Hong Kong E-commerce Database

Explore 55.2k e-commerce stores in the Hong Kong. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 57.9% of stores with physical delivery (31,651 stores) , followed by Custom (18.5%) and WooCommerce (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 57.9%

31,651 stores

Custom 18.5%

10,101 stores

7,433 stores

3,131 stores

844 stores

505 stores

458 stores

235 stores

194 stores

83 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Hong Kong
Platform Stores with Physical Delivery Percentage
Shopify 31651 57.93%
Custom 10101 18.49%
WooCommerce 7433 13.60%
Wix eCommerce 3131 5.73%
OpenCart 844 1.54%
Boutir 505 0.92%
Magento 458 0.84%
Squarespace Commerce 235 0.43%
PrestaShop 194 0.36%
BigCommerce 83 0.15%

All Stores Distribution

Shopify holds 50.3% share of all Hong Kong e-commerce stores (34,950) , with Custom at 14.5% and WooCommerce at 19.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 50.3%

34,950 stores

Custom 14.5%

10,101 stores

13,182 stores

7,793 stores

1,230 stores

546 stores

565 stores

818 stores

229 stores

100 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Hong Kong
Platform Total Stores Percentage
Shopify 34950 50.28%
Custom 10101 14.53%
WooCommerce 13182 18.96%
Wix eCommerce 7793 11.21%
OpenCart 1230 1.77%
Boutir 546 0.79%
Magento 565 0.81%
Squarespace Commerce 818 1.18%
PrestaShop 229 0.33%
BigCommerce 100 0.14%

Categories Distribution

Clothing & Accessories leads with 22.3% of all stores (8,853 stores) , followed by Health & Beauty (20.6%) and Electronics & Technology (12.0%) .

Top 10 Categories

Clothing & Accessories 22.3%

8,853 stores

Health & Beauty 20.6%

8,181 stores

Electronics & Technology 12.0%

4,757 stores

Jewelry & Watches 10.0%

3,952 stores

Food & Beverages 9.1%

3,613 stores

Home & Garden 4.3%

1,714 stores

Gifts & Special Occasions 3.4%

1,353 stores

Furniture & Home Decor 3.0%

1,194 stores

Arts & Entertainment 2.7%

1,088 stores

Toys & Games 2.7%

1,087 stores

Visual Distribution

Distribution of top 10 Hong Kong store categories (December 2025)
Distribution of categories in Hong Kong e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 8853 22.31%
Health & Beauty 8181 20.61%
Electronics & Technology 4757 11.99%
Jewelry & Watches 3952 9.96%
Food & Beverages 3613 9.10%
Home & Garden 1714 4.32%
Gifts & Special Occasions 1353 3.41%
Furniture & Home Decor 1194 3.01%
Arts & Entertainment 1088 2.74%
Toys & Games 1087 2.74%
Pets & Pet Supplies 1087 2.74%
Sporting Goods & Outdoor Gear 929 2.34%
Vehicles & Parts 915 2.31%
Business & Industrial 495 1.25%
Baby & Toddler 472 1.19%

Payment Providers Distribution

PayPal leads with 24.9% among AI-verified physical stores (6,463 stores) , followed by American Express (15.2%) and MasterCard (11.6%) .

Base: 11,479 AI-verified physical stores with detectable payment providers (20.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.9%

6,463 stores

3,942 stores

3,021 stores

2,506 stores

2,011 stores

2,008 stores

1,569 stores

VISA 5.2%

1,350 stores

JCB 3.4%

879 stores

807 stores

Visual Distribution

Distribution of top 10 Hong Kong payment providers (December 2025)
Distribution of payment providers in Hong Kong e-commerce stores
Payment Provider Store Count Market Share
PayPal 6463 24.86%
American Express 3942 15.16%
MasterCard 3021 11.62%
Apple Pay 2506 9.64%
Stripe Connect 2011 7.73%
Google Pay 2008 7.72%
AliPay 1569 6.03%
VISA 1350 5.19%
JCB 879 3.38%
UnionPay 807 3.10%
Klarna 695 2.67%
Bolt 246 0.95%
Paddle 189 0.73%
BitCoin 169 0.65%
Bancontact 145 0.56%

Shipping Carriers Distribution

DHL leads with 20.9% among AI-verified physical stores (3,477 stores) , followed by UPS (17.5%) and FedEx (17.1%) .

