Turkey E-commerce Database

Explore 132.0k verified e-commerce stores in the Turkey. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 214.4k with e-commerce signals. 132.0k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Custom leads with 35.2% of stores with physical delivery (45,733 stores) , followed by WooCommerce (26.9%) and Shopify (13.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 35.2%

45,733 stores

34,954 stores

Shopify 13.1%

16,949 stores

Ikas 9.0%

11,749 stores

8,589 stores

7,529 stores

1,585 stores

1,351 stores

1,009 stores

428 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Turkey
Platform Stores with Physical Delivery Percentage
Custom 45733 35.21%
WooCommerce 34954 26.91%
Shopify 16949 13.05%
Ikas 11749 9.05%
OpenCart 8589 6.61%
Wix eCommerce 7529 5.80%
PrestaShop 1585 1.22%
SoftTr 1351 1.04%
Qukasoft 1009 0.78%
nopCommerce 428 0.33%

Categories Distribution

Clothing & Accessories leads with 24.5% of all stores (26,278 stores) , followed by Health & Beauty (12.7%) and Food & Beverages (11.2%) .

Base: 107,146 AI-verified stores with physical delivery and detected product categories (81.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 24.5%

26,278 stores

Health & Beauty 12.7%

13,653 stores

Food & Beverages 11.2%

11,962 stores

Electronics & Technology 9.6%

10,336 stores

Home & Garden 7.3%

7,826 stores

Furniture & Home Decor 6.8%

7,268 stores

Jewelry & Watches 6.7%

7,158 stores

Gifts & Special Occasions 4.2%

4,509 stores

Vehicles & Parts 4.1%

4,375 stores

Business & Industrial 2.9%

3,139 stores

Visual Distribution

Distribution of top 10 Turkey store categories (March 2026)
Distribution of categories in Turkey e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 26278 24.53%
Health & Beauty 13653 12.74%
Food & Beverages 11962 11.16%
Electronics & Technology 10336 9.65%
Home & Garden 7826 7.30%
Furniture & Home Decor 7268 6.78%
Jewelry & Watches 7158 6.68%
Gifts & Special Occasions 4509 4.21%
Vehicles & Parts 4375 4.08%
Business & Industrial 3139 2.93%
Tools & Hardware 2838 2.65%
Pets & Pet Supplies 2235 2.09%
Sporting Goods & Outdoor Gear 1994 1.86%
Baby & Toddler 1966 1.83%
Arts & Entertainment 1609 1.50%

Payment Providers Distribution

MasterCard leads with 42.8% among AI-verified physical stores (5,753 stores) , followed by American Express (18.8%) and PayPal (11.2%) .

Base: 9,295 AI-verified physical stores with detectable payment providers (7.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

5,753 stores

2,529 stores

PayPal 11.2%

1,507 stores

1,492 stores

VISA 4.4%

597 stores

Bolt 2.5%

340 stores

256 stores

207 stores

JCB 1.5%

205 stores

162 stores

Visual Distribution

Distribution of top 10 Turkey payment providers (March 2026)
Distribution of payment providers in Turkey e-commerce stores
Payment Provider Store Count Market Share
MasterCard 5753 42.78%
American Express 2529 18.80%
PayPal 1507 11.21%
Stripe Connect 1492 11.09%
VISA 597 4.44%
Bolt 340 2.53%
BitCoin 256 1.90%
Apple Pay 207 1.54%
JCB 205 1.52%
Google Pay 162 1.20%
PayU 146 1.09%
Klarna 130 0.97%
Mollie 48 0.36%
Skrill 41 0.30%
MasterPass 36 0.27%

Shipping Carriers Distribution

DHL leads with 36.1% among AI-verified physical stores (3,288 stores) , followed by UPS (33.1%) and FedEx (8.3%) .

Base: 7,237 AI-verified physical stores with detectable shipping carriers (5.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 36.1%

3,288 stores

UPS 33.1%

3,016 stores

FedEx 8.3%

755 stores

595 stores

USPS 3.9%

353 stores

TNT 3.8%

347 stores

GLS 1.5%

136 stores

130 stores

ASM 1.0%

91 stores

DPD 1.0%

89 stores

Visual Distribution

Distribution of top 10 Turkey shipping carriers (March 2026)
Distribution of shipping carriers in Turkey e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3288 36.13%
UPS 3016 33.14%
FedEx 755 8.30%
Hermes 595 6.54%
USPS 353 3.88%
TNT 347 3.81%
GLS 136 1.49%
Speedy 130 1.43%
ASM 91 1.00%
DPD 89 0.98%
Aramex 86 0.94%
ELTA 61 0.67%
JX 57 0.63%
TCS 51 0.56%
BRT 46 0.51%

