Poste Italiane Shipping Carrier Usage Database

Explore 5.9k e-commerce stores shipping with Poste Italiane. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 36.7% of stores with physical delivery (2,126 stores) , followed by Shopify (34.9%) and Custom (12.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,126 stores

Shopify 34.9%

2,022 stores

Custom 12.1%

698 stores

490 stores

160 stores

146 stores

31 stores

24 stores

21 stores

18 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Poste Italiane
Platform Stores with Physical Delivery Percentage
WooCommerce 2126 36.72%
Shopify 2022 34.92%
Custom 698 12.06%
PrestaShop 490 8.46%
Wix eCommerce 160 2.76%
Magento 146 2.52%
nopCommerce 31 0.54%
Big Cartel 24 0.41%
Squarespace Commerce 21 0.36%
OpenCart 18 0.31%
JTL Shop 16 0.28%
ePages 13 0.22%
Storeden, TeamSystem Commerce 9 0.16%
Shopware 9 0.16%
TeamSystem Commerce, Storeden 7 0.12%

All Stores Distribution

WooCommerce holds 40.8% share of all Poste Italiane e-commerce stores (2,589) , with Shopify at 31.9% and Custom at 11.0% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

2,589 stores

Shopify 31.9%

2,023 stores

Custom 11.0%

698 stores

494 stores

213 stores

160 stores

32 stores

24 stores

32 stores

18 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Poste Italiane
Platform Total Stores Percentage
WooCommerce 2589 40.85%
Shopify 2023 31.92%
Custom 698 11.01%
PrestaShop 494 7.79%
Wix eCommerce 213 3.36%
Magento 160 2.52%
nopCommerce 32 0.50%
Big Cartel 24 0.38%
Squarespace Commerce 32 0.50%
OpenCart 18 0.28%
JTL Shop 16 0.25%
ePages 13 0.21%
Storeden, TeamSystem Commerce 9 0.14%
Shopware 9 0.14%
TeamSystem Commerce, Storeden 8 0.13%

Categories Distribution

Clothing & Accessories leads with 28.9% of all stores (1,340 stores) , followed by Health & Beauty (15.2%) and Food & Beverages (9.6%) .

Top 10 Categories

Clothing & Accessories 28.9%

1,340 stores

Health & Beauty 15.2%

705 stores

Food & Beverages 9.6%

444 stores

Jewelry & Watches 8.7%

406 stores

Home & Garden 5.3%

246 stores

Electronics & Technology 5.2%

241 stores

Books & Media 4.8%

223 stores

Furniture & Home Decor 3.7%

173 stores

Vehicles & Parts 3.6%

165 stores

Arts & Entertainment 3.3%

151 stores

Visual Distribution

Distribution of top 10 Poste Italiane store categories (January 2026)
Distribution of categories in Poste Italiane e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1340 28.87%
Health & Beauty 705 15.19%
Food & Beverages 444 9.57%
Jewelry & Watches 406 8.75%
Home & Garden 246 5.30%
Electronics & Technology 241 5.19%
Books & Media 223 4.80%
Furniture & Home Decor 173 3.73%
Vehicles & Parts 165 3.56%
Arts & Entertainment 151 3.25%
Gifts & Special Occasions 136 2.93%
Tools & Hardware 107 2.31%
Sporting Goods & Outdoor Gear 107 2.31%
Toys & Games 99 2.13%
Pets & Pet Supplies 98 2.11%

Payment Providers Distribution

PayPal leads with 32.8% among AI-verified physical stores (3,457 stores) , followed by American Express (11.2%) and MasterCard (8.1%) .

Base: 4,967 AI-verified physical stores with detectable payment providers (70.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.8%

3,457 stores

1,178 stores

849 stores

825 stores

757 stores

740 stores

700 stores

538 stores

VISA 4.4%

461 stores

284 stores

Visual Distribution

Distribution of top 10 Poste Italiane payment providers (January 2026)
Distribution of payment providers in Poste Italiane e-commerce stores
Payment Provider Store Count Market Share
PayPal 3457 32.82%
American Express 1178 11.18%
MasterCard 849 8.06%
Stripe Connect 825 7.83%
Klarna 757 7.19%
Apple Pay 740 7.03%
Google Pay 700 6.65%
PostePay 538 5.11%
VISA 461 4.38%
Satispay 284 2.70%
Amazon Pay 194 1.84%
Bancontact 186 1.77%
Amazon Payments 129 1.22%
SEPA 121 1.15%
Przelewy24 114 1.08%

Store Launch Timeline

Over the past 12 months, 1,135 new stores were launched in Poste Italiane , with the highest activity in 2025-12 (130 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 11.5%

