Turkey E-commerce Database

Explore 230.7k e-commerce stores in the Turkey. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 61.1% of stores with physical delivery (139,475 stores) , followed by WooCommerce (20.1%) and Shopify (7.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 61.1%

139,475 stores

45,838 stores

17,672 stores

9,746 stores

8,435 stores

Ikas 1.3%

2,871 stores

1,427 stores

1,370 stores

963 stores

458 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Turkey
Platform Stores with Physical Delivery Percentage
Custom 139475 61.10%
WooCommerce 45838 20.08%
Shopify 17672 7.74%
Wix eCommerce 9746 4.27%
OpenCart 8435 3.70%
Ikas 2871 1.26%
PrestaShop 1427 0.63%
SoftTr 1370 0.60%
Qukasoft 963 0.42%
nopCommerce 458 0.20%

All Stores Distribution

Custom holds 48.1% share of all Turkey e-commerce stores (139,475) , with WooCommerce at 30.3% and Shopify at 7.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 48.1%

139,475 stores

88,022 stores

21,674 stores

21,464 stores

11,619 stores

Ikas 1.1%

3,188 stores

1,640 stores

1,414 stores

1,020 stores

582 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Turkey
Platform Total Stores Percentage
Custom 139475 48.08%
WooCommerce 88022 30.34%
Shopify 21674 7.47%
Wix eCommerce 21464 7.40%
OpenCart 11619 4.01%
Ikas 3188 1.10%
PrestaShop 1640 0.57%
SoftTr 1414 0.49%
Qukasoft 1020 0.35%
nopCommerce 582 0.20%

Categories Distribution

Clothing & Accessories leads with 16.0% of all stores (28,128 stores) , followed by Food & Beverages (11.3%) and Health & Beauty (11.3%) .

Top 10 Categories

Clothing & Accessories 16.0%

28,128 stores

Food & Beverages 11.3%

19,881 stores

Health & Beauty 11.3%

19,766 stores

Electronics & Technology 10.5%

18,374 stores

Business & Industrial 9.9%

17,287 stores

Home & Garden 8.1%

14,198 stores

Furniture & Home Decor 8.0%

13,970 stores

Vehicles & Parts 5.9%

10,398 stores

Jewelry & Watches 4.4%

7,658 stores

Tools & Hardware 4.3%

7,556 stores

Visual Distribution

Distribution of top 10 Turkey store categories (November 2025)
Distribution of categories in Turkey e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 28128 16.04%
Food & Beverages 19881 11.34%
Health & Beauty 19766 11.27%
Electronics & Technology 18374 10.48%
Business & Industrial 17287 9.86%
Home & Garden 14198 8.10%
Furniture & Home Decor 13970 7.97%
Vehicles & Parts 10398 5.93%
Jewelry & Watches 7658 4.37%
Tools & Hardware 7556 4.31%
Gifts & Special Occasions 5466 3.12%
Pets & Pet Supplies 3618 2.06%
Sporting Goods & Outdoor Gear 3291 1.88%
Books & Media 3104 1.77%
Arts & Entertainment 2626 1.50%

Payment Providers Distribution

MasterCard leads with 37.7% among AI-verified physical stores (6,078 stores) , followed by American Express (16.4%) and PayPal (11.9%) .

Base: 11,256 AI-verified physical stores with detectable payment providers (4.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

6,078 stores

2,641 stores

PayPal 11.9%

1,915 stores

1,549 stores

Bolt 3.6%

584 stores

553 stores

VISA 3.3%

529 stores

JCB 3.1%

496 stores

397 stores

395 stores

Visual Distribution

Distribution of top 10 Turkey payment providers (November 2025)
Distribution of payment providers in Turkey e-commerce stores
Payment Provider Store Count Market Share
MasterCard 6078 37.72%
American Express 2641 16.39%
PayPal 1915 11.88%
Stripe Connect 1549 9.61%
Bolt 584 3.62%
BitCoin 553 3.43%
VISA 529 3.28%
JCB 496 3.08%
Apple Pay 397 2.46%
MasterPass 395 2.45%
Google Pay 347 2.15%
Paddle 250 1.55%
PayU 170 1.05%
Klarna 146 0.91%
Svea 64 0.40%

Shipping Carriers Distribution

UPS leads with 36.4% among AI-verified physical stores (3,556 stores) , followed by DHL (26.2%) and FedEx (8.0%) .

