Hong Kong E-commerce Database

Explore 52.7k verified e-commerce stores in the Hong Kong. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 67.1k with e-commerce signals. 52.7k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Shopify leads with 56.9% of stores with physical delivery (29,665 stores) , followed by WooCommerce (17.5%) and Custom (15.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 56.9%

29,665 stores

9,100 stores

Custom 15.1%

7,859 stores

2,735 stores

1,117 stores

633 stores

462 stores

265 stores

214 stores

90 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Hong Kong
Platform Stores with Physical Delivery Percentage
Shopify 29665 56.89%
WooCommerce 9100 17.45%
Custom 7859 15.07%
Wix eCommerce 2735 5.25%
OpenCart 1117 2.14%
Boutir 633 1.21%
Magento 462 0.89%
Squarespace Commerce 265 0.51%
PrestaShop 214 0.41%
BigCommerce 90 0.17%

Categories Distribution

Clothing & Accessories leads with 22.3% of all stores (8,370 stores) , followed by Health & Beauty (21.5%) and Electronics & Technology (11.4%) .

Base: 37,472 AI-verified stores with physical delivery and detected product categories (71.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 22.3%

8,370 stores

Health & Beauty 21.5%

8,040 stores

Electronics & Technology 11.4%

4,260 stores

Jewelry & Watches 10.0%

3,756 stores

Food & Beverages 9.6%

3,610 stores

Home & Garden 4.2%

1,564 stores

Gifts & Special Occasions 3.3%

1,235 stores

Furniture & Home Decor 3.2%

1,203 stores

Toys & Games 2.8%

1,042 stores

Pets & Pet Supplies 2.7%

1,021 stores

Visual Distribution

Distribution of top 10 Hong Kong store categories (March 2026)
Distribution of categories in Hong Kong e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8370 22.34%
Health & Beauty 8040 21.46%
Electronics & Technology 4260 11.37%
Jewelry & Watches 3756 10.02%
Food & Beverages 3610 9.63%
Home & Garden 1564 4.17%
Gifts & Special Occasions 1235 3.30%
Furniture & Home Decor 1203 3.21%
Toys & Games 1042 2.78%
Pets & Pet Supplies 1021 2.72%
Arts & Entertainment 924 2.47%
Sporting Goods & Outdoor Gear 863 2.30%
Vehicles & Parts 771 2.06%
Baby & Toddler 428 1.14%
Tools & Hardware 385 1.03%

Payment Providers Distribution

PayPal leads with 25.1% among AI-verified physical stores (7,116 stores) , followed by American Express (13.7%) and MasterCard (11.2%) .

Base: 12,332 AI-verified physical stores with detectable payment providers (23.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.1%

7,116 stores

3,891 stores

3,180 stores

2,952 stores

2,256 stores

2,194 stores

1,979 stores

VISA 5.3%

1,503 stores

JCB 3.5%

995 stores

968 stores

Visual Distribution

Distribution of top 10 Hong Kong payment providers (March 2026)
Distribution of payment providers in Hong Kong e-commerce stores
Payment Provider Store Count Market Share
PayPal 7116 25.07%
American Express 3891 13.71%
MasterCard 3180 11.20%
Apple Pay 2952 10.40%
Google Pay 2256 7.95%
Stripe Connect 2194 7.73%
AliPay 1979 6.97%
VISA 1503 5.29%
JCB 995 3.51%
UnionPay 968 3.41%
Klarna 695 2.45%
Bolt 254 0.89%
Bancontact 150 0.53%
BitCoin 128 0.45%
PayPal Credit 127 0.45%

Shipping Carriers Distribution

DHL leads with 20.8% among AI-verified physical stores (3,703 stores) , followed by UPS (17.6%) and FedEx (17.2%) .

Base: 9,122 AI-verified physical stores with detectable shipping carriers (17.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.8%

3,703 stores

UPS 17.6%

3,132 stores

FedEx 17.2%

3,063 stores

2,937 stores

USPS 10.7%

1,902 stores

752 stores

TNT 2.2%

387 stores

DPD 2.1%

382 stores

303 stores

295 stores

Visual Distribution

Distribution of top 10 Hong Kong shipping carriers (March 2026)
Distribution of shipping carriers in Hong Kong e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3703 20.82%
UPS 3132 17.61%
FedEx 3063 17.22%
S.F. Express 2937 16.51%
USPS 1902 10.69%
Hong Kong Post 752 4.23%
TNT 387 2.18%
DPD 382 2.15%
Royal Mail 303 1.70%
Hermes 295 1.66%
Yun Express 222 1.25%
China Post 185 1.04%
4PX 183 1.03%
Speedpost 173 0.97%
Speedy 170 0.96%

