Vietnam E-commerce Database
Explore 143.4k e-commerce stores in the Vietnam. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 69.8% of stores with physical delivery (99,134 stores) , followed by Custom (16.0%) and Shopify (11.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
99,134 stores
22,683 stores
16,180 stores
1,073 stores
752 stores
520 stores
511 stores
477 stores
435 stores
345 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 99134 | 69.76% |
| Custom | 22683 | 15.96% |
| Shopify | 16180 | 11.39% |
| Botble CMS | 1073 | 0.76% |
| Wix eCommerce | 752 | 0.53% |
| Shopify, Haravan | 520 | 0.37% |
| Haravan, Shopify | 511 | 0.36% |
| Zozo | 477 | 0.34% |
| OpenCart | 435 | 0.31% |
| Magento | 345 | 0.24% |
All Stores Distribution
WooCommerce holds 76.1% share of all Vietnam e-commerce stores (153,003) , with Custom at 11.3% and Shopify at 8.6% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
153,003 stores
22,683 stores
17,242 stores
3,018 stores
2,132 stores
606 stores
605 stores
625 stores
772 stores
462 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 153003 | 76.06% |
| Custom | 22683 | 11.28% |
| Shopify | 17242 | 8.57% |
| Botble CMS | 3018 | 1.50% |
| Wix eCommerce | 2132 | 1.06% |
| Shopify, Haravan | 606 | 0.30% |
| Haravan, Shopify | 605 | 0.30% |
| Zozo | 625 | 0.31% |
| OpenCart | 772 | 0.38% |
| Magento | 462 | 0.23% |
Categories Distribution
Health & Beauty leads with 15.6% of all stores (19,035 stores) , followed by Electronics & Technology (14.3%) and Food & Beverages (13.6%) .
Top 10 Categories
19,035 stores
17,453 stores
16,629 stores
13,152 stores
11,037 stores
10,965 stores
10,248 stores
5,086 stores
4,295 stores
4,069 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 19035 | 15.55% |
| Electronics & Technology | 17453 | 14.26% |
| Food & Beverages | 16629 | 13.59% |
| Clothing & Accessories | 13152 | 10.75% |
| Business & Industrial | 11037 | 9.02% |
| Home & Garden | 10965 | 8.96% |
| Furniture & Home Decor | 10248 | 8.37% |
| Tools & Hardware | 5086 | 4.16% |
| Vehicles & Parts | 4295 | 3.51% |
| Gifts & Special Occasions | 4069 | 3.32% |
| Jewelry & Watches | 2981 | 2.44% |
| Sporting Goods & Outdoor Gear | 2399 | 1.96% |
| Office Supplies | 1864 | 1.52% |
| Baby & Toddler | 1606 | 1.31% |
| Arts & Entertainment | 1560 | 1.27% |
Payment Providers Distribution
MasterCard leads with 23.3% among AI-verified physical stores (4,738 stores) , followed by PayPal (22.2%) and Stripe Connect (10.1%) .
Base: 10,563 AI-verified physical stores with detectable payment providers (7.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,738 stores
4,504 stores
2,047 stores
1,897 stores
1,860 stores
1,412 stores
1,107 stores
782 stores
418 stores
338 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 4738 | 23.33% |
| PayPal | 4504 | 22.18% |
| Stripe Connect | 2047 | 10.08% |
| MTN Mobile Money | 1897 | 9.34% |
| JCB | 1860 | 9.16% |
| VISA | 1412 | 6.95% |
| American Express | 1107 | 5.45% |
| VNPay | 782 | 3.85% |
| BitCoin | 418 | 2.06% |
| Apple Pay | 338 | 1.66% |
| Bolt | 307 | 1.51% |
| UnionPay | 278 | 1.37% |
| ShopeePay | 247 | 1.22% |
| Svea | 203 | 1.00% |
| Paddle | 170 | 0.84% |
Shipping Carriers Distribution
Giaohangnhanh leads with 61.4% among AI-verified physical stores (13,854 stores) , followed by UPS (11.5%) and DHL (6.7%) .
