Vietnam E-commerce Market
Explore 135.6k verified e-commerce stores in the Vietnam. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 215.7k with e-commerce signals. 135.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 56.7% of stores with physical delivery (74,189 stores) , followed by Custom (29.5%) and Shopify (4.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74,189 stores
38,678 stores
6,159 stores
4,023 stores
3,700 stores
1,271 stores
1,009 stores
849 stores
574 stores
473 stores
Visual Distribution
74,189 stores
38,678 stores
6,159 stores
4,023 stores
3,700 stores
1,271 stores
1,009 stores
849 stores
574 stores
473 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 74189 | 56.67% |
| Custom | 38678 | 29.54% |
| Shopify | 6159 | 4.70% |
| Haravan, Shopify | 4023 | 3.07% |
| Shopify, Haravan | 3700 | 2.83% |
| Botble CMS | 1271 | 0.97% |
| Loveitop | 1009 | 0.77% |
| Nhanh.vn | 849 | 0.65% |
| Web4s E-commerce Platform | 574 | 0.44% |
| Wix eCommerce | 473 | 0.36% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 68.8% share of all Vietnam e-commerce stores (140,027) , with Custom at 19.0% and Shopify at 3.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
140,027 stores
38,678 stores
6,902 stores
4,746 stores
4,296 stores
3,009 stores
1,335 stores
965 stores
1,520 stores
1,916 stores
Visual Distribution
140,027 stores
38,678 stores
6,902 stores
4,746 stores
4,296 stores
3,009 stores
1,335 stores
965 stores
1,520 stores
1,916 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 140027 | 68.85% |
| Custom | 38678 | 19.02% |
| Shopify | 6902 | 3.39% |
| Haravan, Shopify | 4746 | 2.33% |
| Shopify, Haravan | 4296 | 2.11% |
| Botble CMS | 3009 | 1.48% |
| Loveitop | 1335 | 0.66% |
| Nhanh.vn | 965 | 0.47% |
| Web4s E-commerce Platform | 1520 | 0.75% |
| Wix eCommerce | 1916 | 0.94% |
Categories Distribution
Food & Beverages stores with 15.1% of all stores (18,527 stores) , followed by Home & Garden (11.6%) and Health & Beauty (11.6%) .
Base: 122,705 AI-verified stores with physical delivery and detected product categories (90.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
18,527 stores
14,292 stores
14,191 stores
14,150 stores
13,087 stores
12,731 stores
9,337 stores
5,318 stores
4,010 stores
3,424 stores
Visual Distribution
18,527 stores
14,292 stores
14,191 stores
14,150 stores
13,087 stores
12,731 stores
9,337 stores
5,318 stores
4,010 stores
3,424 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 18527 | 15.10% |
| Home & Garden | 14292 | 11.65% |
| Health & Beauty | 14191 | 11.57% |
| Clothing & Accessories | 14150 | 11.53% |
| Electronics & Technology | 13087 | 10.67% |
| Business & Industrial | 12731 | 10.38% |
| Tools & Hardware | 9337 | 7.61% |
| Furniture & Home Decor | 5318 | 4.33% |
| Arts & Entertainment | 4010 | 3.27% |
| Vehicles & Parts | 3424 | 2.79% |
Payment Providers Distribution
MasterCard stores with 23.0% among AI-verified physical stores (5,277 stores) , followed by PayPal (22.0%) and Stripe Connect (11.0%) .
Base: 11,345 AI-verified physical stores with detectable payment providers (8.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,277 stores
5,037 stores
2,517 stores
2,405 stores
2,173 stores
1,555 stores
995 stores
763 stores
521 stores
339 stores
Visual Distribution
5,277 stores
5,037 stores
2,517 stores
2,405 stores
2,173 stores
1,555 stores
995 stores
763 stores
521 stores
339 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 5277 | 23.02% |
| PayPal | 5037 | 21.97% |
| Stripe Connect | 2517 | 10.98% |
| MTN Mobile Money | 2405 | 10.49% |
| JCB | 2173 | 9.48% |
| VISA | 1555 | 6.78% |
| VNPay | 995 | 4.34% |
| American Express | 763 | 3.33% |
| Apple Pay | 521 | 2.27% |
| BitCoin | 339 | 1.48% |
Shipping Carriers Distribution
Giaohangnhanh stores with 65.8% among AI-verified physical stores (15,729 stores) , followed by UPS (10.5%) and DHL (5.7%) .
