MyOnlineStore Market Share & Real Store Usage
Explore 3.6k verified e-commerce stores built on MyOnlineStore. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 4.0k domains. 3.6k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
3.6k verified active stores out of 4.0k detected · 90.9% verification rate
Categories Distribution
Arts & Entertainment stores with 15.5% of all stores (508 stores) , followed by Clothing & Accessories (10.5%) and Gifts & Special Occasions (8.9%) .
Base: 3,280 AI-verified stores with physical delivery and detected product categories (90.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
508 stores
345 stores
293 stores
264 stores
262 stores
250 stores
245 stores
228 stores
171 stores
163 stores
Visual Distribution
508 stores
345 stores
293 stores
264 stores
262 stores
250 stores
245 stores
228 stores
171 stores
163 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 508 | 15.49% |
| Clothing & Accessories | 345 | 10.52% |
| Gifts & Special Occasions | 293 | 8.93% |
| Toys & Games | 264 | 8.05% |
| Home & Garden | 262 | 7.99% |
| Jewelry & Watches | 250 | 7.62% |
| Food & Beverages | 245 | 7.47% |
| Health & Beauty | 228 | 6.95% |
| Furniture & Home Decor | 171 | 5.21% |
| Sporting Goods & Outdoor Gear | 163 | 4.97% |
Payment Providers Distribution
Mollie stores with 21.4% among AI-verified physical stores (691 stores) , followed by iDEAL (19.7%) and Bancontact (19.2%) .
Base: 1,563 AI-verified physical stores with detectable payment providers (39.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
691 stores
636 stores
622 stores
482 stores
409 stores
93 stores
61 stores
51 stores
45 stores
37 stores
Visual Distribution
691 stores
636 stores
622 stores
482 stores
409 stores
93 stores
61 stores
51 stores
45 stores
37 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Mollie | 691 | 21.38% |
| iDEAL | 636 | 19.68% |
| Bancontact | 622 | 19.25% |
| Klarna | 482 | 14.91% |
| PayPal | 409 | 12.65% |
| Apple Pay | 93 | 2.88% |
| VISA | 61 | 1.89% |
| MasterCard | 51 | 1.58% |
| AfterPay | 45 | 1.39% |
| American Express | 37 | 1.14% |
Shipping Carriers Distribution
PostNL stores with 53.8% among AI-verified physical stores (1,325 stores) , followed by DHL (20.8%) and DPD (9.6%) .
Base: 1,760 AI-verified physical stores with detectable shipping carriers (44.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,325 stores
512 stores
237 stores
116 stores
94 stores
88 stores
43 stores
8 stores
8 stores
7 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| PostNL | 1325 | 53.77% |
| DHL | 512 | 20.78% |
| DPD | 237 | 9.62% |
| TNT | 116 | 4.71% |
| Bpost | 94 | 3.81% |
| GLS | 88 | 3.57% |
| UPS | 43 | 1.75% |
| Kiala | 8 | 0.32% |
| Hermes | 8 | 0.32% |
| Mondial Relay | 7 | 0.28% |
Store Launch Timeline
Over the past 12 months, 50 new stores were launched in MyOnlineStore , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
3 stores launched
1 stores launched
6 stores launched
12 stores launched
9 stores launched
4 stores launched
4 stores launched
4 stores launched
4 stores launched
Monthly Trend
4.0% of last 12 months
2.0% of last 12 months
6.0% of last 12 months
2.0% of last 12 months
12.0% of last 12 months
24.0% of last 12 months
18.0% of last 12 months
8.0% of last 12 months
8.0% of last 12 months
8.0% of last 12 months
8.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 2 | 4.00% |
| 2026-02 | 1 | 2.00% |
| 2026-01 | 3 | 6.00% |
| 2025-12 | 1 | 2.00% |
| 2025-11 | 6 | 12.00% |
| 2025-10 | 12 | 24.00% |
| 2025-09 | 9 | 18.00% |
| 2025-08 | 4 | 8.00% |
| 2025-07 | 4 | 8.00% |
| 2025-06 | 4 | 8.00% |
| 2025-05 | 4 | 8.00% |
Active Stores by Launch Year
Currently, 3,601 active stores in MyOnlineStore are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6 active stores
66 active stores
74 active stores
98 active stores
99 active stores
219 active stores
316 active stores
177 active stores
264 active stores
522 active stores
267 active stores
189 active stores
141 active stores
255 active stores
160 active stores
Distribution by Launch Year
0.2% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
6.1% of tracked active stores
8.8% of tracked active stores
4.9% of tracked active stores
7.3% of tracked active stores
14.5% of tracked active stores
7.4% of tracked active stores
5.2% of tracked active stores
3.9% of tracked active stores
7.1% of tracked active stores
4.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6 | 0.17% |
| 2025 | 66 | 1.83% |
| 2024 | 74 | 2.05% |
| 2023 | 98 | 2.72% |
| 2022 | 99 | 2.75% |
| 2021 | 219 | 6.08% |
| 2020 | 316 | 8.78% |
| 2019 | 177 | 4.92% |
| 2018 | 264 | 7.33% |
| 2017 | 522 | 14.50% |
| 2016 | 267 | 7.41% |
| 2015 | 189 | 5.25% |
| 2014 | 141 | 3.92% |
| 2013 | 255 | 7.08% |
| 2012 | 160 | 4.44% |
Geographic Distribution
Netherlands stores with 91.1% (3,284 AI-verified stores) , followed by Belgium (6.7%) and South Africa (1.1%) .
Base: 3,606 AI-verified stores across 16 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,284 AI-verified stores
242 AI-verified stores
40 AI-verified stores
11 AI-verified stores
10 AI-verified stores
6 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
Visual Distribution
3,284 AI-verified stores
242 AI-verified stores
40 AI-verified stores
11 AI-verified stores
10 AI-verified stores
6 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 3284 | 91.07% |
| Belgium | 242 | 6.71% |
| South Africa | 40 | 1.11% |
| United States | 11 | 0.31% |
| Germany | 10 | 0.28% |
| France | 6 | 0.17% |
| United Kingdom | 3 | 0.08% |
| Denmark | 2 | 0.06% |
| China | 2 | 0.06% |
| Italy | 1 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Mijnwebwinkel - Sporting Goods & Outdoor Gear
Mijnwebwinkel - Tools & Hardware
Mijnwebwinkel - Clothing & Accessories
MyOnlineStore
Mijnwebwinkel - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.0k | 100.00% |
| Emails | 3.5k | 87.28% |
| Phones | 2.9k | 72.32% |
| Ecommerce platform | 4.0k | 100.00% |
| Couriers | 1.8k | 44.32% |
| Payment Providers | 1.6k | 39.36% |
| Categories | 3.5k | 89.10% |
| Social Media | 2.6k | 64.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MyOnlineStore e-commerce landscape:
Analyze 3.6k verified e-commerce stores on MyOnlineStore - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MyOnlineStore e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MyOnlineStore e-commerce intelligence?
-
We track 3.6k verified MyOnlineStore e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 48.9% among stores with at least one detectable social profile (2,155 stores) , followed by Instagram (29.7%) and Pinterest (9.0%) .
Base: 2,571 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,155 stores
1,310 stores
397 stores
185 stores
154 stores
78 stores
59 stores
55 stores
10 stores
4 stores
Visual Distribution
2,155 stores
1,310 stores
397 stores
185 stores
154 stores
78 stores
59 stores
55 stores
10 stores
4 stores