WooCommerce E-commerce Stores Database

Explore 2.4m verified e-commerce stores built on WooCommerce. Instant access to technologies, contacts, platforms, and market dynamics.

Detected across 5.5m domains. 2.4m verified as active stores with physical delivery.

· · Next full refresh: May 2026

2.4m verified active stores out of 5.5m detected · 43.8% verification rate

Categories Distribution

Health & Beauty leads with 16.2% of all stores (337,841 stores) , followed by Clothing & Accessories (16.0%) and Food & Beverages (12.7%) .

Base: 2,088,188 AI-verified stores with physical delivery and detected product categories (87.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 16.2%

337,841 stores

Clothing & Accessories 16.0%

333,661 stores

Food & Beverages 12.7%

266,028 stores

Home & Garden 7.3%

151,721 stores

Sporting Goods & Outdoor Gear 7.0%

146,335 stores

Electronics & Technology 6.2%

130,500 stores

Tools & Hardware 4.8%

101,108 stores

Arts & Entertainment 4.7%

98,318 stores

Business & Industrial 4.5%

94,687 stores

Gifts & Special Occasions 3.9%

82,090 stores

Visual Distribution

Distribution of top 10 WooCommerce store categories (April 2026)
Distribution of categories in WooCommerce e-commerce stores
Category Number of Stores Percentage
Health & Beauty 337841 16.18%
Clothing & Accessories 333661 15.98%
Food & Beverages 266028 12.74%
Home & Garden 151721 7.27%
Sporting Goods & Outdoor Gear 146335 7.01%
Electronics & Technology 130500 6.25%
Tools & Hardware 101108 4.84%
Arts & Entertainment 98318 4.71%
Business & Industrial 94687 4.53%
Gifts & Special Occasions 82090 3.93%
Toys & Games 81828 3.92%
Furniture & Home Decor 78247 3.75%
Jewelry & Watches 78241 3.75%
Vehicles & Parts 69098 3.31%
Books & Media 38485 1.84%

Payment Providers Distribution

PayPal leads with 30.7% among AI-verified physical stores (278,228 stores) , followed by MasterCard (15.6%) and Stripe Connect (14.3%) .

Base: 853,107 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.7%

278,228 stores

141,275 stores

129,262 stores

87,207 stores

45,406 stores

44,786 stores

VISA 4.7%

42,668 stores

35,399 stores

Bolt 2.7%

24,337 stores

JCB 1.7%

15,086 stores

Visual Distribution

Distribution of top 10 WooCommerce payment providers (April 2026)
Distribution of payment providers in WooCommerce e-commerce stores
Payment Provider Store Count Market Share
PayPal 278228 30.74%
MasterCard 141275 15.61%
Stripe Connect 129262 14.28%
American Express 87207 9.64%
Apple Pay 45406 5.02%
Klarna 44786 4.95%
VISA 42668 4.71%
Google Pay 35399 3.91%
Bolt 24337 2.69%
JCB 15086 1.67%
BitCoin 13167 1.45%
Bancontact 13074 1.44%
Przelewy24 12203 1.35%
Mercado Pago 11869 1.31%
Mollie 11069 1.22%

Shipping Carriers Distribution

DHL leads with 19.1% among AI-verified physical stores (101,993 stores) , followed by UPS (17.8%) and USPS (13.3%) .

Base: 567,430 AI-verified physical stores with detectable shipping carriers (10.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.1%

101,993 stores

UPS 17.8%

94,918 stores

USPS 13.3%

71,131 stores

FedEx 11.5%

61,182 stores

DPD 8.5%

45,253 stores

GLS 5.7%

30,199 stores

19,926 stores

15,970 stores

14,894 stores

14,387 stores

Visual Distribution

Distribution of top 10 WooCommerce shipping carriers (April 2026)
Distribution of shipping carriers in WooCommerce e-commerce stores
Shipping Carrier Store Count Market Share
DHL 101993 19.14%
UPS 94918 17.81%
USPS 71131 13.35%
FedEx 61182 11.48%
DPD 45253 8.49%
GLS 30199 5.67%
Royal Mail 19926 3.74%
PostNL 15970 3.00%
Colissimo 14894 2.79%
InPost 14387 2.70%
TNT 13708 2.57%
Estes 12941 2.43%
Correos 12672 2.38%
Correios 11956 2.24%
Hermes 11830 2.22%

Store Launch Timeline

Over the past 12 months, 629,915 new stores were launched in WooCommerce , with the highest activity in 2026-03 (64,699 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 10.3%

64,699 stores launched

2026-02 7.2%

45,243 stores launched

2026-01 9.9%

62,282 stores launched

2025-12 9.2%

58,048 stores launched

2025-11 9.4%

59,353 stores launched

2025-10 9.1%

57,469 stores launched

2025-09 9.0%

56,526 stores launched

2025-08 8.2%

51,437 stores launched

2025-07 8.8%

55,306 stores launched

2025-06 7.5%

47,477 stores launched

2025-05 7.6%

48,048 stores launched

2025-04 3.8%

24,027 stores launched

Monthly Trend

Monthly store launches in WooCommerce (April 2026)
Monthly store launches in WooCommerce over the past 12 months
Month Stores Launched Percentage
2026-03 64699 10.27%
2026-02 45243 7.18%
2026-01 62282 9.89%
2025-12 58048 9.22%
2025-11 59353 9.42%
2025-10 57469 9.12%
2025-09 56526 8.97%
2025-08 51437 8.17%
2025-07 55306 8.78%
2025-06 47477 7.54%
2025-05 48048 7.63%
2025-04 24027 3.81%

