Hong Kong E-commerce Database

Explore 55.1k e-commerce stores in the Hong Kong. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 63.8% of stores with physical delivery (34,784 stores) , followed by WooCommerce (14.2%) and Custom (11.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 63.8%

34,784 stores

7,767 stores

Custom 11.6%

6,318 stores

3,138 stores

956 stores

526 stores

504 stores

220 stores

210 stores

90 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Hong Kong
Platform Stores with Physical Delivery Percentage
Shopify 34784 63.81%
WooCommerce 7767 14.25%
Custom 6318 11.59%
Wix eCommerce 3138 5.76%
OpenCart 956 1.75%
Boutir 526 0.96%
Magento 504 0.92%
Squarespace Commerce 220 0.40%
PrestaShop 210 0.39%
BigCommerce 90 0.17%

All Stores Distribution

Shopify holds 53.8% share of all Hong Kong e-commerce stores (35,571) , with WooCommerce at 19.7% and Custom at 9.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 53.8%

35,571 stores

12,989 stores

6,318 stores

7,724 stores

1,198 stores

547 stores

552 stores

834 stores

234 stores

98 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Hong Kong
Platform Total Stores Percentage
Shopify 35571 53.84%
WooCommerce 12989 19.66%
Custom 6318 9.56%
Wix eCommerce 7724 11.69%
OpenCart 1198 1.81%
Boutir 547 0.83%
Magento 552 0.84%
Squarespace Commerce 834 1.26%
PrestaShop 234 0.35%
BigCommerce 98 0.15%

Categories Distribution

Clothing & Accessories leads with 23.1% of all stores (8,742 stores) , followed by Health & Beauty (20.9%) and Electronics & Technology (11.4%) .

Top 10 Categories

Clothing & Accessories 23.1%

8,742 stores

Health & Beauty 20.9%

7,917 stores

Electronics & Technology 11.4%

4,328 stores

Jewelry & Watches 10.2%

3,862 stores

Food & Beverages 8.9%

3,381 stores

Home & Garden 4.3%

1,608 stores

Gifts & Special Occasions 3.2%

1,196 stores

Furniture & Home Decor 3.1%

1,174 stores

Pets & Pet Supplies 2.8%

1,056 stores

Toys & Games 2.8%

1,041 stores

Visual Distribution

Distribution of top 10 Hong Kong store categories (January 2026)
Distribution of categories in Hong Kong e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8742 23.11%
Health & Beauty 7917 20.93%
Electronics & Technology 4328 11.44%
Jewelry & Watches 3862 10.21%
Food & Beverages 3381 8.94%
Home & Garden 1608 4.25%
Gifts & Special Occasions 1196 3.16%
Furniture & Home Decor 1174 3.10%
Pets & Pet Supplies 1056 2.79%
Toys & Games 1041 2.75%
Arts & Entertainment 1018 2.69%
Sporting Goods & Outdoor Gear 879 2.32%
Vehicles & Parts 791 2.09%
Baby & Toddler 456 1.21%
Tools & Hardware 373 0.99%

Payment Providers Distribution

PayPal leads with 25.4% among AI-verified physical stores (6,738 stores) , followed by American Express (15.3%) and MasterCard (11.6%) .

Base: 11,612 AI-verified physical stores with detectable payment providers (21.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.4%

6,738 stores

4,058 stores

3,088 stores

2,556 stores

2,050 stores

2,045 stores

1,535 stores

VISA 5.2%

1,371 stores

JCB 3.3%

872 stores

839 stores

Visual Distribution

Distribution of top 10 Hong Kong payment providers (January 2026)
Distribution of payment providers in Hong Kong e-commerce stores
Payment Provider Store Count Market Share
PayPal 6738 25.39%
American Express 4058 15.29%
MasterCard 3088 11.64%
Apple Pay 2556 9.63%
Stripe Connect 2050 7.72%
Google Pay 2045 7.71%
AliPay 1535 5.78%
VISA 1371 5.17%
JCB 872 3.29%
UnionPay 839 3.16%
Klarna 725 2.73%
Bolt 219 0.83%
Paddle 167 0.63%
Bancontact 146 0.55%
BitCoin 129 0.49%

Shipping Carriers Distribution

DHL leads with 21.0% among AI-verified physical stores (3,543 stores) , followed by UPS (17.7%) and FedEx (17.1%) .

