Serbia E-commerce Market
Explore 12.4k verified e-commerce stores in the Serbia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 22k with e-commerce signals. 12.4k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 60.4% of stores with physical delivery (7,463 stores) , followed by Custom (15.5%) and Shopify (14.2%) .
Base: 12,365 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,463 stores
1,922 stores
1,758 stores
326 stores
179 stores
163 stores
91 stores
87 stores
81 stores
55 stores
Visual Distribution
7,463 stores
1,922 stores
1,758 stores
326 stores
179 stores
163 stores
91 stores
87 stores
81 stores
55 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7463 | 60.36% |
| Custom | 1922 | 15.54% |
| Shopify | 1758 | 14.22% |
| OpenCart | 326 | 2.64% |
| Magento | 179 | 1.45% |
| PrestaShop | 163 | 1.32% |
| VirtueMart | 91 | 0.74% |
| Wix eCommerce | 87 | 0.70% |
| NBSHOP | 81 | 0.66% |
| nopCommerce | 55 | 0.44% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 67.0% share of detected Serbia e-commerce signals (14,749) , with Custom at 10.2% and Shopify at 10.2% (October 2026) .
Base: 22,027 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
14,749 websites
2,249 websites
2,242 websites
429 websites
301 websites
229 websites
155 websites
638 websites
134 websites
68 websites
Visual Distribution
14,749 websites
2,249 websites
2,242 websites
429 websites
301 websites
229 websites
155 websites
638 websites
134 websites
68 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 14749 | 66.96% |
| Custom | 2249 | 10.21% |
| Shopify | 2242 | 10.18% |
| OpenCart | 429 | 1.95% |
| Magento | 301 | 1.37% |
| PrestaShop | 229 | 1.04% |
| VirtueMart | 155 | 0.70% |
| Wix eCommerce | 638 | 2.90% |
| NBSHOP | 134 | 0.61% |
| nopCommerce | 68 | 0.31% |
Categories Distribution
Health & Beauty stores with 13.7% of all stores (1,698 stores) , followed by Clothing & Accessories (12.6%) and Home & Garden (10.3%) .
Base: 12,365 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,698 stores
1,558 stores
1,279 stores
1,127 stores
793 stores
626 stores
477 stores
466 stores
433 stores
361 stores
Visual Distribution
1,698 stores
1,558 stores
1,279 stores
1,127 stores
793 stores
626 stores
477 stores
466 stores
433 stores
361 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1698 | 13.73% |
| Clothing & Accessories | 1558 | 12.60% |
| Home & Garden | 1279 | 10.34% |
| Food & Beverages | 1127 | 9.11% |
| Electronics & Technology | 793 | 6.41% |
| Tools & Hardware | 626 | 5.06% |
| Vehicles & Parts | 477 | 3.86% |
| Business & Industrial | 466 | 3.77% |
| Sporting Goods & Outdoor Gear | 433 | 3.50% |
| Furniture & Home Decor | 361 | 2.92% |
Payment Providers Distribution
VISA accounts for 26.6% of displayed detection occurrences (2,810 occurrences) , followed by Maestro (22.3%) and MasterCard (17.5%) .
Base: 10,546 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,810 occurrences
2,347 occurrences
1,848 occurrences
1,288 occurrences
977 occurrences
533 occurrences
290 occurrences
180 occurrences
141 occurrences
132 occurrences
Visual Distribution
2,810 occurrences
2,347 occurrences
1,848 occurrences
1,288 occurrences
977 occurrences
533 occurrences
290 occurrences
180 occurrences
141 occurrences
132 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 2810 | 26.65% |
| Maestro | 2347 | 22.25% |
| MasterCard | 1848 | 17.52% |
| American Express | 1288 | 12.21% |
| PayPal | 977 | 9.26% |
| DinaCard | 533 | 5.05% |
| Stripe | 290 | 2.75% |
| Apple Pay | 180 | 1.71% |
| RaiAccept | 141 | 1.34% |
| AllSecure | 132 | 1.25% |
Shipping Carriers Distribution
Post Express accounts for 35.6% of displayed detection occurrences (1,382 occurrences) , followed by BEX Express (18.7%) and D Express (14.6%) .
