Turkey E-commerce Market
Explore 145.8k verified e-commerce stores in the Turkey. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 253.6k with e-commerce signals. 145.8k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 28.4% of stores with physical delivery (41,473 stores) , followed by WooCommerce (22.4%) and Shopify (11.7%) .
Base: 145,844 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
41,473 stores
32,650 stores
17,061 stores
16,179 stores
9,006 stores
8,989 stores
7,233 stores
5,813 stores
1,290 stores
1,212 stores
Visual Distribution
41,473 stores
32,650 stores
17,061 stores
16,179 stores
9,006 stores
8,989 stores
7,233 stores
5,813 stores
1,290 stores
1,212 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 41473 | 28.44% |
| WooCommerce | 32650 | 22.39% |
| Shopify | 17061 | 11.70% |
| Ikas | 16179 | 11.09% |
| Ticimax | 9006 | 6.18% |
| OpenCart | 8989 | 6.16% |
| Ideasoft | 7233 | 4.96% |
| Wix eCommerce | 5813 | 3.99% |
| SoftTr | 1290 | 0.88% |
| PrestaShop | 1212 | 0.83% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 18.6% share of detected Turkey e-commerce signals (47,070) , with WooCommerce at 36.3% and Shopify at 8.2% (October 2026) .
Base: 253,552 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
47,070 websites
92,143 websites
20,719 websites
18,085 websites
10,140 websites
11,744 websites
9,498 websites
28,412 websites
1,415 websites
1,565 websites
Visual Distribution
47,070 websites
92,143 websites
20,719 websites
18,085 websites
10,140 websites
11,744 websites
9,498 websites
28,412 websites
1,415 websites
1,565 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 47070 | 18.56% |
| WooCommerce | 92143 | 36.34% |
| Shopify | 20719 | 8.17% |
| Ikas | 18085 | 7.13% |
| Ticimax | 10140 | 4.00% |
| OpenCart | 11744 | 4.63% |
| Ideasoft | 9498 | 3.75% |
| Wix eCommerce | 28412 | 11.21% |
| SoftTr | 1415 | 0.56% |
| PrestaShop | 1565 | 0.62% |
Categories Distribution
Clothing & Accessories stores with 18.4% of all stores (26,763 stores) , followed by Food & Beverages (10.3%) and Home & Garden (8.7%) .
Base: 145,844 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
26,763 stores
14,991 stores
12,625 stores
11,919 stores
8,762 stores
7,245 stores
6,803 stores
6,426 stores
5,882 stores
5,283 stores
Visual Distribution
26,763 stores
14,991 stores
12,625 stores
11,919 stores
8,762 stores
7,245 stores
6,803 stores
6,426 stores
5,882 stores
5,283 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 26763 | 18.35% |
| Food & Beverages | 14991 | 10.28% |
| Home & Garden | 12625 | 8.66% |
| Health & Beauty | 11919 | 8.17% |
| Electronics & Technology | 8762 | 6.01% |
| Jewelry & Watches | 7245 | 4.97% |
| Business & Industrial | 6803 | 4.66% |
| Furniture & Home Decor | 6426 | 4.41% |
| Vehicles & Parts | 5882 | 4.03% |
| Gifts & Special Occasions | 5283 | 3.62% |
Payment Providers Distribution
VISA accounts for 20.4% of displayed detection occurrences (15,873 occurrences) , followed by MasterCard (19.1%) and PayTR (14.8%) .
Base: 77,940 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
15,873 occurrences
14,911 occurrences
11,560 occurrences
8,993 occurrences
6,441 occurrences
6,253 occurrences
5,360 occurrences
3,863 occurrences
2,417 occurrences
2,269 occurrences
Visual Distribution
15,873 occurrences
14,911 occurrences
11,560 occurrences
8,993 occurrences
6,441 occurrences
6,253 occurrences
5,360 occurrences
3,863 occurrences
2,417 occurrences
2,269 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 15873 | 20.37% |
| MasterCard | 14911 | 19.13% |
| PayTR | 11560 | 14.83% |
| iyzico | 8993 | 11.54% |
| American Express | 6441 | 8.26% |
| PayPal | 6253 | 8.02% |
| Vindi | 5360 | 6.88% |
| Discover | 3863 | 4.96% |
| Apple Pay | 2417 | 3.10% |
| Stripe | 2269 | 2.91% |
Shipping Carriers Distribution
Yurtiçi Kargo accounts for 26.7% of displayed detection occurrences (11,803 occurrences) , followed by Aras Kargo (18.1%) and DHL (13.8%) .
