New Zealand E-commerce Database
Explore 50.8k e-commerce stores in the New Zealand. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 45.1% of stores with physical delivery (22,522 stores) , followed by Custom (24.4%) and WooCommerce (18.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
22,522 stores
12,200 stores
8,976 stores
2,996 stores
1,728 stores
438 stores
418 stores
283 stores
218 stores
210 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 22522 | 45.05% |
| Custom | 12200 | 24.41% |
| WooCommerce | 8976 | 17.96% |
| Wix eCommerce | 2996 | 5.99% |
| Squarespace Commerce | 1728 | 3.46% |
| Magento | 438 | 0.88% |
| BigCommerce | 418 | 0.84% |
| OpenCart | 283 | 0.57% |
| GoDaddy Online Store | 218 | 0.44% |
| PrestaShop | 210 | 0.42% |
All Stores Distribution
Shopify holds 36.5% share of all New Zealand e-commerce stores (27,266) , with Custom at 16.3% and WooCommerce at 23.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,266 stores
12,200 stores
17,450 stores
9,684 stores
6,177 stores
566 stores
508 stores
398 stores
221 stores
228 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 27266 | 36.50% |
| Custom | 12200 | 16.33% |
| WooCommerce | 17450 | 23.36% |
| Wix eCommerce | 9684 | 12.96% |
| Squarespace Commerce | 6177 | 8.27% |
| Magento | 566 | 0.76% |
| BigCommerce | 508 | 0.68% |
| OpenCart | 398 | 0.53% |
| GoDaddy Online Store | 221 | 0.30% |
| PrestaShop | 228 | 0.31% |
Categories Distribution
Health & Beauty leads with 17.3% of all stores (6,668 stores) , followed by Clothing & Accessories (17.0%) and Food & Beverages (14.0%) .
Top 10 Categories
6,668 stores
6,522 stores
5,399 stores
2,579 stores
2,059 stores
2,006 stores
1,993 stores
1,940 stores
1,894 stores
1,718 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6668 | 17.35% |
| Clothing & Accessories | 6522 | 16.97% |
| Food & Beverages | 5399 | 14.04% |
| Home & Garden | 2579 | 6.71% |
| Electronics & Technology | 2059 | 5.36% |
| Vehicles & Parts | 2006 | 5.22% |
| Arts & Entertainment | 1993 | 5.18% |
| Jewelry & Watches | 1940 | 5.05% |
| Sporting Goods & Outdoor Gear | 1894 | 4.93% |
| Furniture & Home Decor | 1718 | 4.47% |
| Gifts & Special Occasions | 1616 | 4.20% |
| Pets & Pet Supplies | 1243 | 3.23% |
| Business & Industrial | 1105 | 2.87% |
| Tools & Hardware | 1083 | 2.82% |
| Books & Media | 616 | 1.60% |
Payment Providers Distribution
PayPal leads with 19.8% among AI-verified physical stores (2,896 stores) , followed by Stripe Connect (18.5%) and MasterCard (15.3%) .
Base: 8,671 AI-verified physical stores with detectable payment providers (17.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,896 stores
2,717 stores
2,248 stores
1,981 stores
812 stores
781 stores
683 stores
560 stores
529 stores
436 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2896 | 19.77% |
| Stripe Connect | 2717 | 18.55% |
| MasterCard | 2248 | 15.35% |
| American Express | 1981 | 13.52% |
| Bolt | 812 | 5.54% |
| Apple Pay | 781 | 5.33% |
| Google Pay | 683 | 4.66% |
| Laybuy | 560 | 3.82% |
| AfterPay | 529 | 3.61% |
| VISA | 436 | 2.98% |
| Paddle | 399 | 2.72% |
| Klarna | 158 | 1.08% |
| JCB | 157 | 1.07% |
| POLi | 148 | 1.01% |
| UnionPay | 142 | 0.97% |
Shipping Carriers Distribution
New Zealand Post leads with 45.7% among AI-verified physical stores (4,101 stores) , followed by DHL (13.4%) and Aramex (7.0%) .
