WooCommerce Market Share & Real Store Usage
Explore 2.2m verified e-commerce stores built on WooCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 4.9m domains. 2.2m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.2m verified active stores out of 4.9m detected · 43.9% verification rate
Categories Distribution
Health & Beauty stores with 16.1% of all stores (304,888 stores) , followed by Clothing & Accessories (15.6%) and Food & Beverages (12.8%) .
Base: 1,895,292 AI-verified stores with physical delivery and detected product categories (87.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
304,888 stores
295,333 stores
242,725 stores
138,527 stores
136,805 stores
112,899 stores
93,012 stores
92,429 stores
87,430 stores
76,246 stores
Visual Distribution
304,888 stores
295,333 stores
242,725 stores
138,527 stores
136,805 stores
112,899 stores
93,012 stores
92,429 stores
87,430 stores
76,246 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 304888 | 16.09% |
| Clothing & Accessories | 295333 | 15.58% |
| Food & Beverages | 242725 | 12.81% |
| Home & Garden | 138527 | 7.31% |
| Sporting Goods & Outdoor Gear | 136805 | 7.22% |
| Electronics & Technology | 112899 | 5.96% |
| Arts & Entertainment | 93012 | 4.91% |
| Tools & Hardware | 92429 | 4.88% |
| Business & Industrial | 87430 | 4.61% |
| Gifts & Special Occasions | 76246 | 4.02% |
Payment Providers Distribution
PayPal stores with 29.8% among AI-verified physical stores (261,840 stores) , followed by Stripe Connect (14.4%) and MasterCard (14.4%) .
Base: 801,792 AI-verified physical stores with detectable payment providers (16.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
261,840 stores
126,895 stores
126,440 stores
87,094 stores
51,674 stores
43,236 stores
42,163 stores
40,944 stores
23,706 stores
14,347 stores
Visual Distribution
261,840 stores
126,895 stores
126,440 stores
87,094 stores
51,674 stores
43,236 stores
42,163 stores
40,944 stores
23,706 stores
14,347 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 261840 | 29.81% |
| Stripe Connect | 126895 | 14.45% |
| MasterCard | 126440 | 14.39% |
| American Express | 87094 | 9.91% |
| Apple Pay | 51674 | 5.88% |
| Klarna | 43236 | 4.92% |
| Google Pay | 42163 | 4.80% |
| VISA | 40944 | 4.66% |
| Bolt | 23706 | 2.70% |
| JCB | 14347 | 1.63% |
Shipping Carriers Distribution
DHL stores with 19.1% among AI-verified physical stores (94,314 stores) , followed by UPS (17.9%) and USPS (12.2%) .
Base: 529,697 AI-verified physical stores with detectable shipping carriers (10.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
94,314 stores
88,418 stores
60,526 stores
54,849 stores
44,651 stores
28,983 stores
18,692 stores
15,195 stores
14,675 stores
14,547 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 94314 | 19.06% |
| UPS | 88418 | 17.87% |
| USPS | 60526 | 12.23% |
| FedEx | 54849 | 11.09% |
| DPD | 44651 | 9.02% |
| GLS | 28983 | 5.86% |
| Royal Mail | 18692 | 3.78% |
| PostNL | 15195 | 3.07% |
| Colissimo | 14675 | 2.97% |
| InPost | 14547 | 2.94% |
Store Launch Timeline
Over the past 12 months, 546,406 new stores were launched in WooCommerce , with the highest activity in 2026-05 (51,687 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
51,687 stores launched
56,834 stores launched
52,156 stores launched
37,692 stores launched
51,059 stores launched
47,344 stores launched
48,966 stores launched
47,696 stores launched
46,426 stores launched
42,449 stores launched
45,724 stores launched
18,373 stores launched
Monthly Trend
9.5% of last 12 months
10.4% of last 12 months
9.5% of last 12 months
6.9% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
9.0% of last 12 months
8.7% of last 12 months
8.5% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 51687 | 9.46% |
| 2026-04 | 56834 | 10.40% |
| 2026-03 | 52156 | 9.55% |
| 2026-02 | 37692 | 6.90% |
| 2026-01 | 51059 | 9.34% |
