Vietnam E-commerce Database
Explore 139.9k verified e-commerce stores in the Vietnam. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 222.8k with e-commerce signals. 139.9k verified as active stores.
· · Next full refresh: May 2026
E-commerce Platforms Distribution
WooCommerce leads with 56.3% of stores with physical delivery (75,987 stores) , followed by Custom (30.2%) and Shopify (4.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
75,987 stores
40,728 stores
6,115 stores
4,164 stores
3,750 stores
1,304 stores
1,030 stores
870 stores
577 stores
490 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 75987 | 56.28% |
| Custom | 40728 | 30.17% |
| Shopify | 6115 | 4.53% |
| Haravan, Shopify | 4164 | 3.08% |
| Shopify, Haravan | 3750 | 2.78% |
| Botble CMS | 1304 | 0.97% |
| Loveitop | 1030 | 0.76% |
| Nhanh.vn | 870 | 0.64% |
| Web4s E-commerce Platform | 577 | 0.43% |
| Wix eCommerce | 490 | 0.36% |
All Stores Distribution
WooCommerce holds 68.7% share of all Vietnam e-commerce stores (144,224) , with Custom at 19.4% and Shopify at 3.3% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
144,224 stores
40,728 stores
6,851 stores
4,908 stores
4,379 stores
3,111 stores
1,348 stores
991 stores
1,523 stores
1,988 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 144224 | 68.66% |
| Custom | 40728 | 19.39% |
| Shopify | 6851 | 3.26% |
| Haravan, Shopify | 4908 | 2.34% |
| Shopify, Haravan | 4379 | 2.08% |
| Botble CMS | 3111 | 1.48% |
| Loveitop | 1348 | 0.64% |
| Nhanh.vn | 991 | 0.47% |
| Web4s E-commerce Platform | 1523 | 0.73% |
| Wix eCommerce | 1988 | 0.95% |
Categories Distribution
Food & Beverages leads with 15.4% of all stores (19,566 stores) , followed by Home & Garden (11.7%) and Health & Beauty (11.6%) .
Base: 126,900 AI-verified stores with physical delivery and detected product categories (90.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
19,566 stores
14,821 stores
14,695 stores
14,573 stores
13,599 stores
13,011 stores
9,661 stores
5,443 stores
4,122 stores
3,572 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 19566 | 15.42% |
| Home & Garden | 14821 | 11.68% |
| Health & Beauty | 14695 | 11.58% |
| Clothing & Accessories | 14573 | 11.48% |
| Electronics & Technology | 13599 | 10.72% |
| Business & Industrial | 13011 | 10.25% |
| Tools & Hardware | 9661 | 7.61% |
| Furniture & Home Decor | 5443 | 4.29% |
| Arts & Entertainment | 4122 | 3.25% |
| Vehicles & Parts | 3572 | 2.81% |
| Sporting Goods & Outdoor Gear | 3511 | 2.77% |
| Gifts & Special Occasions | 3417 | 2.69% |
| Jewelry & Watches | 2741 | 2.16% |
| Office Supplies | 2166 | 1.71% |
| Toys & Games | 2002 | 1.58% |
Payment Providers Distribution
MasterCard leads with 23.5% among AI-verified physical stores (5,143 stores) , followed by PayPal (21.4%) and MTN Mobile Money (11.0%) .
Base: 10,963 AI-verified physical stores with detectable payment providers (7.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,143 stores
4,690 stores
2,403 stores
2,230 stores
2,170 stores
1,462 stores
974 stores
687 stores
420 stores
361 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 5143 | 23.52% |
| PayPal | 4690 | 21.45% |
| MTN Mobile Money | 2403 | 10.99% |
| Stripe Connect | 2230 | 10.20% |
| JCB | 2170 | 9.92% |
| VISA | 1462 | 6.69% |
| VNPay | 974 | 4.45% |
| American Express | 687 | 3.14% |
| Apple Pay | 420 | 1.92% |
| BitCoin | 361 | 1.65% |
| UnionPay | 335 | 1.53% |
| Bolt | 297 | 1.36% |
| ShopeePay | 288 | 1.32% |
| Flattr | 216 | 0.99% |
| Svea | 193 | 0.88% |
Shipping Carriers Distribution
Giaohangnhanh leads with 66.2% among AI-verified physical stores (15,226 stores) , followed by UPS (10.6%) and DHL (5.5%) .
