Japan E-commerce Market
Explore 165.1k verified e-commerce stores in the Japan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 223.2k with e-commerce signals. 165.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 37.5% of stores with physical delivery (59,051 stores) , followed by Shopify (23.4%) and BASE (9.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
59,051 stores
36,861 stores
15,393 stores
13,436 stores
10,910 stores
6,999 stores
6,664 stores
4,774 stores
1,837 stores
1,421 stores
Visual Distribution
59,051 stores
36,861 stores
15,393 stores
13,436 stores
10,910 stores
6,999 stores
6,664 stores
4,774 stores
1,837 stores
1,421 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 59051 | 37.53% |
| Shopify | 36861 | 23.43% |
| BASE | 15393 | 9.78% |
| WooCommerce | 13436 | 8.54% |
| EC-CUBE | 10910 | 6.93% |
| Welcart | 6999 | 4.45% |
| MakeShop | 6664 | 4.24% |
| Wix eCommerce | 4774 | 3.03% |
| Ochanoko | 1837 | 1.17% |
| Cafe24 | 1421 | 0.90% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 29.2% share of all Japan e-commerce stores (59,051) , with Shopify at 19.3% and BASE at 8.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
59,051 stores
38,986 stores
17,567 stores
28,468 stores
12,114 stores
11,602 stores
7,040 stores
24,094 stores
1,990 stores
1,562 stores
Visual Distribution
59,051 stores
38,986 stores
17,567 stores
28,468 stores
12,114 stores
11,602 stores
7,040 stores
24,094 stores
1,990 stores
1,562 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 59051 | 29.16% |
| Shopify | 38986 | 19.25% |
| BASE | 17567 | 8.68% |
| WooCommerce | 28468 | 14.06% |
| EC-CUBE | 12114 | 5.98% |
| Welcart | 11602 | 5.73% |
| MakeShop | 7040 | 3.48% |
| Wix eCommerce | 24094 | 11.90% |
| Ochanoko | 1990 | 0.98% |
| Cafe24 | 1562 | 0.77% |
Categories Distribution
Food & Beverages stores with 28.1% of all stores (34,787 stores) , followed by Clothing & Accessories (15.5%) and Health & Beauty (10.4%) .
Base: 123,964 AI-verified stores with physical delivery and detected product categories (75.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
34,787 stores
19,199 stores
12,867 stores
8,618 stores
8,336 stores
8,004 stores
5,689 stores
5,343 stores
4,226 stores
4,225 stores
Visual Distribution
34,787 stores
19,199 stores
12,867 stores
8,618 stores
8,336 stores
8,004 stores
5,689 stores
5,343 stores
4,226 stores
4,225 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 34787 | 28.06% |
| Clothing & Accessories | 19199 | 15.49% |
| Health & Beauty | 12867 | 10.38% |
| Sporting Goods & Outdoor Gear | 8618 | 6.95% |
| Arts & Entertainment | 8336 | 6.72% |
| Toys & Games | 8004 | 6.46% |
| Jewelry & Watches | 5689 | 4.59% |
| Home & Garden | 5343 | 4.31% |
| Business & Industrial | 4226 | 3.41% |
| Electronics & Technology | 4225 | 3.41% |
Payment Providers Distribution
VISA stores with 26.5% among AI-verified physical stores (23,689 stores) , followed by JCB (25.5%) and Amazon Pay (14.7%) .
Base: 42,419 AI-verified physical stores with detectable payment providers (25.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23,689 stores
22,841 stores
13,151 stores
10,493 stores
6,843 stores
5,572 stores
1,992 stores
1,753 stores
1,314 stores
531 stores
Visual Distribution
23,689 stores
22,841 stores
13,151 stores
10,493 stores
6,843 stores
5,572 stores
1,992 stores
1,753 stores
1,314 stores
531 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 23689 | 26.47% |
| JCB | 22841 | 25.53% |
| Amazon Pay | 13151 | 14.70% |
| PayPal | 10493 | 11.73% |
| MasterCard | 6843 | 7.65% |
| American Express | 5572 | 6.23% |
| Stripe Connect | 1992 | 2.23% |
| Apple Pay | 1753 | 1.96% |
| Google Pay | 1314 | 1.47% |
| DinersClub | 531 | 0.59% |
Shipping Carriers Distribution
DHL stores with 17.7% among AI-verified physical stores (1,191 stores) , followed by UPS (16.6%) and FedEx (15.1%) .
