Lithuania E-commerce Market
Explore 22.9k verified e-commerce stores in the Lithuania. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 33.2k with e-commerce signals. 22.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 47.2% of stores with physical delivery (10,626 stores) , followed by Shopify (21.0%) and Custom (15.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
10,626 stores
4,722 stores
3,584 stores
2,048 stores
712 stores
299 stores
241 stores
154 stores
71 stores
43 stores
Visual Distribution
10,626 stores
4,722 stores
3,584 stores
2,048 stores
712 stores
299 stores
241 stores
154 stores
71 stores
43 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 10626 | 47.23% |
| Shopify | 4722 | 20.99% |
| Custom | 3584 | 15.93% |
| PrestaShop | 2048 | 9.10% |
| OpenCart | 712 | 3.16% |
| Wix eCommerce | 299 | 1.33% |
| Magento | 241 | 1.07% |
| Shopiteka | 154 | 0.68% |
| VirtueMart | 71 | 0.32% |
| Squarespace Commerce | 43 | 0.19% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 57.2% share of all Lithuania e-commerce stores (18,352) , with Shopify at 16.4% and Custom at 11.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
18,352 stores
5,246 stores
3,584 stores
2,188 stores
879 stores
1,050 stores
284 stores
208 stores
98 stores
179 stores
Visual Distribution
18,352 stores
5,246 stores
3,584 stores
2,188 stores
879 stores
1,050 stores
284 stores
208 stores
98 stores
179 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 18352 | 57.23% |
| Shopify | 5246 | 16.36% |
| Custom | 3584 | 11.18% |
| PrestaShop | 2188 | 6.82% |
| OpenCart | 879 | 2.74% |
| Wix eCommerce | 1050 | 3.27% |
| Magento | 284 | 0.89% |
| Shopiteka | 208 | 0.65% |
| VirtueMart | 98 | 0.31% |
| Squarespace Commerce | 179 | 0.56% |
Categories Distribution
Health & Beauty stores with 17.6% of all stores (3,392 stores) , followed by Clothing & Accessories (13.6%) and Home & Garden (12.1%) .
Base: 19,265 AI-verified stores with physical delivery and detected product categories (84.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,392 stores
2,616 stores
2,331 stores
1,754 stores
1,407 stores
990 stores
967 stores
882 stores
880 stores
835 stores
Visual Distribution
3,392 stores
2,616 stores
2,331 stores
1,754 stores
1,407 stores
990 stores
967 stores
882 stores
880 stores
835 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3392 | 17.61% |
| Clothing & Accessories | 2616 | 13.58% |
| Home & Garden | 2331 | 12.10% |
| Sporting Goods & Outdoor Gear | 1754 | 9.10% |
| Food & Beverages | 1407 | 7.30% |
| Tools & Hardware | 990 | 5.14% |
| Vehicles & Parts | 967 | 5.02% |
| Electronics & Technology | 882 | 4.58% |
| Furniture & Home Decor | 880 | 4.57% |
| Arts & Entertainment | 835 | 4.33% |
Payment Providers Distribution
PayPal stores with 25.7% among AI-verified physical stores (1,490 stores) , followed by MasterCard (16.4%) and Stripe Connect (12.7%) .
Base: 3,365 AI-verified physical stores with detectable payment providers (14.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,490 stores
954 stores
737 stores
583 stores
475 stores
449 stores
331 stores
171 stores
129 stores
126 stores
Visual Distribution
1,490 stores
954 stores
737 stores
583 stores
475 stores
449 stores
331 stores
171 stores
129 stores
126 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1490 | 25.67% |
| MasterCard | 954 | 16.43% |
| Stripe Connect | 737 | 12.70% |
| Apple Pay | 583 | 10.04% |
| VISA | 475 | 8.18% |
| Google Pay | 449 | 7.73% |
| American Express | 331 | 5.70% |
| Mada | 171 | 2.95% |
| JCB | 129 | 2.22% |
| Klarna | 126 | 2.17% |
Shipping Carriers Distribution
Omniva stores with 39.4% among AI-verified physical stores (3,553 stores) , followed by DPD (32.5%) and DHL (8.2%) .
