Lithuania E-commerce Market
Explore 23.3k verified e-commerce stores in the Lithuania. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 41.8k with e-commerce signals. 23.3k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 43.2% of stores with physical delivery (10,061 stores) , followed by Shopify (23.8%) and Custom (13.3%) .
Base: 23,279 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,061 stores
5,550 stores
3,103 stores
1,980 stores
1,194 stores
282 stores
241 stores
229 stores
93 stores
72 stores
Visual Distribution
10,061 stores
5,550 stores
3,103 stores
1,980 stores
1,194 stores
282 stores
241 stores
229 stores
93 stores
72 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10061 | 43.22% |
| Shopify | 5550 | 23.84% |
| Custom | 3103 | 13.33% |
| PrestaShop | 1980 | 8.51% |
| OpenCart | 1194 | 5.13% |
| Wix eCommerce | 282 | 1.21% |
| Magento | 241 | 1.04% |
| Eshoprent | 229 | 0.98% |
| Odoo | 93 | 0.40% |
| Eshoprent, OpenCart | 72 | 0.31% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 49.9% share of detected Lithuania e-commerce signals (20,852) , with Shopify at 19.1% and Custom at 9.4% (October 2026) .
Base: 41,750 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
20,852 websites
7,975 websites
3,930 websites
2,843 websites
1,687 websites
1,701 websites
431 websites
291 websites
134 websites
100 websites
Visual Distribution
20,852 websites
7,975 websites
3,930 websites
2,843 websites
1,687 websites
1,701 websites
431 websites
291 websites
134 websites
100 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 20852 | 49.94% |
| Shopify | 7975 | 19.10% |
| Custom | 3930 | 9.41% |
| PrestaShop | 2843 | 6.81% |
| OpenCart | 1687 | 4.04% |
| Wix eCommerce | 1701 | 4.07% |
| Magento | 431 | 1.03% |
| Eshoprent | 291 | 0.70% |
| Odoo | 134 | 0.32% |
| Eshoprent, OpenCart | 100 | 0.24% |
Categories Distribution
Health & Beauty stores with 15.0% of all stores (3,489 stores) , followed by Clothing & Accessories (11.8%) and Home & Garden (10.1%) .
Base: 23,279 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,489 stores
2,756 stores
2,357 stores
1,524 stores
1,212 stores
1,016 stores
1,014 stores
918 stores
901 stores
865 stores
Visual Distribution
3,489 stores
2,756 stores
2,357 stores
1,524 stores
1,212 stores
1,016 stores
1,014 stores
918 stores
901 stores
865 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3489 | 14.99% |
| Clothing & Accessories | 2756 | 11.84% |
| Home & Garden | 2357 | 10.13% |
| Food & Beverages | 1524 | 6.55% |
| Sporting Goods & Outdoor Gear | 1212 | 5.21% |
| Tools & Hardware | 1016 | 4.36% |
| Vehicles & Parts | 1014 | 4.36% |
| Furniture & Home Decor | 918 | 3.94% |
| Electronics & Technology | 901 | 3.87% |
| Arts & Entertainment | 865 | 3.72% |
Payment Providers Distribution
PayPal accounts for 14.5% of displayed detection occurrences (5,438 occurrences) , followed by Paysera (14.5%) and VISA (14.5%) .
Base: 37,384 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
5,438 occurrences
5,438 occurrences
5,420 occurrences
5,209 occurrences
4,788 occurrences
2,779 occurrences
2,372 occurrences
2,347 occurrences
1,853 occurrences
1,740 occurrences
Visual Distribution
5,438 occurrences
5,438 occurrences
5,420 occurrences
5,209 occurrences
4,788 occurrences
2,779 occurrences
2,372 occurrences
2,347 occurrences
1,853 occurrences
1,740 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 5438 | 14.55% |
| Paysera | 5438 | 14.55% |
| VISA | 5420 | 14.50% |
| MasterCard | 5209 | 13.93% |
| Apple Pay | 4788 | 12.81% |
| American Express | 2779 | 7.43% |
| Maestro | 2372 | 6.34% |
| Stripe | 2347 | 6.28% |
| Maksekeskus | 1853 | 4.96% |
| Shop Pay | 1740 | 4.65% |
Shipping Carriers Distribution
Omniva accounts for 27.0% of displayed detection occurrences (7,118 occurrences) , followed by Lietuvos Paštas (26.1%) and DPD (20.5%) .
