Postin Shipping Carrier Usage Database
Explore 3.8k verified e-commerce stores shipping with Postin. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 4.4k domains. 3.8k verified as active stores with physical delivery.
· · Next full refresh: May 2026
3.8k verified active stores out of 4.4k detected · 86.9% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 46.7% of stores with physical delivery (1,741 stores) , followed by Custom (19.9%) and MyCashFlow (12.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,741 stores
741 stores
462 stores
189 stores
147 stores
129 stores
93 stores
93 stores
52 stores
40 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1741 | 46.74% |
| Custom | 741 | 19.89% |
| MyCashFlow | 462 | 12.40% |
| Shopify | 189 | 5.07% |
| Finqu | 147 | 3.95% |
| ePages | 129 | 3.46% |
| Magento | 93 | 2.50% |
| PrestaShop | 93 | 2.50% |
| Wix eCommerce | 52 | 1.40% |
| Squarespace Commerce | 40 | 1.07% |
| OpenCart | 16 | 0.43% |
| SAP Commerce Cloud | 7 | 0.19% |
| osCommerce | 6 | 0.16% |
| Wikinggruppen | 5 | 0.13% |
| Salesforce Commerce Cloud | 4 | 0.11% |
All Stores Distribution
WooCommerce holds 49.8% share of all Postin e-commerce stores (2,064) , with Custom at 17.9% and MyCashFlow at 11.3% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,064 stores
741 stores
469 stores
194 stores
150 stores
129 stores
95 stores
99 stores
94 stores
70 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2064 | 49.82% |
| Custom | 741 | 17.89% |
| MyCashFlow | 469 | 11.32% |
| Shopify | 194 | 4.68% |
| Finqu | 150 | 3.62% |
| ePages | 129 | 3.11% |
| Magento | 95 | 2.29% |
| PrestaShop | 99 | 2.39% |
| Wix eCommerce | 94 | 2.27% |
| Squarespace Commerce | 70 | 1.69% |
| OpenCart | 16 | 0.39% |
| SAP Commerce Cloud | 7 | 0.17% |
| osCommerce | 6 | 0.14% |
| Wikinggruppen | 5 | 0.12% |
| Salesforce Commerce Cloud | 4 | 0.10% |
Categories Distribution
Sporting Goods & Outdoor Gear leads with 12.1% of all stores (337 stores) , followed by Health & Beauty (11.6%) and Toys & Games (10.0%) .
Base: 2,783 AI-verified stores with physical delivery and detected product categories (73.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
337 stores
322 stores
277 stores
269 stores
250 stores
242 stores
222 stores
208 stores
171 stores
132 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 337 | 12.11% |
| Health & Beauty | 322 | 11.57% |
| Toys & Games | 277 | 9.95% |
| Arts & Entertainment | 269 | 9.67% |
| Vehicles & Parts | 250 | 8.98% |
| Clothing & Accessories | 242 | 8.70% |
| Home & Garden | 222 | 7.98% |
| Electronics & Technology | 208 | 7.47% |
| Business & Industrial | 171 | 6.14% |
| Food & Beverages | 132 | 4.74% |
| Jewelry & Watches | 118 | 4.24% |
| Tools & Hardware | 93 | 3.34% |
| Pets & Pet Supplies | 64 | 2.30% |
| Furniture & Home Decor | 41 | 1.47% |
| Books & Media | 37 | 1.33% |
Payment Providers Distribution
Klarna leads with 25.1% among AI-verified physical stores (1,071 stores) , followed by MasterCard (23.7%) and American Express (12.2%) .
Base: 2,570 AI-verified physical stores with detectable payment providers (59.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,071 stores
1,012 stores
523 stores
418 stores
347 stores
273 stores
203 stores
101 stores
96 stores
57 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 1071 | 25.06% |
| MasterCard | 1012 | 23.68% |
| American Express | 523 | 12.24% |
| Apple Pay | 418 | 9.78% |
| PayPal | 347 | 8.12% |
| Google Pay | 273 | 6.39% |
| Stripe Connect | 203 | 4.75% |
| Svea | 101 | 2.36% |
| VISA | 96 | 2.25% |
| JCB | 57 | 1.33% |
| AfterPay | 51 | 1.19% |
| Bambora | 43 | 1.01% |
| Trustly | 34 | 0.80% |
| Bolt | 25 | 0.58% |
| SEPA | 20 | 0.47% |
Store Launch Timeline
Over the past 12 months, 238 new stores were launched in Postin , with the highest activity in 2026-03 (25 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
25 stores launched
7 stores launched
20 stores launched
14 stores launched
27 stores launched
24 stores launched
17 stores launched
23 stores launched
17 stores launched
21 stores launched
19 stores launched
24 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 25 | 10.50% |
| 2026-02 | 7 | 2.94% |
| 2026-01 | 20 | 8.40% |
| 2025-12 | 14 | 5.88% |
| 2025-11 | 27 | 11.34% |
| 2025-10 | 24 | 10.08% |
| 2025-09 | 17 | 7.14% |
| 2025-08 | 23 | 9.66% |
| 2025-07 | 17 | 7.14% |
| 2025-06 | 21 | 8.82% |
| 2025-05 | 19 | 7.98% |
| 2025-04 | 24 | 10.08% |
Active Stores by Launch Year
Currently, 3,775 active stores in Postin are tracked in our database , with the most stores launched in 2026 (52 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
52 active stores
285 active stores
240 active stores
192 active stores
194 active stores
280 active stores
307 active stores
191 active stores
204 active stores
215 active stores
175 active stores
122 active stores
103 active stores
133 active stores
98 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 52 | 1.38% |
| 2025 | 285 | 7.55% |
| 2024 | 240 | 6.36% |
| 2023 | 192 | 5.09% |
| 2022 | 194 | 5.14% |
| 2021 | 280 | 7.42% |
| 2020 | 307 | 8.13% |
| 2019 | 191 | 5.06% |
| 2018 | 204 | 5.40% |
| 2017 | 215 | 5.70% |
| 2016 | 175 | 4.64% |
| 2015 | 122 | 3.23% |
| 2014 | 103 | 2.73% |
| 2013 | 133 | 3.52% |
| 2012 | 98 | 2.60% |
| 2011 | 109 | 2.89% |
| 2010 | 106 | 2.81% |
| 2009 | 86 | 2.28% |
| 2008 | 84 | 2.23% |
| 2007 | 81 | 2.15% |
| 2006 | 53 | 1.40% |
| 2005 | 64 | 1.70% |
| 2004 | 61 | 1.62% |
| 2003 | 100 | 2.65% |
| 2002 | 44 | 1.17% |
| 2001 | 54 | 1.43% |
| 2000 | 58 | 1.54% |
| 1999 | 29 | 0.77% |
| 1998 | 41 | 1.09% |
| 1997 | 13 | 0.34% |
| 1996 | 1 | 0.03% |
Geographic Distribution
Finland leads with 98.9% (3,735 AI-verified stores) , followed by Estonia (0.2%) and Sweden (0.2%) .
Base: 3,775 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,735 AI-verified stores
9 AI-verified stores
7 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 3735 | 98.94% |
| Estonia | 9 | 0.24% |
| Sweden | 7 | 0.19% |
| Germany | 4 | 0.11% |
| Australia | 3 | 0.08% |
| Spain | 3 | 0.08% |
| United States | 2 | 0.05% |
| United Kingdom | 2 | 0.05% |
| France | 2 | 0.05% |
| Italy | 2 | 0.05% |
| Ireland | 1 | 0.03% |
| Denmark | 1 | 0.03% |
| Japan | 1 | 0.03% |
| Niue | 1 | 0.03% |
| Austria | 1 | 0.03% |
| China | 1 | 0.03% |
| Slovakia | 0 | 0.00% |
| Indonesia | 0 | 0.00% |
| Malta | 0 | 0.00% |
| Turkey | 0 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Sporting Goods & Outdoor Gear
Custom - Home & Garden
SAP Commerce Cloud - Electronics & Technology
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
Custom - Health & Beauty
Magento - Electronics & Technology
Custom - Clothing & Accessories
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.4k | 100.00% |
| Emails | 3.7k | 85.27% |
| Phones | 2.7k | 62.41% |
| Ecommerce platform | 4.2k | 96.88% |
| Couriers | 4.4k | 100.00% |
| Payment Providers | 2.6k | 59.05% |
| Categories | 2.9k | 67.10% |
| Social Media | 3.0k | 69.60% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Postin e-commerce landscape:
Analyze 3.8k verified e-commerce stores on Postin - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Postin e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Postin e-commerce intelligence?
-
We track 3.8k verified Postin e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.7% among stores with at least one detectable social profile (2,363 stores) , followed by Instagram (35.4%) and YouTube (8.4%) .
Base: 3,029 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,363 stores
2,158 stores
514 stores
333 stores
256 stores
198 stores
166 stores
63 stores
45 stores
4 stores
Visual Distribution