DHL Shipping Carrier Usage Database

Explore 271.9k verified e-commerce stores shipping with DHL. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 310.3k domains. 271.9k verified as active stores with physical delivery.

· · Next full refresh: May 2026

271.9k verified active stores out of 310.3k detected · 87.6% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 41.0% of stores with physical delivery (101,630 stores) , followed by Custom (27.3%) and Shopify (9.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

101,630 stores

Custom 27.3%

67,654 stores

24,280 stores

9,230 stores

8,274 stores

8,106 stores

6,372 stores

4,077 stores

3,595 stores

3,320 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in DHL
Platform Stores with Physical Delivery Percentage
WooCommerce 101630 41.03%
Custom 67654 27.31%
Shopify 24280 9.80%
PrestaShop 9230 3.73%
Wix eCommerce 8274 3.34%
Shopware 8106 3.27%
Magento 6372 2.57%
ePages 4077 1.65%
OpenCart 3595 1.45%
JTL Shop 3320 1.34%
Gambio 2712 1.09%
Shoper 2558 1.03%
Squarespace Commerce 2487 1.00%
Shoptet 2046 0.83%
1C-Bitrix 1375 0.56%

Categories Distribution

Clothing & Accessories leads with 18.9% of all stores (46,206 stores) , followed by Health & Beauty (12.8%) and Sporting Goods & Outdoor Gear (10.5%) .

Base: 244,374 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 18.9%

46,206 stores

Health & Beauty 12.8%

31,304 stores

Sporting Goods & Outdoor Gear 10.5%

25,710 stores

Food & Beverages 8.3%

20,354 stores

Electronics & Technology 6.8%

16,572 stores

Home & Garden 6.6%

16,019 stores

Arts & Entertainment 5.6%

13,722 stores

Toys & Games 5.0%

12,152 stores

Jewelry & Watches 5.0%

12,133 stores

Business & Industrial 4.7%

11,437 stores

Visual Distribution

Distribution of top 10 DHL store categories (April 2026)
Distribution of categories in DHL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 46206 18.91%
Health & Beauty 31304 12.81%
Sporting Goods & Outdoor Gear 25710 10.52%
Food & Beverages 20354 8.33%
Electronics & Technology 16572 6.78%
Home & Garden 16019 6.56%
Arts & Entertainment 13722 5.62%
Toys & Games 12152 4.97%
Jewelry & Watches 12133 4.96%
Business & Industrial 11437 4.68%
Vehicles & Parts 10531 4.31%
Tools & Hardware 9461 3.87%
Furniture & Home Decor 7545 3.09%
Gifts & Special Occasions 7078 2.90%
Pets & Pet Supplies 4150 1.70%

Payment Providers Distribution

PayPal leads with 30.4% among AI-verified physical stores (132,550 stores) , followed by Klarna (11.3%) and MasterCard (11.3%) .

Base: 207,489 AI-verified physical stores with detectable payment providers (66.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.4%

132,550 stores

Klarna 11.3%

49,465 stores

49,190 stores

34,329 stores

28,447 stores

27,893 stores

21,912 stores

VISA 4.2%

18,355 stores

SEPA 3.4%

14,681 stores

11,534 stores

Visual Distribution

Distribution of top 10 DHL payment providers (April 2026)
Distribution of payment providers in DHL e-commerce stores
Payment Provider Store Count Market Share
PayPal 132550 30.38%
Klarna 49465 11.34%
MasterCard 49190 11.27%
American Express 34329 7.87%
Stripe Connect 28447 6.52%
Apple Pay 27893 6.39%
Google Pay 21912 5.02%
VISA 18355 4.21%
SEPA 14681 3.36%
Giropay 11534 2.64%
Amazon Pay 10955 2.51%
Bancontact 10454 2.40%
Mollie 9947 2.28%
Przelewy24 8790 2.01%
iDEAL 7868 1.80%

Store Launch Timeline

Over the past 12 months, 53,902 new stores were launched in DHL , with the highest activity in 2026-03 (10,635 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 19.7%

10,635 stores launched

2026-02 8.4%

4,524 stores launched

2026-01 9.1%

4,904 stores launched

2025-12 7.7%

4,177 stores launched

2025-11 8.0%

4,296 stores launched

2025-10 8.2%

4,420 stores launched

2025-09 7.7%

4,136 stores launched

2025-08 6.9%

3,699 stores launched

2025-07 7.2%

3,881 stores launched

2025-06 6.8%

3,675 stores launched

2025-05 7.0%

3,759 stores launched

2025-04 3.3%

1,796 stores launched

Monthly Trend

Monthly store launches in DHL (April 2026)
Monthly store launches in DHL over the past 12 months
Month Stores Launched Percentage
2026-03 10635 19.73%
2026-02 4524 8.39%
2026-01 4904 9.10%
2025-12 4177 7.75%
2025-11 4296 7.97%
2025-10 4420 8.20%
2025-09 4136 7.67%
2025-08 3699 6.86%
2025-07 3881 7.20%
2025-06 3675 6.82%
2025-05 3759 6.97%
2025-04 1796 3.33%

