Turkey E-commerce Database

Explore 243.1k e-commerce stores in the Turkey. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 54.5% of stores with physical delivery (130,897 stores) , followed by WooCommerce (22.5%) and Shopify (9.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 54.5%

130,897 stores

54,099 stores

21,772 stores

10,829 stores

9,567 stores

Ikas 3.4%

8,282 stores

1,730 stores

1,412 stores

1,002 stores

512 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Turkey
Platform Stores with Physical Delivery Percentage
Custom 130897 54.52%
WooCommerce 54099 22.53%
Shopify 21772 9.07%
Wix eCommerce 10829 4.51%
OpenCart 9567 3.98%
Ikas 8282 3.45%
PrestaShop 1730 0.72%
SoftTr 1412 0.59%
Qukasoft 1002 0.42%
nopCommerce 512 0.21%

All Stores Distribution

Custom holds 43.5% share of all Turkey e-commerce stores (130,897) , with WooCommerce at 33.2% and Shopify at 7.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 43.5%

130,897 stores

99,959 stores

22,863 stores

21,778 stores

12,154 stores

Ikas 2.8%

8,413 stores

1,907 stores

1,425 stores

1,025 stores

579 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Turkey
Platform Total Stores Percentage
Custom 130897 43.49%
WooCommerce 99959 33.21%
Shopify 22863 7.60%
Wix eCommerce 21778 7.24%
OpenCart 12154 4.04%
Ikas 8413 2.80%
PrestaShop 1907 0.63%
SoftTr 1425 0.47%
Qukasoft 1025 0.34%
nopCommerce 579 0.19%

Categories Distribution

Clothing & Accessories leads with 16.4% of all stores (30,227 stores) , followed by Food & Beverages (11.4%) and Health & Beauty (11.4%) .

Top 10 Categories

Clothing & Accessories 16.4%

30,227 stores

Food & Beverages 11.4%

21,140 stores

Health & Beauty 11.4%

20,982 stores

Electronics & Technology 10.3%

19,052 stores

Business & Industrial 9.7%

17,894 stores

Home & Garden 8.0%

14,836 stores

Furniture & Home Decor 8.0%

14,729 stores

Vehicles & Parts 5.8%

10,701 stores

Jewelry & Watches 4.5%

8,250 stores

Tools & Hardware 4.2%

7,795 stores

Visual Distribution

Distribution of top 10 Turkey store categories (December 2025)
Distribution of categories in Turkey e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 30227 16.36%
Food & Beverages 21140 11.45%
Health & Beauty 20982 11.36%
Electronics & Technology 19052 10.31%
Business & Industrial 17894 9.69%
Home & Garden 14836 8.03%
Furniture & Home Decor 14729 7.97%
Vehicles & Parts 10701 5.79%
Jewelry & Watches 8250 4.47%
Tools & Hardware 7795 4.22%
Gifts & Special Occasions 5906 3.20%
Pets & Pet Supplies 3847 2.08%
Sporting Goods & Outdoor Gear 3477 1.88%
Books & Media 3179 1.72%
Arts & Entertainment 2691 1.46%

Payment Providers Distribution

MasterCard leads with 37.5% among AI-verified physical stores (6,403 stores) , followed by American Express (16.3%) and PayPal (11.8%) .

Base: 11,875 AI-verified physical stores with detectable payment providers (4.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

6,403 stores

2,772 stores

PayPal 11.8%

2,011 stores

1,707 stores

Bolt 3.6%

613 stores

575 stores

VISA 3.3%

568 stores

JCB 2.9%

492 stores

462 stores

401 stores

Visual Distribution

Distribution of top 10 Turkey payment providers (December 2025)
Distribution of payment providers in Turkey e-commerce stores
Payment Provider Store Count Market Share
MasterCard 6403 37.54%
American Express 2772 16.25%
PayPal 2011 11.79%
Stripe Connect 1707 10.01%
Bolt 613 3.59%
BitCoin 575 3.37%
VISA 568 3.33%
JCB 492 2.88%
Apple Pay 462 2.71%
Google Pay 401 2.35%
MasterPass 392 2.30%
Paddle 271 1.59%
PayU 170 1.00%
Klarna 151 0.89%
Svea 68 0.40%

Shipping Carriers Distribution

UPS leads with 36.9% among AI-verified physical stores (3,839 stores) , followed by DHL (26.8%) and FedEx (7.9%) .

