New Zealand E-commerce Market
Explore 40.4k verified e-commerce stores in the New Zealand. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 66.9k with e-commerce signals. 40.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 53.7% of stores with physical delivery (21,047 stores) , followed by WooCommerce (19.8%) and Custom (13.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,047 stores
7,770 stores
5,229 stores
2,067 stores
1,619 stores
444 stores
363 stores
242 stores
217 stores
178 stores
Visual Distribution
21,047 stores
7,770 stores
5,229 stores
2,067 stores
1,619 stores
444 stores
363 stores
242 stores
217 stores
178 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21047 | 53.72% |
| WooCommerce | 7770 | 19.83% |
| Custom | 5229 | 13.35% |
| Wix eCommerce | 2067 | 5.28% |
| Squarespace Commerce | 1619 | 4.13% |
| Magento | 444 | 1.13% |
| BigCommerce | 363 | 0.93% |
| OpenCart | 242 | 0.62% |
| Bluepark | 217 | 0.55% |
| PrestaShop | 178 | 0.45% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 36.0% share of all New Zealand e-commerce stores (23,244) , with WooCommerce at 27.1% and Custom at 8.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
23,244 stores
17,490 stores
5,229 stores
8,667 stores
8,289 stores
519 stores
429 stores
292 stores
224 stores
190 stores
Visual Distribution
23,244 stores
17,490 stores
5,229 stores
8,667 stores
8,289 stores
519 stores
429 stores
292 stores
224 stores
190 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 23244 | 36.00% |
| WooCommerce | 17490 | 27.09% |
| Custom | 5229 | 8.10% |
| Wix eCommerce | 8667 | 13.42% |
| Squarespace Commerce | 8289 | 12.84% |
| Magento | 519 | 0.80% |
| BigCommerce | 429 | 0.66% |
| OpenCart | 292 | 0.45% |
| Bluepark | 224 | 0.35% |
| PrestaShop | 190 | 0.29% |
Categories Distribution
Health & Beauty stores with 15.5% of all stores (5,619 stores) , followed by Clothing & Accessories (13.9%) and Food & Beverages (13.9%) .
Base: 36,361 AI-verified stores with physical delivery and detected product categories (90.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,619 stores
5,072 stores
5,057 stores
4,290 stores
2,393 stores
2,303 stores
1,989 stores
1,882 stores
1,318 stores
1,281 stores
Visual Distribution
5,619 stores
5,072 stores
5,057 stores
4,290 stores
2,393 stores
2,303 stores
1,989 stores
1,882 stores
1,318 stores
1,281 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5619 | 15.45% |
| Clothing & Accessories | 5072 | 13.95% |
| Food & Beverages | 5057 | 13.91% |
| Sporting Goods & Outdoor Gear | 4290 | 11.80% |
| Home & Garden | 2393 | 6.58% |
| Arts & Entertainment | 2303 | 6.33% |
| Gifts & Special Occasions | 1989 | 5.47% |
| Toys & Games | 1882 | 5.18% |
| Tools & Hardware | 1318 | 3.62% |
| Electronics & Technology | 1281 | 3.52% |
Payment Providers Distribution
Stripe Connect stores with 22.1% among AI-verified physical stores (1,796 stores) , followed by PayPal (22.0%) and MasterCard (13.6%) .
Base: 4,843 AI-verified physical stores with detectable payment providers (12.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,796 stores
1,790 stores
1,103 stores
843 stores
478 stores
460 stores
386 stores
316 stores
234 stores
228 stores
Visual Distribution
1,796 stores
1,790 stores
1,103 stores
843 stores
478 stores
460 stores
386 stores
316 stores
234 stores
228 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Stripe Connect | 1796 | 22.11% |
| PayPal | 1790 | 22.04% |
| MasterCard | 1103 | 13.58% |
| American Express | 843 | 10.38% |
| Bolt | 478 | 5.88% |
| Apple Pay | 460 | 5.66% |
| Google Pay | 386 | 4.75% |
| AfterPay | 316 | 3.89% |
| VISA | 234 | 2.88% |
| Laybuy | 228 | 2.81% |
Shipping Carriers Distribution
New Zealand Post stores with 44.1% among AI-verified physical stores (2,128 stores) , followed by DHL (11.2%) and UPS (8.1%) .
