Wikinggruppen Market Share & Real Store Usage
Explore 755.0 verified e-commerce stores built on Wikinggruppen. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 850.0 domains. 755.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
755.0 verified active stores out of 850.0 detected · 88.8% verification rate
Categories Distribution
Clothing & Accessories stores with 16.2% of all stores (106 stores) , followed by Home & Garden (14.5%) and Sporting Goods & Outdoor Gear (12.7%) .
Base: 656 AI-verified stores with physical delivery and detected product categories (86.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
106 stores
95 stores
83 stores
49 stores
42 stores
39 stores
37 stores
37 stores
36 stores
33 stores
Visual Distribution
106 stores
95 stores
83 stores
49 stores
42 stores
39 stores
37 stores
37 stores
36 stores
33 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 106 | 16.16% |
| Home & Garden | 95 | 14.48% |
| Sporting Goods & Outdoor Gear | 83 | 12.65% |
| Health & Beauty | 49 | 7.47% |
| Food & Beverages | 42 | 6.40% |
| Tools & Hardware | 39 | 5.95% |
| Arts & Entertainment | 37 | 5.64% |
| Vehicles & Parts | 37 | 5.64% |
| Electronics & Technology | 36 | 5.49% |
| Jewelry & Watches | 33 | 5.03% |
Payment Providers Distribution
Klarna stores with 37.8% among AI-verified physical stores (404 stores) , followed by VISA (10.9%) and Stripe Connect (10.4%) .
Base: 563 AI-verified physical stores with detectable payment providers (66.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
404 stores
117 stores
111 stores
108 stores
90 stores
83 stores
45 stores
29 stores
21 stores
20 stores
Visual Distribution
404 stores
117 stores
111 stores
108 stores
90 stores
83 stores
45 stores
29 stores
21 stores
20 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 404 | 37.79% |
| VISA | 117 | 10.94% |
| Stripe Connect | 111 | 10.38% |
| Svea | 108 | 10.10% |
| MasterCard | 90 | 8.42% |
| PayPal | 83 | 7.76% |
| American Express | 45 | 4.21% |
| Apple Pay | 29 | 2.71% |
| Trustly | 21 | 1.96% |
| Bolt | 20 | 1.87% |
Shipping Carriers Distribution
DHL stores with 42.2% among AI-verified physical stores (276 stores) , followed by PostNord (17.9%) and Schenker (13.0%) .
Base: 429 AI-verified physical stores with detectable shipping carriers (50.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
276 stores
117 stores
85 stores
50 stores
28 stores
20 stores
17 stores
16 stores
14 stores
7 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 276 | 42.20% |
| PostNord | 117 | 17.89% |
| Schenker | 85 | 13.00% |
| UPS | 50 | 7.65% |
| GLS | 28 | 4.28% |
| FedEx | 20 | 3.06% |
| Budbee | 17 | 2.60% |
| DPD | 16 | 2.45% |
| DSV | 14 | 2.14% |
| Posti | 7 | 1.07% |
Store Launch Timeline
Over the past 12 months, 71 new stores were launched in Wikinggruppen , with the highest activity in 2026-04 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
10 stores launched
4 stores launched
15 stores launched
6 stores launched
6 stores launched
8 stores launched
3 stores launched
11 stores launched
1 stores launched
Monthly Trend
9.9% of last 12 months
14.1% of last 12 months
5.6% of last 12 months
21.1% of last 12 months
8.5% of last 12 months
8.5% of last 12 months
11.3% of last 12 months
4.2% of last 12 months
15.5% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 7 | 9.86% |
| 2026-03 | 10 | 14.08% |
| 2026-02 | 4 | 5.63% |
| 2026-01 | 15 | 21.13% |
| 2025-12 | 6 | 8.45% |
| 2025-11 | 6 | 8.45% |
| 2025-10 | 8 | 11.27% |
| 2025-09 | 3 | 4.23% |
| 2025-06 | 11 | 15.49% |
| 2025-05 | 1 | 1.41% |
Active Stores by Launch Year
