Trustly Stores: E-commerce Sites Accepting Trustly
Explore 3.1k verified e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 5.1k domains. 3.1k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
3.1k verified active stores out of 5.1k detected · 59.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 57.5% of stores with physical delivery (1,694 stores) , followed by Custom (19.7%) and Wix eCommerce (5.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,694 stores
581 stores
147 stores
132 stores
98 stores
95 stores
70 stores
31 stores
20 stores
20 stores
Visual Distribution
1,694 stores
581 stores
147 stores
132 stores
98 stores
95 stores
70 stores
31 stores
20 stores
20 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1694 | 57.50% |
| Custom | 581 | 19.72% |
| Wix eCommerce | 147 | 4.99% |
| Magento | 132 | 4.48% |
| Shopware | 98 | 3.33% |
| Shopify | 95 | 3.22% |
| PrestaShop | 70 | 2.38% |
| JTL Shop | 31 | 1.05% |
| SAP Commerce Cloud | 20 | 0.68% |
| Wikinggruppen | 20 | 0.68% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 69.5% share of all Trustly e-commerce stores (3,215) , with Custom at 12.6% and Wix eCommerce at 5.5% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,215 stores
581 stores
255 stores
152 stores
99 stores
108 stores
80 stores
31 stores
20 stores
21 stores
Visual Distribution
3,215 stores
581 stores
255 stores
152 stores
99 stores
108 stores
80 stores
31 stores
20 stores
21 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 3215 | 69.54% |
| Custom | 581 | 12.57% |
| Wix eCommerce | 255 | 5.52% |
| Magento | 152 | 3.29% |
| Shopware | 99 | 2.14% |
| Shopify | 108 | 2.34% |
| PrestaShop | 80 | 1.73% |
| JTL Shop | 31 | 0.67% |
| SAP Commerce Cloud | 20 | 0.43% |
| Wikinggruppen | 21 | 0.45% |
Categories Distribution
Food & Beverages stores with 14.9% of all stores (410 stores) , followed by Clothing & Accessories (12.7%) and Health & Beauty (10.4%) .
Base: 2,757 AI-verified stores with physical delivery and detected product categories (89.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
410 stores
349 stores
286 stores
251 stores
238 stores
236 stores
171 stores
166 stores
125 stores
118 stores
Visual Distribution
410 stores
349 stores
286 stores
251 stores
238 stores
236 stores
171 stores
166 stores
125 stores
118 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 410 | 14.87% |
| Clothing & Accessories | 349 | 12.66% |
| Health & Beauty | 286 | 10.37% |
| Sporting Goods & Outdoor Gear | 251 | 9.10% |
| Home & Garden | 238 | 8.63% |
| Electronics & Technology | 236 | 8.56% |
| Arts & Entertainment | 171 | 6.20% |
| Furniture & Home Decor | 166 | 6.02% |
| Toys & Games | 125 | 4.53% |
| Tools & Hardware | 118 | 4.28% |
Shipping Carriers Distribution
DHL stores with 32.1% among AI-verified physical stores (1,190 stores) , followed by DPD (16.5%) and UPS (13.4%) .
