Omniva Shipping Carrier Usage Database

Explore 10.3k verified e-commerce stores shipping with Omniva. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 11.2k domains. 10.3k verified as active stores with physical delivery.

· · Next full refresh: May 2026

10.3k verified active stores out of 11.2k detected · 92.2% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 55.5% of stores with physical delivery (5,620 stores) , followed by Custom (22.6%) and PrestaShop (7.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

5,620 stores

Custom 22.6%

2,287 stores

784 stores

419 stores

335 stores

187 stores

154 stores

106 stores

69 stores

39 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Omniva
Platform Stores with Physical Delivery Percentage
WooCommerce 5620 55.48%
Custom 2287 22.58%
PrestaShop 784 7.74%
OpenCart 419 4.14%
Shopify 335 3.31%
Magento 187 1.85%
Wix eCommerce 154 1.52%
ShopRoller 106 1.05%
EcomCart 69 0.68%
VirtueMart 39 0.38%
Shopiteka 37 0.37%
Smoolis, OpenCart 27 0.27%
Shoptet 25 0.25%
Upgates 23 0.23%
nopCommerce 18 0.18%

Categories Distribution

Health & Beauty leads with 20.5% of all stores (1,667 stores) , followed by Clothing & Accessories (15.3%) and Home & Garden (12.7%) .

Base: 8,150 AI-verified stores with physical delivery and detected product categories (79.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.5%

1,667 stores

Clothing & Accessories 15.3%

1,245 stores

Home & Garden 12.7%

1,036 stores

Food & Beverages 9.3%

755 stores

Electronics & Technology 5.8%

476 stores

Sporting Goods & Outdoor Gear 5.8%

476 stores

Jewelry & Watches 4.6%

378 stores

Arts & Entertainment 4.3%

351 stores

Toys & Games 4.0%

328 stores

Vehicles & Parts 3.7%

302 stores

Visual Distribution

Distribution of top 10 Omniva store categories (April 2026)
Distribution of categories in Omniva e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1667 20.45%
Clothing & Accessories 1245 15.28%
Home & Garden 1036 12.71%
Food & Beverages 755 9.26%
Electronics & Technology 476 5.84%
Sporting Goods & Outdoor Gear 476 5.84%
Jewelry & Watches 378 4.64%
Arts & Entertainment 351 4.31%
Toys & Games 328 4.02%
Vehicles & Parts 302 3.71%
Tools & Hardware 277 3.40%
Gifts & Special Occasions 264 3.24%
Business & Industrial 208 2.55%
Pets & Pet Supplies 204 2.50%
Furniture & Home Decor 183 2.25%

Payment Providers Distribution

PayPal leads with 20.7% among AI-verified physical stores (1,061 stores) , followed by MasterCard (20.6%) and Stripe Connect (12.2%) .

Base: 3,332 AI-verified physical stores with detectable payment providers (29.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.7%

1,061 stores

1,054 stores

627 stores

624 stores

VISA 12.1%

617 stores

579 stores

161 stores

Bolt 1.6%

83 stores

73 stores

SEPA 1.4%

73 stores

Visual Distribution

Distribution of top 10 Omniva payment providers (April 2026)
Distribution of payment providers in Omniva e-commerce stores
Payment Provider Store Count Market Share
PayPal 1061 20.72%
MasterCard 1054 20.59%
Stripe Connect 627 12.25%
Apple Pay 624 12.19%
VISA 617 12.05%
Google Pay 579 11.31%
American Express 161 3.14%
Bolt 83 1.62%
Klarna 73 1.43%
SEPA 73 1.43%
Mada 42 0.82%
JCB 36 0.70%
WebMoney 33 0.64%
BitCoin 31 0.61%
PayU 26 0.51%

Store Launch Timeline

Over the past 12 months, 1,230 new stores were launched in Omniva , with the highest activity in 2026-03 (94 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 7.6%

94 stores launched

2026-02 9.8%

121 stores launched

2026-01 11.3%

139 stores launched

2025-12 6.3%

77 stores launched

2025-11 10.8%

133 stores launched

2025-10 11.4%

140 stores launched

2025-09 8.0%

99 stores launched

2025-08 8.9%

109 stores launched

2025-07 8.0%

99 stores launched

2025-06 6.4%

79 stores launched

2025-05 7.8%

96 stores launched

2025-04 3.6%

44 stores launched

Monthly Trend

Monthly store launches in Omniva (April 2026)
Monthly store launches in Omniva over the past 12 months
Month Stores Launched Percentage
2026-03 94 7.64%
2026-02 121 9.84%
2026-01 139 11.30%
2025-12 77 6.26%
2025-11 133 10.81%
2025-10 140 11.38%
2025-09 99 8.05%
2025-08 109 8.86%
2025-07 99 8.05%
2025-06 79 6.42%
2025-05 96 7.80%
2025-04 44 3.58%

