New Zealand Post Shipping Carrier Usage Database

Explore 5.0k e-commerce stores shipping with New Zealand Post. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 66.0% of stores with physical delivery (2,781 stores) , followed by WooCommerce (18.7%) and Wix eCommerce (6.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 66.0%

2,781 stores

788 stores

254 stores

115 stores

92 stores

87 stores

25 stores

18 stores

18 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in New Zealand Post
Platform Stores with Physical Delivery Percentage
Shopify 2781 65.98%
WooCommerce 788 18.70%
Wix eCommerce 254 6.03%
Squarespace Commerce 115 2.73%
Magento 92 2.18%
BigCommerce 87 2.06%
Big Cartel 25 0.59%
OpenCart 18 0.43%
PrestaShop 18 0.43%
nopCommerce 9 0.21%
BigCommerce, Magento 7 0.17%
GoDaddy Online Store 6 0.14%
Salesforce Commerce Cloud 5 0.12%
BinderPOS, Shopify 5 0.12%
Shopware 5 0.12%

All Stores Distribution

Shopify holds 62.7% share of all New Zealand Post e-commerce stores (2,937) , with WooCommerce at 20.4% and Wix eCommerce at 7.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 62.7%

2,937 stores

958 stores

336 stores

160 stores

93 stores

88 stores

32 stores

23 stores

21 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in New Zealand Post
Platform Total Stores Percentage
Shopify 2937 62.68%
WooCommerce 958 20.44%
Wix eCommerce 336 7.17%
Squarespace Commerce 160 3.41%
Magento 93 1.98%
BigCommerce 88 1.88%
Big Cartel 32 0.68%
OpenCart 23 0.49%
PrestaShop 21 0.45%
nopCommerce 10 0.21%
BigCommerce, Magento 7 0.15%
GoDaddy Online Store 6 0.13%
Salesforce Commerce Cloud 5 0.11%
BinderPOS, Shopify 5 0.11%
Shopware 5 0.11%

Categories Distribution

Clothing & Accessories leads with 25.4% of all stores (1,001 stores) , followed by Health & Beauty (20.8%) and Food & Beverages (8.3%) .

Top 10 Categories

Clothing & Accessories 25.4%

1,001 stores

Health & Beauty 20.8%

819 stores

Food & Beverages 8.3%

327 stores

Jewelry & Watches 6.9%

272 stores

Electronics & Technology 5.2%

206 stores

Arts & Entertainment 5.1%

200 stores

Home & Garden 5.0%

197 stores

Sporting Goods & Outdoor Gear 4.8%

188 stores

Gifts & Special Occasions 4.3%

170 stores

Pets & Pet Supplies 3.7%

145 stores

Visual Distribution

Distribution of top 10 New Zealand Post store categories (November 2025)
Distribution of categories in New Zealand Post e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1001 25.44%
Health & Beauty 819 20.81%
Food & Beverages 327 8.31%
Jewelry & Watches 272 6.91%
Electronics & Technology 206 5.24%
Arts & Entertainment 200 5.08%
Home & Garden 197 5.01%
Sporting Goods & Outdoor Gear 188 4.78%
Gifts & Special Occasions 170 4.32%
Pets & Pet Supplies 145 3.68%
Vehicles & Parts 103 2.62%
Toys & Games 83 2.11%
Baby & Toddler 79 2.01%
Books & Media 73 1.86%
Tools & Hardware 72 1.83%

Payment Providers Distribution

PayPal leads with 21.8% among AI-verified physical stores (1,009 stores) , followed by Stripe Connect (15.3%) and American Express (13.5%) .

Base: 2,629 AI-verified physical stores with detectable payment providers (45.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.8%

1,009 stores

709 stores

622 stores

576 stores

369 stores

335 stores

222 stores

193 stores

VISA 2.9%

136 stores

Bolt 2.3%

107 stores

Visual Distribution

Distribution of top 10 New Zealand Post payment providers (November 2025)
Distribution of payment providers in New Zealand Post e-commerce stores
Payment Provider Store Count Market Share
PayPal 1009 21.84%
Stripe Connect 709 15.34%
American Express 622 13.46%
MasterCard 576 12.46%
Apple Pay 369 7.99%
Google Pay 335 7.25%
AfterPay 222 4.80%
Laybuy 193 4.18%
VISA 136 2.94%
Bolt 107 2.32%
Klarna 94 2.03%
Paddle 77 1.67%
UnionPay 60 1.30%
POLi 59 1.28%
JCB 53 1.15%

Store Launch Timeline

Over the past 12 months, 650 new stores were launched in New Zealand Post , with the highest activity in 2025-10 (47 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.2%

