Vietnam E-commerce Market
Explore 118.5k verified e-commerce stores in the Vietnam. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 202.8k with e-commerce signals. 118.5k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 52.7% of stores with physical delivery (62,495 stores) , followed by Custom (30.4%) and Haravan, Shopify (5.9%) .
Base: 118,526 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
62,495 stores
36,036 stores
6,957 stores
6,231 stores
1,155 stores
979 stores
952 stores
365 stores
340 stores
331 stores
Visual Distribution
62,495 stores
36,036 stores
6,957 stores
6,231 stores
1,155 stores
979 stores
952 stores
365 stores
340 stores
331 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 62495 | 52.73% |
| Custom | 36036 | 30.40% |
| Haravan, Shopify | 6957 | 5.87% |
| Shopify | 6231 | 5.26% |
| Botble CMS | 1155 | 0.97% |
| OpenCart | 979 | 0.83% |
| Loveitop | 952 | 0.80% |
| Wix eCommerce | 365 | 0.31% |
| VirtueMart | 340 | 0.29% |
| Pancake WebCMS | 331 | 0.28% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 62.6% share of detected Vietnam e-commerce signals (126,976) , with Custom at 19.4% and Haravan, Shopify at 5.2% (October 2026) .
Base: 202,795 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
126,976 websites
39,368 websites
10,562 websites
7,676 websites
2,913 websites
1,441 websites
1,277 websites
2,985 websites
759 websites
382 websites
Visual Distribution
126,976 websites
39,368 websites
10,562 websites
7,676 websites
2,913 websites
1,441 websites
1,277 websites
2,985 websites
759 websites
382 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 126976 | 62.61% |
| Custom | 39368 | 19.41% |
| Haravan, Shopify | 10562 | 5.21% |
| Shopify | 7676 | 3.79% |
| Botble CMS | 2913 | 1.44% |
| OpenCart | 1441 | 0.71% |
| Loveitop | 1277 | 0.63% |
| Wix eCommerce | 2985 | 1.47% |
| VirtueMart | 759 | 0.37% |
| Pancake WebCMS | 382 | 0.19% |
Categories Distribution
Food & Beverages stores with 13.0% of all stores (15,423 stores) , followed by Home & Garden (10.9%) and Health & Beauty (10.5%) .
Base: 118,526 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
15,423 stores
12,947 stores
12,424 stores
12,396 stores
12,037 stores
11,437 stores
8,614 stores
4,680 stores
3,590 stores
3,105 stores
Visual Distribution
15,423 stores
12,947 stores
12,424 stores
12,396 stores
12,037 stores
11,437 stores
8,614 stores
4,680 stores
3,590 stores
3,105 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 15423 | 13.01% |
| Home & Garden | 12947 | 10.92% |
| Health & Beauty | 12424 | 10.48% |
| Clothing & Accessories | 12396 | 10.46% |
| Business & Industrial | 12037 | 10.16% |
| Electronics & Technology | 11437 | 9.65% |
| Tools & Hardware | 8614 | 7.27% |
| Furniture & Home Decor | 4680 | 3.95% |
| Arts & Entertainment | 3590 | 3.03% |
| Sporting Goods & Outdoor Gear | 3105 | 2.62% |
Payment Providers Distribution
VISA accounts for 24.2% of displayed detection occurrences (12,746 occurrences) , followed by MasterCard (20.0%) and PayPal (19.2%) .
Base: 52,736 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
12,746 occurrences
10,524 occurrences
10,146 occurrences
3,692 occurrences
3,612 occurrences
3,159 occurrences
3,041 occurrences
2,767 occurrences
1,586 occurrences
1,463 occurrences
Visual Distribution
12,746 occurrences
10,524 occurrences
10,146 occurrences
3,692 occurrences
3,612 occurrences
3,159 occurrences
3,041 occurrences
2,767 occurrences
1,586 occurrences
1,463 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 12746 | 24.17% |
| MasterCard | 10524 | 19.96% |
| PayPal | 10146 | 19.24% |
| VNPay | 3692 | 7.00% |
| Stripe | 3612 | 6.85% |
| ZaloPay | 3159 | 5.99% |
| JCB | 3041 | 5.77% |
| American Express | 2767 | 5.25% |
| Discover | 1586 | 3.01% |
| Apple Pay | 1463 | 2.77% |
Shipping Carriers Distribution
Giaohangnhanh accounts for 38.8% of displayed detection occurrences (11,125 occurrences) , followed by ViettelPost (18.1%) and Giao Hàng Tiết Kiệm (9.9%) .
