New Zealand E-commerce Database
Explore 43.7k verified e-commerce stores in the New Zealand. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 72.5k with e-commerce signals. 43.7k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 54.8% of stores with physical delivery (23,119 stores) , followed by WooCommerce (19.6%) and Custom (12.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,119 stores
8,265 stores
5,354 stores
2,191 stores
1,697 stores
485 stores
406 stores
254 stores
220 stores
187 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 23119 | 54.81% |
| WooCommerce | 8265 | 19.60% |
| Custom | 5354 | 12.69% |
| Wix eCommerce | 2191 | 5.19% |
| Squarespace Commerce | 1697 | 4.02% |
| Magento | 485 | 1.15% |
| BigCommerce | 406 | 0.96% |
| OpenCart | 254 | 0.60% |
| Bluepark | 220 | 0.52% |
| Big Cartel | 187 | 0.44% |
All Stores Distribution
Shopify holds 37.1% share of all New Zealand e-commerce stores (25,587) , with WooCommerce at 27.0% and Custom at 7.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,587 stores
18,630 stores
5,354 stores
9,120 stores
8,571 stores
576 stores
455 stores
309 stores
227 stores
206 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 25587 | 37.06% |
| WooCommerce | 18630 | 26.99% |
| Custom | 5354 | 7.76% |
| Wix eCommerce | 9120 | 13.21% |
| Squarespace Commerce | 8571 | 12.42% |
| Magento | 576 | 0.83% |
| BigCommerce | 455 | 0.66% |
| OpenCart | 309 | 0.45% |
| Bluepark | 227 | 0.33% |
| Big Cartel | 206 | 0.30% |
Categories Distribution
Health & Beauty leads with 15.5% of all stores (6,101 stores) , followed by Clothing & Accessories (14.1%) and Food & Beverages (13.8%) .
Base: 39,317 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,101 stores
5,558 stores
5,427 stores
4,619 stores
2,541 stores
2,501 stores
2,168 stores
2,021 stores
1,395 stores
1,390 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6101 | 15.52% |
| Clothing & Accessories | 5558 | 14.14% |
| Food & Beverages | 5427 | 13.80% |
| Sporting Goods & Outdoor Gear | 4619 | 11.75% |
| Home & Garden | 2541 | 6.46% |
| Arts & Entertainment | 2501 | 6.36% |
| Gifts & Special Occasions | 2168 | 5.51% |
| Toys & Games | 2021 | 5.14% |
| Tools & Hardware | 1395 | 3.55% |
| Jewelry & Watches | 1390 | 3.54% |
| Business & Industrial | 1376 | 3.50% |
| Electronics & Technology | 1366 | 3.47% |
| Vehicles & Parts | 1240 | 3.15% |
| Furniture & Home Decor | 1007 | 2.56% |
| Pets & Pet Supplies | 607 | 1.54% |
Payment Providers Distribution
PayPal leads with 21.3% among AI-verified physical stores (1,959 stores) , followed by Stripe Connect (20.9%) and MasterCard (15.0%) .
Base: 5,457 AI-verified physical stores with detectable payment providers (12.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,959 stores
1,915 stores
1,381 stores
1,059 stores
585 stores
450 stores
396 stores
363 stores
273 stores
266 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1959 | 21.34% |
| Stripe Connect | 1915 | 20.87% |
| MasterCard | 1381 | 15.05% |
| American Express | 1059 | 11.54% |
| Bolt | 585 | 6.37% |
| Apple Pay | 450 | 4.90% |
| Google Pay | 396 | 4.31% |
| AfterPay | 363 | 3.96% |
| VISA | 273 | 2.97% |
| Laybuy | 266 | 2.90% |
| Klarna | 164 | 1.79% |
| UnionPay | 102 | 1.11% |
| POLi | 101 | 1.10% |
| JCB | 100 | 1.09% |
| AliPay | 64 | 0.70% |
Shipping Carriers Distribution
New Zealand Post leads with 43.9% among AI-verified physical stores (2,398 stores) , followed by DHL (11.9%) and UPS (7.3%) .
