Custom Market Share & Real Store Usage
Explore 1.7m verified e-commerce stores built on Custom. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.7m domains. 1.7m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
1.7m verified active stores out of 1.7m detected · 100.0% verification rate
Categories Distribution
Clothing & Accessories stores with 16.9% of all stores (243,528 stores) , followed by Health & Beauty (13.6%) and Food & Beverages (9.8%) .
Base: 1,442,965 AI-verified stores with physical delivery and detected product categories (85.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
243,528 stores
196,916 stores
142,057 stores
107,247 stores
103,006 stores
94,051 stores
92,885 stores
84,415 stores
70,700 stores
69,158 stores
Visual Distribution
243,528 stores
196,916 stores
142,057 stores
107,247 stores
103,006 stores
94,051 stores
92,885 stores
84,415 stores
70,700 stores
69,158 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 243528 | 16.88% |
| Health & Beauty | 196916 | 13.65% |
| Food & Beverages | 142057 | 9.84% |
| Home & Garden | 107247 | 7.43% |
| Sporting Goods & Outdoor Gear | 103006 | 7.14% |
| Tools & Hardware | 94051 | 6.52% |
| Electronics & Technology | 92885 | 6.44% |
| Business & Industrial | 84415 | 5.85% |
| Gifts & Special Occasions | 70700 | 4.90% |
| Toys & Games | 69158 | 4.79% |
Payment Providers Distribution
PayPal stores with 26.3% among AI-verified physical stores (213,533 stores) , followed by MasterCard (14.2%) and American Express (10.5%) .
Base: 406,706 AI-verified physical stores with detectable payment providers (24.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
213,533 stores
115,141 stores
85,056 stores
67,148 stores
61,273 stores
59,819 stores
51,544 stores
44,713 stores
42,493 stores
18,202 stores
Visual Distribution
213,533 stores
115,141 stores
85,056 stores
67,148 stores
61,273 stores
59,819 stores
51,544 stores
44,713 stores
42,493 stores
18,202 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 213533 | 26.32% |
| MasterCard | 115141 | 14.19% |
| American Express | 85056 | 10.48% |
| VISA | 67148 | 8.28% |
| Apple Pay | 61273 | 7.55% |
| Klarna | 59819 | 7.37% |
| Stripe Connect | 51544 | 6.35% |
| JCB | 44713 | 5.51% |
| Google Pay | 42493 | 5.24% |
| AfterPay | 18202 | 2.24% |
Shipping Carriers Distribution
UPS stores with 16.3% among AI-verified physical stores (72,108 stores) , followed by DHL (15.7%) and USPS (12.7%) .
Base: 324,727 AI-verified physical stores with detectable shipping carriers (19.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
72,108 stores
69,651 stores
56,222 stores
44,026 stores
42,239 stores
36,907 stores
35,939 stores
26,150 stores
11,394 stores
10,538 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 72108 | 16.30% |
| DHL | 69651 | 15.74% |
| USPS | 56222 | 12.71% |
| FedEx | 44026 | 9.95% |
| СДЭК | 42239 | 9.55% |
| DPD | 36907 | 8.34% |
| Почта России | 35939 | 8.12% |
| GLS | 26150 | 5.91% |
| Hermes | 11394 | 2.57% |
| 4PX | 10538 | 2.38% |
Store Launch Timeline
Over the past 12 months, 470,647 new stores were launched in Custom , with the highest activity in 2026-04 (84,041 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
84,041 stores launched
65,685 stores launched
34,195 stores launched
41,114 stores launched
41,443 stores launched
35,822 stores launched
33,327 stores launched
31,291 stores launched
31,650 stores launched
29,505 stores launched
29,026 stores launched
13,548 stores launched
Monthly Trend
17.9% of last 12 months
14.0% of last 12 months
7.3% of last 12 months
8.7% of last 12 months
8.8% of last 12 months
7.6% of last 12 months
7.1% of last 12 months
6.6% of last 12 months
6.7% of last 12 months
6.3% of last 12 months
6.2% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 84041 | 17.86% |
| 2026-03 | 65685 | 13.96% |
| 2026-02 | 34195 | 7.27% |
| 2026-01 | 41114 | 8.74% |
| 2025-12 | 41443 | 8.81% |
| 2025-11 | 35822 | 7.61% |
