Online Stores Using Affirm
Explore 17k verified e-commerce stores with Affirm detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 25.7k domains. 17k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
17k verified active stores out of 25.7k detected · 66.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 51.7% of stores with physical delivery (8,805 stores) , followed by WooCommerce (15.1%) and Custom (13.7%) .
Base: 17,031 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,805 stores
2,564 stores
2,339 stores
1,306 stores
805 stores
357 stores
141 stores
81 stores
79 stores
61 stores
Visual Distribution
8,805 stores
2,564 stores
2,339 stores
1,306 stores
805 stores
357 stores
141 stores
81 stores
79 stores
61 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 8805 | 51.70% |
| WooCommerce | 2564 | 15.05% |
| Custom | 2339 | 13.73% |
| BigCommerce | 1306 | 7.67% |
| Wix eCommerce | 805 | 4.73% |
| Magento | 357 | 2.10% |
| Salesforce Commerce Cloud | 141 | 0.83% |
| Squarespace Commerce | 81 | 0.48% |
| Shopify, Xcottons | 79 | 0.46% |
| OpenCart | 61 | 0.36% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 39.4% share of detected Affirm e-commerce signals (10,115) , with WooCommerce at 21.0% and Custom at 9.9% (October 2026) .
Base: 25,694 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
10,115 websites
5,393 websites
2,549 websites
1,388 websites
2,259 websites
397 websites
165 websites
1,021 websites
102 websites
72 websites
Visual Distribution
10,115 websites
5,393 websites
2,549 websites
1,388 websites
2,259 websites
397 websites
165 websites
1,021 websites
102 websites
72 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 10115 | 39.37% |
| WooCommerce | 5393 | 20.99% |
| Custom | 2549 | 9.92% |
| BigCommerce | 1388 | 5.40% |
| Wix eCommerce | 2259 | 8.79% |
| Magento | 397 | 1.55% |
| Salesforce Commerce Cloud | 165 | 0.64% |
| Squarespace Commerce | 1021 | 3.97% |
| Shopify, Xcottons | 102 | 0.40% |
| OpenCart | 72 | 0.28% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 12.5% of all stores (2,133 stores) , followed by Health & Beauty (12.4%) and Clothing & Accessories (12.2%) .
Base: 17,031 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,133 stores
2,119 stores
2,083 stores
1,789 stores
1,416 stores
1,384 stores
1,246 stores
836 stores
645 stores
603 stores
Visual Distribution
2,133 stores
2,119 stores
2,083 stores
1,789 stores
1,416 stores
1,384 stores
1,246 stores
836 stores
645 stores
603 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 2133 | 12.52% |
| Health & Beauty | 2119 | 12.44% |
| Clothing & Accessories | 2083 | 12.23% |
| Jewelry & Watches | 1789 | 10.50% |
| Vehicles & Parts | 1416 | 8.31% |
| Furniture & Home Decor | 1384 | 8.13% |
| Home & Garden | 1246 | 7.32% |
| Electronics & Technology | 836 | 4.91% |
| Toys & Games | 645 | 3.79% |
| Arts & Entertainment | 603 | 3.54% |
Shipping Carriers Distribution
UPS accounts for 30.7% of displayed detection occurrences (6,608 occurrences) , followed by FedEx (27.4%) and USPS (25.7%) .
