Australia Post Shipping Carrier Usage Database

Explore 48.6k e-commerce stores shipping with Australia Post. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 53.6% of stores with physical delivery (25,874 stores) , followed by WooCommerce (21.3%) and Custom (10.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 53.6%

25,874 stores

10,291 stores

Custom 10.7%

5,170 stores

2,652 stores

1,640 stores

836 stores

520 stores

306 stores

258 stores

249 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Australia Post
Platform Stores with Physical Delivery Percentage
Shopify 25874 53.63%
WooCommerce 10291 21.33%
Custom 5170 10.72%
Wix eCommerce 2652 5.50%
Squarespace Commerce 1640 3.40%
BigCommerce 836 1.73%
Magento 520 1.08%
Pressero 306 0.63%
Big Cartel 258 0.53%
GoDaddy Online Store 249 0.52%
PrestaShop 150 0.31%
OpenCart 113 0.23%
nopCommerce 87 0.18%
Salesforce Commerce Cloud 52 0.11%
CS Cart 43 0.09%

All Stores Distribution

Shopify holds 50.7% share of all Australia Post e-commerce stores (26,006) , with WooCommerce at 23.4% and Custom at 10.1% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 50.7%

26,006 stores

12,000 stores

Custom 10.1%

5,170 stores

3,198 stores

2,163 stores

844 stores

549 stores

306 stores

262 stores

312 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Australia Post
Platform Total Stores Percentage
Shopify 26006 50.72%
WooCommerce 12000 23.41%
Custom 5170 10.08%
Wix eCommerce 3198 6.24%
Squarespace Commerce 2163 4.22%
BigCommerce 844 1.65%
Magento 549 1.07%
Pressero 306 0.60%
Big Cartel 262 0.51%
GoDaddy Online Store 312 0.61%
PrestaShop 151 0.29%
OpenCart 117 0.23%
nopCommerce 92 0.18%
Salesforce Commerce Cloud 54 0.11%
CS Cart 47 0.09%

Categories Distribution

Clothing & Accessories leads with 27.5% of all stores (10,383 stores) , followed by Health & Beauty (18.4%) and Food & Beverages (8.8%) .

Top 10 Categories

Clothing & Accessories 27.5%

10,383 stores

Health & Beauty 18.4%

6,947 stores

Food & Beverages 8.8%

3,311 stores

Jewelry & Watches 7.2%

2,707 stores

Arts & Entertainment 5.4%

2,044 stores

Home & Garden 5.0%

1,888 stores

Electronics & Technology 4.6%

1,739 stores

Gifts & Special Occasions 4.5%

1,687 stores

Sporting Goods & Outdoor Gear 3.7%

1,409 stores

Vehicles & Parts 3.1%

1,187 stores

Visual Distribution

Distribution of top 10 Australia Post store categories (January 2026)
Distribution of categories in Australia Post e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 10383 27.53%
Health & Beauty 6947 18.42%
Food & Beverages 3311 8.78%
Jewelry & Watches 2707 7.18%
Arts & Entertainment 2044 5.42%
Home & Garden 1888 5.01%
Electronics & Technology 1739 4.61%
Gifts & Special Occasions 1687 4.47%
Sporting Goods & Outdoor Gear 1409 3.74%
Vehicles & Parts 1187 3.15%
Pets & Pet Supplies 1092 2.90%
Furniture & Home Decor 971 2.57%
Toys & Games 950 2.52%
Baby & Toddler 748 1.98%
Tools & Hardware 653 1.73%

Payment Providers Distribution

PayPal leads with 29.6% among AI-verified physical stores (12,897 stores) , followed by American Express (13.3%) and Stripe Connect (12.7%) .

Base: 23,699 AI-verified physical stores with detectable payment providers (44.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.6%

12,897 stores

5,805 stores

5,549 stores

5,414 stores

2,905 stores

2,464 stores

2,463 stores

VISA 2.9%

1,284 stores

1,116 stores

1,069 stores

Visual Distribution

Distribution of top 10 Australia Post payment providers (January 2026)
Distribution of payment providers in Australia Post e-commerce stores
Payment Provider Store Count Market Share
PayPal 12897 29.56%
American Express 5805 13.31%
Stripe Connect 5549 12.72%
MasterCard 5414 12.41%
Apple Pay 2905 6.66%
Google Pay 2464 5.65%
AfterPay 2463 5.65%
VISA 1284 2.94%
Klarna 1116 2.56%
Zip Pay 1069 2.45%
Bolt 1052 2.41%
Paddle 607 1.39%
UnionPay 429 0.98%
JCB 316 0.72%
Laybuy 254 0.58%

Store Launch Timeline

Over the past 12 months, 5,774 new stores were launched in Australia Post , with the highest activity in 2025-12 (366 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.3%

