Mada Payment Provider Usage Database

Explore 3.5k e-commerce stores accepting Mada. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 53.3% of stores with physical delivery (1,854 stores) , followed by WooCommerce (25.3%) and Shopify (12.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 53.3%

1,854 stores

881 stores

Shopify 12.3%

427 stores

93 stores

66 stores

42 stores

36 stores

33 stores

11 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Mada
Platform Stores with Physical Delivery Percentage
Custom 1854 53.26%
WooCommerce 881 25.31%
Shopify 427 12.27%
PrestaShop 93 2.67%
Wix eCommerce 66 1.90%
Magento 42 1.21%
Nuvemshop 36 1.03%
OpenCart 33 0.95%
Squarespace Commerce 11 0.32%
Shoptet 9 0.26%
Shoper 7 0.20%
BigCommerce 7 0.20%
1C-Bitrix 6 0.17%
SAP Commerce Cloud 5 0.14%
Tray 4 0.11%

All Stores Distribution

Custom holds 38.6% share of all Mada e-commerce stores (1,854) , with WooCommerce at 39.5% and Shopify at 9.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 38.6%

1,854 stores

1,898 stores

455 stores

100 stores

215 stores

52 stores

36 stores

44 stores

80 stores

9 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Mada
Platform Total Stores Percentage
Custom 1854 38.58%
WooCommerce 1898 39.50%
Shopify 455 9.47%
PrestaShop 100 2.08%
Wix eCommerce 215 4.47%
Magento 52 1.08%
Nuvemshop 36 0.75%
OpenCart 44 0.92%
Squarespace Commerce 80 1.66%
Shoptet 9 0.19%
Shoper 8 0.17%
BigCommerce 28 0.58%
1C-Bitrix 15 0.31%
SAP Commerce Cloud 7 0.15%
Tray 4 0.08%

Categories Distribution

Clothing & Accessories leads with 23.0% of all stores (580 stores) , followed by Health & Beauty (21.7%) and Food & Beverages (11.3%) .

Top 10 Categories

Clothing & Accessories 23.0%

580 stores

Health & Beauty 21.7%

548 stores

Food & Beverages 11.3%

285 stores

Books & Media 7.0%

178 stores

Electronics & Technology 6.7%

170 stores

Arts & Entertainment 4.6%

116 stores

Home & Garden 4.4%

111 stores

Furniture & Home Decor 4.2%

105 stores

Jewelry & Watches 3.7%

94 stores

Pets & Pet Supplies 2.8%

71 stores

Visual Distribution

Distribution of top 10 Mada store categories (December 2025)
Distribution of categories in Mada e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 580 22.95%
Health & Beauty 548 21.69%
Food & Beverages 285 11.28%
Books & Media 178 7.04%
Electronics & Technology 170 6.73%
Arts & Entertainment 116 4.59%
Home & Garden 111 4.39%
Furniture & Home Decor 105 4.16%
Jewelry & Watches 94 3.72%
Pets & Pet Supplies 71 2.81%
Business & Industrial 64 2.53%
Vehicles & Parts 63 2.49%
Toys & Games 52 2.06%
Gifts & Special Occasions 45 1.78%
Sporting Goods & Outdoor Gear 45 1.78%

Shipping Carriers Distribution

DHL leads with 18.3% among AI-verified physical stores (228 stores) , followed by UPS (12.7%) and DPD (11.9%) .

Base: 2,812 AI-verified physical stores with detectable shipping carriers (42.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 18.3%

228 stores

UPS 12.7%

159 stores

DPD 11.9%

149 stores

92 stores

FedEx 7.0%

88 stores

JNE 6.1%

76 stores

TNT 5.5%

69 stores

GLS 5.4%

67 stores

66 stores

50 stores

Visual Distribution

Distribution of top 10 Mada shipping carriers (December 2025)
Distribution of shipping carriers in Mada e-commerce stores
Shipping Carrier Store Count Market Share
DHL 228 18.25%
UPS 159 12.73%
DPD 149 11.93%
Aramex 92 7.37%
FedEx 88 7.05%
JNE 76 6.08%
TNT 69 5.52%
GLS 67 5.36%
Hermes 66 5.28%
Wahana 50 4.00%
Omniva 49 3.92%
USPS 47 3.76%
Speedy 38 3.04%
Pos Indonesia 36 2.88%
Correios 35 2.80%

Store Launch Timeline

Over the past 12 months, 471 new stores were launched in Mada , with the highest activity in 2025-11 (54 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.5%

