Finland E-commerce Database
Explore 24.2k e-commerce stores in the Finland. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 29.4% of stores with physical delivery (6,989 stores) , followed by WooCommerce (28.8%) and Shopify (26.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,989 stores
6,853 stores
6,325 stores
1,409 stores
540 stores
515 stores
413 stores
372 stores
228 stores
130 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 6989 | 29.40% |
| WooCommerce | 6853 | 28.83% |
| Shopify | 6325 | 26.60% |
| MyCashFlow | 1409 | 5.93% |
| Magento | 540 | 2.27% |
| ePages | 515 | 2.17% |
| Wix eCommerce | 413 | 1.74% |
| PrestaShop | 372 | 1.56% |
| Squarespace Commerce | 228 | 0.96% |
| OpenCart | 130 | 0.55% |
All Stores Distribution
Custom holds 18.5% share of all Finland e-commerce stores (6,989) , with WooCommerce at 39.6% and Shopify at 21.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
6,989 stores
14,992 stores
7,982 stores
1,896 stores
674 stores
730 stores
2,584 stores
421 stores
1,342 stores
202 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 6989 | 18.48% |
| WooCommerce | 14992 | 39.65% |
| Shopify | 7982 | 21.11% |
| MyCashFlow | 1896 | 5.01% |
| Magento | 674 | 1.78% |
| ePages | 730 | 1.93% |
| Wix eCommerce | 2584 | 6.83% |
| PrestaShop | 421 | 1.11% |
| Squarespace Commerce | 1342 | 3.55% |
| OpenCart | 202 | 0.53% |
Categories Distribution
Clothing & Accessories leads with 18.6% of all stores (3,399 stores) , followed by Health & Beauty (15.9%) and Vehicles & Parts (7.5%) .
Top 10 Categories
3,399 stores
2,916 stores
1,371 stores
1,312 stores
1,291 stores
1,288 stores
1,275 stores
1,052 stores
893 stores
795 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3399 | 18.58% |
| Health & Beauty | 2916 | 15.94% |
| Vehicles & Parts | 1371 | 7.49% |
| Electronics & Technology | 1312 | 7.17% |
| Home & Garden | 1291 | 7.06% |
| Food & Beverages | 1288 | 7.04% |
| Sporting Goods & Outdoor Gear | 1275 | 6.97% |
| Jewelry & Watches | 1052 | 5.75% |
| Arts & Entertainment | 893 | 4.88% |
| Furniture & Home Decor | 795 | 4.35% |
| Tools & Hardware | 663 | 3.62% |
| Pets & Pet Supplies | 644 | 3.52% |
| Business & Industrial | 532 | 2.91% |
| Gifts & Special Occasions | 474 | 2.59% |
| Books & Media | 391 | 2.14% |
Payment Providers Distribution
MasterCard leads with 21.4% among AI-verified physical stores (2,920 stores) , followed by Klarna (20.3%) and American Express (13.6%) .
Base: 7,230 AI-verified physical stores with detectable payment providers (29.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,920 stores
2,767 stores
1,862 stores
1,781 stores
998 stores
991 stores
607 stores
497 stores
245 stores
242 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 2920 | 21.38% |
| Klarna | 2767 | 20.26% |
| American Express | 1862 | 13.64% |
| PayPal | 1781 | 13.04% |
| Stripe Connect | 998 | 7.31% |
| Apple Pay | 991 | 7.26% |
| Google Pay | 607 | 4.44% |
| VISA | 497 | 3.64% |
| JCB | 245 | 1.79% |
| Svea | 242 | 1.77% |
| Bolt | 175 | 1.28% |
| AfterPay | 159 | 1.16% |
| UnionPay | 155 | 1.14% |
| Bancontact | 150 | 1.10% |
| Bambora | 107 | 0.78% |
Shipping Carriers Distribution
Postin leads with 25.9% among AI-verified physical stores (3,682 stores) , followed by Posti (22.7%) and Matkahuollon (12.9%) .
