Custom Market Share & Real Store Usage
Explore 1.6m verified e-commerce stores built on Custom. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.6m domains. 1.6m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.6m verified active stores out of 1.6m detected · 100.0% verification rate
Categories Distribution
Clothing & Accessories stores with 16.8% of all stores (229,518 stores) , followed by Health & Beauty (13.6%) and Food & Beverages (9.8%) .
Base: 1,367,367 AI-verified stores with physical delivery and detected product categories (85.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
229,518 stores
186,495 stores
134,418 stores
102,778 stores
98,855 stores
89,186 stores
85,616 stores
79,705 stores
67,473 stores
65,394 stores
Visual Distribution
229,518 stores
186,495 stores
134,418 stores
102,778 stores
98,855 stores
89,186 stores
85,616 stores
79,705 stores
67,473 stores
65,394 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 229518 | 16.79% |
| Health & Beauty | 186495 | 13.64% |
| Food & Beverages | 134418 | 9.83% |
| Home & Garden | 102778 | 7.52% |
| Sporting Goods & Outdoor Gear | 98855 | 7.23% |
| Tools & Hardware | 89186 | 6.52% |
| Electronics & Technology | 85616 | 6.26% |
| Business & Industrial | 79705 | 5.83% |
| Toys & Games | 67473 | 4.93% |
| Gifts & Special Occasions | 65394 | 4.78% |
Payment Providers Distribution
PayPal stores with 25.1% among AI-verified physical stores (209,785 stores) , followed by MasterCard (12.3%) and American Express (11.3%) .
Base: 402,524 AI-verified physical stores with detectable payment providers (25.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
209,785 stores
102,506 stores
94,729 stores
80,149 stores
66,416 stores
66,154 stores
53,999 stores
53,407 stores
37,640 stores
17,804 stores
Visual Distribution
209,785 stores
102,506 stores
94,729 stores
80,149 stores
66,416 stores
66,154 stores
53,999 stores
53,407 stores
37,640 stores
17,804 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 209785 | 25.09% |
| MasterCard | 102506 | 12.26% |
| American Express | 94729 | 11.33% |
| Apple Pay | 80149 | 9.59% |
| Klarna | 66416 | 7.94% |
| VISA | 66154 | 7.91% |
| Stripe Connect | 53999 | 6.46% |
| Google Pay | 53407 | 6.39% |
| JCB | 37640 | 4.50% |
| AfterPay | 17804 | 2.13% |
Shipping Carriers Distribution
UPS stores with 16.3% among AI-verified physical stores (69,540 stores) , followed by DHL (15.9%) and USPS (12.3%) .
Base: 315,105 AI-verified physical stores with detectable shipping carriers (19.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
69,540 stores
68,015 stores
52,603 stores
41,678 stores
41,224 stores
36,108 stores
34,668 stores
25,256 stores
11,249 stores
10,607 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 69540 | 16.25% |
| DHL | 68015 | 15.90% |
| USPS | 52603 | 12.29% |
| СДЭК | 41678 | 9.74% |
| FedEx | 41224 | 9.64% |
| DPD | 36108 | 8.44% |
| Почта России | 34668 | 8.10% |
| GLS | 25256 | 5.90% |
| 4PX | 11249 | 2.63% |
| Hermes | 10607 | 2.48% |
Store Launch Timeline
Over the past 12 months, 459,898 new stores were launched in Custom , with the highest activity in 2026-05 (98,053 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
98,053 stores launched
70,510 stores launched
50,345 stores launched
27,468 stores launched
32,376 stores launched
32,524 stores launched
30,156 stores launched
28,180 stores launched
27,353 stores launched
26,192 stores launched
26,001 stores launched
10,740 stores launched
Monthly Trend
21.3% of last 12 months
15.3% of last 12 months
10.9% of last 12 months
6.0% of last 12 months
7.0% of last 12 months
7.1% of last 12 months
6.6% of last 12 months
6.1% of last 12 months
5.9% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
2.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 98053 | 21.32% |
| 2026-04 | 70510 | 15.33% |
| 2026-03 | 50345 | 10.95% |
| 2026-02 | 27468 | 5.97% |
| 2026-01 | 32376 | 7.04% |
