Online Stores Using SEPA
Explore 47.2k verified e-commerce stores with SEPA detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 64.5k domains. 47.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
47.2k verified active stores out of 64.5k detected · 73.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 24.1% of stores with physical delivery (11,378 stores) , followed by Custom (22.8%) and Shopify (22.2%) .
Base: 47,190 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,378 stores
10,738 stores
10,498 stores
4,629 stores
1,580 stores
1,390 stores
1,220 stores
832 stores
656 stores
648 stores
Visual Distribution
11,378 stores
10,738 stores
10,498 stores
4,629 stores
1,580 stores
1,390 stores
1,220 stores
832 stores
656 stores
648 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11378 | 24.11% |
| Custom | 10738 | 22.75% |
| Shopify | 10498 | 22.25% |
| Shopware | 4629 | 9.81% |
| JTL Shop | 1580 | 3.35% |
| PrestaShop | 1390 | 2.95% |
| Magento | 1220 | 2.59% |
| Gambio | 832 | 1.76% |
| ePages | 656 | 1.39% |
| Wix eCommerce | 648 | 1.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 29.7% share of detected SEPA e-commerce signals (19,134) , with Custom at 17.1% and Shopify at 17.7% (October 2026) .
Base: 64,488 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
19,134 websites
11,024 websites
11,411 websites
5,001 websites
1,672 websites
1,552 websites
1,431 websites
861 websites
677 websites
1,978 websites
Visual Distribution
19,134 websites
11,024 websites
11,411 websites
5,001 websites
1,672 websites
1,552 websites
1,431 websites
861 websites
677 websites
1,978 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 19134 | 29.67% |
| Custom | 11024 | 17.09% |
| Shopify | 11411 | 17.69% |
| Shopware | 5001 | 7.75% |
| JTL Shop | 1672 | 2.59% |
| PrestaShop | 1552 | 2.41% |
| Magento | 1431 | 2.22% |
| Gambio | 861 | 1.34% |
| ePages | 677 | 1.05% |
| Wix eCommerce | 1978 | 3.07% |
Categories Distribution
Health & Beauty stores with 13.5% of all stores (6,371 stores) , followed by Food & Beverages (11.4%) and Clothing & Accessories (9.6%) .
Base: 47,190 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,371 stores
5,382 stores
4,514 stores
3,756 stores
3,518 stores
2,421 stores
2,419 stores
2,372 stores
2,197 stores
2,000 stores
Visual Distribution
6,371 stores
5,382 stores
4,514 stores
3,756 stores
3,518 stores
2,421 stores
2,419 stores
2,372 stores
2,197 stores
2,000 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6371 | 13.50% |
| Food & Beverages | 5382 | 11.40% |
| Clothing & Accessories | 4514 | 9.57% |
| Home & Garden | 3756 | 7.96% |
| Sporting Goods & Outdoor Gear | 3518 | 7.45% |
| Business & Industrial | 2421 | 5.13% |
| Electronics & Technology | 2419 | 5.13% |
| Tools & Hardware | 2372 | 5.03% |
| Arts & Entertainment | 2197 | 4.66% |
| Toys & Games | 2000 | 4.24% |
Shipping Carriers Distribution
DHL accounts for 38.5% of displayed detection occurrences (23,723 occurrences) , followed by DPD (16.2%) and UPS (10.8%) .
Base: 61,651 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
23,723 occurrences
9,980 occurrences
6,639 occurrences
6,293 occurrences
5,921 occurrences
2,946 occurrences
2,461 occurrences
1,518 occurrences
1,118 occurrences
1,052 occurrences
Visual Distribution
23,723 occurrences
9,980 occurrences
6,639 occurrences
6,293 occurrences
5,921 occurrences
2,946 occurrences
2,461 occurrences
1,518 occurrences
1,118 occurrences
1,052 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 23723 | 38.48% |
| DPD | 9980 | 16.19% |
| UPS | 6639 | 10.77% |
| GLS | 6293 | 10.21% |
| Deutsche Post | 5921 | 9.60% |
| Hermes | 2946 | 4.78% |
| FedEx | 2461 | 3.99% |
| PostNL | 1518 | 2.46% |
| Osterreichische Post | 1118 | 1.81% |
| Colissimo | 1052 | 1.71% |
Store Launch Timeline
Over the past 12 months, 7,158 new stores were launched in SEPA , with the highest activity in 2026-09 (1,416 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,416 stores launched
912 stores launched
717 stores launched
754 stores launched
623 stores launched
533 stores launched
496 stores launched
408 stores launched
418 stores launched
324 stores launched
466 stores launched
91 stores launched
Monthly Trend
19.8% of last 12 months
12.7% of last 12 months
10.0% of last 12 months
10.5% of last 12 months
8.7% of last 12 months
7.4% of last 12 months
6.9% of last 12 months
5.7% of last 12 months
5.8% of last 12 months
4.5% of last 12 months
6.5% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1416 | 19.78% |
| 2026-08 | 912 | 12.74% |
| 2026-07 | 717 | 10.02% |
| 2026-06 | 754 | 10.53% |
| 2026-05 | 623 | 8.70% |
| 2026-04 | 533 | 7.45% |
| 2026-03 | 496 | 6.93% |
| 2026-02 | 408 | 5.70% |
| 2026-01 | 418 | 5.84% |
| 2025-12 | 324 | 4.53% |
| 2025-11 | 466 | 6.51% |
| 2025-10 | 91 | 1.27% |
Active Stores by Launch Year
Currently, 47,106 active stores in SEPA are tracked in our database , with the most stores launched in 2026 (6,571 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,571 active stores
4,348 active stores
3,548 active stores
3,101 active stores
2,664 active stores
3,229 active stores
3,038 active stores
1,907 active stores
2,172 active stores
2,278 active stores
1,048 active stores
942 active stores
1,003 active stores
1,629 active stores
939 active stores
Distribution by Launch Year
13.9% of tracked active stores
9.2% of tracked active stores
7.5% of tracked active stores
6.6% of tracked active stores
5.7% of tracked active stores
6.9% of tracked active stores
6.4% of tracked active stores
4.0% of tracked active stores
4.6% of tracked active stores
4.8% of tracked active stores
2.2% of tracked active stores
2.0% of tracked active stores
2.1% of tracked active stores
3.5% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6571 | 13.95% |
| 2025 | 4348 | 9.23% |
| 2024 | 3548 | 7.53% |
| 2023 | 3101 | 6.58% |
| 2022 | 2664 | 5.66% |
| 2021 | 3229 | 6.85% |
| 2020 | 3038 | 6.45% |
| 2019 | 1907 | 4.05% |
| 2018 | 2172 | 4.61% |
| 2017 | 2278 | 4.84% |
| 2016 | 1048 | 2.22% |
| 2015 | 942 | 2.00% |
| 2014 | 1003 | 2.13% |
| 2013 | 1629 | 3.46% |
| 2012 | 939 | 1.99% |
Geographic Distribution
Germany stores with 65.9% (31,110 active verified stores) , followed by France (5.4%) and Netherlands (4.6%) .
Base: 47,190 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
31,110 active verified stores
2,536 active verified stores
2,160 active verified stores
2,093 active verified stores
1,132 active verified stores
1,017 active verified stores
636 active verified stores
582 active verified stores
577 active verified stores
561 active verified stores
Visual Distribution
31,110 active verified stores
2,536 active verified stores
2,160 active verified stores
2,093 active verified stores
1,132 active verified stores
1,017 active verified stores
636 active verified stores
582 active verified stores
577 active verified stores
561 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 31110 | 65.92% |
| France | 2536 | 5.37% |
| Netherlands | 2160 | 4.58% |
| Austria | 2093 | 4.44% |
| Spain | 1132 | 2.40% |
| Italy | 1017 | 2.16% |
| Switzerland | 636 | 1.35% |
| United States | 582 | 1.23% |
| Czechia | 577 | 1.22% |
| Belgium | 561 | 1.19% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Custom - Business & Industrial
Shopify - Clothing & Accessories
Shopify - Arts & Entertainment
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 64.5k | 100.00% |
| Emails | 57.2k | 88.71% |
| Phones | 51.6k | 80.05% |
| Ecommerce platform | 59.6k | 92.47% |
| Couriers | 39.1k | 60.59% |
| Payment Providers | 64.5k | 100.00% |
| Categories | 45.5k | 70.58% |
| Social Media | 38.7k | 60.04% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SEPA e-commerce landscape:
Analyze 47.2k verified e-commerce stores on SEPA - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SEPA e-commerce intelligence?
-
We track 47.2k verified SEPA e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.6% of displayed detection occurrences (23,313 occurrences) , followed by Facebook (29.0%) and YouTube (12.8%) .
Base: 73,884 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,313 occurrences
21,416 occurrences
9,493 occurrences
5,270 occurrences
4,218 occurrences
3,077 occurrences
2,997 occurrences
1,679 occurrences
1,384 occurrences
1,037 occurrences
Visual Distribution
23,313 occurrences
21,416 occurrences
9,493 occurrences
5,270 occurrences
4,218 occurrences
3,077 occurrences
2,997 occurrences
1,679 occurrences
1,384 occurrences
1,037 occurrences