Estonia E-commerce Database
Explore 13.9k verified e-commerce stores in the Estonia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 22.2k with e-commerce signals. 13.9k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 53.7% of stores with physical delivery (7,410 stores) , followed by Shopify (20.5%) and Custom (14.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,410 stores
2,832 stores
1,932 stores
613 stores
420 stores
284 stores
185 stores
62 stores
29 stores
26 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7410 | 53.72% |
| Shopify | 2832 | 20.53% |
| Custom | 1932 | 14.01% |
| PrestaShop | 613 | 4.44% |
| Magento | 420 | 3.05% |
| OpenCart | 284 | 2.06% |
| Wix eCommerce | 185 | 1.34% |
| Squarespace Commerce | 62 | 0.45% |
| 1C-Bitrix | 29 | 0.21% |
| nopCommerce | 26 | 0.19% |
All Stores Distribution
WooCommerce holds 65.0% share of all Estonia e-commerce stores (14,217) , with Shopify at 13.8% and Custom at 8.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
14,217 stores
3,027 stores
1,932 stores
641 stores
469 stores
334 stores
832 stores
296 stores
91 stores
27 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14217 | 65.02% |
| Shopify | 3027 | 13.84% |
| Custom | 1932 | 8.84% |
| PrestaShop | 641 | 2.93% |
| Magento | 469 | 2.14% |
| OpenCart | 334 | 1.53% |
| Wix eCommerce | 832 | 3.80% |
| Squarespace Commerce | 296 | 1.35% |
| 1C-Bitrix | 91 | 0.42% |
| nopCommerce | 27 | 0.12% |
Categories Distribution
Health & Beauty leads with 20.3% of all stores (2,106 stores) , followed by Clothing & Accessories (15.9%) and Electronics & Technology (9.3%) .
Base: 10,364 AI-verified stores with physical delivery and detected product categories (74.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,106 stores
1,649 stores
965 stores
944 stores
879 stores
583 stores
518 stores
468 stores
456 stores
425 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2106 | 20.32% |
| Clothing & Accessories | 1649 | 15.91% |
| Electronics & Technology | 965 | 9.31% |
| Food & Beverages | 944 | 9.11% |
| Home & Garden | 879 | 8.48% |
| Furniture & Home Decor | 583 | 5.63% |
| Vehicles & Parts | 518 | 5.00% |
| Sporting Goods & Outdoor Gear | 468 | 4.52% |
| Jewelry & Watches | 456 | 4.40% |
| Tools & Hardware | 425 | 4.10% |
| Gifts & Special Occasions | 342 | 3.30% |
| Arts & Entertainment | 284 | 2.74% |
| Pets & Pet Supplies | 272 | 2.62% |
| Business & Industrial | 249 | 2.40% |
| Toys & Games | 224 | 2.16% |
Payment Providers Distribution
PayPal leads with 22.1% among AI-verified physical stores (991 stores) , followed by MasterCard (17.8%) and Apple Pay (12.5%) .
Base: 2,419 AI-verified physical stores with detectable payment providers (17.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
991 stores
800 stores
561 stores
514 stores
490 stores
298 stores
272 stores
174 stores
133 stores
68 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 991 | 22.07% |
| MasterCard | 800 | 17.82% |
| Apple Pay | 561 | 12.49% |
| Stripe Connect | 514 | 11.45% |
| Google Pay | 490 | 10.91% |
| American Express | 298 | 6.64% |
| VISA | 272 | 6.06% |
| Klarna | 174 | 3.88% |
| Bolt | 133 | 2.96% |
| JCB | 68 | 1.51% |
| SEPA | 46 | 1.02% |
| BitCoin | 41 | 0.91% |
| Svea | 35 | 0.78% |
| Amazon Pay | 34 | 0.76% |
| Bancontact | 33 | 0.73% |
Shipping Carriers Distribution
Omniva leads with 42.9% among AI-verified physical stores (3,322 stores) , followed by DPD (30.0%) and DHL (7.1%) .
