iDEAL Payment Provider Usage Database

Explore 29.5k e-commerce stores accepting iDEAL. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 34.0% of stores with physical delivery (9,865 stores) , followed by Shopify (23.7%) and Custom (23.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

9,865 stores

Shopify 23.7%

6,864 stores

Custom 23.0%

6,657 stores

1,616 stores

1,515 stores

625 stores

433 stores

432 stores

237 stores

214 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in iDEAL
Platform Stores with Physical Delivery Percentage
WooCommerce 9865 34.05%
Shopify 6864 23.69%
Custom 6657 22.98%
Lightspeed eCom 1616 5.58%
Magento 1515 5.23%
PrestaShop 625 2.16%
Wix eCommerce 433 1.49%
MyOnlineStore 432 1.49%
Shopware 237 0.82%
OpenCart 214 0.74%
JTL Shop 162 0.56%
ePages 110 0.38%
IdoSell Shop 94 0.32%
CS Cart 76 0.26%
nopCommerce 73 0.25%

All Stores Distribution

WooCommerce holds 38.7% share of all iDEAL e-commerce stores (12,782) , with Shopify at 22.0% and Custom at 20.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

12,782 stores

Shopify 22.0%

7,289 stores

Custom 20.1%

6,657 stores

1,700 stores

1,707 stores

653 stores

643 stores

469 stores

328 stores

247 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in iDEAL
Platform Total Stores Percentage
WooCommerce 12782 38.66%
Shopify 7289 22.05%
Custom 6657 20.13%
Lightspeed eCom 1700 5.14%
Magento 1707 5.16%
PrestaShop 653 1.98%
Wix eCommerce 643 1.94%
MyOnlineStore 469 1.42%
Shopware 328 0.99%
OpenCart 247 0.75%
JTL Shop 201 0.61%
ePages 131 0.40%
IdoSell Shop 96 0.29%
CS Cart 81 0.24%
nopCommerce 78 0.24%

Categories Distribution

Clothing & Accessories leads with 19.4% of all stores (4,619 stores) , followed by Health & Beauty (15.2%) and Home & Garden (10.6%) .

Top 10 Categories

Clothing & Accessories 19.4%

4,619 stores

Health & Beauty 15.2%

3,606 stores

Home & Garden 10.6%

2,511 stores

Food & Beverages 8.1%

1,918 stores

Electronics & Technology 7.3%

1,741 stores

Furniture & Home Decor 7.3%

1,740 stores

Vehicles & Parts 4.7%

1,120 stores

Jewelry & Watches 4.5%

1,078 stores

Gifts & Special Occasions 4.2%

1,003 stores

Tools & Hardware 4.1%

986 stores

Visual Distribution

Distribution of top 10 iDEAL store categories (November 2025)
Distribution of categories in iDEAL e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4619 19.42%
Health & Beauty 3606 15.16%
Home & Garden 2511 10.56%
Food & Beverages 1918 8.06%
Electronics & Technology 1741 7.32%
Furniture & Home Decor 1740 7.31%
Vehicles & Parts 1120 4.71%
Jewelry & Watches 1078 4.53%
Gifts & Special Occasions 1003 4.22%
Tools & Hardware 986 4.14%
Sporting Goods & Outdoor Gear 918 3.86%
Arts & Entertainment 722 3.04%
Pets & Pet Supplies 708 2.98%
Toys & Games 617 2.59%
Business & Industrial 502 2.11%

Shipping Carriers Distribution

PostNL leads with 33.3% among AI-verified physical stores (10,995 stores) , followed by DHL (26.6%) and DPD (12.7%) .

Base: 20,416 AI-verified physical stores with detectable shipping carriers (58.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

PostNL 33.3%

10,995 stores

DHL 26.6%

8,765 stores

DPD 12.7%

4,189 stores

UPS 7.3%

2,401 stores

GLS 5.9%

1,960 stores

Bpost 3.2%

1,063 stores

FedEx 2.7%

896 stores

TNT 1.8%

582 stores

USPS 1.7%

569 stores

464 stores

Visual Distribution

Distribution of top 10 iDEAL shipping carriers (November 2025)
Distribution of shipping carriers in iDEAL e-commerce stores
Shipping Carrier Store Count Market Share
PostNL 10995 33.35%
DHL 8765 26.58%
DPD 4189 12.70%
UPS 2401 7.28%
GLS 1960 5.94%
Bpost 1063 3.22%
FedEx 896 2.72%
TNT 582 1.77%
USPS 569 1.73%
Deutsche Post 464 1.41%
Hermes 414 1.26%
Royal Mail 211 0.64%
Mondial Relay 176 0.53%
Speedy 150 0.45%
Colissimo 138 0.42%

Store Launch Timeline

Over the past 12 months, 5,240 new stores were launched in iDEAL , with the highest activity in 2025-10 (706 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 13.5%

