Omniva Shipping Carrier Usage Database

Explore 10.8k verified e-commerce stores shipping with Omniva. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 11.6k domains. 10.8k verified as active stores with physical delivery.

· · Next full refresh: April 2026

10.8k verified active stores out of 11.6k detected · 93.5% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 50.7% of stores with physical delivery (5,466 stores) , followed by Custom (19.0%) and Shopify (14.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

5,466 stores

Custom 19.0%

2,048 stores

Shopify 14.5%

1,569 stores

788 stores

448 stores

178 stores

168 stores

25 stores

23 stores

20 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Omniva
Platform Stores with Physical Delivery Percentage
WooCommerce 5466 50.65%
Custom 2048 18.98%
Shopify 1569 14.54%
PrestaShop 788 7.30%
OpenCart 448 4.15%
Magento 178 1.65%
Wix eCommerce 168 1.56%
Shoptet 25 0.23%
Upgates 23 0.21%
nopCommerce 20 0.19%
Squarespace Commerce 17 0.16%
CS Cart 17 0.16%
1C-Bitrix 12 0.11%
Drupal Commerce 6 0.06%
IdoSell Shop 6 0.06%

Categories Distribution

Health & Beauty leads with 40.7% of all stores (3,072 stores) , followed by Clothing & Accessories (17.0%) and Electronics & Technology (7.4%) .

Base: 7,549 AI-verified stores with physical delivery and detected product categories (69.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 40.7%

3,072 stores

Clothing & Accessories 17.0%

1,280 stores

Electronics & Technology 7.4%

558 stores

Food & Beverages 6.4%

486 stores

Home & Garden 5.5%

413 stores

Sporting Goods & Outdoor Gear 3.6%

274 stores

Jewelry & Watches 3.4%

257 stores

Vehicles & Parts 3.4%

253 stores

Pets & Pet Supplies 2.2%

166 stores

Tools & Hardware 2.1%

159 stores

Visual Distribution

Distribution of top 10 Omniva store categories (March 2026)
Distribution of categories in Omniva e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3072 40.69%
Clothing & Accessories 1280 16.96%
Electronics & Technology 558 7.39%
Food & Beverages 486 6.44%
Home & Garden 413 5.47%
Sporting Goods & Outdoor Gear 274 3.63%
Jewelry & Watches 257 3.40%
Vehicles & Parts 253 3.35%
Pets & Pet Supplies 166 2.20%
Tools & Hardware 159 2.11%
Toys & Games 152 2.01%
Arts & Entertainment 132 1.75%
Furniture & Home Decor 128 1.70%
Gifts & Special Occasions 116 1.54%
Baby & Toddler 103 1.36%

Payment Providers Distribution

MasterCard leads with 20.2% among AI-verified physical stores (1,206 stores) , followed by PayPal (20.2%) and Apple Pay (12.9%) .

Base: 3,637 AI-verified physical stores with detectable payment providers (31.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,206 stores

PayPal 20.2%

1,204 stores

770 stores

744 stores

VISA 11.6%

693 stores

667 stores

226 stores

114 stores

Bolt 1.5%

90 stores

SEPA 1.4%

84 stores

Visual Distribution

Distribution of top 10 Omniva payment providers (March 2026)
Distribution of payment providers in Omniva e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1206 20.23%
PayPal 1204 20.20%
Apple Pay 770 12.92%
Stripe Connect 744 12.48%
VISA 693 11.63%
Google Pay 667 11.19%
American Express 226 3.79%
Klarna 114 1.91%
Bolt 90 1.51%
SEPA 84 1.41%
Mada 42 0.70%
WebMoney 32 0.54%
JCB 30 0.50%
BitCoin 30 0.50%
Bancontact 29 0.49%

Store Launch Timeline

Over the past 12 months, 1,432 new stores were launched in Omniva , with the highest activity in 2026-02 (157 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 11.0%

157 stores launched

2026-01 9.0%

129 stores launched

2025-12 6.7%

96 stores launched

2025-11 10.2%

146 stores launched

2025-10 10.1%

145 stores launched

2025-09 7.3%

105 stores launched

2025-08 7.1%

102 stores launched

2025-07 8.3%

119 stores launched

2025-06 6.4%

92 stores launched

2025-05 7.4%

106 stores launched

2025-04 8.5%

122 stores launched

2025-03 7.9%

113 stores launched

Monthly Trend

Monthly store launches in Omniva (March 2026)
Monthly store launches in Omniva over the past 12 months
Month Stores Launched Percentage
2026-02 157 10.96%
2026-01 129 9.01%
2025-12 96 6.70%
2025-11 146 10.20%
2025-10 145 10.13%
2025-09 105 7.33%
2025-08 102 7.12%
2025-07 119 8.31%
2025-06 92 6.42%
2025-05 106 7.40%
2025-04 122 8.52%
2025-03 113 7.89%

