Finland E-commerce Market
Explore 23.5k verified e-commerce stores in the Finland. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 56.6k with e-commerce signals. 23.5k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 32.4% of stores with physical delivery (7,626 stores) , followed by Shopify (28.6%) and Custom (17.0%) .
Base: 23,549 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,626 stores
6,728 stores
4,001 stores
1,530 stores
588 stores
570 stores
374 stores
346 stores
284 stores
280 stores
Visual Distribution
7,626 stores
6,728 stores
4,001 stores
1,530 stores
588 stores
570 stores
374 stores
346 stores
284 stores
280 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7626 | 32.38% |
| Shopify | 6728 | 28.57% |
| Custom | 4001 | 16.99% |
| MyCashFlow | 1530 | 6.50% |
| ePages | 588 | 2.50% |
| Magento | 570 | 2.42% |
| PrestaShop | 374 | 1.59% |
| Finqu | 346 | 1.47% |
| OpenCart | 284 | 1.21% |
| Wix eCommerce | 280 | 1.19% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 41.6% share of detected Finland e-commerce signals (23,533) , with Shopify at 20.5% and Custom at 10.6% (October 2026) .
Base: 56,569 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
23,533 websites
11,583 websites
5,994 websites
2,426 websites
809 websites
1,279 websites
663 websites
517 websites
345 websites
3,927 websites
Visual Distribution
23,533 websites
11,583 websites
5,994 websites
2,426 websites
809 websites
1,279 websites
663 websites
517 websites
345 websites
3,927 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 23533 | 41.60% |
| Shopify | 11583 | 20.48% |
| Custom | 5994 | 10.60% |
| MyCashFlow | 2426 | 4.29% |
| ePages | 809 | 1.43% |
| Magento | 1279 | 2.26% |
| PrestaShop | 663 | 1.17% |
| Finqu | 517 | 0.91% |
| OpenCart | 345 | 0.61% |
| Wix eCommerce | 3927 | 6.94% |
Categories Distribution
Health & Beauty stores with 10.2% of all stores (2,393 stores) , followed by Sporting Goods & Outdoor Gear (8.9%) and Clothing & Accessories (8.8%) .
Base: 23,549 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,393 stores
2,091 stores
2,076 stores
1,464 stores
1,434 stores
1,300 stores
1,272 stores
1,056 stores
1,046 stores
932 stores
Visual Distribution
2,393 stores
2,091 stores
2,076 stores
1,464 stores
1,434 stores
1,300 stores
1,272 stores
1,056 stores
1,046 stores
932 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2393 | 10.16% |
| Sporting Goods & Outdoor Gear | 2091 | 8.88% |
| Clothing & Accessories | 2076 | 8.82% |
| Toys & Games | 1464 | 6.22% |
| Arts & Entertainment | 1434 | 6.09% |
| Vehicles & Parts | 1300 | 5.52% |
| Home & Garden | 1272 | 5.40% |
| Food & Beverages | 1056 | 4.48% |
| Business & Industrial | 1046 | 4.44% |
| Electronics & Technology | 932 | 3.96% |
Payment Providers Distribution
VISA accounts for 14.4% of displayed detection occurrences (8,799 occurrences) , followed by MasterCard (14.3%) and Klarna (11.6%) .
Base: 61,161 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
8,799 occurrences
8,764 occurrences
7,065 occurrences
6,628 occurrences
6,589 occurrences
6,337 occurrences
6,291 occurrences
5,046 occurrences
3,151 occurrences
2,491 occurrences
Visual Distribution
8,799 occurrences
8,764 occurrences
7,065 occurrences
6,628 occurrences
6,589 occurrences
6,337 occurrences
6,291 occurrences
5,046 occurrences
3,151 occurrences
2,491 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 8799 | 14.39% |
| MasterCard | 8764 | 14.33% |
| Klarna | 7065 | 11.55% |
| Paytrail | 6628 | 10.84% |
| Apple Pay | 6589 | 10.77% |
| Vipps MobilePay | 6337 | 10.36% |
| PayPal | 6291 | 10.29% |
| American Express | 5046 | 8.25% |
| Maestro | 3151 | 5.15% |
| Shop Pay | 2491 | 4.07% |
Shipping Carriers Distribution
Posti accounts for 41.2% of displayed detection occurrences (9,126 occurrences) , followed by Matkahuolto (21.6%) and PostNord (9.5%) .
