New Zealand Post Shipping Carrier Usage Database

Explore 5.4k e-commerce stores shipping with New Zealand Post. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 58.0% of stores with physical delivery (3,100 stores) , followed by WooCommerce (16.9%) and Custom (12.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 58.0%

3,100 stores

901 stores

Custom 12.0%

639 stores

291 stores

126 stores

93 stores

80 stores

35 stores

25 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in New Zealand Post
Platform Stores with Physical Delivery Percentage
Shopify 3100 58.02%
WooCommerce 901 16.86%
Custom 639 11.96%
Wix eCommerce 291 5.45%
Squarespace Commerce 126 2.36%
Magento 93 1.74%
BigCommerce 80 1.50%
Big Cartel 35 0.66%
OpenCart 25 0.47%
PrestaShop 21 0.39%
nopCommerce 11 0.21%
GoDaddy Online Store 6 0.11%
Shopware 5 0.09%
osCommerce 5 0.09%
BigCommerce, Magento 5 0.09%

All Stores Distribution

Shopify holds 55.4% share of all New Zealand Post e-commerce stores (3,114) , with WooCommerce at 18.8% and Custom at 11.4% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 55.4%

3,114 stores

1,057 stores

Custom 11.4%

639 stores

353 stores

163 stores

97 stores

81 stores

35 stores

25 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in New Zealand Post
Platform Total Stores Percentage
Shopify 3114 55.42%
WooCommerce 1057 18.81%
Custom 639 11.37%
Wix eCommerce 353 6.28%
Squarespace Commerce 163 2.90%
Magento 97 1.73%
BigCommerce 81 1.44%
Big Cartel 35 0.62%
OpenCart 25 0.44%
PrestaShop 22 0.39%
nopCommerce 11 0.20%
GoDaddy Online Store 7 0.12%
Shopware 5 0.09%
osCommerce 5 0.09%
BigCommerce, Magento 5 0.09%

Categories Distribution

Clothing & Accessories leads with 25.5% of all stores (1,073 stores) , followed by Health & Beauty (20.7%) and Food & Beverages (8.2%) .

Top 10 Categories

Clothing & Accessories 25.5%

1,073 stores

Health & Beauty 20.7%

873 stores

Food & Beverages 8.2%

347 stores

Jewelry & Watches 7.4%

312 stores

Arts & Entertainment 5.7%

239 stores

Electronics & Technology 5.1%

217 stores

Home & Garden 4.7%

198 stores

Sporting Goods & Outdoor Gear 4.7%

196 stores

Gifts & Special Occasions 4.0%

169 stores

Pets & Pet Supplies 3.6%

150 stores

Visual Distribution

Distribution of top 10 New Zealand Post store categories (January 2026)
Distribution of categories in New Zealand Post e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1073 25.46%
Health & Beauty 873 20.72%
Food & Beverages 347 8.23%
Jewelry & Watches 312 7.40%
Arts & Entertainment 239 5.67%
Electronics & Technology 217 5.15%
Home & Garden 198 4.70%
Sporting Goods & Outdoor Gear 196 4.65%
Gifts & Special Occasions 169 4.01%
Pets & Pet Supplies 150 3.56%
Vehicles & Parts 112 2.66%
Toys & Games 91 2.16%
Furniture & Home Decor 83 1.97%
Books & Media 78 1.85%
Tools & Hardware 76 1.80%

Payment Providers Distribution

PayPal leads with 22.3% among AI-verified physical stores (1,140 stores) , followed by Stripe Connect (14.9%) and American Express (13.5%) .

Base: 2,745 AI-verified physical stores with detectable payment providers (46.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.3%

1,140 stores

763 stores

690 stores

644 stores

424 stores

386 stores

238 stores

201 stores

VISA 2.9%

149 stores

116 stores

Visual Distribution

Distribution of top 10 New Zealand Post payment providers (January 2026)
Distribution of payment providers in New Zealand Post e-commerce stores
Payment Provider Store Count Market Share
PayPal 1140 22.28%
Stripe Connect 763 14.91%
American Express 690 13.48%
MasterCard 644 12.59%
Apple Pay 424 8.29%
Google Pay 386 7.54%
AfterPay 238 4.65%
Laybuy 201 3.93%
VISA 149 2.91%
Klarna 116 2.27%
Bolt 102 1.99%
Paddle 74 1.45%
UnionPay 67 1.31%
POLi 62 1.21%
JCB 61 1.19%

Store Launch Timeline

Over the past 12 months, 744 new stores were launched in New Zealand Post , with the highest activity in 2025-12 (46 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.2%