Base: 4,210 AI-verified physical stores with detectable shipping carriers (9.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,398 stores
647 stores
400 stores
397 stores
258 stores
233 stores
208 stores
201 stores
199 stores
154 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| New Zealand Post | 2398 | 43.94% |
| DHL | 647 | 11.85% |
| UPS | 400 | 7.33% |
| Aramex | 397 | 7.27% |
| CourierPost | 258 | 4.73% |
| FedEx | 233 | 4.27% |
| Australia Post | 208 | 3.81% |
| Mainfreight | 201 | 3.68% |
| USPS | 199 | 3.65% |
| Fastway | 154 | 2.82% |
| Speedy | 135 | 2.47% |
| TNT | 82 | 1.50% |
| Royal Mail | 72 | 1.32% |
| Hermes | 39 | 0.71% |
| GLS | 35 | 0.64% |
Store Launch Timeline
Over the past 12 months, 6,554 new stores were launched in New Zealand , with the highest activity in 2026-03 (657 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
657 stores launched
557 stores launched
648 stores launched
543 stores launched
545 stores launched
517 stores launched
586 stores launched
630 stores launched
556 stores launched
533 stores launched
533 stores launched
249 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 657 | 10.02% |
| 2026-02 | 557 | 8.50% |
| 2026-01 | 648 | 9.89% |
| 2025-12 | 543 | 8.29% |
| 2025-11 | 545 | 8.32% |
| 2025-10 | 517 | 7.89% |
| 2025-09 | 586 | 8.94% |
| 2025-08 | 630 | 9.61% |
| 2025-07 | 556 | 8.48% |
| 2025-06 | 533 | 8.13% |
| 2025-05 | 533 | 8.13% |
| 2025-04 | 249 | 3.80% |
Active Stores by Launch Year
Currently, 43,033 active stores in New Zealand are tracked in our database , with the most stores launched in 2026 (1,869 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,869 active stores
6,111 active stores
4,187 active stores
3,055 active stores
2,891 active stores
3,259 active stores
3,146 active stores
1,973 active stores
2,528 active stores
2,514 active stores
1,313 active stores
1,262 active stores
727 active stores
1,369 active stores
649 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1869 | 4.34% |
| 2025 | 6111 | 14.20% |
| 2024 | 4187 | 9.73% |
| 2023 | 3055 | 7.10% |
| 2022 | 2891 | 6.72% |
| 2021 | 3259 | 7.57% |
| 2020 | 3146 | 7.31% |
| 2019 | 1973 | 4.58% |
| 2018 | 2528 | 5.87% |
| 2017 | 2514 | 5.84% |
| 2016 | 1313 | 3.05% |
| 2015 | 1262 | 2.93% |
| 2014 | 727 | 1.69% |
| 2013 | 1369 | 3.18% |
| 2012 | 649 | 1.51% |
| 2011 | 506 | 1.18% |
| 2010 | 1064 | 2.47% |
| 2009 | 579 | 1.35% |
| 2008 | 697 | 1.62% |
| 2007 | 529 | 1.23% |
| 2006 | 326 | 0.76% |
| 2005 | 277 | 0.64% |
| 2004 | 369 | 0.86% |
| 2003 | 396 | 0.92% |
| 2002 | 364 | 0.85% |
| 2001 | 507 | 1.18% |
| 2000 | 273 | 0.63% |
| 1999 | 145 | 0.34% |
| 1998 | 100 | 0.23% |
| 1997 | 31 | 0.07% |
| 1996 | 15 | 0.03% |
| 1995 | 2 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart - Business & Industrial
Shopify - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Shopify - Business & Industrial
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 43.7k | 100.00% |
| Emails | 17.1k | 39.14% |
| Phones | 13.7k | 31.27% |
| Ecommerce platform | 43.7k | 100.00% |
| Couriers | 4.2k | 9.63% |
| Payment Providers | 5.5k | 12.48% |
| Categories | 40.3k | 92.26% |
| Social Media | 30.3k | 69.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the New Zealand e-commerce landscape:
Analyze 43.7k verified e-commerce stores in New Zealand - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across New Zealand e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the New Zealand e-commerce intelligence?
-
We track 43.7k verified New Zealand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 36.7% among stores with at least one detectable social profile (26,433 stores) , followed by Instagram (34.7%) and YouTube (8.1%) .
Base: 30,323 stores with any detectable social profile (69.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,433 stores
25,012 stores
5,853 stores
4,729 stores
3,573 stores
2,844 stores
2,468 stores
740 stores
179 stores
176 stores
Visual Distribution