DHL Shipping Carrier Usage Database

Explore 314.6k e-commerce stores shipping with DHL. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 33.1% of stores with physical delivery (99,434 stores) , followed by WooCommerce (30.0%) and Custom (22.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 33.1%

99,434 stores

90,185 stores

Custom 22.6%

67,962 stores

6,817 stores

6,575 stores

6,225 stores

3,704 stores

3,567 stores

3,494 stores

2,639 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in DHL
Platform Stores with Physical Delivery Percentage
Shopify 99434 33.08%
WooCommerce 90185 30.00%
Custom 67962 22.61%
PrestaShop 6817 2.27%
Wix eCommerce 6575 2.19%
Magento 6225 2.07%
ShopBase 3704 1.23%
Shopware 3567 1.19%
JTL Shop 3494 1.16%
OpenCart 2639 0.88%
ePages 2380 0.79%
Shoper 2330 0.78%
Shoptet 1824 0.61%
1C-Bitrix 1818 0.60%
Squarespace Commerce 1661 0.55%

All Stores Distribution

Shopify holds 31.5% share of all DHL e-commerce stores (107,589) , with WooCommerce at 32.2% and Custom at 19.9% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 31.5%

107,589 stores

110,068 stores

Custom 19.9%

67,962 stores

7,347 stores

9,782 stores

7,518 stores

3,826 stores

6,065 stores

4,911 stores

3,074 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in DHL
Platform Total Stores Percentage
Shopify 107589 31.46%
WooCommerce 110068 32.18%
Custom 67962 19.87%
PrestaShop 7347 2.15%
Wix eCommerce 9782 2.86%
Magento 7518 2.20%
ShopBase 3826 1.12%
Shopware 6065 1.77%
JTL Shop 4911 1.44%
OpenCart 3074 0.90%
ePages 4531 1.32%
Shoper 2410 0.70%
Shoptet 2061 0.60%
1C-Bitrix 2396 0.70%
Squarespace Commerce 2499 0.73%

Categories Distribution

Clothing & Accessories leads with 27.9% of all stores (71,840 stores) , followed by Health & Beauty (14.8%) and Electronics & Technology (9.3%) .

Top 10 Categories

Clothing & Accessories 27.9%

71,840 stores

Health & Beauty 14.8%

38,061 stores

Electronics & Technology 9.3%

24,014 stores

Jewelry & Watches 7.2%

18,444 stores

Food & Beverages 6.6%

17,092 stores

Home & Garden 5.8%

14,858 stores

Vehicles & Parts 4.6%

11,861 stores

Furniture & Home Decor 4.1%

10,437 stores

Sporting Goods & Outdoor Gear 4.0%

10,411 stores

Arts & Entertainment 3.1%

8,022 stores

Visual Distribution

Distribution of top 10 DHL store categories (November 2025)
Distribution of categories in DHL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 71840 27.94%
Health & Beauty 38061 14.80%
Electronics & Technology 24014 9.34%
Jewelry & Watches 18444 7.17%
Food & Beverages 17092 6.65%
Home & Garden 14858 5.78%
Vehicles & Parts 11861 4.61%
Furniture & Home Decor 10437 4.06%
Sporting Goods & Outdoor Gear 10411 4.05%
Arts & Entertainment 8022 3.12%
Tools & Hardware 6954 2.70%
Business & Industrial 6934 2.70%
Pets & Pet Supplies 6661 2.59%
Gifts & Special Occasions 6511 2.53%
Toys & Games 4986 1.94%

Payment Providers Distribution

PayPal leads with 28.1% among AI-verified physical stores (137,447 stores) , followed by Klarna (11.4%) and MasterCard (10.2%) .

Base: 262,496 AI-verified physical stores with detectable payment providers (66.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.1%

137,447 stores

Klarna 11.4%

55,428 stores

50,001 stores

49,021 stores

36,192 stores

35,407 stores

29,264 stores

VISA 4.1%

20,000 stores

12,759 stores

12,540 stores

Visual Distribution

Distribution of top 10 DHL payment providers (November 2025)
Distribution of payment providers in DHL e-commerce stores
Payment Provider Store Count Market Share
PayPal 137447 28.15%
Klarna 55428 11.35%
MasterCard 50001 10.24%
American Express 49021 10.04%
Apple Pay 36192 7.41%
Stripe Connect 35407 7.25%
Google Pay 29264 5.99%
VISA 20000 4.10%
Amazon Pay 12759 2.61%
Bancontact 12540 2.57%
SEPA 11842 2.43%
Giropay 11190 2.29%
Mollie 9962 2.04%
iDEAL 8765 1.80%
Amazon Payments 8462 1.73%

Store Launch Timeline

Over the past 12 months, 67,239 new stores were launched in DHL , with the highest activity in 2025-10 (7,711 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.5%

