Wikinggruppen Market Share & Real Store Usage
Explore 675 verified e-commerce stores built on Wikinggruppen. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 1.4k domains. 675 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
675 verified active stores out of 1.4k detected · 48.4% verification rate
Categories Distribution
Clothing & Accessories stores with 15.9% of all stores (107 stores) , followed by Home & Garden (13.2%) and Sporting Goods & Outdoor Gear (12.0%) .
Base: 675 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
107 stores
89 stores
81 stores
37 stores
36 stores
35 stores
34 stores
32 stores
29 stores
26 stores
Visual Distribution
107 stores
89 stores
81 stores
37 stores
36 stores
35 stores
34 stores
32 stores
29 stores
26 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 107 | 15.85% |
| Home & Garden | 89 | 13.19% |
| Sporting Goods & Outdoor Gear | 81 | 12.00% |
| Tools & Hardware | 37 | 5.48% |
| Arts & Entertainment | 36 | 5.33% |
| Food & Beverages | 35 | 5.19% |
| Health & Beauty | 34 | 5.04% |
| Jewelry & Watches | 32 | 4.74% |
| Vehicles & Parts | 29 | 4.30% |
| Business & Industrial | 26 | 3.85% |
Payment Providers Distribution
Klarna accounts for 27.9% of displayed detection occurrences (394 occurrences) , followed by VISA (15.7%) and MasterCard (15.5%) .
Base: 1,411 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
394 occurrences
221 occurrences
219 occurrences
181 occurrences
106 occurrences
83 occurrences
60 occurrences
52 occurrences
48 occurrences
47 occurrences
Visual Distribution
394 occurrences
221 occurrences
219 occurrences
181 occurrences
106 occurrences
83 occurrences
60 occurrences
52 occurrences
48 occurrences
47 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 394 | 27.92% |
| VISA | 221 | 15.66% |
| MasterCard | 219 | 15.52% |
| PayPal | 181 | 12.83% |
| Svea | 106 | 7.51% |
| Stripe | 83 | 5.88% |
| American Express | 60 | 4.25% |
| Qliro | 52 | 3.69% |
| Apple Pay | 48 | 3.40% |
| Payson | 47 | 3.33% |
Shipping Carriers Distribution
DHL accounts for 32.5% of displayed detection occurrences (304 occurrences) , followed by PostNord (32.5%) and Schenker (9.9%) .
Base: 934 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
304 occurrences
304 occurrences
92 occurrences
43 occurrences
42 occurrences
35 occurrences
32 occurrences
29 occurrences
27 occurrences
26 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 304 | 32.55% |
| PostNord | 304 | 32.55% |
| Schenker | 92 | 9.85% |
| Bring | 43 | 4.60% |
| UPS | 42 | 4.50% |
| Budbee | 35 | 3.75% |
| GLS | 32 | 3.43% |
| FedEx | 29 | 3.10% |
| DPD | 27 | 2.89% |
| Posti | 26 | 2.78% |
Store Launch Timeline
Over the past 12 months, 52 new stores were launched in Wikinggruppen , with the highest activity in 2026-09 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
4 stores launched
1 stores launched
6 stores launched
2 stores launched
4 stores launched
3 stores launched
17 stores launched
7 stores launched
4 stores launched
1 stores launched
Monthly Trend
5.8% of last 12 months
7.7% of last 12 months
1.9% of last 12 months
11.5% of last 12 months
3.8% of last 12 months
7.7% of last 12 months
5.8% of last 12 months
32.7% of last 12 months
13.5% of last 12 months
7.7% of last 12 months
1.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 3 | 5.77% |
| 2026-08 | 4 | 7.69% |
| 2026-07 | 1 | 1.92% |
| 2026-06 | 6 | 11.54% |
| 2026-05 | 2 | 3.85% |
| 2026-04 | 4 | 7.69% |
| 2026-03 | 3 | 5.77% |
| 2026-01 | 17 | 32.69% |
| 2025-12 | 7 | 13.46% |
| 2025-11 | 4 | 7.69% |
| 2025-10 | 1 | 1.92% |
Active Stores by Launch Year
