Hong Kong E-commerce Database

Explore 53.0k verified e-commerce stores in the Hong Kong. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 68.2k with e-commerce signals. 53.0k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

Shopify leads with 59.2% of stores with physical delivery (30,509 stores) , followed by WooCommerce (16.6%) and Custom (14.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 59.2%

30,509 stores

8,559 stores

Custom 14.0%

7,205 stores

2,547 stores

1,023 stores

649 stores

432 stores

261 stores

193 stores

191 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Hong Kong
Platform Stores with Physical Delivery Percentage
Shopify 30509 59.16%
WooCommerce 8559 16.60%
Custom 7205 13.97%
Wix eCommerce 2547 4.94%
OpenCart 1023 1.98%
Boutir 649 1.26%
Magento 432 0.84%
Squarespace Commerce 261 0.51%
PrestaShop 193 0.37%
PPEshop 191 0.37%

Categories Distribution

Health & Beauty leads with 20.6% of all stores (9,157 stores) , followed by Clothing & Accessories (20.3%) and Food & Beverages (10.7%) .

Base: 44,348 AI-verified stores with physical delivery and detected product categories (83.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.6%

9,157 stores

Clothing & Accessories 20.3%

9,020 stores

Food & Beverages 10.7%

4,743 stores

Jewelry & Watches 7.9%

3,497 stores

Electronics & Technology 7.5%

3,324 stores

Toys & Games 6.6%

2,925 stores

Sporting Goods & Outdoor Gear 6.5%

2,871 stores

Home & Garden 4.8%

2,136 stores

Gifts & Special Occasions 3.9%

1,727 stores

Arts & Entertainment 2.4%

1,054 stores

Visual Distribution

Distribution of top 10 Hong Kong store categories (April 2026)
Distribution of categories in Hong Kong e-commerce stores
Category Number of Stores Percentage
Health & Beauty 9157 20.65%
Clothing & Accessories 9020 20.34%
Food & Beverages 4743 10.69%
Jewelry & Watches 3497 7.89%
Electronics & Technology 3324 7.50%
Toys & Games 2925 6.60%
Sporting Goods & Outdoor Gear 2871 6.47%
Home & Garden 2136 4.82%
Gifts & Special Occasions 1727 3.89%
Arts & Entertainment 1054 2.38%
Furniture & Home Decor 1043 2.35%
Business & Industrial 948 2.14%
Pets & Pet Supplies 855 1.93%
Tools & Hardware 541 1.22%
Vehicles & Parts 507 1.14%

Payment Providers Distribution

PayPal leads with 25.3% among AI-verified physical stores (3,939 stores) , followed by MasterCard (11.8%) and American Express (11.6%) .

Base: 7,303 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.3%

3,939 stores

1,829 stores

1,808 stores

1,484 stores

1,400 stores

1,335 stores

VISA 6.3%

973 stores

962 stores

591 stores

JCB 3.3%

510 stores

Visual Distribution

Distribution of top 10 Hong Kong payment providers (April 2026)
Distribution of payment providers in Hong Kong e-commerce stores
Payment Provider Store Count Market Share
PayPal 3939 25.34%
MasterCard 1829 11.77%
American Express 1808 11.63%
Stripe Connect 1484 9.55%
AliPay 1400 9.01%
Apple Pay 1335 8.59%
VISA 973 6.26%
Google Pay 962 6.19%
UnionPay 591 3.80%
JCB 510 3.28%
Klarna 284 1.83%
Bolt 153 0.98%
SEPA 114 0.73%
BitCoin 99 0.64%
Bancontact 65 0.42%

Shipping Carriers Distribution

DHL leads with 20.5% among AI-verified physical stores (1,964 stores) , followed by S.F. Express (18.8%) and UPS (17.0%) .

Base: 5,199 AI-verified physical stores with detectable shipping carriers (9.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.5%

1,964 stores

1,800 stores

UPS 17.0%

1,634 stores

FedEx 16.3%

1,567 stores

USPS 9.0%

867 stores

487 stores

TNT 3.1%

296 stores

214 stores

DPD 1.7%

159 stores

142 stores

Visual Distribution

Distribution of top 10 Hong Kong shipping carriers (April 2026)
Distribution of shipping carriers in Hong Kong e-commerce stores
Shipping Carrier Store Count Market Share
DHL 1964 20.48%
S.F. Express 1800 18.77%
UPS 1634 17.04%
FedEx 1567 16.34%
USPS 867 9.04%
Hong Kong Post 487 5.08%
TNT 296 3.09%
Hermes 214 2.23%
DPD 159 1.66%
Royal Mail 142 1.48%
Speedy 108 1.13%
Speedpost 100 1.04%
China Post 88 0.92%
Aramex 85 0.89%
GLS 80 0.83%