Base: 3,878 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
1,382 occurrences
724 occurrences
566 occurrences
421 occurrences
236 occurrences
191 occurrences
168 occurrences
79 occurrences
79 occurrences
32 occurrences
Visual Distribution
1,382 occurrences
724 occurrences
566 occurrences
421 occurrences
236 occurrences
191 occurrences
168 occurrences
79 occurrences
79 occurrences
32 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Post Express | 1382 | 35.64% |
| BEX Express | 724 | 18.67% |
| D Express | 566 | 14.60% |
| Post Serbia | 421 | 10.86% |
| DHL | 236 | 6.09% |
| GLS | 191 | 4.93% |
| AKS Express | 168 | 4.33% |
| FedEx | 79 | 2.04% |
| UPS | 79 | 2.04% |
| EMS | 32 | 0.83% |
Store Launch Timeline
Over the past 12 months, 2,074 new stores were launched in Serbia , with the highest activity in 2026-09 (201 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
201 stores launched
303 stores launched
190 stores launched
162 stores launched
165 stores launched
172 stores launched
177 stores launched
191 stores launched
165 stores launched
161 stores launched
156 stores launched
31 stores launched
Monthly Trend
9.7% of last 12 months
14.6% of last 12 months
9.2% of last 12 months
7.8% of last 12 months
8.0% of last 12 months
8.3% of last 12 months
8.5% of last 12 months
9.2% of last 12 months
8.0% of last 12 months
7.8% of last 12 months
7.5% of last 12 months
1.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 201 | 9.69% |
| 2026-08 | 303 | 14.61% |
| 2026-07 | 190 | 9.16% |
| 2026-06 | 162 | 7.81% |
| 2026-05 | 165 | 7.96% |
| 2026-04 | 172 | 8.29% |
| 2026-03 | 177 | 8.53% |
| 2026-02 | 191 | 9.21% |
| 2026-01 | 165 | 7.96% |
| 2025-12 | 161 | 7.76% |
| 2025-11 | 156 | 7.52% |
| 2025-10 | 31 | 1.49% |
Active Stores by Launch Year
Currently, 12,281 active stores in Serbia are tracked in our database , with the most stores launched in 2026 (1,809 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,809 active stores
1,542 active stores
1,176 active stores
919 active stores
793 active stores
826 active stores
848 active stores
591 active stores
598 active stores
457 active stores
304 active stores
269 active stores
278 active stores
287 active stores
238 active stores
Distribution by Launch Year
14.7% of tracked active stores
12.6% of tracked active stores
9.6% of tracked active stores
7.5% of tracked active stores
6.5% of tracked active stores
6.7% of tracked active stores
6.9% of tracked active stores
4.8% of tracked active stores
4.9% of tracked active stores
3.7% of tracked active stores
2.5% of tracked active stores
2.2% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1809 | 14.73% |
| 2025 | 1542 | 12.56% |
| 2024 | 1176 | 9.58% |
| 2023 | 919 | 7.48% |
| 2022 | 793 | 6.46% |
| 2021 | 826 | 6.73% |
| 2020 | 848 | 6.90% |
| 2019 | 591 | 4.81% |
| 2018 | 598 | 4.87% |
| 2017 | 457 | 3.72% |
| 2016 | 304 | 2.48% |
| 2015 | 269 | 2.19% |
| 2014 | 278 | 2.26% |
| 2013 | 287 | 2.34% |
| 2012 | 238 | 1.94% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Food & Beverages
Custom
Magento - Health & Beauty
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Toys & Games
WooCommerce
WooCommerce - Pets & Pet Supplies
Custom - Food & Beverages
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.4k | 100.00% |
| Emails | 10.3k | 83.62% |
| Phones | 8.9k | 71.96% |
| Ecommerce platform | 12.4k | 100.00% |
| Couriers | 3.1k | 25.27% |
| Payment Providers | 4k | 32.37% |
| Categories | 10.8k | 87.16% |
| Social Media | 8.5k | 68.57% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Serbia e-commerce landscape:
Analyze 12.4k verified e-commerce stores in Serbia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Serbia e-commerce intelligence?
-
We track 12.4k verified Serbia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.8% of displayed detection occurrences (7,445 occurrences) , followed by Facebook (32.7%) and YouTube (9.2%) .
Base: 21,364 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,445 occurrences
6,992 occurrences
1,958 occurrences
1,379 occurrences
1,078 occurrences
871 occurrences
788 occurrences
542 occurrences
279 occurrences
32 occurrences
Visual Distribution
7,445 occurrences
6,992 occurrences
1,958 occurrences
1,379 occurrences
1,078 occurrences
871 occurrences
788 occurrences
542 occurrences
279 occurrences
32 occurrences