Trustly Payment Provider Usage Database
Explore 2.7k verified e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 4.3k domains. 2.7k verified as active stores with physical delivery.
· · Next full refresh: May 2026
2.7k verified active stores out of 4.3k detected · 62.2% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 50.7% of stores with physical delivery (1,293 stores) , followed by Custom (23.3%) and Wix eCommerce (6.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,293 stores
594 stores
153 stores
134 stores
86 stores
77 stores
74 stores
25 stores
22 stores
21 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1293 | 50.75% |
| Custom | 594 | 23.31% |
| Wix eCommerce | 153 | 6.00% |
| Magento | 134 | 5.26% |
| Shopify | 86 | 3.38% |
| PrestaShop | 77 | 3.02% |
| Shopware | 74 | 2.90% |
| JTL Shop | 25 | 0.98% |
| SAP Commerce Cloud | 22 | 0.86% |
| Wikinggruppen | 21 | 0.82% |
| Lightspeed eCom | 15 | 0.59% |
| plentymarkets | 14 | 0.55% |
| Askas | 14 | 0.55% |
| Niceshops E-commerce Platform | 14 | 0.55% |
| Nyehandel | 12 | 0.47% |
All Stores Distribution
WooCommerce holds 61.9% share of all Trustly e-commerce stores (2,317) , with Custom at 15.9% and Wix eCommerce at 7.2% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,317 stores
594 stores
270 stores
155 stores
94 stores
85 stores
75 stores
25 stores
23 stores
22 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2317 | 61.94% |
| Custom | 594 | 15.88% |
| Wix eCommerce | 270 | 7.22% |
| Magento | 155 | 4.14% |
| Shopify | 94 | 2.51% |
| PrestaShop | 85 | 2.27% |
| Shopware | 75 | 2.00% |
| JTL Shop | 25 | 0.67% |
| SAP Commerce Cloud | 23 | 0.61% |
| Wikinggruppen | 22 | 0.59% |
| Lightspeed eCom | 15 | 0.40% |
| plentymarkets | 23 | 0.61% |
| Askas | 17 | 0.45% |
| Niceshops E-commerce Platform | 14 | 0.37% |
| Nyehandel | 12 | 0.32% |
Categories Distribution
Clothing & Accessories leads with 13.0% of all stores (314 stores) , followed by Food & Beverages (12.2%) and Sporting Goods & Outdoor Gear (10.0%) .
Base: 2,410 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
314 stores
293 stores
241 stores
238 stores
203 stores
202 stores
174 stores
157 stores
118 stores
114 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 314 | 13.03% |
| Food & Beverages | 293 | 12.16% |
| Sporting Goods & Outdoor Gear | 241 | 10.00% |
| Health & Beauty | 238 | 9.88% |
| Electronics & Technology | 203 | 8.42% |
| Home & Garden | 202 | 8.38% |
| Furniture & Home Decor | 174 | 7.22% |
| Arts & Entertainment | 157 | 6.51% |
| Tools & Hardware | 118 | 4.90% |
| Toys & Games | 114 | 4.73% |
| Business & Industrial | 82 | 3.40% |
| Gifts & Special Occasions | 79 | 3.28% |
| Jewelry & Watches | 78 | 3.24% |
| Vehicles & Parts | 78 | 3.24% |
| Books & Media | 39 | 1.62% |
Shipping Carriers Distribution
DHL leads with 33.4% among AI-verified physical stores (1,087 stores) , followed by DPD (16.0%) and UPS (11.4%) .
