American Express Payment Provider Usage Database

Explore 1.2m verified e-commerce stores accepting American Express. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 1.3m domains. 1.2m verified as active stores with physical delivery.

· · Next full refresh: May 2026

1.2m verified active stores out of 1.3m detected · 95.0% verification rate

E-commerce Platforms Distribution

Shopify leads with 98.6% of stores with physical delivery (1,212,618 stores) , followed by Custom (0.2%) and WooCommerce (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 98.6%

1,212,618 stores

2,946 stores

2,869 stores

1,701 stores

1,653 stores

1,536 stores

1,494 stores

893 stores

813 stores

661 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in American Express
Platform Stores with Physical Delivery Percentage
Shopify 1212618 98.61%
Custom 2946 0.24%
WooCommerce 2869 0.23%
Shopify, Shopoe 1701 0.14%
Shopify, Dropshipt 1653 0.13%
Shopoe, Shopify 1536 0.12%
Dropshipt, Shopify 1494 0.12%
Shopify, Opus Cart 893 0.07%
Opus Cart, Shopify 813 0.07%
EasyStore 661 0.05%
Anifit, Shopify 610 0.05%
Shopify, Anifit 602 0.05%
Shopify, Instasell 448 0.04%
Instasell, Shopify 425 0.03%
OpenCart 399 0.03%

Categories Distribution

Clothing & Accessories leads with 23.8% of all stores (250,232 stores) , followed by Health & Beauty (20.0%) and Sporting Goods & Outdoor Gear (9.6%) .

Base: 1,051,477 AI-verified stores with physical delivery and detected product categories (85.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 23.8%

250,232 stores

Health & Beauty 20.0%

210,125 stores

Sporting Goods & Outdoor Gear 9.6%

100,648 stores

Food & Beverages 8.7%

91,275 stores

Toys & Games 6.7%

70,751 stores

Arts & Entertainment 5.6%

58,506 stores

Jewelry & Watches 5.6%

58,357 stores

Home & Garden 4.8%

50,634 stores

Gifts & Special Occasions 4.2%

44,366 stores

Electronics & Technology 2.5%

25,817 stores

Visual Distribution

Distribution of top 10 American Express store categories (April 2026)
Distribution of categories in American Express e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 250232 23.80%
Health & Beauty 210125 19.98%
Sporting Goods & Outdoor Gear 100648 9.57%
Food & Beverages 91275 8.68%
Toys & Games 70751 6.73%
Arts & Entertainment 58506 5.56%
Jewelry & Watches 58357 5.55%
Home & Garden 50634 4.82%
Gifts & Special Occasions 44366 4.22%
Electronics & Technology 25817 2.46%
Furniture & Home Decor 21422 2.04%
Vehicles & Parts 20762 1.97%
Pets & Pet Supplies 17484 1.66%
Tools & Hardware 16954 1.61%
Business & Industrial 14144 1.35%

Shipping Carriers Distribution

DHL leads with 19.3% among AI-verified physical stores (14,300 stores) , followed by UPS (18.9%) and USPS (18.5%) .

Base: 50,952 AI-verified physical stores with detectable shipping carriers (3.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.3%

14,300 stores

UPS 18.9%

13,972 stores

USPS 18.5%

13,660 stores

FedEx 11.6%

8,574 stores

4,859 stores

DPD 5.1%

3,762 stores

2,736 stores

GLS 3.1%

2,284 stores

1,793 stores

1,754 stores

Visual Distribution

Distribution of top 10 American Express shipping carriers (April 2026)
Distribution of shipping carriers in American Express e-commerce stores
Shipping Carrier Store Count Market Share
DHL 14300 19.32%
UPS 13972 18.88%
USPS 13660 18.45%
FedEx 8574 11.58%
Royal Mail 4859 6.56%
DPD 3762 5.08%
Australia Post 2736 3.70%
GLS 2284 3.09%
Canada Post 1793 2.42%
Correios 1754 2.37%
Colissimo 1725 2.33%
Mondial Relay 1246 1.68%
Hermes 1228 1.66%
PostNL 1129 1.53%
La Poste 998 1.35%

Store Launch Timeline

Over the past 12 months, 287,200 new stores were launched in American Express , with the highest activity in 2026-03 (33,865 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 11.8%

33,865 stores launched

2026-02 9.6%

27,606 stores launched

2026-01 10.9%

31,251 stores launched

2025-12 8.7%

25,062 stores launched

2025-11 7.9%

22,648 stores launched

2025-10 8.3%

23,712 stores launched

2025-09 8.0%

22,930 stores launched

2025-08 8.2%

23,508 stores launched

2025-07 8.1%

23,173 stores launched

2025-06 6.9%

19,883 stores launched

2025-05 7.7%

22,052 stores launched

2025-04 4.0%

11,510 stores launched

Monthly Trend

Monthly store launches in American Express (April 2026)
Monthly store launches in American Express over the past 12 months
Month Stores Launched Percentage
2026-03 33865 11.79%
2026-02 27606 9.61%
2026-01 31251 10.88%
2025-12 25062 8.73%
2025-11 22648 7.89%
2025-10 23712 8.26%
2025-09 22930 7.98%
2025-08 23508 8.19%
2025-07 23173 8.07%
2025-06 19883 6.92%
2025-05 22052 7.68%
2025-04 11510 4.01%

