Online Stores Using American Express
Explore 1.6m verified e-commerce stores with American Express detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 2.4m domains. 1.6m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.6m verified active stores out of 2.4m detected · 66.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 76.2% of stores with physical delivery (1,189,051 stores) , followed by Custom (7.7%) and WooCommerce (7.7%) .
Base: 1,561,358 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,189,051 stores
119,785 stores
119,605 stores
15,286 stores
11,821 stores
11,164 stores
10,831 stores
9,741 stores
8,196 stores
7,893 stores
Visual Distribution
1,189,051 stores
119,785 stores
119,605 stores
15,286 stores
11,821 stores
11,164 stores
10,831 stores
9,741 stores
8,196 stores
7,893 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1189051 | 76.15% |
| Custom | 119785 | 7.67% |
| WooCommerce | 119605 | 7.66% |
| Wix eCommerce | 15286 | 0.98% |
| Sellvia Platform | 11821 | 0.76% |
| PrestaShop | 11164 | 0.72% |
| BigCommerce | 10831 | 0.69% |
| OpenCart | 9741 | 0.62% |
| Magento | 8196 | 0.52% |
| Cafe24 | 7893 | 0.51% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 77.1% share of detected American Express e-commerce signals (1,821,663) , with Custom at 5.1% and WooCommerce at 6.8% (October 2026) .
Base: 2,364,066 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,821,663 websites
121,349 websites
161,154 websites
35,943 websites
57,087 websites
11,762 websites
24,269 websites
11,000 websites
9,158 websites
8,467 websites
Visual Distribution
1,821,663 websites
121,349 websites
161,154 websites
35,943 websites
57,087 websites
11,762 websites
24,269 websites
11,000 websites
9,158 websites
8,467 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1821663 | 77.06% |
| Custom | 121349 | 5.13% |
| WooCommerce | 161154 | 6.82% |
| Wix eCommerce | 35943 | 1.52% |
| Sellvia Platform | 57087 | 2.41% |
| PrestaShop | 11762 | 0.50% |
| BigCommerce | 24269 | 1.03% |
| OpenCart | 11000 | 0.47% |
| Magento | 9158 | 0.39% |
| Cafe24 | 8467 | 0.36% |
Categories Distribution
Clothing & Accessories stores with 19.8% of all stores (309,668 stores) , followed by Health & Beauty (15.6%) and Sporting Goods & Outdoor Gear (8.4%) .
Base: 1,561,358 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
309,668 stores
243,030 stores
130,614 stores
116,431 stores
78,854 stores
75,467 stores
72,533 stores
71,250 stores
61,170 stores
41,506 stores
Visual Distribution
309,668 stores
243,030 stores
130,614 stores
116,431 stores
78,854 stores
75,467 stores
72,533 stores
71,250 stores
61,170 stores
41,506 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 309668 | 19.83% |
| Health & Beauty | 243030 | 15.57% |
| Sporting Goods & Outdoor Gear | 130614 | 8.37% |
| Food & Beverages | 116431 | 7.46% |
| Toys & Games | 78854 | 5.05% |
| Home & Garden | 75467 | 4.83% |
| Arts & Entertainment | 72533 | 4.65% |
| Jewelry & Watches | 71250 | 4.56% |
| Gifts & Special Occasions | 61170 | 3.92% |
| Electronics & Technology | 41506 | 2.66% |
Shipping Carriers Distribution
USPS accounts for 24.2% of displayed detection occurrences (241,090 occurrences) , followed by UPS (21.7%) and DHL (17.4%) .
