WooCommerce E-commerce Stores Database

Explore 2.8m e-commerce stores built on WooCommerce. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

Categories Distribution

Clothing & Accessories leads with 19.9% of all stores (413,725 stores) , followed by Health & Beauty (17.2%) and Food & Beverages (12.4%) .

Top 10 Categories

Clothing & Accessories 19.9%

413,725 stores

Health & Beauty 17.2%

356,945 stores

Food & Beverages 12.4%

257,968 stores

Electronics & Technology 9.3%

193,629 stores

Home & Garden 6.6%

137,548 stores

Furniture & Home Decor 6.3%

130,050 stores

Jewelry & Watches 4.7%

97,059 stores

Business & Industrial 3.9%

80,588 stores

Vehicles & Parts 3.6%

75,562 stores

Gifts & Special Occasions 3.2%

66,670 stores

Visual Distribution

Distribution of top 10 WooCommerce store categories (January 2026)
Distribution of categories in WooCommerce e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 413725 19.90%
Health & Beauty 356945 17.17%
Food & Beverages 257968 12.41%
Electronics & Technology 193629 9.31%
Home & Garden 137548 6.62%
Furniture & Home Decor 130050 6.25%
Jewelry & Watches 97059 4.67%
Business & Industrial 80588 3.88%
Vehicles & Parts 75562 3.63%
Gifts & Special Occasions 66670 3.21%
Arts & Entertainment 65388 3.14%
Tools & Hardware 64997 3.13%
Sporting Goods & Outdoor Gear 63241 3.04%
Pets & Pet Supplies 41875 2.01%
Toys & Games 34028 1.64%

Payment Providers Distribution

PayPal leads with 30.2% among AI-verified physical stores (295,345 stores) , followed by MasterCard (16.0%) and Stripe Connect (14.0%) .

Base: 857,048 AI-verified physical stores with detectable payment providers (15.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.2%

295,345 stores

156,385 stores

136,909 stores

103,241 stores

50,414 stores

VISA 4.8%

47,250 stores

47,023 stores

36,132 stores

Bolt 2.4%

23,714 stores

JCB 1.9%

18,945 stores

Visual Distribution

Distribution of top 10 WooCommerce payment providers (January 2026)
Distribution of payment providers in WooCommerce e-commerce stores
Payment Provider Store Count Market Share
PayPal 295345 30.16%
MasterCard 156385 15.97%
Stripe Connect 136909 13.98%
American Express 103241 10.54%
Klarna 50414 5.15%
VISA 47250 4.82%
Apple Pay 47023 4.80%
Google Pay 36132 3.69%
Bolt 23714 2.42%
JCB 18945 1.93%
BitCoin 13970 1.43%
Bancontact 13153 1.34%
Mollie 12742 1.30%
Przelewy24 12100 1.24%
Mercado Pago 12028 1.23%

Shipping Carriers Distribution

DHL leads with 19.1% among AI-verified physical stores (105,807 stores) , followed by UPS (18.3%) and USPS (13.2%) .

Base: 566,696 AI-verified physical stores with detectable shipping carriers (10.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.1%

105,807 stores

UPS 18.3%

101,255 stores

USPS 13.2%

73,367 stores

FedEx 11.0%

60,976 stores

DPD 8.6%

47,545 stores

GLS 5.7%

31,344 stores

21,316 stores

17,399 stores

Estes 2.9%

16,183 stores

TNT 2.6%

14,295 stores

Visual Distribution

Distribution of top 10 WooCommerce shipping carriers (January 2026)
Distribution of shipping carriers in WooCommerce e-commerce stores
Shipping Carrier Store Count Market Share
DHL 105807 19.08%
UPS 101255 18.26%
USPS 73367 13.23%
FedEx 60976 11.00%
DPD 47545 8.57%
GLS 31344 5.65%
Royal Mail 21316 3.84%
PostNL 17399 3.14%
Estes 16183 2.92%
TNT 14295 2.58%
InPost 14149 2.55%
Hermes 13464 2.43%
Correios 12820 2.31%
Correos 12345 2.23%
Colissimo 12211 2.20%

Store Launch Timeline

Over the past 12 months, 733,544 new stores were launched in WooCommerce , with the highest activity in 2025-12 (66,169 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 9.0%

66,169 stores launched

2025-11 9.2%

67,139 stores launched

2025-10 8.9%

64,975 stores launched

2025-09 8.9%

65,126 stores launched

2025-08 8.6%

62,817 stores launched

2025-07 9.8%

71,960 stores launched

2025-06 8.5%

62,552 stores launched

2025-05 8.9%

65,272 stores launched

2025-04 8.7%

63,888 stores launched

2025-03 8.9%

64,966 stores launched

2025-02 7.7%

56,168 stores launched

2025-01 3.1%

22,512 stores launched

Monthly Trend

Monthly store launches in WooCommerce (January 2026)
Monthly store launches in WooCommerce over the past 12 months
Month Stores Launched Percentage
2025-12 66169 9.02%
2025-11 67139 9.15%
2025-10 64975 8.86%
2025-09 65126 8.88%
2025-08 62817 8.56%
2025-07 71960 9.81%
2025-06 62552 8.53%
2025-05 65272 8.90%
2025-04 63888 8.71%
2025-03 64966 8.86%
2025-02 56168 7.66%
2025-01 22512 3.07%

