Turkey E-commerce Market
Explore 136.5k verified e-commerce stores in the Turkey. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 213.5k with e-commerce signals. 136.5k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 24.9% of stores with physical delivery (33,948 stores) , followed by WooCommerce (24.7%) and Shopify (10.2%) .
Base: 136,531 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
33,948 stores
33,687 stores
13,975 stores
12,762 stores
9,508 stores
7,555 stores
6,870 stores
6,782 stores
1,463 stores
1,360 stores
Visual Distribution
33,948 stores
33,687 stores
13,975 stores
12,762 stores
9,508 stores
7,555 stores
6,870 stores
6,782 stores
1,463 stores
1,360 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 33948 | 24.86% |
| WooCommerce | 33687 | 24.67% |
| Shopify | 13975 | 10.24% |
| Ikas | 12762 | 9.35% |
| Ticimax | 9508 | 6.96% |
| Ideasoft | 7555 | 5.53% |
| Wix eCommerce | 6870 | 5.03% |
| OpenCart | 6782 | 4.97% |
| Mağazan Olsun | 1463 | 1.07% |
| SoftTr | 1360 | 1.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 15.9% share of detected Turkey e-commerce signals (33,948) , with WooCommerce at 41.5% and Shopify at 6.8% (June 2026) .
Base: 213,517 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
33,948 websites
88,565 websites
14,510 websites
13,525 websites
9,634 websites
8,343 websites
18,722 websites
8,468 websites
1,479 websites
1,370 websites
Visual Distribution
33,948 websites
88,565 websites
14,510 websites
13,525 websites
9,634 websites
8,343 websites
18,722 websites
8,468 websites
1,479 websites
1,370 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 33948 | 15.90% |
| WooCommerce | 88565 | 41.48% |
| Shopify | 14510 | 6.80% |
| Ikas | 13525 | 6.33% |
| Ticimax | 9634 | 4.51% |
| Ideasoft | 8343 | 3.91% |
| Wix eCommerce | 18722 | 8.77% |
| OpenCart | 8468 | 3.97% |
| Mağazan Olsun | 1479 | 0.69% |
| SoftTr | 1370 | 0.64% |
Categories Distribution
Clothing & Accessories stores with 17.9% of all stores (24,477 stores) , followed by Food & Beverages (10.6%) and Home & Garden (8.7%) .
Base: 136,531 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
24,477 stores
14,406 stores
11,836 stores
11,763 stores
8,170 stores
6,540 stores
6,539 stores
6,048 stores
5,324 stores
4,730 stores
Visual Distribution
24,477 stores
14,406 stores
11,836 stores
11,763 stores
8,170 stores
6,540 stores
6,539 stores
6,048 stores
5,324 stores
4,730 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 24477 | 17.93% |
| Food & Beverages | 14406 | 10.55% |
| Home & Garden | 11836 | 8.67% |
| Health & Beauty | 11763 | 8.62% |
| Electronics & Technology | 8170 | 5.98% |
| Jewelry & Watches | 6540 | 4.79% |
| Business & Industrial | 6539 | 4.79% |
| Furniture & Home Decor | 6048 | 4.43% |
| Vehicles & Parts | 5324 | 3.90% |
| Tools & Hardware | 4730 | 3.46% |
Payment Providers Distribution
MasterCard accounts for 42.4% of displayed detection occurrences (4,705 occurrences) , followed by PayPal (13.5%) and American Express (13.3%) .
Base: 11,090 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
4,705 occurrences
1,494 occurrences
1,470 occurrences
1,388 occurrences
777 occurrences
362 occurrences
269 occurrences
253 occurrences
188 occurrences
184 occurrences
Visual Distribution
4,705 occurrences
1,494 occurrences
1,470 occurrences
1,388 occurrences
777 occurrences
362 occurrences
269 occurrences
253 occurrences
188 occurrences
184 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 4705 | 42.43% |
| PayPal | 1494 | 13.47% |
| American Express | 1470 | 13.26% |
| Stripe Connect | 1388 | 12.52% |
| VISA | 777 | 7.01% |
| Bolt | 362 | 3.26% |
| Apple Pay | 269 | 2.43% |
| BitCoin | 253 | 2.28% |
| Google Pay | 188 | 1.70% |
| JCB | 184 | 1.66% |
Shipping Carriers Distribution
DHL accounts for 38.1% of displayed detection occurrences (3,105 occurrences) , followed by UPS (34.5%) and FedEx (7.8%) .
