Mada Payment Provider Usage Database

Explore 2.3k e-commerce stores accepting Mada. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 38.6% of stores with physical delivery (844 stores) , followed by Custom (26.2%) and Shopify (20.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

844 stores

Custom 26.2%

573 stores

Shopify 20.8%

456 stores

95 stores

61 stores

48 stores

36 stores

33 stores

9 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Mada
Platform Stores with Physical Delivery Percentage
WooCommerce 844 38.56%
Custom 573 26.18%
Shopify 456 20.83%
PrestaShop 95 4.34%
Wix eCommerce 61 2.79%
Magento 48 2.19%
Nuvemshop 36 1.64%
OpenCart 33 1.51%
Shoptet 9 0.41%
Shoper 7 0.32%
1C-Bitrix 6 0.27%
nopCommerce 6 0.27%
BigCommerce 6 0.27%
SAP Commerce Cloud 5 0.23%
Botble CMS 4 0.18%

All Stores Distribution

WooCommerce holds 54.3% share of all Mada e-commerce stores (1,858) , with Custom at 16.7% and Shopify at 13.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,858 stores

Custom 16.7%

573 stores

Shopify 13.6%

464 stores

99 stores

213 stores

52 stores

36 stores

42 stores

9 stores

8 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Mada
Platform Total Stores Percentage
WooCommerce 1858 54.31%
Custom 573 16.75%
Shopify 464 13.56%
PrestaShop 99 2.89%
Wix eCommerce 213 6.23%
Magento 52 1.52%
Nuvemshop 36 1.05%
OpenCart 42 1.23%
Shoptet 9 0.26%
Shoper 8 0.23%
1C-Bitrix 14 0.41%
nopCommerce 8 0.23%
BigCommerce 28 0.82%
SAP Commerce Cloud 7 0.20%
Botble CMS 10 0.29%

Categories Distribution

Clothing & Accessories leads with 29.6% of all stores (497 stores) , followed by Health & Beauty (21.1%) and Food & Beverages (10.2%) .

Top 10 Categories

Clothing & Accessories 29.6%

497 stores

Health & Beauty 21.1%

354 stores

Food & Beverages 10.2%

172 stores

Electronics & Technology 7.0%

118 stores

Jewelry & Watches 5.3%

89 stores

Home & Garden 4.9%

83 stores

Furniture & Home Decor 4.7%

79 stores

Arts & Entertainment 3.3%

55 stores

Books & Media 2.9%

49 stores

Sporting Goods & Outdoor Gear 2.3%

38 stores

Visual Distribution

Distribution of top 10 Mada store categories (January 2026)
Distribution of categories in Mada e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 497 29.57%
Health & Beauty 354 21.06%
Food & Beverages 172 10.23%
Electronics & Technology 118 7.02%
Jewelry & Watches 89 5.29%
Home & Garden 83 4.94%
Furniture & Home Decor 79 4.70%
Arts & Entertainment 55 3.27%
Books & Media 49 2.91%
Sporting Goods & Outdoor Gear 38 2.26%
Toys & Games 35 2.08%
Business & Industrial 29 1.73%
Baby & Toddler 28 1.67%
Vehicles & Parts 28 1.67%
Pets & Pet Supplies 27 1.61%

Shipping Carriers Distribution

DHL leads with 20.5% among AI-verified physical stores (198 stores) , followed by UPS (13.8%) and DPD (11.0%) .

Base: 2,616 AI-verified physical stores with detectable shipping carriers (48.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.5%

198 stores

UPS 13.8%

133 stores

DPD 11.0%

106 stores

86 stores

FedEx 8.0%

77 stores

GLS 6.5%

63 stores

49 stores

TNT 5.0%

48 stores

USPS 4.8%

46 stores

31 stores

Visual Distribution

Distribution of top 10 Mada shipping carriers (January 2026)
Distribution of shipping carriers in Mada e-commerce stores
Shipping Carrier Store Count Market Share
DHL 198 20.54%
UPS 133 13.80%
DPD 106 11.00%
Aramex 86 8.92%
FedEx 77 7.99%
GLS 63 6.54%
Omniva 49 5.08%
TNT 48 4.98%
USPS 46 4.77%
Hermes 31 3.22%
Correios 28 2.90%
Speedy 27 2.80%
Australia Post 27 2.80%
InPost 23 2.39%
Colissimo 22 2.28%

Store Launch Timeline

Over the past 12 months, 405 new stores were launched in Mada , with the highest activity in 2025-12 (41 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 10.1%

