Hong Kong E-commerce Market
Explore 51.3k verified e-commerce stores in the Hong Kong. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 66.8k with e-commerce signals. 51.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 56.4% of stores with physical delivery (28,128 stores) , followed by WooCommerce (17.7%) and Custom (15.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
28,128 stores
8,819 stores
7,481 stores
2,525 stores
1,236 stores
660 stores
404 stores
261 stores
196 stores
187 stores
Visual Distribution
28,128 stores
8,819 stores
7,481 stores
2,525 stores
1,236 stores
660 stores
404 stores
261 stores
196 stores
187 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 28128 | 56.37% |
| WooCommerce | 8819 | 17.67% |
| Custom | 7481 | 14.99% |
| Wix eCommerce | 2525 | 5.06% |
| OpenCart | 1236 | 2.48% |
| Boutir | 660 | 1.32% |
| Magento | 404 | 0.81% |
| Squarespace Commerce | 261 | 0.52% |
| PPEshop | 196 | 0.39% |
| PrestaShop | 187 | 0.37% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 46.0% share of all Hong Kong e-commerce stores (29,538) , with WooCommerce at 23.7% and Custom at 11.7% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
29,538 stores
15,226 stores
7,481 stores
7,507 stores
1,511 stores
684 stores
504 stores
1,288 stores
220 stores
226 stores
Visual Distribution
29,538 stores
15,226 stores
7,481 stores
7,507 stores
1,511 stores
684 stores
504 stores
1,288 stores
220 stores
226 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 29538 | 46.02% |
| WooCommerce | 15226 | 23.72% |
| Custom | 7481 | 11.66% |
| Wix eCommerce | 7507 | 11.70% |
| OpenCart | 1511 | 2.35% |
| Boutir | 684 | 1.07% |
| Magento | 504 | 0.79% |
| Squarespace Commerce | 1288 | 2.01% |
| PPEshop | 220 | 0.34% |
| PrestaShop | 226 | 0.35% |
Categories Distribution
Clothing & Accessories stores with 20.9% of all stores (8,930 stores) , followed by Health & Beauty (20.6%) and Food & Beverages (11.0%) .
Base: 42,827 AI-verified stores with physical delivery and detected product categories (83.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8,930 stores
8,806 stores
4,726 stores
3,316 stores
3,066 stores
2,869 stores
2,656 stores
2,062 stores
1,719 stores
1,019 stores
Visual Distribution
8,930 stores
8,806 stores
4,726 stores
3,316 stores
3,066 stores
2,869 stores
2,656 stores
2,062 stores
1,719 stores
1,019 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8930 | 20.85% |
| Health & Beauty | 8806 | 20.56% |
| Food & Beverages | 4726 | 11.04% |
| Jewelry & Watches | 3316 | 7.74% |
| Electronics & Technology | 3066 | 7.16% |
| Toys & Games | 2869 | 6.70% |
| Sporting Goods & Outdoor Gear | 2656 | 6.20% |
| Home & Garden | 2062 | 4.81% |
| Gifts & Special Occasions | 1719 | 4.01% |
| Arts & Entertainment | 1019 | 2.38% |
Payment Providers Distribution
PayPal stores with 25.9% among AI-verified physical stores (4,465 stores) , followed by MasterCard (11.9%) and American Express (11.4%) .
Base: 7,958 AI-verified physical stores with detectable payment providers (15.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,465 stores
2,062 stores
1,961 stores
1,723 stores
1,576 stores
1,466 stores
1,150 stores
1,018 stores
565 stores
539 stores
Visual Distribution
4,465 stores
2,062 stores
1,961 stores
1,723 stores
1,576 stores
1,466 stores
1,150 stores
1,018 stores
565 stores
539 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 4465 | 25.87% |
| MasterCard | 2062 | 11.95% |
| American Express | 1961 | 11.36% |
| Stripe Connect | 1723 | 9.98% |
| Apple Pay | 1576 | 9.13% |
| AliPay | 1466 | 8.49% |
| VISA | 1150 | 6.66% |
| Google Pay | 1018 | 5.90% |
| UnionPay | 565 | 3.27% |
| JCB | 539 | 3.12% |
Shipping Carriers Distribution
DHL stores with 19.6% among AI-verified physical stores (2,158 stores) , followed by UPS (17.5%) and FedEx (17.0%) .
