Hong Kong E-commerce Market
Explore 47.5k verified e-commerce stores in the Hong Kong. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 61.9k with e-commerce signals. 47.5k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 56.4% of stores with physical delivery (26,145 stores) , followed by WooCommerce (17.3%) and Custom (15.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
26,145 stores
8,034 stores
7,014 stores
2,460 stores
1,165 stores
638 stores
374 stores
241 stores
173 stores
125 stores
Visual Distribution
26,145 stores
8,034 stores
7,014 stores
2,460 stores
1,165 stores
638 stores
374 stores
241 stores
173 stores
125 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 26145 | 56.38% |
| WooCommerce | 8034 | 17.33% |
| Custom | 7014 | 15.13% |
| Wix eCommerce | 2460 | 5.31% |
| OpenCart | 1165 | 2.51% |
| Boutir | 638 | 1.38% |
| Magento | 374 | 0.81% |
| Squarespace Commerce | 241 | 0.52% |
| PrestaShop | 173 | 0.37% |
| Shoplaza, Shoplazza | 125 | 0.27% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 45.8% share of all Hong Kong e-commerce stores (27,481) , with WooCommerce at 23.3% and Custom at 11.7% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
27,481 stores
13,996 stores
7,014 stores
7,317 stores
1,437 stores
664 stores
467 stores
1,239 stores
209 stores
128 stores
Visual Distribution
27,481 stores
13,996 stores
7,014 stores
7,317 stores
1,437 stores
664 stores
467 stores
1,239 stores
209 stores
128 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 27481 | 45.84% |
| WooCommerce | 13996 | 23.35% |
| Custom | 7014 | 11.70% |
| Wix eCommerce | 7317 | 12.20% |
| OpenCart | 1437 | 2.40% |
| Boutir | 664 | 1.11% |
| Magento | 467 | 0.78% |
| Squarespace Commerce | 1239 | 2.07% |
| PrestaShop | 209 | 0.35% |
| Shoplaza, Shoplazza | 128 | 0.21% |
Categories Distribution
Health & Beauty stores with 21.1% of all stores (8,325 stores) , followed by Clothing & Accessories (20.5%) and Food & Beverages (11.0%) .
Base: 39,529 AI-verified stores with physical delivery and detected product categories (83.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8,325 stores
8,100 stores
4,356 stores
2,932 stores
2,762 stores
2,624 stores
2,479 stores
1,904 stores
1,629 stores
959 stores
Visual Distribution
8,325 stores
8,100 stores
4,356 stores
2,932 stores
2,762 stores
2,624 stores
2,479 stores
1,904 stores
1,629 stores
959 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 8325 | 21.06% |
| Clothing & Accessories | 8100 | 20.49% |
| Food & Beverages | 4356 | 11.02% |
| Jewelry & Watches | 2932 | 7.42% |
| Electronics & Technology | 2762 | 6.99% |
| Toys & Games | 2624 | 6.64% |
| Sporting Goods & Outdoor Gear | 2479 | 6.27% |
| Home & Garden | 1904 | 4.82% |
| Gifts & Special Occasions | 1629 | 4.12% |
| Arts & Entertainment | 959 | 2.43% |
Payment Providers Distribution
PayPal stores with 24.0% among AI-verified physical stores (3,837 stores) , followed by MasterCard (11.7%) and Apple Pay (10.3%) .
Base: 7,100 AI-verified physical stores with detectable payment providers (14.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,837 stores
1,879 stores
1,653 stores
1,599 stores
1,558 stores
1,479 stores
1,143 stores
1,066 stores
543 stores
476 stores
Visual Distribution
3,837 stores
1,879 stores
1,653 stores
1,599 stores
1,558 stores
1,479 stores
1,143 stores
1,066 stores
543 stores
476 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3837 | 23.95% |
| MasterCard | 1879 | 11.73% |
| Apple Pay | 1653 | 10.32% |
| American Express | 1599 | 9.98% |
| AliPay | 1558 | 9.73% |
| Stripe Connect | 1479 | 9.23% |
| Google Pay | 1143 | 7.14% |
| VISA | 1066 | 6.66% |
| UnionPay | 543 | 3.39% |
| JCB | 476 | 2.97% |
Shipping Carriers Distribution
S.F. Express stores with 19.1% among AI-verified physical stores (1,800 stores) , followed by DHL (18.8%) and UPS (16.8%) .
