BigCommerce Market Share & Real Store Usage
Explore 29.6k verified e-commerce stores built on BigCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 79.7k domains. 29.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
29.6k verified active stores out of 79.7k detected · 37.1% verification rate
Categories Distribution
Sporting Goods & Outdoor Gear stores with 16.3% of all stores (4,814 stores) , followed by Health & Beauty (11.1%) and Clothing & Accessories (9.3%) .
Base: 29,572 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,814 stores
3,274 stores
2,752 stores
2,193 stores
2,126 stores
1,791 stores
1,738 stores
1,716 stores
1,689 stores
1,536 stores
Visual Distribution
4,814 stores
3,274 stores
2,752 stores
2,193 stores
2,126 stores
1,791 stores
1,738 stores
1,716 stores
1,689 stores
1,536 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 4814 | 16.28% |
| Health & Beauty | 3274 | 11.07% |
| Clothing & Accessories | 2752 | 9.31% |
| Food & Beverages | 2193 | 7.42% |
| Vehicles & Parts | 2126 | 7.19% |
| Home & Garden | 1791 | 6.06% |
| Business & Industrial | 1738 | 5.88% |
| Tools & Hardware | 1716 | 5.80% |
| Toys & Games | 1689 | 5.71% |
| Electronics & Technology | 1536 | 5.19% |
Payment Providers Distribution
PayPal accounts for 19.8% of displayed detection occurrences (16,612 occurrences) , followed by VISA (15.7%) and MasterCard (15.6%) .
Base: 83,946 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
16,612 occurrences
13,186 occurrences
13,072 occurrences
11,259 occurrences
9,472 occurrences
5,746 occurrences
4,063 occurrences
3,855 occurrences
3,590 occurrences
3,091 occurrences
Visual Distribution
16,612 occurrences
13,186 occurrences
13,072 occurrences
11,259 occurrences
9,472 occurrences
5,746 occurrences
4,063 occurrences
3,855 occurrences
3,590 occurrences
3,091 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 16612 | 19.79% |
| VISA | 13186 | 15.71% |
| MasterCard | 13072 | 15.57% |
| American Express | 11259 | 13.41% |
| Discover | 9472 | 11.28% |
| Stripe | 5746 | 6.84% |
| Braintree | 4063 | 4.84% |
| Apple Pay | 3855 | 4.59% |
| Authorize.Net | 3590 | 4.28% |
| Amazon Pay | 3091 | 3.68% |
Shipping Carriers Distribution
UPS accounts for 30.3% of displayed detection occurrences (8,263 occurrences) , followed by USPS (30.0%) and FedEx (22.5%) .
Base: 27,305 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
8,263 occurrences
8,185 occurrences
6,132 occurrences
1,510 occurrences
932 occurrences
904 occurrences
563 occurrences
410 occurrences
219 occurrences
187 occurrences
Visual Distribution
8,263 occurrences
8,185 occurrences
6,132 occurrences
1,510 occurrences
932 occurrences
904 occurrences
563 occurrences
410 occurrences
219 occurrences
187 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 8263 | 30.26% |
| USPS | 8185 | 29.98% |
| FedEx | 6132 | 22.46% |
| DHL | 1510 | 5.53% |
| Royal Mail | 932 | 3.41% |
| Australia Post | 904 | 3.31% |
| DPD | 563 | 2.06% |
| Canada Post | 410 | 1.50% |
| GLS | 219 | 0.80% |
| TNT | 187 | 0.68% |
Store Launch Timeline
Over the past 12 months, 1,536 new stores were launched in BigCommerce , with the highest activity in 2026-09 (267 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
267 stores launched
183 stores launched
155 stores launched
142 stores launched
119 stores launched
96 stores launched
136 stores launched
140 stores launched
110 stores launched
89 stores launched
84 stores launched
15 stores launched
Monthly Trend
17.4% of last 12 months
11.9% of last 12 months
10.1% of last 12 months
9.2% of last 12 months
7.7% of last 12 months
6.3% of last 12 months
8.9% of last 12 months
9.1% of last 12 months
7.2% of last 12 months
5.8% of last 12 months
5.5% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 267 | 17.38% |
| 2026-08 | 183 | 11.91% |
| 2026-07 | 155 | 10.09% |
| 2026-06 | 142 | 9.24% |
| 2026-05 | 119 | 7.75% |
| 2026-04 | 96 | 6.25% |
| 2026-03 | 136 | 8.85% |
| 2026-02 | 140 | 9.11% |
| 2026-01 | 110 | 7.16% |
| 2025-12 | 89 | 5.79% |
| 2025-11 | 84 | 5.47% |
