Finland E-commerce Database
Explore 24.5k verified e-commerce stores in the Finland. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 40.2k with e-commerce signals. 24.5k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 33.5% of stores with physical delivery (7,797 stores) , followed by Shopify (28.8%) and Custom (20.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,797 stores
6,711 stores
4,723 stores
1,672 stores
612 stores
425 stores
380 stores
342 stores
338 stores
271 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7797 | 33.51% |
| Shopify | 6711 | 28.84% |
| Custom | 4723 | 20.30% |
| MyCashFlow | 1672 | 7.18% |
| Magento | 612 | 2.63% |
| PrestaShop | 425 | 1.83% |
| Finqu | 380 | 1.63% |
| Wix eCommerce | 342 | 1.47% |
| ePages | 338 | 1.45% |
| Squarespace Commerce | 271 | 1.16% |
All Stores Distribution
WooCommerce holds 45.6% share of all Finland e-commerce stores (17,009) , with Shopify at 19.9% and Custom at 12.7% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,009 stores
7,436 stores
4,723 stores
1,803 stores
696 stores
467 stores
418 stores
2,491 stores
357 stores
1,876 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17009 | 45.63% |
| Shopify | 7436 | 19.95% |
| Custom | 4723 | 12.67% |
| MyCashFlow | 1803 | 4.84% |
| Magento | 696 | 1.87% |
| PrestaShop | 467 | 1.25% |
| Finqu | 418 | 1.12% |
| Wix eCommerce | 2491 | 6.68% |
| ePages | 357 | 0.96% |
| Squarespace Commerce | 1876 | 5.03% |
Categories Distribution
Health & Beauty leads with 13.6% of all stores (2,486 stores) , followed by Clothing & Accessories (12.3%) and Sporting Goods & Outdoor Gear (11.5%) .
Base: 18,263 AI-verified stores with physical delivery and detected product categories (74.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,486 stores
2,247 stores
2,105 stores
1,511 stores
1,391 stores
1,389 stores
1,378 stores
1,216 stores
1,102 stores
1,043 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2486 | 13.61% |
| Clothing & Accessories | 2247 | 12.30% |
| Sporting Goods & Outdoor Gear | 2105 | 11.53% |
| Arts & Entertainment | 1511 | 8.27% |
| Toys & Games | 1391 | 7.62% |
| Vehicles & Parts | 1389 | 7.61% |
| Home & Garden | 1378 | 7.55% |
| Food & Beverages | 1216 | 6.66% |
| Business & Industrial | 1102 | 6.03% |
| Electronics & Technology | 1043 | 5.71% |
| Jewelry & Watches | 687 | 3.76% |
| Tools & Hardware | 638 | 3.49% |
| Furniture & Home Decor | 387 | 2.12% |
| Gifts & Special Occasions | 349 | 1.91% |
| Pets & Pet Supplies | 334 | 1.83% |
Payment Providers Distribution
Klarna leads with 21.9% among AI-verified physical stores (2,775 stores) , followed by MasterCard (20.8%) and PayPal (12.0%) .
Base: 6,732 AI-verified physical stores with detectable payment providers (27.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,775 stores
2,632 stores
1,520 stores
1,448 stores
1,024 stores
872 stores
728 stores
383 stores
258 stores
246 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 2775 | 21.94% |
| MasterCard | 2632 | 20.81% |
| PayPal | 1520 | 12.02% |
| American Express | 1448 | 11.45% |
| Apple Pay | 1024 | 8.10% |
| Stripe Connect | 872 | 6.89% |
| Google Pay | 728 | 5.76% |
| VISA | 383 | 3.03% |
| Svea | 258 | 2.04% |
| JCB | 246 | 1.94% |
| Bancontact | 207 | 1.64% |
| Bolt | 171 | 1.35% |
| UnionPay | 133 | 1.05% |
| Bambora | 130 | 1.03% |
| AfterPay | 121 | 0.96% |
Shipping Carriers Distribution
Postin leads with 26.8% among AI-verified physical stores (3,735 stores) , followed by Posti (21.8%) and Matkahuollon (13.7%) .
