Turkey E-commerce Market
Explore 136.5k verified e-commerce stores in the Turkey. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 213.5k with e-commerce signals. 136.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 26.5% of stores with physical delivery (33,948 stores) , followed by WooCommerce (26.3%) and Shopify (10.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
33,948 stores
33,687 stores
13,975 stores
12,762 stores
9,508 stores
7,555 stores
6,870 stores
6,782 stores
1,463 stores
1,360 stores
Visual Distribution
33,948 stores
33,687 stores
13,975 stores
12,762 stores
9,508 stores
7,555 stores
6,870 stores
6,782 stores
1,463 stores
1,360 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 33948 | 26.54% |
| WooCommerce | 33687 | 26.34% |
| Shopify | 13975 | 10.93% |
| Ikas | 12762 | 9.98% |
| Ticimax | 9508 | 7.43% |
| Ideasoft | 7555 | 5.91% |
| Wix eCommerce | 6870 | 5.37% |
| OpenCart | 6782 | 5.30% |
| Mağazan Olsun | 1463 | 1.14% |
| SoftTr | 1360 | 1.06% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 17.1% share of all Turkey e-commerce stores (33,948) , with WooCommerce at 44.6% and Shopify at 7.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
33,948 stores
88,565 stores
14,510 stores
13,525 stores
9,634 stores
8,343 stores
18,722 stores
8,468 stores
1,479 stores
1,370 stores
Visual Distribution
33,948 stores
88,565 stores
14,510 stores
13,525 stores
9,634 stores
8,343 stores
18,722 stores
8,468 stores
1,479 stores
1,370 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 33948 | 17.10% |
| WooCommerce | 88565 | 44.60% |
| Shopify | 14510 | 7.31% |
| Ikas | 13525 | 6.81% |
| Ticimax | 9634 | 4.85% |
| Ideasoft | 8343 | 4.20% |
| Wix eCommerce | 18722 | 9.43% |
| OpenCart | 8468 | 4.26% |
| Mağazan Olsun | 1479 | 0.74% |
| SoftTr | 1370 | 0.69% |
Categories Distribution
Clothing & Accessories stores with 20.9% of all stores (24,477 stores) , followed by Food & Beverages (12.3%) and Home & Garden (10.1%) .
Base: 117,076 AI-verified stores with physical delivery and detected product categories (85.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
24,477 stores
14,406 stores
11,836 stores
11,763 stores
8,170 stores
6,540 stores
6,539 stores
6,048 stores
5,324 stores
4,730 stores
Visual Distribution
24,477 stores
14,406 stores
11,836 stores
11,763 stores
8,170 stores
6,540 stores
6,539 stores
6,048 stores
5,324 stores
4,730 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 24477 | 20.91% |
| Food & Beverages | 14406 | 12.30% |
| Home & Garden | 11836 | 10.11% |
| Health & Beauty | 11763 | 10.05% |
| Electronics & Technology | 8170 | 6.98% |
| Jewelry & Watches | 6540 | 5.59% |
| Business & Industrial | 6539 | 5.59% |
| Furniture & Home Decor | 6048 | 5.17% |
| Vehicles & Parts | 5324 | 4.55% |
| Tools & Hardware | 4730 | 4.04% |
Payment Providers Distribution
MasterCard stores with 40.9% among AI-verified physical stores (4,705 stores) , followed by PayPal (13.0%) and American Express (12.8%) .
Base: 8,296 AI-verified physical stores with detectable payment providers (6.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,705 stores
1,494 stores
1,470 stores
1,388 stores
777 stores
362 stores
269 stores
253 stores
188 stores
184 stores
Visual Distribution
4,705 stores
1,494 stores
1,470 stores
1,388 stores
777 stores
362 stores
269 stores
253 stores
188 stores
184 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 4705 | 40.91% |
| PayPal | 1494 | 12.99% |
| American Express | 1470 | 12.78% |
| Stripe Connect | 1388 | 12.07% |
| VISA | 777 | 6.76% |
| Bolt | 362 | 3.15% |
| Apple Pay | 269 | 2.34% |
| BitCoin | 253 | 2.20% |
| Google Pay | 188 | 1.63% |
| JCB | 184 | 1.60% |
Shipping Carriers Distribution
DHL stores with 36.8% among AI-verified physical stores (3,105 stores) , followed by UPS (33.3%) and FedEx (7.5%) .
