MTN Mobile Money Payment Provider Usage Database

Explore 3.6k e-commerce stores accepting MTN Mobile Money. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 70.0% of stores with physical delivery (2,483 stores) , followed by WooCommerce (23.0%) and Shopify (3.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 70.0%

2,483 stores

814 stores

129 stores

46 stores

16 stores

14 stores

7 stores

7 stores

6 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in MTN Mobile Money
Platform Stores with Physical Delivery Percentage
Custom 2483 70.04%
WooCommerce 814 22.96%
Shopify 129 3.64%
Wix eCommerce 46 1.30%
PrestaShop 16 0.45%
Squarespace Commerce 14 0.39%
Magento 7 0.20%
Haravan 7 0.20%
OpenCart 6 0.17%
Yahoo! Ecommerce 4 0.11%
GoDaddy Online Store 4 0.11%
Shoptet 4 0.11%
Botble CMS 4 0.11%
WooCommerce, EasyDigitalDownloads 4 0.11%
YouCan 3 0.08%

All Stores Distribution

Custom holds 56.6% share of all MTN Mobile Money e-commerce stores (2,483) , with WooCommerce at 35.4% and Shopify at 3.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 56.6%

2,483 stores

1,554 stores

142 stores

108 stores

16 stores

34 stores

9 stores

9 stores

7 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in MTN Mobile Money
Platform Total Stores Percentage
Custom 2483 56.56%
WooCommerce 1554 35.40%
Shopify 142 3.23%
Wix eCommerce 108 2.46%
PrestaShop 16 0.36%
Squarespace Commerce 34 0.77%
Magento 9 0.21%
Haravan 9 0.21%
OpenCart 7 0.16%
Yahoo! Ecommerce 4 0.09%
GoDaddy Online Store 4 0.09%
Shoptet 4 0.09%
Botble CMS 6 0.14%
WooCommerce, EasyDigitalDownloads 6 0.14%
YouCan 4 0.09%

Categories Distribution

Health & Beauty leads with 18.6% of all stores (318 stores) , followed by Food & Beverages (17.7%) and Electronics & Technology (17.5%) .

Top 10 Categories

Health & Beauty 18.6%

318 stores

Food & Beverages 17.7%

303 stores

Electronics & Technology 17.5%

299 stores

Clothing & Accessories 13.0%

222 stores

Gifts & Special Occasions 4.7%

80 stores

Home & Garden 4.3%

74 stores

Jewelry & Watches 4.0%

69 stores

Vehicles & Parts 3.5%

59 stores

Arts & Entertainment 3.2%

54 stores

Furniture & Home Decor 3.0%

52 stores

Visual Distribution

Distribution of top 10 MTN Mobile Money store categories (November 2025)
Distribution of categories in MTN Mobile Money e-commerce stores
Category Number of Stores Percentage
Health & Beauty 318 18.61%
Food & Beverages 303 17.73%
Electronics & Technology 299 17.50%
Clothing & Accessories 222 12.99%
Gifts & Special Occasions 80 4.68%
Home & Garden 74 4.33%
Jewelry & Watches 69 4.04%
Vehicles & Parts 59 3.45%
Arts & Entertainment 54 3.16%
Furniture & Home Decor 52 3.04%
Pets & Pet Supplies 46 2.69%
Toys & Games 40 2.34%
Books & Media 33 1.93%
Business & Industrial 32 1.87%
Baby & Toddler 28 1.64%

Shipping Carriers Distribution

Giaohangnhanh leads with 82.1% among AI-verified physical stores (1,806 stores) , followed by DHL (4.3%) and UPS (3.2%) .

Base: 2,338 AI-verified physical stores with detectable shipping carriers (50.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,806 stores

DHL 4.3%

94 stores

UPS 3.2%

71 stores

FedEx 1.9%

42 stores

USPS 1.8%

40 stores

23 stores

DPD 1.0%

22 stores

20 stores

TNT 0.9%

19 stores

18 stores

Visual Distribution

Distribution of top 10 MTN Mobile Money shipping carriers (November 2025)
Distribution of shipping carriers in MTN Mobile Money e-commerce stores
Shipping Carrier Store Count Market Share
Giaohangnhanh 1806 82.13%
DHL 94 4.27%
UPS 71 3.23%
FedEx 42 1.91%
USPS 40 1.82%
Hermes 23 1.05%
DPD 22 1.00%
Royal Mail 20 0.91%
TNT 19 0.86%
Speedy 18 0.82%
GLS 11 0.50%
Yamato Japan 9 0.41%
Lalamove 9 0.41%
S.F. Express 8 0.36%
Grab Express 7 0.32%

Store Launch Timeline

Over the past 12 months, 1,948 new stores were launched in MTN Mobile Money , with the highest activity in 2025-10 (215 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.0%

