Wikinggruppen E-commerce Stores Database
Explore 719.0 verified e-commerce stores built on Wikinggruppen. Instant access to technologies, contacts, platforms, and market dynamics.
Detected across 790.0 domains. 719.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
719.0 verified active stores out of 790.0 detected · 91.0% verification rate
Categories Distribution
Clothing & Accessories leads with 18.6% of all stores (121 stores) , followed by Health & Beauty (13.1%) and Home & Garden (11.1%) .
Base: 650 AI-verified stores with physical delivery and detected product categories (90.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
121 stores
85 stores
72 stores
57 stores
50 stores
38 stores
35 stores
34 stores
32 stores
32 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 121 | 18.62% |
| Health & Beauty | 85 | 13.08% |
| Home & Garden | 72 | 11.08% |
| Sporting Goods & Outdoor Gear | 57 | 8.77% |
| Food & Beverages | 50 | 7.69% |
| Furniture & Home Decor | 38 | 5.85% |
| Electronics & Technology | 35 | 5.38% |
| Tools & Hardware | 34 | 5.23% |
| Jewelry & Watches | 32 | 4.92% |
| Arts & Entertainment | 32 | 4.92% |
| Vehicles & Parts | 29 | 4.46% |
| Pets & Pet Supplies | 21 | 3.23% |
| Business & Industrial | 18 | 2.77% |
| Toys & Games | 13 | 2.00% |
| Office Supplies | 13 | 2.00% |
Payment Providers Distribution
Klarna leads with 38.1% among AI-verified physical stores (363 stores) , followed by VISA (11.7%) and Stripe Connect (11.0%) .
Base: 508 AI-verified physical stores with detectable payment providers (64.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
363 stores
112 stores
105 stores
92 stores
85 stores
78 stores
43 stores
18 stores
17 stores
11 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 363 | 38.05% |
| VISA | 112 | 11.74% |
| Stripe Connect | 105 | 11.01% |
| Svea | 92 | 9.64% |
| MasterCard | 85 | 8.91% |
| PayPal | 78 | 8.18% |
| American Express | 43 | 4.51% |
| Apple Pay | 18 | 1.89% |
| Trustly | 17 | 1.78% |
| Bolt | 11 | 1.15% |
| Adyen | 11 | 1.15% |
| iDEAL | 8 | 0.84% |
| Google Pay | 6 | 0.63% |
| JCB | 3 | 0.31% |
| WebPay | 2 | 0.21% |
Shipping Carriers Distribution
DHL leads with 41.6% among AI-verified physical stores (261 stores) , followed by PostNord (18.0%) and Schenker (12.8%) .
Base: 410 AI-verified physical stores with detectable shipping carriers (51.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 261 | 41.63% |
| PostNord | 113 | 18.02% |
| Schenker | 80 | 12.76% |
| UPS | 47 | 7.50% |
| GLS | 29 | 4.63% |
| FedEx | 19 | 3.03% |
| DPD | 17 | 2.71% |
| Budbee | 16 | 2.55% |
| DSV | 11 | 1.75% |
| Ruston | 10 | 1.59% |
| Posti | 6 | 0.96% |
| FMX | 5 | 0.80% |
| TNT | 5 | 0.80% |
| Hermes | 4 | 0.64% |
| Postin | 4 | 0.64% |
Store Launch Timeline
Over the past 12 months, 60 new stores were launched in Wikinggruppen , with the highest activity in 2026-02 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
16 stores launched
6 stores launched
7 stores launched
9 stores launched
3 stores launched
12 stores launched
1 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 4 | 6.67% |
| 2026-01 | 16 | 26.67% |
| 2025-12 | 6 | 10.00% |
| 2025-11 | 7 | 11.67% |
| 2025-10 | 9 | 15.00% |
| 2025-09 | 3 | 5.00% |
| 2025-06 | 12 | 20.00% |
| 2025-05 | 1 | 1.67% |
| 2025-04 | 2 | 3.33% |
Active Stores by Launch Year
