Trustly Payment Provider Usage Database
Explore 2.1k e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 30.2% of stores with physical delivery (592 stores) , followed by Custom (26.6%) and Shopify (17.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
592 stores
521 stores
335 stores
144 stores
134 stores
58 stores
47 stores
39 stores
19 stores
16 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 592 | 30.23% |
| Custom | 521 | 26.61% |
| Shopify | 335 | 17.11% |
| Wix eCommerce | 144 | 7.35% |
| Magento | 134 | 6.84% |
| PrestaShop | 58 | 2.96% |
| Shopware | 47 | 2.40% |
| JTL Shop | 39 | 1.99% |
| SAP Commerce Cloud | 19 | 0.97% |
| Wix eCommerce, AppSell | 16 | 0.82% |
| Lightspeed eCom | 15 | 0.77% |
| MyOnlineStore | 11 | 0.56% |
| Wikinggruppen | 10 | 0.51% |
| AppSell, Wix eCommerce | 9 | 0.46% |
| OpenCart | 8 | 0.41% |
All Stores Distribution
WooCommerce holds 40.4% share of all Trustly e-commerce stores (984) , with Custom at 21.4% and Shopify at 13.9% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
984 stores
521 stores
338 stores
217 stores
142 stores
60 stores
47 stores
39 stores
19 stores
17 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 984 | 40.36% |
| Custom | 521 | 21.37% |
| Shopify | 338 | 13.86% |
| Wix eCommerce | 217 | 8.90% |
| Magento | 142 | 5.82% |
| PrestaShop | 60 | 2.46% |
| Shopware | 47 | 1.93% |
| JTL Shop | 39 | 1.60% |
| SAP Commerce Cloud | 19 | 0.78% |
| Wix eCommerce, AppSell | 17 | 0.70% |
| Lightspeed eCom | 15 | 0.62% |
| MyOnlineStore | 11 | 0.45% |
| Wikinggruppen | 11 | 0.45% |
| AppSell, Wix eCommerce | 9 | 0.37% |
| OpenCart | 8 | 0.33% |
Categories Distribution
Health & Beauty leads with 17.6% of all stores (285 stores) , followed by Clothing & Accessories (15.9%) and Electronics & Technology (10.7%) .
Top 10 Categories
285 stores
257 stores
173 stores
148 stores
134 stores
103 stores
97 stores
94 stores
77 stores
62 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 285 | 17.63% |
| Clothing & Accessories | 257 | 15.89% |
| Electronics & Technology | 173 | 10.70% |
| Home & Garden | 148 | 9.15% |
| Furniture & Home Decor | 134 | 8.29% |
| Food & Beverages | 103 | 6.37% |
| Vehicles & Parts | 97 | 6.00% |
| Sporting Goods & Outdoor Gear | 94 | 5.81% |
| Jewelry & Watches | 77 | 4.76% |
| Tools & Hardware | 62 | 3.83% |
| Arts & Entertainment | 57 | 3.53% |
| Pets & Pet Supplies | 46 | 2.84% |
| Toys & Games | 33 | 2.04% |
| Gifts & Special Occasions | 31 | 1.92% |
| Business & Industrial | 20 | 1.24% |
Shipping Carriers Distribution
DHL leads with 29.0% among AI-verified physical stores (830 stores) , followed by DPD (14.9%) and UPS (12.0%) .
