Japan E-commerce Database

Explore 246.4k e-commerce stores in the Japan. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 58.5% of stores with physical delivery (141,351 stores) , followed by Shopify (15.2%) and WooCommerce (6.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 58.5%

141,351 stores

Shopify 15.2%

36,757 stores

16,223 stores

BASE 5.4%

13,050 stores

9,516 stores

7,832 stores

6,641 stores

6,452 stores

2,083 stores

1,524 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Japan
Platform Stores with Physical Delivery Percentage
Custom 141351 58.55%
Shopify 36757 15.22%
WooCommerce 16223 6.72%
BASE 13050 5.41%
EC-CUBE 9516 3.94%
Welcart 7832 3.24%
MakeShop 6641 2.75%
Wix eCommerce 6452 2.67%
Ochanoko 2083 0.86%
Raku-uru Cart 1524 0.63%

All Stores Distribution

Custom holds 49.4% share of all Japan e-commerce stores (141,351) , with Shopify at 14.7% and WooCommerce at 10.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 49.4%

141,351 stores

Shopify 14.7%

42,122 stores

29,298 stores

BASE 4.9%

14,126 stores

11,529 stores

12,483 stores

7,490 stores

23,828 stores

2,292 stores

1,615 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Japan
Platform Total Stores Percentage
Custom 141351 49.40%
Shopify 42122 14.72%
WooCommerce 29298 10.24%
BASE 14126 4.94%
EC-CUBE 11529 4.03%
Welcart 12483 4.36%
MakeShop 7490 2.62%
Wix eCommerce 23828 8.33%
Ochanoko 2292 0.80%
Raku-uru Cart 1615 0.56%

Categories Distribution

Food & Beverages leads with 23.9% of all stores (37,895 stores) , followed by Clothing & Accessories (18.6%) and Health & Beauty (15.1%) .

Top 10 Categories

Food & Beverages 23.9%

37,895 stores

Clothing & Accessories 18.6%

29,457 stores

Health & Beauty 15.1%

23,912 stores

Home & Garden 5.5%

8,724 stores

Vehicles & Parts 5.4%

8,517 stores

Electronics & Technology 5.2%

8,294 stores

Arts & Entertainment 4.7%

7,507 stores

Jewelry & Watches 4.6%

7,314 stores

Gifts & Special Occasions 3.5%

5,485 stores

Sporting Goods & Outdoor Gear 3.1%

4,927 stores

Visual Distribution

Distribution of top 10 Japan store categories (November 2025)
Distribution of categories in Japan e-commerce stores
Category Number of Stores Percentage
Food & Beverages 37895 23.93%
Clothing & Accessories 29457 18.60%
Health & Beauty 23912 15.10%
Home & Garden 8724 5.51%
Vehicles & Parts 8517 5.38%
Electronics & Technology 8294 5.24%
Arts & Entertainment 7507 4.74%
Jewelry & Watches 7314 4.62%
Gifts & Special Occasions 5485 3.46%
Sporting Goods & Outdoor Gear 4927 3.11%
Furniture & Home Decor 4148 2.62%
Business & Industrial 3513 2.22%
Pets & Pet Supplies 3255 2.06%
Collectibles & Hobbies 2805 1.77%
Toys & Games 2629 1.66%

Payment Providers Distribution

VISA leads with 25.9% among AI-verified physical stores (28,926 stores) , followed by JCB (25.6%) and Amazon Pay (11.6%) .

Base: 49,726 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 25.9%

28,926 stores

JCB 25.6%

28,580 stores

12,921 stores

9,952 stores

8,556 stores

7,686 stores

5,292 stores

4,843 stores

2,195 stores

665 stores

Visual Distribution

Distribution of top 10 Japan payment providers (November 2025)
Distribution of payment providers in Japan e-commerce stores
Payment Provider Store Count Market Share
VISA 28926 25.91%
JCB 28580 25.60%
Amazon Pay 12921 11.57%
PayPal 9952 8.91%
MasterCard 8556 7.66%
American Express 7686 6.88%
Apple Pay 5292 4.74%
Google Pay 4843 4.34%
Stripe Connect 2195 1.97%
DinersClub 665 0.60%
Bolt 657 0.59%
AliPay 599 0.54%
UnionPay 411 0.37%
Paddle 191 0.17%
BitCoin 163 0.15%

Shipping Carriers Distribution

DHL leads with 18.5% among AI-verified physical stores (1,943 stores) , followed by Yamato Japan (14.8%) and UPS (14.0%) .