54 stores launched

2025-10 10.0%

47 stores launched

2025-09 6.6%

31 stores launched

2025-08 8.9%

42 stores launched

2025-07 5.1%

24 stores launched

2025-06 10.6%

50 stores launched

2025-05 10.4%

49 stores launched

2025-04 11.3%

53 stores launched

2025-03 7.4%

35 stores launched

2025-02 6.8%

32 stores launched

2025-01 6.8%

32 stores launched

2024-12 4.7%

22 stores launched

Monthly Trend

Monthly store launches in Mada (December 2025)
Monthly store launches in Mada over the past 12 months
Month Stores Launched Percentage
2025-11 54 11.46%
2025-10 47 9.98%
2025-09 31 6.58%
2025-08 42 8.92%
2025-07 24 5.10%
2025-06 50 10.62%
2025-05 49 10.40%
2025-04 53 11.25%
2025-03 35 7.43%
2025-02 32 6.79%
2025-01 32 6.79%
2024-12 22 4.67%

Active Stores by Launch Year

Currently, 3,177 active stores in Mada are tracked in our database , with the most stores launched in 2025 (450 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.2%

450 active stores

2024 9.3%

297 active stores

2023 8.8%

281 active stores

2022 5.8%

184 active stores

2021 7.8%

248 active stores

2020 7.3%

231 active stores

2019 5.4%

170 active stores

2018 4.8%

154 active stores

2017 5.5%

175 active stores

2016 2.9%

93 active stores

2015 2.7%

87 active stores

2014 3.4%

109 active stores

2013 4.2%

133 active stores

2012 3.5%

110 active stores

2011 2.9%

92 active stores

Distribution by Launch Year

Active stores in Mada by original launch year (December 2025)
Active stores in Mada by launch year
Launch Year Active Stores Percentage
2025 450 14.16%
2024 297 9.35%
2023 281 8.84%
2022 184 5.79%
2021 248 7.81%
2020 231 7.27%
2019 170 5.35%
2018 154 4.85%
2017 175 5.51%
2016 93 2.93%
2015 87 2.74%
2014 109 3.43%
2013 133 4.19%
2012 110 3.46%
2011 92 2.90%
2010 70 2.20%
2009 55 1.73%
2008 52 1.64%
2007 42 1.32%
2006 20 0.63%
2005 17 0.54%
2004 25 0.79%
2003 20 0.63%
2002 14 0.44%
2001 12 0.38%
2000 13 0.41%
1999 12 0.38%
1998 4 0.13%
1997 3 0.09%
1996 4 0.13%

Social Media Usage

Facebook leads with 28.0% among stores with at least one detectable social profile (1,730 stores) , followed by Instagram (26.3%) and YouTube (11.0%) .

Base: 3,950 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 28.0%

1,730 stores

Instagram 26.3%

1,623 stores

YouTube 11.0%

677 stores

Twitter 10.1%

623 stores

TikTok 7.0%

434 stores

LinkedIn 5.2%

318 stores

WhatsApp 5.1%

312 stores

Pinterest 4.4%

272 stores

X 2.8%

175 stores

Vimeo 0.1%

9 stores

Visual Distribution

Distribution of social media platforms in Mada (December 2025)
Distribution of social media platforms in Mada e-commerce stores
Social Platform Store Count Market Share
Facebook 1730 28.03%
Instagram 1623 26.29%
YouTube 677 10.97%
Twitter 623 10.09%
TikTok 434 7.03%
LinkedIn 318 5.15%
WhatsApp 312 5.05%
Pinterest 272 4.41%
X 175 2.83%
Vimeo 9 0.15%

Geographic Distribution

Indonesia leads with 27.9% (763 AI-verified stores) , followed by Lithuania (13.3%) and Saudi Arabia (11.1%) .

Base: 2,732 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

763 AI-verified stores

363 AI-verified stores

302 AI-verified stores

219 AI-verified stores

India 5.2%

143 AI-verified stores

115 AI-verified stores

108 AI-verified stores

97 AI-verified stores

79 AI-verified stores

Spain 2.4%

66 AI-verified stores

Visual Distribution

Geographic distribution of stores using Mada (December 2025)
Geographic distribution of stores using Mada
Country AI-Verified Store Count Market Share
Indonesia 763 27.93%
Lithuania 363 13.29%
Saudi Arabia 302 11.05%
United States 219 8.02%
India 143 5.23%
Serbia 115 4.21%
Croatia 108 3.95%
France 97 3.55%
Brazil 79 2.89%
Spain 66 2.42%
Romania 66 2.42%
Australia 65 2.38%
United Kingdom 63 2.31%
United Arab Emirates 57 2.09%
Poland 56 2.05%
Japan 46 1.68%
Italy 42 1.54%
Russia 29 1.06%
Germany 27 0.99%
Netherlands 26 0.95%

Dataset Coverage

Field Rows count Coverage
Website 6.6k 100.00%
Emails 3.8k 57.88%
Phones 1.6k 24.53%
Ecommerce platform 4.9k 74.75%
Couriers 2.8k 42.65%
Payment Providers 6.6k 100.00%
Categories 3.8k 58.24%
Social Media 4.0k 59.91%

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Frequently Asked Questions

What data is included in the Mada E-commerce Database?

Our database covers over 3.5k Mada physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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