Apple Pay Payment Provider Usage Database
Explore 1.7m e-commerce stores accepting Apple Pay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 99.4% of stores with physical delivery (1,674,350 stores) , followed by Custom (0.4%) and Zoorix, Shopify (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,674,350 stores
6,205 stores
1,341 stores
1,260 stores
188 stores
113 stores
93 stores
90 stores
53 stores
53 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1674350 | 99.43% |
| Custom | 6205 | 0.37% |
| Zoorix, Shopify | 1341 | 0.08% |
| WooCommerce | 1260 | 0.07% |
| BinderPOS, Shopify | 188 | 0.01% |
| OpenCart | 113 | 0.01% |
| UpsellPlus, Shopify | 93 | 0.01% |
| TargetBay, Shopify | 90 | 0.01% |
| Magento | 53 | 0.00% |
| WooCommerce, Shopify | 53 | 0.00% |
| BigCommerce, Shopify | 49 | 0.00% |
| Shopify, Magento | 49 | 0.00% |
| PrestaShop | 40 | 0.00% |
| Shopify, Zoorix | 35 | 0.00% |
| Shopify, Napps | 29 | 0.00% |
All Stores Distribution
Shopify holds 99.5% share of all Apple Pay e-commerce stores (2,066,604) , with Custom at 0.3% and Zoorix, Shopify at 0.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,066,604 stores
6,205 stores
1,649 stores
1,563 stores
206 stores
120 stores
96 stores
95 stores
56 stores
65 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2066604 | 99.50% |
| Custom | 6205 | 0.30% |
| Zoorix, Shopify | 1649 | 0.08% |
| WooCommerce | 1563 | 0.08% |
| BinderPOS, Shopify | 206 | 0.01% |
| OpenCart | 120 | 0.01% |
| UpsellPlus, Shopify | 96 | 0.00% |
| TargetBay, Shopify | 95 | 0.00% |
| Magento | 56 | 0.00% |
| WooCommerce, Shopify | 65 | 0.00% |
| BigCommerce, Shopify | 59 | 0.00% |
| Shopify, Magento | 54 | 0.00% |
| PrestaShop | 43 | 0.00% |
| Shopify, Zoorix | 50 | 0.00% |
| Shopify, Napps | 31 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.6% of all stores (441,381 stores) , followed by Health & Beauty (16.6%) and Jewelry & Watches (8.3%) .
Top 10 Categories
441,381 stores
218,378 stores
108,381 stores
106,232 stores
65,891 stores
62,799 stores
48,698 stores
47,677 stores
42,370 stores
41,792 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 441381 | 33.62% |
| Health & Beauty | 218378 | 16.63% |
| Jewelry & Watches | 108381 | 8.25% |
| Food & Beverages | 106232 | 8.09% |
| Home & Garden | 65891 | 5.02% |
| Arts & Entertainment | 62799 | 4.78% |
| Gifts & Special Occasions | 48698 | 3.71% |
| Electronics & Technology | 47677 | 3.63% |
| Sporting Goods & Outdoor Gear | 42370 | 3.23% |
| Furniture & Home Decor | 41792 | 3.18% |
| Pets & Pet Supplies | 38189 | 2.91% |
| Vehicles & Parts | 29847 | 2.27% |
| Toys & Games | 24605 | 1.87% |
| Baby & Toddler | 20570 | 1.57% |
| Books & Media | 16237 | 1.24% |
Shipping Carriers Distribution
USPS leads with 22.0% among AI-verified physical stores (99,916 stores) , followed by UPS (19.8%) and DHL (16.2%) .
