Finland E-commerce Database
Explore 26.4k e-commerce stores in the Finland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 30.5% of stores with physical delivery (7,897 stores) , followed by Shopify (27.9%) and Custom (26.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,897 stores
7,225 stores
6,916 stores
1,483 stores
578 stores
529 stores
450 stores
434 stores
245 stores
148 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7897 | 30.48% |
| Shopify | 7225 | 27.89% |
| Custom | 6916 | 26.70% |
| MyCashFlow | 1483 | 5.72% |
| Magento | 578 | 2.23% |
| ePages | 529 | 2.04% |
| Wix eCommerce | 450 | 1.74% |
| PrestaShop | 434 | 1.68% |
| Squarespace Commerce | 245 | 0.95% |
| OpenCart | 148 | 0.57% |
All Stores Distribution
WooCommerce holds 42.0% share of all Finland e-commerce stores (16,835) , with Shopify at 20.8% and Custom at 17.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
16,835 stores
8,337 stores
6,916 stores
1,898 stores
739 stores
722 stores
2,589 stores
488 stores
1,290 stores
223 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 16835 | 42.05% |
| Shopify | 8337 | 20.82% |
| Custom | 6916 | 17.27% |
| MyCashFlow | 1898 | 4.74% |
| Magento | 739 | 1.85% |
| ePages | 722 | 1.80% |
| Wix eCommerce | 2589 | 6.47% |
| PrestaShop | 488 | 1.22% |
| Squarespace Commerce | 1290 | 3.22% |
| OpenCart | 223 | 0.56% |
Categories Distribution
Clothing & Accessories leads with 18.7% of all stores (3,631 stores) , followed by Health & Beauty (16.4%) and Vehicles & Parts (7.8%) .
Top 10 Categories
3,631 stores
3,187 stores
1,519 stores
1,394 stores
1,385 stores
1,336 stores
1,302 stores
1,084 stores
886 stores
824 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3631 | 18.74% |
| Health & Beauty | 3187 | 16.45% |
| Vehicles & Parts | 1519 | 7.84% |
| Electronics & Technology | 1394 | 7.19% |
| Home & Garden | 1385 | 7.15% |
| Sporting Goods & Outdoor Gear | 1336 | 6.89% |
| Food & Beverages | 1302 | 6.72% |
| Jewelry & Watches | 1084 | 5.59% |
| Arts & Entertainment | 886 | 4.57% |
| Furniture & Home Decor | 824 | 4.25% |
| Pets & Pet Supplies | 688 | 3.55% |
| Tools & Hardware | 675 | 3.48% |
| Business & Industrial | 537 | 2.77% |
| Gifts & Special Occasions | 520 | 2.68% |
| Books & Media | 411 | 2.12% |
Payment Providers Distribution
MasterCard leads with 20.9% among AI-verified physical stores (3,102 stores) , followed by Klarna (20.0%) and American Express (13.1%) .
Base: 7,874 AI-verified physical stores with detectable payment providers (29.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,102 stores
2,969 stores
1,952 stores
1,944 stores
1,169 stores
1,085 stores
760 stores
497 stores
287 stores
269 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 3102 | 20.86% |
| Klarna | 2969 | 19.96% |
| American Express | 1952 | 13.12% |
| PayPal | 1944 | 13.07% |
| Apple Pay | 1169 | 7.86% |
| Stripe Connect | 1085 | 7.30% |
| Google Pay | 760 | 5.11% |
| VISA | 497 | 3.34% |
| JCB | 287 | 1.93% |
| Svea | 269 | 1.81% |
| Bolt | 219 | 1.47% |
| Bancontact | 185 | 1.24% |
| AfterPay | 172 | 1.16% |
| UnionPay | 155 | 1.04% |
| Bambora | 108 | 0.73% |
Shipping Carriers Distribution
Postin leads with 25.6% among AI-verified physical stores (3,951 stores) , followed by Posti (23.0%) and Matkahuollon (13.0%) .
