Wikinggruppen E-commerce Stores Database

Explore 602.0 e-commerce stores built on Wikinggruppen. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

Categories Distribution

Clothing & Accessories leads with 16.7% of all stores (90 stores) , followed by Health & Beauty (12.8%) and Home & Garden (12.3%) .

Top 10 Categories

Clothing & Accessories 16.7%

90 stores

Health & Beauty 12.8%

69 stores

Home & Garden 12.3%

66 stores

Sporting Goods & Outdoor Gear 8.9%

48 stores

Electronics & Technology 7.4%

40 stores

Food & Beverages 7.1%

38 stores

Furniture & Home Decor 6.9%

37 stores

Tools & Hardware 5.6%

30 stores

Jewelry & Watches 5.2%

28 stores

Vehicles & Parts 4.5%

24 stores

Visual Distribution

Distribution of top 10 Wikinggruppen store categories (November 2025)
Distribution of categories in Wikinggruppen e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 90 16.73%
Health & Beauty 69 12.83%
Home & Garden 66 12.27%
Sporting Goods & Outdoor Gear 48 8.92%
Electronics & Technology 40 7.43%
Food & Beverages 38 7.06%
Furniture & Home Decor 37 6.88%
Tools & Hardware 30 5.58%
Jewelry & Watches 28 5.20%
Vehicles & Parts 24 4.46%
Pets & Pet Supplies 20 3.72%
Business & Industrial 14 2.60%
Toys & Games 12 2.23%
Arts & Entertainment 12 2.23%
Office Supplies 10 1.86%

Payment Providers Distribution

Klarna leads with 35.2% among AI-verified physical stores (359 stores) , followed by Swish (12.3%) and VISA (10.4%) .

Base: 473 AI-verified physical stores with detectable payment providers (66.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 35.2%

359 stores

Swish 12.3%

125 stores

VISA 10.4%

106 stores

86 stores

Svea 8.0%

82 stores

73 stores

59 stores

Adyen 2.7%

28 stores

28 stores

21 stores

Visual Distribution

Distribution of top 10 Wikinggruppen payment providers (November 2025)
Distribution of payment providers in Wikinggruppen e-commerce stores
Payment Provider Store Count Market Share
Klarna 359 35.23%
Swish 125 12.27%
VISA 106 10.40%
MasterCard 86 8.44%
Svea 82 8.05%
PayPal 73 7.16%
Stripe Connect 59 5.79%
Adyen 28 2.75%
American Express 28 2.75%
Bambora 21 2.06%
Paynova 21 2.06%
Bolt 10 0.98%
Trustly 9 0.88%
Apple Pay 7 0.69%
Paddle 5 0.49%

Shipping Carriers Distribution

DHL leads with 38.1% among AI-verified physical stores (258 stores) , followed by PostNord (18.4%) and Schenker (12.5%) .

Base: 391 AI-verified physical stores with detectable shipping carriers (55.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 38.1%

258 stores

125 stores

85 stores

UPS 7.2%

49 stores

36 stores

DPD 4.6%

31 stores

Posti 3.7%

25 stores

21 stores

GLS 2.7%

18 stores

FedEx 1.8%

12 stores

Visual Distribution

Distribution of top 10 Wikinggruppen shipping carriers (November 2025)
Distribution of shipping carriers in Wikinggruppen e-commerce stores
Shipping Carrier Store Count Market Share
DHL 258 38.05%
PostNord 125 18.44%
Schenker 85 12.54%
UPS 49 7.23%
Budbee 36 5.31%
DPD 31 4.57%
Posti 25 3.69%
Omniva 21 3.10%
GLS 18 2.65%
FedEx 12 1.77%
DSV 5 0.74%
TNT 4 0.59%
Hermes 4 0.59%
FMX 3 0.44%
Deutsche Post 2 0.29%

Store Launch Timeline

Over the past 12 months, 18 new stores were launched in Wikinggruppen , with the highest activity in 2025-10 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.1%

2 stores launched

2025-09 5.6%

1 stores launched

2025-06 66.7%

12 stores launched

2025-05 5.6%

1 stores launched

2025-02 5.6%

1 stores launched

2024-12 5.6%

1 stores launched

Monthly Trend

Monthly store launches in Wikinggruppen (November 2025)
Monthly store launches in Wikinggruppen over the past 12 months
Month Stores Launched Percentage
2025-10 2 11.11%
2025-09 1 5.56%
2025-06 12 66.67%
2025-05 1 5.56%
2025-02 1 5.56%
2024-12 1 5.56%

