Estonia E-commerce Database
Explore 15.8k e-commerce stores in the Estonia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 55.1% of stores with physical delivery (8,615 stores) , followed by Shopify (22.6%) and Custom (10.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,615 stores
3,532 stores
1,707 stores
661 stores
446 stores
303 stores
246 stores
71 stores
35 stores
28 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8615 | 55.07% |
| Shopify | 3532 | 22.58% |
| Custom | 1707 | 10.91% |
| PrestaShop | 661 | 4.23% |
| Magento | 446 | 2.85% |
| OpenCart | 303 | 1.94% |
| Wix eCommerce | 246 | 1.57% |
| Squarespace Commerce | 71 | 0.45% |
| 1C-Bitrix | 35 | 0.22% |
| nopCommerce | 28 | 0.18% |
All Stores Distribution
WooCommerce holds 63.7% share of all Estonia e-commerce stores (14,120) , with Shopify at 16.5% and Custom at 7.7% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
14,120 stores
3,656 stores
1,707 stores
686 stores
482 stores
344 stores
849 stores
216 stores
92 stores
29 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14120 | 63.66% |
| Shopify | 3656 | 16.48% |
| Custom | 1707 | 7.70% |
| PrestaShop | 686 | 3.09% |
| Magento | 482 | 2.17% |
| OpenCart | 344 | 1.55% |
| Wix eCommerce | 849 | 3.83% |
| Squarespace Commerce | 216 | 0.97% |
| 1C-Bitrix | 92 | 0.41% |
| nopCommerce | 29 | 0.13% |
Categories Distribution
Health & Beauty leads with 20.2% of all stores (2,239 stores) , followed by Clothing & Accessories (15.3%) and Electronics & Technology (9.2%) .
Top 10 Categories
2,239 stores
1,695 stores
1,027 stores
1,003 stores
970 stores
633 stores
577 stores
479 stores
474 stores
446 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2239 | 20.15% |
| Clothing & Accessories | 1695 | 15.26% |
| Electronics & Technology | 1027 | 9.24% |
| Food & Beverages | 1003 | 9.03% |
| Home & Garden | 970 | 8.73% |
| Furniture & Home Decor | 633 | 5.70% |
| Vehicles & Parts | 577 | 5.19% |
| Sporting Goods & Outdoor Gear | 479 | 4.31% |
| Jewelry & Watches | 474 | 4.27% |
| Tools & Hardware | 446 | 4.01% |
| Gifts & Special Occasions | 364 | 3.28% |
| Arts & Entertainment | 334 | 3.01% |
| Business & Industrial | 328 | 2.95% |
| Pets & Pet Supplies | 285 | 2.57% |
| Toys & Games | 255 | 2.30% |
Payment Providers Distribution
PayPal leads with 21.8% among AI-verified physical stores (1,060 stores) , followed by MasterCard (17.8%) and Apple Pay (12.1%) .
Base: 2,690 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,060 stores
863 stores
588 stores
576 stores
516 stores
327 stores
317 stores
174 stores
144 stores
76 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1060 | 21.84% |
| MasterCard | 863 | 17.78% |
| Apple Pay | 588 | 12.11% |
| Stripe Connect | 576 | 11.87% |
| Google Pay | 516 | 10.63% |
| American Express | 327 | 6.74% |
| VISA | 317 | 6.53% |
| Klarna | 174 | 3.58% |
| Bolt | 144 | 2.97% |
| JCB | 76 | 1.57% |
| Svea | 50 | 1.03% |
| Amazon Pay | 43 | 0.89% |
| BitCoin | 41 | 0.84% |
| SEPA | 40 | 0.82% |
| Paddle | 39 | 0.80% |
Shipping Carriers Distribution
Omniva leads with 43.3% among AI-verified physical stores (3,662 stores) , followed by DPD (29.6%) and DHL (6.9%) .
