Turkey E-commerce Database

Explore 147.2k verified e-commerce stores in the Turkey. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 233.1k with e-commerce signals. 147.2k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

WooCommerce leads with 26.8% of stores with physical delivery (36,675 stores) , followed by Custom (26.5%) and Shopify (11.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

36,675 stores

Custom 26.5%

36,347 stores

Shopify 11.6%

15,835 stores

Ikas 8.8%

12,075 stores

9,748 stores

8,397 stores

7,591 stores

7,381 stores

1,447 stores

1,443 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Turkey
Platform Stores with Physical Delivery Percentage
WooCommerce 36675 26.78%
Custom 36347 26.54%
Shopify 15835 11.56%
Ikas 12075 8.82%
Ticimax 9748 7.12%
Ideasoft 8397 6.13%
OpenCart 7591 5.54%
Wix eCommerce 7381 5.39%
PrestaShop 1447 1.06%
Mağazan Olsun 1443 1.05%

Categories Distribution

Clothing & Accessories leads with 20.8% of all stores (26,141 stores) , followed by Food & Beverages (12.2%) and Health & Beauty (10.3%) .

Base: 125,386 AI-verified stores with physical delivery and detected product categories (85.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.8%

26,141 stores

Food & Beverages 12.2%

15,359 stores

Health & Beauty 10.3%

12,897 stores

Home & Garden 10.1%

12,633 stores

Electronics & Technology 7.3%

9,157 stores

Business & Industrial 5.6%

7,008 stores

Jewelry & Watches 5.5%

6,926 stores

Furniture & Home Decor 5.1%

6,361 stores

Vehicles & Parts 4.5%

5,677 stores

Tools & Hardware 4.0%

5,040 stores

Visual Distribution

Distribution of top 10 Turkey store categories (April 2026)
Distribution of categories in Turkey e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 26141 20.85%
Food & Beverages 15359 12.25%
Health & Beauty 12897 10.29%
Home & Garden 12633 10.08%
Electronics & Technology 9157 7.30%
Business & Industrial 7008 5.59%
Jewelry & Watches 6926 5.52%
Furniture & Home Decor 6361 5.07%
Vehicles & Parts 5677 4.53%
Tools & Hardware 5040 4.02%
Gifts & Special Occasions 4925 3.93%
Arts & Entertainment 4302 3.43%
Sporting Goods & Outdoor Gear 3968 3.16%
Toys & Games 2559 2.04%
Baby & Toddler 2433 1.94%

Payment Providers Distribution

MasterCard leads with 42.7% among AI-verified physical stores (4,909 stores) , followed by PayPal (13.1%) and American Express (13.1%) .

Base: 8,435 AI-verified physical stores with detectable payment providers (5.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

4,909 stores

PayPal 13.1%

1,501 stores

1,501 stores

1,387 stores

VISA 5.8%

665 stores

Bolt 3.0%

350 stores

276 stores

188 stores

JCB 1.6%

183 stores

138 stores

Visual Distribution

Distribution of top 10 Turkey payment providers (April 2026)
Distribution of payment providers in Turkey e-commerce stores
Payment Provider Store Count Market Share
MasterCard 4909 42.70%
PayPal 1501 13.06%
American Express 1501 13.06%
Stripe Connect 1387 12.06%
VISA 665 5.78%
Bolt 350 3.04%
BitCoin 276 2.40%
Apple Pay 188 1.64%
JCB 183 1.59%
Google Pay 138 1.20%
PayU 136 1.18%
Klarna 121 1.05%
Mollie 53 0.46%
Skrill 52 0.45%
MasterPass 37 0.32%

Shipping Carriers Distribution

DHL leads with 36.6% among AI-verified physical stores (3,145 stores) , followed by UPS (33.9%) and FedEx (6.8%) .

Base: 7,088 AI-verified physical stores with detectable shipping carriers (4.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 36.6%

3,145 stores

UPS 33.9%

2,916 stores

FedEx 6.8%

586 stores

562 stores

TNT 3.9%

336 stores

USPS 3.4%

294 stores

GLS 1.8%

154 stores

113 stores

ASM 1.2%

101 stores

DPD 0.9%

80 stores

Visual Distribution

Distribution of top 10 Turkey shipping carriers (April 2026)
Distribution of shipping carriers in Turkey e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3145 36.59%
UPS 2916 33.93%
FedEx 586 6.82%
Hermes 562 6.54%
TNT 336 3.91%
USPS 294 3.42%
GLS 154 1.79%
Speedy 113 1.31%
ASM 101 1.18%
DPD 80 0.93%
ELTA 74 0.86%
Aramex 72 0.84%
TCS 57 0.66%
BRT 53 0.62%
JX 52 0.61%

