Stripe Connect Payment Provider Usage Database

Explore 323.3k e-commerce stores accepting Stripe Connect. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 43.4% of stores with physical delivery (136,723 stores) , followed by Shopify (27.9%) and Custom (16.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

136,723 stores

Shopify 27.9%

87,796 stores

Custom 16.3%

51,466 stores

12,866 stores

8,118 stores

5,022 stores

3,806 stores

2,801 stores

2,268 stores

1,115 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Stripe Connect
Platform Stores with Physical Delivery Percentage
WooCommerce 136723 43.41%
Shopify 87796 27.88%
Custom 51466 16.34%
Wix eCommerce 12866 4.08%
Squarespace Commerce 8118 2.58%
PrestaShop 5022 1.59%
OpenCart 3806 1.21%
Magento 2801 0.89%
BigCommerce 2268 0.72%
Big Cartel 1115 0.35%
Shopware 1075 0.34%
GoDaddy Online Store 572 0.18%
MSHOP 450 0.14%
Lightspeed eCom 447 0.14%
nopCommerce 434 0.14%

All Stores Distribution

WooCommerce holds 50.5% share of all Stripe Connect e-commerce stores (205,735) , with Shopify at 21.9% and Custom at 12.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

205,735 stores

Shopify 21.9%

89,174 stores

Custom 12.6%

51,466 stores

23,254 stores

18,178 stores

5,165 stores

4,424 stores

3,134 stores

2,343 stores

1,127 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Stripe Connect
Platform Total Stores Percentage
WooCommerce 205735 50.49%
Shopify 89174 21.88%
Custom 51466 12.63%
Wix eCommerce 23254 5.71%
Squarespace Commerce 18178 4.46%
PrestaShop 5165 1.27%
OpenCart 4424 1.09%
Magento 3134 0.77%
BigCommerce 2343 0.57%
Big Cartel 1127 0.28%
Shopware 1109 0.27%
GoDaddy Online Store 1032 0.25%
MSHOP 453 0.11%
Lightspeed eCom 447 0.11%
nopCommerce 463 0.11%

Categories Distribution

Clothing & Accessories leads with 40.3% of all stores (101,629 stores) , followed by Health & Beauty (11.4%) and Food & Beverages (6.7%) .

Top 10 Categories

Clothing & Accessories 40.3%

101,629 stores

Health & Beauty 11.4%

28,670 stores

Food & Beverages 6.7%

16,795 stores

Home & Garden 6.3%

15,956 stores

Jewelry & Watches 5.2%

13,035 stores

Furniture & Home Decor 4.9%

12,413 stores

Arts & Entertainment 4.5%

11,299 stores

Electronics & Technology 4.5%

11,294 stores

Gifts & Special Occasions 4.1%

10,390 stores

Sporting Goods & Outdoor Gear 2.9%

7,421 stores

Visual Distribution

Distribution of top 10 Stripe Connect store categories (January 2026)
Distribution of categories in Stripe Connect e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 101629 40.27%
Health & Beauty 28670 11.36%
Food & Beverages 16795 6.65%
Home & Garden 15956 6.32%
Jewelry & Watches 13035 5.17%
Furniture & Home Decor 12413 4.92%
Arts & Entertainment 11299 4.48%
Electronics & Technology 11294 4.48%
Gifts & Special Occasions 10390 4.12%
Sporting Goods & Outdoor Gear 7421 2.94%
Vehicles & Parts 5612 2.22%
Pets & Pet Supplies 5572 2.21%
Baby & Toddler 4483 1.78%
Toys & Games 4439 1.76%
Books & Media 3363 1.33%

Shipping Carriers Distribution

DHL leads with 20.3% among AI-verified physical stores (43,447 stores) , followed by UPS (16.2%) and USPS (15.6%) .

Base: 150,478 AI-verified physical stores with detectable shipping carriers (34.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.3%

43,447 stores

UPS 16.2%

34,599 stores

USPS 15.6%

33,321 stores

FedEx 10.6%

22,630 stores

DPD 7.5%

16,102 stores

13,205 stores

GLS 4.8%

10,365 stores

7,610 stores

5,845 stores

5,757 stores

Visual Distribution

Distribution of top 10 Stripe Connect shipping carriers (January 2026)
Distribution of shipping carriers in Stripe Connect e-commerce stores
Shipping Carrier Store Count Market Share
DHL 43447 20.29%
UPS 34599 16.16%
USPS 33321 15.56%
FedEx 22630 10.57%
DPD 16102 7.52%
Royal Mail 13205 6.17%
GLS 10365 4.84%
Colissimo 7610 3.55%
Deutsche Post 5845 2.73%
Hermes 5757 2.69%
Australia Post 5549 2.59%
La Poste 5402 2.52%
Mondial Relay 4216 1.97%
TNT 3417 1.60%
Canada Post 2637 1.23%

Store Launch Timeline

Over the past 12 months, 90,592 new stores were launched in Stripe Connect , with the highest activity in 2025-12 (8,104 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.9%