Active Stores by Launch Year

Currently, 1,222,842 active stores in American Express are tracked in our database , with the most stores launched in 2026 (92,913 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.6%

92,913 active stores

2025 21.1%

258,504 active stores

2024 13.5%

165,253 active stores

2023 9.7%

118,814 active stores

2022 7.4%

90,576 active stores

2021 7.6%

92,336 active stores

2020 7.1%

87,035 active stores

2019 4.1%

50,467 active stores

2018 4.0%

48,579 active stores

2017 2.9%

35,944 active stores

2016 1.6%

19,249 active stores

2015 1.4%

17,431 active stores

2014 1.5%

18,740 active stores

2013 2.0%

23,850 active stores

2012 1.0%

12,771 active stores

Distribution by Launch Year

Active stores in American Express by original launch year (April 2026)
Active stores in American Express by launch year
Launch Year Active Stores Percentage
2026 92913 7.60%
2025 258504 21.14%
2024 165253 13.51%
2023 118814 9.72%
2022 90576 7.41%
2021 92336 7.55%
2020 87035 7.12%
2019 50467 4.13%
2018 48579 3.97%
2017 35944 2.94%
2016 19249 1.57%
2015 17431 1.43%
2014 18740 1.53%
2013 23850 1.95%
2012 12771 1.04%
2011 14613 1.20%
2010 10398 0.85%
2009 9106 0.74%
2008 7291 0.60%
2007 6623 0.54%
2006 5005 0.41%
2005 4704 0.38%
2004 6773 0.55%
2003 4971 0.41%
2002 4259 0.35%
2001 5192 0.42%
2000 3774 0.31%
1999 3210 0.26%
1998 2193 0.18%
1997 1184 0.10%
1996 876 0.07%
1995 208 0.02%

Social Media Usage

Instagram leads with 34.5% among stores with at least one detectable social profile (725,311 stores) , followed by Facebook (26.6%) and TikTok (13.0%) .

Base: 832,844 stores with any detectable social profile (64.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.5%

725,311 stores

Facebook 26.6%

559,218 stores

TikTok 13.0%

272,086 stores

YouTube 9.8%

204,897 stores

Pinterest 6.5%

137,302 stores

Twitter 5.3%

112,210 stores

LinkedIn 1.7%

36,143 stores

X 1.7%

35,630 stores

WhatsApp 0.6%

12,748 stores

Vimeo 0.2%

4,419 stores

Visual Distribution

Distribution of social media platforms in American Express (April 2026)
Distribution of social media platforms in American Express e-commerce stores
Social Platform Store Count Market Share
Instagram 725311 34.54%
Facebook 559218 26.63%
TikTok 272086 12.96%
YouTube 204897 9.76%
Pinterest 137302 6.54%
Twitter 112210 5.34%
LinkedIn 36143 1.72%
X 35630 1.70%
WhatsApp 12748 0.61%
Vimeo 4419 0.21%

Geographic Distribution

United States leads with 49.4% (556,443 AI-verified stores) , followed by United Kingdom (10.6%) and Australia (6.2%) .

Base: 1,127,179 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

556,443 AI-verified stores

118,982 AI-verified stores

69,526 AI-verified stores

64,292 AI-verified stores

59,334 AI-verified stores

51,294 AI-verified stores

Italy 2.7%

30,695 AI-verified stores

28,469 AI-verified stores

Spain 2.3%

25,833 AI-verified stores

Japan 2.0%

23,040 AI-verified stores

Visual Distribution

Geographic distribution of stores using American Express (April 2026)
Geographic distribution of stores using American Express
Country AI-Verified Store Count Market Share
United States 556443 49.37%
United Kingdom 118982 10.56%
Australia 69526 6.17%
Canada 64292 5.70%
Germany 59334 5.26%
France 51294 4.55%
Italy 30695 2.72%
Netherlands 28469 2.53%
Spain 25833 2.29%
Japan 23040 2.04%
Hong Kong 17410 1.54%
New Zealand 11994 1.06%
Sweden 11775 1.04%
Switzerland 9924 0.88%
Brazil 9893 0.88%
India 9845 0.87%
Mexico 8210 0.73%
Belgium 6882 0.61%
United Arab Emirates 6779 0.60%
Ireland 6559 0.58%

Data Coverage

Field Rows count Coverage
Website 1.3m 100.00%
Emails 261.6k 20.17%
Phones 125.2k 9.65%
Ecommerce platform 1.3m 100.00%
Couriers 51.0k 3.93%
Payment Providers 52.2k 4.02%
Categories 1.1m 84.03%
Social Media 832.8k 64.20%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the American Express e-commerce landscape:

Analyze 1.2m verified e-commerce stores on American Express - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across American Express e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the American Express e-commerce intelligence?

We track 1.2m verified American Express e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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