41 stores launched

2025-11 11.6%

47 stores launched

2025-10 10.4%

42 stores launched

2025-09 5.7%

23 stores launched

2025-08 8.1%

33 stores launched

2025-07 5.2%

21 stores launched

2025-06 10.1%

41 stores launched

2025-05 10.9%

44 stores launched

2025-04 11.4%

46 stores launched

2025-03 7.9%

32 stores launched

2025-02 6.2%

25 stores launched

2025-01 2.5%

10 stores launched

Monthly Trend

Monthly store launches in Mada (January 2026)
Monthly store launches in Mada over the past 12 months
Month Stores Launched Percentage
2025-12 41 10.12%
2025-11 47 11.60%
2025-10 42 10.37%
2025-09 23 5.68%
2025-08 33 8.15%
2025-07 21 5.19%
2025-06 41 10.12%
2025-05 44 10.86%
2025-04 46 11.36%
2025-03 32 7.90%
2025-02 25 6.17%
2025-01 10 2.47%

Active Stores by Launch Year

Currently, 2,248 active stores in Mada are tracked in our database , with the most stores launched in 2025 (415 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.5%

415 active stores

2024 10.3%

231 active stores

2023 9.4%

212 active stores

2022 6.4%

144 active stores

2021 8.0%

180 active stores

2020 7.4%

167 active stores

2019 5.4%

122 active stores

2018 4.6%

103 active stores

2017 4.5%

102 active stores

2016 2.9%

66 active stores

2015 2.8%

63 active stores

2014 2.7%

61 active stores

2013 2.8%

63 active stores

2012 2.5%

56 active stores

2011 2.0%

44 active stores

Distribution by Launch Year

Active stores in Mada by original launch year (January 2026)
Active stores in Mada by launch year
Launch Year Active Stores Percentage
2025 415 18.46%
2024 231 10.28%
2023 212 9.43%
2022 144 6.41%
2021 180 8.01%
2020 167 7.43%
2019 122 5.43%
2018 103 4.58%
2017 102 4.54%
2016 66 2.94%
2015 63 2.80%
2014 61 2.71%
2013 63 2.80%
2012 56 2.49%
2011 44 1.96%
2010 42 1.87%
2009 31 1.38%
2008 26 1.16%
2007 17 0.76%
2006 9 0.40%
2005 12 0.53%
2004 15 0.67%
2003 15 0.67%
2002 10 0.44%
2001 10 0.44%
2000 9 0.40%
1999 12 0.53%
1998 7 0.31%
1997 1 0.04%
1996 3 0.13%

Social Media Usage

Instagram leads with 28.7% among stores with at least one detectable social profile (1,327 stores) , followed by Facebook (26.6%) and YouTube (10.1%) .

Base: 3,333 stores with any detectable social profile (62.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.7%

1,327 stores

Facebook 26.6%

1,231 stores

YouTube 10.1%

469 stores

TikTok 8.4%

387 stores

Twitter 8.1%

377 stores

LinkedIn 5.2%

241 stores

WhatsApp 4.8%

224 stores

Pinterest 4.8%

221 stores

X 3.1%

143 stores

Dribbble 0.1%

6 stores

Visual Distribution

Distribution of social media platforms in Mada (January 2026)
Distribution of social media platforms in Mada e-commerce stores
Social Platform Store Count Market Share
Instagram 1327 28.69%
Facebook 1231 26.61%
YouTube 469 10.14%
TikTok 387 8.37%
Twitter 377 8.15%
LinkedIn 241 5.21%
WhatsApp 224 4.84%
Pinterest 221 4.78%
X 143 3.09%
Dribbble 6 0.13%

Geographic Distribution

Saudi Arabia leads with 18.6% (306 AI-verified stores) , followed by Lithuania (15.9%) and United States (9.5%) .

Base: 1,646 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

306 AI-verified stores

262 AI-verified stores

157 AI-verified stores

137 AI-verified stores

88 AI-verified stores

India 5.2%

85 AI-verified stores

73 AI-verified stores

66 AI-verified stores

61 AI-verified stores

55 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mada (January 2026)
Geographic distribution of stores using Mada
Country AI-Verified Store Count Market Share
Saudi Arabia 306 18.59%
Lithuania 262 15.92%
United States 157 9.54%
Indonesia 137 8.32%
France 88 5.35%
India 85 5.16%
Serbia 73 4.43%
Brazil 66 4.01%
United Arab Emirates 61 3.71%
Australia 55 3.34%
Romania 52 3.16%
Croatia 49 2.98%
United Kingdom 49 2.98%
Poland 48 2.92%
Spain 31 1.88%
Italy 30 1.82%
Russia 27 1.64%
Czechia 25 1.52%
Germany 24 1.46%
Netherlands 21 1.28%

Dataset Coverage

Field Rows count Coverage
Website 5.4k 100.00%
Emails 3.3k 61.62%
Phones 1.4k 25.90%
Ecommerce platform 3.6k 67.19%
Couriers 2.6k 48.85%
Payment Providers 5.4k 100.00%
Categories 3.0k 56.43%
Social Media 3.3k 62.24%

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Frequently Asked Questions

What data is included in the Mada E-commerce Database?

Our database covers over 2.3k Mada physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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