Poste Italiane Shipping Carrier Usage Database

Explore 5.4k e-commerce stores shipping with Poste Italiane. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 34.2% of stores with physical delivery (1,809 stores) , followed by Shopify (33.0%) and Custom (17.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,809 stores

Shopify 33.0%

1,748 stores

Custom 17.0%

899 stores

436 stores

155 stores

117 stores

23 stores

22 stores

20 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Poste Italiane
Platform Stores with Physical Delivery Percentage
WooCommerce 1809 34.20%
Shopify 1748 33.04%
Custom 899 16.99%
PrestaShop 436 8.24%
Wix eCommerce 155 2.93%
Magento 117 2.21%
nopCommerce 23 0.43%
Squarespace Commerce 22 0.42%
OpenCart 20 0.38%
Big Cartel 16 0.30%
TeamSystem Commerce, Storeden 13 0.25%
JTL Shop 11 0.21%
BigCommerce 7 0.13%
Zen Cart 7 0.13%
Shopware 7 0.13%

All Stores Distribution

WooCommerce holds 39.1% share of all Poste Italiane e-commerce stores (2,367) , with Shopify at 29.9% and Custom at 14.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,367 stores

Shopify 29.9%

1,813 stores

Custom 14.8%

899 stores

469 stores

211 stores

144 stores

28 stores

32 stores

21 stores

16 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Poste Italiane
Platform Total Stores Percentage
WooCommerce 2367 39.08%
Shopify 1813 29.93%
Custom 899 14.84%
PrestaShop 469 7.74%
Wix eCommerce 211 3.48%
Magento 144 2.38%
nopCommerce 28 0.46%
Squarespace Commerce 32 0.53%
OpenCart 21 0.35%
Big Cartel 16 0.26%
TeamSystem Commerce, Storeden 15 0.25%
JTL Shop 13 0.21%
BigCommerce 14 0.23%
Zen Cart 8 0.13%
Shopware 7 0.12%

Categories Distribution

Clothing & Accessories leads with 28.4% of all stores (1,216 stores) , followed by Health & Beauty (15.2%) and Food & Beverages (10.1%) .

Top 10 Categories

Clothing & Accessories 28.4%

1,216 stores

Health & Beauty 15.2%

649 stores

Food & Beverages 10.1%

434 stores

Jewelry & Watches 9.2%

394 stores

Electronics & Technology 5.5%

234 stores

Home & Garden 5.2%

222 stores

Books & Media 4.3%

183 stores

Vehicles & Parts 3.7%

157 stores

Arts & Entertainment 3.5%

151 stores

Gifts & Special Occasions 3.0%

129 stores

Visual Distribution

Distribution of top 10 Poste Italiane store categories (November 2025)
Distribution of categories in Poste Italiane e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1216 28.40%
Health & Beauty 649 15.16%
Food & Beverages 434 10.14%
Jewelry & Watches 394 9.20%
Electronics & Technology 234 5.46%
Home & Garden 222 5.18%
Books & Media 183 4.27%
Vehicles & Parts 157 3.67%
Arts & Entertainment 151 3.53%
Gifts & Special Occasions 129 3.01%
Furniture & Home Decor 119 2.78%
Sporting Goods & Outdoor Gear 108 2.52%
Tools & Hardware 102 2.38%
Toys & Games 93 2.17%
Pets & Pet Supplies 91 2.13%

Payment Providers Distribution

PayPal leads with 33.1% among AI-verified physical stores (3,039 stores) , followed by American Express (11.3%) and MasterCard (8.0%) .

Base: 4,623 AI-verified physical stores with detectable payment providers (68.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.1%

3,039 stores

1,038 stores

738 stores

701 stores

653 stores

615 stores

576 stores

519 stores

VISA 4.5%

410 stores

265 stores

Visual Distribution

Distribution of top 10 Poste Italiane payment providers (November 2025)
Distribution of payment providers in Poste Italiane e-commerce stores
Payment Provider Store Count Market Share
PayPal 3039 33.09%
American Express 1038 11.30%
MasterCard 738 8.03%
Stripe Connect 701 7.63%
Klarna 653 7.11%
Apple Pay 615 6.70%
Google Pay 576 6.27%
PostePay 519 5.65%
VISA 410 4.46%
Satispay 265 2.89%
Amazon Pay 164 1.79%
Bancontact 156 1.70%
Amazon Payments 110 1.20%
SEPA 104 1.13%
Przelewy24 97 1.06%

Store Launch Timeline

Over the past 12 months, 915 new stores were launched in Poste Italiane , with the highest activity in 2025-10 (145 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 15.8%

