Mada Payment Provider Usage Database

Explore 3.6k e-commerce stores accepting Mada. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 58.1% of stores with physical delivery (2,066 stores) , followed by WooCommerce (22.4%) and Shopify (11.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 58.1%

2,066 stores

796 stores

Shopify 11.5%

408 stores

84 stores

63 stores

35 stores

32 stores

24 stores

11 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Mada
Platform Stores with Physical Delivery Percentage
Custom 2066 58.10%
WooCommerce 796 22.38%
Shopify 408 11.47%
PrestaShop 84 2.36%
Wix eCommerce 63 1.77%
OpenCart 35 0.98%
Magento 32 0.90%
Nuvemshop 24 0.67%
Shoptet 11 0.31%
Squarespace Commerce 9 0.25%
BigCommerce 7 0.20%
Shoper 6 0.17%
1C-Bitrix 5 0.14%
OpenCart, FatherShops 5 0.14%
Loja Integrada 5 0.14%

All Stores Distribution

Custom holds 44.0% share of all Mada e-commerce stores (2,066) , with WooCommerce at 35.7% and Shopify at 9.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 44.0%

2,066 stores

1,678 stores

429 stores

92 stores

190 stores

45 stores

43 stores

26 stores

11 stores

60 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Mada
Platform Total Stores Percentage
Custom 2066 43.99%
WooCommerce 1678 35.73%
Shopify 429 9.14%
PrestaShop 92 1.96%
Wix eCommerce 190 4.05%
OpenCart 45 0.96%
Magento 43 0.92%
Nuvemshop 26 0.55%
Shoptet 11 0.23%
Squarespace Commerce 60 1.28%
BigCommerce 27 0.57%
Shoper 7 0.15%
1C-Bitrix 12 0.26%
OpenCart, FatherShops 5 0.11%
Loja Integrada 5 0.11%

Categories Distribution

Health & Beauty leads with 22.1% of all stores (571 stores) , followed by Clothing & Accessories (22.1%) and Food & Beverages (11.4%) .

Top 10 Categories

Health & Beauty 22.1%

571 stores

Clothing & Accessories 22.1%

571 stores

Food & Beverages 11.4%

296 stores

Books & Media 7.2%

185 stores

Electronics & Technology 6.3%

163 stores

Arts & Entertainment 5.1%

132 stores

Home & Garden 4.5%

116 stores

Furniture & Home Decor 3.9%

101 stores

Jewelry & Watches 3.5%

90 stores

Vehicles & Parts 2.8%

73 stores

Visual Distribution

Distribution of top 10 Mada store categories (November 2025)
Distribution of categories in Mada e-commerce stores
Category Number of Stores Percentage
Health & Beauty 571 22.07%
Clothing & Accessories 571 22.07%
Food & Beverages 296 11.44%
Books & Media 185 7.15%
Electronics & Technology 163 6.30%
Arts & Entertainment 132 5.10%
Home & Garden 116 4.48%
Furniture & Home Decor 101 3.90%
Jewelry & Watches 90 3.48%
Vehicles & Parts 73 2.82%
Business & Industrial 70 2.71%
Pets & Pet Supplies 68 2.63%
Toys & Games 67 2.59%
Sporting Goods & Outdoor Gear 46 1.78%
Gifts & Special Occasions 38 1.47%

Shipping Carriers Distribution

DHL leads with 18.3% among AI-verified physical stores (238 stores) , followed by UPS (13.5%) and DPD (11.4%) .

Base: 2,856 AI-verified physical stores with detectable shipping carriers (43.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.3%

238 stores

UPS 13.5%

176 stores

DPD 11.4%

149 stores

FedEx 8.0%

104 stores

95 stores

TNT 6.1%

79 stores

69 stores

JNE 5.2%

68 stores

GLS 4.9%

64 stores

USPS 4.5%

59 stores

Visual Distribution

Distribution of top 10 Mada shipping carriers (November 2025)
Distribution of shipping carriers in Mada e-commerce stores
Shipping Carrier Store Count Market Share
DHL 238 18.27%
UPS 176 13.51%
DPD 149 11.44%
FedEx 104 7.98%
Aramex 95 7.29%
TNT 79 6.06%
Hermes 69 5.30%
JNE 68 5.22%
GLS 64 4.91%
USPS 59 4.53%
Wahana 56 4.30%
Omniva 43 3.30%
Speedy 38 2.92%
Pos Indonesia 35 2.69%
Yamato Japan 30 2.30%

Store Launch Timeline

Over the past 12 months, 494 new stores were launched in Mada , with the highest activity in 2025-10 (50 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.1%

