Estonia E-commerce Database
Explore 14.2k verified e-commerce stores in the Estonia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 22.8k with e-commerce signals. 14.2k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 52.5% of stores with physical delivery (7,294 stores) , followed by Shopify (20.1%) and Custom (13.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,294 stores
2,789 stores
1,850 stores
587 stores
406 stores
388 stores
248 stores
177 stores
96 stores
54 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7294 | 52.52% |
| Shopify | 2789 | 20.08% |
| Custom | 1850 | 13.32% |
| PrestaShop | 587 | 4.23% |
| Magento | 406 | 2.92% |
| ShopRoller | 388 | 2.79% |
| OpenCart | 248 | 1.79% |
| Wix eCommerce | 177 | 1.27% |
| VirtueMart | 96 | 0.69% |
| Squarespace Commerce | 54 | 0.39% |
All Stores Distribution
WooCommerce holds 64.0% share of all Estonia e-commerce stores (14,050) , with Shopify at 13.9% and Custom at 8.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
14,050 stores
3,049 stores
1,850 stores
621 stores
456 stores
404 stores
299 stores
816 stores
126 stores
290 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 14050 | 63.98% |
| Shopify | 3049 | 13.88% |
| Custom | 1850 | 8.42% |
| PrestaShop | 621 | 2.83% |
| Magento | 456 | 2.08% |
| ShopRoller | 404 | 1.84% |
| OpenCart | 299 | 1.36% |
| Wix eCommerce | 816 | 3.72% |
| VirtueMart | 126 | 0.57% |
| Squarespace Commerce | 290 | 1.32% |
Categories Distribution
Health & Beauty leads with 19.2% of all stores (2,097 stores) , followed by Clothing & Accessories (13.5%) and Home & Garden (10.6%) .
Base: 10,941 AI-verified stores with physical delivery and detected product categories (76.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,097 stores
1,475 stores
1,159 stores
1,071 stores
807 stores
778 stores
578 stores
566 stores
407 stores
396 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2097 | 19.17% |
| Clothing & Accessories | 1475 | 13.48% |
| Home & Garden | 1159 | 10.59% |
| Food & Beverages | 1071 | 9.79% |
| Sporting Goods & Outdoor Gear | 807 | 7.38% |
| Electronics & Technology | 778 | 7.11% |
| Tools & Hardware | 578 | 5.28% |
| Vehicles & Parts | 566 | 5.17% |
| Toys & Games | 407 | 3.72% |
| Business & Industrial | 396 | 3.62% |
| Furniture & Home Decor | 383 | 3.50% |
| Arts & Entertainment | 380 | 3.47% |
| Jewelry & Watches | 341 | 3.12% |
| Gifts & Special Occasions | 331 | 3.03% |
| Books & Media | 172 | 1.57% |
Payment Providers Distribution
PayPal leads with 21.9% among AI-verified physical stores (814 stores) , followed by MasterCard (18.7%) and Stripe Connect (12.0%) .
Base: 2,121 AI-verified physical stores with detectable payment providers (14.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
814 stores
695 stores
448 stores
441 stores
399 stores
248 stores
212 stores
124 stores
120 stores
70 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 814 | 21.86% |
| MasterCard | 695 | 18.67% |
| Stripe Connect | 448 | 12.03% |
| Apple Pay | 441 | 11.85% |
| Google Pay | 399 | 10.72% |
| VISA | 248 | 6.66% |
| American Express | 212 | 5.69% |
| Klarna | 124 | 3.33% |
| Bolt | 120 | 3.22% |
| JCB | 70 | 1.88% |
| Svea | 38 | 1.02% |
| BitCoin | 37 | 0.99% |
| SEPA | 35 | 0.94% |
| Bancontact | 24 | 0.64% |
| PayU | 18 | 0.48% |
Shipping Carriers Distribution
Omniva leads with 43.9% among AI-verified physical stores (3,199 stores) , followed by DPD (30.5%) and DHL (6.5%) .
