Finland E-commerce Database
Explore 26.0k e-commerce stores in the Finland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 35.8% of stores with physical delivery (9,051 stores) , followed by Shopify (32.0%) and Custom (14.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
9,051 stores
8,084 stores
3,642 stores
1,784 stores
687 stores
671 stores
482 stores
465 stores
237 stores
196 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 9051 | 35.78% |
| Shopify | 8084 | 31.95% |
| Custom | 3642 | 14.40% |
| MyCashFlow | 1784 | 7.05% |
| ePages | 687 | 2.72% |
| Magento | 671 | 2.65% |
| Wix eCommerce | 482 | 1.91% |
| PrestaShop | 465 | 1.84% |
| Squarespace Commerce | 237 | 0.94% |
| OpenCart | 196 | 0.77% |
All Stores Distribution
WooCommerce holds 45.7% share of all Finland e-commerce stores (16,782) , with Shopify at 23.0% and Custom at 9.9% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
16,782 stores
8,442 stores
3,642 stores
1,870 stores
713 stores
726 stores
2,573 stores
491 stores
1,299 stores
218 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 16782 | 45.66% |
| Shopify | 8442 | 22.97% |
| Custom | 3642 | 9.91% |
| MyCashFlow | 1870 | 5.09% |
| ePages | 713 | 1.94% |
| Magento | 726 | 1.98% |
| Wix eCommerce | 2573 | 7.00% |
| PrestaShop | 491 | 1.34% |
| Squarespace Commerce | 1299 | 3.53% |
| OpenCart | 218 | 0.59% |
Categories Distribution
Clothing & Accessories leads with 20.2% of all stores (3,785 stores) , followed by Health & Beauty (15.6%) and Home & Garden (7.5%) .
Top 10 Categories
3,785 stores
2,924 stores
1,400 stores
1,262 stores
1,247 stores
1,246 stores
1,238 stores
1,081 stores
888 stores
808 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3785 | 20.20% |
| Health & Beauty | 2924 | 15.61% |
| Home & Garden | 1400 | 7.47% |
| Sporting Goods & Outdoor Gear | 1262 | 6.74% |
| Electronics & Technology | 1247 | 6.66% |
| Vehicles & Parts | 1246 | 6.65% |
| Food & Beverages | 1238 | 6.61% |
| Jewelry & Watches | 1081 | 5.77% |
| Furniture & Home Decor | 888 | 4.74% |
| Arts & Entertainment | 808 | 4.31% |
| Tools & Hardware | 759 | 4.05% |
| Pets & Pet Supplies | 602 | 3.21% |
| Business & Industrial | 593 | 3.17% |
| Gifts & Special Occasions | 470 | 2.51% |
| Books & Media | 433 | 2.31% |
Payment Providers Distribution
Klarna leads with 20.8% among AI-verified physical stores (3,255 stores) , followed by MasterCard (20.7%) and PayPal (13.0%) .
Base: 8,248 AI-verified physical stores with detectable payment providers (31.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,255 stores
3,242 stores
2,040 stores
1,982 stores
1,228 stores
1,128 stores
787 stores
504 stores
294 stores
272 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 3255 | 20.81% |
| MasterCard | 3242 | 20.72% |
| PayPal | 2040 | 13.04% |
| American Express | 1982 | 12.67% |
| Apple Pay | 1228 | 7.85% |
| Stripe Connect | 1128 | 7.21% |
| Google Pay | 787 | 5.03% |
| VISA | 504 | 3.22% |
| JCB | 294 | 1.88% |
| Svea | 272 | 1.74% |
| Bolt | 224 | 1.43% |
| Bancontact | 198 | 1.27% |
| AfterPay | 188 | 1.20% |
| UnionPay | 169 | 1.08% |
| Bambora | 132 | 0.84% |
Shipping Carriers Distribution
Postin leads with 26.1% among AI-verified physical stores (4,440 stores) , followed by Posti (22.9%) and Matkahuollon (13.3%) .
