WooCommerce Market Share & Real Store Usage
Explore 2.4m verified e-commerce stores built on WooCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 5.3m domains. 2.4m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
2.4m verified active stores out of 5.3m detected · 44.1% verification rate
Categories Distribution
Health & Beauty stores with 16.2% of all stores (333,482 stores) , followed by Clothing & Accessories (15.7%) and Food & Beverages (12.7%) .
Base: 2,061,725 AI-verified stores with physical delivery and detected product categories (87.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
333,482 stores
323,901 stores
262,604 stores
150,578 stores
144,877 stores
128,767 stores
100,649 stores
97,536 stores
94,693 stores
81,328 stores
Visual Distribution
333,482 stores
323,901 stores
262,604 stores
150,578 stores
144,877 stores
128,767 stores
100,649 stores
97,536 stores
94,693 stores
81,328 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 333482 | 16.17% |
| Clothing & Accessories | 323901 | 15.71% |
| Food & Beverages | 262604 | 12.74% |
| Home & Garden | 150578 | 7.30% |
| Sporting Goods & Outdoor Gear | 144877 | 7.03% |
| Electronics & Technology | 128767 | 6.25% |
| Tools & Hardware | 100649 | 4.88% |
| Arts & Entertainment | 97536 | 4.73% |
| Business & Industrial | 94693 | 4.59% |
| Toys & Games | 81328 | 3.94% |
Payment Providers Distribution
PayPal stores with 30.6% among AI-verified physical stores (280,248 stores) , followed by MasterCard (15.4%) and Stripe Connect (14.5%) .
Base: 856,090 AI-verified physical stores with detectable payment providers (16.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
280,248 stores
140,838 stores
132,920 stores
88,955 stores
46,829 stores
45,106 stores
42,921 stores
36,726 stores
25,371 stores
15,269 stores
Visual Distribution
280,248 stores
140,838 stores
132,920 stores
88,955 stores
46,829 stores
45,106 stores
42,921 stores
36,726 stores
25,371 stores
15,269 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 280248 | 30.55% |
| MasterCard | 140838 | 15.36% |
| Stripe Connect | 132920 | 14.49% |
| American Express | 88955 | 9.70% |
| Apple Pay | 46829 | 5.11% |
| Klarna | 45106 | 4.92% |
| VISA | 42921 | 4.68% |
| Google Pay | 36726 | 4.00% |
| Bolt | 25371 | 2.77% |
| JCB | 15269 | 1.66% |
Shipping Carriers Distribution
DHL stores with 19.0% among AI-verified physical stores (101,986 stores) , followed by UPS (18.0%) and USPS (13.2%) .
Base: 569,276 AI-verified physical stores with detectable shipping carriers (10.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
101,986 stores
96,929 stores
70,895 stores
61,054 stores
46,307 stores
30,379 stores
20,100 stores
16,016 stores
14,994 stores
14,785 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 101986 | 18.98% |
| UPS | 96929 | 18.03% |
| USPS | 70895 | 13.19% |
| FedEx | 61054 | 11.36% |
| DPD | 46307 | 8.62% |
| GLS | 30379 | 5.65% |
| Royal Mail | 20100 | 3.74% |
| PostNL | 16016 | 2.98% |
| Colissimo | 14994 | 2.79% |
| InPost | 14785 | 2.75% |
Store Launch Timeline
Over the past 12 months, 614,929 new stores were launched in WooCommerce , with the highest activity in 2026-04 (62,611 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
62,611 stores launched
59,657 stores launched
43,151 stores launched
59,544 stores launched
55,465 stores launched
56,755 stores launched
54,923 stores launched
53,520 stores launched
48,673 stores launched
51,944 stores launched
44,822 stores launched
23,864 stores launched
Monthly Trend
10.2% of last 12 months
9.7% of last 12 months
7.0% of last 12 months
9.7% of last 12 months
9.0% of last 12 months
9.2% of last 12 months
8.9% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 62611 | 10.18% |
| 2026-03 | 59657 | 9.70% |
| 2026-02 | 43151 | 7.02% |
| 2026-01 | 59544 | 9.68% |
| 2025-12 | 55465 | 9.02% |
| 2025-11 | 56755 | 9.23% |
| 2025-10 | 54923 | 8.93% |
