Italy E-commerce Database
Explore 210.3k e-commerce stores in the Italy. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 36.7% of stores with physical delivery (76,047 stores) , followed by Custom (26.4%) and Shopify (23.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
76,047 stores
54,643 stores
49,481 stores
15,303 stores
5,485 stores
3,286 stores
1,015 stores
692 stores
578 stores
471 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 76047 | 36.74% |
| Custom | 54643 | 26.40% |
| Shopify | 49481 | 23.90% |
| PrestaShop | 15303 | 7.39% |
| Wix eCommerce | 5485 | 2.65% |
| Magento | 3286 | 1.59% |
| Squarespace Commerce | 1015 | 0.49% |
| OpenCart | 692 | 0.33% |
| nopCommerce | 578 | 0.28% |
| TeamSystem Commerce, Storeden | 471 | 0.23% |
All Stores Distribution
WooCommerce holds 49.6% share of all Italy e-commerce stores (159,956) , with Custom at 16.9% and Shopify at 19.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
159,956 stores
54,643 stores
61,822 stores
17,215 stores
18,903 stores
4,292 stores
3,543 stores
1,020 stores
751 stores
536 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 159956 | 49.57% |
| Custom | 54643 | 16.93% |
| Shopify | 61822 | 19.16% |
| PrestaShop | 17215 | 5.33% |
| Wix eCommerce | 18903 | 5.86% |
| Magento | 4292 | 1.33% |
| Squarespace Commerce | 3543 | 1.10% |
| OpenCart | 1020 | 0.32% |
| nopCommerce | 751 | 0.23% |
| TeamSystem Commerce, Storeden | 536 | 0.17% |
Categories Distribution
Clothing & Accessories leads with 21.8% of all stores (35,171 stores) , followed by Food & Beverages (19.2%) and Health & Beauty (14.5%) .
Top 10 Categories
35,171 stores
31,046 stores
23,375 stores
10,258 stores
9,836 stores
9,469 stores
7,884 stores
6,903 stores
5,119 stores
4,757 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 35171 | 21.79% |
| Food & Beverages | 31046 | 19.23% |
| Health & Beauty | 23375 | 14.48% |
| Home & Garden | 10258 | 6.36% |
| Jewelry & Watches | 9836 | 6.09% |
| Electronics & Technology | 9469 | 5.87% |
| Vehicles & Parts | 7884 | 4.88% |
| Furniture & Home Decor | 6903 | 4.28% |
| Arts & Entertainment | 5119 | 3.17% |
| Gifts & Special Occasions | 4757 | 2.95% |
| Sporting Goods & Outdoor Gear | 4631 | 2.87% |
| Tools & Hardware | 4238 | 2.63% |
| Business & Industrial | 3446 | 2.13% |
| Pets & Pet Supplies | 2764 | 1.71% |
| Books & Media | 2513 | 1.56% |
Payment Providers Distribution
PayPal leads with 40.5% among AI-verified physical stores (46,053 stores) , followed by American Express (11.3%) and MasterCard (9.6%) .
Base: 58,531 AI-verified physical stores with detectable payment providers (27.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
46,053 stores
12,844 stores
10,926 stores
9,977 stores
7,138 stores
4,924 stores
4,822 stores
4,435 stores
4,224 stores
3,263 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 46053 | 40.48% |
| American Express | 12844 | 11.29% |
| MasterCard | 10926 | 9.60% |
| Stripe Connect | 9977 | 8.77% |
| Klarna | 7138 | 6.27% |
| VISA | 4924 | 4.33% |
| Apple Pay | 4822 | 4.24% |
| Google Pay | 4435 | 3.90% |
| PostePay | 4224 | 3.71% |
| Satispay | 3263 | 2.87% |
| JCB | 1382 | 1.21% |
| Amazon Pay | 1236 | 1.09% |
| Quaderno | 971 | 0.85% |
| Carta Aura | 902 | 0.79% |
| Bancontact | 664 | 0.58% |
Shipping Carriers Distribution
GLS leads with 19.8% among AI-verified physical stores (10,297 stores) , followed by UPS (14.6%) and DHL (14.6%) .