7,711 stores launched

2025-09 11.6%

7,772 stores launched

2025-08 9.9%

6,631 stores launched

2025-07 10.5%

7,067 stores launched

2025-06 8.7%

5,825 stores launched

2025-05 8.6%

5,782 stores launched

2025-04 7.6%

5,110 stores launched

2025-03 7.7%

5,181 stores launched

2025-02 6.7%

4,510 stores launched

2025-01 7.0%

4,731 stores launched

2024-12 7.0%

4,683 stores launched

2024-11 3.3%

2,236 stores launched

Monthly Trend

Monthly store launches in DHL (November 2025)
Monthly store launches in DHL over the past 12 months
Month Stores Launched Percentage
2025-10 7711 11.47%
2025-09 7772 11.56%
2025-08 6631 9.86%
2025-07 7067 10.51%
2025-06 5825 8.66%
2025-05 5782 8.60%
2025-04 5110 7.60%
2025-03 5181 7.71%
2025-02 4510 6.71%
2025-01 4731 7.04%
2024-12 4683 6.96%
2024-11 2236 3.33%

Active Stores by Launch Year

Currently, 312,507 active stores in DHL are tracked in our database , with the most stores launched in 2025 (60,461 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 19.3%

60,461 active stores

2024 11.2%

35,138 active stores

2023 7.3%

22,862 active stores

2022 6.4%

19,879 active stores

2021 7.3%

22,952 active stores

2020 7.2%

22,518 active stores

2019 5.0%

15,591 active stores

2018 5.1%

15,925 active stores

2017 4.4%

13,715 active stores

2016 2.7%

8,450 active stores

2015 2.3%

7,151 active stores

2014 2.5%

7,670 active stores

2013 3.3%

10,314 active stores

2012 2.0%

6,141 active stores

2011 1.9%

6,029 active stores

Distribution by Launch Year

Active stores in DHL by original launch year (November 2025)
Active stores in DHL by launch year
Launch Year Active Stores Percentage
2025 60461 19.35%
2024 35138 11.24%
2023 22862 7.32%
2022 19879 6.36%
2021 22952 7.34%
2020 22518 7.21%
2019 15591 4.99%
2018 15925 5.10%
2017 13715 4.39%
2016 8450 2.70%
2015 7151 2.29%
2014 7670 2.45%
2013 10314 3.30%
2012 6141 1.97%
2011 6029 1.93%
2010 5115 1.64%
2009 4688 1.50%
2008 3890 1.24%
2007 3489 1.12%
2006 2473 0.79%
2005 2200 0.70%
2004 2933 0.94%
2003 2464 0.79%
2002 2140 0.68%
2001 2974 0.95%
2000 2002 0.64%
1999 1536 0.49%
1998 964 0.31%
1997 453 0.14%
1996 310 0.10%
1995 80 0.03%

Social Media Usage

Instagram leads with 29.2% among stores with at least one detectable social profile (165,065 stores) , followed by Facebook (28.5%) and YouTube (11.4%) .

Base: 245,019 stores with any detectable social profile (62.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.2%

165,065 stores

Facebook 28.5%

160,986 stores

YouTube 11.4%

64,715 stores

Pinterest 7.0%

39,718 stores

TikTok 7.0%

39,575 stores

Twitter 6.4%

36,069 stores

LinkedIn 4.6%

25,924 stores

X 3.0%

16,890 stores

WhatsApp 2.5%

14,219 stores

Vimeo 0.4%

2,408 stores

Visual Distribution

Distribution of social media platforms in DHL (November 2025)
Distribution of social media platforms in DHL e-commerce stores
Social Platform Store Count Market Share
Instagram 165065 29.19%
Facebook 160986 28.46%
YouTube 64715 11.44%
Pinterest 39718 7.02%
TikTok 39575 7.00%
Twitter 36069 6.38%
LinkedIn 25924 4.58%
X 16890 2.99%
WhatsApp 14219 2.51%
Vimeo 2408 0.43%

Geographic Distribution

Germany leads with 27.1% (65,105 AI-verified stores) , followed by United States (18.7%) and Netherlands (8.2%) .

Base: 240,073 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 27.1%

65,105 AI-verified stores

44,865 AI-verified stores

19,763 AI-verified stores

17,238 AI-verified stores

12,687 AI-verified stores

China 4.8%

11,508 AI-verified stores

8,234 AI-verified stores

7,949 AI-verified stores

Italy 3.2%

7,566 AI-verified stores

6,746 AI-verified stores

Visual Distribution

Geographic distribution of stores using DHL (November 2025)
Geographic distribution of stores using DHL
Country AI-Verified Store Count Market Share
Germany 65105 27.12%
United States 44865 18.69%
Netherlands 19763 8.23%
United Kingdom 17238 7.18%
Poland 12687 5.28%
China 11508 4.79%
Sweden 8234 3.43%
Russia 7949 3.31%
Italy 7566 3.15%
France 6746 2.81%
India 6395 2.66%
Australia 5443 2.27%
Mexico 4379 1.82%
Spain 4377 1.82%
Czechia 3544 1.48%
Canada 3483 1.45%
Hong Kong 3246 1.35%
Turkey 2550 1.06%
Austria 2529 1.05%
Switzerland 2466 1.03%

Dataset Coverage

Field Rows count Coverage
Website 395.2k 100.00%
Emails 321.7k 81.41%
Phones 140.5k 35.57%
Ecommerce platform 359.2k 90.90%
Couriers 395.2k 100.00%
Payment Providers 262.5k 66.43%
Categories 301.2k 76.21%
Social Media 245.0k 62.00%

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Frequently Asked Questions

What data is included in the DHL E-commerce Database?

Our database covers over 314.6k DHL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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