Trustly Payment Provider Usage Database
Explore 2.0k verified e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 3.0k domains. 2.0k verified as active stores with physical delivery.
· · Next full refresh: March 2026
2.0k verified active stores out of 3.0k detected · 65.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 28.2% of stores with physical delivery (525 stores) , followed by Custom (26.8%) and Shopify (18.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
525 stores
500 stores
347 stores
136 stores
127 stores
59 stores
46 stores
38 stores
18 stores
17 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 525 | 28.15% |
| Custom | 500 | 26.81% |
| Shopify | 347 | 18.61% |
| Magento | 136 | 7.29% |
| Wix eCommerce | 127 | 6.81% |
| PrestaShop | 59 | 3.16% |
| Shopware | 46 | 2.47% |
| JTL Shop | 38 | 2.04% |
| AppSell, Wix eCommerce | 18 | 0.97% |
| SAP Commerce Cloud | 17 | 0.91% |
| Lightspeed eCom | 15 | 0.80% |
| MyOnlineStore | 10 | 0.54% |
| Wikinggruppen | 10 | 0.54% |
| OpenCart | 9 | 0.48% |
| Quickbutik | 8 | 0.43% |
All Stores Distribution
WooCommerce holds 40.7% share of all Trustly e-commerce stores (999) , with Custom at 20.4% and Shopify at 14.3% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
999 stores
500 stores
352 stores
147 stores
218 stores
61 stores
47 stores
38 stores
19 stores
19 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 999 | 40.68% |
| Custom | 500 | 20.36% |
| Shopify | 352 | 14.33% |
| Magento | 147 | 5.99% |
| Wix eCommerce | 218 | 8.88% |
| PrestaShop | 61 | 2.48% |
| Shopware | 47 | 1.91% |
| JTL Shop | 38 | 1.55% |
| AppSell, Wix eCommerce | 19 | 0.77% |
| SAP Commerce Cloud | 19 | 0.77% |
| Lightspeed eCom | 16 | 0.65% |
| MyOnlineStore | 11 | 0.45% |
| Wikinggruppen | 11 | 0.45% |
| OpenCart | 10 | 0.41% |
| Quickbutik | 8 | 0.33% |
Categories Distribution
Health & Beauty leads with 18.1% of all stores (290 stores) , followed by Clothing & Accessories (16.3%) and Electronics & Technology (10.3%) .
Base: 1,605 AI-verified stores with physical delivery and detected product categories (82.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
290 stores
262 stores
165 stores
146 stores
131 stores
97 stores
92 stores
86 stores
78 stores
59 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 290 | 18.07% |
| Clothing & Accessories | 262 | 16.32% |
| Electronics & Technology | 165 | 10.28% |
| Home & Garden | 146 | 9.10% |
| Furniture & Home Decor | 131 | 8.16% |
| Food & Beverages | 97 | 6.04% |
| Sporting Goods & Outdoor Gear | 92 | 5.73% |
| Vehicles & Parts | 86 | 5.36% |
| Jewelry & Watches | 78 | 4.86% |
| Tools & Hardware | 59 | 3.68% |
| Arts & Entertainment | 56 | 3.49% |
| Pets & Pet Supplies | 44 | 2.74% |
| Office Supplies | 36 | 2.24% |
| Gifts & Special Occasions | 32 | 1.99% |
| Toys & Games | 31 | 1.93% |
Shipping Carriers Distribution
DHL leads with 29.1% among AI-verified physical stores (805 stores) , followed by DPD (14.9%) and UPS (12.1%) .
