American Express Payment Provider Usage Database

Explore 1.6m e-commerce stores accepting American Express. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 99.5% of stores with physical delivery (1,567,091 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.5%

1,567,091 stores

2,876 stores

2,707 stores

646 stores

640 stores

610 stores

493 stores

73 stores

70 stores

53 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in American Express
Platform Stores with Physical Delivery Percentage
Shopify 1567091 99.47%
WooCommerce 2876 0.18%
Custom 2707 0.17%
EasyStore 646 0.04%
Shopify, Zoorix 640 0.04%
Zoorix, Shopify 610 0.04%
OpenCart 493 0.03%
PrestaShop 73 0.00%
Magento 70 0.00%
EC-CUBE 53 0.00%
Shopify, TargetBay 40 0.00%
Wix eCommerce 36 0.00%
Shopify, UpsellPlus 34 0.00%
TargetBay, Shopify 33 0.00%
Shopify, BinderPOS 29 0.00%

All Stores Distribution

Shopify holds 99.5% share of all American Express e-commerce stores (1,594,119) , with WooCommerce at 0.2% and Custom at 0.2% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 99.5%

1,594,119 stores

3,251 stores

2,707 stores

704 stores

643 stores

615 stores

494 stores

77 stores

72 stores

53 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in American Express
Platform Total Stores Percentage
Shopify 1594119 99.45%
WooCommerce 3251 0.20%
Custom 2707 0.17%
EasyStore 704 0.04%
Shopify, Zoorix 643 0.04%
Zoorix, Shopify 615 0.04%
OpenCart 494 0.03%
PrestaShop 77 0.00%
Magento 72 0.00%
EC-CUBE 53 0.00%
Shopify, TargetBay 40 0.00%
Wix eCommerce 44 0.00%
Shopify, UpsellPlus 34 0.00%
TargetBay, Shopify 33 0.00%
Shopify, BinderPOS 29 0.00%

Categories Distribution

Clothing & Accessories leads with 33.1% of all stores (354,535 stores) , followed by Health & Beauty (18.1%) and Jewelry & Watches (8.0%) .

Top 10 Categories

Clothing & Accessories 33.1%

354,535 stores

Health & Beauty 18.1%

194,037 stores

Jewelry & Watches 8.0%

85,588 stores

Food & Beverages 7.4%

79,809 stores

Home & Garden 4.9%

52,836 stores

Arts & Entertainment 4.6%

49,108 stores

Electronics & Technology 4.3%

45,726 stores

Gifts & Special Occasions 3.5%

37,962 stores

Furniture & Home Decor 3.1%

33,023 stores

Pets & Pet Supplies 3.1%

33,013 stores

Visual Distribution

Distribution of top 10 American Express store categories (January 2026)
Distribution of categories in American Express e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 354535 33.07%
Health & Beauty 194037 18.10%
Jewelry & Watches 85588 7.98%
Food & Beverages 79809 7.44%
Home & Garden 52836 4.93%
Arts & Entertainment 49108 4.58%
Electronics & Technology 45726 4.27%
Gifts & Special Occasions 37962 3.54%
Furniture & Home Decor 33023 3.08%
Pets & Pet Supplies 33013 3.08%
Sporting Goods & Outdoor Gear 32720 3.05%
Vehicles & Parts 22953 2.14%
Toys & Games 21095 1.97%
Baby & Toddler 15366 1.43%
Books & Media 14212 1.33%

Shipping Carriers Distribution

USPS leads with 21.3% among AI-verified physical stores (76,574 stores) , followed by UPS (19.2%) and DHL (17.3%) .

Base: 230,050 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 21.3%

76,574 stores

UPS 19.2%

68,982 stores

DHL 17.3%

62,272 stores

FedEx 11.3%

40,579 stores

22,360 stores

DPD 5.0%

17,812 stores

15,347 stores

GLS 2.8%

9,946 stores

9,030 stores

8,345 stores

Visual Distribution

Distribution of top 10 American Express shipping carriers (January 2026)
Distribution of shipping carriers in American Express e-commerce stores
Shipping Carrier Store Count Market Share
USPS 76574 21.30%
UPS 68982 19.18%
DHL 62272 17.32%
FedEx 40579 11.29%
Royal Mail 22360 6.22%
DPD 17812 4.95%
Australia Post 15347 4.27%
GLS 9946 2.77%
Canada Post 9030 2.51%
Colissimo 8345 2.32%
Hermes 6165 1.71%
Correios 6156 1.71%
La Poste 5467 1.52%
PostNL 5335 1.48%
Mondial Relay 5198 1.45%

Store Launch Timeline

Over the past 12 months, 518,599 new stores were launched in American Express , with the highest activity in 2025-12 (35,570 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.9%