Base: 4,737 AI-verified physical stores with detectable shipping carriers (34.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 3322 | 42.86% |
| DPD | 2328 | 30.04% |
| DHL | 553 | 7.14% |
| UPS | 446 | 5.75% |
| Posti | 365 | 4.71% |
| FedEx | 227 | 2.93% |
| GLS | 120 | 1.55% |
| TNT | 94 | 1.21% |
| USPS | 92 | 1.19% |
| Hermes | 52 | 0.67% |
| Speedy | 33 | 0.43% |
| Royal Mail | 32 | 0.41% |
| Schenker | 32 | 0.41% |
| PostNord | 27 | 0.35% |
| Matkahuolto | 27 | 0.35% |
Store Launch Timeline
Over the past 12 months, 2,545 new stores were launched in Estonia , with the highest activity in 2026-02 (237 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
237 stores launched
265 stores launched
226 stores launched
262 stores launched
253 stores launched
220 stores launched
237 stores launched
171 stores launched
155 stores launched
181 stores launched
166 stores launched
172 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 237 | 9.31% |
| 2026-01 | 265 | 10.41% |
| 2025-12 | 226 | 8.88% |
| 2025-11 | 262 | 10.29% |
| 2025-10 | 253 | 9.94% |
| 2025-09 | 220 | 8.64% |
| 2025-08 | 237 | 9.31% |
| 2025-07 | 171 | 6.72% |
| 2025-06 | 155 | 6.09% |
| 2025-05 | 181 | 7.11% |
| 2025-04 | 166 | 6.52% |
| 2025-03 | 172 | 6.76% |
Active Stores by Launch Year
Currently, 13,893 active stores in Estonia are tracked in our database , with the most stores launched in 2026 (505 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
505 active stores
2,383 active stores
1,520 active stores
1,279 active stores
942 active stores
1,044 active stores
970 active stores
641 active stores
620 active stores
656 active stores
350 active stores
368 active stores
311 active stores
315 active stores
223 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 505 | 3.63% |
| 2025 | 2383 | 17.15% |
| 2024 | 1520 | 10.94% |
| 2023 | 1279 | 9.21% |
| 2022 | 942 | 6.78% |
| 2021 | 1044 | 7.51% |
| 2020 | 970 | 6.98% |
| 2019 | 641 | 4.61% |
| 2018 | 620 | 4.46% |
| 2017 | 656 | 4.72% |
| 2016 | 350 | 2.52% |
| 2015 | 368 | 2.65% |
| 2014 | 311 | 2.24% |
| 2013 | 315 | 2.27% |
| 2012 | 223 | 1.61% |
| 2011 | 238 | 1.71% |
| 2010 | 1131 | 8.14% |
| 2009 | 66 | 0.48% |
| 2008 | 55 | 0.40% |
| 2007 | 64 | 0.46% |
| 2006 | 27 | 0.19% |
| 2005 | 25 | 0.18% |
| 2004 | 37 | 0.27% |
| 2003 | 41 | 0.30% |
| 2002 | 35 | 0.25% |
| 2001 | 29 | 0.21% |
| 2000 | 10 | 0.07% |
| 1999 | 5 | 0.04% |
| 1998 | 2 | 0.01% |
| 1997 | 1 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
Shopify - Health & Beauty
Shopify - Clothing & Accessories
WooCommerce
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.9k | 100.00% |
| Emails | 9.6k | 68.78% |
| Phones | 5.5k | 39.67% |
| Ecommerce platform | 13.9k | 100.00% |
| Couriers | 4.7k | 33.98% |
| Payment Providers | 2.4k | 17.35% |
| Categories | 10.8k | 77.42% |
| Social Media | 8.8k | 63.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Estonia e-commerce landscape:
Analyze 13.9k verified e-commerce stores in Estonia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Estonia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Estonia e-commerce intelligence?
-
We track 13.9k verified Estonia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.3% among stores with at least one detectable social profile (7,938 stores) , followed by Instagram (32.1%) and YouTube (8.7%) .
Base: 8,819 stores with any detectable social profile (63.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,938 stores
6,654 stores
1,807 stores
1,270 stores
904 stores
840 stores
747 stores
351 stores
194 stores
35 stores
Visual Distribution