Australia Post Shipping Carrier Usage Database

Explore 47.9k e-commerce stores shipping with Australia Post. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 53.2% of stores with physical delivery (25,331 stores) , followed by WooCommerce (21.0%) and Custom (12.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 53.2%

25,331 stores

10,007 stores

Custom 12.3%

5,862 stores

2,510 stores

1,546 stores

810 stores

512 stores

289 stores

240 stores

148 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Australia Post
Platform Stores with Physical Delivery Percentage
Shopify 25331 53.24%
WooCommerce 10007 21.03%
Custom 5862 12.32%
Wix eCommerce 2510 5.28%
Squarespace Commerce 1546 3.25%
BigCommerce 810 1.70%
Magento 512 1.08%
GoDaddy Online Store 289 0.61%
Big Cartel 240 0.50%
PrestaShop 148 0.31%
OpenCart 111 0.23%
nopCommerce 83 0.17%
Commerce7 46 0.10%
Salesforce Commerce Cloud 45 0.09%
CS Cart 42 0.09%

All Stores Distribution

Shopify holds 50.3% share of all Australia Post e-commerce stores (26,006) , with WooCommerce at 23.2% and Custom at 11.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 50.3%

26,006 stores

12,000 stores

Custom 11.3%

5,862 stores

3,198 stores

2,163 stores

844 stores

549 stores

312 stores

262 stores

151 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Australia Post
Platform Total Stores Percentage
Shopify 26006 50.28%
WooCommerce 12000 23.20%
Custom 5862 11.33%
Wix eCommerce 3198 6.18%
Squarespace Commerce 2163 4.18%
BigCommerce 844 1.63%
Magento 549 1.06%
GoDaddy Online Store 312 0.60%
Big Cartel 262 0.51%
PrestaShop 151 0.29%
OpenCart 117 0.23%
nopCommerce 92 0.18%
Commerce7 65 0.13%
Salesforce Commerce Cloud 54 0.10%
CS Cart 47 0.09%

Categories Distribution

Clothing & Accessories leads with 27.6% of all stores (10,362 stores) , followed by Health & Beauty (18.2%) and Food & Beverages (8.8%) .

Top 10 Categories

Clothing & Accessories 27.6%

10,362 stores

Health & Beauty 18.2%

6,833 stores

Food & Beverages 8.8%

3,316 stores

Jewelry & Watches 7.2%

2,703 stores

Arts & Entertainment 5.2%

1,970 stores

Home & Garden 5.0%

1,872 stores

Electronics & Technology 4.7%

1,755 stores

Gifts & Special Occasions 4.4%

1,658 stores

Sporting Goods & Outdoor Gear 3.8%

1,440 stores

Vehicles & Parts 3.3%

1,252 stores

Visual Distribution

Distribution of top 10 Australia Post store categories (January 2026)
Distribution of categories in Australia Post e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 10362 27.56%
Health & Beauty 6833 18.17%
Food & Beverages 3316 8.82%
Jewelry & Watches 2703 7.19%
Arts & Entertainment 1970 5.24%
Home & Garden 1872 4.98%
Electronics & Technology 1755 4.67%
Gifts & Special Occasions 1658 4.41%
Sporting Goods & Outdoor Gear 1440 3.83%
Vehicles & Parts 1252 3.33%
Pets & Pet Supplies 1103 2.93%
Furniture & Home Decor 972 2.59%
Toys & Games 959 2.55%
Baby & Toddler 753 2.00%
Tools & Hardware 649 1.73%

Payment Providers Distribution

PayPal leads with 29.5% among AI-verified physical stores (12,738 stores) , followed by American Express (13.3%) and Stripe Connect (12.7%) .

Base: 23,839 AI-verified physical stores with detectable payment providers (44.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.5%

12,738 stores

5,753 stores

5,480 stores

5,340 stores

2,869 stores

2,440 stores

2,425 stores

VISA 2.9%

1,269 stores

1,097 stores

Bolt 2.5%

1,072 stores

Visual Distribution

Distribution of top 10 Australia Post payment providers (January 2026)
Distribution of payment providers in Australia Post e-commerce stores
Payment Provider Store Count Market Share
PayPal 12738 29.54%
American Express 5753 13.34%
Stripe Connect 5480 12.71%
MasterCard 5340 12.38%
Apple Pay 2869 6.65%
Google Pay 2440 5.66%
AfterPay 2425 5.62%
VISA 1269 2.94%
Klarna 1097 2.54%
Bolt 1072 2.49%
Zip Pay 1060 2.46%
Paddle 609 1.41%
UnionPay 422 0.98%
JCB 312 0.72%
Laybuy 233 0.54%

Store Launch Timeline

Over the past 12 months, 5,786 new stores were launched in Australia Post , with the highest activity in 2025-12 (366 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.3%