366 stores launched

2025-11 7.9%

458 stores launched

2025-10 9.0%

520 stores launched

2025-09 8.3%

482 stores launched

2025-08 9.3%

536 stores launched

2025-07 10.0%

576 stores launched

2025-06 9.9%

571 stores launched

2025-05 10.1%

584 stores launched

2025-04 9.1%

523 stores launched

2025-03 8.5%

489 stores launched

2025-02 8.4%

483 stores launched

2025-01 3.2%

186 stores launched

Monthly Trend

Monthly store launches in Australia Post (January 2026)
Monthly store launches in Australia Post over the past 12 months
Month Stores Launched Percentage
2025-12 366 6.34%
2025-11 458 7.93%
2025-10 520 9.01%
2025-09 482 8.35%
2025-08 536 9.28%
2025-07 576 9.98%
2025-06 571 9.89%
2025-05 584 10.11%
2025-04 523 9.06%
2025-03 489 8.47%
2025-02 483 8.37%
2025-01 186 3.22%

Active Stores by Launch Year

Currently, 48,369 active stores in Australia Post are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

2 active stores

2025 12.5%

6,026 active stores

2024 8.9%

4,293 active stores

2023 7.4%

3,566 active stores

2022 6.5%

3,133 active stores

2021 9.0%

4,354 active stores

2020 8.6%

4,151 active stores

2019 5.4%

2,609 active stores

2018 5.8%

2,814 active stores

2017 7.4%

3,589 active stores

2016 2.8%

1,375 active stores

2015 2.4%

1,184 active stores

2014 2.4%

1,175 active stores

2013 3.5%

1,693 active stores

2012 2.2%

1,044 active stores

Distribution by Launch Year

Active stores in Australia Post by original launch year (January 2026)
Active stores in Australia Post by launch year
Launch Year Active Stores Percentage
2026 2 0.00%
2025 6026 12.46%
2024 4293 8.88%
2023 3566 7.37%
2022 3133 6.48%
2021 4354 9.00%
2020 4151 8.58%
2019 2609 5.39%
2018 2814 5.82%
2017 3589 7.42%
2016 1375 2.84%
2015 1184 2.45%
2014 1175 2.43%
2013 1693 3.50%
2012 1044 2.16%
2011 967 2.00%
2010 844 1.74%
2009 782 1.62%
2008 791 1.64%
2007 665 1.37%
2006 450 0.93%
2005 374 0.77%
2004 518 1.07%
2003 406 0.84%
2002 349 0.72%
2001 505 1.04%
2000 324 0.67%
1999 203 0.42%
1998 127 0.26%
1997 19 0.04%
1996 31 0.06%
1995 6 0.01%

Social Media Usage

Instagram leads with 34.5% among stores with at least one detectable social profile (33,811 stores) , followed by Facebook (33.7%) and YouTube (8.9%) .

Base: 41,094 stores with any detectable social profile (77.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.5%

33,811 stores

Facebook 33.7%

33,000 stores

YouTube 8.9%

8,716 stores

TikTok 7.8%

7,673 stores

Pinterest 5.2%

5,067 stores

Twitter 5.1%

4,984 stores

LinkedIn 3.0%

2,917 stores

X 1.4%

1,335 stores

WhatsApp 0.2%

213 stores

Vimeo 0.2%

187 stores

Visual Distribution

Distribution of social media platforms in Australia Post (January 2026)
Distribution of social media platforms in Australia Post e-commerce stores
Social Platform Store Count Market Share
Instagram 33811 34.54%
Facebook 33000 33.71%
YouTube 8716 8.90%
TikTok 7673 7.84%
Pinterest 5067 5.18%
Twitter 4984 5.09%
LinkedIn 2917 2.98%
X 1335 1.36%
WhatsApp 213 0.22%
Vimeo 187 0.19%

Geographic Distribution

Australia leads with 93.4% (42,912 AI-verified stores) , followed by United States (2.5%) and New Zealand (0.9%) .

Base: 45,932 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

42,912 AI-verified stores

1,149 AI-verified stores

417 AI-verified stores

407 AI-verified stores

196 AI-verified stores

166 AI-verified stores

113 AI-verified stores

China 0.2%

88 AI-verified stores

70 AI-verified stores

India 0.2%

69 AI-verified stores

Visual Distribution

Geographic distribution of stores using Australia Post (January 2026)
Geographic distribution of stores using Australia Post
Country AI-Verified Store Count Market Share
Australia 42912 93.43%
United States 1149 2.50%
New Zealand 417 0.91%
United Kingdom 407 0.89%
Netherlands 196 0.43%
Hong Kong 166 0.36%
Canada 113 0.25%
China 88 0.19%
Germany 70 0.15%
India 69 0.15%
Singapore 55 0.12%
France 52 0.11%
Vietnam 49 0.11%
Japan 43 0.09%
South Africa 27 0.06%
Italy 26 0.06%
Spain 25 0.05%
Ireland 23 0.05%
Portugal 23 0.05%
Cocos (Keeling) Islands 22 0.05%

Dataset Coverage

Field Rows count Coverage
Website 53.0k 100.00%
Emails 44.6k 84.11%
Phones 17.1k 32.35%
Ecommerce platform 51.8k 97.72%
Couriers 53.0k 100.00%
Payment Providers 23.7k 44.72%
Categories 41.4k 78.11%
Social Media 41.1k 77.55%

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Frequently Asked Questions

What data is included in the Australia Post E-commerce Database?

Our database covers over 48.6k Australia Post physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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