Base: 7,141 AI-verified physical stores with detectable shipping carriers (29.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,735 stores
3,045 stores
1,909 stores
1,594 stores
789 stores
760 stores
498 stores
461 stores
338 stores
301 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 3735 | 26.77% |
| Posti | 3045 | 21.83% |
| Matkahuollon | 1909 | 13.68% |
| Matkahuolto | 1594 | 11.43% |
| DHL | 789 | 5.66% |
| UPS | 760 | 5.45% |
| Schenker | 498 | 3.57% |
| PostNord | 461 | 3.30% |
| GLS | 338 | 2.42% |
| DPD | 301 | 2.16% |
| FedEx | 206 | 1.48% |
| TNT | 102 | 0.73% |
| Colissimo | 76 | 0.54% |
| La Poste | 71 | 0.51% |
| USPS | 65 | 0.47% |
Store Launch Timeline
Over the past 12 months, 3,788 new stores were launched in Finland , with the highest activity in 2026-03 (432 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
432 stores launched
299 stores launched
330 stores launched
326 stores launched
366 stores launched
405 stores launched
297 stores launched
318 stores launched
290 stores launched
273 stores launched
298 stores launched
154 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 432 | 11.40% |
| 2026-02 | 299 | 7.89% |
| 2026-01 | 330 | 8.71% |
| 2025-12 | 326 | 8.61% |
| 2025-11 | 366 | 9.66% |
| 2025-10 | 405 | 10.69% |
| 2025-09 | 297 | 7.84% |
| 2025-08 | 318 | 8.39% |
| 2025-07 | 290 | 7.66% |
| 2025-06 | 273 | 7.21% |
| 2025-05 | 298 | 7.87% |
| 2025-04 | 154 | 4.07% |
Active Stores by Launch Year
Currently, 24,213 active stores in Finland are tracked in our database , with the most stores launched in 2026 (1,063 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,063 active stores
3,576 active stores
2,385 active stores
1,712 active stores
1,507 active stores
1,747 active stores
1,774 active stores
1,135 active stores
1,160 active stores
1,224 active stores
801 active stores
594 active stores
496 active stores
619 active stores
405 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1063 | 4.39% |
| 2025 | 3576 | 14.77% |
| 2024 | 2385 | 9.85% |
| 2023 | 1712 | 7.07% |
| 2022 | 1507 | 6.22% |
| 2021 | 1747 | 7.22% |
| 2020 | 1774 | 7.33% |
| 2019 | 1135 | 4.69% |
| 2018 | 1160 | 4.79% |
| 2017 | 1224 | 5.06% |
| 2016 | 801 | 3.31% |
| 2015 | 594 | 2.45% |
| 2014 | 496 | 2.05% |
| 2013 | 619 | 2.56% |
| 2012 | 405 | 1.67% |
| 2011 | 448 | 1.85% |
| 2010 | 408 | 1.69% |
| 2009 | 408 | 1.69% |
| 2008 | 341 | 1.41% |
| 2007 | 351 | 1.45% |
| 2006 | 228 | 0.94% |
| 2005 | 257 | 1.06% |
| 2004 | 261 | 1.08% |
| 2003 | 365 | 1.51% |
| 2002 | 152 | 0.63% |
| 2001 | 230 | 0.95% |
| 2000 | 195 | 0.81% |
| 1999 | 162 | 0.67% |
| 1998 | 152 | 0.63% |
| 1997 | 48 | 0.20% |
| 1996 | 9 | 0.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Home & Garden
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
WooCommerce - Jewelry & Watches
Custom - Furniture & Home Decor
Shopify
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.5k | 100.00% |
| Emails | 13.9k | 56.74% |
| Phones | 10.7k | 43.64% |
| Ecommerce platform | 24.5k | 100.00% |
| Couriers | 7.1k | 29.19% |
| Payment Providers | 6.7k | 27.52% |
| Categories | 18.5k | 75.79% |
| Social Media | 14.9k | 61.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Finland e-commerce landscape:
Analyze 24.5k verified e-commerce stores in Finland - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Finland e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Finland e-commerce intelligence?
-
We track 24.5k verified Finland e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 33.7% among stores with at least one detectable social profile (12,624 stores) , followed by Instagram (33.5%) and YouTube (10.0%) .
Base: 14,943 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,624 stores
12,539 stores
3,739 stores
2,844 stores
1,884 stores
1,635 stores
1,385 stores
443 stores
259 stores
76 stores
Visual Distribution