Base: 2,102 AI-verified physical stores with detectable shipping carriers (48.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 1087 | 33.42% |
| DPD | 519 | 15.95% |
| UPS | 370 | 11.37% |
| GLS | 293 | 9.01% |
| Deutsche Post | 183 | 5.63% |
| PostNord | 150 | 4.61% |
| Hermes | 126 | 3.87% |
| PostNL | 125 | 3.84% |
| FedEx | 107 | 3.29% |
| Schenker | 74 | 2.27% |
| Royal Mail | 59 | 1.81% |
| USPS | 56 | 1.72% |
| TNT | 40 | 1.23% |
| Postin | 34 | 1.05% |
| Correos | 30 | 0.92% |
Store Launch Timeline
Over the past 12 months, 252 new stores were launched in Trustly , with the highest activity in 2026-03 (26 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
26 stores launched
11 stores launched
15 stores launched
19 stores launched
17 stores launched
29 stores launched
16 stores launched
21 stores launched
23 stores launched
29 stores launched
23 stores launched
23 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 26 | 10.32% |
| 2026-02 | 11 | 4.37% |
| 2026-01 | 15 | 5.95% |
| 2025-12 | 19 | 7.54% |
| 2025-11 | 17 | 6.75% |
| 2025-10 | 29 | 11.51% |
| 2025-09 | 16 | 6.35% |
| 2025-08 | 21 | 8.33% |
| 2025-07 | 23 | 9.13% |
| 2025-06 | 29 | 11.51% |
| 2025-05 | 23 | 9.13% |
| 2025-04 | 23 | 9.13% |
Active Stores by Launch Year
Currently, 2,678 active stores in Trustly are tracked in our database , with the most stores launched in 2026 (53 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
53 active stores
275 active stores
251 active stores
228 active stores
178 active stores
185 active stores
185 active stores
136 active stores
146 active stores
156 active stores
84 active stores
67 active stores
64 active stores
107 active stores
58 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 53 | 1.98% |
| 2025 | 275 | 10.27% |
| 2024 | 251 | 9.37% |
| 2023 | 228 | 8.51% |
| 2022 | 178 | 6.65% |
| 2021 | 185 | 6.91% |
| 2020 | 185 | 6.91% |
| 2019 | 136 | 5.08% |
| 2018 | 146 | 5.45% |
| 2017 | 156 | 5.83% |
| 2016 | 84 | 3.14% |
| 2015 | 67 | 2.50% |
| 2014 | 64 | 2.39% |
| 2013 | 107 | 4.00% |
| 2012 | 58 | 2.17% |
| 2011 | 60 | 2.24% |
| 2010 | 50 | 1.87% |
| 2009 | 69 | 2.58% |
| 2008 | 47 | 1.76% |
| 2007 | 35 | 1.31% |
| 2006 | 26 | 0.97% |
| 2005 | 19 | 0.71% |
| 2004 | 38 | 1.42% |
| 2003 | 26 | 0.97% |
| 2002 | 28 | 1.05% |
| 2001 | 33 | 1.23% |
| 2000 | 31 | 1.16% |
| 1999 | 14 | 0.52% |
| 1998 | 13 | 0.49% |
| 1997 | 7 | 0.26% |
| 1996 | 8 | 0.30% |
| 1995 | 1 | 0.04% |
Geographic Distribution
Germany leads with 41.4% (980 AI-verified stores) , followed by Sweden (10.8%) and Netherlands (8.4%) .
Base: 2,365 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
980 AI-verified stores
256 AI-verified stores
199 AI-verified stores
121 AI-verified stores
107 AI-verified stores
102 AI-verified stores
91 AI-verified stores
72 AI-verified stores
57 AI-verified stores
57 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 980 | 41.44% |
| Sweden | 256 | 10.82% |
| Netherlands | 199 | 8.41% |
| United States | 121 | 5.12% |
| United Kingdom | 107 | 4.52% |
| Austria | 102 | 4.31% |
| Spain | 91 | 3.85% |
| Finland | 72 | 3.04% |
| Norway | 57 | 2.41% |
| Denmark | 57 | 2.41% |
| India | 49 | 2.07% |
| Italy | 44 | 1.86% |
| Belgium | 44 | 1.86% |
| France | 40 | 1.69% |
| Poland | 37 | 1.56% |
| China | 26 | 1.10% |
| Vietnam | 25 | 1.06% |
| Switzerland | 24 | 1.01% |
| Lithuania | 18 | 0.76% |
| Ireland | 16 | 0.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom - Clothing & Accessories
GombaShop - Furniture & Home Decor
nopCommerce with Venture Theme and SevenSpikes Plugins - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Electronics & Technology
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Electronics & Technology
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.3k | 100.00% |
| Emails | 3.0k | 69.34% |
| Phones | 1.9k | 43.18% |
| Ecommerce platform | 4.0k | 93.58% |
| Couriers | 2.1k | 48.75% |
| Payment Providers | 4.3k | 100.00% |
| Categories | 2.6k | 59.51% |
| Social Media | 2.7k | 63.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Trustly e-commerce landscape:
Analyze 2.7k verified e-commerce stores on Trustly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Trustly e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Trustly e-commerce intelligence?
-
We track 2.7k verified Trustly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 29.6% among stores with at least one detectable social profile (1,482 stores) , followed by Instagram (29.3%) and YouTube (13.1%) .
Base: 2,734 stores with any detectable social profile (63.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,482 stores
1,466 stores
658 stores
294 stores
272 stores
257 stores
257 stores
146 stores
140 stores
37 stores
Visual Distribution