Sweden E-commerce Database
Explore 63.2k e-commerce stores in the Sweden. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 44.9% of stores with physical delivery (27,642 stores) , followed by WooCommerce (30.0%) and Custom (12.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,642 stores
18,448 stores
7,734 stores
2,508 stores
1,519 stores
1,132 stores
1,017 stores
582 stores
513 stores
431 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 27642 | 44.93% |
| WooCommerce | 18448 | 29.98% |
| Custom | 7734 | 12.57% |
| Quickbutik | 2508 | 4.08% |
| Wix eCommerce | 1519 | 2.47% |
| Magento | 1132 | 1.84% |
| PrestaShop | 1017 | 1.65% |
| Wikinggruppen | 582 | 0.95% |
| Squarespace Commerce | 513 | 0.83% |
| OpenCart | 431 | 0.70% |
All Stores Distribution
Shopify holds 34.3% share of all Sweden e-commerce stores (28,336) , with WooCommerce at 39.4% and Custom at 9.3% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
28,336 stores
32,558 stores
7,734 stores
2,559 stores
5,776 stores
1,261 stores
1,066 stores
617 stores
2,345 stores
474 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 28336 | 34.25% |
| WooCommerce | 32558 | 39.36% |
| Custom | 7734 | 9.35% |
| Quickbutik | 2559 | 3.09% |
| Wix eCommerce | 5776 | 6.98% |
| Magento | 1261 | 1.52% |
| PrestaShop | 1066 | 1.29% |
| Wikinggruppen | 617 | 0.75% |
| Squarespace Commerce | 2345 | 2.83% |
| OpenCart | 474 | 0.57% |
Categories Distribution
Clothing & Accessories leads with 22.1% of all stores (9,461 stores) , followed by Health & Beauty (16.6%) and Home & Garden (8.5%) .
Top 10 Categories
9,461 stores
7,115 stores
3,660 stores
3,146 stores
2,742 stores
2,460 stores
2,365 stores
2,359 stores
2,113 stores
1,790 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9461 | 22.10% |
| Health & Beauty | 7115 | 16.62% |
| Home & Garden | 3660 | 8.55% |
| Food & Beverages | 3146 | 7.35% |
| Electronics & Technology | 2742 | 6.40% |
| Jewelry & Watches | 2460 | 5.75% |
| Sporting Goods & Outdoor Gear | 2365 | 5.52% |
| Furniture & Home Decor | 2359 | 5.51% |
| Arts & Entertainment | 2113 | 4.94% |
| Vehicles & Parts | 1790 | 4.18% |
| Pets & Pet Supplies | 1498 | 3.50% |
| Tools & Hardware | 1354 | 3.16% |
| Business & Industrial | 1061 | 2.48% |
| Gifts & Special Occasions | 941 | 2.20% |
| Toys & Games | 747 | 1.74% |
Payment Providers Distribution
Klarna leads with 31.4% among AI-verified physical stores (14,182 stores) , followed by Swish (15.9%) and PayPal (9.7%) .
Base: 23,028 AI-verified physical stores with detectable payment providers (36.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
14,182 stores
7,186 stores
4,390 stores
3,680 stores
3,581 stores
3,071 stores
2,715 stores
1,910 stores
1,496 stores
1,452 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 14182 | 31.38% |
| Swish | 7186 | 15.90% |
| PayPal | 4390 | 9.71% |
| MasterCard | 3680 | 8.14% |
| VISA | 3581 | 7.92% |
| Stripe Connect | 3071 | 6.79% |
| American Express | 2715 | 6.01% |
| Apple Pay | 1910 | 4.23% |
| Svea | 1496 | 3.31% |
| Google Pay | 1452 | 3.21% |
| Bolt | 371 | 0.82% |
| Trustly | 341 | 0.75% |
| JCB | 337 | 0.75% |
| BitCoin | 268 | 0.59% |
| Bancontact | 219 | 0.48% |
Shipping Carriers Distribution
DHL leads with 37.3% among AI-verified physical stores (8,882 stores) , followed by PostNord (24.4%) and Schenker (10.8%) .
