Poste Italiane Shipping Carrier Usage Database

Explore 4.9k verified e-commerce stores shipping with Poste Italiane. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 6.1k domains. 4.9k verified as active stores with physical delivery.

· · Next full refresh: May 2026

4.9k verified active stores out of 6.1k detected · 80.1% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 47.7% of stores with physical delivery (2,242 stores) , followed by Custom (17.2%) and PrestaShop (16.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,242 stores

Custom 17.2%

808 stores

756 stores

398 stores

152 stores

136 stores

48 stores

27 stores

26 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Poste Italiane
Platform Stores with Physical Delivery Percentage
WooCommerce 2242 47.73%
Custom 808 17.20%
PrestaShop 756 16.10%
Shopify 398 8.47%
Wix eCommerce 152 3.24%
Magento 136 2.90%
VirtueMart 48 1.02%
Squarespace Commerce 27 0.57%
nopCommerce 26 0.55%
Ready Pro Ecommerce 22 0.47%
OpenCart 22 0.47%
Big Cartel 20 0.43%
Shopware 17 0.36%
Zen Cart 12 0.26%
ePages 11 0.23%

Categories Distribution

Clothing & Accessories leads with 17.2% of all stores (734 stores) , followed by Health & Beauty (12.2%) and Food & Beverages (12.0%) .

Base: 4,271 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.2%

734 stores

Health & Beauty 12.2%

521 stores

Food & Beverages 12.0%

512 stores

Arts & Entertainment 7.7%

327 stores

Home & Garden 6.5%

279 stores

Toys & Games 6.3%

271 stores

Jewelry & Watches 5.7%

242 stores

Sporting Goods & Outdoor Gear 5.3%

225 stores

Electronics & Technology 4.8%

206 stores

Books & Media 4.7%

202 stores

Visual Distribution

Distribution of top 10 Poste Italiane store categories (April 2026)
Distribution of categories in Poste Italiane e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 734 17.19%
Health & Beauty 521 12.20%
Food & Beverages 512 11.99%
Arts & Entertainment 327 7.66%
Home & Garden 279 6.53%
Toys & Games 271 6.35%
Jewelry & Watches 242 5.67%
Sporting Goods & Outdoor Gear 225 5.27%
Electronics & Technology 206 4.82%
Books & Media 202 4.73%
Vehicles & Parts 189 4.43%
Furniture & Home Decor 159 3.72%
Business & Industrial 143 3.35%
Tools & Hardware 131 3.07%
Gifts & Special Occasions 130 3.04%

Payment Providers Distribution

PayPal leads with 34.7% among AI-verified physical stores (2,969 stores) , followed by American Express (11.7%) and MasterCard (9.4%) .

Base: 4,295 AI-verified physical stores with detectable payment providers (70.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 34.7%

2,969 stores

1,002 stores

800 stores

735 stores

560 stores

447 stores

431 stores

VISA 5.0%

431 stores

415 stores

266 stores

Visual Distribution

Distribution of top 10 Poste Italiane payment providers (April 2026)
Distribution of payment providers in Poste Italiane e-commerce stores
Payment Provider Store Count Market Share
PayPal 2969 34.75%
American Express 1002 11.73%
MasterCard 800 9.36%
Stripe Connect 735 8.60%
PostePay 560 6.55%
Apple Pay 447 5.23%
Klarna 431 5.04%
VISA 431 5.04%
Google Pay 415 4.86%
Satispay 266 3.11%
Amazon Pay 129 1.51%
Carta Aura 96 1.12%
SEPA 92 1.08%
Bancontact 92 1.08%
JCB 79 0.92%

Store Launch Timeline

Over the past 12 months, 742 new stores were launched in Poste Italiane , with the highest activity in 2026-03 (187 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 25.2%

187 stores launched

2026-02 14.8%

110 stores launched

2026-01 10.8%

80 stores launched

2025-12 6.6%

49 stores launched

2025-11 8.0%

59 stores launched

2025-10 8.4%

62 stores launched

2025-09 6.3%

47 stores launched

2025-08 3.5%

26 stores launched

2025-07 5.4%

40 stores launched

2025-06 4.0%

30 stores launched

2025-05 5.1%

38 stores launched

2025-04 1.9%

14 stores launched

Monthly Trend

Monthly store launches in Poste Italiane (April 2026)
Monthly store launches in Poste Italiane over the past 12 months
Month Stores Launched Percentage
2026-03 187 25.20%
2026-02 110 14.82%
2026-01 80 10.78%
2025-12 49 6.60%
2025-11 59 7.95%
2025-10 62 8.36%
2025-09 47 6.33%
2025-08 26 3.50%
2025-07 40 5.39%
2025-06 30 4.04%
2025-05 38 5.12%
2025-04 14 1.89%

