Serbia E-commerce Database
Explore 11.4k verified e-commerce stores in the Serbia. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 17.9k with e-commerce signals. 11.4k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 61.2% of stores with physical delivery (6,759 stores) , followed by Custom (15.4%) and Shopify (15.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,759 stores
1,696 stores
1,687 stores
195 stores
193 stores
170 stores
106 stores
87 stores
82 stores
71 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6759 | 61.19% |
| Custom | 1696 | 15.35% |
| Shopify | 1687 | 15.27% |
| Magento | 195 | 1.77% |
| OpenCart | 193 | 1.75% |
| PrestaShop | 170 | 1.54% |
| MerchantPro | 106 | 0.96% |
| VirtueMart | 87 | 0.79% |
| Wix eCommerce | 82 | 0.74% |
| NBSHOP | 71 | 0.64% |
All Stores Distribution
WooCommerce holds 71.2% share of all Serbia e-commerce stores (12,154) , with Custom at 9.9% and Shopify at 11.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
12,154 stores
1,696 stores
1,874 stores
232 stores
232 stores
193 stores
117 stores
131 stores
344 stores
99 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 12154 | 71.19% |
| Custom | 1696 | 9.93% |
| Shopify | 1874 | 10.98% |
| Magento | 232 | 1.36% |
| OpenCart | 232 | 1.36% |
| PrestaShop | 193 | 1.13% |
| MerchantPro | 117 | 0.69% |
| VirtueMart | 131 | 0.77% |
| Wix eCommerce | 344 | 2.01% |
| NBSHOP | 99 | 0.58% |
Categories Distribution
Health & Beauty leads with 16.4% of all stores (1,543 stores) , followed by Clothing & Accessories (14.9%) and Home & Garden (12.3%) .
Base: 9,411 AI-verified stores with physical delivery and detected product categories (82.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,543 stores
1,402 stores
1,154 stores
1,055 stores
761 stores
603 stores
440 stores
435 stores
432 stores
339 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1543 | 16.40% |
| Clothing & Accessories | 1402 | 14.90% |
| Home & Garden | 1154 | 12.26% |
| Food & Beverages | 1055 | 11.21% |
| Electronics & Technology | 761 | 8.09% |
| Tools & Hardware | 603 | 6.41% |
| Vehicles & Parts | 440 | 4.68% |
| Business & Industrial | 435 | 4.62% |
| Sporting Goods & Outdoor Gear | 432 | 4.59% |
| Furniture & Home Decor | 339 | 3.60% |
| Gifts & Special Occasions | 298 | 3.17% |
| Toys & Games | 276 | 2.93% |
| Jewelry & Watches | 237 | 2.52% |
| Arts & Entertainment | 227 | 2.41% |
| Books & Media | 209 | 2.22% |
Payment Providers Distribution
VISA leads with 45.0% among AI-verified physical stores (1,389 stores) , followed by MasterCard (27.6%) and American Express (9.7%) .
Base: 1,937 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,389 stores
852 stores
298 stores
251 stores
84 stores
64 stores
30 stores
30 stores
24 stores
19 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| VISA | 1389 | 45.02% |
| MasterCard | 852 | 27.62% |
| American Express | 298 | 9.66% |
| PayPal | 251 | 8.14% |
| Stripe Connect | 84 | 2.72% |
| Mada | 64 | 2.07% |
| JCB | 30 | 0.97% |
| Apple Pay | 30 | 0.97% |
| Bolt | 24 | 0.78% |
| Google Pay | 19 | 0.62% |
| BitCoin | 16 | 0.52% |
| Klarna | 8 | 0.26% |
| Amazon Pay | 8 | 0.26% |
| UnionPay | 6 | 0.19% |
| 2Checkout | 6 | 0.19% |
Shipping Carriers Distribution
UPS leads with 35.9% among AI-verified physical stores (271 stores) , followed by DHL (18.7%) and GLS (14.1%) .
