Apple Pay Payment Provider Usage Database
Explore 1.9m e-commerce stores accepting Apple Pay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 99.7% of stores with physical delivery (1,913,761 stores) , followed by Custom (0.1%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,913,761 stores
1,788 stores
1,400 stores
760 stores
750 stores
188 stores
96 stores
96 stores
60 stores
56 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1913761 | 99.72% |
| Custom | 1788 | 0.09% |
| WooCommerce | 1400 | 0.07% |
| Shopify, Zoorix | 760 | 0.04% |
| Zoorix, Shopify | 750 | 0.04% |
| OpenCart | 188 | 0.01% |
| BinderPOS, Shopify | 96 | 0.01% |
| Shopify, BinderPOS | 96 | 0.01% |
| TargetBay, Shopify | 60 | 0.00% |
| Shopify, UpsellPlus | 56 | 0.00% |
| Magento | 56 | 0.00% |
| UpsellPlus, Shopify | 46 | 0.00% |
| PrestaShop | 46 | 0.00% |
| WooCommerce, Shopify | 34 | 0.00% |
| Shopify, TargetBay | 34 | 0.00% |
All Stores Distribution
Shopify holds 99.7% share of all Apple Pay e-commerce stores (2,104,155) , with Custom at 0.1% and WooCommerce at 0.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,104,155 stores
1,788 stores
1,583 stores
801 stores
786 stores
190 stores
101 stores
96 stores
60 stores
60 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2104155 | 99.73% |
| Custom | 1788 | 0.08% |
| WooCommerce | 1583 | 0.08% |
| Shopify, Zoorix | 801 | 0.04% |
| Zoorix, Shopify | 786 | 0.04% |
| OpenCart | 190 | 0.01% |
| BinderPOS, Shopify | 101 | 0.00% |
| Shopify, BinderPOS | 96 | 0.00% |
| TargetBay, Shopify | 60 | 0.00% |
| Shopify, UpsellPlus | 60 | 0.00% |
| Magento | 58 | 0.00% |
| UpsellPlus, Shopify | 47 | 0.00% |
| PrestaShop | 47 | 0.00% |
| WooCommerce, Shopify | 41 | 0.00% |
| Shopify, TargetBay | 37 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 34.3% of all stores (466,612 stores) , followed by Health & Beauty (17.4%) and Jewelry & Watches (8.1%) .
Top 10 Categories
466,612 stores
235,826 stores
109,520 stores
107,837 stores
64,900 stores
57,193 stores
51,859 stores
50,713 stores
42,191 stores
42,034 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 466612 | 34.34% |
| Health & Beauty | 235826 | 17.36% |
| Jewelry & Watches | 109520 | 8.06% |
| Food & Beverages | 107837 | 7.94% |
| Home & Garden | 64900 | 4.78% |
| Arts & Entertainment | 57193 | 4.21% |
| Electronics & Technology | 51859 | 3.82% |
| Gifts & Special Occasions | 50713 | 3.73% |
| Furniture & Home Decor | 42191 | 3.11% |
| Sporting Goods & Outdoor Gear | 42034 | 3.09% |
| Pets & Pet Supplies | 40688 | 2.99% |
| Vehicles & Parts | 29213 | 2.15% |
| Toys & Games | 25164 | 1.85% |
| Baby & Toddler | 20019 | 1.47% |
| Books & Media | 14864 | 1.09% |
Shipping Carriers Distribution
USPS leads with 21.9% among AI-verified physical stores (104,906 stores) , followed by UPS (19.8%) and DHL (16.2%) .