215 stores launched

2025-09 3.6%

71 stores launched

2025-08 3.0%

59 stores launched

2025-07 3.4%

66 stores launched

2025-06 4.1%

80 stores launched

2025-05 6.2%

121 stores launched

2025-04 54.8%

1,067 stores launched

2025-03 3.9%

75 stores launched

2025-02 2.1%

41 stores launched

2025-01 2.6%

51 stores launched

2024-12 3.4%

66 stores launched

2024-11 1.8%

36 stores launched

Monthly Trend

Monthly store launches in MTN Mobile Money (November 2025)
Monthly store launches in MTN Mobile Money over the past 12 months
Month Stores Launched Percentage
2025-10 215 11.04%
2025-09 71 3.64%
2025-08 59 3.03%
2025-07 66 3.39%
2025-06 80 4.11%
2025-05 121 6.21%
2025-04 1067 54.77%
2025-03 75 3.85%
2025-02 41 2.10%
2025-01 51 2.62%
2024-12 66 3.39%
2024-11 36 1.85%

Active Stores by Launch Year

Currently, 3,551 active stores in MTN Mobile Money are tracked in our database , with the most stores launched in 2025 (1,846 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 52.0%

1,846 active stores

2024 10.3%

365 active stores

2023 7.4%

262 active stores

2022 4.7%

167 active stores

2021 3.6%

127 active stores

2020 3.7%

130 active stores

2019 2.8%

98 active stores

2018 2.9%

103 active stores

2017 2.3%

81 active stores

2016 0.9%

32 active stores

2015 1.0%

37 active stores

2014 1.0%

37 active stores

2013 1.8%

63 active stores

2012 1.0%

37 active stores

2011 0.8%

29 active stores

Distribution by Launch Year

Active stores in MTN Mobile Money by original launch year (November 2025)
Active stores in MTN Mobile Money by launch year
Launch Year Active Stores Percentage
2025 1846 51.99%
2024 365 10.28%
2023 262 7.38%
2022 167 4.70%
2021 127 3.58%
2020 130 3.66%
2019 98 2.76%
2018 103 2.90%
2017 81 2.28%
2016 32 0.90%
2015 37 1.04%
2014 37 1.04%
2013 63 1.77%
2012 37 1.04%
2011 29 0.82%
2010 32 0.90%
2009 25 0.70%
2008 19 0.54%
2007 17 0.48%
2006 6 0.17%
2005 6 0.17%
2004 8 0.23%
2003 8 0.23%
2002 4 0.11%
2001 4 0.11%
2000 3 0.08%
1999 2 0.06%
1998 2 0.06%
1997 1 0.03%

Social Media Usage

Facebook leads with 33.2% among stores with at least one detectable social profile (1,115 stores) , followed by Instagram (20.7%) and YouTube (13.4%) .

Base: 2,016 stores with any detectable social profile (43.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.2%

1,115 stores

Instagram 20.7%

695 stores

YouTube 13.4%

450 stores

TikTok 10.3%

345 stores

Twitter 7.3%

247 stores

LinkedIn 4.4%

149 stores

X 4.2%

142 stores

Pinterest 3.8%

129 stores

WhatsApp 2.3%

77 stores

Discord 0.4%

14 stores

Visual Distribution

Distribution of social media platforms in MTN Mobile Money (November 2025)
Distribution of social media platforms in MTN Mobile Money e-commerce stores
Social Platform Store Count Market Share
Facebook 1115 33.15%
Instagram 695 20.67%
YouTube 450 13.38%
TikTok 345 10.26%
Twitter 247 7.34%
LinkedIn 149 4.43%
X 142 4.22%
Pinterest 129 3.84%
WhatsApp 77 2.29%
Discord 14 0.42%

Geographic Distribution

Vietnam leads with 79.5% (2,469 AI-verified stores) , followed by United States (5.9%) and Ghana (2.7%) .

Base: 3,105 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Vietnam 79.5%

2,469 AI-verified stores

183 AI-verified stores

Ghana 2.7%

84 AI-verified stores

59 AI-verified stores

50 AI-verified stores

31 AI-verified stores

Japan 0.9%

27 AI-verified stores

25 AI-verified stores

20 AI-verified stores

19 AI-verified stores

Visual Distribution

Geographic distribution of stores using MTN Mobile Money (November 2025)
Geographic distribution of stores using MTN Mobile Money
Country AI-Verified Store Count Market Share
Vietnam 2469 79.52%
United States 183 5.89%
Ghana 84 2.71%
Cameroon 59 1.90%
United Kingdom 50 1.61%
Ivory Coast 31 1.00%
Japan 27 0.87%
Uganda 25 0.81%
Rwanda 20 0.64%
Australia 19 0.61%
France 18 0.58%
South Africa 16 0.52%
Nepal 15 0.48%
Germany 15 0.48%
Hong Kong 14 0.45%
Benin 13 0.42%
Nigeria 13 0.42%
China 12 0.39%
Spain 11 0.35%
India 11 0.35%

Dataset Coverage

Field Rows count Coverage
Website 4.7k 100.00%
Emails 3.5k 75.06%
Phones 623.0 13.39%
Ecommerce platform 4.4k 95.66%
Couriers 2.3k 50.27%
Payment Providers 4.7k 100.00%
Categories 2.2k 47.54%
Social Media 2.0k 43.35%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the MTN Mobile Money E-commerce Database?

Our database covers over 3.6k MTN Mobile Money physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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