Base: 22,151 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
9,126 occurrences
4,782 occurrences
2,103 occurrences
1,545 occurrences
1,189 occurrences
951 occurrences
753 occurrences
621 occurrences
541 occurrences
540 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Posti | 9126 | 41.20% |
| Matkahuolto | 4782 | 21.59% |
| PostNord | 2103 | 9.49% |
| DHL | 1545 | 6.97% |
| UPS | 1189 | 5.37% |
| Schenker | 951 | 4.29% |
| GLS | 753 | 3.40% |
| SmartPosti | 621 | 2.80% |
| FedEx | 541 | 2.44% |
| DPD | 540 | 2.44% |
Store Launch Timeline
Over the past 12 months, 4,223 new stores were launched in Finland , with the highest activity in 2026-09 (596 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
596 stores launched
866 stores launched
394 stores launched
309 stores launched
332 stores launched
283 stores launched
329 stores launched
270 stores launched
289 stores launched
219 stores launched
278 stores launched
58 stores launched
Monthly Trend
14.1% of last 12 months
20.5% of last 12 months
9.3% of last 12 months
7.3% of last 12 months
7.9% of last 12 months
6.7% of last 12 months
7.8% of last 12 months
6.4% of last 12 months
6.8% of last 12 months
5.2% of last 12 months
6.6% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 596 | 14.11% |
| 2026-08 | 866 | 20.51% |
| 2026-07 | 394 | 9.33% |
| 2026-06 | 309 | 7.32% |
| 2026-05 | 332 | 7.86% |
| 2026-04 | 283 | 6.70% |
| 2026-03 | 329 | 7.79% |
| 2026-02 | 270 | 6.39% |
| 2026-01 | 289 | 6.84% |
| 2025-12 | 219 | 5.19% |
| 2025-11 | 278 | 6.58% |
| 2025-10 | 58 | 1.37% |
Active Stores by Launch Year
Currently, 23,340 active stores in Finland are tracked in our database , with the most stores launched in 2026 (3,828 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,828 active stores
2,545 active stores
1,938 active stores
1,435 active stores
1,239 active stores
1,615 active stores
1,500 active stores
959 active stores
991 active stores
1,045 active stores
708 active stores
514 active stores
431 active stores
553 active stores
358 active stores
Distribution by Launch Year
16.4% of tracked active stores
10.9% of tracked active stores
8.3% of tracked active stores
6.1% of tracked active stores
5.3% of tracked active stores
6.9% of tracked active stores
6.4% of tracked active stores
4.1% of tracked active stores
4.2% of tracked active stores
4.5% of tracked active stores
3.0% of tracked active stores
2.2% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3828 | 16.40% |
| 2025 | 2545 | 10.90% |
| 2024 | 1938 | 8.30% |
| 2023 | 1435 | 6.15% |
| 2022 | 1239 | 5.31% |
| 2021 | 1615 | 6.92% |
| 2020 | 1500 | 6.43% |
| 2019 | 959 | 4.11% |
| 2018 | 991 | 4.25% |
| 2017 | 1045 | 4.48% |
| 2016 | 708 | 3.03% |
| 2015 | 514 | 2.20% |
| 2014 | 431 | 1.85% |
| 2013 | 553 | 2.37% |
| 2012 | 358 | 1.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Electronics & Technology
Custom
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
Shopify
Shopify - Jewelry & Watches
Shopify - Health & Beauty
Shopify
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.5k | 100.00% |
| Emails | 19.7k | 83.69% |
| Phones | 16.1k | 68.55% |
| Ecommerce platform | 23.5k | 100.00% |
| Couriers | 12.4k | 52.46% |
| Payment Providers | 17.8k | 75.65% |
| Categories | 17.7k | 75.02% |
| Social Media | 13.9k | 58.96% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Finland e-commerce landscape:
Analyze 23.5k verified e-commerce stores in Finland - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Finland e-commerce intelligence?
-
We track 23.5k verified Finland e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.1% of displayed detection occurrences (11,779 occurrences) , followed by Facebook (33.4%) and YouTube (9.8%) .
Base: 34,510 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,779 occurrences
11,520 occurrences
3,393 occurrences
2,944 occurrences
1,605 occurrences
1,508 occurrences
1,098 occurrences
393 occurrences
207 occurrences
63 occurrences
Visual Distribution
11,779 occurrences
11,520 occurrences
3,393 occurrences
2,944 occurrences
1,605 occurrences
1,508 occurrences
1,098 occurrences
393 occurrences
207 occurrences
63 occurrences