Poste Italiane Shipping Carrier Usage Database

Explore 5.8k e-commerce stores shipping with Poste Italiane. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 35.0% of stores with physical delivery (2,003 stores) , followed by Shopify (33.4%) and Custom (16.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,003 stores

Shopify 33.4%

1,913 stores

Custom 16.0%

916 stores

473 stores

154 stores

136 stores

28 stores

23 stores

20 stores

18 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Poste Italiane
Platform Stores with Physical Delivery Percentage
WooCommerce 2003 34.96%
Shopify 1913 33.39%
Custom 916 15.99%
PrestaShop 473 8.25%
Wix eCommerce 154 2.69%
Magento 136 2.37%
nopCommerce 28 0.49%
Big Cartel 23 0.40%
Squarespace Commerce 20 0.35%
OpenCart 18 0.31%
JTL Shop 13 0.23%
Storeden, TeamSystem Commerce 12 0.21%
Shopware 9 0.16%
ePages 6 0.10%
Zen Cart 6 0.10%

All Stores Distribution

WooCommerce holds 39.9% share of all Poste Italiane e-commerce stores (2,616) , with Shopify at 30.2% and Custom at 14.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,616 stores

Shopify 30.2%

1,977 stores

Custom 14.0%

916 stores

503 stores

217 stores

161 stores

32 stores

26 stores

32 stores

18 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Poste Italiane
Platform Total Stores Percentage
WooCommerce 2616 39.90%
Shopify 1977 30.15%
Custom 916 13.97%
PrestaShop 503 7.67%
Wix eCommerce 217 3.31%
Magento 161 2.46%
nopCommerce 32 0.49%
Big Cartel 26 0.40%
Squarespace Commerce 32 0.49%
OpenCart 18 0.27%
JTL Shop 16 0.24%
Storeden, TeamSystem Commerce 14 0.21%
Shopware 9 0.14%
ePages 13 0.20%
Zen Cart 7 0.11%

Categories Distribution

Clothing & Accessories leads with 29.0% of all stores (1,324 stores) , followed by Health & Beauty (15.3%) and Food & Beverages (10.0%) .

Top 10 Categories

Clothing & Accessories 29.0%

1,324 stores

Health & Beauty 15.3%

701 stores

Food & Beverages 10.0%

457 stores

Jewelry & Watches 9.0%

410 stores

Electronics & Technology 5.4%

248 stores

Home & Garden 5.3%

244 stores

Books & Media 4.1%

188 stores

Vehicles & Parts 3.7%

167 stores

Arts & Entertainment 3.1%

143 stores

Gifts & Special Occasions 3.1%

142 stores

Visual Distribution

Distribution of top 10 Poste Italiane store categories (December 2025)
Distribution of categories in Poste Italiane e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1324 28.97%
Health & Beauty 701 15.34%
Food & Beverages 457 10.00%
Jewelry & Watches 410 8.97%
Electronics & Technology 248 5.43%
Home & Garden 244 5.34%
Books & Media 188 4.11%
Vehicles & Parts 167 3.65%
Arts & Entertainment 143 3.13%
Gifts & Special Occasions 142 3.11%
Furniture & Home Decor 135 2.95%
Tools & Hardware 107 2.34%
Sporting Goods & Outdoor Gear 106 2.32%
Toys & Games 100 2.19%
Pets & Pet Supplies 99 2.17%

Payment Providers Distribution

PayPal leads with 32.9% among AI-verified physical stores (3,323 stores) , followed by American Express (11.3%) and MasterCard (8.1%) .

Base: 4,967 AI-verified physical stores with detectable payment providers (69.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.9%

3,323 stores

1,138 stores

815 stores

781 stores

723 stores

702 stores

665 stores

547 stores

VISA 4.3%

438 stores

277 stores

Visual Distribution

Distribution of top 10 Poste Italiane payment providers (December 2025)
Distribution of payment providers in Poste Italiane e-commerce stores
Payment Provider Store Count Market Share
PayPal 3323 32.87%
American Express 1138 11.26%
MasterCard 815 8.06%
Stripe Connect 781 7.73%
Klarna 723 7.15%
Apple Pay 702 6.94%
Google Pay 665 6.58%
PostePay 547 5.41%
VISA 438 4.33%
Satispay 277 2.74%
Amazon Pay 184 1.82%
Bancontact 176 1.74%
SEPA 124 1.23%
Amazon Payments 116 1.15%
Przelewy24 101 1.00%

Store Launch Timeline

Over the past 12 months, 1,050 new stores were launched in Poste Italiane , with the highest activity in 2025-11 (123 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.7%

