Japan E-commerce Database

Explore 245.0k e-commerce stores in the Japan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 55.7% of stores with physical delivery (133,471 stores) , followed by Shopify (16.2%) and WooCommerce (7.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 55.7%

133,471 stores

Shopify 16.2%

38,897 stores

17,372 stores

BASE 5.8%

13,894 stores

11,495 stores

7,275 stores

6,974 stores

6,802 stores

2,118 stores

1,448 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Japan
Platform Stores with Physical Delivery Percentage
Custom 133471 55.67%
Shopify 38897 16.22%
WooCommerce 17372 7.25%
BASE 13894 5.80%
EC-CUBE 11495 4.79%
Welcart 7275 3.03%
Wix eCommerce 6974 2.91%
MakeShop 6802 2.84%
Ochanoko 2118 0.88%
Raku-uru Cart 1448 0.60%

All Stores Distribution

Custom holds 46.7% share of all Japan e-commerce stores (133,471) , with Shopify at 15.0% and WooCommerce at 10.7% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 46.7%

133,471 stores

Shopify 15.0%

42,727 stores

30,553 stores

BASE 6.1%

17,518 stores

13,463 stores

11,245 stores

25,440 stores

7,386 stores

2,246 stores

1,625 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Japan
Platform Total Stores Percentage
Custom 133471 46.72%
Shopify 42727 14.96%
WooCommerce 30553 10.70%
BASE 17518 6.13%
EC-CUBE 13463 4.71%
Welcart 11245 3.94%
Wix eCommerce 25440 8.91%
MakeShop 7386 2.59%
Ochanoko 2246 0.79%
Raku-uru Cart 1625 0.57%

Categories Distribution

Food & Beverages leads with 24.0% of all stores (37,854 stores) , followed by Clothing & Accessories (19.0%) and Health & Beauty (15.3%) .

Top 10 Categories

Food & Beverages 24.0%

37,854 stores

Clothing & Accessories 19.0%

29,947 stores

Health & Beauty 15.3%

24,113 stores

Home & Garden 5.5%

8,616 stores

Electronics & Technology 5.2%

8,223 stores

Vehicles & Parts 5.2%

8,216 stores

Jewelry & Watches 4.7%

7,399 stores

Arts & Entertainment 4.5%

7,154 stores

Gifts & Special Occasions 3.6%

5,731 stores

Sporting Goods & Outdoor Gear 3.0%

4,755 stores

Visual Distribution

Distribution of top 10 Japan store categories (December 2025)
Distribution of categories in Japan e-commerce stores
Category Number of Stores Percentage
Food & Beverages 37854 23.99%
Clothing & Accessories 29947 18.98%
Health & Beauty 24113 15.28%
Home & Garden 8616 5.46%
Electronics & Technology 8223 5.21%
Vehicles & Parts 8216 5.21%
Jewelry & Watches 7399 4.69%
Arts & Entertainment 7154 4.53%
Gifts & Special Occasions 5731 3.63%
Sporting Goods & Outdoor Gear 4755 3.01%
Furniture & Home Decor 4092 2.59%
Business & Industrial 3330 2.11%
Pets & Pet Supplies 3070 1.95%
Collectibles & Hobbies 2646 1.68%
Toys & Games 2631 1.67%

Payment Providers Distribution

VISA leads with 25.0% among AI-verified physical stores (29,493 stores) , followed by JCB (24.7%) and Amazon Pay (11.5%) .

Base: 53,635 AI-verified physical stores with detectable payment providers (21.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 25.0%

29,493 stores

JCB 24.7%

29,127 stores

13,517 stores

PayPal 11.2%

13,144 stores

8,896 stores

8,102 stores

5,462 stores

5,014 stores

2,330 stores

686 stores

Visual Distribution

Distribution of top 10 Japan payment providers (December 2025)
Distribution of payment providers in Japan e-commerce stores
Payment Provider Store Count Market Share
VISA 29493 25.02%
JCB 29127 24.71%
Amazon Pay 13517 11.47%
PayPal 13144 11.15%
MasterCard 8896 7.55%
American Express 8102 6.87%
Apple Pay 5462 4.63%
Google Pay 5014 4.25%
Stripe Connect 2330 1.98%
DinersClub 686 0.58%
Bolt 665 0.56%
AliPay 625 0.53%
UnionPay 419 0.36%
Paddle 209 0.18%
BitCoin 176 0.15%

Shipping Carriers Distribution

DHL leads with 18.6% among AI-verified physical stores (2,072 stores) , followed by Yamato Japan (14.7%) and UPS (13.9%) .