46 stores launched

2025-11 9.0%

67 stores launched

2025-10 8.9%

66 stores launched

2025-09 8.1%

60 stores launched

2025-08 10.1%

75 stores launched

2025-07 10.2%

76 stores launched

2025-06 10.3%

77 stores launched

2025-05 12.1%

90 stores launched

2025-04 7.1%

53 stores launched

2025-03 7.8%

58 stores launched

2025-02 7.0%

52 stores launched

2025-01 3.2%

24 stores launched

Monthly Trend

Monthly store launches in New Zealand Post (January 2026)
Monthly store launches in New Zealand Post over the past 12 months
Month Stores Launched Percentage
2025-12 46 6.18%
2025-11 67 9.01%
2025-10 66 8.87%
2025-09 60 8.06%
2025-08 75 10.08%
2025-07 76 10.22%
2025-06 77 10.35%
2025-05 90 12.10%
2025-04 53 7.12%
2025-03 58 7.80%
2025-02 52 6.99%
2025-01 24 3.23%

Active Stores by Launch Year

Currently, 5,391 active stores in New Zealand Post are tracked in our database , with the most stores launched in 2025 (777 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.4%

777 active stores

2024 8.7%

470 active stores

2023 5.6%

301 active stores

2022 6.0%

322 active stores

2021 7.9%

424 active stores

2020 7.2%

390 active stores

2019 5.1%

275 active stores

2018 6.4%

343 active stores

2017 6.2%

333 active stores

2016 3.5%

190 active stores

2015 3.2%

171 active stores

2014 2.3%

123 active stores

2013 3.6%

193 active stores

2012 1.9%

102 active stores

2011 1.7%

91 active stores

Distribution by Launch Year

Active stores in New Zealand Post by original launch year (January 2026)
Active stores in New Zealand Post by launch year
Launch Year Active Stores Percentage
2025 777 14.41%
2024 470 8.72%
2023 301 5.58%
2022 322 5.97%
2021 424 7.86%
2020 390 7.23%
2019 275 5.10%
2018 343 6.36%
2017 333 6.18%
2016 190 3.52%
2015 171 3.17%
2014 123 2.28%
2013 193 3.58%
2012 102 1.89%
2011 91 1.69%
2010 137 2.54%
2009 105 1.95%
2008 97 1.80%
2007 98 1.82%
2006 54 1.00%
2005 52 0.96%
2004 52 0.96%
2003 67 1.24%
2002 52 0.96%
2001 70 1.30%
2000 58 1.08%
1999 19 0.35%
1998 13 0.24%
1997 5 0.09%
1996 5 0.09%
1995 2 0.04%

Social Media Usage

Facebook leads with 35.6% among stores with at least one detectable social profile (3,771 stores) , followed by Instagram (33.9%) and YouTube (8.5%) .

Base: 4,539 stores with any detectable social profile (76.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.6%

3,771 stores

Instagram 33.9%

3,587 stores

YouTube 8.5%

895 stores

TikTok 8.2%

867 stores

Pinterest 4.9%

520 stores

Twitter 4.3%

455 stores

LinkedIn 2.8%

300 stores

X 1.3%

133 stores

WhatsApp 0.3%

37 stores

Vimeo 0.2%

19 stores

Visual Distribution

Distribution of social media platforms in New Zealand Post (January 2026)
Distribution of social media platforms in New Zealand Post e-commerce stores
Social Platform Store Count Market Share
Facebook 3771 35.63%
Instagram 3587 33.89%
YouTube 895 8.46%
TikTok 867 8.19%
Pinterest 520 4.91%
Twitter 455 4.30%
LinkedIn 300 2.83%
X 133 1.26%
WhatsApp 37 0.35%
Vimeo 19 0.18%

Geographic Distribution

New Zealand leads with 82.8% (4,305 AI-verified stores) , followed by Australia (7.1%) and United States (4.5%) .

Base: 5,198 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,305 AI-verified stores

367 AI-verified stores

235 AI-verified stores

80 AI-verified stores

39 AI-verified stores

30 AI-verified stores

23 AI-verified stores

23 AI-verified stores

14 AI-verified stores

13 AI-verified stores

Visual Distribution

Geographic distribution of stores using New Zealand Post (January 2026)
Geographic distribution of stores using New Zealand Post
Country AI-Verified Store Count Market Share
New Zealand 4305 82.82%
Australia 367 7.06%
United States 235 4.52%
United Kingdom 80 1.54%
Netherlands 39 0.75%
Hong Kong 30 0.58%
Canada 23 0.44%
Germany 23 0.44%
Poland 14 0.27%
France 13 0.25%
China 12 0.23%
India 12 0.23%
Spain 8 0.15%
Singapore 7 0.13%
Slovenia 6 0.12%
Belgium 5 0.10%
Malaysia 5 0.10%
South Africa 5 0.10%
Sweden 5 0.10%
Slovakia 4 0.08%

Dataset Coverage

Field Rows count Coverage
Website 5.9k 100.00%
Emails 4.9k 82.77%
Phones 2.2k 36.67%
Ecommerce platform 5.7k 96.04%
Couriers 5.9k 100.00%
Payment Providers 2.7k 46.27%
Categories 4.7k 78.81%
Social Media 4.5k 76.52%

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Frequently Asked Questions

What data is included in the New Zealand Post E-commerce Database?

Our database covers over 5.4k New Zealand Post physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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