American Express Payment Provider Usage Database

Explore 1.3m e-commerce stores accepting American Express. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 99.1% of stores with physical delivery (1,268,544 stores) , followed by Custom (0.5%) and WooCommerce (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.1%

1,268,544 stores

5,772 stores

2,610 stores

1,092 stores

620 stores

335 stores

74 stores

70 stores

66 stores

62 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in American Express
Platform Stores with Physical Delivery Percentage
Shopify 1268544 99.15%
Custom 5772 0.45%
WooCommerce 2610 0.20%
Zoorix, Shopify 1092 0.09%
EasyStore 620 0.05%
OpenCart 335 0.03%
UpsellPlus, Shopify 74 0.01%
TargetBay, Shopify 70 0.01%
Magento 66 0.01%
PrestaShop 62 0.00%
BinderPOS, Shopify 49 0.00%
EC-CUBE 47 0.00%
BigCommerce, Shopify 33 0.00%
Wix eCommerce 33 0.00%
Shopify, Magento 27 0.00%

All Stores Distribution

Shopify holds 99.2% share of all American Express e-commerce stores (1,574,843) , with Custom at 0.4% and WooCommerce at 0.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 99.2%

1,574,843 stores

5,772 stores

3,223 stores

1,338 stores

676 stores

411 stores

76 stores

75 stores

73 stores

72 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in American Express
Platform Total Stores Percentage
Shopify 1574843 99.25%
Custom 5772 0.36%
WooCommerce 3223 0.20%
Zoorix, Shopify 1338 0.08%
EasyStore 676 0.04%
OpenCart 411 0.03%
UpsellPlus, Shopify 76 0.00%
TargetBay, Shopify 75 0.00%
Magento 73 0.00%
PrestaShop 72 0.00%
BinderPOS, Shopify 54 0.00%
EC-CUBE 48 0.00%
BigCommerce, Shopify 36 0.00%
Wix eCommerce 42 0.00%
Shopify, Magento 32 0.00%

Categories Distribution

Clothing & Accessories leads with 33.4% of all stores (331,707 stores) , followed by Health & Beauty (17.0%) and Jewelry & Watches (8.4%) .

Top 10 Categories

Clothing & Accessories 33.4%

331,707 stores

Health & Beauty 17.0%

169,412 stores

Jewelry & Watches 8.4%

83,142 stores

Food & Beverages 7.4%

73,834 stores

Home & Garden 5.1%

50,832 stores

Arts & Entertainment 4.6%

46,064 stores

Electronics & Technology 4.0%

39,744 stores

Gifts & Special Occasions 3.7%

36,787 stores

Sporting Goods & Outdoor Gear 3.2%

31,786 stores

Furniture & Home Decor 3.1%

31,112 stores

Visual Distribution

Distribution of top 10 American Express store categories (November 2025)
Distribution of categories in American Express e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 331707 33.38%
Health & Beauty 169412 17.05%
Jewelry & Watches 83142 8.37%
Food & Beverages 73834 7.43%
Home & Garden 50832 5.12%
Arts & Entertainment 46064 4.64%
Electronics & Technology 39744 4.00%
Gifts & Special Occasions 36787 3.70%
Sporting Goods & Outdoor Gear 31786 3.20%
Furniture & Home Decor 31112 3.13%
Pets & Pet Supplies 29833 3.00%
Vehicles & Parts 22679 2.28%
Toys & Games 19681 1.98%
Baby & Toddler 15306 1.54%
Collectibles & Hobbies 11702 1.18%

Shipping Carriers Distribution

USPS leads with 21.8% among AI-verified physical stores (71,449 stores) , followed by UPS (19.2%) and DHL (16.8%) .

Base: 219,873 AI-verified physical stores with detectable shipping carriers (13.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 21.8%

71,449 stores

UPS 19.2%

62,879 stores

DHL 16.8%

55,069 stores

FedEx 11.3%

36,950 stores

20,772 stores

DPD 4.7%

15,505 stores

14,393 stores

GLS 2.7%

8,764 stores

8,655 stores

7,376 stores

Visual Distribution

Distribution of top 10 American Express shipping carriers (November 2025)
Distribution of shipping carriers in American Express e-commerce stores
Shipping Carrier Store Count Market Share
USPS 71449 21.83%
UPS 62879 19.21%
DHL 55069 16.83%
FedEx 36950 11.29%
Royal Mail 20772 6.35%
DPD 15505 4.74%
Australia Post 14393 4.40%
GLS 8764 2.68%
Canada Post 8655 2.64%
Colissimo 7376 2.25%
Correios 5838 1.78%
Hermes 5268 1.61%
La Poste 4865 1.49%
PostNL 4858 1.48%
Mondial Relay 4614 1.41%

Store Launch Timeline

Over the past 12 months, 396,570 new stores were launched in American Express , with the highest activity in 2025-10 (39,912 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.1%

