Online Stores Shipping with Omniva
Explore 18.1k verified e-commerce stores with Omniva detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 20.9k domains. 18.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
18.1k verified active stores out of 20.9k detected · 86.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 45.0% of stores with physical delivery (8,164 stores) , followed by Shopify (20.4%) and Custom (17.2%) .
Base: 18,125 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,164 stores
3,696 stores
3,113 stores
1,060 stores
910 stores
302 stores
177 stores
136 stores
73 stores
71 stores
Visual Distribution
8,164 stores
3,696 stores
3,113 stores
1,060 stores
910 stores
302 stores
177 stores
136 stores
73 stores
71 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 8164 | 45.04% |
| Shopify | 3696 | 20.39% |
| Custom | 3113 | 17.18% |
| PrestaShop | 1060 | 5.85% |
| OpenCart | 910 | 5.02% |
| Magento | 302 | 1.67% |
| Wix eCommerce | 177 | 0.98% |
| ShopRoller | 136 | 0.75% |
| Eshoprent | 73 | 0.40% |
| EcomCart, OpenCart | 71 | 0.39% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 45.3% share of detected Omniva e-commerce signals (9,454) , with Shopify at 18.5% and Custom at 15.1% (October 2026) .
Base: 20,885 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
9,454 websites
3,855 websites
3,163 websites
1,095 websites
938 websites
321 websites
262 websites
136 websites
75 websites
78 websites
Visual Distribution
9,454 websites
3,855 websites
3,163 websites
1,095 websites
938 websites
321 websites
262 websites
136 websites
75 websites
78 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 9454 | 45.27% |
| Shopify | 3855 | 18.46% |
| Custom | 3163 | 15.14% |
| PrestaShop | 1095 | 5.24% |
| OpenCart | 938 | 4.49% |
| Magento | 321 | 1.54% |
| Wix eCommerce | 262 | 1.25% |
| ShopRoller | 136 | 0.65% |
| Eshoprent | 75 | 0.36% |
| EcomCart, OpenCart | 78 | 0.37% |
Categories Distribution
Health & Beauty stores with 18.0% of all stores (3,265 stores) , followed by Clothing & Accessories (13.9%) and Home & Garden (8.8%) .
Base: 18,125 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,265 stores
2,513 stores
1,587 stores
1,219 stores
938 stores
761 stores
739 stores
641 stores
590 stores
559 stores
Visual Distribution
3,265 stores
2,513 stores
1,587 stores
1,219 stores
938 stores
761 stores
739 stores
641 stores
590 stores
559 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3265 | 18.01% |
| Clothing & Accessories | 2513 | 13.86% |
| Home & Garden | 1587 | 8.76% |
| Food & Beverages | 1219 | 6.73% |
| Sporting Goods & Outdoor Gear | 938 | 5.18% |
| Electronics & Technology | 761 | 4.20% |
| Jewelry & Watches | 739 | 4.08% |
| Arts & Entertainment | 641 | 3.54% |
| Toys & Games | 590 | 3.26% |
| Vehicles & Parts | 559 | 3.08% |
Payment Providers Distribution
VISA accounts for 16.2% of displayed detection occurrences (5,835 occurrences) , followed by MasterCard (15.8%) and Apple Pay (11.7%) .
