iDEAL Payment Provider Usage Database

Explore 32.4k e-commerce stores accepting iDEAL. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 36.5% of stores with physical delivery (11,605 stores) , followed by Shopify (25.4%) and Custom (18.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

11,605 stores

Shopify 25.4%

8,059 stores

Custom 18.8%

5,959 stores

1,669 stores

1,660 stores

699 stores

513 stores

465 stores

297 stores

234 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in iDEAL
Platform Stores with Physical Delivery Percentage
WooCommerce 11605 36.52%
Shopify 8059 25.36%
Custom 5959 18.75%
Magento 1669 5.25%
Lightspeed eCom 1660 5.22%
PrestaShop 699 2.20%
Wix eCommerce 513 1.61%
MyOnlineStore 465 1.46%
Shopware 297 0.93%
OpenCart 234 0.74%
JTL Shop 204 0.64%
ePages 128 0.40%
CCV Shop 106 0.33%
IdoSell Shop 99 0.31%
CS Cart 76 0.24%

All Stores Distribution

WooCommerce holds 40.7% share of all iDEAL e-commerce stores (14,061) , with Shopify at 23.5% and Custom at 17.2% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

14,061 stores

Shopify 23.5%

8,113 stores

Custom 17.2%

5,959 stores

1,706 stores

1,665 stores

709 stores

723 stores

467 stores

315 stores

248 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in iDEAL
Platform Total Stores Percentage
WooCommerce 14061 40.66%
Shopify 8113 23.46%
Custom 5959 17.23%
Magento 1706 4.93%
Lightspeed eCom 1665 4.81%
PrestaShop 709 2.05%
Wix eCommerce 723 2.09%
MyOnlineStore 467 1.35%
Shopware 315 0.91%
OpenCart 248 0.72%
JTL Shop 204 0.59%
ePages 129 0.37%
CCV Shop 109 0.32%
IdoSell Shop 99 0.29%
CS Cart 77 0.22%

Categories Distribution

Clothing & Accessories leads with 19.5% of all stores (4,953 stores) , followed by Health & Beauty (15.5%) and Home & Garden (10.7%) .

Top 10 Categories

Clothing & Accessories 19.5%

4,953 stores

Health & Beauty 15.5%

3,937 stores

Home & Garden 10.7%

2,710 stores

Food & Beverages 8.0%

2,026 stores

Electronics & Technology 7.6%

1,923 stores

Furniture & Home Decor 7.2%

1,836 stores

Jewelry & Watches 4.6%

1,159 stores

Vehicles & Parts 4.4%

1,119 stores

Tools & Hardware 4.1%

1,042 stores

Sporting Goods & Outdoor Gear 3.8%

973 stores

Visual Distribution

Distribution of top 10 iDEAL store categories (January 2026)
Distribution of categories in iDEAL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4953 19.52%
Health & Beauty 3937 15.52%
Home & Garden 2710 10.68%
Food & Beverages 2026 7.99%
Electronics & Technology 1923 7.58%
Furniture & Home Decor 1836 7.24%
Jewelry & Watches 1159 4.57%
Vehicles & Parts 1119 4.41%
Tools & Hardware 1042 4.11%
Sporting Goods & Outdoor Gear 973 3.84%
Gifts & Special Occasions 941 3.71%
Arts & Entertainment 803 3.17%
Pets & Pet Supplies 761 3.00%
Toys & Games 660 2.60%
Business & Industrial 526 2.07%

Shipping Carriers Distribution

PostNL leads with 32.9% among AI-verified physical stores (12,337 stores) , followed by DHL (26.9%) and DPD (12.8%) .

Base: 21,508 AI-verified physical stores with detectable shipping carriers (59.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

PostNL 32.9%

12,337 stores

DHL 26.9%

10,109 stores

DPD 12.8%

4,822 stores

UPS 7.5%

2,821 stores

GLS 5.9%

2,215 stores

Bpost 3.2%

1,187 stores

FedEx 2.7%

1,026 stores

TNT 1.7%

648 stores

591 stores

545 stores

Visual Distribution

Distribution of top 10 iDEAL shipping carriers (January 2026)
Distribution of shipping carriers in iDEAL e-commerce stores
Shipping Carrier Store Count Market Share
PostNL 12337 32.85%
DHL 10109 26.92%
DPD 4822 12.84%
UPS 2821 7.51%
GLS 2215 5.90%
Bpost 1187 3.16%
FedEx 1026 2.73%
TNT 648 1.73%
Deutsche Post 591 1.57%
Hermes 545 1.45%
USPS 509 1.36%
Royal Mail 241 0.64%
Speedy 175 0.47%
Mondial Relay 169 0.45%
Colissimo 158 0.42%

Store Launch Timeline

Over the past 12 months, 5,708 new stores were launched in iDEAL , with the highest activity in 2025-12 (482 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.4%

482 stores launched

2025-11 9.7%

552 stores launched

2025-10 11.5%

654 stores launched

2025-09 10.4%

592 stores launched

2025-08 7.1%

403 stores launched

2025-07 9.1%

518 stores launched

2025-06 8.1%

462 stores launched

2025-05 8.5%

484 stores launched

2025-04 8.3%

474 stores launched

2025-03 8.2%

469 stores launched

2025-02 7.6%

436 stores launched

2025-01 3.2%

182 stores launched

Monthly Trend

Monthly store launches in iDEAL (January 2026)
Monthly store launches in iDEAL over the past 12 months
Month Stores Launched Percentage
2025-12 482 8.44%
2025-11 552 9.67%
2025-10 654 11.46%
2025-09 592 10.37%
2025-08 403 7.06%
2025-07 518 9.07%
2025-06 462 8.09%
2025-05 484 8.48%
2025-04 474 8.30%
2025-03 469 8.22%
2025-02 436 7.64%
2025-01 182 3.19%

Active Stores by Launch Year

Currently, 32,342 active stores in iDEAL are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

2 active stores

2025 18.4%

5,940 active stores

2024 8.9%

2,893 active stores

2023 6.3%

2,030 active stores

2022 5.0%

1,616 active stores

2021 7.0%

2,254 active stores

2020 6.7%

2,177 active stores

2019 4.9%

1,575 active stores

2018 5.4%

1,734 active stores

2017 6.0%

1,951 active stores

2016 3.1%

1,009 active stores

2015 2.3%

756 active stores

2014 2.5%

809 active stores

2013 3.9%

1,276 active stores

2012 2.3%

743 active stores

Distribution by Launch Year

Active stores in iDEAL by original launch year (January 2026)
Active stores in iDEAL by launch year
Launch Year Active Stores Percentage
2026 2 0.01%
2025 5940 18.37%
2024 2893 8.95%
2023 2030 6.28%
2022 1616 5.00%
2021 2254 6.97%
2020 2177 6.73%
2019 1575 4.87%
2018 1734 5.36%
2017 1951 6.03%
2016 1009 3.12%
2015 756 2.34%
2014 809 2.50%
2013 1276 3.95%
2012 743 2.30%
2011 738 2.28%
2010 670 2.07%
2009 629 1.94%
2008 515 1.59%
2007 530 1.64%
2006 238 0.74%
2005 264 0.82%
2004 334 1.03%
2003 293 0.91%
2002 333 1.03%
2001 493 1.52%
2000 252 0.78%
1999 164 0.51%
1998 72 0.22%
1997 28 0.09%
1996 22 0.07%
1995 2 0.01%

Social Media Usage

Facebook leads with 30.4% among stores with at least one detectable social profile (18,196 stores) , followed by Instagram (30.0%) and YouTube (9.7%) .

Base: 24,275 stores with any detectable social profile (67.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.4%

18,196 stores

Instagram 30.0%

17,971 stores

YouTube 9.7%

5,824 stores

Pinterest 7.1%

4,245 stores

TikTok 7.0%

4,168 stores

LinkedIn 6.1%

3,657 stores

Twitter 5.3%

3,145 stores

WhatsApp 2.1%

1,268 stores

X 2.0%

1,174 stores

Vimeo 0.3%

179 stores

Visual Distribution

Distribution of social media platforms in iDEAL (January 2026)
Distribution of social media platforms in iDEAL e-commerce stores
Social Platform Store Count Market Share
Facebook 18196 30.41%
Instagram 17971 30.04%
YouTube 5824 9.73%
Pinterest 4245 7.10%
TikTok 4168 6.97%
LinkedIn 3657 6.11%
Twitter 3145 5.26%
WhatsApp 1268 2.12%
X 1174 1.96%
Vimeo 179 0.30%

Geographic Distribution

Netherlands leads with 72.8% (21,944 AI-verified stores) , followed by Germany (8.0%) and Belgium (6.9%) .

Base: 30,129 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

21,944 AI-verified stores

2,407 AI-verified stores

2,091 AI-verified stores

725 AI-verified stores

471 AI-verified stores

381 AI-verified stores

Italy 1.2%

353 AI-verified stores

268 AI-verified stores

227 AI-verified stores

Spain 0.7%

213 AI-verified stores

Visual Distribution

Geographic distribution of stores using iDEAL (January 2026)
Geographic distribution of stores using iDEAL
Country AI-Verified Store Count Market Share
Netherlands 21944 72.83%
Germany 2407 7.99%
Belgium 2091 6.94%
United States 725 2.41%
France 471 1.56%
United Kingdom 381 1.26%
Italy 353 1.17%
Austria 268 0.89%
Poland 227 0.75%
Spain 213 0.71%
South Africa 180 0.60%
Sweden 155 0.51%
Denmark 142 0.47%
Switzerland 137 0.45%
Hong Kong 101 0.34%
China 85 0.28%
Portugal 69 0.23%
Canada 67 0.22%
Niue 57 0.19%
Czechia 56 0.19%

Dataset Coverage

Field Rows count Coverage
Website 36.0k 100.00%
Emails 29.4k 81.68%
Phones 16.5k 45.85%
Ecommerce platform 35.4k 98.15%
Couriers 21.5k 59.70%
Payment Providers 36.0k 100.00%
Categories 28.2k 78.19%
Social Media 24.3k 67.38%

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Frequently Asked Questions

What data is included in the iDEAL E-commerce Database?

Our database covers over 32.4k iDEAL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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