Affirm Payment Provider Usage Database
Explore 354.0 e-commerce stores accepting Affirm. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 57.6% of stores with physical delivery (204 stores) , followed by Shopify (19.2%) and Custom (16.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
204 stores
68 stores
60 stores
7 stores
5 stores
3 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 204 | 57.63% |
| Shopify | 68 | 19.21% |
| Custom | 60 | 16.95% |
| BigCommerce | 7 | 1.98% |
| Magento | 5 | 1.41% |
| Miva | 3 | 0.85% |
| Kibo Commerce | 2 | 0.56% |
| OpenCart | 2 | 0.56% |
| WooCommerce, EasyDigitalDownloads | 1 | 0.28% |
| Lightspeed eCom | 1 | 0.28% |
| Salesforce Commerce Cloud | 1 | 0.28% |
| Shift4Shop | 0 | 0.00% |
| Zoorix, Shopify, Zapiet | 0 | 0.00% |
| PrestaShop | 0 | 0.00% |
| Ecwid | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 48.7% share of all Affirm e-commerce stores (385) , with Shopify at 34.2% and Custom at 7.6% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
385 stores
270 stores
60 stores
7 stores
7 stores
29 stores
2 stores
6 stores
1 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 385 | 48.73% |
| Shopify | 270 | 34.18% |
| Custom | 60 | 7.59% |
| BigCommerce | 7 | 0.89% |
| Magento | 7 | 0.89% |
| Miva | 29 | 3.67% |
| Kibo Commerce | 2 | 0.25% |
| OpenCart | 6 | 0.76% |
| WooCommerce, EasyDigitalDownloads | 1 | 0.13% |
| Lightspeed eCom | 4 | 0.51% |
| Salesforce Commerce Cloud | 5 | 0.63% |
| Shift4Shop | 11 | 1.39% |
| Zoorix, Shopify, Zapiet | 1 | 0.13% |
| PrestaShop | 1 | 0.13% |
| Ecwid | 1 | 0.13% |
Categories Distribution
Vehicles & Parts leads with 18.8% of all stores (59 stores) , followed by Health & Beauty (15.3%) and Furniture & Home Decor (11.8%) .
Top 10 Categories
59 stores
48 stores
37 stores
36 stores
34 stores
23 stores
19 stores
17 stores
16 stores
11 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Vehicles & Parts | 59 | 18.85% |
| Health & Beauty | 48 | 15.34% |
| Furniture & Home Decor | 37 | 11.82% |
| Sporting Goods & Outdoor Gear | 36 | 11.50% |
| Electronics & Technology | 34 | 10.86% |
| Jewelry & Watches | 23 | 7.35% |
| Home & Garden | 19 | 6.07% |
| Clothing & Accessories | 17 | 5.43% |
| Arts & Entertainment | 16 | 5.11% |
| Tools & Hardware | 11 | 3.51% |
| Pets & Pet Supplies | 4 | 1.28% |
| Food & Beverages | 4 | 1.28% |
| Books & Media | 3 | 0.96% |
| Collectibles & Hobbies | 1 | 0.32% |
| Toys & Games | 1 | 0.32% |
Shipping Carriers Distribution
UPS leads with 28.1% among AI-verified physical stores (72 stores) , followed by FedEx (27.3%) and USPS (22.7%) .