Base: 995,589 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
241,090 occurrences
215,859 occurrences
173,014 occurrences
141,073 occurrences
52,281 occurrences
48,668 occurrences
33,949 occurrences
33,117 occurrences
29,276 occurrences
27,262 occurrences
Visual Distribution
241,090 occurrences
215,859 occurrences
173,014 occurrences
141,073 occurrences
52,281 occurrences
48,668 occurrences
33,949 occurrences
33,117 occurrences
29,276 occurrences
27,262 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 241090 | 24.22% |
| UPS | 215859 | 21.68% |
| DHL | 173014 | 17.38% |
| FedEx | 141073 | 14.17% |
| Royal Mail | 52281 | 5.25% |
| DPD | 48668 | 4.89% |
| Australia Post | 33949 | 3.41% |
| GLS | 33117 | 3.33% |
| Colissimo | 29276 | 2.94% |
| Canada Post | 27262 | 2.74% |
Store Launch Timeline
Over the past 12 months, 340,496 new stores were launched in American Express , with the highest activity in 2026-09 (54,434 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54,434 stores launched
44,966 stores launched
38,751 stores launched
34,910 stores launched
29,923 stores launched
26,901 stores launched
25,644 stores launched
20,423 stores launched
21,915 stores launched
19,405 stores launched
19,588 stores launched
3,636 stores launched
Monthly Trend
16.0% of last 12 months
13.2% of last 12 months
11.4% of last 12 months
10.3% of last 12 months
8.8% of last 12 months
7.9% of last 12 months
7.5% of last 12 months
6.0% of last 12 months
6.4% of last 12 months
5.7% of last 12 months
5.8% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 54434 | 15.99% |
| 2026-08 | 44966 | 13.21% |
| 2026-07 | 38751 | 11.38% |
| 2026-06 | 34910 | 10.25% |
| 2026-05 | 29923 | 8.79% |
| 2026-04 | 26901 | 7.90% |
| 2026-03 | 25644 | 7.53% |
| 2026-02 | 20423 | 6.00% |
| 2026-01 | 21915 | 6.44% |
| 2025-12 | 19405 | 5.70% |
| 2025-11 | 19588 | 5.75% |
| 2025-10 | 3636 | 1.07% |
Active Stores by Launch Year
Currently, 1,544,498 active stores in American Express are tracked in our database , with the most stores launched in 2026 (312,239 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
312,239 active stores
205,869 active stores
154,975 active stores
118,841 active stores
94,545 active stores
101,435 active stores
99,521 active stores
61,204 active stores
61,294 active stores
52,025 active stores
28,097 active stores
25,454 active stores
26,357 active stores
32,973 active stores
19,573 active stores
Distribution by Launch Year
20.2% of tracked active stores
13.3% of tracked active stores
10.0% of tracked active stores
7.7% of tracked active stores
6.1% of tracked active stores
6.6% of tracked active stores
6.4% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
3.4% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 312239 | 20.22% |
| 2025 | 205869 | 13.33% |
| 2024 | 154975 | 10.03% |
| 2023 | 118841 | 7.69% |
| 2022 | 94545 | 6.12% |
| 2021 | 101435 | 6.57% |
| 2020 | 99521 | 6.44% |
| 2019 | 61204 | 3.96% |
| 2018 | 61294 | 3.97% |
| 2017 | 52025 | 3.37% |
| 2016 | 28097 | 1.82% |
| 2015 | 25454 | 1.65% |
| 2014 | 26357 | 1.71% |
| 2013 | 32973 | 2.13% |
| 2012 | 19573 | 1.27% |
Geographic Distribution
United States stores with 40.7% (636,240 active verified stores) , followed by United Kingdom (8.3%) and Germany (5.0%) .
Base: 1,561,358 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
636,240 active verified stores
129,073 active verified stores
77,816 active verified stores
71,944 active verified stores
68,069 active verified stores
66,391 active verified stores
48,864 active verified stores
45,137 active verified stores
35,973 active verified stores
31,666 active verified stores
Visual Distribution
636,240 active verified stores
129,073 active verified stores
77,816 active verified stores
71,944 active verified stores
68,069 active verified stores
66,391 active verified stores
48,864 active verified stores
45,137 active verified stores
35,973 active verified stores
31,666 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 636240 | 40.75% |
| United Kingdom | 129073 | 8.27% |
| Germany | 77816 | 4.98% |
| Australia | 71944 | 4.61% |
| France | 68069 | 4.36% |
| Canada | 66391 | 4.25% |
| Japan | 48864 | 3.13% |
| Italy | 45137 | 2.89% |
| Spain | 35973 | 2.30% |
| Netherlands | 31666 | 2.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Toys & Games
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify
Shopify - Toys & Games
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.4m | 100.00% |
| Emails | 1.5m | 65.02% |
| Phones | 929.5k | 39.32% |
| Ecommerce platform | 2.3m | 99.17% |
| Couriers | 770.1k | 32.57% |
| Payment Providers | 2.4m | 100.00% |
| Categories | 1.9m | 82.00% |
| Social Media | 1.6m | 66.33% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the American Express e-commerce landscape:
Analyze 1.6m verified e-commerce stores on American Express - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the American Express e-commerce intelligence?
-
We track 1.6m verified American Express e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.4% of displayed detection occurrences (882,806 occurrences) , followed by Facebook (27.3%) and TikTok (11.0%) .
Base: 2,642,126 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
882,806 occurrences
721,958 occurrences
289,971 occurrences
268,601 occurrences
177,277 occurrences
142,348 occurrences
65,028 occurrences
59,551 occurrences
29,220 occurrences
5,366 occurrences
Visual Distribution
882,806 occurrences
721,958 occurrences
289,971 occurrences
268,601 occurrences
177,277 occurrences
142,348 occurrences
65,028 occurrences
59,551 occurrences
29,220 occurrences
5,366 occurrences