Base: 6,948 AI-verified physical stores with detectable shipping carriers (5.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,105 stores
2,809 stores
632 stores
553 stores
320 stores
277 stores
150 stores
122 stores
105 stores
77 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3105 | 36.79% |
| UPS | 2809 | 33.28% |
| FedEx | 632 | 7.49% |
| Hermes | 553 | 6.55% |
| TNT | 320 | 3.79% |
| USPS | 277 | 3.28% |
| GLS | 150 | 1.78% |
| Speedy | 122 | 1.45% |
| ASM | 105 | 1.24% |
| ELTA | 77 | 0.91% |
Store Launch Timeline
Over the past 12 months, 35,536 new stores were launched in Turkey , with the highest activity in 2026-05 (3,833 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,833 stores launched
3,914 stores launched
3,237 stores launched
3,068 stores launched
3,278 stores launched
3,410 stores launched
3,118 stores launched
2,805 stores launched
2,498 stores launched
2,555 stores launched
2,742 stores launched
1,078 stores launched
Monthly Trend
10.8% of last 12 months
11.0% of last 12 months
9.1% of last 12 months
8.6% of last 12 months
9.2% of last 12 months
9.6% of last 12 months
8.8% of last 12 months
7.9% of last 12 months
7.0% of last 12 months
7.2% of last 12 months
7.7% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3833 | 10.79% |
| 2026-04 | 3914 | 11.01% |
| 2026-03 | 3237 | 9.11% |
| 2026-02 | 3068 | 8.63% |
| 2026-01 | 3278 | 9.22% |
| 2025-12 | 3410 | 9.60% |
| 2025-11 | 3118 | 8.77% |
| 2025-10 | 2805 | 7.89% |
| 2025-09 | 2498 | 7.03% |
| 2025-08 | 2555 | 7.19% |
| 2025-07 | 2742 | 7.72% |
| 2025-06 | 1078 | 3.03% |
Active Stores by Launch Year
Currently, 134,935 active stores in Turkey are tracked in our database , with the most stores launched in 2026 (17,653 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,653 active stores
27,376 active stores
13,883 active stores
9,415 active stores
8,454 active stores
8,192 active stores
8,105 active stores
5,315 active stores
4,798 active stores
4,122 active stores
2,620 active stores
2,575 active stores
3,315 active stores
4,118 active stores
2,662 active stores
Distribution by Launch Year
13.1% of tracked active stores
20.3% of tracked active stores
10.3% of tracked active stores
7.0% of tracked active stores
6.3% of tracked active stores
6.1% of tracked active stores
6.0% of tracked active stores
3.9% of tracked active stores
3.6% of tracked active stores
3.1% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
3.1% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17653 | 13.08% |
| 2025 | 27376 | 20.29% |
| 2024 | 13883 | 10.29% |
| 2023 | 9415 | 6.98% |
| 2022 | 8454 | 6.27% |
| 2021 | 8192 | 6.07% |
| 2020 | 8105 | 6.01% |
| 2019 | 5315 | 3.94% |
| 2018 | 4798 | 3.56% |
| 2017 | 4122 | 3.05% |
| 2016 | 2620 | 1.94% |
| 2015 | 2575 | 1.91% |
| 2014 | 3315 | 2.46% |
| 2013 | 4118 | 3.05% |
| 2012 | 2662 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom
Custom - Baby & Toddler
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Custom - Gifts & Special Occasions
Shopify - Furniture & Home Decor
Custom - Gifts & Special Occasions
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 136.5k | 100.00% |
| Emails | 64.6k | 47.28% |
| Phones | 55.9k | 40.97% |
| Ecommerce platform | 136.5k | 100.00% |
| Couriers | 6.9k | 5.09% |
| Payment Providers | 8.3k | 6.08% |
| Categories | 122.1k | 89.45% |
| Social Media | 95.3k | 69.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Turkey e-commerce landscape:
Analyze 136.5k verified e-commerce stores in Turkey - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Turkey e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Turkey e-commerce intelligence?
-
We track 136.5k verified Turkey e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 32.8% among stores with at least one detectable social profile (83,365 stores) , followed by Facebook (24.0%) and YouTube (10.3%) .
Base: 95,318 stores with any detectable social profile (69.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
83,365 stores
60,897 stores
26,146 stores
19,998 stores
19,909 stores
13,162 stores
12,893 stores
8,821 stores
8,444 stores
329 stores
Visual Distribution
83,365 stores
60,897 stores
26,146 stores
19,998 stores
19,909 stores
13,162 stores
12,893 stores
8,821 stores
8,444 stores
329 stores