Base: 172 AI-verified physical stores with detectable shipping carriers (21.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
72 stores
70 stores
58 stores
17 stores
6 stores
6 stores
5 stores
5 stores
4 stores
4 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 72 | 28.13% |
| FedEx | 70 | 27.34% |
| USPS | 58 | 22.66% |
| DHL | 17 | 6.64% |
| DPD | 6 | 2.34% |
| Royal Mail | 6 | 2.34% |
| Canada Post | 5 | 1.95% |
| Purolator | 5 | 1.95% |
| GLS | 4 | 1.56% |
| Evri | 4 | 1.56% |
| Parcel Force | 3 | 1.17% |
| ePacket | 2 | 0.78% |
| Estes | 2 | 0.78% |
| ASM | 1 | 0.39% |
| Speedy | 1 | 0.39% |
Store Launch Timeline
Over the past 12 months, 15 new stores were launched in Affirm , with the highest activity in 2025-09 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
7 stores launched
1 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-09 | 2 | 13.33% |
| 2025-08 | 2 | 13.33% |
| 2025-03 | 7 | 46.67% |
| 2025-02 | 1 | 6.67% |
| 2024-12 | 3 | 20.00% |
Active Stores by Launch Year
Currently, 353 active stores in Affirm are tracked in our database , with the most stores launched in 2025 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
17 active stores
14 active stores
10 active stores
21 active stores
28 active stores
14 active stores
15 active stores
24 active stores
19 active stores
6 active stores
15 active stores
16 active stores
6 active stores
10 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 12 | 3.40% |
| 2024 | 17 | 4.82% |
| 2023 | 14 | 3.97% |
| 2022 | 10 | 2.83% |
| 2021 | 21 | 5.95% |
| 2020 | 28 | 7.93% |
| 2019 | 14 | 3.97% |
| 2018 | 15 | 4.25% |
| 2017 | 24 | 6.80% |
| 2016 | 19 | 5.38% |
| 2015 | 6 | 1.70% |
| 2014 | 15 | 4.25% |
| 2013 | 16 | 4.53% |
| 2012 | 6 | 1.70% |
| 2011 | 10 | 2.83% |
| 2010 | 13 | 3.68% |
| 2009 | 6 | 1.70% |
| 2008 | 8 | 2.27% |
| 2007 | 2 | 0.57% |
| 2006 | 5 | 1.42% |
| 2005 | 9 | 2.55% |
| 2004 | 4 | 1.13% |
| 2003 | 8 | 2.27% |
| 2002 | 12 | 3.40% |
| 2001 | 13 | 3.68% |
| 2000 | 12 | 3.40% |
| 1999 | 8 | 2.27% |
| 1998 | 7 | 1.98% |
| 1997 | 8 | 2.27% |
| 1996 | 8 | 2.27% |
| 1995 | 3 | 0.85% |
Geographic Distribution
United States leads with 85.1% (286 AI-verified stores) , followed by Canada (8.0%) and United Kingdom (2.4%) .
Base: 336 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
286 AI-verified stores
27 AI-verified stores
8 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 286 | 85.12% |
| Canada | 27 | 8.04% |
| United Kingdom | 8 | 2.38% |
| South Africa | 3 | 0.89% |
| Ukraine | 2 | 0.60% |
| India | 2 | 0.60% |
| Ireland | 2 | 0.60% |
| Hungary | 1 | 0.30% |
| Israel | 1 | 0.30% |
| China | 1 | 0.30% |
| Netherlands | 1 | 0.30% |
| Germany | 1 | 0.30% |
| Mexico | 1 | 0.30% |
| Greece | 0 | 0.00% |
| Spain | 0 | 0.00% |
| France | 0 | 0.00% |
| Morocco | 0 | 0.00% |
| Australia | 0 | 0.00% |
| Slovakia | 0 | 0.00% |
| Russia | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Affirm's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 817.0 | 100.00% |
| Emails | 253.0 | 30.97% |
| Phones | 86.0 | 10.53% |
| Ecommerce platform | 793.0 | 97.06% |
| Couriers | 172.0 | 21.05% |
| Payment Providers | 227.0 | 27.78% |
| Categories | 350.0 | 42.84% |
| Social Media | 654.0 | 80.05% |
Starter Package
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Maximize Your ROI
Use our detailed Affirm E-commerce Database to:
Gain actionable insights into 354.0 physical stores in Affirm.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Affirm online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Affirm E-commerce Database?
-
Our database covers over 354.0 Affirm physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 25.6% among stores with at least one detectable social profile (289 stores) , followed by Instagram (24.1%) and YouTube (17.1%) .
Base: 654 stores with any detectable social profile (80.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
289 stores
272 stores
193 stores
122 stores
86 stores
63 stores
55 stores
37 stores
5 stores
5 stores
Visual Distribution