GoDaddy Online Store Market Share & Real Store Usage
Explore 48k verified e-commerce stores built on GoDaddy Online Store. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 189.3k domains. 48k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
48k verified active stores out of 189.3k detected · 25.4% verification rate
Categories Distribution
Health & Beauty stores with 19.2% of all stores (9,242 stores) , followed by Sporting Goods & Outdoor Gear (11.5%) and Food & Beverages (11.2%) .
Base: 48,027 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,242 stores
5,534 stores
5,365 stores
3,895 stores
3,750 stores
2,936 stores
2,840 stores
1,250 stores
829 stores
776 stores
Visual Distribution
9,242 stores
5,534 stores
5,365 stores
3,895 stores
3,750 stores
2,936 stores
2,840 stores
1,250 stores
829 stores
776 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 9242 | 19.24% |
| Sporting Goods & Outdoor Gear | 5534 | 11.52% |
| Food & Beverages | 5365 | 11.17% |
| Clothing & Accessories | 3895 | 8.11% |
| Toys & Games | 3750 | 7.81% |
| Arts & Entertainment | 2936 | 6.11% |
| Gifts & Special Occasions | 2840 | 5.91% |
| Home & Garden | 1250 | 2.60% |
| Jewelry & Watches | 829 | 1.73% |
| Tools & Hardware | 776 | 1.62% |
Payment Providers Distribution
PayPal accounts for 39.5% of displayed detection occurrences (2,955 occurrences) , followed by VISA (11.4%) and MasterCard (11.2%) .
Base: 7,478 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,955 occurrences
850 occurrences
839 occurrences
672 occurrences
566 occurrences
443 occurrences
394 occurrences
389 occurrences
252 occurrences
118 occurrences
Visual Distribution
2,955 occurrences
850 occurrences
839 occurrences
672 occurrences
566 occurrences
443 occurrences
394 occurrences
389 occurrences
252 occurrences
118 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2955 | 39.52% |
| VISA | 850 | 11.37% |
| MasterCard | 839 | 11.22% |
| American Express | 672 | 8.99% |
| Stripe | 566 | 7.57% |
| Discover | 443 | 5.92% |
| Apple Pay | 394 | 5.27% |
| Venmo | 389 | 5.20% |
| Google Pay | 252 | 3.37% |
| Zelle | 118 | 1.58% |
Shipping Carriers Distribution
USPS accounts for 40.6% of displayed detection occurrences (2,009 occurrences) , followed by UPS (23.6%) and FedEx (14.3%) .
Base: 4,944 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
2,009 occurrences
1,167 occurrences
709 occurrences
402 occurrences
208 occurrences
207 occurrences
128 occurrences
53 occurrences
32 occurrences
29 occurrences
Visual Distribution
2,009 occurrences
1,167 occurrences
709 occurrences
402 occurrences
208 occurrences
207 occurrences
128 occurrences
53 occurrences
32 occurrences
29 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 2009 | 40.64% |
| UPS | 1167 | 23.60% |
| FedEx | 709 | 14.34% |
| Royal Mail | 402 | 8.13% |
| Australia Post | 208 | 4.21% |
| DHL | 207 | 4.19% |
| Canada Post | 128 | 2.59% |
| DPD | 53 | 1.07% |
| Evri | 32 | 0.65% |
| Parcel Force | 29 | 0.59% |
Store Launch Timeline
Over the past 12 months, 5,915 new stores were launched in GoDaddy Online Store , with the highest activity in 2026-09 (182 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
182 stores launched
306 stores launched
288 stores launched
304 stores launched
586 stores launched
398 stores launched
694 stores launched
673 stores launched
873 stores launched
770 stores launched
710 stores launched
131 stores launched
Monthly Trend
3.1% of last 12 months
5.2% of last 12 months
4.9% of last 12 months
5.1% of last 12 months
9.9% of last 12 months
6.7% of last 12 months
11.7% of last 12 months
11.4% of last 12 months
14.8% of last 12 months
13.0% of last 12 months
12.0% of last 12 months
2.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 182 | 3.08% |
| 2026-08 | 306 | 5.17% |
| 2026-07 | 288 | 4.87% |
| 2026-06 | 304 | 5.14% |
| 2026-05 | 586 | 9.91% |
| 2026-04 | 398 | 6.73% |
| 2026-03 | 694 | 11.73% |
| 2026-02 | 673 | 11.38% |
