Omniva Shipping Carrier Usage Database

Explore 10.2k e-commerce stores shipping with Omniva. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 49.5% of stores with physical delivery (5,022 stores) , followed by Custom (23.1%) and Shopify (13.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

5,022 stores

Custom 23.1%

2,347 stores

Shopify 13.4%

1,365 stores

621 stores

333 stores

178 stores

143 stores

27 stores

21 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Omniva
Platform Stores with Physical Delivery Percentage
WooCommerce 5022 49.46%
Custom 2347 23.12%
Shopify 1365 13.44%
PrestaShop 621 6.12%
OpenCart 333 3.28%
Magento 178 1.75%
Wix eCommerce 143 1.41%
1C-Bitrix 27 0.27%
Wikinggruppen 21 0.21%
Shoptet 21 0.21%
CS Cart 21 0.21%
Upgates 20 0.20%
nopCommerce 15 0.15%
Squarespace Commerce 12 0.12%
Drupal Commerce 7 0.07%

All Stores Distribution

WooCommerce holds 52.9% share of all Omniva e-commerce stores (6,004) , with Custom at 20.7% and Shopify at 12.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

6,004 stores

Custom 20.7%

2,347 stores

Shopify 12.6%

1,435 stores

646 stores

359 stores

203 stores

197 stores

35 stores

21 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Omniva
Platform Total Stores Percentage
WooCommerce 6004 52.87%
Custom 2347 20.67%
Shopify 1435 12.64%
PrestaShop 646 5.69%
OpenCart 359 3.16%
Magento 203 1.79%
Wix eCommerce 197 1.73%
1C-Bitrix 35 0.31%
Wikinggruppen 21 0.18%
Shoptet 22 0.19%
CS Cart 23 0.20%
Upgates 20 0.18%
nopCommerce 19 0.17%
Squarespace Commerce 18 0.16%
Drupal Commerce 8 0.07%

Categories Distribution

Health & Beauty leads with 42.3% of all stores (3,087 stores) , followed by Clothing & Accessories (17.2%) and Electronics & Technology (7.4%) .

Top 10 Categories

Health & Beauty 42.3%

3,087 stores

Clothing & Accessories 17.2%

1,259 stores

Electronics & Technology 7.4%

540 stores

Food & Beverages 6.1%

445 stores

Home & Garden 5.2%

377 stores

Sporting Goods & Outdoor Gear 3.5%

257 stores

Jewelry & Watches 3.5%

254 stores

Vehicles & Parts 3.1%

229 stores

Tools & Hardware 2.0%

149 stores

Toys & Games 1.9%

138 stores

Visual Distribution

Distribution of top 10 Omniva store categories (November 2025)
Distribution of categories in Omniva e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3087 42.28%
Clothing & Accessories 1259 17.24%
Electronics & Technology 540 7.40%
Food & Beverages 445 6.09%
Home & Garden 377 5.16%
Sporting Goods & Outdoor Gear 257 3.52%
Jewelry & Watches 254 3.48%
Vehicles & Parts 229 3.14%
Tools & Hardware 149 2.04%
Toys & Games 138 1.89%
Pets & Pet Supplies 133 1.82%
Furniture & Home Decor 119 1.63%
Arts & Entertainment 116 1.59%
Gifts & Special Occasions 103 1.41%
Baby & Toddler 96 1.31%

Payment Providers Distribution

MasterCard leads with 22.1% among AI-verified physical stores (1,140 stores) , followed by PayPal (20.5%) and VISA (13.1%) .

Base: 3,540 AI-verified physical stores with detectable payment providers (30.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,140 stores

PayPal 20.5%

1,056 stores

VISA 13.1%

678 stores

625 stores

570 stores

483 stores

219 stores

88 stores

SEPA 1.5%

75 stores

Bolt 1.3%

68 stores

Visual Distribution

Distribution of top 10 Omniva payment providers (November 2025)
Distribution of payment providers in Omniva e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1140 22.08%
PayPal 1056 20.45%
VISA 678 13.13%
Stripe Connect 625 12.11%
Apple Pay 570 11.04%
Google Pay 483 9.36%
American Express 219 4.24%
Klarna 88 1.70%
SEPA 75 1.45%
Bolt 68 1.32%
Mada 43 0.83%
Adyen 31 0.60%
Paddle 31 0.60%
JCB 29 0.56%
Bancontact 27 0.52%

Store Launch Timeline

Over the past 12 months, 1,469 new stores were launched in Omniva , with the highest activity in 2025-10 (140 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.5%

