New Zealand Post Shipping Carrier Usage Database

Explore 5.2k e-commerce stores shipping with New Zealand Post. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 55.8% of stores with physical delivery (2,852 stores) , followed by Custom (15.9%) and WooCommerce (15.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 55.8%

2,852 stores

Custom 15.9%

813 stores

800 stores

261 stores

115 stores

89 stores

85 stores

24 stores

23 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in New Zealand Post
Platform Stores with Physical Delivery Percentage
Shopify 2852 55.76%
Custom 813 15.89%
WooCommerce 800 15.64%
Wix eCommerce 261 5.10%
Squarespace Commerce 115 2.25%
Magento 89 1.74%
BigCommerce 85 1.66%
Big Cartel 24 0.47%
OpenCart 23 0.45%
PrestaShop 21 0.41%
nopCommerce 9 0.18%
BigCommerce, Magento 7 0.14%
GoDaddy Online Store 6 0.12%
Shopware 5 0.10%
BinderPOS, Shopify 5 0.10%

All Stores Distribution

Shopify holds 53.6% share of all New Zealand Post e-commerce stores (2,941) , with Custom at 14.8% and WooCommerce at 17.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 53.6%

2,941 stores

Custom 14.8%

813 stores

957 stores

334 stores

158 stores

91 stores

88 stores

32 stores

23 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in New Zealand Post
Platform Total Stores Percentage
Shopify 2941 53.55%
Custom 813 14.80%
WooCommerce 957 17.43%
Wix eCommerce 334 6.08%
Squarespace Commerce 158 2.88%
Magento 91 1.66%
BigCommerce 88 1.60%
Big Cartel 32 0.58%
OpenCart 23 0.42%
PrestaShop 22 0.40%
nopCommerce 10 0.18%
BigCommerce, Magento 7 0.13%
GoDaddy Online Store 6 0.11%
Shopware 5 0.09%
BinderPOS, Shopify 5 0.09%

Categories Distribution

Clothing & Accessories leads with 24.9% of all stores (1,042 stores) , followed by Health & Beauty (21.0%) and Food & Beverages (8.1%) .

Top 10 Categories

Clothing & Accessories 24.9%

1,042 stores

Health & Beauty 21.0%

878 stores

Food & Beverages 8.1%

338 stores

Jewelry & Watches 6.9%

289 stores

Home & Garden 5.6%

234 stores

Arts & Entertainment 5.4%

227 stores

Electronics & Technology 5.4%

226 stores

Sporting Goods & Outdoor Gear 4.7%

198 stores

Gifts & Special Occasions 4.0%

166 stores

Pets & Pet Supplies 3.7%

153 stores

Visual Distribution

Distribution of top 10 New Zealand Post store categories (November 2025)
Distribution of categories in New Zealand Post e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1042 24.87%
Health & Beauty 878 20.95%
Food & Beverages 338 8.07%
Jewelry & Watches 289 6.90%
Home & Garden 234 5.58%
Arts & Entertainment 227 5.42%
Electronics & Technology 226 5.39%
Sporting Goods & Outdoor Gear 198 4.73%
Gifts & Special Occasions 166 3.96%
Pets & Pet Supplies 153 3.65%
Vehicles & Parts 114 2.72%
Baby & Toddler 86 2.05%
Tools & Hardware 81 1.93%
Furniture & Home Decor 80 1.91%
Toys & Games 78 1.86%

Payment Providers Distribution

PayPal leads with 22.0% among AI-verified physical stores (1,025 stores) , followed by Stripe Connect (15.4%) and American Express (13.3%) .

Base: 2,634 AI-verified physical stores with detectable payment providers (45.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.0%

1,025 stores

719 stores

622 stores

584 stores

367 stores

335 stores

226 stores

193 stores

VISA 3.0%

142 stores

Bolt 2.4%

110 stores

Visual Distribution

Distribution of top 10 New Zealand Post payment providers (November 2025)
Distribution of payment providers in New Zealand Post e-commerce stores
Payment Provider Store Count Market Share
PayPal 1025 21.96%
Stripe Connect 719 15.41%
American Express 622 13.33%
MasterCard 584 12.51%
Apple Pay 367 7.86%
Google Pay 335 7.18%
AfterPay 226 4.84%
Laybuy 193 4.14%
VISA 142 3.04%
Bolt 110 2.36%
Klarna 93 1.99%
Paddle 77 1.65%
POLi 61 1.31%
UnionPay 61 1.31%
JCB 52 1.11%

Store Launch Timeline

Over the past 12 months, 660 new stores were launched in New Zealand Post , with the highest activity in 2025-10 (49 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.4%

