Apple Pay Payment Provider Usage Database

Explore 2.1m verified e-commerce stores accepting Apple Pay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 2.3m domains. 2.1m verified as active stores with physical delivery.

· · Next full refresh: March 2026

2.1m verified active stores out of 2.3m detected · 93.1% verification rate

E-commerce Platforms Distribution

Shopify leads with 99.7% of stores with physical delivery (2,091,821 stores) , followed by Custom (0.1%) and WooCommerce (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.7%

2,091,821 stores

1,863 stores

1,492 stores

778 stores

748 stores

224 stores

93 stores

88 stores

62 stores

51 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Apple Pay
Platform Stores with Physical Delivery Percentage
Shopify 2091821 99.73%
Custom 1863 0.09%
WooCommerce 1492 0.07%
Zoorix, Shopify 778 0.04%
Shopify, Zoorix 748 0.04%
OpenCart 224 0.01%
Shopify, BinderPOS 93 0.00%
BinderPOS, Shopify 88 0.00%
Shopify, UpsellPlus 62 0.00%
Magento 51 0.00%
Shopify, TargetBay 47 0.00%
Shopify, WooCommerce 44 0.00%
PrestaShop 44 0.00%
TargetBay, Shopify 39 0.00%
Shopify, OpenCart 38 0.00%

Categories Distribution

Clothing & Accessories leads with 33.5% of all stores (487,785 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (8.1%) .

Base: 1,454,525 AI-verified stores with physical delivery and detected product categories (69.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 33.5%

487,785 stores

Health & Beauty 17.7%

256,856 stores

Food & Beverages 8.1%

117,596 stores

Jewelry & Watches 7.9%

115,030 stores

Home & Garden 4.8%

69,558 stores

Arts & Entertainment 4.6%

66,795 stores

Electronics & Technology 3.9%

56,264 stores

Gifts & Special Occasions 3.6%

52,213 stores

Furniture & Home Decor 3.1%

45,589 stores

Sporting Goods & Outdoor Gear 3.1%

44,564 stores

Visual Distribution

Distribution of top 10 Apple Pay store categories (February 2026)
Distribution of categories in Apple Pay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 487785 33.54%
Health & Beauty 256856 17.66%
Food & Beverages 117596 8.08%
Jewelry & Watches 115030 7.91%
Home & Garden 69558 4.78%
Arts & Entertainment 66795 4.59%
Electronics & Technology 56264 3.87%
Gifts & Special Occasions 52213 3.59%
Furniture & Home Decor 45589 3.13%
Sporting Goods & Outdoor Gear 44564 3.06%
Pets & Pet Supplies 43951 3.02%
Vehicles & Parts 31040 2.13%
Toys & Games 27382 1.88%
Baby & Toddler 21249 1.46%
Books & Media 18653 1.28%

Shipping Carriers Distribution

USPS leads with 21.3% among AI-verified physical stores (108,273 stores) , followed by UPS (19.5%) and DHL (16.8%) .

Base: 326,934 AI-verified physical stores with detectable shipping carriers (14.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 21.3%

108,273 stores

UPS 19.5%

99,435 stores

DHL 16.8%

85,510 stores

FedEx 11.0%

56,020 stores

32,308 stores

DPD 5.0%

25,264 stores

23,459 stores

GLS 2.9%

15,028 stores

13,492 stores

12,249 stores

Visual Distribution

Distribution of top 10 Apple Pay shipping carriers (February 2026)
Distribution of shipping carriers in Apple Pay e-commerce stores
Shipping Carrier Store Count Market Share
USPS 108273 21.25%
UPS 99435 19.52%
DHL 85510 16.78%
FedEx 56020 11.00%
Royal Mail 32308 6.34%
DPD 25264 4.96%
Australia Post 23459 4.60%
GLS 15028 2.95%
Canada Post 13492 2.65%
Colissimo 12249 2.40%
Hermes 8356 1.64%
PostNL 7981 1.57%
Mondial Relay 7964 1.56%
La Poste 7854 1.54%
Deutsche Post 6297 1.24%

Store Launch Timeline

Over the past 12 months, 688,186 new stores were launched in Apple Pay , with the highest activity in 2026-01 (61,624 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 9.0%

61,624 stores launched

2025-12 7.8%

53,502 stores launched

2025-11 8.6%

59,130 stores launched

2025-10 9.6%

65,927 stores launched

2025-09 9.5%

65,060 stores launched

2025-08 9.6%

66,228 stores launched

2025-07 10.1%

69,670 stores launched

2025-06 8.2%

56,697 stores launched

2025-05 8.9%

61,440 stores launched

2025-04 7.8%

53,791 stores launched

2025-03 8.1%

55,865 stores launched

2025-02 2.8%

19,252 stores launched

Monthly Trend

Monthly store launches in Apple Pay (February 2026)
Monthly store launches in Apple Pay over the past 12 months
Month Stores Launched Percentage
2026-01 61624 8.95%
2025-12 53502 7.77%
2025-11 59130 8.59%
2025-10 65927 9.58%
2025-09 65060 9.45%
2025-08 66228 9.62%
2025-07 69670 10.12%
2025-06 56697 8.24%
2025-05 61440 8.93%
2025-04 53791 7.82%
2025-03 55865 8.12%
2025-02 19252 2.80%

