Serbia E-commerce Market
Explore 11.8k verified e-commerce stores in the Serbia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 18.3k with e-commerce signals. 11.8k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 62.7% of stores with physical delivery (7,193 stores) , followed by Custom (15.2%) and Shopify (14.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,193 stores
1,740 stores
1,612 stores
189 stores
184 stores
167 stores
114 stores
112 stores
84 stores
83 stores
Visual Distribution
7,193 stores
1,740 stores
1,612 stores
189 stores
184 stores
167 stores
114 stores
112 stores
84 stores
83 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7193 | 62.67% |
| Custom | 1740 | 15.16% |
| Shopify | 1612 | 14.04% |
| OpenCart | 189 | 1.65% |
| Magento | 184 | 1.60% |
| PrestaShop | 167 | 1.45% |
| VirtueMart | 114 | 0.99% |
| MerchantPro | 112 | 0.98% |
| Wix eCommerce | 84 | 0.73% |
| NBSHOP | 83 | 0.72% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 72.3% share of all Serbia e-commerce stores (12,827) , with Custom at 9.8% and Shopify at 10.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
12,827 stores
1,740 stores
1,771 stores
232 stores
225 stores
188 stores
164 stores
126 stores
357 stores
111 stores
Visual Distribution
12,827 stores
1,740 stores
1,771 stores
232 stores
225 stores
188 stores
164 stores
126 stores
357 stores
111 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 12827 | 72.30% |
| Custom | 1740 | 9.81% |
| Shopify | 1771 | 9.98% |
| OpenCart | 232 | 1.31% |
| Magento | 225 | 1.27% |
| PrestaShop | 188 | 1.06% |
| VirtueMart | 164 | 0.92% |
| MerchantPro | 126 | 0.71% |
| Wix eCommerce | 357 | 2.01% |
| NBSHOP | 111 | 0.63% |
Categories Distribution
Health & Beauty stores with 16.4% of all stores (1,597 stores) , followed by Clothing & Accessories (14.9%) and Home & Garden (12.4%) .
Base: 9,711 AI-verified stores with physical delivery and detected product categories (82.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,597 stores
1,450 stores
1,207 stores
1,094 stores
740 stores
621 stores
456 stores
447 stores
421 stores
357 stores
Visual Distribution
1,597 stores
1,450 stores
1,207 stores
1,094 stores
740 stores
621 stores
456 stores
447 stores
421 stores
357 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1597 | 16.45% |
| Clothing & Accessories | 1450 | 14.93% |
| Home & Garden | 1207 | 12.43% |
| Food & Beverages | 1094 | 11.27% |
| Electronics & Technology | 740 | 7.62% |
| Tools & Hardware | 621 | 6.39% |
| Business & Industrial | 456 | 4.70% |
| Vehicles & Parts | 447 | 4.60% |
| Sporting Goods & Outdoor Gear | 421 | 4.34% |
| Furniture & Home Decor | 357 | 3.68% |
Payment Providers Distribution
VISA stores with 45.1% among AI-verified physical stores (1,538 stores) , followed by MasterCard (28.1%) and American Express (9.6%) .
Base: 2,123 AI-verified physical stores with detectable payment providers (18.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,538 stores
959 stores
328 stores
263 stores
87 stores
63 stores
38 stores
35 stores
27 stores
26 stores
Visual Distribution
1,538 stores
959 stores
328 stores
263 stores
87 stores
63 stores
38 stores
35 stores
27 stores
26 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 1538 | 45.12% |
| MasterCard | 959 | 28.13% |
| American Express | 328 | 9.62% |
| PayPal | 263 | 7.71% |
| Stripe Connect | 87 | 2.55% |
| Mada | 63 | 1.85% |
| Apple Pay | 38 | 1.11% |
| Bolt | 35 | 1.03% |
| JCB | 27 | 0.79% |
| Google Pay | 26 | 0.76% |
Shipping Carriers Distribution
UPS stores with 34.5% among AI-verified physical stores (269 stores) , followed by DHL (19.6%) and GLS (14.5%) .
