Poste Italiane Shipping Carrier Usage Database

Explore 4.7k verified e-commerce stores shipping with Poste Italiane. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 5.8k domains. 4.7k verified as active stores with physical delivery.

Verified stores
4.7k
active stores with physical delivery
Top country
Italy
3,971 verified stores
Top payment signal
PayPal
2,915 detection occurrences
Top category
Clothing & Accessories
701 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

4.7k verified active stores out of 5.8k detected · 80.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 47.5% of stores with physical delivery (2,214 stores) , followed by Custom (17.6%) and PrestaShop (15.4%) .

Base: 4,657 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,214 stores

Custom 17.6%

818 stores

716 stores

299 stores

157 stores

110 stores

45 stores

28 stores

27 stores

24 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Poste Italiane
Platform Stores with Physical Delivery Percentage
WooCommerce 2214 47.54%
Custom 818 17.56%
PrestaShop 716 15.37%
Shopify 299 6.42%
Wix eCommerce 157 3.37%
Magento 110 2.36%
VirtueMart 45 0.97%
OpenCart 28 0.60%
nopCommerce 27 0.58%
Big Cartel 24 0.52%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 48.6% share of detected Poste Italiane e-commerce signals (2,818) , with Custom at 14.1% and PrestaShop at 12.5% (June 2026) .

Base: 5,800 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

2,818 websites

Custom 14.1%

818 websites

726 websites

299 websites

223 websites

126 websites

53 websites

28 websites

27 websites

24 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Poste Italiane
Platform Websites with Signals Percentage
WooCommerce 2818 48.59%
Custom 818 14.10%
PrestaShop 726 12.52%
Shopify 299 5.16%
Wix eCommerce 223 3.84%
Magento 126 2.17%
VirtueMart 53 0.91%
OpenCart 28 0.48%
nopCommerce 27 0.47%
Big Cartel 24 0.41%

Categories Distribution

Clothing & Accessories stores with 15.1% of all stores (701 stores) , followed by Food & Beverages (10.9%) and Health & Beauty (10.4%) .

Base: 4,657 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 15.1%

701 stores

Food & Beverages 10.9%

507 stores

Health & Beauty 10.4%

484 stores

Arts & Entertainment 6.6%

309 stores

Home & Garden 6.4%

298 stores

Toys & Games 5.4%

251 stores

Sporting Goods & Outdoor Gear 5.0%

232 stores

Jewelry & Watches 4.8%

223 stores

Electronics & Technology 4.3%

199 stores

Books & Media 4.2%

196 stores

Visual Distribution

Distribution of top 10 Poste Italiane store categories (June 2026)
Distribution of categories in Poste Italiane e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 701 15.05%
Food & Beverages 507 10.89%
Health & Beauty 484 10.39%
Arts & Entertainment 309 6.64%
Home & Garden 298 6.40%
Toys & Games 251 5.39%
Sporting Goods & Outdoor Gear 232 4.98%
Jewelry & Watches 223 4.79%
Electronics & Technology 199 4.27%
Books & Media 196 4.21%

Payment Providers Distribution

PayPal accounts for 36.7% of displayed detection occurrences (2,915 occurrences) , followed by American Express (12.2%) and Stripe Connect (9.8%) .

Base: 7,936 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 36.7%

2,915 occurrences

966 occurrences

781 occurrences

748 occurrences

563 occurrences

443 occurrences

425 occurrences

421 occurrences

VISA 5.2%

411 occurrences

263 occurrences

Visual Distribution

Distribution of top 10 Poste Italiane payment providers (June 2026)
Distribution of payment providers in Poste Italiane e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 2915 36.73%
American Express 966 12.17%
Stripe Connect 781 9.84%
MasterCard 748 9.43%
PostePay 563 7.09%
Apple Pay 443 5.58%
Google Pay 425 5.36%
Klarna 421 5.30%
VISA 411 5.18%
Satispay 263 3.31%

Store Launch Timeline

Over the past 12 months, 724 new stores were launched in Poste Italiane , with the highest activity in 2026-05 (115 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 15.9%

