Vietnam E-commerce Database
Explore 164.8k e-commerce stores in the Vietnam. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 50.2% of stores with physical delivery (82,341 stores) , followed by Custom (44.0%) and Shopify (4.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
82,341 stores
72,050 stores
6,477 stores
981 stores
613 stores
422 stores
337 stores
273 stores
239 stores
137 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 82341 | 50.25% |
| Custom | 72050 | 43.97% |
| Shopify | 6477 | 3.95% |
| Haravan | 981 | 0.60% |
| Wix eCommerce | 613 | 0.37% |
| Zozo | 422 | 0.26% |
| OpenCart | 337 | 0.21% |
| Botble CMS | 273 | 0.17% |
| Magento | 239 | 0.15% |
| PrestaShop | 137 | 0.08% |
All Stores Distribution
WooCommerce holds 62.8% share of all Vietnam e-commerce stores (147,125) , with Custom at 30.8% and Shopify at 3.5% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
147,125 stores
72,050 stores
8,278 stores
1,666 stores
2,108 stores
643 stores
766 stores
908 stores
375 stores
185 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 147125 | 62.85% |
| Custom | 72050 | 30.78% |
| Shopify | 8278 | 3.54% |
| Haravan | 1666 | 0.71% |
| Wix eCommerce | 2108 | 0.90% |
| Zozo | 643 | 0.27% |
| OpenCart | 766 | 0.33% |
| Botble CMS | 908 | 0.39% |
| Magento | 375 | 0.16% |
| PrestaShop | 185 | 0.08% |
Categories Distribution
Food & Beverages leads with 15.1% of all stores (21,539 stores) , followed by Health & Beauty (14.9%) and Electronics & Technology (14.4%) .
Top 10 Categories
21,539 stores
21,276 stores
20,616 stores
14,531 stores
12,300 stores
11,119 stores
10,930 stores
7,450 stores
6,689 stores
4,336 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 21539 | 15.06% |
| Health & Beauty | 21276 | 14.87% |
| Electronics & Technology | 20616 | 14.41% |
| Clothing & Accessories | 14531 | 10.16% |
| Home & Garden | 12300 | 8.60% |
| Furniture & Home Decor | 11119 | 7.77% |
| Business & Industrial | 10930 | 7.64% |
| Vehicles & Parts | 7450 | 5.21% |
| Tools & Hardware | 6689 | 4.68% |
| Gifts & Special Occasions | 4336 | 3.03% |
| Jewelry & Watches | 3293 | 2.30% |
| Sporting Goods & Outdoor Gear | 2984 | 2.09% |
| Office Supplies | 2104 | 1.47% |
| Baby & Toddler | 1981 | 1.38% |
| Pets & Pet Supplies | 1919 | 1.34% |
Payment Providers Distribution
MasterCard leads with 23.2% among AI-verified physical stores (4,810 stores) , followed by PayPal (21.8%) and MTN Mobile Money (11.9%) .
Base: 11,125 AI-verified physical stores with detectable payment providers (6.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,810 stores
4,528 stores
2,469 stores
1,949 stores
1,597 stores
1,466 stores
1,041 stores
798 stores
455 stores
368 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 4810 | 23.18% |
| PayPal | 4528 | 21.82% |
| MTN Mobile Money | 2469 | 11.90% |
| JCB | 1949 | 9.39% |
| Stripe Connect | 1597 | 7.70% |
| VISA | 1466 | 7.06% |
| American Express | 1041 | 5.02% |
| VNPay | 798 | 3.85% |
| BitCoin | 455 | 2.19% |
| Bolt | 368 | 1.77% |
| Apple Pay | 338 | 1.63% |
| UnionPay | 296 | 1.43% |
| ShopeePay | 233 | 1.12% |
| Paddle | 204 | 0.98% |
| Flattr | 199 | 0.96% |
Shipping Carriers Distribution
Giaohangnhanh leads with 60.9% among AI-verified physical stores (13,817 stores) , followed by UPS (11.7%) and DHL (6.1%) .
