Affirm Payment Provider Usage Database
Explore 385.0 verified e-commerce stores accepting Affirm. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 595.0 domains. 385.0 verified as active stores with physical delivery.
· · Next full refresh: May 2026
385.0 verified active stores out of 595.0 detected · 64.7% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 55.8% of stores with physical delivery (215 stores) , followed by Shopify (23.6%) and Custom (11.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
215 stores
91 stores
43 stores
10 stores
9 stores
4 stores
4 stores
3 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 215 | 55.84% |
| Shopify | 91 | 23.64% |
| Custom | 43 | 11.17% |
| BigCommerce | 10 | 2.60% |
| Smartstore | 9 | 2.34% |
| Kibo Commerce | 4 | 1.04% |
| Magento | 4 | 1.04% |
| Miva | 3 | 0.78% |
| Shopify, Store.link E-commerce Platform | 2 | 0.52% |
| eTailPet, WooCommerce | 2 | 0.52% |
| OpenCart | 2 | 0.52% |
| AVIA Shop System, WooCommerce | 0 | 0.00% |
| Lightspeed eCom | 0 | 0.00% |
| Simplia | 0 | 0.00% |
| Squarespace Commerce | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 60.2% share of all Affirm e-commerce stores (350) , with Shopify at 21.2% and Custom at 7.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
350 stores
123 stores
43 stores
10 stores
9 stores
4 stores
4 stores
28 stores
2 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 350 | 60.24% |
| Shopify | 123 | 21.17% |
| Custom | 43 | 7.40% |
| BigCommerce | 10 | 1.72% |
| Smartstore | 9 | 1.55% |
| Kibo Commerce | 4 | 0.69% |
| Magento | 4 | 0.69% |
| Miva | 28 | 4.82% |
| Shopify, Store.link E-commerce Platform | 2 | 0.34% |
| eTailPet, WooCommerce | 2 | 0.34% |
| OpenCart | 2 | 0.34% |
| AVIA Shop System, WooCommerce | 1 | 0.17% |
| Lightspeed eCom | 1 | 0.17% |
| Simplia | 1 | 0.17% |
| Squarespace Commerce | 1 | 0.17% |
Categories Distribution
Vehicles & Parts leads with 16.2% of all stores (58 stores) , followed by Sporting Goods & Outdoor Gear (15.9%) and Health & Beauty (11.5%) .
Base: 358 AI-verified stores with physical delivery and detected product categories (93.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
58 stores
57 stores
41 stores
39 stores
37 stores
25 stores
21 stores
19 stores
15 stores
14 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Vehicles & Parts | 58 | 16.20% |
| Sporting Goods & Outdoor Gear | 57 | 15.92% |
| Health & Beauty | 41 | 11.45% |
| Home & Garden | 39 | 10.89% |
| Furniture & Home Decor | 37 | 10.34% |
| Tools & Hardware | 25 | 6.98% |
| Electronics & Technology | 21 | 5.87% |
| Jewelry & Watches | 19 | 5.31% |
| Arts & Entertainment | 15 | 4.19% |
| Clothing & Accessories | 14 | 3.91% |
| Toys & Games | 12 | 3.35% |
| Business & Industrial | 7 | 1.96% |
| Books & Media | 7 | 1.96% |
| Food & Beverages | 4 | 1.12% |
| Gifts & Special Occasions | 2 | 0.56% |
Shipping Carriers Distribution
UPS leads with 30.2% among AI-verified physical stores (73 stores) , followed by FedEx (29.3%) and USPS (19.4%) .
