Finland E-commerce Database
Explore 23.7k verified e-commerce stores in the Finland. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 38.8k with e-commerce signals. 23.7k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 33.6% of stores with physical delivery (7,739 stores) , followed by Shopify (30.0%) and Custom (18.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,739 stores
6,922 stores
4,214 stores
1,685 stores
640 stores
639 stores
432 stores
349 stores
231 stores
204 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7739 | 33.57% |
| Shopify | 6922 | 30.02% |
| Custom | 4214 | 18.28% |
| MyCashFlow | 1685 | 7.31% |
| ePages | 640 | 2.78% |
| Magento | 639 | 2.77% |
| PrestaShop | 432 | 1.87% |
| Wix eCommerce | 349 | 1.51% |
| Squarespace Commerce | 231 | 1.00% |
| OpenCart | 204 | 0.88% |
All Stores Distribution
WooCommerce holds 45.9% share of all Finland e-commerce stores (17,108) , with Shopify at 20.1% and Custom at 11.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,108 stores
7,483 stores
4,214 stores
1,872 stores
684 stores
712 stores
465 stores
2,554 stores
1,929 stores
226 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17108 | 45.93% |
| Shopify | 7483 | 20.09% |
| Custom | 4214 | 11.31% |
| MyCashFlow | 1872 | 5.03% |
| ePages | 684 | 1.84% |
| Magento | 712 | 1.91% |
| PrestaShop | 465 | 1.25% |
| Wix eCommerce | 2554 | 6.86% |
| Squarespace Commerce | 1929 | 5.18% |
| OpenCart | 226 | 0.61% |
Categories Distribution
Clothing & Accessories leads with 20.3% of all stores (3,595 stores) , followed by Health & Beauty (15.4%) and Home & Garden (7.5%) .
Base: 17,745 AI-verified stores with physical delivery and detected product categories (75.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,595 stores
2,726 stores
1,336 stores
1,233 stores
1,213 stores
1,147 stores
1,133 stores
1,029 stores
878 stores
780 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3595 | 20.26% |
| Health & Beauty | 2726 | 15.36% |
| Home & Garden | 1336 | 7.53% |
| Electronics & Technology | 1233 | 6.95% |
| Sporting Goods & Outdoor Gear | 1213 | 6.84% |
| Food & Beverages | 1147 | 6.46% |
| Vehicles & Parts | 1133 | 6.38% |
| Jewelry & Watches | 1029 | 5.80% |
| Furniture & Home Decor | 878 | 4.95% |
| Tools & Hardware | 780 | 4.40% |
| Arts & Entertainment | 761 | 4.29% |
| Pets & Pet Supplies | 563 | 3.17% |
| Business & Industrial | 507 | 2.86% |
| Gifts & Special Occasions | 488 | 2.75% |
| Books & Media | 356 | 2.01% |
Payment Providers Distribution
Klarna leads with 21.2% among AI-verified physical stores (3,340 stores) , followed by MasterCard (20.4%) and American Express (12.6%) .
Base: 7,963 AI-verified physical stores with detectable payment providers (33.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,340 stores
3,212 stores
1,989 stores
1,941 stores
1,347 stores
1,068 stores
932 stores
504 stores
287 stores
258 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 3340 | 21.18% |
| MasterCard | 3212 | 20.37% |
| American Express | 1989 | 12.61% |
| PayPal | 1941 | 12.31% |
| Apple Pay | 1347 | 8.54% |
| Stripe Connect | 1068 | 6.77% |
| Google Pay | 932 | 5.91% |
| VISA | 504 | 3.20% |
| Svea | 287 | 1.82% |
| JCB | 258 | 1.64% |
| Bancontact | 195 | 1.24% |
| Bolt | 190 | 1.20% |
| AfterPay | 183 | 1.16% |
| UnionPay | 166 | 1.05% |
| Bambora | 156 | 0.99% |
Shipping Carriers Distribution
Postin leads with 26.3% among AI-verified physical stores (4,508 stores) , followed by Posti (22.6%) and Matkahuollon (13.2%) .