Base: 21,501 AI-verified physical stores with detectable shipping carriers (15.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15,729 stores
2,505 stores
1,359 stores
860 stores
753 stores
701 stores
330 stores
276 stores
275 stores
227 stores
Visual Distribution
15,729 stores
2,505 stores
1,359 stores
860 stores
753 stores
701 stores
330 stores
276 stores
275 stores
227 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 15729 | 65.84% |
| UPS | 2505 | 10.49% |
| DHL | 1359 | 5.69% |
| Hermes | 860 | 3.60% |
| FedEx | 753 | 3.15% |
| USPS | 701 | 2.93% |
| ViettelPost | 330 | 1.38% |
| TNT | 276 | 1.16% |
| Lalamove | 275 | 1.15% |
| GLS | 227 | 0.95% |
Store Launch Timeline
Over the past 12 months, 27,971 new stores were launched in Vietnam , with the highest activity in 2026-04 (3,476 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,476 stores launched
3,719 stores launched
1,253 stores launched
3,025 stores launched
2,094 stores launched
2,128 stores launched
2,448 stores launched
2,234 stores launched
2,126 stores launched
2,498 stores launched
1,867 stores launched
1,103 stores launched
Monthly Trend
12.4% of last 12 months
13.3% of last 12 months
4.5% of last 12 months
10.8% of last 12 months
7.5% of last 12 months
7.6% of last 12 months
8.8% of last 12 months
8.0% of last 12 months
7.6% of last 12 months
8.9% of last 12 months
6.7% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 3476 | 12.43% |
| 2026-03 | 3719 | 13.30% |
| 2026-02 | 1253 | 4.48% |
| 2026-01 | 3025 | 10.81% |
| 2025-12 | 2094 | 7.49% |
| 2025-11 | 2128 | 7.61% |
| 2025-10 | 2448 | 8.75% |
| 2025-09 | 2234 | 7.99% |
| 2025-08 | 2126 | 7.60% |
| 2025-07 | 2498 | 8.93% |
| 2025-06 | 1867 | 6.67% |
| 2025-05 | 1103 | 3.94% |
Active Stores by Launch Year
Currently, 132,624 active stores in Vietnam are tracked in our database , with the most stores launched in 2026 (11,706 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,706 active stores
24,087 active stores
14,724 active stores
11,153 active stores
8,991 active stores
9,274 active stores
8,802 active stores
7,458 active stores
7,115 active stores
5,824 active stores
3,611 active stores
3,147 active stores
3,075 active stores
4,040 active stores
2,492 active stores
Distribution by Launch Year
8.8% of tracked active stores
18.2% of tracked active stores
11.1% of tracked active stores
8.4% of tracked active stores
6.8% of tracked active stores
7.0% of tracked active stores
6.6% of tracked active stores
5.6% of tracked active stores
5.4% of tracked active stores
4.4% of tracked active stores
2.7% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
3.0% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11706 | 8.83% |
| 2025 | 24087 | 18.16% |
| 2024 | 14724 | 11.10% |
| 2023 | 11153 | 8.41% |
| 2022 | 8991 | 6.78% |
| 2021 | 9274 | 6.99% |
| 2020 | 8802 | 6.64% |
| 2019 | 7458 | 5.62% |
| 2018 | 7115 | 5.36% |
| 2017 | 5824 | 4.39% |
| 2016 | 3611 | 2.72% |
| 2015 | 3147 | 2.37% |
| 2014 | 3075 | 2.32% |
| 2013 | 4040 | 3.05% |
| 2012 | 2492 | 1.88% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
WooCommerce - Food & Beverages
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 135.6k | 100.00% |
| Emails | 91.9k | 67.80% |
| Phones | 33.1k | 24.41% |
| Ecommerce platform | 135.6k | 100.00% |
| Couriers | 21.5k | 15.85% |
| Payment Providers | 11.3k | 8.37% |
| Categories | 126.2k | 93.03% |
| Social Media | 83.7k | 61.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Vietnam e-commerce landscape:
Analyze 135.6k verified e-commerce stores in Vietnam - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Vietnam e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Vietnam e-commerce intelligence?
-
We track 135.6k verified Vietnam e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 41.2% among stores with at least one detectable social profile (79,086 stores) , followed by YouTube (18.3%) and Instagram (11.0%) .
Base: 83,739 stores with any detectable social profile (61.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
79,086 stores
35,194 stores
21,148 stores
16,962 stores
14,140 stores
11,629 stores
8,692 stores
3,801 stores
780 stores
738 stores
Visual Distribution
79,086 stores
35,194 stores
21,148 stores
16,962 stores
14,140 stores
11,629 stores
8,692 stores
3,801 stores
780 stores
738 stores