Base: 28,667 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
11,125 occurrences
5,201 occurrences
2,850 occurrences
1,876 occurrences
1,754 occurrences
1,584 occurrences
1,335 occurrences
1,147 occurrences
975 occurrences
820 occurrences
Visual Distribution
11,125 occurrences
5,201 occurrences
2,850 occurrences
1,876 occurrences
1,754 occurrences
1,584 occurrences
1,335 occurrences
1,147 occurrences
975 occurrences
820 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Giaohangnhanh | 11125 | 38.81% |
| ViettelPost | 5201 | 18.14% |
| Giao Hàng Tiết Kiệm | 2850 | 9.94% |
| Ahamove | 1876 | 6.54% |
| DHL | 1754 | 6.12% |
| Vietnam Post EMS | 1584 | 5.53% |
| UPS | 1335 | 4.66% |
| FedEx | 1147 | 4.00% |
| USPS | 975 | 3.40% |
| J&T Express | 820 | 2.86% |
Store Launch Timeline
Over the past 12 months, 20,258 new stores were launched in Vietnam , with the highest activity in 2026-09 (2,237 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,237 stores launched
2,075 stores launched
2,198 stores launched
2,007 stores launched
2,061 stores launched
1,826 stores launched
2,074 stores launched
817 stores launched
1,503 stores launched
1,568 stores launched
1,575 stores launched
317 stores launched
Monthly Trend
11.0% of last 12 months
10.2% of last 12 months
10.9% of last 12 months
9.9% of last 12 months
10.2% of last 12 months
9.0% of last 12 months
10.2% of last 12 months
4.0% of last 12 months
7.4% of last 12 months
7.7% of last 12 months
7.8% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 2237 | 11.04% |
| 2026-08 | 2075 | 10.24% |
| 2026-07 | 2198 | 10.85% |
| 2026-06 | 2007 | 9.91% |
| 2026-05 | 2061 | 10.17% |
| 2026-04 | 1826 | 9.01% |
| 2026-03 | 2074 | 10.24% |
| 2026-02 | 817 | 4.03% |
| 2026-01 | 1503 | 7.42% |
| 2025-12 | 1568 | 7.74% |
| 2025-11 | 1575 | 7.77% |
| 2025-10 | 317 | 1.56% |
Active Stores by Launch Year
Currently, 115,522 active stores in Vietnam are tracked in our database , with the most stores launched in 2026 (17,430 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17,430 active stores
15,131 active stores
11,572 active stores
9,126 active stores
7,557 active stores
8,145 active stores
7,735 active stores
6,567 active stores
6,329 active stores
5,198 active stores
3,215 active stores
2,765 active stores
2,698 active stores
3,553 active stores
2,219 active stores
Distribution by Launch Year
15.1% of tracked active stores
13.1% of tracked active stores
10.0% of tracked active stores
7.9% of tracked active stores
6.5% of tracked active stores
7.1% of tracked active stores
6.7% of tracked active stores
5.7% of tracked active stores
5.5% of tracked active stores
4.5% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
3.1% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17430 | 15.09% |
| 2025 | 15131 | 13.10% |
| 2024 | 11572 | 10.02% |
| 2023 | 9126 | 7.90% |
| 2022 | 7557 | 6.54% |
| 2021 | 8145 | 7.05% |
| 2020 | 7735 | 6.70% |
| 2019 | 6567 | 5.68% |
| 2018 | 6329 | 5.48% |
| 2017 | 5198 | 4.50% |
| 2016 | 3215 | 2.78% |
| 2015 | 2765 | 2.39% |
| 2014 | 2698 | 2.34% |
| 2013 | 3553 | 3.08% |
| 2012 | 2219 | 1.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
OpenCart - Business & Industrial
WooCommerce - Food & Beverages
WooCommerce - Home & Garden
WooCommerce - Furniture & Home Decor
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 118.5k | 100.00% |
| Emails | 95.6k | 80.63% |
| Phones | 52.4k | 44.22% |
| Ecommerce platform | 118.5k | 100.00% |
| Couriers | 18.4k | 15.50% |
| Payment Providers | 21.5k | 18.13% |
| Categories | 110.4k | 93.18% |
| Social Media | 75.2k | 63.43% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Vietnam e-commerce landscape:
Analyze 118.5k verified e-commerce stores in Vietnam - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Vietnam e-commerce intelligence?
-
We track 118.5k verified Vietnam e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.7% of displayed detection occurrences (71,287 occurrences) , followed by YouTube (18.4%) and Instagram (11.1%) .
Base: 175,162 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
71,287 occurrences
32,157 occurrences
19,427 occurrences
17,195 occurrences
12,214 occurrences
10,317 occurrences
7,688 occurrences
3,630 occurrences
648 occurrences
599 occurrences
Visual Distribution
71,287 occurrences
32,157 occurrences
19,427 occurrences
17,195 occurrences
12,214 occurrences
10,317 occurrences
7,688 occurrences
3,630 occurrences
648 occurrences
599 occurrences