Mada Payment Provider Usage Database

Explore 3.6k e-commerce stores accepting Mada. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 57.0% of stores with physical delivery (1,990 stores) , followed by WooCommerce (23.0%) and Shopify (11.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 57.0%

1,990 stores

802 stores

Shopify 11.8%

411 stores

85 stores

63 stores

36 stores

32 stores

25 stores

11 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Mada
Platform Stores with Physical Delivery Percentage
Custom 1990 56.99%
WooCommerce 802 22.97%
Shopify 411 11.77%
PrestaShop 85 2.43%
Wix eCommerce 63 1.80%
OpenCart 36 1.03%
Magento 32 0.92%
Nuvemshop 25 0.72%
Shoptet 11 0.32%
Squarespace Commerce 9 0.26%
BigCommerce 7 0.20%
Shoper 6 0.17%
1C-Bitrix 5 0.14%
Loja Integrada 5 0.14%
OpenCart, FatherShops 5 0.14%

All Stores Distribution

Custom holds 43.0% share of all Mada e-commerce stores (1,990) , with WooCommerce at 36.3% and Shopify at 9.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 43.0%

1,990 stores

1,677 stores

433 stores

93 stores

189 stores

46 stores

43 stores

27 stores

11 stores

60 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Mada
Platform Total Stores Percentage
Custom 1990 43.03%
WooCommerce 1677 36.26%
Shopify 433 9.36%
PrestaShop 93 2.01%
Wix eCommerce 189 4.09%
OpenCart 46 0.99%
Magento 43 0.93%
Nuvemshop 27 0.58%
Shoptet 11 0.24%
Squarespace Commerce 60 1.30%
BigCommerce 27 0.58%
Shoper 7 0.15%
1C-Bitrix 12 0.26%
Loja Integrada 5 0.11%
OpenCart, FatherShops 5 0.11%

Categories Distribution

Health & Beauty leads with 22.1% of all stores (565 stores) , followed by Clothing & Accessories (22.1%) and Food & Beverages (11.4%) .

Top 10 Categories

Health & Beauty 22.1%

565 stores

Clothing & Accessories 22.1%

564 stores

Food & Beverages 11.4%

291 stores

Books & Media 7.2%

185 stores

Electronics & Technology 6.2%

159 stores

Arts & Entertainment 5.2%

132 stores

Home & Garden 4.5%

115 stores

Furniture & Home Decor 3.9%

101 stores

Jewelry & Watches 3.5%

90 stores

Vehicles & Parts 2.7%

70 stores

Visual Distribution

Distribution of top 10 Mada store categories (November 2025)
Distribution of categories in Mada e-commerce stores
Category Number of Stores Percentage
Health & Beauty 565 22.10%
Clothing & Accessories 564 22.06%
Food & Beverages 291 11.38%
Books & Media 185 7.24%
Electronics & Technology 159 6.22%
Arts & Entertainment 132 5.16%
Home & Garden 115 4.50%
Furniture & Home Decor 101 3.95%
Jewelry & Watches 90 3.52%
Vehicles & Parts 70 2.74%
Business & Industrial 69 2.70%
Pets & Pet Supplies 68 2.66%
Toys & Games 66 2.58%
Sporting Goods & Outdoor Gear 46 1.80%
Gifts & Special Occasions 36 1.41%

Shipping Carriers Distribution

DHL leads with 17.8% among AI-verified physical stores (226 stores) , followed by UPS (13.2%) and DPD (11.8%) .

Base: 2,841 AI-verified physical stores with detectable shipping carriers (44.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 17.8%

226 stores

UPS 13.2%

167 stores

DPD 11.8%

149 stores

FedEx 7.8%

99 stores

93 stores

TNT 5.7%

72 stores

68 stores

JNE 5.4%

68 stores

GLS 5.1%

64 stores

USPS 4.6%

58 stores

Visual Distribution

Distribution of top 10 Mada shipping carriers (November 2025)
Distribution of shipping carriers in Mada e-commerce stores
Shipping Carrier Store Count Market Share
DHL 226 17.84%
UPS 167 13.18%
DPD 149 11.76%
FedEx 99 7.81%
Aramex 93 7.34%
TNT 72 5.68%
Hermes 68 5.37%
JNE 68 5.37%
GLS 64 5.05%
USPS 58 4.58%
Wahana 56 4.42%
Omniva 43 3.39%
Speedy 39 3.08%
Pos Indonesia 35 2.76%
Yamato Japan 30 2.37%

Store Launch Timeline

Over the past 12 months, 484 new stores were launched in Mada , with the highest activity in 2025-10 (48 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.9%

