Belgium E-commerce Database

Explore 60.9k e-commerce stores in the Belgium. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 34.8% of stores with physical delivery (20,606 stores) , followed by Shopify (26.7%) and WooCommerce (23.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 34.8%

20,606 stores

Shopify 26.7%

15,857 stores

14,105 stores

3,107 stores

2,399 stores

1,609 stores

712 stores

353 stores

294 stores

255 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Belgium
Platform Stores with Physical Delivery Percentage
Custom 20606 34.75%
Shopify 15857 26.74%
WooCommerce 14105 23.79%
Wix eCommerce 3107 5.24%
PrestaShop 2399 4.05%
Magento 1609 2.71%
Lightspeed eCom 712 1.20%
Squarespace Commerce 353 0.60%
CCV Shop 294 0.50%
MyOnlineStore 255 0.43%

All Stores Distribution

Custom holds 22.2% share of all Belgium e-commerce stores (20,606) , with Shopify at 21.3% and WooCommerce at 34.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 22.2%

20,606 stores

Shopify 21.3%

19,762 stores

31,973 stores

12,621 stores

2,756 stores

1,905 stores

779 stores

1,769 stores

384 stores

328 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Belgium
Platform Total Stores Percentage
Custom 20606 22.18%
Shopify 19762 21.28%
WooCommerce 31973 34.42%
Wix eCommerce 12621 13.59%
PrestaShop 2756 2.97%
Magento 1905 2.05%
Lightspeed eCom 779 0.84%
Squarespace Commerce 1769 1.90%
CCV Shop 384 0.41%
MyOnlineStore 328 0.35%

Categories Distribution

Clothing & Accessories leads with 17.7% of all stores (7,800 stores) , followed by Food & Beverages (15.3%) and Health & Beauty (15.1%) .

Top 10 Categories

Clothing & Accessories 17.7%

7,800 stores

Food & Beverages 15.3%

6,742 stores

Health & Beauty 15.1%

6,649 stores

Home & Garden 8.4%

3,713 stores

Jewelry & Watches 5.9%

2,583 stores

Electronics & Technology 5.8%

2,535 stores

Furniture & Home Decor 5.4%

2,363 stores

Gifts & Special Occasions 4.8%

2,099 stores

Vehicles & Parts 4.3%

1,882 stores

Arts & Entertainment 3.7%

1,628 stores

Visual Distribution

Distribution of top 10 Belgium store categories (November 2025)
Distribution of categories in Belgium e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 7800 17.71%
Food & Beverages 6742 15.30%
Health & Beauty 6649 15.09%
Home & Garden 3713 8.43%
Jewelry & Watches 2583 5.86%
Electronics & Technology 2535 5.75%
Furniture & Home Decor 2363 5.36%
Gifts & Special Occasions 2099 4.76%
Vehicles & Parts 1882 4.27%
Arts & Entertainment 1628 3.70%
Sporting Goods & Outdoor Gear 1449 3.29%
Tools & Hardware 1326 3.01%
Pets & Pet Supplies 1287 2.92%
Business & Industrial 1021 2.32%
Toys & Games 976 2.22%

Payment Providers Distribution

Bancontact leads with 25.2% among AI-verified physical stores (7,661 stores) , followed by PayPal (16.5%) and Mollie (9.2%) .

Base: 13,737 AI-verified physical stores with detectable payment providers (22.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

7,661 stores

PayPal 16.5%

5,009 stores

2,807 stores

2,638 stores

2,070 stores

iDEAL 6.4%

1,955 stores

1,751 stores

1,612 stores

1,476 stores

VISA 4.8%

1,453 stores

Visual Distribution

Distribution of top 10 Belgium payment providers (November 2025)
Distribution of payment providers in Belgium e-commerce stores
Payment Provider Store Count Market Share
Bancontact 7661 25.25%
PayPal 5009 16.51%
Mollie 2807 9.25%
MasterCard 2638 8.69%
American Express 2070 6.82%
iDEAL 1955 6.44%
Klarna 1751 5.77%
Stripe Connect 1612 5.31%
Apple Pay 1476 4.86%
VISA 1453 4.79%
Google Pay 843 2.78%
Giropay 349 1.15%
SEPA 309 1.02%
Bolt 248 0.82%
JCB 165 0.54%

Shipping Carriers Distribution

Bpost leads with 30.0% among AI-verified physical stores (5,604 stores) , followed by DPD (14.4%) and DHL (12.3%) .