50 stores launched

2025-09 7.3%

36 stores launched

2025-08 9.5%

47 stores launched

2025-07 5.5%

27 stores launched

2025-06 10.5%

52 stores launched

2025-05 10.1%

50 stores launched

2025-04 10.7%

53 stores launched

2025-03 8.1%

40 stores launched

2025-02 8.7%

43 stores launched

2025-01 6.9%

34 stores launched

2024-12 8.9%

44 stores launched

2024-11 3.6%

18 stores launched

Monthly Trend

Monthly store launches in Mada (November 2025)
Monthly store launches in Mada over the past 12 months
Month Stores Launched Percentage
2025-10 50 10.12%
2025-09 36 7.29%
2025-08 47 9.51%
2025-07 27 5.47%
2025-06 52 10.53%
2025-05 50 10.12%
2025-04 53 10.73%
2025-03 40 8.10%
2025-02 43 8.70%
2025-01 34 6.88%
2024-12 44 8.91%
2024-11 18 3.64%

Active Stores by Launch Year

Currently, 3,218 active stores in Mada are tracked in our database , with the most stores launched in 2025 (433 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.5%

433 active stores

2024 9.4%

303 active stores

2023 9.5%

305 active stores

2022 6.4%

207 active stores

2021 7.7%

248 active stores

2020 7.3%

235 active stores

2019 5.3%

170 active stores

2018 4.5%

146 active stores

2017 5.6%

179 active stores

2016 3.0%

97 active stores

2015 3.0%

95 active stores

2014 3.4%

109 active stores

2013 4.3%

139 active stores

2012 3.0%

98 active stores

2011 2.6%

84 active stores

Distribution by Launch Year

Active stores in Mada by original launch year (November 2025)
Active stores in Mada by launch year
Launch Year Active Stores Percentage
2025 433 13.46%
2024 303 9.42%
2023 305 9.48%
2022 207 6.43%
2021 248 7.71%
2020 235 7.30%
2019 170 5.28%
2018 146 4.54%
2017 179 5.56%
2016 97 3.01%
2015 95 2.95%
2014 109 3.39%
2013 139 4.32%
2012 98 3.05%
2011 84 2.61%
2010 72 2.24%
2009 57 1.77%
2008 58 1.80%
2007 42 1.31%
2006 23 0.71%
2005 15 0.47%
2004 24 0.75%
2003 21 0.65%
2002 10 0.31%
2001 9 0.28%
2000 15 0.47%
1999 13 0.40%
1998 4 0.12%
1997 3 0.09%
1996 4 0.12%

Social Media Usage

Facebook leads with 28.3% among stores with at least one detectable social profile (1,670 stores) , followed by Instagram (26.2%) and YouTube (11.5%) .

Base: 3,822 stores with any detectable social profile (58.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.3%

1,670 stores

Instagram 26.2%

1,542 stores

YouTube 11.5%

678 stores

Twitter 9.8%

576 stores

TikTok 6.6%

390 stores

LinkedIn 5.1%

300 stores

WhatsApp 5.0%

297 stores

Pinterest 4.1%

241 stores

X 3.3%

195 stores

Reddit 0.1%

7 stores

Visual Distribution

Distribution of social media platforms in Mada (November 2025)
Distribution of social media platforms in Mada e-commerce stores
Social Platform Store Count Market Share
Facebook 1670 28.32%
Instagram 1542 26.15%
YouTube 678 11.50%
Twitter 576 9.77%
TikTok 390 6.61%
LinkedIn 300 5.09%
WhatsApp 297 5.04%
Pinterest 241 4.09%
X 195 3.31%
Reddit 7 0.12%

Geographic Distribution

Indonesia leads with 28.0% (785 AI-verified stores) , followed by Lithuania (15.7%) and Saudi Arabia (10.0%) .

Base: 2,804 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

785 AI-verified stores

440 AI-verified stores

279 AI-verified stores

250 AI-verified stores

India 4.8%

134 AI-verified stores

114 AI-verified stores

110 AI-verified stores

96 AI-verified stores

69 AI-verified stores

65 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mada (November 2025)
Geographic distribution of stores using Mada
Country AI-Verified Store Count Market Share
Indonesia 785 28.00%
Lithuania 440 15.69%
Saudi Arabia 279 9.95%
United States 250 8.92%
India 134 4.78%
Croatia 114 4.07%
Serbia 110 3.92%
France 96 3.42%
Brazil 69 2.46%
Australia 65 2.32%
Romania 62 2.21%
United Kingdom 56 2.00%
Spain 55 1.96%
Poland 55 1.96%
United Arab Emirates 54 1.93%
Japan 52 1.85%
Italy 43 1.53%
China 30 1.07%
Netherlands 30 1.07%
Germany 25 0.89%

Dataset Coverage

Field Rows count Coverage
Website 6.5k 100.00%
Emails 3.6k 55.80%
Phones 1.6k 24.00%
Ecommerce platform 4.8k 73.87%
Couriers 2.9k 43.85%
Payment Providers 6.5k 100.00%
Categories 3.9k 59.20%
Social Media 3.8k 58.68%

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Frequently Asked Questions

What data is included in the Mada E-commerce Database?

Our database covers over 3.6k Mada physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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