49 stores launched

2025-09 7.7%

51 stores launched

2025-08 9.8%

65 stores launched

2025-07 10.6%

70 stores launched

2025-06 10.6%

70 stores launched

2025-05 11.7%

77 stores launched

2025-04 7.1%

47 stores launched

2025-03 8.2%

54 stores launched

2025-02 6.5%

43 stores launched

2025-01 8.6%

57 stores launched

2024-12 6.5%

43 stores launched

2024-11 5.2%

34 stores launched

Monthly Trend

Monthly store launches in New Zealand Post (November 2025)
Monthly store launches in New Zealand Post over the past 12 months
Month Stores Launched Percentage
2025-10 49 7.42%
2025-09 51 7.73%
2025-08 65 9.85%
2025-07 70 10.61%
2025-06 70 10.61%
2025-05 77 11.67%
2025-04 47 7.12%
2025-03 54 8.18%
2025-02 43 6.52%
2025-01 57 8.64%
2024-12 43 6.52%
2024-11 34 5.15%

Active Stores by Launch Year

Currently, 5,149 active stores in New Zealand Post are tracked in our database , with the most stores launched in 2025 (583 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.3%

583 active stores

2024 8.9%

458 active stores

2023 5.8%

299 active stores

2022 6.0%

308 active stores

2021 8.2%

421 active stores

2020 7.6%

390 active stores

2019 4.9%

252 active stores

2018 6.7%

346 active stores

2017 6.2%

321 active stores

2016 3.9%

200 active stores

2015 3.4%

176 active stores

2014 2.2%

115 active stores

2013 3.8%

197 active stores

2012 2.0%

105 active stores

2011 1.7%

87 active stores

Distribution by Launch Year

Active stores in New Zealand Post by original launch year (November 2025)
Active stores in New Zealand Post by launch year
Launch Year Active Stores Percentage
2025 583 11.32%
2024 458 8.89%
2023 299 5.81%
2022 308 5.98%
2021 421 8.18%
2020 390 7.57%
2019 252 4.89%
2018 346 6.72%
2017 321 6.23%
2016 200 3.88%
2015 176 3.42%
2014 115 2.23%
2013 197 3.83%
2012 105 2.04%
2011 87 1.69%
2010 142 2.76%
2009 100 1.94%
2008 95 1.85%
2007 102 1.98%
2006 56 1.09%
2005 52 1.01%
2004 50 0.97%
2003 66 1.28%
2002 54 1.05%
2001 74 1.44%
2000 57 1.11%
1999 19 0.37%
1998 14 0.27%
1997 5 0.10%
1996 4 0.08%
1995 1 0.02%

Social Media Usage

Facebook leads with 36.0% among stores with at least one detectable social profile (3,521 stores) , followed by Instagram (33.8%) and YouTube (8.4%) .

Base: 4,323 stores with any detectable social profile (74.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.0%

3,521 stores

Instagram 33.8%

3,311 stores

YouTube 8.4%

823 stores

TikTok 7.9%

775 stores

Pinterest 5.1%

499 stores

Twitter 4.2%

407 stores

LinkedIn 2.6%

257 stores

X 1.5%

150 stores

WhatsApp 0.4%

36 stores

Vimeo 0.2%

15 stores

Visual Distribution

Distribution of social media platforms in New Zealand Post (November 2025)
Distribution of social media platforms in New Zealand Post e-commerce stores
Social Platform Store Count Market Share
Facebook 3521 35.95%
Instagram 3311 33.81%
YouTube 823 8.40%
TikTok 775 7.91%
Pinterest 499 5.09%
Twitter 407 4.16%
LinkedIn 257 2.62%
X 150 1.53%
WhatsApp 36 0.37%
Vimeo 15 0.15%

Geographic Distribution

New Zealand leads with 82.2% (4,101 AI-verified stores) , followed by Australia (7.4%) and United States (4.8%) .

Base: 4,990 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,101 AI-verified stores

369 AI-verified stores

239 AI-verified stores

55 AI-verified stores

India 0.7%

35 AI-verified stores

33 AI-verified stores

29 AI-verified stores

26 AI-verified stores

15 AI-verified stores

14 AI-verified stores

Visual Distribution

Geographic distribution of stores using New Zealand Post (November 2025)
Geographic distribution of stores using New Zealand Post
Country AI-Verified Store Count Market Share
New Zealand 4101 82.18%
Australia 369 7.39%
United States 239 4.79%
United Kingdom 55 1.10%
India 35 0.70%
Canada 33 0.66%
Hong Kong 29 0.58%
Netherlands 26 0.52%
Germany 15 0.30%
Poland 14 0.28%
France 12 0.24%
China 12 0.24%
Russia 10 0.20%
Spain 9 0.18%
Singapore 7 0.14%
South Africa 6 0.12%
Italy 5 0.10%
Sweden 5 0.10%
Slovenia 4 0.08%
Japan 4 0.08%

Dataset Coverage

Field Rows count Coverage
Website 5.8k 100.00%
Emails 4.8k 82.04%
Phones 2.2k 37.37%
Ecommerce platform 5.6k 95.91%
Couriers 5.8k 100.00%
Payment Providers 2.6k 45.41%
Categories 4.7k 81.16%
Social Media 4.3k 74.52%

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Frequently Asked Questions

What data is included in the New Zealand Post E-commerce Database?

Our database covers over 5.2k New Zealand Post physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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