Base: 8,486 AI-verified physical stores with detectable shipping carriers (15.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.9%

3,477 stores

UPS 17.5%

2,919 stores

FedEx 17.1%

2,848 stores

2,464 stores

USPS 11.5%

1,910 stores

735 stores

DPD 2.4%

402 stores

TNT 2.1%

351 stores

338 stores

289 stores

Visual Distribution

Distribution of top 10 Hong Kong shipping carriers (December 2025)
Distribution of shipping carriers in Hong Kong e-commerce stores
Shipping Carrier Store Count Market Share
DHL 3477 20.86%
UPS 2919 17.51%
FedEx 2848 17.08%
S.F. Express 2464 14.78%
USPS 1910 11.46%
Hong Kong Post 735 4.41%
DPD 402 2.41%
TNT 351 2.11%
Hermes 338 2.03%
Royal Mail 289 1.73%
Yun Express 210 1.26%
4PX 195 1.17%
GLS 192 1.15%
Canada Post 174 1.04%
Australia Post 166 1.00%

Store Launch Timeline

Over the past 12 months, 14,903 new stores were launched in Hong Kong , with the highest activity in 2025-11 (1,420 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.5%

1,420 stores launched

2025-10 9.2%

1,367 stores launched

2025-09 9.9%

1,478 stores launched

2025-08 9.7%

1,452 stores launched

2025-07 10.0%

1,485 stores launched

2025-06 9.2%

1,365 stores launched

2025-05 8.8%

1,316 stores launched

2025-04 9.0%

1,341 stores launched

2025-03 8.7%

1,292 stores launched

2025-02 6.6%

984 stores launched

2025-01 5.3%

783 stores launched

2024-12 4.2%

620 stores launched

Monthly Trend

Monthly store launches in Hong Kong (December 2025)
Monthly store launches in Hong Kong over the past 12 months
Month Stores Launched Percentage
2025-11 1420 9.53%
2025-10 1367 9.17%
2025-09 1478 9.92%
2025-08 1452 9.74%
2025-07 1485 9.96%
2025-06 1365 9.16%
2025-05 1316 8.83%
2025-04 1341 9.00%
2025-03 1292 8.67%
2025-02 984 6.60%
2025-01 783 5.25%
2024-12 620 4.16%

Active Stores by Launch Year

Currently, 54,280 active stores in Hong Kong are tracked in our database , with the most stores launched in 2025 (14,326 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 26.4%

14,326 active stores

2024 13.2%

7,192 active stores

2023 7.4%

4,043 active stores

2022 7.2%

3,925 active stores

2021 7.6%

4,144 active stores

2020 7.1%

3,857 active stores

2019 4.2%

2,260 active stores

2018 4.3%

2,313 active stores

2017 3.3%

1,815 active stores

2016 2.2%

1,215 active stores

2015 1.9%

1,021 active stores

2014 2.1%

1,114 active stores

2013 2.4%

1,305 active stores

2012 1.4%

740 active stores

2011 1.3%

726 active stores

Distribution by Launch Year

Active stores in Hong Kong by original launch year (December 2025)
Active stores in Hong Kong by launch year
Launch Year Active Stores Percentage
2025 14326 26.39%
2024 7192 13.25%
2023 4043 7.45%
2022 3925 7.23%
2021 4144 7.63%
2020 3857 7.11%
2019 2260 4.16%
2018 2313 4.26%
2017 1815 3.34%
2016 1215 2.24%
2015 1021 1.88%
2014 1114 2.05%
2013 1305 2.40%
2012 740 1.36%
2011 726 1.34%
2010 644 1.19%
2009 530 0.98%
2008 390 0.72%
2007 363 0.67%
2006 322 0.59%
2005 275 0.51%
2004 394 0.73%
2003 296 0.55%
2002 207 0.38%
2001 306 0.56%
2000 225 0.41%
1999 157 0.29%
1998 72 0.13%
1997 57 0.11%
1996 36 0.07%
1995 10 0.02%

Social Media Usage

Facebook leads with 30.5% among stores with at least one detectable social profile (25,691 stores) , followed by Instagram (30.0%) and YouTube (13.0%) .

Base: 31,464 stores with any detectable social profile (57.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.5%

25,691 stores

Instagram 30.0%

25,310 stores

YouTube 13.0%

10,929 stores

Pinterest 6.2%

5,241 stores

Twitter 6.0%

5,046 stores

TikTok 5.5%

4,607 stores

WhatsApp 3.7%

3,139 stores

X 2.7%

2,252 stores

LinkedIn 2.2%

1,840 stores

Reddit 0.2%

187 stores

Visual Distribution

Distribution of social media platforms in Hong Kong (December 2025)
Distribution of social media platforms in Hong Kong e-commerce stores
Social Platform Store Count Market Share
Facebook 25691 30.50%
Instagram 25310 30.04%
YouTube 10929 12.97%
Pinterest 5241 6.22%
Twitter 5046 5.99%
TikTok 4607 5.47%
WhatsApp 3139 3.73%
X 2252 2.67%
LinkedIn 1840 2.18%
Reddit 187 0.22%

Dataset Coverage

Field Rows count Coverage
Website 55.2k 100.00%
Emails 27.0k 48.86%
Phones 10.2k 18.40%
Ecommerce platform 55.2k 100.00%
Couriers 8.5k 15.37%
Payment Providers 11.5k 20.79%
Categories 40.9k 74.01%
Social Media 31.5k 56.99%

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Frequently Asked Questions

What data is included in the Hong Kong E-commerce Database?

Our database covers over 55.2k Hong Kong physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

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