Apple Pay Payment Provider Usage Database
Explore 2.1m e-commerce stores accepting Apple Pay. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 99.7% of stores with physical delivery (2,101,040 stores) , followed by Custom (0.1%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,101,040 stores
2,159 stores
1,509 stores
795 stores
766 stores
224 stores
91 stores
90 stores
54 stores
51 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2101040 | 99.72% |
| Custom | 2159 | 0.10% |
| WooCommerce | 1509 | 0.07% |
| Shopify, Zoorix | 795 | 0.04% |
| Zoorix, Shopify | 766 | 0.04% |
| OpenCart | 224 | 0.01% |
| Shopify, BinderPOS | 91 | 0.00% |
| BinderPOS, Shopify | 90 | 0.00% |
| Magento | 54 | 0.00% |
| TargetBay, Shopify | 51 | 0.00% |
| Shopify, UpsellPlus | 51 | 0.00% |
| UpsellPlus, Shopify | 49 | 0.00% |
| PrestaShop | 47 | 0.00% |
| Shopify, TargetBay | 46 | 0.00% |
| WooCommerce, Shopify | 46 | 0.00% |
All Stores Distribution
Shopify holds 99.7% share of all Apple Pay e-commerce stores (2,152,617) , with Custom at 0.1% and WooCommerce at 0.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,152,617 stores
2,159 stores
1,649 stores
807 stores
778 stores
224 stores
91 stores
90 stores
55 stores
53 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2152617 | 99.72% |
| Custom | 2159 | 0.10% |
| WooCommerce | 1649 | 0.08% |
| Shopify, Zoorix | 807 | 0.04% |
| Zoorix, Shopify | 778 | 0.04% |
| OpenCart | 224 | 0.01% |
| Shopify, BinderPOS | 91 | 0.00% |
| BinderPOS, Shopify | 90 | 0.00% |
| Magento | 55 | 0.00% |
| TargetBay, Shopify | 53 | 0.00% |
| Shopify, UpsellPlus | 51 | 0.00% |
| UpsellPlus, Shopify | 50 | 0.00% |
| PrestaShop | 49 | 0.00% |
| Shopify, TargetBay | 46 | 0.00% |
| WooCommerce, Shopify | 50 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.4% of all stores (481,521 stores) , followed by Health & Beauty (17.6%) and Food & Beverages (8.1%) .
Top 10 Categories
481,521 stores
253,517 stores
117,426 stores
113,462 stores
68,869 stores
68,725 stores
55,494 stores
51,762 stores
44,976 stores
44,456 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 481521 | 33.37% |
| Health & Beauty | 253517 | 17.57% |
| Food & Beverages | 117426 | 8.14% |
| Jewelry & Watches | 113462 | 7.86% |
| Home & Garden | 68869 | 4.77% |
| Arts & Entertainment | 68725 | 4.76% |
| Electronics & Technology | 55494 | 3.85% |
| Gifts & Special Occasions | 51762 | 3.59% |
| Furniture & Home Decor | 44976 | 3.12% |
| Sporting Goods & Outdoor Gear | 44456 | 3.08% |
| Pets & Pet Supplies | 43019 | 2.98% |
| Vehicles & Parts | 30987 | 2.15% |
| Toys & Games | 27096 | 1.88% |
| Baby & Toddler | 21045 | 1.46% |
| Books & Media | 20655 | 1.43% |
Shipping Carriers Distribution
USPS leads with 21.4% among AI-verified physical stores (108,699 stores) , followed by UPS (19.6%) and DHL (16.8%) .
