Belgium E-commerce Market
Explore 52.5k verified e-commerce stores in the Belgium. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 135.3k with e-commerce signals. 52.5k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 28.6% of stores with physical delivery (15,009 stores) , followed by WooCommerce (24.9%) and Custom (17.6%) .
Base: 52,537 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,009 stores
13,082 stores
9,264 stores
2,815 stores
2,259 stores
2,204 stores
2,116 stores
1,555 stores
585 stores
540 stores
Visual Distribution
15,009 stores
13,082 stores
9,264 stores
2,815 stores
2,259 stores
2,204 stores
2,116 stores
1,555 stores
585 stores
540 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 15009 | 28.57% |
| WooCommerce | 13082 | 24.90% |
| Custom | 9264 | 17.63% |
| JouwWeb | 2815 | 5.36% |
| PrestaShop | 2259 | 4.30% |
| Wix eCommerce | 2204 | 4.20% |
| Odoo | 2116 | 4.03% |
| Magento | 1555 | 2.96% |
| Lightspeed eCom | 585 | 1.11% |
| Ecwid | 540 | 1.03% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 20.6% share of detected Belgium e-commerce signals (27,902) , with WooCommerce at 33.0% and Custom at 11.9% (October 2026) .
Base: 135,300 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
27,902 websites
44,617 websites
16,049 websites
3,621 websites
4,040 websites
17,614 websites
3,185 websites
3,541 websites
1,104 websites
850 websites
Visual Distribution
27,902 websites
44,617 websites
16,049 websites
3,621 websites
4,040 websites
17,614 websites
3,185 websites
3,541 websites
1,104 websites
850 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 27902 | 20.62% |
| WooCommerce | 44617 | 32.98% |
| Custom | 16049 | 11.86% |
| JouwWeb | 3621 | 2.68% |
| PrestaShop | 4040 | 2.99% |
| Wix eCommerce | 17614 | 13.02% |
| Odoo | 3185 | 2.35% |
| Magento | 3541 | 2.62% |
| Lightspeed eCom | 1104 | 0.82% |
| Ecwid | 850 | 0.63% |
Categories Distribution
Clothing & Accessories stores with 12.9% of all stores (6,778 stores) , followed by Food & Beverages (12.4%) and Health & Beauty (11.8%) .
Base: 52,537 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,778 stores
6,525 stores
6,214 stores
3,756 stores
3,062 stores
2,684 stores
2,283 stores
2,206 stores
2,153 stores
2,095 stores
Visual Distribution
6,778 stores
6,525 stores
6,214 stores
3,756 stores
3,062 stores
2,684 stores
2,283 stores
2,206 stores
2,153 stores
2,095 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6778 | 12.90% |
| Food & Beverages | 6525 | 12.42% |
| Health & Beauty | 6214 | 11.83% |
| Home & Garden | 3756 | 7.15% |
| Arts & Entertainment | 3062 | 5.83% |
| Sporting Goods & Outdoor Gear | 2684 | 5.11% |
| Gifts & Special Occasions | 2283 | 4.35% |
| Jewelry & Watches | 2206 | 4.20% |
| Business & Industrial | 2153 | 4.10% |
| Toys & Games | 2095 | 3.99% |
Payment Providers Distribution
PayPal accounts for 14.9% of displayed detection occurrences (18,882 occurrences) , followed by Bancontact (14.1%) and VISA (13.5%) .
Base: 127,012 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
18,882 occurrences
17,918 occurrences
17,155 occurrences
17,118 occurrences
13,347 occurrences
10,372 occurrences
9,792 occurrences
8,678 occurrences
7,992 occurrences
5,758 occurrences
Visual Distribution
18,882 occurrences
17,918 occurrences
17,155 occurrences
17,118 occurrences
13,347 occurrences
10,372 occurrences
9,792 occurrences
8,678 occurrences
7,992 occurrences
5,758 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 18882 | 14.87% |
| Bancontact | 17918 | 14.11% |
| VISA | 17155 | 13.51% |
| MasterCard | 17118 | 13.48% |
| Apple Pay | 13347 | 10.51% |
| Maestro | 10372 | 8.17% |
| Klarna | 9792 | 7.71% |
| American Express | 8678 | 6.83% |
| Mollie | 7992 | 6.29% |
| Shop Pay | 5758 | 4.53% |
Shipping Carriers Distribution
Bpost accounts for 35.2% of displayed detection occurrences (10,924 occurrences) , followed by DPD (14.2%) and PostNL (11.7%) .
