Serbia E-commerce Database
Explore 14.2k e-commerce stores in the Serbia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 47.2% of stores with physical delivery (6,652 stores) , followed by Custom (35.8%) and Shopify (11.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,652 stores
5,041 stores
1,640 stores
211 stores
194 stores
139 stores
117 stores
39 stores
36 stores
18 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6652 | 47.22% |
| Custom | 5041 | 35.78% |
| Shopify | 1640 | 11.64% |
| OpenCart | 211 | 1.50% |
| Magento | 194 | 1.38% |
| PrestaShop | 139 | 0.99% |
| Wix eCommerce | 117 | 0.83% |
| CS Cart | 39 | 0.28% |
| nopCommerce | 36 | 0.26% |
| Drupal Commerce | 18 | 0.13% |
All Stores Distribution
WooCommerce holds 55.5% share of all Serbia e-commerce stores (10,371) , with Custom at 27.0% and Shopify at 11.5% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
10,371 stores
5,041 stores
2,143 stores
264 stores
229 stores
155 stores
366 stores
48 stores
47 stores
24 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 10371 | 55.50% |
| Custom | 5041 | 26.97% |
| Shopify | 2143 | 11.47% |
| OpenCart | 264 | 1.41% |
| Magento | 229 | 1.23% |
| PrestaShop | 155 | 0.83% |
| Wix eCommerce | 366 | 1.96% |
| CS Cart | 48 | 0.26% |
| nopCommerce | 47 | 0.25% |
| Drupal Commerce | 24 | 0.13% |
Categories Distribution
Health & Beauty leads with 21.0% of all stores (1,840 stores) , followed by Clothing & Accessories (13.4%) and Electronics & Technology (12.0%) .
Top 10 Categories
1,840 stores
1,170 stores
1,054 stores
903 stores
753 stores
576 stores
545 stores
423 stores
328 stores
263 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1840 | 21.03% |
| Clothing & Accessories | 1170 | 13.37% |
| Electronics & Technology | 1054 | 12.05% |
| Home & Garden | 903 | 10.32% |
| Food & Beverages | 753 | 8.61% |
| Vehicles & Parts | 576 | 6.58% |
| Tools & Hardware | 545 | 6.23% |
| Furniture & Home Decor | 423 | 4.83% |
| Business & Industrial | 328 | 3.75% |
| Sporting Goods & Outdoor Gear | 263 | 3.01% |
| Jewelry & Watches | 232 | 2.65% |
| Pets & Pet Supplies | 209 | 2.39% |
| Baby & Toddler | 162 | 1.85% |
| Toys & Games | 146 | 1.67% |
| Arts & Entertainment | 145 | 1.66% |
Payment Providers Distribution
VISA leads with 43.6% among AI-verified physical stores (1,463 stores) , followed by MasterCard (25.6%) and American Express (9.4%) .
Base: 2,245 AI-verified physical stores with detectable payment providers (15.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,463 stores
860 stores
316 stores
284 stores
119 stores
108 stores
40 stores
33 stores
31 stores
26 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 1463 | 43.61% |
| MasterCard | 860 | 25.63% |
| American Express | 316 | 9.42% |
| PayPal | 284 | 8.46% |
| Stripe Connect | 119 | 3.55% |
| Mada | 108 | 3.22% |
| JCB | 40 | 1.19% |
| Bolt | 33 | 0.98% |
| Apple Pay | 31 | 0.92% |
| Paddle | 26 | 0.77% |
| Google Pay | 23 | 0.69% |
| Klarna | 18 | 0.54% |
| BitCoin | 15 | 0.45% |
| UnionPay | 10 | 0.30% |
| DinersClub | 9 | 0.27% |
Shipping Carriers Distribution
UPS leads with 33.7% among AI-verified physical stores (275 stores) , followed by DHL (18.6%) and GLS (14.1%) .