Base: 682 AI-verified physical stores with detectable shipping carriers (6.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 271 | 35.94% |
| DHL | 141 | 18.70% |
| GLS | 106 | 14.06% |
| Hermes | 53 | 7.03% |
| TNT | 42 | 5.57% |
| FedEx | 41 | 5.44% |
| Speedy | 28 | 3.71% |
| DPD | 18 | 2.39% |
| USPS | 15 | 1.99% |
| TCS | 10 | 1.33% |
| Deutsche Post | 8 | 1.06% |
| Blue Star | 6 | 0.80% |
| Colissimo | 5 | 0.66% |
| Почта России | 5 | 0.66% |
| La Poste | 5 | 0.66% |
Store Launch Timeline
Over the past 12 months, 1,952 new stores were launched in Serbia , with the highest activity in 2026-03 (174 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
174 stores launched
177 stores launched
192 stores launched
182 stores launched
214 stores launched
198 stores launched
145 stores launched
137 stores launched
144 stores launched
161 stores launched
161 stores launched
67 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 174 | 8.91% |
| 2026-02 | 177 | 9.07% |
| 2026-01 | 192 | 9.84% |
| 2025-12 | 182 | 9.32% |
| 2025-11 | 214 | 10.96% |
| 2025-10 | 198 | 10.14% |
| 2025-09 | 145 | 7.43% |
| 2025-08 | 137 | 7.02% |
| 2025-07 | 144 | 7.38% |
| 2025-06 | 161 | 8.25% |
| 2025-05 | 161 | 8.25% |
| 2025-04 | 67 | 3.43% |
Active Stores by Launch Year
Currently, 11,280 active stores in Serbia are tracked in our database , with the most stores launched in 2026 (544 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
544 active stores
1,863 active stores
1,301 active stores
978 active stores
827 active stores
830 active stores
843 active stores
595 active stores
560 active stores
427 active stores
277 active stores
259 active stores
248 active stores
278 active stores
217 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 544 | 4.82% |
| 2025 | 1863 | 16.52% |
| 2024 | 1301 | 11.53% |
| 2023 | 978 | 8.67% |
| 2022 | 827 | 7.33% |
| 2021 | 830 | 7.36% |
| 2020 | 843 | 7.47% |
| 2019 | 595 | 5.27% |
| 2018 | 560 | 4.96% |
| 2017 | 427 | 3.79% |
| 2016 | 277 | 2.46% |
| 2015 | 259 | 2.30% |
| 2014 | 248 | 2.20% |
| 2013 | 278 | 2.46% |
| 2012 | 217 | 1.92% |
| 2011 | 207 | 1.84% |
| 2010 | 228 | 2.02% |
| 2009 | 276 | 2.45% |
| 2008 | 442 | 3.92% |
| 2007 | 22 | 0.20% |
| 2006 | 10 | 0.09% |
| 2005 | 13 | 0.12% |
| 2004 | 16 | 0.14% |
| 2003 | 2 | 0.02% |
| 2002 | 8 | 0.07% |
| 2001 | 5 | 0.04% |
| 2000 | 3 | 0.03% |
| 1997 | 1 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento - Health & Beauty
Custom
Custom - Electronics & Technology
Magento - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
WooCommerce
WooCommerce - Electronics & Technology
Custom - Home & Garden
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.4k | 100.00% |
| Emails | 7.3k | 64.50% |
| Phones | 3.0k | 26.67% |
| Ecommerce platform | 11.4k | 100.00% |
| Couriers | 682.0 | 6.00% |
| Payment Providers | 1.9k | 17.04% |
| Categories | 9.9k | 87.37% |
| Social Media | 7.8k | 68.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Serbia e-commerce landscape:
Analyze 11.4k verified e-commerce stores in Serbia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Serbia e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Serbia e-commerce intelligence?
-
We track 11.4k verified Serbia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
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Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
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Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.2% among stores with at least one detectable social profile (6,723 stores) , followed by Facebook (33.0%) and YouTube (9.2%) .
Base: 7,771 stores with any detectable social profile (68.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,723 stores
6,485 stores
1,799 stores
1,107 stores
1,008 stores
937 stores
785 stores
509 stores
246 stores
35 stores
Visual Distribution