iDEAL Payment Provider Usage Database

Explore 31.7k e-commerce stores accepting iDEAL. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 35.7% of stores with physical delivery (11,083 stores) , followed by Shopify (24.1%) and Custom (21.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

11,083 stores

Shopify 24.1%

7,504 stores

Custom 21.3%

6,606 stores

1,647 stores

1,637 stores

689 stores

492 stores

437 stores

237 stores

220 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in iDEAL
Platform Stores with Physical Delivery Percentage
WooCommerce 11083 35.66%
Shopify 7504 24.14%
Custom 6606 21.25%
Lightspeed eCom 1647 5.30%
Magento 1637 5.27%
PrestaShop 689 2.22%
Wix eCommerce 492 1.58%
MyOnlineStore 437 1.41%
Shopware 237 0.76%
OpenCart 220 0.71%
JTL Shop 138 0.44%
ePages 114 0.37%
CCV Shop 101 0.32%
IdoSell Shop 97 0.31%
CS Cart 80 0.26%

All Stores Distribution

WooCommerce holds 40.3% share of all iDEAL e-commerce stores (14,286) , with Shopify at 22.6% and Custom at 18.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

14,286 stores

Shopify 22.6%

7,990 stores

Custom 18.6%

6,606 stores

1,689 stores

1,736 stores

718 stores

730 stores

475 stores

323 stores

250 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in iDEAL
Platform Total Stores Percentage
WooCommerce 14286 40.32%
Shopify 7990 22.55%
Custom 6606 18.64%
Lightspeed eCom 1689 4.77%
Magento 1736 4.90%
PrestaShop 718 2.03%
Wix eCommerce 730 2.06%
MyOnlineStore 475 1.34%
Shopware 323 0.91%
OpenCart 250 0.71%
JTL Shop 201 0.57%
ePages 135 0.38%
CCV Shop 113 0.32%
IdoSell Shop 97 0.27%
CS Cart 83 0.23%

Categories Distribution

Clothing & Accessories leads with 19.3% of all stores (4,850 stores) , followed by Health & Beauty (15.3%) and Home & Garden (10.6%) .

Top 10 Categories

Clothing & Accessories 19.3%

4,850 stores

Health & Beauty 15.3%

3,847 stores

Home & Garden 10.6%

2,654 stores

Food & Beverages 8.1%

2,041 stores

Electronics & Technology 7.7%

1,921 stores

Furniture & Home Decor 7.3%

1,821 stores

Vehicles & Parts 4.6%

1,164 stores

Jewelry & Watches 4.5%

1,140 stores

Tools & Hardware 4.1%

1,023 stores

Gifts & Special Occasions 3.9%

987 stores

Visual Distribution

Distribution of top 10 iDEAL store categories (December 2025)
Distribution of categories in iDEAL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4850 19.35%
Health & Beauty 3847 15.35%
Home & Garden 2654 10.59%
Food & Beverages 2041 8.14%
Electronics & Technology 1921 7.66%
Furniture & Home Decor 1821 7.26%
Vehicles & Parts 1164 4.64%
Jewelry & Watches 1140 4.55%
Tools & Hardware 1023 4.08%
Gifts & Special Occasions 987 3.94%
Sporting Goods & Outdoor Gear 960 3.83%
Arts & Entertainment 747 2.98%
Pets & Pet Supplies 738 2.94%
Toys & Games 648 2.59%
Business & Industrial 525 2.09%

Shipping Carriers Distribution

PostNL leads with 33.7% among AI-verified physical stores (12,049 stores) , followed by DHL (26.6%) and DPD (12.8%) .

Base: 21,649 AI-verified physical stores with detectable shipping carriers (58.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

PostNL 33.7%

12,049 stores

DHL 26.6%

9,490 stores

DPD 12.8%

4,577 stores

UPS 7.3%

2,609 stores

GLS 5.8%

2,084 stores

Bpost 3.2%

1,142 stores

FedEx 2.7%

961 stores

TNT 1.7%

612 stores

USPS 1.4%

493 stores

490 stores

Visual Distribution

Distribution of top 10 iDEAL shipping carriers (December 2025)
Distribution of shipping carriers in iDEAL e-commerce stores
Shipping Carrier Store Count Market Share
PostNL 12049 33.74%
DHL 9490 26.57%
DPD 4577 12.82%
UPS 2609 7.31%
GLS 2084 5.84%
Bpost 1142 3.20%
FedEx 961 2.69%
TNT 612 1.71%
USPS 493 1.38%
Hermes 490 1.37%
Deutsche Post 489 1.37%
Royal Mail 226 0.63%
Speedy 168 0.47%
Mondial Relay 168 0.47%
Colissimo 157 0.44%

Store Launch Timeline

Over the past 12 months, 5,661 new stores were launched in iDEAL , with the highest activity in 2025-11 (589 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.4%

