Ochanoko Market Share & Real Store Usage

Explore 2.1k verified e-commerce stores built on Ochanoko. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 2.4k domains. 2.1k verified as active stores with physical delivery.

Verified stores
2.1k
active stores with physical delivery
Top country
Japan
2,100 verified stores
Top payment signal
VISA
588 detection occurrences
Top carrier signal
Yamato Japan
1,057 detection occurrences
Top category
Toys & Games
283 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

2.1k verified active stores out of 2.4k detected · 88.9% verification rate

Categories Distribution

Toys & Games stores with 13.4% of all stores (283 stores) , followed by Food & Beverages (10.5%) and Clothing & Accessories (8.8%) .

Base: 2,112 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Toys & Games 13.4%

283 stores

Food & Beverages 10.5%

222 stores

Clothing & Accessories 8.8%

186 stores

Arts & Entertainment 6.7%

141 stores

Sporting Goods & Outdoor Gear 6.4%

136 stores

Jewelry & Watches 3.3%

70 stores

Health & Beauty 2.8%

59 stores

Vehicles & Parts 2.8%

59 stores

Home & Garden 2.7%

58 stores

Gifts & Special Occasions 2.1%

45 stores

Visual Distribution

Distribution of top 10 Ochanoko store categories (October 2026)
Distribution of categories in Ochanoko e-commerce stores
Category Number of Stores Percentage
Toys & Games 283 13.40%
Food & Beverages 222 10.51%
Clothing & Accessories 186 8.81%
Arts & Entertainment 141 6.68%
Sporting Goods & Outdoor Gear 136 6.44%
Jewelry & Watches 70 3.31%
Health & Beauty 59 2.79%
Vehicles & Parts 59 2.79%
Home & Garden 58 2.75%
Gifts & Special Occasions 45 2.13%

Payment Providers Distribution

VISA accounts for 14.5% of displayed detection occurrences (588 occurrences) , followed by JCB (13.5%) and PayPay (13.0%) .

Base: 4,052 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

VISA 14.5%

588 occurrences

JCB 13.5%

546 occurrences

PayPay 13.0%

528 occurrences

488 occurrences

421 occurrences

Konbini 10.0%

406 occurrences

395 occurrences

331 occurrences

199 occurrences

Rakuten Pay 3.7%

150 occurrences

Visual Distribution

Distribution of top 10 Ochanoko payment providers (October 2026)
Distribution of payment providers in Ochanoko e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
VISA 588 14.51%
JCB 546 13.47%
PayPay 528 13.03%
American Express 488 12.04%
DinersClub 421 10.39%
Konbini 406 10.02%
PayPal 395 9.75%
MasterCard 331 8.17%
Amazon Pay 199 4.91%
Rakuten Pay 150 3.70%

Shipping Carriers Distribution

Yamato Japan accounts for 41.5% of displayed detection occurrences (1,057 occurrences) , followed by Japan Post (28.6%) and Sagawa (20.5%) .

Base: 2,548 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

1,057 occurrences

730 occurrences

Sagawa 20.5%

523 occurrences

EMS 3.3%

85 occurrences

Seino 2.0%

51 occurrences

DHL 1.2%

31 occurrences

Fukuyama Transporting 0.9%

24 occurrences

FedEx 0.9%

22 occurrences

UPS 0.6%

15 occurrences

USPS 0.4%

10 occurrences

Visual Distribution

Distribution of top 10 Ochanoko shipping carriers (October 2026)
Distribution of shipping carriers in Ochanoko e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Yamato Japan 1057 41.48%
Japan Post 730 28.65%
Sagawa 523 20.53%
EMS 85 3.34%
Seino 51 2.00%
DHL 31 1.22%
Fukuyama Transporting 24 0.94%
FedEx 22 0.86%
UPS 15 0.59%
USPS 10 0.39%

Store Launch Timeline

Over the past 12 months, 51 new stores were launched in Ochanoko , with the highest activity in 2026-09 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 7.8%

4 stores launched

2026-08 9.8%

5 stores launched

2026-07 7.8%

4 stores launched

2026-06 15.7%

8 stores launched

2026-05 15.7%

8 stores launched

2026-04 5.9%

3 stores launched

2026-03 9.8%

5 stores launched

2026-02 11.8%

6 stores launched

2026-01 2.0%

1 stores launched

2025-12 5.9%

3 stores launched

2025-11 5.9%

3 stores launched

2025-10 2.0%

1 stores launched

Monthly Trend

Monthly store launches in Ochanoko (October 2026)
Monthly store launches in Ochanoko over the past 12 months
Month Stores Launched Percentage
2026-09 4 7.84%
2026-08 5 9.80%
2026-07 4 7.84%
2026-06 8 15.69%
2026-05 8 15.69%
2026-04 3 5.88%
2026-03 5 9.80%
2026-02 6 11.76%
2026-01 1 1.96%
2025-12 3 5.88%
2025-11 3 5.88%
2025-10 1 1.96%

Active Stores by Launch Year

Currently, 2,098 active stores in Ochanoko are tracked in our database , with the most stores launched in 2026 (44 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.1%

44 active stores

2025 3.1%

66 active stores

2024 2.9%

60 active stores

2023 2.1%

44 active stores

2022 2.2%

47 active stores

2021 4.4%

93 active stores

2020 6.0%

125 active stores

2019 4.0%

83 active stores

2018 4.5%

95 active stores

2017 5.0%

105 active stores

2016 3.4%

72 active stores

2015 5.2%

109 active stores

2014 3.9%

81 active stores

2013 6.1%

127 active stores

2012 4.6%

97 active stores

Distribution by Launch Year

Active stores in Ochanoko by original launch year (October 2026)
Active stores in Ochanoko by launch year
Launch Year Active Stores Percentage
2026 44 2.10%
2025 66 3.15%
2024 60 2.86%
2023 44 2.10%
2022 47 2.24%
2021 93 4.43%
2020 125 5.96%
2019 83 3.96%
2018 95 4.53%
2017 105 5.00%
2016 72 3.43%
2015 109 5.20%
2014 81 3.86%
2013 127 6.05%
2012 97 4.62%

Social Media Usage

Instagram accounts for 38.5% of displayed detection occurrences (609 occurrences) , followed by Facebook (22.0%) and Twitter (21.2%) .

Base: 1,583 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 38.5%

609 occurrences

Facebook 22.0%

349 occurrences

Twitter 21.2%

335 occurrences

YouTube 11.6%

183 occurrences

X 5.0%

79 occurrences

TikTok 1.4%

22 occurrences

Pinterest 0.3%

4 occurrences

Medium 0.1%

1 occurrences

Twitch 0.1%

1 occurrences

Visual Distribution

Distribution of social media platforms in Ochanoko (October 2026)
Distribution of social media platforms in Ochanoko e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 609 38.47%
Facebook 349 22.05%
Twitter 335 21.16%
YouTube 183 11.56%
X 79 4.99%
TikTok 22 1.39%
Pinterest 4 0.25%
Medium 1 0.06%
Twitch 1 0.06%

Geographic Distribution

Japan stores with 99.4% (2,100 active verified stores) , followed by United States (0.1%) and France (0.1%) .

Base: 2,112 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Japan 99.4%

2,100 active verified stores

3 active verified stores

2 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

India 0.0%

1 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using Ochanoko (October 2026)
Geographic distribution of stores using Ochanoko
Country AI-Verified Store Count Market Share
Japan 2100 99.43%
United States 3 0.14%
France 2 0.09%
Australia 1 0.05%
Canada 1 0.05%
Cocos (Keeling) Islands 1 0.05%
India 1 0.05%
New Zealand 1 0.05%
South Africa 1 0.05%
South Korea 1 0.05%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 2.4k 100.00%
Emails 1.9k 81.36%
Phones 606 25.49%
Ecommerce platform 2.4k 100.00%
Couriers 1.7k 70.30%
Payment Providers 1.4k 58.31%
Categories 1.5k 62.10%
Social Media 1k 42.66%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

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Market Intelligence

Understand the Ochanoko e-commerce landscape:

Analyze 2.1k verified e-commerce stores on Ochanoko - technology adoption, market share, competitive positioning.

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Data Access

  • Interactive search and filtering via web app
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  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

See which stores moved to or from each platform with platform migration data.

  • Competitive intelligence and market sizing
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Frequently Asked Questions

What data is included in the Ochanoko e-commerce intelligence?

We track 2.1k verified Ochanoko e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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