Base: 35,910 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
5,835 occurrences
5,682 occurrences
4,219 occurrences
4,162 occurrences
3,966 occurrences
3,260 occurrences
3,255 occurrences
1,922 occurrences
1,805 occurrences
1,804 occurrences
Visual Distribution
5,835 occurrences
5,682 occurrences
4,219 occurrences
4,162 occurrences
3,966 occurrences
3,260 occurrences
3,255 occurrences
1,922 occurrences
1,805 occurrences
1,804 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 5835 | 16.25% |
| MasterCard | 5682 | 15.82% |
| Apple Pay | 4219 | 11.75% |
| PayPal | 4162 | 11.59% |
| Maksekeskus | 3966 | 11.04% |
| Paysera | 3260 | 9.08% |
| Montonio | 3255 | 9.06% |
| Stripe | 1922 | 5.35% |
| Google Pay | 1805 | 5.03% |
| American Express | 1804 | 5.02% |
Store Launch Timeline
Over the past 12 months, 2,310 new stores were launched in Omniva , with the highest activity in 2026-09 (237 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
237 stores launched
203 stores launched
244 stores launched
178 stores launched
195 stores launched
202 stores launched
191 stores launched
209 stores launched
213 stores launched
167 stores launched
224 stores launched
47 stores launched
Monthly Trend
10.3% of last 12 months
8.8% of last 12 months
10.6% of last 12 months
7.7% of last 12 months
8.4% of last 12 months
8.7% of last 12 months
8.3% of last 12 months
9.0% of last 12 months
9.2% of last 12 months
7.2% of last 12 months
9.7% of last 12 months
2.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 237 | 10.26% |
| 2026-08 | 203 | 8.79% |
| 2026-07 | 244 | 10.56% |
| 2026-06 | 178 | 7.71% |
| 2026-05 | 195 | 8.44% |
| 2026-04 | 202 | 8.74% |
| 2026-03 | 191 | 8.27% |
| 2026-02 | 209 | 9.05% |
| 2026-01 | 213 | 9.22% |
| 2025-12 | 167 | 7.23% |
| 2025-11 | 224 | 9.70% |
| 2025-10 | 47 | 2.03% |
Active Stores by Launch Year
Currently, 18,109 active stores in Omniva are tracked in our database , with the most stores launched in 2026 (1,951 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,951 active stores
2,266 active stores
1,795 active stores
1,637 active stores
1,224 active stores
1,566 active stores
1,331 active stores
886 active stores
786 active stores
833 active stores
524 active stores
413 active stores
359 active stores
400 active stores
281 active stores
Distribution by Launch Year
10.8% of tracked active stores
12.5% of tracked active stores
9.9% of tracked active stores
9.0% of tracked active stores
6.8% of tracked active stores
8.6% of tracked active stores
7.3% of tracked active stores
4.9% of tracked active stores
4.3% of tracked active stores
4.6% of tracked active stores
2.9% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1951 | 10.77% |
| 2025 | 2266 | 12.51% |
| 2024 | 1795 | 9.91% |
| 2023 | 1637 | 9.04% |
| 2022 | 1224 | 6.76% |
| 2021 | 1566 | 8.65% |
| 2020 | 1331 | 7.35% |
| 2019 | 886 | 4.89% |
| 2018 | 786 | 4.34% |
| 2017 | 833 | 4.60% |
| 2016 | 524 | 2.89% |
| 2015 | 413 | 2.28% |
| 2014 | 359 | 1.98% |
| 2013 | 400 | 2.21% |
| 2012 | 281 | 1.55% |
Geographic Distribution
Lithuania stores with 39.3% (7,118 active verified stores) , followed by Estonia (28.0%) and Latvia (25.1%) .
Base: 18,125 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
7,118 active verified stores
5,077 active verified stores
4,547 active verified stores
125 active verified stores
125 active verified stores
120 active verified stores
95 active verified stores
87 active verified stores
72 active verified stores
65 active verified stores
Visual Distribution
7,118 active verified stores
5,077 active verified stores
4,547 active verified stores
125 active verified stores
125 active verified stores
120 active verified stores
95 active verified stores
87 active verified stores
72 active verified stores
65 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Lithuania | 7118 | 39.27% |
| Estonia | 5077 | 28.01% |
| Latvia | 4547 | 25.09% |
| Finland | 125 | 0.69% |
| Poland | 125 | 0.69% |
| Czechia | 120 | 0.66% |
| Germany | 95 | 0.52% |
| United Kingdom | 87 | 0.48% |
| Sweden | 72 | 0.40% |
| France | 65 | 0.36% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Salesforce Commerce Cloud - Health & Beauty
Custom
Custom
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Jewelry & Watches
Custom - Jewelry & Watches
Custom - Gifts & Special Occasions
Custom
WooCommerce - Gifts & Special Occasions
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.9k | 100.00% |
| Emails | 18.5k | 88.51% |
| Phones | 18.3k | 87.66% |
| Ecommerce platform | 19.9k | 95.06% |
| Couriers | 20.9k | 100.00% |
| Payment Providers | 16.9k | 80.81% |
| Categories | 16k | 76.46% |
| Social Media | 15.6k | 74.48% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Omniva e-commerce landscape:
Analyze 18.1k verified e-commerce stores on Omniva - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Omniva e-commerce intelligence?
-
We track 18.1k verified Omniva e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.8% of displayed detection occurrences (12,591 occurrences) , followed by Instagram (35.0%) and TikTok (8.0%) .
Base: 31,656 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,591 occurrences
11,079 occurrences
2,520 occurrences
2,208 occurrences
1,029 occurrences
840 occurrences
733 occurrences
374 occurrences
255 occurrences
27 occurrences
Visual Distribution
12,591 occurrences
11,079 occurrences
2,520 occurrences
2,208 occurrences
1,029 occurrences
840 occurrences
733 occurrences
374 occurrences
255 occurrences
27 occurrences