Italy E-commerce Market
Explore 175.4k verified e-commerce stores in the Italy. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 302k with e-commerce signals. 175.4k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 41.9% of stores with physical delivery (73,504 stores) , followed by Shopify (25.9%) and Custom (14.2%) .
Base: 175,360 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
73,504 stores
45,445 stores
24,976 stores
15,631 stores
4,168 stores
3,442 stores
1,081 stores
752 stores
725 stores
613 stores
Visual Distribution
73,504 stores
45,445 stores
24,976 stores
15,631 stores
4,168 stores
3,442 stores
1,081 stores
752 stores
725 stores
613 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 73504 | 41.92% |
| Shopify | 45445 | 25.92% |
| Custom | 24976 | 14.24% |
| PrestaShop | 15631 | 8.91% |
| Wix eCommerce | 4168 | 2.38% |
| Magento | 3442 | 1.96% |
| Squarespace Commerce | 1081 | 0.62% |
| VirtueMart | 752 | 0.43% |
| OpenCart | 725 | 0.41% |
| nopCommerce | 613 | 0.35% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 56.5% share of detected Italy e-commerce signals (170,586) , with Shopify at 16.1% and Custom at 8.3% (June 2026) .
Base: 301,994 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
170,586 websites
48,536 websites
24,976 websites
16,807 websites
18,238 websites
4,319 websites
5,139 websites
1,500 websites
891 websites
708 websites
Visual Distribution
170,586 websites
48,536 websites
24,976 websites
16,807 websites
18,238 websites
4,319 websites
5,139 websites
1,500 websites
891 websites
708 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 170586 | 56.49% |
| Shopify | 48536 | 16.07% |
| Custom | 24976 | 8.27% |
| PrestaShop | 16807 | 5.57% |
| Wix eCommerce | 18238 | 6.04% |
| Magento | 4319 | 1.43% |
| Squarespace Commerce | 5139 | 1.70% |
| VirtueMart | 1500 | 0.50% |
| OpenCart | 891 | 0.30% |
| nopCommerce | 708 | 0.23% |
Categories Distribution
Clothing & Accessories stores with 17.7% of all stores (31,050 stores) , followed by Food & Beverages (16.2%) and Health & Beauty (12.3%) .
Base: 175,360 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
31,050 stores
28,370 stores
21,534 stores
10,143 stores
8,105 stores
8,022 stores
7,864 stores
6,286 stores
5,478 stores
5,433 stores
Visual Distribution
31,050 stores
28,370 stores
21,534 stores
10,143 stores
8,105 stores
8,022 stores
7,864 stores
6,286 stores
5,478 stores
5,433 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31050 | 17.71% |
| Food & Beverages | 28370 | 16.18% |
| Health & Beauty | 21534 | 12.28% |
| Home & Garden | 10143 | 5.78% |
| Jewelry & Watches | 8105 | 4.62% |
| Sporting Goods & Outdoor Gear | 8022 | 4.57% |
| Arts & Entertainment | 7864 | 4.48% |
| Electronics & Technology | 6286 | 3.58% |
| Business & Industrial | 5478 | 3.12% |
| Vehicles & Parts | 5433 | 3.10% |
Payment Providers Distribution
PayPal accounts for 42.7% of displayed detection occurrences (43,461 occurrences) , followed by American Express (11.1%) and Stripe Connect (10.4%) .
Base: 101,730 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
43,461 occurrences
11,334 occurrences
10,629 occurrences
10,396 occurrences
6,229 occurrences
4,545 occurrences
4,317 occurrences
4,083 occurrences
3,602 occurrences
3,134 occurrences
Visual Distribution
43,461 occurrences
11,334 occurrences
10,629 occurrences
10,396 occurrences
6,229 occurrences
4,545 occurrences
4,317 occurrences
4,083 occurrences
3,602 occurrences
3,134 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 43461 | 42.72% |
| American Express | 11334 | 11.14% |
| Stripe Connect | 10629 | 10.45% |
| MasterCard | 10396 | 10.22% |
| Klarna | 6229 | 6.12% |
| VISA | 4545 | 4.47% |
| PostePay | 4317 | 4.24% |
| Apple Pay | 4083 | 4.01% |
| Google Pay | 3602 | 3.54% |
| Satispay | 3134 | 3.08% |
Shipping Carriers Distribution
GLS accounts for 20.2% of displayed detection occurrences (9,377 occurrences) , followed by UPS (16.5%) and DHL (13.6%) .
