Japan E-commerce Database

Explore 160.7k e-commerce stores in the Japan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 27.7% of stores with physical delivery (42,991 stores) , followed by Shopify (27.0%) and WooCommerce (10.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 27.7%

42,991 stores

Shopify 27.0%

41,961 stores

16,612 stores

BASE 10.4%

16,112 stores

12,668 stores

7,918 stores

6,870 stores

6,517 stores

2,112 stores

1,549 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Japan
Platform Stores with Physical Delivery Percentage
Custom 42991 27.68%
Shopify 41961 27.02%
WooCommerce 16612 10.70%
BASE 16112 10.37%
EC-CUBE 12668 8.16%
Welcart 7918 5.10%
MakeShop 6870 4.42%
Wix eCommerce 6517 4.20%
Ochanoko 2112 1.36%
Raku-uru Cart 1549 1.00%

All Stores Distribution

Custom holds 22.1% share of all Japan e-commerce stores (42,991) , with Shopify at 22.1% and WooCommerce at 15.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 22.1%

42,991 stores

Shopify 22.1%

43,041 stores

30,263 stores

BASE 9.0%

17,441 stores

13,389 stores

11,156 stores

7,162 stores

25,263 stores

2,253 stores

1,588 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Japan
Platform Total Stores Percentage
Custom 42991 22.10%
Shopify 43041 22.12%
WooCommerce 30263 15.56%
BASE 17441 8.96%
EC-CUBE 13389 6.88%
Welcart 11156 5.73%
MakeShop 7162 3.68%
Wix eCommerce 25263 12.99%
Ochanoko 2253 1.16%
Raku-uru Cart 1588 0.82%

Categories Distribution

Food & Beverages leads with 24.8% of all stores (26,433 stores) , followed by Clothing & Accessories (23.4%) and Health & Beauty (14.9%) .

Top 10 Categories

Food & Beverages 24.8%

26,433 stores

Clothing & Accessories 23.4%

24,939 stores

Health & Beauty 14.9%

15,904 stores

Jewelry & Watches 5.9%

6,294 stores

Home & Garden 4.8%

5,162 stores

Electronics & Technology 4.8%

5,151 stores

Gifts & Special Occasions 3.9%

4,127 stores

Arts & Entertainment 3.8%

4,083 stores

Furniture & Home Decor 2.9%

3,112 stores

Sporting Goods & Outdoor Gear 2.6%

2,807 stores

Visual Distribution

Distribution of top 10 Japan store categories (January 2026)
Distribution of categories in Japan e-commerce stores
Category Number of Stores Percentage
Food & Beverages 26433 24.81%
Clothing & Accessories 24939 23.41%
Health & Beauty 15904 14.93%
Jewelry & Watches 6294 5.91%
Home & Garden 5162 4.84%
Electronics & Technology 5151 4.83%
Gifts & Special Occasions 4127 3.87%
Arts & Entertainment 4083 3.83%
Furniture & Home Decor 3112 2.92%
Sporting Goods & Outdoor Gear 2807 2.63%
Vehicles & Parts 2240 2.10%
Pets & Pet Supplies 1896 1.78%
Toys & Games 1854 1.74%
Collectibles & Hobbies 1484 1.39%
Tools & Hardware 1065 1.00%

Payment Providers Distribution

VISA leads with 24.8% among AI-verified physical stores (27,045 stores) , followed by JCB (23.7%) and PayPal (12.3%) .

Base: 48,880 AI-verified physical stores with detectable payment providers (30.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 24.8%

27,045 stores

JCB 23.7%

25,817 stores

PayPal 12.3%

13,378 stores

12,142 stores

8,176 stores

7,647 stores

5,520 stores

5,148 stores

1,984 stores

585 stores

Visual Distribution

Distribution of top 10 Japan payment providers (January 2026)
Distribution of payment providers in Japan e-commerce stores
Payment Provider Store Count Market Share
VISA 27045 24.82%
JCB 25817 23.70%
PayPal 13378 12.28%
Amazon Pay 12142 11.14%
MasterCard 8176 7.50%
American Express 7647 7.02%
Apple Pay 5520 5.07%
Google Pay 5148 4.73%
Stripe Connect 1984 1.82%
DinersClub 585 0.54%
AliPay 499 0.46%
Bolt 419 0.38%
UnionPay 337 0.31%
Klarna 131 0.12%
Paddle 120 0.11%

Shipping Carriers Distribution

DHL leads with 20.0% among AI-verified physical stores (2,008 stores) , followed by FedEx (13.7%) and Yamato Japan (13.6%) .

