Stripe Connect Payment Provider Usage Database

Explore 318.3k e-commerce stores accepting Stripe Connect. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 40.3% of stores with physical delivery (125,321 stores) , followed by Custom (24.7%) and Shopify (24.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

125,321 stores

Custom 24.7%

76,794 stores

Shopify 24.2%

75,309 stores

11,063 stores

7,242 stores

4,126 stores

3,107 stores

2,445 stores

2,184 stores

974 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Stripe Connect
Platform Stores with Physical Delivery Percentage
WooCommerce 125321 40.29%
Custom 76794 24.69%
Shopify 75309 24.21%
Wix eCommerce 11063 3.56%
Squarespace Commerce 7242 2.33%
PrestaShop 4126 1.33%
OpenCart 3107 1.00%
Magento 2445 0.79%
BigCommerce 2184 0.70%
Big Cartel 974 0.31%
Shopware 725 0.23%
GoDaddy Online Store 674 0.22%
Lightspeed eCom 434 0.14%
nopCommerce 346 0.11%
CS Cart 290 0.09%

All Stores Distribution

WooCommerce holds 47.0% share of all Stripe Connect e-commerce stores (191,260) , with Custom at 18.9% and Shopify at 20.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

191,260 stores

Custom 18.9%

76,794 stores

Shopify 20.2%

82,240 stores

21,447 stores

17,032 stores

4,467 stores

4,229 stores

2,862 stores

2,373 stores

1,087 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Stripe Connect
Platform Total Stores Percentage
WooCommerce 191260 47.00%
Custom 76794 18.87%
Shopify 82240 20.21%
Wix eCommerce 21447 5.27%
Squarespace Commerce 17032 4.19%
PrestaShop 4467 1.10%
OpenCart 4229 1.04%
Magento 2862 0.70%
BigCommerce 2373 0.58%
Big Cartel 1087 0.27%
Shopware 1167 0.29%
GoDaddy Online Store 699 0.17%
Lightspeed eCom 445 0.11%
nopCommerce 449 0.11%
CS Cart 348 0.09%

Categories Distribution

Clothing & Accessories leads with 42.5% of all stores (109,371 stores) , followed by Health & Beauty (10.0%) and Food & Beverages (7.1%) .

Top 10 Categories

Clothing & Accessories 42.5%

109,371 stores

Health & Beauty 10.0%

25,774 stores

Food & Beverages 7.1%

18,186 stores

Home & Garden 6.0%

15,385 stores

Jewelry & Watches 4.9%

12,570 stores

Furniture & Home Decor 4.7%

12,109 stores

Arts & Entertainment 4.3%

11,047 stores

Electronics & Technology 4.1%

10,674 stores

Gifts & Special Occasions 3.8%

9,877 stores

Sporting Goods & Outdoor Gear 3.0%

7,781 stores

Visual Distribution

Distribution of top 10 Stripe Connect store categories (November 2025)
Distribution of categories in Stripe Connect e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 109371 42.51%
Health & Beauty 25774 10.02%
Food & Beverages 18186 7.07%
Home & Garden 15385 5.98%
Jewelry & Watches 12570 4.89%
Furniture & Home Decor 12109 4.71%
Arts & Entertainment 11047 4.29%
Electronics & Technology 10674 4.15%
Gifts & Special Occasions 9877 3.84%
Sporting Goods & Outdoor Gear 7781 3.02%
Vehicles & Parts 6826 2.65%
Pets & Pet Supplies 5503 2.14%
Baby & Toddler 4638 1.80%
Toys & Games 4180 1.62%
Books & Media 3340 1.30%

Shipping Carriers Distribution

DHL leads with 19.4% among AI-verified physical stores (35,407 stores) , followed by USPS (16.6%) and UPS (16.5%) .

Base: 142,086 AI-verified physical stores with detectable shipping carriers (32.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.4%

35,407 stores

USPS 16.6%

30,329 stores

UPS 16.5%

30,083 stores

FedEx 10.6%

19,373 stores

DPD 7.2%

13,083 stores

11,583 stores

GLS 4.8%

8,697 stores

6,446 stores

5,111 stores

4,830 stores

Visual Distribution

Distribution of top 10 Stripe Connect shipping carriers (November 2025)
Distribution of shipping carriers in Stripe Connect e-commerce stores
Shipping Carrier Store Count Market Share
DHL 35407 19.37%
USPS 30329 16.60%
UPS 30083 16.46%
FedEx 19373 10.60%
DPD 13083 7.16%
Royal Mail 11583 6.34%
GLS 8697 4.76%
Colissimo 6446 3.53%
Australia Post 5111 2.80%
Hermes 4830 2.64%
La Poste 4570 2.50%
Deutsche Post 4166 2.28%
Mondial Relay 3634 1.99%
TNT 2993 1.64%
Canada Post 2446 1.34%

Store Launch Timeline

Over the past 12 months, 94,907 new stores were launched in Stripe Connect , with the highest activity in 2025-10 (9,584 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.1%