Base: 7,937 AI-verified physical stores with detectable shipping carriers (30.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,951 stores
3,544 stores
2,002 stores
1,727 stores
1,060 stores
779 stores
558 stores
509 stores
417 stores
305 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 3951 | 25.59% |
| Posti | 3544 | 22.96% |
| Matkahuollon | 2002 | 12.97% |
| Matkahuolto | 1727 | 11.19% |
| DHL | 1060 | 6.87% |
| UPS | 779 | 5.05% |
| PostNord | 558 | 3.61% |
| Schenker | 509 | 3.30% |
| GLS | 417 | 2.70% |
| DPD | 305 | 1.98% |
| FedEx | 234 | 1.52% |
| TNT | 114 | 0.74% |
| Budbee | 94 | 0.61% |
| USPS | 85 | 0.55% |
| Omniva | 58 | 0.38% |
Store Launch Timeline
Over the past 12 months, 4,537 new stores were launched in Finland , with the highest activity in 2025-11 (489 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
489 stores launched
473 stores launched
402 stores launched
403 stores launched
406 stores launched
358 stores launched
397 stores launched
389 stores launched
401 stores launched
331 stores launched
336 stores launched
152 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 489 | 10.78% |
| 2025-10 | 473 | 10.43% |
| 2025-09 | 402 | 8.86% |
| 2025-08 | 403 | 8.88% |
| 2025-07 | 406 | 8.95% |
| 2025-06 | 358 | 7.89% |
| 2025-05 | 397 | 8.75% |
| 2025-04 | 389 | 8.57% |
| 2025-03 | 401 | 8.84% |
| 2025-02 | 331 | 7.30% |
| 2025-01 | 336 | 7.41% |
| 2024-12 | 152 | 3.35% |
Active Stores by Launch Year
Currently, 26,116 active stores in Finland are tracked in our database , with the most stores launched in 2025 (4,387 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,387 active stores
2,734 active stores
1,951 active stores
1,685 active stores
1,913 active stores
1,958 active stores
1,317 active stores
1,312 active stores
1,264 active stores
885 active stores
659 active stores
549 active stores
703 active stores
463 active stores
511 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 4387 | 16.80% |
| 2024 | 2734 | 10.47% |
| 2023 | 1951 | 7.47% |
| 2022 | 1685 | 6.45% |
| 2021 | 1913 | 7.33% |
| 2020 | 1958 | 7.50% |
| 2019 | 1317 | 5.04% |
| 2018 | 1312 | 5.02% |
| 2017 | 1264 | 4.84% |
| 2016 | 885 | 3.39% |
| 2015 | 659 | 2.52% |
| 2014 | 549 | 2.10% |
| 2013 | 703 | 2.69% |
| 2012 | 463 | 1.77% |
| 2011 | 511 | 1.96% |
| 2010 | 452 | 1.73% |
| 2009 | 433 | 1.66% |
| 2008 | 379 | 1.45% |
| 2007 | 383 | 1.47% |
| 2006 | 232 | 0.89% |
| 2005 | 259 | 0.99% |
| 2004 | 302 | 1.16% |
| 2003 | 400 | 1.53% |
| 2002 | 154 | 0.59% |
| 2001 | 238 | 0.91% |
| 2000 | 210 | 0.80% |
| 1999 | 159 | 0.61% |
| 1998 | 165 | 0.63% |
| 1997 | 50 | 0.19% |
| 1996 | 8 | 0.03% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Finland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Clothing & Accessories
Shopify
Shopify
Shopify — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 26.4k | 100.00% |
| Emails | 16.5k | 62.64% |
| Phones | 11.4k | 43.33% |
| Ecommerce platform | 26.4k | 100.00% |
| Couriers | 7.9k | 30.05% |
| Payment Providers | 7.9k | 29.81% |
| Categories | 20.1k | 76.08% |
| Social Media | 15.8k | 59.70% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Finland E-commerce Database to:
Gain actionable insights into 26.4k physical stores in Finland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Finland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Finland E-commerce Database?
-
Our database covers over 26.4k Finland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.8% among stores with at least one detectable social profile (13,205 stores) , followed by Instagram (32.9%) and YouTube (10.2%) .
Base: 15,766 stores with any detectable social profile (59.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,205 stores
12,884 stores
3,989 stores
2,884 stores
1,969 stores
1,646 stores
1,609 stores
505 stores
320 stores
103 stores
Visual Distribution