Store Launch Timeline

Over the past 12 months, 37,385 new stores were launched in Turkey , with the highest activity in 2026-02 (3,927 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 10.5%

3,927 stores launched

2026-01 11.4%

4,256 stores launched

2025-12 11.2%

4,176 stores launched

2025-11 10.1%

3,780 stores launched

2025-10 8.8%

3,272 stores launched

2025-09 7.3%

2,744 stores launched

2025-08 7.5%

2,791 stores launched

2025-07 7.8%

2,917 stores launched

2025-06 6.1%

2,291 stores launched

2025-05 7.4%

2,757 stores launched

2025-04 6.3%

2,363 stores launched

2025-03 5.6%

2,111 stores launched

Monthly Trend

Monthly store launches in Turkey (March 2026)
Monthly store launches in Turkey over the past 12 months
Month Stores Launched Percentage
2026-02 3927 10.50%
2026-01 4256 11.38%
2025-12 4176 11.17%
2025-11 3780 10.11%
2025-10 3272 8.75%
2025-09 2744 7.34%
2025-08 2791 7.47%
2025-07 2917 7.80%
2025-06 2291 6.13%
2025-05 2757 7.37%
2025-04 2363 6.32%
2025-03 2111 5.65%

Active Stores by Launch Year

Currently, 130,252 active stores in Turkey are tracked in our database , with the most stores launched in 2026 (8,202 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.3%

8,202 active stores

2025 25.3%

32,910 active stores

2024 11.3%

14,711 active stores

2023 7.5%

9,809 active stores

2022 6.7%

8,700 active stores

2021 6.2%

8,093 active stores

2020 6.1%

7,921 active stores

2019 4.0%

5,189 active stores

2018 3.6%

4,714 active stores

2017 3.1%

4,016 active stores

2016 1.9%

2,471 active stores

2015 1.9%

2,492 active stores

2014 2.4%

3,124 active stores

2013 3.0%

3,916 active stores

2012 1.9%

2,466 active stores

Distribution by Launch Year

Active stores in Turkey by original launch year (March 2026)
Active stores in Turkey by launch year
Launch Year Active Stores Percentage
2026 8202 6.30%
2025 32910 25.27%
2024 14711 11.29%
2023 9809 7.53%
2022 8700 6.68%
2021 8093 6.21%
2020 7921 6.08%
2019 5189 3.98%
2018 4714 3.62%
2017 4016 3.08%
2016 2471 1.90%
2015 2492 1.91%
2014 3124 2.40%
2013 3916 3.01%
2012 2466 1.89%
2011 2338 1.79%
2010 1818 1.40%
2009 1493 1.15%
2008 1181 0.91%
2007 1038 0.80%
2006 749 0.58%
2005 645 0.50%
2004 649 0.50%
2003 384 0.29%
2002 389 0.30%
2001 329 0.25%
2000 215 0.17%
1999 121 0.09%
1998 82 0.06%
1997 62 0.05%
1996 23 0.02%
1995 2 0.00%

Social Media Usage

Instagram leads with 32.4% among stores with at least one detectable social profile (78,830 stores) , followed by Facebook (24.1%) and YouTube (10.1%) .

Base: 91,013 stores with any detectable social profile (68.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.4%

78,830 stores

Facebook 24.1%

58,565 stores

YouTube 10.1%

24,456 stores

Twitter 8.2%

19,842 stores

WhatsApp 7.8%

18,972 stores

Pinterest 5.4%

13,235 stores

LinkedIn 5.1%

12,299 stores

X 3.5%

8,453 stores

TikTok 3.4%

8,183 stores

Vimeo 0.1%

349 stores

Visual Distribution

Distribution of social media platforms in Turkey (March 2026)
Distribution of social media platforms in Turkey e-commerce stores
Social Platform Store Count Market Share
Instagram 78830 32.42%
Facebook 58565 24.08%
YouTube 24456 10.06%
Twitter 19842 8.16%
WhatsApp 18972 7.80%
Pinterest 13235 5.44%
LinkedIn 12299 5.06%
X 8453 3.48%
TikTok 8183 3.36%
Vimeo 349 0.14%

Data Coverage

Field Rows count Coverage
Website 132.0k 100.00%
Emails 64.6k 48.93%
Phones 22.3k 16.89%
Ecommerce platform 132.0k 100.00%
Couriers 7.2k 5.48%
Payment Providers 9.3k 7.04%
Categories 111.1k 84.16%
Social Media 91.0k 68.94%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Turkey e-commerce landscape:

Analyze 132.0k verified e-commerce stores in Turkey - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Turkey e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Turkey e-commerce intelligence?

We track 132.0k verified Turkey e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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