Lithuania E-commerce Market
Explore 24.1k verified e-commerce stores in the Lithuania. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 35.0k with e-commerce signals. 24.1k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 46.2% of stores with physical delivery (10,900 stores) , followed by Shopify (22.5%) and Custom (15.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,900 stores
5,316 stores
3,753 stores
2,093 stores
722 stores
307 stores
247 stores
160 stores
74 stores
44 stores
Visual Distribution
10,900 stores
5,316 stores
3,753 stores
2,093 stores
722 stores
307 stores
247 stores
160 stores
74 stores
44 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10900 | 46.16% |
| Shopify | 5316 | 22.51% |
| Custom | 3753 | 15.89% |
| PrestaShop | 2093 | 8.86% |
| OpenCart | 722 | 3.06% |
| Wix eCommerce | 307 | 1.30% |
| Magento | 247 | 1.05% |
| Shopiteka | 160 | 0.68% |
| VirtueMart | 74 | 0.31% |
| Squarespace Commerce | 44 | 0.19% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 56.3% share of all Lithuania e-commerce stores (18,873) , with Shopify at 17.5% and Custom at 11.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
18,873 stores
5,873 stores
3,753 stores
2,240 stores
892 stores
1,074 stores
293 stores
215 stores
102 stores
186 stores
Visual Distribution
18,873 stores
5,873 stores
3,753 stores
2,240 stores
892 stores
1,074 stores
293 stores
215 stores
102 stores
186 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 18873 | 56.34% |
| Shopify | 5873 | 17.53% |
| Custom | 3753 | 11.20% |
| PrestaShop | 2240 | 6.69% |
| OpenCart | 892 | 2.66% |
| Wix eCommerce | 1074 | 3.21% |
| Magento | 293 | 0.87% |
| Shopiteka | 215 | 0.64% |
| VirtueMart | 102 | 0.30% |
| Squarespace Commerce | 186 | 0.56% |
Categories Distribution
Health & Beauty stores with 17.7% of all stores (3,572 stores) , followed by Clothing & Accessories (13.8%) and Home & Garden (12.1%) .
Base: 20,200 AI-verified stores with physical delivery and detected product categories (83.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,572 stores
2,792 stores
2,438 stores
1,782 stores
1,495 stores
1,017 stores
1,004 stores
956 stores
938 stores
872 stores
Visual Distribution
3,572 stores
2,792 stores
2,438 stores
1,782 stores
1,495 stores
1,017 stores
1,004 stores
956 stores
938 stores
872 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3572 | 17.68% |
| Clothing & Accessories | 2792 | 13.82% |
| Home & Garden | 2438 | 12.07% |
| Sporting Goods & Outdoor Gear | 1782 | 8.82% |
| Food & Beverages | 1495 | 7.40% |
| Vehicles & Parts | 1017 | 5.03% |
| Tools & Hardware | 1004 | 4.97% |
| Electronics & Technology | 956 | 4.73% |
| Furniture & Home Decor | 938 | 4.64% |
| Arts & Entertainment | 872 | 4.32% |
Payment Providers Distribution
PayPal stores with 26.0% among AI-verified physical stores (1,561 stores) , followed by MasterCard (16.7%) and Stripe Connect (13.0%) .
Base: 3,534 AI-verified physical stores with detectable payment providers (14.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,561 stores
1,005 stores
780 stores
532 stores
507 stores
453 stores
356 stores
190 stores
138 stores
135 stores
Visual Distribution
1,561 stores
1,005 stores
780 stores
532 stores
507 stores
453 stores
356 stores
190 stores
138 stores
135 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1561 | 25.96% |
| MasterCard | 1005 | 16.71% |
| Stripe Connect | 780 | 12.97% |
| Apple Pay | 532 | 8.85% |
| VISA | 507 | 8.43% |
| Google Pay | 453 | 7.53% |
| American Express | 356 | 5.92% |
| Mada | 190 | 3.16% |
| JCB | 138 | 2.29% |
| Klarna | 135 | 2.24% |
Shipping Carriers Distribution
Omniva stores with 39.6% among AI-verified physical stores (3,754 stores) , followed by DPD (33.1%) and UPS (7.8%) .