Base: 7,943 AI-verified physical stores with detectable shipping carriers (3.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 36.4%

3,556 stores

DHL 26.2%

2,563 stores

FedEx 8.0%

782 stores

775 stores

TNT 5.0%

489 stores

USPS 4.1%

399 stores

GLS 2.3%

222 stores

ASM 2.2%

216 stores

166 stores

TCS 1.3%

130 stores

Visual Distribution

Distribution of top 10 Turkey shipping carriers (November 2025)
Distribution of shipping carriers in Turkey e-commerce stores
Shipping Carrier Store Count Market Share
UPS 3556 36.42%
DHL 2563 26.25%
FedEx 782 8.01%
Hermes 775 7.94%
TNT 489 5.01%
USPS 399 4.09%
GLS 222 2.27%
ASM 216 2.21%
Speedy 166 1.70%
TCS 130 1.33%
DPD 112 1.15%
Aramex 103 1.05%
ELTA 86 0.88%
JX 84 0.86%
BRT 81 0.83%

Store Launch Timeline

Over the past 12 months, 57,671 new stores were launched in Turkey , with the highest activity in 2025-10 (6,211 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.8%

6,211 stores launched

2025-09 9.6%

5,550 stores launched

2025-08 10.8%

6,228 stores launched

2025-07 10.3%

5,913 stores launched

2025-06 8.1%

4,665 stores launched

2025-05 8.8%

5,098 stores launched

2025-04 7.8%

4,508 stores launched

2025-03 7.8%

4,477 stores launched

2025-02 7.2%

4,127 stores launched

2025-01 7.6%

4,356 stores launched

2024-12 7.3%

4,225 stores launched

2024-11 4.0%

2,313 stores launched

Monthly Trend

Monthly store launches in Turkey (November 2025)
Monthly store launches in Turkey over the past 12 months
Month Stores Launched Percentage
2025-10 6211 10.77%
2025-09 5550 9.62%
2025-08 6228 10.80%
2025-07 5913 10.25%
2025-06 4665 8.09%
2025-05 5098 8.84%
2025-04 4508 7.82%
2025-03 4477 7.76%
2025-02 4127 7.16%
2025-01 4356 7.55%
2024-12 4225 7.33%
2024-11 2313 4.01%

Active Stores by Launch Year

Currently, 224,658 active stores in Turkey are tracked in our database , with the most stores launched in 2025 (51,260 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 22.8%

51,260 active stores

2024 13.3%

29,772 active stores

2023 8.2%

18,507 active stores

2022 7.5%

16,795 active stores

2021 6.4%

14,483 active stores

2020 5.8%

13,095 active stores

2019 4.1%

9,308 active stores

2018 4.0%

9,054 active stores

2017 3.4%

7,606 active stores

2016 2.3%

5,160 active stores

2015 2.3%

5,070 active stores

2014 2.8%

6,216 active stores

2013 3.4%

7,574 active stores

2012 2.3%

5,183 active stores

2011 2.2%

4,868 active stores

Distribution by Launch Year

Active stores in Turkey by original launch year (November 2025)
Active stores in Turkey by launch year
Launch Year Active Stores Percentage
2025 51260 22.82%
2024 29772 13.25%
2023 18507 8.24%
2022 16795 7.48%
2021 14483 6.45%
2020 13095 5.83%
2019 9308 4.14%
2018 9054 4.03%
2017 7606 3.39%
2016 5160 2.30%
2015 5070 2.26%
2014 6216 2.77%
2013 7574 3.37%
2012 5183 2.31%
2011 4868 2.17%
2010 3943 1.76%
2009 3267 1.45%
2008 2643 1.18%
2007 2378 1.06%
2006 1703 0.76%
2005 1490 0.66%
2004 1470 0.65%
2003 978 0.44%
2002 904 0.40%
2001 764 0.34%
2000 489 0.22%
1999 307 0.14%
1998 194 0.09%
1997 133 0.06%
1996 40 0.02%
1995 4 0.00%

Social Media Usage

Instagram leads with 28.4% among stores with at least one detectable social profile (117,967 stores) , followed by Facebook (23.9%) and YouTube (10.5%) .

Base: 151,950 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.4%

117,967 stores

Facebook 23.9%

99,116 stores

YouTube 10.5%

43,712 stores

Twitter 9.9%

41,289 stores

WhatsApp 8.5%

35,264 stores

LinkedIn 6.5%

27,041 stores

X 5.7%

23,502 stores

Pinterest 4.2%

17,387 stores

TikTok 2.2%

9,051 stores

Vimeo 0.2%

769 stores

Visual Distribution

Distribution of social media platforms in Turkey (November 2025)
Distribution of social media platforms in Turkey e-commerce stores
Social Platform Store Count Market Share
Instagram 117967 28.42%
Facebook 99116 23.88%
YouTube 43712 10.53%
Twitter 41289 9.95%
WhatsApp 35264 8.50%
LinkedIn 27041 6.51%
X 23502 5.66%
Pinterest 17387 4.19%
TikTok 9051 2.18%
Vimeo 769 0.19%

Dataset Coverage

Field Rows count Coverage
Website 230.7k 100.00%
Emails 128.0k 55.49%
Phones 45.3k 19.62%
Ecommerce platform 230.7k 100.00%
Couriers 7.9k 3.44%
Payment Providers 11.3k 4.88%
Categories 182.6k 79.14%
Social Media 152.0k 65.87%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Turkey E-commerce Database?

Our database covers over 230.7k Turkey physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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