Sweden E-commerce Database
Explore 55.3k verified e-commerce stores in the Sweden. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 82.7k with e-commerce signals. 55.3k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Shopify leads with 40.5% of stores with physical delivery (21,789 stores) , followed by WooCommerce (29.6%) and Custom (16.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,789 stores
15,925 stores
8,949 stores
2,517 stores
1,223 stores
1,086 stores
921 stores
517 stores
450 stores
404 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21789 | 40.51% |
| WooCommerce | 15925 | 29.61% |
| Custom | 8949 | 16.64% |
| Quickbutik | 2517 | 4.68% |
| Wix eCommerce | 1223 | 2.27% |
| Magento | 1086 | 2.02% |
| PrestaShop | 921 | 1.71% |
| Wikinggruppen | 517 | 0.96% |
| Squarespace Commerce | 450 | 0.84% |
| OpenCart | 404 | 0.75% |
All Stores Distribution
Shopify holds 28.7% share of all Sweden e-commerce stores (22,778) , with WooCommerce at 41.3% and Custom at 11.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
22,778 stores
32,794 stores
8,949 stores
2,632 stores
5,603 stores
1,233 stores
973 stores
572 stores
3,330 stores
451 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 22778 | 28.72% |
| WooCommerce | 32794 | 41.35% |
| Custom | 8949 | 11.28% |
| Quickbutik | 2632 | 3.32% |
| Wix eCommerce | 5603 | 7.06% |
| Magento | 1233 | 1.55% |
| PrestaShop | 973 | 1.23% |
| Wikinggruppen | 572 | 0.72% |
| Squarespace Commerce | 3330 | 4.20% |
| OpenCart | 451 | 0.57% |
Categories Distribution
Clothing & Accessories leads with 21.7% of all stores (8,537 stores) , followed by Health & Beauty (16.7%) and Home & Garden (8.6%) .
Base: 39,302 AI-verified stores with physical delivery and detected product categories (71.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8,537 stores
6,572 stores
3,393 stores
2,951 stores
2,490 stores
2,307 stores
2,266 stores
2,244 stores
1,864 stores
1,660 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8537 | 21.72% |
| Health & Beauty | 6572 | 16.72% |
| Home & Garden | 3393 | 8.63% |
| Food & Beverages | 2951 | 7.51% |
| Electronics & Technology | 2490 | 6.34% |
| Jewelry & Watches | 2307 | 5.87% |
| Furniture & Home Decor | 2266 | 5.77% |
| Sporting Goods & Outdoor Gear | 2244 | 5.71% |
| Arts & Entertainment | 1864 | 4.74% |
| Vehicles & Parts | 1660 | 4.22% |
| Tools & Hardware | 1292 | 3.29% |
| Pets & Pet Supplies | 1263 | 3.21% |
| Business & Industrial | 937 | 2.38% |
| Gifts & Special Occasions | 863 | 2.20% |
| Toys & Games | 663 | 1.69% |
Payment Providers Distribution
Klarna leads with 36.5% among AI-verified physical stores (12,506 stores) , followed by PayPal (11.8%) and MasterCard (9.4%) .
Base: 18,838 AI-verified physical stores with detectable payment providers (34.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,506 stores
4,055 stores
3,207 stores
2,992 stores
2,769 stores
2,424 stores
1,902 stores
1,467 stores
1,244 stores
375 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 12506 | 36.50% |
| PayPal | 4055 | 11.84% |
| MasterCard | 3207 | 9.36% |
| VISA | 2992 | 8.73% |
| Stripe Connect | 2769 | 8.08% |
| American Express | 2424 | 7.08% |
| Apple Pay | 1902 | 5.55% |
| Google Pay | 1467 | 4.28% |
| Svea | 1244 | 3.63% |
| Bolt | 375 | 1.09% |
| JCB | 321 | 0.94% |
| Trustly | 276 | 0.81% |
| BitCoin | 257 | 0.75% |
| Bancontact | 252 | 0.74% |
| UnionPay | 213 | 0.62% |
Shipping Carriers Distribution
DHL leads with 36.0% among AI-verified physical stores (7,936 stores) , followed by PostNord (25.2%) and UPS (10.5%) .