Base: 21,506 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
6,608 occurrences
5,901 occurrences
5,517 occurrences
1,987 occurrences
499 occurrences
269 occurrences
232 occurrences
223 occurrences
156 occurrences
114 occurrences
Visual Distribution
6,608 occurrences
5,901 occurrences
5,517 occurrences
1,987 occurrences
499 occurrences
269 occurrences
232 occurrences
223 occurrences
156 occurrences
114 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 6608 | 30.73% |
| FedEx | 5901 | 27.44% |
| USPS | 5517 | 25.65% |
| DHL | 1987 | 9.24% |
| Canada Post | 499 | 2.32% |
| Purolator | 269 | 1.25% |
| Royal Mail | 232 | 1.08% |
| DPD | 223 | 1.04% |
| GLS | 156 | 0.73% |
| Australia Post | 114 | 0.53% |
Store Launch Timeline
Over the past 12 months, 3,198 new stores were launched in Affirm , with the highest activity in 2026-09 (372 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
372 stores launched
373 stores launched
368 stores launched
420 stores launched
588 stores launched
280 stores launched
220 stores launched
126 stores launched
153 stores launched
126 stores launched
147 stores launched
25 stores launched
Monthly Trend
11.6% of last 12 months
11.7% of last 12 months
11.5% of last 12 months
13.1% of last 12 months
18.4% of last 12 months
8.8% of last 12 months
6.9% of last 12 months
3.9% of last 12 months
4.8% of last 12 months
3.9% of last 12 months
4.6% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 372 | 11.63% |
| 2026-08 | 373 | 11.66% |
| 2026-07 | 368 | 11.51% |
| 2026-06 | 420 | 13.13% |
| 2026-05 | 588 | 18.39% |
| 2026-04 | 280 | 8.76% |
| 2026-03 | 220 | 6.88% |
| 2026-02 | 126 | 3.94% |
| 2026-01 | 153 | 4.78% |
| 2025-12 | 126 | 3.94% |
| 2025-11 | 147 | 4.60% |
| 2025-10 | 25 | 0.78% |
Active Stores by Launch Year
Currently, 16,911 active stores in Affirm are tracked in our database , with the most stores launched in 2026 (3,006 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,006 active stores
1,393 active stores
1,114 active stores
996 active stores
864 active stores
1,005 active stores
1,177 active stores
657 active stores
675 active stores
595 active stores
370 active stores
344 active stores
393 active stores
495 active stores
319 active stores
Distribution by Launch Year
17.8% of tracked active stores
8.2% of tracked active stores
6.6% of tracked active stores
5.9% of tracked active stores
5.1% of tracked active stores
5.9% of tracked active stores
7.0% of tracked active stores
3.9% of tracked active stores
4.0% of tracked active stores
3.5% of tracked active stores
2.2% of tracked active stores
2.0% of tracked active stores
2.3% of tracked active stores
2.9% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3006 | 17.78% |
| 2025 | 1393 | 8.24% |
| 2024 | 1114 | 6.59% |
| 2023 | 996 | 5.89% |
| 2022 | 864 | 5.11% |
| 2021 | 1005 | 5.94% |
| 2020 | 1177 | 6.96% |
| 2019 | 657 | 3.89% |
| 2018 | 675 | 3.99% |
| 2017 | 595 | 3.52% |
| 2016 | 370 | 2.19% |
| 2015 | 344 | 2.03% |
| 2014 | 393 | 2.32% |
| 2013 | 495 | 2.93% |
| 2012 | 319 | 1.89% |
Geographic Distribution
United States stores with 74.4% (12,665 active verified stores) , followed by Canada (6.5%) and United Kingdom (2.8%) .
Base: 17,031 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
12,665 active verified stores
1,107 active verified stores
478 active verified stores
172 active verified stores
145 active verified stores
139 active verified stores
129 active verified stores
106 active verified stores
96 active verified stores
90 active verified stores
Visual Distribution
12,665 active verified stores
1,107 active verified stores
478 active verified stores
172 active verified stores
145 active verified stores
139 active verified stores
129 active verified stores
106 active verified stores
96 active verified stores
90 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 12665 | 74.36% |
| Canada | 1107 | 6.50% |
| United Kingdom | 478 | 2.81% |
| Australia | 172 | 1.01% |
| India | 145 | 0.85% |
| China | 139 | 0.82% |
| Germany | 129 | 0.76% |
| Hong Kong | 106 | 0.62% |
| France | 96 | 0.56% |
| Netherlands | 90 | 0.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Pets & Pet Supplies
Wix eCommerce - Gifts & Special Occasions
Shopify - Health & Beauty
Custom - Food & Beverages
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 25.7k | 100.00% |
| Emails | 20.3k | 79.12% |
| Phones | 16.3k | 63.32% |
| Ecommerce platform | 24.3k | 94.54% |
| Couriers | 12.1k | 47.19% |
| Payment Providers | 25.7k | 100.00% |
| Categories | 18.3k | 71.32% |
| Social Media | 19.2k | 74.86% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Affirm e-commerce landscape:
Analyze 17k verified e-commerce stores on Affirm - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Affirm e-commerce intelligence?
-
We track 17k verified Affirm e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.0% of displayed detection occurrences (11,590 occurrences) , followed by Facebook (25.2%) and YouTube (14.4%) .
Base: 44,655 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,590 occurrences
11,274 occurrences
6,449 occurrences
4,314 occurrences
4,086 occurrences
3,186 occurrences
2,007 occurrences
1,422 occurrences
176 occurrences
151 occurrences
Visual Distribution
11,590 occurrences
11,274 occurrences
6,449 occurrences
4,314 occurrences
4,086 occurrences
3,186 occurrences
2,007 occurrences
1,422 occurrences
176 occurrences
151 occurrences