Base: 8,745 AI-verified physical stores with detectable shipping carriers (33.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4,440 stores
3,906 stores
2,269 stores
1,860 stores
1,142 stores
849 stores
585 stores
559 stores
437 stores
326 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 4440 | 26.08% |
| Posti | 3906 | 22.95% |
| Matkahuollon | 2269 | 13.33% |
| Matkahuolto | 1860 | 10.93% |
| DHL | 1142 | 6.71% |
| UPS | 849 | 4.99% |
| PostNord | 585 | 3.44% |
| Schenker | 559 | 3.28% |
| GLS | 437 | 2.57% |
| DPD | 326 | 1.92% |
| FedEx | 262 | 1.54% |
| TNT | 135 | 0.79% |
| Budbee | 99 | 0.58% |
| USPS | 92 | 0.54% |
| Omniva | 61 | 0.36% |
Store Launch Timeline
Over the past 12 months, 4,419 new stores were launched in Finland , with the highest activity in 2025-12 (313 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
313 stores launched
436 stores launched
472 stores launched
386 stores launched
409 stores launched
398 stores launched
349 stores launched
402 stores launched
380 stores launched
406 stores launched
333 stores launched
135 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 313 | 7.08% |
| 2025-11 | 436 | 9.87% |
| 2025-10 | 472 | 10.68% |
| 2025-09 | 386 | 8.74% |
| 2025-08 | 409 | 9.26% |
| 2025-07 | 398 | 9.01% |
| 2025-06 | 349 | 7.90% |
| 2025-05 | 402 | 9.10% |
| 2025-04 | 380 | 8.60% |
| 2025-03 | 406 | 9.19% |
| 2025-02 | 333 | 7.54% |
| 2025-01 | 135 | 3.05% |
Active Stores by Launch Year
Currently, 25,690 active stores in Finland are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
4,596 active stores
2,642 active stores
1,874 active stores
1,610 active stores
1,927 active stores
1,914 active stores
1,255 active stores
1,225 active stores
1,256 active stores
856 active stores
629 active stores
531 active stores
664 active stores
436 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.00% |
| 2025 | 4596 | 17.89% |
| 2024 | 2642 | 10.28% |
| 2023 | 1874 | 7.29% |
| 2022 | 1610 | 6.27% |
| 2021 | 1927 | 7.50% |
| 2020 | 1914 | 7.45% |
| 2019 | 1255 | 4.89% |
| 2018 | 1225 | 4.77% |
| 2017 | 1256 | 4.89% |
| 2016 | 856 | 3.33% |
| 2015 | 629 | 2.45% |
| 2014 | 531 | 2.07% |
| 2013 | 664 | 2.58% |
| 2012 | 436 | 1.70% |
| 2011 | 490 | 1.91% |
| 2010 | 435 | 1.69% |
| 2009 | 419 | 1.63% |
| 2008 | 369 | 1.44% |
| 2007 | 365 | 1.42% |
| 2006 | 237 | 0.92% |
| 2005 | 263 | 1.02% |
| 2004 | 290 | 1.13% |
| 2003 | 389 | 1.51% |
| 2002 | 151 | 0.59% |
| 2001 | 246 | 0.96% |
| 2000 | 214 | 0.83% |
| 1999 | 179 | 0.70% |
| 1998 | 161 | 0.63% |
| 1997 | 56 | 0.22% |
| 1996 | 9 | 0.04% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Finland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
eZ Publish
Shopify
WooCommerce - Home & Garden
Shopify
WooCommerce - Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 26.0k | 100.00% |
| Emails | 16.8k | 64.90% |
| Phones | 11.5k | 44.48% |
| Ecommerce platform | 26.0k | 100.00% |
| Couriers | 8.7k | 33.69% |
| Payment Providers | 8.2k | 31.78% |
| Categories | 19.4k | 74.92% |
| Social Media | 15.9k | 61.32% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Finland E-commerce Database to:
Gain actionable insights into 26.0k physical stores in Finland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Finland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Finland E-commerce Database?
-
Our database covers over 26.0k Finland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.6% among stores with at least one detectable social profile (13,390 stores) , followed by Instagram (33.2%) and YouTube (10.3%) .
Base: 15,915 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,390 stores
13,239 stores
4,091 stores
3,046 stores
2,022 stores
1,692 stores
1,538 stores
485 stores
303 stores
83 stores
Visual Distribution