Base: 6,168 AI-verified physical stores with detectable shipping carriers (26.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
3,553 stores
2,929 stores
742 stores
702 stores
306 stores
219 stores
147 stores
83 stores
69 stores
62 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 3553 | 39.41% |
| DPD | 2929 | 32.49% |
| DHL | 742 | 8.23% |
| UPS | 702 | 7.79% |
| FedEx | 306 | 3.39% |
| GLS | 219 | 2.43% |
| TNT | 147 | 1.63% |
| Lietuvos Paštas | 83 | 0.92% |
| Hermes | 69 | 0.77% |
| Colissimo | 62 | 0.69% |
Store Launch Timeline
Over the past 12 months, 3,849 new stores were launched in Lithuania , with the highest activity in 2026-05 (346 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
346 stores launched
348 stores launched
405 stores launched
360 stores launched
372 stores launched
246 stores launched
377 stores launched
377 stores launched
335 stores launched
252 stores launched
296 stores launched
135 stores launched
Monthly Trend
9.0% of last 12 months
9.0% of last 12 months
10.5% of last 12 months
9.4% of last 12 months
9.7% of last 12 months
6.4% of last 12 months
9.8% of last 12 months
9.8% of last 12 months
8.7% of last 12 months
6.5% of last 12 months
7.7% of last 12 months
3.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 346 | 8.99% |
| 2026-04 | 348 | 9.04% |
| 2026-03 | 405 | 10.52% |
| 2026-02 | 360 | 9.35% |
| 2026-01 | 372 | 9.66% |
| 2025-12 | 246 | 6.39% |
| 2025-11 | 377 | 9.79% |
| 2025-10 | 377 | 9.79% |
| 2025-09 | 335 | 8.70% |
| 2025-08 | 252 | 6.55% |
| 2025-07 | 296 | 7.69% |
| 2025-06 | 135 | 3.51% |
Active Stores by Launch Year
Currently, 22,726 active stores in Lithuania are tracked in our database , with the most stores launched in 2026 (1,867 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,867 active stores
3,481 active stores
2,617 active stores
2,307 active stores
1,472 active stores
1,931 active stores
1,662 active stores
1,222 active stores
885 active stores
877 active stores
683 active stores
544 active stores
479 active stores
484 active stores
347 active stores
Distribution by Launch Year
8.2% of tracked active stores
15.3% of tracked active stores
11.5% of tracked active stores
10.2% of tracked active stores
6.5% of tracked active stores
8.5% of tracked active stores
7.3% of tracked active stores
5.4% of tracked active stores
3.9% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
2.4% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1867 | 8.22% |
| 2025 | 3481 | 15.32% |
| 2024 | 2617 | 11.52% |
| 2023 | 2307 | 10.15% |
| 2022 | 1472 | 6.48% |
| 2021 | 1931 | 8.50% |
| 2020 | 1662 | 7.31% |
| 2019 | 1222 | 5.38% |
| 2018 | 885 | 3.89% |
| 2017 | 877 | 3.86% |
| 2016 | 683 | 3.01% |
| 2015 | 544 | 2.39% |
| 2014 | 479 | 2.11% |
| 2013 | 484 | 2.13% |
| 2012 | 347 | 1.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify - Arts & Entertainment
Shopify - Health & Beauty
Shopify
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 22.9k | 100.00% |
| Emails | 13.6k | 59.27% |
| Phones | 16.7k | 72.66% |
| Ecommerce platform | 22.9k | 100.00% |
| Couriers | 6.2k | 26.91% |
| Payment Providers | 3.4k | 14.68% |
| Categories | 19.8k | 86.57% |
| Social Media | 15.2k | 66.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Lithuania e-commerce landscape:
Analyze 22.9k verified e-commerce stores in Lithuania - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Lithuania e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Lithuania e-commerce intelligence?
-
We track 22.9k verified Lithuania e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 40.9% among stores with at least one detectable social profile (14,092 stores) , followed by Instagram (32.7%) and YouTube (7.9%) .
Base: 15,209 stores with any detectable social profile (66.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
14,092 stores
11,264 stores
2,723 stores
1,820 stores
1,553 stores
1,381 stores
918 stores
458 stores
234 stores
47 stores
Visual Distribution
14,092 stores
11,264 stores
2,723 stores
1,820 stores
1,553 stores
1,381 stores
918 stores
458 stores
234 stores
47 stores