Vietnam E-commerce Database
Explore 113.6k verified e-commerce stores in the Vietnam. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 192.5k with e-commerce signals. 113.6k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 62.6% of stores with physical delivery (70,501 stores) , followed by Custom (22.8%) and Shopify (11.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
70,501 stores
25,686 stores
13,252 stores
670 stores
524 stores
455 stores
422 stores
421 stores
361 stores
270 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 70501 | 62.63% |
| Custom | 25686 | 22.82% |
| Shopify | 13252 | 11.77% |
| Botble CMS | 670 | 0.60% |
| Wix eCommerce | 524 | 0.47% |
| Haravan, Shopify | 455 | 0.40% |
| Zozo | 422 | 0.37% |
| Shopify, Haravan | 421 | 0.37% |
| OpenCart | 361 | 0.32% |
| Magento | 270 | 0.24% |
All Stores Distribution
WooCommerce holds 74.3% share of all Vietnam e-commerce stores (140,070) , with Custom at 13.6% and Shopify at 7.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
140,070 stores
25,686 stores
14,813 stores
2,947 stores
2,130 stores
561 stores
654 stores
515 stores
735 stores
422 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 140070 | 74.29% |
| Custom | 25686 | 13.62% |
| Shopify | 14813 | 7.86% |
| Botble CMS | 2947 | 1.56% |
| Wix eCommerce | 2130 | 1.13% |
| Haravan, Shopify | 561 | 0.30% |
| Zozo | 654 | 0.35% |
| Shopify, Haravan | 515 | 0.27% |
| OpenCart | 735 | 0.39% |
| Magento | 422 | 0.22% |
Categories Distribution
Health & Beauty leads with 15.7% of all stores (15,709 stores) , followed by Food & Beverages (15.3%) and Electronics & Technology (14.4%) .
Base: 99,900 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
15,709 stores
15,315 stores
14,401 stores
12,219 stores
8,565 stores
7,637 stores
7,528 stores
3,791 stores
3,456 stores
2,951 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 15709 | 15.72% |
| Food & Beverages | 15315 | 15.33% |
| Electronics & Technology | 14401 | 14.42% |
| Clothing & Accessories | 12219 | 12.23% |
| Home & Garden | 8565 | 8.57% |
| Furniture & Home Decor | 7637 | 7.64% |
| Business & Industrial | 7528 | 7.54% |
| Tools & Hardware | 3791 | 3.79% |
| Gifts & Special Occasions | 3456 | 3.46% |
| Vehicles & Parts | 2951 | 2.95% |
| Jewelry & Watches | 2546 | 2.55% |
| Sporting Goods & Outdoor Gear | 2095 | 2.10% |
| Baby & Toddler | 1398 | 1.40% |
| Office Supplies | 1152 | 1.15% |
| Arts & Entertainment | 1137 | 1.14% |
Payment Providers Distribution
MasterCard leads with 23.4% among AI-verified physical stores (4,614 stores) , followed by PayPal (23.3%) and Stripe Connect (10.8%) .
Base: 9,653 AI-verified physical stores with detectable payment providers (8.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,614 stores
4,585 stores
2,120 stores
1,863 stores
1,706 stores
1,233 stores
1,047 stores
719 stores
375 stores
330 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 4614 | 23.41% |
| PayPal | 4585 | 23.26% |
| Stripe Connect | 2120 | 10.76% |
| MTN Mobile Money | 1863 | 9.45% |
| JCB | 1706 | 8.66% |
| VISA | 1233 | 6.26% |
| American Express | 1047 | 5.31% |
| VNPay | 719 | 3.65% |
| Apple Pay | 375 | 1.90% |
| BitCoin | 330 | 1.67% |
| Bolt | 282 | 1.43% |
| UnionPay | 272 | 1.38% |
| ShopeePay | 204 | 1.04% |
| Google Pay | 181 | 0.92% |
| Svea | 179 | 0.91% |
Shipping Carriers Distribution
Giaohangnhanh leads with 59.7% among AI-verified physical stores (11,772 stores) , followed by UPS (11.7%) and DHL (7.1%) .
