Canada E-commerce Market
Explore 209.3k verified e-commerce stores in the Canada. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 385.1k with e-commerce signals. 209.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 60.6% of stores with physical delivery (122,885 stores) , followed by WooCommerce (18.1%) and Custom (8.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
122,885 stores
36,647 stores
17,986 stores
12,052 stores
6,541 stores
2,312 stores
1,574 stores
1,353 stores
816 stores
765 stores
Visual Distribution
122,885 stores
36,647 stores
17,986 stores
12,052 stores
6,541 stores
2,312 stores
1,574 stores
1,353 stores
816 stores
765 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 122885 | 60.56% |
| WooCommerce | 36647 | 18.06% |
| Custom | 17986 | 8.86% |
| Wix eCommerce | 12052 | 5.94% |
| Squarespace Commerce | 6541 | 3.22% |
| GoDaddy Online Store | 2312 | 1.14% |
| Magento | 1574 | 0.78% |
| BigCommerce | 1353 | 0.67% |
| Big Cartel | 816 | 0.40% |
| PrestaShop | 765 | 0.38% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 37.5% share of all Canada e-commerce stores (138,667) , with WooCommerce at 28.7% and Custom at 4.9% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
138,667 stores
106,039 stores
17,986 stores
56,718 stores
39,494 stores
5,668 stores
2,060 stores
1,564 stores
886 stores
871 stores
Visual Distribution
138,667 stores
106,039 stores
17,986 stores
56,718 stores
39,494 stores
5,668 stores
2,060 stores
1,564 stores
886 stores
871 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 138667 | 37.48% |
| WooCommerce | 106039 | 28.66% |
| Custom | 17986 | 4.86% |
| Wix eCommerce | 56718 | 15.33% |
| Squarespace Commerce | 39494 | 10.68% |
| GoDaddy Online Store | 5668 | 1.53% |
| Magento | 2060 | 0.56% |
| BigCommerce | 1564 | 0.42% |
| Big Cartel | 886 | 0.24% |
| PrestaShop | 871 | 0.24% |
Categories Distribution
Health & Beauty stores with 19.2% of all stores (35,290 stores) , followed by Clothing & Accessories (16.2%) and Food & Beverages (12.0%) .
Base: 183,633 AI-verified stores with physical delivery and detected product categories (87.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
35,290 stores
29,687 stores
22,024 stores
17,642 stores
12,676 stores
11,627 stores
10,200 stores
8,874 stores
7,749 stores
6,021 stores
Visual Distribution
35,290 stores
29,687 stores
22,024 stores
17,642 stores
12,676 stores
11,627 stores
10,200 stores
8,874 stores
7,749 stores
6,021 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 35290 | 19.22% |
| Clothing & Accessories | 29687 | 16.17% |
| Food & Beverages | 22024 | 11.99% |
| Sporting Goods & Outdoor Gear | 17642 | 9.61% |
| Arts & Entertainment | 12676 | 6.90% |
| Toys & Games | 11627 | 6.33% |
| Home & Garden | 10200 | 5.55% |
| Gifts & Special Occasions | 8874 | 4.83% |
| Jewelry & Watches | 7749 | 4.22% |
| Business & Industrial | 6021 | 3.28% |
Payment Providers Distribution
PayPal stores with 25.5% among AI-verified physical stores (9,595 stores) , followed by American Express (14.5%) and MasterCard (14.1%) .
Base: 21,653 AI-verified physical stores with detectable payment providers (10.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,595 stores
5,483 stores
5,324 stores
5,102 stores
2,210 stores
2,169 stores
1,814 stores
1,784 stores
1,218 stores
698 stores
Visual Distribution
9,595 stores
5,483 stores
5,324 stores
5,102 stores
2,210 stores
2,169 stores
1,814 stores
1,784 stores
1,218 stores
698 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 9595 | 25.46% |
| American Express | 5483 | 14.55% |
| MasterCard | 5324 | 14.12% |
| Stripe Connect | 5102 | 13.54% |
| Interac e-Transfer | 2210 | 5.86% |
| Apple Pay | 2169 | 5.75% |
| Google Pay | 1814 | 4.81% |
| Bolt | 1784 | 4.73% |
| VISA | 1218 | 3.23% |
| Klarna | 698 | 1.85% |
Shipping Carriers Distribution
Canada Post stores with 32.2% among AI-verified physical stores (11,047 stores) , followed by UPS (21.5%) and FedEx (12.5%) .
