Online Stores Using VISA
Explore 2.2m verified e-commerce stores with VISA detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 3.2m domains. 2.2m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.2m verified active stores out of 3.2m detected · 69.2% verification rate
E-commerce Platforms Distribution
Shopify stores with 60.0% of stores with physical delivery (1,312,903 stores) , followed by WooCommerce (12.6%) and Custom (11.5%) .
Base: 2,187,700 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,312,903 stores
275,487 stores
252,610 stores
57,093 stores
54,223 stores
30,485 stores
20,946 stores
19,018 stores
12,712 stores
11,822 stores
Visual Distribution
1,312,903 stores
275,487 stores
252,610 stores
57,093 stores
54,223 stores
30,485 stores
20,946 stores
19,018 stores
12,712 stores
11,822 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1312903 | 60.01% |
| WooCommerce | 275487 | 12.59% |
| Custom | 252610 | 11.55% |
| PrestaShop | 57093 | 2.61% |
| OpenCart | 54223 | 2.48% |
| 1C-Bitrix | 30485 | 1.39% |
| Wix eCommerce | 20946 | 0.96% |
| Magento | 19018 | 0.87% |
| BigCommerce | 12712 | 0.58% |
| Sellvia Platform | 11822 | 0.54% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 63.2% share of detected VISA e-commerce signals (1,999,567) , with WooCommerce at 12.0% and Custom at 8.1% (October 2026) .
Base: 3,161,646 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,999,567 websites
379,612 websites
257,478 websites
59,698 websites
56,654 websites
39,443 websites
47,929 websites
25,696 websites
27,760 websites
57,089 websites
Visual Distribution
1,999,567 websites
379,612 websites
257,478 websites
59,698 websites
56,654 websites
39,443 websites
47,929 websites
25,696 websites
27,760 websites
57,089 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1999567 | 63.24% |
| WooCommerce | 379612 | 12.01% |
| Custom | 257478 | 8.14% |
| PrestaShop | 59698 | 1.89% |
| OpenCart | 56654 | 1.79% |
| 1C-Bitrix | 39443 | 1.25% |
| Wix eCommerce | 47929 | 1.52% |
| Magento | 25696 | 0.81% |
| BigCommerce | 27760 | 0.88% |
| Sellvia Platform | 57089 | 1.81% |
Categories Distribution
Clothing & Accessories stores with 18.2% of all stores (397,419 stores) , followed by Health & Beauty (14.6%) and Sporting Goods & Outdoor Gear (8.1%) .
Base: 2,187,700 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
397,419 stores
318,352 stores
178,000 stores
169,929 stores
130,794 stores
101,526 stores
95,316 stores
91,215 stores
86,767 stores
74,117 stores
Visual Distribution
397,419 stores
318,352 stores
178,000 stores
169,929 stores
130,794 stores
101,526 stores
95,316 stores
91,215 stores
86,767 stores
74,117 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 397419 | 18.17% |
| Health & Beauty | 318352 | 14.55% |
| Sporting Goods & Outdoor Gear | 178000 | 8.14% |
| Food & Beverages | 169929 | 7.77% |
| Home & Garden | 130794 | 5.98% |
| Toys & Games | 101526 | 4.64% |
| Arts & Entertainment | 95316 | 4.36% |
| Jewelry & Watches | 91215 | 4.17% |
| Gifts & Special Occasions | 86767 | 3.97% |
| Electronics & Technology | 74117 | 3.39% |
Shipping Carriers Distribution
USPS accounts for 19.8% of displayed detection occurrences (261,668 occurrences) , followed by UPS (19.1%) and DHL (18.2%) .
