SEPA Payment Provider Usage Database
Explore 36.1k e-commerce stores accepting SEPA. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 29.2% of stores with physical delivery (10,098 stores) , followed by Custom (25.1%) and Shopify (20.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,098 stores
8,677 stores
7,157 stores
2,047 stores
1,951 stores
1,049 stores
831 stores
808 stores
705 stores
333 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10098 | 29.18% |
| Custom | 8677 | 25.07% |
| Shopify | 7157 | 20.68% |
| Shopware | 2047 | 5.91% |
| JTL Shop | 1951 | 5.64% |
| Magento | 1049 | 3.03% |
| PrestaShop | 831 | 2.40% |
| Wix eCommerce | 808 | 2.33% |
| ePages | 705 | 2.04% |
| Gambio | 333 | 0.96% |
| Modified eCommerce | 259 | 0.75% |
| plentyShop LTS, plentymarkets | 220 | 0.64% |
| plentymarkets, plentyShop LTS | 176 | 0.51% |
| OpenCart | 175 | 0.51% |
| Lightspeed eCom | 125 | 0.36% |
All Stores Distribution
WooCommerce holds 37.1% share of all SEPA e-commerce stores (15,299) , with Custom at 21.1% and Shopify at 17.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
15,299 stores
8,677 stores
7,278 stores
2,112 stores
1,959 stores
1,131 stores
869 stores
1,850 stores
708 stores
343 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 15299 | 37.13% |
| Custom | 8677 | 21.06% |
| Shopify | 7278 | 17.66% |
| Shopware | 2112 | 5.13% |
| JTL Shop | 1959 | 4.75% |
| Magento | 1131 | 2.74% |
| PrestaShop | 869 | 2.11% |
| Wix eCommerce | 1850 | 4.49% |
| ePages | 708 | 1.72% |
| Gambio | 343 | 0.83% |
| Modified eCommerce | 269 | 0.65% |
| plentyShop LTS, plentymarkets | 222 | 0.54% |
| plentymarkets, plentyShop LTS | 178 | 0.43% |
| OpenCart | 188 | 0.46% |
| Lightspeed eCom | 126 | 0.31% |
Categories Distribution
Health & Beauty leads with 18.9% of all stores (4,794 stores) , followed by Clothing & Accessories (15.2%) and Food & Beverages (12.8%) .
Top 10 Categories
4,794 stores
3,857 stores
3,255 stores
2,057 stores
1,940 stores
1,341 stores
1,113 stores
1,100 stores
999 stores
941 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 4794 | 18.90% |
| Clothing & Accessories | 3857 | 15.20% |
| Food & Beverages | 3255 | 12.83% |
| Home & Garden | 2057 | 8.11% |
| Electronics & Technology | 1940 | 7.65% |
| Vehicles & Parts | 1341 | 5.29% |
| Furniture & Home Decor | 1113 | 4.39% |
| Sporting Goods & Outdoor Gear | 1100 | 4.34% |
| Tools & Hardware | 999 | 3.94% |
| Business & Industrial | 941 | 3.71% |
| Jewelry & Watches | 930 | 3.67% |
| Pets & Pet Supplies | 919 | 3.62% |
| Arts & Entertainment | 826 | 3.26% |
| Gifts & Special Occasions | 702 | 2.77% |
| Books & Media | 597 | 2.35% |
Shipping Carriers Distribution
DHL leads with 38.1% among AI-verified physical stores (16,574 stores) , followed by DPD (14.8%) and UPS (11.4%) .
Base: 24,643 AI-verified physical stores with detectable shipping carriers (54.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,574 stores
6,462 stores
4,942 stores
4,015 stores
3,616 stores
2,548 stores
1,348 stores
878 stores
761 stores
544 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 16574 | 38.07% |
| DPD | 6462 | 14.84% |
| UPS | 4942 | 11.35% |
| GLS | 4015 | 9.22% |
| Deutsche Post | 3616 | 8.31% |
| Hermes | 2548 | 5.85% |
| FedEx | 1348 | 3.10% |
| PostNL | 878 | 2.02% |
| TNT | 761 | 1.75% |
| Osterreichische Post | 544 | 1.25% |
| Schenker | 495 | 1.14% |
| Colissimo | 414 | 0.95% |
| La Poste | 349 | 0.80% |
| USPS | 306 | 0.70% |
| Chronopost | 284 | 0.65% |
Store Launch Timeline
Over the past 12 months, 4,453 new stores were launched in SEPA , with the highest activity in 2025-12 (271 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
271 stores launched
440 stores launched
435 stores launched
443 stores launched
350 stores launched
372 stores launched
377 stores launched
303 stores launched
366 stores launched
605 stores launched
340 stores launched
151 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 271 | 6.09% |
| 2025-11 | 440 | 9.88% |
| 2025-10 | 435 | 9.77% |
| 2025-09 | 443 | 9.95% |
| 2025-08 | 350 | 7.86% |
| 2025-07 | 372 | 8.35% |
| 2025-06 | 377 | 8.47% |
| 2025-05 | 303 | 6.80% |
| 2025-04 | 366 | 8.22% |
| 2025-03 | 605 | 13.59% |
| 2025-02 | 340 | 7.64% |
| 2025-01 | 151 | 3.39% |
Active Stores by Launch Year
Currently, 36,026 active stores in SEPA are tracked in our database , with the most stores launched in 2025 (4,658 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,658 active stores
3,423 active stores
2,691 active stores
2,291 active stores
2,968 active stores
2,770 active stores
1,694 active stores
1,818 active stores
1,875 active stores
885 active stores
755 active stores
863 active stores
1,418 active stores
772 active stores
700 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4658 | 12.93% |
| 2024 | 3423 | 9.50% |
| 2023 | 2691 | 7.47% |
| 2022 | 2291 | 6.36% |
| 2021 | 2968 | 8.24% |
| 2020 | 2770 | 7.69% |
| 2019 | 1694 | 4.70% |
| 2018 | 1818 | 5.05% |
| 2017 | 1875 | 5.20% |
| 2016 | 885 | 2.46% |
| 2015 | 755 | 2.10% |
| 2014 | 863 | 2.40% |
| 2013 | 1418 | 3.94% |
| 2012 | 772 | 2.14% |
| 2011 | 700 | 1.94% |
| 2010 | 723 | 2.01% |
| 2009 | 714 | 1.98% |
| 2008 | 647 | 1.80% |
| 2007 | 573 | 1.59% |
| 2006 | 331 | 0.92% |
| 2005 | 300 | 0.83% |
| 2004 | 496 | 1.38% |
| 2003 | 467 | 1.30% |
| 2002 | 365 | 1.01% |
| 2001 | 732 | 2.03% |
| 2000 | 447 | 1.24% |
| 1999 | 370 | 1.03% |
| 1998 | 184 | 0.51% |
| 1997 | 59 | 0.16% |
| 1996 | 36 | 0.10% |
| 1995 | 1 | 0.00% |
Geographic Distribution
Germany leads with 72.2% (23,870 AI-verified stores) , followed by Austria (5.1%) and Netherlands (4.6%) .
Base: 33,077 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
23,870 AI-verified stores
1,690 AI-verified stores
1,522 AI-verified stores
1,269 AI-verified stores
666 AI-verified stores
621 AI-verified stores
589 AI-verified stores
458 AI-verified stores
431 AI-verified stores
312 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 23870 | 72.16% |
| Austria | 1690 | 5.11% |
| Netherlands | 1522 | 4.60% |
| France | 1269 | 3.84% |
| United States | 666 | 2.01% |
| Italy | 621 | 1.88% |
| Spain | 589 | 1.78% |
| Czechia | 458 | 1.38% |
| Switzerland | 431 | 1.30% |
| Belgium | 312 | 0.94% |
| United Kingdom | 287 | 0.87% |
| Poland | 286 | 0.86% |
| Slovakia | 198 | 0.60% |
| Ireland | 174 | 0.53% |
| Slovenia | 168 | 0.51% |
| Portugal | 141 | 0.43% |
| Hong Kong | 116 | 0.35% |
| Sweden | 107 | 0.32% |
| Finland | 88 | 0.27% |
| China | 84 | 0.25% |
Featured Stores
Discover the strongest performers and newest entrants in SEPA's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Vehicles & Parts
Shopify - Clothing & Accessories
WooCommerce
Shopify - Health & Beauty
WooCommerce - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.5k | 100.00% |
| Emails | 40.0k | 87.95% |
| Phones | 23.6k | 51.83% |
| Ecommerce platform | 43.3k | 95.13% |
| Couriers | 24.6k | 54.18% |
| Payment Providers | 45.5k | 100.00% |
| Categories | 30.4k | 66.81% |
| Social Media | 28.8k | 63.22% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed SEPA E-commerce Database to:
Gain actionable insights into 36.1k physical stores in SEPA.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at SEPA online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the SEPA E-commerce Database?
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Our database covers over 36.1k SEPA physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.5% among stores with at least one detectable social profile (18,457 stores) , followed by Facebook (30.2%) and YouTube (12.6%) .
Base: 28,753 stores with any detectable social profile (63.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,457 stores
17,732 stores
7,373 stores
3,490 stores
3,082 stores
2,977 stores
2,256 stores
1,270 stores
1,097 stores
892 stores
Visual Distribution