Base: 1,770 AI-verified physical stores with detectable shipping carriers (59.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 805 | 29.08% |
| DPD | 413 | 14.92% |
| UPS | 336 | 12.14% |
| GLS | 244 | 8.82% |
| PostNord | 195 | 7.04% |
| PostNL | 128 | 4.62% |
| FedEx | 107 | 3.87% |
| Schenker | 88 | 3.18% |
| Hermes | 87 | 3.14% |
| Deutsche Post | 86 | 3.11% |
| Royal Mail | 66 | 2.38% |
| USPS | 62 | 2.24% |
| TNT | 57 | 2.06% |
| Posti | 47 | 1.70% |
| Budbee | 47 | 1.70% |
Store Launch Timeline
Over the past 12 months, 301 new stores were launched in Trustly , with the highest activity in 2026-01 (17 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
17 stores launched
20 stores launched
20 stores launched
23 stores launched
25 stores launched
25 stores launched
28 stores launched
36 stores launched
25 stores launched
35 stores launched
34 stores launched
13 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 17 | 5.65% |
| 2025-12 | 20 | 6.64% |
| 2025-11 | 20 | 6.64% |
| 2025-10 | 23 | 7.64% |
| 2025-09 | 25 | 8.31% |
| 2025-08 | 25 | 8.31% |
| 2025-07 | 28 | 9.30% |
| 2025-06 | 36 | 11.96% |
| 2025-05 | 25 | 8.31% |
| 2025-04 | 35 | 11.63% |
| 2025-03 | 34 | 11.30% |
| 2025-02 | 13 | 4.32% |
Active Stores by Launch Year
Currently, 1,954 active stores in Trustly are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
317 active stores
192 active stores
164 active stores
97 active stores
135 active stores
133 active stores
94 active stores
105 active stores
110 active stores
57 active stores
45 active stores
44 active stores
86 active stores
27 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 0.87% |
| 2025 | 317 | 16.22% |
| 2024 | 192 | 9.83% |
| 2023 | 164 | 8.39% |
| 2022 | 97 | 4.96% |
| 2021 | 135 | 6.91% |
| 2020 | 133 | 6.81% |
| 2019 | 94 | 4.81% |
| 2018 | 105 | 5.37% |
| 2017 | 110 | 5.63% |
| 2016 | 57 | 2.92% |
| 2015 | 45 | 2.30% |
| 2014 | 44 | 2.25% |
| 2013 | 86 | 4.40% |
| 2012 | 27 | 1.38% |
| 2011 | 31 | 1.59% |
| 2010 | 34 | 1.74% |
| 2009 | 49 | 2.51% |
| 2008 | 30 | 1.54% |
| 2007 | 23 | 1.18% |
| 2006 | 21 | 1.07% |
| 2005 | 16 | 0.82% |
| 2004 | 33 | 1.69% |
| 2003 | 12 | 0.61% |
| 2002 | 13 | 0.67% |
| 2001 | 16 | 0.82% |
| 2000 | 20 | 1.02% |
| 1999 | 11 | 0.56% |
| 1998 | 10 | 0.51% |
| 1997 | 8 | 0.41% |
| 1996 | 4 | 0.20% |
Geographic Distribution
Germany leads with 20.7% (341 AI-verified stores) , followed by Sweden (20.5%) and Netherlands (11.3%) .
Base: 1,649 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
341 AI-verified stores
338 AI-verified stores
186 AI-verified stores
94 AI-verified stores
90 AI-verified stores
74 AI-verified stores
69 AI-verified stores
56 AI-verified stores
52 AI-verified stores
49 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 341 | 20.68% |
| Sweden | 338 | 20.50% |
| Netherlands | 186 | 11.28% |
| United Kingdom | 94 | 5.70% |
| United States | 90 | 5.46% |
| Finland | 74 | 4.49% |
| Denmark | 69 | 4.18% |
| Norway | 56 | 3.40% |
| Spain | 52 | 3.15% |
| France | 49 | 2.97% |
| Belgium | 42 | 2.55% |
| India | 42 | 2.55% |
| Austria | 41 | 2.49% |
| Poland | 38 | 2.30% |
| China | 36 | 2.18% |
| Italy | 32 | 1.94% |
| Czechia | 20 | 1.21% |
| Switzerland | 19 | 1.15% |
| Vietnam | 15 | 0.91% |
| Lithuania | 15 | 0.91% |
Featured Stores
Newest entrants in Trustly's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Health & Beauty
Shopify - Health & Beauty
WooCommerce - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.0k | 100.00% |
| Emails | 2.0k | 67.78% |
| Phones | 1.2k | 40.39% |
| Ecommerce platform | 2.6k | 86.57% |
| Couriers | 1.8k | 59.28% |
| Payment Providers | 3.0k | 100.00% |
| Categories | 1.7k | 58.14% |
| Social Media | 1.9k | 65.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Get instant access to our database
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Maximize Your ROI
Use our detailed Trustly E-commerce Database to:
Gain actionable insights into 2.0k verified e-commerce stores on Trustly.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Trustly online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Trustly E-commerce Database?
-
Our database covers over 2.0k verified Trustly e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 28.6% among stores with at least one detectable social profile (1,167 stores) , followed by Facebook (28.4%) and YouTube (13.4%) .
Base: 1,945 stores with any detectable social profile (65.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,167 stores
1,158 stores
547 stores
341 stores
236 stores
213 stores
201 stores
106 stores
73 stores
32 stores
Visual Distribution