Trustly Payment Provider Usage Database
Explore 1.9k e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 33.7% of stores with physical delivery (629 stores) , followed by WooCommerce (25.1%) and Shopify (15.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
629 stores
468 stores
289 stores
136 stores
123 stores
51 stores
47 stores
27 stores
24 stores
19 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 629 | 33.73% |
| WooCommerce | 468 | 25.09% |
| Shopify | 289 | 15.50% |
| Wix eCommerce | 136 | 7.29% |
| Magento | 123 | 6.60% |
| PrestaShop | 51 | 2.73% |
| Shopware | 47 | 2.52% |
| JTL Shop | 27 | 1.45% |
| AppSell, Wix eCommerce | 24 | 1.29% |
| SAP Commerce Cloud | 19 | 1.02% |
| Lightspeed eCom | 16 | 0.86% |
| MyOnlineStore | 11 | 0.59% |
| Wikinggruppen | 9 | 0.48% |
| plentymarkets, plentyShop LTS | 8 | 0.43% |
| OpenCart | 8 | 0.43% |
All Stores Distribution
Custom holds 26.1% share of all Trustly e-commerce stores (629) , with WooCommerce at 36.4% and Shopify at 12.6% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
629 stores
879 stores
304 stores
208 stores
139 stores
56 stores
63 stores
35 stores
26 stores
19 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 629 | 26.08% |
| WooCommerce | 879 | 36.44% |
| Shopify | 304 | 12.60% |
| Wix eCommerce | 208 | 8.62% |
| Magento | 139 | 5.76% |
| PrestaShop | 56 | 2.32% |
| Shopware | 63 | 2.61% |
| JTL Shop | 35 | 1.45% |
| AppSell, Wix eCommerce | 26 | 1.08% |
| SAP Commerce Cloud | 19 | 0.79% |
| Lightspeed eCom | 17 | 0.70% |
| MyOnlineStore | 11 | 0.46% |
| Wikinggruppen | 9 | 0.37% |
| plentymarkets, plentyShop LTS | 9 | 0.37% |
| OpenCart | 8 | 0.33% |
Categories Distribution
Clothing & Accessories leads with 17.5% of all stores (277 stores) , followed by Health & Beauty (17.5%) and Electronics & Technology (10.1%) .
Top 10 Categories
277 stores
276 stores
160 stores
137 stores
124 stores
107 stores
91 stores
83 stores
76 stores
54 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 277 | 17.52% |
| Health & Beauty | 276 | 17.46% |
| Electronics & Technology | 160 | 10.12% |
| Home & Garden | 137 | 8.67% |
| Food & Beverages | 124 | 7.84% |
| Furniture & Home Decor | 107 | 6.77% |
| Vehicles & Parts | 91 | 5.76% |
| Sporting Goods & Outdoor Gear | 83 | 5.25% |
| Jewelry & Watches | 76 | 4.81% |
| Toys & Games | 54 | 3.42% |
| Arts & Entertainment | 52 | 3.29% |
| Tools & Hardware | 47 | 2.97% |
| Pets & Pet Supplies | 41 | 2.59% |
| Business & Industrial | 31 | 1.96% |
| Gifts & Special Occasions | 25 | 1.58% |
Shipping Carriers Distribution
DHL leads with 28.5% among AI-verified physical stores (704 stores) , followed by DPD (14.7%) and UPS (11.7%) .
