Australia Post Shipping Carrier Usage Database

Explore 45.2k e-commerce stores shipping with Australia Post. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 53.3% of stores with physical delivery (23,969 stores) , followed by WooCommerce (20.5%) and Custom (12.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 53.3%

23,969 stores

9,215 stores

Custom 12.8%

5,762 stores

2,304 stores

1,477 stores

789 stores

475 stores

274 stores

236 stores

143 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Australia Post
Platform Stores with Physical Delivery Percentage
Shopify 23969 53.34%
WooCommerce 9215 20.51%
Custom 5762 12.82%
Wix eCommerce 2304 5.13%
Squarespace Commerce 1477 3.29%
BigCommerce 789 1.76%
Magento 475 1.06%
GoDaddy Online Store 274 0.61%
Big Cartel 236 0.53%
PrestaShop 143 0.32%
OpenCart 92 0.20%
nopCommerce 76 0.17%
Salesforce Commerce Cloud 44 0.10%
CS Cart 43 0.10%
Commerce7 37 0.08%

All Stores Distribution

Shopify holds 50.3% share of all Australia Post e-commerce stores (24,730) , with WooCommerce at 22.9% and Custom at 11.7% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 50.3%

24,730 stores

11,261 stores

Custom 11.7%

5,762 stores

2,921 stores

2,078 stores

854 stores

534 stores

278 stores

258 stores

147 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Australia Post
Platform Total Stores Percentage
Shopify 24730 50.31%
WooCommerce 11261 22.91%
Custom 5762 11.72%
Wix eCommerce 2921 5.94%
Squarespace Commerce 2078 4.23%
BigCommerce 854 1.74%
Magento 534 1.09%
GoDaddy Online Store 278 0.57%
Big Cartel 258 0.52%
PrestaShop 147 0.30%
OpenCart 99 0.20%
nopCommerce 88 0.18%
Salesforce Commerce Cloud 51 0.10%
CS Cart 49 0.10%
Commerce7 48 0.10%

Categories Distribution

Clothing & Accessories leads with 27.6% of all stores (10,199 stores) , followed by Health & Beauty (17.8%) and Food & Beverages (8.7%) .

Top 10 Categories

Clothing & Accessories 27.6%

10,199 stores

Health & Beauty 17.8%

6,568 stores

Food & Beverages 8.7%

3,204 stores

Jewelry & Watches 7.4%

2,747 stores

Arts & Entertainment 5.5%

2,042 stores

Home & Garden 5.0%

1,863 stores

Electronics & Technology 4.6%

1,702 stores

Gifts & Special Occasions 4.6%

1,687 stores

Sporting Goods & Outdoor Gear 3.8%

1,398 stores

Vehicles & Parts 3.3%

1,205 stores

Visual Distribution

Distribution of top 10 Australia Post store categories (November 2025)
Distribution of categories in Australia Post e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 10199 27.57%
Health & Beauty 6568 17.75%
Food & Beverages 3204 8.66%
Jewelry & Watches 2747 7.43%
Arts & Entertainment 2042 5.52%
Home & Garden 1863 5.04%
Electronics & Technology 1702 4.60%
Gifts & Special Occasions 1687 4.56%
Sporting Goods & Outdoor Gear 1398 3.78%
Vehicles & Parts 1205 3.26%
Pets & Pet Supplies 1087 2.94%
Furniture & Home Decor 938 2.54%
Toys & Games 897 2.42%
Baby & Toddler 804 2.17%
Tools & Hardware 654 1.77%

Payment Providers Distribution

PayPal leads with 29.4% among AI-verified physical stores (11,885 stores) , followed by American Express (13.4%) and Stripe Connect (12.7%) .

Base: 22,873 AI-verified physical stores with detectable payment providers (44.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.4%

11,885 stores

5,425 stores

5,111 stores

5,042 stores

2,634 stores

2,333 stores

2,252 stores

VISA 3.0%

1,207 stores

1,006 stores

1,004 stores

Visual Distribution

Distribution of top 10 Australia Post payment providers (November 2025)
Distribution of payment providers in Australia Post e-commerce stores
Payment Provider Store Count Market Share
PayPal 11885 29.44%
American Express 5425 13.44%
Stripe Connect 5111 12.66%
MasterCard 5042 12.49%
Apple Pay 2634 6.52%
AfterPay 2333 5.78%
Google Pay 2252 5.58%
VISA 1207 2.99%
Zip Pay 1006 2.49%
Klarna 1004 2.49%
Bolt 986 2.44%
Paddle 573 1.42%
UnionPay 401 0.99%
JCB 286 0.71%
Laybuy 226 0.56%

Store Launch Timeline

Over the past 12 months, 5,238 new stores were launched in Australia Post , with the highest activity in 2025-10 (446 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.5%

