New Zealand E-commerce Database
Explore 42.6k verified e-commerce stores in the New Zealand. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 71.9k with e-commerce signals. 42.6k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Shopify leads with 56.7% of stores with physical delivery (23,741 stores) , followed by WooCommerce (19.2%) and Custom (11.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,741 stores
8,033 stores
4,971 stores
2,179 stores
1,392 stores
486 stores
429 stores
267 stores
201 stores
192 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 23741 | 56.67% |
| WooCommerce | 8033 | 19.18% |
| Custom | 4971 | 11.87% |
| Wix eCommerce | 2179 | 5.20% |
| Squarespace Commerce | 1392 | 3.32% |
| Magento | 486 | 1.16% |
| BigCommerce | 429 | 1.02% |
| OpenCart | 267 | 0.64% |
| Big Cartel | 201 | 0.48% |
| PrestaShop | 192 | 0.46% |
All Stores Distribution
Shopify holds 37.1% share of all New Zealand e-commerce stores (25,861) , with WooCommerce at 27.1% and Custom at 7.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,861 stores
18,892 stores
4,971 stores
9,347 stores
8,720 stores
575 stores
471 stores
338 stores
234 stores
210 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 25861 | 37.15% |
| WooCommerce | 18892 | 27.14% |
| Custom | 4971 | 7.14% |
| Wix eCommerce | 9347 | 13.43% |
| Squarespace Commerce | 8720 | 12.53% |
| Magento | 575 | 0.83% |
| BigCommerce | 471 | 0.68% |
| OpenCart | 338 | 0.49% |
| Big Cartel | 234 | 0.34% |
| PrestaShop | 210 | 0.30% |
Categories Distribution
Clothing & Accessories leads with 19.5% of all stores (6,106 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (13.7%) .
Base: 31,337 AI-verified stores with physical delivery and detected product categories (73.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,106 stores
5,560 stores
4,300 stores
1,928 stores
1,724 stores
1,691 stores
1,501 stores
1,497 stores
1,446 stores
1,398 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6106 | 19.48% |
| Health & Beauty | 5560 | 17.74% |
| Food & Beverages | 4300 | 13.72% |
| Home & Garden | 1928 | 6.15% |
| Jewelry & Watches | 1724 | 5.50% |
| Electronics & Technology | 1691 | 5.40% |
| Gifts & Special Occasions | 1501 | 4.79% |
| Arts & Entertainment | 1497 | 4.78% |
| Sporting Goods & Outdoor Gear | 1446 | 4.61% |
| Furniture & Home Decor | 1398 | 4.46% |
| Vehicles & Parts | 1199 | 3.83% |
| Pets & Pet Supplies | 948 | 3.03% |
| Tools & Hardware | 882 | 2.81% |
| Business & Industrial | 640 | 2.04% |
| Toys & Games | 517 | 1.65% |
Payment Providers Distribution
PayPal leads with 19.8% among AI-verified physical stores (2,725 stores) , followed by Stripe Connect (19.0%) and MasterCard (14.8%) .
Base: 7,937 AI-verified physical stores with detectable payment providers (18.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,725 stores
2,615 stores
2,040 stores
1,872 stores
810 stores
784 stores
716 stores
549 stores
525 stores
409 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2725 | 19.77% |
| Stripe Connect | 2615 | 18.97% |
| MasterCard | 2040 | 14.80% |
| American Express | 1872 | 13.58% |
| Apple Pay | 810 | 5.88% |
| Bolt | 784 | 5.69% |
| Google Pay | 716 | 5.19% |
| AfterPay | 549 | 3.98% |
| Laybuy | 525 | 3.81% |
| VISA | 409 | 2.97% |
| Klarna | 189 | 1.37% |
| UnionPay | 155 | 1.12% |
| POLi | 153 | 1.11% |
| JCB | 136 | 0.99% |
| Zip Pay | 107 | 0.78% |
Shipping Carriers Distribution
New Zealand Post leads with 46.5% among AI-verified physical stores (4,268 stores) , followed by DHL (13.3%) and Aramex (7.0%) .
