Vietnam E-commerce Database
Explore 126.2k verified e-commerce stores in the Vietnam. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 215.9k with e-commerce signals. 126.2k verified as active stores.
· · Next full refresh: March 2026
E-commerce Platforms Distribution
WooCommerce leads with 63.5% of stores with physical delivery (79,466 stores) , followed by Custom (21.4%) and Shopify (12.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
79,466 stores
26,770 stores
15,566 stores
652 stores
560 stores
511 stores
488 stores
420 stores
368 stores
289 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 79466 | 63.53% |
| Custom | 26770 | 21.40% |
| Shopify | 15566 | 12.44% |
| Botble CMS | 652 | 0.52% |
| Wix eCommerce | 560 | 0.45% |
| Shopify, Haravan | 511 | 0.41% |
| Haravan, Shopify | 488 | 0.39% |
| Zozo | 420 | 0.34% |
| OpenCart | 368 | 0.29% |
| Magento | 289 | 0.23% |
All Stores Distribution
WooCommerce holds 74.9% share of all Vietnam e-commerce stores (158,065) , with Custom at 12.7% and Shopify at 8.3% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
158,065 stores
26,770 stores
17,560 stores
3,135 stores
2,143 stores
749 stores
748 stores
639 stores
789 stores
473 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 158065 | 74.89% |
| Custom | 26770 | 12.68% |
| Shopify | 17560 | 8.32% |
| Botble CMS | 3135 | 1.49% |
| Wix eCommerce | 2143 | 1.02% |
| Shopify, Haravan | 749 | 0.35% |
| Haravan, Shopify | 748 | 0.35% |
| Zozo | 639 | 0.30% |
| OpenCart | 789 | 0.37% |
| Magento | 473 | 0.22% |
Categories Distribution
Health & Beauty leads with 16.1% of all stores (17,773 stores) , followed by Food & Beverages (15.1%) and Electronics & Technology (14.3%) .
Base: 110,293 AI-verified stores with physical delivery and detected product categories (87.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
17,773 stores
16,686 stores
15,767 stores
13,421 stores
9,293 stores
8,250 stores
8,060 stores
4,083 stores
3,842 stores
3,302 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 17773 | 16.11% |
| Food & Beverages | 16686 | 15.13% |
| Electronics & Technology | 15767 | 14.30% |
| Clothing & Accessories | 13421 | 12.17% |
| Home & Garden | 9293 | 8.43% |
| Furniture & Home Decor | 8250 | 7.48% |
| Business & Industrial | 8060 | 7.31% |
| Tools & Hardware | 4083 | 3.70% |
| Gifts & Special Occasions | 3842 | 3.48% |
| Vehicles & Parts | 3302 | 2.99% |
| Jewelry & Watches | 2936 | 2.66% |
| Sporting Goods & Outdoor Gear | 2279 | 2.07% |
| Office Supplies | 1747 | 1.58% |
| Baby & Toddler | 1571 | 1.42% |
| Pets & Pet Supplies | 1283 | 1.16% |
Payment Providers Distribution
MasterCard leads with 23.0% among AI-verified physical stores (4,508 stores) , followed by PayPal (21.8%) and Stripe Connect (9.7%) .
Base: 10,238 AI-verified physical stores with detectable payment providers (8.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,508 stores
4,275 stores
1,894 stores
1,876 stores
1,788 stores
1,350 stores
1,089 stores
754 stores
586 stores
323 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 4508 | 23.03% |
| PayPal | 4275 | 21.84% |
| Stripe Connect | 1894 | 9.68% |
| MTN Mobile Money | 1876 | 9.58% |
| JCB | 1788 | 9.13% |
| VISA | 1350 | 6.90% |
| American Express | 1089 | 5.56% |
| VNPay | 754 | 3.85% |
| BitCoin | 586 | 2.99% |
| Apple Pay | 323 | 1.65% |
| Bolt | 281 | 1.44% |
| UnionPay | 266 | 1.36% |
| ShopeePay | 235 | 1.20% |
| Svea | 187 | 0.96% |
| Paddle | 164 | 0.84% |
Shipping Carriers Distribution
Giaohangnhanh leads with 62.7% among AI-verified physical stores (13,653 stores) , followed by UPS (11.0%) and DHL (6.6%) .