366 stores launched

2025-11 8.0%

464 stores launched

2025-10 8.8%

510 stores launched

2025-09 8.3%

481 stores launched

2025-08 9.0%

521 stores launched

2025-07 9.8%

567 stores launched

2025-06 9.8%

566 stores launched

2025-05 10.0%

580 stores launched

2025-04 8.7%

505 stores launched

2025-03 8.3%

481 stores launched

2025-02 8.0%

465 stores launched

2025-01 4.8%

280 stores launched

Monthly Trend

Monthly store launches in Australia Post (January 2026)
Monthly store launches in Australia Post over the past 12 months
Month Stores Launched Percentage
2025-12 366 6.33%
2025-11 464 8.02%
2025-10 510 8.81%
2025-09 481 8.31%
2025-08 521 9.00%
2025-07 567 9.80%
2025-06 566 9.78%
2025-05 580 10.02%
2025-04 505 8.73%
2025-03 481 8.31%
2025-02 465 8.04%
2025-01 280 4.84%

Active Stores by Launch Year

Currently, 47,671 active stores in Australia Post are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

2 active stores

2025 12.5%

5,937 active stores

2024 8.9%

4,231 active stores

2023 7.4%

3,530 active stores

2022 6.5%

3,096 active stores

2021 8.8%

4,199 active stores

2020 8.5%

4,029 active stores

2019 5.1%

2,453 active stores

2018 5.9%

2,789 active stores

2017 7.5%

3,562 active stores

2016 2.9%

1,361 active stores

2015 2.5%

1,177 active stores

2014 2.5%

1,184 active stores

2013 3.5%

1,682 active stores

2012 2.2%

1,040 active stores

Distribution by Launch Year

Active stores in Australia Post by original launch year (January 2026)
Active stores in Australia Post by launch year
Launch Year Active Stores Percentage
2026 2 0.00%
2025 5937 12.45%
2024 4231 8.88%
2023 3530 7.40%
2022 3096 6.49%
2021 4199 8.81%
2020 4029 8.45%
2019 2453 5.15%
2018 2789 5.85%
2017 3562 7.47%
2016 1361 2.85%
2015 1177 2.47%
2014 1184 2.48%
2013 1682 3.53%
2012 1040 2.18%
2011 967 2.03%
2010 850 1.78%
2009 780 1.64%
2008 798 1.67%
2007 665 1.39%
2006 460 0.96%
2005 371 0.78%
2004 522 1.10%
2003 400 0.84%
2002 362 0.76%
2001 508 1.07%
2000 314 0.66%
1999 209 0.44%
1998 136 0.29%
1997 19 0.04%
1996 31 0.07%
1995 7 0.01%

Social Media Usage

Instagram leads with 34.4% among stores with at least one detectable social profile (33,374 stores) , followed by Facebook (33.8%) and YouTube (8.9%) .

Base: 41,543 stores with any detectable social profile (77.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.4%

33,374 stores

Facebook 33.8%

32,724 stores

YouTube 8.9%

8,647 stores

TikTok 7.8%

7,591 stores

Pinterest 5.1%

4,985 stores

Twitter 5.1%

4,959 stores

LinkedIn 3.0%

2,914 stores

X 1.4%

1,343 stores

WhatsApp 0.2%

207 stores

Vimeo 0.2%

196 stores

Visual Distribution

Distribution of social media platforms in Australia Post (January 2026)
Distribution of social media platforms in Australia Post e-commerce stores
Social Platform Store Count Market Share
Instagram 33374 34.43%
Facebook 32724 33.76%
YouTube 8647 8.92%
TikTok 7591 7.83%
Pinterest 4985 5.14%
Twitter 4959 5.12%
LinkedIn 2914 3.01%
X 1343 1.39%
WhatsApp 207 0.21%
Vimeo 196 0.20%

Geographic Distribution

Australia leads with 93.2% (42,153 AI-verified stores) , followed by United States (2.6%) and New Zealand (0.9%) .

Base: 45,213 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

42,153 AI-verified stores

1,186 AI-verified stores

406 AI-verified stores

404 AI-verified stores

194 AI-verified stores

165 AI-verified stores

116 AI-verified stores

India 0.2%

93 AI-verified stores

China 0.2%

88 AI-verified stores

64 AI-verified stores

Visual Distribution

Geographic distribution of stores using Australia Post (January 2026)
Geographic distribution of stores using Australia Post
Country AI-Verified Store Count Market Share
Australia 42153 93.23%
United States 1186 2.62%
New Zealand 406 0.90%
United Kingdom 404 0.89%
Netherlands 194 0.43%
Hong Kong 165 0.36%
Canada 116 0.26%
India 93 0.21%
China 88 0.19%
Germany 64 0.14%
Singapore 52 0.12%
Vietnam 51 0.11%
France 49 0.11%
Japan 40 0.09%
South Africa 32 0.07%
Spain 25 0.06%
Italy 25 0.06%
Portugal 24 0.05%
Cocos (Keeling) Islands 24 0.05%
Ireland 22 0.05%

Dataset Coverage

Field Rows count Coverage
Website 53.6k 100.00%
Emails 45.0k 83.84%
Phones 17.4k 32.49%
Ecommerce platform 52.5k 97.82%
Couriers 53.6k 100.00%
Payment Providers 23.8k 44.44%
Categories 42.0k 78.26%
Social Media 41.5k 77.44%

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Frequently Asked Questions

What data is included in the Australia Post E-commerce Database?

Our database covers over 47.9k Australia Post physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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