Active Stores by Launch Year

Currently, 10,289 active stores in Omniva are tracked in our database , with the most stores launched in 2026 (355 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.5%

355 active stores

2025 12.4%

1,271 active stores

2024 10.0%

1,024 active stores

2023 8.6%

881 active stores

2022 7.2%

736 active stores

2021 9.8%

1,012 active stores

2020 8.8%

903 active stores

2019 5.7%

587 active stores

2018 4.7%

485 active stores

2017 5.2%

530 active stores

2016 3.5%

355 active stores

2015 2.9%

297 active stores

2014 2.2%

224 active stores

2013 2.3%

236 active stores

2012 2.0%

210 active stores

Distribution by Launch Year

Active stores in Omniva by original launch year (April 2026)
Active stores in Omniva by launch year
Launch Year Active Stores Percentage
2026 355 3.45%
2025 1271 12.35%
2024 1024 9.95%
2023 881 8.56%
2022 736 7.15%
2021 1012 9.84%
2020 903 8.78%
2019 587 5.71%
2018 485 4.71%
2017 530 5.15%
2016 355 3.45%
2015 297 2.89%
2014 224 2.18%
2013 236 2.29%
2012 210 2.04%
2011 186 1.81%
2010 437 4.25%
2009 115 1.12%
2008 108 1.05%
2007 104 1.01%
2006 48 0.47%
2005 22 0.21%
2004 24 0.23%
2003 45 0.44%
2002 33 0.32%
2001 34 0.33%
2000 17 0.17%
1999 6 0.06%
1998 4 0.04%

Social Media Usage

Facebook leads with 42.1% among stores with at least one detectable social profile (7,142 stores) , followed by Instagram (34.1%) and YouTube (7.0%) .

Base: 8,241 stores with any detectable social profile (73.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 42.1%

7,142 stores

Instagram 34.1%

5,793 stores

YouTube 7.0%

1,184 stores

TikTok 5.5%

939 stores

Pinterest 3.3%

553 stores

LinkedIn 3.2%

539 stores

Twitter 2.6%

442 stores

X 1.2%

196 stores

WhatsApp 1.0%

164 stores

Vimeo 0.1%

22 stores

Visual Distribution

Distribution of social media platforms in Omniva (April 2026)
Distribution of social media platforms in Omniva e-commerce stores
Social Platform Store Count Market Share
Facebook 7142 42.08%
Instagram 5793 34.13%
YouTube 1184 6.98%
TikTok 939 5.53%
Pinterest 553 3.26%
LinkedIn 539 3.18%
Twitter 442 2.60%
X 196 1.15%
WhatsApp 164 0.97%
Vimeo 22 0.13%

Geographic Distribution

Lithuania leads with 36.2% (3,681 AI-verified stores) , followed by Estonia (31.4%) and Latvia (28.2%) .

Base: 10,182 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,681 AI-verified stores

Estonia 31.4%

3,199 AI-verified stores

Latvia 28.2%

2,870 AI-verified stores

59 AI-verified stores

55 AI-verified stores

48 AI-verified stores

39 AI-verified stores

36 AI-verified stores

29 AI-verified stores

27 AI-verified stores

Visual Distribution

Geographic distribution of stores using Omniva (April 2026)
Geographic distribution of stores using Omniva
Country AI-Verified Store Count Market Share
Lithuania 3681 36.15%
Estonia 3199 31.42%
Latvia 2870 28.19%
Poland 59 0.58%
Finland 55 0.54%
Czechia 48 0.47%
Germany 39 0.38%
United States 36 0.35%
Romania 29 0.28%
Russia 27 0.27%
United Kingdom 27 0.27%
Slovakia 27 0.27%
Sweden 16 0.16%
France 15 0.15%
Ireland 12 0.12%
Italy 12 0.12%
Netherlands 10 0.10%
Spain 9 0.09%
Hungary 6 0.06%
Denmark 5 0.05%

Data Coverage

Field Rows count Coverage
Website 11.2k 100.00%
Emails 9.0k 80.60%
Phones 5.7k 51.01%
Ecommerce platform 11.0k 98.44%
Couriers 11.2k 100.00%
Payment Providers 3.3k 29.83%
Categories 8.6k 77.38%
Social Media 8.2k 73.78%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Omniva e-commerce landscape:

Analyze 10.3k verified e-commerce stores on Omniva - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Omniva e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Omniva e-commerce intelligence?

We track 10.3k verified Omniva e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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