SEPA Payment Provider Usage Database
Explore 26.9k e-commerce stores accepting SEPA. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 28.7% of stores with physical delivery (7,411 stores) , followed by Custom (27.8%) and Shopify (21.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,411 stores
7,175 stores
5,469 stores
1,336 stores
1,156 stores
716 stores
713 stores
491 stores
370 stores
224 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7411 | 28.71% |
| Custom | 7175 | 27.79% |
| Shopify | 5469 | 21.19% |
| JTL Shop | 1336 | 5.18% |
| Shopware | 1156 | 4.48% |
| Magento | 716 | 2.77% |
| PrestaShop | 713 | 2.76% |
| Wix eCommerce | 491 | 1.90% |
| ePages | 370 | 1.43% |
| Gambio | 224 | 0.87% |
| Modified eCommerce | 196 | 0.76% |
| plentymarkets, plentyShop LTS | 158 | 0.61% |
| OpenCart | 139 | 0.54% |
| plentyShop LTS, plentymarkets | 137 | 0.53% |
| Lightspeed eCom | 123 | 0.48% |
All Stores Distribution
WooCommerce holds 37.3% share of all SEPA e-commerce stores (14,128) , with Custom at 18.9% and Shopify at 18.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
14,128 stores
7,175 stores
6,909 stores
1,912 stores
2,222 stores
1,058 stores
789 stores
1,673 stores
726 stores
330 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14128 | 37.27% |
| Custom | 7175 | 18.93% |
| Shopify | 6909 | 18.23% |
| JTL Shop | 1912 | 5.04% |
| Shopware | 2222 | 5.86% |
| Magento | 1058 | 2.79% |
| PrestaShop | 789 | 2.08% |
| Wix eCommerce | 1673 | 4.41% |
| ePages | 726 | 1.92% |
| Gambio | 330 | 0.87% |
| Modified eCommerce | 271 | 0.71% |
| plentymarkets, plentyShop LTS | 214 | 0.56% |
| OpenCart | 171 | 0.45% |
| plentyShop LTS, plentymarkets | 193 | 0.51% |
| Lightspeed eCom | 132 | 0.35% |
Categories Distribution
Health & Beauty leads with 18.4% of all stores (3,883 stores) , followed by Clothing & Accessories (16.8%) and Food & Beverages (12.3%) .
Top 10 Categories
3,883 stores
3,538 stores
2,584 stores
1,774 stores
1,568 stores
1,247 stores
990 stores
903 stores
807 stores
787 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3883 | 18.44% |
| Clothing & Accessories | 3538 | 16.80% |
| Food & Beverages | 2584 | 12.27% |
| Electronics & Technology | 1774 | 8.43% |
| Home & Garden | 1568 | 7.45% |
| Vehicles & Parts | 1247 | 5.92% |
| Sporting Goods & Outdoor Gear | 990 | 4.70% |
| Furniture & Home Decor | 903 | 4.29% |
| Tools & Hardware | 807 | 3.83% |
| Pets & Pet Supplies | 787 | 3.74% |
| Jewelry & Watches | 756 | 3.59% |
| Arts & Entertainment | 657 | 3.12% |
| Business & Industrial | 635 | 3.02% |
| Toys & Games | 487 | 2.31% |
| Gifts & Special Occasions | 438 | 2.08% |
Shipping Carriers Distribution
DHL leads with 37.0% among AI-verified physical stores (11,842 stores) , followed by DPD (15.0%) and UPS (11.8%) .
Base: 24,884 AI-verified physical stores with detectable shipping carriers (55.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
11,842 stores
4,807 stores
3,777 stores
3,035 stores
2,428 stores
1,843 stores
1,023 stores
729 stores
658 stores
371 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 11842 | 37.03% |
| DPD | 4807 | 15.03% |
| UPS | 3777 | 11.81% |
| GLS | 3035 | 9.49% |
| Deutsche Post | 2428 | 7.59% |
| Hermes | 1843 | 5.76% |
| FedEx | 1023 | 3.20% |
| PostNL | 729 | 2.28% |
| TNT | 658 | 2.06% |
| Osterreichische Post | 371 | 1.16% |
| Colissimo | 355 | 1.11% |
| Schenker | 317 | 0.99% |
| La Poste | 293 | 0.92% |
| USPS | 267 | 0.83% |
| Chronopost | 238 | 0.74% |
Store Launch Timeline
Over the past 12 months, 3,690 new stores were launched in SEPA , with the highest activity in 2025-10 (384 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
384 stores launched
431 stores launched
336 stores launched
277 stores launched
329 stores launched
251 stores launched
282 stores launched
438 stores launched
281 stores launched
295 stores launched
267 stores launched
119 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 384 | 10.41% |
| 2025-09 | 431 | 11.68% |
| 2025-08 | 336 | 9.11% |
| 2025-07 | 277 | 7.51% |
| 2025-06 | 329 | 8.92% |
| 2025-05 | 251 | 6.80% |
| 2025-04 | 282 | 7.64% |
| 2025-03 | 438 | 11.87% |
| 2025-02 | 281 | 7.62% |
| 2025-01 | 295 | 7.99% |
| 2024-12 | 267 | 7.24% |
| 2024-11 | 119 | 3.22% |
Active Stores by Launch Year
Currently, 26,788 active stores in SEPA are tracked in our database , with the most stores launched in 2025 (3,314 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,314 active stores
2,643 active stores
2,056 active stores
1,735 active stores
2,190 active stores
1,993 active stores
1,281 active stores
1,337 active stores
1,357 active stores
718 active stores
588 active stores
667 active stores
1,080 active stores
590 active stores
553 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3314 | 12.37% |
| 2024 | 2643 | 9.87% |
| 2023 | 2056 | 7.68% |
| 2022 | 1735 | 6.48% |
| 2021 | 2190 | 8.18% |
| 2020 | 1993 | 7.44% |
| 2019 | 1281 | 4.78% |
| 2018 | 1337 | 4.99% |
| 2017 | 1357 | 5.07% |
| 2016 | 718 | 2.68% |
| 2015 | 588 | 2.20% |
| 2014 | 667 | 2.49% |
| 2013 | 1080 | 4.03% |
| 2012 | 590 | 2.20% |
| 2011 | 553 | 2.06% |
| 2010 | 549 | 2.05% |
| 2009 | 547 | 2.04% |
| 2008 | 465 | 1.74% |
| 2007 | 436 | 1.63% |
| 2006 | 248 | 0.93% |
| 2005 | 230 | 0.86% |
| 2004 | 376 | 1.40% |
| 2003 | 318 | 1.19% |
| 2002 | 251 | 0.94% |
| 2001 | 514 | 1.92% |
| 2000 | 317 | 1.18% |
| 1999 | 240 | 0.90% |
| 1998 | 126 | 0.47% |
| 1997 | 39 | 0.15% |
| 1996 | 28 | 0.10% |
| 1995 | 2 | 0.01% |
Geographic Distribution
Germany leads with 64.0% (15,449 AI-verified stores) , followed by Netherlands (5.9%) and France (4.9%) .
Base: 24,124 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,449 AI-verified stores
1,431 AI-verified stores
1,186 AI-verified stores
1,125 AI-verified stores
976 AI-verified stores
643 AI-verified stores
604 AI-verified stores
447 AI-verified stores
395 AI-verified stores
309 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 15449 | 64.04% |
| Netherlands | 1431 | 5.93% |
| France | 1186 | 4.92% |
| Austria | 1125 | 4.66% |
| Spain | 976 | 4.05% |
| Italy | 643 | 2.67% |
| United States | 604 | 2.50% |
| Czechia | 447 | 1.85% |
| United Kingdom | 395 | 1.64% |
| Belgium | 309 | 1.28% |
| Switzerland | 305 | 1.26% |
| Poland | 290 | 1.20% |
| Slovakia | 178 | 0.74% |
| Portugal | 148 | 0.61% |
| Slovenia | 144 | 0.60% |
| Ireland | 127 | 0.53% |
| Sweden | 113 | 0.47% |
| China | 87 | 0.36% |
| Finland | 86 | 0.36% |
| Hungary | 81 | 0.34% |
Featured Stores
Discover the strongest performers and newest entrants in SEPA's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Electronics & Technology
WooCommerce — Health & Beauty
WooCommerce — Vehicles & Parts
WooCommerce — Jewelry & Watches
WooCommerce — Vehicles & Parts
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 44.8k | 100.00% |
| Emails | 39.4k | 87.93% |
| Phones | 22.7k | 50.66% |
| Ecommerce platform | 39.9k | 88.97% |
| Couriers | 24.9k | 55.51% |
| Payment Providers | 44.8k | 100.00% |
| Categories | 30.2k | 67.35% |
| Social Media | 26.6k | 59.40% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed SEPA E-commerce Database to:
Gain actionable insights into 26.9k physical stores in SEPA.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at SEPA online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the SEPA E-commerce Database?
-
Our database covers over 26.9k SEPA physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.1% among stores with at least one detectable social profile (13,455 stores) , followed by Facebook (30.1%) and YouTube (12.3%) .
Base: 26,626 stores with any detectable social profile (59.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,455 stores
13,042 stores
5,330 stores
2,629 stores
2,431 stores
2,213 stores
1,686 stores
988 stores
957 stores
544 stores
Visual Distribution