Japan E-commerce Database

Explore 163.7k verified e-commerce stores in the Japan. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 218.2k with e-commerce signals. 163.7k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Custom leads with 33.3% of stores with physical delivery (52,952 stores) , followed by Shopify (25.1%) and BASE (10.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 33.3%

52,952 stores

Shopify 25.1%

39,973 stores

BASE 10.0%

15,845 stores

15,204 stores

11,718 stores

7,756 stores

6,723 stores

5,223 stores

2,051 stores

1,499 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Japan
Platform Stores with Physical Delivery Percentage
Custom 52952 33.31%
Shopify 39973 25.15%
BASE 15845 9.97%
WooCommerce 15204 9.57%
EC-CUBE 11718 7.37%
Welcart 7756 4.88%
MakeShop 6723 4.23%
Wix eCommerce 5223 3.29%
Ochanoko 2051 1.29%
Raku-uru Cart 1499 0.94%

Categories Distribution

Food & Beverages leads with 24.2% of all stores (26,826 stores) , followed by Clothing & Accessories (24.0%) and Health & Beauty (14.7%) .

Base: 110,764 AI-verified stores with physical delivery and detected product categories (67.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 24.2%

26,826 stores

Clothing & Accessories 24.0%

26,601 stores

Health & Beauty 14.7%

16,322 stores

Jewelry & Watches 6.1%

6,758 stores

Electronics & Technology 5.0%

5,542 stores

Home & Garden 4.9%

5,396 stores

Gifts & Special Occasions 3.9%

4,331 stores

Arts & Entertainment 3.7%

4,056 stores

Furniture & Home Decor 3.3%

3,691 stores

Sporting Goods & Outdoor Gear 2.5%

2,819 stores

Visual Distribution

Distribution of top 10 Japan store categories (March 2026)
Distribution of categories in Japan e-commerce stores
Category Number of Stores Percentage
Food & Beverages 26826 24.22%
Clothing & Accessories 26601 24.02%
Health & Beauty 16322 14.74%
Jewelry & Watches 6758 6.10%
Electronics & Technology 5542 5.00%
Home & Garden 5396 4.87%
Gifts & Special Occasions 4331 3.91%
Arts & Entertainment 4056 3.66%
Furniture & Home Decor 3691 3.33%
Sporting Goods & Outdoor Gear 2819 2.55%
Vehicles & Parts 2133 1.93%
Pets & Pet Supplies 1912 1.73%
Toys & Games 1832 1.65%
Collectibles & Hobbies 1487 1.34%
Tools & Hardware 1058 0.96%

Payment Providers Distribution

VISA leads with 24.8% among AI-verified physical stores (28,187 stores) , followed by JCB (23.9%) and Amazon Pay (12.2%) .

Base: 49,417 AI-verified physical stores with detectable payment providers (30.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 24.8%

28,187 stores

JCB 23.9%

27,130 stores

13,798 stores

PayPal 10.3%

11,725 stores

8,673 stores

8,436 stores

5,779 stores

5,380 stores

2,174 stores

556 stores

Visual Distribution

Distribution of top 10 Japan payment providers (March 2026)
Distribution of payment providers in Japan e-commerce stores
Payment Provider Store Count Market Share
VISA 28187 24.85%
JCB 27130 23.92%
Amazon Pay 13798 12.16%
PayPal 11725 10.34%
MasterCard 8673 7.65%
American Express 8436 7.44%
Apple Pay 5779 5.09%
Google Pay 5380 4.74%
Stripe Connect 2174 1.92%
AliPay 556 0.49%
DinersClub 551 0.49%
UnionPay 415 0.37%
Bolt 376 0.33%
Klarna 135 0.12%
BitCoin 114 0.10%

Shipping Carriers Distribution

DHL leads with 20.2% among AI-verified physical stores (2,158 stores) , followed by FedEx (13.7%) and Japan Post (13.6%) .

Base: 7,160 AI-verified physical stores with detectable shipping carriers (4.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.2%

2,158 stores

FedEx 13.7%

1,470 stores

1,457 stores

UPS 13.3%

1,427 stores

1,385 stores

USPS 6.4%

687 stores

590 stores

365 stores

342 stores

187 stores

Visual Distribution

Distribution of top 10 Japan shipping carriers (March 2026)
Distribution of shipping carriers in Japan e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2158 20.19%
FedEx 1470 13.75%
Japan Post 1457 13.63%
UPS 1427 13.35%
Yamato Japan 1385 12.95%
USPS 687 6.43%
Sagawa 590 5.52%
Speedy 365 3.41%
Hermes 342 3.20%
ePacket 187 1.75%
TNT 163 1.52%
GLS 120 1.12%
JX 119 1.11%
Royal Mail 113 1.06%
DPD 108 1.01%

