Canada E-commerce Market
Explore 195.2k verified e-commerce stores in the Canada. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 522.8k with e-commerce signals. 195.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 56.6% of stores with physical delivery (110,500 stores) , followed by WooCommerce (18.8%) and Custom (9.2%) .
Base: 195,222 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
110,500 stores
36,706 stores
18,037 stores
10,523 stores
5,951 stores
1,925 stores
1,345 stores
1,129 stores
921 stores
824 stores
Visual Distribution
110,500 stores
36,706 stores
18,037 stores
10,523 stores
5,951 stores
1,925 stores
1,345 stores
1,129 stores
921 stores
824 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 110500 | 56.60% |
| WooCommerce | 36706 | 18.80% |
| Custom | 18037 | 9.24% |
| Wix eCommerce | 10523 | 5.39% |
| Squarespace Commerce | 5951 | 3.05% |
| GoDaddy Online Store | 1925 | 0.99% |
| Magento | 1345 | 0.69% |
| BigCommerce | 1129 | 0.58% |
| OpenCart | 921 | 0.47% |
| JouwWeb | 824 | 0.42% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 37.4% share of detected Canada e-commerce signals (195,471) , with WooCommerce at 26.0% and Custom at 4.9% (October 2026) .
Base: 522,821 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
195,471 websites
135,846 websites
25,461 websites
77,918 websites
48,046 websites
6,872 websites
4,207 websites
3,554 websites
1,429 websites
1,142 websites
Visual Distribution
195,471 websites
135,846 websites
25,461 websites
77,918 websites
48,046 websites
6,872 websites
4,207 websites
3,554 websites
1,429 websites
1,142 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 195471 | 37.39% |
| WooCommerce | 135846 | 25.98% |
| Custom | 25461 | 4.87% |
| Wix eCommerce | 77918 | 14.90% |
| Squarespace Commerce | 48046 | 9.19% |
| GoDaddy Online Store | 6872 | 1.31% |
| Magento | 4207 | 0.80% |
| BigCommerce | 3554 | 0.68% |
| OpenCart | 1429 | 0.27% |
| JouwWeb | 1142 | 0.22% |
Categories Distribution
Health & Beauty stores with 16.4% of all stores (32,024 stores) , followed by Clothing & Accessories (14.2%) and Food & Beverages (10.6%) .
Base: 195,222 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
32,024 stores
27,760 stores
20,598 stores
16,613 stores
12,055 stores
11,157 stores
9,861 stores
8,261 stores
7,095 stores
5,833 stores
Visual Distribution
32,024 stores
27,760 stores
20,598 stores
16,613 stores
12,055 stores
11,157 stores
9,861 stores
8,261 stores
7,095 stores
5,833 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 32024 | 16.40% |
| Clothing & Accessories | 27760 | 14.22% |
| Food & Beverages | 20598 | 10.55% |
| Sporting Goods & Outdoor Gear | 16613 | 8.51% |
| Arts & Entertainment | 12055 | 6.18% |
| Toys & Games | 11157 | 5.72% |
| Home & Garden | 9861 | 5.05% |
| Gifts & Special Occasions | 8261 | 4.23% |
| Jewelry & Watches | 7095 | 3.63% |
| Business & Industrial | 5833 | 2.99% |
Payment Providers Distribution
Apple Pay accounts for 15.4% of displayed detection occurrences (91,750 occurrences) , followed by PayPal (15.2%) and VISA (12.7%) .
Base: 597,653 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
91,750 occurrences
90,625 occurrences
75,945 occurrences
75,594 occurrences
66,391 occurrences
58,652 occurrences
56,411 occurrences
51,815 occurrences
17,313 occurrences
13,157 occurrences
Visual Distribution
91,750 occurrences
90,625 occurrences
75,945 occurrences
75,594 occurrences
66,391 occurrences
58,652 occurrences
56,411 occurrences
51,815 occurrences
17,313 occurrences
13,157 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Apple Pay | 91750 | 15.35% |
| PayPal | 90625 | 15.16% |
| VISA | 75945 | 12.71% |
| MasterCard | 75594 | 12.65% |
| American Express | 66391 | 11.11% |
| Discover | 58652 | 9.81% |
| Shop Pay | 56411 | 9.44% |
| DinersClub | 51815 | 8.67% |
| Stripe | 17313 | 2.90% |
| Bancontact | 13157 | 2.20% |
Shipping Carriers Distribution
Canada Post accounts for 39.6% of displayed detection occurrences (42,721 occurrences) , followed by UPS (17.3%) and FedEx (12.4%) .
