Poste Italiane Shipping Carrier Usage Database

Explore 5.4k e-commerce stores shipping with Poste Italiane. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 34.1% of stores with physical delivery (1,809 stores) , followed by Shopify (32.8%) and Custom (17.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,809 stores

Shopify 32.8%

1,743 stores

Custom 17.5%

931 stores

423 stores

157 stores

118 stores

23 stores

22 stores

20 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Poste Italiane
Platform Stores with Physical Delivery Percentage
WooCommerce 1809 34.09%
Shopify 1743 32.84%
Custom 931 17.54%
PrestaShop 423 7.97%
Wix eCommerce 157 2.96%
Magento 118 2.22%
nopCommerce 23 0.43%
Squarespace Commerce 22 0.41%
OpenCart 20 0.38%
Big Cartel 16 0.30%
TeamSystem Commerce, Storeden 13 0.24%
JTL Shop 11 0.21%
Zen Cart 7 0.13%
Shopware 7 0.13%
BigCommerce 7 0.13%

All Stores Distribution

WooCommerce holds 39.0% share of all Poste Italiane e-commerce stores (2,368) , with Shopify at 29.8% and Custom at 15.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,368 stores

Shopify 29.8%

1,808 stores

Custom 15.3%

931 stores

455 stores

213 stores

145 stores

28 stores

32 stores

21 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Poste Italiane
Platform Total Stores Percentage
WooCommerce 2368 38.99%
Shopify 1808 29.77%
Custom 931 15.33%
PrestaShop 455 7.49%
Wix eCommerce 213 3.51%
Magento 145 2.39%
nopCommerce 28 0.46%
Squarespace Commerce 32 0.53%
OpenCart 21 0.35%
Big Cartel 16 0.26%
TeamSystem Commerce, Storeden 15 0.25%
JTL Shop 13 0.21%
Zen Cart 8 0.13%
Shopware 7 0.12%
BigCommerce 14 0.23%

Categories Distribution

Clothing & Accessories leads with 28.4% of all stores (1,218 stores) , followed by Health & Beauty (15.2%) and Food & Beverages (10.2%) .

Top 10 Categories

Clothing & Accessories 28.4%

1,218 stores

Health & Beauty 15.2%

653 stores

Food & Beverages 10.2%

436 stores

Jewelry & Watches 9.2%

395 stores

Electronics & Technology 5.5%

234 stores

Home & Garden 5.2%

223 stores

Books & Media 4.3%

183 stores

Vehicles & Parts 3.7%

157 stores

Arts & Entertainment 3.5%

151 stores

Gifts & Special Occasions 3.0%

129 stores

Visual Distribution

Distribution of top 10 Poste Italiane store categories (November 2025)
Distribution of categories in Poste Italiane e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1218 28.37%
Health & Beauty 653 15.21%
Food & Beverages 436 10.16%
Jewelry & Watches 395 9.20%
Electronics & Technology 234 5.45%
Home & Garden 223 5.19%
Books & Media 183 4.26%
Vehicles & Parts 157 3.66%
Arts & Entertainment 151 3.52%
Gifts & Special Occasions 129 3.00%
Furniture & Home Decor 120 2.80%
Sporting Goods & Outdoor Gear 108 2.52%
Tools & Hardware 102 2.38%
Toys & Games 93 2.17%
Pets & Pet Supplies 91 2.12%

Payment Providers Distribution

PayPal leads with 33.1% among AI-verified physical stores (3,045 stores) , followed by American Express (11.3%) and MasterCard (8.0%) .

Base: 4,626 AI-verified physical stores with detectable payment providers (68.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.1%

3,045 stores

1,039 stores

739 stores

706 stores

653 stores

614 stores

575 stores

520 stores

VISA 4.5%

411 stores

265 stores

Visual Distribution

Distribution of top 10 Poste Italiane payment providers (November 2025)
Distribution of payment providers in Poste Italiane e-commerce stores
Payment Provider Store Count Market Share
PayPal 3045 33.11%
American Express 1039 11.30%
MasterCard 739 8.03%
Stripe Connect 706 7.68%
Klarna 653 7.10%
Apple Pay 614 6.68%
Google Pay 575 6.25%
PostePay 520 5.65%
VISA 411 4.47%
Satispay 265 2.88%
Amazon Pay 164 1.78%
Bancontact 156 1.70%
Amazon Payments 110 1.20%
SEPA 104 1.13%
Przelewy24 97 1.05%

Store Launch Timeline

Over the past 12 months, 920 new stores were launched in Poste Italiane , with the highest activity in 2025-10 (146 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 15.9%