Base: 3,771 AI-verified physical stores with detectable shipping carriers (9.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,128 stores
538 stores
392 stores
340 stores
224 stores
224 stores
203 stores
184 stores
167 stores
125 stores
Visual Distribution
2,128 stores
538 stores
392 stores
340 stores
224 stores
224 stores
203 stores
184 stores
167 stores
125 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| New Zealand Post | 2128 | 44.11% |
| DHL | 538 | 11.15% |
| UPS | 392 | 8.13% |
| Aramex | 340 | 7.05% |
| CourierPost | 224 | 4.64% |
| FedEx | 224 | 4.64% |
| USPS | 203 | 4.21% |
| Mainfreight | 184 | 3.81% |
| Australia Post | 167 | 3.46% |
| Fastway | 125 | 2.59% |
Store Launch Timeline
Over the past 12 months, 5,855 new stores were launched in New Zealand , with the highest activity in 2026-05 (693 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
693 stores launched
591 stores launched
583 stores launched
459 stores launched
494 stores launched
403 stores launched
437 stores launched
440 stores launched
509 stores launched
550 stores launched
487 stores launched
209 stores launched
Monthly Trend
11.8% of last 12 months
10.1% of last 12 months
10.0% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
6.9% of last 12 months
7.5% of last 12 months
7.5% of last 12 months
8.7% of last 12 months
9.4% of last 12 months
8.3% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 693 | 11.84% |
| 2026-04 | 591 | 10.09% |
| 2026-03 | 583 | 9.96% |
| 2026-02 | 459 | 7.84% |
| 2026-01 | 494 | 8.44% |
| 2025-12 | 403 | 6.88% |
| 2025-11 | 437 | 7.46% |
| 2025-10 | 440 | 7.51% |
| 2025-09 | 509 | 8.69% |
| 2025-08 | 550 | 9.39% |
| 2025-07 | 487 | 8.32% |
| 2025-06 | 209 | 3.57% |
Active Stores by Launch Year
Currently, 39,759 active stores in New Zealand are tracked in our database , with the most stores launched in 2026 (2,871 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,871 active stores
5,092 active stores
3,719 active stores
2,674 active stores
2,571 active stores
2,969 active stores
2,818 active stores
1,813 active stores
2,259 active stores
2,335 active stores
1,210 active stores
1,154 active stores
657 active stores
1,277 active stores
592 active stores
Distribution by Launch Year
7.2% of tracked active stores
12.8% of tracked active stores
9.4% of tracked active stores
6.7% of tracked active stores
6.5% of tracked active stores
7.5% of tracked active stores
7.1% of tracked active stores
4.6% of tracked active stores
5.7% of tracked active stores
5.9% of tracked active stores
3.0% of tracked active stores
2.9% of tracked active stores
1.7% of tracked active stores
3.2% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2871 | 7.22% |
| 2025 | 5092 | 12.81% |
| 2024 | 3719 | 9.35% |
| 2023 | 2674 | 6.73% |
| 2022 | 2571 | 6.47% |
| 2021 | 2969 | 7.47% |
| 2020 | 2818 | 7.09% |
| 2019 | 1813 | 4.56% |
| 2018 | 2259 | 5.68% |
| 2017 | 2335 | 5.87% |
| 2016 | 1210 | 3.04% |
| 2015 | 1154 | 2.90% |
| 2014 | 657 | 1.65% |
| 2013 | 1277 | 3.21% |
| 2012 | 592 | 1.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Shopify - Furniture & Home Decor
Shopify - Furniture & Home Decor
WooCommerce - Tools & Hardware
Squarespace Commerce - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 40.4k | 100.00% |
| Emails | 15.1k | 37.46% |
| Phones | 15.8k | 39.21% |
| Ecommerce platform | 40.4k | 100.00% |
| Couriers | 3.8k | 9.34% |
| Payment Providers | 4.8k | 11.99% |
| Categories | 37.3k | 92.33% |
| Social Media | 28.1k | 69.55% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the New Zealand e-commerce landscape:
Analyze 40.4k verified e-commerce stores in New Zealand - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across New Zealand e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the New Zealand e-commerce intelligence?
-
We track 40.4k verified New Zealand e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.7% among stores with at least one detectable social profile (24,512 stores) , followed by Instagram (34.7%) and YouTube (8.2%) .
Base: 28,086 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,512 stores
23,214 stores
5,489 stores
4,368 stores
3,221 stores
2,631 stores
2,359 stores
713 stores
162 stores
154 stores
Visual Distribution
24,512 stores
23,214 stores
5,489 stores
4,368 stores
3,221 stores
2,631 stores
2,359 stores
713 stores
162 stores
154 stores