Trustly Stores: E-commerce Sites Accepting Trustly

Explore 2.7k verified e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 4.3k domains. 2.7k verified as active stores with physical delivery.

Verified stores
2.7k
active stores with physical delivery
Top country
Germany
998 verified stores
Top carrier signal
DHL
1,118 stores detected
Top category
Food & Beverages
317 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

2.7k verified active stores out of 4.3k detected · 62.5% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 50.7% of stores with physical delivery (1,280 stores) , followed by Custom (23.0%) and Wix eCommerce (6.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,280 stores

Custom 23.0%

581 stores

157 stores

135 stores

82 stores

82 stores

74 stores

25 stores

23 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Trustly
Platform Stores with Physical Delivery Percentage
WooCommerce 1280 50.67%
Custom 581 23.00%
Wix eCommerce 157 6.22%
Magento 135 5.34%
Shopify 82 3.25%
Shopware 82 3.25%
PrestaShop 74 2.93%
JTL Shop 25 0.99%
SAP Commerce Cloud 23 0.91%
Wikinggruppen 21 0.83%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 61.9% share of all Trustly e-commerce stores (2,281) , with Custom at 15.8% and Wix eCommerce at 7.2% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

2,281 stores

Custom 15.8%

581 stores

267 stores

157 stores

87 stores

83 stores

81 stores

25 stores

23 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Trustly
Platform Total Stores Percentage
WooCommerce 2281 61.93%
Custom 581 15.78%
Wix eCommerce 267 7.25%
Magento 157 4.26%
Shopify 87 2.36%
Shopware 83 2.25%
PrestaShop 81 2.20%
JTL Shop 25 0.68%
SAP Commerce Cloud 23 0.62%
Wikinggruppen 22 0.60%

Categories Distribution

Food & Beverages stores with 13.2% of all stores (317 stores) , followed by Clothing & Accessories (12.1%) and Health & Beauty (9.6%) .

Base: 2,394 AI-verified stores with physical delivery and detected product categories (90.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 13.2%

317 stores

Clothing & Accessories 12.1%

290 stores

Health & Beauty 9.6%

231 stores

Sporting Goods & Outdoor Gear 9.6%

230 stores

Electronics & Technology 8.9%

214 stores

Home & Garden 8.4%

200 stores

Furniture & Home Decor 7.2%

173 stores

Arts & Entertainment 6.5%

156 stores

Tools & Hardware 4.9%

117 stores

Toys & Games 4.4%

105 stores

Visual Distribution

Distribution of top 10 Trustly store categories (May 2026)
Distribution of categories in Trustly e-commerce stores
Category Number of Stores Percentage
Food & Beverages 317 13.24%
Clothing & Accessories 290 12.11%
Health & Beauty 231 9.65%
Sporting Goods & Outdoor Gear 230 9.61%
Electronics & Technology 214 8.94%
Home & Garden 200 8.35%
Furniture & Home Decor 173 7.23%
Arts & Entertainment 156 6.52%
Tools & Hardware 117 4.89%
Toys & Games 105 4.39%

Shipping Carriers Distribution

DHL stores with 33.1% among AI-verified physical stores (1,118 stores) , followed by DPD (16.4%) and UPS (11.8%) .

Base: 2,125 AI-verified physical stores with detectable shipping carriers (50.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 33.1%

1,118 stores

DPD 16.4%

553 stores

UPS 11.8%

399 stores

GLS 8.8%

296 stores

182 stores

152 stores

136 stores

130 stores

FedEx 3.4%

115 stores

73 stores

Visual Distribution

Distribution of top 10 Trustly shipping carriers (May 2026)
Distribution of shipping carriers in Trustly e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1118 33.09%
DPD 553 16.37%
UPS 399 11.81%
GLS 296 8.76%
Deutsche Post 182 5.39%
PostNord 152 4.50%
PostNL 136 4.02%
Hermes 130 3.85%
FedEx 115 3.40%
Schenker 73 2.16%

Store Launch Timeline

Over the past 12 months, 266 new stores were launched in Trustly , with the highest activity in 2026-04 (31 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 11.7%