| 2025-09 | 53520 | 8.70% |
| 2025-08 | 48673 | 7.92% |
| 2025-07 | 51944 | 8.45% |
| 2025-06 | 44822 | 7.29% |
| 2025-05 | 23864 | 3.88% |
Active Stores by Launch Year
Currently, 2,356,768 active stores in WooCommerce are tracked in our database , with the most stores launched in 2026 (230,212 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
230,212 active stores
525,490 active stores
262,233 active stores
186,089 active stores
144,948 active stores
154,619 active stores
149,943 active stores
100,310 active stores
103,256 active stores
82,147 active stores
45,789 active stores
38,246 active stores
40,152 active stores
52,325 active stores
30,262 active stores
Distribution by Launch Year
9.8% of tracked active stores
22.3% of tracked active stores
11.1% of tracked active stores
7.9% of tracked active stores
6.2% of tracked active stores
6.6% of tracked active stores
6.4% of tracked active stores
4.3% of tracked active stores
4.4% of tracked active stores
3.5% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.2% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 230212 | 9.77% |
| 2025 | 525490 | 22.30% |
| 2024 | 262233 | 11.13% |
| 2023 | 186089 | 7.90% |
| 2022 | 144948 | 6.15% |
| 2021 | 154619 | 6.56% |
| 2020 | 149943 | 6.36% |
| 2019 | 100310 | 4.26% |
| 2018 | 103256 | 4.38% |
| 2017 | 82147 | 3.49% |
| 2016 | 45789 | 1.94% |
| 2015 | 38246 | 1.62% |
| 2014 | 40152 | 1.70% |
| 2013 | 52325 | 2.22% |
| 2012 | 30262 | 1.28% |
Geographic Distribution
United States stores with 23.9% (366,660 AI-verified stores) , followed by India (8.0%) and United Kingdom (6.4%) .
Base: 1,534,692 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
366,660 AI-verified stores
122,407 AI-verified stores
98,474 AI-verified stores
86,811 AI-verified stores
85,250 AI-verified stores
81,644 AI-verified stores
81,509 AI-verified stores
77,759 AI-verified stores
74,459 AI-verified stores
62,477 AI-verified stores
Visual Distribution
366,660 AI-verified stores
122,407 AI-verified stores
98,474 AI-verified stores
86,811 AI-verified stores
85,250 AI-verified stores
81,644 AI-verified stores
81,509 AI-verified stores
77,759 AI-verified stores
74,459 AI-verified stores
62,477 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 366660 | 23.89% |
| India | 122407 | 7.98% |
| United Kingdom | 98474 | 6.42% |
| Germany | 86811 | 5.66% |
| Iran | 85250 | 5.55% |
| France | 81644 | 5.32% |
| Spain | 81509 | 5.31% |
| Italy | 77759 | 5.07% |
| Vietnam | 74459 | 4.85% |
| Netherlands | 62477 | 4.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Pets & Pet Supplies
WooCommerce - Clothing & Accessories
WooCommerce - Toys & Games
WooCommerce - Home & Garden
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.3m | 100.00% |
| Emails | 3.4m | 63.50% |
| Phones | 2.4m | 44.43% |
| Ecommerce platform | 5.3m | 100.00% |
| Couriers | 569.3k | 10.64% |
| Payment Providers | 856.1k | 16.00% |
| Categories | 2.3m | 43.20% |
| Social Media | 3.3m | 60.85% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WooCommerce e-commerce landscape:
Analyze 2.4m verified e-commerce stores on WooCommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WooCommerce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WooCommerce e-commerce intelligence?
-
We track 2.4m verified WooCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.6% among stores with at least one detectable social profile (1,093,744 stores) , followed by Instagram (28.3%) and YouTube (8.5%) .
Base: 3,255,148 stores with any detectable social profile (60.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,093,744 stores
1,011,787 stores
303,416 stores
234,092 stores
217,708 stores
209,422 stores
181,254 stores
167,672 stores
146,372 stores
6,014 stores
Visual Distribution
1,093,744 stores
1,011,787 stores
303,416 stores
234,092 stores
217,708 stores
209,422 stores
181,254 stores
167,672 stores
146,372 stores
6,014 stores