Wikinggruppen Market Share & Real Store Usage
Explore 774.0 verified e-commerce stores built on Wikinggruppen. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 831.0 domains. 774.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
774.0 verified active stores out of 831.0 detected · 93.1% verification rate
Categories Distribution
Clothing & Accessories stores with 15.6% of all stores (107 stores) , followed by Home & Garden (13.5%) and Sporting Goods & Outdoor Gear (12.3%) .
Base: 684 AI-verified stores with physical delivery and detected product categories (88.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
107 stores
92 stores
84 stores
59 stores
48 stores
42 stores
40 stores
38 stores
36 stores
34 stores
Visual Distribution
107 stores
92 stores
84 stores
59 stores
48 stores
42 stores
40 stores
38 stores
36 stores
34 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 107 | 15.64% |
| Home & Garden | 92 | 13.45% |
| Sporting Goods & Outdoor Gear | 84 | 12.28% |
| Gifts & Special Occasions | 59 | 8.63% |
| Health & Beauty | 48 | 7.02% |
| Food & Beverages | 42 | 6.14% |
| Tools & Hardware | 40 | 5.85% |
| Arts & Entertainment | 38 | 5.56% |
| Vehicles & Parts | 36 | 5.26% |
| Electronics & Technology | 34 | 4.97% |
Payment Providers Distribution
Klarna stores with 37.1% among AI-verified physical stores (371 stores) , followed by VISA (10.8%) and Svea (10.0%) .
Base: 513 AI-verified physical stores with detectable payment providers (61.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
371 stores
108 stores
100 stores
92 stores
89 stores
81 stores
39 stores
35 stores
22 stores
21 stores
Visual Distribution
371 stores
108 stores
100 stores
92 stores
89 stores
81 stores
39 stores
35 stores
22 stores
21 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 371 | 37.10% |
| VISA | 108 | 10.80% |
| Svea | 100 | 10.00% |
| Stripe Connect | 92 | 9.20% |
| MasterCard | 89 | 8.90% |
| PayPal | 81 | 8.10% |
| American Express | 39 | 3.90% |
| Apple Pay | 35 | 3.50% |
| Bolt | 22 | 2.20% |
| Google Pay | 21 | 2.10% |
Shipping Carriers Distribution
DHL stores with 40.9% among AI-verified physical stores (251 stores) , followed by PostNord (18.6%) and Schenker (12.5%) .
Base: 398 AI-verified physical stores with detectable shipping carriers (47.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
251 stores
114 stores
77 stores
48 stores
28 stores
21 stores
16 stores
16 stores
14 stores
6 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 251 | 40.88% |
| PostNord | 114 | 18.57% |
| Schenker | 77 | 12.54% |
| UPS | 48 | 7.82% |
| GLS | 28 | 4.56% |
| FedEx | 21 | 3.42% |
| DSV | 16 | 2.61% |
| Budbee | 16 | 2.61% |
| DPD | 14 | 2.28% |
| TNT | 6 | 0.98% |
Store Launch Timeline
Over the past 12 months, 68 new stores were launched in Wikinggruppen , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
6 stores launched
9 stores launched
3 stores launched
15 stores launched
5 stores launched
6 stores launched
9 stores launched
3 stores launched
11 stores launched
Monthly Trend
1.5% of last 12 months
8.8% of last 12 months
13.2% of last 12 months
4.4% of last 12 months
22.1% of last 12 months
7.4% of last 12 months
8.8% of last 12 months
13.2% of last 12 months
4.4% of last 12 months
16.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 1.47% |
| 2026-04 | 6 | 8.82% |
| 2026-03 | 9 | 13.24% |
| 2026-02 | 3 | 4.41% |
| 2026-01 | 15 | 22.06% |
| 2025-12 | 5 | 7.35% |
| 2025-11 | 6 | 8.82% |
| 2025-10 | 9 | 13.24% |
| 2025-09 | 3 | 4.41% |
| 2025-06 | 11 | 16.18% |
Active Stores by Launch Year
Currently, 769 active stores in Wikinggruppen are tracked in our database , with the most stores launched in 2026 (35 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35 active stores
37 active stores
37 active stores
20 active stores
22 active stores
28 active stores
33 active stores
55 active stores
53 active stores
88 active stores
38 active stores
24 active stores
18 active stores
42 active stores
24 active stores
Distribution by Launch Year
4.6% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
2.6% of tracked active stores
2.9% of tracked active stores
3.6% of tracked active stores
4.3% of tracked active stores
7.2% of tracked active stores
6.9% of tracked active stores
11.4% of tracked active stores
4.9% of tracked active stores
3.1% of tracked active stores
2.3% of tracked active stores
5.5% of tracked active stores
3.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35 | 4.55% |
| 2025 | 37 | 4.81% |
| 2024 | 37 | 4.81% |
| 2023 | 20 | 2.60% |
| 2022 | 22 | 2.86% |
| 2021 | 28 | 3.64% |
| 2020 | 33 | 4.29% |
| 2019 | 55 | 7.15% |
| 2018 | 53 | 6.89% |
| 2017 | 88 | 11.44% |
| 2016 | 38 | 4.94% |
| 2015 | 24 | 3.12% |
| 2014 | 18 | 2.34% |
| 2013 | 42 | 5.46% |
| 2012 | 24 | 3.12% |
Geographic Distribution
Sweden stores with 76.0% (579 AI-verified stores) , followed by Denmark (4.2%) and Norway (3.5%) .
Base: 762 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
579 AI-verified stores
32 AI-verified stores
27 AI-verified stores
22 AI-verified stores
19 AI-verified stores
14 AI-verified stores
10 AI-verified stores
10 AI-verified stores
8 AI-verified stores
6 AI-verified stores
Visual Distribution
579 AI-verified stores
32 AI-verified stores
27 AI-verified stores
22 AI-verified stores
19 AI-verified stores
14 AI-verified stores
10 AI-verified stores
10 AI-verified stores
8 AI-verified stores
6 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 579 | 75.98% |
| Denmark | 32 | 4.20% |
| Norway | 27 | 3.54% |
| Finland | 22 | 2.89% |
| Germany | 19 | 2.49% |
| Niue | 14 | 1.84% |
| Netherlands | 10 | 1.31% |
| Spain | 10 | 1.31% |
| France | 8 | 1.05% |
| United Kingdom | 6 | 0.79% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wikinggruppen - Home & Garden
Wikinggruppen - Sporting Goods & Outdoor Gear
Wikinggruppen - Sporting Goods & Outdoor Gear
Wikinggruppen - Furniture & Home Decor
Wikinggruppen - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wikinggruppen
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 831.0 | 100.00% |
| Emails | 651.0 | 78.34% |
| Phones | 551.0 | 66.31% |
| Ecommerce platform | 831.0 | 100.00% |
| Couriers | 398.0 | 47.89% |
| Payment Providers | 513.0 | 61.73% |
| Categories | 703.0 | 84.60% |
| Social Media | 464.0 | 55.84% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wikinggruppen e-commerce landscape:
Analyze 774.0 verified e-commerce stores on Wikinggruppen - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wikinggruppen e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wikinggruppen e-commerce intelligence?
-
We track 774.0 verified Wikinggruppen e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 40.9% among stores with at least one detectable social profile (394 stores) , followed by Instagram (37.3%) and YouTube (9.0%) .
Base: 464 stores with any detectable social profile (55.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
394 stores
360 stores
87 stores
52 stores
25 stores
18 stores
15 stores
11 stores
2 stores
Visual Distribution
394 stores
360 stores
87 stores
52 stores
25 stores
18 stores
15 stores
11 stores
2 stores