Belgium E-commerce Database

Explore 64.5k e-commerce stores in the Belgium. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 31.5% of stores with physical delivery (19,736 stores) , followed by Shopify (29.4%) and WooCommerce (24.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 31.5%

19,736 stores

Shopify 29.4%

18,460 stores

15,074 stores

3,311 stores

2,667 stores

1,761 stores

737 stores

395 stores

314 stores

263 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Belgium
Platform Stores with Physical Delivery Percentage
Custom 19736 31.47%
Shopify 18460 29.43%
WooCommerce 15074 24.03%
Wix eCommerce 3311 5.28%
PrestaShop 2667 4.25%
Magento 1761 2.81%
Lightspeed eCom 737 1.18%
Squarespace Commerce 395 0.63%
CCV Shop 314 0.50%
MyOnlineStore 263 0.42%

All Stores Distribution

Custom holds 20.7% share of all Belgium e-commerce stores (19,736) , with Shopify at 21.7% and WooCommerce at 35.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 20.7%

19,736 stores

Shopify 21.7%

20,686 stores

33,844 stores

12,882 stores

2,946 stores

2,033 stores

756 stores

1,677 stores

388 stores

322 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Belgium
Platform Total Stores Percentage
Custom 19736 20.72%
Shopify 20686 21.71%
WooCommerce 33844 35.52%
Wix eCommerce 12882 13.52%
PrestaShop 2946 3.09%
Magento 2033 2.13%
Lightspeed eCom 756 0.79%
Squarespace Commerce 1677 1.76%
CCV Shop 388 0.41%
MyOnlineStore 322 0.34%

Categories Distribution

Clothing & Accessories leads with 18.2% of all stores (8,244 stores) , followed by Health & Beauty (15.4%) and Food & Beverages (15.1%) .

Top 10 Categories

Clothing & Accessories 18.2%

8,244 stores

Health & Beauty 15.4%

7,012 stores

Food & Beverages 15.1%

6,856 stores

Home & Garden 8.3%

3,766 stores

Electronics & Technology 5.9%

2,666 stores

Jewelry & Watches 5.9%

2,660 stores

Furniture & Home Decor 5.3%

2,403 stores

Gifts & Special Occasions 4.9%

2,231 stores

Vehicles & Parts 4.1%

1,854 stores

Arts & Entertainment 3.6%

1,620 stores

Visual Distribution

Distribution of top 10 Belgium store categories (December 2025)
Distribution of categories in Belgium e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8244 18.15%
Health & Beauty 7012 15.44%
Food & Beverages 6856 15.10%
Home & Garden 3766 8.29%
Electronics & Technology 2666 5.87%
Jewelry & Watches 2660 5.86%
Furniture & Home Decor 2403 5.29%
Gifts & Special Occasions 2231 4.91%
Vehicles & Parts 1854 4.08%
Arts & Entertainment 1620 3.57%
Sporting Goods & Outdoor Gear 1417 3.12%
Tools & Hardware 1359 2.99%
Pets & Pet Supplies 1322 2.91%
Business & Industrial 1010 2.22%
Toys & Games 996 2.19%

Payment Providers Distribution

Bancontact leads with 24.9% among AI-verified physical stores (7,967 stores) , followed by PayPal (16.6%) and Mollie (9.2%) .

Base: 14,299 AI-verified physical stores with detectable payment providers (22.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

7,967 stores

PayPal 16.6%

5,302 stores

2,930 stores

2,737 stores

2,133 stores

iDEAL 6.6%

2,097 stores

1,891 stores

1,710 stores

1,632 stores

VISA 4.7%

1,494 stores

Visual Distribution

Distribution of top 10 Belgium payment providers (December 2025)
Distribution of payment providers in Belgium e-commerce stores
Payment Provider Store Count Market Share
Bancontact 7967 24.94%
PayPal 5302 16.60%
Mollie 2930 9.17%
MasterCard 2737 8.57%
American Express 2133 6.68%
iDEAL 2097 6.56%
Klarna 1891 5.92%
Stripe Connect 1710 5.35%
Apple Pay 1632 5.11%
VISA 1494 4.68%
Google Pay 930 2.91%
Giropay 351 1.10%
SEPA 319 1.00%
Bolt 287 0.90%
JCB 168 0.53%

Shipping Carriers Distribution

Bpost leads with 29.7% among AI-verified physical stores (5,880 stores) , followed by DPD (14.4%) and DHL (12.5%) .

