Belgium E-commerce Market
Explore 52.2k verified e-commerce stores in the Belgium. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 87.9k with e-commerce signals. 52.2k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 28.5% of stores with physical delivery (14,206 stores) , followed by Custom (27.7%) and WooCommerce (27.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
14,206 stores
13,812 stores
13,594 stores
2,450 stores
2,430 stores
1,747 stores
646 stores
443 stores
299 stores
232 stores
Visual Distribution
14,206 stores
13,812 stores
13,594 stores
2,450 stores
2,430 stores
1,747 stores
646 stores
443 stores
299 stores
232 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 14206 | 28.49% |
| Custom | 13812 | 27.70% |
| WooCommerce | 13594 | 27.26% |
| Wix eCommerce | 2450 | 4.91% |
| PrestaShop | 2430 | 4.87% |
| Magento | 1747 | 3.50% |
| Lightspeed eCom | 646 | 1.30% |
| Squarespace Commerce | 443 | 0.89% |
| CCV Shop | 299 | 0.60% |
| EasyWebshop | 232 | 0.47% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 18.3% share of all Belgium e-commerce stores (15,207) , with Custom at 16.7% and WooCommerce at 40.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
15,207 stores
13,812 stores
33,226 stores
12,021 stores
2,653 stores
1,962 stores
658 stores
2,704 stores
342 stores
295 stores
Visual Distribution
15,207 stores
13,812 stores
33,226 stores
12,021 stores
2,653 stores
1,962 stores
658 stores
2,704 stores
342 stores
295 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 15207 | 18.35% |
| Custom | 13812 | 16.67% |
| WooCommerce | 33226 | 40.09% |
| Wix eCommerce | 12021 | 14.50% |
| PrestaShop | 2653 | 3.20% |
| Magento | 1962 | 2.37% |
| Lightspeed eCom | 658 | 0.79% |
| Squarespace Commerce | 2704 | 3.26% |
| CCV Shop | 342 | 0.41% |
| EasyWebshop | 295 | 0.36% |
Categories Distribution
Clothing & Accessories stores with 15.0% of all stores (6,712 stores) , followed by Food & Beverages (14.6%) and Health & Beauty (13.8%) .
Base: 44,714 AI-verified stores with physical delivery and detected product categories (85.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,712 stores
6,550 stores
6,163 stores
3,584 stores
2,951 stores
2,793 stores
2,271 stores
2,266 stores
2,186 stores
2,111 stores
Visual Distribution
6,712 stores
6,550 stores
6,163 stores
3,584 stores
2,951 stores
2,793 stores
2,271 stores
2,266 stores
2,186 stores
2,111 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6712 | 15.01% |
| Food & Beverages | 6550 | 14.65% |
| Health & Beauty | 6163 | 13.78% |
| Home & Garden | 3584 | 8.02% |
| Arts & Entertainment | 2951 | 6.60% |
| Sporting Goods & Outdoor Gear | 2793 | 6.25% |
| Jewelry & Watches | 2271 | 5.08% |
| Gifts & Special Occasions | 2266 | 5.07% |
| Business & Industrial | 2186 | 4.89% |
| Toys & Games | 2111 | 4.72% |
Payment Providers Distribution
Bancontact stores with 26.4% among AI-verified physical stores (7,240 stores) , followed by PayPal (15.7%) and Mollie (9.9%) .
Base: 12,064 AI-verified physical stores with detectable payment providers (23.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
7,240 stores
4,314 stores
2,718 stores
2,326 stores
1,863 stores
1,606 stores
1,592 stores
1,493 stores
1,475 stores
1,200 stores
Visual Distribution
7,240 stores
4,314 stores
2,718 stores
2,326 stores
1,863 stores
1,606 stores
1,592 stores
1,493 stores
1,475 stores
1,200 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Bancontact | 7240 | 26.38% |
| PayPal | 4314 | 15.72% |
| Mollie | 2718 | 9.90% |
| MasterCard | 2326 | 8.48% |
| iDEAL | 1863 | 6.79% |
| Stripe Connect | 1606 | 5.85% |
| Klarna | 1592 | 5.80% |
| VISA | 1493 | 5.44% |
| American Express | 1475 | 5.38% |
| Apple Pay | 1200 | 4.37% |
Shipping Carriers Distribution
Bpost stores with 30.5% among AI-verified physical stores (4,824 stores) , followed by DPD (14.2%) and DHL (11.3%) .
