Serbia E-commerce Database
Explore 11.2k e-commerce stores in the Serbia. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 63.3% of stores with physical delivery (6,975 stores) , followed by Shopify (20.0%) and Custom (9.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,975 stores
2,206 stores
1,027 stores
236 stores
213 stores
158 stores
112 stores
40 stores
39 stores
16 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6975 | 63.28% |
| Shopify | 2206 | 20.01% |
| Custom | 1027 | 9.32% |
| OpenCart | 236 | 2.14% |
| Magento | 213 | 1.93% |
| PrestaShop | 158 | 1.43% |
| Wix eCommerce | 112 | 1.02% |
| CS Cart | 40 | 0.36% |
| nopCommerce | 39 | 0.35% |
| 1C-Bitrix | 16 | 0.15% |
All Stores Distribution
WooCommerce holds 71.7% share of all Serbia e-commerce stores (11,614) , with Shopify at 14.4% and Custom at 6.3% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
11,614 stores
2,335 stores
1,027 stores
285 stores
248 stores
175 stores
358 stores
42 stores
43 stores
64 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 11614 | 71.73% |
| Shopify | 2335 | 14.42% |
| Custom | 1027 | 6.34% |
| OpenCart | 285 | 1.76% |
| Magento | 248 | 1.53% |
| PrestaShop | 175 | 1.08% |
| Wix eCommerce | 358 | 2.21% |
| CS Cart | 42 | 0.26% |
| nopCommerce | 43 | 0.27% |
| 1C-Bitrix | 64 | 0.40% |
Categories Distribution
Health & Beauty leads with 21.9% of all stores (1,468 stores) , followed by Clothing & Accessories (17.2%) and Electronics & Technology (12.1%) .
Top 10 Categories
1,468 stores
1,154 stores
816 stores
621 stores
567 stores
342 stores
331 stores
288 stores
217 stores
215 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1468 | 21.85% |
| Clothing & Accessories | 1154 | 17.18% |
| Electronics & Technology | 816 | 12.15% |
| Home & Garden | 621 | 9.25% |
| Food & Beverages | 567 | 8.44% |
| Tools & Hardware | 342 | 5.09% |
| Furniture & Home Decor | 331 | 4.93% |
| Vehicles & Parts | 288 | 4.29% |
| Pets & Pet Supplies | 217 | 3.23% |
| Sporting Goods & Outdoor Gear | 215 | 3.20% |
| Jewelry & Watches | 200 | 2.98% |
| Baby & Toddler | 152 | 2.26% |
| Toys & Games | 129 | 1.92% |
| Business & Industrial | 127 | 1.89% |
| Arts & Entertainment | 90 | 1.34% |
Payment Providers Distribution
VISA leads with 44.0% among AI-verified physical stores (1,432 stores) , followed by MasterCard (26.9%) and American Express (9.5%) .
Base: 2,120 AI-verified physical stores with detectable payment providers (19.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,432 stores
875 stores
310 stores
302 stores
87 stores
73 stores
34 stores
29 stores
25 stores
20 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 1432 | 43.97% |
| MasterCard | 875 | 26.87% |
| American Express | 310 | 9.52% |
| PayPal | 302 | 9.27% |
| Stripe Connect | 87 | 2.67% |
| Mada | 73 | 2.24% |
| Apple Pay | 34 | 1.04% |
| Bolt | 29 | 0.89% |
| Google Pay | 25 | 0.77% |
| JCB | 20 | 0.61% |
| Paddle | 19 | 0.58% |
| BitCoin | 19 | 0.58% |
| Klarna | 16 | 0.49% |
| UnionPay | 9 | 0.28% |
| Skrill | 7 | 0.21% |
Shipping Carriers Distribution
UPS leads with 33.1% among AI-verified physical stores (251 stores) , followed by DHL (20.2%) and GLS (13.6%) .
