Trustly Payment Provider Usage Database
Explore 2.1k verified e-commerce stores accepting Trustly. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 3.2k domains. 2.1k verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.1k verified active stores out of 3.2k detected · 64.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 30.2% of stores with physical delivery (590 stores) , followed by Custom (29.1%) and Shopify (15.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
590 stores
570 stores
308 stores
140 stores
83 stores
77 stores
65 stores
30 stores
17 stores
16 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 590 | 30.16% |
| Custom | 570 | 29.14% |
| Shopify | 308 | 15.75% |
| Wix eCommerce | 140 | 7.16% |
| Magento | 83 | 4.24% |
| PrestaShop | 77 | 3.94% |
| Shopware | 65 | 3.32% |
| JTL Shop | 30 | 1.53% |
| Wikinggruppen | 17 | 0.87% |
| Lightspeed eCom | 16 | 0.82% |
| SAP Commerce Cloud | 14 | 0.72% |
| Wix eCommerce, AppSell | 13 | 0.66% |
| AppSell, Wix eCommerce | 12 | 0.61% |
| MyOnlineStore | 11 | 0.56% |
| plentyShop LTS, plentymarkets | 10 | 0.51% |
All Stores Distribution
WooCommerce holds 46.9% share of all Trustly e-commerce stores (1,335) , with Custom at 20.0% and Shopify at 11.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,335 stores
570 stores
313 stores
248 stores
103 stores
84 stores
66 stores
30 stores
17 stores
16 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1335 | 46.92% |
| Custom | 570 | 20.04% |
| Shopify | 313 | 11.00% |
| Wix eCommerce | 248 | 8.72% |
| Magento | 103 | 3.62% |
| PrestaShop | 84 | 2.95% |
| Shopware | 66 | 2.32% |
| JTL Shop | 30 | 1.05% |
| Wikinggruppen | 17 | 0.60% |
| Lightspeed eCom | 16 | 0.56% |
| SAP Commerce Cloud | 15 | 0.53% |
| Wix eCommerce, AppSell | 14 | 0.49% |
| AppSell, Wix eCommerce | 12 | 0.42% |
| MyOnlineStore | 11 | 0.39% |
| plentyShop LTS, plentymarkets | 11 | 0.39% |
Categories Distribution
Health & Beauty leads with 16.9% of all stores (283 stores) , followed by Clothing & Accessories (16.9%) and Electronics & Technology (11.8%) .
Base: 1,672 AI-verified stores with physical delivery and detected product categories (81.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
283 stores
282 stores
197 stores
123 stores
105 stores
102 stores
98 stores
93 stores
80 stores
78 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 283 | 16.93% |
| Clothing & Accessories | 282 | 16.87% |
| Electronics & Technology | 197 | 11.78% |
| Home & Garden | 123 | 7.36% |
| Sporting Goods & Outdoor Gear | 105 | 6.28% |
| Furniture & Home Decor | 102 | 6.10% |
| Vehicles & Parts | 98 | 5.86% |
| Food & Beverages | 93 | 5.56% |
| Jewelry & Watches | 80 | 4.78% |
| Office Supplies | 78 | 4.67% |
| Arts & Entertainment | 58 | 3.47% |
| Tools & Hardware | 56 | 3.35% |
| Pets & Pet Supplies | 48 | 2.87% |
| Toys & Games | 36 | 2.15% |
| Gifts & Special Occasions | 33 | 1.97% |
Shipping Carriers Distribution
DHL leads with 28.4% among AI-verified physical stores (804 stores) , followed by DPD (14.9%) and UPS (13.3%) .
