Hong Kong E-commerce Database

Explore 50.3k e-commerce stores in the Hong Kong. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 55.3% of stores with physical delivery (27,554 stores) , followed by Custom (20.8%) and WooCommerce (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 55.3%

27,554 stores

Custom 20.8%

10,360 stores

6,780 stores

2,950 stores

763 stores

506 stores

388 stores

231 stores

169 stores

85 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Hong Kong
Platform Stores with Physical Delivery Percentage
Shopify 27554 55.34%
Custom 10360 20.81%
WooCommerce 6780 13.62%
Wix eCommerce 2950 5.93%
OpenCart 763 1.53%
Boutir 506 1.02%
Magento 388 0.78%
Squarespace Commerce 231 0.46%
PrestaShop 169 0.34%
BigCommerce 85 0.17%

All Stores Distribution

Shopify holds 49.1% share of all Hong Kong e-commerce stores (32,796) , with Custom at 15.5% and WooCommerce at 18.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 49.1%

32,796 stores

Custom 15.5%

10,360 stores

12,532 stores

7,580 stores

1,256 stores

548 stores

546 stores

848 stores

225 stores

107 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Hong Kong
Platform Total Stores Percentage
Shopify 32796 49.10%
Custom 10360 15.51%
WooCommerce 12532 18.76%
Wix eCommerce 7580 11.35%
OpenCart 1256 1.88%
Boutir 548 0.82%
Magento 546 0.82%
Squarespace Commerce 848 1.27%
PrestaShop 225 0.34%
BigCommerce 107 0.16%

Categories Distribution

Clothing & Accessories leads with 21.5% of all stores (8,154 stores) , followed by Health & Beauty (20.5%) and Electronics & Technology (12.0%) .

Top 10 Categories

Clothing & Accessories 21.5%

8,154 stores

Health & Beauty 20.5%

7,768 stores

Electronics & Technology 12.0%

4,549 stores

Jewelry & Watches 9.9%

3,754 stores

Food & Beverages 9.3%

3,524 stores

Home & Garden 4.4%

1,665 stores

Gifts & Special Occasions 3.4%

1,289 stores

Arts & Entertainment 3.0%

1,139 stores

Furniture & Home Decor 2.9%

1,111 stores

Toys & Games 2.9%

1,103 stores

Visual Distribution

Distribution of top 10 Hong Kong store categories (November 2025)
Distribution of categories in Hong Kong e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8154 21.51%
Health & Beauty 7768 20.50%
Electronics & Technology 4549 12.00%
Jewelry & Watches 3754 9.90%
Food & Beverages 3524 9.30%
Home & Garden 1665 4.39%
Gifts & Special Occasions 1289 3.40%
Arts & Entertainment 1139 3.01%
Furniture & Home Decor 1111 2.93%
Toys & Games 1103 2.91%
Pets & Pet Supplies 1032 2.72%
Sporting Goods & Outdoor Gear 951 2.51%
Vehicles & Parts 910 2.40%
Business & Industrial 495 1.31%
Baby & Toddler 457 1.21%

Payment Providers Distribution

PayPal leads with 24.5% among AI-verified physical stores (5,994 stores) , followed by American Express (15.5%) and MasterCard (11.7%) .

Base: 10,804 AI-verified physical stores with detectable payment providers (21.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.5%

5,994 stores

3,794 stores

2,871 stores

2,243 stores

1,903 stores

1,837 stores

1,433 stores

VISA 5.3%

1,306 stores

JCB 3.5%

851 stores

729 stores

Visual Distribution

Distribution of top 10 Hong Kong payment providers (November 2025)
Distribution of payment providers in Hong Kong e-commerce stores
Payment Provider Store Count Market Share
PayPal 5994 24.45%
American Express 3794 15.48%
MasterCard 2871 11.71%
Apple Pay 2243 9.15%
Stripe Connect 1903 7.76%
Google Pay 1837 7.49%
AliPay 1433 5.85%
VISA 1306 5.33%
JCB 851 3.47%
UnionPay 729 2.97%
Klarna 653 2.66%
BitCoin 321 1.31%
Bolt 237 0.97%
Paddle 198 0.81%
Bancontact 141 0.58%

Shipping Carriers Distribution

DHL leads with 20.9% among AI-verified physical stores (3,246 stores) , followed by UPS (17.5%) and FedEx (16.8%) .