Base: 653 AI-verified physical stores with detectable shipping carriers (5.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 251 | 33.11% |
| DHL | 153 | 20.18% |
| GLS | 103 | 13.59% |
| Hermes | 54 | 7.12% |
| FedEx | 44 | 5.80% |
| TNT | 32 | 4.22% |
| Speedy | 28 | 3.69% |
| USPS | 28 | 3.69% |
| DPD | 25 | 3.30% |
| JX | 9 | 1.19% |
| TCS | 9 | 1.19% |
| BRT | 6 | 0.79% |
| ELTA | 6 | 0.79% |
| ePacket | 5 | 0.66% |
| Royal Mail | 5 | 0.66% |
Store Launch Timeline
Over the past 12 months, 2,146 new stores were launched in Serbia , with the highest activity in 2025-12 (132 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
132 stores launched
200 stores launched
226 stores launched
192 stores launched
166 stores launched
167 stores launched
201 stores launched
232 stores launched
173 stores launched
201 stores launched
190 stores launched
66 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 132 | 6.15% |
| 2025-11 | 200 | 9.32% |
| 2025-10 | 226 | 10.53% |
| 2025-09 | 192 | 8.95% |
| 2025-08 | 166 | 7.74% |
| 2025-07 | 167 | 7.78% |
| 2025-06 | 201 | 9.37% |
| 2025-05 | 232 | 10.81% |
| 2025-04 | 173 | 8.06% |
| 2025-03 | 201 | 9.37% |
| 2025-02 | 190 | 8.85% |
| 2025-01 | 66 | 3.08% |
Active Stores by Launch Year
Currently, 11,053 active stores in Serbia are tracked in our database , with the most stores launched in 2025 (2,223 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,223 active stores
1,405 active stores
969 active stores
810 active stores
844 active stores
814 active stores
553 active stores
562 active stores
415 active stores
287 active stores
262 active stores
255 active stores
282 active stores
199 active stores
205 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2223 | 20.11% |
| 2024 | 1405 | 12.71% |
| 2023 | 969 | 8.77% |
| 2022 | 810 | 7.33% |
| 2021 | 844 | 7.64% |
| 2020 | 814 | 7.36% |
| 2019 | 553 | 5.00% |
| 2018 | 562 | 5.08% |
| 2017 | 415 | 3.75% |
| 2016 | 287 | 2.60% |
| 2015 | 262 | 2.37% |
| 2014 | 255 | 2.31% |
| 2013 | 282 | 2.55% |
| 2012 | 199 | 1.80% |
| 2011 | 205 | 1.85% |
| 2010 | 197 | 1.78% |
| 2009 | 263 | 2.38% |
| 2008 | 432 | 3.91% |
| 2007 | 25 | 0.23% |
| 2006 | 5 | 0.05% |
| 2005 | 9 | 0.08% |
| 2004 | 16 | 0.14% |
| 2003 | 4 | 0.04% |
| 2002 | 7 | 0.06% |
| 2001 | 3 | 0.03% |
| 2000 | 4 | 0.04% |
| 1998 | 2 | 0.02% |
| 1997 | 1 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Serbia's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Shopify - Electronics & Technology
Shopify
WooCommerce
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.2k | 100.00% |
| Emails | 7.8k | 69.73% |
| Phones | 3.1k | 27.48% |
| Ecommerce platform | 11.2k | 100.00% |
| Couriers | 653.0 | 5.86% |
| Payment Providers | 2.1k | 19.01% |
| Categories | 6.9k | 62.20% |
| Social Media | 7.5k | 67.32% |
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Serbia E-commerce Database to:
Gain actionable insights into 11.2k physical stores in Serbia.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Serbia online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Serbia E-commerce Database?
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Our database covers over 11.2k Serbia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.3% among stores with at least one detectable social profile (6,474 stores) , followed by Facebook (33.0%) and YouTube (9.1%) .
Base: 7,507 stores with any detectable social profile (67.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,474 stores
6,232 stores
1,721 stores
1,075 stores
967 stores
932 stores
744 stores
462 stores
257 stores
38 stores
Visual Distribution