Turkey E-commerce Market
Explore 145.5k verified e-commerce stores in the Turkey. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 229.5k with e-commerce signals. 145.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 26.4% of stores with physical delivery (35,797 stores) , followed by Custom (26.1%) and Shopify (12.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
35,797 stores
35,364 stores
16,247 stores
12,702 stores
9,738 stores
8,183 stores
7,387 stores
7,201 stores
1,461 stores
1,419 stores
Visual Distribution
35,797 stores
35,364 stores
16,247 stores
12,702 stores
9,738 stores
8,183 stores
7,387 stores
7,201 stores
1,461 stores
1,419 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 35797 | 26.42% |
| Custom | 35364 | 26.10% |
| Shopify | 16247 | 11.99% |
| Ikas | 12702 | 9.37% |
| Ticimax | 9738 | 7.19% |
| Ideasoft | 8183 | 6.04% |
| OpenCart | 7387 | 5.45% |
| Wix eCommerce | 7201 | 5.31% |
| Mağazan Olsun | 1461 | 1.08% |
| SoftTr | 1419 | 1.05% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 44.8% share of all Turkey e-commerce stores (94,467) , with Custom at 16.8% and Shopify at 8.0% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
94,467 stores
35,364 stores
16,879 stores
13,486 stores
9,865 stores
9,035 stores
9,206 stores
19,591 stores
1,478 stores
1,427 stores
Visual Distribution
94,467 stores
35,364 stores
16,879 stores
13,486 stores
9,865 stores
9,035 stores
9,206 stores
19,591 stores
1,478 stores
1,427 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 94467 | 44.81% |
| Custom | 35364 | 16.78% |
| Shopify | 16879 | 8.01% |
| Ikas | 13486 | 6.40% |
| Ticimax | 9865 | 4.68% |
| Ideasoft | 9035 | 4.29% |
| OpenCart | 9206 | 4.37% |
| Wix eCommerce | 19591 | 9.29% |
| Mağazan Olsun | 1478 | 0.70% |
| SoftTr | 1427 | 0.68% |
Categories Distribution
Clothing & Accessories stores with 21.0% of all stores (25,976 stores) , followed by Food & Beverages (12.2%) and Health & Beauty (10.3%) .
Base: 123,959 AI-verified stores with physical delivery and detected product categories (85.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
25,976 stores
15,116 stores
12,716 stores
12,438 stores
8,882 stores
6,926 stores
6,874 stores
6,416 stores
5,545 stores
4,954 stores
Visual Distribution
25,976 stores
15,116 stores
12,716 stores
12,438 stores
8,882 stores
6,926 stores
6,874 stores
6,416 stores
5,545 stores
4,954 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 25976 | 20.96% |
| Food & Beverages | 15116 | 12.19% |
| Health & Beauty | 12716 | 10.26% |
| Home & Garden | 12438 | 10.03% |
| Electronics & Technology | 8882 | 7.17% |
| Jewelry & Watches | 6926 | 5.59% |
| Business & Industrial | 6874 | 5.55% |
| Furniture & Home Decor | 6416 | 5.18% |
| Vehicles & Parts | 5545 | 4.47% |
| Tools & Hardware | 4954 | 4.00% |
Payment Providers Distribution
MasterCard stores with 42.1% among AI-verified physical stores (4,885 stores) , followed by American Express (13.3%) and PayPal (13.2%) .
Base: 8,522 AI-verified physical stores with detectable payment providers (5.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,885 stores
1,538 stores
1,526 stores
1,432 stores
716 stores
344 stores
262 stores
200 stores
189 stores
141 stores
Visual Distribution
4,885 stores
1,538 stores
1,526 stores
1,432 stores
716 stores
344 stores
262 stores
200 stores
189 stores
141 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 4885 | 42.10% |
| American Express | 1538 | 13.25% |
| PayPal | 1526 | 13.15% |
| Stripe Connect | 1432 | 12.34% |
| VISA | 716 | 6.17% |
| Bolt | 344 | 2.96% |
| BitCoin | 262 | 2.26% |
| Apple Pay | 200 | 1.72% |
| JCB | 189 | 1.63% |
| Google Pay | 141 | 1.22% |
Shipping Carriers Distribution
DHL stores with 36.6% among AI-verified physical stores (3,191 stores) , followed by UPS (33.7%) and FedEx (7.4%) .
