Stripe Connect Payment Provider Usage Database

Explore 328.2k e-commerce stores accepting Stripe Connect. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 41.8% of stores with physical delivery (134,032 stores) , followed by Shopify (25.2%) and Custom (21.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

134,032 stores

Shopify 25.2%

80,821 stores

Custom 21.5%

68,895 stores

11,823 stores

7,945 stores

4,795 stores

3,428 stores

2,599 stores

2,219 stores

1,018 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Stripe Connect
Platform Stores with Physical Delivery Percentage
WooCommerce 134032 41.85%
Shopify 80821 25.23%
Custom 68895 21.51%
Wix eCommerce 11823 3.69%
Squarespace Commerce 7945 2.48%
PrestaShop 4795 1.50%
OpenCart 3428 1.07%
Magento 2599 0.81%
BigCommerce 2219 0.69%
Big Cartel 1018 0.32%
GoDaddy Online Store 842 0.26%
Shopware 686 0.21%
Lightspeed eCom 445 0.14%
Nuvemshop 375 0.12%
nopCommerce 367 0.11%

All Stores Distribution

WooCommerce holds 48.8% share of all Stripe Connect e-commerce stores (208,384) , with Shopify at 20.7% and Custom at 16.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

208,384 stores

Shopify 20.7%

88,503 stores

Custom 16.1%

68,895 stores

23,317 stores

18,135 stores

5,204 stores

4,429 stores

3,202 stores

2,354 stores

1,138 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Stripe Connect
Platform Total Stores Percentage
WooCommerce 208384 48.79%
Shopify 88503 20.72%
Custom 68895 16.13%
Wix eCommerce 23317 5.46%
Squarespace Commerce 18135 4.25%
PrestaShop 5204 1.22%
OpenCart 4429 1.04%
Magento 3202 0.75%
BigCommerce 2354 0.55%
Big Cartel 1138 0.27%
GoDaddy Online Store 1089 0.25%
Shopware 1136 0.27%
Lightspeed eCom 451 0.11%
Nuvemshop 381 0.09%
nopCommerce 471 0.11%

Categories Distribution

Clothing & Accessories leads with 40.3% of all stores (103,312 stores) , followed by Health & Beauty (10.9%) and Food & Beverages (7.0%) .

Top 10 Categories

Clothing & Accessories 40.3%

103,312 stores

Health & Beauty 10.9%

27,886 stores

Food & Beverages 7.0%

17,832 stores

Home & Garden 6.3%

16,212 stores

Jewelry & Watches 5.0%

12,810 stores

Furniture & Home Decor 4.9%

12,563 stores

Electronics & Technology 4.4%

11,390 stores

Arts & Entertainment 4.3%

11,035 stores

Gifts & Special Occasions 4.2%

10,656 stores

Sporting Goods & Outdoor Gear 3.0%

7,740 stores

Visual Distribution

Distribution of top 10 Stripe Connect store categories (December 2025)
Distribution of categories in Stripe Connect e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 103312 40.27%
Health & Beauty 27886 10.87%
Food & Beverages 17832 6.95%
Home & Garden 16212 6.32%
Jewelry & Watches 12810 4.99%
Furniture & Home Decor 12563 4.90%
Electronics & Technology 11390 4.44%
Arts & Entertainment 11035 4.30%
Gifts & Special Occasions 10656 4.15%
Sporting Goods & Outdoor Gear 7740 3.02%
Vehicles & Parts 6995 2.73%
Pets & Pet Supplies 5631 2.19%
Baby & Toddler 4583 1.79%
Toys & Games 4363 1.70%
Books & Media 3531 1.38%

Shipping Carriers Distribution

DHL leads with 19.2% among AI-verified physical stores (38,069 stores) , followed by UPS (16.6%) and USPS (16.3%) .

Base: 150,789 AI-verified physical stores with detectable shipping carriers (33.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.2%

38,069 stores

UPS 16.6%

32,946 stores

USPS 16.3%

32,452 stores

FedEx 11.0%

21,875 stores

DPD 7.3%

14,429 stores

12,803 stores

GLS 4.8%

9,442 stores

7,033 stores

5,478 stores

4,985 stores

Visual Distribution

Distribution of top 10 Stripe Connect shipping carriers (December 2025)
Distribution of shipping carriers in Stripe Connect e-commerce stores
Shipping Carrier Store Count Market Share
DHL 38069 19.17%
UPS 32946 16.59%
USPS 32452 16.34%
FedEx 21875 11.02%
DPD 14429 7.27%
Royal Mail 12803 6.45%
GLS 9442 4.75%
Colissimo 7033 3.54%
Australia Post 5478 2.76%
Hermes 4985 2.51%
La Poste 4930 2.48%
Deutsche Post 4345 2.19%
Mondial Relay 3941 1.98%
TNT 3276 1.65%
Canada Post 2573 1.30%

Store Launch Timeline

Over the past 12 months, 89,478 new stores were launched in Stripe Connect , with the highest activity in 2025-11 (9,751 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.9%