Base: 19,813 AI-verified physical stores with detectable shipping carriers (9.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
11,047 stores
7,370 stores
4,302 stores
3,464 stores
3,003 stores
2,043 stores
1,206 stores
375 stores
372 stores
319 stores
Visual Distribution
11,047 stores
7,370 stores
4,302 stores
3,464 stores
3,003 stores
2,043 stores
1,206 stores
375 stores
372 stores
319 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Canada Post | 11047 | 32.16% |
| UPS | 7370 | 21.45% |
| FedEx | 4302 | 12.52% |
| USPS | 3464 | 10.08% |
| Purolator | 3003 | 8.74% |
| DHL | 2043 | 5.95% |
| XpressPost | 1206 | 3.51% |
| GLS | 375 | 1.09% |
| Speedy | 372 | 1.08% |
| Royal Mail | 319 | 0.93% |
Store Launch Timeline
Over the past 12 months, 36,569 new stores were launched in Canada , with the highest activity in 2026-04 (3,879 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,879 stores launched
4,017 stores launched
3,262 stores launched
3,809 stores launched
2,972 stores launched
3,226 stores launched
3,066 stores launched
2,840 stores launched
2,853 stores launched
2,741 stores launched
2,438 stores launched
1,466 stores launched
Monthly Trend
10.6% of last 12 months
11.0% of last 12 months
8.9% of last 12 months
10.4% of last 12 months
8.1% of last 12 months
8.8% of last 12 months
8.4% of last 12 months
7.8% of last 12 months
7.8% of last 12 months
7.5% of last 12 months
6.7% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 3879 | 10.61% |
| 2026-03 | 4017 | 10.98% |
| 2026-02 | 3262 | 8.92% |
| 2026-01 | 3809 | 10.42% |
| 2025-12 | 2972 | 8.13% |
| 2025-11 | 3226 | 8.82% |
| 2025-10 | 3066 | 8.38% |
| 2025-09 | 2840 | 7.77% |
| 2025-08 | 2853 | 7.80% |
| 2025-07 | 2741 | 7.50% |
| 2025-06 | 2438 | 6.67% |
| 2025-05 | 1466 | 4.01% |
Active Stores by Launch Year
Currently, 202,264 active stores in Canada are tracked in our database , with the most stores launched in 2026 (15,440 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15,440 active stores
32,072 active stores
22,468 active stores
16,357 active stores
13,245 active stores
15,835 active stores
15,923 active stores
8,865 active stores
9,247 active stores
8,076 active stores
4,935 active stores
4,062 active stores
4,220 active stores
4,975 active stores
2,957 active stores
Distribution by Launch Year
7.6% of tracked active stores
15.9% of tracked active stores
11.1% of tracked active stores
8.1% of tracked active stores
6.5% of tracked active stores
7.8% of tracked active stores
7.9% of tracked active stores
4.4% of tracked active stores
4.6% of tracked active stores
4.0% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
2.1% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15440 | 7.63% |
| 2025 | 32072 | 15.86% |
| 2024 | 22468 | 11.11% |
| 2023 | 16357 | 8.09% |
| 2022 | 13245 | 6.55% |
| 2021 | 15835 | 7.83% |
| 2020 | 15923 | 7.87% |
| 2019 | 8865 | 4.38% |
| 2018 | 9247 | 4.57% |
| 2017 | 8076 | 3.99% |
| 2016 | 4935 | 2.44% |
| 2015 | 4062 | 2.01% |
| 2014 | 4220 | 2.09% |
| 2013 | 4975 | 2.46% |
| 2012 | 2957 | 1.46% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Tools & Hardware
Custom
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
Shopify - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Wix eCommerce - Arts & Entertainment
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 209.3k | 100.00% |
| Emails | 75.0k | 35.86% |
| Phones | 39.0k | 18.63% |
| Ecommerce platform | 209.3k | 100.00% |
| Couriers | 19.8k | 9.47% |
| Payment Providers | 21.7k | 10.35% |
| Categories | 187.8k | 89.74% |
| Social Media | 137.5k | 65.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Canada e-commerce landscape:
Analyze 209.3k verified e-commerce stores in Canada - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Canada e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Canada e-commerce intelligence?
-
We track 209.3k verified Canada e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.0% among stores with at least one detectable social profile (118,415 stores) , followed by Facebook (29.9%) and YouTube (9.5%) .
Base: 137,476 stores with any detectable social profile (65.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
118,415 stores
107,188 stores
33,953 stores
30,717 stores
27,814 stores
18,696 stores
12,166 stores
7,414 stores
1,268 stores
1,073 stores
Visual Distribution
118,415 stores
107,188 stores
33,953 stores
30,717 stores
27,814 stores
18,696 stores
12,166 stores
7,414 stores
1,268 stores
1,073 stores