145 stores launched

2025-09 15.5%

142 stores launched

2025-08 8.5%

78 stores launched

2025-07 8.4%

77 stores launched

2025-06 7.9%

72 stores launched

2025-05 7.4%

68 stores launched

2025-04 7.0%

64 stores launched

2025-03 7.4%

68 stores launched

2025-02 8.0%

73 stores launched

2025-01 6.8%

62 stores launched

2024-12 5.1%

47 stores launched

2024-11 2.1%

19 stores launched

Monthly Trend

Monthly store launches in Poste Italiane (November 2025)
Monthly store launches in Poste Italiane over the past 12 months
Month Stores Launched Percentage
2025-10 145 15.85%
2025-09 142 15.52%
2025-08 78 8.52%
2025-07 77 8.42%
2025-06 72 7.87%
2025-05 68 7.43%
2025-04 64 6.99%
2025-03 68 7.43%
2025-02 73 7.98%
2025-01 62 6.78%
2024-12 47 5.14%
2024-11 19 2.08%

Active Stores by Launch Year

Currently, 5,340 active stores in Poste Italiane are tracked in our database , with the most stores launched in 2025 (849 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.9%

849 active stores

2024 7.9%

424 active stores

2023 6.6%

353 active stores

2022 6.2%

332 active stores

2021 6.8%

361 active stores

2020 8.3%

441 active stores

2019 4.5%

240 active stores

2018 5.7%

306 active stores

2017 5.1%

272 active stores

2016 3.1%

167 active stores

2015 2.5%

132 active stores

2014 2.3%

122 active stores

2013 3.1%

168 active stores

2012 2.6%

141 active stores

2011 2.4%

129 active stores

Distribution by Launch Year

Active stores in Poste Italiane by original launch year (November 2025)
Active stores in Poste Italiane by launch year
Launch Year Active Stores Percentage
2025 849 15.90%
2024 424 7.94%
2023 353 6.61%
2022 332 6.22%
2021 361 6.76%
2020 441 8.26%
2019 240 4.49%
2018 306 5.73%
2017 272 5.09%
2016 167 3.13%
2015 132 2.47%
2014 122 2.28%
2013 168 3.15%
2012 141 2.64%
2011 129 2.42%
2010 105 1.97%
2009 154 2.88%
2008 93 1.74%
2007 79 1.48%
2006 59 1.10%
2005 50 0.94%
2004 52 0.97%
2003 49 0.92%
2002 69 1.29%
2001 64 1.20%
2000 61 1.14%
1999 39 0.73%
1998 17 0.32%
1997 7 0.13%
1996 4 0.07%
1995 1 0.02%

Social Media Usage

Facebook leads with 32.9% among stores with at least one detectable social profile (3,276 stores) , followed by Instagram (32.5%) and YouTube (9.6%) .

Base: 4,786 stores with any detectable social profile (71.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.9%

3,276 stores

Instagram 32.5%

3,242 stores

YouTube 9.6%

952 stores

TikTok 7.6%

757 stores

Twitter 5.1%

512 stores

WhatsApp 4.0%

403 stores

Pinterest 3.5%

347 stores

LinkedIn 3.1%

309 stores

X 1.5%

146 stores

Vimeo 0.2%

21 stores

Visual Distribution

Distribution of social media platforms in Poste Italiane (November 2025)
Distribution of social media platforms in Poste Italiane e-commerce stores
Social Platform Store Count Market Share
Facebook 3276 32.88%
Instagram 3242 32.53%
YouTube 952 9.55%
TikTok 757 7.60%
Twitter 512 5.14%
WhatsApp 403 4.04%
Pinterest 347 3.48%
LinkedIn 309 3.10%
X 146 1.47%
Vimeo 21 0.21%

Geographic Distribution

Italy leads with 86.8% (4,345 AI-verified stores) , followed by United States (3.3%) and Germany (2.5%) .

Base: 5,008 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 86.8%

4,345 AI-verified stores

167 AI-verified stores

127 AI-verified stores

58 AI-verified stores

54 AI-verified stores

50 AI-verified stores

Spain 0.6%

31 AI-verified stores

24 AI-verified stores

India 0.3%

16 AI-verified stores

16 AI-verified stores

Visual Distribution

Geographic distribution of stores using Poste Italiane (November 2025)
Geographic distribution of stores using Poste Italiane
Country AI-Verified Store Count Market Share
Italy 4345 86.76%
United States 167 3.33%
Germany 127 2.54%
France 58 1.16%
United Kingdom 54 1.08%
Netherlands 50 1.00%
Spain 31 0.62%
Russia 24 0.48%
India 16 0.32%
Canada 16 0.32%
Hong Kong 15 0.30%
Argentina 15 0.30%
Japan 14 0.28%
Australia 14 0.28%
Ireland 12 0.24%
Austria 12 0.24%
China 12 0.24%
Estonia 9 0.18%
Belgium 9 0.18%
Switzerland 8 0.16%

Dataset Coverage

Field Rows count Coverage
Website 6.7k 100.00%
Emails 5.7k 85.31%
Phones 3.0k 44.16%
Ecommerce platform 6.2k 91.88%
Couriers 6.7k 100.00%
Payment Providers 4.6k 68.75%
Categories 5.1k 75.28%
Social Media 4.8k 71.18%

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Frequently Asked Questions

What data is included in the Poste Italiane E-commerce Database?

Our database covers over 5.4k Poste Italiane physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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