Base: 44,136 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
11,803 occurrences
8,003 occurrences
6,098 occurrences
3,601 occurrences
3,521 occurrences
3,513 occurrences
3,115 occurrences
2,777 occurrences
1,350 occurrences
355 occurrences
Visual Distribution
11,803 occurrences
8,003 occurrences
6,098 occurrences
3,601 occurrences
3,521 occurrences
3,513 occurrences
3,115 occurrences
2,777 occurrences
1,350 occurrences
355 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Yurtiçi Kargo | 11803 | 26.74% |
| Aras Kargo | 8003 | 18.13% |
| DHL | 6098 | 13.82% |
| MNG Kargo | 3601 | 8.16% |
| Sürat Kargo | 3521 | 7.98% |
| PTT Kargo | 3513 | 7.96% |
| HepsiJET | 3115 | 7.06% |
| UPS | 2777 | 6.29% |
| FedEx | 1350 | 3.06% |
| USPS | 355 | 0.80% |
Store Launch Timeline
Over the past 12 months, 41,164 new stores were launched in Turkey , with the highest activity in 2026-09 (5,352 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,352 stores launched
4,594 stores launched
4,555 stores launched
3,856 stores launched
3,428 stores launched
3,373 stores launched
3,037 stores launched
2,969 stores launched
3,263 stores launched
3,238 stores launched
3,009 stores launched
490 stores launched
Monthly Trend
13.0% of last 12 months
11.2% of last 12 months
11.1% of last 12 months
9.4% of last 12 months
8.3% of last 12 months
8.2% of last 12 months
7.4% of last 12 months
7.2% of last 12 months
7.9% of last 12 months
7.9% of last 12 months
7.3% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 5352 | 13.00% |
| 2026-08 | 4594 | 11.16% |
| 2026-07 | 4555 | 11.07% |
| 2026-06 | 3856 | 9.37% |
| 2026-05 | 3428 | 8.33% |
| 2026-04 | 3373 | 8.19% |
| 2026-03 | 3037 | 7.38% |
| 2026-02 | 2969 | 7.21% |
| 2026-01 | 3263 | 7.93% |
| 2025-12 | 3238 | 7.87% |
| 2025-11 | 3009 | 7.31% |
| 2025-10 | 490 | 1.19% |
Active Stores by Launch Year
Currently, 144,653 active stores in Turkey are tracked in our database , with the most stores launched in 2026 (35,876 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35,876 active stores
22,176 active stores
12,540 active stores
9,086 active stores
7,955 active stores
7,991 active stores
7,985 active stores
5,300 active stores
4,812 active stores
4,158 active stores
2,532 active stores
2,478 active stores
3,338 active stores
3,953 active stores
2,583 active stores
Distribution by Launch Year
24.8% of tracked active stores
15.3% of tracked active stores
8.7% of tracked active stores
6.3% of tracked active stores
5.5% of tracked active stores
5.5% of tracked active stores
5.5% of tracked active stores
3.7% of tracked active stores
3.3% of tracked active stores
2.9% of tracked active stores
1.8% of tracked active stores
1.7% of tracked active stores
2.3% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35876 | 24.80% |
| 2025 | 22176 | 15.33% |
| 2024 | 12540 | 8.67% |
| 2023 | 9086 | 6.28% |
| 2022 | 7955 | 5.50% |
| 2021 | 7991 | 5.52% |
| 2020 | 7985 | 5.52% |
| 2019 | 5300 | 3.66% |
| 2018 | 4812 | 3.33% |
| 2017 | 4158 | 2.87% |
| 2016 | 2532 | 1.75% |
| 2015 | 2478 | 1.71% |
| 2014 | 3338 | 2.31% |
| 2013 | 3953 | 2.73% |
| 2012 | 2583 | 1.79% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom - Electronics & Technology
Custom - Baby & Toddler
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Shopify
Wix eCommerce - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 145.8k | 100.00% |
| Emails | 98.3k | 67.40% |
| Phones | 76.4k | 52.37% |
| Ecommerce platform | 145.8k | 100.00% |
| Couriers | 29.8k | 20.40% |
| Payment Providers | 42.4k | 29.05% |
| Categories | 130.1k | 89.18% |
| Social Media | 99.6k | 68.31% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Turkey e-commerce landscape:
Analyze 145.8k verified e-commerce stores in Turkey - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Turkey e-commerce intelligence?
-
We track 145.8k verified Turkey e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.5% of displayed detection occurrences (88,496 occurrences) , followed by Facebook (23.6%) and YouTube (10.2%) .
Base: 256,480 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
88,496 occurrences
60,556 occurrences
26,120 occurrences
18,773 occurrences
17,718 occurrences
12,781 occurrences
12,656 occurrences
9,843 occurrences
9,194 occurrences
343 occurrences
Visual Distribution
88,496 occurrences
60,556 occurrences
26,120 occurrences
18,773 occurrences
17,718 occurrences
12,781 occurrences
12,656 occurrences
9,843 occurrences
9,194 occurrences
343 occurrences