Base: 15,484 AI-verified physical stores with detectable shipping carriers (24.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 8882 | 37.29% |
| PostNord | 5821 | 24.44% |
| Schenker | 2581 | 10.83% |
| UPS | 2388 | 10.02% |
| FedEx | 866 | 3.64% |
| GLS | 694 | 2.91% |
| DPD | 534 | 2.24% |
| USPS | 507 | 2.13% |
| Budbee | 432 | 1.81% |
| TNT | 323 | 1.36% |
| DSV | 277 | 1.16% |
| Hermes | 149 | 0.63% |
| Royal Mail | 136 | 0.57% |
| 4PX | 125 | 0.52% |
| Speedy | 106 | 0.44% |
Store Launch Timeline
Over the past 12 months, 16,994 new stores were launched in Sweden , with the highest activity in 2025-12 (1,402 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,402 stores launched
1,885 stores launched
1,896 stores launched
1,723 stores launched
1,648 stores launched
1,536 stores launched
1,368 stores launched
1,421 stores launched
1,281 stores launched
1,319 stores launched
1,068 stores launched
447 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 1402 | 8.25% |
| 2025-11 | 1885 | 11.09% |
| 2025-10 | 1896 | 11.16% |
| 2025-09 | 1723 | 10.14% |
| 2025-08 | 1648 | 9.70% |
| 2025-07 | 1536 | 9.04% |
| 2025-06 | 1368 | 8.05% |
| 2025-05 | 1421 | 8.36% |
| 2025-04 | 1281 | 7.54% |
| 2025-03 | 1319 | 7.76% |
| 2025-02 | 1068 | 6.28% |
| 2025-01 | 447 | 2.63% |
Active Stores by Launch Year
Currently, 62,761 active stores in Sweden are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
17,549 active stores
6,669 active stores
4,451 active stores
3,613 active stores
3,685 active stores
3,649 active stores
2,594 active stores
3,412 active stores
2,332 active stores
1,398 active stores
1,080 active stores
1,105 active stores
1,463 active stores
923 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4 | 0.01% |
| 2025 | 17549 | 27.96% |
| 2024 | 6669 | 10.63% |
| 2023 | 4451 | 7.09% |
| 2022 | 3613 | 5.76% |
| 2021 | 3685 | 5.87% |
| 2020 | 3649 | 5.81% |
| 2019 | 2594 | 4.13% |
| 2018 | 3412 | 5.44% |
| 2017 | 2332 | 3.72% |
| 2016 | 1398 | 2.23% |
| 2015 | 1080 | 1.72% |
| 2014 | 1105 | 1.76% |
| 2013 | 1463 | 2.33% |
| 2012 | 923 | 1.47% |
| 2011 | 871 | 1.39% |
| 2010 | 1180 | 1.88% |
| 2009 | 791 | 1.26% |
| 2008 | 654 | 1.04% |
| 2007 | 691 | 1.10% |
| 2006 | 644 | 1.03% |
| 2005 | 524 | 0.83% |
| 2004 | 662 | 1.05% |
| 2003 | 572 | 0.91% |
| 2002 | 340 | 0.54% |
| 2001 | 459 | 0.73% |
| 2000 | 429 | 0.68% |
| 1999 | 333 | 0.53% |
| 1998 | 303 | 0.48% |
| 1997 | 212 | 0.34% |
| 1996 | 136 | 0.22% |
| 1995 | 33 | 0.05% |
Featured Stores
Discover the strongest performers and newest entrants in Sweden's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Books & Media
Shopify
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 63.2k | 100.00% |
| Emails | 35.2k | 55.78% |
| Phones | 19.1k | 30.30% |
| Ecommerce platform | 63.2k | 100.00% |
| Couriers | 15.5k | 24.51% |
| Payment Providers | 23.0k | 36.45% |
| Categories | 44.5k | 70.51% |
| Social Media | 34.3k | 54.26% |
Starter Package
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Maximize Your ROI
Use our detailed Sweden E-commerce Database to:
Gain actionable insights into 63.2k physical stores in Sweden.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Sweden online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Sweden E-commerce Database?
-
Our database covers over 63.2k Sweden physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.5% among stores with at least one detectable social profile (29,362 stores) , followed by Facebook (32.2%) and YouTube (8.8%) .
Base: 34,280 stores with any detectable social profile (54.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
29,362 stores
26,624 stores
7,304 stores
6,607 stores
4,168 stores
3,580 stores
3,206 stores
1,232 stores
452 stores
173 stores
Visual Distribution