WooCommerce E-commerce Stores Database

Explore 2.7m e-commerce stores built on WooCommerce. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

Categories Distribution

Clothing & Accessories leads with 19.5% of all stores (392,341 stores) , followed by Health & Beauty (16.3%) and Food & Beverages (12.1%) .

Top 10 Categories

Clothing & Accessories 19.5%

392,341 stores

Health & Beauty 16.3%

329,063 stores

Food & Beverages 12.1%

243,042 stores

Electronics & Technology 9.5%

190,546 stores

Home & Garden 6.6%

133,317 stores

Furniture & Home Decor 6.1%

123,144 stores

Jewelry & Watches 4.4%

89,015 stores

Business & Industrial 4.4%

88,863 stores

Vehicles & Parts 4.4%

88,511 stores

Arts & Entertainment 3.4%

67,712 stores

Visual Distribution

Distribution of top 10 WooCommerce store categories (November 2025)
Distribution of categories in WooCommerce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 392341 19.49%
Health & Beauty 329063 16.34%
Food & Beverages 243042 12.07%
Electronics & Technology 190546 9.46%
Home & Garden 133317 6.62%
Furniture & Home Decor 123144 6.12%
Jewelry & Watches 89015 4.42%
Business & Industrial 88863 4.41%
Vehicles & Parts 88511 4.40%
Arts & Entertainment 67712 3.36%
Tools & Hardware 62984 3.13%
Sporting Goods & Outdoor Gear 62361 3.10%
Gifts & Special Occasions 59475 2.95%
Books & Media 43628 2.17%
Pets & Pet Supplies 39480 1.96%

Payment Providers Distribution

PayPal leads with 29.6% among AI-verified physical stores (255,926 stores) , followed by MasterCard (16.0%) and Stripe Connect (14.5%) .

Base: 798,543 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.6%

255,926 stores

138,730 stores

125,480 stores

93,121 stores

VISA 4.9%

42,257 stores

39,976 stores

39,269 stores

30,888 stores

Bolt 2.5%

21,719 stores

JCB 2.3%

19,647 stores

Visual Distribution

Distribution of top 10 WooCommerce payment providers (November 2025)
Distribution of payment providers in WooCommerce e-commerce stores
Payment Provider Store Count Market Share
PayPal 255926 29.59%
MasterCard 138730 16.04%
Stripe Connect 125480 14.51%
American Express 93121 10.77%
VISA 42257 4.89%
Apple Pay 39976 4.62%
Klarna 39269 4.54%
Google Pay 30888 3.57%
Bolt 21719 2.51%
JCB 19647 2.27%
BitCoin 13234 1.53%
Mercado Pago 11753 1.36%
Bancontact 11103 1.28%
Przelewy24 11054 1.28%
Mollie 10690 1.24%

Shipping Carriers Distribution

UPS leads with 18.4% among AI-verified physical stores (90,668 stores) , followed by DHL (18.3%) and USPS (13.8%) .

Base: 528,458 AI-verified physical stores with detectable shipping carriers (9.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 18.4%

90,668 stores

DHL 18.3%

90,271 stores

USPS 13.8%

67,714 stores

FedEx 10.9%

53,454 stores

DPD 8.5%

41,681 stores

GLS 5.5%

27,256 stores

18,631 stores

14,964 stores

Estes 3.0%

14,570 stores

13,231 stores

Visual Distribution

Distribution of top 10 WooCommerce shipping carriers (November 2025)
Distribution of shipping carriers in WooCommerce e-commerce stores
Shipping Carrier Store Count Market Share
UPS 90668 18.42%
DHL 90271 18.34%
USPS 67714 13.76%
FedEx 53454 10.86%
DPD 41681 8.47%
GLS 27256 5.54%
Royal Mail 18631 3.79%
PostNL 14964 3.04%
Estes 14570 2.96%
Correos 13231 2.69%
InPost 12900 2.62%
TNT 12570 2.55%
Correios 11994 2.44%
Hermes 11512 2.34%
Почта России 10742 2.18%

Store Launch Timeline

Over the past 12 months, 774,834 new stores were launched in WooCommerce , with the highest activity in 2025-10 (76,631 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.9%

76,631 stores launched

2025-09 9.7%

75,413 stores launched

2025-08 9.5%

73,983 stores launched

2025-07 10.0%

77,822 stores launched

2025-06 8.7%

67,275 stores launched

2025-05 9.0%

69,515 stores launched

2025-04 8.7%

67,765 stores launched

2025-03 8.8%

67,831 stores launched

2025-02 7.5%

58,293 stores launched

2025-01 7.8%

60,744 stores launched

2024-12 6.9%

53,395 stores launched

2024-11 3.4%

26,167 stores launched

Monthly Trend

Monthly store launches in WooCommerce (November 2025)
Monthly store launches in WooCommerce over the past 12 months
Month Stores Launched Percentage
2025-10 76631 9.89%
2025-09 75413 9.73%
2025-08 73983 9.55%
2025-07 77822 10.04%
2025-06 67275 8.68%
2025-05 69515 8.97%
2025-04 67765 8.75%
2025-03 67831 8.75%
2025-02 58293 7.52%
2025-01 60744 7.84%
2024-12 53395 6.89%
2024-11 26167 3.38%