Base: 6,470 AI-verified physical stores with detectable shipping carriers (26.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,754 stores
3,135 stores
741 stores
723 stores
311 stores
225 stores
150 stores
87 stores
67 stores
65 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 3754 | 39.64% |
| DPD | 3135 | 33.10% |
| UPS | 741 | 7.82% |
| DHL | 723 | 7.63% |
| FedEx | 311 | 3.28% |
| GLS | 225 | 2.38% |
| TNT | 150 | 1.58% |
| Lietuvos Paštas | 87 | 0.92% |
| Hermes | 67 | 0.71% |
| USPS | 65 | 0.69% |
Store Launch Timeline
Over the past 12 months, 4,371 new stores were launched in Lithuania , with the highest activity in 2026-04 (379 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
379 stores launched
488 stores launched
456 stores launched
444 stores launched
313 stores launched
439 stores launched
409 stores launched
374 stores launched
296 stores launched
334 stores launched
296 stores launched
143 stores launched
Monthly Trend
8.7% of last 12 months
11.2% of last 12 months
10.4% of last 12 months
10.2% of last 12 months
7.2% of last 12 months
10.0% of last 12 months
9.4% of last 12 months
8.6% of last 12 months
6.8% of last 12 months
7.6% of last 12 months
6.8% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 379 | 8.67% |
| 2026-03 | 488 | 11.16% |
| 2026-02 | 456 | 10.43% |
| 2026-01 | 444 | 10.16% |
| 2025-12 | 313 | 7.16% |
| 2025-11 | 439 | 10.04% |
| 2025-10 | 409 | 9.36% |
| 2025-09 | 374 | 8.56% |
| 2025-08 | 296 | 6.77% |
| 2025-07 | 334 | 7.64% |
| 2025-06 | 296 | 6.77% |
| 2025-05 | 143 | 3.27% |
Active Stores by Launch Year
Currently, 23,928 active stores in Lithuania are tracked in our database , with the most stores launched in 2026 (1,801 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,801 active stores
3,945 active stores
2,829 active stores
2,414 active stores
1,566 active stores
2,002 active stores
1,726 active stores
1,272 active stores
933 active stores
902 active stores
702 active stores
564 active stores
496 active stores
495 active stores
355 active stores
Distribution by Launch Year
7.5% of tracked active stores
16.5% of tracked active stores
11.8% of tracked active stores
10.1% of tracked active stores
6.5% of tracked active stores
8.4% of tracked active stores
7.2% of tracked active stores
5.3% of tracked active stores
3.9% of tracked active stores
3.8% of tracked active stores
2.9% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1801 | 7.53% |
| 2025 | 3945 | 16.49% |
| 2024 | 2829 | 11.82% |
| 2023 | 2414 | 10.09% |
| 2022 | 1566 | 6.54% |
| 2021 | 2002 | 8.37% |
| 2020 | 1726 | 7.21% |
| 2019 | 1272 | 5.32% |
| 2018 | 933 | 3.90% |
| 2017 | 902 | 3.77% |
| 2016 | 702 | 2.93% |
| 2015 | 564 | 2.36% |
| 2014 | 496 | 2.07% |
| 2013 | 495 | 2.07% |
| 2012 | 355 | 1.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
WooCommerce - Health & Beauty
WooCommerce
Magento - Health & Beauty
Magento - Pets & Pet Supplies
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 24.1k | 100.00% |
| Emails | 14.7k | 60.75% |
| Phones | 17.4k | 72.22% |
| Ecommerce platform | 24.1k | 100.00% |
| Couriers | 6.5k | 26.80% |
| Payment Providers | 3.5k | 14.64% |
| Categories | 20.8k | 86.12% |
| Social Media | 15.8k | 65.33% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Lithuania e-commerce landscape:
Analyze 24.1k verified e-commerce stores in Lithuania - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Lithuania e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Lithuania e-commerce intelligence?
-
We track 24.1k verified Lithuania e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 40.7% among stores with at least one detectable social profile (14,581 stores) , followed by Instagram (32.7%) and YouTube (7.9%) .
Base: 15,774 stores with any detectable social profile (65.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
14,581 stores
11,695 stores
2,819 stores
1,908 stores
1,625 stores
1,413 stores
995 stores
477 stores
253 stores
50 stores
Visual Distribution
14,581 stores
11,695 stores
2,819 stores
1,908 stores
1,625 stores
1,413 stores
995 stores
477 stores
253 stores
50 stores