123 stores launched

2025-10 13.4%

141 stores launched

2025-09 14.1%

148 stores launched

2025-08 7.4%

78 stores launched

2025-07 7.6%

80 stores launched

2025-06 7.4%

78 stores launched

2025-05 7.2%

76 stores launched

2025-04 6.9%

72 stores launched

2025-03 7.1%

75 stores launched

2025-02 8.8%

92 stores launched

2025-01 6.2%

65 stores launched

2024-12 2.1%

22 stores launched

Monthly Trend

Monthly store launches in Poste Italiane (December 2025)
Monthly store launches in Poste Italiane over the past 12 months
Month Stores Launched Percentage
2025-11 123 11.71%
2025-10 141 13.43%
2025-09 148 14.10%
2025-08 78 7.43%
2025-07 80 7.62%
2025-06 78 7.43%
2025-05 76 7.24%
2025-04 72 6.86%
2025-03 75 7.14%
2025-02 92 8.76%
2025-01 65 6.19%
2024-12 22 2.10%

Active Stores by Launch Year

Currently, 5,780 active stores in Poste Italiane are tracked in our database , with the most stores launched in 2025 (1,028 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 17.8%

1,028 active stores

2024 8.3%

477 active stores

2023 6.2%

360 active stores

2022 6.0%

348 active stores

2021 6.8%

394 active stores

2020 7.8%

453 active stores

2019 4.6%

266 active stores

2018 5.6%

326 active stores

2017 5.0%

291 active stores

2016 2.9%

169 active stores

2015 2.5%

147 active stores

2014 2.3%

131 active stores

2013 3.2%

184 active stores

2012 2.6%

148 active stores

2011 2.2%

130 active stores

Distribution by Launch Year

Active stores in Poste Italiane by original launch year (December 2025)
Active stores in Poste Italiane by launch year
Launch Year Active Stores Percentage
2025 1028 17.79%
2024 477 8.25%
2023 360 6.23%
2022 348 6.02%
2021 394 6.82%
2020 453 7.84%
2019 266 4.60%
2018 326 5.64%
2017 291 5.03%
2016 169 2.92%
2015 147 2.54%
2014 131 2.27%
2013 184 3.18%
2012 148 2.56%
2011 130 2.25%
2010 110 1.90%
2009 165 2.85%
2008 91 1.57%
2007 86 1.49%
2006 57 0.99%
2005 42 0.73%
2004 50 0.87%
2003 52 0.90%
2002 74 1.28%
2001 64 1.11%
2000 73 1.26%
1999 35 0.61%
1998 17 0.29%
1997 8 0.14%
1996 3 0.05%
1995 1 0.02%

Social Media Usage

Facebook leads with 32.7% among stores with at least one detectable social profile (3,666 stores) , followed by Instagram (32.0%) and YouTube (9.8%) .

Base: 5,217 stores with any detectable social profile (72.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.7%

3,666 stores

Instagram 32.0%

3,588 stores

YouTube 9.8%

1,093 stores

TikTok 7.5%

840 stores

Twitter 5.3%

590 stores

WhatsApp 4.0%

448 stores

Pinterest 3.9%

437 stores

LinkedIn 3.2%

361 stores

X 1.5%

164 stores

Vimeo 0.2%

21 stores

Visual Distribution

Distribution of social media platforms in Poste Italiane (December 2025)
Distribution of social media platforms in Poste Italiane e-commerce stores
Social Platform Store Count Market Share
Facebook 3666 32.71%
Instagram 3588 32.01%
YouTube 1093 9.75%
TikTok 840 7.49%
Twitter 590 5.26%
WhatsApp 448 4.00%
Pinterest 437 3.90%
LinkedIn 361 3.22%
X 164 1.46%
Vimeo 21 0.19%

Geographic Distribution

Italy leads with 86.3% (4,660 AI-verified stores) , followed by United States (3.4%) and Germany (2.4%) .

Base: 5,400 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 86.3%

4,660 AI-verified stores

183 AI-verified stores

132 AI-verified stores

74 AI-verified stores

59 AI-verified stores

55 AI-verified stores

Spain 0.6%

32 AI-verified stores

27 AI-verified stores

India 0.4%

22 AI-verified stores

19 AI-verified stores

Visual Distribution

Geographic distribution of stores using Poste Italiane (December 2025)
Geographic distribution of stores using Poste Italiane
Country AI-Verified Store Count Market Share
Italy 4660 86.30%
United States 183 3.39%
Germany 132 2.44%
France 74 1.37%
United Kingdom 59 1.09%
Netherlands 55 1.02%
Spain 32 0.59%
Russia 27 0.50%
India 22 0.41%
Hong Kong 19 0.35%
Japan 17 0.31%
Canada 16 0.30%
China 15 0.28%
Argentina 15 0.28%
Australia 14 0.26%
Austria 13 0.24%
Belgium 13 0.24%
Ireland 12 0.22%
Switzerland 11 0.20%
Portugal 11 0.20%

Dataset Coverage

Field Rows count Coverage
Website 7.2k 100.00%
Emails 6.1k 85.22%
Phones 3.0k 42.35%
Ecommerce platform 6.7k 92.80%
Couriers 7.2k 100.00%
Payment Providers 5.0k 69.01%
Categories 5.4k 74.51%
Social Media 5.2k 72.48%

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Frequently Asked Questions

What data is included in the Poste Italiane E-commerce Database?

Our database covers over 5.8k Poste Italiane physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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