Base: 4,519 AI-verified physical stores with detectable shipping carriers (31.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 3199 | 43.91% |
| DPD | 2223 | 30.51% |
| DHL | 473 | 6.49% |
| UPS | 413 | 5.67% |
| Posti | 368 | 5.05% |
| FedEx | 179 | 2.46% |
| GLS | 110 | 1.51% |
| TNT | 86 | 1.18% |
| USPS | 57 | 0.78% |
| Hermes | 47 | 0.65% |
| Schenker | 31 | 0.43% |
| Royal Mail | 28 | 0.38% |
| Почта России | 25 | 0.34% |
| Speedy | 23 | 0.32% |
| Matkahuolto | 23 | 0.32% |
Store Launch Timeline
Over the past 12 months, 2,441 new stores were launched in Estonia , with the highest activity in 2026-03 (271 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
271 stores launched
251 stores launched
242 stores launched
204 stores launched
230 stores launched
228 stores launched
198 stores launched
218 stores launched
171 stores launched
178 stores launched
178 stores launched
72 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 271 | 11.10% |
| 2026-02 | 251 | 10.28% |
| 2026-01 | 242 | 9.91% |
| 2025-12 | 204 | 8.36% |
| 2025-11 | 230 | 9.42% |
| 2025-10 | 228 | 9.34% |
| 2025-09 | 198 | 8.11% |
| 2025-08 | 218 | 8.93% |
| 2025-07 | 171 | 7.01% |
| 2025-06 | 178 | 7.29% |
| 2025-05 | 178 | 7.29% |
| 2025-04 | 72 | 2.95% |
Active Stores by Launch Year
Currently, 14,180 active stores in Estonia are tracked in our database , with the most stores launched in 2026 (764 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
764 active stores
2,231 active stores
1,505 active stores
1,265 active stores
983 active stores
1,068 active stores
986 active stores
668 active stores
638 active stores
668 active stores
362 active stores
370 active stores
326 active stores
325 active stores
228 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 764 | 5.39% |
| 2025 | 2231 | 15.73% |
| 2024 | 1505 | 10.61% |
| 2023 | 1265 | 8.92% |
| 2022 | 983 | 6.93% |
| 2021 | 1068 | 7.53% |
| 2020 | 986 | 6.95% |
| 2019 | 668 | 4.71% |
| 2018 | 638 | 4.50% |
| 2017 | 668 | 4.71% |
| 2016 | 362 | 2.55% |
| 2015 | 370 | 2.61% |
| 2014 | 326 | 2.30% |
| 2013 | 325 | 2.29% |
| 2012 | 228 | 1.61% |
| 2011 | 243 | 1.71% |
| 2010 | 1146 | 8.08% |
| 2009 | 62 | 0.44% |
| 2008 | 60 | 0.42% |
| 2007 | 66 | 0.47% |
| 2006 | 26 | 0.18% |
| 2005 | 30 | 0.21% |
| 2004 | 36 | 0.25% |
| 2003 | 43 | 0.30% |
| 2002 | 34 | 0.24% |
| 2001 | 26 | 0.18% |
| 2000 | 12 | 0.08% |
| 1999 | 6 | 0.04% |
| 1998 | 2 | 0.01% |
| 1997 | 1 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Custom
Custom
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Gifts & Special Occasions
WooCommerce
WooCommerce - Food & Beverages
PrestaShop - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.2k | 100.00% |
| Emails | 9.3k | 65.61% |
| Phones | 5.6k | 39.52% |
| Ecommerce platform | 14.2k | 100.00% |
| Couriers | 4.5k | 31.77% |
| Payment Providers | 2.1k | 14.91% |
| Categories | 11.3k | 79.59% |
| Social Media | 8.8k | 61.85% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Estonia e-commerce landscape:
Analyze 14.2k verified e-commerce stores in Estonia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Estonia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Estonia e-commerce intelligence?
-
We track 14.2k verified Estonia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.7% among stores with at least one detectable social profile (7,923 stores) , followed by Instagram (32.4%) and YouTube (8.5%) .
Base: 8,797 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,923 stores
6,642 stores
1,747 stores
1,258 stores
849 stores
802 stores
702 stores
339 stores
174 stores
33 stores
Visual Distribution