| 2026-01 | 873 | 14.76% |
| 2025-12 | 770 | 13.02% |
| 2025-11 | 710 | 12.00% |
| 2025-10 | 131 | 2.21% |
Active Stores by Launch Year
Currently, 48,001 active stores in GoDaddy Online Store are tracked in our database , with the most stores launched in 2026 (4,342 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,342 active stores
6,581 active stores
6,523 active stores
4,381 active stores
3,890 active stores
4,280 active stores
3,857 active stores
2,195 active stores
2,288 active stores
1,470 active stores
764 active stores
795 active stores
873 active stores
1,125 active stores
641 active stores
Distribution by Launch Year
9.0% of tracked active stores
13.7% of tracked active stores
13.6% of tracked active stores
9.1% of tracked active stores
8.1% of tracked active stores
8.9% of tracked active stores
8.0% of tracked active stores
4.6% of tracked active stores
4.8% of tracked active stores
3.1% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4342 | 9.05% |
| 2025 | 6581 | 13.71% |
| 2024 | 6523 | 13.59% |
| 2023 | 4381 | 9.13% |
| 2022 | 3890 | 8.10% |
| 2021 | 4280 | 8.92% |
| 2020 | 3857 | 8.04% |
| 2019 | 2195 | 4.57% |
| 2018 | 2288 | 4.77% |
| 2017 | 1470 | 3.06% |
| 2016 | 764 | 1.59% |
| 2015 | 795 | 1.66% |
| 2014 | 873 | 1.82% |
| 2013 | 1125 | 2.34% |
| 2012 | 641 | 1.34% |
Geographic Distribution
United States stores with 60.5% (29,066 active verified stores) , followed by United Kingdom (5.7%) and Canada (4.0%) .
Base: 48,027 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
29,066 active verified stores
2,739 active verified stores
1,926 active verified stores
1,301 active verified stores
969 active verified stores
786 active verified stores
447 active verified stores
292 active verified stores
274 active verified stores
229 active verified stores
Visual Distribution
29,066 active verified stores
2,739 active verified stores
1,926 active verified stores
1,301 active verified stores
969 active verified stores
786 active verified stores
447 active verified stores
292 active verified stores
274 active verified stores
229 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 29066 | 60.52% |
| United Kingdom | 2739 | 5.70% |
| Canada | 1926 | 4.01% |
| Australia | 1301 | 2.71% |
| Mexico | 969 | 2.02% |
| India | 786 | 1.64% |
| Ecuador | 447 | 0.93% |
| Spain | 292 | 0.61% |
| Brazil | 274 | 0.57% |
| Germany | 229 | 0.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
GoDaddy Online Store
GoDaddy Online Store
GoDaddy Online Store
GoDaddy Online Store
GoDaddy Online Store
New Stores
Recently launched stores detected by ShopRank in the last full month.
GoDaddy Online Store
GoDaddy Online Store - Health & Beauty
GoDaddy Online Store
GoDaddy Online Store
GoDaddy Online Store - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 189.3k | 100.00% |
| Emails | 110.7k | 58.47% |
| Phones | 59.5k | 31.43% |
| Ecommerce platform | 189.3k | 100.00% |
| Couriers | 5k | 2.67% |
| Payment Providers | 11.8k | 6.23% |
| Categories | 64k | 33.81% |
| Social Media | 89.3k | 47.19% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the GoDaddy Online Store e-commerce landscape:
Analyze 48k verified e-commerce stores on GoDaddy Online Store - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the GoDaddy Online Store e-commerce intelligence?
-
We track 48k verified GoDaddy Online Store e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.1% of displayed detection occurrences (21,627 occurrences) , followed by Instagram (34.8%) and TikTok (8.9%) .
Base: 58,371 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,627 occurrences
20,334 occurrences
5,215 occurrences
4,261 occurrences
2,868 occurrences
1,962 occurrences
1,404 occurrences
541 occurrences
98 occurrences
61 occurrences
Visual Distribution
21,627 occurrences
20,334 occurrences
5,215 occurrences
4,261 occurrences
2,868 occurrences
1,962 occurrences
1,404 occurrences
541 occurrences
98 occurrences
61 occurrences