Base: 304,057 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
99,916 stores
89,944 stores
73,579 stores
50,160 stores
29,366 stores
21,861 stores
21,487 stores
12,830 stores
12,817 stores
10,098 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 99916 | 22.02% |
| UPS | 89944 | 19.82% |
| DHL | 73579 | 16.22% |
| FedEx | 50160 | 11.05% |
| Royal Mail | 29366 | 6.47% |
| Australia Post | 21861 | 4.82% |
| DPD | 21487 | 4.74% |
| Canada Post | 12830 | 2.83% |
| GLS | 12817 | 2.82% |
| Colissimo | 10098 | 2.23% |
| PostNL | 7047 | 1.55% |
| Hermes | 6882 | 1.52% |
| Mondial Relay | 6525 | 1.44% |
| La Poste | 6461 | 1.42% |
| Deutsche Post | 4784 | 1.05% |
Store Launch Timeline
Over the past 12 months, 495,821 new stores were launched in Apple Pay , with the highest activity in 2025-10 (56,994 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
56,994 stores launched
59,186 stores launched
61,052 stores launched
58,271 stores launched
47,425 stores launched
45,811 stores launched
37,291 stores launched
35,380 stores launched
29,909 stores launched
30,177 stores launched
22,498 stores launched
11,827 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 56994 | 11.49% |
| 2025-09 | 59186 | 11.94% |
| 2025-08 | 61052 | 12.31% |
| 2025-07 | 58271 | 11.75% |
| 2025-06 | 47425 | 9.56% |
| 2025-05 | 45811 | 9.24% |
| 2025-04 | 37291 | 7.52% |
| 2025-03 | 35380 | 7.14% |
| 2025-02 | 29909 | 6.03% |
| 2025-01 | 30177 | 6.09% |
| 2024-12 | 22498 | 4.54% |
| 2024-11 | 11827 | 2.39% |
Active Stores by Launch Year
Currently, 1,672,908 active stores in Apple Pay are tracked in our database , with the most stores launched in 2025 (462,970 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
462,970 active stores
226,221 active stores
158,094 active stores
119,755 active stores
123,810 active stores
114,688 active stores
68,145 active stores
69,900 active stores
55,453 active stores
30,028 active stores
26,335 active stores
27,777 active stores
35,461 active stores
18,775 active stores
22,136 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 462970 | 27.67% |
| 2024 | 226221 | 13.52% |
| 2023 | 158094 | 9.45% |
| 2022 | 119755 | 7.16% |
| 2021 | 123810 | 7.40% |
| 2020 | 114688 | 6.86% |
| 2019 | 68145 | 4.07% |
| 2018 | 69900 | 4.18% |
| 2017 | 55453 | 3.31% |
| 2016 | 30028 | 1.79% |
| 2015 | 26335 | 1.57% |
| 2014 | 27777 | 1.66% |
| 2013 | 35461 | 2.12% |
| 2012 | 18775 | 1.12% |
| 2011 | 22136 | 1.32% |
| 2010 | 15408 | 0.92% |
| 2009 | 13327 | 0.80% |
| 2008 | 10964 | 0.66% |
| 2007 | 9818 | 0.59% |
| 2006 | 7479 | 0.45% |
| 2005 | 6927 | 0.41% |
| 2004 | 10111 | 0.60% |
| 2003 | 7424 | 0.44% |
| 2002 | 6434 | 0.38% |
| 2001 | 7675 | 0.46% |
| 2000 | 5581 | 0.33% |
| 1999 | 4928 | 0.29% |
| 1998 | 3415 | 0.20% |
| 1997 | 1973 | 0.12% |
| 1996 | 1493 | 0.09% |
| 1995 | 403 | 0.02% |
Geographic Distribution
United States leads with 50.1% (795,010 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.6%) .
Base: 1,587,327 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
795,010 AI-verified stores
169,736 AI-verified stores
104,275 AI-verified stores
96,570 AI-verified stores
77,282 AI-verified stores
65,603 AI-verified stores
41,751 AI-verified stores
41,450 AI-verified stores
38,890 AI-verified stores
28,218 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 795010 | 50.08% |
| United Kingdom | 169736 | 10.69% |
| Australia | 104275 | 6.57% |
| Canada | 96570 | 6.08% |
| France | 77282 | 4.87% |
| Germany | 65603 | 4.13% |
| Netherlands | 41751 | 2.63% |
| Italy | 41450 | 2.61% |
| Spain | 38890 | 2.45% |
| Japan | 28218 | 1.78% |
| New Zealand | 18671 | 1.18% |
| Hong Kong | 17333 | 1.09% |
| Sweden | 16737 | 1.05% |
| Switzerland | 13429 | 0.85% |
| Mexico | 12834 | 0.81% |
| Belgium | 11675 | 0.74% |
| Denmark | 9854 | 0.62% |
| Poland | 9549 | 0.60% |
| Ireland | 9456 | 0.60% |
| Portugal | 9004 | 0.57% |
Featured Stores
Discover the strongest performers and newest entrants in Apple Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Food & Beverages
Shopify — Clothing & Accessories
Shopify
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.1m | 100.00% |
| Emails | 929.4k | 44.74% |
| Phones | 188.6k | 9.08% |
| Ecommerce platform | 2.1m | 99.99% |
| Couriers | 304.1k | 14.64% |
| Payment Providers | 295.4k | 14.22% |
| Categories | 1.4m | 69.25% |
| Social Media | 1.3m | 61.31% |
Starter Package
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Maximize Your ROI
Use our detailed Apple Pay E-commerce Database to:
Gain actionable insights into 1.7m physical stores in Apple Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Apple Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Apple Pay E-commerce Database?
-
Our database covers over 1.7m Apple Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.6% among stores with at least one detectable social profile (991,240 stores) , followed by Facebook (26.1%) and TikTok (12.9%) .
Base: 1,273,689 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
991,240 stores
746,665 stores
369,960 stores
260,061 stores
201,686 stores
158,471 stores
73,564 stores
42,530 stores
11,358 stores
6,234 stores
Visual Distribution