Base: 8,585 AI-verified physical stores with detectable shipping carriers (36.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,508 stores
3,865 stores
2,268 stores
1,939 stores
1,105 stores
874 stores
608 stores
550 stores
441 stores
348 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 4508 | 26.33% |
| Posti | 3865 | 22.57% |
| Matkahuollon | 2268 | 13.24% |
| Matkahuolto | 1939 | 11.32% |
| DHL | 1105 | 6.45% |
| UPS | 874 | 5.10% |
| PostNord | 608 | 3.55% |
| Schenker | 550 | 3.21% |
| GLS | 441 | 2.58% |
| DPD | 348 | 2.03% |
| FedEx | 257 | 1.50% |
| TNT | 110 | 0.64% |
| Budbee | 93 | 0.54% |
| USPS | 91 | 0.53% |
| Omniva | 67 | 0.39% |
Store Launch Timeline
Over the past 12 months, 3,789 new stores were launched in Finland , with the highest activity in 2026-02 (286 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
286 stores launched
361 stores launched
336 stores launched
401 stores launched
363 stores launched
297 stores launched
329 stores launched
286 stores launched
270 stores launched
304 stores launched
286 stores launched
270 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 286 | 7.55% |
| 2026-01 | 361 | 9.53% |
| 2025-12 | 336 | 8.87% |
| 2025-11 | 401 | 10.58% |
| 2025-10 | 363 | 9.58% |
| 2025-09 | 297 | 7.84% |
| 2025-08 | 329 | 8.68% |
| 2025-07 | 286 | 7.55% |
| 2025-06 | 270 | 7.13% |
| 2025-05 | 304 | 8.02% |
| 2025-04 | 286 | 7.55% |
| 2025-03 | 270 | 7.13% |
Active Stores by Launch Year
Currently, 23,398 active stores in Finland are tracked in our database , with the most stores launched in 2026 (650 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
650 active stores
3,627 active stores
2,390 active stores
1,730 active stores
1,462 active stores
1,705 active stores
1,745 active stores
1,117 active stores
1,097 active stores
1,172 active stores
775 active stores
560 active stores
472 active stores
616 active stores
399 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 650 | 2.78% |
| 2025 | 3627 | 15.50% |
| 2024 | 2390 | 10.21% |
| 2023 | 1730 | 7.39% |
| 2022 | 1462 | 6.25% |
| 2021 | 1705 | 7.29% |
| 2020 | 1745 | 7.46% |
| 2019 | 1117 | 4.77% |
| 2018 | 1097 | 4.69% |
| 2017 | 1172 | 5.01% |
| 2016 | 775 | 3.31% |
| 2015 | 560 | 2.39% |
| 2014 | 472 | 2.02% |
| 2013 | 616 | 2.63% |
| 2012 | 399 | 1.71% |
| 2011 | 422 | 1.80% |
| 2010 | 399 | 1.71% |
| 2009 | 374 | 1.60% |
| 2008 | 337 | 1.44% |
| 2007 | 339 | 1.45% |
| 2006 | 208 | 0.89% |
| 2005 | 248 | 1.06% |
| 2004 | 259 | 1.11% |
| 2003 | 364 | 1.56% |
| 2002 | 143 | 0.61% |
| 2001 | 221 | 0.94% |
| 2000 | 197 | 0.84% |
| 1999 | 159 | 0.68% |
| 1998 | 149 | 0.64% |
| 1997 | 54 | 0.23% |
| 1996 | 8 | 0.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Electronics & Technology
Custom
Custom
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify
Shopify
Shopify - Gifts & Special Occasions
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.7k | 100.00% |
| Emails | 15.3k | 64.77% |
| Phones | 10.3k | 43.69% |
| Ecommerce platform | 23.7k | 100.00% |
| Couriers | 8.6k | 36.30% |
| Payment Providers | 8.0k | 33.67% |
| Categories | 18.4k | 77.88% |
| Social Media | 14.6k | 61.78% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Finland e-commerce landscape:
Analyze 23.7k verified e-commerce stores in Finland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Finland e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Finland e-commerce intelligence?
-
We track 23.7k verified Finland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 33.6% among stores with at least one detectable social profile (12,384 stores) , followed by Instagram (33.3%) and YouTube (10.0%) .
Base: 14,613 stores with any detectable social profile (61.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,384 stores
12,258 stores
3,698 stores
2,833 stores
1,860 stores
1,624 stores
1,405 stores
458 stores
265 stores
76 stores
Visual Distribution