Store Launch Timeline

Over the past 12 months, 14,806 new stores were launched in Hong Kong , with the highest activity in 2026-02 (822 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 5.6%

822 stores launched

2026-01 10.7%

1,587 stores launched

2025-12 17.1%

2,539 stores launched

2025-11 9.8%

1,449 stores launched

2025-10 8.4%

1,242 stores launched

2025-09 8.6%

1,267 stores launched

2025-08 7.5%

1,104 stores launched

2025-07 8.0%

1,189 stores launched

2025-06 6.6%

981 stores launched

2025-05 6.0%

885 stores launched

2025-04 6.0%

891 stores launched

2025-03 5.7%

850 stores launched

Monthly Trend

Monthly store launches in Hong Kong (March 2026)
Monthly store launches in Hong Kong over the past 12 months
Month Stores Launched Percentage
2026-02 822 5.55%
2026-01 1587 10.72%
2025-12 2539 17.15%
2025-11 1449 9.79%
2025-10 1242 8.39%
2025-09 1267 8.56%
2025-08 1104 7.46%
2025-07 1189 8.03%
2025-06 981 6.63%
2025-05 885 5.98%
2025-04 891 6.02%
2025-03 850 5.74%

Active Stores by Launch Year

Currently, 51,955 active stores in Hong Kong are tracked in our database , with the most stores launched in 2026 (2,415 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.6%

2,415 active stores

2025 26.2%

13,634 active stores

2024 12.5%

6,515 active stores

2023 7.5%

3,897 active stores

2022 7.2%

3,764 active stores

2021 7.4%

3,862 active stores

2020 6.9%

3,560 active stores

2019 4.0%

2,083 active stores

2018 3.9%

2,030 active stores

2017 3.0%

1,554 active stores

2016 2.0%

1,060 active stores

2015 1.7%

876 active stores

2014 1.9%

996 active stores

2013 2.1%

1,085 active stores

2012 1.1%

566 active stores

Distribution by Launch Year

Active stores in Hong Kong by original launch year (March 2026)
Active stores in Hong Kong by launch year
Launch Year Active Stores Percentage
2026 2415 4.65%
2025 13634 26.24%
2024 6515 12.54%
2023 3897 7.50%
2022 3764 7.24%
2021 3862 7.43%
2020 3560 6.85%
2019 2083 4.01%
2018 2030 3.91%
2017 1554 2.99%
2016 1060 2.04%
2015 876 1.69%
2014 996 1.92%
2013 1085 2.09%
2012 566 1.09%
2011 593 1.14%
2010 521 1.00%
2009 425 0.82%
2008 302 0.58%
2007 290 0.56%
2006 273 0.53%
2005 236 0.45%
2004 313 0.60%
2003 241 0.46%
2002 180 0.35%
2001 242 0.47%
2000 179 0.34%
1999 124 0.24%
1998 64 0.12%
1997 46 0.09%
1996 22 0.04%
1995 7 0.01%

Social Media Usage

Facebook leads with 30.5% among stores with at least one detectable social profile (25,475 stores) , followed by Instagram (30.1%) and YouTube (12.7%) .

Base: 30,918 stores with any detectable social profile (58.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.5%

25,475 stores

Instagram 30.1%

25,089 stores

YouTube 12.7%

10,637 stores

Pinterest 6.1%

5,083 stores

Twitter 5.4%

4,540 stores

TikTok 5.4%

4,483 stores

WhatsApp 4.2%

3,496 stores

X 3.2%

2,685 stores

LinkedIn 2.1%

1,754 stores

Reddit 0.2%

201 stores

Visual Distribution

Distribution of social media platforms in Hong Kong (March 2026)
Distribution of social media platforms in Hong Kong e-commerce stores
Social Platform Store Count Market Share
Facebook 25475 30.53%
Instagram 25089 30.07%
YouTube 10637 12.75%
Pinterest 5083 6.09%
Twitter 4540 5.44%
TikTok 4483 5.37%
WhatsApp 3496 4.19%
X 2685 3.22%
LinkedIn 1754 2.10%
Reddit 201 0.24%

Data Coverage

Field Rows count Coverage
Website 52.7k 100.00%
Emails 26.2k 49.78%
Phones 8.7k 16.43%
Ecommerce platform 52.7k 100.00%
Couriers 9.1k 17.32%
Payment Providers 12.3k 23.42%
Categories 38.4k 73.02%
Social Media 30.9k 58.71%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Hong Kong e-commerce landscape:

Analyze 52.7k verified e-commerce stores in Hong Kong - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Hong Kong e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Hong Kong e-commerce intelligence?

We track 52.7k verified Hong Kong e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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