Finland E-commerce Market
Explore 24.3k verified e-commerce stores in the Finland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 39.9k with e-commerce signals. 24.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 33.7% of stores with physical delivery (7,798 stores) , followed by Shopify (29.4%) and Custom (19.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,798 stores
6,811 stores
4,568 stores
1,641 stores
600 stores
418 stores
383 stores
332 stores
331 stores
266 stores
Visual Distribution
7,798 stores
6,811 stores
4,568 stores
1,641 stores
600 stores
418 stores
383 stores
332 stores
331 stores
266 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7798 | 33.69% |
| Shopify | 6811 | 29.42% |
| Custom | 4568 | 19.73% |
| MyCashFlow | 1641 | 7.09% |
| Magento | 600 | 2.59% |
| PrestaShop | 418 | 1.81% |
| Finqu | 383 | 1.65% |
| Wix eCommerce | 332 | 1.43% |
| ePages | 331 | 1.43% |
| Squarespace Commerce | 266 | 1.15% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 45.7% share of all Finland e-commerce stores (16,950) , with Shopify at 20.3% and Custom at 12.3% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
16,950 stores
7,510 stores
4,568 stores
1,759 stores
681 stores
457 stores
420 stores
2,465 stores
349 stores
1,916 stores
Visual Distribution
16,950 stores
7,510 stores
4,568 stores
1,759 stores
681 stores
457 stores
420 stores
2,465 stores
349 stores
1,916 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 16950 | 45.72% |
| Shopify | 7510 | 20.26% |
| Custom | 4568 | 12.32% |
| MyCashFlow | 1759 | 4.74% |
| Magento | 681 | 1.84% |
| PrestaShop | 457 | 1.23% |
| Finqu | 420 | 1.13% |
| Wix eCommerce | 2465 | 6.65% |
| ePages | 349 | 0.94% |
| Squarespace Commerce | 1916 | 5.17% |
Categories Distribution
Health & Beauty stores with 13.6% of all stores (2,453 stores) , followed by Clothing & Accessories (12.3%) and Sporting Goods & Outdoor Gear (11.7%) .
Base: 18,064 AI-verified stores with physical delivery and detected product categories (74.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,453 stores
2,216 stores
2,107 stores
1,484 stores
1,405 stores
1,373 stores
1,362 stores
1,155 stores
1,074 stores
1,056 stores
Visual Distribution
2,453 stores
2,216 stores
2,107 stores
1,484 stores
1,405 stores
1,373 stores
1,362 stores
1,155 stores
1,074 stores
1,056 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2453 | 13.58% |
| Clothing & Accessories | 2216 | 12.27% |
| Sporting Goods & Outdoor Gear | 2107 | 11.66% |
| Arts & Entertainment | 1484 | 8.22% |
| Vehicles & Parts | 1405 | 7.78% |
| Toys & Games | 1373 | 7.60% |
| Home & Garden | 1362 | 7.54% |
| Food & Beverages | 1155 | 6.39% |
| Business & Industrial | 1074 | 5.95% |
| Electronics & Technology | 1056 | 5.85% |
Payment Providers Distribution
Klarna stores with 21.8% among AI-verified physical stores (2,784 stores) , followed by MasterCard (20.8%) and PayPal (12.2%) .
Base: 6,793 AI-verified physical stores with detectable payment providers (27.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,784 stores
2,646 stores
1,554 stores
1,475 stores
1,056 stores
901 stores
751 stores
376 stores
255 stores
250 stores
Visual Distribution
2,784 stores
2,646 stores
1,554 stores
1,475 stores
1,056 stores
901 stores
751 stores
376 stores
255 stores
250 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 2784 | 21.85% |
| MasterCard | 2646 | 20.76% |
| PayPal | 1554 | 12.19% |
| American Express | 1475 | 11.57% |
| Apple Pay | 1056 | 8.29% |
| Stripe Connect | 901 | 7.07% |
| Google Pay | 751 | 5.89% |
| VISA | 376 | 2.95% |
| Svea | 255 | 2.00% |
| JCB | 250 | 1.96% |
Shipping Carriers Distribution
Postin stores with 26.6% among AI-verified physical stores (3,749 stores) , followed by Posti (21.9%) and Matkahuollon (13.5%) .
