Custom Market Share & Real Store Usage
Explore 1.6m verified e-commerce stores built on Custom. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 2.2m domains. 1.6m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.6m verified active stores out of 2.2m detected · 74.8% verification rate
Categories Distribution
Clothing & Accessories stores with 15.1% of all stores (247,689 stores) , followed by Health & Beauty (12.3%) and Food & Beverages (8.4%) .
Base: 1,640,400 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
247,689 stores
201,718 stores
137,430 stores
109,839 stores
92,782 stores
88,938 stores
83,390 stores
81,312 stores
68,576 stores
65,835 stores
Visual Distribution
247,689 stores
201,718 stores
137,430 stores
109,839 stores
92,782 stores
88,938 stores
83,390 stores
81,312 stores
68,576 stores
65,835 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 247689 | 15.10% |
| Health & Beauty | 201718 | 12.30% |
| Food & Beverages | 137430 | 8.38% |
| Home & Garden | 109839 | 6.70% |
| Electronics & Technology | 92782 | 5.66% |
| Sporting Goods & Outdoor Gear | 88938 | 5.42% |
| Business & Industrial | 83390 | 5.08% |
| Tools & Hardware | 81312 | 4.96% |
| Toys & Games | 68576 | 4.18% |
| Gifts & Special Occasions | 65835 | 4.01% |
Payment Providers Distribution
PayPal accounts for 23.9% of displayed detection occurrences (331,116 occurrences) , followed by VISA (18.2%) and MasterCard (16.8%) .
Base: 1,385,675 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
331,116 occurrences
252,610 occurrences
233,223 occurrences
119,785 occurrences
111,770 occurrences
94,924 occurrences
73,228 occurrences
72,318 occurrences
61,096 occurrences
35,605 occurrences
Visual Distribution
331,116 occurrences
252,610 occurrences
233,223 occurrences
119,785 occurrences
111,770 occurrences
94,924 occurrences
73,228 occurrences
72,318 occurrences
61,096 occurrences
35,605 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 331116 | 23.90% |
| VISA | 252610 | 18.23% |
| MasterCard | 233223 | 16.83% |
| American Express | 119785 | 8.64% |
| Stripe | 111770 | 8.07% |
| Apple Pay | 94924 | 6.85% |
| Google Pay | 73228 | 5.28% |
| Klarna | 72318 | 5.22% |
| Discover | 61096 | 4.41% |
| QRIS | 35605 | 2.57% |
Shipping Carriers Distribution
DHL accounts for 16.8% of displayed detection occurrences (77,947 occurrences) , followed by UPS (12.5%) and СДЭК (11.1%) .
Base: 463,005 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
77,947 occurrences
57,865 occurrences
51,465 occurrences
50,708 occurrences
46,039 occurrences
44,750 occurrences
35,976 occurrences
35,130 occurrences
32,336 occurrences
30,789 occurrences
Visual Distribution
77,947 occurrences
57,865 occurrences
51,465 occurrences
50,708 occurrences
46,039 occurrences
44,750 occurrences
35,976 occurrences
35,130 occurrences
32,336 occurrences
30,789 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 77947 | 16.84% |
| UPS | 57865 | 12.50% |
| СДЭК | 51465 | 11.12% |
| USPS | 50708 | 10.95% |
| FedEx | 46039 | 9.94% |
| DPD | 44750 | 9.67% |
| Nova Poshta | 35976 | 7.77% |
| ePacket | 35130 | 7.59% |
| Почта России | 32336 | 6.98% |
| GLS | 30789 | 6.65% |
Store Launch Timeline
Over the past 12 months, 548,854 new stores were launched in Custom , with the highest activity in 2026-09 (86,378 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
86,378 stores launched
70,991 stores launched
70,430 stores launched
57,971 stores launched
53,886 stores launched
44,974 stores launched
39,808 stores launched
29,196 stores launched
32,486 stores launched
32,063 stores launched
26,211 stores launched
4,460 stores launched
Monthly Trend
15.7% of last 12 months
12.9% of last 12 months
12.8% of last 12 months
10.6% of last 12 months
9.8% of last 12 months
8.2% of last 12 months
7.3% of last 12 months
5.3% of last 12 months
5.9% of last 12 months
5.8% of last 12 months
4.8% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 86378 | 15.74% |
| 2026-08 | 70991 | 12.93% |
| 2026-07 | 70430 | 12.83% |
| 2026-06 | 57971 | 10.56% |