| 2025-12 | 47344 | 8.66% |
| 2025-11 | 48966 | 8.96% |
| 2025-10 | 47696 | 8.73% |
| 2025-09 | 46426 | 8.50% |
| 2025-08 | 42449 | 7.77% |
| 2025-07 | 45724 | 8.37% |
| 2025-06 | 18373 | 3.36% |
Active Stores by Launch Year
Currently, 2,157,871 active stores in WooCommerce are tracked in our database , with the most stores launched in 2026 (252,917 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
252,917 active stores
434,998 active stores
231,134 active stores
166,610 active stores
131,051 active stores
141,512 active stores
138,774 active stores
93,151 active stores
96,247 active stores
77,080 active stores
43,000 active stores
35,823 active stores
37,389 active stores
48,782 active stores
28,521 active stores
Distribution by Launch Year
11.7% of tracked active stores
20.2% of tracked active stores
10.7% of tracked active stores
7.7% of tracked active stores
6.1% of tracked active stores
6.6% of tracked active stores
6.4% of tracked active stores
4.3% of tracked active stores
4.5% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 252917 | 11.72% |
| 2025 | 434998 | 20.16% |
| 2024 | 231134 | 10.71% |
| 2023 | 166610 | 7.72% |
| 2022 | 131051 | 6.07% |
| 2021 | 141512 | 6.56% |
| 2020 | 138774 | 6.43% |
| 2019 | 93151 | 4.32% |
| 2018 | 96247 | 4.46% |
| 2017 | 77080 | 3.57% |
| 2016 | 43000 | 1.99% |
| 2015 | 35823 | 1.66% |
| 2014 | 37389 | 1.73% |
| 2013 | 48782 | 2.26% |
| 2012 | 28521 | 1.32% |
Geographic Distribution
United States stores with 23.9% (325,777 AI-verified stores) , followed by India (8.1%) and United Kingdom (6.7%) .
Base: 1,364,793 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
325,777 AI-verified stores
111,006 AI-verified stores
91,592 AI-verified stores
81,498 AI-verified stores
77,315 AI-verified stores
76,653 AI-verified stores
73,566 AI-verified stores
67,510 AI-verified stores
59,380 AI-verified stores
49,818 AI-verified stores
Visual Distribution
325,777 AI-verified stores
111,006 AI-verified stores
91,592 AI-verified stores
81,498 AI-verified stores
77,315 AI-verified stores
76,653 AI-verified stores
73,566 AI-verified stores
67,510 AI-verified stores
59,380 AI-verified stores
49,818 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 325777 | 23.87% |
| India | 111006 | 8.13% |
| United Kingdom | 91592 | 6.71% |
| Germany | 81498 | 5.97% |
| Spain | 77315 | 5.66% |
| France | 76653 | 5.62% |
| Italy | 73566 | 5.39% |
| Vietnam | 67510 | 4.95% |
| Netherlands | 59380 | 4.35% |
| Poland | 49818 | 3.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Pets & Pet Supplies
WooCommerce - Clothing & Accessories
WooCommerce - Toys & Games
WooCommerce - Home & Garden
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.9m | 100.00% |
| Emails | 3.1m | 62.30% |
| Phones | 2.2m | 44.82% |
| Ecommerce platform | 4.9m | 100.00% |
| Couriers | 529.7k | 10.75% |
| Payment Providers | 801.8k | 16.27% |
| Categories | 2.1m | 43.14% |
| Social Media | 3.0m | 61.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WooCommerce e-commerce landscape:
Analyze 2.2m verified e-commerce stores on WooCommerce - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WooCommerce e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WooCommerce e-commerce intelligence?
-
We track 2.2m verified WooCommerce e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 31.1% among stores with at least one detectable social profile (1,026,188 stores) , followed by Instagram (28.5%) and YouTube (8.7%) .
Base: 3,024,250 stores with any detectable social profile (61.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,026,188 stores
939,438 stores
286,463 stores
206,435 stores
197,955 stores
182,895 stores
176,052 stores
148,681 stores
130,406 stores
5,587 stores
Visual Distribution
1,026,188 stores
939,438 stores
286,463 stores
206,435 stores
197,955 stores
182,895 stores
176,052 stores
148,681 stores
130,406 stores
5,587 stores