Sweden E-commerce Database
Explore 72.4k e-commerce stores in the Sweden. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 35.2% of stores with physical delivery (24,914 stores) , followed by Shopify (29.9%) and WooCommerce (24.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
24,914 stores
21,165 stores
17,543 stores
2,403 stores
1,567 stores
957 stores
844 stores
614 stores
444 stores
379 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 24914 | 35.17% |
| Shopify | 21165 | 29.88% |
| WooCommerce | 17543 | 24.77% |
| Quickbutik | 2403 | 3.39% |
| Wix eCommerce | 1567 | 2.21% |
| Magento | 957 | 1.35% |
| PrestaShop | 844 | 1.19% |
| Squarespace Commerce | 614 | 0.87% |
| Wikinggruppen | 444 | 0.63% |
| OpenCart | 379 | 0.54% |
All Stores Distribution
Custom holds 26.0% share of all Sweden e-commerce stores (24,914) , with Shopify at 27.6% and WooCommerce at 31.6% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
24,914 stores
26,410 stores
30,262 stores
2,626 stores
5,774 stores
1,166 stores
957 stores
2,555 stores
528 stores
479 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 24914 | 26.04% |
| Shopify | 26410 | 27.61% |
| WooCommerce | 30262 | 31.63% |
| Quickbutik | 2626 | 2.74% |
| Wix eCommerce | 5774 | 6.04% |
| Magento | 1166 | 1.22% |
| PrestaShop | 957 | 1.00% |
| Squarespace Commerce | 2555 | 2.67% |
| Wikinggruppen | 528 | 0.55% |
| OpenCart | 479 | 0.50% |
Categories Distribution
Clothing & Accessories leads with 18.0% of all stores (9,491 stores) , followed by Health & Beauty (15.1%) and Home & Garden (8.9%) .
Top 10 Categories
9,491 stores
7,966 stores
4,692 stores
4,350 stores
3,454 stores
3,402 stores
3,042 stores
2,757 stores
2,752 stores
2,558 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9491 | 18.04% |
| Health & Beauty | 7966 | 15.14% |
| Home & Garden | 4692 | 8.92% |
| Food & Beverages | 4350 | 8.27% |
| Electronics & Technology | 3454 | 6.57% |
| Vehicles & Parts | 3402 | 6.47% |
| Sporting Goods & Outdoor Gear | 3042 | 5.78% |
| Furniture & Home Decor | 2757 | 5.24% |
| Arts & Entertainment | 2752 | 5.23% |
| Jewelry & Watches | 2558 | 4.86% |
| Business & Industrial | 2006 | 3.81% |
| Tools & Hardware | 1867 | 3.55% |
| Pets & Pet Supplies | 1856 | 3.53% |
| Books & Media | 1292 | 2.46% |
| Gifts & Special Occasions | 1124 | 2.14% |
Payment Providers Distribution
Klarna leads with 30.3% among AI-verified physical stores (13,381 stores) , followed by Swish (17.0%) and PayPal (9.7%) .
Base: 23,485 AI-verified physical stores with detectable payment providers (32.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,381 stores
7,496 stores
4,282 stores
3,752 stores
3,604 stores
2,941 stores
2,486 stores
1,654 stores
1,590 stores
1,234 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 13381 | 30.31% |
| Swish | 7496 | 16.98% |
| PayPal | 4282 | 9.70% |
| VISA | 3752 | 8.50% |
| MasterCard | 3604 | 8.16% |
| Stripe Connect | 2941 | 6.66% |
| American Express | 2486 | 5.63% |
| Apple Pay | 1654 | 3.75% |
| Svea | 1590 | 3.60% |
| Google Pay | 1234 | 2.80% |
| Bolt | 460 | 1.04% |
| JCB | 388 | 0.88% |
| BitCoin | 329 | 0.75% |
| Trustly | 324 | 0.73% |
| Paddle | 225 | 0.51% |
Shipping Carriers Distribution
DHL leads with 37.1% among AI-verified physical stores (8,234 stores) , followed by PostNord (23.6%) and Schenker (11.3%) .