| 2026-05 | 53886 | 9.82% |
| 2026-04 | 44974 | 8.19% |
| 2026-03 | 39808 | 7.25% |
| 2026-02 | 29196 | 5.32% |
| 2026-01 | 32486 | 5.92% |
| 2025-12 | 32063 | 5.84% |
| 2025-11 | 26211 | 4.78% |
| 2025-10 | 4460 | 0.81% |
Active Stores by Launch Year
Currently, 1,614,930 active stores in Custom are tracked in our database , with the most stores launched in 2026 (509,542 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
509,542 active stores
195,011 active stores
113,698 active stores
85,649 active stores
70,919 active stores
77,794 active stores
75,809 active stores
56,502 active stores
58,470 active stores
54,125 active stores
30,494 active stores
26,320 active stores
27,044 active stores
38,340 active stores
23,829 active stores
Distribution by Launch Year
31.6% of tracked active stores
12.1% of tracked active stores
7.0% of tracked active stores
5.3% of tracked active stores
4.4% of tracked active stores
4.8% of tracked active stores
4.7% of tracked active stores
3.5% of tracked active stores
3.6% of tracked active stores
3.4% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 509542 | 31.55% |
| 2025 | 195011 | 12.08% |
| 2024 | 113698 | 7.04% |
| 2023 | 85649 | 5.30% |
| 2022 | 70919 | 4.39% |
| 2021 | 77794 | 4.82% |
| 2020 | 75809 | 4.69% |
| 2019 | 56502 | 3.50% |
| 2018 | 58470 | 3.62% |
| 2017 | 54125 | 3.35% |
| 2016 | 30494 | 1.89% |
| 2015 | 26320 | 1.63% |
| 2014 | 27044 | 1.67% |
| 2013 | 38340 | 2.37% |
| 2012 | 23829 | 1.48% |
Geographic Distribution
United States stores with 14.2% (233,712 active verified stores) , followed by Russia (8.9%) and India (4.6%) .
Base: 1,640,400 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
233,712 active verified stores
146,791 active verified stores
75,932 active verified stores
71,846 active verified stores
67,602 active verified stores
55,998 active verified stores
55,381 active verified stores
44,756 active verified stores
41,473 active verified stores
40,352 active verified stores
Visual Distribution
233,712 active verified stores
146,791 active verified stores
75,932 active verified stores
71,846 active verified stores
67,602 active verified stores
55,998 active verified stores
55,381 active verified stores
44,756 active verified stores
41,473 active verified stores
40,352 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 233712 | 14.25% |
| Russia | 146791 | 8.95% |
| India | 75932 | 4.63% |
| Germany | 71846 | 4.38% |
| Indonesia | 67602 | 4.12% |
| United Kingdom | 55998 | 3.41% |
| Japan | 55381 | 3.38% |
| Ukraine | 44756 | 2.73% |
| Turkey | 41473 | 2.53% |
| France | 40352 | 2.46% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Health & Beauty
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Jewelry & Watches
Custom - Sporting Goods & Outdoor Gear
Custom
Custom - Tools & Hardware
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.2m | 100.00% |
| Emails | 1.1m | 51.43% |
| Phones | 991.4k | 45.21% |
| Ecommerce platform | 2.2m | 100.00% |
| Couriers | 502.6k | 22.92% |
| Payment Providers | 799.3k | 36.45% |
| Categories | 1.9m | 88.75% |
| Social Media | 1.1m | 51.14% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Custom e-commerce landscape:
Analyze 1.6m verified e-commerce stores on Custom - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Custom e-commerce intelligence?
-
We track 1.6m verified Custom e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 28.5% of displayed detection occurrences (538,874 occurrences) , followed by Instagram (28.1%) and YouTube (11.1%) .
Base: 1,893,191 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
538,874 occurrences
532,910 occurrences
209,589 occurrences
158,075 occurrences
134,621 occurrences
94,903 occurrences
76,821 occurrences
64,573 occurrences
54,855 occurrences
27,970 occurrences
Visual Distribution
538,874 occurrences
532,910 occurrences
209,589 occurrences
158,075 occurrences
134,621 occurrences
94,903 occurrences
76,821 occurrences
64,573 occurrences
54,855 occurrences
27,970 occurrences