Base: 323,446 AI-verified physical stores with detectable shipping carriers (15.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
108,699 stores
99,541 stores
85,119 stores
55,907 stores
32,176 stores
25,129 stores
23,511 stores
14,877 stores
13,447 stores
11,967 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 108699 | 21.39% |
| UPS | 99541 | 19.59% |
| DHL | 85119 | 16.75% |
| FedEx | 55907 | 11.00% |
| Royal Mail | 32176 | 6.33% |
| DPD | 25129 | 4.95% |
| Australia Post | 23511 | 4.63% |
| GLS | 14877 | 2.93% |
| Canada Post | 13447 | 2.65% |
| Colissimo | 11967 | 2.35% |
| Hermes | 8258 | 1.63% |
| PostNL | 7934 | 1.56% |
| Mondial Relay | 7727 | 1.52% |
| La Poste | 7640 | 1.50% |
| Deutsche Post | 6228 | 1.23% |
Store Launch Timeline
Over the past 12 months, 679,823 new stores were launched in Apple Pay , with the highest activity in 2025-12 (54,371 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54,371 stores launched
59,623 stores launched
67,025 stores launched
66,434 stores launched
67,511 stores launched
70,911 stores launched
57,997 stores launched
62,923 stores launched
55,096 stores launched
57,259 stores launched
43,477 stores launched
17,196 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 54371 | 8.00% |
| 2025-11 | 59623 | 8.77% |
| 2025-10 | 67025 | 9.86% |
| 2025-09 | 66434 | 9.77% |
| 2025-08 | 67511 | 9.93% |
| 2025-07 | 70911 | 10.43% |
| 2025-06 | 57997 | 8.53% |
| 2025-05 | 62923 | 9.26% |
| 2025-04 | 55096 | 8.10% |
| 2025-03 | 57259 | 8.42% |
| 2025-02 | 43477 | 6.40% |
| 2025-01 | 17196 | 2.53% |
Active Stores by Launch Year
Currently, 2,092,832 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (315 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
315 active stores
700,287 active stores
268,068 active stores
184,523 active stores
138,651 active stores
141,311 active stores
129,999 active stores
77,715 active stores
79,850 active stores
63,137 active stores
33,397 active stores
29,446 active stores
31,388 active stores
40,261 active stores
21,244 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 315 | 0.02% |
| 2025 | 700287 | 33.46% |
| 2024 | 268068 | 12.81% |
| 2023 | 184523 | 8.82% |
| 2022 | 138651 | 6.63% |
| 2021 | 141311 | 6.75% |
| 2020 | 129999 | 6.21% |
| 2019 | 77715 | 3.71% |
| 2018 | 79850 | 3.82% |
| 2017 | 63137 | 3.02% |
| 2016 | 33397 | 1.60% |
| 2015 | 29446 | 1.41% |
| 2014 | 31388 | 1.50% |
| 2013 | 40261 | 1.92% |
| 2012 | 21244 | 1.02% |
| 2011 | 25174 | 1.20% |
| 2010 | 17530 | 0.84% |
| 2009 | 15100 | 0.72% |
| 2008 | 12378 | 0.59% |
| 2007 | 11135 | 0.53% |
| 2006 | 8478 | 0.41% |
| 2005 | 7829 | 0.37% |
| 2004 | 11486 | 0.55% |
| 2003 | 8387 | 0.40% |
| 2002 | 7289 | 0.35% |
| 2001 | 8701 | 0.42% |
| 2000 | 6251 | 0.30% |
| 1999 | 5521 | 0.26% |
| 1998 | 3766 | 0.18% |
| 1997 | 2146 | 0.10% |
| 1996 | 1636 | 0.08% |
| 1995 | 433 | 0.02% |
Geographic Distribution
United States leads with 48.9% (956,483 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.3%) .
Base: 1,957,327 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
956,483 AI-verified stores
209,876 AI-verified stores
123,659 AI-verified stores
116,749 AI-verified stores
102,577 AI-verified stores
96,895 AI-verified stores
52,053 AI-verified stores
51,502 AI-verified stores
50,641 AI-verified stores
31,845 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 956483 | 48.87% |
| United Kingdom | 209876 | 10.72% |
| Australia | 123659 | 6.32% |
| Canada | 116749 | 5.96% |
| France | 102577 | 5.24% |
| Germany | 96895 | 4.95% |
| Italy | 52053 | 2.66% |
| Netherlands | 51502 | 2.63% |
| Spain | 50641 | 2.59% |
| Japan | 31845 | 1.63% |
| New Zealand | 21886 | 1.12% |
| Sweden | 21878 | 1.12% |
| Hong Kong | 21725 | 1.11% |
| Switzerland | 18665 | 0.95% |
| Mexico | 16104 | 0.82% |
| Belgium | 14906 | 0.76% |
| Poland | 14559 | 0.74% |
| Denmark | 12159 | 0.62% |
| Portugal | 11832 | 0.60% |
| Ireland | 11333 | 0.58% |
Featured Stores
Discover the strongest performers and newest entrants in Apple Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Arts & Entertainment
Shopify
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.2m | 100.00% |
| Emails | 1.0m | 46.91% |
| Phones | 188.3k | 8.72% |
| Ecommerce platform | 2.2m | 100.00% |
| Couriers | 323.4k | 14.98% |
| Payment Providers | 315.8k | 14.63% |
| Categories | 1.5m | 69.43% |
| Social Media | 1.3m | 60.57% |
Starter Package
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Maximize Your ROI
Use our detailed Apple Pay E-commerce Database to:
Gain actionable insights into 2.1m physical stores in Apple Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Apple Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Apple Pay E-commerce Database?
-
Our database covers over 2.1m Apple Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.1% among stores with at least one detectable social profile (1,176,156 stores) , followed by Facebook (26.0%) and TikTok (13.4%) .
Base: 1,307,938 stores with any detectable social profile (60.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,176,156 stores
871,062 stores
449,751 stores
317,627 stores
213,480 stores
189,489 stores
57,412 stores
56,793 stores
14,038 stores
7,513 stores
Visual Distribution