BigCommerce Market Share & Real Store Usage

Explore 34.9k verified e-commerce stores built on BigCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 42.1k domains. 34.9k verified as active stores with physical delivery.

Verified stores
34.9k
active stores with physical delivery
Top country
United States
22,206 verified stores
Top payment signal
PayPal
3,814 stores detected
Top carrier signal
UPS
6,444 stores detected
Top category
Sporting Goods & Outdoor Gear
5,540 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

34.9k verified active stores out of 42.1k detected · 83.1% verification rate

Categories Distribution

Sporting Goods & Outdoor Gear stores with 17.0% of all stores (5,540 stores) , followed by Health & Beauty (12.2%) and Clothing & Accessories (10.0%) .

Base: 32,523 AI-verified stores with physical delivery and detected product categories (93.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 17.0%

5,540 stores

Health & Beauty 12.2%

3,963 stores

Clothing & Accessories 10.0%

3,255 stores

Food & Beverages 8.0%

2,588 stores

Vehicles & Parts 7.5%

2,452 stores

Home & Garden 6.7%

2,185 stores

Toys & Games 6.4%

2,092 stores

Business & Industrial 6.0%

1,956 stores

Tools & Hardware 6.0%

1,941 stores

Electronics & Technology 5.5%

1,791 stores

Visual Distribution

Distribution of top 10 BigCommerce store categories (May 2026)
Distribution of categories in BigCommerce e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 5540 17.03%
Health & Beauty 3963 12.19%
Clothing & Accessories 3255 10.01%
Food & Beverages 2588 7.96%
Vehicles & Parts 2452 7.54%
Home & Garden 2185 6.72%
Toys & Games 2092 6.43%
Business & Industrial 1956 6.01%
Tools & Hardware 1941 5.97%
Electronics & Technology 1791 5.51%

Payment Providers Distribution

PayPal stores with 23.4% among AI-verified physical stores (3,814 stores) , followed by American Express (16.0%) and Bolt (13.8%) .

Base: 10,114 AI-verified physical stores with detectable payment providers (24.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.4%

3,814 stores

2,615 stores

Bolt 13.8%

2,242 stores

2,125 stores

1,887 stores

659 stores

567 stores

VISA 2.9%

477 stores

440 stores

380 stores

Visual Distribution

Distribution of top 10 BigCommerce payment providers (May 2026)
Distribution of payment providers in BigCommerce e-commerce stores
Payment Provider Store Count Market Share
PayPal 3814 23.39%
American Express 2615 16.04%
Bolt 2242 13.75%
Stripe Connect 2125 13.03%
MasterCard 1887 11.57%
Apple Pay 659 4.04%
Google Pay 567 3.48%
VISA 477 2.93%
Klarna 440 2.70%
Affirm 380 2.33%

Shipping Carriers Distribution

UPS stores with 30.4% among AI-verified physical stores (6,444 stores) , followed by USPS (27.6%) and FedEx (20.1%) .

Base: 12,780 AI-verified physical stores with detectable shipping carriers (30.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 30.4%

6,444 stores

USPS 27.6%

5,858 stores

FedEx 20.1%

4,259 stores

DHL 6.1%

1,292 stores

783 stores

723 stores

DPD 2.1%

456 stores

357 stores

TNT 1.3%

274 stores

194 stores

Visual Distribution

Distribution of top 10 BigCommerce shipping carriers (May 2026)
Distribution of shipping carriers in BigCommerce e-commerce stores
Shipping Carrier Store Count Market Share
UPS 6444 30.36%
USPS 5858 27.60%
FedEx 4259 20.07%
DHL 1292 6.09%
Australia Post 783 3.69%
Royal Mail 723 3.41%
DPD 456 2.15%
Canada Post 357 1.68%
TNT 274 1.29%
Speedy 194 0.91%

Store Launch Timeline

Over the past 12 months, 1,613 new stores were launched in BigCommerce , with the highest activity in 2026-04 (169 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 10.5%

169 stores launched

2026-03 11.2%

181 stores launched

2026-02 11.6%

187 stores launched

2026-01 8.4%

136 stores launched

2025-12 5.8%

93 stores launched

2025-11 6.5%

105 stores launched

2025-10 7.7%

124 stores launched

2025-09 10.2%

164 stores launched

2025-08 8.6%

139 stores launched

2025-07 6.8%

110 stores launched

2025-06 8.5%

137 stores launched

2025-05 4.2%

68 stores launched

Monthly Trend

Monthly store launches in BigCommerce (May 2026)
Monthly store launches in BigCommerce over the past 12 months
Month Stores Launched Percentage
2026-04 169 10.48%
2026-03 181 11.22%
2026-02 187 11.59%
2026-01 136 8.43%
2025-12 93 5.77%
2025-11 105 6.51%
2025-10 124 7.69%
2025-09 164 10.17%
2025-08 139 8.62%
2025-07 110 6.82%
2025-06 137 8.49%
2025-05 68 4.22%

