Belgium E-commerce Market
Explore 56.3k verified e-commerce stores in the Belgium. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 95.7k with e-commerce signals. 56.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 30.2% of stores with physical delivery (16,188 stores) , followed by Custom (27.4%) and WooCommerce (26.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
16,188 stores
14,729 stores
14,158 stores
2,540 stores
2,513 stores
1,832 stores
683 stores
470 stores
312 stores
249 stores
Visual Distribution
16,188 stores
14,729 stores
14,158 stores
2,540 stores
2,513 stores
1,832 stores
683 stores
470 stores
312 stores
249 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 16188 | 30.16% |
| Custom | 14729 | 27.44% |
| WooCommerce | 14158 | 26.38% |
| PrestaShop | 2540 | 4.73% |
| Wix eCommerce | 2513 | 4.68% |
| Magento | 1832 | 3.41% |
| Lightspeed eCom | 683 | 1.27% |
| Squarespace Commerce | 470 | 0.88% |
| CCV Shop | 312 | 0.58% |
| nopCommerce | 249 | 0.46% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 19.7% share of all Belgium e-commerce stores (17,297) , with Custom at 16.7% and WooCommerce at 39.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,297 stores
14,729 stores
34,643 stores
2,768 stores
12,325 stores
2,057 stores
695 stores
2,813 stores
356 stores
276 stores
Visual Distribution
17,297 stores
14,729 stores
34,643 stores
2,768 stores
12,325 stores
2,057 stores
695 stores
2,813 stores
356 stores
276 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 17297 | 19.66% |
| Custom | 14729 | 16.75% |
| WooCommerce | 34643 | 39.39% |
| PrestaShop | 2768 | 3.15% |
| Wix eCommerce | 12325 | 14.01% |
| Magento | 2057 | 2.34% |
| Lightspeed eCom | 695 | 0.79% |
| Squarespace Commerce | 2813 | 3.20% |
| CCV Shop | 356 | 0.40% |
| nopCommerce | 276 | 0.31% |
Categories Distribution
Clothing & Accessories stores with 15.7% of all stores (7,555 stores) , followed by Food & Beverages (14.4%) and Health & Beauty (14.1%) .
Base: 48,014 AI-verified stores with physical delivery and detected product categories (85.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
7,555 stores
6,920 stores
6,762 stores
3,774 stores
3,143 stores
2,977 stores
2,413 stores
2,340 stores
2,289 stores
2,244 stores
Visual Distribution
7,555 stores
6,920 stores
6,762 stores
3,774 stores
3,143 stores
2,977 stores
2,413 stores
2,340 stores
2,289 stores
2,244 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7555 | 15.73% |
| Food & Beverages | 6920 | 14.41% |
| Health & Beauty | 6762 | 14.08% |
| Home & Garden | 3774 | 7.86% |
| Arts & Entertainment | 3143 | 6.55% |
| Sporting Goods & Outdoor Gear | 2977 | 6.20% |
| Jewelry & Watches | 2413 | 5.03% |
| Gifts & Special Occasions | 2340 | 4.87% |
| Business & Industrial | 2289 | 4.77% |
| Toys & Games | 2244 | 4.67% |
Payment Providers Distribution
Bancontact stores with 26.0% among AI-verified physical stores (7,433 stores) , followed by PayPal (15.9%) and Mollie (9.7%) .
Base: 12,742 AI-verified physical stores with detectable payment providers (22.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,433 stores
4,557 stores
2,768 stores
2,420 stores
1,878 stores
1,681 stores
1,680 stores
1,652 stores
1,545 stores
1,271 stores
Visual Distribution
7,433 stores
4,557 stores
2,768 stores
2,420 stores
1,878 stores
1,681 stores
1,680 stores
1,652 stores
1,545 stores
1,271 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Bancontact | 7433 | 25.97% |
| PayPal | 4557 | 15.92% |
| Mollie | 2768 | 9.67% |
| MasterCard | 2420 | 8.45% |
| iDEAL | 1878 | 6.56% |
| Klarna | 1681 | 5.87% |
| Stripe Connect | 1680 | 5.87% |
| American Express | 1652 | 5.77% |
| VISA | 1545 | 5.40% |
| Apple Pay | 1271 | 4.44% |
Shipping Carriers Distribution
Bpost stores with 30.0% among AI-verified physical stores (5,061 stores) , followed by DPD (14.2%) and DHL (11.3%) .
