Turkey E-commerce Database

Explore 142.0k e-commerce stores in the Turkey. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 30.2% of stores with physical delivery (42,064 stores) , followed by Custom (29.3%) and Shopify (16.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

42,064 stores

Custom 29.3%

40,815 stores

Shopify 16.9%

23,528 stores

9,777 stores

Ikas 6.8%

9,405 stores

9,119 stores

1,704 stores

1,362 stores

1,021 stores

501 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Turkey
Platform Stores with Physical Delivery Percentage
WooCommerce 42064 30.20%
Custom 40815 29.30%
Shopify 23528 16.89%
OpenCart 9777 7.02%
Ikas 9405 6.75%
Wix eCommerce 9119 6.55%
PrestaShop 1704 1.22%
SoftTr 1362 0.98%
Qukasoft 1021 0.73%
nopCommerce 501 0.36%

All Stores Distribution

WooCommerce holds 46.5% share of all Turkey e-commerce stores (97,952) , with Custom at 19.4% and Shopify at 11.4% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

97,952 stores

Custom 19.4%

40,815 stores

Shopify 11.4%

24,001 stores

11,866 stores

Ikas 4.5%

9,556 stores

21,454 stores

1,869 stores

1,402 stores

1,065 stores

560 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Turkey
Platform Total Stores Percentage
WooCommerce 97952 46.52%
Custom 40815 19.39%
Shopify 24001 11.40%
OpenCart 11866 5.64%
Ikas 9556 4.54%
Wix eCommerce 21454 10.19%
PrestaShop 1869 0.89%
SoftTr 1402 0.67%
Qukasoft 1065 0.51%
nopCommerce 560 0.27%

Categories Distribution

Clothing & Accessories leads with 24.0% of all stores (26,597 stores) , followed by Health & Beauty (12.7%) and Food & Beverages (11.3%) .

Top 10 Categories

Clothing & Accessories 24.0%

26,597 stores

Health & Beauty 12.7%

14,096 stores

Food & Beverages 11.3%

12,512 stores

Electronics & Technology 9.5%

10,532 stores

Home & Garden 7.3%

8,115 stores

Furniture & Home Decor 6.9%

7,686 stores

Jewelry & Watches 6.7%

7,403 stores

Vehicles & Parts 4.2%

4,703 stores

Gifts & Special Occasions 3.8%

4,222 stores

Business & Industrial 3.5%

3,831 stores

Visual Distribution

Distribution of top 10 Turkey store categories (January 2026)
Distribution of categories in Turkey e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 26597 23.98%
Health & Beauty 14096 12.71%
Food & Beverages 12512 11.28%
Electronics & Technology 10532 9.49%
Home & Garden 8115 7.32%
Furniture & Home Decor 7686 6.93%
Jewelry & Watches 7403 6.67%
Vehicles & Parts 4703 4.24%
Gifts & Special Occasions 4222 3.81%
Business & Industrial 3831 3.45%
Tools & Hardware 3068 2.77%
Pets & Pet Supplies 2372 2.14%
Sporting Goods & Outdoor Gear 2118 1.91%
Baby & Toddler 1992 1.80%
Arts & Entertainment 1682 1.52%

Payment Providers Distribution

MasterCard leads with 40.1% among AI-verified physical stores (5,380 stores) , followed by American Express (19.6%) and PayPal (12.1%) .

Base: 9,175 AI-verified physical stores with detectable payment providers (6.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

5,380 stores

2,627 stores

PayPal 12.1%

1,616 stores

1,495 stores

VISA 3.6%

484 stores

Bolt 2.5%

335 stores

268 stores

230 stores

JCB 1.7%

227 stores

207 stores

Visual Distribution

Distribution of top 10 Turkey payment providers (January 2026)
Distribution of payment providers in Turkey e-commerce stores
Payment Provider Store Count Market Share
MasterCard 5380 40.14%
American Express 2627 19.60%
PayPal 1616 12.06%
Stripe Connect 1495 11.15%
VISA 484 3.61%
Bolt 335 2.50%
BitCoin 268 2.00%
Apple Pay 230 1.72%
JCB 227 1.69%
Paddle 207 1.54%
Google Pay 176 1.31%
Klarna 132 0.98%
PayU 124 0.93%
Svea 58 0.43%
Mollie 45 0.34%

Shipping Carriers Distribution

UPS leads with 34.4% among AI-verified physical stores (2,754 stores) , followed by DHL (29.9%) and FedEx (9.1%) .

