Italy E-commerce Database
Explore 223.6k e-commerce stores in the Italy. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 37.1% of stores with physical delivery (81,673 stores) , followed by Shopify (26.2%) and Custom (23.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
81,673 stores
57,630 stores
51,451 stores
16,862 stores
5,808 stores
3,622 stores
1,064 stores
768 stores
599 stores
374 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 81673 | 37.15% |
| Shopify | 57630 | 26.21% |
| Custom | 51451 | 23.40% |
| PrestaShop | 16862 | 7.67% |
| Wix eCommerce | 5808 | 2.64% |
| Magento | 3622 | 1.65% |
| Squarespace Commerce | 1064 | 0.48% |
| OpenCart | 768 | 0.35% |
| nopCommerce | 599 | 0.27% |
| Big Cartel | 374 | 0.17% |
All Stores Distribution
WooCommerce holds 50.9% share of all Italy e-commerce stores (170,926) , with Shopify at 19.2% and Custom at 15.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
170,926 stores
64,537 stores
51,451 stores
18,384 stores
19,428 stores
4,722 stores
3,422 stores
1,494 stores
732 stores
464 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 170926 | 50.94% |
| Shopify | 64537 | 19.23% |
| Custom | 51451 | 15.33% |
| PrestaShop | 18384 | 5.48% |
| Wix eCommerce | 19428 | 5.79% |
| Magento | 4722 | 1.41% |
| Squarespace Commerce | 3422 | 1.02% |
| OpenCart | 1494 | 0.45% |
| nopCommerce | 732 | 0.22% |
| Big Cartel | 464 | 0.14% |
Categories Distribution
Clothing & Accessories leads with 22.1% of all stores (36,821 stores) , followed by Food & Beverages (19.3%) and Health & Beauty (14.7%) .
Top 10 Categories
36,821 stores
32,206 stores
24,586 stores
10,655 stores
10,177 stores
9,888 stores
7,701 stores
6,986 stores
4,980 stores
4,902 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 36821 | 22.08% |
| Food & Beverages | 32206 | 19.32% |
| Health & Beauty | 24586 | 14.75% |
| Home & Garden | 10655 | 6.39% |
| Jewelry & Watches | 10177 | 6.10% |
| Electronics & Technology | 9888 | 5.93% |
| Vehicles & Parts | 7701 | 4.62% |
| Furniture & Home Decor | 6986 | 4.19% |
| Gifts & Special Occasions | 4980 | 2.99% |
| Arts & Entertainment | 4902 | 2.94% |
| Sporting Goods & Outdoor Gear | 4647 | 2.79% |
| Tools & Hardware | 4298 | 2.58% |
| Business & Industrial | 3422 | 2.05% |
| Pets & Pet Supplies | 2883 | 1.73% |
| Books & Media | 2579 | 1.55% |
Payment Providers Distribution
PayPal leads with 40.4% among AI-verified physical stores (49,036 stores) , followed by American Express (11.3%) and MasterCard (9.6%) .
Base: 62,010 AI-verified physical stores with detectable payment providers (27.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
49,036 stores
13,722 stores
11,613 stores
10,671 stores
7,675 stores
5,261 stores
5,253 stores
4,863 stores
4,402 stores
3,439 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 49036 | 40.44% |
| American Express | 13722 | 11.32% |
| MasterCard | 11613 | 9.58% |
| Stripe Connect | 10671 | 8.80% |
| Klarna | 7675 | 6.33% |
| Apple Pay | 5261 | 4.34% |
| VISA | 5253 | 4.33% |
| Google Pay | 4863 | 4.01% |
| PostePay | 4402 | 3.63% |
| Satispay | 3439 | 2.84% |
| JCB | 1494 | 1.23% |
| Amazon Pay | 1307 | 1.08% |
| Carta Aura | 920 | 0.76% |
| Quaderno | 900 | 0.74% |
| Bancontact | 698 | 0.58% |
Shipping Carriers Distribution
GLS leads with 19.9% among AI-verified physical stores (11,033 stores) , followed by UPS (14.8%) and DHL (14.6%) .
