Finland E-commerce Database
Explore 26.5k e-commerce stores in the Finland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 30.6% of stores with physical delivery (7,962 stores) , followed by Shopify (28.3%) and Custom (26.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,962 stores
7,360 stores
6,882 stores
1,462 stores
575 stores
528 stores
442 stores
435 stores
247 stores
144 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7962 | 30.58% |
| Shopify | 7360 | 28.27% |
| Custom | 6882 | 26.43% |
| MyCashFlow | 1462 | 5.62% |
| Magento | 575 | 2.21% |
| ePages | 528 | 2.03% |
| Wix eCommerce | 442 | 1.70% |
| PrestaShop | 435 | 1.67% |
| Squarespace Commerce | 247 | 0.95% |
| OpenCart | 144 | 0.55% |
All Stores Distribution
WooCommerce holds 42.0% share of all Finland e-commerce stores (16,782) , with Shopify at 21.1% and Custom at 17.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
16,782 stores
8,442 stores
6,882 stores
1,870 stores
726 stores
713 stores
2,573 stores
491 stores
1,299 stores
218 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 16782 | 41.96% |
| Shopify | 8442 | 21.11% |
| Custom | 6882 | 17.21% |
| MyCashFlow | 1870 | 4.68% |
| Magento | 726 | 1.82% |
| ePages | 713 | 1.78% |
| Wix eCommerce | 2573 | 6.43% |
| PrestaShop | 491 | 1.23% |
| Squarespace Commerce | 1299 | 3.25% |
| OpenCart | 218 | 0.55% |
Categories Distribution
Clothing & Accessories leads with 19.0% of all stores (3,675 stores) , followed by Health & Beauty (16.5%) and Vehicles & Parts (7.8%) .
Top 10 Categories
3,675 stores
3,188 stores
1,502 stores
1,389 stores
1,383 stores
1,331 stores
1,296 stores
1,077 stores
884 stores
823 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3675 | 19.00% |
| Health & Beauty | 3188 | 16.48% |
| Vehicles & Parts | 1502 | 7.76% |
| Home & Garden | 1389 | 7.18% |
| Electronics & Technology | 1383 | 7.15% |
| Sporting Goods & Outdoor Gear | 1331 | 6.88% |
| Food & Beverages | 1296 | 6.70% |
| Jewelry & Watches | 1077 | 5.57% |
| Arts & Entertainment | 884 | 4.57% |
| Furniture & Home Decor | 823 | 4.25% |
| Pets & Pet Supplies | 685 | 3.54% |
| Tools & Hardware | 682 | 3.53% |
| Business & Industrial | 537 | 2.78% |
| Gifts & Special Occasions | 475 | 2.46% |
| Books & Media | 420 | 2.17% |
Payment Providers Distribution
MasterCard leads with 20.7% among AI-verified physical stores (3,070 stores) , followed by Klarna (20.0%) and American Express (13.1%) .
Base: 7,832 AI-verified physical stores with detectable payment providers (29.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,070 stores
2,961 stores
1,943 stores
1,932 stores
1,170 stores
1,090 stores
766 stores
492 stores
278 stores
271 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 3070 | 20.72% |
| Klarna | 2961 | 19.98% |
| American Express | 1943 | 13.11% |
| PayPal | 1932 | 13.04% |
| Apple Pay | 1170 | 7.90% |
| Stripe Connect | 1090 | 7.36% |
| Google Pay | 766 | 5.17% |
| VISA | 492 | 3.32% |
| JCB | 278 | 1.88% |
| Svea | 271 | 1.83% |
| Bolt | 214 | 1.44% |
| Bancontact | 188 | 1.27% |
| AfterPay | 171 | 1.15% |
| UnionPay | 161 | 1.09% |
| BitCoin | 112 | 0.76% |
Shipping Carriers Distribution
Postin leads with 25.5% among AI-verified physical stores (3,923 stores) , followed by Posti (23.0%) and Matkahuollon (12.9%) .