Base: 8,605 AI-verified physical stores with detectable shipping carriers (15.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 21.0%

3,543 stores

UPS 17.7%

2,987 stores

FedEx 17.1%

2,891 stores

2,488 stores

USPS 11.5%

1,948 stores

701 stores

DPD 2.5%

424 stores

TNT 2.1%

360 stores

295 stores

280 stores

Visual Distribution

Distribution of top 10 Hong Kong shipping carriers (January 2026)
Distribution of shipping carriers in Hong Kong e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3543 21.00%
UPS 2987 17.70%
FedEx 2891 17.13%
S.F. Express 2488 14.75%
USPS 1948 11.55%
Hong Kong Post 701 4.15%
DPD 424 2.51%
TNT 360 2.13%
Royal Mail 295 1.75%
Hermes 280 1.66%
Yun Express 222 1.32%
4PX 205 1.21%
GLS 188 1.11%
Canada Post 175 1.04%
Australia Post 166 0.98%

Store Launch Timeline

Over the past 12 months, 16,191 new stores were launched in Hong Kong , with the highest activity in 2025-12 (1,546 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 9.5%

1,546 stores launched

2025-11 9.3%

1,506 stores launched

2025-10 9.4%

1,517 stores launched

2025-09 9.8%

1,587 stores launched

2025-08 9.4%

1,528 stores launched

2025-07 10.0%

1,614 stores launched

2025-06 8.9%

1,445 stores launched

2025-05 8.4%

1,362 stores launched

2025-04 9.1%

1,471 stores launched

2025-03 8.3%

1,342 stores launched

2025-02 6.3%

1,013 stores launched

2025-01 1.6%

260 stores launched

Monthly Trend

Monthly store launches in Hong Kong (January 2026)
Monthly store launches in Hong Kong over the past 12 months
Month Stores Launched Percentage
2025-12 1546 9.55%
2025-11 1506 9.30%
2025-10 1517 9.37%
2025-09 1587 9.80%
2025-08 1528 9.44%
2025-07 1614 9.97%
2025-06 1445 8.92%
2025-05 1362 8.41%
2025-04 1471 9.09%
2025-03 1342 8.29%
2025-02 1013 6.26%
2025-01 260 1.61%

Active Stores by Launch Year

Currently, 54,393 active stores in Hong Kong are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

5 active stores

2025 30.6%

16,641 active stores

2024 13.1%

7,118 active stores

2023 7.2%

3,913 active stores

2022 7.1%

3,842 active stores

2021 7.4%

4,000 active stores

2020 6.8%

3,678 active stores

2019 4.0%

2,160 active stores

2018 3.9%

2,127 active stores

2017 3.0%

1,651 active stores

2016 2.1%

1,121 active stores

2015 1.7%

942 active stores

2014 1.9%

1,047 active stores

2013 2.2%

1,182 active stores

2012 1.1%

609 active stores

Distribution by Launch Year

Active stores in Hong Kong by original launch year (January 2026)
Active stores in Hong Kong by launch year
Launch Year Active Stores Percentage
2026 5 0.01%
2025 16641 30.59%
2024 7118 13.09%
2023 3913 7.19%
2022 3842 7.06%
2021 4000 7.35%
2020 3678 6.76%
2019 2160 3.97%
2018 2127 3.91%
2017 1651 3.04%
2016 1121 2.06%
2015 942 1.73%
2014 1047 1.92%
2013 1182 2.17%
2012 609 1.12%
2011 666 1.22%
2010 529 0.97%
2009 456 0.84%
2008 331 0.61%
2007 333 0.61%
2006 278 0.51%
2005 238 0.44%
2004 349 0.64%
2003 250 0.46%
2002 199 0.37%
2001 240 0.44%
2000 190 0.35%
1999 139 0.26%
1998 70 0.13%
1997 54 0.10%
1996 25 0.05%
1995 10 0.02%

Social Media Usage

Facebook leads with 30.4% among stores with at least one detectable social profile (25,215 stores) , followed by Instagram (30.3%) and YouTube (12.9%) .

Base: 30,770 stores with any detectable social profile (55.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.4%

25,215 stores

Instagram 30.3%

25,199 stores

YouTube 12.9%

10,691 stores

Pinterest 6.3%

5,233 stores

Twitter 5.8%

4,837 stores

TikTok 5.7%

4,698 stores

WhatsApp 3.7%

3,048 stores

X 2.7%

2,236 stores

LinkedIn 2.0%

1,686 stores

Reddit 0.2%

192 stores

Visual Distribution

Distribution of social media platforms in Hong Kong (January 2026)
Distribution of social media platforms in Hong Kong e-commerce stores
Social Platform Store Count Market Share
Facebook 25215 30.37%
Instagram 25199 30.35%
YouTube 10691 12.88%
Pinterest 5233 6.30%
Twitter 4837 5.83%
TikTok 4698 5.66%
WhatsApp 3048 3.67%
X 2236 2.69%
LinkedIn 1686 2.03%
Reddit 192 0.23%

Dataset Coverage

Field Rows count Coverage
Website 55.1k 100.00%
Emails 26.3k 47.82%
Phones 9.4k 17.11%
Ecommerce platform 55.1k 100.00%
Couriers 8.6k 15.62%
Payment Providers 11.6k 21.08%
Categories 38.8k 70.47%
Social Media 30.8k 55.85%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Hong Kong E-commerce Database to:

Gain actionable insights into 55.1k physical stores in Hong Kong.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Hong Kong online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Hong Kong E-commerce Database?

Our database covers over 55.1k Hong Kong physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy