Postin Shipping Carrier Usage Database
Explore 4.5k e-commerce stores shipping with Postin. Discover logistics partnerships, geographic reach, and carrier adoption.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 38.5% of stores with physical delivery (1,722 stores) , followed by Shopify (21.6%) and Custom (17.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,722 stores
965 stores
783 stores
550 stores
140 stores
115 stores
70 stores
67 stores
27 stores
9 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1722 | 38.51% |
| Shopify | 965 | 21.58% |
| Custom | 783 | 17.51% |
| MyCashFlow | 550 | 12.30% |
| ePages | 140 | 3.13% |
| Magento | 115 | 2.57% |
| PrestaShop | 70 | 1.57% |
| Wix eCommerce | 67 | 1.50% |
| Squarespace Commerce | 27 | 0.60% |
| OpenCart | 9 | 0.20% |
| SAP Commerce Cloud | 6 | 0.13% |
| Ecwid | 6 | 0.13% |
| Big Cartel | 4 | 0.09% |
| Salesforce Commerce Cloud | 4 | 0.09% |
| Quickbutik | 3 | 0.07% |
All Stores Distribution
WooCommerce holds 40.5% share of all Postin e-commerce stores (1,896) , with Shopify at 20.6% and Custom at 16.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,896 stores
966 stores
783 stores
555 stores
140 stores
115 stores
71 stores
88 stores
39 stores
10 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1896 | 40.45% |
| Shopify | 966 | 20.61% |
| Custom | 783 | 16.71% |
| MyCashFlow | 555 | 11.84% |
| ePages | 140 | 2.99% |
| Magento | 115 | 2.45% |
| PrestaShop | 71 | 1.51% |
| Wix eCommerce | 88 | 1.88% |
| Squarespace Commerce | 39 | 0.83% |
| OpenCart | 10 | 0.21% |
| SAP Commerce Cloud | 7 | 0.15% |
| Ecwid | 6 | 0.13% |
| Big Cartel | 4 | 0.09% |
| Salesforce Commerce Cloud | 4 | 0.09% |
| Quickbutik | 3 | 0.06% |
Categories Distribution
Clothing & Accessories leads with 19.3% of all stores (688 stores) , followed by Health & Beauty (16.0%) and Home & Garden (7.7%) .
Top 10 Categories
688 stores
572 stores
275 stores
265 stores
254 stores
249 stores
225 stores
178 stores
162 stores
156 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 688 | 19.26% |
| Health & Beauty | 572 | 16.01% |
| Home & Garden | 275 | 7.70% |
| Sporting Goods & Outdoor Gear | 265 | 7.42% |
| Jewelry & Watches | 254 | 7.11% |
| Electronics & Technology | 249 | 6.97% |
| Vehicles & Parts | 225 | 6.30% |
| Food & Beverages | 178 | 4.98% |
| Pets & Pet Supplies | 162 | 4.53% |
| Arts & Entertainment | 156 | 4.37% |
| Furniture & Home Decor | 155 | 4.34% |
| Tools & Hardware | 135 | 3.78% |
| Gifts & Special Occasions | 93 | 2.60% |
| Books & Media | 92 | 2.57% |
| Business & Industrial | 74 | 2.07% |
Payment Providers Distribution
Klarna leads with 24.2% among AI-verified physical stores (1,250 stores) , followed by MasterCard (23.0%) and American Express (14.1%) .
