Turkey E-commerce Database

Explore 226.2k e-commerce stores in the Turkey. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 57.5% of stores with physical delivery (128,594 stores) , followed by WooCommerce (21.0%) and Shopify (7.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 57.5%

128,594 stores

47,076 stores

17,717 stores

9,797 stores

8,547 stores

Ikas 3.4%

7,657 stores

1,502 stores

1,377 stores

989 stores

463 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Turkey
Platform Stores with Physical Delivery Percentage
Custom 128594 57.48%
WooCommerce 47076 21.04%
Shopify 17717 7.92%
Wix eCommerce 9797 4.38%
OpenCart 8547 3.82%
Ikas 7657 3.42%
PrestaShop 1502 0.67%
SoftTr 1377 0.62%
Qukasoft 989 0.44%
nopCommerce 463 0.21%

All Stores Distribution

Custom holds 45.1% share of all Turkey e-commerce stores (128,594) , with WooCommerce at 31.2% and Shopify at 7.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 45.1%

128,594 stores

88,864 stores

21,693 stores

21,397 stores

11,721 stores

Ikas 2.8%

7,988 stores

1,717 stores

1,421 stores

1,054 stores

585 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Turkey
Platform Total Stores Percentage
Custom 128594 45.12%
WooCommerce 88864 31.18%
Shopify 21693 7.61%
Wix eCommerce 21397 7.51%
OpenCart 11721 4.11%
Ikas 7988 2.80%
PrestaShop 1717 0.60%
SoftTr 1421 0.50%
Qukasoft 1054 0.37%
nopCommerce 585 0.21%

Categories Distribution

Clothing & Accessories leads with 16.1% of all stores (27,835 stores) , followed by Food & Beverages (11.3%) and Health & Beauty (11.3%) .

Top 10 Categories

Clothing & Accessories 16.1%

27,835 stores

Food & Beverages 11.3%

19,575 stores

Health & Beauty 11.3%

19,437 stores

Electronics & Technology 10.4%

17,916 stores

Business & Industrial 9.8%

16,925 stores

Home & Garden 8.1%

13,966 stores

Furniture & Home Decor 8.0%

13,727 stores

Vehicles & Parts 5.9%

10,197 stores

Jewelry & Watches 4.4%

7,614 stores

Tools & Hardware 4.3%

7,431 stores

Visual Distribution

Distribution of top 10 Turkey store categories (November 2025)
Distribution of categories in Turkey e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 27835 16.13%
Food & Beverages 19575 11.34%
Health & Beauty 19437 11.26%
Electronics & Technology 17916 10.38%
Business & Industrial 16925 9.81%
Home & Garden 13966 8.09%
Furniture & Home Decor 13727 7.96%
Vehicles & Parts 10197 5.91%
Jewelry & Watches 7614 4.41%
Tools & Hardware 7431 4.31%
Gifts & Special Occasions 5431 3.15%
Pets & Pet Supplies 3578 2.07%
Sporting Goods & Outdoor Gear 3250 1.88%
Books & Media 3066 1.78%
Arts & Entertainment 2597 1.51%

Payment Providers Distribution

MasterCard leads with 37.9% among AI-verified physical stores (6,027 stores) , followed by American Express (16.4%) and PayPal (11.8%) .

Base: 11,110 AI-verified physical stores with detectable payment providers (4.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

6,027 stores

2,608 stores

PayPal 11.8%

1,879 stores

1,522 stores

Bolt 3.6%

573 stores

541 stores

VISA 3.3%

524 stores

JCB 3.1%

489 stores

394 stores

386 stores

Visual Distribution

Distribution of top 10 Turkey payment providers (November 2025)
Distribution of payment providers in Turkey e-commerce stores
Payment Provider Store Count Market Share
MasterCard 6027 37.89%
American Express 2608 16.40%
PayPal 1879 11.81%
Stripe Connect 1522 9.57%
Bolt 573 3.60%
BitCoin 541 3.40%
VISA 524 3.29%
JCB 489 3.07%
MasterPass 394 2.48%
Apple Pay 386 2.43%
Google Pay 336 2.11%
Paddle 250 1.57%
PayU 170 1.07%
Klarna 143 0.90%
Svea 63 0.40%

Shipping Carriers Distribution

UPS leads with 36.4% among AI-verified physical stores (3,519 stores) , followed by DHL (26.4%) and FedEx (8.0%) .

