Vietnam E-commerce Market
Explore 124.7k verified e-commerce stores in the Vietnam. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 197.9k with e-commerce signals. 124.7k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 55.9% of stores with physical delivery (67,335 stores) , followed by Custom (29.9%) and Shopify (4.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
67,335 stores
36,021 stores
5,563 stores
3,991 stores
3,603 stores
1,199 stores
986 stores
810 stores
560 stores
459 stores
Visual Distribution
67,335 stores
36,021 stores
5,563 stores
3,991 stores
3,603 stores
1,199 stores
986 stores
810 stores
560 stores
459 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 67335 | 55.87% |
| Custom | 36021 | 29.89% |
| Shopify | 5563 | 4.62% |
| Haravan, Shopify | 3991 | 3.31% |
| Shopify, Haravan | 3603 | 2.99% |
| Botble CMS | 1199 | 0.99% |
| Loveitop | 986 | 0.82% |
| Nhanh.vn | 810 | 0.67% |
| Web4s E-commerce Platform | 560 | 0.46% |
| Wix eCommerce | 459 | 0.38% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 68.3% share of all Vietnam e-commerce stores (128,242) , with Custom at 19.2% and Shopify at 3.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
128,242 stores
36,021 stores
6,239 stores
4,676 stores
4,200 stores
2,842 stores
1,300 stores
922 stores
1,508 stores
1,834 stores
Visual Distribution
128,242 stores
36,021 stores
6,239 stores
4,676 stores
4,200 stores
2,842 stores
1,300 stores
922 stores
1,508 stores
1,834 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 128242 | 68.29% |
| Custom | 36021 | 19.18% |
| Shopify | 6239 | 3.32% |
| Haravan, Shopify | 4676 | 2.49% |
| Shopify, Haravan | 4200 | 2.24% |
| Botble CMS | 2842 | 1.51% |
| Loveitop | 1300 | 0.69% |
| Nhanh.vn | 922 | 0.49% |
| Web4s E-commerce Platform | 1508 | 0.80% |
| Wix eCommerce | 1834 | 0.98% |
Categories Distribution
Food & Beverages stores with 14.8% of all stores (16,782 stores) , followed by Home & Garden (11.8%) and Health & Beauty (11.6%) .
Base: 113,353 AI-verified stores with physical delivery and detected product categories (90.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
16,782 stores
13,427 stores
13,100 stores
12,866 stores
12,245 stores
12,133 stores
8,890 stores
4,918 stores
3,760 stores
3,206 stores
Visual Distribution
16,782 stores
13,427 stores
13,100 stores
12,866 stores
12,245 stores
12,133 stores
8,890 stores
4,918 stores
3,760 stores
3,206 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 16782 | 14.81% |
| Home & Garden | 13427 | 11.85% |
| Health & Beauty | 13100 | 11.56% |
| Clothing & Accessories | 12866 | 11.35% |
| Business & Industrial | 12245 | 10.80% |
| Electronics & Technology | 12133 | 10.70% |
| Tools & Hardware | 8890 | 7.84% |
| Furniture & Home Decor | 4918 | 4.34% |
| Arts & Entertainment | 3760 | 3.32% |
| Vehicles & Parts | 3206 | 2.83% |
Payment Providers Distribution
MasterCard stores with 22.9% among AI-verified physical stores (4,828 stores) , followed by PayPal (21.3%) and Stripe Connect (11.8%) .
Base: 10,504 AI-verified physical stores with detectable payment providers (8.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,828 stores
4,492 stores
2,477 stores
2,135 stores
1,999 stores
1,450 stores
976 stores
643 stores
464 stores
337 stores
Visual Distribution
4,828 stores
4,492 stores
2,477 stores
2,135 stores
1,999 stores
1,450 stores
976 stores
643 stores
464 stores
337 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 4828 | 22.94% |
| PayPal | 4492 | 21.34% |
| Stripe Connect | 2477 | 11.77% |
| JCB | 2135 | 10.14% |
| MTN Mobile Money | 1999 | 9.50% |
| VISA | 1450 | 6.89% |
| VNPay | 976 | 4.64% |
| American Express | 643 | 3.06% |
| Apple Pay | 464 | 2.20% |
| UnionPay | 337 | 1.60% |
Shipping Carriers Distribution
Giaohangnhanh stores with 64.6% among AI-verified physical stores (13,804 stores) , followed by UPS (11.0%) and DHL (5.8%) .