146 stores launched

2025-09 15.3%

141 stores launched

2025-08 8.5%

78 stores launched

2025-07 8.3%

76 stores launched

2025-06 7.9%

73 stores launched

2025-05 7.4%

68 stores launched

2025-04 7.0%

64 stores launched

2025-03 7.4%

68 stores launched

2025-02 7.9%

73 stores launched

2025-01 6.6%

61 stores launched

2024-12 5.1%

47 stores launched

2024-11 2.7%

25 stores launched

Monthly Trend

Monthly store launches in Poste Italiane (November 2025)
Monthly store launches in Poste Italiane over the past 12 months
Month Stores Launched Percentage
2025-10 146 15.87%
2025-09 141 15.33%
2025-08 78 8.48%
2025-07 76 8.26%
2025-06 73 7.93%
2025-05 68 7.39%
2025-04 64 6.96%
2025-03 68 7.39%
2025-02 73 7.93%
2025-01 61 6.63%
2024-12 47 5.11%
2024-11 25 2.72%

Active Stores by Launch Year

Currently, 5,356 active stores in Poste Italiane are tracked in our database , with the most stores launched in 2025 (848 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.8%

848 active stores

2024 8.0%

426 active stores

2023 6.6%

354 active stores

2022 6.3%

337 active stores

2021 6.8%

363 active stores

2020 8.3%

442 active stores

2019 4.5%

240 active stores

2018 5.7%

306 active stores

2017 5.1%

272 active stores

2016 3.1%

167 active stores

2015 2.5%

132 active stores

2014 2.3%

123 active stores

2013 3.2%

169 active stores

2012 2.6%

141 active stores

2011 2.4%

129 active stores

Distribution by Launch Year

Active stores in Poste Italiane by original launch year (November 2025)
Active stores in Poste Italiane by launch year
Launch Year Active Stores Percentage
2025 848 15.83%
2024 426 7.95%
2023 354 6.61%
2022 337 6.29%
2021 363 6.78%
2020 442 8.25%
2019 240 4.48%
2018 306 5.71%
2017 272 5.08%
2016 167 3.12%
2015 132 2.46%
2014 123 2.30%
2013 169 3.16%
2012 141 2.63%
2011 129 2.41%
2010 106 1.98%
2009 155 2.89%
2008 93 1.74%
2007 79 1.47%
2006 59 1.10%
2005 50 0.93%
2004 52 0.97%
2003 49 0.91%
2002 71 1.33%
2001 64 1.19%
2000 61 1.14%
1999 39 0.73%
1998 17 0.32%
1997 7 0.13%
1996 4 0.07%
1995 1 0.02%

Social Media Usage

Facebook leads with 32.9% among stores with at least one detectable social profile (3,285 stores) , followed by Instagram (32.5%) and YouTube (9.5%) .

Base: 4,791 stores with any detectable social profile (71.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.9%

3,285 stores

Instagram 32.5%

3,246 stores

YouTube 9.5%

952 stores

TikTok 7.5%

751 stores

Twitter 5.2%

518 stores

WhatsApp 4.1%

408 stores

Pinterest 3.5%

350 stores

LinkedIn 3.1%

311 stores

X 1.5%

149 stores

Vimeo 0.2%

22 stores

Visual Distribution

Distribution of social media platforms in Poste Italiane (November 2025)
Distribution of social media platforms in Poste Italiane e-commerce stores
Social Platform Store Count Market Share
Facebook 3285 32.88%
Instagram 3246 32.49%
YouTube 952 9.53%
TikTok 751 7.52%
Twitter 518 5.18%
WhatsApp 408 4.08%
Pinterest 350 3.50%
LinkedIn 311 3.11%
X 149 1.49%
Vimeo 22 0.22%

Geographic Distribution

Italy leads with 86.8% (4,357 AI-verified stores) , followed by United States (3.3%) and Germany (2.5%) .

Base: 5,021 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 86.8%

4,357 AI-verified stores

168 AI-verified stores

127 AI-verified stores

58 AI-verified stores

55 AI-verified stores

50 AI-verified stores

Spain 0.6%

31 AI-verified stores

24 AI-verified stores

India 0.3%

16 AI-verified stores

16 AI-verified stores

Visual Distribution

Geographic distribution of stores using Poste Italiane (November 2025)
Geographic distribution of stores using Poste Italiane
Country AI-Verified Store Count Market Share
Italy 4357 86.78%
United States 168 3.35%
Germany 127 2.53%
France 58 1.16%
United Kingdom 55 1.10%
Netherlands 50 1.00%
Spain 31 0.62%
Russia 24 0.48%
India 16 0.32%
Canada 16 0.32%
Argentina 15 0.30%
Hong Kong 15 0.30%
Australia 14 0.28%
Japan 14 0.28%
China 12 0.24%
Ireland 12 0.24%
Austria 11 0.22%
Estonia 9 0.18%
Belgium 9 0.18%
Czechia 8 0.16%

Dataset Coverage

Field Rows count Coverage
Website 6.7k 100.00%
Emails 5.7k 85.28%
Phones 3.0k 44.09%
Ecommerce platform 6.2k 91.93%
Couriers 6.7k 100.00%
Payment Providers 4.6k 68.66%
Categories 5.1k 75.30%
Social Media 4.8k 71.10%

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Frequently Asked Questions

What data is included in the Poste Italiane E-commerce Database?

Our database covers over 5.4k Poste Italiane physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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