New Zealand E-commerce Market
Explore 43.3k verified e-commerce stores in the New Zealand. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 71.8k with e-commerce signals. 43.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 55.1% of stores with physical delivery (23,000 stores) , followed by WooCommerce (19.5%) and Custom (12.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,000 stores
8,129 stores
5,300 stores
2,149 stores
1,701 stores
466 stores
387 stores
248 stores
215 stores
179 stores
Visual Distribution
23,000 stores
8,129 stores
5,300 stores
2,149 stores
1,701 stores
466 stores
387 stores
248 stores
215 stores
179 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 23000 | 55.06% |
| WooCommerce | 8129 | 19.46% |
| Custom | 5300 | 12.69% |
| Wix eCommerce | 2149 | 5.14% |
| Squarespace Commerce | 1701 | 4.07% |
| Magento | 466 | 1.12% |
| BigCommerce | 387 | 0.93% |
| OpenCart | 248 | 0.59% |
| Bluepark | 215 | 0.51% |
| Big Cartel | 179 | 0.43% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 37.2% share of all New Zealand e-commerce stores (25,444) , with WooCommerce at 26.9% and Custom at 7.8% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
25,444 stores
18,365 stores
5,300 stores
8,951 stores
8,617 stores
548 stores
441 stores
303 stores
222 stores
194 stores
Visual Distribution
25,444 stores
18,365 stores
5,300 stores
8,951 stores
8,617 stores
548 stores
441 stores
303 stores
222 stores
194 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 25444 | 37.21% |
| WooCommerce | 18365 | 26.86% |
| Custom | 5300 | 7.75% |
| Wix eCommerce | 8951 | 13.09% |
| Squarespace Commerce | 8617 | 12.60% |
| Magento | 548 | 0.80% |
| BigCommerce | 441 | 0.64% |
| OpenCart | 303 | 0.44% |
| Bluepark | 222 | 0.32% |
| Big Cartel | 194 | 0.28% |
Categories Distribution
Health & Beauty stores with 15.6% of all stores (6,080 stores) , followed by Clothing & Accessories (14.2%) and Food & Beverages (13.9%) .
Base: 38,899 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,080 stores
5,507 stores
5,389 stores
4,545 stores
2,545 stores
2,423 stores
2,135 stores
2,001 stores
1,390 stores
1,372 stores
Visual Distribution
6,080 stores
5,507 stores
5,389 stores
4,545 stores
2,545 stores
2,423 stores
2,135 stores
2,001 stores
1,390 stores
1,372 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6080 | 15.63% |
| Clothing & Accessories | 5507 | 14.16% |
| Food & Beverages | 5389 | 13.85% |
| Sporting Goods & Outdoor Gear | 4545 | 11.68% |
| Home & Garden | 2545 | 6.54% |
| Arts & Entertainment | 2423 | 6.23% |
| Gifts & Special Occasions | 2135 | 5.49% |
| Toys & Games | 2001 | 5.14% |
| Tools & Hardware | 1390 | 3.57% |
| Electronics & Technology | 1372 | 3.53% |
Payment Providers Distribution
PayPal stores with 21.7% among AI-verified physical stores (1,987 stores) , followed by Stripe Connect (21.4%) and MasterCard (14.8%) .
Base: 5,445 AI-verified physical stores with detectable payment providers (12.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,987 stores
1,958 stores
1,354 stores
1,063 stores
528 stores
456 stores
399 stores
362 stores
269 stores
263 stores
Visual Distribution
1,987 stores
1,958 stores
1,354 stores
1,063 stores
528 stores
456 stores
399 stores
362 stores
269 stores
263 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1987 | 21.70% |
| Stripe Connect | 1958 | 21.39% |
| MasterCard | 1354 | 14.79% |
| American Express | 1063 | 11.61% |
| Bolt | 528 | 5.77% |
| Apple Pay | 456 | 4.98% |
| Google Pay | 399 | 4.36% |
| AfterPay | 362 | 3.95% |
| VISA | 269 | 2.94% |
| Laybuy | 263 | 2.87% |
Shipping Carriers Distribution
New Zealand Post stores with 43.7% among AI-verified physical stores (2,407 stores) , followed by DHL (11.7%) and UPS (7.7%) .