Base: 33,545 AI-verified physical stores with detectable shipping carriers (15.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
10,297 stores
7,609 stores
7,566 stores
5,963 stores
4,850 stores
4,345 stores
3,742 stores
2,385 stores
1,338 stores
1,177 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 10297 | 19.81% |
| UPS | 7609 | 14.64% |
| DHL | 7566 | 14.56% |
| BRT | 5963 | 11.47% |
| TNT | 4850 | 9.33% |
| Poste Italiane | 4345 | 8.36% |
| Corriere Espresso | 3742 | 7.20% |
| FedEx | 2385 | 4.59% |
| DPD | 1338 | 2.57% |
| Posti | 1177 | 2.26% |
| USPS | 809 | 1.56% |
| Hermes | 780 | 1.50% |
| Speedy | 548 | 1.05% |
| InPost | 369 | 0.71% |
| Yamato Japan | 195 | 0.38% |
Store Launch Timeline
Over the past 12 months, 34,810 new stores were launched in Italy , with the highest activity in 2025-10 (3,777 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,777 stores launched
3,999 stores launched
3,146 stores launched
3,513 stores launched
2,987 stores launched
3,290 stores launched
2,926 stores launched
3,013 stores launched
2,682 stores launched
2,432 stores launched
1,889 stores launched
1,156 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 3777 | 10.85% |
| 2025-09 | 3999 | 11.49% |
| 2025-08 | 3146 | 9.04% |
| 2025-07 | 3513 | 10.09% |
| 2025-06 | 2987 | 8.58% |
| 2025-05 | 3290 | 9.45% |
| 2025-04 | 2926 | 8.41% |
| 2025-03 | 3013 | 8.66% |
| 2025-02 | 2682 | 7.70% |
| 2025-01 | 2432 | 6.99% |
| 2024-12 | 1889 | 5.43% |
| 2024-11 | 1156 | 3.32% |
Active Stores by Launch Year
Currently, 207,431 active stores in Italy are tracked in our database , with the most stores launched in 2025 (31,837 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
31,837 active stores
19,231 active stores
14,922 active stores
13,136 active stores
16,027 active stores
17,685 active stores
10,188 active stores
10,402 active stores
9,303 active stores
6,345 active stores
5,147 active stores
5,105 active stores
6,614 active stores
4,343 active stores
4,311 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 31837 | 15.35% |
| 2024 | 19231 | 9.27% |
| 2023 | 14922 | 7.19% |
| 2022 | 13136 | 6.33% |
| 2021 | 16027 | 7.73% |
| 2020 | 17685 | 8.53% |
| 2019 | 10188 | 4.91% |
| 2018 | 10402 | 5.01% |
| 2017 | 9303 | 4.48% |
| 2016 | 6345 | 3.06% |
| 2015 | 5147 | 2.48% |
| 2014 | 5105 | 2.46% |
| 2013 | 6614 | 3.19% |
| 2012 | 4343 | 2.09% |
| 2011 | 4311 | 2.08% |
| 2010 | 3674 | 1.77% |
| 2009 | 5621 | 2.71% |
| 2008 | 2694 | 1.30% |
| 2007 | 2475 | 1.19% |
| 2006 | 2003 | 0.97% |
| 2005 | 1732 | 0.83% |
| 2004 | 2289 | 1.10% |
| 2003 | 1945 | 0.94% |
| 2002 | 2631 | 1.27% |
| 2001 | 2700 | 1.30% |
| 2000 | 2474 | 1.19% |
| 1999 | 1295 | 0.62% |
| 1998 | 774 | 0.37% |
| 1997 | 374 | 0.18% |
| 1996 | 144 | 0.07% |
| 1995 | 10 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Italy's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
Shopify
Custom — Electronics & Technology
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 210.3k | 100.00% |
| Emails | 143.1k | 68.01% |
| Phones | 85.5k | 40.67% |
| Ecommerce platform | 210.3k | 100.00% |
| Couriers | 33.5k | 15.95% |
| Payment Providers | 58.5k | 27.83% |
| Categories | 167.3k | 79.55% |
| Social Media | 138.5k | 65.85% |
Starter Package
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Maximize Your ROI
Use our detailed Italy E-commerce Database to:
Gain actionable insights into 210.3k physical stores in Italy.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Italy online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Italy E-commerce Database?
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Our database covers over 210.3k Italy physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.6% among stores with at least one detectable social profile (118,056 stores) , followed by Instagram (33.0%) and YouTube (9.2%) .
Base: 138,513 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
118,056 stores
112,416 stores
31,203 stores
18,286 stores
16,937 stores
15,388 stores
11,793 stores
10,664 stores
5,063 stores
922 stores
Visual Distribution