Base: 17,339 AI-verified physical stores with detectable shipping carriers (15.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
11,772 stores
2,316 stores
1,394 stores
891 stores
828 stores
826 stores
278 stores
226 stores
210 stores
202 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 11772 | 59.71% |
| UPS | 2316 | 11.75% |
| DHL | 1394 | 7.07% |
| Hermes | 891 | 4.52% |
| USPS | 828 | 4.20% |
| FedEx | 826 | 4.19% |
| TNT | 278 | 1.41% |
| ViettelPost | 226 | 1.15% |
| Lalamove | 210 | 1.07% |
| GLS | 202 | 1.02% |
| TCS | 165 | 0.84% |
| Yamato Japan | 163 | 0.83% |
| Shopee Express | 162 | 0.82% |
| Speedy | 157 | 0.80% |
| Ninja Van | 125 | 0.63% |
Store Launch Timeline
Over the past 12 months, 25,401 new stores were launched in Vietnam , with the highest activity in 2026-02 (1,130 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,130 stores launched
2,856 stores launched
2,022 stores launched
1,975 stores launched
2,083 stores launched
2,014 stores launched
1,772 stores launched
2,222 stores launched
1,584 stores launched
2,695 stores launched
3,138 stores launched
1,910 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1130 | 4.45% |
| 2026-01 | 2856 | 11.24% |
| 2025-12 | 2022 | 7.96% |
| 2025-11 | 1975 | 7.78% |
| 2025-10 | 2083 | 8.20% |
| 2025-09 | 2014 | 7.93% |
| 2025-08 | 1772 | 6.98% |
| 2025-07 | 2222 | 8.75% |
| 2025-06 | 1584 | 6.24% |
| 2025-05 | 2695 | 10.61% |
| 2025-04 | 3138 | 12.35% |
| 2025-03 | 1910 | 7.52% |
Active Stores by Launch Year
Currently, 110,576 active stores in Vietnam are tracked in our database , with the most stores launched in 2026 (4,003 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,003 active stores
23,625 active stores
12,938 active stores
9,831 active stores
7,917 active stores
8,250 active stores
7,712 active stores
6,344 active stores
5,988 active stores
4,832 active stores
2,924 active stores
2,554 active stores
2,404 active stores
3,342 active stores
2,029 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4003 | 3.62% |
| 2025 | 23625 | 21.37% |
| 2024 | 12938 | 11.70% |
| 2023 | 9831 | 8.89% |
| 2022 | 7917 | 7.16% |
| 2021 | 8250 | 7.46% |
| 2020 | 7712 | 6.97% |
| 2019 | 6344 | 5.74% |
| 2018 | 5988 | 5.42% |
| 2017 | 4832 | 4.37% |
| 2016 | 2924 | 2.64% |
| 2015 | 2554 | 2.31% |
| 2014 | 2404 | 2.17% |
| 2013 | 3342 | 3.02% |
| 2012 | 2029 | 1.83% |
| 2011 | 1505 | 1.36% |
| 2010 | 1419 | 1.28% |
| 2009 | 1174 | 1.06% |
| 2008 | 569 | 0.51% |
| 2007 | 495 | 0.45% |
| 2006 | 222 | 0.20% |
| 2005 | 119 | 0.11% |
| 2004 | 125 | 0.11% |
| 2003 | 106 | 0.10% |
| 2002 | 59 | 0.05% |
| 2001 | 51 | 0.05% |
| 2000 | 18 | 0.02% |
| 1999 | 10 | 0.01% |
| 1998 | 5 | 0.00% |
| 1997 | 2 | 0.00% |
| 1996 | 4 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
WooCommerce - Home & Garden
WooCommerce - Office Supplies
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 113.6k | 100.00% |
| Emails | 75.9k | 66.82% |
| Phones | 22.4k | 19.73% |
| Ecommerce platform | 113.6k | 100.00% |
| Couriers | 17.3k | 15.27% |
| Payment Providers | 9.7k | 8.50% |
| Categories | 102.5k | 90.23% |
| Social Media | 70.4k | 61.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Vietnam e-commerce landscape:
Analyze 113.6k verified e-commerce stores in Vietnam - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Vietnam e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Vietnam e-commerce intelligence?
-
We track 113.6k verified Vietnam e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 41.0% among stores with at least one detectable social profile (66,501 stores) , followed by YouTube (17.4%) and Instagram (11.5%) .
Base: 70,354 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
66,501 stores
28,255 stores
18,675 stores
13,990 stores
12,154 stores
10,430 stores
7,777 stores
3,289 stores
672 stores
622 stores
Visual Distribution