Base: 10,808 AI-verified physical stores with detectable shipping carriers (19.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
5,061 stores
2,398 stores
1,900 stores
1,732 stores
1,601 stores
1,309 stores
1,121 stores
375 stores
304 stores
251 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Bpost | 5061 | 30.03% |
| DPD | 2398 | 14.23% |
| DHL | 1900 | 11.27% |
| PostNL | 1732 | 10.28% |
| UPS | 1601 | 9.50% |
| Mondial Relay | 1309 | 7.77% |
| GLS | 1121 | 6.65% |
| FedEx | 375 | 2.22% |
| Colissimo | 304 | 1.80% |
| La Poste | 251 | 1.49% |
Store Launch Timeline
Over the past 12 months, 9,832 new stores were launched in Belgium , with the highest activity in 2026-04 (904 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
904 stores launched
959 stores launched
880 stores launched
903 stores launched
872 stores launched
1,033 stores launched
977 stores launched
805 stores launched
737 stores launched
669 stores launched
679 stores launched
414 stores launched
Monthly Trend
9.2% of last 12 months
9.8% of last 12 months
9.0% of last 12 months
9.2% of last 12 months
8.9% of last 12 months
10.5% of last 12 months
9.9% of last 12 months
8.2% of last 12 months
7.5% of last 12 months
6.8% of last 12 months
6.9% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 904 | 9.19% |
| 2026-03 | 959 | 9.75% |
| 2026-02 | 880 | 8.95% |
| 2026-01 | 903 | 9.18% |
| 2025-12 | 872 | 8.87% |
| 2025-11 | 1033 | 10.51% |
| 2025-10 | 977 | 9.94% |
| 2025-09 | 805 | 8.19% |
| 2025-08 | 737 | 7.50% |
| 2025-07 | 669 | 6.80% |
| 2025-06 | 679 | 6.91% |
| 2025-05 | 414 | 4.21% |
Active Stores by Launch Year
Currently, 55,833 active stores in Belgium are tracked in our database , with the most stores launched in 2026 (3,758 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,758 active stores
8,863 active stores
5,620 active stores
4,778 active stores
3,627 active stores
4,348 active stores
4,912 active stores
2,544 active stores
3,011 active stores
3,240 active stores
1,339 active stores
913 active stores
874 active stores
1,335 active stores
729 active stores
Distribution by Launch Year
6.7% of tracked active stores
15.9% of tracked active stores
10.1% of tracked active stores
8.6% of tracked active stores
6.5% of tracked active stores
7.8% of tracked active stores
8.8% of tracked active stores
4.6% of tracked active stores
5.4% of tracked active stores
5.8% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.4% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3758 | 6.73% |
| 2025 | 8863 | 15.87% |
| 2024 | 5620 | 10.07% |
| 2023 | 4778 | 8.56% |
| 2022 | 3627 | 6.50% |
| 2021 | 4348 | 7.79% |
| 2020 | 4912 | 8.80% |
| 2019 | 2544 | 4.56% |
| 2018 | 3011 | 5.39% |
| 2017 | 3240 | 5.80% |
| 2016 | 1339 | 2.40% |
| 2015 | 913 | 1.64% |
| 2014 | 874 | 1.57% |
| 2013 | 1335 | 2.39% |
| 2012 | 729 | 1.31% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shopify - Jewelry & Watches
Shopify - Food & Beverages
Shopify - Vehicles & Parts
Squarespace Commerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 56.3k | 100.00% |
| Emails | 30.9k | 54.86% |
| Phones | 31.6k | 56.23% |
| Ecommerce platform | 56.3k | 100.00% |
| Couriers | 10.8k | 19.20% |
| Payment Providers | 12.7k | 22.64% |
| Categories | 49.5k | 88.01% |
| Social Media | 36.0k | 63.93% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Belgium e-commerce landscape:
Analyze 56.3k verified e-commerce stores in Belgium - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Belgium e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Belgium e-commerce intelligence?
-
We track 56.3k verified Belgium e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 34.9% among stores with at least one detectable social profile (30,495 stores) , followed by Instagram (33.3%) and YouTube (7.4%) .
Base: 35,979 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
30,495 stores
29,101 stores
6,505 stores
5,661 stores
4,769 stores
4,729 stores
3,332 stores
1,498 stores
1,086 stores
173 stores
Visual Distribution
30,495 stores
29,101 stores
6,505 stores
5,661 stores
4,769 stores
4,729 stores
3,332 stores
1,498 stores
1,086 stores
173 stores