Currently, 750 active stores in Wikinggruppen are tracked in our database , with the most stores launched in 2026 (36 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
36 active stores
37 active stores
37 active stores
19 active stores
22 active stores
30 active stores
33 active stores
55 active stores
55 active stores
74 active stores
30 active stores
18 active stores
18 active stores
42 active stores
24 active stores
Distribution by Launch Year
4.8% of tracked active stores
4.9% of tracked active stores
4.9% of tracked active stores
2.5% of tracked active stores
2.9% of tracked active stores
4.0% of tracked active stores
4.4% of tracked active stores
7.3% of tracked active stores
7.3% of tracked active stores
9.9% of tracked active stores
4.0% of tracked active stores
2.4% of tracked active stores
2.4% of tracked active stores
5.6% of tracked active stores
3.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 36 | 4.80% |
| 2025 | 37 | 4.93% |
| 2024 | 37 | 4.93% |
| 2023 | 19 | 2.53% |
| 2022 | 22 | 2.93% |
| 2021 | 30 | 4.00% |
| 2020 | 33 | 4.40% |
| 2019 | 55 | 7.33% |
| 2018 | 55 | 7.33% |
| 2017 | 74 | 9.87% |
| 2016 | 30 | 4.00% |
| 2015 | 18 | 2.40% |
| 2014 | 18 | 2.40% |
| 2013 | 42 | 5.60% |
| 2012 | 24 | 3.20% |
Geographic Distribution
Sweden stores with 75.4% (561 AI-verified stores) , followed by Denmark (4.2%) and Norway (3.6%) .
Base: 744 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
561 AI-verified stores
31 AI-verified stores
27 AI-verified stores
22 AI-verified stores
19 AI-verified stores
14 AI-verified stores
10 AI-verified stores
10 AI-verified stores
8 AI-verified stores
6 AI-verified stores
Visual Distribution
561 AI-verified stores
31 AI-verified stores
27 AI-verified stores
22 AI-verified stores
19 AI-verified stores
14 AI-verified stores
10 AI-verified stores
10 AI-verified stores
8 AI-verified stores
6 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 561 | 75.40% |
| Denmark | 31 | 4.17% |
| Norway | 27 | 3.63% |
| Finland | 22 | 2.96% |
| Germany | 19 | 2.55% |
| Niue | 14 | 1.88% |
| Netherlands | 10 | 1.34% |
| Spain | 10 | 1.34% |
| France | 8 | 1.08% |
| Austria | 6 | 0.81% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wikinggruppen - Home & Garden
Wikinggruppen - Sporting Goods & Outdoor Gear
Wikinggruppen - Sporting Goods & Outdoor Gear
Wikinggruppen - Home & Garden
Wikinggruppen - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wikinggruppen
Wikinggruppen
Wikinggruppen
Wikinggruppen - Health & Beauty
Wikinggruppen - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 850.0 | 100.00% |
| Emails | 674.0 | 79.29% |
| Phones | 565.0 | 66.47% |
| Ecommerce platform | 850.0 | 100.00% |
| Couriers | 429.0 | 50.47% |
| Payment Providers | 563.0 | 66.24% |
| Categories | 695.0 | 81.76% |
| Social Media | 476.0 | 56.00% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wikinggruppen e-commerce landscape:
Analyze 755.0 verified e-commerce stores on Wikinggruppen - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wikinggruppen e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wikinggruppen e-commerce intelligence?
-
We track 755.0 verified Wikinggruppen e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 41.1% among stores with at least one detectable social profile (398 stores) , followed by Instagram (37.6%) and YouTube (8.9%) .
Base: 476 stores with any detectable social profile (56.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
398 stores
364 stores
86 stores
51 stores
26 stores
18 stores
14 stores
10 stores
2 stores
Visual Distribution
398 stores
364 stores
86 stores
51 stores
26 stores
18 stores
14 stores
10 stores
2 stores