47 stores launched

2025-09 7.4%

48 stores launched

2025-08 9.4%

61 stores launched

2025-07 10.6%

69 stores launched

2025-06 10.5%

68 stores launched

2025-05 12.3%

80 stores launched

2025-04 6.9%

45 stores launched

2025-03 8.3%

54 stores launched

2025-02 6.2%

40 stores launched

2025-01 8.3%

54 stores launched

2024-12 6.0%

39 stores launched

2024-11 6.9%

45 stores launched

Monthly Trend

Monthly store launches in New Zealand Post (November 2025)
Monthly store launches in New Zealand Post over the past 12 months
Month Stores Launched Percentage
2025-10 47 7.23%
2025-09 48 7.38%
2025-08 61 9.38%
2025-07 69 10.62%
2025-06 68 10.46%
2025-05 80 12.31%
2025-04 45 6.92%
2025-03 54 8.31%
2025-02 40 6.15%
2025-01 54 8.31%
2024-12 39 6.00%
2024-11 45 6.92%

Active Stores by Launch Year

Currently, 5,011 active stores in New Zealand Post are tracked in our database , with the most stores launched in 2025 (567 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.3%

567 active stores

2024 9.1%

455 active stores

2023 5.8%

293 active stores

2022 6.0%

302 active stores

2021 8.3%

414 active stores

2020 7.6%

382 active stores

2019 5.0%

252 active stores

2018 6.6%

329 active stores

2017 6.2%

311 active stores

2016 3.9%

194 active stores

2015 3.4%

170 active stores

2014 2.2%

109 active stores

2013 3.9%

193 active stores

2012 2.1%

103 active stores

2011 1.7%

86 active stores

Distribution by Launch Year

Active stores in New Zealand Post by original launch year (November 2025)
Active stores in New Zealand Post by launch year
Launch Year Active Stores Percentage
2025 567 11.32%
2024 455 9.08%
2023 293 5.85%
2022 302 6.03%
2021 414 8.26%
2020 382 7.62%
2019 252 5.03%
2018 329 6.57%
2017 311 6.21%
2016 194 3.87%
2015 170 3.39%
2014 109 2.18%
2013 193 3.85%
2012 103 2.06%
2011 86 1.72%
2010 136 2.71%
2009 100 2.00%
2008 95 1.90%
2007 100 2.00%
2006 53 1.06%
2005 47 0.94%
2004 48 0.96%
2003 63 1.26%
2002 50 1.00%
2001 67 1.34%
2000 52 1.04%
1999 19 0.38%
1998 13 0.26%
1997 5 0.10%
1996 2 0.04%
1995 1 0.02%

Social Media Usage

Facebook leads with 35.8% among stores with at least one detectable social profile (3,426 stores) , followed by Instagram (33.9%) and YouTube (8.3%) .

Base: 4,291 stores with any detectable social profile (74.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.8%

3,426 stores

Instagram 33.9%

3,244 stores

YouTube 8.3%

796 stores

TikTok 7.9%

752 stores

Pinterest 5.2%

497 stores

Twitter 4.3%

408 stores

LinkedIn 2.5%

239 stores

X 1.6%

149 stores

WhatsApp 0.4%

35 stores

Vimeo 0.2%

15 stores

Visual Distribution

Distribution of social media platforms in New Zealand Post (November 2025)
Distribution of social media platforms in New Zealand Post e-commerce stores
Social Platform Store Count Market Share
Facebook 3426 35.83%
Instagram 3244 33.93%
YouTube 796 8.33%
TikTok 752 7.87%
Pinterest 497 5.20%
Twitter 408 4.27%
LinkedIn 239 2.50%
X 149 1.56%
WhatsApp 35 0.37%
Vimeo 15 0.16%

Geographic Distribution

New Zealand leads with 82.0% (3,980 AI-verified stores) , followed by Australia (7.4%) and United States (4.9%) .

Base: 4,852 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,980 AI-verified stores

360 AI-verified stores

240 AI-verified stores

57 AI-verified stores

31 AI-verified stores

30 AI-verified stores

India 0.6%

30 AI-verified stores

26 AI-verified stores

China 0.3%

15 AI-verified stores

15 AI-verified stores

Visual Distribution

Geographic distribution of stores using New Zealand Post (November 2025)
Geographic distribution of stores using New Zealand Post
Country AI-Verified Store Count Market Share
New Zealand 3980 82.03%
Australia 360 7.42%
United States 240 4.95%
United Kingdom 57 1.17%
Canada 31 0.64%
Hong Kong 30 0.62%
India 30 0.62%
Netherlands 26 0.54%
China 15 0.31%
Poland 15 0.31%
Germany 15 0.31%
France 10 0.21%
Singapore 7 0.14%
Spain 7 0.14%
Italy 6 0.12%
Sweden 5 0.10%
Malaysia 5 0.10%
South Africa 5 0.10%
Japan 4 0.08%
Slovenia 4 0.08%

Dataset Coverage

Field Rows count Coverage
Website 5.8k 100.00%
Emails 4.7k 82.06%
Phones 2.1k 37.16%
Ecommerce platform 4.8k 82.51%
Couriers 5.8k 100.00%
Payment Providers 2.6k 45.65%
Categories 4.1k 71.70%
Social Media 4.3k 74.51%

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Frequently Asked Questions

What data is included in the New Zealand Post E-commerce Database?

Our database covers over 5.0k New Zealand Post physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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