Base: 7,866 AI-verified physical stores with detectable shipping carriers (3.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 36.4%

3,519 stores

DHL 26.4%

2,550 stores

FedEx 8.0%

778 stores

762 stores

TNT 5.0%

480 stores

USPS 4.2%

402 stores

GLS 2.3%

219 stores

ASM 2.2%

211 stores

163 stores

TCS 1.3%

125 stores

Visual Distribution

Distribution of top 10 Turkey shipping carriers (November 2025)
Distribution of shipping carriers in Turkey e-commerce stores
Shipping Carrier Store Count Market Share
UPS 3519 36.39%
DHL 2550 26.37%
FedEx 778 8.05%
Hermes 762 7.88%
TNT 480 4.96%
USPS 402 4.16%
GLS 219 2.26%
ASM 211 2.18%
Speedy 163 1.69%
TCS 125 1.29%
DPD 110 1.14%
Aramex 102 1.05%
ELTA 87 0.90%
JX 81 0.84%
BRT 80 0.83%

Store Launch Timeline

Over the past 12 months, 55,914 new stores were launched in Turkey , with the highest activity in 2025-10 (6,046 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.8%

6,046 stores launched

2025-09 9.7%

5,404 stores launched

2025-08 10.7%

5,986 stores launched

2025-07 10.3%

5,772 stores launched

2025-06 8.1%

4,539 stores launched

2025-05 9.0%

5,019 stores launched

2025-04 7.9%

4,434 stores launched

2025-03 7.9%

4,421 stores launched

2025-02 7.2%

4,053 stores launched

2025-01 7.7%

4,300 stores launched

2024-12 7.5%

4,174 stores launched

2024-11 3.2%

1,766 stores launched

Monthly Trend

Monthly store launches in Turkey (November 2025)
Monthly store launches in Turkey over the past 12 months
Month Stores Launched Percentage
2025-10 6046 10.81%
2025-09 5404 9.66%
2025-08 5986 10.71%
2025-07 5772 10.32%
2025-06 4539 8.12%
2025-05 5019 8.98%
2025-04 4434 7.93%
2025-03 4421 7.91%
2025-02 4053 7.25%
2025-01 4300 7.69%
2024-12 4174 7.47%
2024-11 1766 3.16%

Active Stores by Launch Year

Currently, 220,200 active stores in Turkey are tracked in our database , with the most stores launched in 2025 (50,096 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 22.8%

50,096 active stores

2024 13.0%

28,549 active stores

2023 8.2%

18,022 active stores

2022 7.4%

16,404 active stores

2021 6.5%

14,280 active stores

2020 5.9%

12,933 active stores

2019 4.2%

9,204 active stores

2018 4.0%

8,899 active stores

2017 3.4%

7,498 active stores

2016 2.3%

5,114 active stores

2015 2.3%

5,026 active stores

2014 2.8%

6,157 active stores

2013 3.4%

7,495 active stores

2012 2.3%

5,120 active stores

2011 2.2%

4,832 active stores

Distribution by Launch Year

Active stores in Turkey by original launch year (November 2025)
Active stores in Turkey by launch year
Launch Year Active Stores Percentage
2025 50096 22.75%
2024 28549 12.97%
2023 18022 8.18%
2022 16404 7.45%
2021 14280 6.49%
2020 12933 5.87%
2019 9204 4.18%
2018 8899 4.04%
2017 7498 3.41%
2016 5114 2.32%
2015 5026 2.28%
2014 6157 2.80%
2013 7495 3.40%
2012 5120 2.33%
2011 4832 2.19%
2010 3914 1.78%
2009 3245 1.47%
2008 2621 1.19%
2007 2363 1.07%
2006 1690 0.77%
2005 1477 0.67%
2004 1461 0.66%
2003 977 0.44%
2002 904 0.41%
2001 761 0.35%
2000 483 0.22%
1999 306 0.14%
1998 191 0.09%
1997 134 0.06%
1996 40 0.02%
1995 4 0.00%

Social Media Usage

Instagram leads with 28.6% among stores with at least one detectable social profile (117,738 stores) , followed by Facebook (23.9%) and YouTube (10.5%) .

Base: 150,969 stores with any detectable social profile (66.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.6%

117,738 stores

Facebook 23.9%

98,350 stores

YouTube 10.5%

43,402 stores

Twitter 9.7%

40,153 stores

WhatsApp 8.4%

34,686 stores

LinkedIn 6.5%

26,890 stores

X 5.8%

23,749 stores

Pinterest 4.2%

17,363 stores

TikTok 2.2%

9,176 stores

Vimeo 0.2%

746 stores

Visual Distribution

Distribution of social media platforms in Turkey (November 2025)
Distribution of social media platforms in Turkey e-commerce stores
Social Platform Store Count Market Share
Instagram 117738 28.56%
Facebook 98350 23.86%
YouTube 43402 10.53%
Twitter 40153 9.74%
WhatsApp 34686 8.41%
LinkedIn 26890 6.52%
X 23749 5.76%
Pinterest 17363 4.21%
TikTok 9176 2.23%
Vimeo 746 0.18%

Dataset Coverage

Field Rows count Coverage
Website 226.2k 100.00%
Emails 125.0k 55.25%
Phones 44.7k 19.76%
Ecommerce platform 226.2k 100.00%
Couriers 7.9k 3.48%
Payment Providers 11.1k 4.91%
Categories 179.7k 79.43%
Social Media 151.0k 66.73%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Turkey E-commerce Database?

Our database covers over 226.2k Turkey physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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