Store Launch Timeline

Over the past 12 months, 39,183 new stores were launched in Turkey , with the highest activity in 2026-03 (4,121 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 10.5%

4,121 stores launched

2026-02 9.9%

3,882 stores launched

2026-01 10.5%

4,125 stores launched

2025-12 10.7%

4,201 stores launched

2025-11 9.6%

3,756 stores launched

2025-10 8.4%

3,296 stores launched

2025-09 7.5%

2,943 stores launched

2025-08 7.5%

2,954 stores launched

2025-07 7.9%

3,104 stores launched

2025-06 6.2%

2,448 stores launched

2025-05 7.5%

2,926 stores launched

2025-04 3.6%

1,427 stores launched

Monthly Trend

Monthly store launches in Turkey (April 2026)
Monthly store launches in Turkey over the past 12 months
Month Stores Launched Percentage
2026-03 4121 10.52%
2026-02 3882 9.91%
2026-01 4125 10.53%
2025-12 4201 10.72%
2025-11 3756 9.59%
2025-10 3296 8.41%
2025-09 2943 7.51%
2025-08 2954 7.54%
2025-07 3104 7.92%
2025-06 2448 6.25%
2025-05 2926 7.47%
2025-04 1427 3.64%

Active Stores by Launch Year

Currently, 145,480 active stores in Turkey are tracked in our database , with the most stores launched in 2026 (12,166 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 8.4%

12,166 active stores

2025 23.1%

33,616 active stores

2024 11.0%

15,963 active stores

2023 7.3%

10,655 active stores

2022 6.5%

9,482 active stores

2021 6.2%

8,987 active stores

2020 6.1%

8,877 active stores

2019 4.0%

5,815 active stores

2018 3.7%

5,323 active stores

2017 3.1%

4,522 active stores

2016 2.0%

2,849 active stores

2015 1.9%

2,822 active stores

2014 2.5%

3,566 active stores

2013 3.1%

4,508 active stores

2012 2.0%

2,877 active stores

Distribution by Launch Year

Active stores in Turkey by original launch year (April 2026)
Active stores in Turkey by launch year
Launch Year Active Stores Percentage
2026 12166 8.36%
2025 33616 23.11%
2024 15963 10.97%
2023 10655 7.32%
2022 9482 6.52%
2021 8987 6.18%
2020 8877 6.10%
2019 5815 4.00%
2018 5323 3.66%
2017 4522 3.11%
2016 2849 1.96%
2015 2822 1.94%
2014 3566 2.45%
2013 4508 3.10%
2012 2877 1.98%
2011 2709 1.86%
2010 2135 1.47%
2009 1721 1.18%
2008 1421 0.98%
2007 1212 0.83%
2006 886 0.61%
2005 759 0.52%
2004 749 0.51%
2003 441 0.30%
2002 463 0.32%
2001 363 0.25%
2000 256 0.18%
1999 142 0.10%
1998 91 0.06%
1997 76 0.05%
1996 27 0.02%
1995 1 0.00%

Social Media Usage

Instagram leads with 32.3% among stores with at least one detectable social profile (87,973 stores) , followed by Facebook (24.1%) and YouTube (10.3%) .

Base: 101,727 stores with any detectable social profile (69.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.3%

87,973 stores

Facebook 24.1%

65,551 stores

YouTube 10.3%

27,945 stores

Twitter 8.2%

22,440 stores

WhatsApp 8.1%

22,043 stores

Pinterest 5.3%

14,304 stores

LinkedIn 5.1%

13,896 stores

X 3.4%

9,277 stores

TikTok 3.1%

8,535 stores

Vimeo 0.1%

364 stores

Visual Distribution

Distribution of social media platforms in Turkey (April 2026)
Distribution of social media platforms in Turkey e-commerce stores
Social Platform Store Count Market Share
Instagram 87973 32.30%
Facebook 65551 24.07%
YouTube 27945 10.26%
Twitter 22440 8.24%
WhatsApp 22043 8.09%
Pinterest 14304 5.25%
LinkedIn 13896 5.10%
X 9277 3.41%
TikTok 8535 3.13%
Vimeo 364 0.13%

Data Coverage

Field Rows count Coverage
Website 147.2k 100.00%
Emails 70.5k 47.85%
Phones 25.2k 17.08%
Ecommerce platform 147.2k 100.00%
Couriers 7.1k 4.81%
Payment Providers 8.4k 5.73%
Categories 130.9k 88.90%
Social Media 101.7k 69.09%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Turkey e-commerce landscape:

Analyze 147.2k verified e-commerce stores in Turkey - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Turkey e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Turkey e-commerce intelligence?

We track 147.2k verified Turkey e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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