Base: 7,899 AI-verified physical stores with detectable shipping carriers (3.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.5%

1,943 stores

1,558 stores

UPS 14.0%

1,478 stores

FedEx 12.1%

1,269 stores

1,261 stores

USPS 6.2%

653 stores

513 stores

442 stores

339 stores

TNT 2.3%

244 stores

Visual Distribution

Distribution of top 10 Japan shipping carriers (November 2025)
Distribution of shipping carriers in Japan e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1943 18.47%
Yamato Japan 1558 14.81%
UPS 1478 14.05%
FedEx 1269 12.06%
Japan Post 1261 11.99%
USPS 653 6.21%
Sagawa 513 4.88%
Hermes 442 4.20%
Speedy 339 3.22%
TNT 244 2.32%
GLS 229 2.18%
JX 181 1.72%
TCS 167 1.59%
ePacket 124 1.18%
ASM 120 1.14%

Store Launch Timeline

Over the past 12 months, 25,790 new stores were launched in Japan , with the highest activity in 2025-10 (3,108 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.1%

3,108 stores launched

2025-09 9.0%

2,309 stores launched

2025-08 8.9%

2,299 stores launched

2025-07 8.8%

2,278 stores launched

2025-06 8.9%

2,290 stores launched

2025-05 8.0%

2,057 stores launched

2025-04 8.9%

2,300 stores launched

2025-03 8.8%

2,260 stores launched

2025-02 8.0%

2,064 stores launched

2025-01 7.7%

1,976 stores launched

2024-12 7.6%

1,955 stores launched

2024-11 3.5%

894 stores launched

Monthly Trend

Monthly store launches in Japan (November 2025)
Monthly store launches in Japan over the past 12 months
Month Stores Launched Percentage
2025-10 3108 12.05%
2025-09 2309 8.95%
2025-08 2299 8.91%
2025-07 2278 8.83%
2025-06 2290 8.88%
2025-05 2057 7.98%
2025-04 2300 8.92%
2025-03 2260 8.76%
2025-02 2064 8.00%
2025-01 1976 7.66%
2024-12 1955 7.58%
2024-11 894 3.47%

Active Stores by Launch Year

Currently, 233,079 active stores in Japan are tracked in our database , with the most stores launched in 2025 (23,034 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 9.9%

23,034 active stores

2024 9.8%

22,784 active stores

2023 9.0%

20,894 active stores

2022 8.8%

20,442 active stores

2021 10.2%

23,795 active stores

2020 9.1%

21,216 active stores

2019 5.6%

13,094 active stores

2018 5.5%

12,756 active stores

2017 4.1%

9,480 active stores

2016 2.7%

6,189 active stores

2015 2.6%

5,953 active stores

2014 2.2%

5,202 active stores

2013 2.7%

6,262 active stores

2012 1.8%

4,266 active stores

2011 1.7%

4,073 active stores

Distribution by Launch Year

Active stores in Japan by original launch year (November 2025)
Active stores in Japan by launch year
Launch Year Active Stores Percentage
2025 23034 9.88%
2024 22784 9.78%
2023 20894 8.96%
2022 20442 8.77%
2021 23795 10.21%
2020 21216 9.10%
2019 13094 5.62%
2018 12756 5.47%
2017 9480 4.07%
2016 6189 2.66%
2015 5953 2.55%
2014 5202 2.23%
2013 6262 2.69%
2012 4266 1.83%
2011 4073 1.75%
2010 4156 1.78%
2009 4045 1.74%
2008 3353 1.44%
2007 3507 1.50%
2006 2792 1.20%
2005 2501 1.07%
2004 2615 1.12%
2003 2185 0.94%
2002 1979 0.85%
2001 2942 1.26%
2000 2231 0.96%
1999 667 0.29%
1998 443 0.19%
1997 122 0.05%
1996 92 0.04%
1995 9 0.00%

Social Media Usage

Instagram leads with 35.3% among stores with at least one detectable social profile (100,531 stores) , followed by Facebook (25.6%) and Twitter (16.2%) .

Base: 133,325 stores with any detectable social profile (54.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.3%

100,531 stores

Facebook 25.6%

73,054 stores

Twitter 16.2%

46,132 stores

YouTube 10.3%

29,361 stores

X 7.2%

20,495 stores

TikTok 2.5%

7,022 stores

Pinterest 1.5%

4,210 stores

LinkedIn 1.0%

2,745 stores

WhatsApp 0.4%

1,268 stores

Vimeo 0.1%

334 stores

Visual Distribution

Distribution of social media platforms in Japan (November 2025)
Distribution of social media platforms in Japan e-commerce stores
Social Platform Store Count Market Share
Instagram 100531 35.26%
Facebook 73054 25.62%
Twitter 46132 16.18%
YouTube 29361 10.30%
X 20495 7.19%
TikTok 7022 2.46%
Pinterest 4210 1.48%
LinkedIn 2745 0.96%
WhatsApp 1268 0.44%
Vimeo 334 0.12%

Dataset Coverage

Field Rows count Coverage
Website 246.4k 100.00%
Emails 91.6k 37.18%
Phones 39.3k 15.95%
Ecommerce platform 246.4k 100.00%
Couriers 7.9k 3.21%
Payment Providers 49.7k 20.18%
Categories 163.6k 66.41%
Social Media 133.3k 54.11%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Japan E-commerce Database?

Our database covers over 246.4k Japan physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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