Active Stores by Launch Year

Currently, 2,084,055 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (61,916 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.0%

61,916 active stores

2025 32.3%

673,792 active stores

2024 12.4%

258,421 active stores

2023 8.6%

178,472 active stores

2022 6.4%

133,828 active stores

2021 6.5%

135,907 active stores

2020 6.1%

126,268 active stores

2019 3.6%

75,424 active stores

2018 3.7%

77,603 active stores

2017 2.9%

61,395 active stores

2016 1.6%

32,464 active stores

2015 1.4%

28,686 active stores

2014 1.5%

30,579 active stores

2013 1.9%

39,230 active stores

2012 1.0%

20,656 active stores

Distribution by Launch Year

Active stores in Apple Pay by original launch year (February 2026)
Active stores in Apple Pay by launch year
Launch Year Active Stores Percentage
2026 61916 2.97%
2025 673792 32.33%
2024 258421 12.40%
2023 178472 8.56%
2022 133828 6.42%
2021 135907 6.52%
2020 126268 6.06%
2019 75424 3.62%
2018 77603 3.72%
2017 61395 2.95%
2016 32464 1.56%
2015 28686 1.38%
2014 30579 1.47%
2013 39230 1.88%
2012 20656 0.99%
2011 24359 1.17%
2010 17107 0.82%
2009 14719 0.71%
2008 12035 0.58%
2007 10859 0.52%
2006 8268 0.40%
2005 7627 0.37%
2004 11194 0.54%
2003 8218 0.39%
2002 7119 0.34%
2001 8472 0.41%
2000 6085 0.29%
1999 5460 0.26%
1998 3723 0.18%
1997 2133 0.10%
1996 1609 0.08%
1995 427 0.02%

Social Media Usage

Instagram leads with 35.1% among stores with at least one detectable social profile (1,160,356 stores) , followed by Facebook (25.9%) and TikTok (13.6%) .

Base: 1,321,583 stores with any detectable social profile (58.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.1%

1,160,356 stores

Facebook 25.9%

856,838 stores

TikTok 13.6%

448,694 stores

YouTube 9.5%

313,437 stores

Pinterest 6.4%

210,681 stores

Twitter 5.6%

186,093 stores

X 1.7%

56,819 stores

LinkedIn 1.7%

55,473 stores

WhatsApp 0.4%

13,784 stores

Vimeo 0.2%

7,244 stores

Visual Distribution

Distribution of social media platforms in Apple Pay (February 2026)
Distribution of social media platforms in Apple Pay e-commerce stores
Social Platform Store Count Market Share
Instagram 1160356 35.06%
Facebook 856838 25.89%
TikTok 448694 13.56%
YouTube 313437 9.47%
Pinterest 210681 6.37%
Twitter 186093 5.62%
X 56819 1.72%
LinkedIn 55473 1.68%
WhatsApp 13784 0.42%
Vimeo 7244 0.22%

Geographic Distribution

United States leads with 48.3% (933,943 AI-verified stores) , followed by United Kingdom (10.8%) and Australia (6.3%) .

Base: 1,932,341 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

933,943 AI-verified stores

208,006 AI-verified stores

121,876 AI-verified stores

114,763 AI-verified stores

103,567 AI-verified stores

97,406 AI-verified stores

Italy 2.7%

51,698 AI-verified stores

Spain 2.7%

51,544 AI-verified stores

51,283 AI-verified stores

Japan 1.6%

31,684 AI-verified stores

Visual Distribution

Geographic distribution of stores using Apple Pay (February 2026)
Geographic distribution of stores using Apple Pay
Country AI-Verified Store Count Market Share
United States 933943 48.33%
United Kingdom 208006 10.76%
Australia 121876 6.31%
Canada 114763 5.94%
France 103567 5.36%
Germany 97406 5.04%
Italy 51698 2.68%
Spain 51544 2.67%
Netherlands 51283 2.65%
Japan 31684 1.64%
Sweden 22338 1.16%
Hong Kong 22089 1.14%
New Zealand 21524 1.11%
Switzerland 18726 0.97%
Mexico 16466 0.85%
Poland 15400 0.80%
Belgium 14918 0.77%
Denmark 12148 0.63%
Portugal 11891 0.62%
Ireland 11071 0.57%

Dataset Coverage

Field Rows count Coverage
Website 2.3m 100.00%
Emails 1.0m 46.35%
Phones 192.6k 8.55%
Ecommerce platform 2.3m 100.00%
Couriers 326.9k 14.51%
Payment Providers 315.3k 14.00%
Categories 1.5m 67.16%
Social Media 1.3m 58.67%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Data Format & Delivery

Available Formats

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Delivery Methods

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Use Cases

  • Lead Generation
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  • Market Research

Frequently Asked Questions

What data is included in the Apple Pay E-commerce Database?

Our database covers over 2.1m verified Apple Pay e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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