Laybuy Payment Provider Usage Database

Explore 719.0 verified e-commerce stores accepting Laybuy. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 860.0 domains. 719.0 verified as active stores with physical delivery.

· · Next full refresh: May 2026

719.0 verified active stores out of 860.0 detected · 83.6% verification rate

E-commerce Platforms Distribution

Shopify leads with 32.9% of stores with physical delivery (234 stores) , followed by WooCommerce (25.6%) and Wix eCommerce (19.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 32.9%

234 stores

182 stores

136 stores

Custom 12.7%

90 stores

15 stores

12 stores

12 stores

EKM 1.0%

7 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Laybuy
Platform Stores with Physical Delivery Percentage
Shopify 234 32.91%
WooCommerce 182 25.60%
Wix eCommerce 136 19.13%
Custom 90 12.66%
Magento 15 2.11%
BigCommerce 12 1.69%
SAP Commerce Cloud 12 1.69%
EKM 7 0.98%
Squarespace Commerce 6 0.84%
OpenCart 5 0.70%
PrestaShop 4 0.56%
Cafe24 3 0.42%
Big Cartel 2 0.28%
CS Cart, CS-Cart 2 0.28%
Salesforce Commerce Cloud 1 0.14%

Categories Distribution

Clothing & Accessories leads with 19.8% of all stores (128 stores) , followed by Health & Beauty (16.5%) and Sporting Goods & Outdoor Gear (12.8%) .

Base: 647 AI-verified stores with physical delivery and detected product categories (90.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 19.8%

128 stores

Health & Beauty 16.5%

107 stores

Sporting Goods & Outdoor Gear 12.8%

83 stores

Jewelry & Watches 9.6%

62 stores

Toys & Games 6.3%

41 stores

Gifts & Special Occasions 5.4%

35 stores

Home & Garden 5.1%

33 stores

Arts & Entertainment 4.3%

28 stores

Electronics & Technology 3.7%

24 stores

Furniture & Home Decor 3.4%

22 stores

Visual Distribution

Distribution of top 10 Laybuy store categories (April 2026)
Distribution of categories in Laybuy e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 128 19.78%
Health & Beauty 107 16.54%
Sporting Goods & Outdoor Gear 83 12.83%
Jewelry & Watches 62 9.58%
Toys & Games 41 6.34%
Gifts & Special Occasions 35 5.41%
Home & Garden 33 5.10%
Arts & Entertainment 28 4.33%
Electronics & Technology 24 3.71%
Furniture & Home Decor 22 3.40%
Tools & Hardware 22 3.40%
Food & Beverages 19 2.94%
Business & Industrial 18 2.78%
Baby & Toddler 13 2.01%
Vehicles & Parts 12 1.85%

Shipping Carriers Distribution

Australia Post leads with 18.4% among AI-verified physical stores (115 stores) , followed by Royal Mail (15.8%) and New Zealand Post (12.5%) .

Base: 420 AI-verified physical stores with detectable shipping carriers (48.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

115 stores

99 stores

78 stores

UPS 9.8%

61 stores

FedEx 9.3%

58 stores

DHL 8.2%

51 stores

TNT 7.2%

45 stores

24 stores

DPD 3.5%

22 stores

17 stores

Visual Distribution

Distribution of top 10 Laybuy shipping carriers (April 2026)
Distribution of shipping carriers in Laybuy e-commerce stores
Shipping Carrier Store Count Market Share
Australia Post 115 18.40%
Royal Mail 99 15.84%
New Zealand Post 78 12.48%
UPS 61 9.76%
FedEx 58 9.28%
DHL 51 8.16%
TNT 45 7.20%
Aramex 24 3.84%
DPD 22 3.52%
Japan Post 17 2.72%
CourierPost 14 2.24%
Speedy 13 2.08%
Fastway 11 1.76%
Mainfreight 9 1.44%
Hermes 8 1.28%

Store Launch Timeline

Over the past 12 months, 28 new stores were launched in Laybuy , with the highest activity in 2026-03 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 17.9%

5 stores launched

2026-02 10.7%

3 stores launched

2026-01 7.1%

2 stores launched

2025-12 7.1%

2 stores launched

2025-11 7.1%

2 stores launched

2025-10 10.7%

3 stores launched

2025-08 17.9%

5 stores launched

2025-07 7.1%

2 stores launched

2025-06 3.6%

1 stores launched

2025-05 7.1%

2 stores launched

2025-04 3.6%

1 stores launched

Monthly Trend

Monthly store launches in Laybuy (April 2026)
Monthly store launches in Laybuy over the past 12 months
Month Stores Launched Percentage
2026-03 5 17.86%
2026-02 3 10.71%
2026-01 2 7.14%
2025-12 2 7.14%
2025-11 2 7.14%
2025-10 3 10.71%
2025-08 5 17.86%
2025-07 2 7.14%
2025-06 1 3.57%
2025-05 2 7.14%
2025-04 1 3.57%