Base: 7,942 AI-verified physical stores with detectable shipping carriers (15.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.9%

3,246 stores

UPS 17.5%

2,707 stores

FedEx 16.8%

2,609 stores

2,272 stores

USPS 11.6%

1,794 stores

697 stores

DPD 2.4%

376 stores

TNT 2.2%

336 stores

323 stores

263 stores

Visual Distribution

Distribution of top 10 Hong Kong shipping carriers (November 2025)
Distribution of shipping carriers in Hong Kong e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3246 20.94%
UPS 2707 17.47%
FedEx 2609 16.83%
S.F. Express 2272 14.66%
USPS 1794 11.57%
Hong Kong Post 697 4.50%
DPD 376 2.43%
TNT 336 2.17%
Hermes 323 2.08%
Royal Mail 263 1.70%
GLS 191 1.23%
4PX 184 1.19%
Yun Express 181 1.17%
Canada Post 166 1.07%
Australia Post 154 0.99%

Store Launch Timeline

Over the past 12 months, 13,139 new stores were launched in Hong Kong , with the highest activity in 2025-10 (1,336 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.2%

1,336 stores launched

2025-09 11.2%

1,475 stores launched

2025-08 11.2%

1,472 stores launched

2025-07 10.8%

1,420 stores launched

2025-06 9.7%

1,279 stores launched

2025-05 9.0%

1,180 stores launched

2025-04 8.7%

1,141 stores launched

2025-03 8.1%

1,063 stores launched

2025-02 6.3%

828 stores launched

2025-01 5.3%

695 stores launched

2024-12 6.7%

886 stores launched

2024-11 2.8%

364 stores launched

Monthly Trend

Monthly store launches in Hong Kong (November 2025)
Monthly store launches in Hong Kong over the past 12 months
Month Stores Launched Percentage
2025-10 1336 10.17%
2025-09 1475 11.23%
2025-08 1472 11.20%
2025-07 1420 10.81%
2025-06 1279 9.73%
2025-05 1180 8.98%
2025-04 1141 8.68%
2025-03 1063 8.09%
2025-02 828 6.30%
2025-01 695 5.29%
2024-12 886 6.74%
2024-11 364 2.77%

Active Stores by Launch Year

Currently, 49,373 active stores in Hong Kong are tracked in our database , with the most stores launched in 2025 (11,912 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.1%

11,912 active stores

2024 13.5%

6,671 active stores

2023 7.6%

3,731 active stores

2022 7.6%

3,738 active stores

2021 7.9%

3,905 active stores

2020 7.3%

3,605 active stores

2019 4.2%

2,063 active stores

2018 4.4%

2,153 active stores

2017 3.5%

1,708 active stores

2016 2.4%

1,162 active stores

2015 2.0%

964 active stores

2014 2.1%

1,049 active stores

2013 2.5%

1,218 active stores

2012 1.5%

717 active stores

2011 1.4%

693 active stores

Distribution by Launch Year

Active stores in Hong Kong by original launch year (November 2025)
Active stores in Hong Kong by launch year
Launch Year Active Stores Percentage
2025 11912 24.13%
2024 6671 13.51%
2023 3731 7.56%
2022 3738 7.57%
2021 3905 7.91%
2020 3605 7.30%
2019 2063 4.18%
2018 2153 4.36%
2017 1708 3.46%
2016 1162 2.35%
2015 964 1.95%
2014 1049 2.12%
2013 1218 2.47%
2012 717 1.45%
2011 693 1.40%
2010 604 1.22%
2009 503 1.02%
2008 380 0.77%
2007 334 0.68%
2006 304 0.62%
2005 259 0.52%
2004 377 0.76%
2003 286 0.58%
2002 197 0.40%
2001 314 0.64%
2000 210 0.43%
1999 147 0.30%
1998 73 0.15%
1997 50 0.10%
1996 35 0.07%
1995 11 0.02%

Social Media Usage

Facebook leads with 30.5% among stores with at least one detectable social profile (23,443 stores) , followed by Instagram (30.0%) and YouTube (12.8%) .

Base: 28,966 stores with any detectable social profile (57.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.5%

23,443 stores

Instagram 30.0%

23,064 stores

YouTube 12.8%

9,850 stores

Pinterest 6.1%

4,702 stores

Twitter 5.8%

4,452 stores

TikTok 5.3%

4,046 stores

WhatsApp 3.8%

2,919 stores

X 3.4%

2,625 stores

LinkedIn 2.2%

1,670 stores

Reddit 0.2%

174 stores

Visual Distribution

Distribution of social media platforms in Hong Kong (November 2025)
Distribution of social media platforms in Hong Kong e-commerce stores
Social Platform Store Count Market Share
Facebook 23443 30.47%
Instagram 23064 29.97%
YouTube 9850 12.80%
Pinterest 4702 6.11%
Twitter 4452 5.79%
TikTok 4046 5.26%
WhatsApp 2919 3.79%
X 2625 3.41%
LinkedIn 1670 2.17%
Reddit 174 0.23%

Dataset Coverage

Field Rows count Coverage
Website 50.3k 100.00%
Emails 25.5k 50.68%
Phones 9.7k 19.29%
Ecommerce platform 50.3k 100.00%
Couriers 7.9k 15.78%
Payment Providers 10.8k 21.47%
Categories 39.1k 77.67%
Social Media 29.0k 57.56%

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Frequently Asked Questions

What data is included in the Hong Kong E-commerce Database?

Our database covers over 50.3k Hong Kong physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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