Sweden E-commerce Database
Explore 79.1k e-commerce stores in the Sweden. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 32.8% of stores with physical delivery (25,376 stores) , followed by Custom (31.3%) and WooCommerce (25.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
25,376 stores
24,256 stores
19,878 stores
2,469 stores
1,698 stores
1,047 stores
994 stores
663 stores
576 stores
421 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 25376 | 32.79% |
| Custom | 24256 | 31.35% |
| WooCommerce | 19878 | 25.69% |
| Quickbutik | 2469 | 3.19% |
| Wix eCommerce | 1698 | 2.19% |
| Magento | 1047 | 1.35% |
| PrestaShop | 994 | 1.28% |
| Squarespace Commerce | 663 | 0.86% |
| Wikinggruppen | 576 | 0.74% |
| OpenCart | 421 | 0.54% |
All Stores Distribution
Shopify holds 27.9% share of all Sweden e-commerce stores (27,546) , with Custom at 24.5% and WooCommerce at 33.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,546 stores
24,256 stores
32,861 stores
2,578 stores
5,835 stores
1,254 stores
1,086 stores
2,345 stores
609 stores
503 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 27546 | 27.86% |
| Custom | 24256 | 24.53% |
| WooCommerce | 32861 | 33.24% |
| Quickbutik | 2578 | 2.61% |
| Wix eCommerce | 5835 | 5.90% |
| Magento | 1254 | 1.27% |
| PrestaShop | 1086 | 1.10% |
| Squarespace Commerce | 2345 | 2.37% |
| Wikinggruppen | 609 | 0.62% |
| OpenCart | 503 | 0.51% |
Categories Distribution
Clothing & Accessories leads with 18.4% of all stores (10,119 stores) , followed by Health & Beauty (15.8%) and Home & Garden (8.9%) .
Top 10 Categories
10,119 stores
8,713 stores
4,920 stores
4,468 stores
3,559 stores
3,433 stores
3,096 stores
2,856 stores
2,741 stores
2,678 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 10119 | 18.39% |
| Health & Beauty | 8713 | 15.84% |
| Home & Garden | 4920 | 8.94% |
| Food & Beverages | 4468 | 8.12% |
| Electronics & Technology | 3559 | 6.47% |
| Vehicles & Parts | 3433 | 6.24% |
| Sporting Goods & Outdoor Gear | 3096 | 5.63% |
| Furniture & Home Decor | 2856 | 5.19% |
| Arts & Entertainment | 2741 | 4.98% |
| Jewelry & Watches | 2678 | 4.87% |
| Business & Industrial | 2050 | 3.73% |
| Pets & Pet Supplies | 1947 | 3.54% |
| Tools & Hardware | 1935 | 3.52% |
| Books & Media | 1276 | 2.32% |
| Gifts & Special Occasions | 1229 | 2.23% |
Payment Providers Distribution
Klarna leads with 30.5% among AI-verified physical stores (14,606 stores) , followed by Swish (17.2%) and PayPal (9.5%) .
Base: 25,184 AI-verified physical stores with detectable payment providers (31.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
14,606 stores
8,253 stores
4,565 stores
3,851 stores
3,834 stores
3,253 stores
2,700 stores
1,894 stores
1,709 stores
1,426 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 14606 | 30.50% |
| Swish | 8253 | 17.23% |
| PayPal | 4565 | 9.53% |
| MasterCard | 3851 | 8.04% |
| VISA | 3834 | 8.01% |
| Stripe Connect | 3253 | 6.79% |
| American Express | 2700 | 5.64% |
| Apple Pay | 1894 | 3.95% |
| Svea | 1709 | 3.57% |
| Google Pay | 1426 | 2.98% |
| Bolt | 458 | 0.96% |
| JCB | 396 | 0.83% |
| Trustly | 359 | 0.75% |
| BitCoin | 350 | 0.73% |
| Paddle | 236 | 0.49% |
Shipping Carriers Distribution
DHL leads with 37.3% among AI-verified physical stores (8,997 stores) , followed by PostNord (24.1%) and Schenker (11.2%) .
Base: 15,890 AI-verified physical stores with detectable shipping carriers (20.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 8997 | 37.30% |
| PostNord | 5805 | 24.07% |
| Schenker | 2710 | 11.23% |
| UPS | 2400 | 9.95% |
| FedEx | 860 | 3.57% |
| GLS | 716 | 2.97% |
| DPD | 547 | 2.27% |
| USPS | 513 | 2.13% |
| Budbee | 404 | 1.67% |
| TNT | 330 | 1.37% |
| DSV | 295 | 1.22% |
| Hermes | 164 | 0.68% |
| 4PX | 129 | 0.53% |
| Speedy | 129 | 0.53% |
| Royal Mail | 123 | 0.51% |
Store Launch Timeline
Over the past 12 months, 17,930 new stores were launched in Sweden , with the highest activity in 2025-11 (2,095 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,095 stores launched
1,926 stores launched
1,820 stores launched
1,759 stores launched
1,566 stores launched
1,451 stores launched
1,526 stores launched
1,433 stores launched
1,443 stores launched
1,216 stores launched
1,213 stores launched
482 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 2095 | 11.68% |
| 2025-10 | 1926 | 10.74% |
| 2025-09 | 1820 | 10.15% |
| 2025-08 | 1759 | 9.81% |
| 2025-07 | 1566 | 8.73% |
| 2025-06 | 1451 | 8.09% |
| 2025-05 | 1526 | 8.51% |
| 2025-04 | 1433 | 7.99% |
| 2025-03 | 1443 | 8.05% |
| 2025-02 | 1216 | 6.78% |
| 2025-01 | 1213 | 6.77% |
| 2024-12 | 482 | 2.69% |
Active Stores by Launch Year
Currently, 78,290 active stores in Sweden are tracked in our database , with the most stores launched in 2025 (17,455 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,455 active stores
8,053 active stores
5,759 active stores
4,604 active stores
4,763 active stores
4,810 active stores
3,412 active stores
4,885 active stores
3,125 active stores
1,950 active stores
1,569 active stores
1,523 active stores
2,043 active stores
1,322 active stores
1,218 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 17455 | 22.30% |
| 2024 | 8053 | 10.29% |
| 2023 | 5759 | 7.36% |
| 2022 | 4604 | 5.88% |
| 2021 | 4763 | 6.08% |
| 2020 | 4810 | 6.14% |
| 2019 | 3412 | 4.36% |
| 2018 | 4885 | 6.24% |
| 2017 | 3125 | 3.99% |
| 2016 | 1950 | 2.49% |
| 2015 | 1569 | 2.00% |
| 2014 | 1523 | 1.95% |
| 2013 | 2043 | 2.61% |
| 2012 | 1322 | 1.69% |
| 2011 | 1218 | 1.56% |
| 2010 | 1692 | 2.16% |
| 2009 | 1172 | 1.50% |
| 2008 | 1022 | 1.31% |
| 2007 | 1053 | 1.34% |
| 2006 | 905 | 1.16% |
| 2005 | 801 | 1.02% |
| 2004 | 948 | 1.21% |
| 2003 | 878 | 1.12% |
| 2002 | 508 | 0.65% |
| 2001 | 704 | 0.90% |
| 2000 | 628 | 0.80% |
| 1999 | 456 | 0.58% |
| 1998 | 465 | 0.59% |
| 1997 | 321 | 0.41% |
| 1996 | 203 | 0.26% |
| 1995 | 43 | 0.05% |
Featured Stores
Discover the strongest performers and newest entrants in Sweden's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Custom
Shopify
WooCommerce — Clothing & Accessories
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 79.1k | 100.00% |
| Emails | 45.4k | 57.43% |
| Phones | 27.2k | 34.38% |
| Ecommerce platform | 79.1k | 100.00% |
| Couriers | 15.9k | 20.09% |
| Payment Providers | 25.2k | 31.85% |
| Categories | 57.2k | 72.36% |
| Social Media | 42.2k | 53.36% |
Starter Package
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Maximize Your ROI
Use our detailed Sweden E-commerce Database to:
Gain actionable insights into 79.1k physical stores in Sweden.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Sweden online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Sweden E-commerce Database?
-
Our database covers over 79.1k Sweden physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.5% among stores with at least one detectable social profile (34,439 stores) , followed by Facebook (33.4%) and YouTube (9.0%) .
Base: 42,193 stores with any detectable social profile (53.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
34,439 stores
33,295 stores
9,009 stores
6,682 stores
6,030 stores
4,572 stores
3,477 stores
1,449 stores
576 stores
249 stores
Visual Distribution