Active Stores by Launch Year

Currently, 2,729,716 active stores in WooCommerce are tracked in our database , with the most stores launched in 2025 (697,077 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 25.5%

697,077 active stores

2024 14.1%

384,338 active stores

2023 8.6%

236,103 active stores

2022 6.6%

179,147 active stores

2021 6.9%

188,189 active stores

2020 6.4%

175,382 active stores

2019 4.3%

116,653 active stores

2018 4.4%

119,421 active stores

2017 3.4%

93,079 active stores

2016 2.2%

59,258 active stores

2015 1.8%

48,865 active stores

2014 1.9%

50,896 active stores

2013 2.5%

68,419 active stores

2012 1.4%

38,926 active stores

2011 1.5%

40,561 active stores

Distribution by Launch Year

Active stores in WooCommerce by original launch year (November 2025)
Active stores in WooCommerce by launch year
Launch Year Active Stores Percentage
2025 697077 25.54%
2024 384338 14.08%
2023 236103 8.65%
2022 179147 6.56%
2021 188189 6.89%
2020 175382 6.42%
2019 116653 4.27%
2018 119421 4.37%
2017 93079 3.41%
2016 59258 2.17%
2015 48865 1.79%
2014 50896 1.86%
2013 68419 2.51%
2012 38926 1.43%
2011 40561 1.49%
2010 33559 1.23%
2009 30512 1.12%
2008 24845 0.91%
2007 22991 0.84%
2006 15842 0.58%
2005 13631 0.50%
2004 18643 0.68%
2003 14591 0.53%
2002 13273 0.49%
2001 16206 0.59%
2000 11379 0.42%
1999 8141 0.30%
1998 5309 0.19%
1997 2711 0.10%
1996 1523 0.06%
1995 246 0.01%

Social Media Usage

Facebook leads with 30.1% among stores with at least one detectable social profile (1,181,927 stores) , followed by Instagram (28.2%) and YouTube (9.0%) .

Base: 3,055,014 stores with any detectable social profile (57.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.1%

1,181,927 stores

Instagram 28.2%

1,108,126 stores

YouTube 9.0%

352,546 stores

LinkedIn 7.1%

278,455 stores

Twitter 7.0%

274,969 stores

Pinterest 5.6%

219,875 stores

WhatsApp 4.5%

175,990 stores

TikTok 4.3%

168,974 stores

X 4.0%

156,947 stores

Vimeo 0.2%

8,895 stores

Visual Distribution

Distribution of social media platforms in WooCommerce (November 2025)
Distribution of social media platforms in WooCommerce e-commerce stores
Social Platform Store Count Market Share
Facebook 1181927 30.10%
Instagram 1108126 28.22%
YouTube 352546 8.98%
LinkedIn 278455 7.09%
Twitter 274969 7.00%
Pinterest 219875 5.60%
WhatsApp 175990 4.48%
TikTok 168974 4.30%
X 156947 4.00%
Vimeo 8895 0.23%

Geographic Distribution

United States leads with 20.0% (314,870 AI-verified stores) , followed by Iran (9.3%) and India (7.4%) .

Base: 1,572,625 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

314,870 AI-verified stores

Iran 9.3%

146,108 AI-verified stores

India 7.4%

116,804 AI-verified stores

108,474 AI-verified stores

Spain 6.0%

93,904 AI-verified stores

82,409 AI-verified stores

77,637 AI-verified stores

Italy 4.8%

76,130 AI-verified stores

61,103 AI-verified stores

60,822 AI-verified stores

Visual Distribution

Geographic distribution of stores using WooCommerce (November 2025)
Geographic distribution of stores using WooCommerce
Country AI-Verified Store Count Market Share
United States 314870 20.02%
Iran 146108 9.29%
India 116804 7.43%
United Kingdom 108474 6.90%
Spain 93904 5.97%
Vietnam 82409 5.24%
France 77637 4.94%
Italy 76130 4.84%
Russia 61103 3.89%
Netherlands 60822 3.87%
Brazil 58805 3.74%
Poland 57278 3.64%
Germany 55448 3.53%
Australia 47858 3.04%
Turkey 47127 3.00%
Canada 38525 2.45%
South Africa 37586 2.39%
Mexico 32137 2.04%
Pakistan 30250 1.92%
Chile 29350 1.87%

Dataset Coverage

Field Rows count Coverage
Website 5.3m 100.00%
Emails 3.3m 62.23%
Phones 1.2m 22.98%
Ecommerce platform 5.3m 100.00%
Couriers 528.5k 9.90%
Payment Providers 798.5k 14.96%
Categories 3.1m 57.83%
Social Media 3.1m 57.25%

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Frequently Asked Questions

What data is included in the WooCommerce E-commerce Database?

Our database covers over 2.7m WooCommerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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