VISA Payment Provider Usage Database

Explore 1.3m verified e-commerce stores accepting VISA. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 1.4m domains. 1.3m verified as active stores with physical delivery.

· · Next full refresh: May 2026

1.3m verified active stores out of 1.4m detected · 95.1% verification rate

E-commerce Platforms Distribution

Shopify leads with 98.5% of stores with physical delivery (1,303,640 stores) , followed by WooCommerce (0.3%) and Custom (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 98.5%

1,303,640 stores

3,591 stores

3,240 stores

2,318 stores

1,843 stores

1,692 stores

1,647 stores

1,521 stores

954 stores

885 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in VISA
Platform Stores with Physical Delivery Percentage
Shopify 1303640 98.46%
WooCommerce 3591 0.27%
Custom 3240 0.24%
EasyStore 2318 0.18%
Shopify, Shopoe 1843 0.14%
Shopify, Dropshipt 1692 0.13%
Shopoe, Shopify 1647 0.12%
Dropshipt, Shopify 1521 0.11%
Shopify, Opus Cart 954 0.07%
Opus Cart, Shopify 885 0.07%
Anifit, Shopify 663 0.05%
Shopify, Anifit 650 0.05%
Shopify, Instasell 497 0.04%
Instasell, Shopify 471 0.04%
OpenCart 433 0.03%

Categories Distribution

Clothing & Accessories leads with 23.6% of all stores (267,807 stores) , followed by Health & Beauty (19.8%) and Sporting Goods & Outdoor Gear (9.5%) .

Base: 1,133,598 AI-verified stores with physical delivery and detected product categories (85.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 23.6%

267,807 stores

Health & Beauty 19.8%

224,256 stores

Sporting Goods & Outdoor Gear 9.5%

107,374 stores

Food & Beverages 8.8%

99,833 stores

Toys & Games 6.6%

75,110 stores

Arts & Entertainment 5.6%

63,037 stores

Jewelry & Watches 5.6%

63,015 stores

Home & Garden 5.0%

56,253 stores

Gifts & Special Occasions 4.2%

48,060 stores

Electronics & Technology 2.5%

28,179 stores

Visual Distribution

Distribution of top 10 VISA store categories (April 2026)
Distribution of categories in VISA e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 267807 23.62%
Health & Beauty 224256 19.78%
Sporting Goods & Outdoor Gear 107374 9.47%
Food & Beverages 99833 8.81%
Toys & Games 75110 6.63%
Arts & Entertainment 63037 5.56%
Jewelry & Watches 63015 5.56%
Home & Garden 56253 4.96%
Gifts & Special Occasions 48060 4.24%
Electronics & Technology 28179 2.49%
Furniture & Home Decor 24117 2.13%
Vehicles & Parts 22722 2.00%
Pets & Pet Supplies 19413 1.71%
Tools & Hardware 18852 1.66%
Business & Industrial 15570 1.37%

Shipping Carriers Distribution

DHL leads with 19.6% among AI-verified physical stores (15,721 stores) , followed by UPS (18.5%) and USPS (17.6%) .

Base: 56,057 AI-verified physical stores with detectable shipping carriers (4.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.6%

15,721 stores

UPS 18.5%

14,828 stores

USPS 17.6%

14,136 stores

FedEx 11.2%

8,962 stores

5,324 stores

DPD 5.3%

4,264 stores

3,089 stores

GLS 3.5%

2,817 stores

1,983 stores

1,935 stores

Visual Distribution

Distribution of top 10 VISA shipping carriers (April 2026)
Distribution of shipping carriers in VISA e-commerce stores
Shipping Carrier Store Count Market Share
DHL 15721 19.63%
UPS 14828 18.51%
USPS 14136 17.65%
FedEx 8962 11.19%
Royal Mail 5324 6.65%
DPD 4264 5.32%
Australia Post 3089 3.86%
GLS 2817 3.52%
Canada Post 1983 2.48%
Colissimo 1935 2.42%
Correios 1795 2.24%
Mondial Relay 1452 1.81%
PostNL 1363 1.70%
Hermes 1329 1.66%
La Poste 1108 1.38%

Store Launch Timeline

Over the past 12 months, 305,348 new stores were launched in VISA , with the highest activity in 2026-03 (35,852 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 11.7%

35,852 stores launched

2026-02 9.5%

28,952 stores launched

2026-01 10.8%

32,915 stores launched

2025-12 8.8%

26,840 stores launched

2025-11 7.9%

24,147 stores launched

2025-10 8.3%

25,295 stores launched

2025-09 8.2%

25,006 stores launched

2025-08 8.2%

25,121 stores launched

2025-07 8.0%

24,522 stores launched

2025-06 6.9%

21,112 stores launched

2025-05 7.7%

23,387 stores launched

2025-04 4.0%

12,199 stores launched

Monthly Trend

Monthly store launches in VISA (April 2026)
Monthly store launches in VISA over the past 12 months
Month Stores Launched Percentage
2026-03 35852 11.74%
2026-02 28952 9.48%
2026-01 32915 10.78%
2025-12 26840 8.79%
2025-11 24147 7.91%
2025-10 25295 8.28%
2025-09 25006 8.19%
2025-08 25121 8.23%
2025-07 24522 8.03%
2025-06 21112 6.91%
2025-05 23387 7.66%
2025-04 12199 4.00%

