Online Stores Shipping with Postin
Explore 3.6k verified e-commerce stores with Postin detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 4.1k domains. 3.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.6k verified active stores out of 4.1k detected · 87.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 45.2% of stores with physical delivery (1,639 stores) , followed by Custom (20.4%) and MyCashFlow (13.8%) .
Base: 3,625 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,639 stores
741 stores
502 stores
145 stores
119 stores
112 stores
94 stores
93 stores
51 stores
37 stores
Visual Distribution
1,639 stores
741 stores
502 stores
145 stores
119 stores
112 stores
94 stores
93 stores
51 stores
37 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1639 | 45.21% |
| Custom | 741 | 20.44% |
| MyCashFlow | 502 | 13.85% |
| Finqu | 145 | 4.00% |
| ePages | 119 | 3.28% |
| Shopify | 112 | 3.09% |
| Magento | 94 | 2.59% |
| PrestaShop | 93 | 2.57% |
| Wix eCommerce | 51 | 1.41% |
| Squarespace Commerce | 37 | 1.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 46.4% share of detected Postin e-commerce signals (1,923) , with Custom at 17.9% and MyCashFlow at 12.3% (June 2026) .
Base: 4,146 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,923 websites
741 websites
508 websites
148 websites
119 websites
113 websites
96 websites
99 websites
92 websites
69 websites
Visual Distribution
1,923 websites
741 websites
508 websites
148 websites
119 websites
113 websites
96 websites
99 websites
92 websites
69 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1923 | 46.38% |
| Custom | 741 | 17.87% |
| MyCashFlow | 508 | 12.25% |
| Finqu | 148 | 3.57% |
| ePages | 119 | 2.87% |
| Shopify | 113 | 2.73% |
| Magento | 96 | 2.32% |
| PrestaShop | 99 | 2.39% |
| Wix eCommerce | 92 | 2.22% |
| Squarespace Commerce | 69 | 1.66% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 8.8% of all stores (319 stores) , followed by Health & Beauty (8.6%) and Toys & Games (7.3%) .
Base: 3,625 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
319 stores
310 stores
265 stores
248 stores
246 stores
218 stores
214 stores
200 stores
162 stores
126 stores
Visual Distribution
319 stores
310 stores
265 stores
248 stores
246 stores
218 stores
214 stores
200 stores
162 stores
126 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 319 | 8.80% |
| Health & Beauty | 310 | 8.55% |
| Toys & Games | 265 | 7.31% |
| Arts & Entertainment | 248 | 6.84% |
| Vehicles & Parts | 246 | 6.79% |
| Clothing & Accessories | 218 | 6.01% |
| Home & Garden | 214 | 5.90% |
| Electronics & Technology | 200 | 5.52% |
| Business & Industrial | 162 | 4.47% |
| Food & Beverages | 126 | 3.48% |
Payment Providers Distribution
Klarna accounts for 26.8% of displayed detection occurrences (1,063 occurrences) , followed by MasterCard (24.4%) and American Express (13.0%) .
