Italy E-commerce Database
Explore 194.7k e-commerce stores in the Italy. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 42.7% of stores with physical delivery (81,485 stores) , followed by Shopify (33.2%) and PrestaShop (9.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
81,485 stores
63,359 stores
17,737 stores
15,853 stores
5,646 stores
3,838 stores
1,027 stores
851 stores
665 stores
420 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 81485 | 42.69% |
| Shopify | 63359 | 33.19% |
| PrestaShop | 17737 | 9.29% |
| Custom | 15853 | 8.31% |
| Wix eCommerce | 5646 | 2.96% |
| Magento | 3838 | 2.01% |
| Squarespace Commerce | 1027 | 0.54% |
| OpenCart | 851 | 0.45% |
| nopCommerce | 665 | 0.35% |
| Big Cartel | 420 | 0.22% |
All Stores Distribution
WooCommerce holds 56.7% share of all Italy e-commerce stores (169,815) , with Shopify at 21.8% and PrestaShop at 6.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
169,815 stores
65,346 stores
18,356 stores
15,853 stores
19,244 stores
4,629 stores
3,497 stores
1,478 stores
722 stores
458 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 169815 | 56.72% |
| Shopify | 65346 | 21.83% |
| PrestaShop | 18356 | 6.13% |
| Custom | 15853 | 5.29% |
| Wix eCommerce | 19244 | 6.43% |
| Magento | 4629 | 1.55% |
| Squarespace Commerce | 3497 | 1.17% |
| OpenCart | 1478 | 0.49% |
| nopCommerce | 722 | 0.24% |
| Big Cartel | 458 | 0.15% |
Categories Distribution
Clothing & Accessories leads with 24.6% of all stores (35,247 stores) , followed by Food & Beverages (18.2%) and Health & Beauty (15.0%) .
Top 10 Categories
35,247 stores
26,040 stores
21,414 stores
9,677 stores
8,892 stores
8,397 stores
6,419 stores
5,091 stores
4,081 stores
3,724 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 35247 | 24.62% |
| Food & Beverages | 26040 | 18.19% |
| Health & Beauty | 21414 | 14.96% |
| Jewelry & Watches | 9677 | 6.76% |
| Home & Garden | 8892 | 6.21% |
| Electronics & Technology | 8397 | 5.87% |
| Furniture & Home Decor | 6419 | 4.48% |
| Vehicles & Parts | 5091 | 3.56% |
| Gifts & Special Occasions | 4081 | 2.85% |
| Sporting Goods & Outdoor Gear | 3724 | 2.60% |
| Tools & Hardware | 3658 | 2.56% |
| Arts & Entertainment | 3355 | 2.34% |
| Business & Industrial | 2576 | 1.80% |
| Pets & Pet Supplies | 2476 | 1.73% |
| Books & Media | 2112 | 1.48% |
Payment Providers Distribution
PayPal leads with 40.4% among AI-verified physical stores (48,740 stores) , followed by American Express (11.2%) and MasterCard (9.6%) .
Base: 61,261 AI-verified physical stores with detectable payment providers (31.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
48,740 stores
13,514 stores
11,626 stores
10,571 stores
7,792 stores
5,412 stores
5,003 stores
5,000 stores
4,334 stores
3,166 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 48740 | 40.45% |
| American Express | 13514 | 11.22% |
| MasterCard | 11626 | 9.65% |
| Stripe Connect | 10571 | 8.77% |
| Klarna | 7792 | 6.47% |
| Apple Pay | 5412 | 4.49% |
| VISA | 5003 | 4.15% |
| Google Pay | 5000 | 4.15% |
| PostePay | 4334 | 3.60% |
| Satispay | 3166 | 2.63% |
| JCB | 1491 | 1.24% |
| Amazon Pay | 1332 | 1.11% |
| Carta Aura | 918 | 0.76% |
| Quaderno | 878 | 0.73% |
| Bancontact | 719 | 0.60% |
Shipping Carriers Distribution
GLS leads with 19.9% among AI-verified physical stores (11,036 stores) , followed by UPS (14.8%) and DHL (14.8%) .