Base: 1,719 AI-verified physical stores with detectable shipping carriers (59.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 830 | 28.97% |
| DPD | 428 | 14.94% |
| UPS | 345 | 12.04% |
| GLS | 249 | 8.69% |
| PostNord | 193 | 6.74% |
| PostNL | 129 | 4.50% |
| FedEx | 118 | 4.12% |
| Hermes | 91 | 3.18% |
| Schenker | 91 | 3.18% |
| Deutsche Post | 89 | 3.11% |
| Royal Mail | 73 | 2.55% |
| USPS | 66 | 2.30% |
| TNT | 65 | 2.27% |
| Posti | 51 | 1.78% |
| Budbee | 47 | 1.64% |
Store Launch Timeline
Over the past 12 months, 337 new stores were launched in Trustly , with the highest activity in 2025-12 (22 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22 stores launched
23 stores launched
42 stores launched
27 stores launched
26 stores launched
29 stores launched
35 stores launched
26 stores launched
37 stores launched
36 stores launched
20 stores launched
14 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 22 | 6.53% |
| 2025-11 | 23 | 6.82% |
| 2025-10 | 42 | 12.46% |
| 2025-09 | 27 | 8.01% |
| 2025-08 | 26 | 7.72% |
| 2025-07 | 29 | 8.61% |
| 2025-06 | 35 | 10.39% |
| 2025-05 | 26 | 7.72% |
| 2025-04 | 37 | 10.98% |
| 2025-03 | 36 | 10.68% |
| 2025-02 | 20 | 5.93% |
| 2025-01 | 14 | 4.15% |
Active Stores by Launch Year
Currently, 2,047 active stores in Trustly are tracked in our database , with the most stores launched in 2025 (351 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
351 active stores
209 active stores
169 active stores
97 active stores
140 active stores
138 active stores
97 active stores
110 active stores
117 active stores
63 active stores
48 active stores
47 active stores
89 active stores
27 active stores
32 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 351 | 17.15% |
| 2024 | 209 | 10.21% |
| 2023 | 169 | 8.26% |
| 2022 | 97 | 4.74% |
| 2021 | 140 | 6.84% |
| 2020 | 138 | 6.74% |
| 2019 | 97 | 4.74% |
| 2018 | 110 | 5.37% |
| 2017 | 117 | 5.72% |
| 2016 | 63 | 3.08% |
| 2015 | 48 | 2.34% |
| 2014 | 47 | 2.30% |
| 2013 | 89 | 4.35% |
| 2012 | 27 | 1.32% |
| 2011 | 32 | 1.56% |
| 2010 | 35 | 1.71% |
| 2009 | 49 | 2.39% |
| 2008 | 32 | 1.56% |
| 2007 | 23 | 1.12% |
| 2006 | 23 | 1.12% |
| 2005 | 17 | 0.83% |
| 2004 | 35 | 1.71% |
| 2003 | 13 | 0.64% |
| 2002 | 13 | 0.64% |
| 2001 | 17 | 0.83% |
| 2000 | 22 | 1.07% |
| 1999 | 11 | 0.54% |
| 1998 | 10 | 0.49% |
| 1997 | 8 | 0.39% |
| 1996 | 5 | 0.24% |
Geographic Distribution
Germany leads with 20.3% (347 AI-verified stores) , followed by Sweden (20.0%) and Netherlands (11.0%) .
Base: 1,707 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
347 AI-verified stores
341 AI-verified stores
188 AI-verified stores
102 AI-verified stores
94 AI-verified stores
75 AI-verified stores
70 AI-verified stores
59 AI-verified stores
58 AI-verified stores
51 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 347 | 20.33% |
| Sweden | 341 | 19.98% |
| Netherlands | 188 | 11.01% |
| United Kingdom | 102 | 5.98% |
| United States | 94 | 5.51% |
| Finland | 75 | 4.39% |
| Denmark | 70 | 4.10% |
| Spain | 59 | 3.46% |
| Norway | 58 | 3.40% |
| France | 51 | 2.99% |
| India | 48 | 2.81% |
| Austria | 40 | 2.34% |
| Belgium | 39 | 2.28% |
| Vietnam | 37 | 2.17% |
| Poland | 37 | 2.17% |
| China | 34 | 1.99% |
| Italy | 32 | 1.87% |
| Czechia | 20 | 1.17% |
| Switzerland | 19 | 1.11% |
| Estonia | 16 | 0.94% |
Featured Stores
Discover the strongest performers and newest entrants in Trustly's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Home & Garden
Shopify - Furniture & Home Decor
Shopify - Furniture & Home Decor
Shopify - Furniture & Home Decor
Shopify - Furniture & Home Decor
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9k | 100.00% |
| Emails | 2.0k | 67.80% |
| Phones | 1.2k | 40.58% |
| Ecommerce platform | 2.6k | 88.02% |
| Couriers | 1.7k | 59.01% |
| Payment Providers | 2.9k | 100.00% |
| Categories | 2.0k | 67.28% |
| Social Media | 1.9k | 66.19% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Trustly E-commerce Database to:
Gain actionable insights into 2.1k physical stores in Trustly.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Trustly online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Trustly E-commerce Database?
-
Our database covers over 2.1k Trustly physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 28.1% among stores with at least one detectable social profile (1,208 stores) , followed by Facebook (28.0%) and YouTube (13.4%) .
Base: 1,928 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,208 stores
1,202 stores
575 stores
364 stores
261 stores
240 stores
230 stores
105 stores
77 stores
34 stores
Visual Distribution