Base: 19,457 AI-verified physical stores with detectable shipping carriers (15.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,653 stores
2,385 stores
1,434 stores
870 stores
852 stores
771 stores
272 stores
264 stores
221 stores
206 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 13653 | 62.72% |
| UPS | 2385 | 10.96% |
| DHL | 1434 | 6.59% |
| Hermes | 870 | 4.00% |
| USPS | 852 | 3.91% |
| FedEx | 771 | 3.54% |
| TNT | 272 | 1.25% |
| ViettelPost | 264 | 1.21% |
| Lalamove | 221 | 1.02% |
| GLS | 206 | 0.95% |
| TCS | 179 | 0.82% |
| Yamato Japan | 174 | 0.80% |
| Speedy | 173 | 0.79% |
| Shopee Express | 172 | 0.79% |
| Ninja Van | 142 | 0.65% |
Store Launch Timeline
Over the past 12 months, 30,628 new stores were launched in Vietnam , with the highest activity in 2026-01 (2,997 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,997 stores launched
1,981 stores launched
2,068 stores launched
2,269 stores launched
2,430 stores launched
2,389 stores launched
2,894 stores launched
2,080 stores launched
3,137 stores launched
3,651 stores launched
3,059 stores launched
1,673 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 2997 | 9.79% |
| 2025-12 | 1981 | 6.47% |
| 2025-11 | 2068 | 6.75% |
| 2025-10 | 2269 | 7.41% |
| 2025-09 | 2430 | 7.93% |
| 2025-08 | 2389 | 7.80% |
| 2025-07 | 2894 | 9.45% |
| 2025-06 | 2080 | 6.79% |
| 2025-05 | 3137 | 10.24% |
| 2025-04 | 3651 | 11.92% |
| 2025-03 | 3059 | 9.99% |
| 2025-02 | 1673 | 5.46% |
Active Stores by Launch Year
Currently, 123,199 active stores in Vietnam are tracked in our database , with the most stores launched in 2026 (3,065 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,065 active stores
29,339 active stores
15,025 active stores
10,869 active stores
8,649 active stores
8,811 active stores
8,146 active stores
6,701 active stores
6,407 active stores
5,208 active stores
3,212 active stores
2,886 active stores
2,620 active stores
3,627 active stores
2,174 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3065 | 2.49% |
| 2025 | 29339 | 23.81% |
| 2024 | 15025 | 12.20% |
| 2023 | 10869 | 8.82% |
| 2022 | 8649 | 7.02% |
| 2021 | 8811 | 7.15% |
| 2020 | 8146 | 6.61% |
| 2019 | 6701 | 5.44% |
| 2018 | 6407 | 5.20% |
| 2017 | 5208 | 4.23% |
| 2016 | 3212 | 2.61% |
| 2015 | 2886 | 2.34% |
| 2014 | 2620 | 2.13% |
| 2013 | 3627 | 2.94% |
| 2012 | 2174 | 1.76% |
| 2011 | 1649 | 1.34% |
| 2010 | 1566 | 1.27% |
| 2009 | 1290 | 1.05% |
| 2008 | 628 | 0.51% |
| 2007 | 533 | 0.43% |
| 2006 | 245 | 0.20% |
| 2005 | 122 | 0.10% |
| 2004 | 146 | 0.12% |
| 2003 | 117 | 0.09% |
| 2002 | 68 | 0.06% |
| 2001 | 54 | 0.04% |
| 2000 | 18 | 0.01% |
| 1999 | 12 | 0.01% |
| 1998 | 5 | 0.00% |
| 1997 | 4 | 0.00% |
| 1996 | 3 | 0.00% |
Featured Stores
Newest entrants in Vietnam's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify
WooCommerce - Home & Garden
Custom - Electronics & Technology
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 126.2k | 100.00% |
| Emails | 84.8k | 67.18% |
| Phones | 24.1k | 19.07% |
| Ecommerce platform | 126.2k | 100.00% |
| Couriers | 19.5k | 15.42% |
| Payment Providers | 10.2k | 8.11% |
| Categories | 113.2k | 89.73% |
| Social Media | 76.3k | 60.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
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Get instant access to our database
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- Direct download or API integration
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Maximize Your ROI
Use our detailed Vietnam E-commerce Database to:
Gain actionable insights into 126.2k verified e-commerce stores in Vietnam.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Vietnam online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Explore Other Markets
Frequently Asked Questions
- What data is included in the Vietnam E-commerce Database?
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Our database covers over 126.2k verified Vietnam e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 41.2% among stores with at least one detectable social profile (72,084 stores) , followed by YouTube (17.4%) and Instagram (11.6%) .
Base: 76,279 stores with any detectable social profile (60.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
72,084 stores
30,391 stores
20,377 stores
15,129 stores
13,096 stores
11,138 stores
8,192 stores
3,372 stores
689 stores
676 stores
Visual Distribution