Japan E-commerce Market
Explore 173.8k verified e-commerce stores in the Japan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 243.2k with e-commerce signals. 173.8k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 37.8% of stores with physical delivery (62,541 stores) , followed by Shopify (24.0%) and BASE (9.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,541 stores
39,736 stores
15,627 stores
14,259 stores
11,191 stores
7,162 stores
6,725 stores
4,914 stores
1,863 stores
1,398 stores
Visual Distribution
62,541 stores
39,736 stores
15,627 stores
14,259 stores
11,191 stores
7,162 stores
6,725 stores
4,914 stores
1,863 stores
1,398 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 62541 | 37.81% |
| Shopify | 39736 | 24.02% |
| BASE | 15627 | 9.45% |
| WooCommerce | 14259 | 8.62% |
| EC-CUBE | 11191 | 6.77% |
| Welcart | 7162 | 4.33% |
| MakeShop | 6725 | 4.07% |
| Wix eCommerce | 4914 | 2.97% |
| Ochanoko | 1863 | 1.13% |
| Cafe24 | 1398 | 0.85% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 29.5% share of all Japan e-commerce stores (62,541) , with Shopify at 19.8% and BASE at 8.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
62,541 stores
42,041 stores
17,844 stores
29,968 stores
12,458 stores
11,833 stores
7,117 stores
24,518 stores
2,016 stores
1,539 stores
Visual Distribution
62,541 stores
42,041 stores
17,844 stores
29,968 stores
12,458 stores
11,833 stores
7,117 stores
24,518 stores
2,016 stores
1,539 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 62541 | 29.52% |
| Shopify | 42041 | 19.84% |
| BASE | 17844 | 8.42% |
| WooCommerce | 29968 | 14.14% |
| EC-CUBE | 12458 | 5.88% |
| Welcart | 11833 | 5.58% |
| MakeShop | 7117 | 3.36% |
| Wix eCommerce | 24518 | 11.57% |
| Ochanoko | 2016 | 0.95% |
| Cafe24 | 1539 | 0.73% |
Categories Distribution
Food & Beverages stores with 27.7% of all stores (36,258 stores) , followed by Clothing & Accessories (15.6%) and Health & Beauty (10.4%) .
Base: 130,788 AI-verified stores with physical delivery and detected product categories (75.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
36,258 stores
20,402 stores
13,552 stores
9,142 stores
8,756 stores
8,532 stores
6,021 stores
5,585 stores
4,670 stores
4,451 stores
Visual Distribution
36,258 stores
20,402 stores
13,552 stores
9,142 stores
8,756 stores
8,532 stores
6,021 stores
5,585 stores
4,670 stores
4,451 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 36258 | 27.72% |
| Clothing & Accessories | 20402 | 15.60% |
| Health & Beauty | 13552 | 10.36% |
| Sporting Goods & Outdoor Gear | 9142 | 6.99% |
| Arts & Entertainment | 8756 | 6.69% |
| Toys & Games | 8532 | 6.52% |
| Jewelry & Watches | 6021 | 4.60% |
| Home & Garden | 5585 | 4.27% |
| Electronics & Technology | 4670 | 3.57% |
| Business & Industrial | 4451 | 3.40% |
Payment Providers Distribution
VISA stores with 25.7% among AI-verified physical stores (24,164 stores) , followed by JCB (24.8%) and Amazon Pay (14.3%) .
Base: 45,708 AI-verified physical stores with detectable payment providers (26.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
24,164 stores
23,355 stores
13,487 stores
12,589 stores
7,262 stores
5,993 stores
1,981 stores
1,924 stores
1,562 stores
552 stores
Visual Distribution
24,164 stores
23,355 stores
13,487 stores
12,589 stores
7,262 stores
5,993 stores
1,981 stores
1,924 stores
1,562 stores
552 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 24164 | 25.66% |
| JCB | 23355 | 24.80% |
| Amazon Pay | 13487 | 14.32% |
| PayPal | 12589 | 13.37% |
| MasterCard | 7262 | 7.71% |
| American Express | 5993 | 6.36% |
| Stripe Connect | 1981 | 2.10% |
| Apple Pay | 1924 | 2.04% |
| Google Pay | 1562 | 1.66% |
| DinersClub | 552 | 0.59% |
Shipping Carriers Distribution
DHL stores with 19.3% among AI-verified physical stores (1,403 stores) , followed by UPS (16.0%) and FedEx (14.7%) .