Base: 4,623 AI-verified physical stores with detectable shipping carriers (2.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,191 stores
1,118 stores
1,018 stores
735 stores
700 stores
635 stores
269 stores
260 stores
206 stores
127 stores
Visual Distribution
1,191 stores
1,118 stores
1,018 stores
735 stores
700 stores
635 stores
269 stores
260 stores
206 stores
127 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 1191 | 17.68% |
| UPS | 1118 | 16.60% |
| FedEx | 1018 | 15.12% |
| USPS | 735 | 10.91% |
| Japan Post | 700 | 10.39% |
| Yamato Japan | 635 | 9.43% |
| Sagawa | 269 | 3.99% |
| Hermes | 260 | 3.86% |
| 4PX | 206 | 3.06% |
| TNT | 127 | 1.89% |
Store Launch Timeline
Over the past 12 months, 20,850 new stores were launched in Japan , with the highest activity in 2026-05 (2,937 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,937 stores launched
2,442 stores launched
2,354 stores launched
1,359 stores launched
1,335 stores launched
2,022 stores launched
1,557 stores launched
1,607 stores launched
1,476 stores launched
1,400 stores launched
1,569 stores launched
792 stores launched
Monthly Trend
14.1% of last 12 months
11.7% of last 12 months
11.3% of last 12 months
6.5% of last 12 months
6.4% of last 12 months
9.7% of last 12 months
7.5% of last 12 months
7.7% of last 12 months
7.1% of last 12 months
6.7% of last 12 months
7.5% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2937 | 14.09% |
| 2026-04 | 2442 | 11.71% |
| 2026-03 | 2354 | 11.29% |
| 2026-02 | 1359 | 6.52% |
| 2026-01 | 1335 | 6.40% |
| 2025-12 | 2022 | 9.70% |
| 2025-11 | 1557 | 7.47% |
| 2025-10 | 1607 | 7.71% |
| 2025-09 | 1476 | 7.08% |
| 2025-08 | 1400 | 6.71% |
| 2025-07 | 1569 | 7.53% |
| 2025-06 | 792 | 3.80% |
Active Stores by Launch Year
Currently, 160,385 active stores in Japan are tracked in our database , with the most stores launched in 2026 (10,646 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,646 active stores
16,829 active stores
14,357 active stores
13,056 active stores
13,780 active stores
15,950 active stores
14,460 active stores
7,585 active stores
7,341 active stores
5,734 active stores
3,844 active stores
3,723 active stores
3,190 active stores
3,857 active stores
2,693 active stores
Distribution by Launch Year
6.6% of tracked active stores
10.5% of tracked active stores
9.0% of tracked active stores
8.1% of tracked active stores
8.6% of tracked active stores
9.9% of tracked active stores
9.0% of tracked active stores
4.7% of tracked active stores
4.6% of tracked active stores
3.6% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.4% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10646 | 6.64% |
| 2025 | 16829 | 10.49% |
| 2024 | 14357 | 8.95% |
| 2023 | 13056 | 8.14% |
| 2022 | 13780 | 8.59% |
| 2021 | 15950 | 9.94% |
| 2020 | 14460 | 9.02% |
| 2019 | 7585 | 4.73% |
| 2018 | 7341 | 4.58% |
| 2017 | 5734 | 3.58% |
| 2016 | 3844 | 2.40% |
| 2015 | 3723 | 2.32% |
| 2014 | 3190 | 1.99% |
| 2013 | 3857 | 2.40% |
| 2012 | 2693 | 1.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Tools & Hardware
Shopify - Health & Beauty
BASE
Shopify
WooCommerce - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 165.1k | 100.00% |
| Emails | 60.3k | 36.54% |
| Phones | 26.7k | 16.18% |
| Ecommerce platform | 165.1k | 100.00% |
| Couriers | 4.6k | 2.80% |
| Payment Providers | 42.4k | 25.69% |
| Categories | 126.5k | 76.63% |
| Social Media | 96.5k | 58.44% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Japan e-commerce landscape:
Analyze 165.1k verified e-commerce stores in Japan - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Japan e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Japan e-commerce intelligence?
-
We track 165.1k verified Japan e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 38.3% among stores with at least one detectable social profile (81,430 stores) , followed by Facebook (25.0%) and Twitter (13.1%) .
Base: 96,487 stores with any detectable social profile (58.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
81,430 stores
53,060 stores
27,894 stores
21,172 stores
17,873 stores
6,375 stores
2,897 stores
1,263 stores
388 stores
222 stores
Visual Distribution
81,430 stores
53,060 stores
27,894 stores
21,172 stores
17,873 stores
6,375 stores
2,897 stores
1,263 stores
388 stores
222 stores