130 stores launched

2025-11 10.2%

116 stores launched

2025-10 13.1%

149 stores launched

2025-09 13.3%

151 stores launched

2025-08 7.2%

82 stores launched

2025-07 7.4%

84 stores launched

2025-06 6.3%

72 stores launched

2025-05 6.7%

76 stores launched

2025-04 6.9%

78 stores launched

2025-03 6.7%

76 stores launched

2025-02 8.3%

94 stores launched

2025-01 2.4%

27 stores launched

Monthly Trend

Monthly store launches in Poste Italiane (January 2026)
Monthly store launches in Poste Italiane over the past 12 months
Month Stores Launched Percentage
2025-12 130 11.45%
2025-11 116 10.22%
2025-10 149 13.13%
2025-09 151 13.30%
2025-08 82 7.22%
2025-07 84 7.40%
2025-06 72 6.34%
2025-05 76 6.70%
2025-04 78 6.87%
2025-03 76 6.70%
2025-02 94 8.28%
2025-01 27 2.38%

Active Stores by Launch Year

Currently, 5,859 active stores in Poste Italiane are tracked in our database , with the most stores launched in 2025 (1,173 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.0%

1,173 active stores

2024 8.2%

481 active stores

2023 5.8%

340 active stores

2022 5.6%

327 active stores

2021 6.8%

396 active stores

2020 7.7%

449 active stores

2019 4.4%

258 active stores

2018 5.5%

323 active stores

2017 5.0%

291 active stores

2016 3.0%

174 active stores

2015 2.7%

156 active stores

2014 2.2%

126 active stores

2013 3.0%

175 active stores

2012 2.4%

140 active stores

2011 2.1%

122 active stores

Distribution by Launch Year

Active stores in Poste Italiane by original launch year (January 2026)
Active stores in Poste Italiane by launch year
Launch Year Active Stores Percentage
2025 1173 20.02%
2024 481 8.21%
2023 340 5.80%
2022 327 5.58%
2021 396 6.76%
2020 449 7.66%
2019 258 4.40%
2018 323 5.51%
2017 291 4.97%
2016 174 2.97%
2015 156 2.66%
2014 126 2.15%
2013 175 2.99%
2012 140 2.39%
2011 122 2.08%
2010 107 1.83%
2009 162 2.76%
2008 89 1.52%
2007 87 1.48%
2006 60 1.02%
2005 41 0.70%
2004 48 0.82%
2003 49 0.84%
2002 73 1.25%
2001 68 1.16%
2000 75 1.28%
1999 33 0.56%
1998 21 0.36%
1997 10 0.17%
1996 4 0.07%
1995 1 0.02%

Social Media Usage

Facebook leads with 32.6% among stores with at least one detectable social profile (3,722 stores) , followed by Instagram (32.1%) and YouTube (9.4%) .

Base: 5,110 stores with any detectable social profile (72.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.6%

3,722 stores

Instagram 32.1%

3,671 stores

YouTube 9.4%

1,077 stores

TikTok 7.6%

874 stores

Twitter 5.3%

607 stores

WhatsApp 4.1%

465 stores

Pinterest 3.9%

445 stores

LinkedIn 3.3%

376 stores

X 1.5%

171 stores

Vimeo 0.2%

18 stores

Visual Distribution

Distribution of social media platforms in Poste Italiane (January 2026)
Distribution of social media platforms in Poste Italiane e-commerce stores
Social Platform Store Count Market Share
Facebook 3722 32.57%
Instagram 3671 32.13%
YouTube 1077 9.43%
TikTok 874 7.65%
Twitter 607 5.31%
WhatsApp 465 4.07%
Pinterest 445 3.89%
LinkedIn 376 3.29%
X 171 1.50%
Vimeo 18 0.16%

Geographic Distribution

Italy leads with 86.6% (4,721 AI-verified stores) , followed by United States (3.0%) and Germany (2.9%) .

Base: 5,453 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 86.6%

4,721 AI-verified stores

163 AI-verified stores

157 AI-verified stores

74 AI-verified stores

57 AI-verified stores

57 AI-verified stores

Spain 0.6%

33 AI-verified stores

20 AI-verified stores

20 AI-verified stores

19 AI-verified stores

Visual Distribution

Geographic distribution of stores using Poste Italiane (January 2026)
Geographic distribution of stores using Poste Italiane
Country AI-Verified Store Count Market Share
Italy 4721 86.58%
United States 163 2.99%
Germany 157 2.88%
France 74 1.36%
Netherlands 57 1.05%
United Kingdom 57 1.05%
Spain 33 0.61%
Russia 20 0.37%
Hong Kong 20 0.37%
Canada 19 0.35%
China 16 0.29%
Argentina 16 0.29%
Austria 15 0.28%
Australia 15 0.28%
Belgium 14 0.26%
Japan 14 0.26%
Ireland 13 0.24%
Switzerland 11 0.20%
India 9 0.17%
Estonia 9 0.17%

Dataset Coverage

Field Rows count Coverage
Website 7.0k 100.00%
Emails 6.0k 85.92%
Phones 2.9k 41.95%
Ecommerce platform 6.5k 92.00%
Couriers 7.0k 100.00%
Payment Providers 5.0k 70.70%
Categories 5.3k 75.13%
Social Media 5.1k 72.74%

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Frequently Asked Questions

What data is included in the Poste Italiane E-commerce Database?

Our database covers over 5.9k Poste Italiane physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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