DHL Shipping Carrier Usage Database

Explore 333.9k e-commerce stores shipping with DHL. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 33.4% of stores with physical delivery (106,293 stores) , followed by WooCommerce (30.8%) and Custom (21.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 33.4%

106,293 stores

97,989 stores

Custom 21.8%

69,503 stores

7,380 stores

7,219 stores

6,643 stores

3,497 stores

3,403 stores

3,196 stores

2,948 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in DHL
Platform Stores with Physical Delivery Percentage
Shopify 106293 33.40%
WooCommerce 97989 30.79%
Custom 69503 21.84%
PrestaShop 7380 2.32%
Wix eCommerce 7219 2.27%
Magento 6643 2.09%
ShopBase 3497 1.10%
Shopware 3403 1.07%
JTL Shop 3196 1.00%
OpenCart 2948 0.93%
ePages 2406 0.76%
Shoper 2388 0.75%
Shoptet 1824 0.57%
1C-Bitrix 1814 0.57%
Squarespace Commerce 1732 0.54%

All Stores Distribution

Shopify holds 31.9% share of all DHL e-commerce stores (115,139) , with WooCommerce at 32.7% and Custom at 19.3% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 31.9%

115,139 stores

118,133 stores

Custom 19.3%

69,503 stores

7,831 stores

10,699 stores

7,772 stores

3,590 stores

6,034 stores

5,007 stores

3,242 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in DHL
Platform Total Stores Percentage
Shopify 115139 31.91%
WooCommerce 118133 32.74%
Custom 69503 19.26%
PrestaShop 7831 2.17%
Wix eCommerce 10699 2.97%
Magento 7772 2.15%
ShopBase 3590 0.99%
Shopware 6034 1.67%
JTL Shop 5007 1.39%
OpenCart 3242 0.90%
ePages 4509 1.25%
Shoper 2433 0.67%
Shoptet 2055 0.57%
1C-Bitrix 2293 0.64%
Squarespace Commerce 2603 0.72%

Categories Distribution

Clothing & Accessories leads with 28.4% of all stores (75,668 stores) , followed by Health & Beauty (15.0%) and Electronics & Technology (9.4%) .

Top 10 Categories

Clothing & Accessories 28.4%

75,668 stores

Health & Beauty 15.0%

39,888 stores

Electronics & Technology 9.4%

24,995 stores

Jewelry & Watches 7.1%

18,974 stores

Food & Beverages 6.5%

17,437 stores

Home & Garden 5.7%

15,073 stores

Vehicles & Parts 4.7%

12,421 stores

Furniture & Home Decor 4.1%

11,037 stores

Sporting Goods & Outdoor Gear 4.0%

10,548 stores

Arts & Entertainment 3.0%

7,931 stores

Visual Distribution

Distribution of top 10 DHL store categories (December 2025)
Distribution of categories in DHL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 75668 28.40%
Health & Beauty 39888 14.97%
Electronics & Technology 24995 9.38%
Jewelry & Watches 18974 7.12%
Food & Beverages 17437 6.55%
Home & Garden 15073 5.66%
Vehicles & Parts 12421 4.66%
Furniture & Home Decor 11037 4.14%
Sporting Goods & Outdoor Gear 10548 3.96%
Arts & Entertainment 7931 2.98%
Tools & Hardware 7076 2.66%
Gifts & Special Occasions 6888 2.59%
Business & Industrial 6694 2.51%
Pets & Pet Supplies 6595 2.48%
Toys & Games 5190 1.95%

Payment Providers Distribution

PayPal leads with 28.2% among AI-verified physical stores (145,194 stores) , followed by Klarna (11.2%) and MasterCard (10.3%) .

Base: 263,899 AI-verified physical stores with detectable payment providers (65.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.2%

145,194 stores

Klarna 11.2%

57,448 stores

52,924 stores

51,229 stores

38,636 stores

38,069 stores

31,360 stores

VISA 4.2%

21,553 stores

13,222 stores

12,923 stores

Visual Distribution

Distribution of top 10 DHL payment providers (December 2025)
Distribution of payment providers in DHL e-commerce stores
Payment Provider Store Count Market Share
PayPal 145194 28.20%
Klarna 57448 11.16%
MasterCard 52924 10.28%
American Express 51229 9.95%
Apple Pay 38636 7.50%
Stripe Connect 38069 7.39%
Google Pay 31360 6.09%
VISA 21553 4.19%
Bancontact 13222 2.57%
Amazon Pay 12923 2.51%
SEPA 12072 2.34%
Giropay 11042 2.14%
Mollie 10453 2.03%
iDEAL 9490 1.84%
JCB 9253 1.80%

Store Launch Timeline

Over the past 12 months, 71,612 new stores were launched in DHL , with the highest activity in 2025-11 (7,787 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.9%