Base: 6,894 AI-verified physical stores with detectable shipping carriers (16.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,268 stores
1,221 stores
641 stores
503 stores
431 stores
396 stores
362 stores
329 stores
285 stores
224 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| New Zealand Post | 4268 | 46.54% |
| DHL | 1221 | 13.31% |
| Aramex | 641 | 6.99% |
| UPS | 503 | 5.48% |
| CourierPost | 431 | 4.70% |
| Australia Post | 396 | 4.32% |
| FedEx | 362 | 3.95% |
| Mainfreight | 329 | 3.59% |
| USPS | 285 | 3.11% |
| Speedy | 224 | 2.44% |
| Fastway | 220 | 2.40% |
| TNT | 113 | 1.23% |
| Royal Mail | 88 | 0.96% |
| Hermes | 47 | 0.51% |
| DPD | 43 | 0.47% |
Store Launch Timeline
Over the past 12 months, 6,582 new stores were launched in New Zealand , with the highest activity in 2026-02 (468 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
468 stores launched
691 stores launched
569 stores launched
611 stores launched
562 stores launched
554 stores launched
612 stores launched
553 stores launched
521 stores launched
524 stores launched
452 stores launched
465 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 468 | 7.11% |
| 2026-01 | 691 | 10.50% |
| 2025-12 | 569 | 8.64% |
| 2025-11 | 611 | 9.28% |
| 2025-10 | 562 | 8.54% |
| 2025-09 | 554 | 8.42% |
| 2025-08 | 612 | 9.30% |
| 2025-07 | 553 | 8.40% |
| 2025-06 | 521 | 7.92% |
| 2025-05 | 524 | 7.96% |
| 2025-04 | 452 | 6.87% |
| 2025-03 | 465 | 7.06% |
Active Stores by Launch Year
Currently, 41,865 active stores in New Zealand are tracked in our database , with the most stores launched in 2026 (1,167 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,167 active stores
6,230 active stores
4,184 active stores
3,020 active stores
2,844 active stores
3,173 active stores
3,083 active stores
1,969 active stores
2,477 active stores
2,480 active stores
1,283 active stores
1,241 active stores
721 active stores
1,337 active stores
628 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1167 | 2.79% |
| 2025 | 6230 | 14.88% |
| 2024 | 4184 | 9.99% |
| 2023 | 3020 | 7.21% |
| 2022 | 2844 | 6.79% |
| 2021 | 3173 | 7.58% |
| 2020 | 3083 | 7.36% |
| 2019 | 1969 | 4.70% |
| 2018 | 2477 | 5.92% |
| 2017 | 2480 | 5.92% |
| 2016 | 1283 | 3.06% |
| 2015 | 1241 | 2.96% |
| 2014 | 721 | 1.72% |
| 2013 | 1337 | 3.19% |
| 2012 | 628 | 1.50% |
| 2011 | 509 | 1.22% |
| 2010 | 1019 | 2.43% |
| 2009 | 562 | 1.34% |
| 2008 | 679 | 1.62% |
| 2007 | 510 | 1.22% |
| 2006 | 326 | 0.78% |
| 2005 | 277 | 0.66% |
| 2004 | 371 | 0.89% |
| 2003 | 389 | 0.93% |
| 2002 | 350 | 0.84% |
| 2001 | 478 | 1.14% |
| 2000 | 276 | 0.66% |
| 1999 | 138 | 0.33% |
| 1998 | 94 | 0.22% |
| 1997 | 34 | 0.08% |
| 1996 | 15 | 0.04% |
| 1995 | 1 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Electronics & Technology
Shopify - Home & Garden
Wix eCommerce - Home & Garden
Custom
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 42.6k | 100.00% |
| Emails | 23.7k | 55.63% |
| Phones | 13.4k | 31.32% |
| Ecommerce platform | 42.6k | 100.00% |
| Couriers | 6.9k | 16.17% |
| Payment Providers | 7.9k | 18.62% |
| Categories | 32.7k | 76.61% |
| Social Media | 29.9k | 70.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the New Zealand e-commerce landscape:
Analyze 42.6k verified e-commerce stores in New Zealand - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across New Zealand e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the New Zealand e-commerce intelligence?
-
We track 42.6k verified New Zealand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 36.6% among stores with at least one detectable social profile (26,131 stores) , followed by Instagram (34.7%) and YouTube (8.1%) .
Base: 29,932 stores with any detectable social profile (70.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,131 stores
24,765 stores
5,787 stores
4,729 stores
3,625 stores
2,868 stores
2,416 stores
718 stores
183 stores
168 stores
Visual Distribution