Base: 1,618 AI-verified physical stores with detectable shipping carriers (56.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 704 | 28.51% |
| DPD | 362 | 14.66% |
| UPS | 290 | 11.75% |
| GLS | 222 | 8.99% |
| PostNord | 180 | 7.29% |
| PostNL | 107 | 4.33% |
| FedEx | 94 | 3.81% |
| Hermes | 85 | 3.44% |
| Schenker | 83 | 3.36% |
| Deutsche Post | 81 | 3.28% |
| Royal Mail | 58 | 2.35% |
| USPS | 56 | 2.27% |
| TNT | 54 | 2.19% |
| Posti | 48 | 1.94% |
| Budbee | 45 | 1.82% |
Store Launch Timeline
Over the past 12 months, 359 new stores were launched in Trustly , with the highest activity in 2025-10 (54 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54 stores launched
31 stores launched
25 stores launched
29 stores launched
34 stores launched
23 stores launched
38 stores launched
32 stores launched
24 stores launched
33 stores launched
23 stores launched
13 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 54 | 15.04% |
| 2025-09 | 31 | 8.64% |
| 2025-08 | 25 | 6.96% |
| 2025-07 | 29 | 8.08% |
| 2025-06 | 34 | 9.47% |
| 2025-05 | 23 | 6.41% |
| 2025-04 | 38 | 10.58% |
| 2025-03 | 32 | 8.91% |
| 2025-02 | 24 | 6.69% |
| 2025-01 | 33 | 9.19% |
| 2024-12 | 23 | 6.41% |
| 2024-11 | 13 | 3.62% |
Active Stores by Launch Year
Currently, 1,922 active stores in Trustly are tracked in our database , with the most stores launched in 2025 (324 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
324 active stores
210 active stores
154 active stores
96 active stores
145 active stores
125 active stores
95 active stores
96 active stores
103 active stores
58 active stores
39 active stores
48 active stores
77 active stores
33 active stores
33 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 324 | 16.86% |
| 2024 | 210 | 10.93% |
| 2023 | 154 | 8.01% |
| 2022 | 96 | 4.99% |
| 2021 | 145 | 7.54% |
| 2020 | 125 | 6.50% |
| 2019 | 95 | 4.94% |
| 2018 | 96 | 4.99% |
| 2017 | 103 | 5.36% |
| 2016 | 58 | 3.02% |
| 2015 | 39 | 2.03% |
| 2014 | 48 | 2.50% |
| 2013 | 77 | 4.01% |
| 2012 | 33 | 1.72% |
| 2011 | 33 | 1.72% |
| 2010 | 38 | 1.98% |
| 2009 | 44 | 2.29% |
| 2008 | 28 | 1.46% |
| 2007 | 23 | 1.20% |
| 2006 | 21 | 1.09% |
| 2005 | 13 | 0.68% |
| 2004 | 26 | 1.35% |
| 2003 | 14 | 0.73% |
| 2002 | 13 | 0.68% |
| 2001 | 13 | 0.68% |
| 2000 | 19 | 0.99% |
| 1999 | 11 | 0.57% |
| 1998 | 10 | 0.52% |
| 1997 | 7 | 0.36% |
| 1996 | 6 | 0.31% |
Geographic Distribution
Sweden leads with 20.8% (324 AI-verified stores) , followed by Germany (14.2%) and Netherlands (12.2%) .
Base: 1,558 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
324 AI-verified stores
221 AI-verified stores
190 AI-verified stores
117 AI-verified stores
98 AI-verified stores
92 AI-verified stores
77 AI-verified stores
62 AI-verified stores
52 AI-verified stores
47 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 324 | 20.80% |
| Germany | 221 | 14.18% |
| Netherlands | 190 | 12.20% |
| United States | 117 | 7.51% |
| United Kingdom | 98 | 6.29% |
| Spain | 92 | 5.91% |
| Finland | 77 | 4.94% |
| Denmark | 62 | 3.98% |
| Norway | 52 | 3.34% |
| India | 47 | 3.02% |
| Poland | 40 | 2.57% |
| France | 38 | 2.44% |
| Belgium | 37 | 2.37% |
| Italy | 33 | 2.12% |
| China | 32 | 2.05% |
| Austria | 29 | 1.86% |
| Czechia | 20 | 1.28% |
| Vietnam | 19 | 1.22% |
| Lithuania | 16 | 1.03% |
| Greece | 14 | 0.90% |
Featured Stores
Discover the strongest performers and newest entrants in Trustly's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Custom — Health & Beauty
WooCommerce — Jewelry & Watches
WooCommerce — Health & Beauty
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9k | 100.00% |
| Emails | 1.9k | 66.39% |
| Phones | 1.2k | 39.97% |
| Ecommerce platform | 2.5k | 87.19% |
| Couriers | 1.6k | 56.18% |
| Payment Providers | 2.9k | 100.00% |
| Categories | 2.0k | 68.78% |
| Social Media | 1.8k | 63.58% |
Starter Package
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Maximize Your ROI
Use our detailed Trustly E-commerce Database to:
Gain actionable insights into 1.9k physical stores in Trustly.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Trustly online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Trustly E-commerce Database?
-
Our database covers over 1.9k Trustly physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 28.9% among stores with at least one detectable social profile (1,049 stores) , followed by Instagram (28.6%) and YouTube (13.4%) .
Base: 1,831 stores with any detectable social profile (63.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,049 stores
1,038 stores
486 stores
283 stores
196 stores
188 stores
166 stores
145 stores
57 stores
23 stores
Visual Distribution