SEPA Payment Provider Usage Database

Explore 37.3k verified e-commerce stores accepting SEPA. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 47.2k domains. 37.3k verified as active stores with physical delivery.

· · Next full refresh: April 2026

37.3k verified active stores out of 47.2k detected · 79.1% verification rate

E-commerce Platforms Distribution

Custom leads with 27.1% of stores with physical delivery (9,695 stores) , followed by WooCommerce (26.4%) and Shopify (18.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 27.1%

9,695 stores

9,467 stores

Shopify 18.6%

6,661 stores

2,870 stores

1,620 stores

1,256 stores

960 stores

866 stores

741 stores

670 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in SEPA
Platform Stores with Physical Delivery Percentage
Custom 9695 27.05%
WooCommerce 9467 26.41%
Shopify 6661 18.59%
Shopware 2870 8.01%
JTL Shop 1620 4.52%
PrestaShop 1256 3.50%
Magento 960 2.68%
Gambio 866 2.42%
Wix eCommerce 741 2.07%
ePages 670 1.87%
Modified eCommerce 330 0.92%
plentyShop LTS, plentymarkets 203 0.57%
OpenCart 202 0.56%
plentymarkets, plentyShop LTS 172 0.48%
Lightspeed eCom 127 0.35%

Categories Distribution

Health & Beauty leads with 19.3% of all stores (5,350 stores) , followed by Clothing & Accessories (14.0%) and Food & Beverages (13.2%) .

Base: 27,750 AI-verified stores with physical delivery and detected product categories (74.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 19.3%

5,350 stores

Clothing & Accessories 14.0%

3,884 stores

Food & Beverages 13.2%

3,656 stores

Home & Garden 8.4%

2,328 stores

Electronics & Technology 7.4%

2,065 stores

Vehicles & Parts 5.6%

1,542 stores

Furniture & Home Decor 4.4%

1,234 stores

Tools & Hardware 4.3%

1,186 stores

Sporting Goods & Outdoor Gear 4.2%

1,166 stores

Business & Industrial 3.8%

1,047 stores

Visual Distribution

Distribution of top 10 SEPA store categories (March 2026)
Distribution of categories in SEPA e-commerce stores
Category Number of Stores Percentage
Health & Beauty 5350 19.28%
Clothing & Accessories 3884 14.00%
Food & Beverages 3656 13.17%
Home & Garden 2328 8.39%
Electronics & Technology 2065 7.44%
Vehicles & Parts 1542 5.56%
Furniture & Home Decor 1234 4.45%
Tools & Hardware 1186 4.27%
Sporting Goods & Outdoor Gear 1166 4.20%
Business & Industrial 1047 3.77%
Pets & Pet Supplies 1010 3.64%
Jewelry & Watches 1005 3.62%
Arts & Entertainment 861 3.10%
Gifts & Special Occasions 777 2.80%
Books & Media 639 2.30%

Shipping Carriers Distribution

DHL leads with 38.1% among AI-verified physical stores (17,872 stores) , followed by DPD (15.0%) and UPS (11.2%) .

Base: 25,358 AI-verified physical stores with detectable shipping carriers (53.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 38.1%

17,872 stores

DPD 15.0%

7,014 stores

UPS 11.2%

5,243 stores

GLS 9.4%

4,424 stores

4,063 stores

2,527 stores

FedEx 2.9%

1,382 stores

826 stores

TNT 1.7%

807 stores

566 stores

Visual Distribution

Distribution of top 10 SEPA shipping carriers (March 2026)
Distribution of shipping carriers in SEPA e-commerce stores
Shipping Carrier Store Count Market Share
DHL 17872 38.10%
DPD 7014 14.95%
UPS 5243 11.18%
GLS 4424 9.43%
Deutsche Post 4063 8.66%
Hermes 2527 5.39%
FedEx 1382 2.95%
PostNL 826 1.76%
TNT 807 1.72%
Osterreichische Post 566 1.21%
Colissimo 524 1.12%
Schenker 486 1.04%
La Poste 469 1.00%
Chronopost 386 0.82%
USPS 323 0.69%

Store Launch Timeline

Over the past 12 months, 4,343 new stores were launched in SEPA , with the highest activity in 2026-02 (387 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.9%

387 stores launched

2026-01 8.9%

385 stores launched

2025-12 6.9%

299 stores launched

2025-11 9.4%

409 stores launched

2025-10 8.9%

387 stores launched

2025-09 8.3%

361 stores launched

2025-08 7.4%

320 stores launched

2025-07 7.7%

335 stores launched

2025-06 7.6%

332 stores launched

2025-05 6.6%

288 stores launched

2025-04 8.0%

347 stores launched

2025-03 11.4%

493 stores launched

Monthly Trend

Monthly store launches in SEPA (March 2026)
Monthly store launches in SEPA over the past 12 months
Month Stores Launched Percentage
2026-02 387 8.91%
2026-01 385 8.86%
2025-12 299 6.88%
2025-11 409 9.42%
2025-10 387 8.91%
2025-09 361 8.31%
2025-08 320 7.37%
2025-07 335 7.71%
2025-06 332 7.64%
2025-05 288 6.63%
2025-04 347 7.99%
2025-03 493 11.35%

