Lithuania E-commerce Database

Explore 36.9k e-commerce stores in the Lithuania. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 37.3% of stores with physical delivery (13,669 stores) , followed by Custom (34.8%) and Shopify (16.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

13,669 stores

Custom 34.8%

12,756 stores

Shopify 16.7%

6,103 stores

2,373 stores

860 stores

509 stores

268 stores

53 stores

33 stores

27 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Lithuania
Platform Stores with Physical Delivery Percentage
WooCommerce 13669 37.30%
Custom 12756 34.80%
Shopify 6103 16.65%
PrestaShop 2373 6.47%
OpenCart 860 2.35%
Wix eCommerce 509 1.39%
Magento 268 0.73%
Squarespace Commerce 53 0.14%
1C-Bitrix 33 0.09%
nopCommerce 27 0.07%

All Stores Distribution

WooCommerce holds 42.6% share of all Lithuania e-commerce stores (18,476) , with Custom at 29.4% and Shopify at 15.8% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

18,476 stores

Custom 29.4%

12,756 stores

Shopify 15.8%

6,831 stores

2,471 stores

1,048 stores

1,176 stores

314 stores

130 stores

135 stores

27 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Lithuania
Platform Total Stores Percentage
WooCommerce 18476 42.61%
Custom 12756 29.42%
Shopify 6831 15.75%
PrestaShop 2471 5.70%
OpenCart 1048 2.42%
Wix eCommerce 1176 2.71%
Magento 314 0.72%
Squarespace Commerce 130 0.30%
1C-Bitrix 135 0.31%
nopCommerce 27 0.06%

Categories Distribution

Health & Beauty leads with 45.7% of all stores (9,332 stores) , followed by Clothing & Accessories (14.0%) and Electronics & Technology (8.6%) .

Top 10 Categories

Health & Beauty 45.7%

9,332 stores

Clothing & Accessories 14.0%

2,851 stores

Electronics & Technology 8.6%

1,759 stores

Vehicles & Parts 6.4%

1,301 stores

Food & Beverages 6.2%

1,273 stores

Home & Garden 5.1%

1,052 stores

Furniture & Home Decor 3.2%

660 stores

Sporting Goods & Outdoor Gear 2.6%

531 stores

Jewelry & Watches 2.2%

442 stores

Arts & Entertainment 1.2%

246 stores

Visual Distribution

Distribution of top 10 Lithuania store categories (December 2025)
Distribution of categories in Lithuania e-commerce stores
Category Number of Stores Percentage
Health & Beauty 9332 45.67%
Clothing & Accessories 2851 13.95%
Electronics & Technology 1759 8.61%
Vehicles & Parts 1301 6.37%
Food & Beverages 1273 6.23%
Home & Garden 1052 5.15%
Furniture & Home Decor 660 3.23%
Sporting Goods & Outdoor Gear 531 2.60%
Jewelry & Watches 442 2.16%
Arts & Entertainment 246 1.20%
Business & Industrial 246 1.20%
Pets & Pet Supplies 214 1.05%
Tools & Hardware 206 1.01%
Toys & Games 171 0.84%
Baby & Toddler 148 0.72%

Payment Providers Distribution

PayPal leads with 23.7% among AI-verified physical stores (1,888 stores) , followed by MasterCard (17.3%) and Stripe Connect (14.0%) .

Base: 4,919 AI-verified physical stores with detectable payment providers (13.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.7%

1,888 stores

1,372 stores

1,113 stores

VISA 9.8%

779 stores

625 stores

509 stores

482 stores

Mada 4.6%

363 stores

JCB 2.8%

220 stores

Bolt 2.1%

166 stores

Visual Distribution

Distribution of top 10 Lithuania payment providers (December 2025)
Distribution of payment providers in Lithuania e-commerce stores
Payment Provider Store Count Market Share
PayPal 1888 23.74%
MasterCard 1372 17.25%
Stripe Connect 1113 13.99%
VISA 779 9.80%
Apple Pay 625 7.86%
Google Pay 509 6.40%
American Express 482 6.06%
Mada 363 4.56%
JCB 220 2.77%
Bolt 166 2.09%
Klarna 143 1.80%
BitCoin 93 1.17%
SEPA 82 1.03%
WebMoney 65 0.82%
Paddle 53 0.67%

Shipping Carriers Distribution

Omniva leads with 39.0% among AI-verified physical stores (4,549 stores) , followed by DPD (32.1%) and UPS (7.9%) .