Store Launch Timeline

Over the past 12 months, 15,377 new stores were launched in Hong Kong , with the highest activity in 2026-03 (2,144 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 13.9%

2,144 stores launched

2026-02 8.3%

1,270 stores launched

2026-01 10.1%

1,556 stores launched

2025-12 15.2%

2,336 stores launched

2025-11 8.4%

1,297 stores launched

2025-10 7.4%

1,139 stores launched

2025-09 7.8%

1,195 stores launched

2025-08 7.0%

1,071 stores launched

2025-07 7.4%

1,135 stores launched

2025-06 6.0%

929 stores launched

2025-05 5.4%

829 stores launched

2025-04 3.1%

476 stores launched

Monthly Trend

Monthly store launches in Hong Kong (April 2026)
Monthly store launches in Hong Kong over the past 12 months
Month Stores Launched Percentage
2026-03 2144 13.94%
2026-02 1270 8.26%
2026-01 1556 10.12%
2025-12 2336 15.19%
2025-11 1297 8.43%
2025-10 1139 7.41%
2025-09 1195 7.77%
2025-08 1071 6.96%
2025-07 1135 7.38%
2025-06 929 6.04%
2025-05 829 5.39%
2025-04 476 3.10%

Active Stores by Launch Year

Currently, 52,311 active stores in Hong Kong are tracked in our database , with the most stores launched in 2026 (4,993 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.5%

4,993 active stores

2025 24.0%

12,538 active stores

2024 12.0%

6,293 active stores

2023 7.2%

3,749 active stores

2022 6.9%

3,606 active stores

2021 7.2%

3,763 active stores

2020 6.6%

3,458 active stores

2019 3.8%

2,013 active stores

2018 3.7%

1,958 active stores

2017 2.9%

1,535 active stores

2016 1.9%

1,020 active stores

2015 1.6%

859 active stores

2014 1.8%

955 active stores

2013 2.0%

1,055 active stores

2012 1.1%

582 active stores

Distribution by Launch Year

Active stores in Hong Kong by original launch year (April 2026)
Active stores in Hong Kong by launch year
Launch Year Active Stores Percentage
2026 4993 9.54%
2025 12538 23.97%
2024 6293 12.03%
2023 3749 7.17%
2022 3606 6.89%
2021 3763 7.19%
2020 3458 6.61%
2019 2013 3.85%
2018 1958 3.74%
2017 1535 2.93%
2016 1020 1.95%
2015 859 1.64%
2014 955 1.83%
2013 1055 2.02%
2012 582 1.11%
2011 555 1.06%
2010 504 0.96%
2009 415 0.79%
2008 306 0.58%
2007 293 0.56%
2006 260 0.50%
2005 229 0.44%
2004 304 0.58%
2003 227 0.43%
2002 172 0.33%
2001 234 0.45%
2000 174 0.33%
1999 128 0.24%
1998 62 0.12%
1997 46 0.09%
1996 19 0.04%
1995 6 0.01%

Social Media Usage

Facebook leads with 30.4% among stores with at least one detectable social profile (24,560 stores) , followed by Instagram (30.2%) and YouTube (12.7%) .

Base: 30,024 stores with any detectable social profile (56.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.4%

24,560 stores

Instagram 30.2%

24,379 stores

YouTube 12.7%

10,256 stores

Pinterest 6.1%

4,923 stores

Twitter 5.5%

4,447 stores

TikTok 5.5%

4,403 stores

WhatsApp 4.2%

3,370 stores

X 3.1%

2,485 stores

LinkedIn 2.0%

1,635 stores

Reddit 0.2%

201 stores

Visual Distribution

Distribution of social media platforms in Hong Kong (April 2026)
Distribution of social media platforms in Hong Kong e-commerce stores
Social Platform Store Count Market Share
Facebook 24560 30.45%
Instagram 24379 30.22%
YouTube 10256 12.72%
Pinterest 4923 6.10%
Twitter 4447 5.51%
TikTok 4403 5.46%
WhatsApp 3370 4.18%
X 2485 3.08%
LinkedIn 1635 2.03%
Reddit 201 0.25%

Data Coverage

Field Rows count Coverage
Website 53.0k 100.00%
Emails 18.8k 35.42%
Phones 8.3k 15.73%
Ecommerce platform 53.0k 100.00%
Couriers 5.2k 9.82%
Payment Providers 7.3k 13.79%
Categories 45.3k 85.62%
Social Media 30.0k 56.69%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Hong Kong e-commerce landscape:

Analyze 53.0k verified e-commerce stores in Hong Kong - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Hong Kong e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Hong Kong e-commerce intelligence?

We track 53.0k verified Hong Kong e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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