Sweden E-commerce Market
Explore 54.2k verified e-commerce stores in the Sweden. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 127.2k with e-commerce signals. 54.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 35.3% of stores with physical delivery (19,135 stores) , followed by WooCommerce (31.1%) and Custom (17.4%) .
Base: 54,225 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,135 stores
16,883 stores
9,454 stores
2,271 stores
938 stores
937 stores
918 stores
564 stores
504 stores
435 stores
Visual Distribution
19,135 stores
16,883 stores
9,454 stores
2,271 stores
938 stores
937 stores
918 stores
564 stores
504 stores
435 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 19135 | 35.29% |
| WooCommerce | 16883 | 31.14% |
| Custom | 9454 | 17.43% |
| Quickbutik | 2271 | 4.19% |
| Wix eCommerce | 938 | 1.73% |
| Magento | 937 | 1.73% |
| PrestaShop | 918 | 1.69% |
| OpenCart | 564 | 1.04% |
| Wikinggruppen | 504 | 0.93% |
| Squarespace Commerce | 435 | 0.80% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 25.0% share of detected Sweden e-commerce signals (31,820) , with WooCommerce at 36.3% and Custom at 13.9% (October 2026) .
Base: 127,218 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
31,820 websites
46,192 websites
17,667 websites
3,303 websites
8,528 websites
2,283 websites
1,834 websites
842 websites
1,086 websites
4,205 websites
Visual Distribution
31,820 websites
46,192 websites
17,667 websites
3,303 websites
8,528 websites
2,283 websites
1,834 websites
842 websites
1,086 websites
4,205 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 31820 | 25.01% |
| WooCommerce | 46192 | 36.31% |
| Custom | 17667 | 13.89% |
| Quickbutik | 3303 | 2.60% |
| Wix eCommerce | 8528 | 6.70% |
| Magento | 2283 | 1.79% |
| PrestaShop | 1834 | 1.44% |
| OpenCart | 842 | 0.66% |
| Wikinggruppen | 1086 | 0.85% |
| Squarespace Commerce | 4205 | 3.31% |
Categories Distribution
Clothing & Accessories stores with 12.9% of all stores (6,974 stores) , followed by Health & Beauty (10.9%) and Sporting Goods & Outdoor Gear (8.8%) .
Base: 54,225 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,974 stores
5,914 stores
4,781 stores
3,800 stores
3,397 stores
3,369 stores
2,269 stores
2,076 stores
1,983 stores
1,903 stores
Visual Distribution
6,974 stores
5,914 stores
4,781 stores
3,800 stores
3,397 stores
3,369 stores
2,269 stores
2,076 stores
1,983 stores
1,903 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6974 | 12.86% |
| Health & Beauty | 5914 | 10.91% |
| Sporting Goods & Outdoor Gear | 4781 | 8.82% |
| Home & Garden | 3800 | 7.01% |
| Arts & Entertainment | 3397 | 6.26% |
| Food & Beverages | 3369 | 6.21% |
| Business & Industrial | 2269 | 4.18% |
| Electronics & Technology | 2076 | 3.83% |
| Jewelry & Watches | 1983 | 3.66% |
| Toys & Games | 1903 | 3.51% |
Payment Providers Distribution
Klarna accounts for 16.6% of displayed detection occurrences (24,284 occurrences) , followed by VISA (14.0%) and MasterCard (13.7%) .
Base: 146,112 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
24,284 occurrences
20,460 occurrences
20,069 occurrences
18,285 occurrences
16,387 occurrences
13,025 occurrences
11,248 occurrences
8,258 occurrences
7,976 occurrences
6,120 occurrences
Visual Distribution
24,284 occurrences
20,460 occurrences
20,069 occurrences
18,285 occurrences
16,387 occurrences
13,025 occurrences
11,248 occurrences
8,258 occurrences
7,976 occurrences
6,120 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 24284 | 16.62% |
| VISA | 20460 | 14.00% |
| MasterCard | 20069 | 13.74% |
| Apple Pay | 18285 | 12.51% |
| PayPal | 16387 | 11.22% |
| American Express | 13025 | 8.91% |
| Maestro | 11248 | 7.70% |
| Shop Pay | 8258 | 5.65% |
| UnionPay | 7976 | 5.46% |
| Stripe | 6120 | 4.19% |
Shipping Carriers Distribution
PostNord accounts for 39.7% of displayed detection occurrences (15,740 occurrences) , followed by DHL (29.0%) and Schenker (8.2%) .