Base: 136 AI-verified physical stores with detectable shipping carriers (22.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
73 stores
71 stores
47 stores
11 stores
11 stores
6 stores
5 stores
5 stores
3 stores
3 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 73 | 30.17% |
| FedEx | 71 | 29.34% |
| USPS | 47 | 19.42% |
| Royal Mail | 11 | 4.55% |
| DHL | 11 | 4.55% |
| Purolator | 6 | 2.48% |
| DPD | 5 | 2.07% |
| Canada Post | 5 | 2.07% |
| Estes | 3 | 1.24% |
| Evri | 3 | 1.24% |
| Parcel Force | 2 | 0.83% |
| Hermes | 2 | 0.83% |
| ABF Freight | 1 | 0.41% |
| ASM | 1 | 0.41% |
| Pitney Bowes | 1 | 0.41% |
Store Launch Timeline
Over the past 12 months, 23 new stores were launched in Affirm , with the highest activity in 2026-03 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
4 stores launched
4 stores launched
1 stores launched
1 stores launched
4 stores launched
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 7 | 30.43% |
| 2026-02 | 4 | 17.39% |
| 2025-12 | 4 | 17.39% |
| 2025-11 | 1 | 4.35% |
| 2025-10 | 1 | 4.35% |
| 2025-09 | 4 | 17.39% |
| 2025-08 | 1 | 4.35% |
| 2025-07 | 1 | 4.35% |
Active Stores by Launch Year
Currently, 382 active stores in Affirm are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
21 active stores
29 active stores
18 active stores
13 active stores
19 active stores
18 active stores
10 active stores
21 active stores
28 active stores
20 active stores
7 active stores
13 active stores
21 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 2.88% |
| 2025 | 21 | 5.50% |
| 2024 | 29 | 7.59% |
| 2023 | 18 | 4.71% |
| 2022 | 13 | 3.40% |
| 2021 | 19 | 4.97% |
| 2020 | 18 | 4.71% |
| 2019 | 10 | 2.62% |
| 2018 | 21 | 5.50% |
| 2017 | 28 | 7.33% |
| 2016 | 20 | 5.24% |
| 2015 | 7 | 1.83% |
| 2014 | 13 | 3.40% |
| 2013 | 21 | 5.50% |
| 2012 | 7 | 1.83% |
| 2011 | 10 | 2.62% |
| 2010 | 11 | 2.88% |
| 2009 | 8 | 2.09% |
| 2008 | 13 | 3.40% |
| 2007 | 4 | 1.05% |
| 2006 | 6 | 1.57% |
| 2005 | 8 | 2.09% |
| 2004 | 4 | 1.05% |
| 2003 | 8 | 2.09% |
| 2002 | 9 | 2.36% |
| 2001 | 11 | 2.88% |
| 2000 | 8 | 2.09% |
| 1999 | 6 | 1.57% |
| 1998 | 6 | 1.57% |
| 1997 | 4 | 1.05% |
| 1996 | 7 | 1.83% |
| 1995 | 3 | 0.79% |
Geographic Distribution
United States leads with 84.5% (310 AI-verified stores) , followed by Canada (7.9%) and United Kingdom (3.0%) .
Base: 367 AI-verified stores across 19 countries. Percentages show share among AI-verified stores.
Top 10 Countries
310 AI-verified stores
29 AI-verified stores
11 AI-verified stores
4 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 310 | 84.47% |
| Canada | 29 | 7.90% |
| United Kingdom | 11 | 3.00% |
| South Africa | 4 | 1.09% |
| Germany | 3 | 0.82% |
| Ukraine | 2 | 0.54% |
| India | 2 | 0.54% |
| Netherlands | 1 | 0.27% |
| Ireland | 1 | 0.27% |
| China | 1 | 0.27% |
| Hungary | 1 | 0.27% |
| Israel | 1 | 0.27% |
| Japan | 1 | 0.27% |
| Dominican Republic | 0 | 0.00% |
| Slovakia | 0 | 0.00% |
| Greece | 0 | 0.00% |
| Hong Kong | 0 | 0.00% |
| Turkey | 0 | 0.00% |
| Brazil | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom - Vehicles & Parts
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
Shopify - Vehicles & Parts
Shopify - Books & Media
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 595.0 | 100.00% |
| Emails | 214.0 | 35.97% |
| Phones | 69.0 | 11.60% |
| Ecommerce platform | 582.0 | 97.82% |
| Couriers | 136.0 | 22.86% |
| Payment Providers | 212.0 | 35.63% |
| Categories | 375.0 | 63.03% |
| Social Media | 477.0 | 80.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Affirm e-commerce landscape:
Analyze 385.0 verified e-commerce stores on Affirm - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Affirm e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Affirm e-commerce intelligence?
-
We track 385.0 verified Affirm e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 24.4% among stores with at least one detectable social profile (328 stores) , followed by Instagram (22.7%) and YouTube (16.2%) .
Base: 477 stores with any detectable social profile (80.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
328 stores
305 stores
218 stores
121 stores
102 stores
96 stores
86 stores
78 stores
5 stores
5 stores
Visual Distribution