Base: 34,884 AI-verified physical stores with detectable shipping carriers (17.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
11,036 stores
8,211 stores
8,202 stores
6,515 stores
5,056 stores
4,721 stores
3,865 stores
2,701 stores
1,391 stores
963 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 11036 | 19.95% |
| UPS | 8211 | 14.84% |
| DHL | 8202 | 14.83% |
| BRT | 6515 | 11.78% |
| TNT | 5056 | 9.14% |
| Poste Italiane | 4721 | 8.53% |
| Corriere Espresso | 3865 | 6.99% |
| FedEx | 2701 | 4.88% |
| DPD | 1391 | 2.51% |
| Posti | 963 | 1.74% |
| USPS | 779 | 1.41% |
| Hermes | 774 | 1.40% |
| Speedy | 527 | 0.95% |
| InPost | 394 | 0.71% |
| Colissimo | 185 | 0.33% |
Store Launch Timeline
Over the past 12 months, 38,878 new stores were launched in Italy , with the highest activity in 2025-12 (2,545 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,545 stores launched
3,670 stores launched
3,931 stores launched
4,020 stores launched
3,123 stores launched
3,575 stores launched
3,106 stores launched
3,687 stores launched
3,434 stores launched
3,584 stores launched
3,002 stores launched
1,201 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 2545 | 6.55% |
| 2025-11 | 3670 | 9.44% |
| 2025-10 | 3931 | 10.11% |
| 2025-09 | 4020 | 10.34% |
| 2025-08 | 3123 | 8.03% |
| 2025-07 | 3575 | 9.20% |
| 2025-06 | 3106 | 7.99% |
| 2025-05 | 3687 | 9.48% |
| 2025-04 | 3434 | 8.83% |
| 2025-03 | 3584 | 9.22% |
| 2025-02 | 3002 | 7.72% |
| 2025-01 | 1201 | 3.09% |
Active Stores by Launch Year
Currently, 193,637 active stores in Italy are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
40,203 active stores
18,145 active stores
13,687 active stores
12,012 active stores
14,656 active stores
16,094 active stores
8,841 active stores
9,163 active stores
8,001 active stores
5,225 active stores
4,259 active stores
4,204 active stores
5,495 active stores
3,467 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 0.00% |
| 2025 | 40203 | 20.76% |
| 2024 | 18145 | 9.37% |
| 2023 | 13687 | 7.07% |
| 2022 | 12012 | 6.20% |
| 2021 | 14656 | 7.57% |
| 2020 | 16094 | 8.31% |
| 2019 | 8841 | 4.57% |
| 2018 | 9163 | 4.73% |
| 2017 | 8001 | 4.13% |
| 2016 | 5225 | 2.70% |
| 2015 | 4259 | 2.20% |
| 2014 | 4204 | 2.17% |
| 2013 | 5495 | 2.84% |
| 2012 | 3467 | 1.79% |
| 2011 | 3543 | 1.83% |
| 2010 | 2997 | 1.55% |
| 2009 | 4701 | 2.43% |
| 2008 | 2110 | 1.09% |
| 2007 | 1944 | 1.00% |
| 2006 | 1616 | 0.83% |
| 2005 | 1354 | 0.70% |
| 2004 | 1885 | 0.97% |
| 2003 | 1550 | 0.80% |
| 2002 | 2146 | 1.11% |
| 2001 | 2181 | 1.13% |
| 2000 | 2048 | 1.06% |
| 1999 | 1028 | 0.53% |
| 1998 | 637 | 0.33% |
| 1997 | 301 | 0.16% |
| 1996 | 128 | 0.07% |
| 1995 | 9 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Italy's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce
Shopify - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 194.7k | 100.00% |
| Emails | 130.9k | 67.21% |
| Phones | 75.4k | 38.72% |
| Ecommerce platform | 194.7k | 100.00% |
| Couriers | 34.9k | 17.92% |
| Payment Providers | 61.3k | 31.46% |
| Categories | 148.3k | 76.16% |
| Social Media | 130.5k | 67.01% |
Starter Package
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Maximize Your ROI
Use our detailed Italy E-commerce Database to:
Gain actionable insights into 194.7k physical stores in Italy.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Italy online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Italy E-commerce Database?
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Our database covers over 194.7k Italy physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.2% among stores with at least one detectable social profile (111,051 stores) , followed by Instagram (33.9%) and YouTube (8.7%) .
Base: 130,462 stores with any detectable social profile (67.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
111,051 stores
109,951 stores
28,097 stores
20,813 stores
14,823 stores
14,118 stores
11,162 stores
9,807 stores
4,208 stores
728 stores
Visual Distribution