WooCommerce Market Share & Real Store Usage
Explore 2.3m verified e-commerce stores built on WooCommerce. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 6.2m domains. 2.3m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3m verified active stores out of 6.2m detected · 36.7% verification rate
Categories Distribution
Health & Beauty stores with 13.7% of all stores (312,212 stores) , followed by Clothing & Accessories (13.2%) and Food & Beverages (10.9%) .
Base: 2,271,798 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
312,212 stores
300,262 stores
247,056 stores
154,277 stores
143,267 stores
123,215 stores
100,601 stores
96,022 stores
95,687 stores
79,853 stores
Visual Distribution
312,212 stores
300,262 stores
247,056 stores
154,277 stores
143,267 stores
123,215 stores
100,601 stores
96,022 stores
95,687 stores
79,853 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 312212 | 13.74% |
| Clothing & Accessories | 300262 | 13.22% |
| Food & Beverages | 247056 | 10.87% |
| Home & Garden | 154277 | 6.79% |
| Sporting Goods & Outdoor Gear | 143267 | 6.31% |
| Electronics & Technology | 123215 | 5.42% |
| Tools & Hardware | 100601 | 4.43% |
| Business & Industrial | 96022 | 4.23% |
| Arts & Entertainment | 95687 | 4.21% |
| Toys & Games | 79853 | 3.51% |
Payment Providers Distribution
PayPal accounts for 26.4% of displayed detection occurrences (497,663 occurrences) , followed by Stripe (17.0%) and VISA (14.7%) .
Base: 1,883,127 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
497,663 occurrences
320,565 occurrences
276,542 occurrences
270,154 occurrences
120,092 occurrences
103,619 occurrences
99,722 occurrences
81,701 occurrences
68,455 occurrences
44,614 occurrences
Visual Distribution
497,663 occurrences
320,565 occurrences
276,542 occurrences
270,154 occurrences
120,092 occurrences
103,619 occurrences
99,722 occurrences
81,701 occurrences
68,455 occurrences
44,614 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 497663 | 26.43% |
| Stripe | 320565 | 17.02% |
| VISA | 276542 | 14.69% |
| MasterCard | 270154 | 14.35% |
| American Express | 120092 | 6.38% |
| Klarna | 103619 | 5.50% |
| WooPayments | 99722 | 5.30% |
| Apple Pay | 81701 | 4.34% |
| Google Pay | 68455 | 3.64% |
| Discover | 44614 | 2.37% |
Shipping Carriers Distribution
DHL accounts for 21.1% of displayed detection occurrences (110,076 occurrences) , followed by UPS (17.0%) and FedEx (15.0%) .
Base: 520,909 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
110,076 occurrences
88,547 occurrences
77,892 occurrences
69,259 occurrences
50,295 occurrences
36,241 occurrences
26,638 occurrences
21,969 occurrences
20,971 occurrences
19,021 occurrences
Visual Distribution
110,076 occurrences
88,547 occurrences
77,892 occurrences
69,259 occurrences
50,295 occurrences
36,241 occurrences
26,638 occurrences
21,969 occurrences
20,971 occurrences
19,021 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 110076 | 21.13% |
| UPS | 88547 | 17.00% |
| FedEx | 77892 | 14.95% |
| USPS | 69259 | 13.30% |
| DPD | 50295 | 9.66% |
| GLS | 36241 | 6.96% |
| InPost | 26638 | 5.11% |
| Royal Mail | 21969 | 4.22% |
| Colissimo | 20971 | 4.03% |
| PostNL | 19021 | 3.65% |
Store Launch Timeline
Over the past 12 months, 585,060 new stores were launched in WooCommerce , with the highest activity in 2026-09 (74,509 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
74,509 stores launched
66,147 stores launched
59,949 stores launched
52,280 stores launched
49,618 stores launched
50,260 stores launched
46,397 stores launched
39,385 stores launched
46,904 stores launched
46,100 stores launched
45,654 stores launched
7,857 stores launched
Monthly Trend
12.7% of last 12 months
11.3% of last 12 months
10.2% of last 12 months
8.9% of last 12 months
8.5% of last 12 months
8.6% of last 12 months
7.9% of last 12 months
6.7% of last 12 months
8.0% of last 12 months
7.9% of last 12 months
7.8% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 74509 | 12.74% |
| 2026-08 | 66147 | 11.31% |
| 2026-07 | 59949 | 10.25% |
| 2026-06 | 52280 | 8.94% |
| 2026-05 | 49618 | 8.48% |
