Omniva Shipping Carrier Usage Database

Explore 11.6k e-commerce stores shipping with Omniva. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 54.1% of stores with physical delivery (6,231 stores) , followed by Custom (17.9%) and Shopify (14.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

6,231 stores

Custom 17.9%

2,058 stores

Shopify 14.0%

1,615 stores

682 stores

375 stores

214 stores

177 stores

37 stores

24 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Omniva
Platform Stores with Physical Delivery Percentage
WooCommerce 6231 54.10%
Custom 2058 17.87%
Shopify 1615 14.02%
PrestaShop 682 5.92%
OpenCart 375 3.26%
Magento 214 1.86%
Wix eCommerce 177 1.54%
1C-Bitrix 37 0.32%
Wikinggruppen 24 0.21%
Upgates 23 0.20%
Shoptet 23 0.20%
CS Cart 19 0.16%
nopCommerce 18 0.16%
Squarespace Commerce 14 0.12%
Drupal Commerce 7 0.06%

All Stores Distribution

WooCommerce holds 55.0% share of all Omniva e-commerce stores (6,521) , with Custom at 17.4% and Shopify at 13.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

6,521 stores

Custom 17.4%

2,058 stores

Shopify 13.6%

1,616 stores

685 stores

376 stores

215 stores

209 stores

43 stores

24 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Omniva
Platform Total Stores Percentage
WooCommerce 6521 54.98%
Custom 2058 17.35%
Shopify 1616 13.63%
PrestaShop 685 5.78%
OpenCart 376 3.17%
Magento 215 1.81%
Wix eCommerce 209 1.76%
1C-Bitrix 43 0.36%
Wikinggruppen 24 0.20%
Upgates 23 0.19%
Shoptet 23 0.19%
CS Cart 20 0.17%
nopCommerce 19 0.16%
Squarespace Commerce 20 0.17%
Drupal Commerce 8 0.07%

Categories Distribution

Health & Beauty leads with 41.9% of all stores (3,350 stores) , followed by Clothing & Accessories (16.8%) and Electronics & Technology (7.3%) .

Top 10 Categories

Health & Beauty 41.9%

3,350 stores

Clothing & Accessories 16.8%

1,339 stores

Electronics & Technology 7.3%

587 stores

Food & Beverages 6.3%

505 stores

Home & Garden 5.4%

429 stores

Sporting Goods & Outdoor Gear 3.6%

288 stores

Jewelry & Watches 3.4%

272 stores

Vehicles & Parts 3.1%

247 stores

Tools & Hardware 2.0%

163 stores

Toys & Games 2.0%

162 stores

Visual Distribution

Distribution of top 10 Omniva store categories (January 2026)
Distribution of categories in Omniva e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3350 41.92%
Clothing & Accessories 1339 16.75%
Electronics & Technology 587 7.34%
Food & Beverages 505 6.32%
Home & Garden 429 5.37%
Sporting Goods & Outdoor Gear 288 3.60%
Jewelry & Watches 272 3.40%
Vehicles & Parts 247 3.09%
Tools & Hardware 163 2.04%
Toys & Games 162 2.03%
Arts & Entertainment 149 1.86%
Pets & Pet Supplies 149 1.86%
Furniture & Home Decor 133 1.66%
Gifts & Special Occasions 120 1.50%
Baby & Toddler 99 1.24%

Payment Providers Distribution

MasterCard leads with 21.2% among AI-verified physical stores (1,296 stores) , followed by PayPal (20.0%) and Stripe Connect (12.7%) .

Base: 3,865 AI-verified physical stores with detectable payment providers (31.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,296 stores

PayPal 20.0%

1,226 stores

776 stores

VISA 12.4%

759 stores

733 stores

627 stores

251 stores

107 stores

SEPA 1.4%

88 stores

Bolt 1.4%

87 stores

Visual Distribution

Distribution of top 10 Omniva payment providers (January 2026)
Distribution of payment providers in Omniva e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1296 21.15%
PayPal 1226 20.01%
Stripe Connect 776 12.67%
VISA 759 12.39%
Apple Pay 733 11.96%
Google Pay 627 10.23%
American Express 251 4.10%
Klarna 107 1.75%
SEPA 88 1.44%
Bolt 87 1.42%
Mada 49 0.80%
Adyen 35 0.57%
Paddle 34 0.55%
JCB 32 0.52%
Bancontact 27 0.44%

Store Launch Timeline

Over the past 12 months, 1,657 new stores were launched in Omniva , with the highest activity in 2025-12 (98 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 5.9%

98 stores launched

2025-11 10.8%

179 stores launched

2025-10 10.5%

174 stores launched

2025-09 7.7%

127 stores launched

2025-08 7.7%

128 stores launched

2025-07 9.0%

149 stores launched

2025-06 8.6%

142 stores launched

2025-05 7.4%

123 stores launched

2025-04 8.9%

147 stores launched

2025-03 9.8%

163 stores launched

2025-02 10.1%

168 stores launched

2025-01 3.6%

59 stores launched

Monthly Trend

Monthly store launches in Omniva (January 2026)
Monthly store launches in Omniva over the past 12 months
Month Stores Launched Percentage
2025-12 98 5.91%
2025-11 179 10.80%
2025-10 174 10.50%
2025-09 127 7.66%
2025-08 128 7.72%
2025-07 149 8.99%
2025-06 142 8.57%
2025-05 123 7.42%
2025-04 147 8.87%
2025-03 163 9.84%
2025-02 168 10.14%
2025-01 59 3.56%

Active Stores by Launch Year

Currently, 11,564 active stores in Omniva are tracked in our database , with the most stores launched in 2025 (1,743 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.1%

1,743 active stores

2024 11.5%

1,327 active stores

2023 9.0%

1,046 active stores

2022 7.2%

829 active stores

2021 9.7%

1,116 active stores

2020 8.9%

1,033 active stores

2019 5.6%

646 active stores

2018 4.8%

559 active stores

2017 4.7%

545 active stores

2016 3.3%

377 active stores

2015 2.7%

313 active stores

2014 2.2%

255 active stores

2013 2.3%

265 active stores

2012 1.8%

206 active stores

2011 1.7%

196 active stores

Distribution by Launch Year

Active stores in Omniva by original launch year (January 2026)
Active stores in Omniva by launch year
Launch Year Active Stores Percentage
2025 1743 15.07%
2024 1327 11.48%
2023 1046 9.05%
2022 829 7.17%
2021 1116 9.65%
2020 1033 8.93%
2019 646 5.59%
2018 559 4.83%
2017 545 4.71%
2016 377 3.26%
2015 313 2.71%
2014 255 2.21%
2013 265 2.29%
2012 206 1.78%
2011 196 1.69%
2010 490 4.24%
2009 130 1.12%
2008 115 0.99%
2007 112 0.97%
2006 46 0.40%
2005 33 0.29%
2004 30 0.26%
2003 47 0.41%
2002 41 0.35%
2001 32 0.28%
2000 16 0.14%
1999 10 0.09%
1998 6 0.05%

Social Media Usage

Facebook leads with 41.2% among stores with at least one detectable social profile (8,204 stores) , followed by Instagram (34.4%) and YouTube (7.3%) .

Base: 9,132 stores with any detectable social profile (75.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.2%

8,204 stores

Instagram 34.4%

6,840 stores

YouTube 7.3%

1,460 stores

TikTok 6.2%

1,240 stores

Pinterest 3.3%

658 stores

LinkedIn 2.9%

577 stores

Twitter 2.6%

511 stores

X 1.1%

228 stores

WhatsApp 0.8%

158 stores

Vimeo 0.1%

27 stores

Visual Distribution

Distribution of social media platforms in Omniva (January 2026)
Distribution of social media platforms in Omniva e-commerce stores
Social Platform Store Count Market Share
Facebook 8204 41.22%
Instagram 6840 34.37%
YouTube 1460 7.34%
TikTok 1240 6.23%
Pinterest 658 3.31%
LinkedIn 577 2.90%
Twitter 511 2.57%
X 228 1.15%
WhatsApp 158 0.79%
Vimeo 27 0.14%

Geographic Distribution

Lithuania leads with 37.7% (4,266 AI-verified stores) , followed by Estonia (32.4%) and Latvia (25.8%) .

Base: 11,313 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,266 AI-verified stores

Estonia 32.4%

3,662 AI-verified stores

Latvia 25.8%

2,917 AI-verified stores

61 AI-verified stores

55 AI-verified stores

47 AI-verified stores

42 AI-verified stores

42 AI-verified stores

35 AI-verified stores

33 AI-verified stores

Visual Distribution

Geographic distribution of stores using Omniva (January 2026)
Geographic distribution of stores using Omniva
Country AI-Verified Store Count Market Share
Lithuania 4266 37.71%
Estonia 3662 32.37%
Latvia 2917 25.78%
Finland 61 0.54%
Czechia 55 0.49%
Germany 47 0.42%
United Kingdom 42 0.37%
United States 42 0.37%
Poland 35 0.31%
Slovakia 33 0.29%
Russia 27 0.24%
Sweden 22 0.19%
Ireland 21 0.19%
Netherlands 18 0.16%
France 16 0.14%
Romania 12 0.11%
Spain 10 0.09%
Denmark 9 0.08%
Italy 9 0.08%
Hungary 9 0.08%

Dataset Coverage

Field Rows count Coverage
Website 12.1k 100.00%
Emails 10.4k 85.51%
Phones 6.0k 49.58%
Ecommerce platform 11.9k 98.26%
Couriers 12.1k 100.00%
Payment Providers 3.9k 31.86%
Categories 8.4k 69.25%
Social Media 9.1k 75.28%

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Frequently Asked Questions

What data is included in the Omniva E-commerce Database?

Our database covers over 11.6k Omniva physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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