Base: 6,221 AI-verified physical stores with detectable shipping carriers (4.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 34.4%

2,754 stores

DHL 29.9%

2,397 stores

FedEx 9.1%

728 stores

591 stores

USPS 5.1%

405 stores

TNT 4.6%

368 stores

GLS 1.8%

141 stores

116 stores

DPD 1.2%

97 stores

ASM 1.2%

94 stores

Visual Distribution

Distribution of top 10 Turkey shipping carriers (January 2026)
Distribution of shipping carriers in Turkey e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2754 34.36%
DHL 2397 29.91%
FedEx 728 9.08%
Hermes 591 7.37%
USPS 405 5.05%
TNT 368 4.59%
GLS 141 1.76%
Speedy 116 1.45%
DPD 97 1.21%
ASM 94 1.17%
Aramex 82 1.02%
ELTA 65 0.81%
TCS 62 0.77%
JX 62 0.77%
Royal Mail 53 0.66%

Store Launch Timeline

Over the past 12 months, 40,406 new stores were launched in Turkey , with the highest activity in 2025-12 (4,200 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 10.4%

4,200 stores launched

2025-11 9.5%

3,856 stores launched

2025-10 9.3%

3,739 stores launched

2025-09 8.5%

3,425 stores launched

2025-08 9.1%

3,687 stores launched

2025-07 10.1%

4,072 stores launched

2025-06 7.7%

3,131 stores launched

2025-05 9.4%

3,814 stores launched

2025-04 7.8%

3,148 stores launched

2025-03 8.0%

3,227 stores launched

2025-02 7.3%

2,953 stores launched

2025-01 2.9%

1,154 stores launched

Monthly Trend

Monthly store launches in Turkey (January 2026)
Monthly store launches in Turkey over the past 12 months
Month Stores Launched Percentage
2025-12 4200 10.39%
2025-11 3856 9.54%
2025-10 3739 9.25%
2025-09 3425 8.48%
2025-08 3687 9.12%
2025-07 4072 10.08%
2025-06 3131 7.75%
2025-05 3814 9.44%
2025-04 3148 7.79%
2025-03 3227 7.99%
2025-02 2953 7.31%
2025-01 1154 2.86%

Active Stores by Launch Year

Currently, 140,396 active stores in Turkey are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

8 active stores

2025 29.8%

41,813 active stores

2024 12.1%

17,028 active stores

2023 7.8%

10,910 active stores

2022 6.8%

9,533 active stores

2021 6.4%

9,016 active stores

2020 6.0%

8,454 active stores

2019 4.0%

5,574 active stores

2018 3.7%

5,140 active stores

2017 3.1%

4,285 active stores

2016 2.0%

2,791 active stores

2015 2.0%

2,755 active stores

2014 2.5%

3,489 active stores

2013 3.0%

4,261 active stores

2012 1.9%

2,688 active stores

Distribution by Launch Year

Active stores in Turkey by original launch year (January 2026)
Active stores in Turkey by launch year
Launch Year Active Stores Percentage
2026 8 0.01%
2025 41813 29.78%
2024 17028 12.13%
2023 10910 7.77%
2022 9533 6.79%
2021 9016 6.42%
2020 8454 6.02%
2019 5574 3.97%
2018 5140 3.66%
2017 4285 3.05%
2016 2791 1.99%
2015 2755 1.96%
2014 3489 2.49%
2013 4261 3.03%
2012 2688 1.91%
2011 2588 1.84%
2010 2002 1.43%
2009 1598 1.14%
2008 1301 0.93%
2007 1170 0.83%
2006 799 0.57%
2005 673 0.48%
2004 692 0.49%
2003 448 0.32%
2002 435 0.31%
2001 377 0.27%
2000 244 0.17%
1999 143 0.10%
1998 87 0.06%
1997 69 0.05%
1996 23 0.02%
1995 2 0.00%

Social Media Usage

Instagram leads with 32.1% among stores with at least one detectable social profile (82,730 stores) , followed by Facebook (24.1%) and YouTube (10.1%) .

Base: 95,690 stores with any detectable social profile (67.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.1%

82,730 stores

Facebook 24.1%

62,189 stores

YouTube 10.1%

25,974 stores

Twitter 8.4%

21,598 stores

WhatsApp 7.7%

19,894 stores

Pinterest 5.5%

14,140 stores

LinkedIn 5.3%

13,536 stores

X 3.4%

8,807 stores

TikTok 3.3%

8,551 stores

Vimeo 0.2%

408 stores

Visual Distribution

Distribution of social media platforms in Turkey (January 2026)
Distribution of social media platforms in Turkey e-commerce stores
Social Platform Store Count Market Share
Instagram 82730 32.09%
Facebook 62189 24.12%
YouTube 25974 10.07%
Twitter 21598 8.38%
WhatsApp 19894 7.72%
Pinterest 14140 5.48%
LinkedIn 13536 5.25%
X 8807 3.42%
TikTok 8551 3.32%
Vimeo 408 0.16%

Dataset Coverage

Field Rows count Coverage
Website 142.0k 100.00%
Emails 70.0k 49.26%
Phones 25.3k 17.84%
Ecommerce platform 142.0k 100.00%
Couriers 6.2k 4.38%
Payment Providers 9.2k 6.46%
Categories 115.3k 81.20%
Social Media 95.7k 67.38%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Turkey E-commerce Database?

Our database covers over 142.0k Turkey physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

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