Active Stores by Launch Year

Currently, 1,317,008 active stores in VISA are tracked in our database , with the most stores launched in 2026 (97,917 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.4%

97,917 active stores

2025 21.0%

275,914 active stores

2024 13.5%

177,411 active stores

2023 9.8%

129,308 active stores

2022 7.5%

98,219 active stores

2021 7.6%

100,274 active stores

2020 7.2%

94,217 active stores

2019 4.1%

54,474 active stores

2018 4.0%

52,284 active stores

2017 3.0%

39,050 active stores

2016 1.6%

20,874 active stores

2015 1.4%

18,809 active stores

2014 1.5%

20,092 active stores

2013 2.0%

25,808 active stores

2012 1.0%

13,827 active stores

Distribution by Launch Year

Active stores in VISA by original launch year (April 2026)
Active stores in VISA by launch year
Launch Year Active Stores Percentage
2026 97917 7.43%
2025 275914 20.95%
2024 177411 13.47%
2023 129308 9.82%
2022 98219 7.46%
2021 100274 7.61%
2020 94217 7.15%
2019 54474 4.14%
2018 52284 3.97%
2017 39050 2.97%
2016 20874 1.58%
2015 18809 1.43%
2014 20092 1.53%
2013 25808 1.96%
2012 13827 1.05%
2011 15716 1.19%
2010 11366 0.86%
2009 9976 0.76%
2008 8062 0.61%
2007 7268 0.55%
2006 5490 0.42%
2005 5098 0.39%
2004 7368 0.56%
2003 5433 0.41%
2002 4686 0.36%
2001 5708 0.43%
2000 4110 0.31%
1999 3501 0.27%
1998 2351 0.18%
1997 1261 0.10%
1996 920 0.07%
1995 216 0.02%

Social Media Usage

Instagram leads with 34.7% among stores with at least one detectable social profile (788,548 stores) , followed by Facebook (26.9%) and TikTok (12.9%) .

Base: 903,287 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.7%

788,548 stores

Facebook 26.9%

611,559 stores

TikTok 12.9%

292,283 stores

YouTube 9.7%

220,688 stores

Pinterest 6.4%

145,473 stores

Twitter 5.2%

118,117 stores

LinkedIn 1.8%

40,220 stores

X 1.6%

37,224 stores

WhatsApp 0.6%

14,229 stores

Vimeo 0.2%

4,704 stores

Visual Distribution

Distribution of social media platforms in VISA (April 2026)
Distribution of social media platforms in VISA e-commerce stores
Social Platform Store Count Market Share
Instagram 788548 34.69%
Facebook 611559 26.90%
TikTok 292283 12.86%
YouTube 220688 9.71%
Pinterest 145473 6.40%
Twitter 118117 5.20%
LinkedIn 40220 1.77%
X 37224 1.64%
WhatsApp 14229 0.63%
Vimeo 4704 0.21%

Geographic Distribution

United States leads with 47.2% (568,840 AI-verified stores) , followed by United Kingdom (10.6%) and Australia (6.4%) .

Base: 1,204,468 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

568,840 AI-verified stores

127,315 AI-verified stores

76,638 AI-verified stores

71,376 AI-verified stores

67,293 AI-verified stores

56,817 AI-verified stores

33,385 AI-verified stores

Italy 2.8%

33,377 AI-verified stores

Spain 2.3%

28,056 AI-verified stores

Japan 1.9%

23,360 AI-verified stores

Visual Distribution

Geographic distribution of stores using VISA (April 2026)
Geographic distribution of stores using VISA
Country AI-Verified Store Count Market Share
United States 568840 47.23%
United Kingdom 127315 10.57%
Australia 76638 6.36%
Canada 71376 5.93%
Germany 67293 5.59%
France 56817 4.72%
Netherlands 33385 2.77%
Italy 33377 2.77%
Spain 28056 2.33%
Japan 23360 1.94%
Hong Kong 18784 1.56%
New Zealand 14142 1.17%
Sweden 13878 1.15%
Mexico 12768 1.06%
Switzerland 11889 0.99%
India 11368 0.94%
Brazil 10177 0.84%
Belgium 9111 0.76%
Denmark 8319 0.69%
United Arab Emirates 7575 0.63%

Data Coverage

Field Rows count Coverage
Website 1.4m 100.00%
Emails 284.6k 20.40%
Phones 145.7k 10.44%
Ecommerce platform 1.4m 100.00%
Couriers 56.1k 4.02%
Payment Providers 57.7k 4.14%
Categories 1.2m 84.28%
Social Media 903.3k 64.74%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the VISA e-commerce landscape:

Analyze 1.3m verified e-commerce stores on VISA - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across VISA e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the VISA e-commerce intelligence?

We track 1.3m verified VISA e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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