Base: 5,013 AI-verified physical stores with detectable shipping carriers (2.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,403 stores
1,163 stores
1,070 stores
822 stores
698 stores
677 stores
321 stores
295 stores
151 stores
148 stores
Visual Distribution
1,403 stores
1,163 stores
1,070 stores
822 stores
698 stores
677 stores
321 stores
295 stores
151 stores
148 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 1403 | 19.30% |
| UPS | 1163 | 16.00% |
| FedEx | 1070 | 14.72% |
| Japan Post | 822 | 11.31% |
| Yamato Japan | 698 | 9.60% |
| USPS | 677 | 9.31% |
| Hermes | 321 | 4.42% |
| Sagawa | 295 | 4.06% |
| TNT | 151 | 2.08% |
| Speedy | 148 | 2.04% |
Store Launch Timeline
Over the past 12 months, 22,714 new stores were launched in Japan , with the highest activity in 2026-04 (3,341 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,341 stores launched
2,976 stores launched
1,624 stores launched
1,539 stores launched
2,272 stores launched
1,701 stores launched
1,937 stores launched
1,630 stores launched
1,552 stores launched
1,687 stores launched
1,678 stores launched
777 stores launched
Monthly Trend
14.7% of last 12 months
13.1% of last 12 months
7.1% of last 12 months
6.8% of last 12 months
10.0% of last 12 months
7.5% of last 12 months
8.5% of last 12 months
7.2% of last 12 months
6.8% of last 12 months
7.4% of last 12 months
7.4% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 3341 | 14.71% |
| 2026-03 | 2976 | 13.10% |
| 2026-02 | 1624 | 7.15% |
| 2026-01 | 1539 | 6.78% |
| 2025-12 | 2272 | 10.00% |
| 2025-11 | 1701 | 7.49% |
| 2025-10 | 1937 | 8.53% |
| 2025-09 | 1630 | 7.18% |
| 2025-08 | 1552 | 6.83% |
| 2025-07 | 1687 | 7.43% |
| 2025-06 | 1678 | 7.39% |
| 2025-05 | 777 | 3.42% |
Active Stores by Launch Year
Currently, 168,930 active stores in Japan are tracked in our database , with the most stores launched in 2026 (9,777 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,777 active stores
18,931 active stores
15,691 active stores
14,088 active stores
14,590 active stores
16,797 active stores
15,121 active stores
7,958 active stores
7,660 active stores
5,970 active stores
4,013 active stores
3,864 active stores
3,354 active stores
4,027 active stores
2,795 active stores
Distribution by Launch Year
5.8% of tracked active stores
11.2% of tracked active stores
9.3% of tracked active stores
8.3% of tracked active stores
8.6% of tracked active stores
9.9% of tracked active stores
9.0% of tracked active stores
4.7% of tracked active stores
4.5% of tracked active stores
3.5% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.4% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9777 | 5.79% |
| 2025 | 18931 | 11.21% |
| 2024 | 15691 | 9.29% |
| 2023 | 14088 | 8.34% |
| 2022 | 14590 | 8.64% |
| 2021 | 16797 | 9.94% |
| 2020 | 15121 | 8.95% |
| 2019 | 7958 | 4.71% |
| 2018 | 7660 | 4.53% |
| 2017 | 5970 | 3.53% |
| 2016 | 4013 | 2.38% |
| 2015 | 3864 | 2.29% |
| 2014 | 3354 | 1.99% |
| 2013 | 4027 | 2.38% |
| 2012 | 2795 | 1.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
Custom - Toys & Games
Wix eCommerce - Jewelry & Watches
Shopify
Custom - Tools & Hardware
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 173.8k | 100.00% |
| Emails | 64.0k | 36.80% |
| Phones | 28.7k | 16.51% |
| Ecommerce platform | 173.8k | 100.00% |
| Couriers | 5.0k | 2.88% |
| Payment Providers | 45.7k | 26.30% |
| Categories | 133.5k | 76.80% |
| Social Media | 100.7k | 57.97% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Japan e-commerce landscape:
Analyze 173.8k verified e-commerce stores in Japan - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Japan e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Japan e-commerce intelligence?
-
We track 173.8k verified Japan e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 38.2% among stores with at least one detectable social profile (84,778 stores) , followed by Facebook (25.0%) and Twitter (13.3%) .
Base: 100,740 stores with any detectable social profile (58.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
84,778 stores
55,480 stores
29,544 stores
22,050 stores
18,232 stores
6,645 stores
3,204 stores
1,365 stores
446 stores
229 stores
Visual Distribution
84,778 stores
55,480 stores
29,544 stores
22,050 stores
18,232 stores
6,645 stores
3,204 stores
1,365 stores
446 stores
229 stores