France E-commerce Market

Explore 274.4k verified e-commerce stores in the France. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 586.9k with e-commerce signals. 274.4k verified as active stores.

Verified stores
274.4k
active stores with physical delivery
Top platform
Shopify
90,140 verified stores
Top payment signal
PayPal
146,349 detection occurrences
Top carrier signal
Colissimo
74,573 detection occurrences
Top category
Clothing & Accessories
39,140 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

Shopify stores with 32.9% of stores with physical delivery (90,140 stores) , followed by WooCommerce (27.7%) and Custom (14.7%) .

Base: 274,393 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 32.9%

90,140 stores

76,133 stores

Custom 14.7%

40,352 stores

33,971 stores

10,908 stores

4,076 stores

2,748 stores

2,501 stores

Odoo 0.6%

1,682 stores

1,637 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in France
Platform Stores with Physical Delivery Percentage
Shopify 90140 32.85%
WooCommerce 76133 27.75%
Custom 40352 14.71%
PrestaShop 33971 12.38%
Wix eCommerce 10908 3.98%
JouwWeb 4076 1.49%
Magento 2748 1.00%
Squarespace Commerce 2501 0.91%
Odoo 1682 0.61%
WiziShop 1637 0.60%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 22.1% share of detected France e-commerce signals (129,887) , with WooCommerce at 35.3% and Custom at 9.3% (October 2026) .

Base: 586,853 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 22.1%

129,887 websites

206,885 websites

54,749 websites

57,539 websites

73,784 websites

5,245 websites

7,933 websites

13,555 websites

Odoo 0.4%

2,477 websites

2,374 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in France
Platform Websites with Signals Percentage
Shopify 129887 22.13%
WooCommerce 206885 35.25%
Custom 54749 9.33%
PrestaShop 57539 9.80%
Wix eCommerce 73784 12.57%
JouwWeb 5245 0.89%
Magento 7933 1.35%
Squarespace Commerce 13555 2.31%
Odoo 2477 0.42%
WiziShop 2374 0.40%

Categories Distribution

Clothing & Accessories stores with 14.3% of all stores (39,140 stores) , followed by Health & Beauty (13.2%) and Food & Beverages (11.4%) .

Base: 274,393 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 14.3%

39,140 stores

Health & Beauty 13.2%

36,285 stores

Food & Beverages 11.4%

31,370 stores

Arts & Entertainment 6.9%

18,873 stores

Home & Garden 6.5%

17,901 stores

Jewelry & Watches 5.9%

16,258 stores

Sporting Goods & Outdoor Gear 5.0%

13,818 stores

Toys & Games 4.2%

11,657 stores

Electronics & Technology 3.1%

8,589 stores

Gifts & Special Occasions 3.1%

8,508 stores

Visual Distribution

Distribution of top 10 France store categories (October 2026)
Distribution of categories in France e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 39140 14.26%
Health & Beauty 36285 13.22%
Food & Beverages 31370 11.43%
Arts & Entertainment 18873 6.88%
Home & Garden 17901 6.52%
Jewelry & Watches 16258 5.93%
Sporting Goods & Outdoor Gear 13818 5.04%
Toys & Games 11657 4.25%
Electronics & Technology 8589 3.13%
Gifts & Special Occasions 8508 3.10%

Payment Providers Distribution

PayPal accounts for 21.0% of displayed detection occurrences (146,349 occurrences) , followed by MasterCard (15.7%) and VISA (15.6%) .

Base: 696,367 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 21.0%

146,349 occurrences

109,050 occurrences

VISA 15.6%

108,968 occurrences

87,027 occurrences

68,069 occurrences

49,857 occurrences

43,985 occurrences

35,451 occurrences

25,665 occurrences

Cartes Bancaires 3.2%

21,946 occurrences

Visual Distribution

Distribution of top 10 France payment providers (October 2026)
Distribution of payment providers in France e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 146349 21.02%
MasterCard 109050 15.66%
VISA 108968 15.65%
Apple Pay 87027 12.50%
American Express 68069 9.77%
Stripe 49857 7.16%
Klarna 43985 6.32%
Shop Pay 35451 5.09%
Bancontact 25665 3.69%
Cartes Bancaires 21946 3.15%

Shipping Carriers Distribution

Colissimo accounts for 31.3% of displayed detection occurrences (74,573 occurrences) , followed by La Poste (17.4%) and Mondial Relay (16.8%) .

