Trustly Payment Provider Usage Database
Explore 1.8k e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 39.5% of stores with physical delivery (469 stores) , followed by Shopify (23.7%) and Wix eCommerce (10.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
469 stores
281 stores
125 stores
115 stores
47 stores
46 stores
19 stores
17 stores
16 stores
14 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 469 | 39.48% |
| Shopify | 281 | 23.65% |
| Wix eCommerce | 125 | 10.52% |
| Magento | 115 | 9.68% |
| Shopware | 47 | 3.96% |
| PrestaShop | 46 | 3.87% |
| JTL Shop | 19 | 1.60% |
| Lightspeed eCom | 17 | 1.43% |
| SAP Commerce Cloud | 16 | 1.35% |
| AppSell, Wix eCommerce | 14 | 1.18% |
| MyOnlineStore | 10 | 0.84% |
| Wikinggruppen | 9 | 0.76% |
| plentymarkets, plentyShop LTS | 8 | 0.67% |
| OpenCart | 7 | 0.59% |
| Quickbutik | 5 | 0.42% |
All Stores Distribution
WooCommerce holds 49.4% share of all Trustly e-commerce stores (881) , with Shopify at 16.8% and Wix eCommerce at 11.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
881 stores
300 stores
212 stores
138 stores
63 stores
51 stores
35 stores
17 stores
19 stores
26 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 881 | 49.38% |
| Shopify | 300 | 16.82% |
| Wix eCommerce | 212 | 11.88% |
| Magento | 138 | 7.74% |
| Shopware | 63 | 3.53% |
| PrestaShop | 51 | 2.86% |
| JTL Shop | 35 | 1.96% |
| Lightspeed eCom | 17 | 0.95% |
| SAP Commerce Cloud | 19 | 1.07% |
| AppSell, Wix eCommerce | 26 | 1.46% |
| MyOnlineStore | 11 | 0.62% |
| Wikinggruppen | 9 | 0.50% |
| plentymarkets, plentyShop LTS | 9 | 0.50% |
| OpenCart | 8 | 0.45% |
| Quickbutik | 5 | 0.28% |
Categories Distribution
Clothing & Accessories leads with 19.4% of all stores (281 stores) , followed by Health & Beauty (19.3%) and Electronics & Technology (9.2%) .
Top 10 Categories
281 stores
279 stores
133 stores
124 stores
112 stores
88 stores
79 stores
78 stores
65 stores
42 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 281 | 19.42% |
| Health & Beauty | 279 | 19.28% |
| Electronics & Technology | 133 | 9.19% |
| Home & Garden | 124 | 8.57% |
| Food & Beverages | 112 | 7.74% |
| Furniture & Home Decor | 88 | 6.08% |
| Sporting Goods & Outdoor Gear | 79 | 5.46% |
| Vehicles & Parts | 78 | 5.39% |
| Jewelry & Watches | 65 | 4.49% |
| Arts & Entertainment | 42 | 2.90% |
| Tools & Hardware | 41 | 2.83% |
| Pets & Pet Supplies | 39 | 2.70% |
| Toys & Games | 32 | 2.21% |
| Gifts & Special Occasions | 28 | 1.94% |
| Business & Industrial | 26 | 1.80% |
Shipping Carriers Distribution
DHL leads with 28.7% among AI-verified physical stores (660 stores) , followed by DPD (14.7%) and UPS (11.9%) .