9,751 stores launched

2025-10 10.4%

9,270 stores launched

2025-09 10.4%

9,332 stores launched

2025-08 9.7%

8,664 stores launched

2025-07 10.4%

9,266 stores launched

2025-06 9.4%

8,422 stores launched

2025-05 9.2%

8,204 stores launched

2025-04 9.0%

8,026 stores launched

2025-03 7.0%

6,278 stores launched

2025-02 5.7%

5,064 stores launched

2025-01 5.5%

4,925 stores launched

2024-12 2.5%

2,276 stores launched

Monthly Trend

Monthly store launches in Stripe Connect (December 2025)
Monthly store launches in Stripe Connect over the past 12 months
Month Stores Launched Percentage
2025-11 9751 10.90%
2025-10 9270 10.36%
2025-09 9332 10.43%
2025-08 8664 9.68%
2025-07 9266 10.36%
2025-06 8422 9.41%
2025-05 8204 9.17%
2025-04 8026 8.97%
2025-03 6278 7.02%
2025-02 5064 5.66%
2025-01 4925 5.50%
2024-12 2276 2.54%

Active Stores by Launch Year

Currently, 324,924 active stores in Stripe Connect are tracked in our database , with the most stores launched in 2025 (87,260 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 26.9%

87,260 active stores

2024 10.7%

34,648 active stores

2023 7.2%

23,428 active stores

2022 6.2%

20,238 active stores

2021 7.4%

24,163 active stores

2020 7.1%

23,161 active stores

2019 4.6%

14,861 active stores

2018 4.5%

14,586 active stores

2017 4.0%

12,990 active stores

2016 2.2%

7,215 active stores

2015 2.0%

6,407 active stores

2014 2.0%

6,613 active stores

2013 2.7%

8,642 active stores

2012 1.6%

5,139 active stores

2011 1.6%

5,185 active stores

Distribution by Launch Year

Active stores in Stripe Connect by original launch year (December 2025)
Active stores in Stripe Connect by launch year
Launch Year Active Stores Percentage
2025 87260 26.86%
2024 34648 10.66%
2023 23428 7.21%
2022 20238 6.23%
2021 24163 7.44%
2020 23161 7.13%
2019 14861 4.57%
2018 14586 4.49%
2017 12990 4.00%
2016 7215 2.22%
2015 6407 1.97%
2014 6613 2.04%
2013 8642 2.66%
2012 5139 1.58%
2011 5185 1.60%
2010 4079 1.26%
2009 3768 1.16%
2008 3136 0.97%
2007 2740 0.84%
2006 2114 0.65%
2005 1888 0.58%
2004 2446 0.75%
2003 1876 0.58%
2002 1638 0.50%
2001 2132 0.66%
2000 1604 0.49%
1999 1340 0.41%
1998 814 0.25%
1997 425 0.13%
1996 318 0.10%
1995 70 0.02%

Social Media Usage

Instagram leads with 31.1% among stores with at least one detectable social profile (176,589 stores) , followed by Facebook (29.6%) and YouTube (9.0%) .

Base: 297,573 stores with any detectable social profile (65.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.1%

176,589 stores

Facebook 29.6%

168,104 stores

YouTube 9.0%

50,861 stores

Twitter 7.4%

42,148 stores

Pinterest 7.2%

40,796 stores

TikTok 6.8%

38,603 stores

LinkedIn 4.4%

24,904 stores

X 2.8%

15,960 stores

WhatsApp 1.5%

8,399 stores

Vimeo 0.3%

1,462 stores

Visual Distribution

Distribution of social media platforms in Stripe Connect (December 2025)
Distribution of social media platforms in Stripe Connect e-commerce stores
Social Platform Store Count Market Share
Instagram 176589 31.10%
Facebook 168104 29.60%
YouTube 50861 8.96%
Twitter 42148 7.42%
Pinterest 40796 7.18%
TikTok 38603 6.80%
LinkedIn 24904 4.39%
X 15960 2.81%
WhatsApp 8399 1.48%
Vimeo 1462 0.26%

Geographic Distribution

United States leads with 30.8% (68,396 AI-verified stores) , followed by United Kingdom (14.4%) and Germany (9.1%) .

Base: 221,713 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

68,396 AI-verified stores

31,905 AI-verified stores

20,239 AI-verified stores

19,757 AI-verified stores

11,460 AI-verified stores

Italy 4.8%

10,671 AI-verified stores

Spain 4.3%

9,490 AI-verified stores

India 3.3%

7,221 AI-verified stores

6,895 AI-verified stores

5,447 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stripe Connect (December 2025)
Geographic distribution of stores using Stripe Connect
Country AI-Verified Store Count Market Share
United States 68396 30.85%
United Kingdom 31905 14.39%
Germany 20239 9.13%
France 19757 8.91%
Australia 11460 5.17%
Italy 10671 4.81%
Spain 9490 4.28%
India 7221 3.26%
Canada 6895 3.11%
Ireland 5447 2.46%
Netherlands 4057 1.83%
Switzerland 3618 1.63%
Poland 3506 1.58%
China 3258 1.47%
Sweden 3253 1.47%
Austria 2826 1.27%
New Zealand 2820 1.27%
Hungary 2377 1.07%
Japan 2330 1.05%
Mexico 2187 0.99%

Dataset Coverage

Field Rows count Coverage
Website 454.1k 100.00%
Emails 331.3k 72.95%
Phones 100.7k 22.17%
Ecommerce platform 444.3k 97.84%
Couriers 150.8k 33.21%
Payment Providers 454.1k 100.00%
Categories 317.3k 69.88%
Social Media 297.6k 65.53%

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Frequently Asked Questions

What data is included in the Stripe Connect E-commerce Database?

Our database covers over 328.2k Stripe Connect physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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