Hong Kong E-commerce Market
Explore 51.2k verified e-commerce stores in the Hong Kong. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 86.6k with e-commerce signals. 51.2k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 51.8% of stores with physical delivery (26,535 stores) , followed by WooCommerce (17.6%) and Custom (11.9%) .
Base: 51,190 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
26,535 stores
8,990 stores
6,092 stores
2,300 stores
2,075 stores
1,874 stores
814 stores
376 stores
357 stores
247 stores
Visual Distribution
26,535 stores
8,990 stores
6,092 stores
2,300 stores
2,075 stores
1,874 stores
814 stores
376 stores
357 stores
247 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 26535 | 51.84% |
| WooCommerce | 8990 | 17.56% |
| Custom | 6092 | 11.90% |
| Wix eCommerce | 2300 | 4.49% |
| Shopline | 2075 | 4.05% |
| OpenCart | 1874 | 3.66% |
| Boutir | 814 | 1.59% |
| Magento | 376 | 0.73% |
| Shoplazza | 357 | 0.70% |
| Squarespace Commerce | 247 | 0.48% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 47.6% share of detected Hong Kong e-commerce signals (41,190) , with WooCommerce at 18.7% and Custom at 8.1% (October 2026) .
Base: 86,551 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
41,190 websites
16,160 websites
7,032 websites
10,346 websites
2,251 websites
2,358 websites
877 websites
764 websites
380 websites
1,537 websites
Visual Distribution
41,190 websites
16,160 websites
7,032 websites
10,346 websites
2,251 websites
2,358 websites
877 websites
764 websites
380 websites
1,537 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 41190 | 47.59% |
| WooCommerce | 16160 | 18.67% |
| Custom | 7032 | 8.12% |
| Wix eCommerce | 10346 | 11.95% |
| Shopline | 2251 | 2.60% |
| OpenCart | 2358 | 2.72% |
| Boutir | 877 | 1.01% |
| Magento | 764 | 0.88% |
| Shoplazza | 380 | 0.44% |
| Squarespace Commerce | 1537 | 1.78% |
Categories Distribution
Clothing & Accessories stores with 17.7% of all stores (9,072 stores) , followed by Health & Beauty (16.9%) and Food & Beverages (9.1%) .
Base: 51,190 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,072 stores
8,634 stores
4,657 stores
3,216 stores
2,984 stores
2,653 stores
2,626 stores
2,198 stores
1,751 stores
1,032 stores
Visual Distribution
9,072 stores
8,634 stores
4,657 stores
3,216 stores
2,984 stores
2,653 stores
2,626 stores
2,198 stores
1,751 stores
1,032 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9072 | 17.72% |
| Health & Beauty | 8634 | 16.87% |
| Food & Beverages | 4657 | 9.10% |
| Jewelry & Watches | 3216 | 6.28% |
| Electronics & Technology | 2984 | 5.83% |
| Toys & Games | 2653 | 5.18% |
| Sporting Goods & Outdoor Gear | 2626 | 5.13% |
| Home & Garden | 2198 | 4.29% |
| Gifts & Special Occasions | 1751 | 3.42% |
| Arts & Entertainment | 1032 | 2.02% |
Payment Providers Distribution
PayPal accounts for 18.1% of displayed detection occurrences (26,554 occurrences) , followed by VISA (15.2%) and MasterCard (14.5%) .
Base: 146,707 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
26,554 occurrences
22,293 occurrences
21,214 occurrences
21,133 occurrences
18,616 occurrences
11,117 occurrences
9,032 occurrences
6,814 occurrences
5,217 occurrences
4,717 occurrences
Visual Distribution
26,554 occurrences
22,293 occurrences
21,214 occurrences
21,133 occurrences
18,616 occurrences
11,117 occurrences
9,032 occurrences
6,814 occurrences
5,217 occurrences
4,717 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 26554 | 18.10% |
| VISA | 22293 | 15.20% |
| MasterCard | 21214 | 14.46% |
| Apple Pay | 21133 | 14.40% |
| American Express | 18616 | 12.69% |
| UnionPay | 11117 | 7.58% |
| Shop Pay | 9032 | 6.16% |
| Discover | 6814 | 4.64% |
| JCB | 5217 | 3.56% |
| Stripe | 4717 | 3.22% |
Shipping Carriers Distribution
S.F. Express accounts for 32.0% of displayed detection occurrences (9,559 occurrences) , followed by DHL (16.1%) and FedEx (15.8%) .