Base: 8,150 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
3,105 occurrences
2,809 occurrences
632 occurrences
553 occurrences
320 occurrences
277 occurrences
150 occurrences
122 occurrences
105 occurrences
77 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 3105 | 38.10% |
| UPS | 2809 | 34.47% |
| FedEx | 632 | 7.75% |
| Hermes | 553 | 6.79% |
| TNT | 320 | 3.93% |
| USPS | 277 | 3.40% |
| GLS | 150 | 1.84% |
| Speedy | 122 | 1.50% |
| ASM | 105 | 1.29% |
| ELTA | 77 | 0.94% |
Store Launch Timeline
Over the past 12 months, 35,536 new stores were launched in Turkey , with the highest activity in 2026-05 (3,833 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,833 stores launched
3,914 stores launched
3,237 stores launched
3,068 stores launched
3,278 stores launched
3,410 stores launched
3,118 stores launched
2,805 stores launched
2,498 stores launched
2,555 stores launched
2,742 stores launched
1,078 stores launched
Monthly Trend
10.8% of last 12 months
11.0% of last 12 months
9.1% of last 12 months
8.6% of last 12 months
9.2% of last 12 months
9.6% of last 12 months
8.8% of last 12 months
7.9% of last 12 months
7.0% of last 12 months
7.2% of last 12 months
7.7% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3833 | 10.79% |
| 2026-04 | 3914 | 11.01% |
| 2026-03 | 3237 | 9.11% |
| 2026-02 | 3068 | 8.63% |
| 2026-01 | 3278 | 9.22% |
| 2025-12 | 3410 | 9.60% |
| 2025-11 | 3118 | 8.77% |
| 2025-10 | 2805 | 7.89% |
| 2025-09 | 2498 | 7.03% |
| 2025-08 | 2555 | 7.19% |
| 2025-07 | 2742 | 7.72% |
| 2025-06 | 1078 | 3.03% |
Active Stores by Launch Year
Currently, 134,935 active stores in Turkey are tracked in our database , with the most stores launched in 2026 (17,653 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,653 active stores
27,376 active stores
13,883 active stores
9,415 active stores
8,454 active stores
8,192 active stores
8,105 active stores
5,315 active stores
4,798 active stores
4,122 active stores
2,620 active stores
2,575 active stores
3,315 active stores
4,118 active stores
2,662 active stores
Distribution by Launch Year
13.1% of tracked active stores
20.3% of tracked active stores
10.3% of tracked active stores
7.0% of tracked active stores
6.3% of tracked active stores
6.1% of tracked active stores
6.0% of tracked active stores
3.9% of tracked active stores
3.6% of tracked active stores
3.1% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
3.1% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17653 | 13.08% |
| 2025 | 27376 | 20.29% |
| 2024 | 13883 | 10.29% |
| 2023 | 9415 | 6.98% |
| 2022 | 8454 | 6.27% |
| 2021 | 8192 | 6.07% |
| 2020 | 8105 | 6.01% |
| 2019 | 5315 | 3.94% |
| 2018 | 4798 | 3.56% |
| 2017 | 4122 | 3.05% |
| 2016 | 2620 | 1.94% |
| 2015 | 2575 | 1.91% |
| 2014 | 3315 | 2.46% |
| 2013 | 4118 | 3.05% |
| 2012 | 2662 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom
Custom - Baby & Toddler
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Custom - Gifts & Special Occasions
Shopify - Furniture & Home Decor
Custom - Gifts & Special Occasions
Shopify - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 136.5k | 100.00% |
| Emails | 64.6k | 47.28% |
| Phones | 55.9k | 40.97% |
| Ecommerce platform | 136.5k | 100.00% |
| Couriers | 6.9k | 5.09% |
| Payment Providers | 8.3k | 6.08% |
| Categories | 122.1k | 89.45% |
| Social Media | 95.3k | 69.81% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Turkey e-commerce landscape:
Analyze 136.5k verified e-commerce stores in Turkey - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Turkey e-commerce intelligence?
-
We track 136.5k verified Turkey e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.8% of displayed detection occurrences (83,365 occurrences) , followed by Facebook (24.0%) and YouTube (10.3%) .
Base: 253,964 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
83,365 occurrences
60,897 occurrences
26,146 occurrences
19,998 occurrences
19,909 occurrences
13,162 occurrences
12,893 occurrences
8,821 occurrences
8,444 occurrences
329 occurrences
Visual Distribution
83,365 occurrences
60,897 occurrences
26,146 occurrences
19,998 occurrences
19,909 occurrences
13,162 occurrences
12,893 occurrences
8,821 occurrences
8,444 occurrences
329 occurrences