Store Launch Timeline

Over the past 12 months, 21,611 new stores were launched in Japan , with the highest activity in 2026-02 (2,186 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 10.1%

2,186 stores launched

2026-01 9.5%

2,058 stores launched

2025-12 11.6%

2,497 stores launched

2025-11 8.6%

1,862 stores launched

2025-10 9.5%

2,046 stores launched

2025-09 7.6%

1,633 stores launched

2025-08 7.6%

1,637 stores launched

2025-07 7.9%

1,699 stores launched

2025-06 7.8%

1,692 stores launched

2025-05 6.9%

1,495 stores launched

2025-04 7.0%

1,507 stores launched

2025-03 6.0%

1,299 stores launched

Monthly Trend

Monthly store launches in Japan (March 2026)
Monthly store launches in Japan over the past 12 months
Month Stores Launched Percentage
2026-02 2186 10.12%
2026-01 2058 9.52%
2025-12 2497 11.55%
2025-11 1862 8.62%
2025-10 2046 9.47%
2025-09 1633 7.56%
2025-08 1637 7.57%
2025-07 1699 7.86%
2025-06 1692 7.83%
2025-05 1495 6.92%
2025-04 1507 6.97%
2025-03 1299 6.01%

Active Stores by Launch Year

Currently, 159,380 active stores in Japan are tracked in our database , with the most stores launched in 2026 (4,263 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.7%

4,263 active stores

2025 12.5%

19,945 active stores

2024 10.0%

15,902 active stores

2023 8.9%

14,169 active stores

2022 9.1%

14,457 active stores

2021 10.3%

16,452 active stores

2020 9.1%

14,437 active stores

2019 4.7%

7,531 active stores

2018 4.5%

7,204 active stores

2017 3.6%

5,700 active stores

2016 2.4%

3,790 active stores

2015 2.3%

3,612 active stores

2014 2.0%

3,186 active stores

2013 2.4%

3,814 active stores

2012 1.7%

2,654 active stores

Distribution by Launch Year

Active stores in Japan by original launch year (March 2026)
Active stores in Japan by launch year
Launch Year Active Stores Percentage
2026 4263 2.67%
2025 19945 12.51%
2024 15902 9.98%
2023 14169 8.89%
2022 14457 9.07%
2021 16452 10.32%
2020 14437 9.06%
2019 7531 4.73%
2018 7204 4.52%
2017 5700 3.58%
2016 3790 2.38%
2015 3612 2.27%
2014 3186 2.00%
2013 3814 2.39%
2012 2654 1.67%
2011 2521 1.58%
2010 2662 1.67%
2009 2524 1.58%
2008 2097 1.32%
2007 2132 1.34%
2006 1671 1.05%
2005 1540 0.97%
2004 1504 0.94%
2003 1265 0.79%
2002 1056 0.66%
2001 1473 0.92%
2000 1173 0.74%
1999 328 0.21%
1998 186 0.12%
1997 76 0.05%
1996 48 0.03%
1995 8 0.01%

Social Media Usage

Instagram leads with 38.0% among stores with at least one detectable social profile (81,224 stores) , followed by Facebook (24.9%) and Twitter (13.5%) .

Base: 96,224 stores with any detectable social profile (58.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 38.0%

81,224 stores

Facebook 24.9%

53,234 stores

Twitter 13.5%

28,769 stores

YouTube 9.9%

21,146 stores

X 8.1%

17,384 stores

TikTok 3.1%

6,648 stores

Pinterest 1.5%

3,303 stores

LinkedIn 0.7%

1,477 stores

WhatsApp 0.2%

453 stores

Vimeo 0.1%

238 stores

Visual Distribution

Distribution of social media platforms in Japan (March 2026)
Distribution of social media platforms in Japan e-commerce stores
Social Platform Store Count Market Share
Instagram 81224 37.98%
Facebook 53234 24.89%
Twitter 28769 13.45%
YouTube 21146 9.89%
X 17384 8.13%
TikTok 6648 3.11%
Pinterest 3303 1.54%
LinkedIn 1477 0.69%
WhatsApp 453 0.21%
Vimeo 238 0.11%

Data Coverage

Field Rows count Coverage
Website 163.7k 100.00%
Emails 71.6k 43.76%
Phones 22.6k 13.79%
Ecommerce platform 163.7k 100.00%
Couriers 7.2k 4.37%
Payment Providers 49.4k 30.19%
Categories 113.6k 69.40%
Social Media 96.2k 58.79%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Japan e-commerce landscape:

Analyze 163.7k verified e-commerce stores in Japan - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Japan e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Japan e-commerce intelligence?

We track 163.7k verified Japan e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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