Lithuania E-commerce Database

Explore 25.1k e-commerce stores in the Lithuania. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 46.9% of stores with physical delivery (11,652 stores) , followed by Shopify (27.0%) and Custom (10.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

11,652 stores

Shopify 27.0%

6,712 stores

Custom 10.1%

2,514 stores

2,336 stores

865 stores

426 stores

268 stores

42 stores

27 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Lithuania
Platform Stores with Physical Delivery Percentage
WooCommerce 11652 46.86%
Shopify 6712 26.99%
Custom 2514 10.11%
PrestaShop 2336 9.39%
OpenCart 865 3.48%
Wix eCommerce 426 1.71%
Magento 268 1.08%
Squarespace Commerce 42 0.17%
nopCommerce 27 0.11%
1C-Bitrix 23 0.09%

All Stores Distribution

WooCommerce holds 55.6% share of all Lithuania e-commerce stores (18,404) , with Shopify at 21.0% and Custom at 7.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

18,404 stores

Shopify 21.0%

6,936 stores

2,514 stores

2,453 stores

1,035 stores

1,150 stores

308 stores

134 stores

27 stores

133 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Lithuania
Platform Total Stores Percentage
WooCommerce 18404 55.61%
Shopify 6936 20.96%
Custom 2514 7.60%
PrestaShop 2453 7.41%
OpenCart 1035 3.13%
Wix eCommerce 1150 3.47%
Magento 308 0.93%
Squarespace Commerce 134 0.40%
nopCommerce 27 0.08%
1C-Bitrix 133 0.40%

Categories Distribution

Health & Beauty leads with 47.8% of all stores (7,302 stores) , followed by Clothing & Accessories (16.6%) and Electronics & Technology (8.1%) .

Top 10 Categories

Health & Beauty 47.8%

7,302 stores

Clothing & Accessories 16.6%

2,534 stores

Electronics & Technology 8.1%

1,241 stores

Food & Beverages 4.7%

716 stores

Vehicles & Parts 4.5%

686 stores

Home & Garden 4.2%

638 stores

Furniture & Home Decor 2.9%

449 stores

Jewelry & Watches 2.8%

425 stores

Sporting Goods & Outdoor Gear 2.7%

407 stores

Arts & Entertainment 1.3%

204 stores

Visual Distribution

Distribution of top 10 Lithuania store categories (January 2026)
Distribution of categories in Lithuania e-commerce stores
Category Number of Stores Percentage
Health & Beauty 7302 47.78%
Clothing & Accessories 2534 16.58%
Electronics & Technology 1241 8.12%
Food & Beverages 716 4.69%
Vehicles & Parts 686 4.49%
Home & Garden 638 4.17%
Furniture & Home Decor 449 2.94%
Jewelry & Watches 425 2.78%
Sporting Goods & Outdoor Gear 407 2.66%
Arts & Entertainment 204 1.33%
Pets & Pet Supplies 174 1.14%
Toys & Games 140 0.92%
Tools & Hardware 134 0.88%
Baby & Toddler 120 0.79%
Business & Industrial 112 0.73%

Payment Providers Distribution

PayPal leads with 24.3% among AI-verified physical stores (1,716 stores) , followed by MasterCard (18.0%) and Stripe Connect (14.1%) .

Base: 4,253 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.3%

1,716 stores

1,270 stores

997 stores

VISA 9.6%

676 stores

572 stores

464 stores

452 stores

Mada 3.7%

262 stores

JCB 2.3%

165 stores

149 stores

Visual Distribution

Distribution of top 10 Lithuania payment providers (January 2026)
Distribution of payment providers in Lithuania e-commerce stores
Payment Provider Store Count Market Share
PayPal 1716 24.27%
MasterCard 1270 17.96%
Stripe Connect 997 14.10%
VISA 676 9.56%
Apple Pay 572 8.09%
Google Pay 464 6.56%
American Express 452 6.39%
Mada 262 3.71%
JCB 165 2.33%
Klarna 149 2.11%
Bolt 113 1.60%
BitCoin 72 1.02%
SEPA 70 0.99%
WebMoney 50 0.71%
Paddle 42 0.59%

Shipping Carriers Distribution

Omniva leads with 39.6% among AI-verified physical stores (4,266 stores) , followed by DPD (32.3%) and UPS (7.7%) .

