Omniva Shipping Carrier Usage Database

Explore 11.0k e-commerce stores shipping with Omniva. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 50.8% of stores with physical delivery (5,587 stores) , followed by Custom (21.6%) and Shopify (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

5,587 stores

Custom 21.6%

2,380 stores

Shopify 13.6%

1,494 stores

670 stores

360 stores

196 stores

151 stores

36 stores

25 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Omniva
Platform Stores with Physical Delivery Percentage
WooCommerce 5587 50.80%
Custom 2380 21.64%
Shopify 1494 13.58%
PrestaShop 670 6.09%
OpenCart 360 3.27%
Magento 196 1.78%
Wix eCommerce 151 1.37%
1C-Bitrix 36 0.33%
Wikinggruppen 25 0.23%
Upgates 23 0.21%
Shoptet 22 0.20%
CS Cart 21 0.19%
nopCommerce 15 0.14%
Squarespace Commerce 12 0.11%
Unas 7 0.06%

All Stores Distribution

WooCommerce holds 53.8% share of all Omniva e-commerce stores (6,571) , with Custom at 19.5% and Shopify at 13.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

6,571 stores

Custom 19.5%

2,380 stores

Shopify 13.0%

1,590 stores

693 stores

380 stores

217 stores

205 stores

43 stores

25 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Omniva
Platform Total Stores Percentage
WooCommerce 6571 53.79%
Custom 2380 19.48%
Shopify 1590 13.02%
PrestaShop 693 5.67%
OpenCart 380 3.11%
Magento 217 1.78%
Wix eCommerce 205 1.68%
1C-Bitrix 43 0.35%
Wikinggruppen 25 0.20%
Upgates 23 0.19%
Shoptet 23 0.19%
CS Cart 22 0.18%
nopCommerce 19 0.16%
Squarespace Commerce 18 0.15%
Unas 7 0.06%

Categories Distribution

Health & Beauty leads with 42.4% of all stores (3,297 stores) , followed by Clothing & Accessories (17.1%) and Electronics & Technology (7.5%) .

Top 10 Categories

Health & Beauty 42.4%

3,297 stores

Clothing & Accessories 17.1%

1,333 stores

Electronics & Technology 7.5%

587 stores

Food & Beverages 6.2%

479 stores

Home & Garden 5.3%

410 stores

Sporting Goods & Outdoor Gear 3.5%

276 stores

Jewelry & Watches 3.3%

255 stores

Vehicles & Parts 3.2%

250 stores

Toys & Games 2.0%

157 stores

Tools & Hardware 2.0%

152 stores

Visual Distribution

Distribution of top 10 Omniva store categories (December 2025)
Distribution of categories in Omniva e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3297 42.36%
Clothing & Accessories 1333 17.13%
Electronics & Technology 587 7.54%
Food & Beverages 479 6.15%
Home & Garden 410 5.27%
Sporting Goods & Outdoor Gear 276 3.55%
Jewelry & Watches 255 3.28%
Vehicles & Parts 250 3.21%
Toys & Games 157 2.02%
Tools & Hardware 152 1.95%
Pets & Pet Supplies 148 1.90%
Arts & Entertainment 126 1.62%
Furniture & Home Decor 115 1.48%
Gifts & Special Occasions 102 1.31%
Baby & Toddler 96 1.23%

Payment Providers Distribution

MasterCard leads with 21.5% among AI-verified physical stores (1,252 stores) , followed by PayPal (20.2%) and VISA (12.7%) .

Base: 3,897 AI-verified physical stores with detectable payment providers (31.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,252 stores

PayPal 20.2%

1,180 stores

VISA 12.7%

743 stores

732 stores

667 stores

568 stores

242 stores

99 stores

SEPA 1.4%

82 stores

Bolt 1.4%

81 stores

Visual Distribution

Distribution of top 10 Omniva payment providers (December 2025)
Distribution of payment providers in Omniva e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1252 21.47%
PayPal 1180 20.24%
VISA 743 12.74%
Stripe Connect 732 12.55%
Apple Pay 667 11.44%
Google Pay 568 9.74%
American Express 242 4.15%
Klarna 99 1.70%
SEPA 82 1.41%
Bolt 81 1.39%
Mada 49 0.84%
Paddle 38 0.65%
JCB 36 0.62%
Adyen 35 0.60%
Bancontact 27 0.46%

Store Launch Timeline

Over the past 12 months, 1,618 new stores were launched in Omniva , with the highest activity in 2025-11 (186 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.5%