Active Stores by Launch Year

Currently, 2,785,792 active stores in WooCommerce are tracked in our database , with the most stores launched in 2026 (284 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.0%

284 active stores

2025 27.5%

765,464 active stores

2024 12.7%

353,659 active stores

2023 8.4%

234,679 active stores

2022 6.5%

180,390 active stores

2021 6.9%

191,537 active stores

2020 6.5%

181,401 active stores

2019 4.4%

121,590 active stores

2018 4.5%

125,563 active stores

2017 3.6%

99,282 active stores

2016 2.1%

57,795 active stores

2015 1.7%

47,751 active stores

2014 1.8%

50,007 active stores

2013 2.4%

66,716 active stores

2012 1.4%

38,151 active stores

Distribution by Launch Year

Active stores in WooCommerce by original launch year (January 2026)
Active stores in WooCommerce by launch year
Launch Year Active Stores Percentage
2026 284 0.01%
2025 765464 27.48%
2024 353659 12.70%
2023 234679 8.42%
2022 180390 6.48%
2021 191537 6.88%
2020 181401 6.51%
2019 121590 4.36%
2018 125563 4.51%
2017 99282 3.56%
2016 57795 2.07%
2015 47751 1.71%
2014 50007 1.80%
2013 66716 2.39%
2012 38151 1.37%
2011 39204 1.41%
2010 33193 1.19%
2009 30095 1.08%
2008 24499 0.88%
2007 22653 0.81%
2006 15672 0.56%
2005 13622 0.49%
2004 18154 0.65%
2003 14679 0.53%
2002 13334 0.48%
2001 16523 0.59%
2000 11660 0.42%
1999 8382 0.30%
1998 5396 0.19%
1997 2740 0.10%
1996 1471 0.05%
1995 246 0.01%

Social Media Usage

Facebook leads with 30.9% among stores with at least one detectable social profile (1,298,951 stores) , followed by Instagram (27.8%) and YouTube (8.9%) .

Base: 3,359,885 stores with any detectable social profile (60.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.9%

1,298,951 stores

Instagram 27.8%

1,169,367 stores

YouTube 8.9%

373,096 stores

LinkedIn 6.9%

290,237 stores

Twitter 6.6%

278,387 stores

Pinterest 5.8%

244,784 stores

TikTok 4.6%

193,595 stores

X 4.3%

179,897 stores

WhatsApp 4.1%

171,851 stores

Vimeo 0.2%

8,308 stores

Visual Distribution

Distribution of social media platforms in WooCommerce (January 2026)
Distribution of social media platforms in WooCommerce e-commerce stores
Social Platform Store Count Market Share
Facebook 1298951 30.87%
Instagram 1169367 27.79%
YouTube 373096 8.87%
LinkedIn 290237 6.90%
Twitter 278387 6.61%
Pinterest 244784 5.82%
TikTok 193595 4.60%
X 179897 4.27%
WhatsApp 171851 4.08%
Vimeo 8308 0.20%

Geographic Distribution

United States leads with 20.0% (312,284 AI-verified stores) , followed by India (7.9%) and United Kingdom (7.1%) .

Base: 1,558,207 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

312,284 AI-verified stores

India 7.9%

123,337 AI-verified stores

110,008 AI-verified stores

99,216 AI-verified stores

83,869 AI-verified stores

Iran 5.3%

82,752 AI-verified stores

Italy 5.2%

81,574 AI-verified stores

81,433 AI-verified stores

Spain 4.6%

72,371 AI-verified stores

68,342 AI-verified stores

Visual Distribution

Geographic distribution of stores using WooCommerce (January 2026)
Geographic distribution of stores using WooCommerce
Country AI-Verified Store Count Market Share
United States 312284 20.04%
India 123337 7.92%
United Kingdom 110008 7.06%
Vietnam 99216 6.37%
Germany 83869 5.38%
Iran 82752 5.31%
Italy 81574 5.24%
France 81433 5.23%
Spain 72371 4.64%
Netherlands 68342 4.39%
Brazil 62479 4.01%
Russia 59464 3.82%
Poland 55390 3.55%
Australia 48165 3.09%
Turkey 42120 2.70%
South Africa 39562 2.54%
Canada 39458 2.53%
Greece 32380 2.08%
Romania 32317 2.07%
Pakistan 31686 2.03%

Dataset Coverage

Field Rows count Coverage
Website 5.6m 100.00%
Emails 3.5m 63.14%
Phones 1.3m 23.37%
Ecommerce platform 5.6m 100.00%
Couriers 566.7k 10.14%
Payment Providers 857.0k 15.33%
Categories 3.4m 60.40%
Social Media 3.4m 60.10%

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Frequently Asked Questions

What data is included in the WooCommerce E-commerce Database?

Our database covers over 2.8m WooCommerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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