MyOnlineStore Market Share & Real Store Usage

Explore 3.6k verified e-commerce stores built on MyOnlineStore. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 4.0k domains. 3.6k verified as active stores with physical delivery.

Verified stores
3.6k
active stores with physical delivery
Top country
Netherlands
3,284 verified stores
Top payment signal
Mollie
691 stores detected
Top carrier signal
PostNL
1,325 stores detected
Top category
Arts & Entertainment
508 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

3.6k verified active stores out of 4.0k detected · 90.9% verification rate

Categories Distribution

Arts & Entertainment stores with 15.5% of all stores (508 stores) , followed by Clothing & Accessories (10.5%) and Gifts & Special Occasions (8.9%) .

Base: 3,280 AI-verified stores with physical delivery and detected product categories (90.9% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Arts & Entertainment 15.5%

508 stores

Clothing & Accessories 10.5%

345 stores

Gifts & Special Occasions 8.9%

293 stores

Toys & Games 8.0%

264 stores

Home & Garden 8.0%

262 stores

Jewelry & Watches 7.6%

250 stores

Food & Beverages 7.5%

245 stores

Health & Beauty 7.0%

228 stores

Furniture & Home Decor 5.2%

171 stores

Sporting Goods & Outdoor Gear 5.0%

163 stores

Visual Distribution

Distribution of top 10 MyOnlineStore store categories (May 2026)
Distribution of categories in MyOnlineStore e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 508 15.49%
Clothing & Accessories 345 10.52%
Gifts & Special Occasions 293 8.93%
Toys & Games 264 8.05%
Home & Garden 262 7.99%
Jewelry & Watches 250 7.62%
Food & Beverages 245 7.47%
Health & Beauty 228 6.95%
Furniture & Home Decor 171 5.21%
Sporting Goods & Outdoor Gear 163 4.97%

Payment Providers Distribution

Mollie stores with 21.4% among AI-verified physical stores (691 stores) , followed by iDEAL (19.7%) and Bancontact (19.2%) .

Base: 1,563 AI-verified physical stores with detectable payment providers (39.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Mollie 21.4%

691 stores

iDEAL 19.7%

636 stores

622 stores

Klarna 14.9%

482 stores

PayPal 12.7%

409 stores

93 stores

VISA 1.9%

61 stores

51 stores

45 stores

37 stores

Visual Distribution

Distribution of top 10 MyOnlineStore payment providers (May 2026)
Distribution of payment providers in MyOnlineStore e-commerce stores
Payment Provider Store Count Market Share
Mollie 691 21.38%
iDEAL 636 19.68%
Bancontact 622 19.25%
Klarna 482 14.91%
PayPal 409 12.65%
Apple Pay 93 2.88%
VISA 61 1.89%
MasterCard 51 1.58%
AfterPay 45 1.39%
American Express 37 1.14%

Shipping Carriers Distribution

PostNL stores with 53.8% among AI-verified physical stores (1,325 stores) , followed by DHL (20.8%) and DPD (9.6%) .

Base: 1,760 AI-verified physical stores with detectable shipping carriers (44.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

PostNL 53.8%

1,325 stores

DHL 20.8%

512 stores

DPD 9.6%

237 stores

TNT 4.7%

116 stores

Bpost 3.8%

94 stores

GLS 3.6%

88 stores

UPS 1.7%

43 stores

Kiala 0.3%

8 stores

8 stores

7 stores

Visual Distribution

Distribution of top 10 MyOnlineStore shipping carriers (May 2026)
Distribution of shipping carriers in MyOnlineStore e-commerce stores
Shipping Carrier Store Count Market Share
PostNL 1325 53.77%
DHL 512 20.78%
DPD 237 9.62%
TNT 116 4.71%
Bpost 94 3.81%
GLS 88 3.57%
UPS 43 1.75%
Kiala 8 0.32%
Hermes 8 0.32%
Mondial Relay 7 0.28%

Store Launch Timeline

Over the past 12 months, 50 new stores were launched in MyOnlineStore , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 4.0%