Base: 31,053 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
10,924 occurrences
4,399 occurrences
3,638 occurrences
3,458 occurrences
2,859 occurrences
1,936 occurrences
1,883 occurrences
918 occurrences
612 occurrences
426 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Bpost | 10924 | 35.18% |
| DPD | 4399 | 14.17% |
| PostNL | 3638 | 11.72% |
| DHL | 3458 | 11.14% |
| Mondial Relay | 2859 | 9.21% |
| UPS | 1936 | 6.23% |
| GLS | 1883 | 6.06% |
| FedEx | 918 | 2.96% |
| Colissimo | 612 | 1.97% |
| La Poste | 426 | 1.37% |
Store Launch Timeline
Over the past 12 months, 9,056 new stores were launched in Belgium , with the highest activity in 2026-09 (1,328 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,328 stores launched
1,073 stores launched
865 stores launched
804 stores launched
664 stores launched
739 stores launched
763 stores launched
680 stores launched
680 stores launched
582 stores launched
756 stores launched
122 stores launched
Monthly Trend
14.7% of last 12 months
11.8% of last 12 months
9.6% of last 12 months
8.9% of last 12 months
7.3% of last 12 months
8.2% of last 12 months
8.4% of last 12 months
7.5% of last 12 months
7.5% of last 12 months
6.4% of last 12 months
8.3% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1328 | 14.66% |
| 2026-08 | 1073 | 11.85% |
| 2026-07 | 865 | 9.55% |
| 2026-06 | 804 | 8.88% |
| 2026-05 | 664 | 7.33% |
| 2026-04 | 739 | 8.16% |
| 2026-03 | 763 | 8.43% |
| 2026-02 | 680 | 7.51% |
| 2026-01 | 680 | 7.51% |
| 2025-12 | 582 | 6.43% |
| 2025-11 | 756 | 8.35% |
| 2025-10 | 122 | 1.35% |
Active Stores by Launch Year
Currently, 52,119 active stores in Belgium are tracked in our database , with the most stores launched in 2026 (7,936 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,936 active stores
6,320 active stores
4,561 active stores
4,092 active stores
3,068 active stores
3,790 active stores
4,292 active stores
2,210 active stores
2,774 active stores
2,930 active stores
1,203 active stores
838 active stores
786 active stores
1,207 active stores
674 active stores
Distribution by Launch Year
15.2% of tracked active stores
12.1% of tracked active stores
8.8% of tracked active stores
7.9% of tracked active stores
5.9% of tracked active stores
7.3% of tracked active stores
8.2% of tracked active stores
4.2% of tracked active stores
5.3% of tracked active stores
5.6% of tracked active stores
2.3% of tracked active stores
1.6% of tracked active stores
1.5% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7936 | 15.23% |
| 2025 | 6320 | 12.13% |
| 2024 | 4561 | 8.75% |
| 2023 | 4092 | 7.85% |
| 2022 | 3068 | 5.89% |
| 2021 | 3790 | 7.27% |
| 2020 | 4292 | 8.24% |
| 2019 | 2210 | 4.24% |
| 2018 | 2774 | 5.32% |
| 2017 | 2930 | 5.62% |
| 2016 | 1203 | 2.31% |
| 2015 | 838 | 1.61% |
| 2014 | 786 | 1.51% |
| 2013 | 1207 | 2.32% |
| 2012 | 674 | 1.29% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify
JouwWeb - Arts & Entertainment
Shopify - Vehicles & Parts
Custom - Electronics & Technology
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 52.5k | 100.00% |
| Emails | 44.7k | 85.04% |
| Phones | 34.9k | 66.41% |
| Ecommerce platform | 52.5k | 100.00% |
| Couriers | 18.3k | 34.93% |
| Payment Providers | 34.6k | 65.93% |
| Categories | 46.4k | 88.23% |
| Social Media | 33.4k | 63.63% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Belgium e-commerce landscape:
Analyze 52.5k verified e-commerce stores in Belgium - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Belgium e-commerce intelligence?
-
We track 52.5k verified Belgium e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.0% of displayed detection occurrences (27,988 occurrences) , followed by Instagram (34.0%) and YouTube (7.2%) .
Base: 79,930 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,988 occurrences
27,172 occurrences
5,778 occurrences
5,477 occurrences
4,275 occurrences
4,044 occurrences
2,741 occurrences
1,396 occurrences
934 occurrences
125 occurrences
Visual Distribution
27,988 occurrences
27,172 occurrences
5,778 occurrences
5,477 occurrences
4,275 occurrences
4,044 occurrences
2,741 occurrences
1,396 occurrences
934 occurrences
125 occurrences