MyOnlineStore Market Share & Real Store Usage

Explore 3.5k verified e-commerce stores built on MyOnlineStore. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 3.9k domains. 3.5k verified as active stores with physical delivery.

Verified stores
3.5k
active stores with physical delivery
Top country
Netherlands
3,192 verified stores
Top payment signal
Mollie
646 stores detected
Top carrier signal
PostNL
1,262 stores detected
Top category
Arts & Entertainment
493 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

3.5k verified active stores out of 3.9k detected · 90.9% verification rate

Categories Distribution

Arts & Entertainment stores with 15.5% of all stores (493 stores) , followed by Clothing & Accessories (10.5%) and Gifts & Special Occasions (8.9%) .

Base: 3,178 AI-verified stores with physical delivery and detected product categories (90.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Arts & Entertainment 15.5%

493 stores

Clothing & Accessories 10.5%

334 stores

Gifts & Special Occasions 8.9%

283 stores

Toys & Games 8.3%

265 stores

Home & Garden 7.9%

252 stores

Jewelry & Watches 7.6%

243 stores

Food & Beverages 7.2%

230 stores

Health & Beauty 7.0%

223 stores

Furniture & Home Decor 5.3%

168 stores

Sporting Goods & Outdoor Gear 5.1%

161 stores

Visual Distribution

Distribution of top 10 MyOnlineStore store categories (June 2026)
Distribution of categories in MyOnlineStore e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 493 15.51%
Clothing & Accessories 334 10.51%
Gifts & Special Occasions 283 8.90%
Toys & Games 265 8.34%
Home & Garden 252 7.93%
Jewelry & Watches 243 7.65%
Food & Beverages 230 7.24%
Health & Beauty 223 7.02%
Furniture & Home Decor 168 5.29%
Sporting Goods & Outdoor Gear 161 5.07%

Payment Providers Distribution

Mollie stores with 21.5% among AI-verified physical stores (646 stores) , followed by iDEAL (19.8%) and Bancontact (19.2%) .

Base: 1,472 AI-verified physical stores with detectable payment providers (38.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Mollie 21.5%

646 stores

iDEAL 19.8%

595 stores

576 stores

Klarna 15.0%

450 stores

PayPal 12.5%

377 stores

84 stores

VISA 1.9%

58 stores

46 stores

40 stores

36 stores

Visual Distribution

Distribution of top 10 MyOnlineStore payment providers (June 2026)
Distribution of payment providers in MyOnlineStore e-commerce stores
Payment Provider Store Count Market Share
Mollie 646 21.50%
iDEAL 595 19.81%
Bancontact 576 19.17%
Klarna 450 14.98%
PayPal 377 12.55%
Apple Pay 84 2.80%
VISA 58 1.93%
MasterCard 46 1.53%
Stripe Connect 40 1.33%
American Express 36 1.20%

Shipping Carriers Distribution

PostNL stores with 53.9% among AI-verified physical stores (1,262 stores) , followed by DHL (20.6%) and DPD (9.5%) .

Base: 1,681 AI-verified physical stores with detectable shipping carriers (43.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

PostNL 53.9%

1,262 stores

DHL 20.6%

483 stores

DPD 9.5%

223 stores

TNT 4.5%

106 stores

Bpost 3.8%

90 stores

GLS 3.5%

82 stores

UPS 1.9%

45 stores

9 stores

8 stores

8 stores

Visual Distribution

Distribution of top 10 MyOnlineStore shipping carriers (June 2026)
Distribution of shipping carriers in MyOnlineStore e-commerce stores
Shipping Carrier Store Count Market Share
PostNL 1262 53.89%
DHL 483 20.62%
DPD 223 9.52%
TNT 106 4.53%
Bpost 90 3.84%
GLS 82 3.50%
UPS 45 1.92%
Mondial Relay 9 0.38%
Hermes 8 0.34%
Speedy 8 0.34%

Store Launch Timeline

Over the past 12 months, 46 new stores were launched in MyOnlineStore , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 6.5%

