VISA Payment Provider Usage Database

Explore 1.7m e-commerce stores accepting VISA. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 99.3% of stores with physical delivery (1,658,628 stores) , followed by WooCommerce (0.2%) and Custom (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.3%

1,658,628 stores

3,483 stores

2,947 stores

2,251 stores

681 stores

652 stores

525 stores

102 stores

89 stores

53 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in VISA
Platform Stores with Physical Delivery Percentage
Shopify 1658628 99.34%
WooCommerce 3483 0.21%
Custom 2947 0.18%
EasyStore 2251 0.13%
Shopify, Zoorix 681 0.04%
Zoorix, Shopify 652 0.04%
OpenCart 525 0.03%
Magento 102 0.01%
PrestaShop 89 0.01%
EC-CUBE 53 0.00%
Shopify, TargetBay 41 0.00%
Wix eCommerce 38 0.00%
Shopify, UpsellPlus 34 0.00%
TargetBay, Shopify 34 0.00%
Shopify, BinderPOS 32 0.00%

All Stores Distribution

Shopify holds 99.3% share of all VISA e-commerce stores (1,686,895) , with WooCommerce at 0.2% and Custom at 0.2% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 99.3%

1,686,895 stores

3,932 stores

2,947 stores

2,326 stores

685 stores

657 stores

530 stores

107 stores

93 stores

53 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in VISA
Platform Total Stores Percentage
Shopify 1686895 99.32%
WooCommerce 3932 0.23%
Custom 2947 0.17%
EasyStore 2326 0.14%
Shopify, Zoorix 685 0.04%
Zoorix, Shopify 657 0.04%
OpenCart 530 0.03%
Magento 107 0.01%
PrestaShop 93 0.01%
EC-CUBE 53 0.00%
Shopify, TargetBay 41 0.00%
Wix eCommerce 46 0.00%
Shopify, UpsellPlus 34 0.00%
TargetBay, Shopify 34 0.00%
Shopify, BinderPOS 32 0.00%

Categories Distribution

Clothing & Accessories leads with 32.6% of all stores (376,205 stores) , followed by Health & Beauty (18.2%) and Jewelry & Watches (7.9%) .

Top 10 Categories

Clothing & Accessories 32.6%

376,205 stores

Health & Beauty 18.2%

209,289 stores

Jewelry & Watches 7.9%

91,459 stores

Food & Beverages 7.5%

86,981 stores

Home & Garden 5.0%

57,973 stores

Arts & Entertainment 4.5%

52,145 stores

Electronics & Technology 4.3%

49,118 stores

Gifts & Special Occasions 3.6%

41,309 stores

Furniture & Home Decor 3.2%

36,589 stores

Pets & Pet Supplies 3.1%

35,856 stores

Visual Distribution

Distribution of top 10 VISA store categories (January 2026)
Distribution of categories in VISA e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 376205 32.63%
Health & Beauty 209289 18.15%
Jewelry & Watches 91459 7.93%
Food & Beverages 86981 7.54%
Home & Garden 57973 5.03%
Arts & Entertainment 52145 4.52%
Electronics & Technology 49118 4.26%
Gifts & Special Occasions 41309 3.58%
Furniture & Home Decor 36589 3.17%
Pets & Pet Supplies 35856 3.11%
Sporting Goods & Outdoor Gear 35407 3.07%
Vehicles & Parts 24993 2.17%
Toys & Games 23102 2.00%
Baby & Toddler 17237 1.50%
Books & Media 15217 1.32%

Shipping Carriers Distribution

USPS leads with 20.3% among AI-verified physical stores (78,580 stores) , followed by UPS (18.7%) and DHL (17.7%) .

Base: 251,337 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 20.3%

78,580 stores

UPS 18.7%

72,342 stores

DHL 17.7%

68,445 stores

FedEx 11.0%

42,469 stores

24,170 stores

DPD 5.2%

20,112 stores

17,342 stores

GLS 3.2%

12,360 stores

10,061 stores

9,283 stores

Visual Distribution

Distribution of top 10 VISA shipping carriers (January 2026)
Distribution of shipping carriers in VISA e-commerce stores
Shipping Carrier Store Count Market Share
USPS 78580 20.31%
UPS 72342 18.70%
DHL 68445 17.69%
FedEx 42469 10.98%
Royal Mail 24170 6.25%
DPD 20112 5.20%
Australia Post 17342 4.48%
GLS 12360 3.19%
Canada Post 10061 2.60%
Colissimo 9283 2.40%
Hermes 6757 1.75%
PostNL 6634 1.71%
Correios 6399 1.65%
La Poste 6047 1.56%
Mondial Relay 5855 1.51%

Store Launch Timeline

Over the past 12 months, 532,346 new stores were launched in VISA , with the highest activity in 2025-12 (37,161 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.0%