| 2025-12 | 32524 | 7.07% |
| 2025-11 | 30156 | 6.56% |
| 2025-10 | 28180 | 6.13% |
| 2025-09 | 27353 | 5.95% |
| 2025-08 | 26192 | 5.70% |
| 2025-07 | 26001 | 5.65% |
| 2025-06 | 10740 | 2.34% |
Active Stores by Launch Year
Currently, 1,562,146 active stores in Custom are tracked in our database , with the most stores launched in 2026 (283,605 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
283,605 active stores
261,574 active stores
133,260 active stores
92,342 active stores
78,728 active stores
87,601 active stores
83,872 active stores
62,026 active stores
64,892 active stores
60,799 active stores
35,672 active stores
29,919 active stores
29,994 active stores
42,794 active stores
26,461 active stores
Distribution by Launch Year
18.2% of tracked active stores
16.7% of tracked active stores
8.5% of tracked active stores
5.9% of tracked active stores
5.0% of tracked active stores
5.6% of tracked active stores
5.4% of tracked active stores
4.0% of tracked active stores
4.2% of tracked active stores
3.9% of tracked active stores
2.3% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.7% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 283605 | 18.15% |
| 2025 | 261574 | 16.74% |
| 2024 | 133260 | 8.53% |
| 2023 | 92342 | 5.91% |
| 2022 | 78728 | 5.04% |
| 2021 | 87601 | 5.61% |
| 2020 | 83872 | 5.37% |
| 2019 | 62026 | 3.97% |
| 2018 | 64892 | 4.15% |
| 2017 | 60799 | 3.89% |
| 2016 | 35672 | 2.28% |
| 2015 | 29919 | 1.92% |
| 2014 | 29994 | 1.92% |
| 2013 | 42794 | 2.74% |
| 2012 | 26461 | 1.69% |
Geographic Distribution
United States stores with 22.4% (228,133 AI-verified stores) , followed by Russia (16.1%) and Germany (7.3%) .
Base: 1,019,847 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
228,133 AI-verified stores
164,083 AI-verified stores
74,072 AI-verified stores
59,051 AI-verified stores
54,983 AI-verified stores
50,554 AI-verified stores
48,226 AI-verified stores
38,619 AI-verified stores
36,021 AI-verified stores
35,235 AI-verified stores
Visual Distribution
228,133 AI-verified stores
164,083 AI-verified stores
74,072 AI-verified stores
59,051 AI-verified stores
54,983 AI-verified stores
50,554 AI-verified stores
48,226 AI-verified stores
38,619 AI-verified stores
36,021 AI-verified stores
35,235 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 228133 | 22.37% |
| Russia | 164083 | 16.09% |
| Germany | 74072 | 7.26% |
| Japan | 59051 | 5.79% |
| Ukraine | 54983 | 5.39% |
| United Kingdom | 50554 | 4.96% |
| India | 48226 | 4.73% |
| France | 38619 | 3.79% |
| Vietnam | 36021 | 3.53% |
| Netherlands | 35235 | 3.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Health & Beauty
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom - Tools & Hardware
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6m | 100.00% |
| Emails | 836.1k | 52.49% |
| Phones | 643.1k | 40.38% |
| Ecommerce platform | 1.6m | 100.00% |
| Couriers | 315.1k | 19.78% |
| Payment Providers | 402.5k | 25.27% |
| Categories | 1.4m | 88.04% |
| Social Media | 738.4k | 46.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Custom e-commerce landscape:
Analyze 1.6m verified e-commerce stores on Custom - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Custom e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Custom e-commerce intelligence?
-
We track 1.6m verified Custom e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 29.8% among stores with at least one detectable social profile (544,034 stores) , followed by Instagram (27.8%) and YouTube (12.2%) .
Base: 738,417 stores with any detectable social profile (46.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
544,034 stores
507,437 stores
221,794 stores
156,645 stores
95,805 stores
83,767 stores
81,585 stores
75,556 stores
50,601 stores
7,003 stores
Visual Distribution
544,034 stores
507,437 stores
221,794 stores
156,645 stores
95,805 stores
83,767 stores
81,585 stores
75,556 stores
50,601 stores
7,003 stores