Vietnam E-commerce Database
Explore 177.6k e-commerce stores in the Vietnam. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 52.5% of stores with physical delivery (92,685 stores) , followed by Custom (37.2%) and Shopify (8.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
92,685 stores
65,548 stores
14,228 stores
1,189 stores
676 stores
487 stores
464 stores
437 stores
381 stores
294 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 92685 | 52.55% |
| Custom | 65548 | 37.16% |
| Shopify | 14228 | 8.07% |
| Botble CMS | 1189 | 0.67% |
| Wix eCommerce | 676 | 0.38% |
| Haravan, Shopify | 487 | 0.28% |
| Shopify, Haravan | 464 | 0.26% |
| Zozo | 437 | 0.25% |
| OpenCart | 381 | 0.22% |
| Magento | 294 | 0.17% |
All Stores Distribution
WooCommerce holds 63.3% share of all Vietnam e-commerce stores (157,575) , with Custom at 26.3% and Shopify at 7.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
157,575 stores
65,548 stores
17,438 stores
3,014 stores
2,149 stores
619 stores
606 stores
641 stores
795 stores
467 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 157575 | 63.32% |
| Custom | 65548 | 26.34% |
| Shopify | 17438 | 7.01% |
| Botble CMS | 3014 | 1.21% |
| Wix eCommerce | 2149 | 0.86% |
| Haravan, Shopify | 619 | 0.25% |
| Shopify, Haravan | 606 | 0.24% |
| Zozo | 641 | 0.26% |
| OpenCart | 795 | 0.32% |
| Magento | 467 | 0.19% |
Categories Distribution
Health & Beauty leads with 15.2% of all stores (23,329 stores) , followed by Food & Beverages (15.0%) and Electronics & Technology (14.5%) .
Top 10 Categories
23,329 stores
23,081 stores
22,379 stores
15,620 stores
13,172 stores
11,913 stores
11,906 stores
7,910 stores
7,100 stores
4,686 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 23329 | 15.16% |
| Food & Beverages | 23081 | 15.00% |
| Electronics & Technology | 22379 | 14.54% |
| Clothing & Accessories | 15620 | 10.15% |
| Home & Garden | 13172 | 8.56% |
| Business & Industrial | 11913 | 7.74% |
| Furniture & Home Decor | 11906 | 7.74% |
| Vehicles & Parts | 7910 | 5.14% |
| Tools & Hardware | 7100 | 4.61% |
| Gifts & Special Occasions | 4686 | 3.04% |
| Jewelry & Watches | 3509 | 2.28% |
| Sporting Goods & Outdoor Gear | 3197 | 2.08% |
| Baby & Toddler | 2068 | 1.34% |
| Office Supplies | 2026 | 1.32% |
| Pets & Pet Supplies | 2000 | 1.30% |
Payment Providers Distribution
MasterCard leads with 23.1% among AI-verified physical stores (5,188 stores) , followed by PayPal (21.5%) and MTN Mobile Money (11.3%) .
Base: 12,033 AI-verified physical stores with detectable payment providers (6.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,188 stores
4,838 stores
2,534 stores
2,174 stores
1,891 stores
1,551 stores
1,117 stores
884 stores
502 stores
378 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 5188 | 23.08% |
| PayPal | 4838 | 21.52% |
| MTN Mobile Money | 2534 | 11.27% |
| JCB | 2174 | 9.67% |
| Stripe Connect | 1891 | 8.41% |
| VISA | 1551 | 6.90% |
| American Express | 1117 | 4.97% |
| VNPay | 884 | 3.93% |
| BitCoin | 502 | 2.23% |
| Bolt | 378 | 1.68% |
| Apple Pay | 374 | 1.66% |
| UnionPay | 325 | 1.45% |
| ShopeePay | 286 | 1.27% |
| Paddle | 223 | 0.99% |
| Flattr | 212 | 0.94% |
Shipping Carriers Distribution
Giaohangnhanh leads with 61.1% among AI-verified physical stores (15,079 stores) , followed by UPS (11.7%) and DHL (6.2%) .
