Italy E-commerce Database
Explore 187.0k verified e-commerce stores in the Italy. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 321.0k with e-commerce signals. 187.0k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 42.5% of stores with physical delivery (76,814 stores) , followed by Shopify (27.7%) and Custom (14.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
76,814 stores
50,152 stores
25,799 stores
16,792 stores
4,350 stores
3,699 stores
1,077 stores
808 stores
748 stores
600 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 76814 | 42.48% |
| Shopify | 50152 | 27.73% |
| Custom | 25799 | 14.27% |
| PrestaShop | 16792 | 9.29% |
| Wix eCommerce | 4350 | 2.41% |
| Magento | 3699 | 2.05% |
| Squarespace Commerce | 1077 | 0.60% |
| OpenCart | 808 | 0.45% |
| VirtueMart | 748 | 0.41% |
| nopCommerce | 600 | 0.33% |
All Stores Distribution
WooCommerce holds 57.5% share of all Italy e-commerce stores (175,477) , with Shopify at 17.6% and Custom at 8.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
175,477 stores
53,574 stores
25,799 stores
18,065 stores
18,748 stores
4,659 stores
5,100 stores
1,380 stores
1,480 stores
715 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 175477 | 57.53% |
| Shopify | 53574 | 17.57% |
| Custom | 25799 | 8.46% |
| PrestaShop | 18065 | 5.92% |
| Wix eCommerce | 18748 | 6.15% |
| Magento | 4659 | 1.53% |
| Squarespace Commerce | 5100 | 1.67% |
| OpenCart | 1380 | 0.45% |
| VirtueMart | 1480 | 0.49% |
| nopCommerce | 715 | 0.23% |
Categories Distribution
Clothing & Accessories leads with 20.6% of all stores (33,333 stores) , followed by Food & Beverages (18.3%) and Health & Beauty (14.2%) .
Base: 162,067 AI-verified stores with physical delivery and detected product categories (86.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
33,333 stores
29,675 stores
23,053 stores
10,642 stores
8,675 stores
8,385 stores
8,163 stores
6,853 stores
5,720 stores
5,693 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 33333 | 20.57% |
| Food & Beverages | 29675 | 18.31% |
| Health & Beauty | 23053 | 14.22% |
| Home & Garden | 10642 | 6.57% |
| Jewelry & Watches | 8675 | 5.35% |
| Sporting Goods & Outdoor Gear | 8385 | 5.17% |
| Arts & Entertainment | 8163 | 5.04% |
| Electronics & Technology | 6853 | 4.23% |
| Vehicles & Parts | 5720 | 3.53% |
| Business & Industrial | 5693 | 3.51% |
| Toys & Games | 5442 | 3.36% |
| Tools & Hardware | 5252 | 3.24% |
| Furniture & Home Decor | 4608 | 2.84% |
| Gifts & Special Occasions | 4242 | 2.62% |
| Books & Media | 2331 | 1.44% |
Payment Providers Distribution
PayPal leads with 41.4% among AI-verified physical stores (45,320 stores) , followed by American Express (10.6%) and MasterCard (10.1%) .
Base: 56,669 AI-verified physical stores with detectable payment providers (30.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
45,320 stores
11,578 stores
11,086 stores
10,648 stores
6,317 stores
4,831 stores
4,313 stores
3,908 stores
3,466 stores
3,232 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 45320 | 41.43% |
| American Express | 11578 | 10.58% |
| MasterCard | 11086 | 10.13% |
| Stripe Connect | 10648 | 9.73% |
| Klarna | 6317 | 5.77% |
| VISA | 4831 | 4.42% |
| PostePay | 4313 | 3.94% |
| Apple Pay | 3908 | 3.57% |
| Google Pay | 3466 | 3.17% |
| Satispay | 3232 | 2.95% |
| JCB | 1104 | 1.01% |
| Amazon Pay | 1069 | 0.98% |
| Carta Aura | 997 | 0.91% |
| Quaderno | 888 | 0.81% |
| SEPA | 643 | 0.59% |
Shipping Carriers Distribution
GLS leads with 19.2% among AI-verified physical stores (9,985 stores) , followed by UPS (15.5%) and DHL (13.4%) .