7,787 stores launched

2025-10 10.0%

7,176 stores launched

2025-09 10.3%

7,385 stores launched

2025-08 9.0%

6,418 stores launched

2025-07 9.7%

6,976 stores launched

2025-06 8.4%

6,050 stores launched

2025-05 8.5%

6,074 stores launched

2025-04 7.7%

5,521 stores launched

2025-03 7.7%

5,521 stores launched

2025-02 6.9%

4,928 stores launched

2025-01 7.2%

5,138 stores launched

2024-12 3.7%

2,638 stores launched

Monthly Trend

Monthly store launches in DHL (December 2025)
Monthly store launches in DHL over the past 12 months
Month Stores Launched Percentage
2025-11 7787 10.87%
2025-10 7176 10.02%
2025-09 7385 10.31%
2025-08 6418 8.96%
2025-07 6976 9.74%
2025-06 6050 8.45%
2025-05 6074 8.48%
2025-04 5521 7.71%
2025-03 5521 7.71%
2025-02 4928 6.88%
2025-01 5138 7.17%
2024-12 2638 3.68%

Active Stores by Launch Year

Currently, 331,761 active stores in DHL are tracked in our database , with the most stores launched in 2025 (69,048 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.8%

69,048 active stores

2024 11.1%

36,714 active stores

2023 7.3%

24,115 active stores

2022 6.2%

20,728 active stores

2021 7.2%

23,815 active stores

2020 7.1%

23,572 active stores

2019 5.0%

16,442 active stores

2018 5.1%

16,807 active stores

2017 4.4%

14,647 active stores

2016 2.6%

8,751 active stores

2015 2.2%

7,409 active stores

2014 2.4%

7,933 active stores

2013 3.2%

10,577 active stores

2012 1.9%

6,307 active stores

2011 1.9%

6,150 active stores

Distribution by Launch Year

Active stores in DHL by original launch year (December 2025)
Active stores in DHL by launch year
Launch Year Active Stores Percentage
2025 69048 20.81%
2024 36714 11.07%
2023 24115 7.27%
2022 20728 6.25%
2021 23815 7.18%
2020 23572 7.11%
2019 16442 4.96%
2018 16807 5.07%
2017 14647 4.41%
2016 8751 2.64%
2015 7409 2.23%
2014 7933 2.39%
2013 10577 3.19%
2012 6307 1.90%
2011 6150 1.85%
2010 5278 1.59%
2009 4835 1.46%
2008 3986 1.20%
2007 3589 1.08%
2006 2530 0.76%
2005 2250 0.68%
2004 3016 0.91%
2003 2529 0.76%
2002 2205 0.66%
2001 3041 0.92%
2000 2046 0.62%
1999 1560 0.47%
1998 998 0.30%
1997 473 0.14%
1996 325 0.10%
1995 85 0.03%

Social Media Usage

Instagram leads with 28.9% among stores with at least one detectable social profile (177,484 stores) , followed by Facebook (28.5%) and YouTube (11.3%) .

Base: 259,637 stores with any detectable social profile (64.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.9%

177,484 stores

Facebook 28.5%

175,106 stores

YouTube 11.3%

69,441 stores

Pinterest 7.2%

43,882 stores

TikTok 7.1%

43,368 stores

Twitter 6.7%

40,850 stores

LinkedIn 4.8%

29,289 stores

X 2.7%

16,679 stores

WhatsApp 2.4%

14,902 stores

Vimeo 0.4%

2,400 stores

Visual Distribution

Distribution of social media platforms in DHL (December 2025)
Distribution of social media platforms in DHL e-commerce stores
Social Platform Store Count Market Share
Instagram 177484 28.93%
Facebook 175106 28.55%
YouTube 69441 11.32%
Pinterest 43882 7.15%
TikTok 43368 7.07%
Twitter 40850 6.66%
LinkedIn 29289 4.77%
X 16679 2.72%
WhatsApp 14902 2.43%
Vimeo 2400 0.39%

Geographic Distribution

Germany leads with 26.0% (65,628 AI-verified stores) , followed by United States (18.6%) and Netherlands (8.4%) .

Base: 252,591 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 26.0%

65,628 AI-verified stores

47,054 AI-verified stores

21,301 AI-verified stores

18,481 AI-verified stores

13,397 AI-verified stores

China 4.7%

11,920 AI-verified stores

9,460 AI-verified stores

8,997 AI-verified stores

Italy 3.2%

8,075 AI-verified stores

7,226 AI-verified stores

Visual Distribution

Geographic distribution of stores using DHL (December 2025)
Geographic distribution of stores using DHL
Country AI-Verified Store Count Market Share
Germany 65628 25.98%
United States 47054 18.63%
Netherlands 21301 8.43%
United Kingdom 18481 7.32%
Poland 13397 5.30%
China 11920 4.72%
Russia 9460 3.75%
Sweden 8997 3.56%
Italy 8075 3.20%
France 7226 2.86%
India 7025 2.78%
Australia 5674 2.25%
Mexico 4809 1.90%
Spain 4732 1.87%
Canada 3739 1.48%
Czechia 3623 1.43%
Hong Kong 3477 1.38%
Turkey 2792 1.11%
Austria 2609 1.03%
Switzerland 2572 1.02%

Dataset Coverage

Field Rows count Coverage
Website 403.8k 100.00%
Emails 326.4k 80.81%
Phones 143.4k 35.52%
Ecommerce platform 379.4k 93.94%
Couriers 403.8k 100.00%
Payment Providers 263.9k 65.35%
Categories 311.4k 77.11%
Social Media 259.6k 64.29%

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Frequently Asked Questions

What data is included in the DHL E-commerce Database?

Our database covers over 333.9k DHL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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