Base: 5,585 AI-verified physical stores with detectable shipping carriers (10.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,158 stores
1,936 stores
1,880 stores
1,837 stores
1,062 stores
506 stores
418 stores
334 stores
181 stores
155 stores
Visual Distribution
2,158 stores
1,936 stores
1,880 stores
1,837 stores
1,062 stores
506 stores
418 stores
334 stores
181 stores
155 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 2158 | 19.56% |
| UPS | 1936 | 17.54% |
| FedEx | 1880 | 17.04% |
| S.F. Express | 1837 | 16.65% |
| USPS | 1062 | 9.62% |
| Hong Kong Post | 506 | 4.59% |
| Hermes | 418 | 3.79% |
| TNT | 334 | 3.03% |
| DPD | 181 | 1.64% |
| OnTrac | 155 | 1.40% |
Store Launch Timeline
Over the past 12 months, 15,018 new stores were launched in Hong Kong , with the highest activity in 2026-04 (1,398 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,398 stores launched
2,215 stores launched
1,206 stores launched
1,442 stores launched
2,095 stores launched
1,086 stores launched
1,064 stores launched
1,062 stores launched
1,031 stores launched
1,101 stores launched
892 stores launched
426 stores launched
Monthly Trend
9.3% of last 12 months
14.7% of last 12 months
8.0% of last 12 months
9.6% of last 12 months
13.9% of last 12 months
7.2% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
6.9% of last 12 months
7.3% of last 12 months
5.9% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1398 | 9.31% |
| 2026-03 | 2215 | 14.75% |
| 2026-02 | 1206 | 8.03% |
| 2026-01 | 1442 | 9.60% |
| 2025-12 | 2095 | 13.95% |
| 2025-11 | 1086 | 7.23% |
| 2025-10 | 1064 | 7.08% |
| 2025-09 | 1062 | 7.07% |
| 2025-08 | 1031 | 6.87% |
| 2025-07 | 1101 | 7.33% |
| 2025-06 | 892 | 5.94% |
| 2025-05 | 426 | 2.84% |
Active Stores by Launch Year
Currently, 50,724 active stores in Hong Kong are tracked in our database , with the most stores launched in 2026 (6,328 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,328 active stores
11,406 active stores
5,862 active stores
3,532 active stores
3,421 active stores
3,612 active stores
3,323 active stores
1,906 active stores
1,861 active stores
1,458 active stores
981 active stores
816 active stores
895 active stores
1,004 active stores
551 active stores
Distribution by Launch Year
12.5% of tracked active stores
22.5% of tracked active stores
11.6% of tracked active stores
7.0% of tracked active stores
6.7% of tracked active stores
7.1% of tracked active stores
6.6% of tracked active stores
3.8% of tracked active stores
3.7% of tracked active stores
2.9% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.8% of tracked active stores
2.0% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6328 | 12.48% |
| 2025 | 11406 | 22.49% |
| 2024 | 5862 | 11.56% |
| 2023 | 3532 | 6.96% |
| 2022 | 3421 | 6.74% |
| 2021 | 3612 | 7.12% |
| 2020 | 3323 | 6.55% |
| 2019 | 1906 | 3.76% |
| 2018 | 1861 | 3.67% |
| 2017 | 1458 | 2.87% |
| 2016 | 981 | 1.93% |
| 2015 | 816 | 1.61% |
| 2014 | 895 | 1.76% |
| 2013 | 1004 | 1.98% |
| 2012 | 551 | 1.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Shopify
Shopify - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 51.3k | 100.00% |
| Emails | 18.4k | 35.75% |
| Phones | 16.9k | 33.00% |
| Ecommerce platform | 51.3k | 100.00% |
| Couriers | 5.6k | 10.88% |
| Payment Providers | 8.0k | 15.50% |
| Categories | 43.8k | 85.25% |
| Social Media | 28.8k | 56.12% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hong Kong e-commerce landscape:
Analyze 51.3k verified e-commerce stores in Hong Kong - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hong Kong e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hong Kong e-commerce intelligence?
-
We track 51.3k verified Hong Kong e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.7% among stores with at least one detectable social profile (23,317 stores) , followed by Facebook (30.6%) and YouTube (12.4%) .
Base: 28,816 stores with any detectable social profile (56.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,317 stores
23,229 stores
9,406 stores
4,503 stores
4,075 stores
3,848 stores
3,368 stores
2,375 stores
1,625 stores
174 stores
Visual Distribution
23,317 stores
23,229 stores
9,406 stores
4,503 stores
4,075 stores
3,848 stores
3,368 stores
2,375 stores
1,625 stores
174 stores