MTN Mobile Money Payment Provider Usage Database

Explore 2.9k e-commerce stores accepting MTN Mobile Money. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Custom leads with 53.0% of stores with physical delivery (1,509 stores) , followed by WooCommerce (33.3%) and Shopify (9.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 53.0%

1,509 stores

947 stores

255 stores

45 stores

21 stores

13 stores

13 stores

11 stores

8 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in MTN Mobile Money
Platform Stores with Physical Delivery Percentage
Custom 1509 52.98%
WooCommerce 947 33.25%
Shopify 255 8.95%
Wix eCommerce 45 1.58%
PrestaShop 21 0.74%
Squarespace Commerce 13 0.46%
Magento 13 0.46%
Botble CMS 11 0.39%
OpenCart 8 0.28%
YouCan 5 0.18%
Shoptet 5 0.18%
Yahoo! Ecommerce 4 0.14%
Shopify, Haravan 4 0.14%
CS Cart 4 0.14%
Drupal Commerce 4 0.14%

All Stores Distribution

Custom holds 40.7% share of all MTN Mobile Money e-commerce stores (1,509) , with WooCommerce at 45.8% and Shopify at 7.1% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 40.7%

1,509 stores

1,697 stores

262 stores

113 stores

21 stores

37 stores

16 stores

18 stores

10 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in MTN Mobile Money
Platform Total Stores Percentage
Custom 1509 40.68%
WooCommerce 1697 45.75%
Shopify 262 7.06%
Wix eCommerce 113 3.05%
PrestaShop 21 0.57%
Squarespace Commerce 37 1.00%
Magento 16 0.43%
Botble CMS 18 0.49%
OpenCart 10 0.27%
YouCan 5 0.13%
Shoptet 5 0.13%
Yahoo! Ecommerce 4 0.11%
Shopify, Haravan 4 0.11%
CS Cart 4 0.11%
Drupal Commerce 4 0.11%

Categories Distribution

Health & Beauty leads with 20.4% of all stores (308 stores) , followed by Electronics & Technology (19.9%) and Food & Beverages (16.2%) .

Top 10 Categories

Health & Beauty 20.4%

308 stores

Electronics & Technology 19.9%

301 stores

Food & Beverages 16.2%

244 stores

Clothing & Accessories 14.8%

223 stores

Jewelry & Watches 4.7%

71 stores

Home & Garden 3.9%

59 stores

Gifts & Special Occasions 3.7%

56 stores

Vehicles & Parts 2.7%

41 stores

Furniture & Home Decor 2.5%

37 stores

Business & Industrial 2.4%

36 stores

Visual Distribution

Distribution of top 10 MTN Mobile Money store categories (January 2026)
Distribution of categories in MTN Mobile Money e-commerce stores
Category Number of Stores Percentage
Health & Beauty 308 20.40%
Electronics & Technology 301 19.93%
Food & Beverages 244 16.16%
Clothing & Accessories 223 14.77%
Jewelry & Watches 71 4.70%
Home & Garden 59 3.91%
Gifts & Special Occasions 56 3.71%
Vehicles & Parts 41 2.72%
Furniture & Home Decor 37 2.45%
Business & Industrial 36 2.38%
Arts & Entertainment 30 1.99%
Baby & Toddler 28 1.85%
Tools & Hardware 28 1.85%
Books & Media 24 1.59%
Toys & Games 24 1.59%

Shipping Carriers Distribution

Giaohangnhanh leads with 77.1% among AI-verified physical stores (1,328 stores) , followed by DHL (5.7%) and UPS (4.4%) .