Base: 10,108 AI-verified physical stores with detectable shipping carriers (19.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
4,824 stores
2,247 stores
1,783 stores
1,654 stores
1,430 stores
1,263 stores
1,053 stores
319 stores
276 stores
248 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Bpost | 4824 | 30.54% |
| DPD | 2247 | 14.22% |
| DHL | 1783 | 11.29% |
| PostNL | 1654 | 10.47% |
| UPS | 1430 | 9.05% |
| Mondial Relay | 1263 | 7.99% |
| GLS | 1053 | 6.67% |
| FedEx | 319 | 2.02% |
| Colissimo | 276 | 1.75% |
| La Poste | 248 | 1.57% |
Store Launch Timeline
Over the past 12 months, 8,331 new stores were launched in Belgium , with the highest activity in 2026-05 (795 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
795 stores launched
844 stores launched
830 stores launched
684 stores launched
726 stores launched
661 stores launched
837 stores launched
826 stores launched
671 stores launched
632 stores launched
575 stores launched
250 stores launched
Monthly Trend
9.5% of last 12 months
10.1% of last 12 months
10.0% of last 12 months
8.2% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
10.0% of last 12 months
9.9% of last 12 months
8.1% of last 12 months
7.6% of last 12 months
6.9% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 795 | 9.54% |
| 2026-04 | 844 | 10.13% |
| 2026-03 | 830 | 9.96% |
| 2026-02 | 684 | 8.21% |
| 2026-01 | 726 | 8.71% |
| 2025-12 | 661 | 7.93% |
| 2025-11 | 837 | 10.05% |
| 2025-10 | 826 | 9.91% |
| 2025-09 | 671 | 8.05% |
| 2025-08 | 632 | 7.59% |
| 2025-07 | 575 | 6.90% |
| 2025-06 | 250 | 3.00% |
Active Stores by Launch Year
Currently, 51,730 active stores in Belgium are tracked in our database , with the most stores launched in 2026 (3,939 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,939 active stores
7,452 active stores
5,092 active stores
4,390 active stores
3,362 active stores
4,062 active stores
4,569 active stores
2,351 active stores
2,834 active stores
3,048 active stores
1,281 active stores
867 active stores
843 active stores
1,268 active stores
709 active stores
Distribution by Launch Year
7.6% of tracked active stores
14.4% of tracked active stores
9.8% of tracked active stores
8.5% of tracked active stores
6.5% of tracked active stores
7.9% of tracked active stores
8.8% of tracked active stores
4.5% of tracked active stores
5.5% of tracked active stores
5.9% of tracked active stores
2.5% of tracked active stores
1.7% of tracked active stores
1.6% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3939 | 7.61% |
| 2025 | 7452 | 14.41% |
| 2024 | 5092 | 9.84% |
| 2023 | 4390 | 8.49% |
| 2022 | 3362 | 6.50% |
| 2021 | 4062 | 7.85% |
| 2020 | 4569 | 8.83% |
| 2019 | 2351 | 4.54% |
| 2018 | 2834 | 5.48% |
| 2017 | 3048 | 5.89% |
| 2016 | 1281 | 2.48% |
| 2015 | 867 | 1.68% |
| 2014 | 843 | 1.63% |
| 2013 | 1268 | 2.45% |
| 2012 | 709 | 1.37% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Custom
Shopify - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 52.2k | 100.00% |
| Emails | 27.9k | 53.41% |
| Phones | 29.5k | 56.59% |
| Ecommerce platform | 52.1k | 100.00% |
| Couriers | 10.1k | 19.38% |
| Payment Providers | 12.1k | 23.13% |
| Categories | 46.1k | 88.48% |
| Social Media | 33.6k | 64.50% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Belgium e-commerce landscape:
Analyze 52.2k verified e-commerce stores in Belgium - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Belgium e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Belgium e-commerce intelligence?
-
We track 52.2k verified Belgium e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.0% among stores with at least one detectable social profile (28,573 stores) , followed by Instagram (33.3%) and YouTube (7.5%) .
Base: 33,636 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
28,573 stores
27,212 stores
6,133 stores
5,208 stores
4,547 stores
4,393 stores
3,057 stores
1,428 stores
1,013 stores
153 stores
Visual Distribution
28,573 stores
27,212 stores
6,133 stores
5,208 stores
4,547 stores
4,393 stores
3,057 stores
1,428 stores
1,013 stores
153 stores