706 stores launched

2025-09 11.7%

613 stores launched

2025-08 7.6%

399 stores launched

2025-07 9.6%

501 stores launched

2025-06 8.3%

435 stores launched

2025-05 8.2%

431 stores launched

2025-04 8.8%

459 stores launched

2025-03 8.4%

439 stores launched

2025-02 7.9%

412 stores launched

2025-01 7.6%

397 stores launched

2024-12 5.6%

295 stores launched

2024-11 2.9%

153 stores launched

Monthly Trend

Monthly store launches in iDEAL (November 2025)
Monthly store launches in iDEAL over the past 12 months
Month Stores Launched Percentage
2025-10 706 13.47%
2025-09 613 11.70%
2025-08 399 7.61%
2025-07 501 9.56%
2025-06 435 8.30%
2025-05 431 8.23%
2025-04 459 8.76%
2025-03 439 8.38%
2025-02 412 7.86%
2025-01 397 7.58%
2024-12 295 5.63%
2024-11 153 2.92%

Active Stores by Launch Year

Currently, 29,463 active stores in iDEAL are tracked in our database , with the most stores launched in 2025 (4,807 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.3%

4,807 active stores

2024 8.8%

2,605 active stores

2023 6.4%

1,895 active stores

2022 5.0%

1,479 active stores

2021 7.0%

2,063 active stores

2020 6.8%

1,991 active stores

2019 5.0%

1,464 active stores

2018 5.3%

1,560 active stores

2017 6.1%

1,790 active stores

2016 3.3%

973 active stores

2015 2.6%

760 active stores

2014 2.7%

787 active stores

2013 4.2%

1,236 active stores

2012 2.5%

733 active stores

2011 2.4%

716 active stores

Distribution by Launch Year

Active stores in iDEAL by original launch year (November 2025)
Active stores in iDEAL by launch year
Launch Year Active Stores Percentage
2025 4807 16.32%
2024 2605 8.84%
2023 1895 6.43%
2022 1479 5.02%
2021 2063 7.00%
2020 1991 6.76%
2019 1464 4.97%
2018 1560 5.29%
2017 1790 6.08%
2016 973 3.30%
2015 760 2.58%
2014 787 2.67%
2013 1236 4.20%
2012 733 2.49%
2011 716 2.43%
2010 623 2.11%
2009 601 2.04%
2008 501 1.70%
2007 506 1.72%
2006 229 0.78%
2005 250 0.85%
2004 322 1.09%
2003 260 0.88%
2002 324 1.10%
2001 482 1.64%
2000 250 0.85%
1999 144 0.49%
1998 66 0.22%
1997 24 0.08%
1996 21 0.07%
1995 1 0.00%

Social Media Usage

Facebook leads with 30.6% among stores with at least one detectable social profile (15,905 stores) , followed by Instagram (30.4%) and YouTube (9.7%) .

Base: 22,378 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.6%

15,905 stores

Instagram 30.4%

15,780 stores

YouTube 9.7%

5,020 stores

Pinterest 7.0%

3,626 stores

TikTok 6.9%

3,583 stores

LinkedIn 5.9%

3,049 stores

Twitter 5.2%

2,704 stores

WhatsApp 2.3%

1,193 stores

X 1.7%

901 stores

Vimeo 0.3%

147 stores

Visual Distribution

Distribution of social media platforms in iDEAL (November 2025)
Distribution of social media platforms in iDEAL e-commerce stores
Social Platform Store Count Market Share
Facebook 15905 30.64%
Instagram 15780 30.40%
YouTube 5020 9.67%
Pinterest 3626 6.99%
TikTok 3583 6.90%
LinkedIn 3049 5.87%
Twitter 2704 5.21%
WhatsApp 1193 2.30%
X 901 1.74%
Vimeo 147 0.28%

Geographic Distribution

Netherlands leads with 74.1% (20,356 AI-verified stores) , followed by Belgium (7.1%) and Germany (6.3%) .

Base: 27,457 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

20,356 AI-verified stores

1,955 AI-verified stores

1,733 AI-verified stores

686 AI-verified stores

454 AI-verified stores

371 AI-verified stores

Italy 1.2%

326 AI-verified stores

Spain 0.8%

214 AI-verified stores

210 AI-verified stores

202 AI-verified stores

Visual Distribution

Geographic distribution of stores using iDEAL (November 2025)
Geographic distribution of stores using iDEAL
Country AI-Verified Store Count Market Share
Netherlands 20356 74.14%
Belgium 1955 7.12%
Germany 1733 6.31%
United States 686 2.50%
France 454 1.65%
United Kingdom 371 1.35%
Italy 326 1.19%
Spain 214 0.78%
Poland 210 0.76%
Austria 202 0.74%
South Africa 153 0.56%
Sweden 134 0.49%
Denmark 125 0.46%
Switzerland 108 0.39%
China 93 0.34%
Hong Kong 89 0.32%
Portugal 67 0.24%
Canada 65 0.24%
Russia 62 0.23%
Niue 54 0.20%

Dataset Coverage

Field Rows count Coverage
Website 34.7k 100.00%
Emails 28.1k 81.09%
Phones 16.3k 47.10%
Ecommerce platform 33.9k 97.63%
Couriers 20.4k 58.88%
Payment Providers 34.7k 100.00%
Categories 27.2k 78.47%
Social Media 22.4k 64.54%

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Frequently Asked Questions

What data is included in the iDEAL E-commerce Database?

Our database covers over 29.5k iDEAL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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