Japan E-commerce Market
Explore 179.4k verified e-commerce stores in the Japan. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 272k with e-commerce signals. 179.4k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Custom stores with 30.9% of stores with physical delivery (55,381 stores) , followed by Shopify (24.3%) and BASE (9.9%) .
Base: 179,443 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
55,381 stores
43,666 stores
17,754 stores
13,587 stores
10,634 stores
6,663 stores
6,601 stores
5,261 stores
4,727 stores
2,246 stores
Visual Distribution
55,381 stores
43,666 stores
17,754 stores
13,587 stores
10,634 stores
6,663 stores
6,601 stores
5,261 stores
4,727 stores
2,246 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 55381 | 30.86% |
| Shopify | 43666 | 24.33% |
| BASE | 17754 | 9.89% |
| WooCommerce | 13587 | 7.57% |
| EC-CUBE | 10634 | 5.93% |
| MakeShop | 6663 | 3.71% |
| Usc E Shop, Welcart | 6601 | 3.68% |
| Stores.fun | 5261 | 2.93% |
| Wix eCommerce | 4727 | 2.63% |
| Zen Cart | 2246 | 1.25% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 22.4% share of detected Japan e-commerce signals (60,915) , with Shopify at 19.6% and BASE at 7.8% (October 2026) .
Base: 271,955 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
60,915 websites
53,402 websites
21,157 websites
32,589 websites
12,370 websites
7,487 websites
11,374 websites
5,782 websites
36,456 websites
2,357 websites
Visual Distribution
60,915 websites
53,402 websites
21,157 websites
32,589 websites
12,370 websites
7,487 websites
11,374 websites
5,782 websites
36,456 websites
2,357 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 60915 | 22.40% |
| Shopify | 53402 | 19.64% |
| BASE | 21157 | 7.78% |
| WooCommerce | 32589 | 11.98% |
| EC-CUBE | 12370 | 4.55% |
| MakeShop | 7487 | 2.75% |
| Usc E Shop, Welcart | 11374 | 4.18% |
| Stores.fun | 5782 | 2.13% |
| Wix eCommerce | 36456 | 13.41% |
| Zen Cart | 2357 | 0.87% |
Categories Distribution
Food & Beverages stores with 20.3% of all stores (36,463 stores) , followed by Clothing & Accessories (11.8%) and Health & Beauty (7.4%) .
Base: 179,443 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
36,463 stores
21,251 stores
13,359 stores
9,512 stores
9,142 stores
9,104 stores
6,464 stores
5,586 stores
4,286 stores
4,134 stores
Visual Distribution
36,463 stores
21,251 stores
13,359 stores
9,512 stores
9,142 stores
9,104 stores
6,464 stores
5,586 stores
4,286 stores
4,134 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 36463 | 20.32% |
| Clothing & Accessories | 21251 | 11.84% |
| Health & Beauty | 13359 | 7.44% |
| Sporting Goods & Outdoor Gear | 9512 | 5.30% |
| Toys & Games | 9142 | 5.09% |
| Arts & Entertainment | 9104 | 5.07% |
| Jewelry & Watches | 6464 | 3.60% |
| Home & Garden | 5586 | 3.11% |
| Business & Industrial | 4286 | 2.39% |
| Gifts & Special Occasions | 4134 | 2.30% |
Payment Providers Distribution
VISA accounts for 15.8% of displayed detection occurrences (58,194 occurrences) , followed by JCB (14.0%) and American Express (13.3%) .
Base: 367,735 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
58,194 occurrences
51,582 occurrences
48,864 occurrences
42,772 occurrences
35,901 occurrences
32,683 occurrences
27,888 occurrences
24,368 occurrences
23,288 occurrences
22,195 occurrences
Visual Distribution
58,194 occurrences
51,582 occurrences
48,864 occurrences
42,772 occurrences
35,901 occurrences
32,683 occurrences
27,888 occurrences
24,368 occurrences
23,288 occurrences
22,195 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 58194 | 15.82% |
| JCB | 51582 | 14.03% |
| American Express | 48864 | 13.29% |
| MasterCard | 42772 | 11.63% |
| Apple Pay | 35901 | 9.76% |
| PayPal | 32683 | 8.89% |
| PayPay | 27888 | 7.58% |
| Konbini | 24368 | 6.63% |
| Shop Pay | 23288 | 6.33% |
| Amazon Pay | 22195 | 6.04% |
Shipping Carriers Distribution
Yamato Japan accounts for 38.9% of displayed detection occurrences (46,154 occurrences) , followed by Japan Post (25.0%) and Sagawa (22.1%) .
