Serbia E-commerce Market
Explore 12.4k verified e-commerce stores in the Serbia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 19.5k with e-commerce signals. 12.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 61.5% of stores with physical delivery (7,419 stores) , followed by Shopify (15.5%) and Custom (15.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,419 stores
1,873 stores
1,810 stores
195 stores
192 stores
170 stores
126 stores
113 stores
86 stores
84 stores
Visual Distribution
7,419 stores
1,873 stores
1,810 stores
195 stores
192 stores
170 stores
126 stores
113 stores
86 stores
84 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7419 | 61.48% |
| Shopify | 1873 | 15.52% |
| Custom | 1810 | 15.00% |
| OpenCart | 195 | 1.62% |
| Magento | 192 | 1.59% |
| PrestaShop | 170 | 1.41% |
| VirtueMart | 126 | 1.04% |
| MerchantPro | 113 | 0.94% |
| Wix eCommerce | 86 | 0.71% |
| NBSHOP | 84 | 0.70% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 71.4% share of all Serbia e-commerce stores (13,300) , with Shopify at 11.1% and Custom at 9.7% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
13,300 stores
2,058 stores
1,810 stores
236 stores
237 stores
193 stores
177 stores
125 stores
367 stores
112 stores
Visual Distribution
13,300 stores
2,058 stores
1,810 stores
236 stores
237 stores
193 stores
177 stores
125 stores
367 stores
112 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 13300 | 71.45% |
| Shopify | 2058 | 11.06% |
| Custom | 1810 | 9.72% |
| OpenCart | 236 | 1.27% |
| Magento | 237 | 1.27% |
| PrestaShop | 193 | 1.04% |
| VirtueMart | 177 | 0.95% |
| MerchantPro | 125 | 0.67% |
| Wix eCommerce | 367 | 1.97% |
| NBSHOP | 112 | 0.60% |
Categories Distribution
Health & Beauty stores with 16.6% of all stores (1,701 stores) , followed by Clothing & Accessories (15.0%) and Home & Garden (12.0%) .
Base: 10,234 AI-verified stores with physical delivery and detected product categories (82.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,701 stores
1,538 stores
1,229 stores
1,160 stores
799 stores
645 stores
470 stores
466 stores
447 stores
363 stores
Visual Distribution
1,701 stores
1,538 stores
1,229 stores
1,160 stores
799 stores
645 stores
470 stores
466 stores
447 stores
363 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1701 | 16.62% |
| Clothing & Accessories | 1538 | 15.03% |
| Home & Garden | 1229 | 12.01% |
| Food & Beverages | 1160 | 11.33% |
| Electronics & Technology | 799 | 7.81% |
| Tools & Hardware | 645 | 6.30% |
| Vehicles & Parts | 470 | 4.59% |
| Business & Industrial | 466 | 4.55% |
| Sporting Goods & Outdoor Gear | 447 | 4.37% |
| Furniture & Home Decor | 363 | 3.55% |
Payment Providers Distribution
VISA stores with 45.2% among AI-verified physical stores (1,642 stores) , followed by MasterCard (28.0%) and American Express (9.7%) .
Base: 2,294 AI-verified physical stores with detectable payment providers (18.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,642 stores
1,018 stores
351 stores
292 stores
94 stores
77 stores
33 stores
31 stores
29 stores
21 stores
Visual Distribution
1,642 stores
1,018 stores
351 stores
292 stores
94 stores
77 stores
33 stores
31 stores
29 stores
21 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 1642 | 45.21% |
| MasterCard | 1018 | 28.03% |
| American Express | 351 | 9.66% |
| PayPal | 292 | 8.04% |
| Stripe Connect | 94 | 2.59% |
| Mada | 77 | 2.12% |
| Apple Pay | 33 | 0.91% |
| JCB | 31 | 0.85% |
| Bolt | 29 | 0.80% |
| Google Pay | 21 | 0.58% |
Shipping Carriers Distribution
UPS stores with 33.7% among AI-verified physical stores (280 stores) , followed by DHL (20.1%) and GLS (14.1%) .