140 stores launched

2025-09 8.4%

124 stores launched

2025-08 7.8%

115 stores launched

2025-07 7.9%

116 stores launched

2025-06 8.6%

127 stores launched

2025-05 7.6%

111 stores launched

2025-04 8.8%

130 stores launched

2025-03 10.1%

149 stores launched

2025-02 9.9%

145 stores launched

2025-01 9.6%

141 stores launched

2024-12 7.7%

113 stores launched

2024-11 3.9%

58 stores launched

Monthly Trend

Monthly store launches in Omniva (November 2025)
Monthly store launches in Omniva over the past 12 months
Month Stores Launched Percentage
2025-10 140 9.53%
2025-09 124 8.44%
2025-08 115 7.83%
2025-07 116 7.90%
2025-06 127 8.65%
2025-05 111 7.56%
2025-04 130 8.85%
2025-03 149 10.14%
2025-02 145 9.87%
2025-01 141 9.60%
2024-12 113 7.69%
2024-11 58 3.95%

Active Stores by Launch Year

Currently, 10,190 active stores in Omniva are tracked in our database , with the most stores launched in 2025 (1,301 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.8%

1,301 active stores

2024 11.7%

1,196 active stores

2023 9.2%

933 active stores

2022 7.3%

747 active stores

2021 10.0%

1,015 active stores

2020 9.3%

944 active stores

2019 5.6%

568 active stores

2018 4.9%

501 active stores

2017 4.8%

490 active stores

2016 3.5%

353 active stores

2015 2.7%

280 active stores

2014 2.3%

233 active stores

2013 2.4%

246 active stores

2012 2.0%

200 active stores

2011 1.8%

186 active stores

Distribution by Launch Year

Active stores in Omniva by original launch year (November 2025)
Active stores in Omniva by launch year
Launch Year Active Stores Percentage
2025 1301 12.77%
2024 1196 11.74%
2023 933 9.16%
2022 747 7.33%
2021 1015 9.96%
2020 944 9.26%
2019 568 5.57%
2018 501 4.92%
2017 490 4.81%
2016 353 3.46%
2015 280 2.75%
2014 233 2.29%
2013 246 2.41%
2012 200 1.96%
2011 186 1.83%
2010 396 3.89%
2009 123 1.21%
2008 107 1.05%
2007 111 1.09%
2006 48 0.47%
2005 31 0.30%
2004 34 0.33%
2003 48 0.47%
2002 44 0.43%
2001 24 0.24%
2000 16 0.16%
1999 10 0.10%
1998 5 0.05%

Social Media Usage

Facebook leads with 41.3% among stores with at least one detectable social profile (6,961 stores) , followed by Instagram (34.6%) and YouTube (7.0%) .

Base: 8,468 stores with any detectable social profile (72.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.3%

6,961 stores

Instagram 34.6%

5,825 stores

YouTube 7.0%

1,188 stores

TikTok 6.1%

1,030 stores

Pinterest 3.5%

586 stores

LinkedIn 2.8%

477 stores

Twitter 2.5%

413 stores

X 1.2%

196 stores

WhatsApp 0.9%

156 stores

Vimeo 0.1%

22 stores

Visual Distribution

Distribution of social media platforms in Omniva (November 2025)
Distribution of social media platforms in Omniva e-commerce stores
Social Platform Store Count Market Share
Facebook 6961 41.30%
Instagram 5825 34.56%
YouTube 1188 7.05%
TikTok 1030 6.11%
Pinterest 586 3.48%
LinkedIn 477 2.83%
Twitter 413 2.45%
X 196 1.16%
WhatsApp 156 0.93%
Vimeo 22 0.13%

Geographic Distribution

Lithuania leads with 42.1% (4,208 AI-verified stores) , followed by Latvia (27.1%) and Estonia (26.4%) .

Base: 9,986 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,208 AI-verified stores

Latvia 27.1%

2,708 AI-verified stores

Estonia 26.4%

2,640 AI-verified stores

56 AI-verified stores

53 AI-verified stores

41 AI-verified stores

40 AI-verified stores

37 AI-verified stores

34 AI-verified stores

30 AI-verified stores

Visual Distribution

Geographic distribution of stores using Omniva (November 2025)
Geographic distribution of stores using Omniva
Country AI-Verified Store Count Market Share
Lithuania 4208 42.14%
Latvia 2708 27.12%
Estonia 2640 26.44%
Finland 56 0.56%
Czechia 53 0.53%
United States 41 0.41%
Germany 40 0.40%
Russia 37 0.37%
United Kingdom 34 0.34%
Slovakia 30 0.30%
Poland 27 0.27%
Ireland 17 0.17%
Sweden 17 0.17%
Netherlands 15 0.15%
France 15 0.15%
India 12 0.12%
Spain 10 0.10%
Italy 9 0.09%
Romania 9 0.09%
Hungary 8 0.08%

Dataset Coverage

Field Rows count Coverage
Website 11.7k 100.00%
Emails 9.8k 84.29%
Phones 6.0k 51.26%
Ecommerce platform 11.4k 97.81%
Couriers 11.7k 100.00%
Payment Providers 3.5k 30.33%
Categories 8.1k 69.51%
Social Media 8.5k 72.56%

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Frequently Asked Questions

What data is included in the Omniva E-commerce Database?

Our database covers over 10.2k Omniva physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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