2 stores launched

2026-02 2.0%

1 stores launched

2026-01 6.0%

3 stores launched

2025-12 2.0%

1 stores launched

2025-11 12.0%

6 stores launched

2025-10 24.0%

12 stores launched

2025-09 18.0%

9 stores launched

2025-08 8.0%

4 stores launched

2025-07 8.0%

4 stores launched

2025-06 8.0%

4 stores launched

2025-05 8.0%

4 stores launched

Monthly Trend

Monthly store launches in MyOnlineStore (May 2026)
Monthly store launches in MyOnlineStore over the past 12 months
Month Stores Launched Percentage
2026-03 2 4.00%
2026-02 1 2.00%
2026-01 3 6.00%
2025-12 1 2.00%
2025-11 6 12.00%
2025-10 12 24.00%
2025-09 9 18.00%
2025-08 4 8.00%
2025-07 4 8.00%
2025-06 4 8.00%
2025-05 4 8.00%

Active Stores by Launch Year

Currently, 3,601 active stores in MyOnlineStore are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.2%

6 active stores

2025 1.8%

66 active stores

2024 2.1%

74 active stores

2023 2.7%

98 active stores

2022 2.7%

99 active stores

2021 6.1%

219 active stores

2020 8.8%

316 active stores

2019 4.9%

177 active stores

2018 7.3%

264 active stores

2017 14.5%

522 active stores

2016 7.4%

267 active stores

2015 5.2%

189 active stores

2014 3.9%

141 active stores

2013 7.1%

255 active stores

2012 4.4%

160 active stores

Distribution by Launch Year

Active stores in MyOnlineStore by original launch year (May 2026)
Active stores in MyOnlineStore by launch year
Launch Year Active Stores Percentage
2026 6 0.17%
2025 66 1.83%
2024 74 2.05%
2023 98 2.72%
2022 99 2.75%
2021 219 6.08%
2020 316 8.78%
2019 177 4.92%
2018 264 7.33%
2017 522 14.50%
2016 267 7.41%
2015 189 5.25%
2014 141 3.92%
2013 255 7.08%
2012 160 4.44%

Social Media Usage

Facebook stores with 48.9% among stores with at least one detectable social profile (2,155 stores) , followed by Instagram (29.7%) and Pinterest (9.0%) .

Base: 2,571 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 48.9%

2,155 stores

Instagram 29.7%

1,310 stores

Pinterest 9.0%

397 stores

Twitter 4.2%

185 stores

YouTube 3.5%

154 stores

TikTok 1.8%

78 stores

LinkedIn 1.3%

59 stores

WhatsApp 1.2%

55 stores

X 0.2%

10 stores

Vimeo 0.1%

4 stores

Visual Distribution

Distribution of social media platforms in MyOnlineStore (May 2026)
Distribution of social media platforms in MyOnlineStore e-commerce stores
Social Platform Store Count Market Share
Facebook 2155 48.90%
Instagram 1310 29.73%
Pinterest 397 9.01%
Twitter 185 4.20%
YouTube 154 3.49%
TikTok 78 1.77%
LinkedIn 59 1.34%
WhatsApp 55 1.25%
X 10 0.23%
Vimeo 4 0.09%

Geographic Distribution

Netherlands stores with 91.1% (3,284 AI-verified stores) , followed by Belgium (6.7%) and South Africa (1.1%) .

Base: 3,606 AI-verified stores across 16 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,284 AI-verified stores

242 AI-verified stores

40 AI-verified stores

11 AI-verified stores

10 AI-verified stores

6 AI-verified stores

3 AI-verified stores

2 AI-verified stores

China 0.1%

2 AI-verified stores

Italy 0.0%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using MyOnlineStore (May 2026)
Geographic distribution of stores using MyOnlineStore
Country AI-Verified Store Count Market Share
Netherlands 3284 91.07%
Belgium 242 6.71%
South Africa 40 1.11%
United States 11 0.31%
Germany 10 0.28%
France 6 0.17%
United Kingdom 3 0.08%
Denmark 2 0.06%
China 2 0.06%
Italy 1 0.03%

Data Coverage

Field Rows count Coverage
Website 4.0k 100.00%
Emails 3.5k 87.28%
Phones 2.9k 72.32%
Ecommerce platform 4.0k 100.00%
Couriers 1.8k 44.32%
Payment Providers 1.6k 39.36%
Categories 3.5k 89.10%
Social Media 2.6k 64.74%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the MyOnlineStore e-commerce landscape:

Analyze 3.6k verified e-commerce stores on MyOnlineStore - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MyOnlineStore e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MyOnlineStore e-commerce intelligence?

We track 3.6k verified MyOnlineStore e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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