Base: 7,212 AI-verified physical stores with detectable shipping carriers (29.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,749 stores
3,086 stores
1,910 stores
1,608 stores
802 stores
775 stores
495 stores
471 stores
365 stores
309 stores
Visual Distribution
3,749 stores
3,086 stores
1,910 stores
1,608 stores
802 stores
775 stores
495 stores
471 stores
365 stores
309 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 3749 | 26.57% |
| Posti | 3086 | 21.87% |
| Matkahuollon | 1910 | 13.54% |
| Matkahuolto | 1608 | 11.40% |
| DHL | 802 | 5.68% |
| UPS | 775 | 5.49% |
| Schenker | 495 | 3.51% |
| PostNord | 471 | 3.34% |
| GLS | 365 | 2.59% |
| DPD | 309 | 2.19% |
Store Launch Timeline
Over the past 12 months, 3,676 new stores were launched in Finland , with the highest activity in 2026-04 (373 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
373 stores launched
420 stores launched
310 stores launched
329 stores launched
312 stores launched
344 stores launched
341 stores launched
285 stores launched
294 stores launched
259 stores launched
263 stores launched
146 stores launched
Monthly Trend
10.1% of last 12 months
11.4% of last 12 months
8.4% of last 12 months
8.9% of last 12 months
8.5% of last 12 months
9.4% of last 12 months
9.3% of last 12 months
7.8% of last 12 months
8.0% of last 12 months
7.0% of last 12 months
7.2% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 373 | 10.15% |
| 2026-03 | 420 | 11.43% |
| 2026-02 | 310 | 8.43% |
| 2026-01 | 329 | 8.95% |
| 2025-12 | 312 | 8.49% |
| 2025-11 | 344 | 9.36% |
| 2025-10 | 341 | 9.28% |
| 2025-09 | 285 | 7.75% |
| 2025-08 | 294 | 8.00% |
| 2025-07 | 259 | 7.05% |
| 2025-06 | 263 | 7.15% |
| 2025-05 | 146 | 3.97% |
Active Stores by Launch Year
Currently, 24,077 active stores in Finland are tracked in our database , with the most stores launched in 2026 (1,460 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,460 active stores
3,341 active stores
2,335 active stores
1,663 active stores
1,496 active stores
1,749 active stores
1,724 active stores
1,117 active stores
1,146 active stores
1,198 active stores
794 active stores
583 active stores
487 active stores
606 active stores
397 active stores
Distribution by Launch Year
6.1% of tracked active stores
13.9% of tracked active stores
9.7% of tracked active stores
6.9% of tracked active stores
6.2% of tracked active stores
7.3% of tracked active stores
7.2% of tracked active stores
4.6% of tracked active stores
4.8% of tracked active stores
5.0% of tracked active stores
3.3% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
2.5% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1460 | 6.06% |
| 2025 | 3341 | 13.88% |
| 2024 | 2335 | 9.70% |
| 2023 | 1663 | 6.91% |
| 2022 | 1496 | 6.21% |
| 2021 | 1749 | 7.26% |
| 2020 | 1724 | 7.16% |
| 2019 | 1117 | 4.64% |
| 2018 | 1146 | 4.76% |
| 2017 | 1198 | 4.98% |
| 2016 | 794 | 3.30% |
| 2015 | 583 | 2.42% |
| 2014 | 487 | 2.02% |
| 2013 | 606 | 2.52% |
| 2012 | 397 | 1.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Home & Garden
Custom
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Shopify
Shopify - Arts & Entertainment
WooCommerce
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.3k | 100.00% |
| Emails | 14.0k | 57.54% |
| Phones | 14.3k | 58.64% |
| Ecommerce platform | 24.3k | 100.00% |
| Couriers | 7.2k | 29.66% |
| Payment Providers | 6.8k | 27.93% |
| Categories | 18.4k | 75.47% |
| Social Media | 14.9k | 61.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Finland e-commerce landscape:
Analyze 24.3k verified e-commerce stores in Finland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Finland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Finland e-commerce intelligence?
-
We track 24.3k verified Finland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.7% among stores with at least one detectable social profile (12,546 stores) , followed by Instagram (33.6%) and YouTube (9.9%) .
Base: 14,930 stores with any detectable social profile (61.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,546 stores
12,509 stores
3,690 stores
2,902 stores
1,828 stores
1,634 stores
1,338 stores
457 stores
253 stores
76 stores
Visual Distribution
12,546 stores
12,509 stores
3,690 stores
2,902 stores
1,828 stores
1,634 stores
1,338 stores
457 stores
253 stores
76 stores