115 stores launched

2026-04 14.2%

103 stores launched

2026-03 18.8%

136 stores launched

2026-02 10.1%

73 stores launched

2026-01 7.0%

51 stores launched

2025-12 5.4%

39 stores launched

2025-11 6.1%

44 stores launched

2025-10 7.7%

56 stores launched

2025-09 5.5%

40 stores launched

2025-08 3.3%

24 stores launched

2025-07 4.3%

31 stores launched

2025-06 1.7%

12 stores launched

Monthly Trend

Monthly store launches in Poste Italiane (June 2026)
Monthly store launches in Poste Italiane over the past 12 months
Month Stores Launched Percentage
2026-05 115 15.88%
2026-04 103 14.23%
2026-03 136 18.78%
2026-02 73 10.08%
2026-01 51 7.04%
2025-12 39 5.39%
2025-11 44 6.08%
2025-10 56 7.73%
2025-09 40 5.52%
2025-08 24 3.31%
2025-07 31 4.28%
2025-06 12 1.66%

Active Stores by Launch Year

Currently, 4,646 active stores in Poste Italiane are tracked in our database , with the most stores launched in 2026 (480 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 10.3%

480 active stores

2025 8.7%

406 active stores

2024 6.5%

303 active stores

2023 5.0%

232 active stores

2022 4.9%

228 active stores

2021 6.1%

285 active stores

2020 7.0%

323 active stores

2019 4.3%

201 active stores

2018 5.8%

268 active stores

2017 5.5%

254 active stores

2016 3.4%

160 active stores

2015 2.6%

122 active stores

2014 2.6%

121 active stores

2013 3.3%

153 active stores

2012 2.7%

127 active stores

Distribution by Launch Year

Active stores in Poste Italiane by original launch year (June 2026)
Active stores in Poste Italiane by launch year
Launch Year Active Stores Percentage
2026 480 10.33%
2025 406 8.74%
2024 303 6.52%
2023 232 4.99%
2022 228 4.91%
2021 285 6.13%
2020 323 6.95%
2019 201 4.33%
2018 268 5.77%
2017 254 5.47%
2016 160 3.44%
2015 122 2.63%
2014 121 2.60%
2013 153 3.29%
2012 127 2.73%

Social Media Usage

Facebook accounts for 33.9% of displayed detection occurrences (2,942 occurrences) , followed by Instagram (30.9%) and YouTube (9.4%) .

Base: 8,666 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.9%

2,942 occurrences

Instagram 30.9%

2,681 occurrences

YouTube 9.4%

817 occurrences

Twitter 5.9%

512 occurrences

WhatsApp 5.1%

442 occurrences

TikTok 5.1%

441 occurrences

LinkedIn 3.9%

342 occurrences

Pinterest 3.4%

298 occurrences

X 1.9%

164 occurrences

Vimeo 0.3%

27 occurrences

Visual Distribution

Distribution of social media platforms in Poste Italiane (June 2026)
Distribution of social media platforms in Poste Italiane e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 2942 33.95%
Instagram 2681 30.94%
YouTube 817 9.43%
Twitter 512 5.91%
WhatsApp 442 5.10%
TikTok 441 5.09%
LinkedIn 342 3.95%
Pinterest 298 3.44%
X 164 1.89%
Vimeo 27 0.31%

Geographic Distribution

Italy stores with 85.3% (3,971 active verified stores) , followed by United States (2.0%) and Germany (1.9%) .

Base: 4,657 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Italy 85.3%

3,971 active verified stores

92 active verified stores

88 active verified stores

41 active verified stores

33 active verified stores

33 active verified stores

Spain 0.7%

31 active verified stores

15 active verified stores

Japan 0.2%

11 active verified stores

11 active verified stores

Visual Distribution

Geographic distribution of stores using Poste Italiane (June 2026)
Geographic distribution of stores using Poste Italiane
Country AI-Verified Store Count Market Share
Italy 3971 85.27%
United States 92 1.98%
Germany 88 1.89%
Netherlands 41 0.88%
United Kingdom 33 0.71%
France 33 0.71%
Spain 31 0.67%
Hungary 15 0.32%
Japan 11 0.24%
Switzerland 11 0.24%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 5.8k 100.00%
Emails 4.6k 79.48%
Phones 3.8k 65.47%
Ecommerce platform 5.4k 93.50%
Couriers 5.8k 100.00%
Payment Providers 4.2k 71.57%
Categories 4.4k 75.33%
Social Media 4.2k 71.57%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Poste Italiane e-commerce landscape:

Analyze 4.7k verified e-commerce stores on Poste Italiane - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Poste Italiane e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Poste Italiane e-commerce intelligence?

We track 4.7k verified Poste Italiane e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy