DHL Shipping Carrier Usage Database

Explore 362.2k e-commerce stores shipping with DHL. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 33.5% of stores with physical delivery (115,461 stores) , followed by WooCommerce (30.7%) and Custom (20.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 33.5%

115,461 stores

105,677 stores

Custom 20.1%

69,332 stores

8,655 stores

7,710 stores

7,564 stores

5,844 stores

4,970 stores

4,458 stores

3,477 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in DHL
Platform Stores with Physical Delivery Percentage
Shopify 115461 33.51%
WooCommerce 105677 30.67%
Custom 69332 20.12%
Wix eCommerce 8655 2.51%
PrestaShop 7710 2.24%
Magento 7564 2.20%
Shopware 5844 1.70%
JTL Shop 4970 1.44%
ePages 4458 1.29%
ShopBase 3477 1.01%
OpenCart 3087 0.90%
Shoper 2407 0.70%
Shoptet 2041 0.59%
Squarespace Commerce 1978 0.57%
1C-Bitrix 1899 0.55%

All Stores Distribution

Shopify holds 32.3% share of all DHL e-commerce stores (115,913) , with WooCommerce at 32.3% and Custom at 19.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 32.3%

115,913 stores

116,044 stores

Custom 19.3%

69,332 stores

10,619 stores

7,774 stores

7,707 stores

5,893 stores

5,002 stores

4,468 stores

3,483 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in DHL
Platform Total Stores Percentage
Shopify 115913 32.31%
WooCommerce 116044 32.34%
Custom 69332 19.32%
Wix eCommerce 10619 2.96%
PrestaShop 7774 2.17%
Magento 7707 2.15%
Shopware 5893 1.64%
JTL Shop 5002 1.39%
ePages 4468 1.25%
ShopBase 3483 0.97%
OpenCart 3205 0.89%
Shoper 2420 0.67%
Shoptet 2053 0.57%
Squarespace Commerce 2594 0.72%
1C-Bitrix 2292 0.64%

Categories Distribution

Clothing & Accessories leads with 27.7% of all stores (76,632 stores) , followed by Health & Beauty (15.2%) and Electronics & Technology (8.8%) .

Top 10 Categories

Clothing & Accessories 27.7%

76,632 stores

Health & Beauty 15.2%

42,152 stores

Electronics & Technology 8.8%

24,252 stores

Jewelry & Watches 7.2%

19,934 stores

Food & Beverages 7.0%

19,401 stores

Home & Garden 6.0%

16,527 stores

Furniture & Home Decor 4.4%

12,107 stores

Vehicles & Parts 4.2%

11,711 stores

Sporting Goods & Outdoor Gear 3.9%

10,792 stores

Arts & Entertainment 3.3%

9,101 stores

Visual Distribution

Distribution of top 10 DHL store categories (January 2026)
Distribution of categories in DHL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 76632 27.71%
Health & Beauty 42152 15.24%
Electronics & Technology 24252 8.77%
Jewelry & Watches 19934 7.21%
Food & Beverages 19401 7.01%
Home & Garden 16527 5.98%
Furniture & Home Decor 12107 4.38%
Vehicles & Parts 11711 4.23%
Sporting Goods & Outdoor Gear 10792 3.90%
Arts & Entertainment 9101 3.29%
Gifts & Special Occasions 7762 2.81%
Pets & Pet Supplies 7210 2.61%
Tools & Hardware 7199 2.60%
Business & Industrial 6244 2.26%
Toys & Games 5573 2.01%

Payment Providers Distribution

PayPal leads with 28.6% among AI-verified physical stores (171,325 stores) , followed by Klarna (12.0%) and MasterCard (9.7%) .

Base: 266,104 AI-verified physical stores with detectable payment providers (66.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.6%

171,325 stores

Klarna 12.0%

71,888 stores

57,851 stores

54,869 stores

45,037 stores

43,447 stores

36,492 stores

VISA 4.0%

23,868 stores

SEPA 2.8%

16,574 stores

16,477 stores

Visual Distribution

Distribution of top 10 DHL payment providers (January 2026)
Distribution of payment providers in DHL e-commerce stores
Payment Provider Store Count Market Share
PayPal 171325 28.58%
Klarna 71888 11.99%
MasterCard 57851 9.65%
American Express 54869 9.15%
Apple Pay 45037 7.51%
Stripe Connect 43447 7.25%
Google Pay 36492 6.09%
VISA 23868 3.98%
SEPA 16574 2.76%
Amazon Pay 16477 2.75%
Bancontact 14999 2.50%
Giropay 13007 2.17%
Mollie 12237 2.04%
Amazon Payments 11248 1.88%
iDEAL 10109 1.69%

Store Launch Timeline

Over the past 12 months, 73,890 new stores were launched in DHL , with the highest activity in 2025-12 (6,702 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 9.1%