| 2025-10 | 15 | 0.98% |
Active Stores by Launch Year
Currently, 28,220 active stores in BigCommerce are tracked in our database , with the most stores launched in 2026 (1,391 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,391 active stores
1,088 active stores
1,177 active stores
1,103 active stores
1,175 active stores
1,337 active stores
1,609 active stores
1,078 active stores
1,402 active stores
1,276 active stores
947 active stores
1,026 active stores
1,130 active stores
1,297 active stores
994 active stores
Distribution by Launch Year
4.9% of tracked active stores
3.9% of tracked active stores
4.2% of tracked active stores
3.9% of tracked active stores
4.2% of tracked active stores
4.7% of tracked active stores
5.7% of tracked active stores
3.8% of tracked active stores
5.0% of tracked active stores
4.5% of tracked active stores
3.4% of tracked active stores
3.6% of tracked active stores
4.0% of tracked active stores
4.6% of tracked active stores
3.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1391 | 4.93% |
| 2025 | 1088 | 3.86% |
| 2024 | 1177 | 4.17% |
| 2023 | 1103 | 3.91% |
| 2022 | 1175 | 4.16% |
| 2021 | 1337 | 4.74% |
| 2020 | 1609 | 5.70% |
| 2019 | 1078 | 3.82% |
| 2018 | 1402 | 4.97% |
| 2017 | 1276 | 4.52% |
| 2016 | 947 | 3.36% |
| 2015 | 1026 | 3.64% |
| 2014 | 1130 | 4.00% |
| 2013 | 1297 | 4.60% |
| 2012 | 994 | 3.52% |
Geographic Distribution
United States stores with 68.7% (20,310 active verified stores) , followed by United Kingdom (7.4%) and Australia (6.4%) .
Base: 29,572 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
20,310 active verified stores
2,199 active verified stores
1,888 active verified stores
1,177 active verified stores
331 active verified stores
263 active verified stores
246 active verified stores
228 active verified stores
172 active verified stores
168 active verified stores
Visual Distribution
20,310 active verified stores
2,199 active verified stores
1,888 active verified stores
1,177 active verified stores
331 active verified stores
263 active verified stores
246 active verified stores
228 active verified stores
172 active verified stores
168 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 20310 | 68.68% |
| United Kingdom | 2199 | 7.44% |
| Australia | 1888 | 6.38% |
| Canada | 1177 | 3.98% |
| New Zealand | 331 | 1.12% |
| Spain | 263 | 0.89% |
| Italy | 246 | 0.83% |
| Germany | 228 | 0.77% |
| India | 172 | 0.58% |
| Ireland | 168 | 0.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
BigCommerce - Home & Garden
BigCommerce - Clothing & Accessories
BigCommerce - Clothing & Accessories
BigCommerce - Clothing & Accessories
BigCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
BigCommerce - Sporting Goods & Outdoor Gear
BigCommerce - Office Supplies
BigCommerce - Food & Beverages
BigCommerce - Vehicles & Parts
BigCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 79.7k | 100.00% |
| Emails | 25.3k | 31.77% |
| Phones | 27.7k | 34.71% |
| Ecommerce platform | 79.7k | 100.00% |
| Couriers | 16.6k | 20.88% |
| Payment Providers | 43k | 53.90% |
| Categories | 66.5k | 83.35% |
| Social Media | 58.3k | 73.18% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the BigCommerce e-commerce landscape:
Analyze 29.6k verified e-commerce stores on BigCommerce - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the BigCommerce e-commerce intelligence?
-
We track 29.6k verified BigCommerce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.0% of displayed detection occurrences (17,011 occurrences) , followed by Instagram (25.2%) and YouTube (13.8%) .
Base: 56,730 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,011 occurrences
14,318 occurrences
7,804 occurrences
6,711 occurrences
4,689 occurrences
3,543 occurrences
1,377 occurrences
1,112 occurrences
106 occurrences
59 occurrences
Visual Distribution
17,011 occurrences
14,318 occurrences
7,804 occurrences
6,711 occurrences
4,689 occurrences
3,543 occurrences
1,377 occurrences
1,112 occurrences
106 occurrences
59 occurrences