Base: 19,212 AI-verified physical stores with detectable shipping carriers (15.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,804 stores
2,358 stores
1,243 stores
772 stores
682 stores
574 stores
314 stores
298 stores
253 stores
220 stores
Visual Distribution
13,804 stores
2,358 stores
1,243 stores
772 stores
682 stores
574 stores
314 stores
298 stores
253 stores
220 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 13804 | 64.63% |
| UPS | 2358 | 11.04% |
| DHL | 1243 | 5.82% |
| Hermes | 772 | 3.61% |
| FedEx | 682 | 3.19% |
| USPS | 574 | 2.69% |
| ViettelPost | 314 | 1.47% |
| Lalamove | 298 | 1.40% |
| TNT | 253 | 1.18% |
| GLS | 220 | 1.03% |
Store Launch Timeline
Over the past 12 months, 23,975 new stores were launched in Vietnam , with the highest activity in 2026-05 (2,553 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,553 stores launched
2,824 stores launched
2,783 stores launched
835 stores launched
2,471 stores launched
1,815 stores launched
1,784 stores launched
2,014 stores launched
1,931 stores launched
1,916 stores launched
2,274 stores launched
775 stores launched
Monthly Trend
10.6% of last 12 months
11.8% of last 12 months
11.6% of last 12 months
3.5% of last 12 months
10.3% of last 12 months
7.6% of last 12 months
7.4% of last 12 months
8.4% of last 12 months
8.1% of last 12 months
8.0% of last 12 months
9.5% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2553 | 10.65% |
| 2026-04 | 2824 | 11.78% |
| 2026-03 | 2783 | 11.61% |
| 2026-02 | 835 | 3.48% |
| 2026-01 | 2471 | 10.31% |
| 2025-12 | 1815 | 7.57% |
| 2025-11 | 1784 | 7.44% |
| 2025-10 | 2014 | 8.40% |
| 2025-09 | 1931 | 8.05% |
| 2025-08 | 1916 | 7.99% |
| 2025-07 | 2274 | 9.48% |
| 2025-06 | 775 | 3.23% |
Active Stores by Launch Year
Currently, 121,910 active stores in Vietnam are tracked in our database , with the most stores launched in 2026 (11,616 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,616 active stores
20,109 active stores
13,073 active stores
10,334 active stores
8,366 active stores
8,667 active stores
8,315 active stores
7,034 active stores
6,740 active stores
5,511 active stores
3,402 active stores
2,966 active stores
2,885 active stores
3,816 active stores
2,357 active stores
Distribution by Launch Year
9.5% of tracked active stores
16.5% of tracked active stores
10.7% of tracked active stores
8.5% of tracked active stores
6.9% of tracked active stores
7.1% of tracked active stores
6.8% of tracked active stores
5.8% of tracked active stores
5.5% of tracked active stores
4.5% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
2.4% of tracked active stores
3.1% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11616 | 9.53% |
| 2025 | 20109 | 16.49% |
| 2024 | 13073 | 10.72% |
| 2023 | 10334 | 8.48% |
| 2022 | 8366 | 6.86% |
| 2021 | 8667 | 7.11% |
| 2020 | 8315 | 6.82% |
| 2019 | 7034 | 5.77% |
| 2018 | 6740 | 5.53% |
| 2017 | 5511 | 4.52% |
| 2016 | 3402 | 2.79% |
| 2015 | 2966 | 2.43% |
| 2014 | 2885 | 2.37% |
| 2013 | 3816 | 3.13% |
| 2012 | 2357 | 1.93% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Pancake WebCMS - Clothing & Accessories
WooCommerce - Business & Industrial
Shopify - Food & Beverages
Shopify - Food & Beverages
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 124.7k | 100.00% |
| Emails | 84.1k | 67.46% |
| Phones | 31.0k | 24.84% |
| Ecommerce platform | 124.7k | 100.00% |
| Couriers | 19.2k | 15.41% |
| Payment Providers | 10.5k | 8.43% |
| Categories | 115.9k | 92.98% |
| Social Media | 79.1k | 63.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Vietnam e-commerce landscape:
Analyze 124.7k verified e-commerce stores in Vietnam - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Vietnam e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Vietnam e-commerce intelligence?
-
We track 124.7k verified Vietnam e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 41.1% among stores with at least one detectable social profile (74,693 stores) , followed by YouTube (18.4%) and Instagram (11.0%) .
Base: 79,130 stores with any detectable social profile (63.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
74,693 stores
33,394 stores
19,987 stores
16,388 stores
13,128 stores
10,831 stores
8,120 stores
3,680 stores
733 stores
690 stores
Visual Distribution
74,693 stores
33,394 stores
19,987 stores
16,388 stores
13,128 stores
10,831 stores
8,120 stores
3,680 stores
733 stores
690 stores