Base: 320,315 AI-verified physical stores with detectable shipping carriers (15.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
104,906 stores
94,977 stores
77,743 stores
53,326 stores
30,968 stores
22,935 stores
22,787 stores
13,663 stores
13,051 stores
11,014 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 104906 | 21.88% |
| UPS | 94977 | 19.81% |
| DHL | 77743 | 16.21% |
| FedEx | 53326 | 11.12% |
| Royal Mail | 30968 | 6.46% |
| DPD | 22935 | 4.78% |
| Australia Post | 22787 | 4.75% |
| GLS | 13663 | 2.85% |
| Canada Post | 13051 | 2.72% |
| Colissimo | 11014 | 2.30% |
| PostNL | 7514 | 1.57% |
| Hermes | 7268 | 1.52% |
| Mondial Relay | 7129 | 1.49% |
| La Poste | 7036 | 1.47% |
| Deutsche Post | 5165 | 1.08% |
Store Launch Timeline
Over the past 12 months, 608,306 new stores were launched in Apple Pay , with the highest activity in 2025-11 (54,440 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54,440 stores launched
58,957 stores launched
59,968 stores launched
61,955 stores launched
65,239 stores launched
53,126 stores launched
57,770 stores launched
50,535 stores launched
52,468 stores launched
39,831 stores launched
38,421 stores launched
15,596 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 54440 | 8.95% |
| 2025-10 | 58957 | 9.69% |
| 2025-09 | 59968 | 9.86% |
| 2025-08 | 61955 | 10.18% |
| 2025-07 | 65239 | 10.72% |
| 2025-06 | 53126 | 8.73% |
| 2025-05 | 57770 | 9.50% |
| 2025-04 | 50535 | 8.31% |
| 2025-03 | 52468 | 8.63% |
| 2025-02 | 39831 | 6.55% |
| 2025-01 | 38421 | 6.32% |
| 2024-12 | 15596 | 2.56% |
Active Stores by Launch Year
Currently, 1,906,467 active stores in Apple Pay are tracked in our database , with the most stores launched in 2025 (593,088 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
593,088 active stores
252,972 active stores
173,584 active stores
129,538 active stores
133,839 active stores
123,090 active stores
73,269 active stores
75,460 active stores
59,542 active stores
31,762 active stores
27,911 active stores
29,763 active stores
38,097 active stores
20,021 active stores
23,862 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 593088 | 31.11% |
| 2024 | 252972 | 13.27% |
| 2023 | 173584 | 9.11% |
| 2022 | 129538 | 6.79% |
| 2021 | 133839 | 7.02% |
| 2020 | 123090 | 6.46% |
| 2019 | 73269 | 3.84% |
| 2018 | 75460 | 3.96% |
| 2017 | 59542 | 3.12% |
| 2016 | 31762 | 1.67% |
| 2015 | 27911 | 1.46% |
| 2014 | 29763 | 1.56% |
| 2013 | 38097 | 2.00% |
| 2012 | 20021 | 1.05% |
| 2011 | 23862 | 1.25% |
| 2010 | 16537 | 0.87% |
| 2009 | 14258 | 0.75% |
| 2008 | 11674 | 0.61% |
| 2007 | 10481 | 0.55% |
| 2006 | 7993 | 0.42% |
| 2005 | 7431 | 0.39% |
| 2004 | 10834 | 0.57% |
| 2003 | 7880 | 0.41% |
| 2002 | 6820 | 0.36% |
| 2001 | 8126 | 0.43% |
| 2000 | 5887 | 0.31% |
| 1999 | 5193 | 0.27% |
| 1998 | 3538 | 0.19% |
| 1997 | 2043 | 0.11% |
| 1996 | 1555 | 0.08% |
| 1995 | 419 | 0.02% |
Geographic Distribution
United States leads with 49.5% (892,195 AI-verified stores) , followed by United Kingdom (10.8%) and Australia (6.4%) .
Base: 1,802,327 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
892,195 AI-verified stores
194,443 AI-verified stores
116,244 AI-verified stores
108,757 AI-verified stores
92,680 AI-verified stores
75,230 AI-verified stores
48,602 AI-verified stores
47,886 AI-verified stores
47,191 AI-verified stores
29,705 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 892195 | 49.50% |
| United Kingdom | 194443 | 10.79% |
| Australia | 116244 | 6.45% |
| Canada | 108757 | 6.03% |
| France | 92680 | 5.14% |
| Germany | 75230 | 4.17% |
| Netherlands | 48602 | 2.70% |
| Italy | 47886 | 2.66% |
| Spain | 47191 | 2.62% |
| Japan | 29705 | 1.65% |
| Sweden | 20093 | 1.11% |
| New Zealand | 19821 | 1.10% |
| Hong Kong | 19706 | 1.09% |
| Switzerland | 15765 | 0.87% |
| Mexico | 15042 | 0.83% |
| Belgium | 13690 | 0.76% |
| Poland | 12597 | 0.70% |
| Denmark | 11075 | 0.61% |
| Portugal | 11008 | 0.61% |
| Ireland | 10597 | 0.59% |
Featured Stores
Discover the strongest performers and newest entrants in Apple Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Electronics & Technology
Shopify — Electronics & Technology
Shopify
Shopify — Vehicles & Parts
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.1m | 100.00% |
| Emails | 988.3k | 46.83% |
| Phones | 187.5k | 8.89% |
| Ecommerce platform | 2.1m | 100.00% |
| Couriers | 320.3k | 15.18% |
| Payment Providers | 311.4k | 14.76% |
| Categories | 1.5m | 69.67% |
| Social Media | 1.3m | 61.17% |
Starter Package
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Maximize Your ROI
Use our detailed Apple Pay E-commerce Database to:
Gain actionable insights into 1.9m physical stores in Apple Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Apple Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Apple Pay E-commerce Database?
-
Our database covers over 1.9m Apple Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.0% among stores with at least one detectable social profile (1,093,631 stores) , followed by Facebook (26.2%) and TikTok (13.3%) .
Base: 1,290,996 stores with any detectable social profile (61.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,093,631 stores
817,644 stores
416,229 stores
292,722 stores
201,704 stores
178,587 stores
52,479 stores
52,284 stores
12,781 stores
7,019 stores
Visual Distribution