Poste Italiane Shipping Carrier Usage Database

Explore 5.0k verified e-commerce stores shipping with Poste Italiane. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 6.2k domains. 5.0k verified as active stores with physical delivery.

Verified stores
5.0k
active stores with physical delivery
Top country
Italy
4,219 verified stores
Top payment signal
PayPal
3,008 stores detected
Top category
Clothing & Accessories
779 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

5.0k verified active stores out of 6.2k detected · 80.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 46.3% of stores with physical delivery (2,227 stores) , followed by Custom (17.7%) and PrestaShop (15.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,227 stores

Custom 17.7%

851 stores

754 stores

Shopify 10.0%

483 stores

155 stores

137 stores

47 stores

27 stores

24 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Poste Italiane
Platform Stores with Physical Delivery Percentage
WooCommerce 2227 46.26%
Custom 851 17.68%
PrestaShop 754 15.66%
Shopify 483 10.03%
Wix eCommerce 155 3.22%
Magento 137 2.85%
VirtueMart 47 0.98%
Squarespace Commerce 27 0.56%
nopCommerce 24 0.50%
Big Cartel 23 0.48%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 51.5% share of all Poste Italiane e-commerce stores (2,869) , with Custom at 15.3% and PrestaShop at 13.7% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

2,869 stores

Custom 15.3%

851 stores

762 stores

484 stores

219 stores

154 stores

53 stores

44 stores

24 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Poste Italiane
Platform Total Stores Percentage
WooCommerce 2869 51.48%
Custom 851 15.27%
PrestaShop 762 13.67%
Shopify 484 8.68%
Wix eCommerce 219 3.93%
Magento 154 2.76%
VirtueMart 53 0.95%
Squarespace Commerce 44 0.79%
nopCommerce 24 0.43%
Big Cartel 23 0.41%

Categories Distribution

Clothing & Accessories stores with 17.8% of all stores (779 stores) , followed by Health & Beauty (12.0%) and Food & Beverages (11.6%) .

Base: 4,383 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.8%

779 stores

Health & Beauty 12.0%

525 stores

Food & Beverages 11.6%

510 stores

Arts & Entertainment 7.9%

348 stores

Home & Garden 6.3%

278 stores

Toys & Games 6.1%

267 stores

Jewelry & Watches 5.5%

242 stores

Sporting Goods & Outdoor Gear 5.4%

235 stores

Furniture & Home Decor 4.8%

209 stores

Electronics & Technology 4.7%

204 stores

Visual Distribution

Distribution of top 10 Poste Italiane store categories (May 2026)
Distribution of categories in Poste Italiane e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 779 17.77%
Health & Beauty 525 11.98%
Food & Beverages 510 11.64%
Arts & Entertainment 348 7.94%
Home & Garden 278 6.34%
Toys & Games 267 6.09%
Jewelry & Watches 242 5.52%
Sporting Goods & Outdoor Gear 235 5.36%
Furniture & Home Decor 209 4.77%
Electronics & Technology 204 4.65%

Payment Providers Distribution

PayPal stores with 34.3% among AI-verified physical stores (3,008 stores) , followed by American Express (11.7%) and MasterCard (9.6%) .

Base: 4,409 AI-verified physical stores with detectable payment providers (71.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 34.3%

3,008 stores

1,026 stores

846 stores

753 stores

563 stores

481 stores

451 stores

448 stores

VISA 4.9%

429 stores

265 stores

Visual Distribution

Distribution of top 10 Poste Italiane payment providers (May 2026)
Distribution of payment providers in Poste Italiane e-commerce stores
Payment Provider Store Count Market Share
PayPal 3008 34.26%
American Express 1026 11.69%
MasterCard 846 9.64%
Stripe Connect 753 8.58%
PostePay 563 6.41%
Apple Pay 481 5.48%
Google Pay 451 5.14%
Klarna 448 5.10%
VISA 429 4.89%
Satispay 265 3.02%

Store Launch Timeline

Over the past 12 months, 873 new stores were launched in Poste Italiane , with the highest activity in 2026-04 (178 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 20.4%