Base: 4,226 AI-verified physical stores with detectable shipping carriers (9.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,407 stores
643 stores
427 stores
386 stores
265 stores
256 stores
225 stores
202 stores
200 stores
153 stores
Visual Distribution
2,407 stores
643 stores
427 stores
386 stores
265 stores
256 stores
225 stores
202 stores
200 stores
153 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| New Zealand Post | 2407 | 43.67% |
| DHL | 643 | 11.67% |
| UPS | 427 | 7.75% |
| Aramex | 386 | 7.00% |
| CourierPost | 265 | 4.81% |
| FedEx | 256 | 4.64% |
| USPS | 225 | 4.08% |
| Australia Post | 202 | 3.66% |
| Mainfreight | 200 | 3.63% |
| Fastway | 153 | 2.78% |
Store Launch Timeline
Over the past 12 months, 6,541 new stores were launched in New Zealand , with the highest activity in 2026-04 (629 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
629 stores launched
664 stores launched
569 stores launched
612 stores launched
494 stores launched
521 stores launched
516 stores launched
574 stores launched
617 stores launched
549 stores launched
515 stores launched
281 stores launched
Monthly Trend
9.6% of last 12 months
10.2% of last 12 months
8.7% of last 12 months
9.4% of last 12 months
7.6% of last 12 months
8.0% of last 12 months
7.9% of last 12 months
8.8% of last 12 months
9.4% of last 12 months
8.4% of last 12 months
7.9% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 629 | 9.62% |
| 2026-03 | 664 | 10.15% |
| 2026-02 | 569 | 8.70% |
| 2026-01 | 612 | 9.36% |
| 2025-12 | 494 | 7.55% |
| 2025-11 | 521 | 7.97% |
| 2025-10 | 516 | 7.89% |
| 2025-09 | 574 | 8.78% |
| 2025-08 | 617 | 9.43% |
| 2025-07 | 549 | 8.39% |
| 2025-06 | 515 | 7.87% |
| 2025-05 | 281 | 4.30% |
Active Stores by Launch Year
Currently, 42,594 active stores in New Zealand are tracked in our database , with the most stores launched in 2026 (2,537 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,537 active stores
5,877 active stores
4,087 active stores
2,965 active stores
2,790 active stores
3,184 active stores
3,031 active stores
1,912 active stores
2,449 active stores
2,467 active stores
1,292 active stores
1,236 active stores
702 active stores
1,348 active stores
626 active stores
Distribution by Launch Year
6.0% of tracked active stores
13.8% of tracked active stores
9.6% of tracked active stores
7.0% of tracked active stores
6.6% of tracked active stores
7.5% of tracked active stores
7.1% of tracked active stores
4.5% of tracked active stores
5.7% of tracked active stores
5.8% of tracked active stores
3.0% of tracked active stores
2.9% of tracked active stores
1.6% of tracked active stores
3.2% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2537 | 5.96% |
| 2025 | 5877 | 13.80% |
| 2024 | 4087 | 9.60% |
| 2023 | 2965 | 6.96% |
| 2022 | 2790 | 6.55% |
| 2021 | 3184 | 7.48% |
| 2020 | 3031 | 7.12% |
| 2019 | 1912 | 4.49% |
| 2018 | 2449 | 5.75% |
| 2017 | 2467 | 5.79% |
| 2016 | 1292 | 3.03% |
| 2015 | 1236 | 2.90% |
| 2014 | 702 | 1.65% |
| 2013 | 1348 | 3.16% |
| 2012 | 626 | 1.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
Shopify - Health & Beauty
Shopify - Toys & Games
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 43.3k | 100.00% |
| Emails | 17.1k | 39.56% |
| Phones | 16.9k | 39.06% |
| Ecommerce platform | 43.3k | 100.00% |
| Couriers | 4.2k | 9.77% |
| Payment Providers | 5.4k | 12.59% |
| Categories | 39.9k | 92.20% |
| Social Media | 30.0k | 69.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the New Zealand e-commerce landscape:
Analyze 43.3k verified e-commerce stores in New Zealand - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across New Zealand e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the New Zealand e-commerce intelligence?
-
We track 43.3k verified New Zealand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.6% among stores with at least one detectable social profile (26,130 stores) , followed by Instagram (34.8%) and YouTube (8.1%) .
Base: 30,011 stores with any detectable social profile (69.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,130 stores
24,822 stores
5,800 stores
4,702 stores
3,493 stores
2,808 stores
2,468 stores
749 stores
176 stores
166 stores
Visual Distribution
26,130 stores
24,822 stores
5,800 stores
4,702 stores
3,493 stores
2,808 stores
2,468 stores
749 stores
176 stores
166 stores