Base: 11,844 AI-verified physical stores with detectable shipping carriers (19.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Bpost 30.0%

5,604 stores

DPD 14.4%

2,688 stores

DHL 12.3%

2,294 stores

PostNL 11.0%

2,054 stores

UPS 8.9%

1,661 stores

1,405 stores

GLS 6.2%

1,150 stores

FedEx 2.1%

383 stores

318 stores

TNT 1.4%

265 stores

Visual Distribution

Distribution of top 10 Belgium shipping carriers (November 2025)
Distribution of shipping carriers in Belgium e-commerce stores
Shipping Carrier Store Count Market Share
Bpost 5604 30.02%
DPD 2688 14.40%
DHL 2294 12.29%
PostNL 2054 11.00%
UPS 1661 8.90%
Mondial Relay 1405 7.53%
GLS 1150 6.16%
FedEx 383 2.05%
Colissimo 318 1.70%
TNT 265 1.42%
La Poste 251 1.34%
Hermes 171 0.92%
USPS 157 0.84%
Point Relais 137 0.73%
Chronopost 131 0.70%

Store Launch Timeline

Over the past 12 months, 10,521 new stores were launched in Belgium , with the highest activity in 2025-10 (1,202 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.4%

1,202 stores launched

2025-09 10.4%

1,095 stores launched

2025-08 10.1%

1,062 stores launched

2025-07 9.4%

986 stores launched

2025-06 8.3%

873 stores launched

2025-05 8.8%

922 stores launched

2025-04 8.2%

866 stores launched

2025-03 8.1%

850 stores launched

2025-02 7.5%

785 stores launched

2025-01 8.2%

863 stores launched

2024-12 6.2%

649 stores launched

2024-11 3.5%

368 stores launched

Monthly Trend

Monthly store launches in Belgium (November 2025)
Monthly store launches in Belgium over the past 12 months
Month Stores Launched Percentage
2025-10 1202 11.42%
2025-09 1095 10.41%
2025-08 1062 10.09%
2025-07 986 9.37%
2025-06 873 8.30%
2025-05 922 8.76%
2025-04 866 8.23%
2025-03 850 8.08%
2025-02 785 7.46%
2025-01 863 8.20%
2024-12 649 6.17%
2024-11 368 3.50%

Active Stores by Launch Year

Currently, 60,436 active stores in Belgium are tracked in our database , with the most stores launched in 2025 (9,541 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.8%

9,541 active stores

2024 11.0%

6,655 active stores

2023 8.6%

5,168 active stores

2022 7.2%

4,325 active stores

2021 8.6%

5,183 active stores

2020 9.6%

5,780 active stores

2019 4.9%

2,960 active stores

2018 5.9%

3,595 active stores

2017 5.9%

3,547 active stores

2016 2.8%

1,705 active stores

2015 1.9%

1,129 active stores

2014 1.7%

1,020 active stores

2013 2.8%

1,677 active stores

2012 1.4%

868 active stores

2011 1.4%

817 active stores

Distribution by Launch Year

Active stores in Belgium by original launch year (November 2025)
Active stores in Belgium by launch year
Launch Year Active Stores Percentage
2025 9541 15.79%
2024 6655 11.01%
2023 5168 8.55%
2022 4325 7.16%
2021 5183 8.58%
2020 5780 9.56%
2019 2960 4.90%
2018 3595 5.95%
2017 3547 5.87%
2016 1705 2.82%
2015 1129 1.87%
2014 1020 1.69%
2013 1677 2.77%
2012 868 1.44%
2011 817 1.35%
2010 752 1.24%
2009 823 1.36%
2008 668 1.11%
2007 799 1.32%
2006 396 0.66%
2005 330 0.55%
2004 586 0.97%
2003 446 0.74%
2002 490 0.81%
2001 644 1.07%
2000 229 0.38%
1999 136 0.23%
1998 117 0.19%
1997 35 0.06%
1996 13 0.02%
1995 2 0.00%

Social Media Usage

Facebook leads with 36.0% among stores with at least one detectable social profile (32,388 stores) , followed by Instagram (33.1%) and YouTube (7.2%) .

Base: 38,261 stores with any detectable social profile (62.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.0%

32,388 stores

Instagram 33.1%

29,785 stores

YouTube 7.2%

6,452 stores

TikTok 5.7%

5,124 stores

LinkedIn 5.3%

4,733 stores

Pinterest 4.9%

4,454 stores

Twitter 4.0%

3,642 stores

WhatsApp 1.8%

1,645 stores

X 1.8%

1,586 stores

Vimeo 0.2%

203 stores

Visual Distribution

Distribution of social media platforms in Belgium (November 2025)
Distribution of social media platforms in Belgium e-commerce stores
Social Platform Store Count Market Share
Facebook 32388 35.98%
Instagram 29785 33.09%
YouTube 6452 7.17%
TikTok 5124 5.69%
LinkedIn 4733 5.26%
Pinterest 4454 4.95%
Twitter 3642 4.05%
WhatsApp 1645 1.83%
X 1586 1.76%
Vimeo 203 0.23%

Dataset Coverage

Field Rows count Coverage
Website 60.9k 100.00%
Emails 38.4k 63.05%
Phones 23.8k 39.08%
Ecommerce platform 60.9k 100.00%
Couriers 11.8k 19.43%
Payment Providers 13.7k 22.54%
Categories 46.3k 75.92%
Social Media 38.3k 62.78%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Belgium E-commerce Database?

Our database covers over 60.9k Belgium physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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