Base: 2,911 AI-verified physical stores with detectable payment providers (59.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,250 stores
1,188 stores
730 stores
492 stores
463 stores
273 stores
272 stores
121 stores
107 stores
83 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 1250 | 24.17% |
| MasterCard | 1188 | 22.97% |
| American Express | 730 | 14.12% |
| PayPal | 492 | 9.51% |
| Apple Pay | 463 | 8.95% |
| Google Pay | 273 | 5.28% |
| Stripe Connect | 272 | 5.26% |
| VISA | 121 | 2.34% |
| Svea | 107 | 2.07% |
| AfterPay | 83 | 1.61% |
| JCB | 62 | 1.20% |
| Bambora | 38 | 0.73% |
| Bolt | 38 | 0.73% |
| Trustly | 31 | 0.60% |
| Adyen | 23 | 0.44% |
Store Launch Timeline
Over the past 12 months, 423 new stores were launched in Postin , with the highest activity in 2025-12 (23 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
23 stores launched
33 stores launched
54 stores launched
32 stores launched
25 stores launched
26 stores launched
30 stores launched
31 stores launched
49 stores launched
56 stores launched
49 stores launched
15 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 23 | 5.44% |
| 2025-11 | 33 | 7.80% |
| 2025-10 | 54 | 12.77% |
| 2025-09 | 32 | 7.57% |
| 2025-08 | 25 | 5.91% |
| 2025-07 | 26 | 6.15% |
| 2025-06 | 30 | 7.09% |
| 2025-05 | 31 | 7.33% |
| 2025-04 | 49 | 11.58% |
| 2025-03 | 56 | 13.24% |
| 2025-02 | 49 | 11.58% |
| 2025-01 | 15 | 3.55% |
Active Stores by Launch Year
Currently, 4,489 active stores in Postin are tracked in our database , with the most stores launched in 2025 (451 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
451 active stores
319 active stores
249 active stores
244 active stores
343 active stores
377 active stores
227 active stores
241 active stores
243 active stores
193 active stores
149 active stores
116 active stores
146 active stores
107 active stores
127 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 451 | 10.05% |
| 2024 | 319 | 7.11% |
| 2023 | 249 | 5.55% |
| 2022 | 244 | 5.44% |
| 2021 | 343 | 7.64% |
| 2020 | 377 | 8.40% |
| 2019 | 227 | 5.06% |
| 2018 | 241 | 5.37% |
| 2017 | 243 | 5.41% |
| 2016 | 193 | 4.30% |
| 2015 | 149 | 3.32% |
| 2014 | 116 | 2.58% |
| 2013 | 146 | 3.25% |
| 2012 | 107 | 2.38% |
| 2011 | 127 | 2.83% |
| 2010 | 105 | 2.34% |
| 2009 | 97 | 2.16% |
| 2008 | 96 | 2.14% |
| 2007 | 90 | 2.00% |
| 2006 | 60 | 1.34% |
| 2005 | 80 | 1.78% |
| 2004 | 67 | 1.49% |
| 2003 | 106 | 2.36% |
| 2002 | 46 | 1.02% |
| 2001 | 54 | 1.20% |
| 2000 | 57 | 1.27% |
| 1999 | 34 | 0.76% |
| 1998 | 49 | 1.09% |
| 1997 | 13 | 0.29% |
| 1996 | 3 | 0.07% |
Geographic Distribution
Finland leads with 98.9% (4,440 AI-verified stores) , followed by Estonia (0.3%) and Sweden (0.2%) .
Base: 4,488 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,440 AI-verified stores
13 AI-verified stores
7 AI-verified stores
6 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 4440 | 98.93% |
| Estonia | 13 | 0.29% |
| Sweden | 7 | 0.16% |
| Germany | 6 | 0.13% |
| United Kingdom | 3 | 0.07% |
| France | 3 | 0.07% |
| Australia | 3 | 0.07% |
| Spain | 2 | 0.04% |
| United States | 1 | 0.02% |
| Niue | 1 | 0.02% |
| Hong Kong | 1 | 0.02% |
| Nigeria | 1 | 0.02% |
| Netherlands | 1 | 0.02% |
| Denmark | 1 | 0.02% |
| Iceland | 1 | 0.02% |
| Switzerland | 1 | 0.02% |
| China | 1 | 0.02% |
| Italy | 1 | 0.02% |
| Lithuania | 1 | 0.02% |
| Poland | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Postin's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Shopify - Clothing & Accessories
Custom - Clothing & Accessories
Shopify - Tools & Hardware
WooCommerce - Gifts & Special Occasions
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.9k | 100.00% |
| Emails | 4.3k | 88.52% |
| Phones | 3.0k | 60.81% |
| Ecommerce platform | 4.7k | 96.86% |
| Couriers | 4.9k | 100.00% |
| Payment Providers | 2.9k | 59.76% |
| Categories | 3.9k | 80.33% |
| Social Media | 3.4k | 69.35% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Postin E-commerce Database to:
Gain actionable insights into 4.5k physical stores in Postin.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Postin online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Postin E-commerce Database?
-
Our database covers over 4.5k Postin physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 37.4% among stores with at least one detectable social profile (2,818 stores) , followed by Instagram (35.1%) and YouTube (8.8%) .
Base: 3,378 stores with any detectable social profile (69.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,818 stores
2,644 stores
662 stores
510 stores
285 stores
279 stores
217 stores
71 stores
43 stores
7 stores
Visual Distribution