589 stores launched

2025-10 11.5%

650 stores launched

2025-09 11.0%

625 stores launched

2025-08 7.1%

402 stores launched

2025-07 8.5%

484 stores launched

2025-06 8.0%

453 stores launched

2025-05 8.4%

473 stores launched

2025-04 8.6%

489 stores launched

2025-03 8.1%

458 stores launched

2025-02 7.8%

441 stores launched

2025-01 7.4%

419 stores launched

2024-12 3.1%

178 stores launched

Monthly Trend

Monthly store launches in iDEAL (December 2025)
Monthly store launches in iDEAL over the past 12 months
Month Stores Launched Percentage
2025-11 589 10.40%
2025-10 650 11.48%
2025-09 625 11.04%
2025-08 402 7.10%
2025-07 484 8.55%
2025-06 453 8.00%
2025-05 473 8.36%
2025-04 489 8.64%
2025-03 458 8.09%
2025-02 441 7.79%
2025-01 419 7.40%
2024-12 178 3.14%

Active Stores by Launch Year

Currently, 31,606 active stores in iDEAL are tracked in our database , with the most stores launched in 2025 (5,487 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 17.4%

5,487 active stores

2024 9.0%

2,847 active stores

2023 6.4%

2,020 active stores

2022 5.1%

1,609 active stores

2021 7.0%

2,206 active stores

2020 6.9%

2,194 active stores

2019 5.0%

1,583 active stores

2018 5.4%

1,714 active stores

2017 6.1%

1,922 active stores

2016 3.1%

993 active stores

2015 2.4%

765 active stores

2014 2.5%

803 active stores

2013 4.0%

1,254 active stores

2012 2.4%

743 active stores

2011 2.3%

720 active stores

Distribution by Launch Year

Active stores in iDEAL by original launch year (December 2025)
Active stores in iDEAL by launch year
Launch Year Active Stores Percentage
2025 5487 17.36%
2024 2847 9.01%
2023 2020 6.39%
2022 1609 5.09%
2021 2206 6.98%
2020 2194 6.94%
2019 1583 5.01%
2018 1714 5.42%
2017 1922 6.08%
2016 993 3.14%
2015 765 2.42%
2014 803 2.54%
2013 1254 3.97%
2012 743 2.35%
2011 720 2.28%
2010 649 2.05%
2009 624 1.97%
2008 507 1.60%
2007 521 1.65%
2006 234 0.74%
2005 261 0.83%
2004 331 1.05%
2003 272 0.86%
2002 340 1.08%
2001 488 1.54%
2000 247 0.78%
1999 156 0.49%
1998 67 0.21%
1997 26 0.08%
1996 21 0.07%
1995 2 0.01%

Social Media Usage

Facebook leads with 30.5% among stores with at least one detectable social profile (17,778 stores) , followed by Instagram (30.0%) and YouTube (9.6%) .

Base: 24,798 stores with any detectable social profile (67.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.5%

17,778 stores

Instagram 30.0%

17,498 stores

YouTube 9.6%

5,619 stores

Pinterest 7.1%

4,158 stores

TikTok 6.9%

3,998 stores

LinkedIn 6.1%

3,545 stores

Twitter 5.4%

3,158 stores

WhatsApp 2.2%

1,260 stores

X 2.0%

1,141 stores

Vimeo 0.2%

145 stores

Visual Distribution

Distribution of social media platforms in iDEAL (December 2025)
Distribution of social media platforms in iDEAL e-commerce stores
Social Platform Store Count Market Share
Facebook 17778 30.49%
Instagram 17498 30.01%
YouTube 5619 9.64%
Pinterest 4158 7.13%
TikTok 3998 6.86%
LinkedIn 3545 6.08%
Twitter 3158 5.42%
WhatsApp 1260 2.16%
X 1141 1.96%
Vimeo 145 0.25%

Geographic Distribution

Netherlands leads with 74.5% (21,965 AI-verified stores) , followed by Belgium (7.1%) and Germany (6.1%) .

Base: 29,491 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

21,965 AI-verified stores

2,097 AI-verified stores

1,806 AI-verified stores

749 AI-verified stores

469 AI-verified stores

383 AI-verified stores

Italy 1.2%

350 AI-verified stores

226 AI-verified stores

Spain 0.8%

224 AI-verified stores

207 AI-verified stores

Visual Distribution

Geographic distribution of stores using iDEAL (December 2025)
Geographic distribution of stores using iDEAL
Country AI-Verified Store Count Market Share
Netherlands 21965 74.48%
Belgium 2097 7.11%
Germany 1806 6.12%
United States 749 2.54%
France 469 1.59%
United Kingdom 383 1.30%
Italy 350 1.19%
Poland 226 0.77%
Spain 224 0.76%
Austria 207 0.70%
South Africa 181 0.61%
Sweden 147 0.50%
Denmark 127 0.43%
Switzerland 117 0.40%
Hong Kong 98 0.33%
China 85 0.29%
Portugal 72 0.24%
Canada 69 0.23%
Russia 61 0.21%
Niue 58 0.20%

Dataset Coverage

Field Rows count Coverage
Website 36.9k 100.00%
Emails 30.1k 81.53%
Phones 17.0k 45.93%
Ecommerce platform 36.2k 98.14%
Couriers 21.6k 58.66%
Payment Providers 36.9k 100.00%
Categories 28.7k 77.80%
Social Media 24.8k 67.19%

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Frequently Asked Questions

What data is included in the iDEAL E-commerce Database?

Our database covers over 31.7k iDEAL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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