Online Stores Using Apple Pay
Explore 1.9m verified e-commerce stores with Apple Pay detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 3m domains. 1.9m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.9m verified active stores out of 3m detected · 63.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 86.4% of stores with physical delivery (1,664,280 stores) , followed by Custom (4.9%) and WooCommerce (4.2%) .
Base: 1,926,166 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,664,280 stores
94,924 stores
81,235 stores
8,366 stores
5,500 stores
5,032 stores
4,477 stores
4,192 stores
3,964 stores
3,920 stores
Visual Distribution
1,664,280 stores
94,924 stores
81,235 stores
8,366 stores
5,500 stores
5,032 stores
4,477 stores
4,192 stores
3,964 stores
3,920 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1664280 | 86.40% |
| Custom | 94924 | 4.93% |
| WooCommerce | 81235 | 4.22% |
| Wix eCommerce | 8366 | 0.43% |
| PrestaShop | 5500 | 0.29% |
| Shopware | 5032 | 0.26% |
| Magento | 4477 | 0.23% |
| Shoper | 4192 | 0.22% |
| OpenCart | 3964 | 0.21% |
| Shopline | 3920 | 0.20% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 88.7% share of detected Apple Pay e-commerce signals (2,693,018) , with Custom at 3.2% and WooCommerce at 3.5% (October 2026) .
Base: 3,035,340 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,693,018 websites
96,682 websites
106,862 websites
15,671 websites
5,895 websites
6,440 websites
5,412 websites
4,309 websites
4,276 websites
3,997 websites
Visual Distribution
2,693,018 websites
96,682 websites
106,862 websites
15,671 websites
5,895 websites
6,440 websites
5,412 websites
4,309 websites
4,276 websites
3,997 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 2693018 | 88.72% |
| Custom | 96682 | 3.19% |
| WooCommerce | 106862 | 3.52% |
| Wix eCommerce | 15671 | 0.52% |
| PrestaShop | 5895 | 0.19% |
| Shopware | 6440 | 0.21% |
| Magento | 5412 | 0.18% |
| Shoper | 4309 | 0.14% |
| OpenCart | 4276 | 0.14% |
| Shopline | 3997 | 0.13% |
Categories Distribution
Clothing & Accessories stores with 20.5% of all stores (394,236 stores) , followed by Health & Beauty (15.5%) and Sporting Goods & Outdoor Gear (8.4%) .
Base: 1,926,166 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
394,236 stores
298,907 stores
161,560 stores
152,255 stores
113,033 stores
97,468 stores
87,765 stores
86,768 stores
71,029 stores
43,540 stores
Visual Distribution
394,236 stores
298,907 stores
161,560 stores
152,255 stores
113,033 stores
97,468 stores
87,765 stores
86,768 stores
71,029 stores
43,540 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 394236 | 20.47% |
| Health & Beauty | 298907 | 15.52% |
| Sporting Goods & Outdoor Gear | 161560 | 8.39% |
| Food & Beverages | 152255 | 7.90% |
| Toys & Games | 113033 | 5.87% |
| Arts & Entertainment | 97468 | 5.06% |
| Home & Garden | 87765 | 4.56% |
| Jewelry & Watches | 86768 | 4.50% |
| Gifts & Special Occasions | 71029 | 3.69% |
| Electronics & Technology | 43540 | 2.26% |
Shipping Carriers Distribution
USPS accounts for 24.0% of displayed detection occurrences (276,849 occurrences) , followed by UPS (20.7%) and DHL (17.1%) .
