Estonia E-commerce Database
Explore 12.6k e-commerce stores in the Estonia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 46.8% of stores with physical delivery (5,847 stores) , followed by Custom (22.5%) and Shopify (19.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,847 stores
2,809 stores
2,491 stores
521 stores
330 stores
239 stores
170 stores
47 stores
26 stores
24 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5847 | 46.76% |
| Custom | 2809 | 22.46% |
| Shopify | 2491 | 19.92% |
| PrestaShop | 521 | 4.17% |
| Magento | 330 | 2.64% |
| OpenCart | 239 | 1.91% |
| Wix eCommerce | 170 | 1.36% |
| Squarespace Commerce | 47 | 0.38% |
| 1C-Bitrix | 26 | 0.21% |
| CS Cart | 24 | 0.19% |
All Stores Distribution
WooCommerce holds 60.4% share of all Estonia e-commerce stores (13,304) , with Custom at 12.8% and Shopify at 14.9% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
13,304 stores
2,809 stores
3,284 stores
604 stores
471 stores
346 stores
831 stores
231 stores
108 stores
28 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 13304 | 60.43% |
| Custom | 2809 | 12.76% |
| Shopify | 3284 | 14.92% |
| PrestaShop | 604 | 2.74% |
| Magento | 471 | 2.14% |
| OpenCart | 346 | 1.57% |
| Wix eCommerce | 831 | 3.77% |
| Squarespace Commerce | 231 | 1.05% |
| 1C-Bitrix | 108 | 0.49% |
| CS Cart | 28 | 0.13% |
Categories Distribution
Health & Beauty leads with 19.2% of all stores (1,883 stores) , followed by Clothing & Accessories (15.4%) and Electronics & Technology (10.2%) .
Top 10 Categories
1,883 stores
1,511 stores
1,005 stores
875 stores
835 stores
641 stores
573 stores
424 stores
409 stores
388 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1883 | 19.20% |
| Clothing & Accessories | 1511 | 15.41% |
| Electronics & Technology | 1005 | 10.25% |
| Home & Garden | 875 | 8.92% |
| Food & Beverages | 835 | 8.51% |
| Vehicles & Parts | 641 | 6.54% |
| Furniture & Home Decor | 573 | 5.84% |
| Sporting Goods & Outdoor Gear | 424 | 4.32% |
| Jewelry & Watches | 409 | 4.17% |
| Tools & Hardware | 388 | 3.96% |
| Gifts & Special Occasions | 285 | 2.91% |
| Arts & Entertainment | 260 | 2.65% |
| Pets & Pet Supplies | 253 | 2.58% |
| Business & Industrial | 240 | 2.45% |
| Toys & Games | 226 | 2.30% |
Payment Providers Distribution
PayPal leads with 22.1% among AI-verified physical stores (868 stores) , followed by MasterCard (19.6%) and Stripe Connect (11.3%) .
Base: 2,190 AI-verified physical stores with detectable payment providers (17.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
868 stores
769 stores
444 stores
421 stores
356 stores
311 stores
262 stores
129 stores
110 stores
67 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 868 | 22.11% |
| MasterCard | 769 | 19.59% |
| Stripe Connect | 444 | 11.31% |
| Apple Pay | 421 | 10.72% |
| Google Pay | 356 | 9.07% |
| American Express | 311 | 7.92% |
| VISA | 262 | 6.67% |
| Klarna | 129 | 3.29% |
| Bolt | 110 | 2.80% |
| JCB | 67 | 1.71% |
| Svea | 48 | 1.22% |
| Paddle | 40 | 1.02% |
| BitCoin | 38 | 0.97% |
| SEPA | 35 | 0.89% |
| Amazon Pay | 28 | 0.71% |
Shipping Carriers Distribution
Omniva leads with 41.6% among AI-verified physical stores (2,640 stores) , followed by DPD (29.4%) and DHL (7.3%) .
Base: 3,879 AI-verified physical stores with detectable shipping carriers (30.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 2640 | 41.65% |
| DPD | 1861 | 29.36% |
| DHL | 460 | 7.26% |
| UPS | 375 | 5.92% |
| Posti | 335 | 5.28% |
| FedEx | 200 | 3.16% |
| GLS | 108 | 1.70% |
| TNT | 103 | 1.62% |
| USPS | 82 | 1.29% |
| Hermes | 49 | 0.77% |
| Royal Mail | 29 | 0.46% |
| Почта России | 28 | 0.44% |
| Deutsche Post | 25 | 0.39% |
| PostNord | 22 | 0.35% |
| Speedy | 22 | 0.35% |
Store Launch Timeline
Over the past 12 months, 2,275 new stores were launched in Estonia , with the highest activity in 2025-10 (295 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
295 stores launched
268 stores launched
245 stores launched
218 stores launched
159 stores launched
186 stores launched
156 stores launched
192 stores launched
157 stores launched
181 stores launched
142 stores launched
76 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 295 | 12.97% |
| 2025-09 | 268 | 11.78% |
| 2025-08 | 245 | 10.77% |
| 2025-07 | 218 | 9.58% |
| 2025-06 | 159 | 6.99% |
| 2025-05 | 186 | 8.18% |
| 2025-04 | 156 | 6.86% |
| 2025-03 | 192 | 8.44% |
| 2025-02 | 157 | 6.90% |
| 2025-01 | 181 | 7.96% |
| 2024-12 | 142 | 6.24% |
| 2024-11 | 76 | 3.34% |
Active Stores by Launch Year
Currently, 12,547 active stores in Estonia are tracked in our database , with the most stores launched in 2025 (2,066 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,066 active stores
1,437 active stores
1,193 active stores
931 active stores
1,021 active stores
900 active stores
654 active stores
602 active stores
584 active stores
363 active stores
349 active stores
300 active stores
298 active stores
218 active stores
229 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2066 | 16.47% |
| 2024 | 1437 | 11.45% |
| 2023 | 1193 | 9.51% |
| 2022 | 931 | 7.42% |
| 2021 | 1021 | 8.14% |
| 2020 | 900 | 7.17% |
| 2019 | 654 | 5.21% |
| 2018 | 602 | 4.80% |
| 2017 | 584 | 4.65% |
| 2016 | 363 | 2.89% |
| 2015 | 349 | 2.78% |
| 2014 | 300 | 2.39% |
| 2013 | 298 | 2.38% |
| 2012 | 218 | 1.74% |
| 2011 | 229 | 1.83% |
| 2010 | 978 | 7.79% |
| 2009 | 73 | 0.58% |
| 2008 | 63 | 0.50% |
| 2007 | 75 | 0.60% |
| 2006 | 29 | 0.23% |
| 2005 | 26 | 0.21% |
| 2004 | 38 | 0.30% |
| 2003 | 33 | 0.26% |
| 2002 | 33 | 0.26% |
| 2001 | 32 | 0.26% |
| 2000 | 11 | 0.09% |
| 1999 | 6 | 0.05% |
| 1998 | 3 | 0.02% |
| 1997 | 2 | 0.02% |
Featured Stores
Discover the strongest performers and newest entrants in Estonia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Gifts & Special Occasions
Shopify — Pets & Pet Supplies
Custom — Electronics & Technology
Shopify — Vehicles & Parts
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.6k | 100.00% |
| Emails | 8.9k | 70.30% |
| Phones | 5.1k | 40.75% |
| Ecommerce platform | 12.6k | 100.00% |
| Couriers | 3.9k | 30.76% |
| Payment Providers | 2.2k | 17.37% |
| Categories | 10.2k | 80.85% |
| Social Media | 7.3k | 57.85% |
Starter Package
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Maximize Your ROI
Use our detailed Estonia E-commerce Database to:
Gain actionable insights into 12.6k physical stores in Estonia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Estonia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Estonia E-commerce Database?
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Our database covers over 12.6k Estonia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 37.2% among stores with at least one detectable social profile (6,339 stores) , followed by Instagram (32.1%) and YouTube (8.6%) .
Base: 7,295 stores with any detectable social profile (57.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,339 stores
5,467 stores
1,467 stores
995 stores
759 stores
706 stores
705 stores
365 stores
180 stores
39 stores
Visual Distribution