35,570 stores launched

2025-11 7.1%

36,782 stores launched

2025-10 8.6%

44,499 stores launched

2025-09 9.2%

47,584 stores launched

2025-08 10.1%

52,464 stores launched

2025-07 11.0%

56,894 stores launched

2025-06 8.7%

45,018 stores launched

2025-05 10.1%

52,470 stores launched

2025-04 9.1%

47,272 stores launched

2025-03 9.5%

49,018 stores launched

2025-02 7.0%

36,529 stores launched

2025-01 2.8%

14,499 stores launched

Monthly Trend

Monthly store launches in American Express (January 2026)
Monthly store launches in American Express over the past 12 months
Month Stores Launched Percentage
2025-12 35570 6.86%
2025-11 36782 7.09%
2025-10 44499 8.58%
2025-09 47584 9.18%
2025-08 52464 10.12%
2025-07 56894 10.97%
2025-06 45018 8.68%
2025-05 52470 10.12%
2025-04 47272 9.12%
2025-03 49018 9.45%
2025-02 36529 7.04%
2025-01 14499 2.80%

Active Stores by Launch Year

Currently, 1,563,648 active stores in American Express are tracked in our database , with the most stores launched in 2026 (207 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

207 active stores

2025 34.3%

535,609 active stores

2024 13.7%

213,483 active stores

2023 9.2%

144,061 active stores

2022 6.8%

106,421 active stores

2021 6.9%

108,505 active stores

2020 6.4%

99,418 active stores

2019 3.6%

56,757 active stores

2018 3.5%

55,232 active stores

2017 2.5%

39,299 active stores

2016 1.4%

21,377 active stores

2015 1.2%

19,113 active stores

2014 1.3%

20,989 active stores

2013 1.8%

27,995 active stores

2012 0.9%

14,083 active stores

Distribution by Launch Year

Active stores in American Express by original launch year (January 2026)
Active stores in American Express by launch year
Launch Year Active Stores Percentage
2026 207 0.01%
2025 535609 34.25%
2024 213483 13.65%
2023 144061 9.21%
2022 106421 6.81%
2021 108505 6.94%
2020 99418 6.36%
2019 56757 3.63%
2018 55232 3.53%
2017 39299 2.51%
2016 21377 1.37%
2015 19113 1.22%
2014 20989 1.34%
2013 27995 1.79%
2012 14083 0.90%
2011 17371 1.11%
2010 11716 0.75%
2009 10016 0.64%
2008 8184 0.52%
2007 7479 0.48%
2006 5533 0.35%
2005 5139 0.33%
2004 7762 0.50%
2003 5509 0.35%
2002 4695 0.30%
2001 5802 0.37%
2000 3951 0.25%
1999 3350 0.21%
1998 2258 0.14%
1997 1215 0.08%
1996 913 0.06%
1995 206 0.01%

Social Media Usage

Instagram leads with 35.3% among stores with at least one detectable social profile (840,776 stores) , followed by Facebook (26.1%) and TikTok (13.8%) .

Base: 935,568 stores with any detectable social profile (58.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.3%

840,776 stores

Facebook 26.1%

621,908 stores

TikTok 13.8%

329,264 stores

YouTube 9.2%

219,314 stores

Pinterest 6.4%

153,427 stores

Twitter 5.2%

125,039 stores

X 1.6%

38,530 stores

LinkedIn 1.5%

36,100 stores

WhatsApp 0.6%

15,162 stores

Vimeo 0.2%

4,902 stores

Visual Distribution

Distribution of social media platforms in American Express (January 2026)
Distribution of social media platforms in American Express e-commerce stores
Social Platform Store Count Market Share
Instagram 840776 35.26%
Facebook 621908 26.08%
TikTok 329264 13.81%
YouTube 219314 9.20%
Pinterest 153427 6.43%
Twitter 125039 5.24%
X 38530 1.62%
LinkedIn 36100 1.51%
WhatsApp 15162 0.64%
Vimeo 4902 0.21%

Geographic Distribution

United States leads with 48.5% (695,691 AI-verified stores) , followed by United Kingdom (10.6%) and Australia (6.0%) .

Base: 1,433,371 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

695,691 AI-verified stores

152,509 AI-verified stores

85,806 AI-verified stores

80,892 AI-verified stores

73,587 AI-verified stores

71,500 AI-verified stores

Italy 2.7%

38,874 AI-verified stores

37,697 AI-verified stores

Spain 2.5%

35,673 AI-verified stores

Japan 1.7%

24,482 AI-verified stores

Visual Distribution

Geographic distribution of stores using American Express (January 2026)
Geographic distribution of stores using American Express
Country AI-Verified Store Count Market Share
United States 695691 48.54%
United Kingdom 152509 10.64%
Australia 85806 5.99%
Canada 80892 5.64%
France 73587 5.13%
Germany 71500 4.99%
Italy 38874 2.71%
Netherlands 37697 2.63%
Spain 35673 2.49%
Japan 24482 1.71%
Brazil 20755 1.45%
Hong Kong 19375 1.35%
India 16238 1.13%
Sweden 15993 1.12%
New Zealand 14159 0.99%
Switzerland 12709 0.89%
Mexico 10031 0.70%
Belgium 9387 0.65%
Poland 9336 0.65%
United Arab Emirates 8677 0.61%

Dataset Coverage

Field Rows count Coverage
Website 1.6m 100.00%
Emails 707.3k 44.12%
Phones 131.4k 8.20%
Ecommerce platform 1.6m 100.00%
Couriers 230.1k 14.35%
Payment Providers 222.5k 13.88%
Categories 1.1m 69.39%
Social Media 935.6k 58.35%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the American Express E-commerce Database?

Our database covers over 1.6m American Express physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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