Base: 3,970 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
1,063 occurrences
967 occurrences
516 occurrences
397 occurrences
324 occurrences
271 occurrences
196 occurrences
95 occurrences
87 occurrences
54 occurrences
Visual Distribution
1,063 occurrences
967 occurrences
516 occurrences
397 occurrences
324 occurrences
271 occurrences
196 occurrences
95 occurrences
87 occurrences
54 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 1063 | 26.78% |
| MasterCard | 967 | 24.36% |
| American Express | 516 | 13.00% |
| Apple Pay | 397 | 10.00% |
| PayPal | 324 | 8.16% |
| Google Pay | 271 | 6.83% |
| Stripe Connect | 196 | 4.94% |
| Svea | 95 | 2.39% |
| VISA | 87 | 2.19% |
| JCB | 54 | 1.36% |
Store Launch Timeline
Over the past 12 months, 223 new stores were launched in Postin , with the highest activity in 2026-05 (41 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
41 stores launched
18 stores launched
22 stores launched
8 stores launched
21 stores launched
14 stores launched
23 stores launched
18 stores launched
14 stores launched
20 stores launched
16 stores launched
8 stores launched
Monthly Trend
18.4% of last 12 months
8.1% of last 12 months
9.9% of last 12 months
3.6% of last 12 months
9.4% of last 12 months
6.3% of last 12 months
10.3% of last 12 months
8.1% of last 12 months
6.3% of last 12 months
9.0% of last 12 months
7.2% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 41 | 18.39% |
| 2026-04 | 18 | 8.07% |
| 2026-03 | 22 | 9.87% |
| 2026-02 | 8 | 3.59% |
| 2026-01 | 21 | 9.42% |
| 2025-12 | 14 | 6.28% |
| 2025-11 | 23 | 10.31% |
| 2025-10 | 18 | 8.07% |
| 2025-09 | 14 | 6.28% |
| 2025-08 | 20 | 8.97% |
| 2025-07 | 16 | 7.17% |
| 2025-06 | 8 | 3.59% |
Active Stores by Launch Year
Currently, 3,619 active stores in Postin are tracked in our database , with the most stores launched in 2026 (111 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
111 active stores
246 active stores
203 active stores
169 active stores
181 active stores
255 active stores
294 active stores
192 active stores
189 active stores
204 active stores
166 active stores
120 active stores
97 active stores
131 active stores
92 active stores
Distribution by Launch Year
3.1% of tracked active stores
6.8% of tracked active stores
5.6% of tracked active stores
4.7% of tracked active stores
5.0% of tracked active stores
7.0% of tracked active stores
8.1% of tracked active stores
5.3% of tracked active stores
5.2% of tracked active stores
5.6% of tracked active stores
4.6% of tracked active stores
3.3% of tracked active stores
2.7% of tracked active stores
3.6% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 111 | 3.07% |
| 2025 | 246 | 6.80% |
| 2024 | 203 | 5.61% |
| 2023 | 169 | 4.67% |
| 2022 | 181 | 5.00% |
| 2021 | 255 | 7.05% |
| 2020 | 294 | 8.12% |
| 2019 | 192 | 5.31% |
| 2018 | 189 | 5.22% |
| 2017 | 204 | 5.64% |
| 2016 | 166 | 4.59% |
| 2015 | 120 | 3.32% |
| 2014 | 97 | 2.68% |
| 2013 | 131 | 3.62% |
| 2012 | 92 | 2.54% |
Geographic Distribution
Finland stores with 98.5% (3,571 active verified stores) , followed by Estonia (0.4%) and Sweden (0.2%) .
Base: 3,625 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,571 active verified stores
13 active verified stores
8 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
Visual Distribution
3,571 active verified stores
13 active verified stores
8 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 3571 | 98.51% |
| Estonia | 13 | 0.36% |
| Sweden | 8 | 0.22% |
| Spain | 4 | 0.11% |
| United States | 4 | 0.11% |
| Germany | 3 | 0.08% |
| Denmark | 3 | 0.08% |
| Australia | 3 | 0.08% |
| Italy | 2 | 0.06% |
| France | 2 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
SAP Commerce Cloud - Electronics & Technology
Custom - Home & Garden
Custom - Vehicles & Parts
Salesforce Commerce Cloud - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Custom - Arts & Entertainment
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.1k | 100.00% |
| Emails | 3.5k | 84.66% |
| Phones | 3.1k | 74.07% |
| Ecommerce platform | 4k | 96.65% |
| Couriers | 4.1k | 100.00% |
| Payment Providers | 2.5k | 59.58% |
| Categories | 2.8k | 67.22% |
| Social Media | 2.8k | 68.16% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Postin e-commerce landscape:
Analyze 3.6k verified e-commerce stores on Postin - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Postin e-commerce intelligence?
-
We track 3.6k verified Postin e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 38.8% of displayed detection occurrences (2,228 occurrences) , followed by Instagram (35.1%) and YouTube (8.5%) .
Base: 5,744 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,228 occurrences
2,014 occurrences
490 occurrences
322 occurrences
239 occurrences
185 occurrences
151 occurrences
66 occurrences
43 occurrences
6 occurrences
Visual Distribution
2,228 occurrences
2,014 occurrences
490 occurrences
322 occurrences
239 occurrences
185 occurrences
151 occurrences
66 occurrences
43 occurrences
6 occurrences