Active Stores by Launch Year

Currently, 2,387,175 active stores in WooCommerce are tracked in our database , with the most stores launched in 2026 (173,831 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 7.3%

173,831 active stores

2025 23.8%

568,148 active stores

2024 11.4%

272,582 active stores

2023 8.1%

192,273 active stores

2022 6.2%

148,989 active stores

2021 6.7%

158,797 active stores

2020 6.4%

153,679 active stores

2019 4.3%

102,866 active stores

2018 4.4%

105,697 active stores

2017 3.5%

83,888 active stores

2016 2.0%

46,801 active stores

2015 1.6%

39,036 active stores

2014 1.7%

40,958 active stores

2013 2.2%

53,640 active stores

2012 1.3%

31,029 active stores

Distribution by Launch Year

Active stores in WooCommerce by original launch year (April 2026)
Active stores in WooCommerce by launch year
Launch Year Active Stores Percentage
2026 173831 7.28%
2025 568148 23.80%
2024 272582 11.42%
2023 192273 8.05%
2022 148989 6.24%
2021 158797 6.65%
2020 153679 6.44%
2019 102866 4.31%
2018 105697 4.43%
2017 83888 3.51%
2016 46801 1.96%
2015 39036 1.64%
2014 40958 1.72%
2013 53640 2.25%
2012 31029 1.30%
2011 31286 1.31%
2010 26550 1.11%
2009 24152 1.01%
2008 19583 0.82%
2007 18136 0.76%
2006 12532 0.52%
2005 10883 0.46%
2004 14238 0.60%
2003 11517 0.48%
2002 10499 0.44%
2001 12643 0.53%
2000 9071 0.38%
1999 6415 0.27%
1998 4069 0.17%
1997 2099 0.09%
1996 1095 0.05%
1995 193 0.01%

Social Media Usage

Facebook leads with 30.7% among stores with at least one detectable social profile (1,108,581 stores) , followed by Instagram (28.3%) and YouTube (8.5%) .

Base: 3,306,667 stores with any detectable social profile (60.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.7%

1,108,581 stores

Instagram 28.3%

1,022,047 stores

YouTube 8.5%

307,675 stores

LinkedIn 6.6%

237,478 stores

Twitter 6.2%

223,780 stores

Pinterest 5.9%

213,010 stores

TikTok 5.0%

181,291 stores

X 4.6%

167,334 stores

WhatsApp 4.1%

147,647 stores

Vimeo 0.2%

6,149 stores

Visual Distribution

Distribution of social media platforms in WooCommerce (April 2026)
Distribution of social media platforms in WooCommerce e-commerce stores
Social Platform Store Count Market Share
Facebook 1108581 30.67%
Instagram 1022047 28.27%
YouTube 307675 8.51%
LinkedIn 237478 6.57%
Twitter 223780 6.19%
Pinterest 213010 5.89%
TikTok 181291 5.01%
X 167334 4.63%
WhatsApp 147647 4.08%
Vimeo 6149 0.17%

Geographic Distribution

United States leads with 24.9% (387,272 AI-verified stores) , followed by India (7.8%) and United Kingdom (6.4%) .

Base: 1,553,188 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

387,272 AI-verified stores

India 7.8%

121,736 AI-verified stores

99,200 AI-verified stores

86,339 AI-verified stores

82,777 AI-verified stores

Iran 5.3%

81,673 AI-verified stores

Spain 5.0%

78,129 AI-verified stores

Italy 5.0%

77,052 AI-verified stores

76,261 AI-verified stores

62,298 AI-verified stores

Visual Distribution

Geographic distribution of stores using WooCommerce (April 2026)
Geographic distribution of stores using WooCommerce
Country AI-Verified Store Count Market Share
United States 387272 24.93%
India 121736 7.84%
United Kingdom 99200 6.39%
Germany 86339 5.56%
France 82777 5.33%
Iran 81673 5.26%
Spain 78129 5.03%
Italy 77052 4.96%
Vietnam 76261 4.91%
Netherlands 62298 4.01%
Brazil 53538 3.45%
Poland 50547 3.25%
Russia 49616 3.19%
Australia 44051 2.84%
Turkey 37232 2.40%
Canada 37135 2.39%
South Africa 35963 2.32%
Pakistan 33623 2.16%
Greece 29627 1.91%
Romania 29119 1.87%

Data Coverage

Field Rows count Coverage
Website 5.5m 100.00%
Emails 3.4m 62.54%
Phones 1.2m 22.84%
Ecommerce platform 5.5m 100.00%
Couriers 567.4k 10.39%
Payment Providers 853.1k 15.63%
Categories 2.3m 42.87%
Social Media 3.3m 60.57%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the WooCommerce e-commerce landscape:

Analyze 2.4m verified e-commerce stores on WooCommerce - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across WooCommerce e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the WooCommerce e-commerce intelligence?

We track 2.4m verified WooCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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