Serbia E-commerce Database
Explore 10.4k verified e-commerce stores in the Serbia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 17.1k with e-commerce signals. 10.4k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 62.1% of stores with physical delivery (6,403 stores) , followed by Shopify (16.7%) and Custom (13.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,403 stores
1,720 stores
1,382 stores
231 stores
199 stores
189 stores
88 stores
42 stores
40 stores
14 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6403 | 62.12% |
| Shopify | 1720 | 16.69% |
| Custom | 1382 | 13.41% |
| OpenCart | 231 | 2.24% |
| Magento | 199 | 1.93% |
| PrestaShop | 189 | 1.83% |
| Wix eCommerce | 88 | 0.85% |
| nopCommerce | 42 | 0.41% |
| CS Cart | 40 | 0.39% |
| Drupal Commerce | 14 | 0.14% |
All Stores Distribution
WooCommerce holds 73.2% share of all Serbia e-commerce stores (12,222) , with Shopify at 11.3% and Custom at 8.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
12,222 stores
1,894 stores
1,382 stores
276 stores
243 stores
208 stores
363 stores
46 stores
45 stores
22 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 12222 | 73.18% |
| Shopify | 1894 | 11.34% |
| Custom | 1382 | 8.27% |
| OpenCart | 276 | 1.65% |
| Magento | 243 | 1.46% |
| PrestaShop | 208 | 1.25% |
| Wix eCommerce | 363 | 2.17% |
| nopCommerce | 46 | 0.28% |
| CS Cart | 45 | 0.27% |
| Drupal Commerce | 22 | 0.13% |
Categories Distribution
Health & Beauty leads with 21.6% of all stores (1,429 stores) , followed by Clothing & Accessories (18.1%) and Electronics & Technology (12.8%) .
Base: 6,616 AI-verified stores with physical delivery and detected product categories (63.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,429 stores
1,199 stores
849 stores
590 stores
545 stores
317 stores
309 stores
271 stores
222 stores
220 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1429 | 21.60% |
| Clothing & Accessories | 1199 | 18.12% |
| Electronics & Technology | 849 | 12.83% |
| Home & Garden | 590 | 8.92% |
| Food & Beverages | 545 | 8.24% |
| Tools & Hardware | 317 | 4.79% |
| Furniture & Home Decor | 309 | 4.67% |
| Vehicles & Parts | 271 | 4.10% |
| Jewelry & Watches | 222 | 3.36% |
| Sporting Goods & Outdoor Gear | 220 | 3.33% |
| Pets & Pet Supplies | 206 | 3.11% |
| Baby & Toddler | 134 | 2.03% |
| Toys & Games | 132 | 2.00% |
| Business & Industrial | 99 | 1.50% |
| Gifts & Special Occasions | 94 | 1.42% |
Payment Providers Distribution
VISA leads with 43.8% among AI-verified physical stores (1,356 stores) , followed by MasterCard (26.5%) and American Express (10.2%) .
Base: 1,947 AI-verified physical stores with detectable payment providers (18.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,356 stores
821 stores
317 stores
276 stores
91 stores
64 stores
38 stores
28 stores
27 stores
23 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 1356 | 43.80% |
| MasterCard | 821 | 26.52% |
| American Express | 317 | 10.24% |
| PayPal | 276 | 8.91% |
| Stripe Connect | 91 | 2.94% |
| Mada | 64 | 2.07% |
| Apple Pay | 38 | 1.23% |
| Bolt | 28 | 0.90% |
| JCB | 27 | 0.87% |
| Google Pay | 23 | 0.74% |
| BitCoin | 20 | 0.65% |
| Klarna | 11 | 0.36% |
| Amazon Pay | 10 | 0.32% |
| SEPA | 7 | 0.23% |
| 2Checkout | 7 | 0.23% |
Shipping Carriers Distribution
UPS leads with 32.5% among AI-verified physical stores (254 stores) , followed by DHL (19.8%) and GLS (13.4%) .