Base: 8,467 AI-verified physical stores with detectable shipping carriers (3.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 36.9%

3,839 stores

DHL 26.8%

2,792 stores

FedEx 7.9%

826 stores

812 stores

TNT 4.7%

493 stores

USPS 4.2%

434 stores

GLS 2.2%

228 stores

ASM 2.0%

213 stores

152 stores

TCS 1.3%

131 stores

Visual Distribution

Distribution of top 10 Turkey shipping carriers (December 2025)
Distribution of shipping carriers in Turkey e-commerce stores
Shipping Carrier Store Count Market Share
UPS 3839 36.92%
DHL 2792 26.85%
FedEx 826 7.94%
Hermes 812 7.81%
TNT 493 4.74%
USPS 434 4.17%
GLS 228 2.19%
ASM 213 2.05%
Speedy 152 1.46%
TCS 131 1.26%
DPD 120 1.15%
Aramex 99 0.95%
ELTA 95 0.91%
BRT 89 0.86%
JX 76 0.73%

Store Launch Timeline

Over the past 12 months, 60,725 new stores were launched in Turkey , with the highest activity in 2025-11 (6,123 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.1%

6,123 stores launched

2025-10 9.2%

5,612 stores launched

2025-09 8.5%

5,148 stores launched

2025-08 9.4%

5,735 stores launched

2025-07 10.4%

6,341 stores launched

2025-06 7.8%

4,710 stores launched

2025-05 9.1%

5,548 stores launched

2025-04 8.0%

4,866 stores launched

2025-03 8.2%

4,973 stores launched

2025-02 7.3%

4,443 stores launched

2025-01 7.6%

4,621 stores launched

2024-12 4.3%

2,605 stores launched

Monthly Trend

Monthly store launches in Turkey (December 2025)
Monthly store launches in Turkey over the past 12 months
Month Stores Launched Percentage
2025-11 6123 10.08%
2025-10 5612 9.24%
2025-09 5148 8.48%
2025-08 5735 9.44%
2025-07 6341 10.44%
2025-06 4710 7.76%
2025-05 5548 9.14%
2025-04 4866 8.01%
2025-03 4973 8.19%
2025-02 4443 7.32%
2025-01 4621 7.61%
2024-12 2605 4.29%

Active Stores by Launch Year

Currently, 237,130 active stores in Turkey are tracked in our database , with the most stores launched in 2025 (58,135 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.5%

58,135 active stores

2024 12.4%

29,413 active stores

2023 8.0%

19,024 active stores

2022 7.3%

17,382 active stores

2021 6.4%

15,189 active stores

2020 5.9%

13,891 active stores

2019 4.1%

9,838 active stores

2018 4.1%

9,629 active stores

2017 3.4%

8,045 active stores

2016 2.2%

5,293 active stores

2015 2.2%

5,228 active stores

2014 2.7%

6,484 active stores

2013 3.3%

7,823 active stores

2012 2.3%

5,388 active stores

2011 2.1%

5,020 active stores

Distribution by Launch Year

Active stores in Turkey by original launch year (December 2025)
Active stores in Turkey by launch year
Launch Year Active Stores Percentage
2025 58135 24.52%
2024 29413 12.40%
2023 19024 8.02%
2022 17382 7.33%
2021 15189 6.41%
2020 13891 5.86%
2019 9838 4.15%
2018 9629 4.06%
2017 8045 3.39%
2016 5293 2.23%
2015 5228 2.20%
2014 6484 2.73%
2013 7823 3.30%
2012 5388 2.27%
2011 5020 2.12%
2010 4061 1.71%
2009 3347 1.41%
2008 2734 1.15%
2007 2419 1.02%
2006 1780 0.75%
2005 1538 0.65%
2004 1524 0.64%
2003 1031 0.43%
2002 938 0.40%
2001 769 0.32%
2000 519 0.22%
1999 316 0.13%
1998 191 0.08%
1997 134 0.06%
1996 41 0.02%
1995 6 0.00%

Social Media Usage

Instagram leads with 29.7% among stores with at least one detectable social profile (128,752 stores) , followed by Facebook (24.6%) and YouTube (10.8%) .

Base: 158,764 stores with any detectable social profile (65.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.7%

128,752 stores

Facebook 24.6%

106,673 stores

YouTube 10.8%

46,692 stores

Twitter 9.9%

42,893 stores

WhatsApp 8.3%

36,206 stores

LinkedIn 6.8%

29,377 stores

Pinterest 4.4%

19,133 stores

X 3.0%

12,894 stores

TikTok 2.4%

10,452 stores

Vimeo 0.2%

769 stores

Visual Distribution

Distribution of social media platforms in Turkey (December 2025)
Distribution of social media platforms in Turkey e-commerce stores
Social Platform Store Count Market Share
Instagram 128752 29.68%
Facebook 106673 24.59%
YouTube 46692 10.76%
Twitter 42893 9.89%
WhatsApp 36206 8.35%
LinkedIn 29377 6.77%
Pinterest 19133 4.41%
X 12894 2.97%
TikTok 10452 2.41%
Vimeo 769 0.18%

Dataset Coverage

Field Rows count Coverage
Website 243.1k 100.00%
Emails 130.5k 53.68%
Phones 47.2k 19.41%
Ecommerce platform 243.1k 100.00%
Couriers 8.5k 3.48%
Payment Providers 11.9k 4.88%
Categories 192.4k 79.14%
Social Media 158.8k 65.31%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Turkey E-commerce Database?

Our database covers over 243.1k Turkey physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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