SEPA Stores: E-commerce Sites Accepting SEPA

Explore 32.2k verified e-commerce stores accepting SEPA. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 44.0k domains. 32.2k verified as active stores with physical delivery.

Verified stores
32.2k
active stores with physical delivery
Top country
Germany
21,547 verified stores
Top carrier signal
DHL
14,770 stores detected
Top category
Health & Beauty
4,150 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

32.2k verified active stores out of 44.0k detected · 73.2% verification rate

E-commerce Platforms Distribution

Custom stores with 31.8% of stores with physical delivery (9,641 stores) , followed by WooCommerce (30.8%) and Shopware (10.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 31.8%

9,641 stores

9,339 stores

3,194 stores

1,370 stores

1,255 stores

1,239 stores

896 stores

858 stores

700 stores

644 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in SEPA
Platform Stores with Physical Delivery Percentage
Custom 9641 31.80%
WooCommerce 9339 30.81%
Shopware 3194 10.54%
JTL Shop 1370 4.52%
Shopify 1255 4.14%
PrestaShop 1239 4.09%
Magento 896 2.96%
Gambio 858 2.83%
Wix eCommerce 700 2.31%
ePages 644 2.12%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Custom holds 24.8% share of all SEPA e-commerce stores (9,641) , with WooCommerce at 41.1% and Shopware at 8.6% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Custom 24.8%

9,641 stores

15,967 stores

3,340 stores

1,413 stores

1,389 stores

1,352 stores

1,019 stores

884 stores

1,934 stores

653 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in SEPA
Platform Total Stores Percentage
Custom 9641 24.83%
WooCommerce 15967 41.12%
Shopware 3340 8.60%
JTL Shop 1413 3.64%
Shopify 1389 3.58%
PrestaShop 1352 3.48%
Magento 1019 2.62%
Gambio 884 2.28%
Wix eCommerce 1934 4.98%
ePages 653 1.68%

Categories Distribution

Health & Beauty stores with 14.6% of all stores (4,150 stores) , followed by Food & Beverages (13.7%) and Clothing & Accessories (9.2%) .

Base: 28,375 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 14.6%

4,150 stores

Food & Beverages 13.7%

3,879 stores

Clothing & Accessories 9.2%

2,602 stores

Home & Garden 8.8%

2,502 stores

Sporting Goods & Outdoor Gear 8.5%

2,416 stores

Business & Industrial 6.5%

1,848 stores

Tools & Hardware 6.2%

1,770 stores

Electronics & Technology 6.0%

1,696 stores

Arts & Entertainment 5.7%

1,628 stores

Vehicles & Parts 4.9%

1,401 stores

Visual Distribution

Distribution of top 10 SEPA store categories (May 2026)
Distribution of categories in SEPA e-commerce stores
Category Number of Stores Percentage
Health & Beauty 4150 14.63%
Food & Beverages 3879 13.67%
Clothing & Accessories 2602 9.17%
Home & Garden 2502 8.82%
Sporting Goods & Outdoor Gear 2416 8.51%
Business & Industrial 1848 6.51%
Tools & Hardware 1770 6.24%
Electronics & Technology 1696 5.98%
Arts & Entertainment 1628 5.74%
Vehicles & Parts 1401 4.94%

Shipping Carriers Distribution

DHL stores with 37.5% among AI-verified physical stores (14,770 stores) , followed by DPD (15.1%) and UPS (11.1%) .

Base: 23,019 AI-verified physical stores with detectable shipping carriers (52.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 37.5%

14,770 stores

DPD 15.1%

5,947 stores

UPS 11.1%

4,349 stores

GLS 9.7%

3,823 stores

3,437 stores

1,958 stores

FedEx 3.1%

1,215 stores

TNT 1.9%

744 stores

725 stores

478 stores

Visual Distribution

Distribution of top 10 SEPA shipping carriers (May 2026)
Distribution of shipping carriers in SEPA e-commerce stores
Shipping Carrier Store Count Market Share
DHL 14770 37.54%
DPD 5947 15.12%
UPS 4349 11.05%
GLS 3823 9.72%
Deutsche Post 3437 8.74%
Hermes 1958 4.98%
FedEx 1215 3.09%
TNT 744 1.89%
PostNL 725 1.84%
Colissimo 478 1.22%

Store Launch Timeline

Over the past 12 months, 3,406 new stores were launched in SEPA , with the highest activity in 2026-04 (474 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 13.9%