Currently, 675 active stores in Wikinggruppen are tracked in our database , with the most stores launched in 2026 (40 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
40 active stores
38 active stores
34 active stores
17 active stores
15 active stores
24 active stores
27 active stores
45 active stores
51 active stores
59 active stores
23 active stores
15 active stores
15 active stores
34 active stores
22 active stores
Distribution by Launch Year
5.9% of tracked active stores
5.6% of tracked active stores
5.0% of tracked active stores
2.5% of tracked active stores
2.2% of tracked active stores
3.6% of tracked active stores
4.0% of tracked active stores
6.7% of tracked active stores
7.6% of tracked active stores
8.7% of tracked active stores
3.4% of tracked active stores
2.2% of tracked active stores
2.2% of tracked active stores
5.0% of tracked active stores
3.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 40 | 5.93% |
| 2025 | 38 | 5.63% |
| 2024 | 34 | 5.04% |
| 2023 | 17 | 2.52% |
| 2022 | 15 | 2.22% |
| 2021 | 24 | 3.56% |
| 2020 | 27 | 4.00% |
| 2019 | 45 | 6.67% |
| 2018 | 51 | 7.56% |
| 2017 | 59 | 8.74% |
| 2016 | 23 | 3.41% |
| 2015 | 15 | 2.22% |
| 2014 | 15 | 2.22% |
| 2013 | 34 | 5.04% |
| 2012 | 22 | 3.26% |
Geographic Distribution
Sweden stores with 74.7% (504 active verified stores) , followed by Denmark (4.0%) and Norway (3.1%) .
Base: 675 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
504 active verified stores
27 active verified stores
21 active verified stores
20 active verified stores
14 active verified stores
12 active verified stores
9 active verified stores
9 active verified stores
9 active verified stores
5 active verified stores
Visual Distribution
504 active verified stores
27 active verified stores
21 active verified stores
20 active verified stores
14 active verified stores
12 active verified stores
9 active verified stores
9 active verified stores
9 active verified stores
5 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 504 | 74.67% |
| Denmark | 27 | 4.00% |
| Norway | 21 | 3.11% |
| Finland | 20 | 2.96% |
| Germany | 14 | 2.07% |
| Niue | 12 | 1.78% |
| France | 9 | 1.33% |
| Netherlands | 9 | 1.33% |
| Spain | 9 | 1.33% |
| Austria | 5 | 0.74% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wikinggruppen - Home & Garden
Wikinggruppen - Sporting Goods & Outdoor Gear
Wikinggruppen - Sporting Goods & Outdoor Gear
Wikinggruppen - Food & Beverages
Wikinggruppen - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wikinggruppen - Furniture & Home Decor
Wikinggruppen - Furniture & Home Decor
Wikinggruppen - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 696 | 49.93% |
| Phones | 852 | 61.12% |
| Ecommerce platform | 1.4k | 100.00% |
| Couriers | 525 | 37.66% |
| Payment Providers | 689 | 49.43% |
| Categories | 1.2k | 86.59% |
| Social Media | 844 | 60.55% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wikinggruppen e-commerce landscape:
Analyze 675 verified e-commerce stores on Wikinggruppen - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wikinggruppen e-commerce intelligence?
-
We track 675 verified Wikinggruppen e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.7% of displayed detection occurrences (352 occurrences) , followed by Instagram (38.3%) and YouTube (8.7%) .
Base: 864 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
352 occurrences
331 occurrences
75 occurrences
51 occurrences
18 occurrences
15 occurrences
13 occurrences
7 occurrences
2 occurrences
Visual Distribution
352 occurrences
331 occurrences
75 occurrences
51 occurrences
18 occurrences
15 occurrences
13 occurrences
7 occurrences
2 occurrences