MyOnlineStore Market Share & Real Store Usage
Explore 3.5k verified e-commerce stores built on MyOnlineStore. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 3.9k domains. 3.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.5k verified active stores out of 3.9k detected · 90.9% verification rate
Categories Distribution
Arts & Entertainment stores with 14.1% of all stores (493 stores) , followed by Clothing & Accessories (9.5%) and Gifts & Special Occasions (8.1%) .
Base: 3,507 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
493 stores
334 stores
283 stores
265 stores
252 stores
243 stores
230 stores
223 stores
168 stores
161 stores
Visual Distribution
493 stores
334 stores
283 stores
265 stores
252 stores
243 stores
230 stores
223 stores
168 stores
161 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 493 | 14.06% |
| Clothing & Accessories | 334 | 9.52% |
| Gifts & Special Occasions | 283 | 8.07% |
| Toys & Games | 265 | 7.56% |
| Home & Garden | 252 | 7.19% |
| Jewelry & Watches | 243 | 6.93% |
| Food & Beverages | 230 | 6.56% |
| Health & Beauty | 223 | 6.36% |
| Furniture & Home Decor | 168 | 4.79% |
| Sporting Goods & Outdoor Gear | 161 | 4.59% |
Payment Providers Distribution
Mollie accounts for 22.2% of displayed detection occurrences (646 occurrences) , followed by iDEAL (20.5%) and Bancontact (19.8%) .
Base: 2,908 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
646 occurrences
595 occurrences
576 occurrences
450 occurrences
377 occurrences
84 occurrences
58 occurrences
46 occurrences
40 occurrences
36 occurrences
Visual Distribution
646 occurrences
595 occurrences
576 occurrences
450 occurrences
377 occurrences
84 occurrences
58 occurrences
46 occurrences
40 occurrences
36 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Mollie | 646 | 22.21% |
| iDEAL | 595 | 20.46% |
| Bancontact | 576 | 19.81% |
| Klarna | 450 | 15.47% |
| PayPal | 377 | 12.96% |
| Apple Pay | 84 | 2.89% |
| VISA | 58 | 1.99% |
| MasterCard | 46 | 1.58% |
| Stripe Connect | 40 | 1.38% |
| American Express | 36 | 1.24% |
Shipping Carriers Distribution
PostNL accounts for 54.5% of displayed detection occurrences (1,262 occurrences) , followed by DHL (20.9%) and DPD (9.6%) .
Base: 2,316 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,262 occurrences
483 occurrences
223 occurrences
106 occurrences
90 occurrences
82 occurrences
45 occurrences
9 occurrences
8 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PostNL | 1262 | 54.49% |
| DHL | 483 | 20.85% |
| DPD | 223 | 9.63% |
| TNT | 106 | 4.58% |
| Bpost | 90 | 3.89% |
| GLS | 82 | 3.54% |
| UPS | 45 | 1.94% |
| Mondial Relay | 9 | 0.39% |
| Hermes | 8 | 0.35% |
| Speedy | 8 | 0.35% |
Store Launch Timeline
Over the past 12 months, 46 new stores were launched in MyOnlineStore , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
1 stores launched
3 stores launched
1 stores launched
6 stores launched
11 stores launched
9 stores launched
4 stores launched
4 stores launched
3 stores launched
Monthly Trend
6.5% of last 12 months
2.2% of last 12 months
2.2% of last 12 months
6.5% of last 12 months
2.2% of last 12 months
13.0% of last 12 months
23.9% of last 12 months
19.6% of last 12 months
8.7% of last 12 months
8.7% of last 12 months
6.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 6.52% |
| 2026-03 | 1 | 2.17% |
| 2026-02 | 1 | 2.17% |
| 2026-01 | 3 | 6.52% |
| 2025-12 | 1 | 2.17% |
| 2025-11 | 6 | 13.04% |
| 2025-10 | 11 | 23.91% |
| 2025-09 | 9 | 19.57% |
| 2025-08 | 4 | 8.70% |
| 2025-07 | 4 | 8.70% |
| 2025-06 | 3 | 6.52% |
Active Stores by Launch Year
Currently, 3,499 active stores in MyOnlineStore are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8 active stores
65 active stores
73 active stores
97 active stores
96 active stores
211 active stores
300 active stores
174 active stores
253 active stores
506 active stores
260 active stores
185 active stores
136 active stores
243 active stores
152 active stores
Distribution by Launch Year
0.2% of tracked active stores
1.9% of tracked active stores
2.1% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
6.0% of tracked active stores
8.6% of tracked active stores
5.0% of tracked active stores
7.2% of tracked active stores
14.5% of tracked active stores
7.4% of tracked active stores
5.3% of tracked active stores
3.9% of tracked active stores
6.9% of tracked active stores
4.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8 | 0.23% |
| 2025 | 65 | 1.86% |
| 2024 | 73 | 2.09% |
| 2023 | 97 | 2.77% |
| 2022 | 96 | 2.74% |
| 2021 | 211 | 6.03% |
| 2020 | 300 | 8.57% |
| 2019 | 174 | 4.97% |
| 2018 | 253 | 7.23% |
| 2017 | 506 | 14.46% |
| 2016 | 260 | 7.43% |
| 2015 | 185 | 5.29% |
| 2014 | 136 | 3.89% |
| 2013 | 243 | 6.94% |
| 2012 | 152 | 4.34% |
Geographic Distribution
Netherlands stores with 91.0% (3,192 active verified stores) , followed by Belgium (6.6%) and South Africa (1.1%) .
Base: 3,507 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,192 active verified stores
233 active verified stores
37 active verified stores
12 active verified stores
10 active verified stores
6 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
Visual Distribution
3,192 active verified stores
233 active verified stores
37 active verified stores
12 active verified stores
10 active verified stores
6 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 3192 | 91.02% |
| Belgium | 233 | 6.64% |
| South Africa | 37 | 1.06% |
| United States | 12 | 0.34% |
| Germany | 10 | 0.29% |
| France | 6 | 0.17% |
| United Kingdom | 3 | 0.09% |
| China | 2 | 0.06% |
| Denmark | 2 | 0.06% |
| Chile | 1 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
MyOnlineStore - Toys & Games
Mijnwebwinkel
Mijnwebwinkel - Sporting Goods & Outdoor Gear
MyOnlineStore - Tools & Hardware
MyOnlineStore - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Mijnwebwinkel - Clothing & Accessories
MyOnlineStore - Health & Beauty
MyOnlineStore - Pets & Pet Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.9k | 100.00% |
| Emails | 3.4k | 86.88% |
| Phones | 2.8k | 72.52% |
| Ecommerce platform | 3.9k | 100.00% |
| Couriers | 1.7k | 43.58% |
| Payment Providers | 1.5k | 38.16% |
| Categories | 3.4k | 88.93% |
| Social Media | 2.5k | 64.53% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MyOnlineStore e-commerce landscape:
Analyze 3.5k verified e-commerce stores on MyOnlineStore - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MyOnlineStore e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MyOnlineStore e-commerce intelligence?
-
We track 3.5k verified MyOnlineStore e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 48.9% of displayed detection occurrences (2,090 occurrences) , followed by Instagram (29.7%) and Pinterest (8.9%) .
Base: 4,270 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,090 occurrences
1,270 occurrences
381 occurrences
180 occurrences
146 occurrences
79 occurrences
57 occurrences
54 occurrences
9 occurrences
4 occurrences
Visual Distribution
2,090 occurrences
1,270 occurrences
381 occurrences
180 occurrences
146 occurrences
79 occurrences
57 occurrences
54 occurrences
9 occurrences
4 occurrences