Estonia E-commerce Database
Explore 13.6k e-commerce stores in the Estonia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 47.2% of stores with physical delivery (6,356 stores) , followed by Shopify (22.0%) and Custom (19.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,356 stores
2,959 stores
2,662 stores
606 stores
363 stores
242 stores
190 stores
51 stores
26 stores
24 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6356 | 47.15% |
| Shopify | 2959 | 21.95% |
| Custom | 2662 | 19.75% |
| PrestaShop | 606 | 4.50% |
| Magento | 363 | 2.69% |
| OpenCart | 242 | 1.80% |
| Wix eCommerce | 190 | 1.41% |
| Squarespace Commerce | 51 | 0.38% |
| 1C-Bitrix | 26 | 0.19% |
| CS Cart | 24 | 0.18% |
All Stores Distribution
WooCommerce holds 61.5% share of all Estonia e-commerce stores (14,238) , with Shopify at 15.3% and Custom at 11.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
14,238 stores
3,547 stores
2,662 stores
688 stores
489 stores
346 stores
855 stores
218 stores
97 stores
29 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14238 | 61.45% |
| Shopify | 3547 | 15.31% |
| Custom | 2662 | 11.49% |
| PrestaShop | 688 | 2.97% |
| Magento | 489 | 2.11% |
| OpenCart | 346 | 1.49% |
| Wix eCommerce | 855 | 3.69% |
| Squarespace Commerce | 218 | 0.94% |
| 1C-Bitrix | 97 | 0.42% |
| CS Cart | 29 | 0.13% |
Categories Distribution
Health & Beauty leads with 19.3% of all stores (1,984 stores) , followed by Clothing & Accessories (15.8%) and Electronics & Technology (10.0%) .
Top 10 Categories
1,984 stores
1,618 stores
1,026 stores
920 stores
867 stores
675 stores
569 stores
442 stores
434 stores
403 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1984 | 19.32% |
| Clothing & Accessories | 1618 | 15.75% |
| Electronics & Technology | 1026 | 9.99% |
| Home & Garden | 920 | 8.96% |
| Food & Beverages | 867 | 8.44% |
| Vehicles & Parts | 675 | 6.57% |
| Furniture & Home Decor | 569 | 5.54% |
| Sporting Goods & Outdoor Gear | 442 | 4.30% |
| Jewelry & Watches | 434 | 4.23% |
| Tools & Hardware | 403 | 3.92% |
| Gifts & Special Occasions | 304 | 2.96% |
| Arts & Entertainment | 281 | 2.74% |
| Pets & Pet Supplies | 266 | 2.59% |
| Business & Industrial | 247 | 2.41% |
| Toys & Games | 234 | 2.28% |
Payment Providers Distribution
PayPal leads with 22.1% among AI-verified physical stores (959 stores) , followed by MasterCard (18.7%) and Stripe Connect (11.5%) .
Base: 2,398 AI-verified physical stores with detectable payment providers (17.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
959 stores
815 stores
499 stores
493 stores
423 stores
329 stores
280 stores
154 stores
122 stores
75 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 959 | 22.05% |
| MasterCard | 815 | 18.74% |
| Stripe Connect | 499 | 11.47% |
| Apple Pay | 493 | 11.34% |
| Google Pay | 423 | 9.73% |
| American Express | 329 | 7.56% |
| VISA | 280 | 6.44% |
| Klarna | 154 | 3.54% |
| Bolt | 122 | 2.81% |
| JCB | 75 | 1.72% |
| Svea | 46 | 1.06% |
| BitCoin | 43 | 0.99% |
| Paddle | 41 | 0.94% |
| SEPA | 38 | 0.87% |
| Bancontact | 32 | 0.74% |
Shipping Carriers Distribution
Omniva leads with 41.5% among AI-verified physical stores (2,852 stores) , followed by DPD (29.1%) and DHL (7.5%) .
