South Africa E-commerce Database
Explore 74.6k verified e-commerce stores in the South Africa. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 145.0k with e-commerce signals. 74.6k verified as active stores.
· · Next full refresh: March 2026
E-commerce Platforms Distribution
WooCommerce leads with 46.8% of stores with physical delivery (34,374 stores) , followed by Shopify (34.6%) and Custom (10.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
34,374 stores
25,416 stores
7,523 stores
3,153 stores
670 stores
542 stores
522 stores
505 stores
416 stores
277 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 34374 | 46.83% |
| Shopify | 25416 | 34.63% |
| Custom | 7523 | 10.25% |
| Wix eCommerce | 3153 | 4.30% |
| OpenCart | 670 | 0.91% |
| Squarespace Commerce | 542 | 0.74% |
| PrestaShop | 522 | 0.71% |
| Magento | 505 | 0.69% |
| BigCommerce | 416 | 0.57% |
| nopCommerce | 277 | 0.38% |
All Stores Distribution
WooCommerce holds 60.0% share of all South Africa e-commerce stores (83,695) , with Shopify at 20.0% and Custom at 5.4% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
83,695 stores
27,833 stores
7,523 stores
12,520 stores
935 stores
4,867 stores
593 stores
656 stores
479 stores
333 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 83695 | 60.02% |
| Shopify | 27833 | 19.96% |
| Custom | 7523 | 5.40% |
| Wix eCommerce | 12520 | 8.98% |
| OpenCart | 935 | 0.67% |
| Squarespace Commerce | 4867 | 3.49% |
| PrestaShop | 593 | 0.43% |
| Magento | 656 | 0.47% |
| BigCommerce | 479 | 0.34% |
| nopCommerce | 333 | 0.24% |
Categories Distribution
Clothing & Accessories leads with 22.3% of all stores (12,349 stores) , followed by Health & Beauty (20.8%) and Electronics & Technology (10.0%) .
Base: 55,300 AI-verified stores with physical delivery and detected product categories (74.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
12,349 stores
11,518 stores
5,511 stores
5,225 stores
2,925 stores
2,711 stores
2,554 stores
2,529 stores
2,094 stores
1,797 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 12349 | 22.33% |
| Health & Beauty | 11518 | 20.83% |
| Electronics & Technology | 5511 | 9.97% |
| Food & Beverages | 5225 | 9.45% |
| Furniture & Home Decor | 2925 | 5.29% |
| Home & Garden | 2711 | 4.90% |
| Vehicles & Parts | 2554 | 4.62% |
| Jewelry & Watches | 2529 | 4.57% |
| Sporting Goods & Outdoor Gear | 2094 | 3.79% |
| Arts & Entertainment | 1797 | 3.25% |
| Gifts & Special Occasions | 1504 | 2.72% |
| Tools & Hardware | 1321 | 2.39% |
| Business & Industrial | 1158 | 2.09% |
| Pets & Pet Supplies | 1154 | 2.09% |
| Baby & Toddler | 950 | 1.72% |
Payment Providers Distribution
MasterCard leads with 21.9% among AI-verified physical stores (3,396 stores) , followed by PayPal (19.4%) and American Express (13.6%) .
Base: 10,174 AI-verified physical stores with detectable payment providers (13.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,396 stores
3,007 stores
2,107 stores
1,562 stores
1,197 stores
1,032 stores
682 stores
608 stores
399 stores
339 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 3396 | 21.87% |
| PayPal | 3007 | 19.36% |
| American Express | 2107 | 13.57% |
| Stripe Connect | 1562 | 10.06% |
| Bolt | 1197 | 7.71% |
| PayGate | 1032 | 6.65% |
| VISA | 682 | 4.39% |
| Apple Pay | 608 | 3.92% |
| Paddle | 399 | 2.57% |
| BitCoin | 339 | 2.18% |
| Google Pay | 327 | 2.11% |
| Klarna | 297 | 1.91% |
| JCB | 232 | 1.49% |
| iDEAL | 202 | 1.30% |
| PayU | 142 | 0.91% |
Shipping Carriers Distribution
The Courier Guy leads with 22.7% among AI-verified physical stores (3,094 stores) , followed by UPS (16.4%) and Pudo (10.4%) .