Active Stores by Launch Year

Currently, 599 active stores in Wikinggruppen are tracked in our database , with the most stores launched in 2025 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 2.8%

17 active stores

2024 3.8%

23 active stores

2023 2.2%

13 active stores

2022 2.5%

15 active stores

2021 4.8%

29 active stores

2020 4.7%

28 active stores

2019 6.5%

39 active stores

2018 7.3%

44 active stores

2017 8.3%

50 active stores

2016 4.8%

29 active stores

2015 2.8%

17 active stores

2014 3.2%

19 active stores

2013 6.5%

39 active stores

2012 4.5%

27 active stores

2011 4.7%

28 active stores

Distribution by Launch Year

Active stores in Wikinggruppen by original launch year (November 2025)
Active stores in Wikinggruppen by launch year
Launch Year Active Stores Percentage
2025 17 2.84%
2024 23 3.84%
2023 13 2.17%
2022 15 2.50%
2021 29 4.84%
2020 28 4.67%
2019 39 6.51%
2018 44 7.35%
2017 50 8.35%
2016 29 4.84%
2015 17 2.84%
2014 19 3.17%
2013 39 6.51%
2012 27 4.51%
2011 28 4.67%
2010 28 4.67%
2009 27 4.51%
2008 21 3.51%
2007 13 2.17%
2006 16 2.67%
2005 12 2.00%
2004 16 2.67%
2003 12 2.00%
2002 10 1.67%
2001 10 1.67%
2000 10 1.67%
1999 2 0.33%
1998 1 0.17%
1997 1 0.17%
1996 3 0.50%

Social Media Usage

Facebook leads with 43.7% among stores with at least one detectable social profile (312 stores) , followed by Instagram (38.8%) and YouTube (7.4%) .

Base: 370 stores with any detectable social profile (52.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 43.7%

312 stores

Instagram 38.8%

277 stores

YouTube 7.4%

53 stores

Twitter 2.8%

20 stores

TikTok 2.8%

20 stores

Pinterest 1.8%

13 stores

LinkedIn 1.8%

13 stores

X 0.6%

4 stores

Vimeo 0.3%

2 stores

Visual Distribution

Distribution of social media platforms in Wikinggruppen (November 2025)
Distribution of social media platforms in Wikinggruppen e-commerce stores
Social Platform Store Count Market Share
Facebook 312 43.70%
Instagram 277 38.80%
YouTube 53 7.42%
Twitter 20 2.80%
TikTok 20 2.80%
Pinterest 13 1.82%
LinkedIn 13 1.82%
X 4 0.56%
Vimeo 2 0.28%

Geographic Distribution

Sweden leads with 74.9% (444 AI-verified stores) , followed by Norway (4.0%) and Denmark (3.7%) .

Base: 593 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 74.9%

444 AI-verified stores

24 AI-verified stores

22 AI-verified stores

21 AI-verified stores

12 AI-verified stores

Niue 2.0%

12 AI-verified stores

Spain 1.5%

9 AI-verified stores

8 AI-verified stores

8 AI-verified stores

7 AI-verified stores

Visual Distribution

Geographic distribution of stores using Wikinggruppen (November 2025)
Geographic distribution of stores using Wikinggruppen
Country AI-Verified Store Count Market Share
Sweden 444 74.87%
Norway 24 4.05%
Denmark 22 3.71%
Finland 21 3.54%
Germany 12 2.02%
Niue 12 2.02%
Spain 9 1.52%
Netherlands 8 1.35%
France 8 1.35%
United Kingdom 7 1.18%
Belgium 5 0.84%
Poland 4 0.67%
Austria 4 0.67%
Italy 3 0.51%
Portugal 2 0.34%
Hungary 2 0.34%
Czechia 2 0.34%
Ireland 2 0.34%
Romania 1 0.17%
Lithuania 1 0.17%

Dataset Coverage

Field Rows count Coverage
Website 711.0 100.00%
Emails 575.0 80.87%
Phones 424.0 59.63%
Ecommerce platform 711.0 100.00%
Couriers 391.0 54.99%
Payment Providers 473.0 66.53%
Categories 589.0 82.84%
Social Media 370.0 52.04%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Wikinggruppen E-commerce Database to:

Gain actionable insights into 602.0 physical stores in Wikinggruppen.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Wikinggruppen online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Wikinggruppen E-commerce Database?

Our database covers over 602.0 Wikinggruppen physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy