Online Stores Shipping with DHL

Explore 483.2k verified e-commerce stores with DHL detected on their websites. Compare carrier signals, store segments, and geographic coverage.

Detected across 582k domains. 483.2k verified as active stores with physical delivery.

Verified stores
483.2k
active stores with physical delivery
Top country
Germany
126,525 verified stores
Top payment signal
PayPal
327,838 detection occurrences
Top category
Clothing & Accessories
93,081 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

483.2k verified active stores out of 582k detected · 83.0% verification rate

E-commerce Platforms Distribution

Shopify stores with 40.4% of stores with physical delivery (195,413 stores) , followed by WooCommerce (22.7%) and Custom (16.1%) .

Base: 483,191 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 40.4%

195,413 stores

109,600 stores

Custom 16.1%

77,947 stores

12,174 stores

10,484 stores

8,530 stores

7,948 stores

6,794 stores

4,031 stores

4,016 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in DHL
Platform Stores with Physical Delivery Percentage
Shopify 195413 40.44%
WooCommerce 109600 22.68%
Custom 77947 16.13%
Shopware 12174 2.52%
PrestaShop 10484 2.17%
Magento 8530 1.77%
Wix eCommerce 7948 1.64%
OpenCart 6794 1.41%
Shoper 4031 0.83%
ePages 4016 0.83%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 35.0% share of detected DHL e-commerce signals (203,668) , with WooCommerce at 23.0% and Custom at 13.7% (October 2026) .

Base: 582,038 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 35.0%

203,668 websites

134,124 websites

Custom 13.7%

79,677 websites

12,861 websites

10,945 websites

9,310 websites

11,744 websites

7,348 websites

4,113 websites

4,122 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in DHL
Platform Websites with Signals Percentage
Shopify 203668 34.99%
WooCommerce 134124 23.04%
Custom 79677 13.69%
Shopware 12861 2.21%
PrestaShop 10945 1.88%
Magento 9310 1.60%
Wix eCommerce 11744 2.02%
OpenCart 7348 1.26%
Shoper 4113 0.71%
ePages 4122 0.71%

Categories Distribution

Clothing & Accessories stores with 19.3% of all stores (93,081 stores) , followed by Health & Beauty (12.7%) and Sporting Goods & Outdoor Gear (8.6%) .

Base: 483,191 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 19.3%

93,081 stores

Health & Beauty 12.7%

61,532 stores

Sporting Goods & Outdoor Gear 8.6%

41,545 stores

Food & Beverages 6.8%

33,021 stores

Home & Garden 5.5%

26,791 stores

Jewelry & Watches 5.1%

24,748 stores

Electronics & Technology 5.0%

24,269 stores

Arts & Entertainment 4.8%

23,138 stores

Toys & Games 4.4%

21,467 stores

Furniture & Home Decor 3.4%

16,633 stores

Visual Distribution

Distribution of top 10 DHL store categories (October 2026)
Distribution of categories in DHL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 93081 19.26%
Health & Beauty 61532 12.73%
Sporting Goods & Outdoor Gear 41545 8.60%
Food & Beverages 33021 6.83%
Home & Garden 26791 5.54%
Jewelry & Watches 24748 5.12%
Electronics & Technology 24269 5.02%
Arts & Entertainment 23138 4.79%
Toys & Games 21467 4.44%
Furniture & Home Decor 16633 3.44%

Payment Providers Distribution

PayPal accounts for 19.8% of displayed detection occurrences (327,838 occurrences) , followed by VISA (14.6%) and MasterCard (14.4%) .

Base: 1,652,480 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 19.8%

327,838 occurrences

VISA 14.6%

240,472 occurrences

238,183 occurrences

196,911 occurrences

173,014 occurrences

143,435 occurrences

90,496 occurrences

Maestro 5.0%

82,404 occurrences

80,670 occurrences

79,057 occurrences

Visual Distribution

Distribution of top 10 DHL payment providers (October 2026)
Distribution of payment providers in DHL e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 327838 19.84%
VISA 240472 14.55%
MasterCard 238183 14.41%
Apple Pay 196911 11.92%
American Express 173014 10.47%
Klarna 143435 8.68%
Shop Pay 90496 5.48%
Maestro 82404 4.99%
Google Pay 80670 4.88%
Stripe 79057 4.78%

Store Launch Timeline

Over the past 12 months, 98,230 new stores were launched in DHL , with the highest activity in 2026-09 (13,277 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 13.5%

13,277 stores launched

2026-08 12.6%

12,397 stores launched

2026-07 11.6%

11,414 stores launched

2026-06 10.5%

10,343 stores launched

2026-05 10.9%

10,670 stores launched

2026-04 8.3%

8,169 stores launched

2026-03 6.8%

6,650 stores launched

2026-02 6.1%

5,987 stores launched

2026-01 6.4%

6,334 stores launched

2025-12 5.7%

5,633 stores launched

2025-11 6.3%

6,161 stores launched

2025-10 1.2%

1,195 stores launched

Monthly Trend

Monthly store launches in DHL (October 2026)
Monthly store launches in DHL over the past 12 months
Month Stores Launched Percentage
2026-09 13277 13.52%
2026-08 12397 12.62%
2026-07 11414 11.62%
2026-06 10343 10.53%
2026-05 10670 10.86%
2026-04 8169 8.32%
2026-03 6650 6.77%
2026-02 5987 6.09%
2026-01 6334 6.45%
2025-12 5633 5.73%
2025-11 6161 6.27%
2025-10 1195 1.22%

Active Stores by Launch Year

Currently, 479,978 active stores in DHL are tracked in our database , with the most stores launched in 2026 (88,757 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 18.5%

88,757 active stores

2025 11.6%

55,747 active stores

2024 8.2%

39,199 active stores

2023 6.5%

31,056 active stores

2022 5.6%

26,758 active stores

2021 6.3%

30,464 active stores

2020 6.3%

30,266 active stores

2019 4.4%

21,296 active stores

2018 4.5%

21,372 active stores

2017 4.1%

19,793 active stores

2016 2.3%

11,026 active stores

2015 2.0%

9,555 active stores

2014 2.1%

10,250 active stores

2013 2.9%

13,997 active stores

2012 1.8%

8,427 active stores

Distribution by Launch Year

Active stores in DHL by original launch year (October 2026)
Active stores in DHL by launch year
Launch Year Active Stores Percentage
2026 88757 18.49%
2025 55747 11.61%
2024 39199 8.17%
2023 31056 6.47%
2022 26758 5.57%
2021 30464 6.35%
2020 30266 6.31%
2019 21296 4.44%
2018 21372 4.45%
2017 19793 4.12%
2016 11026 2.30%
2015 9555 1.99%
2014 10250 2.14%
2013 13997 2.92%
2012 8427 1.76%

Social Media Usage

Instagram accounts for 30.7% of displayed detection occurrences (263,300 occurrences) , followed by Facebook (27.7%) and YouTube (11.7%) .

Base: 856,796 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.7%

263,300 occurrences

Facebook 27.7%

237,346 occurrences

YouTube 11.7%

99,931 occurrences

TikTok 8.9%

76,539 occurrences

Pinterest 6.6%

56,481 occurrences

Twitter 4.9%

42,099 occurrences

LinkedIn 4.4%

37,318 occurrences

X 2.7%

22,873 occurrences

WhatsApp 2.0%

17,142 occurrences

Vimeo 0.4%

3,767 occurrences

Visual Distribution

Distribution of social media platforms in DHL (October 2026)
Distribution of social media platforms in DHL e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 263300 30.73%
Facebook 237346 27.70%
YouTube 99931 11.66%
TikTok 76539 8.93%
Pinterest 56481 6.59%
Twitter 42099 4.91%
LinkedIn 37318 4.36%
X 22873 2.67%
WhatsApp 17142 2.00%
Vimeo 3767 0.44%

Geographic Distribution

Germany stores with 26.2% (126,525 active verified stores) , followed by United States (16.5%) and Netherlands (6.1%) .

Base: 483,191 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Germany 26.2%

126,525 active verified stores

79,518 active verified stores

29,399 active verified stores

26,161 active verified stores

20,115 active verified stores

China 3.4%

16,570 active verified stores

13,010 active verified stores

Italy 2.6%

12,339 active verified stores

11,484 active verified stores

India 1.8%

8,740 active verified stores

Visual Distribution

Geographic distribution of stores using DHL (October 2026)
Geographic distribution of stores using DHL
Country AI-Verified Store Count Market Share
Germany 126525 26.19%
United States 79518 16.46%
Netherlands 29399 6.08%
United Kingdom 26161 5.41%
Poland 20115 4.16%
China 16570 3.43%
France 13010 2.69%
Italy 12339 2.55%
Sweden 11484 2.38%
India 8740 1.81%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 582k 100.00%
Emails 502.7k 86.37%
Phones 399.3k 68.61%
Ecommerce platform 530.8k 91.20%
Couriers 582k 100.00%
Payment Providers 504.4k 86.66%
Categories 465k 79.89%
Social Media 368k 63.22%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

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Market Intelligence

Understand the DHL e-commerce landscape:

Analyze 483.2k verified e-commerce stores on DHL - technology adoption, market share, competitive positioning.

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Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the DHL e-commerce intelligence?

We track 483.2k verified DHL e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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