Currently, 711 active stores in Wikinggruppen are tracked in our database , with the most stores launched in 2026 (20 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
20 active stores
41 active stores
37 active stores
19 active stores
23 active stores
29 active stores
32 active stores
51 active stores
52 active stores
59 active stores
28 active stores
16 active stores
19 active stores
41 active stores
24 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 20 | 2.81% |
| 2025 | 41 | 5.77% |
| 2024 | 37 | 5.20% |
| 2023 | 19 | 2.67% |
| 2022 | 23 | 3.23% |
| 2021 | 29 | 4.08% |
| 2020 | 32 | 4.50% |
| 2019 | 51 | 7.17% |
| 2018 | 52 | 7.31% |
| 2017 | 59 | 8.30% |
| 2016 | 28 | 3.94% |
| 2015 | 16 | 2.25% |
| 2014 | 19 | 2.67% |
| 2013 | 41 | 5.77% |
| 2012 | 24 | 3.38% |
| 2011 | 29 | 4.08% |
| 2010 | 25 | 3.52% |
| 2009 | 29 | 4.08% |
| 2008 | 19 | 2.67% |
| 2007 | 16 | 2.25% |
| 2006 | 18 | 2.53% |
| 2005 | 10 | 1.41% |
| 2004 | 18 | 2.53% |
| 2003 | 12 | 1.69% |
| 2002 | 12 | 1.69% |
| 2001 | 10 | 1.41% |
| 2000 | 14 | 1.97% |
| 1999 | 2 | 0.28% |
| 1998 | 1 | 0.14% |
| 1997 | 4 | 0.56% |
| 1996 | 1 | 0.14% |
Geographic Distribution
Sweden leads with 73.0% (517 AI-verified stores) , followed by Denmark (4.5%) and Norway (4.0%) .
Base: 708 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
517 AI-verified stores
32 AI-verified stores
28 AI-verified stores
25 AI-verified stores
20 AI-verified stores
13 AI-verified stores
11 AI-verified stores
10 AI-verified stores
9 AI-verified stores
8 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 517 | 73.02% |
| Denmark | 32 | 4.52% |
| Norway | 28 | 3.95% |
| Finland | 25 | 3.53% |
| Germany | 20 | 2.82% |
| Niue | 13 | 1.84% |
| Spain | 11 | 1.55% |
| Netherlands | 10 | 1.41% |
| France | 9 | 1.27% |
| United Kingdom | 8 | 1.13% |
| Austria | 6 | 0.85% |
| Belgium | 5 | 0.71% |
| Poland | 5 | 0.71% |
| Italy | 4 | 0.56% |
| Czechia | 3 | 0.42% |
| Hungary | 3 | 0.42% |
| Portugal | 3 | 0.42% |
| Estonia | 2 | 0.28% |
| Lithuania | 2 | 0.28% |
| Ireland | 2 | 0.28% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wikinggruppen - Sporting Goods & Outdoor Gear
Wikinggruppen - Furniture & Home Decor
Wikinggruppen - Pets & Pet Supplies
Wikinggruppen - Furniture & Home Decor
Wikinggruppen - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wikinggruppen - Health & Beauty
Wikinggruppen - Health & Beauty
Wikinggruppen - Health & Beauty
Wikinggruppen - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 790.0 | 100.00% |
| Emails | 592.0 | 74.94% |
| Phones | 455.0 | 57.59% |
| Ecommerce platform | 790.0 | 100.00% |
| Couriers | 410.0 | 51.90% |
| Payment Providers | 508.0 | 64.30% |
| Categories | 698.0 | 88.35% |
| Social Media | 461.0 | 58.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wikinggruppen e-commerce landscape:
Analyze 719.0 verified e-commerce stores on Wikinggruppen - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wikinggruppen e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wikinggruppen e-commerce intelligence?
-
We track 719.0 verified Wikinggruppen e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 42.6% among stores with at least one detectable social profile (394 stores) , followed by Instagram (37.8%) and YouTube (9.1%) .
Base: 461 stores with any detectable social profile (58.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
394 stores
350 stores
84 stores
29 stores
24 stores
18 stores
14 stores
10 stores
2 stores
Visual Distribution