Sweden E-commerce Database
Explore 57.0k verified e-commerce stores in the Sweden. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 86.4k with e-commerce signals. 57.0k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
Shopify leads with 39.1% of stores with physical delivery (20,882 stores) , followed by WooCommerce (29.8%) and Custom (17.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
20,882 stores
15,904 stores
9,217 stores
2,535 stores
1,177 stores
1,089 stores
974 stores
555 stores
543 stores
496 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 20882 | 39.13% |
| WooCommerce | 15904 | 29.80% |
| Custom | 9217 | 17.27% |
| Quickbutik | 2535 | 4.75% |
| Wix eCommerce | 1177 | 2.21% |
| Magento | 1089 | 2.04% |
| PrestaShop | 974 | 1.82% |
| Wikinggruppen | 555 | 1.04% |
| United Profile | 543 | 1.02% |
| Squarespace Commerce | 496 | 0.93% |
All Stores Distribution
Shopify holds 28.2% share of all Sweden e-commerce stores (22,245) , with WooCommerce at 41.2% and Custom at 11.7% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
22,245 stores
32,476 stores
9,217 stores
2,659 stores
5,441 stores
1,259 stores
1,037 stores
633 stores
573 stores
3,296 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 22245 | 28.22% |
| WooCommerce | 32476 | 41.19% |
| Custom | 9217 | 11.69% |
| Quickbutik | 2659 | 3.37% |
| Wix eCommerce | 5441 | 6.90% |
| Magento | 1259 | 1.60% |
| PrestaShop | 1037 | 1.32% |
| Wikinggruppen | 633 | 0.80% |
| United Profile | 573 | 0.73% |
| Squarespace Commerce | 3296 | 4.18% |
Categories Distribution
Clothing & Accessories leads with 16.1% of all stores (7,301 stores) , followed by Health & Beauty (14.4%) and Sporting Goods & Outdoor Gear (11.1%) .
Base: 45,466 AI-verified stores with physical delivery and detected product categories (79.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
7,301 stores
6,559 stores
5,052 stores
3,941 stores
3,558 stores
3,401 stores
2,440 stores
2,300 stores
2,148 stores
1,938 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7301 | 16.06% |
| Health & Beauty | 6559 | 14.43% |
| Sporting Goods & Outdoor Gear | 5052 | 11.11% |
| Home & Garden | 3941 | 8.67% |
| Food & Beverages | 3558 | 7.83% |
| Arts & Entertainment | 3401 | 7.48% |
| Business & Industrial | 2440 | 5.37% |
| Electronics & Technology | 2300 | 5.06% |
| Jewelry & Watches | 2148 | 4.72% |
| Vehicles & Parts | 1938 | 4.26% |
| Toys & Games | 1880 | 4.13% |
| Tools & Hardware | 1770 | 3.89% |
| Furniture & Home Decor | 1443 | 3.17% |
| Gifts & Special Occasions | 960 | 2.11% |
| Pets & Pet Supplies | 775 | 1.70% |
Payment Providers Distribution
Klarna leads with 37.0% among AI-verified physical stores (9,944 stores) , followed by PayPal (11.4%) and MasterCard (9.9%) .
Base: 15,618 AI-verified physical stores with detectable payment providers (27.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,944 stores
3,070 stores
2,675 stores
2,504 stores
2,405 stores
1,598 stores
1,175 stores
1,169 stores
881 stores
311 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 9944 | 36.97% |
| PayPal | 3070 | 11.41% |
| MasterCard | 2675 | 9.95% |
| Stripe Connect | 2504 | 9.31% |
| VISA | 2405 | 8.94% |
| American Express | 1598 | 5.94% |
| Apple Pay | 1175 | 4.37% |
| Svea | 1169 | 4.35% |
| Google Pay | 881 | 3.28% |
| Bolt | 311 | 1.16% |
| JCB | 285 | 1.06% |
| BitCoin | 283 | 1.05% |
| Trustly | 256 | 0.95% |
| Bancontact | 189 | 0.70% |
| Adyen | 152 | 0.57% |
Shipping Carriers Distribution
DHL leads with 37.1% among AI-verified physical stores (6,249 stores) , followed by PostNord (23.7%) and Schenker (11.2%) .