Base: 5,200 AI-verified physical stores with detectable shipping carriers (32.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 3662 | 43.32% |
| DPD | 2505 | 29.63% |
| DHL | 580 | 6.86% |
| UPS | 459 | 5.43% |
| Posti | 455 | 5.38% |
| FedEx | 247 | 2.92% |
| GLS | 134 | 1.59% |
| TNT | 109 | 1.29% |
| USPS | 89 | 1.05% |
| Hermes | 52 | 0.62% |
| Schenker | 41 | 0.48% |
| Speedy | 33 | 0.39% |
| Royal Mail | 32 | 0.38% |
| Почта России | 28 | 0.33% |
| DSV | 28 | 0.33% |
Store Launch Timeline
Over the past 12 months, 3,057 new stores were launched in Estonia , with the highest activity in 2025-12 (213 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
213 stores launched
305 stores launched
372 stores launched
320 stores launched
307 stores launched
269 stores launched
196 stores launched
266 stores launched
239 stores launched
252 stores launched
218 stores launched
100 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 213 | 6.97% |
| 2025-11 | 305 | 9.98% |
| 2025-10 | 372 | 12.17% |
| 2025-09 | 320 | 10.47% |
| 2025-08 | 307 | 10.04% |
| 2025-07 | 269 | 8.80% |
| 2025-06 | 196 | 6.41% |
| 2025-05 | 266 | 8.70% |
| 2025-04 | 239 | 7.82% |
| 2025-03 | 252 | 8.24% |
| 2025-02 | 218 | 7.13% |
| 2025-01 | 100 | 3.27% |
Active Stores by Launch Year
Currently, 15,745 active stores in Estonia are tracked in our database , with the most stores launched in 2025 (3,169 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,169 active stores
1,778 active stores
1,458 active stores
1,105 active stores
1,201 active stores
1,093 active stores
744 active stores
702 active stores
722 active stores
411 active stores
397 active stores
350 active stores
354 active stores
254 active stores
262 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3169 | 20.13% |
| 2024 | 1778 | 11.29% |
| 2023 | 1458 | 9.26% |
| 2022 | 1105 | 7.02% |
| 2021 | 1201 | 7.63% |
| 2020 | 1093 | 6.94% |
| 2019 | 744 | 4.73% |
| 2018 | 702 | 4.46% |
| 2017 | 722 | 4.59% |
| 2016 | 411 | 2.61% |
| 2015 | 397 | 2.52% |
| 2014 | 350 | 2.22% |
| 2013 | 354 | 2.25% |
| 2012 | 254 | 1.61% |
| 2011 | 262 | 1.66% |
| 2010 | 1271 | 8.07% |
| 2009 | 75 | 0.48% |
| 2008 | 77 | 0.49% |
| 2007 | 77 | 0.49% |
| 2006 | 31 | 0.20% |
| 2005 | 30 | 0.19% |
| 2004 | 44 | 0.28% |
| 2003 | 43 | 0.27% |
| 2002 | 42 | 0.27% |
| 2001 | 34 | 0.22% |
| 2000 | 12 | 0.08% |
| 1999 | 6 | 0.04% |
| 1998 | 2 | 0.01% |
| 1996 | 1 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Estonia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify
WooCommerce
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.8k | 100.00% |
| Emails | 11.2k | 70.63% |
| Phones | 6.3k | 39.77% |
| Ecommerce platform | 15.8k | 100.00% |
| Couriers | 5.2k | 32.91% |
| Payment Providers | 2.7k | 17.03% |
| Categories | 11.6k | 73.25% |
| Social Media | 9.8k | 62.15% |
Starter Package
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Maximize Your ROI
Use our detailed Estonia E-commerce Database to:
Gain actionable insights into 15.8k physical stores in Estonia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Estonia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Estonia E-commerce Database?
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Our database covers over 15.8k Estonia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 38.3% among stores with at least one detectable social profile (8,728 stores) , followed by Instagram (32.1%) and YouTube (8.6%) .
Base: 9,819 stores with any detectable social profile (62.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,728 stores
7,335 stores
1,957 stores
1,367 stores
969 stores
962 stores
843 stores
402 stores
204 stores
48 stores
Visual Distribution