Active Stores by Launch Year

Currently, 37,246 active stores in SEPA are tracked in our database , with the most stores launched in 2026 (772 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.1%

772 active stores

2025 11.3%

4,198 active stores

2024 8.7%

3,228 active stores

2023 7.1%

2,632 active stores

2022 6.2%

2,294 active stores

2021 7.9%

2,924 active stores

2020 7.6%

2,845 active stores

2019 4.7%

1,760 active stores

2018 5.1%

1,908 active stores

2017 5.3%

1,970 active stores

2016 2.5%

933 active stores

2015 2.2%

805 active stores

2014 2.4%

892 active stores

2013 4.0%

1,482 active stores

2012 2.2%

822 active stores

Distribution by Launch Year

Active stores in SEPA by original launch year (March 2026)
Active stores in SEPA by launch year
Launch Year Active Stores Percentage
2026 772 2.07%
2025 4198 11.27%
2024 3228 8.67%
2023 2632 7.07%
2022 2294 6.16%
2021 2924 7.85%
2020 2845 7.64%
2019 1760 4.73%
2018 1908 5.12%
2017 1970 5.29%
2016 933 2.50%
2015 805 2.16%
2014 892 2.39%
2013 1482 3.98%
2012 822 2.21%
2011 800 2.15%
2010 768 2.06%
2009 761 2.04%
2008 701 1.88%
2007 614 1.65%
2006 353 0.95%
2005 337 0.90%
2004 560 1.50%
2003 490 1.32%
2002 411 1.10%
2001 779 2.09%
2000 484 1.30%
1999 398 1.07%
1998 217 0.58%
1997 61 0.16%
1996 44 0.12%
1995 3 0.01%

Social Media Usage

Instagram leads with 31.5% among stores with at least one detectable social profile (18,507 stores) , followed by Facebook (30.6%) and YouTube (12.6%) .

Base: 29,300 stores with any detectable social profile (62.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.5%

18,507 stores

Facebook 30.6%

17,974 stores

YouTube 12.6%

7,415 stores

TikTok 5.9%

3,441 stores

LinkedIn 5.3%

3,106 stores

Twitter 5.0%

2,930 stores

Pinterest 3.9%

2,277 stores

WhatsApp 2.2%

1,302 stores

X 1.8%

1,044 stores

Vimeo 1.3%

743 stores

Visual Distribution

Distribution of social media platforms in SEPA (March 2026)
Distribution of social media platforms in SEPA e-commerce stores
Social Platform Store Count Market Share
Instagram 18507 31.51%
Facebook 17974 30.60%
YouTube 7415 12.62%
TikTok 3441 5.86%
LinkedIn 3106 5.29%
Twitter 2930 4.99%
Pinterest 2277 3.88%
WhatsApp 1302 2.22%
X 1044 1.78%
Vimeo 743 1.26%

Geographic Distribution

Germany leads with 72.1% (25,536 AI-verified stores) , followed by Austria (4.8%) and France (4.5%) .

Base: 35,430 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 72.1%

25,536 AI-verified stores

1,700 AI-verified stores

1,612 AI-verified stores

1,473 AI-verified stores

754 AI-verified stores

Spain 2.1%

739 AI-verified stores

Italy 2.1%

737 AI-verified stores

482 AI-verified stores

462 AI-verified stores

347 AI-verified stores

Visual Distribution

Geographic distribution of stores using SEPA (March 2026)
Geographic distribution of stores using SEPA
Country AI-Verified Store Count Market Share
Germany 25536 72.07%
Austria 1700 4.80%
France 1612 4.55%
Netherlands 1473 4.16%
United States 754 2.13%
Spain 739 2.09%
Italy 737 2.08%
Czechia 482 1.36%
Switzerland 462 1.30%
Belgium 347 0.98%
Poland 296 0.84%
United Kingdom 290 0.82%
Slovakia 161 0.45%
Ireland 161 0.45%
Portugal 149 0.42%
Slovenia 133 0.38%
Hong Kong 116 0.33%
China 104 0.29%
Sweden 97 0.27%
Finland 81 0.23%

Data Coverage

Field Rows count Coverage
Website 47.2k 100.00%
Emails 41.4k 87.71%
Phones 24.9k 52.81%
Ecommerce platform 46.3k 98.10%
Couriers 25.4k 53.74%
Payment Providers 47.2k 100.00%
Categories 30.1k 63.77%
Social Media 29.3k 62.09%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the SEPA e-commerce landscape:

Analyze 37.3k verified e-commerce stores on SEPA - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across SEPA e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the SEPA e-commerce intelligence?

We track 37.3k verified SEPA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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