Canada E-commerce Market
Explore 192.3k verified e-commerce stores in the Canada. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 356.9k with e-commerce signals. 192.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 59.4% of stores with physical delivery (110,896 stores) , followed by WooCommerce (18.4%) and Custom (9.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
110,896 stores
34,376 stores
17,406 stores
11,424 stores
6,274 stores
2,125 stores
1,483 stores
1,262 stores
756 stores
717 stores
Visual Distribution
110,896 stores
34,376 stores
17,406 stores
11,424 stores
6,274 stores
2,125 stores
1,483 stores
1,262 stores
756 stores
717 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 110896 | 59.39% |
| WooCommerce | 34376 | 18.41% |
| Custom | 17406 | 9.32% |
| Wix eCommerce | 11424 | 6.12% |
| Squarespace Commerce | 6274 | 3.36% |
| GoDaddy Online Store | 2125 | 1.14% |
| Magento | 1483 | 0.79% |
| BigCommerce | 1262 | 0.68% |
| Big Cartel | 756 | 0.40% |
| PrestaShop | 717 | 0.38% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 36.1% share of all Canada e-commerce stores (125,127) , with WooCommerce at 28.9% and Custom at 5.0% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
125,127 stores
100,299 stores
17,406 stores
55,177 stores
38,167 stores
5,423 stores
1,954 stores
1,510 stores
820 stores
824 stores
Visual Distribution
125,127 stores
100,299 stores
17,406 stores
55,177 stores
38,167 stores
5,423 stores
1,954 stores
1,510 stores
820 stores
824 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 125127 | 36.09% |
| WooCommerce | 100299 | 28.93% |
| Custom | 17406 | 5.02% |
| Wix eCommerce | 55177 | 15.91% |
| Squarespace Commerce | 38167 | 11.01% |
| GoDaddy Online Store | 5423 | 1.56% |
| Magento | 1954 | 0.56% |
| BigCommerce | 1510 | 0.44% |
| Big Cartel | 820 | 0.24% |
| PrestaShop | 824 | 0.24% |
Categories Distribution
Health & Beauty stores with 19.1% of all stores (32,352 stores) , followed by Clothing & Accessories (15.9%) and Food & Beverages (12.0%) .
Base: 169,294 AI-verified stores with physical delivery and detected product categories (88.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
32,352 stores
26,984 stores
20,370 stores
16,327 stores
11,919 stores
10,708 stores
9,525 stores
8,098 stores
7,090 stores
5,770 stores
Visual Distribution
32,352 stores
26,984 stores
20,370 stores
16,327 stores
11,919 stores
10,708 stores
9,525 stores
8,098 stores
7,090 stores
5,770 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 32352 | 19.11% |
| Clothing & Accessories | 26984 | 15.94% |
| Food & Beverages | 20370 | 12.03% |
| Sporting Goods & Outdoor Gear | 16327 | 9.64% |
| Arts & Entertainment | 11919 | 7.04% |
| Toys & Games | 10708 | 6.33% |
| Home & Garden | 9525 | 5.63% |
| Gifts & Special Occasions | 8098 | 4.78% |
| Jewelry & Watches | 7090 | 4.19% |
| Business & Industrial | 5770 | 3.41% |
Payment Providers Distribution
PayPal stores with 25.7% among AI-verified physical stores (8,763 stores) , followed by American Express (13.8%) and Stripe Connect (13.6%) .
Base: 19,468 AI-verified physical stores with detectable payment providers (10.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,763 stores
4,704 stores
4,638 stores
4,598 stores
2,080 stores
2,078 stores
1,658 stores
1,655 stores
1,148 stores
712 stores
Visual Distribution
8,763 stores
4,704 stores
4,638 stores
4,598 stores
2,080 stores
2,078 stores
1,658 stores
1,655 stores
1,148 stores
712 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 8763 | 25.66% |
| American Express | 4704 | 13.77% |
| Stripe Connect | 4638 | 13.58% |
| MasterCard | 4598 | 13.46% |
| Interac e-Transfer | 2080 | 6.09% |
| Apple Pay | 2078 | 6.09% |
| Google Pay | 1658 | 4.86% |
| Bolt | 1655 | 4.85% |
| VISA | 1148 | 3.36% |
| Klarna | 712 | 2.08% |
Shipping Carriers Distribution
Canada Post stores with 32.3% among AI-verified physical stores (9,631 stores) , followed by UPS (21.5%) and FedEx (12.4%) .
