Italy E-commerce Database
Explore 178.2k verified e-commerce stores in the Italy. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 311.7k with e-commerce signals. 178.2k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 42.8% of stores with physical delivery (74,677 stores) , followed by Shopify (29.5%) and Custom (11.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74,677 stores
51,603 stores
19,751 stores
17,353 stores
4,648 stores
3,757 stores
967 stores
861 stores
652 stores
367 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 74677 | 42.76% |
| Shopify | 51603 | 29.55% |
| Custom | 19751 | 11.31% |
| PrestaShop | 17353 | 9.94% |
| Wix eCommerce | 4648 | 2.66% |
| Magento | 3757 | 2.15% |
| Squarespace Commerce | 967 | 0.55% |
| OpenCart | 861 | 0.49% |
| nopCommerce | 652 | 0.37% |
| Big Cartel | 367 | 0.21% |
All Stores Distribution
WooCommerce holds 58.8% share of all Italy e-commerce stores (177,465) , with Shopify at 18.1% and Custom at 6.5% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
177,465 stores
54,559 stores
19,751 stores
18,272 stores
19,179 stores
4,667 stores
5,221 stores
1,463 stores
729 stores
453 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 177465 | 58.81% |
| Shopify | 54559 | 18.08% |
| Custom | 19751 | 6.55% |
| PrestaShop | 18272 | 6.06% |
| Wix eCommerce | 19179 | 6.36% |
| Magento | 4667 | 1.55% |
| Squarespace Commerce | 5221 | 1.73% |
| OpenCart | 1463 | 0.48% |
| nopCommerce | 729 | 0.24% |
| Big Cartel | 453 | 0.15% |
Categories Distribution
Clothing & Accessories leads with 25.0% of all stores (34,261 stores) , followed by Food & Beverages (17.8%) and Health & Beauty (15.4%) .
Base: 136,891 AI-verified stores with physical delivery and detected product categories (76.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
34,261 stores
24,325 stores
21,024 stores
9,577 stores
8,457 stores
7,959 stores
6,213 stores
5,024 stores
3,894 stores
3,642 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 34261 | 25.03% |
| Food & Beverages | 24325 | 17.77% |
| Health & Beauty | 21024 | 15.36% |
| Jewelry & Watches | 9577 | 7.00% |
| Home & Garden | 8457 | 6.18% |
| Electronics & Technology | 7959 | 5.81% |
| Furniture & Home Decor | 6213 | 4.54% |
| Vehicles & Parts | 5024 | 3.67% |
| Gifts & Special Occasions | 3894 | 2.84% |
| Sporting Goods & Outdoor Gear | 3642 | 2.66% |
| Tools & Hardware | 3588 | 2.62% |
| Arts & Entertainment | 2883 | 2.11% |
| Pets & Pet Supplies | 2184 | 1.60% |
| Business & Industrial | 2046 | 1.49% |
| Toys & Games | 1814 | 1.33% |
Payment Providers Distribution
PayPal leads with 40.0% among AI-verified physical stores (52,034 stores) , followed by American Express (11.3%) and MasterCard (10.0%) .
Base: 64,298 AI-verified physical stores with detectable payment providers (36.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52,034 stores
14,658 stores
13,013 stores
10,970 stores
8,340 stores
5,986 stores
5,718 stores
5,473 stores
4,837 stores
3,412 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52034 | 40.03% |
| American Express | 14658 | 11.28% |
| MasterCard | 13013 | 10.01% |
| Stripe Connect | 10970 | 8.44% |
| Klarna | 8340 | 6.42% |
| Apple Pay | 5986 | 4.61% |
| VISA | 5718 | 4.40% |
| Google Pay | 5473 | 4.21% |
| PostePay | 4837 | 3.72% |
| Satispay | 3412 | 2.62% |
| Amazon Pay | 1424 | 1.10% |
| JCB | 1343 | 1.03% |
| Carta Aura | 1088 | 0.84% |
| Quaderno | 945 | 0.73% |
| Bancontact | 746 | 0.57% |
Shipping Carriers Distribution
GLS leads with 19.4% among AI-verified physical stores (12,129 stores) , followed by UPS (14.8%) and DHL (14.2%) .
