Postin Shipping Carrier Usage Database

Explore 3.9k e-commerce stores shipping with Postin. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 43.6% of stores with physical delivery (1,354 stores) , followed by Shopify (28.3%) and MyCashFlow (15.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,354 stores

Shopify 28.3%

877 stores

465 stores

127 stores

124 stores

56 stores

47 stores

24 stores

6 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Postin
Platform Stores with Physical Delivery Percentage
WooCommerce 1354 43.65%
Shopify 877 28.27%
MyCashFlow 465 14.99%
Magento 127 4.09%
ePages 124 4.00%
PrestaShop 56 1.81%
Wix eCommerce 47 1.52%
Squarespace Commerce 24 0.77%
OpenCart 6 0.19%
SAP Commerce Cloud 6 0.19%
Salesforce Commerce Cloud 5 0.16%
Norce 3 0.10%
osCommerce 3 0.10%
Quickbutik 3 0.10%
Intershop 2 0.06%

All Stores Distribution

WooCommerce holds 46.5% share of all Postin e-commerce stores (1,690) , with Shopify at 25.0% and MyCashFlow at 15.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,690 stores

Shopify 25.0%

909 stores

552 stores

135 stores

132 stores

59 stores

87 stores

39 stores

7 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Postin
Platform Total Stores Percentage
WooCommerce 1690 46.52%
Shopify 909 25.02%
MyCashFlow 552 15.19%
Magento 135 3.72%
ePages 132 3.63%
PrestaShop 59 1.62%
Wix eCommerce 87 2.39%
Squarespace Commerce 39 1.07%
OpenCart 7 0.19%
SAP Commerce Cloud 7 0.19%
Salesforce Commerce Cloud 5 0.14%
Norce 3 0.08%
osCommerce 3 0.08%
Quickbutik 3 0.08%
Intershop 2 0.06%

Categories Distribution

Clothing & Accessories leads with 20.2% of all stores (641 stores) , followed by Health & Beauty (16.2%) and Sporting Goods & Outdoor Gear (7.3%) .

Top 10 Categories

Clothing & Accessories 20.2%

641 stores

Health & Beauty 16.2%

513 stores

Sporting Goods & Outdoor Gear 7.3%

232 stores

Jewelry & Watches 7.2%

230 stores

Home & Garden 7.1%

225 stores

Electronics & Technology 7.1%

225 stores

Vehicles & Parts 6.3%

200 stores

Food & Beverages 5.1%

161 stores

Pets & Pet Supplies 5.0%

158 stores

Furniture & Home Decor 4.2%

134 stores

Visual Distribution

Distribution of top 10 Postin store categories (November 2025)
Distribution of categories in Postin e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 641 20.19%
Health & Beauty 513 16.16%
Sporting Goods & Outdoor Gear 232 7.31%
Jewelry & Watches 230 7.24%
Home & Garden 225 7.09%
Electronics & Technology 225 7.09%
Vehicles & Parts 200 6.30%
Food & Beverages 161 5.07%
Pets & Pet Supplies 158 4.98%
Furniture & Home Decor 134 4.22%
Arts & Entertainment 132 4.16%
Tools & Hardware 112 3.53%
Gifts & Special Occasions 78 2.46%
Books & Media 76 2.39%
Toys & Games 58 1.83%

Payment Providers Distribution

Klarna leads with 23.8% among AI-verified physical stores (1,059 stores) , followed by MasterCard (23.6%) and American Express (15.1%) .

Base: 2,791 AI-verified physical stores with detectable payment providers (60.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 23.8%

1,059 stores

1,048 stores

672 stores

421 stores

371 stores

229 stores

193 stores

VISA 2.4%

109 stores

Svea 2.1%

94 stores

80 stores

Visual Distribution

Distribution of top 10 Postin payment providers (November 2025)
Distribution of payment providers in Postin e-commerce stores
Payment Provider Store Count Market Share
Klarna 1059 23.80%
MasterCard 1048 23.55%
American Express 672 15.10%
PayPal 421 9.46%
Apple Pay 371 8.34%
Stripe Connect 229 5.15%
Google Pay 193 4.34%
VISA 109 2.45%
Svea 94 2.11%
AfterPay 80 1.80%
JCB 58 1.30%
Bambora 36 0.81%
Bolt 36 0.81%
Trustly 25 0.56%
Paddle 19 0.43%

Store Launch Timeline

Over the past 12 months, 403 new stores were launched in Postin , with the highest activity in 2025-10 (41 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.2%

