New Zealand E-commerce Market
Explore 40.1k verified e-commerce stores in the New Zealand. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 93.8k with e-commerce signals. 40.1k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 54.7% of stores with physical delivery (21,941 stores) , followed by WooCommerce (17.7%) and Custom (12.0%) .
Base: 40,141 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,941 stores
7,091 stores
4,816 stores
1,910 stores
1,551 stores
394 stores
320 stores
315 stores
300 stores
168 stores
Visual Distribution
21,941 stores
7,091 stores
4,816 stores
1,910 stores
1,551 stores
394 stores
320 stores
315 stores
300 stores
168 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21941 | 54.66% |
| WooCommerce | 7091 | 17.67% |
| Custom | 4816 | 12.00% |
| Wix eCommerce | 1910 | 4.76% |
| Squarespace Commerce | 1551 | 3.86% |
| Magento | 394 | 0.98% |
| BigCommerce | 320 | 0.80% |
| OpenCart | 315 | 0.78% |
| JouwWeb | 300 | 0.75% |
| PrestaShop | 168 | 0.42% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 39.3% share of detected New Zealand e-commerce signals (36,890) , with WooCommerce at 24.1% and Custom at 7.2% (October 2026) .
Base: 93,824 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
36,890 websites
22,609 websites
6,722 websites
10,760 websites
9,997 websites
942 websites
669 websites
514 websites
392 websites
264 websites
Visual Distribution
36,890 websites
22,609 websites
6,722 websites
10,760 websites
9,997 websites
942 websites
669 websites
514 websites
392 websites
264 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 36890 | 39.32% |
| WooCommerce | 22609 | 24.10% |
| Custom | 6722 | 7.16% |
| Wix eCommerce | 10760 | 11.47% |
| Squarespace Commerce | 9997 | 10.66% |
| Magento | 942 | 1.00% |
| BigCommerce | 669 | 0.71% |
| OpenCart | 514 | 0.55% |
| JouwWeb | 392 | 0.42% |
| PrestaShop | 264 | 0.28% |
Categories Distribution
Food & Beverages stores with 13.4% of all stores (5,380 stores) , followed by Health & Beauty (13.4%) and Clothing & Accessories (12.7%) .
Base: 40,141 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,380 stores
5,359 stores
5,080 stores
4,262 stores
2,349 stores
2,330 stores
1,985 stores
1,842 stores
1,290 stores
1,271 stores
Visual Distribution
5,380 stores
5,359 stores
5,080 stores
4,262 stores
2,349 stores
2,330 stores
1,985 stores
1,842 stores
1,290 stores
1,271 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 5380 | 13.40% |
| Health & Beauty | 5359 | 13.35% |
| Clothing & Accessories | 5080 | 12.66% |
| Sporting Goods & Outdoor Gear | 4262 | 10.62% |
| Arts & Entertainment | 2349 | 5.85% |
| Home & Garden | 2330 | 5.80% |
| Gifts & Special Occasions | 1985 | 4.95% |
| Toys & Games | 1842 | 4.59% |
| Tools & Hardware | 1290 | 3.21% |
| Electronics & Technology | 1271 | 3.17% |
Payment Providers Distribution
Apple Pay accounts for 16.3% of displayed detection occurrences (19,227 occurrences) , followed by VISA (14.2%) and MasterCard (14.1%) .
Base: 117,738 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
19,227 occurrences
16,711 occurrences
16,590 occurrences
15,629 occurrences
12,955 occurrences
12,209 occurrences
10,840 occurrences
6,007 occurrences
5,791 occurrences
1,779 occurrences
Visual Distribution
19,227 occurrences
16,711 occurrences
16,590 occurrences
15,629 occurrences
12,955 occurrences
12,209 occurrences
10,840 occurrences
6,007 occurrences
5,791 occurrences
1,779 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Apple Pay | 19227 | 16.33% |
| VISA | 16711 | 14.19% |
| MasterCard | 16590 | 14.09% |
| PayPal | 15629 | 13.27% |
| American Express | 12955 | 11.00% |
| Shop Pay | 12209 | 10.37% |
| UnionPay | 10840 | 9.21% |
| Stripe | 6007 | 5.10% |
| AfterPay | 5791 | 4.92% |
| Bancontact | 1779 | 1.51% |
Shipping Carriers Distribution
New Zealand Post accounts for 46.3% of displayed detection occurrences (6,758 occurrences) , followed by DHL (11.6%) and CourierPost (11.6%) .
