VISA Payment Provider Usage Database

Explore 1.4m e-commerce stores accepting VISA. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 99.0% of stores with physical delivery (1,348,876 stores) , followed by Custom (0.5%) and WooCommerce (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.0%

1,348,876 stores

6,353 stores

3,093 stores

2,148 stores

1,164 stores

365 stores

92 stores

77 stores

74 stores

71 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in VISA
Platform Stores with Physical Delivery Percentage
Shopify 1348876 99.00%
Custom 6353 0.47%
WooCommerce 3093 0.23%
EasyStore 2148 0.16%
Zoorix, Shopify 1164 0.09%
OpenCart 365 0.03%
Magento 92 0.01%
PrestaShop 77 0.01%
UpsellPlus, Shopify 74 0.01%
TargetBay, Shopify 71 0.01%
BinderPOS, Shopify 57 0.00%
EC-CUBE 47 0.00%
BigCommerce, Shopify 35 0.00%
Wix eCommerce 34 0.00%
Shopify, Magento 29 0.00%

All Stores Distribution

Shopify holds 99.1% share of all VISA e-commerce stores (1,667,036) , with Custom at 0.4% and WooCommerce at 0.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 99.1%

1,667,036 stores

6,353 stores

3,822 stores

2,256 stores

1,424 stores

447 stores

106 stores

87 stores

76 stores

76 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in VISA
Platform Total Stores Percentage
Shopify 1667036 99.12%
Custom 6353 0.38%
WooCommerce 3822 0.23%
EasyStore 2256 0.13%
Zoorix, Shopify 1424 0.08%
OpenCart 447 0.03%
Magento 106 0.01%
PrestaShop 87 0.01%
UpsellPlus, Shopify 76 0.00%
TargetBay, Shopify 76 0.00%
BinderPOS, Shopify 62 0.00%
EC-CUBE 48 0.00%
BigCommerce, Shopify 39 0.00%
Wix eCommerce 44 0.00%
Shopify, Magento 34 0.00%

Categories Distribution

Clothing & Accessories leads with 32.9% of all stores (351,892 stores) , followed by Health & Beauty (17.1%) and Jewelry & Watches (8.3%) .

Top 10 Categories

Clothing & Accessories 32.9%

351,892 stores

Health & Beauty 17.1%

182,700 stores

Jewelry & Watches 8.3%

88,817 stores

Food & Beverages 7.5%

80,600 stores

Home & Garden 5.2%

55,677 stores

Arts & Entertainment 4.6%

48,896 stores

Electronics & Technology 4.0%

42,820 stores

Gifts & Special Occasions 3.7%

39,964 stores

Sporting Goods & Outdoor Gear 3.2%

34,414 stores

Furniture & Home Decor 3.2%

34,302 stores

Visual Distribution

Distribution of top 10 VISA store categories (November 2025)
Distribution of categories in VISA e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 351892 32.94%
Health & Beauty 182700 17.10%
Jewelry & Watches 88817 8.31%
Food & Beverages 80600 7.54%
Home & Garden 55677 5.21%
Arts & Entertainment 48896 4.58%
Electronics & Technology 42820 4.01%
Gifts & Special Occasions 39964 3.74%
Sporting Goods & Outdoor Gear 34414 3.22%
Furniture & Home Decor 34302 3.21%
Pets & Pet Supplies 32525 3.04%
Vehicles & Parts 24715 2.31%
Toys & Games 21457 2.01%
Baby & Toddler 17144 1.60%
Collectibles & Hobbies 12408 1.16%

Shipping Carriers Distribution

USPS leads with 20.9% among AI-verified physical stores (73,258 stores) , followed by UPS (18.7%) and DHL (17.2%) .

Base: 240,104 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 20.9%

73,258 stores

UPS 18.7%

65,740 stores

DHL 17.2%

60,269 stores

FedEx 11.0%

38,476 stores

22,490 stores

DPD 5.0%

17,477 stores

16,351 stores

GLS 3.1%

10,899 stores

9,685 stores

8,085 stores

Visual Distribution

Distribution of top 10 VISA shipping carriers (November 2025)
Distribution of shipping carriers in VISA e-commerce stores
Shipping Carrier Store Count Market Share
USPS 73258 20.86%
UPS 65740 18.72%
DHL 60269 17.16%
FedEx 38476 10.96%
Royal Mail 22490 6.40%
DPD 17477 4.98%
Australia Post 16351 4.66%
GLS 10899 3.10%
Canada Post 9685 2.76%
Colissimo 8085 2.30%
PostNL 6111 1.74%
Correios 6069 1.73%
Hermes 5741 1.63%
La Poste 5325 1.52%
Mondial Relay 5174 1.47%

Store Launch Timeline

Over the past 12 months, 409,843 new stores were launched in VISA , with the highest activity in 2025-10 (40,497 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.9%