3 stores launched

2026-03 2.2%

1 stores launched

2026-02 2.2%

1 stores launched

2026-01 6.5%

3 stores launched

2025-12 2.2%

1 stores launched

2025-11 13.0%

6 stores launched

2025-10 23.9%

11 stores launched

2025-09 19.6%

9 stores launched

2025-08 8.7%

4 stores launched

2025-07 8.7%

4 stores launched

2025-06 6.5%

3 stores launched

Monthly Trend

Monthly store launches in MyOnlineStore (June 2026)
Monthly store launches in MyOnlineStore over the past 12 months
Month Stores Launched Percentage
2026-05 3 6.52%
2026-03 1 2.17%
2026-02 1 2.17%
2026-01 3 6.52%
2025-12 1 2.17%
2025-11 6 13.04%
2025-10 11 23.91%
2025-09 9 19.57%
2025-08 4 8.70%
2025-07 4 8.70%
2025-06 3 6.52%

Active Stores by Launch Year

Currently, 3,499 active stores in MyOnlineStore are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.2%

8 active stores

2025 1.9%

65 active stores

2024 2.1%

73 active stores

2023 2.8%

97 active stores

2022 2.7%

96 active stores

2021 6.0%

211 active stores

2020 8.6%

300 active stores

2019 5.0%

174 active stores

2018 7.2%

253 active stores

2017 14.5%

506 active stores

2016 7.4%

260 active stores

2015 5.3%

185 active stores

2014 3.9%

136 active stores

2013 6.9%

243 active stores

2012 4.3%

152 active stores

Distribution by Launch Year

Active stores in MyOnlineStore by original launch year (June 2026)
Active stores in MyOnlineStore by launch year
Launch Year Active Stores Percentage
2026 8 0.23%
2025 65 1.86%
2024 73 2.09%
2023 97 2.77%
2022 96 2.74%
2021 211 6.03%
2020 300 8.57%
2019 174 4.97%
2018 253 7.23%
2017 506 14.46%
2016 260 7.43%
2015 185 5.29%
2014 136 3.89%
2013 243 6.94%
2012 152 4.34%

Social Media Usage

Facebook stores with 48.9% among stores with at least one detectable social profile (2,090 stores) , followed by Instagram (29.7%) and Pinterest (8.9%) .

Base: 2,489 stores with any detectable social profile (64.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 48.9%

2,090 stores

Instagram 29.7%

1,270 stores

Pinterest 8.9%

381 stores

Twitter 4.2%

180 stores

YouTube 3.4%

146 stores

TikTok 1.9%

79 stores

LinkedIn 1.3%

57 stores

WhatsApp 1.3%

54 stores

X 0.2%

9 stores

Vimeo 0.1%

4 stores

Visual Distribution

Distribution of social media platforms in MyOnlineStore (June 2026)
Distribution of social media platforms in MyOnlineStore e-commerce stores
Social Platform Store Count Market Share
Facebook 2090 48.95%
Instagram 1270 29.74%
Pinterest 381 8.92%
Twitter 180 4.22%
YouTube 146 3.42%
TikTok 79 1.85%
LinkedIn 57 1.33%
WhatsApp 54 1.26%
X 9 0.21%
Vimeo 4 0.09%

Geographic Distribution

Netherlands stores with 91.1% (3,192 AI-verified stores) , followed by Belgium (6.7%) and South Africa (1.1%) .

Base: 3,503 AI-verified stores across 16 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,192 AI-verified stores

233 AI-verified stores

37 AI-verified stores

12 AI-verified stores

10 AI-verified stores

6 AI-verified stores

3 AI-verified stores

China 0.1%

2 AI-verified stores

2 AI-verified stores

Chile 0.0%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using MyOnlineStore (June 2026)
Geographic distribution of stores using MyOnlineStore
Country AI-Verified Store Count Market Share
Netherlands 3192 91.12%
Belgium 233 6.65%
South Africa 37 1.06%
United States 12 0.34%
Germany 10 0.29%
France 6 0.17%
United Kingdom 3 0.09%
China 2 0.06%
Denmark 2 0.06%
Chile 1 0.03%

Data Coverage

Field Rows count Coverage
Website 3.9k 100.00%
Emails 3.4k 86.88%
Phones 2.8k 72.52%
Ecommerce platform 3.9k 100.00%
Couriers 1.7k 43.58%
Payment Providers 1.5k 38.16%
Categories 3.4k 88.93%
Social Media 2.5k 64.53%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the MyOnlineStore e-commerce landscape:

Analyze 3.5k verified e-commerce stores on MyOnlineStore - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MyOnlineStore e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MyOnlineStore e-commerce intelligence?

We track 3.5k verified MyOnlineStore e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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