Base: 9,754 AI-verified physical stores with detectable shipping carriers (13.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| The Courier Guy | 3094 | 22.72% |
| UPS | 2237 | 16.43% |
| Pudo | 1422 | 10.44% |
| DHL | 1329 | 9.76% |
| FedEx | 1146 | 8.42% |
| USPS | 1122 | 8.24% |
| Aramex | 881 | 6.47% |
| Fastway | 732 | 5.38% |
| 4PX | 397 | 2.92% |
| Speedy | 299 | 2.20% |
| PostNL | 237 | 1.74% |
| Royal Mail | 186 | 1.37% |
| DPD | 183 | 1.34% |
| Dawn Wing | 177 | 1.30% |
| Hermes | 176 | 1.29% |
Store Launch Timeline
Over the past 12 months, 19,539 new stores were launched in South Africa , with the highest activity in 2026-01 (1,839 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,839 stores launched
1,636 stores launched
2,127 stores launched
2,098 stores launched
1,781 stores launched
1,864 stores launched
1,741 stores launched
1,503 stores launched
1,531 stores launched
1,238 stores launched
1,383 stores launched
798 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 1839 | 9.41% |
| 2025-12 | 1636 | 8.37% |
| 2025-11 | 2127 | 10.89% |
| 2025-10 | 2098 | 10.74% |
| 2025-09 | 1781 | 9.12% |
| 2025-08 | 1864 | 9.54% |
| 2025-07 | 1741 | 8.91% |
| 2025-06 | 1503 | 7.69% |
| 2025-05 | 1531 | 7.84% |
| 2025-04 | 1238 | 6.34% |
| 2025-03 | 1383 | 7.08% |
| 2025-02 | 798 | 4.08% |
Active Stores by Launch Year
Currently, 73,209 active stores in South Africa are tracked in our database , with the most stores launched in 2026 (1,840 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,840 active stores
18,760 active stores
7,765 active stores
5,624 active stores
4,958 active stores
5,483 active stores
5,376 active stores
3,646 active stores
3,376 active stores
3,413 active stores
1,383 active stores
1,106 active stores
1,095 active stores
1,503 active stores
946 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1840 | 2.51% |
| 2025 | 18760 | 25.63% |
| 2024 | 7765 | 10.61% |
| 2023 | 5624 | 7.68% |
| 2022 | 4958 | 6.77% |
| 2021 | 5483 | 7.49% |
| 2020 | 5376 | 7.34% |
| 2019 | 3646 | 4.98% |
| 2018 | 3376 | 4.61% |
| 2017 | 3413 | 4.66% |
| 2016 | 1383 | 1.89% |
| 2015 | 1106 | 1.51% |
| 2014 | 1095 | 1.50% |
| 2013 | 1503 | 2.05% |
| 2012 | 946 | 1.29% |
| 2011 | 970 | 1.32% |
| 2010 | 811 | 1.11% |
| 2009 | 787 | 1.08% |
| 2008 | 625 | 0.85% |
| 2007 | 595 | 0.81% |
| 2006 | 538 | 0.73% |
| 2005 | 346 | 0.47% |
| 2004 | 392 | 0.54% |
| 2003 | 391 | 0.53% |
| 2002 | 319 | 0.44% |
| 2001 | 398 | 0.54% |
| 2000 | 290 | 0.40% |
| 1999 | 199 | 0.27% |
| 1998 | 147 | 0.20% |
| 1997 | 80 | 0.11% |
| 1996 | 39 | 0.05% |
| 1995 | 8 | 0.01% |
Featured Stores
Newest entrants in South Africa's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify
Shopify
WooCommerce - Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 74.6k | 100.00% |
| Emails | 44.8k | 60.06% |
| Phones | 17.7k | 23.70% |
| Ecommerce platform | 74.6k | 100.00% |
| Couriers | 9.8k | 13.07% |
| Payment Providers | 10.2k | 13.63% |
| Categories | 57.6k | 77.22% |
| Social Media | 46.0k | 61.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed South Africa E-commerce Database to:
Gain actionable insights into 74.6k verified e-commerce stores in South Africa.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at South Africa online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Explore Other Markets
Frequently Asked Questions
- What data is included in the South Africa E-commerce Database?
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Our database covers over 74.6k verified South Africa e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 32.6% among stores with at least one detectable social profile (38,251 stores) , followed by Instagram (31.1%) and TikTok (8.0%) .
Base: 46,048 stores with any detectable social profile (61.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
38,251 stores
36,537 stores
9,423 stores
9,134 stores
8,021 stores
5,093 stores
5,056 stores
3,258 stores
2,543 stores
161 stores
Visual Distribution