Base: 20,104 AI-verified physical stores with detectable shipping carriers (14.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,854 stores
2,593 stores
1,509 stores
880 stores
866 stores
814 stores
308 stores
282 stores
273 stores
237 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 13854 | 61.42% |
| UPS | 2593 | 11.49% |
| DHL | 1509 | 6.69% |
| Hermes | 880 | 3.90% |
| USPS | 866 | 3.84% |
| FedEx | 814 | 3.61% |
| TNT | 308 | 1.37% |
| TCS | 282 | 1.25% |
| ViettelPost | 273 | 1.21% |
| GLS | 237 | 1.05% |
| Lalamove | 236 | 1.05% |
| Yamato Japan | 207 | 0.92% |
| Speedy | 182 | 0.81% |
| Shopee Express | 175 | 0.78% |
| JX | 142 | 0.63% |
Store Launch Timeline
Over the past 12 months, 32,532 new stores were launched in Vietnam , with the highest activity in 2025-12 (2,201 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,201 stores launched
2,429 stores launched
2,730 stores launched
2,930 stores launched
2,861 stores launched
3,115 stores launched
2,543 stores launched
2,998 stores launched
3,848 stores launched
3,793 stores launched
2,656 stores launched
428 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 2201 | 6.77% |
| 2025-11 | 2429 | 7.47% |
| 2025-10 | 2730 | 8.39% |
| 2025-09 | 2930 | 9.01% |
| 2025-08 | 2861 | 8.79% |
| 2025-07 | 3115 | 9.58% |
| 2025-06 | 2543 | 7.82% |
| 2025-05 | 2998 | 9.22% |
| 2025-04 | 3848 | 11.83% |
| 2025-03 | 3793 | 11.66% |
| 2025-02 | 2656 | 8.16% |
| 2025-01 | 428 | 1.32% |
Active Stores by Launch Year
Currently, 140,297 active stores in Vietnam are tracked in our database , with the most stores launched in 2026 (19 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
19 active stores
34,012 active stores
18,350 active stores
12,819 active stores
10,141 active stores
10,328 active stores
9,385 active stores
7,771 active stores
7,357 active stores
5,947 active stores
3,664 active stores
3,273 active stores
3,061 active stores
4,174 active stores
2,489 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 19 | 0.01% |
| 2025 | 34012 | 24.24% |
| 2024 | 18350 | 13.08% |
| 2023 | 12819 | 9.14% |
| 2022 | 10141 | 7.23% |
| 2021 | 10328 | 7.36% |
| 2020 | 9385 | 6.69% |
| 2019 | 7771 | 5.54% |
| 2018 | 7357 | 5.24% |
| 2017 | 5947 | 4.24% |
| 2016 | 3664 | 2.61% |
| 2015 | 3273 | 2.33% |
| 2014 | 3061 | 2.18% |
| 2013 | 4174 | 2.98% |
| 2012 | 2489 | 1.77% |
| 2011 | 1925 | 1.37% |
| 2010 | 1803 | 1.29% |
| 2009 | 1523 | 1.09% |
| 2008 | 722 | 0.51% |
| 2007 | 629 | 0.45% |
| 2006 | 261 | 0.19% |
| 2005 | 140 | 0.10% |
| 2004 | 175 | 0.12% |
| 2003 | 136 | 0.10% |
| 2002 | 80 | 0.06% |
| 2001 | 63 | 0.04% |
| 2000 | 22 | 0.02% |
| 1999 | 12 | 0.01% |
| 1998 | 7 | 0.00% |
| 1997 | 4 | 0.00% |
| 1996 | 5 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in Vietnam's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
WooCommerce - Food & Beverages
GoDaddy Online Store
WooCommerce - Jewelry & Watches
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 143.4k | 100.00% |
| Emails | 97.0k | 67.67% |
| Phones | 27.9k | 19.46% |
| Ecommerce platform | 143.4k | 100.00% |
| Couriers | 20.1k | 14.02% |
| Payment Providers | 10.6k | 7.37% |
| Categories | 125.7k | 87.67% |
| Social Media | 87.2k | 60.78% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Vietnam E-commerce Database to:
Gain actionable insights into 143.4k physical stores in Vietnam.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Vietnam online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Vietnam E-commerce Database?
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Our database covers over 143.4k Vietnam physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 41.0% among stores with at least one detectable social profile (82,441 stores) , followed by YouTube (18.2%) and Instagram (10.9%) .
Base: 87,164 stores with any detectable social profile (60.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
82,441 stores
36,526 stores
21,947 stores
16,852 stores
14,942 stores
13,063 stores
9,901 stores
3,840 stores
815 stores
721 stores
Visual Distribution