Base: 1,321,109 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
261,668 occurrences
252,817 occurrences
240,472 occurrences
170,315 occurrences
101,031 occurrences
69,027 occurrences
63,745 occurrences
60,733 occurrences
53,497 occurrences
47,804 occurrences
Visual Distribution
261,668 occurrences
252,817 occurrences
240,472 occurrences
170,315 occurrences
101,031 occurrences
69,027 occurrences
63,745 occurrences
60,733 occurrences
53,497 occurrences
47,804 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 261668 | 19.81% |
| UPS | 252817 | 19.14% |
| DHL | 240472 | 18.20% |
| FedEx | 170315 | 12.89% |
| DPD | 101031 | 7.65% |
| GLS | 69027 | 5.22% |
| СДЭК | 63745 | 4.83% |
| Royal Mail | 60733 | 4.60% |
| Почта России | 53497 | 4.05% |
| Colissimo | 47804 | 3.62% |
Store Launch Timeline
Over the past 12 months, 481,940 new stores were launched in VISA , with the highest activity in 2026-09 (72,199 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
72,199 stores launched
61,878 stores launched
73,167 stores launched
46,071 stores launched
41,589 stores launched
36,006 stores launched
33,749 stores launched
28,870 stores launched
30,336 stores launched
26,708 stores launched
26,443 stores launched
4,924 stores launched
Monthly Trend
15.0% of last 12 months
12.8% of last 12 months
15.2% of last 12 months
9.6% of last 12 months
8.6% of last 12 months
7.5% of last 12 months
7.0% of last 12 months
6.0% of last 12 months
6.3% of last 12 months
5.5% of last 12 months
5.5% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 72199 | 14.98% |
| 2026-08 | 61878 | 12.84% |
| 2026-07 | 73167 | 15.18% |
| 2026-06 | 46071 | 9.56% |
| 2026-05 | 41589 | 8.63% |
| 2026-04 | 36006 | 7.47% |
| 2026-03 | 33749 | 7.00% |
| 2026-02 | 28870 | 5.99% |
| 2026-01 | 30336 | 6.29% |
| 2025-12 | 26708 | 5.54% |
| 2025-11 | 26443 | 5.49% |
| 2025-10 | 4924 | 1.02% |
Active Stores by Launch Year
Currently, 2,167,381 active stores in VISA are tracked in our database , with the most stores launched in 2026 (443,003 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
443,003 active stores
270,749 active stores
199,039 active stores
157,254 active stores
128,056 active stores
140,709 active stores
140,875 active stores
89,183 active stores
89,313 active stores
78,486 active stores
43,700 active stores
38,657 active stores
39,595 active stores
50,865 active stores
30,913 active stores
Distribution by Launch Year
20.4% of tracked active stores
12.5% of tracked active stores
9.2% of tracked active stores
7.3% of tracked active stores
5.9% of tracked active stores
6.5% of tracked active stores
6.5% of tracked active stores
4.1% of tracked active stores
4.1% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 443003 | 20.44% |
| 2025 | 270749 | 12.49% |
| 2024 | 199039 | 9.18% |
| 2023 | 157254 | 7.26% |
| 2022 | 128056 | 5.91% |
| 2021 | 140709 | 6.49% |
| 2020 | 140875 | 6.50% |
| 2019 | 89183 | 4.11% |
| 2018 | 89313 | 4.12% |
| 2017 | 78486 | 3.62% |
| 2016 | 43700 | 2.02% |
| 2015 | 38657 | 1.78% |
| 2014 | 39595 | 1.83% |
| 2013 | 50865 | 2.35% |
| 2012 | 30913 | 1.43% |
Geographic Distribution
United States stores with 31.0% (678,545 active verified stores) , followed by United Kingdom (6.8%) and Germany (5.1%) .
Base: 2,187,700 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
678,545 active verified stores
147,979 active verified stores
111,925 active verified stores
108,968 active verified stores
106,839 active verified stores
84,542 active verified stores
75,945 active verified stores
61,450 active verified stores
60,745 active verified stores
58,194 active verified stores
Visual Distribution
678,545 active verified stores
147,979 active verified stores
111,925 active verified stores
108,968 active verified stores
106,839 active verified stores
84,542 active verified stores
75,945 active verified stores
61,450 active verified stores
60,745 active verified stores
58,194 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 678545 | 31.02% |
| United Kingdom | 147979 | 6.76% |
| Germany | 111925 | 5.12% |
| France | 108968 | 4.98% |
| Russia | 106839 | 4.88% |
| Australia | 84542 | 3.86% |
| Canada | 75945 | 3.47% |
| Spain | 61450 | 2.81% |
| Italy | 60745 | 2.78% |
| Japan | 58194 | 2.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Health & Beauty
Shopify
Shopify - Toys & Games
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.2m | 100.00% |
| Emails | 2.2m | 68.80% |
| Phones | 1.5m | 46.57% |
| Ecommerce platform | 3.1m | 98.86% |
| Couriers | 1.2m | 37.43% |
| Payment Providers | 3.2m | 100.00% |
| Categories | 2.6m | 81.49% |
| Social Media | 2m | 64.73% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the VISA e-commerce landscape:
Analyze 2.2m verified e-commerce stores on VISA - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the VISA e-commerce intelligence?
-
We track 2.2m verified VISA e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.9% of displayed detection occurrences (1,167,710 occurrences) , followed by Facebook (28.2%) and YouTube (10.6%) .
Base: 3,546,499 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,167,710 occurrences
999,564 occurrences
376,913 occurrences
356,373 occurrences
213,483 occurrences
186,795 occurrences
101,056 occurrences
78,151 occurrences
59,099 occurrences
7,355 occurrences
Visual Distribution
1,167,710 occurrences
999,564 occurrences
376,913 occurrences
356,373 occurrences
213,483 occurrences
186,795 occurrences
101,056 occurrences
78,151 occurrences
59,099 occurrences
7,355 occurrences