446 stores launched

2025-09 9.3%

486 stores launched

2025-08 9.5%

497 stores launched

2025-07 10.0%

522 stores launched

2025-06 10.1%

531 stores launched

2025-05 9.9%

517 stores launched

2025-04 8.2%

431 stores launched

2025-03 8.1%

426 stores launched

2025-02 8.2%

431 stores launched

2025-01 8.0%

417 stores launched

2024-12 6.3%

331 stores launched

2024-11 3.9%

203 stores launched

Monthly Trend

Monthly store launches in Australia Post (November 2025)
Monthly store launches in Australia Post over the past 12 months
Month Stores Launched Percentage
2025-10 446 8.51%
2025-09 486 9.28%
2025-08 497 9.49%
2025-07 522 9.97%
2025-06 531 10.14%
2025-05 517 9.87%
2025-04 431 8.23%
2025-03 426 8.13%
2025-02 431 8.23%
2025-01 417 7.96%
2024-12 331 6.32%
2024-11 203 3.88%

Active Stores by Launch Year

Currently, 45,022 active stores in Australia Post are tracked in our database , with the most stores launched in 2025 (4,713 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.5%

4,713 active stores

2024 8.8%

3,968 active stores

2023 7.5%

3,396 active stores

2022 6.7%

3,010 active stores

2021 9.1%

4,111 active stores

2020 8.7%

3,905 active stores

2019 5.3%

2,381 active stores

2018 5.9%

2,662 active stores

2017 7.3%

3,306 active stores

2016 3.0%

1,356 active stores

2015 2.6%

1,174 active stores

2014 2.5%

1,142 active stores

2013 3.6%

1,642 active stores

2012 2.3%

1,036 active stores

2011 2.1%

944 active stores

Distribution by Launch Year

Active stores in Australia Post by original launch year (November 2025)
Active stores in Australia Post by launch year
Launch Year Active Stores Percentage
2025 4713 10.47%
2024 3968 8.81%
2023 3396 7.54%
2022 3010 6.69%
2021 4111 9.13%
2020 3905 8.67%
2019 2381 5.29%
2018 2662 5.91%
2017 3306 7.34%
2016 1356 3.01%
2015 1174 2.61%
2014 1142 2.54%
2013 1642 3.65%
2012 1036 2.30%
2011 944 2.10%
2010 847 1.88%
2009 747 1.66%
2008 775 1.72%
2007 660 1.47%
2006 442 0.98%
2005 370 0.82%
2004 508 1.13%
2003 386 0.86%
2002 341 0.76%
2001 490 1.09%
2000 312 0.69%
1999 204 0.45%
1998 142 0.32%
1997 19 0.04%
1996 27 0.06%
1995 6 0.01%

Social Media Usage

Instagram leads with 33.6% among stores with at least one detectable social profile (31,274 stores) , followed by Facebook (32.8%) and YouTube (8.5%) .

Base: 39,214 stores with any detectable social profile (76.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.6%

31,274 stores

Facebook 32.8%

30,522 stores

YouTube 8.5%

7,883 stores

Pinterest 8.0%

7,437 stores

TikTok 7.5%

6,959 stores

Twitter 4.9%

4,542 stores

LinkedIn 2.6%

2,421 stores

X 1.9%

1,723 stores

Vimeo 0.2%

200 stores

WhatsApp 0.2%

168 stores

Visual Distribution

Distribution of social media platforms in Australia Post (November 2025)
Distribution of social media platforms in Australia Post e-commerce stores
Social Platform Store Count Market Share
Instagram 31274 33.58%
Facebook 30522 32.77%
YouTube 7883 8.46%
Pinterest 7437 7.99%
TikTok 6959 7.47%
Twitter 4542 4.88%
LinkedIn 2421 2.60%
X 1723 1.85%
Vimeo 200 0.21%
WhatsApp 168 0.18%

Geographic Distribution

Australia leads with 93.2% (39,926 AI-verified stores) , followed by United States (2.6%) and New Zealand (0.9%) .

Base: 42,828 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

39,926 AI-verified stores

1,128 AI-verified stores

385 AI-verified stores

382 AI-verified stores

164 AI-verified stores

154 AI-verified stores

118 AI-verified stores

China 0.2%

99 AI-verified stores

India 0.2%

83 AI-verified stores

66 AI-verified stores

Visual Distribution

Geographic distribution of stores using Australia Post (November 2025)
Geographic distribution of stores using Australia Post
Country AI-Verified Store Count Market Share
Australia 39926 93.22%
United States 1128 2.63%
New Zealand 385 0.90%
United Kingdom 382 0.89%
Netherlands 164 0.38%
Hong Kong 154 0.36%
Canada 118 0.28%
China 99 0.23%
India 83 0.19%
Germany 66 0.15%
Vietnam 48 0.11%
France 47 0.11%
Singapore 45 0.11%
South Africa 35 0.08%
Japan 34 0.08%
Italy 24 0.06%
Cocos (Keeling) Islands 24 0.06%
Spain 23 0.05%
Portugal 22 0.05%
Poland 21 0.05%

Dataset Coverage

Field Rows count Coverage
Website 51.3k 100.00%
Emails 43.0k 83.77%
Phones 16.9k 32.91%
Ecommerce platform 50.0k 97.38%
Couriers 51.3k 100.00%
Payment Providers 22.9k 44.57%
Categories 41.4k 80.62%
Social Media 39.2k 76.40%

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Frequently Asked Questions

What data is included in the Australia Post E-commerce Database?

Our database covers over 45.2k Australia Post physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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