37,161 stores launched

2025-11 7.1%

37,883 stores launched

2025-10 8.6%

45,535 stores launched

2025-09 9.4%

50,265 stores launched

2025-08 10.1%

53,808 stores launched

2025-07 10.8%

57,696 stores launched

2025-06 8.6%

45,973 stores launched

2025-05 10.0%

53,099 stores launched

2025-04 9.0%

47,904 stores launched

2025-03 9.4%

50,016 stores launched

2025-02 7.1%

37,775 stores launched

2025-01 2.9%

15,231 stores launched

Monthly Trend

Monthly store launches in VISA (January 2026)
Monthly store launches in VISA over the past 12 months
Month Stores Launched Percentage
2025-12 37161 6.98%
2025-11 37883 7.12%
2025-10 45535 8.55%
2025-09 50265 9.44%
2025-08 53808 10.11%
2025-07 57696 10.84%
2025-06 45973 8.64%
2025-05 53099 9.97%
2025-04 47904 9.00%
2025-03 50016 9.40%
2025-02 37775 7.10%
2025-01 15231 2.86%

Active Stores by Launch Year

Currently, 1,657,271 active stores in VISA are tracked in our database , with the most stores launched in 2026 (206 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

206 active stores

2025 33.2%

550,236 active stores

2024 13.8%

228,106 active stores

2023 9.4%

155,907 active stores

2022 6.9%

114,825 active stores

2021 7.1%

117,169 active stores

2020 6.5%

107,106 active stores

2019 3.7%

60,883 active stores

2018 3.6%

59,150 active stores

2017 2.6%

42,471 active stores

2016 1.4%

23,164 active stores

2015 1.2%

20,588 active stores

2014 1.4%

22,440 active stores

2013 1.8%

30,127 active stores

2012 0.9%

15,202 active stores

Distribution by Launch Year

Active stores in VISA by original launch year (January 2026)
Active stores in VISA by launch year
Launch Year Active Stores Percentage
2026 206 0.01%
2025 550236 33.20%
2024 228106 13.76%
2023 155907 9.41%
2022 114825 6.93%
2021 117169 7.07%
2020 107106 6.46%
2019 60883 3.67%
2018 59150 3.57%
2017 42471 2.56%
2016 23164 1.40%
2015 20588 1.24%
2014 22440 1.35%
2013 30127 1.82%
2012 15202 0.92%
2011 18575 1.12%
2010 12731 0.77%
2009 10920 0.66%
2008 8995 0.54%
2007 8171 0.49%
2006 6039 0.36%
2005 5548 0.33%
2004 8405 0.51%
2003 5989 0.36%
2002 5145 0.31%
2001 6351 0.38%
2000 4301 0.26%
1999 3647 0.22%
1998 2413 0.15%
1997 1292 0.08%
1996 955 0.06%
1995 214 0.01%

Social Media Usage

Instagram leads with 35.4% among stores with at least one detectable social profile (908,948 stores) , followed by Facebook (26.4%) and TikTok (13.7%) .

Base: 1,010,050 stores with any detectable social profile (59.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.4%

908,948 stores

Facebook 26.4%

677,780 stores

TikTok 13.7%

351,258 stores

YouTube 9.2%

235,282 stores

Pinterest 6.3%

162,191 stores

Twitter 5.1%

131,684 stores

X 1.6%

40,116 stores

LinkedIn 1.6%

39,834 stores

WhatsApp 0.6%

16,675 stores

Vimeo 0.2%

5,200 stores

Visual Distribution

Distribution of social media platforms in VISA (January 2026)
Distribution of social media platforms in VISA e-commerce stores
Social Platform Store Count Market Share
Instagram 908948 35.38%
Facebook 677780 26.38%
TikTok 351258 13.67%
YouTube 235282 9.16%
Pinterest 162191 6.31%
Twitter 131684 5.13%
X 40116 1.56%
LinkedIn 39834 1.55%
WhatsApp 16675 0.65%
Vimeo 5200 0.20%

Geographic Distribution

United States leads with 46.6% (706,105 AI-verified stores) , followed by United Kingdom (10.6%) and Australia (6.2%) .

Base: 1,514,407 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

706,105 AI-verified stores

161,128 AI-verified stores

93,446 AI-verified stores

88,135 AI-verified stores

80,247 AI-verified stores

79,994 AI-verified stores

43,270 AI-verified stores

Italy 2.7%

41,635 AI-verified stores

Spain 2.5%

37,605 AI-verified stores

Japan 1.6%

24,816 AI-verified stores

Visual Distribution

Geographic distribution of stores using VISA (January 2026)
Geographic distribution of stores using VISA
Country AI-Verified Store Count Market Share
United States 706105 46.63%
United Kingdom 161128 10.64%
Australia 93446 6.17%
Canada 88135 5.82%
Germany 80247 5.30%
France 79994 5.28%
Netherlands 43270 2.86%
Italy 41635 2.75%
Spain 37605 2.48%
Japan 24816 1.64%
Hong Kong 21089 1.39%
Brazil 21013 1.39%
Sweden 18577 1.23%
India 17142 1.13%
New Zealand 16492 1.09%
Mexico 15863 1.05%
Switzerland 14792 0.98%
Belgium 11865 0.78%
Poland 11309 0.75%
Denmark 9884 0.65%

Dataset Coverage

Field Rows count Coverage
Website 1.7m 100.00%
Emails 758.7k 44.65%
Phones 152.7k 8.99%
Ecommerce platform 1.7m 100.00%
Couriers 251.3k 14.79%
Payment Providers 244.0k 14.36%
Categories 1.2m 70.44%
Social Media 1.0m 59.45%

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the VISA E-commerce Database?

Our database covers over 1.7m VISA physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

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