Base: 35,456 AI-verified physical stores with detectable shipping carriers (15.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
11,033 stores
8,185 stores
8,075 stores
6,464 stores
5,099 stores
4,660 stores
3,903 stores
2,638 stores
1,385 stores
1,159 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 11033 | 19.91% |
| UPS | 8185 | 14.77% |
| DHL | 8075 | 14.57% |
| BRT | 6464 | 11.67% |
| TNT | 5099 | 9.20% |
| Poste Italiane | 4660 | 8.41% |
| Corriere Espresso | 3903 | 7.04% |
| FedEx | 2638 | 4.76% |
| DPD | 1385 | 2.50% |
| Posti | 1159 | 2.09% |
| Hermes | 851 | 1.54% |
| USPS | 788 | 1.42% |
| Speedy | 558 | 1.01% |
| InPost | 398 | 0.72% |
| Yamato Japan | 216 | 0.39% |
Store Launch Timeline
Over the past 12 months, 39,352 new stores were launched in Italy , with the highest activity in 2025-11 (3,908 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,908 stores launched
3,731 stores launched
3,885 stores launched
3,067 stores launched
3,622 stores launched
3,150 stores launched
3,712 stores launched
3,509 stores launched
3,707 stores launched
3,168 stores launched
2,821 stores launched
1,072 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 3908 | 9.93% |
| 2025-10 | 3731 | 9.48% |
| 2025-09 | 3885 | 9.87% |
| 2025-08 | 3067 | 7.79% |
| 2025-07 | 3622 | 9.20% |
| 2025-06 | 3150 | 8.00% |
| 2025-05 | 3712 | 9.43% |
| 2025-04 | 3509 | 8.92% |
| 2025-03 | 3707 | 9.42% |
| 2025-02 | 3168 | 8.05% |
| 2025-01 | 2821 | 7.17% |
| 2024-12 | 1072 | 2.72% |
Active Stores by Launch Year
Currently, 220,758 active stores in Italy are tracked in our database , with the most stores launched in 2025 (38,295 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
38,295 active stores
20,434 active stores
15,623 active stores
13,846 active stores
16,841 active stores
18,585 active stores
10,674 active stores
11,132 active stores
9,862 active stores
6,411 active stores
5,255 active stores
5,234 active stores
6,742 active stores
4,399 active stores
4,397 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 38295 | 17.35% |
| 2024 | 20434 | 9.26% |
| 2023 | 15623 | 7.08% |
| 2022 | 13846 | 6.27% |
| 2021 | 16841 | 7.63% |
| 2020 | 18585 | 8.42% |
| 2019 | 10674 | 4.84% |
| 2018 | 11132 | 5.04% |
| 2017 | 9862 | 4.47% |
| 2016 | 6411 | 2.90% |
| 2015 | 5255 | 2.38% |
| 2014 | 5234 | 2.37% |
| 2013 | 6742 | 3.05% |
| 2012 | 4399 | 1.99% |
| 2011 | 4397 | 1.99% |
| 2010 | 3698 | 1.68% |
| 2009 | 5724 | 2.59% |
| 2008 | 2655 | 1.20% |
| 2007 | 2490 | 1.13% |
| 2006 | 2020 | 0.92% |
| 2005 | 1749 | 0.79% |
| 2004 | 2300 | 1.04% |
| 2003 | 1956 | 0.89% |
| 2002 | 2645 | 1.20% |
| 2001 | 2713 | 1.23% |
| 2000 | 2501 | 1.13% |
| 1999 | 1283 | 0.58% |
| 1998 | 773 | 0.35% |
| 1997 | 365 | 0.17% |
| 1996 | 145 | 0.07% |
| 1995 | 11 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Italy's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
Shopify — Health & Beauty
Shopify — Health & Beauty
WooCommerce
WooCommerce — Gifts & Special Occasions
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 223.6k | 100.00% |
| Emails | 148.7k | 66.51% |
| Phones | 87.4k | 39.07% |
| Ecommerce platform | 223.6k | 100.00% |
| Couriers | 35.5k | 15.86% |
| Payment Providers | 62.0k | 27.73% |
| Categories | 172.6k | 77.18% |
| Social Media | 148.8k | 66.54% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Italy E-commerce Database to:
Gain actionable insights into 223.6k physical stores in Italy.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Italy online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Italy E-commerce Database?
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Our database covers over 223.6k Italy physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.6% among stores with at least one detectable social profile (127,281 stores) , followed by Instagram (33.0%) and YouTube (9.2%) .
Base: 148,799 stores with any detectable social profile (66.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
127,281 stores
121,539 stores
33,732 stores
20,707 stores
18,431 stores
16,869 stores
12,113 stores
11,716 stores
4,896 stores
953 stores
Visual Distribution