Base: 29,877 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
9,559 occurrences
4,822 occurrences
4,718 occurrences
3,709 occurrences
2,600 occurrences
1,985 occurrences
766 occurrences
738 occurrences
528 occurrences
452 occurrences
Visual Distribution
9,559 occurrences
4,822 occurrences
4,718 occurrences
3,709 occurrences
2,600 occurrences
1,985 occurrences
766 occurrences
738 occurrences
528 occurrences
452 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| S.F. Express | 9559 | 31.99% |
| DHL | 4822 | 16.14% |
| FedEx | 4718 | 15.79% |
| UPS | 3709 | 12.41% |
| USPS | 2600 | 8.70% |
| Hong Kong Post | 1985 | 6.64% |
| EMS | 766 | 2.56% |
| Yun Express | 738 | 2.47% |
| 4PX | 528 | 1.77% |
| DPD | 452 | 1.51% |
Store Launch Timeline
Over the past 12 months, 15,459 new stores were launched in Hong Kong , with the highest activity in 2026-09 (2,743 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,743 stores launched
2,019 stores launched
2,178 stores launched
1,559 stores launched
1,242 stores launched
1,338 stores launched
1,181 stores launched
587 stores launched
824 stores launched
836 stores launched
778 stores launched
174 stores launched
Monthly Trend
17.7% of last 12 months
13.1% of last 12 months
14.1% of last 12 months
10.1% of last 12 months
8.0% of last 12 months
8.7% of last 12 months
7.6% of last 12 months
3.8% of last 12 months
5.3% of last 12 months
5.4% of last 12 months
5.0% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2743 | 17.74% |
| 2026-08 | 2019 | 13.06% |
| 2026-07 | 2178 | 14.09% |
| 2026-06 | 1559 | 10.08% |
| 2026-05 | 1242 | 8.03% |
| 2026-04 | 1338 | 8.66% |
| 2026-03 | 1181 | 7.64% |
| 2026-02 | 587 | 3.80% |
| 2026-01 | 824 | 5.33% |
| 2025-12 | 836 | 5.41% |
| 2025-11 | 778 | 5.03% |
| 2025-10 | 174 | 1.13% |
Active Stores by Launch Year
Currently, 50,605 active stores in Hong Kong are tracked in our database , with the most stores launched in 2026 (14,223 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,223 active stores
6,832 active stores
4,513 active stores
3,093 active stores
3,015 active stores
3,427 active stores
3,121 active stores
1,788 active stores
1,722 active stores
1,376 active stores
896 active stores
769 active stores
841 active stores
956 active stores
532 active stores
Distribution by Launch Year
28.1% of tracked active stores
13.5% of tracked active stores
8.9% of tracked active stores
6.1% of tracked active stores
6.0% of tracked active stores
6.8% of tracked active stores
6.2% of tracked active stores
3.5% of tracked active stores
3.4% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
1.5% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14223 | 28.11% |
| 2025 | 6832 | 13.50% |
| 2024 | 4513 | 8.92% |
| 2023 | 3093 | 6.11% |
| 2022 | 3015 | 5.96% |
| 2021 | 3427 | 6.77% |
| 2020 | 3121 | 6.17% |
| 2019 | 1788 | 3.53% |
| 2018 | 1722 | 3.40% |
| 2017 | 1376 | 2.72% |
| 2016 | 896 | 1.77% |
| 2015 | 769 | 1.52% |
| 2014 | 841 | 1.66% |
| 2013 | 956 | 1.89% |
| 2012 | 532 | 1.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shoplazza - Sporting Goods & Outdoor Gear
Shopify - Pets & Pet Supplies
Custom
Shopify - Electronics & Technology
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 51.2k | 100.00% |
| Emails | 39k | 76.28% |
| Phones | 21.3k | 41.57% |
| Ecommerce platform | 51.2k | 100.00% |
| Couriers | 17.7k | 34.59% |
| Payment Providers | 37.7k | 73.70% |
| Categories | 43.8k | 85.49% |
| Social Media | 28.6k | 55.95% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hong Kong e-commerce landscape:
Analyze 51.2k verified e-commerce stores in Hong Kong - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hong Kong e-commerce intelligence?
-
We track 51.2k verified Hong Kong e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.5% of displayed detection occurrences (22,894 occurrences) , followed by Facebook (30.3%) and YouTube (12.2%) .
Base: 75,075 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
22,894 occurrences
22,779 occurrences
9,149 occurrences
4,703 occurrences
4,020 occurrences
3,772 occurrences
3,385 occurrences
2,556 occurrences
1,627 occurrences
190 occurrences
Visual Distribution
22,894 occurrences
22,779 occurrences
9,149 occurrences
4,703 occurrences
4,020 occurrences
3,772 occurrences
3,385 occurrences
2,556 occurrences
1,627 occurrences
190 occurrences