Base: 22,183 AI-verified physical stores with detectable shipping carriers (12.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15,079 stores
2,879 stores
1,518 stores
945 stores
824 stores
799 stores
531 stores
362 stores
349 stores
315 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 15079 | 61.10% |
| UPS | 2879 | 11.66% |
| DHL | 1518 | 6.15% |
| Hermes | 945 | 3.83% |
| USPS | 824 | 3.34% |
| FedEx | 799 | 3.24% |
| TCS | 531 | 2.15% |
| TNT | 362 | 1.47% |
| GLS | 349 | 1.41% |
| ViettelPost | 315 | 1.28% |
| Lalamove | 253 | 1.03% |
| Yamato Japan | 250 | 1.01% |
| Speedy | 200 | 0.81% |
| JX | 199 | 0.81% |
| Shopee Express | 178 | 0.72% |
Store Launch Timeline
Over the past 12 months, 41,213 new stores were launched in Vietnam , with the highest activity in 2025-11 (3,391 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,391 stores launched
3,341 stores launched
3,492 stores launched
3,305 stores launched
3,897 stores launched
3,073 stores launched
4,165 stores launched
5,450 stores launched
4,251 stores launched
2,851 stores launched
2,280 stores launched
1,717 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 3391 | 8.23% |
| 2025-10 | 3341 | 8.11% |
| 2025-09 | 3492 | 8.47% |
| 2025-08 | 3305 | 8.02% |
| 2025-07 | 3897 | 9.46% |
| 2025-06 | 3073 | 7.46% |
| 2025-05 | 4165 | 10.11% |
| 2025-04 | 5450 | 13.22% |
| 2025-03 | 4251 | 10.31% |
| 2025-02 | 2851 | 6.92% |
| 2025-01 | 2280 | 5.53% |
| 2024-12 | 1717 | 4.17% |
Active Stores by Launch Year
Currently, 173,737 active stores in Vietnam are tracked in our database , with the most stores launched in 2025 (39,550 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
39,550 active stores
22,362 active stores
15,810 active stores
12,615 active stores
12,774 active stores
11,462 active stores
9,613 active stores
9,362 active stores
7,900 active stores
5,073 active stores
4,431 active stores
4,146 active stores
5,666 active stores
3,361 active stores
2,505 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 39550 | 22.76% |
| 2024 | 22362 | 12.87% |
| 2023 | 15810 | 9.10% |
| 2022 | 12615 | 7.26% |
| 2021 | 12774 | 7.35% |
| 2020 | 11462 | 6.60% |
| 2019 | 9613 | 5.53% |
| 2018 | 9362 | 5.39% |
| 2017 | 7900 | 4.55% |
| 2016 | 5073 | 2.92% |
| 2015 | 4431 | 2.55% |
| 2014 | 4146 | 2.39% |
| 2013 | 5666 | 3.26% |
| 2012 | 3361 | 1.93% |
| 2011 | 2505 | 1.44% |
| 2010 | 2340 | 1.35% |
| 2009 | 1894 | 1.09% |
| 2008 | 923 | 0.53% |
| 2007 | 793 | 0.46% |
| 2006 | 334 | 0.19% |
| 2005 | 180 | 0.10% |
| 2004 | 227 | 0.13% |
| 2003 | 165 | 0.09% |
| 2002 | 94 | 0.05% |
| 2001 | 88 | 0.05% |
| 2000 | 33 | 0.02% |
| 1999 | 17 | 0.01% |
| 1998 | 8 | 0.00% |
| 1997 | 7 | 0.00% |
| 1996 | 4 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Vietnam's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Health & Beauty
WooCommerce — Health & Beauty
Custom
Custom — Food & Beverages
WooCommerce — Business & Industrial
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 177.6k | 100.00% |
| Emails | 117.9k | 66.34% |
| Phones | 33.2k | 18.71% |
| Ecommerce platform | 177.6k | 100.00% |
| Couriers | 22.2k | 12.49% |
| Payment Providers | 12.0k | 6.77% |
| Categories | 158.3k | 89.10% |
| Social Media | 105.1k | 59.14% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Vietnam E-commerce Database to:
Gain actionable insights into 177.6k physical stores in Vietnam.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Vietnam online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Vietnam E-commerce Database?
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Our database covers over 177.6k Vietnam physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 42.2% among stores with at least one detectable social profile (98,862 stores) , followed by YouTube (18.2%) and Instagram (10.5%) .
Base: 105,061 stores with any detectable social profile (59.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
98,862 stores
42,707 stores
24,542 stores
18,820 stores
18,292 stores
13,626 stores
11,225 stores
4,056 stores
1,256 stores
914 stores
Visual Distribution