41 stores launched

2025-09 7.2%

29 stores launched

2025-08 6.2%

25 stores launched

2025-07 6.0%

24 stores launched

2025-06 6.7%

27 stores launched

2025-05 7.4%

30 stores launched

2025-04 11.2%

45 stores launched

2025-03 13.4%

54 stores launched

2025-02 10.4%

42 stores launched

2025-01 9.7%

39 stores launched

2024-12 7.4%

30 stores launched

2024-11 4.2%

17 stores launched

Monthly Trend

Monthly store launches in Postin (November 2025)
Monthly store launches in Postin over the past 12 months
Month Stores Launched Percentage
2025-10 41 10.17%
2025-09 29 7.20%
2025-08 25 6.20%
2025-07 24 5.96%
2025-06 27 6.70%
2025-05 30 7.44%
2025-04 45 11.17%
2025-03 54 13.40%
2025-02 42 10.42%
2025-01 39 9.68%
2024-12 30 7.44%
2024-11 17 4.22%

Active Stores by Launch Year

Currently, 3,869 active stores in Postin are tracked in our database , with the most stores launched in 2025 (356 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 9.2%

356 active stores

2024 7.5%

289 active stores

2023 5.5%

213 active stores

2022 5.5%

213 active stores

2021 7.7%

296 active stores

2020 8.7%

335 active stores

2019 5.0%

194 active stores

2018 5.3%

205 active stores

2017 5.1%

199 active stores

2016 4.4%

170 active stores

2015 3.3%

127 active stores

2014 2.6%

99 active stores

2013 3.4%

133 active stores

2012 2.4%

94 active stores

2011 2.9%

112 active stores

Distribution by Launch Year

Active stores in Postin by original launch year (November 2025)
Active stores in Postin by launch year
Launch Year Active Stores Percentage
2025 356 9.20%
2024 289 7.47%
2023 213 5.51%
2022 213 5.51%
2021 296 7.65%
2020 335 8.66%
2019 194 5.01%
2018 205 5.30%
2017 199 5.14%
2016 170 4.39%
2015 127 3.28%
2014 99 2.56%
2013 133 3.44%
2012 94 2.43%
2011 112 2.89%
2010 98 2.53%
2009 86 2.22%
2008 87 2.25%
2007 83 2.15%
2006 45 1.16%
2005 64 1.65%
2004 57 1.47%
2003 88 2.27%
2002 36 0.93%
2001 50 1.29%
2000 55 1.42%
1999 33 0.85%
1998 41 1.06%
1997 10 0.26%
1996 1 0.03%

Social Media Usage

Facebook leads with 37.2% among stores with at least one detectable social profile (2,312 stores) , followed by Instagram (35.7%) and YouTube (8.8%) .

Base: 3,094 stores with any detectable social profile (66.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.2%

2,312 stores

Instagram 35.7%

2,214 stores

YouTube 8.8%

545 stores

TikTok 6.5%

403 stores

Pinterest 3.8%

234 stores

LinkedIn 3.5%

217 stores

Twitter 3.1%

194 stores

X 0.7%

42 stores

WhatsApp 0.6%

40 stores

Vimeo 0.1%

9 stores

Visual Distribution

Distribution of social media platforms in Postin (November 2025)
Distribution of social media platforms in Postin e-commerce stores
Social Platform Store Count Market Share
Facebook 2312 37.23%
Instagram 2214 35.65%
YouTube 545 8.78%
TikTok 403 6.49%
Pinterest 234 3.77%
LinkedIn 217 3.49%
Twitter 194 3.12%
X 42 0.68%
WhatsApp 40 0.64%
Vimeo 9 0.14%

Geographic Distribution

Finland leads with 98.7% (3,819 AI-verified stores) , followed by Estonia (0.4%) and United States (0.1%) .

Base: 3,871 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 98.7%

3,819 AI-verified stores

14 AI-verified stores

5 AI-verified stores

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Spain 0.1%

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Postin (November 2025)
Geographic distribution of stores using Postin
Country AI-Verified Store Count Market Share
Finland 3819 98.66%
Estonia 14 0.36%
United States 5 0.13%
Sweden 5 0.13%
Australia 4 0.10%
United Kingdom 4 0.10%
Germany 3 0.08%
Lithuania 2 0.05%
France 2 0.05%
Spain 2 0.05%
Indonesia 2 0.05%
Ecuador 1 0.03%
Iceland 1 0.03%
Slovakia 1 0.03%
Switzerland 1 0.03%
Nigeria 1 0.03%
Hong Kong 1 0.03%
Italy 1 0.03%
Niue 1 0.03%
Denmark 1 0.03%

Dataset Coverage

Field Rows count Coverage
Website 4.6k 100.00%
Emails 4.1k 87.48%
Phones 2.9k 61.56%
Ecommerce platform 3.7k 78.86%
Couriers 4.6k 100.00%
Payment Providers 2.8k 60.03%
Categories 3.3k 71.16%
Social Media 3.1k 66.55%

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Frequently Asked Questions

What data is included in the Postin E-commerce Database?

Our database covers over 3.9k Postin physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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