Active Stores by Launch Year

Currently, 719 active stores in Laybuy are tracked in our database , with the most stores launched in 2026 (10 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.4%

10 active stores

2025 3.2%

23 active stores

2024 4.9%

35 active stores

2023 2.6%

19 active stores

2022 7.4%

53 active stores

2021 10.2%

73 active stores

2020 18.8%

135 active stores

2019 7.4%

53 active stores

2018 7.4%

53 active stores

2017 9.0%

65 active stores

2016 3.9%

28 active stores

2015 2.9%

21 active stores

2014 1.8%

13 active stores

2013 4.7%

34 active stores

2012 1.4%

10 active stores

Distribution by Launch Year

Active stores in Laybuy by original launch year (April 2026)
Active stores in Laybuy by launch year
Launch Year Active Stores Percentage
2026 10 1.39%
2025 23 3.20%
2024 35 4.87%
2023 19 2.64%
2022 53 7.37%
2021 73 10.15%
2020 135 18.78%
2019 53 7.37%
2018 53 7.37%
2017 65 9.04%
2016 28 3.89%
2015 21 2.92%
2014 13 1.81%
2013 34 4.73%
2012 10 1.39%
2011 14 1.95%
2010 10 1.39%
2009 10 1.39%
2008 7 0.97%
2007 10 1.39%
2006 9 1.25%
2005 5 0.70%
2004 8 1.11%
2003 5 0.70%
2002 4 0.56%
2001 6 0.83%
2000 3 0.42%
1999 3 0.42%

Social Media Usage

Facebook leads with 31.9% among stores with at least one detectable social profile (617 stores) , followed by Instagram (29.8%) and Twitter (9.9%) .

Base: 753 stores with any detectable social profile (87.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.9%

617 stores

Instagram 29.8%

577 stores

Twitter 9.9%

191 stores

YouTube 9.5%

183 stores

TikTok 7.9%

153 stores

Pinterest 5.6%

108 stores

LinkedIn 3.7%

71 stores

X 1.2%

23 stores

WhatsApp 0.3%

6 stores

Vimeo 0.2%

4 stores

Visual Distribution

Distribution of social media platforms in Laybuy (April 2026)
Distribution of social media platforms in Laybuy e-commerce stores
Social Platform Store Count Market Share
Facebook 617 31.92%
Instagram 577 29.85%
Twitter 191 9.88%
YouTube 183 9.47%
TikTok 153 7.92%
Pinterest 108 5.59%
LinkedIn 71 3.67%
X 23 1.19%
WhatsApp 6 0.31%
Vimeo 4 0.21%

Geographic Distribution

New Zealand leads with 37.3% (266 AI-verified stores) , followed by Australia (27.5%) and United Kingdom (26.4%) .

Base: 713 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

266 AI-verified stores

196 AI-verified stores

188 AI-verified stores

20 AI-verified stores

19 AI-verified stores

4 AI-verified stores

3 AI-verified stores

Italy 0.3%

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Laybuy (April 2026)
Geographic distribution of stores using Laybuy
Country AI-Verified Store Count Market Share
New Zealand 266 37.31%
Australia 196 27.49%
United Kingdom 188 26.37%
South Africa 20 2.81%
United States 19 2.66%
Ireland 4 0.56%
South Korea 3 0.42%
Italy 2 0.28%
Netherlands 2 0.28%
Germany 2 0.28%
India 2 0.28%
Hong Kong 1 0.14%
Sweden 1 0.14%
Slovakia 1 0.14%
Austria 1 0.14%
France 1 0.14%
Canada 1 0.14%
Brazil 1 0.14%
Japan 1 0.14%
Greece 1 0.14%

Data Coverage

Field Rows count Coverage
Website 860.0 100.00%
Emails 595.0 69.19%
Phones 352.0 40.93%
Ecommerce platform 809.0 94.07%
Couriers 420.0 48.84%
Payment Providers 860.0 100.00%
Categories 668.0 77.67%
Social Media 753.0 87.56%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Laybuy e-commerce landscape:

Analyze 719.0 verified e-commerce stores on Laybuy - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Laybuy e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Laybuy e-commerce intelligence?

We track 719.0 verified Laybuy e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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