Base: 20,400 AI-verified physical stores with detectable shipping carriers (12.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,817 stores
2,651 stores
1,378 stores
861 stores
774 stores
749 stores
513 stores
344 stores
334 stores
295 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 13817 | 60.88% |
| UPS | 2651 | 11.68% |
| DHL | 1378 | 6.07% |
| Hermes | 861 | 3.79% |
| USPS | 774 | 3.41% |
| FedEx | 749 | 3.30% |
| TCS | 513 | 2.26% |
| TNT | 344 | 1.52% |
| GLS | 334 | 1.47% |
| ViettelPost | 295 | 1.30% |
| Yamato Japan | 242 | 1.07% |
| Lalamove | 222 | 0.98% |
| JX | 181 | 0.80% |
| Speedy | 176 | 0.78% |
| Shopee Express | 159 | 0.70% |
Store Launch Timeline
Over the past 12 months, 39,838 new stores were launched in Vietnam , with the highest activity in 2025-10 (3,523 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,523 stores launched
3,611 stores launched
3,424 stores launched
3,864 stores launched
3,102 stores launched
4,296 stores launched
5,317 stores launched
3,846 stores launched
2,397 stores launched
1,949 stores launched
3,081 stores launched
1,428 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 3523 | 8.84% |
| 2025-09 | 3611 | 9.06% |
| 2025-08 | 3424 | 8.59% |
| 2025-07 | 3864 | 9.70% |
| 2025-06 | 3102 | 7.79% |
| 2025-05 | 4296 | 10.78% |
| 2025-04 | 5317 | 13.35% |
| 2025-03 | 3846 | 9.65% |
| 2025-02 | 2397 | 6.02% |
| 2025-01 | 1949 | 4.89% |
| 2024-12 | 3081 | 7.73% |
| 2024-11 | 1428 | 3.58% |
Active Stores by Launch Year
Currently, 160,885 active stores in Vietnam are tracked in our database , with the most stores launched in 2025 (35,444 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35,444 active stores
21,703 active stores
14,902 active stores
11,393 active stores
11,672 active stores
10,408 active stores
8,606 active stores
8,321 active stores
7,041 active stores
4,880 active stores
4,277 active stores
4,006 active stores
5,544 active stores
3,288 active stores
2,457 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 35444 | 22.03% |
| 2024 | 21703 | 13.49% |
| 2023 | 14902 | 9.26% |
| 2022 | 11393 | 7.08% |
| 2021 | 11672 | 7.25% |
| 2020 | 10408 | 6.47% |
| 2019 | 8606 | 5.35% |
| 2018 | 8321 | 5.17% |
| 2017 | 7041 | 4.38% |
| 2016 | 4880 | 3.03% |
| 2015 | 4277 | 2.66% |
| 2014 | 4006 | 2.49% |
| 2013 | 5544 | 3.45% |
| 2012 | 3288 | 2.04% |
| 2011 | 2457 | 1.53% |
| 2010 | 2309 | 1.44% |
| 2009 | 1868 | 1.16% |
| 2008 | 896 | 0.56% |
| 2007 | 756 | 0.47% |
| 2006 | 328 | 0.20% |
| 2005 | 169 | 0.11% |
| 2004 | 217 | 0.13% |
| 2003 | 165 | 0.10% |
| 2002 | 94 | 0.06% |
| 2001 | 81 | 0.05% |
| 2000 | 33 | 0.02% |
| 1999 | 15 | 0.01% |
| 1998 | 4 | 0.00% |
| 1997 | 5 | 0.00% |
| 1996 | 3 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Vietnam's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Food & Beverages
Custom
WooCommerce — Sporting Goods & Outdoor Gear
Shopify — Clothing & Accessories
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 164.8k | 100.00% |
| Emails | 109.9k | 66.65% |
| Phones | 30.4k | 18.43% |
| Ecommerce platform | 164.8k | 100.00% |
| Couriers | 20.4k | 12.38% |
| Payment Providers | 11.1k | 6.75% |
| Categories | 147.2k | 89.31% |
| Social Media | 93.8k | 56.92% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Vietnam E-commerce Database to:
Gain actionable insights into 164.8k physical stores in Vietnam.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Vietnam online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Vietnam E-commerce Database?
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Our database covers over 164.8k Vietnam physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 43.5% among stores with at least one detectable social profile (87,380 stores) , followed by YouTube (18.6%) and Instagram (10.4%) .
Base: 93,815 stores with any detectable social profile (56.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
87,380 stores
37,275 stores
20,812 stores
16,751 stores
14,413 stores
9,954 stores
8,061 stores
4,320 stores
1,373 stores
318 stores
Visual Distribution