Base: 32,480 AI-verified physical stores with detectable shipping carriers (17.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9,985 stores
8,097 stores
6,955 stores
5,859 stores
4,760 stores
4,071 stores
4,028 stores
2,803 stores
1,408 stores
1,309 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 9985 | 19.17% |
| UPS | 8097 | 15.54% |
| DHL | 6955 | 13.35% |
| BRT | 5859 | 11.25% |
| TNT | 4760 | 9.14% |
| Poste Italiane | 4071 | 7.82% |
| Corriere Espresso | 4028 | 7.73% |
| FedEx | 2803 | 5.38% |
| USPS | 1408 | 2.70% |
| DPD | 1309 | 2.51% |
| Posti | 857 | 1.65% |
| Hermes | 615 | 1.18% |
| 4PX | 522 | 1.00% |
| Speedy | 449 | 0.86% |
| InPost | 372 | 0.71% |
Store Launch Timeline
Over the past 12 months, 33,449 new stores were launched in Italy , with the highest activity in 2026-03 (3,325 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,325 stores launched
2,760 stores launched
4,042 stores launched
3,393 stores launched
3,398 stores launched
3,103 stores launched
3,042 stores launched
1,912 stores launched
2,400 stores launched
2,317 stores launched
2,481 stores launched
1,276 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 3325 | 9.94% |
| 2026-02 | 2760 | 8.25% |
| 2026-01 | 4042 | 12.08% |
| 2025-12 | 3393 | 10.14% |
| 2025-11 | 3398 | 10.16% |
| 2025-10 | 3103 | 9.28% |
| 2025-09 | 3042 | 9.09% |
| 2025-08 | 1912 | 5.72% |
| 2025-07 | 2400 | 7.18% |
| 2025-06 | 2317 | 6.93% |
| 2025-05 | 2481 | 7.42% |
| 2025-04 | 1276 | 3.81% |
Active Stores by Launch Year
Currently, 185,849 active stores in Italy are tracked in our database , with the most stores launched in 2026 (10,152 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,152 active stores
30,065 active stores
16,876 active stores
13,185 active stores
11,258 active stores
13,836 active stores
15,276 active stores
8,573 active stores
8,825 active stores
7,786 active stores
5,015 active stores
4,175 active stores
4,142 active stores
5,212 active stores
3,287 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10152 | 5.46% |
| 2025 | 30065 | 16.18% |
| 2024 | 16876 | 9.08% |
| 2023 | 13185 | 7.09% |
| 2022 | 11258 | 6.06% |
| 2021 | 13836 | 7.44% |
| 2020 | 15276 | 8.22% |
| 2019 | 8573 | 4.61% |
| 2018 | 8825 | 4.75% |
| 2017 | 7786 | 4.19% |
| 2016 | 5015 | 2.70% |
| 2015 | 4175 | 2.25% |
| 2014 | 4142 | 2.23% |
| 2013 | 5212 | 2.80% |
| 2012 | 3287 | 1.77% |
| 2011 | 3334 | 1.79% |
| 2010 | 2856 | 1.54% |
| 2009 | 4408 | 2.37% |
| 2008 | 2044 | 1.10% |
| 2007 | 1824 | 0.98% |
| 2006 | 1547 | 0.83% |
| 2005 | 1284 | 0.69% |
| 2004 | 1755 | 0.94% |
| 2003 | 1426 | 0.77% |
| 2002 | 1946 | 1.05% |
| 2001 | 1994 | 1.07% |
| 2000 | 1824 | 0.98% |
| 1999 | 943 | 0.51% |
| 1998 | 569 | 0.31% |
| 1997 | 295 | 0.16% |
| 1996 | 125 | 0.07% |
| 1995 | 12 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom
HCL Commerce - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
WooCommerce - Clothing & Accessories
Custom - Jewelry & Watches
Shopify - Gifts & Special Occasions
WooCommerce - Business & Industrial
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 187.0k | 100.00% |
| Emails | 107.1k | 57.25% |
| Phones | 69.7k | 37.26% |
| Ecommerce platform | 187.0k | 100.00% |
| Couriers | 32.5k | 17.37% |
| Payment Providers | 56.7k | 30.30% |
| Categories | 166.6k | 89.06% |
| Social Media | 126.6k | 67.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Italy e-commerce landscape:
Analyze 187.0k verified e-commerce stores in Italy - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Italy e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Italy e-commerce intelligence?
-
We track 187.0k verified Italy e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 34.0% among stores with at least one detectable social profile (108,163 stores) , followed by Instagram (33.6%) and YouTube (8.9%) .
Base: 126,624 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
108,163 stores
106,912 stores
28,202 stores
20,122 stores
14,459 stores
13,392 stores
11,225 stores
10,714 stores
4,511 stores
666 stores
Visual Distribution