WooCommerce Market Share & Real Store Usage
Explore 2.2m verified e-commerce stores built on WooCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 4.9m domains. 2.2m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.2m verified active stores out of 4.9m detected · 43.9% verification rate
Categories Distribution
Health & Beauty stores with 14.1% of all stores (304,888 stores) , followed by Clothing & Accessories (13.7%) and Food & Beverages (11.2%) .
Base: 2,161,028 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
304,888 stores
295,333 stores
242,725 stores
138,527 stores
136,805 stores
112,899 stores
93,012 stores
92,429 stores
87,430 stores
76,246 stores
Visual Distribution
304,888 stores
295,333 stores
242,725 stores
138,527 stores
136,805 stores
112,899 stores
93,012 stores
92,429 stores
87,430 stores
76,246 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 304888 | 14.11% |
| Clothing & Accessories | 295333 | 13.67% |
| Food & Beverages | 242725 | 11.23% |
| Home & Garden | 138527 | 6.41% |
| Sporting Goods & Outdoor Gear | 136805 | 6.33% |
| Electronics & Technology | 112899 | 5.22% |
| Arts & Entertainment | 93012 | 4.30% |
| Tools & Hardware | 92429 | 4.28% |
| Business & Industrial | 87430 | 4.05% |
| Gifts & Special Occasions | 76246 | 3.53% |
Payment Providers Distribution
PayPal accounts for 32.0% of displayed detection occurrences (261,840 occurrences) , followed by Stripe Connect (15.5%) and MasterCard (15.5%) .
Base: 818,339 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
261,840 occurrences
126,895 occurrences
126,440 occurrences
87,094 occurrences
51,674 occurrences
43,236 occurrences
42,163 occurrences
40,944 occurrences
23,706 occurrences
14,347 occurrences
Visual Distribution
261,840 occurrences
126,895 occurrences
126,440 occurrences
87,094 occurrences
51,674 occurrences
43,236 occurrences
42,163 occurrences
40,944 occurrences
23,706 occurrences
14,347 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 261840 | 32.00% |
| Stripe Connect | 126895 | 15.51% |
| MasterCard | 126440 | 15.45% |
| American Express | 87094 | 10.64% |
| Apple Pay | 51674 | 6.31% |
| Klarna | 43236 | 5.28% |
| Google Pay | 42163 | 5.15% |
| VISA | 40944 | 5.00% |
| Bolt | 23706 | 2.90% |
| JCB | 14347 | 1.75% |
Shipping Carriers Distribution
DHL accounts for 21.7% of displayed detection occurrences (94,314 occurrences) , followed by UPS (20.3%) and USPS (13.9%) .
Base: 434,850 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
94,314 occurrences
88,418 occurrences
60,526 occurrences
54,849 occurrences
44,651 occurrences
28,983 occurrences
18,692 occurrences
15,195 occurrences
14,675 occurrences
14,547 occurrences
Visual Distribution
94,314 occurrences
88,418 occurrences
60,526 occurrences
54,849 occurrences
44,651 occurrences
28,983 occurrences
18,692 occurrences
15,195 occurrences
14,675 occurrences
14,547 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 94314 | 21.69% |
| UPS | 88418 | 20.33% |
| USPS | 60526 | 13.92% |
| FedEx | 54849 | 12.61% |
| DPD | 44651 | 10.27% |
| GLS | 28983 | 6.67% |
| Royal Mail | 18692 | 4.30% |
| PostNL | 15195 | 3.49% |
| Colissimo | 14675 | 3.37% |
| InPost | 14547 | 3.35% |
Store Launch Timeline
Over the past 12 months, 546,406 new stores were launched in WooCommerce , with the highest activity in 2026-05 (51,687 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
51,687 stores launched
56,834 stores launched
52,156 stores launched
37,692 stores launched
51,059 stores launched
47,344 stores launched
48,966 stores launched
47,696 stores launched
46,426 stores launched
42,449 stores launched
45,724 stores launched
18,373 stores launched
Monthly Trend
9.5% of last 12 months
10.4% of last 12 months
9.5% of last 12 months
6.9% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
9.0% of last 12 months
8.7% of last 12 months
8.5% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 51687 | 9.46% |
| 2026-04 | 56834 | 10.40% |
| 2026-03 | 52156 | 9.55% |
| 2026-02 | 37692 | 6.90% |
| 2026-01 | 51059 | 9.34% |
| 2025-12 | 47344 | 8.66% |