Base: 107,854 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
42,721 occurrences
18,618 occurrences
13,368 occurrences
11,836 occurrences
9,008 occurrences
5,331 occurrences
3,146 occurrences
1,448 occurrences
1,418 occurrences
960 occurrences
Visual Distribution
42,721 occurrences
18,618 occurrences
13,368 occurrences
11,836 occurrences
9,008 occurrences
5,331 occurrences
3,146 occurrences
1,448 occurrences
1,418 occurrences
960 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Canada Post | 42721 | 39.61% |
| UPS | 18618 | 17.26% |
| FedEx | 13368 | 12.39% |
| Purolator | 11836 | 10.97% |
| USPS | 9008 | 8.35% |
| DHL | 5331 | 4.94% |
| Canpar Courier | 3146 | 2.92% |
| GLS | 1448 | 1.34% |
| ePacket | 1418 | 1.31% |
| Chit Chats | 960 | 0.89% |
Store Launch Timeline
Over the past 12 months, 36,475 new stores were launched in Canada , with the highest activity in 2026-09 (4,895 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,895 stores launched
4,557 stores launched
3,757 stores launched
3,360 stores launched
3,175 stores launched
3,029 stores launched
3,668 stores launched
2,379 stores launched
2,755 stores launched
2,076 stores launched
2,429 stores launched
395 stores launched
Monthly Trend
13.4% of last 12 months
12.5% of last 12 months
10.3% of last 12 months
9.2% of last 12 months
8.7% of last 12 months
8.3% of last 12 months
10.1% of last 12 months
6.5% of last 12 months
7.6% of last 12 months
5.7% of last 12 months
6.7% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 4895 | 13.42% |
| 2026-08 | 4557 | 12.49% |
| 2026-07 | 3757 | 10.30% |
| 2026-06 | 3360 | 9.21% |
| 2026-05 | 3175 | 8.70% |
| 2026-04 | 3029 | 8.30% |
| 2026-03 | 3668 | 10.06% |
| 2026-02 | 2379 | 6.52% |
| 2026-01 | 2755 | 7.55% |
| 2025-12 | 2076 | 5.69% |
| 2025-11 | 2429 | 6.66% |
| 2025-10 | 395 | 1.08% |
Active Stores by Launch Year
Currently, 188,497 active stores in Canada are tracked in our database , with the most stores launched in 2026 (32,901 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
32,901 active stores
23,208 active stores
18,710 active stores
13,852 active stores
11,018 active stores
13,339 active stores
13,586 active stores
7,467 active stores
7,839 active stores
6,856 active stores
4,224 active stores
3,493 active stores
3,712 active stores
4,294 active stores
2,605 active stores
Distribution by Launch Year
17.5% of tracked active stores
12.3% of tracked active stores
9.9% of tracked active stores
7.3% of tracked active stores
5.8% of tracked active stores
7.1% of tracked active stores
7.2% of tracked active stores
4.0% of tracked active stores
4.2% of tracked active stores
3.6% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
2.0% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 32901 | 17.45% |
| 2025 | 23208 | 12.31% |
| 2024 | 18710 | 9.93% |
| 2023 | 13852 | 7.35% |
| 2022 | 11018 | 5.85% |
| 2021 | 13339 | 7.08% |
| 2020 | 13586 | 7.21% |
| 2019 | 7467 | 3.96% |
| 2018 | 7839 | 4.16% |
| 2017 | 6856 | 3.64% |
| 2016 | 4224 | 2.24% |
| 2015 | 3493 | 1.85% |
| 2014 | 3712 | 1.97% |
| 2013 | 4294 | 2.28% |
| 2012 | 2605 | 1.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Tools & Hardware
Custom - Toys & Games
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Health & Beauty
Shopify
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify - Arts & Entertainment
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 195.2k | 100.00% |
| Emails | 150.9k | 77.32% |
| Phones | 94.7k | 48.49% |
| Ecommerce platform | 195.2k | 100.00% |
| Couriers | 59.3k | 30.39% |
| Payment Providers | 138.4k | 70.88% |
| Categories | 176.2k | 90.26% |
| Social Media | 122k | 62.51% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Canada e-commerce landscape:
Analyze 195.2k verified e-commerce stores in Canada - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Canada e-commerce intelligence?
-
We track 195.2k verified Canada e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.6% of displayed detection occurrences (105,205 occurrences) , followed by Facebook (29.9%) and YouTube (9.2%) .
Base: 312,817 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
105,205 occurrences
93,581 occurrences
28,846 occurrences
27,501 occurrences
22,657 occurrences
16,122 occurrences
10,350 occurrences
6,589 occurrences
1,019 occurrences
947 occurrences
Visual Distribution
105,205 occurrences
93,581 occurrences
28,846 occurrences
27,501 occurrences
22,657 occurrences
16,122 occurrences
10,350 occurrences
6,589 occurrences
1,019 occurrences
947 occurrences