Base: 686 AI-verified physical stores with detectable shipping carriers (6.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 254 | 32.52% |
| DHL | 155 | 19.85% |
| GLS | 105 | 13.44% |
| Hermes | 54 | 6.91% |
| FedEx | 51 | 6.53% |
| TNT | 38 | 4.87% |
| Speedy | 27 | 3.46% |
| USPS | 25 | 3.20% |
| DPD | 25 | 3.20% |
| TCS | 12 | 1.54% |
| Deutsche Post | 8 | 1.02% |
| La Poste | 7 | 0.90% |
| Royal Mail | 7 | 0.90% |
| Blue Star | 7 | 0.90% |
| JX | 6 | 0.77% |
Store Launch Timeline
Over the past 12 months, 1,916 new stores were launched in Serbia , with the highest activity in 2026-02 (152 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
152 stores launched
178 stores launched
188 stores launched
240 stores launched
200 stores launched
134 stores launched
131 stores launched
130 stores launched
147 stores launched
157 stores launched
123 stores launched
136 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 152 | 7.93% |
| 2026-01 | 178 | 9.29% |
| 2025-12 | 188 | 9.81% |
| 2025-11 | 240 | 12.53% |
| 2025-10 | 200 | 10.44% |
| 2025-09 | 134 | 6.99% |
| 2025-08 | 131 | 6.84% |
| 2025-07 | 130 | 6.78% |
| 2025-06 | 147 | 7.67% |
| 2025-05 | 157 | 8.19% |
| 2025-04 | 123 | 6.42% |
| 2025-03 | 136 | 7.10% |
Active Stores by Launch Year
Currently, 10,334 active stores in Serbia are tracked in our database , with the most stores launched in 2026 (331 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
331 active stores
1,847 active stores
1,250 active stores
910 active stores
758 active stores
777 active stores
769 active stores
519 active stores
511 active stores
386 active stores
263 active stores
247 active stores
231 active stores
261 active stores
191 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 331 | 3.20% |
| 2025 | 1847 | 17.87% |
| 2024 | 1250 | 12.10% |
| 2023 | 910 | 8.81% |
| 2022 | 758 | 7.34% |
| 2021 | 777 | 7.52% |
| 2020 | 769 | 7.44% |
| 2019 | 519 | 5.02% |
| 2018 | 511 | 4.94% |
| 2017 | 386 | 3.74% |
| 2016 | 263 | 2.54% |
| 2015 | 247 | 2.39% |
| 2014 | 231 | 2.24% |
| 2013 | 261 | 2.53% |
| 2012 | 191 | 1.85% |
| 2011 | 180 | 1.74% |
| 2010 | 195 | 1.89% |
| 2009 | 246 | 2.38% |
| 2008 | 387 | 3.74% |
| 2007 | 23 | 0.22% |
| 2006 | 8 | 0.08% |
| 2005 | 11 | 0.11% |
| 2004 | 16 | 0.15% |
| 2003 | 3 | 0.03% |
| 2002 | 7 | 0.07% |
| 2001 | 4 | 0.04% |
| 2000 | 2 | 0.02% |
| 1997 | 1 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento - Health & Beauty
Custom
Custom - Health & Beauty
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Shopify
WooCommerce
Custom
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.4k | 100.00% |
| Emails | 7.0k | 67.16% |
| Phones | 2.7k | 26.32% |
| Ecommerce platform | 10.4k | 100.00% |
| Couriers | 686.0 | 6.58% |
| Payment Providers | 1.9k | 18.68% |
| Categories | 6.8k | 65.17% |
| Social Media | 7.1k | 68.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Serbia e-commerce landscape:
Analyze 10.4k verified e-commerce stores in Serbia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Serbia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
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Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Serbia e-commerce intelligence?
-
We track 10.4k verified Serbia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.0% among stores with at least one detectable social profile (6,147 stores) , followed by Facebook (32.8%) and YouTube (9.2%) .
Base: 7,131 stores with any detectable social profile (68.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,147 stores
5,944 stores
1,663 stores
1,009 stores
949 stores
875 stores
750 stores
490 stores
248 stores
29 stores
Visual Distribution