Base: 14,658 AI-verified physical stores with detectable shipping carriers (20.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 8234 | 37.15% |
| PostNord | 5224 | 23.57% |
| Schenker | 2494 | 11.25% |
| UPS | 2270 | 10.24% |
| FedEx | 821 | 3.70% |
| GLS | 681 | 3.07% |
| DPD | 486 | 2.19% |
| USPS | 478 | 2.16% |
| Budbee | 375 | 1.69% |
| TNT | 316 | 1.43% |
| DSV | 270 | 1.22% |
| Hermes | 144 | 0.65% |
| 4PX | 133 | 0.60% |
| Speedy | 128 | 0.58% |
| Royal Mail | 111 | 0.50% |
Store Launch Timeline
Over the past 12 months, 15,170 new stores were launched in Sweden , with the highest activity in 2025-10 (1,895 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,895 stores launched
1,836 stores launched
1,776 stores launched
1,437 stores launched
1,343 stores launched
1,289 stores launched
1,181 stores launched
1,112 stores launched
1,012 stores launched
1,035 stores launched
817 stores launched
437 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 1895 | 12.49% |
| 2025-09 | 1836 | 12.10% |
| 2025-08 | 1776 | 11.71% |
| 2025-07 | 1437 | 9.47% |
| 2025-06 | 1343 | 8.85% |
| 2025-05 | 1289 | 8.50% |
| 2025-04 | 1181 | 7.79% |
| 2025-03 | 1112 | 7.33% |
| 2025-02 | 1012 | 6.67% |
| 2025-01 | 1035 | 6.82% |
| 2024-12 | 817 | 5.39% |
| 2024-11 | 437 | 2.88% |
Active Stores by Launch Year
Currently, 71,648 active stores in Sweden are tracked in our database , with the most stores launched in 2025 (13,964 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
13,964 active stores
7,493 active stores
5,555 active stores
4,260 active stores
4,495 active stores
4,503 active stores
3,099 active stores
4,438 active stores
2,835 active stores
1,902 active stores
1,517 active stores
1,449 active stores
1,983 active stores
1,275 active stores
1,187 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 13964 | 19.49% |
| 2024 | 7493 | 10.46% |
| 2023 | 5555 | 7.75% |
| 2022 | 4260 | 5.95% |
| 2021 | 4495 | 6.27% |
| 2020 | 4503 | 6.28% |
| 2019 | 3099 | 4.33% |
| 2018 | 4438 | 6.19% |
| 2017 | 2835 | 3.96% |
| 2016 | 1902 | 2.65% |
| 2015 | 1517 | 2.12% |
| 2014 | 1449 | 2.02% |
| 2013 | 1983 | 2.77% |
| 2012 | 1275 | 1.78% |
| 2011 | 1187 | 1.66% |
| 2010 | 1683 | 2.35% |
| 2009 | 1163 | 1.62% |
| 2008 | 1019 | 1.42% |
| 2007 | 1028 | 1.43% |
| 2006 | 890 | 1.24% |
| 2005 | 796 | 1.11% |
| 2004 | 928 | 1.30% |
| 2003 | 881 | 1.23% |
| 2002 | 504 | 0.70% |
| 2001 | 701 | 0.98% |
| 2000 | 629 | 0.88% |
| 1999 | 451 | 0.63% |
| 1998 | 458 | 0.64% |
| 1997 | 313 | 0.44% |
| 1996 | 203 | 0.28% |
| 1995 | 46 | 0.06% |
Featured Stores
Discover the strongest performers and newest entrants in Sweden's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Health & Beauty
Shopify — Pets & Pet Supplies
Shopify
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 72.4k | 100.00% |
| Emails | 43.2k | 59.66% |
| Phones | 26.2k | 36.22% |
| Ecommerce platform | 72.4k | 100.00% |
| Couriers | 14.7k | 20.24% |
| Payment Providers | 23.5k | 32.44% |
| Categories | 54.8k | 75.69% |
| Social Media | 38.8k | 53.54% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Sweden E-commerce Database to:
Gain actionable insights into 72.4k physical stores in Sweden.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Sweden online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Sweden E-commerce Database?
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Our database covers over 72.4k Sweden physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.2% among stores with at least one detectable social profile (31,426 stores) , followed by Facebook (33.2%) and YouTube (8.9%) .
Base: 38,769 stores with any detectable social profile (53.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,426 stores
30,495 stores
8,190 stores
5,822 stores
5,607 stores
4,307 stores
3,304 stores
1,657 stores
717 stores
266 stores
Visual Distribution