Base: 238,511 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

74,573 occurrences

41,437 occurrences

40,102 occurrences

28,668 occurrences

DHL 5.5%

13,010 occurrences

UPS 4.9%

11,640 occurrences

DPD 4.3%

10,363 occurrences

6,663 occurrences

FedEx 2.6%

6,276 occurrences

GLS 2.4%

5,779 occurrences

Visual Distribution

Distribution of top 10 France shipping carriers (October 2026)
Distribution of shipping carriers in France e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Colissimo 74573 31.27%
La Poste 41437 17.37%
Mondial Relay 40102 16.81%
Chronopost 28668 12.02%
DHL 13010 5.45%
UPS 11640 4.88%
DPD 10363 4.34%
ePacket 6663 2.79%
FedEx 6276 2.63%
GLS 5779 2.42%

Store Launch Timeline

Over the past 12 months, 71,848 new stores were launched in France , with the highest activity in 2026-09 (11,027 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 15.3%

11,027 stores launched

2026-08 12.7%

9,092 stores launched

2026-07 9.6%

6,918 stores launched

2026-06 8.2%

5,858 stores launched

2026-05 7.6%

5,449 stores launched

2026-04 10.1%

7,256 stores launched

2026-03 7.4%

5,309 stores launched

2026-02 6.4%

4,565 stores launched

2026-01 7.9%

5,643 stores launched

2025-12 6.8%

4,862 stores launched

2025-11 7.0%

5,058 stores launched

2025-10 1.1%

811 stores launched

Monthly Trend

Monthly store launches in France (October 2026)
Monthly store launches in France over the past 12 months
Month Stores Launched Percentage
2026-09 11027 15.35%
2026-08 9092 12.65%
2026-07 6918 9.63%
2026-06 5858 8.15%
2026-05 5449 7.58%
2026-04 7256 10.10%
2026-03 5309 7.39%
2026-02 4565 6.35%
2026-01 5643 7.85%
2025-12 4862 6.77%
2025-11 5058 7.04%
2025-10 811 1.13%

Active Stores by Launch Year

Currently, 272,522 active stores in France are tracked in our database , with the most stores launched in 2026 (64,327 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 23.6%

64,327 active stores

2025 14.4%

39,252 active stores

2024 9.2%

24,963 active stores

2023 6.7%

18,266 active stores

2022 5.4%

14,664 active stores

2021 6.0%

16,382 active stores

2020 6.2%

16,867 active stores

2019 3.8%

10,368 active stores

2018 3.6%

9,808 active stores

2017 3.3%

8,928 active stores

2016 1.8%

4,940 active stores

2015 1.6%

4,470 active stores

2014 1.7%

4,518 active stores

2013 1.9%

5,289 active stores

2012 1.4%

3,887 active stores

Distribution by Launch Year

Active stores in France by original launch year (October 2026)
Active stores in France by launch year
Launch Year Active Stores Percentage
2026 64327 23.60%
2025 39252 14.40%
2024 24963 9.16%
2023 18266 6.70%
2022 14664 5.38%
2021 16382 6.01%
2020 16867 6.19%
2019 10368 3.80%
2018 9808 3.60%
2017 8928 3.28%
2016 4940 1.81%
2015 4470 1.64%
2014 4518 1.66%
2013 5289 1.94%
2012 3887 1.43%

Social Media Usage

Instagram accounts for 34.9% of displayed detection occurrences (134,280 occurrences) , followed by Facebook (30.4%) and TikTok (9.5%) .

Base: 384,703 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.9%

134,280 occurrences

Facebook 30.4%

117,035 occurrences

TikTok 9.5%

36,450 occurrences

YouTube 8.6%

33,049 occurrences

LinkedIn 5.6%

21,579 occurrences

Twitter 4.2%

16,092 occurrences

Pinterest 4.1%

15,930 occurrences

X 1.7%

6,470 occurrences

WhatsApp 0.8%

3,043 occurrences

Vimeo 0.2%

775 occurrences

Visual Distribution

Distribution of social media platforms in France (October 2026)
Distribution of social media platforms in France e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 134280 34.90%
Facebook 117035 30.42%
TikTok 36450 9.47%
YouTube 33049 8.59%
LinkedIn 21579 5.61%
Twitter 16092 4.18%
Pinterest 15930 4.14%
X 6470 1.68%
WhatsApp 3043 0.79%
Vimeo 775 0.20%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 274.4k 100.00%
Emails 229.3k 83.55%
Phones 139.6k 50.87%
Ecommerce platform 274.4k 100.00%
Couriers 123.7k 45.09%
Payment Providers 200.8k 73.18%
Categories 241.8k 88.12%
Social Media 158.6k 57.80%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • API integration for automated workflows
  • Periodic index updates
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

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Market Intelligence

Understand the France e-commerce landscape:

Analyze 274.4k verified e-commerce stores in France - technology adoption, market share, competitive positioning.

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Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store in this country with its payment providers, carriers and size tier as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the France e-commerce intelligence?

We track 274.4k verified France e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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