Italy E-commerce Database
Explore 180.4k verified e-commerce stores in the Italy. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 320.1k with e-commerce signals. 180.4k verified as active stores.
· · Next full refresh: March 2026
E-commerce Platforms Distribution
WooCommerce leads with 38.4% of stores with physical delivery (67,973 stores) , followed by Shopify (35.5%) and Custom (10.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
67,973 stores
62,866 stores
17,941 stores
17,389 stores
4,539 stores
3,708 stores
826 stores
651 stores
651 stores
369 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 67973 | 38.42% |
| Shopify | 62866 | 35.53% |
| Custom | 17941 | 10.14% |
| PrestaShop | 17389 | 9.83% |
| Wix eCommerce | 4539 | 2.57% |
| Magento | 3708 | 2.10% |
| OpenCart | 826 | 0.47% |
| nopCommerce | 651 | 0.37% |
| Squarespace Commerce | 651 | 0.37% |
| Big Cartel | 369 | 0.21% |
All Stores Distribution
WooCommerce holds 56.2% share of all Italy e-commerce stores (173,738) , with Shopify at 22.0% and Custom at 5.8% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
173,738 stores
67,859 stores
17,941 stores
19,022 stores
19,245 stores
4,828 stores
1,540 stores
765 stores
3,527 stores
473 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 173738 | 56.24% |
| Shopify | 67859 | 21.97% |
| Custom | 17941 | 5.81% |
| PrestaShop | 19022 | 6.16% |
| Wix eCommerce | 19245 | 6.23% |
| Magento | 4828 | 1.56% |
| OpenCart | 1540 | 0.50% |
| nopCommerce | 765 | 0.25% |
| Squarespace Commerce | 3527 | 1.14% |
| Big Cartel | 473 | 0.15% |
Categories Distribution
Clothing & Accessories leads with 26.0% of all stores (35,347 stores) , followed by Food & Beverages (17.3%) and Health & Beauty (15.2%) .
Base: 135,804 AI-verified stores with physical delivery and detected product categories (75.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
35,347 stores
23,511 stores
20,692 stores
9,628 stores
8,318 stores
8,066 stores
5,802 stores
4,658 stores
3,840 stores
3,565 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 35347 | 26.03% |
| Food & Beverages | 23511 | 17.31% |
| Health & Beauty | 20692 | 15.24% |
| Jewelry & Watches | 9628 | 7.09% |
| Home & Garden | 8318 | 6.13% |
| Electronics & Technology | 8066 | 5.94% |
| Furniture & Home Decor | 5802 | 4.27% |
| Vehicles & Parts | 4658 | 3.43% |
| Gifts & Special Occasions | 3840 | 2.83% |
| Sporting Goods & Outdoor Gear | 3565 | 2.63% |
| Tools & Hardware | 3437 | 2.53% |
| Arts & Entertainment | 2853 | 2.10% |
| Pets & Pet Supplies | 2371 | 1.75% |
| Business & Industrial | 1949 | 1.44% |
| Toys & Games | 1767 | 1.30% |
Payment Providers Distribution
PayPal leads with 40.4% among AI-verified physical stores (47,445 stores) , followed by American Express (11.3%) and MasterCard (9.7%) .
Base: 59,457 AI-verified physical stores with detectable payment providers (32.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
47,445 stores
13,228 stores
11,366 stores
9,997 stores
7,700 stores
5,374 stores
4,957 stores
4,893 stores
4,264 stores
3,043 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 47445 | 40.39% |
| American Express | 13228 | 11.26% |
| MasterCard | 11366 | 9.67% |
| Stripe Connect | 9997 | 8.51% |
| Klarna | 7700 | 6.55% |
| Apple Pay | 5374 | 4.57% |
| Google Pay | 4957 | 4.22% |
| VISA | 4893 | 4.16% |
| PostePay | 4264 | 3.63% |
| Satispay | 3043 | 2.59% |
| JCB | 1471 | 1.25% |
| Amazon Pay | 1309 | 1.11% |
| Carta Aura | 892 | 0.76% |
| Quaderno | 833 | 0.71% |
| Bancontact | 709 | 0.60% |
Shipping Carriers Distribution
GLS leads with 19.9% among AI-verified physical stores (10,826 stores) , followed by UPS (14.9%) and DHL (14.9%) .