Active Stores by Launch Year

Currently, 270,609 active stores in DHL are tracked in our database , with the most stores launched in 2026 (20,271 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.5%

20,271 active stores

2025 15.5%

41,886 active stores

2024 9.0%

24,435 active stores

2023 6.7%

18,236 active stores

2022 5.9%

16,005 active stores

2021 6.8%

18,511 active stores

2020 6.8%

18,322 active stores

2019 4.8%

13,111 active stores

2018 4.9%

13,278 active stores

2017 4.6%

12,333 active stores

2016 2.6%

6,971 active stores

2015 2.2%

5,884 active stores

2014 2.3%

6,226 active stores

2013 3.3%

8,988 active stores

2012 2.0%

5,433 active stores

Distribution by Launch Year

Active stores in DHL by original launch year (April 2026)
Active stores in DHL by launch year
Launch Year Active Stores Percentage
2026 20271 7.49%
2025 41886 15.48%
2024 24435 9.03%
2023 18236 6.74%
2022 16005 5.91%
2021 18511 6.84%
2020 18322 6.77%
2019 13111 4.84%
2018 13278 4.91%
2017 12333 4.56%
2016 6971 2.58%
2015 5884 2.17%
2014 6226 2.30%
2013 8988 3.32%
2012 5433 2.01%
2011 5135 1.90%
2010 4646 1.72%
2009 4451 1.64%
2008 3751 1.39%
2007 3325 1.23%
2006 2229 0.82%
2005 1960 0.72%
2004 2696 1.00%
2003 2298 0.85%
2002 2057 0.76%
2001 3130 1.16%
2000 2000 0.74%
1999 1489 0.55%
1998 864 0.32%
1997 368 0.14%
1996 264 0.10%
1995 56 0.02%

Social Media Usage

Facebook leads with 30.1% among stores with at least one detectable social profile (134,324 stores) , followed by Instagram (29.2%) and YouTube (11.5%) .

Base: 188,274 stores with any detectable social profile (60.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.1%

134,324 stores

Instagram 29.2%

130,240 stores

YouTube 11.5%

51,435 stores

Pinterest 6.2%

27,761 stores

Twitter 6.2%

27,697 stores

TikTok 5.5%

24,780 stores

LinkedIn 5.2%

23,258 stores

X 2.9%

12,997 stores

WhatsApp 2.6%

11,767 stores

Vimeo 0.5%

2,332 stores

Visual Distribution

Distribution of social media platforms in DHL (April 2026)
Distribution of social media platforms in DHL e-commerce stores
Social Platform Store Count Market Share
Facebook 134324 30.08%
Instagram 130240 29.16%
YouTube 51435 11.52%
Pinterest 27761 6.22%
Twitter 27697 6.20%
TikTok 24780 5.55%
LinkedIn 23258 5.21%
X 12997 2.91%
WhatsApp 11767 2.63%
Vimeo 2332 0.52%

Geographic Distribution

Germany leads with 34.9% (77,144 AI-verified stores) , followed by United States (17.7%) and Netherlands (7.4%) .

Base: 220,763 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 34.9%

77,144 AI-verified stores

39,141 AI-verified stores

16,399 AI-verified stores

13,213 AI-verified stores

11,294 AI-verified stores

China 3.2%

6,999 AI-verified stores

Italy 3.2%

6,955 AI-verified stores

6,703 AI-verified stores

6,461 AI-verified stores

6,249 AI-verified stores

Visual Distribution

Geographic distribution of stores using DHL (April 2026)
Geographic distribution of stores using DHL
Country AI-Verified Store Count Market Share
Germany 77144 34.94%
United States 39141 17.73%
Netherlands 16399 7.43%
Poland 13213 5.99%
United Kingdom 11294 5.12%
China 6999 3.17%
Italy 6955 3.15%
Russia 6703 3.04%
France 6461 2.93%
Sweden 6249 2.83%
India 4562 2.07%
Spain 3930 1.78%
Czechia 3694 1.67%
Turkey 3145 1.42%
Mexico 3043 1.38%
Australia 2837 1.29%
Austria 2617 1.19%
Switzerland 2417 1.09%
Canada 1996 0.90%
Hong Kong 1964 0.89%

Data Coverage

Field Rows count Coverage
Website 310.3k 100.00%
Emails 231.6k 74.62%
Phones 117.3k 37.81%
Ecommerce platform 294.1k 94.78%
Couriers 310.3k 100.00%
Payment Providers 207.5k 66.86%
Categories 256.0k 82.50%
Social Media 188.3k 60.67%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the DHL e-commerce landscape:

Analyze 271.9k verified e-commerce stores on DHL - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across DHL e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the DHL e-commerce intelligence?

We track 271.9k verified DHL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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