Base: 17,364 AI-verified physical stores with detectable shipping carriers (9.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9,631 stores
6,389 stores
3,683 stores
2,901 stores
2,609 stores
1,753 stores
1,084 stores
365 stores
334 stores
260 stores
Visual Distribution
9,631 stores
6,389 stores
3,683 stores
2,901 stores
2,609 stores
1,753 stores
1,084 stores
365 stores
334 stores
260 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Canada Post | 9631 | 32.35% |
| UPS | 6389 | 21.46% |
| FedEx | 3683 | 12.37% |
| USPS | 2901 | 9.74% |
| Purolator | 2609 | 8.76% |
| DHL | 1753 | 5.89% |
| XpressPost | 1084 | 3.64% |
| Speedy | 365 | 1.23% |
| GLS | 334 | 1.12% |
| Royal Mail | 260 | 0.87% |
Store Launch Timeline
Over the past 12 months, 32,171 new stores were launched in Canada , with the highest activity in 2026-05 (4,103 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,103 stores launched
3,673 stores launched
3,389 stores launched
2,554 stores launched
2,943 stores launched
2,294 stores launched
2,609 stores launched
2,526 stores launched
2,386 stores launched
2,401 stores launched
2,326 stores launched
967 stores launched
Monthly Trend
12.8% of last 12 months
11.4% of last 12 months
10.5% of last 12 months
7.9% of last 12 months
9.1% of last 12 months
7.1% of last 12 months
8.1% of last 12 months
7.9% of last 12 months
7.4% of last 12 months
7.5% of last 12 months
7.2% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4103 | 12.75% |
| 2026-04 | 3673 | 11.42% |
| 2026-03 | 3389 | 10.53% |
| 2026-02 | 2554 | 7.94% |
| 2026-01 | 2943 | 9.15% |
| 2025-12 | 2294 | 7.13% |
| 2025-11 | 2609 | 8.11% |
| 2025-10 | 2526 | 7.85% |
| 2025-09 | 2386 | 7.42% |
| 2025-08 | 2401 | 7.46% |
| 2025-07 | 2326 | 7.23% |
| 2025-06 | 967 | 3.01% |
Active Stores by Launch Year
Currently, 185,849 active stores in Canada are tracked in our database , with the most stores launched in 2026 (16,862 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16,862 active stores
26,752 active stores
20,075 active stores
14,823 active stores
12,064 active stores
14,523 active stores
14,653 active stores
8,161 active stores
8,580 active stores
7,537 active stores
4,609 active stores
3,751 active stores
3,935 active stores
4,616 active stores
2,759 active stores
Distribution by Launch Year
9.1% of tracked active stores
14.4% of tracked active stores
10.8% of tracked active stores
8.0% of tracked active stores
6.5% of tracked active stores
7.8% of tracked active stores
7.9% of tracked active stores
4.4% of tracked active stores
4.6% of tracked active stores
4.1% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16862 | 9.07% |
| 2025 | 26752 | 14.39% |
| 2024 | 20075 | 10.80% |
| 2023 | 14823 | 7.98% |
| 2022 | 12064 | 6.49% |
| 2021 | 14523 | 7.81% |
| 2020 | 14653 | 7.88% |
| 2019 | 8161 | 4.39% |
| 2018 | 8580 | 4.62% |
| 2017 | 7537 | 4.06% |
| 2016 | 4609 | 2.48% |
| 2015 | 3751 | 2.02% |
| 2014 | 3935 | 2.12% |
| 2013 | 4616 | 2.48% |
| 2012 | 2759 | 1.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Tools & Hardware
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Jewelry & Watches
Shopify - Health & Beauty
Custom - Home & Garden
Shopify - Pets & Pet Supplies
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 192.3k | 100.00% |
| Emails | 64.5k | 33.56% |
| Phones | 35.7k | 18.57% |
| Ecommerce platform | 192.3k | 100.00% |
| Couriers | 17.4k | 9.03% |
| Payment Providers | 19.5k | 10.13% |
| Categories | 173.1k | 90.06% |
| Social Media | 127.2k | 66.18% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Canada e-commerce landscape:
Analyze 192.3k verified e-commerce stores in Canada - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Canada e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Canada e-commerce intelligence?
-
We track 192.3k verified Canada e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.0% among stores with at least one detectable social profile (109,684 stores) , followed by Facebook (30.0%) and YouTube (9.5%) .
Base: 127,233 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
109,684 stores
99,644 stores
31,581 stores
28,369 stores
25,451 stores
17,337 stores
11,510 stores
6,926 stores
1,140 stores
1,001 stores
Visual Distribution
109,684 stores
99,644 stores
31,581 stores
28,369 stores
25,451 stores
17,337 stores
11,510 stores
6,926 stores
1,140 stores
1,001 stores