Base: 38,349 AI-verified physical stores with detectable shipping carriers (21.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12,129 stores
9,243 stores
8,910 stores
7,198 stores
5,457 stores
5,217 stores
4,536 stores
3,492 stores
1,584 stores
1,559 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 12129 | 19.37% |
| UPS | 9243 | 14.76% |
| DHL | 8910 | 14.23% |
| BRT | 7198 | 11.49% |
| TNT | 5457 | 8.71% |
| Poste Italiane | 5217 | 8.33% |
| Corriere Espresso | 4536 | 7.24% |
| FedEx | 3492 | 5.58% |
| DPD | 1584 | 2.53% |
| USPS | 1559 | 2.49% |
| Posti | 1036 | 1.65% |
| Hermes | 748 | 1.19% |
| 4PX | 533 | 0.85% |
| Speedy | 525 | 0.84% |
| InPost | 459 | 0.73% |
Store Launch Timeline
Over the past 12 months, 33,992 new stores were launched in Italy , with the highest activity in 2026-02 (2,540 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,540 stores launched
4,452 stores launched
3,480 stores launched
3,574 stores launched
3,218 stores launched
3,099 stores launched
1,946 stores launched
2,352 stores launched
2,310 stores launched
2,377 stores launched
2,396 stores launched
2,248 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 2540 | 7.47% |
| 2026-01 | 4452 | 13.10% |
| 2025-12 | 3480 | 10.24% |
| 2025-11 | 3574 | 10.51% |
| 2025-10 | 3218 | 9.47% |
| 2025-09 | 3099 | 9.12% |
| 2025-08 | 1946 | 5.72% |
| 2025-07 | 2352 | 6.92% |
| 2025-06 | 2310 | 6.80% |
| 2025-05 | 2377 | 6.99% |
| 2025-04 | 2396 | 7.05% |
| 2025-03 | 2248 | 6.61% |
Active Stores by Launch Year
Currently, 177,197 active stores in Italy are tracked in our database , with the most stores launched in 2026 (7,012 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,012 active stores
30,786 active stores
16,502 active stores
12,854 active stores
10,854 active stores
13,311 active stores
14,831 active stores
8,143 active stores
8,402 active stores
7,330 active stores
4,715 active stores
3,892 active stores
3,870 active stores
4,910 active stores
3,149 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7012 | 3.96% |
| 2025 | 30786 | 17.37% |
| 2024 | 16502 | 9.31% |
| 2023 | 12854 | 7.25% |
| 2022 | 10854 | 6.13% |
| 2021 | 13311 | 7.51% |
| 2020 | 14831 | 8.37% |
| 2019 | 8143 | 4.60% |
| 2018 | 8402 | 4.74% |
| 2017 | 7330 | 4.14% |
| 2016 | 4715 | 2.66% |
| 2015 | 3892 | 2.20% |
| 2014 | 3870 | 2.18% |
| 2013 | 4910 | 2.77% |
| 2012 | 3149 | 1.78% |
| 2011 | 3157 | 1.78% |
| 2010 | 2726 | 1.54% |
| 2009 | 4177 | 2.36% |
| 2008 | 1865 | 1.05% |
| 2007 | 1728 | 0.98% |
| 2006 | 1437 | 0.81% |
| 2005 | 1220 | 0.69% |
| 2004 | 1665 | 0.94% |
| 2003 | 1369 | 0.77% |
| 2002 | 1836 | 1.04% |
| 2001 | 1850 | 1.04% |
| 2000 | 1738 | 0.98% |
| 1999 | 918 | 0.52% |
| 1998 | 550 | 0.31% |
| 1997 | 268 | 0.15% |
| 1996 | 120 | 0.07% |
| 1995 | 12 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
SAP Commerce Cloud - Clothing & Accessories
Custom - Clothing & Accessories
HCL Commerce - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Jewelry & Watches
WooCommerce
WooCommerce - Clothing & Accessories
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 178.2k | 100.00% |
| Emails | 118.2k | 66.31% |
| Phones | 66.0k | 37.06% |
| Ecommerce platform | 178.2k | 100.00% |
| Couriers | 38.3k | 21.52% |
| Payment Providers | 64.3k | 36.08% |
| Categories | 141.9k | 79.60% |
| Social Media | 120.5k | 67.62% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Italy e-commerce landscape:
Analyze 178.2k verified e-commerce stores in Italy - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Italy e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Italy e-commerce intelligence?
-
We track 178.2k verified Italy e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 33.9% among stores with at least one detectable social profile (102,529 stores) , followed by Instagram (33.7%) and YouTube (8.7%) .
Base: 120,504 stores with any detectable social profile (67.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
102,529 stores
102,066 stores
26,382 stores
19,809 stores
13,952 stores
12,838 stores
10,756 stores
9,593 stores
4,251 stores
635 stores
Visual Distribution