Sweden E-commerce Market
Explore 52.0k verified e-commerce stores in the Sweden. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 77.8k with e-commerce signals. 52.0k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 36.1% of stores with physical delivery (17,845 stores) , followed by WooCommerce (30.8%) and Custom (18.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,845 stores
15,260 stores
9,342 stores
2,436 stores
1,062 stores
985 stores
965 stores
579 stores
539 stores
475 stores
Visual Distribution
17,845 stores
15,260 stores
9,342 stores
2,436 stores
1,062 stores
985 stores
965 stores
579 stores
539 stores
475 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 17845 | 36.06% |
| WooCommerce | 15260 | 30.84% |
| Custom | 9342 | 18.88% |
| Quickbutik | 2436 | 4.92% |
| Wix eCommerce | 1062 | 2.15% |
| Magento | 985 | 1.99% |
| PrestaShop | 965 | 1.95% |
| Wikinggruppen | 579 | 1.17% |
| United Profile | 539 | 1.09% |
| Squarespace Commerce | 475 | 0.96% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 25.9% share of all Sweden e-commerce stores (19,026) , with WooCommerce at 42.1% and Custom at 12.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
19,026 stores
30,939 stores
9,342 stores
2,551 stores
5,145 stores
1,116 stores
1,013 stores
624 stores
581 stores
3,176 stores
Visual Distribution
19,026 stores
30,939 stores
9,342 stores
2,551 stores
5,145 stores
1,116 stores
1,013 stores
624 stores
581 stores
3,176 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 19026 | 25.88% |
| WooCommerce | 30939 | 42.09% |
| Custom | 9342 | 12.71% |
| Quickbutik | 2551 | 3.47% |
| Wix eCommerce | 5145 | 7.00% |
| Magento | 1116 | 1.52% |
| PrestaShop | 1013 | 1.38% |
| Wikinggruppen | 624 | 0.85% |
| United Profile | 581 | 0.79% |
| Squarespace Commerce | 3176 | 4.32% |
Categories Distribution
Clothing & Accessories stores with 15.7% of all stores (6,583 stores) , followed by Health & Beauty (13.9%) and Sporting Goods & Outdoor Gear (11.4%) .
Base: 41,931 AI-verified stores with physical delivery and detected product categories (80.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,583 stores
5,838 stores
4,763 stores
3,643 stores
3,289 stores
3,229 stores
2,261 stores
2,093 stores
2,003 stores
1,844 stores
Visual Distribution
6,583 stores
5,838 stores
4,763 stores
3,643 stores
3,289 stores
3,229 stores
2,261 stores
2,093 stores
2,003 stores
1,844 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6583 | 15.70% |
| Health & Beauty | 5838 | 13.92% |
| Sporting Goods & Outdoor Gear | 4763 | 11.36% |
| Home & Garden | 3643 | 8.69% |
| Food & Beverages | 3289 | 7.84% |
| Arts & Entertainment | 3229 | 7.70% |
| Business & Industrial | 2261 | 5.39% |
| Electronics & Technology | 2093 | 4.99% |
| Jewelry & Watches | 2003 | 4.78% |
| Vehicles & Parts | 1844 | 4.40% |
Payment Providers Distribution
Klarna stores with 36.6% among AI-verified physical stores (9,249 stores) , followed by PayPal (11.0%) and MasterCard (10.1%) .
Base: 14,534 AI-verified physical stores with detectable payment providers (27.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,249 stores
2,773 stores
2,550 stores
2,454 stores
2,293 stores
1,429 stores
1,155 stores
1,132 stores
866 stores
297 stores
Visual Distribution
9,249 stores
2,773 stores
2,550 stores
2,454 stores
2,293 stores
1,429 stores
1,155 stores
1,132 stores
866 stores
297 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 9249 | 36.59% |
| PayPal | 2773 | 10.97% |
| MasterCard | 2550 | 10.09% |
| Stripe Connect | 2454 | 9.71% |
| VISA | 2293 | 9.07% |
| American Express | 1429 | 5.65% |
| Svea | 1155 | 4.57% |
| Apple Pay | 1132 | 4.48% |
| Google Pay | 866 | 3.43% |
| Bolt | 297 | 1.18% |
Shipping Carriers Distribution
DHL stores with 36.9% among AI-verified physical stores (5,852 stores) , followed by PostNord (23.7%) and Schenker (11.3%) .