Base: 7,963 AI-verified physical stores with detectable shipping carriers (21.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Omniva 39.0%

4,549 stores

DPD 32.1%

3,739 stores

UPS 7.9%

920 stores

DHL 7.5%

876 stores

FedEx 4.0%

464 stores

GLS 2.5%

287 stores

TNT 2.0%

236 stores

USPS 1.5%

174 stores

122 stores

84 stores

Visual Distribution

Distribution of top 10 Lithuania shipping carriers (December 2025)
Distribution of shipping carriers in Lithuania e-commerce stores
Shipping Carrier Store Count Market Share
Omniva 4549 39.03%
DPD 3739 32.08%
UPS 920 7.89%
DHL 876 7.52%
FedEx 464 3.98%
GLS 287 2.46%
TNT 236 2.03%
USPS 174 1.49%
Lietuvos Paštas 122 1.05%
Hermes 84 0.72%
China Post 44 0.38%
Royal Mail 44 0.38%
Speedy 40 0.34%
Raben 39 0.33%
ASM 36 0.31%

Store Launch Timeline

Over the past 12 months, 7,060 new stores were launched in Lithuania , with the highest activity in 2025-11 (714 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.1%

714 stores launched

2025-10 9.3%

656 stores launched

2025-09 9.3%

654 stores launched

2025-08 7.8%

551 stores launched

2025-07 8.7%

615 stores launched

2025-06 8.2%

582 stores launched

2025-05 8.4%

595 stores launched

2025-04 8.1%

573 stores launched

2025-03 9.7%

686 stores launched

2025-02 8.5%

598 stores launched

2025-01 8.6%

609 stores launched

2024-12 3.2%

227 stores launched

Monthly Trend

Monthly store launches in Lithuania (December 2025)
Monthly store launches in Lithuania over the past 12 months
Month Stores Launched Percentage
2025-11 714 10.11%
2025-10 656 9.29%
2025-09 654 9.26%
2025-08 551 7.80%
2025-07 615 8.71%
2025-06 582 8.24%
2025-05 595 8.43%
2025-04 573 8.12%
2025-03 686 9.72%
2025-02 598 8.47%
2025-01 609 8.63%
2024-12 227 3.22%

Active Stores by Launch Year

Currently, 36,563 active stores in Lithuania are tracked in our database , with the most stores launched in 2025 (6,840 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.7%

6,840 active stores

2024 12.8%

4,674 active stores

2023 9.2%

3,379 active stores

2022 6.9%

2,535 active stores

2021 8.2%

3,005 active stores

2020 7.2%

2,643 active stores

2019 5.5%

2,015 active stores

2018 4.2%

1,534 active stores

2017 4.0%

1,473 active stores

2016 3.2%

1,170 active stores

2015 2.6%

958 active stores

2014 2.3%

848 active stores

2013 2.4%

877 active stores

2012 2.0%

727 active stores

2011 1.8%

673 active stores

Distribution by Launch Year

Active stores in Lithuania by original launch year (December 2025)
Active stores in Lithuania by launch year
Launch Year Active Stores Percentage
2025 6840 18.71%
2024 4674 12.78%
2023 3379 9.24%
2022 2535 6.93%
2021 3005 8.22%
2020 2643 7.23%
2019 2015 5.51%
2018 1534 4.20%
2017 1473 4.03%
2016 1170 3.20%
2015 958 2.62%
2014 848 2.32%
2013 877 2.40%
2012 727 1.99%
2011 673 1.84%
2010 639 1.75%
2009 550 1.50%
2008 424 1.16%
2007 389 1.06%
2006 217 0.59%
2005 195 0.53%
2004 209 0.57%
2003 163 0.45%
2002 148 0.40%
2001 135 0.37%
2000 71 0.19%
1999 37 0.10%
1998 23 0.06%
1997 9 0.02%
1996 3 0.01%

Social Media Usage

Facebook leads with 41.0% among stores with at least one detectable social profile (20,989 stores) , followed by Instagram (30.1%) and YouTube (9.1%) .

Base: 22,841 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 41.0%

20,989 stores

Instagram 30.1%

15,421 stores

YouTube 9.1%

4,650 stores

LinkedIn 5.4%

2,742 stores

TikTok 4.8%

2,470 stores

Pinterest 4.1%

2,077 stores

Twitter 3.2%

1,632 stores

X 1.3%

683 stores

WhatsApp 0.9%

475 stores

Vimeo 0.2%

86 stores

Visual Distribution

Distribution of social media platforms in Lithuania (December 2025)
Distribution of social media platforms in Lithuania e-commerce stores
Social Platform Store Count Market Share
Facebook 20989 40.97%
Instagram 15421 30.10%
YouTube 4650 9.08%
LinkedIn 2742 5.35%
TikTok 2470 4.82%
Pinterest 2077 4.05%
Twitter 1632 3.19%
X 683 1.33%
WhatsApp 475 0.93%
Vimeo 86 0.17%

Dataset Coverage

Field Rows count Coverage
Website 36.9k 100.00%
Emails 24.9k 67.56%
Phones 15.6k 42.38%
Ecommerce platform 36.9k 100.00%
Couriers 8.0k 21.57%
Payment Providers 4.9k 13.33%
Categories 20.7k 56.18%
Social Media 22.8k 61.88%

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Frequently Asked Questions

What data is included in the Lithuania E-commerce Database?

Our database covers over 36.9k Lithuania physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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