| 2026-04 | 50260 | 8.59% |
| 2026-03 | 46397 | 7.93% |
| 2026-02 | 39385 | 6.73% |
| 2026-01 | 46904 | 8.02% |
| 2025-12 | 46100 | 7.88% |
| 2025-11 | 45654 | 7.80% |
| 2025-10 | 7857 | 1.34% |
Active Stores by Launch Year
Currently, 2,269,747 active stores in WooCommerce are tracked in our database , with the most stores launched in 2026 (501,871 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
501,871 active stores
341,227 active stores
217,501 active stores
159,624 active stores
128,509 active stores
137,965 active stores
135,232 active stores
91,754 active stores
94,704 active stores
75,843 active stores
42,125 active stores
35,441 active stores
36,926 active stores
47,829 active stores
28,157 active stores
Distribution by Launch Year
22.1% of tracked active stores
15.0% of tracked active stores
9.6% of tracked active stores
7.0% of tracked active stores
5.7% of tracked active stores
6.1% of tracked active stores
6.0% of tracked active stores
4.0% of tracked active stores
4.2% of tracked active stores
3.3% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.1% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 501871 | 22.11% |
| 2025 | 341227 | 15.03% |
| 2024 | 217501 | 9.58% |
| 2023 | 159624 | 7.03% |
| 2022 | 128509 | 5.66% |
| 2021 | 137965 | 6.08% |
| 2020 | 135232 | 5.96% |
| 2019 | 91754 | 4.04% |
| 2018 | 94704 | 4.17% |
| 2017 | 75843 | 3.34% |
| 2016 | 42125 | 1.86% |
| 2015 | 35441 | 1.56% |
| 2014 | 36926 | 1.63% |
| 2013 | 47829 | 2.11% |
| 2012 | 28157 | 1.24% |
Geographic Distribution
United States stores with 14.8% (335,970 active verified stores) , followed by Iran (5.5%) and India (5.0%) .
Base: 2,271,798 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
335,970 active verified stores
124,374 active verified stores
113,340 active verified stores
108,146 active verified stores
89,127 active verified stores
77,352 active verified stores
76,637 active verified stores
73,288 active verified stores
62,673 active verified stores
57,470 active verified stores
Visual Distribution
335,970 active verified stores
124,374 active verified stores
113,340 active verified stores
108,146 active verified stores
89,127 active verified stores
77,352 active verified stores
76,637 active verified stores
73,288 active verified stores
62,673 active verified stores
57,470 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 335970 | 14.79% |
| Iran | 124374 | 5.47% |
| India | 113340 | 4.99% |
| United Kingdom | 108146 | 4.76% |
| Germany | 89127 | 3.92% |
| Spain | 77352 | 3.40% |
| France | 76637 | 3.37% |
| Italy | 73288 | 3.23% |
| Vietnam | 62673 | 2.76% |
| Netherlands | 57470 | 2.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Clothing & Accessories
WooCommerce - Toys & Games
WooCommerce
WooCommerce - Pets & Pet Supplies
WooCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Home & Garden
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.2m | 100.00% |
| Emails | 3.7m | 60.30% |
| Phones | 3m | 49.10% |
| Ecommerce platform | 6.2m | 100.00% |
| Couriers | 712.8k | 11.50% |
| Payment Providers | 1.9m | 30.29% |
| Categories | 2.7m | 43.83% |
| Social Media | 3.9m | 63.70% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WooCommerce e-commerce landscape:
Analyze 2.3m verified e-commerce stores on WooCommerce - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WooCommerce e-commerce intelligence?
-
We track 2.3m verified WooCommerce e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.4% of displayed detection occurrences (1,009,120 occurrences) , followed by Instagram (28.8%) and YouTube (8.3%) .
Base: 3,317,103 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,009,120 occurrences
954,995 occurrences
275,217 occurrences
218,598 occurrences
196,101 occurrences
184,118 occurrences
182,877 occurrences
156,696 occurrences
134,573 occurrences
4,808 occurrences
Visual Distribution
1,009,120 occurrences
954,995 occurrences
275,217 occurrences
218,598 occurrences
196,101 occurrences
184,118 occurrences
182,877 occurrences
156,696 occurrences
134,573 occurrences
4,808 occurrences