Base: 726 AI-verified physical stores with detectable shipping carriers (5.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 275 | 33.66% |
| DHL | 152 | 18.60% |
| GLS | 115 | 14.08% |
| Hermes | 62 | 7.59% |
| FedEx | 47 | 5.75% |
| TNT | 36 | 4.41% |
| Speedy | 32 | 3.92% |
| USPS | 25 | 3.06% |
| DPD | 21 | 2.57% |
| TCS | 13 | 1.59% |
| JX | 12 | 1.47% |
| ASM | 9 | 1.10% |
| ePacket | 6 | 0.73% |
| BRT | 6 | 0.73% |
| Deutsche Post | 6 | 0.73% |
Store Launch Timeline
Over the past 12 months, 2,341 new stores were launched in Serbia , with the highest activity in 2025-10 (257 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
257 stores launched
211 stores launched
186 stores launched
179 stores launched
223 stores launched
219 stores launched
187 stores launched
218 stores launched
208 stores launched
181 stores launched
187 stores launched
85 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 257 | 10.98% |
| 2025-09 | 211 | 9.01% |
| 2025-08 | 186 | 7.95% |
| 2025-07 | 179 | 7.65% |
| 2025-06 | 223 | 9.53% |
| 2025-05 | 219 | 9.35% |
| 2025-04 | 187 | 7.99% |
| 2025-03 | 218 | 9.31% |
| 2025-02 | 208 | 8.89% |
| 2025-01 | 181 | 7.73% |
| 2024-12 | 187 | 7.99% |
| 2024-11 | 85 | 3.63% |
Active Stores by Launch Year
Currently, 14,107 active stores in Serbia are tracked in our database , with the most stores launched in 2025 (2,078 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,078 active stores
1,676 active stores
1,253 active stores
1,006 active stores
1,063 active stores
1,104 active stores
745 active stores
753 active stores
585 active stores
438 active stores
389 active stores
377 active stores
384 active stores
332 active stores
307 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2078 | 14.73% |
| 2024 | 1676 | 11.88% |
| 2023 | 1253 | 8.88% |
| 2022 | 1006 | 7.13% |
| 2021 | 1063 | 7.54% |
| 2020 | 1104 | 7.83% |
| 2019 | 745 | 5.28% |
| 2018 | 753 | 5.34% |
| 2017 | 585 | 4.15% |
| 2016 | 438 | 3.10% |
| 2015 | 389 | 2.76% |
| 2014 | 377 | 2.67% |
| 2013 | 384 | 2.72% |
| 2012 | 332 | 2.35% |
| 2011 | 307 | 2.18% |
| 2010 | 356 | 2.52% |
| 2009 | 437 | 3.10% |
| 2008 | 710 | 5.03% |
| 2007 | 31 | 0.22% |
| 2006 | 18 | 0.13% |
| 2005 | 12 | 0.09% |
| 2004 | 20 | 0.14% |
| 2003 | 6 | 0.04% |
| 2002 | 9 | 0.06% |
| 2001 | 6 | 0.04% |
| 2000 | 4 | 0.03% |
| 1999 | 2 | 0.01% |
| 1998 | 4 | 0.03% |
| 1997 | 2 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Serbia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Food & Beverages
Custom — Vehicles & Parts
Custom — Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.2k | 100.00% |
| Emails | 10.2k | 71.70% |
| Phones | 4.4k | 30.61% |
| Ecommerce platform | 14.2k | 100.00% |
| Couriers | 726.0 | 5.11% |
| Payment Providers | 2.2k | 15.79% |
| Categories | 9.1k | 63.76% |
| Social Media | 9.0k | 63.60% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Serbia E-commerce Database to:
Gain actionable insights into 14.2k physical stores in Serbia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Serbia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Serbia E-commerce Database?
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Our database covers over 14.2k Serbia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.7% among stores with at least one detectable social profile (7,533 stores) , followed by Instagram (33.0%) and YouTube (10.2%) .
Base: 9,042 stores with any detectable social profile (63.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,533 stores
7,384 stores
2,276 stores
1,232 stores
1,224 stores
1,015 stores
794 stores
512 stores
331 stores
45 stores
Visual Distribution