Active Stores by Launch Year

Currently, 10,830 active stores in Omniva are tracked in our database , with the most stores launched in 2026 (286 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.6%

286 active stores

2025 13.1%

1,419 active stores

2024 10.8%

1,175 active stores

2023 8.8%

953 active stores

2022 7.2%

778 active stores

2021 9.8%

1,064 active stores

2020 8.5%

925 active stores

2019 5.6%

602 active stores

2018 4.7%

509 active stores

2017 4.8%

521 active stores

2016 3.4%

364 active stores

2015 2.8%

302 active stores

2014 2.2%

236 active stores

2013 2.3%

248 active stores

2012 1.9%

207 active stores

Distribution by Launch Year

Active stores in Omniva by original launch year (March 2026)
Active stores in Omniva by launch year
Launch Year Active Stores Percentage
2026 286 2.64%
2025 1419 13.10%
2024 1175 10.85%
2023 953 8.80%
2022 778 7.18%
2021 1064 9.82%
2020 925 8.54%
2019 602 5.56%
2018 509 4.70%
2017 521 4.81%
2016 364 3.36%
2015 302 2.79%
2014 236 2.18%
2013 248 2.29%
2012 207 1.91%
2011 194 1.79%
2010 426 3.93%
2009 133 1.23%
2008 125 1.15%
2007 112 1.03%
2006 42 0.39%
2005 31 0.29%
2004 27 0.25%
2003 47 0.43%
2002 41 0.38%
2001 33 0.30%
2000 17 0.16%
1999 7 0.06%
1998 6 0.06%

Social Media Usage

Facebook leads with 41.1% among stores with at least one detectable social profile (7,596 stores) , followed by Instagram (34.4%) and YouTube (7.1%) .

Base: 8,704 stores with any detectable social profile (75.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.1%

7,596 stores

Instagram 34.4%

6,366 stores

YouTube 7.1%

1,316 stores

TikTok 6.5%

1,205 stores

Pinterest 3.3%

614 stores

LinkedIn 2.9%

535 stores

Twitter 2.6%

483 stores

X 1.0%

190 stores

WhatsApp 0.9%

174 stores

Vimeo 0.1%

21 stores

Visual Distribution

Distribution of social media platforms in Omniva (March 2026)
Distribution of social media platforms in Omniva e-commerce stores
Social Platform Store Count Market Share
Facebook 7596 41.06%
Instagram 6366 34.41%
YouTube 1316 7.11%
TikTok 1205 6.51%
Pinterest 614 3.32%
LinkedIn 535 2.89%
Twitter 483 2.61%
X 190 1.03%
WhatsApp 174 0.94%
Vimeo 21 0.11%

Geographic Distribution

Lithuania leads with 37.3% (4,002 AI-verified stores) , followed by Estonia (30.9%) and Latvia (27.0%) .

Base: 10,737 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,002 AI-verified stores

Estonia 30.9%

3,322 AI-verified stores

Latvia 27.0%

2,899 AI-verified stores

67 AI-verified stores

61 AI-verified stores

52 AI-verified stores

48 AI-verified stores

44 AI-verified stores

40 AI-verified stores

36 AI-verified stores

Visual Distribution

Geographic distribution of stores using Omniva (March 2026)
Geographic distribution of stores using Omniva
Country AI-Verified Store Count Market Share
Lithuania 4002 37.27%
Estonia 3322 30.94%
Latvia 2899 27.00%
Finland 67 0.62%
Czechia 61 0.57%
Germany 52 0.48%
United Kingdom 48 0.45%
Poland 44 0.41%
United States 40 0.37%
Slovakia 36 0.34%
Russia 30 0.28%
Ireland 24 0.22%
Sweden 21 0.20%
Romania 19 0.18%
France 17 0.16%
Spain 15 0.14%
Netherlands 15 0.14%
Italy 10 0.09%
Hungary 8 0.07%
Denmark 7 0.07%

Data Coverage

Field Rows count Coverage
Website 11.6k 100.00%
Emails 9.8k 84.39%
Phones 5.8k 50.14%
Ecommerce platform 11.5k 99.23%
Couriers 11.6k 100.00%
Payment Providers 3.6k 31.38%
Categories 7.9k 67.89%
Social Media 8.7k 75.09%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Omniva e-commerce landscape:

Analyze 10.8k verified e-commerce stores on Omniva - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Omniva e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Omniva e-commerce intelligence?

We track 10.8k verified Omniva e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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