Base: 11,146 AI-verified physical stores with detectable shipping carriers (19.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 6249 | 37.07% |
| PostNord | 3995 | 23.70% |
| Schenker | 1888 | 11.20% |
| UPS | 1688 | 10.01% |
| FedEx | 510 | 3.03% |
| GLS | 465 | 2.76% |
| DPD | 421 | 2.50% |
| USPS | 348 | 2.06% |
| 4PX | 293 | 1.74% |
| Budbee | 281 | 1.67% |
| DSV | 233 | 1.38% |
| TNT | 197 | 1.17% |
| Hermes | 100 | 0.59% |
| Colissimo | 99 | 0.59% |
| Speedy | 89 | 0.53% |
Store Launch Timeline
Over the past 12 months, 12,707 new stores were launched in Sweden , with the highest activity in 2026-03 (1,615 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,615 stores launched
1,270 stores launched
1,543 stores launched
1,182 stores launched
1,296 stores launched
1,216 stores launched
1,035 stores launched
845 stores launched
757 stores launched
748 stores launched
783 stores launched
417 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 1615 | 12.71% |
| 2026-02 | 1270 | 9.99% |
| 2026-01 | 1543 | 12.14% |
| 2025-12 | 1182 | 9.30% |
| 2025-11 | 1296 | 10.20% |
| 2025-10 | 1216 | 9.57% |
| 2025-09 | 1035 | 8.15% |
| 2025-08 | 845 | 6.65% |
| 2025-07 | 757 | 5.96% |
| 2025-06 | 748 | 5.89% |
| 2025-05 | 783 | 6.16% |
| 2025-04 | 417 | 3.28% |
Active Stores by Launch Year
Currently, 56,566 active stores in Sweden are tracked in our database , with the most stores launched in 2026 (4,443 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,443 active stores
10,421 active stores
5,593 active stores
3,989 active stores
3,361 active stores
3,394 active stores
3,513 active stores
2,468 active stores
3,200 active stores
2,207 active stores
1,294 active stores
1,043 active stores
1,042 active stores
1,320 active stores
882 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4443 | 7.85% |
| 2025 | 10421 | 18.42% |
| 2024 | 5593 | 9.89% |
| 2023 | 3989 | 7.05% |
| 2022 | 3361 | 5.94% |
| 2021 | 3394 | 6.00% |
| 2020 | 3513 | 6.21% |
| 2019 | 2468 | 4.36% |
| 2018 | 3200 | 5.66% |
| 2017 | 2207 | 3.90% |
| 2016 | 1294 | 2.29% |
| 2015 | 1043 | 1.84% |
| 2014 | 1042 | 1.84% |
| 2013 | 1320 | 2.33% |
| 2012 | 882 | 1.56% |
| 2011 | 788 | 1.39% |
| 2010 | 1067 | 1.89% |
| 2009 | 757 | 1.34% |
| 2008 | 686 | 1.21% |
| 2007 | 657 | 1.16% |
| 2006 | 603 | 1.07% |
| 2005 | 512 | 0.91% |
| 2004 | 609 | 1.08% |
| 2003 | 556 | 0.98% |
| 2002 | 328 | 0.58% |
| 2001 | 457 | 0.81% |
| 2000 | 403 | 0.71% |
| 1999 | 322 | 0.57% |
| 1998 | 297 | 0.53% |
| 1997 | 207 | 0.37% |
| 1996 | 116 | 0.21% |
| 1995 | 31 | 0.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Business & Industrial
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 57.0k | 100.00% |
| Emails | 26.6k | 46.74% |
| Phones | 17.9k | 31.41% |
| Ecommerce platform | 57.0k | 100.00% |
| Couriers | 11.1k | 19.56% |
| Payment Providers | 15.6k | 27.41% |
| Categories | 46.8k | 82.09% |
| Social Media | 32.4k | 56.87% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sweden e-commerce landscape:
Analyze 57.0k verified e-commerce stores in Sweden - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sweden e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sweden e-commerce intelligence?
-
We track 57.0k verified Sweden e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 35.8% among stores with at least one detectable social profile (27,988 stores) , followed by Facebook (32.4%) and YouTube (8.9%) .
Base: 32,398 stores with any detectable social profile (56.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,988 stores
25,351 stores
6,975 stores
6,203 stores
3,994 stores
3,110 stores
2,999 stores
1,177 stores
305 stores
154 stores
Visual Distribution