Base: 7,117 AI-verified physical stores with detectable shipping carriers (4.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,191 stores
2,942 stores
642 stores
567 stores
336 stores
296 stores
147 stores
119 stores
96 stores
82 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3191 | 36.59% |
| UPS | 2942 | 33.74% |
| FedEx | 642 | 7.36% |
| Hermes | 567 | 6.50% |
| TNT | 336 | 3.85% |
| USPS | 296 | 3.39% |
| GLS | 147 | 1.69% |
| Speedy | 119 | 1.36% |
| ASM | 96 | 1.10% |
| Aramex | 82 | 0.94% |
Store Launch Timeline
Over the past 12 months, 38,641 new stores were launched in Turkey , with the highest activity in 2026-04 (4,647 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,647 stores launched
3,731 stores launched
3,655 stores launched
3,806 stores launched
3,894 stores launched
3,517 stores launched
3,111 stores launched
2,775 stores launched
2,802 stores launched
2,981 stores launched
2,337 stores launched
1,385 stores launched
Monthly Trend
12.0% of last 12 months
9.7% of last 12 months
9.5% of last 12 months
9.8% of last 12 months
10.1% of last 12 months
9.1% of last 12 months
8.1% of last 12 months
7.2% of last 12 months
7.3% of last 12 months
7.7% of last 12 months
6.0% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 4647 | 12.03% |
| 2026-03 | 3731 | 9.66% |
| 2026-02 | 3655 | 9.46% |
| 2026-01 | 3806 | 9.85% |
| 2025-12 | 3894 | 10.08% |
| 2025-11 | 3517 | 9.10% |
| 2025-10 | 3111 | 8.05% |
| 2025-09 | 2775 | 7.18% |
| 2025-08 | 2802 | 7.25% |
| 2025-07 | 2981 | 7.71% |
| 2025-06 | 2337 | 6.05% |
| 2025-05 | 1385 | 3.58% |
Active Stores by Launch Year
Currently, 143,783 active stores in Turkey are tracked in our database , with the most stores launched in 2026 (16,415 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16,415 active stores
31,320 active stores
15,149 active stores
10,188 active stores
9,123 active stores
8,696 active stores
8,606 active stores
5,649 active stores
5,138 active stores
4,375 active stores
2,765 active stores
2,726 active stores
3,480 active stores
4,361 active stores
2,775 active stores
Distribution by Launch Year
11.4% of tracked active stores
21.8% of tracked active stores
10.5% of tracked active stores
7.1% of tracked active stores
6.3% of tracked active stores
6.0% of tracked active stores
6.0% of tracked active stores
3.9% of tracked active stores
3.6% of tracked active stores
3.0% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
3.0% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16415 | 11.42% |
| 2025 | 31320 | 21.78% |
| 2024 | 15149 | 10.54% |
| 2023 | 10188 | 7.09% |
| 2022 | 9123 | 6.34% |
| 2021 | 8696 | 6.05% |
| 2020 | 8606 | 5.99% |
| 2019 | 5649 | 3.93% |
| 2018 | 5138 | 3.57% |
| 2017 | 4375 | 3.04% |
| 2016 | 2765 | 1.92% |
| 2015 | 2726 | 1.90% |
| 2014 | 3480 | 2.42% |
| 2013 | 4361 | 3.03% |
| 2012 | 2775 | 1.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
nopCommerce with Venture Theme and SevenSpikes Plugins
Custom
Custom - Electronics & Technology
Custom - Baby & Toddler
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Custom - Gifts & Special Occasions
WooCommerce - Sporting Goods & Outdoor Gear
OpenCart - Electronics & Technology
Custom - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 145.5k | 100.00% |
| Emails | 70.3k | 48.31% |
| Phones | 60.0k | 41.26% |
| Ecommerce platform | 145.5k | 100.00% |
| Couriers | 7.1k | 4.89% |
| Payment Providers | 8.5k | 5.86% |
| Categories | 129.3k | 88.87% |
| Social Media | 100.6k | 69.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Turkey e-commerce landscape:
Analyze 145.5k verified e-commerce stores in Turkey - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Turkey e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Turkey e-commerce intelligence?
-
We track 145.5k verified Turkey e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.6% among stores with at least one detectable social profile (87,548 stores) , followed by Facebook (24.0%) and YouTube (10.2%) .
Base: 100,607 stores with any detectable social profile (69.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
87,548 stores
64,421 stores
27,478 stores
21,533 stores
21,371 stores
14,074 stores
13,617 stores
9,326 stores
8,733 stores
355 stores
Visual Distribution
87,548 stores
64,421 stores
27,478 stores
21,533 stores
21,371 stores
14,074 stores
13,617 stores
9,326 stores
8,733 stores
355 stores