Base: 6,826 AI-verified physical stores with detectable shipping carriers (4.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.0%

2,008 stores

FedEx 13.7%

1,380 stores

1,367 stores

1,337 stores

UPS 13.2%

1,333 stores

USPS 6.8%

689 stores

511 stores

373 stores

314 stores

TNT 1.8%

183 stores

Visual Distribution

Distribution of top 10 Japan shipping carriers (January 2026)
Distribution of shipping carriers in Japan e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2008 19.95%
FedEx 1380 13.71%
Yamato Japan 1367 13.58%
Japan Post 1337 13.29%
UPS 1333 13.25%
USPS 689 6.85%
Sagawa 511 5.08%
Hermes 373 3.71%
Speedy 314 3.12%
TNT 183 1.82%
ePacket 150 1.49%
JX 110 1.09%
GLS 106 1.05%
Royal Mail 103 1.02%
DPD 99 0.98%

Store Launch Timeline

Over the past 12 months, 22,160 new stores were launched in Japan , with the highest activity in 2025-12 (3,225 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 14.6%

3,225 stores launched

2025-11 10.2%

2,270 stores launched

2025-10 9.3%

2,058 stores launched

2025-09 7.4%

1,650 stores launched

2025-08 8.0%

1,773 stores launched

2025-07 8.7%

1,928 stores launched

2025-06 8.8%

1,956 stores launched

2025-05 8.2%

1,816 stores launched

2025-04 7.7%

1,702 stores launched

2025-03 7.8%

1,732 stores launched

2025-02 6.5%

1,440 stores launched

2025-01 2.8%

610 stores launched

Monthly Trend

Monthly store launches in Japan (January 2026)
Monthly store launches in Japan over the past 12 months
Month Stores Launched Percentage
2025-12 3225 14.55%
2025-11 2270 10.24%
2025-10 2058 9.29%
2025-09 1650 7.45%
2025-08 1773 8.00%
2025-07 1928 8.70%
2025-06 1956 8.83%
2025-05 1816 8.19%
2025-04 1702 7.68%
2025-03 1732 7.82%
2025-02 1440 6.50%
2025-01 610 2.75%

Active Stores by Launch Year

Currently, 156,249 active stores in Japan are tracked in our database , with the most stores launched in 2026 (36 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

36 active stores

2025 14.7%

22,943 active stores

2024 10.2%

15,908 active stores

2023 9.3%

14,499 active stores

2022 9.4%

14,670 active stores

2021 10.5%

16,447 active stores

2020 9.1%

14,231 active stores

2019 4.6%

7,246 active stores

2018 4.3%

6,763 active stores

2017 3.5%

5,480 active stores

2016 2.3%

3,655 active stores

2015 2.2%

3,459 active stores

2014 1.9%

3,044 active stores

2013 2.4%

3,688 active stores

2012 1.6%

2,559 active stores

Distribution by Launch Year

Active stores in Japan by original launch year (January 2026)
Active stores in Japan by launch year
Launch Year Active Stores Percentage
2026 36 0.02%
2025 22943 14.68%
2024 15908 10.18%
2023 14499 9.28%
2022 14670 9.39%
2021 16447 10.53%
2020 14231 9.11%
2019 7246 4.64%
2018 6763 4.33%
2017 5480 3.51%
2016 3655 2.34%
2015 3459 2.21%
2014 3044 1.95%
2013 3688 2.36%
2012 2559 1.64%
2011 2413 1.54%
2010 2569 1.64%
2009 2417 1.55%
2008 2039 1.30%
2007 2071 1.33%
2006 1588 1.02%
2005 1510 0.97%
2004 1477 0.95%
2003 1246 0.80%
2002 1035 0.66%
2001 1450 0.93%
2000 1154 0.74%
1999 335 0.21%
1998 190 0.12%
1997 72 0.05%
1996 46 0.03%
1995 9 0.01%

Social Media Usage

Instagram leads with 37.5% among stores with at least one detectable social profile (79,042 stores) , followed by Facebook (25.2%) and Twitter (13.5%) .

Base: 94,117 stores with any detectable social profile (58.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 37.5%

79,042 stores

Facebook 25.2%

53,121 stores

Twitter 13.5%

28,510 stores

YouTube 9.9%

20,924 stores

X 8.1%

17,091 stores

TikTok 3.2%

6,658 stores

Pinterest 1.6%

3,304 stores

LinkedIn 0.7%

1,472 stores

WhatsApp 0.2%

521 stores

Vimeo 0.1%

240 stores

Visual Distribution

Distribution of social media platforms in Japan (January 2026)
Distribution of social media platforms in Japan e-commerce stores
Social Platform Store Count Market Share
Instagram 79042 37.48%
Facebook 53121 25.19%
Twitter 28510 13.52%
YouTube 20924 9.92%
X 17091 8.10%
TikTok 6658 3.16%
Pinterest 3304 1.57%
LinkedIn 1472 0.70%
WhatsApp 521 0.25%
Vimeo 240 0.11%

Dataset Coverage

Field Rows count Coverage
Website 160.7k 100.00%
Emails 69.8k 43.42%
Phones 23.0k 14.32%
Ecommerce platform 160.7k 100.00%
Couriers 6.8k 4.25%
Payment Providers 48.9k 30.42%
Categories 109.5k 68.16%
Social Media 94.1k 58.58%

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Data Format & Delivery

Available Formats

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Delivery Methods

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Use Cases

  • Lead Generation
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Frequently Asked Questions

What data is included in the Japan E-commerce Database?

Our database covers over 160.7k Japan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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