Base: 1,153,581 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
276,849 occurrences
239,199 occurrences
196,911 occurrences
139,749 occurrences
75,530 occurrences
66,527 occurrences
48,429 occurrences
44,869 occurrences
32,913 occurrences
32,605 occurrences
Visual Distribution
276,849 occurrences
239,199 occurrences
196,911 occurrences
139,749 occurrences
75,530 occurrences
66,527 occurrences
48,429 occurrences
44,869 occurrences
32,913 occurrences
32,605 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 276849 | 24.00% |
| UPS | 239199 | 20.74% |
| DHL | 196911 | 17.07% |
| FedEx | 139749 | 12.11% |
| DPD | 75530 | 6.55% |
| Royal Mail | 66527 | 5.77% |
| GLS | 48429 | 4.20% |
| Australia Post | 44869 | 3.89% |
| Colissimo | 32913 | 2.85% |
| Canada Post | 32605 | 2.83% |
Store Launch Timeline
Over the past 12 months, 502,557 new stores were launched in Apple Pay , with the highest activity in 2026-09 (84,946 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
84,946 stores launched
69,597 stores launched
57,798 stores launched
49,925 stores launched
45,109 stores launched
38,744 stores launched
36,347 stores launched
31,693 stores launched
31,206 stores launched
25,039 stores launched
27,352 stores launched
4,801 stores launched
Monthly Trend
16.9% of last 12 months
13.8% of last 12 months
11.5% of last 12 months
9.9% of last 12 months
9.0% of last 12 months
7.7% of last 12 months
7.2% of last 12 months
6.3% of last 12 months
6.2% of last 12 months
5.0% of last 12 months
5.4% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 84946 | 16.90% |
| 2026-08 | 69597 | 13.85% |
| 2026-07 | 57798 | 11.50% |
| 2026-06 | 49925 | 9.93% |
| 2026-05 | 45109 | 8.98% |
| 2026-04 | 38744 | 7.71% |
| 2026-03 | 36347 | 7.23% |
| 2026-02 | 31693 | 6.31% |
| 2026-01 | 31206 | 6.21% |
| 2025-12 | 25039 | 4.98% |
| 2025-11 | 27352 | 5.44% |
| 2025-10 | 4801 | 0.96% |
Active Stores by Launch Year
Currently, 1,913,778 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (468,356 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
468,356 active stores
275,470 active stores
188,396 active stores
143,217 active stores
111,601 active stores
116,593 active stores
111,606 active stores
70,107 active stores
69,663 active stores
58,452 active stores
30,703 active stores
27,475 active stores
29,164 active stores
36,312 active stores
21,095 active stores
Distribution by Launch Year
24.5% of tracked active stores
14.4% of tracked active stores
9.8% of tracked active stores
7.5% of tracked active stores
5.8% of tracked active stores
6.1% of tracked active stores
5.8% of tracked active stores
3.7% of tracked active stores
3.6% of tracked active stores
3.1% of tracked active stores
1.6% of tracked active stores
1.4% of tracked active stores
1.5% of tracked active stores
1.9% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 468356 | 24.47% |
| 2025 | 275470 | 14.39% |
| 2024 | 188396 | 9.84% |
| 2023 | 143217 | 7.48% |
| 2022 | 111601 | 5.83% |
| 2021 | 116593 | 6.09% |
| 2020 | 111606 | 5.83% |
| 2019 | 70107 | 3.66% |
| 2018 | 69663 | 3.64% |
| 2017 | 58452 | 3.05% |
| 2016 | 30703 | 1.60% |
| 2015 | 27475 | 1.44% |
| 2014 | 29164 | 1.52% |
| 2013 | 36312 | 1.90% |
| 2012 | 21095 | 1.10% |
Geographic Distribution
United States stores with 42.7% (822,784 active verified stores) , followed by United Kingdom (9.1%) and Germany (5.8%) .
Base: 1,926,166 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
822,784 active verified stores
174,366 active verified stores
111,520 active verified stores
102,020 active verified stores
91,750 active verified stores
87,027 active verified stores
49,143 active verified stores
47,235 active verified stores
45,200 active verified stores
35,901 active verified stores
Visual Distribution
822,784 active verified stores
174,366 active verified stores
111,520 active verified stores
102,020 active verified stores
91,750 active verified stores
87,027 active verified stores
49,143 active verified stores
47,235 active verified stores
45,200 active verified stores
35,901 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 822784 | 42.72% |
| United Kingdom | 174366 | 9.05% |
| Germany | 111520 | 5.79% |
| Australia | 102020 | 5.30% |
| Canada | 91750 | 4.76% |
| France | 87027 | 4.52% |
| Italy | 49143 | 2.55% |
| Spain | 47235 | 2.45% |
| Netherlands | 45200 | 2.35% |
| Japan | 35901 | 1.86% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Shopify
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3m | 100.00% |
| Emails | 1.9m | 61.78% |
| Phones | 1.1m | 36.82% |
| Ecommerce platform | 3m | 99.60% |
| Couriers | 880.3k | 29.00% |
| Payment Providers | 3m | 100.00% |
| Categories | 2.6m | 85.27% |
| Social Media | 2.1m | 68.19% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Apple Pay e-commerce landscape:
Analyze 1.9m verified e-commerce stores on Apple Pay - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Apple Pay e-commerce intelligence?
-
We track 1.9m verified Apple Pay e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.8% of displayed detection occurrences (1,115,318 occurrences) , followed by Facebook (26.0%) and TikTok (13.0%) .
Base: 3,204,722 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,115,318 occurrences
832,781 occurrences
416,029 occurrences
328,284 occurrences
195,501 occurrences
153,369 occurrences
69,833 occurrences
67,820 occurrences
18,447 occurrences
7,340 occurrences
Visual Distribution
1,115,318 occurrences
832,781 occurrences
416,029 occurrences
328,284 occurrences
195,501 occurrences
153,369 occurrences
69,833 occurrences
67,820 occurrences
18,447 occurrences
7,340 occurrences