Base: 4,187 AI-verified physical stores with detectable shipping carriers (30.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 2852 | 41.53% |
| DPD | 2000 | 29.12% |
| DHL | 515 | 7.50% |
| UPS | 415 | 6.04% |
| Posti | 370 | 5.39% |
| FedEx | 235 | 3.42% |
| GLS | 117 | 1.70% |
| TNT | 107 | 1.56% |
| USPS | 90 | 1.31% |
| Hermes | 46 | 0.67% |
| Royal Mail | 29 | 0.42% |
| Schenker | 24 | 0.35% |
| Почта России | 23 | 0.33% |
| Speedy | 23 | 0.33% |
| Correos | 22 | 0.32% |
Store Launch Timeline
Over the past 12 months, 2,612 new stores were launched in Estonia , with the highest activity in 2025-11 (270 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
270 stores launched
298 stores launched
270 stores launched
260 stores launched
229 stores launched
174 stores launched
227 stores launched
201 stores launched
222 stores launched
184 stores launched
204 stores launched
73 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 270 | 10.34% |
| 2025-10 | 298 | 11.41% |
| 2025-09 | 270 | 10.34% |
| 2025-08 | 260 | 9.95% |
| 2025-07 | 229 | 8.77% |
| 2025-06 | 174 | 6.66% |
| 2025-05 | 227 | 8.69% |
| 2025-04 | 201 | 7.70% |
| 2025-03 | 222 | 8.50% |
| 2025-02 | 184 | 7.04% |
| 2025-01 | 204 | 7.81% |
| 2024-12 | 73 | 2.79% |
Active Stores by Launch Year
Currently, 13,539 active stores in Estonia are tracked in our database , with the most stores launched in 2025 (2,544 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,544 active stores
1,556 active stores
1,249 active stores
989 active stores
1,055 active stores
959 active stores
689 active stores
627 active stores
620 active stores
370 active stores
351 active stores
307 active stores
319 active stores
226 active stores
243 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2544 | 18.79% |
| 2024 | 1556 | 11.49% |
| 2023 | 1249 | 9.23% |
| 2022 | 989 | 7.30% |
| 2021 | 1055 | 7.79% |
| 2020 | 959 | 7.08% |
| 2019 | 689 | 5.09% |
| 2018 | 627 | 4.63% |
| 2017 | 620 | 4.58% |
| 2016 | 370 | 2.73% |
| 2015 | 351 | 2.59% |
| 2014 | 307 | 2.27% |
| 2013 | 319 | 2.36% |
| 2012 | 226 | 1.67% |
| 2011 | 243 | 1.79% |
| 2010 | 1004 | 7.42% |
| 2009 | 75 | 0.55% |
| 2008 | 65 | 0.48% |
| 2007 | 73 | 0.54% |
| 2006 | 30 | 0.22% |
| 2005 | 24 | 0.18% |
| 2004 | 42 | 0.31% |
| 2003 | 36 | 0.27% |
| 2002 | 32 | 0.24% |
| 2001 | 33 | 0.24% |
| 2000 | 11 | 0.08% |
| 1999 | 6 | 0.04% |
| 1998 | 3 | 0.02% |
| 1997 | 1 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Estonia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify
Shopify — Clothing & Accessories
Shopify — Electronics & Technology
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.6k | 100.00% |
| Emails | 9.3k | 68.20% |
| Phones | 5.3k | 38.92% |
| Ecommerce platform | 13.6k | 100.00% |
| Couriers | 4.2k | 30.78% |
| Payment Providers | 2.4k | 17.63% |
| Categories | 10.7k | 78.35% |
| Social Media | 8.2k | 60.12% |
Starter Package
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Maximize Your ROI
Use our detailed Estonia E-commerce Database to:
Gain actionable insights into 13.6k physical stores in Estonia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Estonia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Estonia E-commerce Database?
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Our database covers over 13.6k Estonia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 37.6% among stores with at least one detectable social profile (7,183 stores) , followed by Instagram (31.8%) and YouTube (8.7%) .
Base: 8,179 stores with any detectable social profile (60.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,183 stores
6,071 stores
1,661 stores
1,156 stores
854 stores
792 stores
788 stores
350 stores
190 stores
41 stores
Visual Distribution