| 2025-11 | 48966 | 8.96% |
| 2025-10 | 47696 | 8.73% |
| 2025-09 | 46426 | 8.50% |
| 2025-08 | 42449 | 7.77% |
| 2025-07 | 45724 | 8.37% |
| 2025-06 | 18373 | 3.36% |
Active Stores by Launch Year
Currently, 2,157,871 active stores in WooCommerce are tracked in our database , with the most stores launched in 2026 (252,917 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
252,917 active stores
434,998 active stores
231,134 active stores
166,610 active stores
131,051 active stores
141,512 active stores
138,774 active stores
93,151 active stores
96,247 active stores
77,080 active stores
43,000 active stores
35,823 active stores
37,389 active stores
48,782 active stores
28,521 active stores
Distribution by Launch Year
11.7% of tracked active stores
20.2% of tracked active stores
10.7% of tracked active stores
7.7% of tracked active stores
6.1% of tracked active stores
6.6% of tracked active stores
6.4% of tracked active stores
4.3% of tracked active stores
4.5% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 252917 | 11.72% |
| 2025 | 434998 | 20.16% |
| 2024 | 231134 | 10.71% |
| 2023 | 166610 | 7.72% |
| 2022 | 131051 | 6.07% |
| 2021 | 141512 | 6.56% |
| 2020 | 138774 | 6.43% |
| 2019 | 93151 | 4.32% |
| 2018 | 96247 | 4.46% |
| 2017 | 77080 | 3.57% |
| 2016 | 43000 | 1.99% |
| 2015 | 35823 | 1.66% |
| 2014 | 37389 | 1.73% |
| 2013 | 48782 | 2.26% |
| 2012 | 28521 | 1.32% |
Geographic Distribution
United States stores with 15.1% (325,777 active verified stores) , followed by India (5.1%) and United Kingdom (4.2%) .
Base: 2,161,028 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
325,777 active verified stores
111,006 active verified stores
91,592 active verified stores
81,498 active verified stores
77,315 active verified stores
76,653 active verified stores
73,566 active verified stores
67,510 active verified stores
59,380 active verified stores
49,818 active verified stores
Visual Distribution
325,777 active verified stores
111,006 active verified stores
91,592 active verified stores
81,498 active verified stores
77,315 active verified stores
76,653 active verified stores
73,566 active verified stores
67,510 active verified stores
59,380 active verified stores
49,818 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 325777 | 15.08% |
| India | 111006 | 5.14% |
| United Kingdom | 91592 | 4.24% |
| Germany | 81498 | 3.77% |
| Spain | 77315 | 3.58% |
| France | 76653 | 3.55% |
| Italy | 73566 | 3.40% |
| Vietnam | 67510 | 3.12% |
| Netherlands | 59380 | 2.75% |
| Poland | 49818 | 2.31% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Pets & Pet Supplies
WooCommerce - Clothing & Accessories
WooCommerce - Toys & Games
WooCommerce - Home & Garden
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.9m | 100.00% |
| Emails | 3.1m | 62.30% |
| Phones | 2.2m | 44.82% |
| Ecommerce platform | 4.9m | 100.00% |
| Couriers | 529.7k | 10.75% |
| Payment Providers | 801.8k | 16.27% |
| Categories | 2.1m | 43.14% |
| Social Media | 3m | 61.39% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WooCommerce e-commerce landscape:
Analyze 2.2m verified e-commerce stores on WooCommerce - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Use platform and technology segments for e-commerce SaaS prospecting.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WooCommerce e-commerce intelligence?
-
We track 2.2m verified WooCommerce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.1% of displayed detection occurrences (1,026,188 occurrences) , followed by Instagram (28.5%) and YouTube (8.7%) .
Base: 3,300,100 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,026,188 occurrences
939,438 occurrences
286,463 occurrences
206,435 occurrences
197,955 occurrences
182,895 occurrences
176,052 occurrences
148,681 occurrences
130,406 occurrences
5,587 occurrences
Visual Distribution
1,026,188 occurrences
939,438 occurrences
286,463 occurrences
206,435 occurrences
197,955 occurrences
182,895 occurrences
176,052 occurrences
148,681 occurrences
130,406 occurrences
5,587 occurrences