Italy E-commerce Market
Explore 175.4k verified e-commerce stores in the Italy. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 302.0k with e-commerce signals. 175.4k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 43.2% of stores with physical delivery (73,504 stores) , followed by Shopify (26.7%) and Custom (14.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
73,504 stores
45,445 stores
24,976 stores
15,631 stores
4,168 stores
3,442 stores
1,081 stores
752 stores
725 stores
613 stores
Visual Distribution
73,504 stores
45,445 stores
24,976 stores
15,631 stores
4,168 stores
3,442 stores
1,081 stores
752 stores
725 stores
613 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 73504 | 43.15% |
| Shopify | 45445 | 26.68% |
| Custom | 24976 | 14.66% |
| PrestaShop | 15631 | 9.18% |
| Wix eCommerce | 4168 | 2.45% |
| Magento | 3442 | 2.02% |
| Squarespace Commerce | 1081 | 0.63% |
| VirtueMart | 752 | 0.44% |
| OpenCart | 725 | 0.43% |
| nopCommerce | 613 | 0.36% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 58.5% share of all Italy e-commerce stores (170,586) , with Shopify at 16.6% and Custom at 8.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
170,586 stores
48,536 stores
24,976 stores
16,807 stores
18,238 stores
4,319 stores
5,139 stores
1,500 stores
891 stores
708 stores
Visual Distribution
170,586 stores
48,536 stores
24,976 stores
16,807 stores
18,238 stores
4,319 stores
5,139 stores
1,500 stores
891 stores
708 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 170586 | 58.48% |
| Shopify | 48536 | 16.64% |
| Custom | 24976 | 8.56% |
| PrestaShop | 16807 | 5.76% |
| Wix eCommerce | 18238 | 6.25% |
| Magento | 4319 | 1.48% |
| Squarespace Commerce | 5139 | 1.76% |
| VirtueMart | 1500 | 0.51% |
| OpenCart | 891 | 0.31% |
| nopCommerce | 708 | 0.24% |
Categories Distribution
Clothing & Accessories stores with 20.3% of all stores (31,050 stores) , followed by Food & Beverages (18.6%) and Health & Beauty (14.1%) .
Base: 152,636 AI-verified stores with physical delivery and detected product categories (87.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
31,050 stores
28,370 stores
21,534 stores
10,143 stores
8,105 stores
8,022 stores
7,864 stores
6,286 stores
5,478 stores
5,433 stores
Visual Distribution
31,050 stores
28,370 stores
21,534 stores
10,143 stores
8,105 stores
8,022 stores
7,864 stores
6,286 stores
5,478 stores
5,433 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31050 | 20.34% |
| Food & Beverages | 28370 | 18.59% |
| Health & Beauty | 21534 | 14.11% |
| Home & Garden | 10143 | 6.65% |
| Jewelry & Watches | 8105 | 5.31% |
| Sporting Goods & Outdoor Gear | 8022 | 5.26% |
| Arts & Entertainment | 7864 | 5.15% |
| Electronics & Technology | 6286 | 4.12% |
| Business & Industrial | 5478 | 3.59% |
| Vehicles & Parts | 5433 | 3.56% |
Payment Providers Distribution
PayPal stores with 40.9% among AI-verified physical stores (43,461 stores) , followed by American Express (10.7%) and Stripe Connect (10.0%) .
Base: 54,135 AI-verified physical stores with detectable payment providers (30.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
43,461 stores
11,334 stores
10,629 stores
10,396 stores
6,229 stores
4,545 stores
4,317 stores
4,083 stores
3,602 stores
3,134 stores
Visual Distribution
43,461 stores
11,334 stores
10,629 stores
10,396 stores
6,229 stores
4,545 stores
4,317 stores
4,083 stores
3,602 stores
3,134 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 43461 | 40.90% |
| American Express | 11334 | 10.67% |
| Stripe Connect | 10629 | 10.00% |
| MasterCard | 10396 | 9.78% |
| Klarna | 6229 | 5.86% |
| VISA | 4545 | 4.28% |
| PostePay | 4317 | 4.06% |
| Apple Pay | 4083 | 3.84% |
| Google Pay | 3602 | 3.39% |
| Satispay | 3134 | 2.95% |
Shipping Carriers Distribution
GLS stores with 19.0% among AI-verified physical stores (9,377 stores) , followed by UPS (15.5%) and DHL (12.8%) .