Base: 4,921 AI-verified physical stores with detectable shipping carriers (10.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,800 stores
1,778 stores
1,586 stores
1,572 stores
844 stores
468 stores
371 stores
267 stores
142 stores
132 stores
Visual Distribution
1,800 stores
1,778 stores
1,586 stores
1,572 stores
844 stores
468 stores
371 stores
267 stores
142 stores
132 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| S.F. Express | 1800 | 19.06% |
| DHL | 1778 | 18.83% |
| UPS | 1586 | 16.80% |
| FedEx | 1572 | 16.65% |
| USPS | 844 | 8.94% |
| Hong Kong Post | 468 | 4.96% |
| Hermes | 371 | 3.93% |
| TNT | 267 | 2.83% |
| OnTrac | 142 | 1.50% |
| DPD | 132 | 1.40% |
Store Launch Timeline
Over the past 12 months, 13,897 new stores were launched in Hong Kong , with the highest activity in 2026-05 (1,398 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,398 stores launched
1,656 stores launched
2,080 stores launched
989 stores launched
1,161 stores launched
1,735 stores launched
898 stores launched
828 stores launched
948 stores launched
895 stores launched
957 stores launched
352 stores launched
Monthly Trend
10.1% of last 12 months
11.9% of last 12 months
15.0% of last 12 months
7.1% of last 12 months
8.4% of last 12 months
12.5% of last 12 months
6.5% of last 12 months
6.0% of last 12 months
6.8% of last 12 months
6.4% of last 12 months
6.9% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1398 | 10.06% |
| 2026-04 | 1656 | 11.92% |
| 2026-03 | 2080 | 14.97% |
| 2026-02 | 989 | 7.12% |
| 2026-01 | 1161 | 8.35% |
| 2025-12 | 1735 | 12.48% |
| 2025-11 | 898 | 6.46% |
| 2025-10 | 828 | 5.96% |
| 2025-09 | 948 | 6.82% |
| 2025-08 | 895 | 6.44% |
| 2025-07 | 957 | 6.89% |
| 2025-06 | 352 | 2.53% |
Active Stores by Launch Year
Currently, 46,928 active stores in Hong Kong are tracked in our database , with the most stores launched in 2026 (7,398 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,398 active stores
9,474 active stores
5,202 active stores
3,184 active stores
3,107 active stores
3,357 active stores
3,049 active stores
1,770 active stores
1,713 active stores
1,323 active stores
905 active stores
750 active stores
810 active stores
912 active stores
517 active stores
Distribution by Launch Year
15.8% of tracked active stores
20.2% of tracked active stores
11.1% of tracked active stores
6.8% of tracked active stores
6.6% of tracked active stores
7.2% of tracked active stores
6.5% of tracked active stores
3.8% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7398 | 15.76% |
| 2025 | 9474 | 20.19% |
| 2024 | 5202 | 11.09% |
| 2023 | 3184 | 6.78% |
| 2022 | 3107 | 6.62% |
| 2021 | 3357 | 7.15% |
| 2020 | 3049 | 6.50% |
| 2019 | 1770 | 3.77% |
| 2018 | 1713 | 3.65% |
| 2017 | 1323 | 2.82% |
| 2016 | 905 | 1.93% |
| 2015 | 750 | 1.60% |
| 2014 | 810 | 1.73% |
| 2013 | 912 | 1.94% |
| 2012 | 517 | 1.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Furniture & Home Decor
Shopify - Jewelry & Watches
Shopify
Shopify
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 47.5k | 100.00% |
| Emails | 15.4k | 32.47% |
| Phones | 15.2k | 32.08% |
| Ecommerce platform | 47.5k | 100.00% |
| Couriers | 4.9k | 10.36% |
| Payment Providers | 7.1k | 14.95% |
| Categories | 40.4k | 85.06% |
| Social Media | 26.6k | 55.96% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hong Kong e-commerce landscape:
Analyze 47.5k verified e-commerce stores in Hong Kong - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hong Kong e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hong Kong e-commerce intelligence?
-
We track 47.5k verified Hong Kong e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.8% among stores with at least one detectable social profile (21,569 stores) , followed by Facebook (30.6%) and YouTube (12.4%) .
Base: 26,585 stores with any detectable social profile (56.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
21,569 stores
21,400 stores
8,708 stores
4,081 stores
3,634 stores
3,582 stores
3,177 stores
2,144 stores
1,528 stores
162 stores
Visual Distribution
21,569 stores
21,400 stores
8,708 stores
4,081 stores
3,634 stores
3,582 stores
3,177 stores
2,144 stores
1,528 stores
162 stores