Base: 7,292 AI-verified physical stores with detectable shipping carriers (29.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Omniva 39.6%

4,266 stores

DPD 32.3%

3,480 stores

UPS 7.7%

825 stores

DHL 7.6%

823 stores

FedEx 4.0%

432 stores

GLS 2.3%

251 stores

TNT 1.8%

195 stores

USPS 1.5%

167 stores

107 stores

76 stores

Visual Distribution

Distribution of top 10 Lithuania shipping carriers (January 2026)
Distribution of shipping carriers in Lithuania e-commerce stores
Shipping Carrier Store Count Market Share
Omniva 4266 39.56%
DPD 3480 32.27%
UPS 825 7.65%
DHL 823 7.63%
FedEx 432 4.01%
GLS 251 2.33%
TNT 195 1.81%
USPS 167 1.55%
Lietuvos Paštas 107 0.99%
Hermes 76 0.70%
China Post 41 0.38%
Royal Mail 39 0.36%
Speedy 29 0.27%
Raben 27 0.25%
JX 25 0.23%

Store Launch Timeline

Over the past 12 months, 5,372 new stores were launched in Lithuania , with the highest activity in 2025-12 (296 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 5.5%

296 stores launched

2025-11 10.8%

579 stores launched

2025-10 10.2%

546 stores launched

2025-09 9.6%

517 stores launched

2025-08 8.3%

447 stores launched

2025-07 8.9%

479 stores launched

2025-06 8.3%

444 stores launched

2025-05 8.8%

471 stores launched

2025-04 7.8%

420 stores launched

2025-03 9.5%

511 stores launched

2025-02 8.6%

462 stores launched

2025-01 3.7%

200 stores launched

Monthly Trend

Monthly store launches in Lithuania (January 2026)
Monthly store launches in Lithuania over the past 12 months
Month Stores Launched Percentage
2025-12 296 5.51%
2025-11 579 10.78%
2025-10 546 10.16%
2025-09 517 9.62%
2025-08 447 8.32%
2025-07 479 8.92%
2025-06 444 8.27%
2025-05 471 8.77%
2025-04 420 7.82%
2025-03 511 9.51%
2025-02 462 8.60%
2025-01 200 3.72%

Active Stores by Launch Year

Currently, 24,766 active stores in Lithuania are tracked in our database , with the most stores launched in 2025 (5,617 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 22.7%

5,617 active stores

2024 12.9%

3,184 active stores

2023 9.3%

2,292 active stores

2022 6.8%

1,672 active stores

2021 8.3%

2,057 active stores

2020 7.6%

1,879 active stores

2019 5.4%

1,341 active stores

2018 4.1%

1,027 active stores

2017 3.7%

920 active stores

2016 2.9%

728 active stores

2015 2.4%

587 active stores

2014 2.0%

503 active stores

2013 2.2%

538 active stores

2012 1.6%

392 active stores

2011 1.5%

375 active stores

Distribution by Launch Year

Active stores in Lithuania by original launch year (January 2026)
Active stores in Lithuania by launch year
Launch Year Active Stores Percentage
2025 5617 22.68%
2024 3184 12.86%
2023 2292 9.25%
2022 1672 6.75%
2021 2057 8.31%
2020 1879 7.59%
2019 1341 5.41%
2018 1027 4.15%
2017 920 3.71%
2016 728 2.94%
2015 587 2.37%
2014 503 2.03%
2013 538 2.17%
2012 392 1.58%
2011 375 1.51%
2010 344 1.39%
2009 300 1.21%
2008 211 0.85%
2007 192 0.78%
2006 95 0.38%
2005 95 0.38%
2004 111 0.45%
2003 83 0.34%
2002 67 0.27%
2001 78 0.31%
2000 42 0.17%
1999 18 0.07%
1998 13 0.05%
1997 4 0.02%
1996 1 0.00%

Social Media Usage

Facebook leads with 40.1% among stores with at least one detectable social profile (14,499 stores) , followed by Instagram (31.6%) and YouTube (8.3%) .

Base: 15,863 stores with any detectable social profile (63.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 40.1%

14,499 stores

Instagram 31.6%

11,454 stores

YouTube 8.3%

3,011 stores

TikTok 5.6%

2,027 stores

Pinterest 4.6%

1,681 stores

LinkedIn 4.3%

1,547 stores

Twitter 3.2%

1,165 stores

X 1.4%

500 stores

WhatsApp 0.7%

259 stores

Vimeo 0.2%

58 stores

Visual Distribution

Distribution of social media platforms in Lithuania (January 2026)
Distribution of social media platforms in Lithuania e-commerce stores
Social Platform Store Count Market Share
Facebook 14499 40.05%
Instagram 11454 31.64%
YouTube 3011 8.32%
TikTok 2027 5.60%
Pinterest 1681 4.64%
LinkedIn 1547 4.27%
Twitter 1165 3.22%
X 500 1.38%
WhatsApp 259 0.72%
Vimeo 58 0.16%

Dataset Coverage

Field Rows count Coverage
Website 25.1k 100.00%
Emails 17.1k 68.36%
Phones 10.0k 39.94%
Ecommerce platform 25.1k 100.00%
Couriers 7.3k 29.09%
Payment Providers 4.3k 16.97%
Categories 15.5k 61.83%
Social Media 15.9k 63.28%

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Frequently Asked Questions

What data is included in the Lithuania E-commerce Database?

Our database covers over 25.1k Lithuania physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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