Wikinggruppen E-commerce Stores Database

Explore 789.0 e-commerce stores built on Wikinggruppen. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

Categories Distribution

Clothing & Accessories leads with 17.2% of all stores (122 stores) , followed by Health & Beauty (12.4%) and Home & Garden (11.0%) .

Top 10 Categories

Clothing & Accessories 17.2%

122 stores

Health & Beauty 12.4%

88 stores

Home & Garden 11.0%

78 stores

Sporting Goods & Outdoor Gear 8.8%

62 stores

Gifts & Special Occasions 7.3%

52 stores

Food & Beverages 7.3%

52 stores

Furniture & Home Decor 5.9%

42 stores

Electronics & Technology 5.4%

38 stores

Tools & Hardware 5.2%

37 stores

Jewelry & Watches 4.8%

34 stores

Visual Distribution

Distribution of top 10 Wikinggruppen store categories (January 2026)
Distribution of categories in Wikinggruppen e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 122 17.23%
Health & Beauty 88 12.43%
Home & Garden 78 11.02%
Sporting Goods & Outdoor Gear 62 8.76%
Gifts & Special Occasions 52 7.34%
Food & Beverages 52 7.34%
Furniture & Home Decor 42 5.93%
Electronics & Technology 38 5.37%
Tools & Hardware 37 5.23%
Jewelry & Watches 34 4.80%
Vehicles & Parts 28 3.95%
Pets & Pet Supplies 23 3.25%
Arts & Entertainment 20 2.82%
Business & Industrial 19 2.68%
Toys & Games 13 1.84%

Payment Providers Distribution

Klarna leads with 37.5% among AI-verified physical stores (452 stores) , followed by Swish (12.5%) and VISA (8.4%) .

Base: 570 AI-verified physical stores with detectable payment providers (68.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 37.5%

452 stores

Swish 12.5%

151 stores

VISA 8.4%

101 stores

96 stores

Svea 8.0%

96 stores

81 stores

77 stores

33 stores

Adyen 2.7%

33 stores

25 stores

Visual Distribution

Distribution of top 10 Wikinggruppen payment providers (January 2026)
Distribution of payment providers in Wikinggruppen e-commerce stores
Payment Provider Store Count Market Share
Klarna 452 37.48%
Swish 151 12.52%
VISA 101 8.37%
Stripe Connect 96 7.96%
Svea 96 7.96%
PayPal 81 6.72%
MasterCard 77 6.38%
American Express 33 2.74%
Adyen 33 2.74%
Paynova 25 2.07%
Bambora 24 1.99%
Bolt 11 0.91%
Trustly 10 0.83%
Paddle 9 0.75%
Mollie 7 0.58%

Shipping Carriers Distribution

DHL leads with 39.6% among AI-verified physical stores (318 stores) , followed by PostNord (17.9%) and Schenker (12.3%) .

Base: 453 AI-verified physical stores with detectable shipping carriers (54.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 39.6%

318 stores

144 stores

99 stores

UPS 6.6%

53 stores

42 stores

DPD 4.1%

33 stores

Posti 3.5%

28 stores

24 stores

GLS 2.6%

21 stores

FedEx 1.9%

15 stores

Visual Distribution

Distribution of top 10 Wikinggruppen shipping carriers (January 2026)
Distribution of shipping carriers in Wikinggruppen e-commerce stores
Shipping Carrier Store Count Market Share
DHL 318 39.60%
PostNord 144 17.93%
Schenker 99 12.33%
UPS 53 6.60%
Budbee 42 5.23%
DPD 33 4.11%
Posti 28 3.49%
Omniva 24 2.99%
GLS 21 2.62%
FedEx 15 1.87%
Ruston 7 0.87%
TNT 6 0.75%
Hermes 5 0.62%
DSV 4 0.50%
FMX 4 0.50%

Store Launch Timeline

Over the past 12 months, 46 new stores were launched in Wikinggruppen , with the highest activity in 2025-12 (24 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 52.2%

24 stores launched

2025-11 6.5%

3 stores launched

2025-10 4.3%

2 stores launched

2025-09 2.2%

1 stores launched

2025-06 26.1%

12 stores launched

2025-05 2.2%

1 stores launched

2025-04 4.3%

2 stores launched

2025-02 2.2%

1 stores launched

Monthly Trend

Monthly store launches in Wikinggruppen (January 2026)
Monthly store launches in Wikinggruppen over the past 12 months
Month Stores Launched Percentage
2025-12 24 52.17%
2025-11 3 6.52%
2025-10 2 4.35%
2025-09 1 2.17%
2025-06 12 26.09%
2025-05 1 2.17%
2025-04 2 4.35%
2025-02 1 2.17%