Base: 7,909 AI-verified physical stores with detectable shipping carriers (29.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,923 stores
3,538 stores
1,985 stores
1,711 stores
1,055 stores
778 stores
558 stores
504 stores
416 stores
307 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 3923 | 25.55% |
| Posti | 3538 | 23.04% |
| Matkahuollon | 1985 | 12.93% |
| Matkahuolto | 1711 | 11.14% |
| DHL | 1055 | 6.87% |
| UPS | 778 | 5.07% |
| PostNord | 558 | 3.63% |
| Schenker | 504 | 3.28% |
| GLS | 416 | 2.71% |
| DPD | 307 | 2.00% |
| FedEx | 230 | 1.50% |
| TNT | 118 | 0.77% |
| Budbee | 92 | 0.60% |
| USPS | 84 | 0.55% |
| Omniva | 57 | 0.37% |
Store Launch Timeline
Over the past 12 months, 4,578 new stores were launched in Finland , with the highest activity in 2025-12 (337 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
337 stores launched
478 stores launched
492 stores launched
403 stores launched
410 stores launched
409 stores launched
354 stores launched
406 stores launched
387 stores launched
387 stores launched
328 stores launched
187 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 337 | 7.36% |
| 2025-11 | 478 | 10.44% |
| 2025-10 | 492 | 10.75% |
| 2025-09 | 403 | 8.80% |
| 2025-08 | 410 | 8.96% |
| 2025-07 | 409 | 8.93% |
| 2025-06 | 354 | 7.73% |
| 2025-05 | 406 | 8.87% |
| 2025-04 | 387 | 8.45% |
| 2025-03 | 387 | 8.45% |
| 2025-02 | 328 | 7.16% |
| 2025-01 | 187 | 4.08% |
Active Stores by Launch Year
Currently, 26,245 active stores in Finland are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
4,699 active stores
2,657 active stores
1,932 active stores
1,659 active stores
1,907 active stores
1,928 active stores
1,306 active stores
1,299 active stores
1,265 active stores
885 active stores
650 active stores
550 active stores
700 active stores
469 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 0.01% |
| 2025 | 4699 | 17.90% |
| 2024 | 2657 | 10.12% |
| 2023 | 1932 | 7.36% |
| 2022 | 1659 | 6.32% |
| 2021 | 1907 | 7.27% |
| 2020 | 1928 | 7.35% |
| 2019 | 1306 | 4.98% |
| 2018 | 1299 | 4.95% |
| 2017 | 1265 | 4.82% |
| 2016 | 885 | 3.37% |
| 2015 | 650 | 2.48% |
| 2014 | 550 | 2.10% |
| 2013 | 700 | 2.67% |
| 2012 | 469 | 1.79% |
| 2011 | 512 | 1.95% |
| 2010 | 457 | 1.74% |
| 2009 | 430 | 1.64% |
| 2008 | 376 | 1.43% |
| 2007 | 370 | 1.41% |
| 2006 | 233 | 0.89% |
| 2005 | 254 | 0.97% |
| 2004 | 296 | 1.13% |
| 2003 | 409 | 1.56% |
| 2002 | 154 | 0.59% |
| 2001 | 240 | 0.91% |
| 2000 | 217 | 0.83% |
| 1999 | 164 | 0.62% |
| 1998 | 164 | 0.62% |
| 1997 | 51 | 0.19% |
| 1996 | 8 | 0.03% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Finland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Home & Garden
WooCommerce - Health & Beauty
Custom
Shopify - Pets & Pet Supplies
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 26.5k | 100.00% |
| Emails | 16.5k | 62.34% |
| Phones | 11.4k | 42.92% |
| Ecommerce platform | 26.5k | 100.00% |
| Couriers | 7.9k | 29.79% |
| Payment Providers | 7.8k | 29.50% |
| Categories | 20.1k | 75.61% |
| Social Media | 15.8k | 59.37% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Finland E-commerce Database to:
Gain actionable insights into 26.5k physical stores in Finland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Finland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Finland E-commerce Database?
-
Our database covers over 26.5k Finland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.7% among stores with at least one detectable social profile (13,179 stores) , followed by Instagram (32.9%) and YouTube (10.3%) .
Base: 15,762 stores with any detectable social profile (59.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,179 stores
12,888 stores
4,022 stores
2,945 stores
1,964 stores
1,613 stores
1,609 stores
502 stores
331 stores
95 stores
Visual Distribution