Finland E-commerce Market
Explore 23.0k verified e-commerce stores in the Finland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 37.2k with e-commerce signals. 23.0k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 34.5% of stores with physical delivery (7,574 stores) , followed by Shopify (27.7%) and Custom (20.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,574 stores
6,069 stores
4,469 stores
1,586 stores
584 stores
398 stores
354 stores
330 stores
322 stores
255 stores
Visual Distribution
7,574 stores
6,069 stores
4,469 stores
1,586 stores
584 stores
398 stores
354 stores
330 stores
322 stores
255 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7574 | 34.52% |
| Shopify | 6069 | 27.66% |
| Custom | 4469 | 20.37% |
| MyCashFlow | 1586 | 7.23% |
| Magento | 584 | 2.66% |
| PrestaShop | 398 | 1.81% |
| Finqu | 354 | 1.61% |
| Wix eCommerce | 330 | 1.50% |
| ePages | 322 | 1.47% |
| Squarespace Commerce | 255 | 1.16% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 46.5% share of all Finland e-commerce stores (16,412) , with Shopify at 19.0% and Custom at 12.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
16,412 stores
6,701 stores
4,469 stores
1,695 stores
656 stores
440 stores
384 stores
2,413 stores
340 stores
1,801 stores
Visual Distribution
16,412 stores
6,701 stores
4,469 stores
1,695 stores
656 stores
440 stores
384 stores
2,413 stores
340 stores
1,801 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 16412 | 46.48% |
| Shopify | 6701 | 18.98% |
| Custom | 4469 | 12.66% |
| MyCashFlow | 1695 | 4.80% |
| Magento | 656 | 1.86% |
| PrestaShop | 440 | 1.25% |
| Finqu | 384 | 1.09% |
| Wix eCommerce | 2413 | 6.83% |
| ePages | 340 | 0.96% |
| Squarespace Commerce | 1801 | 5.10% |
Categories Distribution
Health & Beauty stores with 13.6% of all stores (2,319 stores) , followed by Clothing & Accessories (12.3%) and Sporting Goods & Outdoor Gear (11.9%) .
Base: 17,073 AI-verified stores with physical delivery and detected product categories (74.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,319 stores
2,107 stores
2,035 stores
1,384 stores
1,360 stores
1,311 stores
1,293 stores
1,012 stores
1,012 stores
1,003 stores
Visual Distribution
2,319 stores
2,107 stores
2,035 stores
1,384 stores
1,360 stores
1,311 stores
1,293 stores
1,012 stores
1,012 stores
1,003 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2319 | 13.58% |
| Clothing & Accessories | 2107 | 12.34% |
| Sporting Goods & Outdoor Gear | 2035 | 11.92% |
| Arts & Entertainment | 1384 | 8.11% |
| Vehicles & Parts | 1360 | 7.97% |
| Toys & Games | 1311 | 7.68% |
| Home & Garden | 1293 | 7.57% |
| Food & Beverages | 1012 | 5.93% |
| Business & Industrial | 1012 | 5.93% |
| Electronics & Technology | 1003 | 5.87% |
Payment Providers Distribution
Klarna stores with 22.4% among AI-verified physical stores (2,684 stores) , followed by MasterCard (20.5%) and PayPal (11.8%) .
Base: 6,458 AI-verified physical stores with detectable payment providers (28.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,684 stores
2,455 stores
1,416 stores
1,356 stores
1,051 stores
846 stores
765 stores
318 stores
236 stores
229 stores
Visual Distribution
2,684 stores
2,455 stores
1,416 stores
1,356 stores
1,051 stores
846 stores
765 stores
318 stores
236 stores
229 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 2684 | 22.42% |
| MasterCard | 2455 | 20.51% |
| PayPal | 1416 | 11.83% |
| American Express | 1356 | 11.33% |
| Apple Pay | 1051 | 8.78% |
| Stripe Connect | 846 | 7.07% |
| Google Pay | 765 | 6.39% |
| VISA | 318 | 2.66% |
| Svea | 236 | 1.97% |
| JCB | 229 | 1.91% |
Shipping Carriers Distribution
Postin stores with 26.3% among AI-verified physical stores (3,571 stores) , followed by Posti (21.9%) and Matkahuollon (13.7%) .