Base: 46,408 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
9,377 occurrences
7,651 occurrences
6,314 occurrences
5,595 occurrences
4,453 occurrences
3,971 occurrences
3,756 occurrences
2,699 occurrences
1,346 occurrences
1,246 occurrences
Visual Distribution
9,377 occurrences
7,651 occurrences
6,314 occurrences
5,595 occurrences
4,453 occurrences
3,971 occurrences
3,756 occurrences
2,699 occurrences
1,346 occurrences
1,246 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 9377 | 20.21% |
| UPS | 7651 | 16.49% |
| DHL | 6314 | 13.61% |
| BRT | 5595 | 12.06% |
| TNT | 4453 | 9.60% |
| Poste Italiane | 3971 | 8.56% |
| Corriere Espresso | 3756 | 8.09% |
| FedEx | 2699 | 5.82% |
| USPS | 1346 | 2.90% |
| DPD | 1246 | 2.68% |
Store Launch Timeline
Over the past 12 months, 29,017 new stores were launched in Italy , with the highest activity in 2026-05 (3,072 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,072 stores launched
2,885 stores launched
2,860 stores launched
2,393 stores launched
2,980 stores launched
2,743 stores launched
2,657 stores launched
2,489 stores launched
2,440 stores launched
1,565 stores launched
2,029 stores launched
904 stores launched
Monthly Trend
10.6% of last 12 months
9.9% of last 12 months
9.9% of last 12 months
8.2% of last 12 months
10.3% of last 12 months
9.5% of last 12 months
9.2% of last 12 months
8.6% of last 12 months
8.4% of last 12 months
5.4% of last 12 months
7.0% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3072 | 10.59% |
| 2026-04 | 2885 | 9.94% |
| 2026-03 | 2860 | 9.86% |
| 2026-02 | 2393 | 8.25% |
| 2026-01 | 2980 | 10.27% |
| 2025-12 | 2743 | 9.45% |
| 2025-11 | 2657 | 9.16% |
| 2025-10 | 2489 | 8.58% |
| 2025-09 | 2440 | 8.41% |
| 2025-08 | 1565 | 5.39% |
| 2025-07 | 2029 | 6.99% |
| 2025-06 | 904 | 3.12% |
Active Stores by Launch Year
Currently, 174,254 active stores in Italy are tracked in our database , with the most stores launched in 2026 (14,343 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,343 active stores
24,211 active stores
15,221 active stores
11,987 active stores
10,392 active stores
12,823 active stores
14,222 active stores
8,091 active stores
8,258 active stores
7,344 active stores
4,757 active stores
3,963 active stores
3,891 active stores
4,868 active stores
3,109 active stores
Distribution by Launch Year
8.2% of tracked active stores
13.9% of tracked active stores
8.7% of tracked active stores
6.9% of tracked active stores
6.0% of tracked active stores
7.4% of tracked active stores
8.2% of tracked active stores
4.6% of tracked active stores
4.7% of tracked active stores
4.2% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
2.2% of tracked active stores
2.8% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14343 | 8.23% |
| 2025 | 24211 | 13.89% |
| 2024 | 15221 | 8.73% |
| 2023 | 11987 | 6.88% |
| 2022 | 10392 | 5.96% |
| 2021 | 12823 | 7.36% |
| 2020 | 14222 | 8.16% |
| 2019 | 8091 | 4.64% |
| 2018 | 8258 | 4.74% |
| 2017 | 7344 | 4.21% |
| 2016 | 4757 | 2.73% |
| 2015 | 3963 | 2.27% |
| 2014 | 3891 | 2.23% |
| 2013 | 4868 | 2.79% |
| 2012 | 3109 | 1.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Shopify - Tools & Hardware
Shopify - Clothing & Accessories
Custom - Toys & Games
Custom - Business & Industrial
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 175.4k | 100.00% |
| Emails | 100.1k | 57.05% |
| Phones | 98.9k | 56.40% |
| Ecommerce platform | 175.4k | 100.00% |
| Couriers | 30.3k | 17.30% |
| Payment Providers | 54.1k | 30.87% |
| Categories | 156.9k | 89.46% |
| Social Media | 120.5k | 68.72% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Italy e-commerce landscape:
Analyze 175.4k verified e-commerce stores in Italy - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use this market overview to plan payment-provider prospecting or logistics account research.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Italy e-commerce intelligence?
-
We track 175.4k verified Italy e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.9% of displayed detection occurrences (103,072 occurrences) , followed by Instagram (33.6%) and YouTube (8.9%) .
Base: 303,633 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
103,072 occurrences
101,997 occurrences
26,998 occurrences
19,591 occurrences
13,269 occurrences
13,109 occurrences
10,632 occurrences
10,009 occurrences
4,309 occurrences
647 occurrences
Visual Distribution
103,072 occurrences
101,997 occurrences
26,998 occurrences
19,591 occurrences
13,269 occurrences
13,109 occurrences
10,632 occurrences
10,009 occurrences
4,309 occurrences
647 occurrences