Base: 118,703 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
46,154 occurrences
29,691 occurrences
26,289 occurrences
3,932 occurrences
3,776 occurrences
2,799 occurrences
2,203 occurrences
1,747 occurrences
1,144 occurrences
968 occurrences
Visual Distribution
46,154 occurrences
29,691 occurrences
26,289 occurrences
3,932 occurrences
3,776 occurrences
2,799 occurrences
2,203 occurrences
1,747 occurrences
1,144 occurrences
968 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Yamato Japan | 46154 | 38.88% |
| Japan Post | 29691 | 25.01% |
| Sagawa | 26289 | 22.15% |
| DHL | 3932 | 3.31% |
| EMS | 3776 | 3.18% |
| FedEx | 2799 | 2.36% |
| Seino | 2203 | 1.86% |
| UPS | 1747 | 1.47% |
| ePacket | 1144 | 0.96% |
| USPS | 968 | 0.82% |
Store Launch Timeline
Over the past 12 months, 26,161 new stores were launched in Japan , with the highest activity in 2026-09 (3,875 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,875 stores launched
3,169 stores launched
2,748 stores launched
3,133 stores launched
2,436 stores launched
2,271 stores launched
2,190 stores launched
1,541 stores launched
1,438 stores launched
1,394 stores launched
1,530 stores launched
436 stores launched
Monthly Trend
14.8% of last 12 months
12.1% of last 12 months
10.5% of last 12 months
12.0% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
8.4% of last 12 months
5.9% of last 12 months
5.5% of last 12 months
5.3% of last 12 months
5.8% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 3875 | 14.81% |
| 2026-08 | 3169 | 12.11% |
| 2026-07 | 2748 | 10.50% |
| 2026-06 | 3133 | 11.98% |
| 2026-05 | 2436 | 9.31% |
| 2026-04 | 2271 | 8.68% |
| 2026-03 | 2190 | 8.37% |
| 2026-02 | 1541 | 5.89% |
| 2026-01 | 1438 | 5.50% |
| 2025-12 | 1394 | 5.33% |
| 2025-11 | 1530 | 5.85% |
| 2025-10 | 436 | 1.67% |
Active Stores by Launch Year
Currently, 174,830 active stores in Japan are tracked in our database , with the most stores launched in 2026 (23,910 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
23,910 active stores
15,754 active stores
14,239 active stores
13,362 active stores
14,102 active stores
16,165 active stores
14,859 active stores
7,838 active stores
7,498 active stores
5,930 active stores
3,876 active stores
3,716 active stores
3,250 active stores
3,884 active stores
2,789 active stores
Distribution by Launch Year
13.7% of tracked active stores
9.0% of tracked active stores
8.1% of tracked active stores
7.6% of tracked active stores
8.1% of tracked active stores
9.2% of tracked active stores
8.5% of tracked active stores
4.5% of tracked active stores
4.3% of tracked active stores
3.4% of tracked active stores
2.2% of tracked active stores
2.1% of tracked active stores
1.9% of tracked active stores
2.2% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 23910 | 13.68% |
| 2025 | 15754 | 9.01% |
| 2024 | 14239 | 8.14% |
| 2023 | 13362 | 7.64% |
| 2022 | 14102 | 8.07% |
| 2021 | 16165 | 9.25% |
| 2020 | 14859 | 8.50% |
| 2019 | 7838 | 4.48% |
| 2018 | 7498 | 4.29% |
| 2017 | 5930 | 3.39% |
| 2016 | 3876 | 2.22% |
| 2015 | 3716 | 2.13% |
| 2014 | 3250 | 1.86% |
| 2013 | 3884 | 2.22% |
| 2012 | 2789 | 1.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Custom - Business & Industrial
Custom - Food & Beverages
BASE - Clothing & Accessories
Shopify - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 179.4k | 100.00% |
| Emails | 118.1k | 65.79% |
| Phones | 51.4k | 28.65% |
| Ecommerce platform | 179.4k | 100.00% |
| Couriers | 72.7k | 40.54% |
| Payment Providers | 105.4k | 58.74% |
| Categories | 137.3k | 76.54% |
| Social Media | 105.5k | 58.81% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Japan e-commerce landscape:
Analyze 179.4k verified e-commerce stores in Japan - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Japan e-commerce intelligence?
-
We track 179.4k verified Japan e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 38.7% of displayed detection occurrences (90,050 occurrences) , followed by Facebook (24.3%) and Twitter (12.6%) .
Base: 232,550 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
90,050 occurrences
56,437 occurrences
29,339 occurrences
24,059 occurrences
20,695 occurrences
7,200 occurrences
3,073 occurrences
1,234 occurrences
261 occurrences
202 occurrences
Visual Distribution
90,050 occurrences
56,437 occurrences
29,339 occurrences
24,059 occurrences
20,695 occurrences
7,200 occurrences
3,073 occurrences
1,234 occurrences
261 occurrences
202 occurrences