Active Stores by Launch Year

Currently, 786 active stores in Wikinggruppen are tracked in our database , with the most stores launched in 2025 (46 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.9%

46 active stores

2024 3.7%

29 active stores

2023 2.5%

20 active stores

2022 3.2%

25 active stores

2021 3.8%

30 active stores

2020 4.7%

37 active stores

2019 6.7%

53 active stores

2018 7.6%

60 active stores

2017 11.3%

89 active stores

2016 5.1%

40 active stores

2015 3.6%

28 active stores

2014 2.7%

21 active stores

2013 6.0%

47 active stores

2012 3.3%

26 active stores

2011 3.9%

31 active stores

Distribution by Launch Year

Active stores in Wikinggruppen by original launch year (January 2026)
Active stores in Wikinggruppen by launch year
Launch Year Active Stores Percentage
2025 46 5.85%
2024 29 3.69%
2023 20 2.54%
2022 25 3.18%
2021 30 3.82%
2020 37 4.71%
2019 53 6.74%
2018 60 7.63%
2017 89 11.32%
2016 40 5.09%
2015 28 3.56%
2014 21 2.67%
2013 47 5.98%
2012 26 3.31%
2011 31 3.94%
2010 24 3.05%
2009 31 3.94%
2008 21 2.67%
2007 17 2.16%
2006 20 2.54%
2005 13 1.65%
2004 19 2.42%
2003 13 1.65%
2002 13 1.65%
2001 11 1.40%
2000 14 1.78%
1999 1 0.13%
1998 1 0.13%
1997 4 0.51%
1996 2 0.25%

Social Media Usage

Facebook leads with 43.6% among stores with at least one detectable social profile (441 stores) , followed by Instagram (38.3%) and YouTube (8.1%) .

Base: 494 stores with any detectable social profile (59.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 43.6%

441 stores

Instagram 38.3%

387 stores

YouTube 8.1%

82 stores

TikTok 2.9%

29 stores

Twitter 2.6%

26 stores

Pinterest 1.8%

18 stores

LinkedIn 1.5%

15 stores

X 1.0%

10 stores

Vimeo 0.3%

3 stores

Visual Distribution

Distribution of social media platforms in Wikinggruppen (January 2026)
Distribution of social media platforms in Wikinggruppen e-commerce stores
Social Platform Store Count Market Share
Facebook 441 43.62%
Instagram 387 38.28%
YouTube 82 8.11%
TikTok 29 2.87%
Twitter 26 2.57%
Pinterest 18 1.78%
LinkedIn 15 1.48%
X 10 0.99%
Vimeo 3 0.30%

Geographic Distribution

Sweden leads with 74.9% (582 AI-verified stores) , followed by Denmark (3.7%) and Norway (3.6%) .

Base: 777 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 74.9%

582 AI-verified stores

29 AI-verified stores

28 AI-verified stores

26 AI-verified stores

21 AI-verified stores

Italy 2.3%

18 AI-verified stores

Niue 1.7%

13 AI-verified stores

Spain 1.3%

10 AI-verified stores

9 AI-verified stores

8 AI-verified stores

Visual Distribution

Geographic distribution of stores using Wikinggruppen (January 2026)
Geographic distribution of stores using Wikinggruppen
Country AI-Verified Store Count Market Share
Sweden 582 74.90%
Denmark 29 3.73%
Norway 28 3.60%
Finland 26 3.35%
Germany 21 2.70%
Italy 18 2.32%
Niue 13 1.67%
Spain 10 1.29%
Netherlands 9 1.16%
France 8 1.03%
United Kingdom 7 0.90%
Belgium 6 0.77%
Poland 4 0.51%
Austria 4 0.51%
Hungary 2 0.26%
Lithuania 2 0.26%
United States 2 0.26%
Czechia 2 0.26%
Latvia 2 0.26%
Portugal 2 0.26%

Dataset Coverage

Field Rows count Coverage
Website 833.0 100.00%
Emails 667.0 80.07%
Phones 490.0 58.82%
Ecommerce platform 833.0 100.00%
Couriers 453.0 54.38%
Payment Providers 570.0 68.43%
Categories 757.0 90.88%
Social Media 494.0 59.30%

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the Wikinggruppen E-commerce Database?

Our database covers over 789.0 Wikinggruppen physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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