Base: 2,246 AI-verified physical stores with detectable shipping carriers (43.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,190 stores
612 stores
497 stores
300 stores
189 stores
157 stores
154 stores
144 stores
136 stores
80 stores
Visual Distribution
1,190 stores
612 stores
497 stores
300 stores
189 stores
157 stores
154 stores
144 stores
136 stores
80 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 1190 | 32.06% |
| DPD | 612 | 16.49% |
| UPS | 497 | 13.39% |
| GLS | 300 | 8.08% |
| Deutsche Post | 189 | 5.09% |
| PostNord | 157 | 4.23% |
| FedEx | 154 | 4.15% |
| Hermes | 144 | 3.88% |
| PostNL | 136 | 3.66% |
| Royal Mail | 80 | 2.16% |
Store Launch Timeline
Over the past 12 months, 304 new stores were launched in Trustly , with the highest activity in 2026-05 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
26 stores launched
23 stores launched
19 stores launched
18 stores launched
14 stores launched
15 stores launched
36 stores launched
20 stores launched
28 stores launched
34 stores launched
59 stores launched
Monthly Trend
3.9% of last 12 months
8.6% of last 12 months
7.6% of last 12 months
6.3% of last 12 months
5.9% of last 12 months
4.6% of last 12 months
4.9% of last 12 months
11.8% of last 12 months
6.6% of last 12 months
9.2% of last 12 months
11.2% of last 12 months
19.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 12 | 3.95% |
| 2026-04 | 26 | 8.55% |
| 2026-03 | 23 | 7.57% |
| 2026-02 | 19 | 6.25% |
| 2026-01 | 18 | 5.92% |
| 2025-12 | 14 | 4.61% |
| 2025-11 | 15 | 4.93% |
| 2025-10 | 36 | 11.84% |
| 2025-09 | 20 | 6.58% |
| 2025-08 | 28 | 9.21% |
| 2025-07 | 34 | 11.18% |
| 2025-06 | 59 | 19.41% |
Active Stores by Launch Year
Currently, 3,067 active stores in Trustly are tracked in our database , with the most stores launched in 2026 (100 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
100 active stores
362 active stores
324 active stores
236 active stores
188 active stores
209 active stores
198 active stores
165 active stores
171 active stores
181 active stores
84 active stores
70 active stores
61 active stores
118 active stores
57 active stores
Distribution by Launch Year
3.3% of tracked active stores
11.8% of tracked active stores
10.6% of tracked active stores
7.7% of tracked active stores
6.1% of tracked active stores
6.8% of tracked active stores
6.5% of tracked active stores
5.4% of tracked active stores
5.6% of tracked active stores
5.9% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
3.8% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 100 | 3.26% |
| 2025 | 362 | 11.80% |
| 2024 | 324 | 10.56% |
| 2023 | 236 | 7.69% |
| 2022 | 188 | 6.13% |
| 2021 | 209 | 6.81% |
| 2020 | 198 | 6.46% |
| 2019 | 165 | 5.38% |
| 2018 | 171 | 5.58% |
| 2017 | 181 | 5.90% |
| 2016 | 84 | 2.74% |
| 2015 | 70 | 2.28% |
| 2014 | 61 | 1.99% |
| 2013 | 118 | 3.85% |
| 2012 | 57 | 1.86% |
Geographic Distribution
Germany stores with 40.7% (1,070 AI-verified stores) , followed by Sweden (9.1%) and Netherlands (7.7%) .
Base: 2,629 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,070 AI-verified stores
239 AI-verified stores
203 AI-verified stores
161 AI-verified stores
111 AI-verified stores
104 AI-verified stores
93 AI-verified stores
90 AI-verified stores
89 AI-verified stores
70 AI-verified stores
Visual Distribution
1,070 AI-verified stores
239 AI-verified stores
203 AI-verified stores
161 AI-verified stores
111 AI-verified stores
104 AI-verified stores
93 AI-verified stores
90 AI-verified stores
89 AI-verified stores
70 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 1070 | 40.70% |
| Sweden | 239 | 9.09% |
| Netherlands | 203 | 7.72% |
| United States | 161 | 6.12% |
| Austria | 111 | 4.22% |
| United Kingdom | 104 | 3.96% |
| Spain | 93 | 3.54% |
| Italy | 90 | 3.42% |
| India | 89 | 3.39% |
| Finland | 70 | 2.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Optimizely Commerce - Health & Beauty
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
Custom - Toys & Games
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.1k | 100.00% |
| Emails | 3.5k | 68.23% |
| Phones | 3.3k | 63.96% |
| Ecommerce platform | 4.8k | 94.38% |
| Couriers | 2.2k | 43.80% |
| Payment Providers | 5.1k | 100.00% |
| Categories | 2.9k | 57.41% |
| Social Media | 3.3k | 63.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Trustly e-commerce landscape:
Analyze 3.1k verified e-commerce stores on Trustly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Trustly e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Trustly e-commerce intelligence?
-
We track 3.1k verified Trustly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.5% among stores with at least one detectable social profile (1,722 stores) , followed by Instagram (28.7%) and YouTube (12.5%) .
Base: 3,276 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,722 stores
1,622 stores
707 stores
336 stores
303 stores
281 stores
269 stores
209 stores
170 stores
31 stores
Visual Distribution
1,722 stores
1,622 stores
707 stores
336 stores
303 stores
281 stores
269 stores
209 stores
170 stores
31 stores