Base: 1,606 AI-verified physical stores with detectable shipping carriers (57.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 660 | 28.71% |
| DPD | 338 | 14.70% |
| UPS | 273 | 11.87% |
| GLS | 202 | 8.79% |
| PostNord | 165 | 7.18% |
| PostNL | 103 | 4.48% |
| FedEx | 81 | 3.52% |
| Schenker | 81 | 3.52% |
| Hermes | 79 | 3.44% |
| Deutsche Post | 77 | 3.35% |
| Royal Mail | 50 | 2.17% |
| TNT | 49 | 2.13% |
| Budbee | 48 | 2.09% |
| Posti | 47 | 2.04% |
| USPS | 46 | 2.00% |
Store Launch Timeline
Over the past 12 months, 345 new stores were launched in Trustly , with the highest activity in 2025-10 (44 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
44 stores launched
26 stores launched
24 stores launched
29 stores launched
33 stores launched
22 stores launched
38 stores launched
33 stores launched
21 stores launched
29 stores launched
26 stores launched
20 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 44 | 12.75% |
| 2025-09 | 26 | 7.54% |
| 2025-08 | 24 | 6.96% |
| 2025-07 | 29 | 8.41% |
| 2025-06 | 33 | 9.57% |
| 2025-05 | 22 | 6.38% |
| 2025-04 | 38 | 11.01% |
| 2025-03 | 33 | 9.57% |
| 2025-02 | 21 | 6.09% |
| 2025-01 | 29 | 8.41% |
| 2024-12 | 26 | 7.54% |
| 2024-11 | 20 | 5.80% |
Active Stores by Launch Year
Currently, 1,765 active stores in Trustly are tracked in our database , with the most stores launched in 2025 (300 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
300 active stores
201 active stores
118 active stores
90 active stores
140 active stores
115 active stores
83 active stores
89 active stores
97 active stores
61 active stores
33 active stores
41 active stores
69 active stores
28 active stores
36 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 300 | 17.00% |
| 2024 | 201 | 11.39% |
| 2023 | 118 | 6.69% |
| 2022 | 90 | 5.10% |
| 2021 | 140 | 7.93% |
| 2020 | 115 | 6.52% |
| 2019 | 83 | 4.70% |
| 2018 | 89 | 5.04% |
| 2017 | 97 | 5.50% |
| 2016 | 61 | 3.46% |
| 2015 | 33 | 1.87% |
| 2014 | 41 | 2.32% |
| 2013 | 69 | 3.91% |
| 2012 | 28 | 1.59% |
| 2011 | 36 | 2.04% |
| 2010 | 34 | 1.93% |
| 2009 | 42 | 2.38% |
| 2008 | 28 | 1.59% |
| 2007 | 20 | 1.13% |
| 2006 | 19 | 1.08% |
| 2005 | 13 | 0.74% |
| 2004 | 24 | 1.36% |
| 2003 | 12 | 0.68% |
| 2002 | 10 | 0.57% |
| 2001 | 12 | 0.68% |
| 2000 | 18 | 1.02% |
| 1999 | 10 | 0.57% |
| 1998 | 10 | 0.57% |
| 1997 | 7 | 0.40% |
| 1996 | 5 | 0.28% |
Geographic Distribution
Sweden leads with 21.7% (309 AI-verified stores) , followed by Germany (12.8%) and Netherlands (11.2%) .
Base: 1,426 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
309 AI-verified stores
183 AI-verified stores
160 AI-verified stores
108 AI-verified stores
89 AI-verified stores
86 AI-verified stores
83 AI-verified stores
54 AI-verified stores
48 AI-verified stores
47 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 309 | 21.67% |
| Germany | 183 | 12.83% |
| Netherlands | 160 | 11.22% |
| United States | 108 | 7.57% |
| United Kingdom | 89 | 6.24% |
| Finland | 86 | 6.03% |
| Spain | 83 | 5.82% |
| Denmark | 54 | 3.79% |
| India | 48 | 3.37% |
| Norway | 47 | 3.30% |
| Poland | 36 | 2.52% |
| Belgium | 34 | 2.38% |
| China | 31 | 2.17% |
| France | 31 | 2.17% |
| Vietnam | 26 | 1.82% |
| Italy | 26 | 1.82% |
| Austria | 23 | 1.61% |
| Czechia | 19 | 1.33% |
| Lithuania | 18 | 1.26% |
| Greece | 15 | 1.05% |
Featured Stores
Discover the strongest performers and newest entrants in Trustly's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Health & Beauty
WooCommerce — Jewelry & Watches
WooCommerce — Health & Beauty
WooCommerce — Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.8k | 100.00% |
| Emails | 1.9k | 66.88% |
| Phones | 1.1k | 40.24% |
| Ecommerce platform | 1.9k | 67.17% |
| Couriers | 1.6k | 57.44% |
| Payment Providers | 2.8k | 100.00% |
| Categories | 1.5k | 53.72% |
| Social Media | 1.8k | 64.27% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Trustly E-commerce Database to:
Gain actionable insights into 1.8k physical stores in Trustly.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Trustly online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Trustly E-commerce Database?
-
Our database covers over 1.8k Trustly physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.1% among stores with at least one detectable social profile (983 stores) , followed by Instagram (28.9%) and YouTube (13.3%) .
Base: 1,797 stores with any detectable social profile (64.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
983 stores
976 stores
450 stores
270 stores
177 stores
174 stores
141 stores
137 stores
51 stores
21 stores
Visual Distribution