186 stores launched

2025-10 10.1%

164 stores launched

2025-09 7.8%

126 stores launched

2025-08 7.4%

120 stores launched

2025-07 8.0%

129 stores launched

2025-06 8.8%

143 stores launched

2025-05 7.2%

116 stores launched

2025-04 8.6%

139 stores launched

2025-03 9.3%

150 stores launched

2025-02 10.0%

161 stores launched

2025-01 8.5%

137 stores launched

2024-12 2.9%

47 stores launched

Monthly Trend

Monthly store launches in Omniva (December 2025)
Monthly store launches in Omniva over the past 12 months
Month Stores Launched Percentage
2025-11 186 11.50%
2025-10 164 10.14%
2025-09 126 7.79%
2025-08 120 7.42%
2025-07 129 7.97%
2025-06 143 8.84%
2025-05 116 7.17%
2025-04 139 8.59%
2025-03 150 9.27%
2025-02 161 9.95%
2025-01 137 8.47%
2024-12 47 2.90%

Active Stores by Launch Year

Currently, 11,037 active stores in Omniva are tracked in our database , with the most stores launched in 2025 (1,571 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.2%

1,571 active stores

2024 11.7%

1,287 active stores

2023 9.0%

989 active stores

2022 7.2%

797 active stores

2021 9.8%

1,077 active stores

2020 9.1%

1,004 active stores

2019 5.6%

616 active stores

2018 5.0%

548 active stores

2017 4.9%

545 active stores

2016 3.4%

373 active stores

2015 2.7%

303 active stores

2014 2.2%

248 active stores

2013 2.3%

256 active stores

2012 1.9%

205 active stores

2011 1.7%

189 active stores

Distribution by Launch Year

Active stores in Omniva by original launch year (December 2025)
Active stores in Omniva by launch year
Launch Year Active Stores Percentage
2025 1571 14.23%
2024 1287 11.66%
2023 989 8.96%
2022 797 7.22%
2021 1077 9.76%
2020 1004 9.10%
2019 616 5.58%
2018 548 4.97%
2017 545 4.94%
2016 373 3.38%
2015 303 2.75%
2014 248 2.25%
2013 256 2.32%
2012 205 1.86%
2011 189 1.71%
2010 415 3.76%
2009 127 1.15%
2008 109 0.99%
2007 114 1.03%
2006 46 0.42%
2005 35 0.32%
2004 34 0.31%
2003 46 0.42%
2002 40 0.36%
2001 32 0.29%
2000 16 0.14%
1999 9 0.08%
1998 6 0.05%

Social Media Usage

Facebook leads with 41.3% among stores with at least one detectable social profile (7,793 stores) , followed by Instagram (34.4%) and YouTube (7.1%) .

Base: 9,345 stores with any detectable social profile (74.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.3%

7,793 stores

Instagram 34.4%

6,486 stores

YouTube 7.1%

1,339 stores

TikTok 6.2%

1,170 stores

Pinterest 3.4%

632 stores

LinkedIn 2.9%

542 stores

Twitter 2.6%

491 stores

X 1.1%

210 stores

WhatsApp 0.8%

158 stores

Vimeo 0.1%

27 stores

Visual Distribution

Distribution of social media platforms in Omniva (December 2025)
Distribution of social media platforms in Omniva e-commerce stores
Social Platform Store Count Market Share
Facebook 7793 41.35%
Instagram 6486 34.41%
YouTube 1339 7.10%
TikTok 1170 6.21%
Pinterest 632 3.35%
LinkedIn 542 2.88%
Twitter 491 2.61%
X 210 1.11%
WhatsApp 158 0.84%
Vimeo 27 0.14%

Geographic Distribution

Lithuania leads with 42.1% (4,549 AI-verified stores) , followed by Latvia (27.1%) and Estonia (26.4%) .

Base: 10,798 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

4,549 AI-verified stores

Latvia 27.1%

2,926 AI-verified stores

Estonia 26.4%

2,852 AI-verified stores

58 AI-verified stores

54 AI-verified stores

48 AI-verified stores

41 AI-verified stores

36 AI-verified stores

35 AI-verified stores

35 AI-verified stores

Visual Distribution

Geographic distribution of stores using Omniva (December 2025)
Geographic distribution of stores using Omniva
Country AI-Verified Store Count Market Share
Lithuania 4549 42.13%
Latvia 2926 27.10%
Estonia 2852 26.41%
Finland 58 0.54%
Czechia 54 0.50%
United States 48 0.44%
Germany 41 0.38%
United Kingdom 36 0.33%
Slovakia 35 0.32%
Russia 35 0.32%
Poland 33 0.31%
Ireland 20 0.19%
Sweden 20 0.19%
Netherlands 17 0.16%
France 17 0.16%
India 13 0.12%
Romania 13 0.12%
Italy 11 0.10%
Hungary 10 0.09%
Spain 10 0.09%

Dataset Coverage

Field Rows count Coverage
Website 12.5k 100.00%
Emails 10.6k 84.68%
Phones 6.2k 49.92%
Ecommerce platform 12.3k 98.24%
Couriers 12.5k 100.00%
Payment Providers 3.9k 31.19%
Categories 8.6k 68.94%
Social Media 9.3k 74.78%

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Frequently Asked Questions

What data is included in the Omniva E-commerce Database?

Our database covers over 11.0k Omniva physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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