48 stores launched

2025-09 7.4%

36 stores launched

2025-08 9.7%

47 stores launched

2025-07 5.2%

25 stores launched

2025-06 10.7%

52 stores launched

2025-05 10.1%

49 stores launched

2025-04 10.7%

52 stores launched

2025-03 8.3%

40 stores launched

2025-02 8.9%

43 stores launched

2025-01 7.0%

34 stores launched

2024-12 8.9%

43 stores launched

2024-11 3.1%

15 stores launched

Monthly Trend

Monthly store launches in Mada (November 2025)
Monthly store launches in Mada over the past 12 months
Month Stores Launched Percentage
2025-10 48 9.92%
2025-09 36 7.44%
2025-08 47 9.71%
2025-07 25 5.17%
2025-06 52 10.74%
2025-05 49 10.12%
2025-04 52 10.74%
2025-03 40 8.26%
2025-02 43 8.88%
2025-01 34 7.02%
2024-12 43 8.88%
2024-11 15 3.10%

Active Stores by Launch Year

Currently, 3,157 active stores in Mada are tracked in our database , with the most stores launched in 2025 (427 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.5%

427 active stores

2024 9.3%

293 active stores

2023 9.2%

291 active stores

2022 6.4%

202 active stores

2021 7.7%

244 active stores

2020 7.3%

231 active stores

2019 5.3%

166 active stores

2018 4.6%

145 active stores

2017 5.5%

175 active stores

2016 3.0%

95 active stores

2015 2.9%

93 active stores

2014 3.5%

110 active stores

2013 4.4%

138 active stores

2012 3.1%

99 active stores

2011 2.7%

84 active stores

Distribution by Launch Year

Active stores in Mada by original launch year (November 2025)
Active stores in Mada by launch year
Launch Year Active Stores Percentage
2025 427 13.53%
2024 293 9.28%
2023 291 9.22%
2022 202 6.40%
2021 244 7.73%
2020 231 7.32%
2019 166 5.26%
2018 145 4.59%
2017 175 5.54%
2016 95 3.01%
2015 93 2.95%
2014 110 3.48%
2013 138 4.37%
2012 99 3.14%
2011 84 2.66%
2010 69 2.19%
2009 57 1.81%
2008 57 1.81%
2007 41 1.30%
2006 23 0.73%
2005 14 0.44%
2004 24 0.76%
2003 21 0.67%
2002 10 0.32%
2001 9 0.29%
2000 15 0.48%
1999 13 0.41%
1998 4 0.13%
1997 3 0.10%
1996 4 0.13%

Social Media Usage

Facebook leads with 28.3% among stores with at least one detectable social profile (1,672 stores) , followed by Instagram (26.2%) and YouTube (11.4%) .

Base: 3,817 stores with any detectable social profile (59.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.3%

1,672 stores

Instagram 26.2%

1,548 stores

YouTube 11.4%

673 stores

Twitter 9.8%

577 stores

TikTok 6.7%

396 stores

LinkedIn 5.1%

300 stores

WhatsApp 5.0%

296 stores

Pinterest 4.1%

244 stores

X 3.3%

192 stores

Vimeo 0.1%

7 stores

Visual Distribution

Distribution of social media platforms in Mada (November 2025)
Distribution of social media platforms in Mada e-commerce stores
Social Platform Store Count Market Share
Facebook 1672 28.31%
Instagram 1548 26.22%
YouTube 673 11.40%
Twitter 577 9.77%
TikTok 396 6.71%
LinkedIn 300 5.08%
WhatsApp 296 5.01%
Pinterest 244 4.13%
X 192 3.25%
Vimeo 7 0.12%

Geographic Distribution

Indonesia leads with 27.9% (766 AI-verified stores) , followed by Lithuania (14.9%) and Saudi Arabia (10.0%) .

Base: 2,747 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

766 AI-verified stores

408 AI-verified stores

275 AI-verified stores

259 AI-verified stores

India 4.7%

130 AI-verified stores

113 AI-verified stores

108 AI-verified stores

95 AI-verified stores

69 AI-verified stores

65 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mada (November 2025)
Geographic distribution of stores using Mada
Country AI-Verified Store Count Market Share
Indonesia 766 27.88%
Lithuania 408 14.85%
Saudi Arabia 275 10.01%
United States 259 9.43%
India 130 4.73%
Croatia 113 4.11%
Serbia 108 3.93%
France 95 3.46%
Brazil 69 2.51%
Australia 65 2.37%
Romania 60 2.18%
United Kingdom 56 2.04%
Spain 55 2.00%
Poland 55 2.00%
United Arab Emirates 54 1.97%
Japan 51 1.86%
Italy 44 1.60%
Netherlands 30 1.09%
China 29 1.06%
Czechia 25 0.91%

Dataset Coverage

Field Rows count Coverage
Website 6.4k 100.00%
Emails 3.6k 56.07%
Phones 1.5k 23.94%
Ecommerce platform 4.7k 73.60%
Couriers 2.8k 44.07%
Payment Providers 6.4k 100.00%
Categories 3.8k 59.35%
Social Media 3.8k 59.22%

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Frequently Asked Questions

What data is included in the Mada E-commerce Database?

Our database covers over 3.6k Mada physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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