Base: 30,330 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9,377 stores
7,651 stores
6,314 stores
5,595 stores
4,453 stores
3,971 stores
3,756 stores
2,699 stores
1,346 stores
1,246 stores
Visual Distribution
9,377 stores
7,651 stores
6,314 stores
5,595 stores
4,453 stores
3,971 stores
3,756 stores
2,699 stores
1,346 stores
1,246 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 9377 | 19.03% |
| UPS | 7651 | 15.52% |
| DHL | 6314 | 12.81% |
| BRT | 5595 | 11.35% |
| TNT | 4453 | 9.04% |
| Poste Italiane | 3971 | 8.06% |
| Corriere Espresso | 3756 | 7.62% |
| FedEx | 2699 | 5.48% |
| USPS | 1346 | 2.73% |
| DPD | 1246 | 2.53% |
Store Launch Timeline
Over the past 12 months, 29,017 new stores were launched in Italy , with the highest activity in 2026-05 (3,072 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,072 stores launched
2,885 stores launched
2,860 stores launched
2,393 stores launched
2,980 stores launched
2,743 stores launched
2,657 stores launched
2,489 stores launched
2,440 stores launched
1,565 stores launched
2,029 stores launched
904 stores launched
Monthly Trend
10.6% of last 12 months
9.9% of last 12 months
9.9% of last 12 months
8.2% of last 12 months
10.3% of last 12 months
9.5% of last 12 months
9.2% of last 12 months
8.6% of last 12 months
8.4% of last 12 months
5.4% of last 12 months
7.0% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3072 | 10.59% |
| 2026-04 | 2885 | 9.94% |
| 2026-03 | 2860 | 9.86% |
| 2026-02 | 2393 | 8.25% |
| 2026-01 | 2980 | 10.27% |
| 2025-12 | 2743 | 9.45% |
| 2025-11 | 2657 | 9.16% |
| 2025-10 | 2489 | 8.58% |
| 2025-09 | 2440 | 8.41% |
| 2025-08 | 1565 | 5.39% |
| 2025-07 | 2029 | 6.99% |
| 2025-06 | 904 | 3.12% |
Active Stores by Launch Year
Currently, 174,254 active stores in Italy are tracked in our database , with the most stores launched in 2026 (14,343 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,343 active stores
24,211 active stores
15,221 active stores
11,987 active stores
10,392 active stores
12,823 active stores
14,222 active stores
8,091 active stores
8,258 active stores
7,344 active stores
4,757 active stores
3,963 active stores
3,891 active stores
4,868 active stores
3,109 active stores
Distribution by Launch Year
8.2% of tracked active stores
13.9% of tracked active stores
8.7% of tracked active stores
6.9% of tracked active stores
6.0% of tracked active stores
7.4% of tracked active stores
8.2% of tracked active stores
4.6% of tracked active stores
4.7% of tracked active stores
4.2% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
2.2% of tracked active stores
2.8% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14343 | 8.23% |
| 2025 | 24211 | 13.89% |
| 2024 | 15221 | 8.73% |
| 2023 | 11987 | 6.88% |
| 2022 | 10392 | 5.96% |
| 2021 | 12823 | 7.36% |
| 2020 | 14222 | 8.16% |
| 2019 | 8091 | 4.64% |
| 2018 | 8258 | 4.74% |
| 2017 | 7344 | 4.21% |
| 2016 | 4757 | 2.73% |
| 2015 | 3963 | 2.27% |
| 2014 | 3891 | 2.23% |
| 2013 | 4868 | 2.79% |
| 2012 | 3109 | 1.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Shopify - Tools & Hardware
Shopify - Clothing & Accessories
Custom - Toys & Games
Custom - Business & Industrial
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 175.4k | 100.00% |
| Emails | 100.1k | 57.05% |
| Phones | 98.9k | 56.40% |
| Ecommerce platform | 175.4k | 100.00% |
| Couriers | 30.3k | 17.30% |
| Payment Providers | 54.1k | 30.87% |
| Categories | 156.9k | 89.46% |
| Social Media | 120.5k | 68.72% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Italy e-commerce landscape:
Analyze 175.4k verified e-commerce stores in Italy - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Italy e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Italy e-commerce intelligence?
-
We track 175.4k verified Italy e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 33.9% among stores with at least one detectable social profile (103,072 stores) , followed by Instagram (33.6%) and YouTube (8.9%) .
Base: 120,511 stores with any detectable social profile (68.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
103,072 stores
101,997 stores
26,998 stores
19,591 stores
13,269 stores
13,109 stores
10,632 stores
10,009 stores
4,309 stores
647 stores
Visual Distribution
103,072 stores
101,997 stores
26,998 stores
19,591 stores
13,269 stores
13,109 stores
10,632 stores
10,009 stores
4,309 stores
647 stores