Base: 12,423 AI-verified physical stores with detectable shipping carriers (19.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Bpost 29.7%

5,880 stores

DPD 14.4%

2,845 stores

DHL 12.5%

2,469 stores

PostNL 11.1%

2,197 stores

UPS 9.0%

1,783 stores

1,435 stores

GLS 6.1%

1,207 stores

FedEx 2.2%

441 stores

332 stores

TNT 1.4%

287 stores

Visual Distribution

Distribution of top 10 Belgium shipping carriers (December 2025)
Distribution of shipping carriers in Belgium e-commerce stores
Shipping Carrier Store Count Market Share
Bpost 5880 29.66%
DPD 2845 14.35%
DHL 2469 12.46%
PostNL 2197 11.08%
UPS 1783 8.99%
Mondial Relay 1435 7.24%
GLS 1207 6.09%
FedEx 441 2.22%
Colissimo 332 1.67%
TNT 287 1.45%
La Poste 266 1.34%
Hermes 216 1.09%
USPS 170 0.86%
Point Relais 153 0.77%
Chronopost 142 0.72%

Store Launch Timeline

Over the past 12 months, 12,135 new stores were launched in Belgium , with the highest activity in 2025-11 (1,314 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.8%

1,314 stores launched

2025-10 10.1%

1,225 stores launched

2025-09 8.8%

1,070 stores launched

2025-08 8.7%

1,061 stores launched

2025-07 8.6%

1,041 stores launched

2025-06 7.7%

932 stores launched

2025-05 8.9%

1,079 stores launched

2025-04 8.5%

1,036 stores launched

2025-03 8.8%

1,063 stores launched

2025-02 7.7%

931 stores launched

2025-01 8.2%

990 stores launched

2024-12 3.2%

393 stores launched

Monthly Trend

Monthly store launches in Belgium (December 2025)
Monthly store launches in Belgium over the past 12 months
Month Stores Launched Percentage
2025-11 1314 10.83%
2025-10 1225 10.09%
2025-09 1070 8.82%
2025-08 1061 8.74%
2025-07 1041 8.58%
2025-06 932 7.68%
2025-05 1079 8.89%
2025-04 1036 8.54%
2025-03 1063 8.76%
2025-02 931 7.67%
2025-01 990 8.16%
2024-12 393 3.24%

Active Stores by Launch Year

Currently, 63,919 active stores in Belgium are tracked in our database , with the most stores launched in 2025 (11,743 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.4%

11,743 active stores

2024 10.9%

6,969 active stores

2023 8.4%

5,359 active stores

2022 6.9%

4,406 active stores

2021 8.4%

5,340 active stores

2020 9.4%

5,981 active stores

2019 4.8%

3,092 active stores

2018 5.9%

3,782 active stores

2017 5.8%

3,719 active stores

2016 2.7%

1,698 active stores

2015 1.8%

1,119 active stores

2014 1.6%

1,027 active stores

2013 2.6%

1,652 active stores

2012 1.3%

859 active stores

2011 1.3%

824 active stores

Distribution by Launch Year

Active stores in Belgium by original launch year (December 2025)
Active stores in Belgium by launch year
Launch Year Active Stores Percentage
2025 11743 18.37%
2024 6969 10.90%
2023 5359 8.38%
2022 4406 6.89%
2021 5340 8.35%
2020 5981 9.36%
2019 3092 4.84%
2018 3782 5.92%
2017 3719 5.82%
2016 1698 2.66%
2015 1119 1.75%
2014 1027 1.61%
2013 1652 2.58%
2012 859 1.34%
2011 824 1.29%
2010 739 1.16%
2009 817 1.28%
2008 662 1.04%
2007 776 1.21%
2006 387 0.61%
2005 331 0.52%
2004 567 0.89%
2003 440 0.69%
2002 468 0.73%
2001 630 0.99%
2000 230 0.36%
1999 131 0.20%
1998 120 0.19%
1997 33 0.05%
1996 16 0.03%
1995 2 0.00%

Social Media Usage

Facebook leads with 35.7% among stores with at least one detectable social profile (34,398 stores) , followed by Instagram (33.0%) and YouTube (7.4%) .

Base: 40,585 stores with any detectable social profile (63.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.7%

34,398 stores

Instagram 33.0%

31,801 stores

YouTube 7.4%

7,087 stores

TikTok 5.9%

5,684 stores

LinkedIn 5.4%

5,244 stores

Pinterest 5.0%

4,860 stores

Twitter 4.3%

4,092 stores

WhatsApp 1.7%

1,665 stores

X 1.3%

1,215 stores

Vimeo 0.2%

224 stores

Visual Distribution

Distribution of social media platforms in Belgium (December 2025)
Distribution of social media platforms in Belgium e-commerce stores
Social Platform Store Count Market Share
Facebook 34398 35.73%
Instagram 31801 33.03%
YouTube 7087 7.36%
TikTok 5684 5.90%
LinkedIn 5244 5.45%
Pinterest 4860 5.05%
Twitter 4092 4.25%
WhatsApp 1665 1.73%
X 1215 1.26%
Vimeo 224 0.23%

Dataset Coverage

Field Rows count Coverage
Website 64.5k 100.00%
Emails 38.8k 60.15%
Phones 24.1k 37.31%
Ecommerce platform 64.5k 100.00%
Couriers 12.4k 19.27%
Payment Providers 14.3k 22.18%
Categories 47.6k 73.83%
Social Media 40.6k 62.96%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Belgium E-commerce Database?

Our database covers over 64.5k Belgium physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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