Base: 1,629 AI-verified physical stores with detectable shipping carriers (51.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 804 | 28.44% |
| DPD | 422 | 14.93% |
| UPS | 376 | 13.30% |
| GLS | 216 | 7.64% |
| PostNord | 177 | 6.26% |
| PostNL | 137 | 4.85% |
| FedEx | 135 | 4.78% |
| Deutsche Post | 120 | 4.24% |
| Hermes | 90 | 3.18% |
| Schenker | 79 | 2.79% |
| USPS | 74 | 2.62% |
| Royal Mail | 66 | 2.33% |
| TNT | 49 | 1.73% |
| Posti | 44 | 1.56% |
| Budbee | 38 | 1.34% |
Store Launch Timeline
Over the past 12 months, 295 new stores were launched in Trustly , with the highest activity in 2026-02 (22 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
22 stores launched
13 stores launched
22 stores launched
20 stores launched
25 stores launched
22 stores launched
18 stores launched
24 stores launched
31 stores launched
29 stores launched
39 stores launched
30 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 22 | 7.46% |
| 2026-01 | 13 | 4.41% |
| 2025-12 | 22 | 7.46% |
| 2025-11 | 20 | 6.78% |
| 2025-10 | 25 | 8.47% |
| 2025-09 | 22 | 7.46% |
| 2025-08 | 18 | 6.10% |
| 2025-07 | 24 | 8.14% |
| 2025-06 | 31 | 10.51% |
| 2025-05 | 29 | 9.83% |
| 2025-04 | 39 | 13.22% |
| 2025-03 | 30 | 10.17% |
Active Stores by Launch Year
Currently, 2,049 active stores in Trustly are tracked in our database , with the most stores launched in 2026 (35 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35 active stores
302 active stores
190 active stores
179 active stores
109 active stores
112 active stores
135 active stores
91 active stores
105 active stores
126 active stores
57 active stores
56 active stores
50 active stores
85 active stores
36 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35 | 1.71% |
| 2025 | 302 | 14.74% |
| 2024 | 190 | 9.27% |
| 2023 | 179 | 8.74% |
| 2022 | 109 | 5.32% |
| 2021 | 112 | 5.47% |
| 2020 | 135 | 6.59% |
| 2019 | 91 | 4.44% |
| 2018 | 105 | 5.12% |
| 2017 | 126 | 6.15% |
| 2016 | 57 | 2.78% |
| 2015 | 56 | 2.73% |
| 2014 | 50 | 2.44% |
| 2013 | 85 | 4.15% |
| 2012 | 36 | 1.76% |
| 2011 | 38 | 1.85% |
| 2010 | 41 | 2.00% |
| 2009 | 50 | 2.44% |
| 2008 | 38 | 1.85% |
| 2007 | 21 | 1.02% |
| 2006 | 20 | 0.98% |
| 2005 | 18 | 0.88% |
| 2004 | 27 | 1.32% |
| 2003 | 16 | 0.78% |
| 2002 | 19 | 0.93% |
| 2001 | 22 | 1.07% |
| 2000 | 27 | 1.32% |
| 1999 | 11 | 0.54% |
| 1998 | 14 | 0.68% |
| 1997 | 10 | 0.49% |
| 1996 | 7 | 0.34% |
| 1995 | 2 | 0.10% |
Geographic Distribution
Germany leads with 25.6% (458 AI-verified stores) , followed by Sweden (15.4%) and Netherlands (12.4%) .
Base: 1,788 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
458 AI-verified stores
276 AI-verified stores
222 AI-verified stores
122 AI-verified stores
107 AI-verified stores
68 AI-verified stores
63 AI-verified stores
63 AI-verified stores
51 AI-verified stores
50 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 458 | 25.62% |
| Sweden | 276 | 15.44% |
| Netherlands | 222 | 12.42% |
| United States | 122 | 6.82% |
| United Kingdom | 107 | 5.98% |
| Finland | 68 | 3.80% |
| Spain | 63 | 3.52% |
| Denmark | 63 | 3.52% |
| France | 51 | 2.85% |
| India | 50 | 2.80% |
| Austria | 44 | 2.46% |
| Norway | 42 | 2.35% |
| China | 39 | 2.18% |
| Italy | 39 | 2.18% |
| Belgium | 36 | 2.01% |
| Poland | 35 | 1.96% |
| Vietnam | 23 | 1.29% |
| Greece | 17 | 0.95% |
| Switzerland | 17 | 0.95% |
| Estonia | 16 | 0.89% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
HCL Commerce - Clothing & Accessories
SAP Commerce Cloud
Salesforce Commerce Cloud
Custom - Arts & Entertainment
Intershop - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Shopify - Clothing & Accessories
Shopify
Shopify - Clothing & Accessories
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.2k | 100.00% |
| Emails | 2.2k | 68.97% |
| Phones | 1.3k | 39.48% |
| Ecommerce platform | 3.0k | 94.64% |
| Couriers | 1.6k | 51.37% |
| Payment Providers | 3.2k | 100.00% |
| Categories | 1.8k | 57.08% |
| Social Media | 2.1k | 65.41% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Trustly e-commerce landscape:
Analyze 2.1k verified e-commerce stores on Trustly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Trustly e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Trustly e-commerce intelligence?
-
We track 2.1k verified Trustly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 28.5% among stores with at least one detectable social profile (1,192 stores) , followed by Instagram (27.8%) and YouTube (13.1%) .
Base: 2,074 stores with any detectable social profile (65.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,192 stores
1,162 stores
546 stores
314 stores
238 stores
229 stores
227 stores
131 stores
110 stores
34 stores
Visual Distribution