178 stores launched

2026-03 20.6%

180 stores launched

2026-02 12.1%

106 stores launched

2026-01 8.5%

74 stores launched

2025-12 5.7%

50 stores launched

2025-11 6.8%

59 stores launched

2025-10 6.8%

59 stores launched

2025-09 5.3%

46 stores launched

2025-08 2.9%

25 stores launched

2025-07 4.6%

40 stores launched

2025-06 3.6%

31 stores launched

2025-05 2.9%

25 stores launched

Monthly Trend

Monthly store launches in Poste Italiane (May 2026)
Monthly store launches in Poste Italiane over the past 12 months
Month Stores Launched Percentage
2026-04 178 20.39%
2026-03 180 20.62%
2026-02 106 12.14%
2026-01 74 8.48%
2025-12 50 5.73%
2025-11 59 6.76%
2025-10 59 6.76%
2025-09 46 5.27%
2025-08 25 2.86%
2025-07 40 4.58%
2025-06 31 3.55%
2025-05 25 2.86%

Active Stores by Launch Year

Currently, 4,968 active stores in Poste Italiane are tracked in our database , with the most stores launched in 2026 (547 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 11.0%

547 active stores

2025 9.7%

480 active stores

2024 6.3%

311 active stores

2023 5.0%

247 active stores

2022 4.9%

242 active stores

2021 6.1%

305 active stores

2020 7.2%

360 active stores

2019 4.1%

205 active stores

2018 5.6%

279 active stores

2017 5.0%

250 active stores

2016 3.5%

173 active stores

2015 2.5%

125 active stores

2014 2.5%

123 active stores

2013 3.3%

162 active stores

2012 2.7%

134 active stores

Distribution by Launch Year

Active stores in Poste Italiane by original launch year (May 2026)
Active stores in Poste Italiane by launch year
Launch Year Active Stores Percentage
2026 547 11.01%
2025 480 9.66%
2024 311 6.26%
2023 247 4.97%
2022 242 4.87%
2021 305 6.14%
2020 360 7.25%
2019 205 4.13%
2018 279 5.62%
2017 250 5.03%
2016 173 3.48%
2015 125 2.52%
2014 123 2.48%
2013 162 3.26%
2012 134 2.70%

Social Media Usage

Facebook stores with 33.8% among stores with at least one detectable social profile (3,139 stores) , followed by Instagram (31.0%) and YouTube (9.6%) .

Base: 4,388 stores with any detectable social profile (70.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.8%

3,139 stores

Instagram 31.0%

2,874 stores

YouTube 9.6%

886 stores

Twitter 5.9%

543 stores

TikTok 5.1%

474 stores

WhatsApp 4.9%

451 stores

LinkedIn 3.9%

364 stores

Pinterest 3.9%

361 stores

X 1.7%

157 stores

Vimeo 0.3%

25 stores

Visual Distribution

Distribution of social media platforms in Poste Italiane (May 2026)
Distribution of social media platforms in Poste Italiane e-commerce stores
Social Platform Store Count Market Share
Facebook 3139 33.85%
Instagram 2874 30.99%
YouTube 886 9.55%
Twitter 543 5.86%
TikTok 474 5.11%
WhatsApp 451 4.86%
LinkedIn 364 3.92%
Pinterest 361 3.89%
X 157 1.69%
Vimeo 25 0.27%

Geographic Distribution

Italy stores with 89.3% (4,219 AI-verified stores) , followed by United States (3.0%) and Germany (1.9%) .

Base: 4,722 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 89.3%

4,219 AI-verified stores

142 AI-verified stores

92 AI-verified stores

44 AI-verified stores

36 AI-verified stores

34 AI-verified stores

Spain 0.6%

26 AI-verified stores

24 AI-verified stores

Japan 0.3%

15 AI-verified stores

14 AI-verified stores

Visual Distribution

Geographic distribution of stores using Poste Italiane (May 2026)
Geographic distribution of stores using Poste Italiane
Country AI-Verified Store Count Market Share
Italy 4219 89.35%
United States 142 3.01%
Germany 92 1.95%
Netherlands 44 0.93%
France 36 0.76%
United Kingdom 34 0.72%
Spain 26 0.55%
Poland 24 0.51%
Japan 15 0.32%
Hungary 14 0.30%

Data Coverage

Field Rows count Coverage
Website 6.2k 100.00%
Emails 5.0k 81.47%
Phones 4.1k 66.27%
Ecommerce platform 5.8k 93.71%
Couriers 6.2k 100.00%
Payment Providers 4.4k 71.15%
Categories 4.7k 75.28%
Social Media 4.4k 70.81%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Poste Italiane e-commerce landscape:

Analyze 5.0k verified e-commerce stores on Poste Italiane - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Poste Italiane e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Poste Italiane e-commerce intelligence?

We track 5.0k verified Poste Italiane e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy