Postin Shipping Carrier Usage Database
Explore 3.6k verified e-commerce stores shipping with Postin. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 4.1k domains. 3.6k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
3.6k verified active stores out of 4.1k detected · 87.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 45.9% of stores with physical delivery (1,639 stores) , followed by Custom (20.8%) and MyCashFlow (14.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,639 stores
741 stores
502 stores
145 stores
119 stores
112 stores
94 stores
93 stores
51 stores
37 stores
Visual Distribution
1,639 stores
741 stores
502 stores
145 stores
119 stores
112 stores
94 stores
93 stores
51 stores
37 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1639 | 45.92% |
| Custom | 741 | 20.76% |
| MyCashFlow | 502 | 14.07% |
| Finqu | 145 | 4.06% |
| ePages | 119 | 3.33% |
| Shopify | 112 | 3.14% |
| Magento | 94 | 2.63% |
| PrestaShop | 93 | 2.61% |
| Wix eCommerce | 51 | 1.43% |
| Squarespace Commerce | 37 | 1.04% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 48.8% share of all Postin e-commerce stores (1,923) , with Custom at 18.8% and MyCashFlow at 12.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,923 stores
741 stores
508 stores
148 stores
119 stores
113 stores
96 stores
99 stores
92 stores
69 stores
Visual Distribution
1,923 stores
741 stores
508 stores
148 stores
119 stores
113 stores
96 stores
99 stores
92 stores
69 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1923 | 48.76% |
| Custom | 741 | 18.79% |
| MyCashFlow | 508 | 12.88% |
| Finqu | 148 | 3.75% |
| ePages | 119 | 3.02% |
| Shopify | 113 | 2.87% |
| Magento | 96 | 2.43% |
| PrestaShop | 99 | 2.51% |
| Wix eCommerce | 92 | 2.33% |
| Squarespace Commerce | 69 | 1.75% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 12.0% of all stores (319 stores) , followed by Health & Beauty (11.6%) and Toys & Games (9.9%) .
Base: 2,665 AI-verified stores with physical delivery and detected product categories (73.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
319 stores
310 stores
265 stores
248 stores
246 stores
218 stores
214 stores
200 stores
162 stores
126 stores
Visual Distribution
319 stores
310 stores
265 stores
248 stores
246 stores
218 stores
214 stores
200 stores
162 stores
126 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 319 | 11.97% |
| Health & Beauty | 310 | 11.63% |
| Toys & Games | 265 | 9.94% |
| Arts & Entertainment | 248 | 9.31% |
| Vehicles & Parts | 246 | 9.23% |
| Clothing & Accessories | 218 | 8.18% |
| Home & Garden | 214 | 8.03% |
| Electronics & Technology | 200 | 7.50% |
| Business & Industrial | 162 | 6.08% |
| Food & Beverages | 126 | 4.73% |
Payment Providers Distribution
Klarna stores with 25.7% among AI-verified physical stores (1,063 stores) , followed by MasterCard (23.4%) and American Express (12.5%) .
Base: 2,470 AI-verified physical stores with detectable payment providers (59.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,063 stores
967 stores
516 stores
397 stores
324 stores
271 stores
196 stores
95 stores
87 stores
54 stores
Visual Distribution
1,063 stores
967 stores
516 stores
397 stores
324 stores
271 stores
196 stores
95 stores
87 stores
54 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 1063 | 25.71% |
| MasterCard | 967 | 23.39% |
| American Express | 516 | 12.48% |
| Apple Pay | 397 | 9.60% |
| PayPal | 324 | 7.84% |
| Google Pay | 271 | 6.55% |
| Stripe Connect | 196 | 4.74% |
| Svea | 95 | 2.30% |
| VISA | 87 | 2.10% |
| JCB | 54 | 1.31% |
Store Launch Timeline
Over the past 12 months, 223 new stores were launched in Postin , with the highest activity in 2026-05 (41 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
41 stores launched
18 stores launched
22 stores launched
8 stores launched
21 stores launched
14 stores launched
23 stores launched
18 stores launched
14 stores launched
20 stores launched
16 stores launched
8 stores launched
Monthly Trend
18.4% of last 12 months
8.1% of last 12 months
9.9% of last 12 months
3.6% of last 12 months
9.4% of last 12 months
6.3% of last 12 months
10.3% of last 12 months
8.1% of last 12 months
6.3% of last 12 months
9.0% of last 12 months
7.2% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 41 | 18.39% |
| 2026-04 | 18 | 8.07% |
| 2026-03 | 22 | 9.87% |
| 2026-02 | 8 | 3.59% |
| 2026-01 | 21 | 9.42% |
| 2025-12 | 14 | 6.28% |
| 2025-11 | 23 | 10.31% |
| 2025-10 | 18 | 8.07% |
| 2025-09 | 14 | 6.28% |
| 2025-08 | 20 | 8.97% |
| 2025-07 | 16 | 7.17% |
| 2025-06 | 8 | 3.59% |
Active Stores by Launch Year
Currently, 3,619 active stores in Postin are tracked in our database , with the most stores launched in 2026 (111 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
111 active stores
246 active stores
203 active stores
169 active stores
181 active stores
255 active stores
294 active stores
192 active stores
189 active stores
204 active stores
166 active stores
120 active stores
97 active stores
131 active stores
92 active stores
Distribution by Launch Year
3.1% of tracked active stores
6.8% of tracked active stores
5.6% of tracked active stores
4.7% of tracked active stores
5.0% of tracked active stores
7.0% of tracked active stores
8.1% of tracked active stores
5.3% of tracked active stores
5.2% of tracked active stores
5.6% of tracked active stores
4.6% of tracked active stores
3.3% of tracked active stores
2.7% of tracked active stores
3.6% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 111 | 3.07% |
| 2025 | 246 | 6.80% |
| 2024 | 203 | 5.61% |
| 2023 | 169 | 4.67% |
| 2022 | 181 | 5.00% |
| 2021 | 255 | 7.05% |
| 2020 | 294 | 8.12% |
| 2019 | 192 | 5.31% |
| 2018 | 189 | 5.22% |
| 2017 | 204 | 5.64% |
| 2016 | 166 | 4.59% |
| 2015 | 120 | 3.32% |
| 2014 | 97 | 2.68% |
| 2013 | 131 | 3.62% |
| 2012 | 92 | 2.54% |
Geographic Distribution
Finland stores with 98.6% (3,571 AI-verified stores) , followed by Estonia (0.4%) and Sweden (0.2%) .
Base: 3,620 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,571 AI-verified stores
13 AI-verified stores
8 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
3,571 AI-verified stores
13 AI-verified stores
8 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
2 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 3571 | 98.65% |
| Estonia | 13 | 0.36% |
| Sweden | 8 | 0.22% |
| Spain | 4 | 0.11% |
| United States | 4 | 0.11% |
| Germany | 3 | 0.08% |
| Denmark | 3 | 0.08% |
| Australia | 3 | 0.08% |
| Italy | 2 | 0.06% |
| France | 2 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
SAP Commerce Cloud - Electronics & Technology
Custom - Home & Garden
Custom - Vehicles & Parts
Salesforce Commerce Cloud - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Custom - Arts & Entertainment
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.1k | 100.00% |
| Emails | 3.5k | 84.66% |
| Phones | 3.1k | 74.07% |
| Ecommerce platform | 4.0k | 96.65% |
| Couriers | 4.1k | 100.00% |
| Payment Providers | 2.5k | 59.58% |
| Categories | 2.8k | 67.22% |
| Social Media | 2.8k | 68.16% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Postin e-commerce landscape:
Analyze 3.6k verified e-commerce stores on Postin - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Postin e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Postin e-commerce intelligence?
-
We track 3.6k verified Postin e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 38.8% among stores with at least one detectable social profile (2,228 stores) , followed by Instagram (35.1%) and YouTube (8.5%) .
Base: 2,826 stores with any detectable social profile (68.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,228 stores
2,014 stores
490 stores
322 stores
239 stores
185 stores
151 stores
66 stores
43 stores
6 stores
Visual Distribution
2,228 stores
2,014 stores
490 stores
322 stores
239 stores
185 stores
151 stores
66 stores
43 stores
6 stores