Japan E-commerce Database

Explore 251.6k e-commerce stores in the Japan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 60.2% of stores with physical delivery (148,592 stores) , followed by Shopify (14.8%) and WooCommerce (6.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 60.2%

148,592 stores

Shopify 14.8%

36,504 stores

15,978 stores

BASE 4.8%

11,817 stores

9,436 stores

7,760 stores

6,582 stores

6,428 stores

2,079 stores

1,520 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Japan
Platform Stores with Physical Delivery Percentage
Custom 148592 60.23%
Shopify 36504 14.80%
WooCommerce 15978 6.48%
BASE 11817 4.79%
EC-CUBE 9436 3.82%
Welcart 7760 3.15%
MakeShop 6582 2.67%
Wix eCommerce 6428 2.61%
Ochanoko 2079 0.84%
Raku-uru Cart 1520 0.62%

All Stores Distribution

Custom holds 50.9% share of all Japan e-commerce stores (148,592) , with Shopify at 14.3% and WooCommerce at 10.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 50.9%

148,592 stores

Shopify 14.3%

41,755 stores

29,388 stores

BASE 4.4%

12,890 stores

11,459 stores

12,414 stores

7,435 stores

23,829 stores

2,286 stores

1,601 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Japan
Platform Total Stores Percentage
Custom 148592 50.95%
Shopify 41755 14.32%
WooCommerce 29388 10.08%
BASE 12890 4.42%
EC-CUBE 11459 3.93%
Welcart 12414 4.26%
MakeShop 7435 2.55%
Wix eCommerce 23829 8.17%
Ochanoko 2286 0.78%
Raku-uru Cart 1601 0.55%

Categories Distribution

Food & Beverages leads with 23.8% of all stores (38,298 stores) , followed by Clothing & Accessories (18.5%) and Health & Beauty (15.1%) .

Top 10 Categories

Food & Beverages 23.8%

38,298 stores

Clothing & Accessories 18.5%

29,717 stores

Health & Beauty 15.1%

24,231 stores

Home & Garden 5.5%

8,859 stores

Vehicles & Parts 5.4%

8,647 stores

Electronics & Technology 5.3%

8,512 stores

Arts & Entertainment 4.7%

7,579 stores

Jewelry & Watches 4.6%

7,344 stores

Gifts & Special Occasions 3.4%

5,496 stores

Sporting Goods & Outdoor Gear 3.2%

5,128 stores

Visual Distribution

Distribution of top 10 Japan store categories (November 2025)
Distribution of categories in Japan e-commerce stores
Category Number of Stores Percentage
Food & Beverages 38298 23.82%
Clothing & Accessories 29717 18.48%
Health & Beauty 24231 15.07%
Home & Garden 8859 5.51%
Vehicles & Parts 8647 5.38%
Electronics & Technology 8512 5.29%
Arts & Entertainment 7579 4.71%
Jewelry & Watches 7344 4.57%
Gifts & Special Occasions 5496 3.42%
Sporting Goods & Outdoor Gear 5128 3.19%
Furniture & Home Decor 4155 2.58%
Business & Industrial 3641 2.26%
Pets & Pet Supplies 3585 2.23%
Collectibles & Hobbies 2860 1.78%
Toys & Games 2757 1.71%

Payment Providers Distribution

VISA leads with 25.9% among AI-verified physical stores (29,045 stores) , followed by JCB (25.6%) and Amazon Pay (11.6%) .

Base: 49,972 AI-verified physical stores with detectable payment providers (19.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 25.9%

29,045 stores

JCB 25.6%

28,721 stores

12,979 stores

9,982 stores

8,590 stores

7,724 stores

5,303 stores

4,853 stores

2,195 stores

666 stores

Visual Distribution

Distribution of top 10 Japan payment providers (November 2025)
Distribution of payment providers in Japan e-commerce stores
Payment Provider Store Count Market Share
VISA 29045 25.91%
JCB 28721 25.62%
Amazon Pay 12979 11.58%
PayPal 9982 8.91%
MasterCard 8590 7.66%
American Express 7724 6.89%
Apple Pay 5303 4.73%
Google Pay 4853 4.33%
Stripe Connect 2195 1.96%
DinersClub 666 0.59%
Bolt 658 0.59%
AliPay 601 0.54%
UnionPay 412 0.37%
Paddle 196 0.17%
BitCoin 169 0.15%

Shipping Carriers Distribution

DHL leads with 18.5% among AI-verified physical stores (1,963 stores) , followed by Yamato Japan (14.7%) and UPS (14.1%) .