Base: 6,817 AI-verified physical stores with detectable shipping carriers (29.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,571 stores
2,974 stores
1,860 stores
1,635 stores
714 stores
709 stores
489 stores
431 stores
354 stores
275 stores
Visual Distribution
3,571 stores
2,974 stores
1,860 stores
1,635 stores
714 stores
709 stores
489 stores
431 stores
354 stores
275 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 3571 | 26.27% |
| Posti | 2974 | 21.88% |
| Matkahuollon | 1860 | 13.68% |
| Matkahuolto | 1635 | 12.03% |
| DHL | 714 | 5.25% |
| UPS | 709 | 5.22% |
| PostNord | 489 | 3.60% |
| Schenker | 431 | 3.17% |
| GLS | 354 | 2.60% |
| DPD | 275 | 2.02% |
Store Launch Timeline
Over the past 12 months, 3,285 new stores were launched in Finland , with the highest activity in 2026-05 (447 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
447 stores launched
329 stores launched
349 stores launched
250 stores launched
283 stores launched
243 stores launched
293 stores launched
292 stores launched
242 stores launched
243 stores launched
207 stores launched
107 stores launched
Monthly Trend
13.6% of last 12 months
10.0% of last 12 months
10.6% of last 12 months
7.6% of last 12 months
8.6% of last 12 months
7.4% of last 12 months
8.9% of last 12 months
8.9% of last 12 months
7.4% of last 12 months
7.4% of last 12 months
6.3% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 447 | 13.61% |
| 2026-04 | 329 | 10.02% |
| 2026-03 | 349 | 10.62% |
| 2026-02 | 250 | 7.61% |
| 2026-01 | 283 | 8.61% |
| 2025-12 | 243 | 7.40% |
| 2025-11 | 293 | 8.92% |
| 2025-10 | 292 | 8.89% |
| 2025-09 | 242 | 7.37% |
| 2025-08 | 243 | 7.40% |
| 2025-07 | 207 | 6.30% |
| 2025-06 | 107 | 3.26% |
Active Stores by Launch Year
Currently, 22,722 active stores in Finland are tracked in our database , with the most stores launched in 2026 (1,678 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,678 active stores
2,844 active stores
2,107 active stores
1,524 active stores
1,391 active stores
1,652 active stores
1,651 active stores
1,041 active stores
1,080 active stores
1,163 active stores
753 active stores
561 active stores
469 active stores
584 active stores
382 active stores
Distribution by Launch Year
7.4% of tracked active stores
12.5% of tracked active stores
9.3% of tracked active stores
6.7% of tracked active stores
6.1% of tracked active stores
7.3% of tracked active stores
7.3% of tracked active stores
4.6% of tracked active stores
4.8% of tracked active stores
5.1% of tracked active stores
3.3% of tracked active stores
2.5% of tracked active stores
2.1% of tracked active stores
2.6% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1678 | 7.38% |
| 2025 | 2844 | 12.52% |
| 2024 | 2107 | 9.27% |
| 2023 | 1524 | 6.71% |
| 2022 | 1391 | 6.12% |
| 2021 | 1652 | 7.27% |
| 2020 | 1651 | 7.27% |
| 2019 | 1041 | 4.58% |
| 2018 | 1080 | 4.75% |
| 2017 | 1163 | 5.12% |
| 2016 | 753 | 3.31% |
| 2015 | 561 | 2.47% |
| 2014 | 469 | 2.06% |
| 2013 | 584 | 2.57% |
| 2012 | 382 | 1.68% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Home & Garden
Custom
Custom - Clothing & Accessories
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Food & Beverages
Shopify
Shopify - Health & Beauty
Shopify - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.0k | 100.00% |
| Emails | 13.0k | 56.60% |
| Phones | 13.4k | 58.52% |
| Ecommerce platform | 23.0k | 100.00% |
| Couriers | 6.8k | 29.69% |
| Payment Providers | 6.5k | 28.13% |
| Categories | 17.3k | 75.56% |
| Social Media | 14.2k | 61.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Finland e-commerce landscape:
Analyze 23.0k verified e-commerce stores in Finland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Finland e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Finland e-commerce intelligence?
-
We track 23.0k verified Finland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.8% among stores with at least one detectable social profile (11,910 stores) , followed by Instagram (33.6%) and YouTube (10.0%) .
Base: 14,151 stores with any detectable social profile (61.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,910 stores
11,832 stores
3,512 stores
2,756 stores
1,713 stores
1,535 stores
1,249 stores
433 stores
237 stores
67 stores
Visual Distribution
11,910 stores
11,832 stores
3,512 stores
2,756 stores
1,713 stores
1,535 stores
1,249 stores
433 stores
237 stores
67 stores