Base: 20,851 AI-verified physical stores with detectable shipping carriers (14.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15,226 stores
2,443 stores
1,267 stores
880 stores
656 stores
551 stores
334 stores
279 stores
278 stores
229 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 15226 | 66.16% |
| UPS | 2443 | 10.61% |
| DHL | 1267 | 5.51% |
| Hermes | 880 | 3.82% |
| FedEx | 656 | 2.85% |
| USPS | 551 | 2.39% |
| ViettelPost | 334 | 1.45% |
| Lalamove | 279 | 1.21% |
| TNT | 278 | 1.21% |
| GLS | 229 | 1.00% |
| Yamato Japan | 202 | 0.88% |
| Shopee Express | 185 | 0.80% |
| TCS | 172 | 0.75% |
| Speedy | 162 | 0.70% |
| Ninja Van | 151 | 0.66% |
Store Launch Timeline
Over the past 12 months, 27,947 new stores were launched in Vietnam , with the highest activity in 2026-03 (3,793 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,793 stores launched
1,315 stores launched
3,167 stores launched
2,249 stores launched
2,204 stores launched
2,569 stores launched
2,374 stores launched
2,208 stores launched
2,609 stores launched
1,931 stores launched
2,324 stores launched
1,204 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 3793 | 13.57% |
| 2026-02 | 1315 | 4.71% |
| 2026-01 | 3167 | 11.33% |
| 2025-12 | 2249 | 8.05% |
| 2025-11 | 2204 | 7.89% |
| 2025-10 | 2569 | 9.19% |
| 2025-09 | 2374 | 8.49% |
| 2025-08 | 2208 | 7.90% |
| 2025-07 | 2609 | 9.34% |
| 2025-06 | 1931 | 6.91% |
| 2025-05 | 2324 | 8.32% |
| 2025-04 | 1204 | 4.31% |
Active Stores by Launch Year
Currently, 136,799 active stores in Vietnam are tracked in our database , with the most stores launched in 2026 (8,688 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,688 active stores
26,546 active stores
15,750 active stores
11,707 active stores
9,453 active stores
9,767 active stores
9,180 active stores
7,778 active stores
7,366 active stores
6,025 active stores
3,758 active stores
3,296 active stores
3,187 active stores
4,232 active stores
2,611 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8688 | 6.35% |
| 2025 | 26546 | 19.41% |
| 2024 | 15750 | 11.51% |
| 2023 | 11707 | 8.56% |
| 2022 | 9453 | 6.91% |
| 2021 | 9767 | 7.14% |
| 2020 | 9180 | 6.71% |
| 2019 | 7778 | 5.69% |
| 2018 | 7366 | 5.38% |
| 2017 | 6025 | 4.40% |
| 2016 | 3758 | 2.75% |
| 2015 | 3296 | 2.41% |
| 2014 | 3187 | 2.33% |
| 2013 | 4232 | 3.09% |
| 2012 | 2611 | 1.91% |
| 2011 | 1945 | 1.42% |
| 2010 | 1816 | 1.33% |
| 2009 | 1459 | 1.07% |
| 2008 | 721 | 0.53% |
| 2007 | 651 | 0.48% |
| 2006 | 257 | 0.19% |
| 2005 | 149 | 0.11% |
| 2004 | 164 | 0.12% |
| 2003 | 122 | 0.09% |
| 2002 | 67 | 0.05% |
| 2001 | 63 | 0.05% |
| 2000 | 21 | 0.02% |
| 1999 | 10 | 0.01% |
| 1998 | 6 | 0.00% |
| 1997 | 2 | 0.00% |
| 1996 | 2 | 0.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Books & Media
WooCommerce
Custom - Health & Beauty
Custom - Clothing & Accessories
WooCommerce - Office Supplies
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 139.9k | 100.00% |
| Emails | 93.4k | 66.78% |
| Phones | 27.3k | 19.51% |
| Ecommerce platform | 139.9k | 100.00% |
| Couriers | 20.9k | 14.90% |
| Payment Providers | 11.0k | 7.84% |
| Categories | 130.4k | 93.22% |
| Social Media | 86.2k | 61.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Vietnam e-commerce landscape:
Analyze 139.9k verified e-commerce stores in Vietnam - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Vietnam e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Vietnam e-commerce intelligence?
-
We track 139.9k verified Vietnam e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 41.4% among stores with at least one detectable social profile (81,391 stores) , followed by YouTube (18.4%) and Instagram (10.9%) .
Base: 86,160 stores with any detectable social profile (61.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
81,391 stores
36,177 stores
21,445 stores
17,126 stores
14,517 stores
11,674 stores
8,835 stores
3,752 stores
798 stores
759 stores
Visual Distribution