| 2025-10 | 33327 | 7.08% |
| 2025-09 | 31291 | 6.65% |
| 2025-08 | 31650 | 6.72% |
| 2025-07 | 29505 | 6.27% |
| 2025-06 | 29026 | 6.17% |
| 2025-05 | 13548 | 2.88% |
Active Stores by Launch Year
Currently, 1,652,256 active stores in Custom are tracked in our database , with the most stores launched in 2026 (232,816 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
232,816 active stores
321,953 active stores
152,000 active stores
103,220 active stores
86,501 active stores
94,530 active stores
90,181 active stores
66,670 active stores
69,205 active stores
64,590 active stores
37,673 active stores
31,553 active stores
31,877 active stores
45,249 active stores
27,808 active stores
Distribution by Launch Year
14.1% of tracked active stores
19.5% of tracked active stores
9.2% of tracked active stores
6.2% of tracked active stores
5.2% of tracked active stores
5.7% of tracked active stores
5.5% of tracked active stores
4.0% of tracked active stores
4.2% of tracked active stores
3.9% of tracked active stores
2.3% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.7% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 232816 | 14.09% |
| 2025 | 321953 | 19.49% |
| 2024 | 152000 | 9.20% |
| 2023 | 103220 | 6.25% |
| 2022 | 86501 | 5.24% |
| 2021 | 94530 | 5.72% |
| 2020 | 90181 | 5.46% |
| 2019 | 66670 | 4.04% |
| 2018 | 69205 | 4.19% |
| 2017 | 64590 | 3.91% |
| 2016 | 37673 | 2.28% |
| 2015 | 31553 | 1.91% |
| 2014 | 31877 | 1.93% |
| 2013 | 45249 | 2.74% |
| 2012 | 27808 | 1.68% |
Geographic Distribution
United States stores with 22.7% (252,316 AI-verified stores) , followed by Russia (16.5%) and Germany (7.2%) .
Base: 1,110,694 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
252,316 AI-verified stores
183,467 AI-verified stores
79,858 AI-verified stores
62,541 AI-verified stores
57,326 AI-verified stores
53,039 AI-verified stores
50,975 AI-verified stores
41,621 AI-verified stores
38,678 AI-verified stores
36,657 AI-verified stores
Visual Distribution
252,316 AI-verified stores
183,467 AI-verified stores
79,858 AI-verified stores
62,541 AI-verified stores
57,326 AI-verified stores
53,039 AI-verified stores
50,975 AI-verified stores
41,621 AI-verified stores
38,678 AI-verified stores
36,657 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 252316 | 22.72% |
| Russia | 183467 | 16.52% |
| Germany | 79858 | 7.19% |
| Japan | 62541 | 5.63% |
| Ukraine | 57326 | 5.16% |
| United Kingdom | 53039 | 4.78% |
| India | 50975 | 4.59% |
| France | 41621 | 3.75% |
| Vietnam | 38678 | 3.48% |
| Netherlands | 36657 | 3.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Health & Beauty
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Custom - Jewelry & Watches
Custom - Home & Garden
Custom - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 873.5k | 51.85% |
| Phones | 698.0k | 41.43% |
| Ecommerce platform | 1.7m | 100.00% |
| Couriers | 324.7k | 19.27% |
| Payment Providers | 406.7k | 24.14% |
| Categories | 1.5m | 87.86% |
| Social Media | 786.6k | 46.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Custom e-commerce landscape:
Analyze 1.7m verified e-commerce stores on Custom - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Custom e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Custom e-commerce intelligence?
-
We track 1.7m verified Custom e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 29.5% among stores with at least one detectable social profile (579,446 stores) , followed by Instagram (27.5%) and YouTube (12.2%) .
Base: 786,625 stores with any detectable social profile (46.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
579,446 stores
539,251 stores
238,756 stores
173,877 stores
102,358 stores
96,225 stores
88,324 stores
81,350 stores
54,380 stores
7,841 stores
Visual Distribution
579,446 stores
539,251 stores
238,756 stores
173,877 stores
102,358 stores
96,225 stores
88,324 stores
81,350 stores
54,380 stores
7,841 stores