Base: 26,403 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
7,118 occurrences
6,891 occurrences
5,404 occurrences
2,944 occurrences
1,250 occurrences
757 occurrences
745 occurrences
689 occurrences
320 occurrences
285 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Omniva | 7118 | 26.96% |
| Lietuvos Paštas | 6891 | 26.10% |
| DPD | 5404 | 20.47% |
| Venipak | 2944 | 11.15% |
| DHL | 1250 | 4.73% |
| FedEx | 757 | 2.87% |
| SmartPosti | 745 | 2.82% |
| UPS | 689 | 2.61% |
| GLS | 320 | 1.21% |
| Udrop | 285 | 1.08% |
Store Launch Timeline
Over the past 12 months, 4,401 new stores were launched in Lithuania , with the highest activity in 2026-09 (768 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
768 stores launched
634 stores launched
430 stores launched
339 stores launched
294 stores launched
274 stores launched
323 stores launched
333 stores launched
339 stores launched
249 stores launched
344 stores launched
74 stores launched
Monthly Trend
17.5% of last 12 months
14.4% of last 12 months
9.8% of last 12 months
7.7% of last 12 months
6.7% of last 12 months
6.2% of last 12 months
7.3% of last 12 months
7.6% of last 12 months
7.7% of last 12 months
5.7% of last 12 months
7.8% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 768 | 17.45% |
| 2026-08 | 634 | 14.41% |
| 2026-07 | 430 | 9.77% |
| 2026-06 | 339 | 7.70% |
| 2026-05 | 294 | 6.68% |
| 2026-04 | 274 | 6.23% |
| 2026-03 | 323 | 7.34% |
| 2026-02 | 333 | 7.57% |
| 2026-01 | 339 | 7.70% |
| 2025-12 | 249 | 5.66% |
| 2025-11 | 344 | 7.82% |
| 2025-10 | 74 | 1.68% |
Active Stores by Launch Year
Currently, 23,113 active stores in Lithuania are tracked in our database , with the most stores launched in 2026 (4,006 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,006 active stores
3,052 active stores
2,335 active stores
1,865 active stores
1,349 active stores
1,761 active stores
1,590 active stores
1,159 active stores
854 active stores
836 active stores
637 active stores
523 active stores
469 active stores
480 active stores
338 active stores
Distribution by Launch Year
17.3% of tracked active stores
13.2% of tracked active stores
10.1% of tracked active stores
8.1% of tracked active stores
5.8% of tracked active stores
7.6% of tracked active stores
6.9% of tracked active stores
5.0% of tracked active stores
3.7% of tracked active stores
3.6% of tracked active stores
2.8% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4006 | 17.33% |
| 2025 | 3052 | 13.20% |
| 2024 | 2335 | 10.10% |
| 2023 | 1865 | 8.07% |
| 2022 | 1349 | 5.84% |
| 2021 | 1761 | 7.62% |
| 2020 | 1590 | 6.88% |
| 2019 | 1159 | 5.01% |
| 2018 | 854 | 3.69% |
| 2017 | 836 | 3.62% |
| 2016 | 637 | 2.76% |
| 2015 | 523 | 2.26% |
| 2014 | 469 | 2.03% |
| 2013 | 480 | 2.08% |
| 2012 | 338 | 1.46% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Gifts & Special Occasions
WooCommerce - Clothing & Accessories
Shopify - Health & Beauty
Shopify
Shopify - Jewelry & Watches
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 23.3k | 100.00% |
| Emails | 20.3k | 87.27% |
| Phones | 18.4k | 79.11% |
| Ecommerce platform | 23.3k | 100.00% |
| Couriers | 12.7k | 54.72% |
| Payment Providers | 15.6k | 66.82% |
| Categories | 20k | 85.83% |
| Social Media | 14.8k | 63.59% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Lithuania e-commerce landscape:
Analyze 23.3k verified e-commerce stores in Lithuania - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Lithuania e-commerce intelligence?
-
We track 23.3k verified Lithuania e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.2% of displayed detection occurrences (13,536 occurrences) , followed by Instagram (32.5%) and YouTube (8.0%) .
Base: 33,649 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
13,536 occurrences
10,933 occurrences
2,701 occurrences
2,054 occurrences
1,484 occurrences
1,326 occurrences
871 occurrences
455 occurrences
255 occurrences
34 occurrences
Visual Distribution
13,536 occurrences
10,933 occurrences
2,701 occurrences
2,054 occurrences
1,484 occurrences
1,326 occurrences
871 occurrences
455 occurrences
255 occurrences
34 occurrences