Base: 14,587 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
6,758 occurrences
1,697 occurrences
1,686 occurrences
979 occurrences
945 occurrences
754 occurrences
637 occurrences
458 occurrences
350 occurrences
323 occurrences
Visual Distribution
6,758 occurrences
1,697 occurrences
1,686 occurrences
979 occurrences
945 occurrences
754 occurrences
637 occurrences
458 occurrences
350 occurrences
323 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| New Zealand Post | 6758 | 46.33% |
| DHL | 1697 | 11.63% |
| CourierPost | 1686 | 11.56% |
| Aramex | 979 | 6.71% |
| NZ Couriers | 945 | 6.48% |
| Australia Post | 754 | 5.17% |
| FedEx | 637 | 4.37% |
| Mainfreight | 458 | 3.14% |
| UPS | 350 | 2.40% |
| USPS | 323 | 2.21% |
Store Launch Timeline
Over the past 12 months, 6,570 new stores were launched in New Zealand , with the highest activity in 2026-09 (1,098 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,098 stores launched
940 stores launched
660 stores launched
613 stores launched
577 stores launched
479 stores launched
500 stores launched
419 stores launched
447 stores launched
359 stores launched
413 stores launched
65 stores launched
Monthly Trend
16.7% of last 12 months
14.3% of last 12 months
10.0% of last 12 months
9.3% of last 12 months
8.8% of last 12 months
7.3% of last 12 months
7.6% of last 12 months
6.4% of last 12 months
6.8% of last 12 months
5.5% of last 12 months
6.3% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1098 | 16.71% |
| 2026-08 | 940 | 14.31% |
| 2026-07 | 660 | 10.05% |
| 2026-06 | 613 | 9.33% |
| 2026-05 | 577 | 8.78% |
| 2026-04 | 479 | 7.29% |
| 2026-03 | 500 | 7.61% |
| 2026-02 | 419 | 6.38% |
| 2026-01 | 447 | 6.80% |
| 2025-12 | 359 | 5.46% |
| 2025-11 | 413 | 6.29% |
| 2025-10 | 65 | 0.99% |
Active Stores by Launch Year
Currently, 39,505 active stores in New Zealand are tracked in our database , with the most stores launched in 2026 (6,031 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,031 active stores
4,472 active stores
3,275 active stores
2,469 active stores
2,301 active stores
2,679 active stores
2,632 active stores
1,625 active stores
2,064 active stores
2,076 active stores
1,122 active stores
1,062 active stores
604 active stores
1,157 active stores
555 active stores
Distribution by Launch Year
15.3% of tracked active stores
11.3% of tracked active stores
8.3% of tracked active stores
6.2% of tracked active stores
5.8% of tracked active stores
6.8% of tracked active stores
6.7% of tracked active stores
4.1% of tracked active stores
5.2% of tracked active stores
5.3% of tracked active stores
2.8% of tracked active stores
2.7% of tracked active stores
1.5% of tracked active stores
2.9% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6031 | 15.27% |
| 2025 | 4472 | 11.32% |
| 2024 | 3275 | 8.29% |
| 2023 | 2469 | 6.25% |
| 2022 | 2301 | 5.82% |
| 2021 | 2679 | 6.78% |
| 2020 | 2632 | 6.66% |
| 2019 | 1625 | 4.11% |
| 2018 | 2064 | 5.22% |
| 2017 | 2076 | 5.26% |
| 2016 | 1122 | 2.84% |
| 2015 | 1062 | 2.69% |
| 2014 | 604 | 1.53% |
| 2013 | 1157 | 2.93% |
| 2012 | 555 | 1.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Odoo - Home & Garden
Shopify - Home & Garden
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 40.1k | 100.00% |
| Emails | 32.7k | 81.42% |
| Phones | 21.3k | 53.05% |
| Ecommerce platform | 40.1k | 100.00% |
| Couriers | 10.7k | 26.60% |
| Payment Providers | 29.9k | 74.45% |
| Categories | 37.1k | 92.34% |
| Social Media | 27k | 67.34% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the New Zealand e-commerce landscape:
Analyze 40.1k verified e-commerce stores in New Zealand - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the New Zealand e-commerce intelligence?
-
We track 40.1k verified New Zealand e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.7% of displayed detection occurrences (23,327 occurrences) , followed by Instagram (35.3%) and YouTube (7.9%) .
Base: 63,577 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,327 occurrences
22,456 occurrences
5,051 occurrences
4,380 occurrences
2,782 occurrences
2,402 occurrences
2,123 occurrences
770 occurrences
146 occurrences
140 occurrences
Visual Distribution
23,327 occurrences
22,456 occurrences
5,051 occurrences
4,380 occurrences
2,782 occurrences
2,402 occurrences
2,123 occurrences
770 occurrences
146 occurrences
140 occurrences