Base: 39,659 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
15,740 occurrences
11,484 occurrences
3,238 occurrences
2,804 occurrences
1,658 occurrences
1,308 occurrences
1,028 occurrences
865 occurrences
768 occurrences
766 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PostNord | 15740 | 39.69% |
| DHL | 11484 | 28.96% |
| Schenker | 3238 | 8.16% |
| UPS | 2804 | 7.07% |
| Bring | 1658 | 4.18% |
| FedEx | 1308 | 3.30% |
| GLS | 1028 | 2.59% |
| DSV | 865 | 2.18% |
| DPD | 768 | 1.94% |
| Budbee | 766 | 1.93% |
Store Launch Timeline
Over the past 12 months, 13,202 new stores were launched in Sweden , with the highest activity in 2026-09 (2,556 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,556 stores launched
2,050 stores launched
1,509 stores launched
1,162 stores launched
984 stores launched
860 stores launched
1,022 stores launched
726 stores launched
840 stores launched
617 stores launched
741 stores launched
135 stores launched
Monthly Trend
19.4% of last 12 months
15.5% of last 12 months
11.4% of last 12 months
8.8% of last 12 months
7.5% of last 12 months
6.5% of last 12 months
7.7% of last 12 months
5.5% of last 12 months
6.4% of last 12 months
4.7% of last 12 months
5.6% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2556 | 19.36% |
| 2026-08 | 2050 | 15.53% |
| 2026-07 | 1509 | 11.43% |
| 2026-06 | 1162 | 8.80% |
| 2026-05 | 984 | 7.45% |
| 2026-04 | 860 | 6.51% |
| 2026-03 | 1022 | 7.74% |
| 2026-02 | 726 | 5.50% |
| 2026-01 | 840 | 6.36% |
| 2025-12 | 617 | 4.67% |
| 2025-11 | 741 | 5.61% |
| 2025-10 | 135 | 1.02% |
Active Stores by Launch Year
Currently, 53,924 active stores in Sweden are tracked in our database , with the most stores launched in 2026 (12,507 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,507 active stores
6,364 active stores
4,259 active stores
3,188 active stores
2,707 active stores
2,792 active stores
2,928 active stores
2,108 active stores
2,773 active stores
1,944 active stores
1,095 active stores
890 active stores
917 active stores
1,144 active stores
790 active stores
Distribution by Launch Year
23.2% of tracked active stores
11.8% of tracked active stores
7.9% of tracked active stores
5.9% of tracked active stores
5.0% of tracked active stores
5.2% of tracked active stores
5.4% of tracked active stores
3.9% of tracked active stores
5.1% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12507 | 23.19% |
| 2025 | 6364 | 11.80% |
| 2024 | 4259 | 7.90% |
| 2023 | 3188 | 5.91% |
| 2022 | 2707 | 5.02% |
| 2021 | 2792 | 5.18% |
| 2020 | 2928 | 5.43% |
| 2019 | 2108 | 3.91% |
| 2018 | 2773 | 5.14% |
| 2017 | 1944 | 3.61% |
| 2016 | 1095 | 2.03% |
| 2015 | 890 | 1.65% |
| 2014 | 917 | 1.70% |
| 2013 | 1144 | 2.12% |
| 2012 | 790 | 1.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Clothing & Accessories
Custom
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Electronics & Technology
Custom - Food & Beverages
Shopify
WooCommerce - Home & Garden
Shopify
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 54.2k | 100.00% |
| Emails | 41.5k | 76.56% |
| Phones | 29.6k | 54.51% |
| Ecommerce platform | 54.2k | 100.00% |
| Couriers | 23.9k | 44.06% |
| Payment Providers | 39k | 71.99% |
| Categories | 44.5k | 82.15% |
| Social Media | 29.5k | 54.43% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sweden e-commerce landscape:
Analyze 54.2k verified e-commerce stores in Sweden - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sweden e-commerce intelligence?
-
We track 54.2k verified Sweden e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 36.2% of displayed detection occurrences (25,877 occurrences) , followed by Facebook (32.0%) and YouTube (8.8%) .
Base: 71,565 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
25,877 occurrences
22,920 occurrences
6,324 occurrences
5,994 occurrences
3,579 occurrences
2,765 occurrences
2,590 occurrences
1,160 occurrences
227 occurrences
129 occurrences
Visual Distribution
25,877 occurrences
22,920 occurrences
6,324 occurrences
5,994 occurrences
3,579 occurrences
2,765 occurrences
2,590 occurrences
1,160 occurrences
227 occurrences
129 occurrences