Active Stores by Launch Year

Currently, 4,843 active stores in Poste Italiane are tracked in our database , with the most stores launched in 2026 (378 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.8%

378 active stores

2025 10.0%

482 active stores

2024 6.5%

315 active stores

2023 5.2%

252 active stores

2022 5.0%

242 active stores

2021 6.4%

308 active stores

2020 7.5%

361 active stores

2019 4.3%

206 active stores

2018 5.8%

282 active stores

2017 5.2%

254 active stores

2016 3.6%

175 active stores

2015 2.7%

130 active stores

2014 2.6%

125 active stores

2013 3.4%

163 active stores

2012 2.7%

133 active stores

Distribution by Launch Year

Active stores in Poste Italiane by original launch year (April 2026)
Active stores in Poste Italiane by launch year
Launch Year Active Stores Percentage
2026 378 7.81%
2025 482 9.95%
2024 315 6.50%
2023 252 5.20%
2022 242 5.00%
2021 308 6.36%
2020 361 7.45%
2019 206 4.25%
2018 282 5.82%
2017 254 5.24%
2016 175 3.61%
2015 130 2.68%
2014 125 2.58%
2013 163 3.37%
2012 133 2.75%
2011 131 2.70%
2010 111 2.29%
2009 176 3.63%
2008 84 1.73%
2007 88 1.82%
2006 56 1.16%
2005 51 1.05%
2004 41 0.85%
2003 51 1.05%
2002 58 1.20%
2001 68 1.40%
2000 62 1.28%
1999 37 0.76%
1998 14 0.29%
1997 3 0.06%
1996 5 0.10%
1995 1 0.02%

Social Media Usage

Facebook leads with 34.1% among stores with at least one detectable social profile (3,128 stores) , followed by Instagram (31.0%) and YouTube (9.7%) .

Base: 4,351 stores with any detectable social profile (71.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.1%

3,128 stores

Instagram 31.0%

2,842 stores

YouTube 9.7%

890 stores

Twitter 5.9%

537 stores

TikTok 4.9%

450 stores

WhatsApp 4.8%

441 stores

LinkedIn 3.9%

355 stores

Pinterest 3.8%

348 stores

X 1.6%

151 stores

Vimeo 0.2%

22 stores

Visual Distribution

Distribution of social media platforms in Poste Italiane (April 2026)
Distribution of social media platforms in Poste Italiane e-commerce stores
Social Platform Store Count Market Share
Facebook 3128 34.13%
Instagram 2842 31.01%
YouTube 890 9.71%
Twitter 537 5.86%
TikTok 450 4.91%
WhatsApp 441 4.81%
LinkedIn 355 3.87%
Pinterest 348 3.80%
X 151 1.65%
Vimeo 22 0.24%

Geographic Distribution

Italy leads with 89.6% (4,071 AI-verified stores) , followed by United States (2.2%) and Germany (2.0%) .

Base: 4,542 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 89.6%

4,071 AI-verified stores

102 AI-verified stores

89 AI-verified stores

43 AI-verified stores

33 AI-verified stores

32 AI-verified stores

32 AI-verified stores

Spain 0.6%

28 AI-verified stores

18 AI-verified stores

13 AI-verified stores

Visual Distribution

Geographic distribution of stores using Poste Italiane (April 2026)
Geographic distribution of stores using Poste Italiane
Country AI-Verified Store Count Market Share
Italy 4071 89.63%
United States 102 2.25%
Germany 89 1.96%
Netherlands 43 0.95%
France 33 0.73%
United Kingdom 32 0.70%
Poland 32 0.70%
Spain 28 0.62%
Romania 18 0.40%
Argentina 13 0.29%
Austria 11 0.24%
Switzerland 10 0.22%
Japan 10 0.22%
Canada 10 0.22%
Ireland 7 0.15%
Australia 7 0.15%
Portugal 7 0.15%
China 7 0.15%
Denmark 6 0.13%
Belgium 6 0.13%

Data Coverage

Field Rows count Coverage
Website 6.1k 100.00%
Emails 4.9k 81.35%
Phones 2.9k 47.35%
Ecommerce platform 5.7k 93.98%
Couriers 6.1k 100.00%
Payment Providers 4.3k 70.89%
Categories 4.6k 75.13%
Social Media 4.4k 71.81%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Poste Italiane e-commerce landscape:

Analyze 4.9k verified e-commerce stores on Poste Italiane - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Poste Italiane e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Poste Italiane e-commerce intelligence?

We track 4.9k verified Poste Italiane e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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