474 stores launched

2026-03 11.2%

382 stores launched

2026-02 8.3%

283 stores launched

2026-01 8.4%

286 stores launched

2025-12 6.8%

231 stores launched

2025-11 9.2%

315 stores launched

2025-10 8.4%

286 stores launched

2025-09 8.5%

290 stores launched

2025-08 7.0%

238 stores launched

2025-07 7.7%

263 stores launched

2025-06 7.5%

255 stores launched

2025-05 3.0%

103 stores launched

Monthly Trend

Monthly store launches in SEPA (May 2026)
Monthly store launches in SEPA over the past 12 months
Month Stores Launched Percentage
2026-04 474 13.92%
2026-03 382 11.22%
2026-02 283 8.31%
2026-01 286 8.40%
2025-12 231 6.78%
2025-11 315 9.25%
2025-10 286 8.40%
2025-09 290 8.51%
2025-08 238 6.99%
2025-07 263 7.72%
2025-06 255 7.49%
2025-05 103 3.02%

Active Stores by Launch Year

Currently, 32,075 active stores in SEPA are tracked in our database , with the most stores launched in 2026 (1,477 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.6%

1,477 active stores

2025 9.5%

3,042 active stores

2024 7.1%

2,271 active stores

2023 6.6%

2,105 active stores

2022 5.9%

1,877 active stores

2021 7.4%

2,382 active stores

2020 7.5%

2,421 active stores

2019 4.7%

1,521 active stores

2018 5.2%

1,677 active stores

2017 5.6%

1,811 active stores

2016 2.7%

851 active stores

2015 2.3%

737 active stores

2014 2.5%

786 active stores

2013 4.0%

1,295 active stores

2012 2.3%

741 active stores

Distribution by Launch Year

Active stores in SEPA by original launch year (May 2026)
Active stores in SEPA by launch year
Launch Year Active Stores Percentage
2026 1477 4.60%
2025 3042 9.48%
2024 2271 7.08%
2023 2105 6.56%
2022 1877 5.85%
2021 2382 7.43%
2020 2421 7.55%
2019 1521 4.74%
2018 1677 5.23%
2017 1811 5.65%
2016 851 2.65%
2015 737 2.30%
2014 786 2.45%
2013 1295 4.04%
2012 741 2.31%

Social Media Usage

Facebook stores with 31.3% among stores with at least one detectable social profile (15,354 stores) , followed by Instagram (30.8%) and YouTube (12.7%) .

Base: 26,689 stores with any detectable social profile (60.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.3%

15,354 stores

Instagram 30.8%

15,117 stores

YouTube 12.7%

6,204 stores

LinkedIn 5.9%

2,898 stores

Twitter 5.1%

2,508 stores

TikTok 4.6%

2,254 stores

Pinterest 3.5%

1,737 stores

WhatsApp 2.5%

1,226 stores

X 2.0%

985 stores

Vimeo 1.5%

727 stores

Visual Distribution

Distribution of social media platforms in SEPA (May 2026)
Distribution of social media platforms in SEPA e-commerce stores
Social Platform Store Count Market Share
Facebook 15354 31.33%
Instagram 15117 30.84%
YouTube 6204 12.66%
LinkedIn 2898 5.91%
Twitter 2508 5.12%
TikTok 2254 4.60%
Pinterest 1737 3.54%
WhatsApp 1226 2.50%
X 985 2.01%
Vimeo 727 1.48%

Geographic Distribution

Germany stores with 70.1% (21,547 AI-verified stores) , followed by France (5.4%) and Austria (4.9%) .

Base: 30,727 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 70.1%

21,547 AI-verified stores

1,662 AI-verified stores

1,494 AI-verified stores

1,353 AI-verified stores

Spain 2.8%

862 AI-verified stores

Italy 2.2%

672 AI-verified stores

468 AI-verified stores

441 AI-verified stores

430 AI-verified stores

360 AI-verified stores

Visual Distribution

Geographic distribution of stores using SEPA (May 2026)
Geographic distribution of stores using SEPA
Country AI-Verified Store Count Market Share
Germany 21547 70.12%
France 1662 5.41%
Austria 1494 4.86%
Netherlands 1353 4.40%
Spain 862 2.81%
Italy 672 2.19%
Czechia 468 1.52%
United States 441 1.44%
Switzerland 430 1.40%
Belgium 360 1.17%

Data Coverage

Field Rows count Coverage
Website 44.0k 100.00%
Emails 37.2k 84.57%
Phones 34.2k 77.87%
Ecommerce platform 42.1k 95.75%
Couriers 23.0k 52.37%
Payment Providers 44.0k 100.00%
Categories 30.2k 68.81%
Social Media 26.7k 60.72%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Custom research and competitive analysis

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Market Intelligence

Understand the SEPA e-commerce landscape:

Analyze 32.2k verified e-commerce stores on SEPA - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across SEPA e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the SEPA e-commerce intelligence?

We track 32.2k verified SEPA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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