Base: 7,332 AI-verified physical stores with detectable shipping carriers (30.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,682 stores
3,228 stores
1,835 stores
1,576 stores
986 stores
678 stores
497 stores
495 stores
378 stores
285 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Postin | 3682 | 25.89% |
| Posti | 3228 | 22.70% |
| Matkahuollon | 1835 | 12.90% |
| Matkahuolto | 1576 | 11.08% |
| DHL | 986 | 6.93% |
| UPS | 678 | 4.77% |
| PostNord | 497 | 3.49% |
| Schenker | 495 | 3.48% |
| GLS | 378 | 2.66% |
| DPD | 285 | 2.00% |
| FedEx | 220 | 1.55% |
| USPS | 116 | 0.82% |
| TNT | 98 | 0.69% |
| Budbee | 93 | 0.65% |
| Omniva | 56 | 0.39% |
Store Launch Timeline
Over the past 12 months, 4,095 new stores were launched in Finland , with the highest activity in 2025-10 (487 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
487 stores launched
404 stores launched
408 stores launched
392 stores launched
338 stores launched
350 stores launched
340 stores launched
354 stores launched
295 stores launched
320 stores launched
280 stores launched
127 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 487 | 11.89% |
| 2025-09 | 404 | 9.87% |
| 2025-08 | 408 | 9.96% |
| 2025-07 | 392 | 9.57% |
| 2025-06 | 338 | 8.25% |
| 2025-05 | 350 | 8.55% |
| 2025-04 | 340 | 8.30% |
| 2025-03 | 354 | 8.64% |
| 2025-02 | 295 | 7.20% |
| 2025-01 | 320 | 7.81% |
| 2024-12 | 280 | 6.84% |
| 2024-11 | 127 | 3.10% |
Active Stores by Launch Year
Currently, 23,949 active stores in Finland are tracked in our database , with the most stores launched in 2025 (3,697 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,697 active stores
2,559 active stores
1,841 active stores
1,575 active stores
1,797 active stores
1,794 active stores
1,185 active stores
1,172 active stores
1,143 active stores
835 active stores
606 active stores
507 active stores
669 active stores
448 active stores
486 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3697 | 15.44% |
| 2024 | 2559 | 10.69% |
| 2023 | 1841 | 7.69% |
| 2022 | 1575 | 6.58% |
| 2021 | 1797 | 7.50% |
| 2020 | 1794 | 7.49% |
| 2019 | 1185 | 4.95% |
| 2018 | 1172 | 4.89% |
| 2017 | 1143 | 4.77% |
| 2016 | 835 | 3.49% |
| 2015 | 606 | 2.53% |
| 2014 | 507 | 2.12% |
| 2013 | 669 | 2.79% |
| 2012 | 448 | 1.87% |
| 2011 | 486 | 2.03% |
| 2010 | 435 | 1.82% |
| 2009 | 403 | 1.68% |
| 2008 | 362 | 1.51% |
| 2007 | 366 | 1.53% |
| 2006 | 228 | 0.95% |
| 2005 | 236 | 0.99% |
| 2004 | 283 | 1.18% |
| 2003 | 364 | 1.52% |
| 2002 | 141 | 0.59% |
| 2001 | 233 | 0.97% |
| 2000 | 207 | 0.86% |
| 1999 | 156 | 0.65% |
| 1998 | 164 | 0.68% |
| 1997 | 48 | 0.20% |
| 1996 | 8 | 0.03% |
| 1995 | 1 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Finland's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Custom
Shopify — Home & Garden
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.2k | 100.00% |
| Emails | 15.7k | 64.68% |
| Phones | 10.7k | 44.33% |
| Ecommerce platform | 24.2k | 100.00% |
| Couriers | 7.3k | 30.24% |
| Payment Providers | 7.2k | 29.82% |
| Categories | 19.0k | 78.47% |
| Social Media | 14.2k | 58.44% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Finland E-commerce Database to:
Gain actionable insights into 24.2k physical stores in Finland.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Finland online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Finland E-commerce Database?
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Our database covers over 24.2k Finland physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.6% among stores with at least one detectable social profile (11,786 stores) , followed by Instagram (33.0%) and YouTube (10.2%) .
Base: 14,168 stores with any detectable social profile (58.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,786 stores
11,593 stores
3,566 stores
2,562 stores
1,707 stores
1,514 stores
1,453 stores
507 stores
317 stores
88 stores
Visual Distribution