Base: 8,256 AI-verified physical stores with detectable shipping carriers (3.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.6%

2,072 stores

1,639 stores

UPS 13.9%

1,557 stores

FedEx 12.4%

1,384 stores

1,354 stores

USPS 6.2%

692 stores

532 stores

455 stores

343 stores

TNT 2.2%

244 stores

Visual Distribution

Distribution of top 10 Japan shipping carriers (December 2025)
Distribution of shipping carriers in Japan e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2072 18.56%
Yamato Japan 1639 14.68%
UPS 1557 13.95%
FedEx 1384 12.40%
Japan Post 1354 12.13%
USPS 692 6.20%
Sagawa 532 4.77%
Hermes 455 4.08%
Speedy 343 3.07%
TNT 244 2.19%
GLS 237 2.12%
JX 204 1.83%
TCS 171 1.53%
ePacket 155 1.39%
ASM 124 1.11%

Store Launch Timeline

Over the past 12 months, 26,461 new stores were launched in Japan , with the highest activity in 2025-11 (3,182 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.0%

3,182 stores launched

2025-10 10.1%

2,683 stores launched

2025-09 7.8%

2,059 stores launched

2025-08 7.9%

2,100 stores launched

2025-07 8.4%

2,212 stores launched

2025-06 8.7%

2,303 stores launched

2025-05 8.3%

2,191 stores launched

2025-04 9.0%

2,381 stores launched

2025-03 9.0%

2,370 stores launched

2025-02 7.4%

1,946 stores launched

2025-01 7.4%

1,969 stores launched

2024-12 4.0%

1,065 stores launched

Monthly Trend

Monthly store launches in Japan (December 2025)
Monthly store launches in Japan over the past 12 months
Month Stores Launched Percentage
2025-11 3182 12.03%
2025-10 2683 10.14%
2025-09 2059 7.78%
2025-08 2100 7.94%
2025-07 2212 8.36%
2025-06 2303 8.70%
2025-05 2191 8.28%
2025-04 2381 9.00%
2025-03 2370 8.96%
2025-02 1946 7.35%
2025-01 1969 7.44%
2024-12 1065 4.02%

Active Stores by Launch Year

Currently, 232,106 active stores in Japan are tracked in our database , with the most stores launched in 2025 (25,440 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.0%

25,440 active stores

2024 9.6%

22,377 active stores

2023 8.7%

20,250 active stores

2022 8.7%

20,211 active stores

2021 10.2%

23,662 active stores

2020 9.0%

20,887 active stores

2019 5.6%

12,908 active stores

2018 5.4%

12,553 active stores

2017 4.1%

9,457 active stores

2016 2.6%

6,101 active stores

2015 2.5%

5,876 active stores

2014 2.2%

5,133 active stores

2013 2.7%

6,200 active stores

2012 1.8%

4,213 active stores

2011 1.7%

4,011 active stores

Distribution by Launch Year

Active stores in Japan by original launch year (December 2025)
Active stores in Japan by launch year
Launch Year Active Stores Percentage
2025 25440 10.96%
2024 22377 9.64%
2023 20250 8.72%
2022 20211 8.71%
2021 23662 10.19%
2020 20887 9.00%
2019 12908 5.56%
2018 12553 5.41%
2017 9457 4.07%
2016 6101 2.63%
2015 5876 2.53%
2014 5133 2.21%
2013 6200 2.67%
2012 4213 1.82%
2011 4011 1.73%
2010 4117 1.77%
2009 3993 1.72%
2008 3298 1.42%
2007 3413 1.47%
2006 2718 1.17%
2005 2457 1.06%
2004 2565 1.11%
2003 2102 0.91%
2002 1901 0.82%
2001 2835 1.22%
2000 2159 0.93%
1999 648 0.28%
1998 403 0.17%
1997 123 0.05%
1996 86 0.04%
1995 9 0.00%

Social Media Usage

Instagram leads with 35.5% among stores with at least one detectable social profile (103,384 stores) , followed by Facebook (25.8%) and Twitter (15.7%) .

Base: 134,290 stores with any detectable social profile (54.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.5%

103,384 stores

Facebook 25.8%

75,106 stores

Twitter 15.7%

45,836 stores

YouTube 10.4%

30,356 stores

X 6.8%

19,924 stores

TikTok 2.6%

7,547 stores

Pinterest 1.5%

4,489 stores

LinkedIn 1.0%

2,924 stores

WhatsApp 0.4%

1,174 stores

Vimeo 0.1%

349 stores

Visual Distribution

Distribution of social media platforms in Japan (December 2025)
Distribution of social media platforms in Japan e-commerce stores
Social Platform Store Count Market Share
Instagram 103384 35.52%
Facebook 75106 25.80%
Twitter 45836 15.75%
YouTube 30356 10.43%
X 19924 6.84%
TikTok 7547 2.59%
Pinterest 4489 1.54%
LinkedIn 2924 1.00%
WhatsApp 1174 0.40%
Vimeo 349 0.12%

Dataset Coverage

Field Rows count Coverage
Website 245.0k 100.00%
Emails 92.3k 37.69%
Phones 38.5k 15.70%
Ecommerce platform 245.0k 100.00%
Couriers 8.3k 3.37%
Payment Providers 53.6k 21.89%
Categories 163.0k 66.54%
Social Media 134.3k 54.82%

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Data Format & Delivery

Available Formats

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Delivery Methods

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Use Cases

  • Lead Generation
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Frequently Asked Questions

What data is included in the Japan E-commerce Database?

Our database covers over 245.0k Japan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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