Base: 6,888 AI-verified physical stores with detectable shipping carriers (13.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,101 stores
1,207 stores
626 stores
537 stores
392 stores
385 stores
366 stores
310 stores
266 stores
234 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| New Zealand Post | 4101 | 45.70% |
| DHL | 1207 | 13.45% |
| Aramex | 626 | 6.98% |
| UPS | 537 | 5.98% |
| CourierPost | 392 | 4.37% |
| Australia Post | 385 | 4.29% |
| FedEx | 366 | 4.08% |
| Mainfreight | 310 | 3.45% |
| USPS | 266 | 2.96% |
| Speedy | 234 | 2.61% |
| Fastway | 219 | 2.44% |
| TNT | 130 | 1.45% |
| Royal Mail | 95 | 1.06% |
| Hermes | 60 | 0.67% |
| Blue Star | 46 | 0.51% |
Store Launch Timeline
Over the past 12 months, 7,838 new stores were launched in New Zealand , with the highest activity in 2025-10 (708 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
708 stores launched
764 stores launched
962 stores launched
828 stores launched
814 stores launched
760 stores launched
646 stores launched
676 stores launched
557 stores launched
504 stores launched
380 stores launched
239 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 708 | 9.03% |
| 2025-09 | 764 | 9.75% |
| 2025-08 | 962 | 12.27% |
| 2025-07 | 828 | 10.56% |
| 2025-06 | 814 | 10.39% |
| 2025-05 | 760 | 9.70% |
| 2025-04 | 646 | 8.24% |
| 2025-03 | 676 | 8.62% |
| 2025-02 | 557 | 7.11% |
| 2025-01 | 504 | 6.43% |
| 2024-12 | 380 | 4.85% |
| 2024-11 | 239 | 3.05% |
Active Stores by Launch Year
Currently, 49,941 active stores in New Zealand are tracked in our database , with the most stores launched in 2025 (7,235 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,235 active stores
4,907 active stores
3,674 active stores
3,328 active stores
3,833 active stores
3,774 active stores
2,328 active stores
3,080 active stores
2,921 active stores
1,671 active stores
1,625 active stores
917 active stores
1,792 active stores
831 active stores
667 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 7235 | 14.49% |
| 2024 | 4907 | 9.83% |
| 2023 | 3674 | 7.36% |
| 2022 | 3328 | 6.66% |
| 2021 | 3833 | 7.68% |
| 2020 | 3774 | 7.56% |
| 2019 | 2328 | 4.66% |
| 2018 | 3080 | 6.17% |
| 2017 | 2921 | 5.85% |
| 2016 | 1671 | 3.35% |
| 2015 | 1625 | 3.25% |
| 2014 | 917 | 1.84% |
| 2013 | 1792 | 3.59% |
| 2012 | 831 | 1.66% |
| 2011 | 667 | 1.34% |
| 2010 | 1380 | 2.76% |
| 2009 | 723 | 1.45% |
| 2008 | 915 | 1.83% |
| 2007 | 662 | 1.33% |
| 2006 | 427 | 0.86% |
| 2005 | 355 | 0.71% |
| 2004 | 494 | 0.99% |
| 2003 | 478 | 0.96% |
| 2002 | 482 | 0.97% |
| 2001 | 678 | 1.36% |
| 2000 | 366 | 0.73% |
| 1999 | 195 | 0.39% |
| 1998 | 135 | 0.27% |
| 1997 | 43 | 0.09% |
| 1996 | 23 | 0.05% |
| 1995 | 2 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in New Zealand's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Health & Beauty
Custom — Clothing & Accessories
Custom
Shopify — Clothing & Accessories
Custom — Jewelry & Watches
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 50.8k | 100.00% |
| Emails | 28.5k | 56.17% |
| Phones | 16.7k | 32.96% |
| Ecommerce platform | 50.8k | 100.00% |
| Couriers | 6.9k | 13.56% |
| Payment Providers | 8.7k | 17.07% |
| Categories | 40.2k | 79.07% |
| Social Media | 33.7k | 66.35% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed New Zealand E-commerce Database to:
Gain actionable insights into 50.8k physical stores in New Zealand.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at New Zealand online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the New Zealand E-commerce Database?
-
Our database covers over 50.8k New Zealand physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 37.2% among stores with at least one detectable social profile (29,213 stores) , followed by Instagram (34.0%) and YouTube (8.0%) .
Base: 33,714 stores with any detectable social profile (66.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
29,213 stores
26,667 stores
6,313 stores
4,696 stores
3,798 stores
3,004 stores
2,996 stores
1,424 stores
213 stores
198 stores
Visual Distribution