8,104 stores launched

2025-11 10.0%

9,033 stores launched

2025-10 10.2%

9,202 stores launched

2025-09 10.2%

9,238 stores launched

2025-08 9.4%

8,544 stores launched

2025-07 10.3%

9,296 stores launched

2025-06 9.2%

8,339 stores launched

2025-05 9.0%

8,174 stores launched

2025-04 8.7%

7,903 stores launched

2025-03 6.7%

6,033 stores launched

2025-02 5.4%

4,907 stores launched

2025-01 2.0%

1,819 stores launched

Monthly Trend

Monthly store launches in Stripe Connect (January 2026)
Monthly store launches in Stripe Connect over the past 12 months
Month Stores Launched Percentage
2025-12 8104 8.95%
2025-11 9033 9.97%
2025-10 9202 10.16%
2025-09 9238 10.20%
2025-08 8544 9.43%
2025-07 9296 10.26%
2025-06 8339 9.21%
2025-05 8174 9.02%
2025-04 7903 8.72%
2025-03 6033 6.66%
2025-02 4907 5.42%
2025-01 1819 2.01%

Active Stores by Launch Year

Currently, 320,572 active stores in Stripe Connect are tracked in our database , with the most stores launched in 2026 (43 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

43 active stores

2025 29.1%

93,248 active stores

2024 9.9%

31,869 active stores

2023 6.9%

22,189 active stores

2022 6.0%

19,267 active stores

2021 7.1%

22,799 active stores

2020 7.0%

22,436 active stores

2019 4.5%

14,501 active stores

2018 4.4%

14,192 active stores

2017 4.0%

12,771 active stores

2016 2.2%

6,994 active stores

2015 1.9%

6,143 active stores

2014 2.0%

6,387 active stores

2013 2.6%

8,330 active stores

2012 1.5%

4,860 active stores

Distribution by Launch Year

Active stores in Stripe Connect by original launch year (January 2026)
Active stores in Stripe Connect by launch year
Launch Year Active Stores Percentage
2026 43 0.01%
2025 93248 29.09%
2024 31869 9.94%
2023 22189 6.92%
2022 19267 6.01%
2021 22799 7.11%
2020 22436 7.00%
2019 14501 4.52%
2018 14192 4.43%
2017 12771 3.98%
2016 6994 2.18%
2015 6143 1.92%
2014 6387 1.99%
2013 8330 2.60%
2012 4860 1.52%
2011 4937 1.54%
2010 3882 1.21%
2009 3651 1.14%
2008 3022 0.94%
2007 2710 0.85%
2006 2030 0.63%
2005 1789 0.56%
2004 2371 0.74%
2003 1875 0.58%
2002 1618 0.50%
2001 2160 0.67%
2000 1602 0.50%
1999 1306 0.41%
1998 807 0.25%
1997 416 0.13%
1996 300 0.09%
1995 67 0.02%

Social Media Usage

Instagram leads with 31.6% among stores with at least one detectable social profile (177,934 stores) , followed by Facebook (29.5%) and YouTube (8.9%) .

Base: 286,079 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.6%

177,934 stores

Facebook 29.5%

166,000 stores

YouTube 8.9%

50,277 stores

Pinterest 7.4%

41,453 stores

TikTok 7.0%

39,647 stores

Twitter 6.9%

38,871 stores

LinkedIn 4.2%

23,494 stores

X 2.8%

15,508 stores

WhatsApp 1.4%

7,941 stores

Vimeo 0.3%

1,503 stores

Visual Distribution

Distribution of social media platforms in Stripe Connect (January 2026)
Distribution of social media platforms in Stripe Connect e-commerce stores
Social Platform Store Count Market Share
Instagram 177934 31.63%
Facebook 166000 29.50%
YouTube 50277 8.94%
Pinterest 41453 7.37%
TikTok 39647 7.05%
Twitter 38871 6.91%
LinkedIn 23494 4.18%
X 15508 2.76%
WhatsApp 7941 1.41%
Vimeo 1503 0.27%

Geographic Distribution

United States leads with 29.3% (64,443 AI-verified stores) , followed by United Kingdom (13.5%) and Germany (13.0%) .

Base: 220,054 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

64,443 AI-verified stores

29,817 AI-verified stores

Germany 13.0%

28,592 AI-verified stores

20,710 AI-verified stores

11,037 AI-verified stores

Italy 4.8%

10,571 AI-verified stores

Spain 3.2%

7,057 AI-verified stores

India 3.1%

6,843 AI-verified stores

6,659 AI-verified stores

4,506 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stripe Connect (January 2026)
Geographic distribution of stores using Stripe Connect
Country AI-Verified Store Count Market Share
United States 64443 29.29%
United Kingdom 29817 13.55%
Germany 28592 12.99%
France 20710 9.41%
Australia 11037 5.02%
Italy 10571 4.80%
Spain 7057 3.21%
India 6843 3.11%
Canada 6659 3.03%
Switzerland 4506 2.05%
Netherlands 4086 1.86%
Austria 4054 1.84%
Poland 3316 1.51%
Ireland 3210 1.46%
Sweden 3071 1.40%
China 2810 1.28%
New Zealand 2776 1.26%
Hungary 2265 1.03%
Romania 2181 0.99%
Hong Kong 2050 0.93%

Dataset Coverage

Field Rows count Coverage
Website 434.2k 100.00%
Emails 322.3k 74.23%
Phones 96.1k 22.14%
Ecommerce platform 424.4k 97.76%
Couriers 150.5k 34.66%
Payment Providers 434.2k 100.00%
Categories 304.5k 70.13%
Social Media 286.1k 65.89%

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Frequently Asked Questions

What data is included in the Stripe Connect E-commerce Database?

Our database covers over 323.3k Stripe Connect physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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