Base: 34,155 AI-verified physical stores with detectable shipping carriers (18.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
10,826 stores
8,105 stores
8,100 stores
6,390 stores
4,894 stores
4,615 stores
3,783 stores
2,736 stores
1,372 stores
850 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 10826 | 19.94% |
| UPS | 8105 | 14.92% |
| DHL | 8100 | 14.92% |
| BRT | 6390 | 11.77% |
| TNT | 4894 | 9.01% |
| Poste Italiane | 4615 | 8.50% |
| Corriere Espresso | 3783 | 6.97% |
| FedEx | 2736 | 5.04% |
| DPD | 1372 | 2.53% |
| Posti | 850 | 1.57% |
| USPS | 795 | 1.46% |
| Hermes | 750 | 1.38% |
| Speedy | 511 | 0.94% |
| InPost | 391 | 0.72% |
| 4PX | 187 | 0.34% |
Store Launch Timeline
Over the past 12 months, 37,878 new stores were launched in Italy , with the highest activity in 2026-01 (2,683 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,683 stores launched
2,724 stores launched
3,513 stores launched
3,725 stores launched
3,849 stores launched
2,985 stores launched
3,409 stores launched
2,935 stores launched
3,457 stores launched
3,250 stores launched
3,354 stores launched
1,994 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 2683 | 7.08% |
| 2025-12 | 2724 | 7.19% |
| 2025-11 | 3513 | 9.27% |
| 2025-10 | 3725 | 9.83% |
| 2025-09 | 3849 | 10.16% |
| 2025-08 | 2985 | 7.88% |
| 2025-07 | 3409 | 9.00% |
| 2025-06 | 2935 | 7.75% |
| 2025-05 | 3457 | 9.13% |
| 2025-04 | 3250 | 8.58% |
| 2025-03 | 3354 | 8.85% |
| 2025-02 | 1994 | 5.26% |
Active Stores by Launch Year
Currently, 179,429 active stores in Italy are tracked in our database , with the most stores launched in 2026 (2,688 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,688 active stores
37,686 active stores
16,545 active stores
12,512 active stores
10,840 active stores
13,312 active stores
14,836 active stores
7,997 active stores
8,312 active stores
7,267 active stores
4,800 active stores
3,885 active stores
3,877 active stores
4,953 active stores
3,151 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2688 | 1.50% |
| 2025 | 37686 | 21.00% |
| 2024 | 16545 | 9.22% |
| 2023 | 12512 | 6.97% |
| 2022 | 10840 | 6.04% |
| 2021 | 13312 | 7.42% |
| 2020 | 14836 | 8.27% |
| 2019 | 7997 | 4.46% |
| 2018 | 8312 | 4.63% |
| 2017 | 7267 | 4.05% |
| 2016 | 4800 | 2.68% |
| 2015 | 3885 | 2.17% |
| 2014 | 3877 | 2.16% |
| 2013 | 4953 | 2.76% |
| 2012 | 3151 | 1.76% |
| 2011 | 3233 | 1.80% |
| 2010 | 2716 | 1.51% |
| 2009 | 4237 | 2.36% |
| 2008 | 1860 | 1.04% |
| 2007 | 1741 | 0.97% |
| 2006 | 1422 | 0.79% |
| 2005 | 1198 | 0.67% |
| 2004 | 1665 | 0.93% |
| 2003 | 1365 | 0.76% |
| 2002 | 1871 | 1.04% |
| 2001 | 1869 | 1.04% |
| 2000 | 1753 | 0.98% |
| 1999 | 896 | 0.50% |
| 1998 | 553 | 0.31% |
| 1997 | 260 | 0.14% |
| 1996 | 120 | 0.07% |
| 1995 | 9 | 0.01% |
Featured Stores
Newest entrants in Italy's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
WooCommerce - Clothing & Accessories
Custom
Shopify - Electronics & Technology
Shopify - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 180.4k | 100.00% |
| Emails | 119.8k | 66.40% |
| Phones | 68.2k | 37.77% |
| Ecommerce platform | 180.4k | 100.00% |
| Couriers | 34.2k | 18.93% |
| Payment Providers | 59.5k | 32.95% |
| Categories | 140.6k | 77.94% |
| Social Media | 119.8k | 66.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Maximize Your ROI
Use our detailed Italy E-commerce Database to:
Gain actionable insights into 180.4k verified e-commerce stores in Italy.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Italy online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
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Frequently Asked Questions
- What data is included in the Italy E-commerce Database?
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Our database covers over 180.4k verified Italy e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.0% among stores with at least one detectable social profile (101,602 stores) , followed by Instagram (33.9%) and YouTube (8.6%) .
Base: 119,757 stores with any detectable social profile (66.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
101,602 stores
101,410 stores
25,721 stores
20,238 stores
13,522 stores
12,043 stores
10,550 stores
9,314 stores
3,852 stores
631 stores
Visual Distribution