Base: 7,973 AI-verified physical stores with detectable shipping carriers (3.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.5%

1,963 stores

1,558 stores

UPS 14.1%

1,502 stores

FedEx 12.1%

1,281 stores

1,263 stores

USPS 6.2%

656 stores

514 stores

447 stores

341 stores

TNT 2.4%

255 stores

Visual Distribution

Distribution of top 10 Japan shipping carriers (November 2025)
Distribution of shipping carriers in Japan e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1963 18.49%
Yamato Japan 1558 14.68%
UPS 1502 14.15%
FedEx 1281 12.07%
Japan Post 1263 11.90%
USPS 656 6.18%
Sagawa 514 4.84%
Hermes 447 4.21%
Speedy 341 3.21%
TNT 255 2.40%
GLS 228 2.15%
JX 187 1.76%
TCS 171 1.61%
ASM 126 1.19%
ePacket 124 1.17%

Store Launch Timeline

Over the past 12 months, 26,940 new stores were launched in Japan , with the highest activity in 2025-10 (3,294 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.2%

3,294 stores launched

2025-09 9.5%

2,550 stores launched

2025-08 9.2%

2,489 stores launched

2025-07 8.6%

2,312 stores launched

2025-06 8.6%

2,313 stores launched

2025-05 7.8%

2,094 stores launched

2025-04 8.7%

2,339 stores launched

2025-03 8.5%

2,294 stores launched

2025-02 7.8%

2,098 stores launched

2025-01 7.4%

1,998 stores launched

2024-12 7.3%

1,973 stores launched

2024-11 4.4%

1,186 stores launched

Monthly Trend

Monthly store launches in Japan (November 2025)
Monthly store launches in Japan over the past 12 months
Month Stores Launched Percentage
2025-10 3294 12.23%
2025-09 2550 9.47%
2025-08 2489 9.24%
2025-07 2312 8.58%
2025-06 2313 8.59%
2025-05 2094 7.77%
2025-04 2339 8.68%
2025-03 2294 8.52%
2025-02 2098 7.79%
2025-01 1998 7.42%
2024-12 1973 7.32%
2024-11 1186 4.40%

Active Stores by Launch Year

Currently, 237,663 active stores in Japan are tracked in our database , with the most stores launched in 2025 (23,876 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.0%

23,876 active stores

2024 9.8%

23,182 active stores

2023 9.2%

21,913 active stores

2022 8.7%

20,705 active stores

2021 10.1%

23,965 active stores

2020 9.0%

21,425 active stores

2019 5.6%

13,296 active stores

2018 5.5%

12,967 active stores

2017 4.1%

9,637 active stores

2016 2.6%

6,259 active stores

2015 2.5%

6,034 active stores

2014 2.2%

5,288 active stores

2013 2.7%

6,380 active stores

2012 1.8%

4,361 active stores

2011 1.8%

4,169 active stores

Distribution by Launch Year

Active stores in Japan by original launch year (November 2025)
Active stores in Japan by launch year
Launch Year Active Stores Percentage
2025 23876 10.05%
2024 23182 9.75%
2023 21913 9.22%
2022 20705 8.71%
2021 23965 10.08%
2020 21425 9.01%
2019 13296 5.59%
2018 12967 5.46%
2017 9637 4.05%
2016 6259 2.63%
2015 6034 2.54%
2014 5288 2.22%
2013 6380 2.68%
2012 4361 1.83%
2011 4169 1.75%
2010 4244 1.79%
2009 4129 1.74%
2008 3432 1.44%
2007 3577 1.51%
2006 2845 1.20%
2005 2554 1.07%
2004 2651 1.12%
2003 2203 0.93%
2002 2006 0.84%
2001 2970 1.25%
2000 2258 0.95%
1999 673 0.28%
1998 443 0.19%
1997 122 0.05%
1996 90 0.04%
1995 9 0.00%

Social Media Usage

Instagram leads with 35.1% among stores with at least one detectable social profile (99,808 stores) , followed by Facebook (25.7%) and Twitter (16.8%) .

Base: 133,718 stores with any detectable social profile (53.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.1%

99,808 stores

Facebook 25.7%

73,104 stores

Twitter 16.8%

47,852 stores

YouTube 10.3%

29,210 stores

X 6.8%

19,433 stores

TikTok 2.4%

6,849 stores

Pinterest 1.4%

4,034 stores

LinkedIn 1.0%

2,744 stores

WhatsApp 0.5%

1,314 stores

Vimeo 0.1%

339 stores

Visual Distribution

Distribution of social media platforms in Japan (November 2025)
Distribution of social media platforms in Japan e-commerce stores
Social Platform Store Count Market Share
Instagram 99808 35.06%
Facebook 73104 25.68%
Twitter 47852 16.81%
YouTube 29210 10.26%
X 19433 6.83%
TikTok 6849 2.41%
Pinterest 4034 1.42%
LinkedIn 2744 0.96%
WhatsApp 1314 0.46%
Vimeo 339 0.12%

Dataset Coverage

Field Rows count Coverage
Website 251.6k 100.00%
Emails 92.5k 36.76%
Phones 39.5k 15.70%
Ecommerce platform 251.6k 100.00%
Couriers 8.0k 3.17%
Payment Providers 50.0k 19.86%
Categories 166.1k 66.04%
Social Media 133.7k 53.15%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Japan E-commerce Database?

Our database covers over 251.6k Japan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

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