Base: 703 AI-verified physical stores with detectable shipping carriers (6.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
269 stores
153 stores
113 stores
47 stores
46 stores
46 stores
28 stores
17 stores
17 stores
11 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 269 | 34.53% |
| DHL | 153 | 19.64% |
| GLS | 113 | 14.51% |
| Hermes | 47 | 6.03% |
| FedEx | 46 | 5.91% |
| TNT | 46 | 5.91% |
| Speedy | 28 | 3.59% |
| DPD | 17 | 2.18% |
| USPS | 17 | 2.18% |
| TCS | 11 | 1.41% |
Store Launch Timeline
Over the past 12 months, 1,809 new stores were launched in Serbia , with the highest activity in 2026-05 (166 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
166 stores launched
186 stores launched
183 stores launched
180 stores launched
153 stores launched
156 stores launched
161 stores launched
165 stores launched
137 stores launched
120 stores launched
141 stores launched
61 stores launched
Monthly Trend
9.2% of last 12 months
10.3% of last 12 months
10.1% of last 12 months
10.0% of last 12 months
8.5% of last 12 months
8.6% of last 12 months
8.9% of last 12 months
9.1% of last 12 months
7.6% of last 12 months
6.6% of last 12 months
7.8% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 166 | 9.18% |
| 2026-04 | 186 | 10.28% |
| 2026-03 | 183 | 10.12% |
| 2026-02 | 180 | 9.95% |
| 2026-01 | 153 | 8.46% |
| 2025-12 | 156 | 8.62% |
| 2025-11 | 161 | 8.90% |
| 2025-10 | 165 | 9.12% |
| 2025-09 | 137 | 7.57% |
| 2025-08 | 120 | 6.63% |
| 2025-07 | 141 | 7.79% |
| 2025-06 | 61 | 3.37% |
Active Stores by Launch Year
Currently, 11,701 active stores in Serbia are tracked in our database , with the most stores launched in 2026 (876 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
876 active stores
1,640 active stores
1,285 active stores
979 active stores
833 active stores
859 active stores
866 active stores
612 active stores
602 active stores
449 active stores
290 active stores
264 active stores
280 active stores
288 active stores
231 active stores
Distribution by Launch Year
7.5% of tracked active stores
14.0% of tracked active stores
11.0% of tracked active stores
8.4% of tracked active stores
7.1% of tracked active stores
7.3% of tracked active stores
7.4% of tracked active stores
5.2% of tracked active stores
5.1% of tracked active stores
3.8% of tracked active stores
2.5% of tracked active stores
2.3% of tracked active stores
2.4% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 876 | 7.49% |
| 2025 | 1640 | 14.02% |
| 2024 | 1285 | 10.98% |
| 2023 | 979 | 8.37% |
| 2022 | 833 | 7.12% |
| 2021 | 859 | 7.34% |
| 2020 | 866 | 7.40% |
| 2019 | 612 | 5.23% |
| 2018 | 602 | 5.14% |
| 2017 | 449 | 3.84% |
| 2016 | 290 | 2.48% |
| 2015 | 264 | 2.26% |
| 2014 | 280 | 2.39% |
| 2013 | 288 | 2.46% |
| 2012 | 231 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Food & Beverages
Custom
Magento - Health & Beauty
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shopify
Shopify - Clothing & Accessories
Shopify - Furniture & Home Decor
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.8k | 100.00% |
| Emails | 7.6k | 64.67% |
| Phones | 6.4k | 54.62% |
| Ecommerce platform | 11.8k | 100.00% |
| Couriers | 703.0 | 5.97% |
| Payment Providers | 2.1k | 18.01% |
| Categories | 10.3k | 86.97% |
| Social Media | 8.2k | 69.90% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Serbia e-commerce landscape:
Analyze 11.8k verified e-commerce stores in Serbia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Serbia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Serbia e-commerce intelligence?
-
We track 11.8k verified Serbia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.2% among stores with at least one detectable social profile (7,151 stores) , followed by Facebook (33.0%) and YouTube (9.3%) .
Base: 8,238 stores with any detectable social profile (69.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,151 stores
6,904 stores
1,948 stores
1,227 stores
1,080 stores
939 stores
796 stores
544 stores
291 stores
35 stores
Visual Distribution
7,151 stores
6,904 stores
1,948 stores
1,227 stores
1,080 stores
939 stores
796 stores
544 stores
291 stores
35 stores