Belgium E-commerce Database

Explore 57.1k e-commerce stores in the Belgium. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 36.7% of stores with physical delivery (20,294 stores) , followed by WooCommerce (28.5%) and Custom (16.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 36.7%

20,294 stores

15,716 stores

Custom 16.9%

9,325 stores

3,497 stores

2,753 stores

1,828 stores

737 stores

438 stores

355 stores

293 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Belgium
Platform Stores with Physical Delivery Percentage
Shopify 20294 36.74%
WooCommerce 15716 28.45%
Custom 9325 16.88%
Wix eCommerce 3497 6.33%
PrestaShop 2753 4.98%
Magento 1828 3.31%
Lightspeed eCom 737 1.33%
Squarespace Commerce 438 0.79%
CCV Shop 355 0.64%
MyOnlineStore 293 0.53%

All Stores Distribution

Shopify holds 24.7% share of all Belgium e-commerce stores (20,908) , with WooCommerce at 39.6% and Custom at 11.0% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 24.7%

20,908 stores

33,513 stores

Custom 11.0%

9,325 stores

12,768 stores

2,938 stores

1,998 stores

745 stores

1,693 stores

383 stores

313 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Belgium
Platform Total Stores Percentage
Shopify 20908 24.72%
WooCommerce 33513 39.62%
Custom 9325 11.02%
Wix eCommerce 12768 15.10%
PrestaShop 2938 3.47%
Magento 1998 2.36%
Lightspeed eCom 745 0.88%
Squarespace Commerce 1693 2.00%
CCV Shop 383 0.45%
MyOnlineStore 313 0.37%

Categories Distribution

Clothing & Accessories leads with 20.4% of all stores (8,069 stores) , followed by Health & Beauty (16.3%) and Food & Beverages (13.8%) .

Top 10 Categories

Clothing & Accessories 20.4%

8,069 stores

Health & Beauty 16.3%

6,442 stores

Food & Beverages 13.8%

5,452 stores

Home & Garden 8.0%

3,159 stores

Jewelry & Watches 6.6%

2,603 stores

Electronics & Technology 5.6%

2,230 stores

Furniture & Home Decor 5.2%

2,072 stores

Gifts & Special Occasions 5.2%

2,049 stores

Arts & Entertainment 3.3%

1,292 stores

Sporting Goods & Outdoor Gear 2.9%

1,163 stores

Visual Distribution

Distribution of top 10 Belgium store categories (January 2026)
Distribution of categories in Belgium e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8069 20.40%
Health & Beauty 6442 16.28%
Food & Beverages 5452 13.78%
Home & Garden 3159 7.98%
Jewelry & Watches 2603 6.58%
Electronics & Technology 2230 5.64%
Furniture & Home Decor 2072 5.24%
Gifts & Special Occasions 2049 5.18%
Arts & Entertainment 1292 3.27%
Sporting Goods & Outdoor Gear 1163 2.94%
Vehicles & Parts 1155 2.92%
Pets & Pet Supplies 1108 2.80%
Tools & Hardware 1066 2.69%
Toys & Games 930 2.35%
Business & Industrial 773 1.95%

Payment Providers Distribution

Bancontact leads with 25.0% among AI-verified physical stores (8,026 stores) , followed by PayPal (16.6%) and Mollie (9.1%) .

Base: 14,206 AI-verified physical stores with detectable payment providers (24.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

8,026 stores

PayPal 16.6%

5,345 stores

2,925 stores

2,790 stores

2,201 stores

iDEAL 6.5%

2,091 stores

1,868 stores

1,721 stores

1,636 stores

VISA 4.7%

1,501 stores

Visual Distribution

Distribution of top 10 Belgium payment providers (January 2026)
Distribution of payment providers in Belgium e-commerce stores
Payment Provider Store Count Market Share
Bancontact 8026 24.97%
PayPal 5345 16.63%
Mollie 2925 9.10%
MasterCard 2790 8.68%
American Express 2201 6.85%
iDEAL 2091 6.51%
Klarna 1868 5.81%
Stripe Connect 1721 5.36%
Apple Pay 1636 5.09%
VISA 1501 4.67%
Google Pay 963 3.00%
Giropay 350 1.09%
SEPA 312 0.97%
Bolt 252 0.78%
JCB 156 0.49%

Shipping Carriers Distribution

Bpost leads with 30.2% among AI-verified physical stores (6,103 stores) , followed by DPD (14.5%) and DHL (12.4%) .