39,912 stores launched

2025-09 11.1%

44,006 stores launched

2025-08 12.3%

48,617 stores launched

2025-07 11.9%

47,379 stores launched

2025-06 9.4%

37,323 stores launched

2025-05 9.7%

38,383 stores launched

2025-04 8.0%

31,913 stores launched

2025-03 7.5%

29,780 stores launched

2025-02 6.3%

24,958 stores launched

2025-01 6.4%

25,505 stores launched

2024-12 4.8%

18,937 stores launched

2024-11 2.5%

9,857 stores launched

Monthly Trend

Monthly store launches in American Express (November 2025)
Monthly store launches in American Express over the past 12 months
Month Stores Launched Percentage
2025-10 39912 10.06%
2025-09 44006 11.10%
2025-08 48617 12.26%
2025-07 47379 11.95%
2025-06 37323 9.41%
2025-05 38383 9.68%
2025-04 31913 8.05%
2025-03 29780 7.51%
2025-02 24958 6.29%
2025-01 25505 6.43%
2024-12 18937 4.78%
2024-11 9857 2.49%

Active Stores by Launch Year

Currently, 1,269,966 active stores in American Express are tracked in our database , with the most stores launched in 2025 (368,800 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 29.0%

368,800 active stores

2024 14.5%

183,739 active stores

2023 9.8%

124,984 active stores

2022 7.3%

92,859 active stores

2021 7.5%

95,869 active stores

2020 7.0%

88,612 active stores

2019 3.9%

49,973 active stores

2018 3.8%

48,691 active stores

2017 2.7%

34,585 active stores

2016 1.5%

19,281 active stores

2015 1.4%

17,234 active stores

2014 1.5%

18,661 active stores

2013 1.9%

24,640 active stores

2012 1.0%

12,547 active stores

2011 1.2%

15,334 active stores

Distribution by Launch Year

Active stores in American Express by original launch year (November 2025)
Active stores in American Express by launch year
Launch Year Active Stores Percentage
2025 368800 29.04%
2024 183739 14.47%
2023 124984 9.84%
2022 92859 7.31%
2021 95869 7.55%
2020 88612 6.98%
2019 49973 3.93%
2018 48691 3.83%
2017 34585 2.72%
2016 19281 1.52%
2015 17234 1.36%
2014 18661 1.47%
2013 24640 1.94%
2012 12547 0.99%
2011 15334 1.21%
2010 10336 0.81%
2009 8819 0.69%
2008 7294 0.57%
2007 6600 0.52%
2006 4867 0.38%
2005 4551 0.36%
2004 6810 0.54%
2003 4860 0.38%
2002 4165 0.33%
2001 5153 0.41%
2000 3533 0.28%
1999 2977 0.23%
1998 2070 0.16%
1997 1109 0.09%
1996 818 0.06%
1995 195 0.02%

Social Media Usage

Instagram leads with 34.7% among stores with at least one detectable social profile (722,702 stores) , followed by Facebook (25.9%) and TikTok (13.4%) .

Base: 934,384 stores with any detectable social profile (58.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.7%

722,702 stores

Facebook 25.9%

539,306 stores

TikTok 13.4%

280,045 stores

YouTube 8.9%

185,184 stores

Pinterest 7.2%

149,934 stores

Twitter 5.2%

108,087 stores

X 2.6%

54,624 stores

LinkedIn 1.3%

27,544 stores

WhatsApp 0.6%

12,528 stores

Vimeo 0.2%

4,111 stores

Visual Distribution

Distribution of social media platforms in American Express (November 2025)
Distribution of social media platforms in American Express e-commerce stores
Social Platform Store Count Market Share
Instagram 722702 34.68%
Facebook 539306 25.88%
TikTok 280045 13.44%
YouTube 185184 8.89%
Pinterest 149934 7.19%
Twitter 108087 5.19%
X 54624 2.62%
LinkedIn 27544 1.32%
WhatsApp 12528 0.60%
Vimeo 4111 0.20%

Geographic Distribution

United States leads with 49.7% (586,821 AI-verified stores) , followed by United Kingdom (10.6%) and Australia (6.2%) .

Base: 1,180,676 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

586,821 AI-verified stores

125,561 AI-verified stores

73,173 AI-verified stores

67,827 AI-verified stores

57,217 AI-verified stores

49,632 AI-verified stores

Italy 2.7%

31,803 AI-verified stores

31,336 AI-verified stores

Spain 2.4%

28,160 AI-verified stores

Japan 1.9%

21,938 AI-verified stores

Visual Distribution

Geographic distribution of stores using American Express (November 2025)
Geographic distribution of stores using American Express
Country AI-Verified Store Count Market Share
United States 586821 49.70%
United Kingdom 125561 10.63%
Australia 73173 6.20%
Canada 67827 5.74%
France 57217 4.85%
Germany 49632 4.20%
Italy 31803 2.69%
Netherlands 31336 2.65%
Spain 28160 2.39%
Japan 21938 1.86%
Hong Kong 15956 1.35%
Brazil 14498 1.23%
India 12664 1.07%
Sweden 12534 1.06%
New Zealand 12182 1.03%
Switzerland 9457 0.80%
Mexico 8658 0.73%
Belgium 7517 0.64%
United Arab Emirates 6925 0.59%
Ireland 6817 0.58%

Dataset Coverage

Field Rows count Coverage
Website 1.6m 100.00%
Emails 671.4k 42.29%
Phones 132.9k 8.37%
Ecommerce platform 1.6m 99.99%
Couriers 219.9k 13.85%
Payment Providers 211.8k 13.34%
Categories 1.1m 68.34%
Social Media 934.4k 58.86%

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Frequently Asked Questions

What data is included in the American Express E-commerce Database?

Our database covers over 1.3m American Express physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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