9,584 stores launched

2025-09 10.5%

9,964 stores launched

2025-08 10.3%

9,742 stores launched

2025-07 11.5%

10,888 stores launched

2025-06 10.0%

9,488 stores launched

2025-05 10.0%

9,486 stores launched

2025-04 9.6%

9,131 stores launched

2025-03 7.7%

7,349 stores launched

2025-02 6.4%

6,108 stores launched

2025-01 6.3%

5,933 stores launched

2024-12 5.5%

5,188 stores launched

2024-11 2.2%

2,046 stores launched

Monthly Trend

Monthly store launches in Stripe Connect (November 2025)
Monthly store launches in Stripe Connect over the past 12 months
Month Stores Launched Percentage
2025-10 9584 10.10%
2025-09 9964 10.50%
2025-08 9742 10.26%
2025-07 10888 11.47%
2025-06 9488 10.00%
2025-05 9486 10.00%
2025-04 9131 9.62%
2025-03 7349 7.74%
2025-02 6108 6.44%
2025-01 5933 6.25%
2024-12 5188 5.47%
2024-11 2046 2.16%

Active Stores by Launch Year

Currently, 314,836 active stores in Stripe Connect are tracked in our database , with the most stores launched in 2025 (87,897 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 27.9%

87,897 active stores

2024 10.7%

33,731 active stores

2023 7.1%

22,273 active stores

2022 6.1%

19,068 active stores

2021 7.2%

22,823 active stores

2020 7.0%

21,959 active stores

2019 4.5%

14,021 active stores

2018 4.4%

13,830 active stores

2017 3.9%

12,322 active stores

2016 2.2%

6,995 active stores

2015 1.9%

6,087 active stores

2014 2.0%

6,345 active stores

2013 2.6%

8,329 active stores

2012 1.6%

4,940 active stores

2011 1.6%

4,956 active stores

Distribution by Launch Year

Active stores in Stripe Connect by original launch year (November 2025)
Active stores in Stripe Connect by launch year
Launch Year Active Stores Percentage
2025 87897 27.92%
2024 33731 10.71%
2023 22273 7.07%
2022 19068 6.06%
2021 22823 7.25%
2020 21959 6.97%
2019 14021 4.45%
2018 13830 4.39%
2017 12322 3.91%
2016 6995 2.22%
2015 6087 1.93%
2014 6345 2.02%
2013 8329 2.65%
2012 4940 1.57%
2011 4956 1.57%
2010 3945 1.25%
2009 3576 1.14%
2008 3032 0.96%
2007 2633 0.84%
2006 1989 0.63%
2005 1792 0.57%
2004 2357 0.75%
2003 1820 0.58%
2002 1592 0.51%
2001 2109 0.67%
2000 1547 0.49%
1999 1292 0.41%
1998 783 0.25%
1997 411 0.13%
1996 312 0.10%
1995 70 0.02%

Social Media Usage

Instagram leads with 31.3% among stores with at least one detectable social profile (159,594 stores) , followed by Facebook (29.5%) and YouTube (8.8%) .

Base: 267,996 stores with any detectable social profile (61.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.3%

159,594 stores

Facebook 29.5%

150,851 stores

YouTube 8.8%

44,856 stores

Twitter 7.4%

37,934 stores

Pinterest 7.3%

37,201 stores

TikTok 6.6%

33,655 stores

LinkedIn 4.3%

21,703 stores

X 3.1%

15,677 stores

WhatsApp 1.5%

7,760 stores

Vimeo 0.3%

1,299 stores

Visual Distribution

Distribution of social media platforms in Stripe Connect (November 2025)
Distribution of social media platforms in Stripe Connect e-commerce stores
Social Platform Store Count Market Share
Instagram 159594 31.26%
Facebook 150851 29.55%
YouTube 44856 8.79%
Twitter 37934 7.43%
Pinterest 37201 7.29%
TikTok 33655 6.59%
LinkedIn 21703 4.25%
X 15677 3.07%
WhatsApp 7760 1.52%
Vimeo 1299 0.25%

Geographic Distribution

United States leads with 32.1% (67,703 AI-verified stores) , followed by United Kingdom (14.5%) and Germany (9.4%) .

Base: 211,000 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

67,703 AI-verified stores

30,507 AI-verified stores

19,878 AI-verified stores

18,706 AI-verified stores

10,680 AI-verified stores

Italy 4.7%

9,977 AI-verified stores

Spain 4.0%

8,525 AI-verified stores

India 3.2%

6,722 AI-verified stores

6,600 AI-verified stores

3,620 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stripe Connect (November 2025)
Geographic distribution of stores using Stripe Connect
Country AI-Verified Store Count Market Share
United States 67703 32.09%
United Kingdom 30507 14.46%
Germany 19878 9.42%
France 18706 8.87%
Australia 10680 5.06%
Italy 9977 4.73%
Spain 8525 4.04%
India 6722 3.19%
Canada 6600 3.13%
Netherlands 3620 1.72%
Switzerland 3508 1.66%
Ireland 3472 1.65%
China 3187 1.51%
Poland 3177 1.51%
Sweden 2941 1.39%
Austria 2799 1.33%
New Zealand 2717 1.29%
Japan 2195 1.04%
Hungary 2047 0.97%
Mexico 2039 0.97%

Dataset Coverage

Field Rows count Coverage
Website 434.5k 100.00%
Emails 305.9k 70.40%
Phones 94.7k 21.81%
Ecommerce platform 422.9k 97.32%
Couriers 142.1k 32.70%
Payment Providers 434.5k 100.00%
Categories 313.6k 72.18%
Social Media 268.0k 61.68%

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Frequently Asked Questions

What data is included in the Stripe Connect E-commerce Database?

Our database covers over 318.3k Stripe Connect physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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