40,497 stores launched

2025-09 11.3%

46,333 stores launched

2025-08 12.1%

49,783 stores launched

2025-07 11.8%

48,236 stores launched

2025-06 9.3%

38,110 stores launched

2025-05 9.5%

39,099 stores launched

2025-04 8.0%

32,964 stores launched

2025-03 7.6%

31,255 stores launched

2025-02 6.4%

26,198 stores launched

2025-01 6.5%

26,836 stores launched

2024-12 4.9%

20,064 stores launched

2024-11 2.6%

10,468 stores launched

Monthly Trend

Monthly store launches in VISA (November 2025)
Monthly store launches in VISA over the past 12 months
Month Stores Launched Percentage
2025-10 40497 9.88%
2025-09 46333 11.31%
2025-08 49783 12.15%
2025-07 48236 11.77%
2025-06 38110 9.30%
2025-05 39099 9.54%
2025-04 32964 8.04%
2025-03 31255 7.63%
2025-02 26198 6.39%
2025-01 26836 6.55%
2024-12 20064 4.90%
2024-11 10468 2.55%

Active Stores by Launch Year

Currently, 1,352,616 active stores in VISA are tracked in our database , with the most stores launched in 2025 (380,319 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 28.1%

380,319 active stores

2024 14.5%

196,650 active stores

2023 10.0%

135,703 active stores

2022 7.4%

100,398 active stores

2021 7.7%

103,711 active stores

2020 7.1%

95,637 active stores

2019 4.0%

53,711 active stores

2018 3.9%

52,173 active stores

2017 2.8%

37,444 active stores

2016 1.5%

20,908 active stores

2015 1.4%

18,577 active stores

2014 1.5%

19,963 active stores

2013 2.0%

26,571 active stores

2012 1.0%

13,564 active stores

2011 1.2%

16,445 active stores

Distribution by Launch Year

Active stores in VISA by original launch year (November 2025)
Active stores in VISA by launch year
Launch Year Active Stores Percentage
2025 380319 28.12%
2024 196650 14.54%
2023 135703 10.03%
2022 100398 7.42%
2021 103711 7.67%
2020 95637 7.07%
2019 53711 3.97%
2018 52173 3.86%
2017 37444 2.77%
2016 20908 1.55%
2015 18577 1.37%
2014 19963 1.48%
2013 26571 1.96%
2012 13564 1.00%
2011 16445 1.22%
2010 11272 0.83%
2009 9657 0.71%
2008 8033 0.59%
2007 7222 0.53%
2006 5318 0.39%
2005 4930 0.36%
2004 7382 0.55%
2003 5278 0.39%
2002 4575 0.34%
2001 5636 0.42%
2000 3843 0.28%
1999 3243 0.24%
1998 2210 0.16%
1997 1182 0.09%
1996 859 0.06%
1995 202 0.01%

Social Media Usage

Instagram leads with 34.8% among stores with at least one detectable social profile (782,454 stores) , followed by Facebook (26.2%) and TikTok (13.3%) .

Base: 1,009,298 stores with any detectable social profile (60.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.8%

782,454 stores

Facebook 26.2%

588,553 stores

TikTok 13.3%

299,289 stores

YouTube 8.8%

198,687 stores

Pinterest 7.0%

158,185 stores

Twitter 5.1%

113,672 stores

X 2.5%

57,073 stores

LinkedIn 1.4%

30,483 stores

WhatsApp 0.6%

13,841 stores

Vimeo 0.2%

4,374 stores

Visual Distribution

Distribution of social media platforms in VISA (November 2025)
Distribution of social media platforms in VISA e-commerce stores
Social Platform Store Count Market Share
Instagram 782454 34.83%
Facebook 588553 26.20%
TikTok 299289 13.32%
YouTube 198687 8.84%
Pinterest 158185 7.04%
Twitter 113672 5.06%
X 57073 2.54%
LinkedIn 30483 1.36%
WhatsApp 13841 0.62%
Vimeo 4374 0.19%

Geographic Distribution

United States leads with 47.7% (597,098 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.4%) .

Base: 1,251,229 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

597,098 AI-verified stores

133,436 AI-verified stores

80,409 AI-verified stores

74,534 AI-verified stores

62,280 AI-verified stores

55,737 AI-verified stores

36,303 AI-verified stores

Italy 2.7%

34,389 AI-verified stores

Spain 2.4%

30,054 AI-verified stores

Japan 1.8%

22,269 AI-verified stores

Visual Distribution

Geographic distribution of stores using VISA (November 2025)
Geographic distribution of stores using VISA
Country AI-Verified Store Count Market Share
United States 597098 47.72%
United Kingdom 133436 10.66%
Australia 80409 6.43%
Canada 74534 5.96%
France 62280 4.98%
Germany 55737 4.45%
Netherlands 36303 2.90%
Italy 34389 2.75%
Spain 30054 2.40%
Japan 22269 1.78%
Hong Kong 17067 1.36%
Brazil 14737 1.18%
Sweden 14729 1.18%
New Zealand 14358 1.15%
India 13648 1.09%
Mexico 13531 1.08%
Switzerland 10993 0.88%
Belgium 9728 0.78%
Denmark 8308 0.66%
Poland 7621 0.61%

Dataset Coverage

Field Rows count Coverage
Website 1.7m 100.00%
Emails 720.1k 42.79%
Phones 154.6k 9.19%
Ecommerce platform 1.7m 99.99%
Couriers 240.1k 14.27%
Payment Providers 232.1k 13.79%
Categories 1.2m 69.35%
Social Media 1.0m 59.97%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the VISA E-commerce Database?

Our database covers over 1.4m VISA physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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