MyOnlineStore Market Share & Real Store Usage
Explore 3.5k verified e-commerce stores built on MyOnlineStore. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 3.9k domains. 3.5k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
3.5k verified active stores out of 3.9k detected · 90.9% verification rate
Categories Distribution
Arts & Entertainment stores with 15.5% of all stores (493 stores) , followed by Clothing & Accessories (10.5%) and Gifts & Special Occasions (8.9%) .
Base: 3,178 AI-verified stores with physical delivery and detected product categories (90.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
493 stores
334 stores
283 stores
265 stores
252 stores
243 stores
230 stores
223 stores
168 stores
161 stores
Visual Distribution
493 stores
334 stores
283 stores
265 stores
252 stores
243 stores
230 stores
223 stores
168 stores
161 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 493 | 15.51% |
| Clothing & Accessories | 334 | 10.51% |
| Gifts & Special Occasions | 283 | 8.90% |
| Toys & Games | 265 | 8.34% |
| Home & Garden | 252 | 7.93% |
| Jewelry & Watches | 243 | 7.65% |
| Food & Beverages | 230 | 7.24% |
| Health & Beauty | 223 | 7.02% |
| Furniture & Home Decor | 168 | 5.29% |
| Sporting Goods & Outdoor Gear | 161 | 5.07% |
Payment Providers Distribution
Mollie stores with 21.5% among AI-verified physical stores (646 stores) , followed by iDEAL (19.8%) and Bancontact (19.2%) .
Base: 1,472 AI-verified physical stores with detectable payment providers (38.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
646 stores
595 stores
576 stores
450 stores
377 stores
84 stores
58 stores
46 stores
40 stores
36 stores
Visual Distribution
646 stores
595 stores
576 stores
450 stores
377 stores
84 stores
58 stores
46 stores
40 stores
36 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Mollie | 646 | 21.50% |
| iDEAL | 595 | 19.81% |
| Bancontact | 576 | 19.17% |
| Klarna | 450 | 14.98% |
| PayPal | 377 | 12.55% |
| Apple Pay | 84 | 2.80% |
| VISA | 58 | 1.93% |
| MasterCard | 46 | 1.53% |
| Stripe Connect | 40 | 1.33% |
| American Express | 36 | 1.20% |
Shipping Carriers Distribution
PostNL stores with 53.9% among AI-verified physical stores (1,262 stores) , followed by DHL (20.6%) and DPD (9.5%) .
Base: 1,681 AI-verified physical stores with detectable shipping carriers (43.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,262 stores
483 stores
223 stores
106 stores
90 stores
82 stores
45 stores
9 stores
8 stores
8 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 1262 | 53.89% |
| DHL | 483 | 20.62% |
| DPD | 223 | 9.52% |
| TNT | 106 | 4.53% |
| Bpost | 90 | 3.84% |
| GLS | 82 | 3.50% |
| UPS | 45 | 1.92% |
| Mondial Relay | 9 | 0.38% |
| Hermes | 8 | 0.34% |
| Speedy | 8 | 0.34% |
Store Launch Timeline
Over the past 12 months, 46 new stores were launched in MyOnlineStore , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
1 stores launched
3 stores launched
1 stores launched
6 stores launched
11 stores launched
9 stores launched
4 stores launched
4 stores launched
3 stores launched
Monthly Trend
6.5% of last 12 months
2.2% of last 12 months
2.2% of last 12 months
6.5% of last 12 months
2.2% of last 12 months
13.0% of last 12 months
23.9% of last 12 months
19.6% of last 12 months
8.7% of last 12 months
8.7% of last 12 months
6.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 6.52% |
| 2026-03 | 1 | 2.17% |
| 2026-02 | 1 | 2.17% |
| 2026-01 | 3 | 6.52% |
| 2025-12 | 1 | 2.17% |
| 2025-11 | 6 | 13.04% |
| 2025-10 | 11 | 23.91% |
| 2025-09 | 9 | 19.57% |
| 2025-08 | 4 | 8.70% |
| 2025-07 | 4 | 8.70% |
| 2025-06 | 3 | 6.52% |
Active Stores by Launch Year
Currently, 3,499 active stores in MyOnlineStore are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8 active stores
65 active stores
73 active stores
97 active stores
96 active stores
211 active stores
300 active stores
174 active stores
253 active stores
506 active stores
260 active stores
185 active stores
136 active stores
243 active stores
152 active stores
Distribution by Launch Year
0.2% of tracked active stores
1.9% of tracked active stores
2.1% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
6.0% of tracked active stores
8.6% of tracked active stores
5.0% of tracked active stores
7.2% of tracked active stores
14.5% of tracked active stores
7.4% of tracked active stores
5.3% of tracked active stores
3.9% of tracked active stores
6.9% of tracked active stores
4.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8 | 0.23% |
| 2025 | 65 | 1.86% |
| 2024 | 73 | 2.09% |
| 2023 | 97 | 2.77% |
| 2022 | 96 | 2.74% |
| 2021 | 211 | 6.03% |
| 2020 | 300 | 8.57% |
| 2019 | 174 | 4.97% |
| 2018 | 253 | 7.23% |
| 2017 | 506 | 14.46% |
| 2016 | 260 | 7.43% |
| 2015 | 185 | 5.29% |
| 2014 | 136 | 3.89% |
| 2013 | 243 | 6.94% |
| 2012 | 152 | 4.34% |
Geographic Distribution
Netherlands stores with 91.1% (3,192 AI-verified stores) , followed by Belgium (6.7%) and South Africa (1.1%) .
Base: 3,503 AI-verified stores across 16 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,192 AI-verified stores
233 AI-verified stores
37 AI-verified stores
12 AI-verified stores
10 AI-verified stores
6 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
Visual Distribution
3,192 AI-verified stores
233 AI-verified stores
37 AI-verified stores
12 AI-verified stores
10 AI-verified stores
6 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 3192 | 91.12% |
| Belgium | 233 | 6.65% |
| South Africa | 37 | 1.06% |
| United States | 12 | 0.34% |
| Germany | 10 | 0.29% |
| France | 6 | 0.17% |
| United Kingdom | 3 | 0.09% |
| China | 2 | 0.06% |
| Denmark | 2 | 0.06% |
| Chile | 1 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
MyOnlineStore - Toys & Games
Mijnwebwinkel
Mijnwebwinkel - Sporting Goods & Outdoor Gear
MyOnlineStore - Tools & Hardware
MyOnlineStore - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Mijnwebwinkel - Clothing & Accessories
MyOnlineStore - Health & Beauty
MyOnlineStore - Pets & Pet Supplies
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.9k | 100.00% |
| Emails | 3.4k | 86.88% |
| Phones | 2.8k | 72.52% |
| Ecommerce platform | 3.9k | 100.00% |
| Couriers | 1.7k | 43.58% |
| Payment Providers | 1.5k | 38.16% |
| Categories | 3.4k | 88.93% |
| Social Media | 2.5k | 64.53% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MyOnlineStore e-commerce landscape:
Analyze 3.5k verified e-commerce stores on MyOnlineStore - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MyOnlineStore e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MyOnlineStore e-commerce intelligence?
-
We track 3.5k verified MyOnlineStore e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 48.9% among stores with at least one detectable social profile (2,090 stores) , followed by Instagram (29.7%) and Pinterest (8.9%) .
Base: 2,489 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,090 stores
1,270 stores
381 stores
180 stores
146 stores
79 stores
57 stores
54 stores
9 stores
4 stores
Visual Distribution
2,090 stores
1,270 stores
381 stores
180 stores
146 stores
79 stores
57 stores
54 stores
9 stores
4 stores