31 stores launched

2026-03 9.8%

26 stores launched

2026-02 4.5%

12 stores launched

2026-01 5.3%

14 stores launched

2025-12 6.8%

18 stores launched

2025-11 6.4%

17 stores launched

2025-10 10.9%

29 stores launched

2025-09 5.6%

15 stores launched

2025-08 7.9%

21 stores launched

2025-07 8.3%

22 stores launched

2025-06 18.0%

48 stores launched

2025-05 4.9%

13 stores launched

Monthly Trend

Monthly store launches in Trustly (May 2026)
Monthly store launches in Trustly over the past 12 months
Month Stores Launched Percentage
2026-04 31 11.65%
2026-03 26 9.77%
2026-02 12 4.51%
2026-01 14 5.26%
2025-12 18 6.77%
2025-11 17 6.39%
2025-10 29 10.90%
2025-09 15 5.64%
2025-08 21 7.89%
2025-07 22 8.27%
2025-06 48 18.05%
2025-05 13 4.89%

Active Stores by Launch Year

Currently, 2,652 active stores in Trustly are tracked in our database , with the most stores launched in 2026 (83 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.1%

83 active stores

2025 10.5%

279 active stores

2024 9.4%

249 active stores

2023 7.7%

204 active stores

2022 6.6%

174 active stores

2021 6.6%

176 active stores

2020 6.9%

183 active stores

2019 5.1%

136 active stores

2018 5.6%

148 active stores

2017 5.8%

154 active stores

2016 3.0%

79 active stores

2015 2.6%

68 active stores

2014 2.5%

65 active stores

2013 3.9%

104 active stores

2012 2.1%

56 active stores

Distribution by Launch Year

Active stores in Trustly by original launch year (May 2026)
Active stores in Trustly by launch year
Launch Year Active Stores Percentage
2026 83 3.13%
2025 279 10.52%
2024 249 9.39%
2023 204 7.69%
2022 174 6.56%
2021 176 6.64%
2020 183 6.90%
2019 136 5.13%
2018 148 5.58%
2017 154 5.81%
2016 79 2.98%
2015 68 2.56%
2014 65 2.45%
2013 104 3.92%
2012 56 2.11%

Social Media Usage

Facebook stores with 29.6% among stores with at least one detectable social profile (1,456 stores) , followed by Instagram (29.3%) and YouTube (12.9%) .

Base: 2,691 stores with any detectable social profile (63.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.6%

1,456 stores

Instagram 29.3%

1,444 stores

YouTube 12.9%

635 stores

TikTok 5.7%

283 stores

Pinterest 5.5%

271 stores

LinkedIn 5.1%

252 stores

Twitter 5.0%

248 stores

WhatsApp 3.1%

151 stores

X 3.0%

149 stores

Vimeo 0.7%

36 stores

Visual Distribution

Distribution of social media platforms in Trustly (May 2026)
Distribution of social media platforms in Trustly e-commerce stores
Social Platform Store Count Market Share
Facebook 1456 29.56%
Instagram 1444 29.32%
YouTube 635 12.89%
TikTok 283 5.75%
Pinterest 271 5.50%
LinkedIn 252 5.12%
Twitter 248 5.04%
WhatsApp 151 3.07%
X 149 3.03%
Vimeo 36 0.73%

Geographic Distribution

Germany stores with 41.7% (998 AI-verified stores) , followed by Sweden (10.7%) and Netherlands (8.5%) .

Base: 2,391 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 41.7%

998 AI-verified stores

Sweden 10.7%

256 AI-verified stores

203 AI-verified stores

115 AI-verified stores

105 AI-verified stores

103 AI-verified stores

Spain 3.6%

86 AI-verified stores

67 AI-verified stores

58 AI-verified stores

54 AI-verified stores

Visual Distribution

Geographic distribution of stores using Trustly (May 2026)
Geographic distribution of stores using Trustly
Country AI-Verified Store Count Market Share
Germany 998 41.74%
Sweden 256 10.71%
Netherlands 203 8.49%
United States 115 4.81%
United Kingdom 105 4.39%
Austria 103 4.31%
Spain 86 3.60%
Finland 67 2.80%
Norway 58 2.43%
Denmark 54 2.26%

Data Coverage

Field Rows count Coverage
Website 4.3k 100.00%
Emails 3.0k 69.62%
Phones 2.8k 65.67%
Ecommerce platform 4.0k 93.25%
Couriers 2.1k 50.00%
Payment Providers 4.3k 100.00%
Categories 2.5k 59.79%
Social Media 2.7k 63.32%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the Trustly e-commerce landscape:

Analyze 2.7k verified e-commerce stores on Trustly - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Trustly e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Trustly e-commerce intelligence?

We track 2.7k verified Trustly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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