Base: 10,381 AI-verified physical stores with detectable shipping carriers (19.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
5,852 stores
3,756 stores
1,794 stores
1,600 stores
478 stores
411 stores
380 stores
312 stores
294 stores
288 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 5852 | 36.89% |
| PostNord | 3756 | 23.67% |
| Schenker | 1794 | 11.31% |
| UPS | 1600 | 10.09% |
| FedEx | 478 | 3.01% |
| GLS | 411 | 2.59% |
| DPD | 380 | 2.40% |
| 4PX | 312 | 1.97% |
| USPS | 294 | 1.85% |
| Budbee | 288 | 1.82% |
Store Launch Timeline
Over the past 12 months, 10,782 new stores were launched in Sweden , with the highest activity in 2026-05 (1,452 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,452 stores launched
1,178 stores launched
1,194 stores launched
876 stores launched
1,021 stores launched
783 stores launched
916 stores launched
920 stores launched
831 stores launched
675 stores launched
606 stores launched
330 stores launched
Monthly Trend
13.5% of last 12 months
10.9% of last 12 months
11.1% of last 12 months
8.1% of last 12 months
9.5% of last 12 months
7.3% of last 12 months
8.5% of last 12 months
8.5% of last 12 months
7.7% of last 12 months
6.3% of last 12 months
5.6% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1452 | 13.47% |
| 2026-04 | 1178 | 10.93% |
| 2026-03 | 1194 | 11.07% |
| 2026-02 | 876 | 8.12% |
| 2026-01 | 1021 | 9.47% |
| 2025-12 | 783 | 7.26% |
| 2025-11 | 916 | 8.50% |
| 2025-10 | 920 | 8.53% |
| 2025-09 | 831 | 7.71% |
| 2025-08 | 675 | 6.26% |
| 2025-07 | 606 | 5.62% |
| 2025-06 | 330 | 3.06% |
Active Stores by Launch Year
Currently, 51,691 active stores in Sweden are tracked in our database , with the most stores launched in 2026 (5,848 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,848 active stores
7,905 active stores
4,799 active stores
3,476 active stores
2,985 active stores
3,032 active stores
3,147 active stores
2,298 active stores
2,932 active stores
2,072 active stores
1,196 active stores
985 active stores
996 active stores
1,230 active stores
826 active stores
Distribution by Launch Year
11.3% of tracked active stores
15.3% of tracked active stores
9.3% of tracked active stores
6.7% of tracked active stores
5.8% of tracked active stores
5.9% of tracked active stores
6.1% of tracked active stores
4.4% of tracked active stores
5.7% of tracked active stores
4.0% of tracked active stores
2.3% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5848 | 11.31% |
| 2025 | 7905 | 15.29% |
| 2024 | 4799 | 9.28% |
| 2023 | 3476 | 6.72% |
| 2022 | 2985 | 5.77% |
| 2021 | 3032 | 5.87% |
| 2020 | 3147 | 6.09% |
| 2019 | 2298 | 4.45% |
| 2018 | 2932 | 5.67% |
| 2017 | 2072 | 4.01% |
| 2016 | 1196 | 2.31% |
| 2015 | 985 | 1.91% |
| 2014 | 996 | 1.93% |
| 2013 | 1230 | 2.38% |
| 2012 | 826 | 1.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Clothing & Accessories
Custom
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify
Shopify
Shopify - Health & Beauty
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 52.0k | 100.00% |
| Emails | 24.0k | 46.04% |
| Phones | 22.1k | 42.39% |
| Ecommerce platform | 52.0k | 100.00% |
| Couriers | 10.4k | 19.94% |
| Payment Providers | 14.5k | 27.92% |
| Categories | 43.2k | 82.94% |
| Social Media | 30.2k | 57.98% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sweden e-commerce landscape:
Analyze 52.0k verified e-commerce stores in Sweden - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sweden e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sweden e-commerce intelligence?
-
We track 52.0k verified Sweden e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.8% among stores with at least one detectable social profile (26,213 stores) , followed by Facebook (32.3%) and YouTube (9.0%) .
Base: 30,180 stores with any detectable social profile (58.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,213 stores
23,718 stores
6,635 stores
5,853 stores
3,759 stores
2,833 stores
2,788 stores
1,117 stores
266 stores
138 stores
Visual Distribution
26,213 stores
23,718 stores
6,635 stores
5,853 stores
3,759 stores
2,833 stores
2,788 stores
1,117 stores
266 stores
138 stores