Base: 751 AI-verified physical stores with detectable shipping carriers (6.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
280 stores
167 stores
117 stores
58 stores
51 stores
45 stores
31 stores
21 stores
18 stores
10 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 280 | 33.65% |
| DHL | 167 | 20.07% |
| GLS | 117 | 14.06% |
| Hermes | 58 | 6.97% |
| FedEx | 51 | 6.13% |
| TNT | 45 | 5.41% |
| Speedy | 31 | 3.73% |
| DPD | 21 | 2.52% |
| USPS | 18 | 2.16% |
| Deutsche Post | 10 | 1.20% |
Store Launch Timeline
Over the past 12 months, 2,110 new stores were launched in Serbia , with the highest activity in 2026-04 (212 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
212 stores launched
208 stores launched
203 stores launched
190 stores launched
182 stores launched
205 stores launched
204 stores launched
156 stores launched
145 stores launched
158 stores launched
159 stores launched
88 stores launched
Monthly Trend
10.0% of last 12 months
9.9% of last 12 months
9.6% of last 12 months
9.0% of last 12 months
8.6% of last 12 months
9.7% of last 12 months
9.7% of last 12 months
7.4% of last 12 months
6.9% of last 12 months
7.5% of last 12 months
7.5% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 212 | 10.05% |
| 2026-03 | 208 | 9.86% |
| 2026-02 | 203 | 9.62% |
| 2026-01 | 190 | 9.00% |
| 2025-12 | 182 | 8.63% |
| 2025-11 | 205 | 9.72% |
| 2025-10 | 204 | 9.67% |
| 2025-09 | 156 | 7.39% |
| 2025-08 | 145 | 6.87% |
| 2025-07 | 158 | 7.49% |
| 2025-06 | 159 | 7.54% |
| 2025-05 | 88 | 4.17% |
Active Stores by Launch Year
Currently, 12,345 active stores in Serbia are tracked in our database , with the most stores launched in 2026 (836 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
836 active stores
1,914 active stores
1,382 active stores
1,036 active stores
880 active stores
888 active stores
914 active stores
645 active stores
612 active stores
465 active stores
299 active stores
275 active stores
289 active stores
300 active stores
236 active stores
Distribution by Launch Year
6.8% of tracked active stores
15.5% of tracked active stores
11.2% of tracked active stores
8.4% of tracked active stores
7.1% of tracked active stores
7.2% of tracked active stores
7.4% of tracked active stores
5.2% of tracked active stores
5.0% of tracked active stores
3.8% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
2.3% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 836 | 6.77% |
| 2025 | 1914 | 15.50% |
| 2024 | 1382 | 11.19% |
| 2023 | 1036 | 8.39% |
| 2022 | 880 | 7.13% |
| 2021 | 888 | 7.19% |
| 2020 | 914 | 7.40% |
| 2019 | 645 | 5.22% |
| 2018 | 612 | 4.96% |
| 2017 | 465 | 3.77% |
| 2016 | 299 | 2.42% |
| 2015 | 275 | 2.23% |
| 2014 | 289 | 2.34% |
| 2013 | 300 | 2.43% |
| 2012 | 236 | 1.91% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Food & Beverages
Custom
Magento - Health & Beauty
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Shopify - Home & Garden
Custom - Arts & Entertainment
Exitshop - Clothing & Accessories
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.4k | 100.00% |
| Emails | 8.2k | 65.82% |
| Phones | 6.7k | 54.11% |
| Ecommerce platform | 12.4k | 100.00% |
| Couriers | 751.0 | 6.04% |
| Payment Providers | 2.3k | 18.45% |
| Categories | 10.8k | 86.81% |
| Social Media | 8.6k | 69.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Serbia e-commerce landscape:
Analyze 12.4k verified e-commerce stores in Serbia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Serbia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Serbia e-commerce intelligence?
-
We track 12.4k verified Serbia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.3% among stores with at least one detectable social profile (7,496 stores) , followed by Facebook (32.9%) and YouTube (9.3%) .
Base: 8,638 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,496 stores
7,187 stores
2,039 stores
1,280 stores
1,121 stores
1,016 stores
850 stores
560 stores
286 stores
39 stores
Visual Distribution
7,496 stores
7,187 stores
2,039 stores
1,280 stores
1,121 stores
1,016 stores
850 stores
560 stores
286 stores
39 stores