Base: 14,196 AI-verified physical stores with detectable shipping carriers (25.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 7936 | 35.95% |
| PostNord | 5566 | 25.22% |
| UPS | 2307 | 10.45% |
| Schenker | 2261 | 10.24% |
| FedEx | 793 | 3.59% |
| GLS | 649 | 2.94% |
| DPD | 511 | 2.31% |
| USPS | 455 | 2.06% |
| Budbee | 416 | 1.88% |
| 4PX | 301 | 1.36% |
| DSV | 279 | 1.26% |
| TNT | 238 | 1.08% |
| Hermes | 130 | 0.59% |
| Royal Mail | 127 | 0.58% |
| Speedy | 105 | 0.48% |
Store Launch Timeline
Over the past 12 months, 12,694 new stores were launched in Sweden , with the highest activity in 2026-02 (1,219 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,219 stores launched
1,764 stores launched
1,302 stores launched
1,444 stores launched
1,266 stores launched
1,062 stores launched
882 stores launched
763 stores launched
775 stores launched
810 stores launched
751 stores launched
656 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1219 | 9.60% |
| 2026-01 | 1764 | 13.90% |
| 2025-12 | 1302 | 10.26% |
| 2025-11 | 1444 | 11.38% |
| 2025-10 | 1266 | 9.97% |
| 2025-09 | 1062 | 8.37% |
| 2025-08 | 882 | 6.95% |
| 2025-07 | 763 | 6.01% |
| 2025-06 | 775 | 6.11% |
| 2025-05 | 810 | 6.38% |
| 2025-04 | 751 | 5.92% |
| 2025-03 | 656 | 5.17% |
Active Stores by Launch Year
Currently, 54,835 active stores in Sweden are tracked in our database , with the most stores launched in 2026 (2,992 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,992 active stores
11,030 active stores
5,663 active stores
3,938 active stores
3,304 active stores
3,332 active stores
3,408 active stores
2,413 active stores
3,202 active stores
2,090 active stores
1,277 active stores
991 active stores
1,033 active stores
1,302 active stores
843 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2992 | 5.46% |
| 2025 | 11030 | 20.11% |
| 2024 | 5663 | 10.33% |
| 2023 | 3938 | 7.18% |
| 2022 | 3304 | 6.03% |
| 2021 | 3332 | 6.08% |
| 2020 | 3408 | 6.22% |
| 2019 | 2413 | 4.40% |
| 2018 | 3202 | 5.84% |
| 2017 | 2090 | 3.81% |
| 2016 | 1277 | 2.33% |
| 2015 | 991 | 1.81% |
| 2014 | 1033 | 1.88% |
| 2013 | 1302 | 2.37% |
| 2012 | 843 | 1.54% |
| 2011 | 784 | 1.43% |
| 2010 | 1057 | 1.93% |
| 2009 | 706 | 1.29% |
| 2008 | 621 | 1.13% |
| 2007 | 634 | 1.16% |
| 2006 | 562 | 1.02% |
| 2005 | 490 | 0.89% |
| 2004 | 579 | 1.06% |
| 2003 | 525 | 0.96% |
| 2002 | 316 | 0.58% |
| 2001 | 421 | 0.77% |
| 2000 | 389 | 0.71% |
| 1999 | 308 | 0.56% |
| 1998 | 273 | 0.50% |
| 1997 | 203 | 0.37% |
| 1996 | 118 | 0.22% |
| 1995 | 31 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Clothing & Accessories
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Electronics & Technology
Shopify - Clothing & Accessories
Shopify
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 55.3k | 100.00% |
| Emails | 31.0k | 56.16% |
| Phones | 17.3k | 31.21% |
| Ecommerce platform | 55.3k | 100.00% |
| Couriers | 14.2k | 25.68% |
| Payment Providers | 18.8k | 34.08% |
| Categories | 40.9k | 73.97% |
| Social Media | 31.6k | 57.22% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sweden e-commerce landscape:
Analyze 55.3k verified e-commerce stores in Sweden - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sweden e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sweden e-commerce intelligence?
-
We track 55.3k verified Sweden e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 35.7% among stores with at least one detectable social profile (27,395 stores) , followed by Facebook (32.2%) and YouTube (8.8%) .
Base: 31,633 stores with any detectable social profile (57.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,395 stores
24,688 stores
6,771 stores
6,224 stores
3,906 stores
3,096 stores
3,008 stores
1,154 stores
326 stores
155 stores
Visual Distribution