Apple Pay Payment Provider Usage Database
Explore 1.8m verified e-commerce stores accepting Apple Pay. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.9m domains. 1.8m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.8m verified active stores out of 1.9m detected · 95.1% verification rate
E-commerce Platforms Distribution
Shopify leads with 99.7% of stores with physical delivery (1,787,318 stores) , followed by Custom (0.1%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,787,318 stores
1,927 stores
1,391 stores
647 stores
646 stores
277 stores
92 stores
87 stores
56 stores
56 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1787318 | 99.70% |
| Custom | 1927 | 0.11% |
| WooCommerce | 1391 | 0.08% |
| Zoorix, Shopify | 647 | 0.04% |
| Shopify, Zoorix | 646 | 0.04% |
| OpenCart | 277 | 0.02% |
| BinderPOS, Shopify | 92 | 0.01% |
| Shopify, BinderPOS | 87 | 0.00% |
| Shopify, UpsellPlus | 56 | 0.00% |
| TargetBay, Shopify | 56 | 0.00% |
| UpsellPlus, Shopify | 53 | 0.00% |
| Shopify, TargetBay | 49 | 0.00% |
| Magento | 47 | 0.00% |
| PrestaShop | 45 | 0.00% |
| Shopify, OpenCart | 40 | 0.00% |
All Stores Distribution
Shopify holds 99.7% share of all Apple Pay e-commerce stores (1,879,574) , with Custom at 0.1% and WooCommerce at 0.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,879,574 stores
1,927 stores
1,606 stores
674 stores
661 stores
278 stores
93 stores
88 stores
57 stores
57 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1879574 | 99.70% |
| Custom | 1927 | 0.10% |
| WooCommerce | 1606 | 0.09% |
| Zoorix, Shopify | 674 | 0.04% |
| Shopify, Zoorix | 661 | 0.04% |
| OpenCart | 278 | 0.01% |
| BinderPOS, Shopify | 93 | 0.00% |
| Shopify, BinderPOS | 88 | 0.00% |
| Shopify, UpsellPlus | 57 | 0.00% |
| TargetBay, Shopify | 57 | 0.00% |
| UpsellPlus, Shopify | 55 | 0.00% |
| Shopify, TargetBay | 50 | 0.00% |
| Magento | 50 | 0.00% |
| PrestaShop | 47 | 0.00% |
| Shopify, OpenCart | 40 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 32.8% of all stores (417,356 stores) , followed by Health & Beauty (17.5%) and Food & Beverages (8.8%) .
Base: 1,270,628 AI-verified stores with physical delivery and detected product categories (70.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
417,356 stores
222,455 stores
112,302 stores
101,414 stores
62,137 stores
60,243 stores
48,112 stores
44,108 stores
40,809 stores
39,375 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 417356 | 32.85% |
| Health & Beauty | 222455 | 17.51% |
| Food & Beverages | 112302 | 8.84% |
| Jewelry & Watches | 101414 | 7.98% |
| Arts & Entertainment | 62137 | 4.89% |
| Home & Garden | 60243 | 4.74% |
| Gifts & Special Occasions | 48112 | 3.79% |
| Electronics & Technology | 44108 | 3.47% |
| Furniture & Home Decor | 40809 | 3.21% |
| Sporting Goods & Outdoor Gear | 39375 | 3.10% |
| Pets & Pet Supplies | 34635 | 2.73% |
| Vehicles & Parts | 29317 | 2.31% |
| Toys & Games | 23300 | 1.83% |
| Baby & Toddler | 17597 | 1.38% |
| Books & Media | 17468 | 1.37% |
Shipping Carriers Distribution
USPS leads with 21.1% among AI-verified physical stores (103,134 stores) , followed by UPS (19.7%) and DHL (16.6%) .