6,702 stores launched

2025-11 10.1%

7,486 stores launched

2025-10 10.1%

7,477 stores launched

2025-09 10.2%

7,555 stores launched

2025-08 9.0%

6,625 stores launched

2025-07 9.6%

7,088 stores launched

2025-06 8.4%

6,227 stores launched

2025-05 8.5%

6,316 stores launched

2025-04 7.7%

5,695 stores launched

2025-03 7.6%

5,640 stores launched

2025-02 6.8%

5,009 stores launched

2025-01 2.8%

2,070 stores launched

Monthly Trend

Monthly store launches in DHL (January 2026)
Monthly store launches in DHL over the past 12 months
Month Stores Launched Percentage
2025-12 6702 9.07%
2025-11 7486 10.13%
2025-10 7477 10.12%
2025-09 7555 10.22%
2025-08 6625 8.97%
2025-07 7088 9.59%
2025-06 6227 8.43%
2025-05 6316 8.55%
2025-04 5695 7.71%
2025-03 5640 7.63%
2025-02 5009 6.78%
2025-01 2070 2.80%

Active Stores by Launch Year

Currently, 360,164 active stores in DHL are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

21 active stores

2025 21.3%

76,745 active stores

2024 10.4%

37,566 active stores

2023 7.1%

25,551 active stores

2022 6.1%

22,044 active stores

2021 7.1%

25,721 active stores

2020 7.2%

25,891 active stores

2019 4.9%

17,629 active stores

2018 5.0%

18,018 active stores

2017 4.5%

16,078 active stores

2016 2.6%

9,374 active stores

2015 2.2%

7,850 active stores

2014 2.3%

8,403 active stores

2013 3.3%

11,799 active stores

2012 1.9%

6,889 active stores

Distribution by Launch Year

Active stores in DHL by original launch year (January 2026)
Active stores in DHL by launch year
Launch Year Active Stores Percentage
2026 21 0.01%
2025 76745 21.31%
2024 37566 10.43%
2023 25551 7.09%
2022 22044 6.12%
2021 25721 7.14%
2020 25891 7.19%
2019 17629 4.89%
2018 18018 5.00%
2017 16078 4.46%
2016 9374 2.60%
2015 7850 2.18%
2014 8403 2.33%
2013 11799 3.28%
2012 6889 1.91%
2011 6680 1.85%
2010 5859 1.63%
2009 5417 1.50%
2008 4510 1.25%
2007 3973 1.10%
2006 2780 0.77%
2005 2458 0.68%
2004 3400 0.94%
2003 2893 0.80%
2002 2524 0.70%
2001 3839 1.07%
2000 2375 0.66%
1999 1818 0.50%
1998 1114 0.31%
1997 503 0.14%
1996 349 0.10%
1995 93 0.03%

Social Media Usage

Instagram leads with 29.6% among stores with at least one detectable social profile (192,962 stores) , followed by Facebook (28.8%) and YouTube (11.3%) .

Base: 255,406 stores with any detectable social profile (64.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.6%

192,962 stores

Facebook 28.8%

187,484 stores

YouTube 11.3%

73,584 stores

TikTok 7.1%

46,450 stores

Pinterest 6.9%

45,225 stores

Twitter 6.3%

41,136 stores

LinkedIn 4.6%

30,032 stores

X 2.6%

17,137 stores

WhatsApp 2.2%

14,370 stores

Vimeo 0.5%

3,250 stores

Visual Distribution

Distribution of social media platforms in DHL (January 2026)
Distribution of social media platforms in DHL e-commerce stores
Social Platform Store Count Market Share
Instagram 192962 29.61%
Facebook 187484 28.77%
YouTube 73584 11.29%
TikTok 46450 7.13%
Pinterest 45225 6.94%
Twitter 41136 6.31%
LinkedIn 30032 4.61%
X 17137 2.63%
WhatsApp 14370 2.21%
Vimeo 3250 0.50%

Geographic Distribution

Germany leads with 33.7% (94,657 AI-verified stores) , followed by United States (16.9%) and Netherlands (7.7%) .

Base: 281,056 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 33.7%

94,657 AI-verified stores

47,431 AI-verified stores

21,693 AI-verified stores

18,596 AI-verified stores

13,218 AI-verified stores

China 3.8%

10,602 AI-verified stores

8,882 AI-verified stores

Italy 2.9%

8,202 AI-verified stores

8,181 AI-verified stores

7,511 AI-verified stores

Visual Distribution

Geographic distribution of stores using DHL (January 2026)
Geographic distribution of stores using DHL
Country AI-Verified Store Count Market Share
Germany 94657 33.68%
United States 47431 16.88%
Netherlands 21693 7.72%
United Kingdom 18596 6.62%
Poland 13218 4.70%
China 10602 3.77%
Sweden 8882 3.16%
Italy 8202 2.92%
Russia 8181 2.91%
France 7511 2.67%
India 6931 2.47%
Australia 5814 2.07%
Mexico 4455 1.59%
Spain 4282 1.52%
Czechia 3901 1.39%
Canada 3790 1.35%
Austria 3568 1.27%
Hong Kong 3543 1.26%
Switzerland 3302 1.17%
Belgium 2497 0.89%

Dataset Coverage

Field Rows count Coverage
Website 399.1k 100.00%
Emails 324.6k 81.33%
Phones 142.1k 35.60%
Ecommerce platform 377.1k 94.51%
Couriers 399.1k 100.00%
Payment Providers 266.1k 66.68%
Categories 304.0k 76.17%
Social Media 255.4k 64.00%

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Frequently Asked Questions

What data is included in the DHL E-commerce Database?

Our database covers over 362.2k DHL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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