Active Stores by Launch Year

Currently, 32,873 active stores in BigCommerce are tracked in our database , with the most stores launched in 2026 (689 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.1%

689 active stores

2025 4.7%

1,555 active stores

2024 5.4%

1,765 active stores

2023 4.5%

1,472 active stores

2022 4.6%

1,505 active stores

2021 4.6%

1,523 active stores

2020 5.6%

1,849 active stores

2019 3.8%

1,253 active stores

2018 5.0%

1,643 active stores

2017 4.4%

1,453 active stores

2016 3.3%

1,081 active stores

2015 3.6%

1,197 active stores

2014 4.2%

1,377 active stores

2013 4.7%

1,535 active stores

2012 3.7%

1,221 active stores

Distribution by Launch Year

Active stores in BigCommerce by original launch year (May 2026)
Active stores in BigCommerce by launch year
Launch Year Active Stores Percentage
2026 689 2.10%
2025 1555 4.73%
2024 1765 5.37%
2023 1472 4.48%
2022 1505 4.58%
2021 1523 4.63%
2020 1849 5.62%
2019 1253 3.81%
2018 1643 5.00%
2017 1453 4.42%
2016 1081 3.29%
2015 1197 3.64%
2014 1377 4.19%
2013 1535 4.67%
2012 1221 3.71%

Social Media Usage

Facebook stores with 30.0% among stores with at least one detectable social profile (20,844 stores) , followed by Instagram (24.8%) and YouTube (13.8%) .

Base: 26,760 stores with any detectable social profile (63.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.0%

20,844 stores

Instagram 24.8%

17,232 stores

YouTube 13.8%

9,562 stores

Twitter 12.4%

8,604 stores

Pinterest 8.4%

5,845 stores

LinkedIn 6.4%

4,471 stores

TikTok 2.3%

1,592 stores

X 1.6%

1,101 stores

WhatsApp 0.2%

112 stores

Vimeo 0.1%

76 stores

Visual Distribution

Distribution of social media platforms in BigCommerce (May 2026)
Distribution of social media platforms in BigCommerce e-commerce stores
Social Platform Store Count Market Share
Facebook 20844 30.02%
Instagram 17232 24.82%
YouTube 9562 13.77%
Twitter 8604 12.39%
Pinterest 5845 8.42%
LinkedIn 4471 6.44%
TikTok 1592 2.29%
X 1101 1.59%
WhatsApp 112 0.16%
Vimeo 76 0.11%

Geographic Distribution

United States stores with 69.8% (22,206 AI-verified stores) , followed by United Kingdom (8.6%) and Australia (7.1%) .

Base: 31,795 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

22,206 AI-verified stores

2,734 AI-verified stores

2,257 AI-verified stores

1,400 AI-verified stores

401 AI-verified stores

348 AI-verified stores

Italy 1.0%

314 AI-verified stores

266 AI-verified stores

225 AI-verified stores

India 0.7%

220 AI-verified stores

Visual Distribution

Geographic distribution of stores using BigCommerce (May 2026)
Geographic distribution of stores using BigCommerce
Country AI-Verified Store Count Market Share
United States 22206 69.84%
United Kingdom 2734 8.60%
Australia 2257 7.10%
Canada 1400 4.40%
New Zealand 401 1.26%
South Africa 348 1.09%
Italy 314 0.99%
Germany 266 0.84%
Ireland 225 0.71%
India 220 0.69%

Data Coverage

Field Rows count Coverage
Website 42.1k 100.00%
Emails 19.1k 45.42%
Phones 7.6k 18.00%
Ecommerce platform 42.1k 100.00%
Couriers 12.8k 30.39%
Payment Providers 10.1k 24.05%
Categories 34.3k 81.53%
Social Media 26.8k 63.63%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the BigCommerce e-commerce landscape:

Analyze 34.9k verified e-commerce stores on BigCommerce - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across BigCommerce e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the BigCommerce e-commerce intelligence?

We track 34.9k verified BigCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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