Base: 312,302 AI-verified physical stores with detectable shipping carriers (16.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
103,134 stores
96,424 stores
81,044 stores
54,757 stores
31,670 stores
24,055 stores
22,710 stores
14,580 stores
12,725 stores
11,772 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 103134 | 21.11% |
| UPS | 96424 | 19.74% |
| DHL | 81044 | 16.59% |
| FedEx | 54757 | 11.21% |
| Royal Mail | 31670 | 6.48% |
| DPD | 24055 | 4.92% |
| Australia Post | 22710 | 4.65% |
| GLS | 14580 | 2.98% |
| Canada Post | 12725 | 2.60% |
| Colissimo | 11772 | 2.41% |
| Mondial Relay | 7730 | 1.58% |
| La Poste | 7553 | 1.55% |
| Hermes | 7359 | 1.51% |
| PostNL | 7330 | 1.50% |
| Deutsche Post | 5734 | 1.17% |
Store Launch Timeline
Over the past 12 months, 471,194 new stores were launched in Apple Pay , with the highest activity in 2026-02 (50,935 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
50,935 stores launched
61,126 stores launched
47,642 stores launched
45,528 stores launched
43,075 stores launched
37,978 stores launched
36,260 stores launched
33,693 stores launched
29,581 stores launched
30,969 stores launched
28,495 stores launched
25,912 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 50935 | 10.81% |
| 2026-01 | 61126 | 12.97% |
| 2025-12 | 47642 | 10.11% |
| 2025-11 | 45528 | 9.66% |
| 2025-10 | 43075 | 9.14% |
| 2025-09 | 37978 | 8.06% |
| 2025-08 | 36260 | 7.70% |
| 2025-07 | 33693 | 7.15% |
| 2025-06 | 29581 | 6.28% |
| 2025-05 | 30969 | 6.57% |
| 2025-04 | 28495 | 6.05% |
| 2025-03 | 25912 | 5.50% |
Active Stores by Launch Year
Currently, 1,780,908 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (112,608 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
112,608 active stores
411,057 active stores
225,032 active stores
162,692 active stores
125,196 active stores
127,843 active stores
120,031 active stores
73,316 active stores
74,302 active stores
60,450 active stores
31,163 active stores
27,901 active stores
29,460 active stores
36,401 active stores
20,169 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 112608 | 6.32% |
| 2025 | 411057 | 23.08% |
| 2024 | 225032 | 12.64% |
| 2023 | 162692 | 9.14% |
| 2022 | 125196 | 7.03% |
| 2021 | 127843 | 7.18% |
| 2020 | 120031 | 6.74% |
| 2019 | 73316 | 4.12% |
| 2018 | 74302 | 4.17% |
| 2017 | 60450 | 3.39% |
| 2016 | 31163 | 1.75% |
| 2015 | 27901 | 1.57% |
| 2014 | 29460 | 1.65% |
| 2013 | 36401 | 2.04% |
| 2012 | 20169 | 1.13% |
| 2011 | 22438 | 1.26% |
| 2010 | 16374 | 0.92% |
| 2009 | 14309 | 0.80% |
| 2008 | 11567 | 0.65% |
| 2007 | 10363 | 0.58% |
| 2006 | 8044 | 0.45% |
| 2005 | 7444 | 0.42% |
| 2004 | 10505 | 0.59% |
| 2003 | 7909 | 0.44% |
| 2002 | 6899 | 0.39% |
| 2001 | 8085 | 0.45% |
| 2000 | 6083 | 0.34% |
| 1999 | 5430 | 0.30% |
| 1998 | 3697 | 0.21% |
| 1997 | 2117 | 0.12% |
| 1996 | 1595 | 0.09% |
| 1995 | 428 | 0.02% |
Geographic Distribution
United States leads with 49.4% (814,331 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.5%) .
Base: 1,649,780 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
814,331 AI-verified stores
176,998 AI-verified stores
106,666 AI-verified stores
99,321 AI-verified stores
84,453 AI-verified stores
77,109 AI-verified stores
43,557 AI-verified stores
41,269 AI-verified stores
38,265 AI-verified stores
30,598 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 814331 | 49.36% |
| United Kingdom | 176998 | 10.73% |
| Australia | 106666 | 6.47% |
| Canada | 99321 | 6.02% |
| Germany | 84453 | 5.12% |
| France | 77109 | 4.67% |
| Italy | 43557 | 2.64% |
| Netherlands | 41269 | 2.50% |
| Spain | 38265 | 2.32% |
| Japan | 30598 | 1.85% |
| New Zealand | 19589 | 1.19% |
| Hong Kong | 19256 | 1.17% |
| Sweden | 17458 | 1.06% |
| Switzerland | 15650 | 0.95% |
| Mexico | 13157 | 0.80% |
| Belgium | 11762 | 0.71% |
| Denmark | 10681 | 0.65% |
| Poland | 10429 | 0.63% |
| Ireland | 9737 | 0.59% |
| Singapore | 9494 | 0.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify
Shopify - Furniture & Home Decor
Shopify - Jewelry & Watches
Shopify - Clothing & Accessories
Shopify - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Food & Beverages
Shopify
Shopify - Clothing & Accessories
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9m | 100.00% |
| Emails | 953.1k | 50.54% |
| Phones | 183.5k | 9.73% |
| Ecommerce platform | 1.9m | 100.00% |
| Couriers | 312.3k | 16.56% |
| Payment Providers | 286.1k | 15.17% |
| Categories | 1.3m | 70.27% |
| Social Media | 1.2m | 64.87% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Apple Pay e-commerce landscape:
Analyze 1.8m verified e-commerce stores on Apple Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Apple Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Apple Pay e-commerce intelligence?
-
We track 1.8m verified Apple Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.6% among stores with at least one detectable social profile (1,079,731 stores) , followed by Facebook (26.2%) and TikTok (13.0%) .
Base: 1,223,257 stores with any detectable social profile (64.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,079,731 stores
816,355 stores
404,298 stores
310,470 stores
199,127 stores
178,945 stores
58,299 stores
53,935 stores
12,664 stores
6,975 stores
Visual Distribution