New Zealand E-commerce Database
Explore 47.3k e-commerce stores in the New Zealand. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 57.5% of stores with physical delivery (26,718 stores) , followed by WooCommerce (19.9%) and Custom (9.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
26,718 stores
9,267 stores
4,307 stores
2,866 stores
1,560 stores
514 stores
456 stores
326 stores
236 stores
227 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 26718 | 57.49% |
| WooCommerce | 9267 | 19.94% |
| Custom | 4307 | 9.27% |
| Wix eCommerce | 2866 | 6.17% |
| Squarespace Commerce | 1560 | 3.36% |
| Magento | 514 | 1.11% |
| BigCommerce | 456 | 0.98% |
| OpenCart | 326 | 0.70% |
| PrestaShop | 236 | 0.51% |
| Big Cartel | 227 | 0.49% |
All Stores Distribution
Shopify holds 40.7% share of all New Zealand e-commerce stores (28,043) , with WooCommerce at 27.2% and Custom at 6.3% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
28,043 stores
18,758 stores
4,307 stores
9,734 stores
6,067 stores
580 stores
481 stores
393 stores
246 stores
239 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 28043 | 40.73% |
| WooCommerce | 18758 | 27.25% |
| Custom | 4307 | 6.26% |
| Wix eCommerce | 9734 | 14.14% |
| Squarespace Commerce | 6067 | 8.81% |
| Magento | 580 | 0.84% |
| BigCommerce | 481 | 0.70% |
| OpenCart | 393 | 0.57% |
| PrestaShop | 246 | 0.36% |
| Big Cartel | 239 | 0.35% |
Categories Distribution
Clothing & Accessories leads with 19.1% of all stores (6,410 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (13.7%) .
Top 10 Categories
6,410 stores
5,942 stores
4,594 stores
2,052 stores
1,865 stores
1,835 stores
1,714 stores
1,567 stores
1,555 stores
1,526 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6410 | 19.10% |
| Health & Beauty | 5942 | 17.71% |
| Food & Beverages | 4594 | 13.69% |
| Home & Garden | 2052 | 6.11% |
| Electronics & Technology | 1865 | 5.56% |
| Jewelry & Watches | 1835 | 5.47% |
| Arts & Entertainment | 1714 | 5.11% |
| Sporting Goods & Outdoor Gear | 1567 | 4.67% |
| Gifts & Special Occasions | 1555 | 4.63% |
| Furniture & Home Decor | 1526 | 4.55% |
| Vehicles & Parts | 1296 | 3.86% |
| Pets & Pet Supplies | 1016 | 3.03% |
| Tools & Hardware | 917 | 2.73% |
| Business & Industrial | 725 | 2.16% |
| Toys & Games | 543 | 1.62% |
Payment Providers Distribution
PayPal leads with 19.9% among AI-verified physical stores (2,944 stores) , followed by Stripe Connect (18.7%) and MasterCard (15.1%) .
Base: 8,582 AI-verified physical stores with detectable payment providers (18.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,944 stores
2,776 stores
2,244 stores
2,034 stores
824 stores
724 stores
717 stores
581 stores
554 stores
444 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2944 | 19.85% |
| Stripe Connect | 2776 | 18.72% |
| MasterCard | 2244 | 15.13% |
| American Express | 2034 | 13.71% |
| Apple Pay | 824 | 5.56% |
| Google Pay | 724 | 4.88% |
| Bolt | 717 | 4.83% |
| Laybuy | 581 | 3.92% |
| AfterPay | 554 | 3.74% |
| VISA | 444 | 2.99% |
| Paddle | 367 | 2.47% |
| Klarna | 165 | 1.11% |
| POLi | 157 | 1.06% |
| JCB | 153 | 1.03% |
| UnionPay | 147 | 0.99% |
Shipping Carriers Distribution
New Zealand Post leads with 46.2% among AI-verified physical stores (4,305 stores) , followed by DHL (13.6%) and Aramex (7.1%) .
Base: 7,015 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,305 stores
1,270 stores
665 stores
513 stores
417 stores
405 stores
384 stores
326 stores
274 stores
218 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| New Zealand Post | 4305 | 46.24% |
| DHL | 1270 | 13.64% |
| Aramex | 665 | 7.14% |
| UPS | 513 | 5.51% |
| Australia Post | 417 | 4.48% |
| CourierPost | 405 | 4.35% |
| FedEx | 384 | 4.12% |
| Mainfreight | 326 | 3.50% |
| USPS | 274 | 2.94% |
| Fastway | 218 | 2.34% |
| Speedy | 200 | 2.15% |
| TNT | 132 | 1.42% |
| Royal Mail | 104 | 1.12% |
| Hermes | 56 | 0.60% |
| DPD | 41 | 0.44% |
Store Launch Timeline
Over the past 12 months, 7,971 new stores were launched in New Zealand , with the highest activity in 2025-12 (420 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
420 stores launched
710 stores launched
709 stores launched
764 stores launched
830 stores launched
804 stores launched
749 stores launched
791 stores launched
674 stores launched
723 stores launched
581 stores launched
216 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 420 | 5.27% |
| 2025-11 | 710 | 8.91% |
| 2025-10 | 709 | 8.89% |
| 2025-09 | 764 | 9.58% |
| 2025-08 | 830 | 10.41% |
| 2025-07 | 804 | 10.09% |
| 2025-06 | 749 | 9.40% |
| 2025-05 | 791 | 9.92% |
| 2025-04 | 674 | 8.46% |
| 2025-03 | 723 | 9.07% |
| 2025-02 | 581 | 7.29% |
| 2025-01 | 216 | 2.71% |
Active Stores by Launch Year
Currently, 46,433 active stores in New Zealand are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
8,223 active stores
4,706 active stores
3,440 active stores
3,154 active stores
3,563 active stores
3,378 active stores
2,127 active stores
2,736 active stores
2,699 active stores
1,444 active stores
1,350 active stores
810 active stores
1,483 active stores
696 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4 | 0.01% |
| 2025 | 8223 | 17.71% |
| 2024 | 4706 | 10.14% |
| 2023 | 3440 | 7.41% |
| 2022 | 3154 | 6.79% |
| 2021 | 3563 | 7.67% |
| 2020 | 3378 | 7.27% |
| 2019 | 2127 | 4.58% |
| 2018 | 2736 | 5.89% |
| 2017 | 2699 | 5.81% |
| 2016 | 1444 | 3.11% |
| 2015 | 1350 | 2.91% |
| 2014 | 810 | 1.74% |
| 2013 | 1483 | 3.19% |
| 2012 | 696 | 1.50% |
| 2011 | 567 | 1.22% |
| 2010 | 1134 | 2.44% |
| 2009 | 624 | 1.34% |
| 2008 | 741 | 1.60% |
| 2007 | 559 | 1.20% |
| 2006 | 353 | 0.76% |
| 2005 | 307 | 0.66% |
| 2004 | 397 | 0.85% |
| 2003 | 426 | 0.92% |
| 2002 | 380 | 0.82% |
| 2001 | 522 | 1.12% |
| 2000 | 300 | 0.65% |
| 1999 | 154 | 0.33% |
| 1998 | 99 | 0.21% |
| 1997 | 38 | 0.08% |
| 1996 | 18 | 0.04% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in New Zealand's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Custom
Shopify
WooCommerce - Home & Garden
Shopify - Pets & Pet Supplies
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 47.3k | 100.00% |
| Emails | 26.2k | 55.31% |
| Phones | 14.6k | 30.87% |
| Ecommerce platform | 47.3k | 100.00% |
| Couriers | 7.0k | 14.83% |
| Payment Providers | 8.6k | 18.14% |
| Categories | 35.1k | 74.10% |
| Social Media | 32.5k | 68.80% |
Starter Package
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Maximize Your ROI
Use our detailed New Zealand E-commerce Database to:
Gain actionable insights into 47.3k physical stores in New Zealand.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at New Zealand online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the New Zealand E-commerce Database?
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Our database covers over 47.3k New Zealand physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 36.6% among stores with at least one detectable social profile (28,138 stores) , followed by Instagram (34.8%) and YouTube (8.1%) .
Base: 32,544 stores with any detectable social profile (68.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
28,138 stores
26,755 stores
6,226 stores
5,192 stores
3,817 stores
2,852 stores
2,677 stores
772 stores
205 stores
177 stores
Visual Distribution