Base: 12,594 AI-verified physical stores with detectable shipping carriers (22.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Bpost 30.2%

6,103 stores

DPD 14.5%

2,919 stores

DHL 12.4%

2,497 stores

PostNL 11.1%

2,235 stores

UPS 8.8%

1,786 stores

1,448 stores

GLS 6.1%

1,225 stores

FedEx 2.2%

435 stores

342 stores

TNT 1.3%

271 stores

Visual Distribution

Distribution of top 10 Belgium shipping carriers (January 2026)
Distribution of shipping carriers in Belgium e-commerce stores
Shipping Carrier Store Count Market Share
Bpost 6103 30.24%
DPD 2919 14.46%
DHL 2497 12.37%
PostNL 2235 11.07%
UPS 1786 8.85%
Mondial Relay 1448 7.17%
GLS 1225 6.07%
FedEx 435 2.16%
Colissimo 342 1.69%
TNT 271 1.34%
La Poste 266 1.32%
Hermes 178 0.88%
USPS 175 0.87%
Point Relais 159 0.79%
Chronopost 145 0.72%

Store Launch Timeline

Over the past 12 months, 11,769 new stores were launched in Belgium , with the highest activity in 2025-12 (741 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.3%

741 stores launched

2025-11 11.1%

1,304 stores launched

2025-10 10.7%

1,254 stores launched

2025-09 9.4%

1,110 stores launched

2025-08 9.2%

1,087 stores launched

2025-07 8.8%

1,031 stores launched

2025-06 7.6%

895 stores launched

2025-05 9.0%

1,060 stores launched

2025-04 8.7%

1,021 stores launched

2025-03 8.9%

1,049 stores launched

2025-02 7.2%

847 stores launched

2025-01 3.1%

370 stores launched

Monthly Trend

Monthly store launches in Belgium (January 2026)
Monthly store launches in Belgium over the past 12 months
Month Stores Launched Percentage
2025-12 741 6.30%
2025-11 1304 11.08%
2025-10 1254 10.66%
2025-09 1110 9.43%
2025-08 1087 9.24%
2025-07 1031 8.76%
2025-06 895 7.60%
2025-05 1060 9.01%
2025-04 1021 8.68%
2025-03 1049 8.91%
2025-02 847 7.20%
2025-01 370 3.14%

Active Stores by Launch Year

Currently, 56,697 active stores in Belgium are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

3 active stores

2025 21.6%

12,237 active stores

2024 10.5%

5,977 active stores

2023 8.3%

4,708 active stores

2022 6.5%

3,711 active stores

2021 8.0%

4,556 active stores

2020 9.1%

5,176 active stores

2019 4.6%

2,598 active stores

2018 5.4%

3,062 active stores

2017 5.5%

3,123 active stores

2016 2.5%

1,439 active stores

2015 1.7%

949 active stores

2014 1.6%

905 active stores

2013 2.5%

1,409 active stores

2012 1.3%

742 active stores

Distribution by Launch Year

Active stores in Belgium by original launch year (January 2026)
Active stores in Belgium by launch year
Launch Year Active Stores Percentage
2026 3 0.01%
2025 12237 21.58%
2024 5977 10.54%
2023 4708 8.30%
2022 3711 6.55%
2021 4556 8.04%
2020 5176 9.13%
2019 2598 4.58%
2018 3062 5.40%
2017 3123 5.51%
2016 1439 2.54%
2015 949 1.67%
2014 905 1.60%
2013 1409 2.49%
2012 742 1.31%
2011 727 1.28%
2010 660 1.16%
2009 686 1.21%
2008 544 0.96%
2007 676 1.19%
2006 326 0.57%
2005 268 0.47%
2004 479 0.84%
2003 342 0.60%
2002 419 0.74%
2001 523 0.92%
2000 195 0.34%
1999 99 0.17%
1998 106 0.19%
1997 34 0.06%
1996 17 0.03%
1995 1 0.00%

Social Media Usage

Facebook leads with 34.9% among stores with at least one detectable social profile (30,858 stores) , followed by Instagram (33.7%) and YouTube (7.3%) .

Base: 36,522 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.9%

30,858 stores

Instagram 33.7%

29,768 stores

YouTube 7.3%

6,463 stores

TikTok 6.6%

5,800 stores

Pinterest 5.4%

4,759 stores

LinkedIn 5.2%

4,587 stores

Twitter 4.1%

3,615 stores

WhatsApp 1.4%

1,210 stores

X 1.3%

1,105 stores

Vimeo 0.2%

193 stores

Visual Distribution

Distribution of social media platforms in Belgium (January 2026)
Distribution of social media platforms in Belgium e-commerce stores
Social Platform Store Count Market Share
Facebook 30858 34.92%
Instagram 29768 33.69%
YouTube 6463 7.31%
TikTok 5800 6.56%
Pinterest 4759 5.39%
LinkedIn 4587 5.19%
Twitter 3615 4.09%
WhatsApp 1210 1.37%
X 1105 1.25%
Vimeo 193 0.22%

Dataset Coverage

Field Rows count Coverage
Website 57.1k 100.00%
Emails 34.8k 60.98%
Phones 21.0k 36.68%
Ecommerce platform 57.1k 100.00%
Couriers 12.6k 22.04%
Payment Providers 14.2k 24.86%
Categories 41.4k 72.52%
Social Media 36.5k 63.92%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Belgium E-commerce Database?

Our database covers over 57.1k Belgium physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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