Base: 1,838 AI-verified physical stores with detectable shipping carriers (46.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,328 stores

DHL 5.7%

99 stores

UPS 4.4%

76 stores

USPS 2.6%

44 stores

FedEx 2.4%

42 stores

DPD 1.3%

23 stores

21 stores

17 stores

TNT 0.9%

15 stores

GLS 0.8%

14 stores

Visual Distribution

Distribution of top 10 MTN Mobile Money shipping carriers (January 2026)
Distribution of shipping carriers in MTN Mobile Money e-commerce stores
Shipping Carrier Store Count Market Share
Giaohangnhanh 1328 77.07%
DHL 99 5.75%
UPS 76 4.41%
USPS 44 2.55%
FedEx 42 2.44%
DPD 23 1.33%
Hermes 21 1.22%
Royal Mail 17 0.99%
TNT 15 0.87%
GLS 14 0.81%
Speedy 11 0.64%
Grab Express 10 0.58%
Milkman 9 0.52%
Yamato Japan 7 0.41%
La Poste 7 0.41%

Store Launch Timeline

Over the past 12 months, 1,510 new stores were launched in MTN Mobile Money , with the highest activity in 2025-12 (58 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 3.8%

58 stores launched

2025-11 3.6%

55 stores launched

2025-10 10.3%

155 stores launched

2025-09 3.8%

57 stores launched

2025-08 3.2%

48 stores launched

2025-07 4.4%

66 stores launched

2025-06 3.1%

47 stores launched

2025-05 6.2%

93 stores launched

2025-04 53.9%

814 stores launched

2025-03 3.8%

57 stores launched

2025-02 3.2%

49 stores launched

2025-01 0.7%

11 stores launched

Monthly Trend

Monthly store launches in MTN Mobile Money (January 2026)
Monthly store launches in MTN Mobile Money over the past 12 months
Month Stores Launched Percentage
2025-12 58 3.84%
2025-11 55 3.64%
2025-10 155 10.26%
2025-09 57 3.77%
2025-08 48 3.18%
2025-07 66 4.37%
2025-06 47 3.11%
2025-05 93 6.16%
2025-04 814 53.91%
2025-03 57 3.77%
2025-02 49 3.25%
2025-01 11 0.73%

Active Stores by Launch Year

Currently, 2,880 active stores in MTN Mobile Money are tracked in our database , with the most stores launched in 2025 (1,538 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 53.4%

1,538 active stores

2024 10.2%

293 active stores

2023 6.3%

181 active stores

2022 4.4%

127 active stores

2021 4.1%

119 active stores

2020 4.2%

120 active stores

2019 2.7%

78 active stores

2018 2.9%

83 active stores

2017 1.8%

51 active stores

2016 1.0%

29 active stores

2015 0.8%

24 active stores

2014 1.1%

33 active stores

2013 1.9%

56 active stores

2012 0.8%

24 active stores

2011 0.7%

21 active stores

Distribution by Launch Year

Active stores in MTN Mobile Money by original launch year (January 2026)
Active stores in MTN Mobile Money by launch year
Launch Year Active Stores Percentage
2025 1538 53.40%
2024 293 10.17%
2023 181 6.28%
2022 127 4.41%
2021 119 4.13%
2020 120 4.17%
2019 78 2.71%
2018 83 2.88%
2017 51 1.77%
2016 29 1.01%
2015 24 0.83%
2014 33 1.15%
2013 56 1.94%
2012 24 0.83%
2011 21 0.73%
2010 19 0.66%
2009 17 0.59%
2008 15 0.52%
2007 15 0.52%
2006 3 0.10%
2005 6 0.21%
2004 7 0.24%
2003 5 0.17%
2002 5 0.17%
2001 3 0.10%
2000 4 0.14%
1999 1 0.03%
1998 2 0.07%
1996 1 0.03%

Social Media Usage

Facebook leads with 32.3% among stores with at least one detectable social profile (1,129 stores) , followed by Instagram (21.0%) and YouTube (12.4%) .

Base: 2,035 stores with any detectable social profile (51.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.3%

1,129 stores

Instagram 21.0%

733 stores

YouTube 12.4%

434 stores

TikTok 11.6%

405 stores

Twitter 7.2%

252 stores

LinkedIn 5.1%

178 stores

Pinterest 4.3%

150 stores

X 3.7%

131 stores

WhatsApp 2.2%

77 stores

Reddit 0.2%

7 stores

Visual Distribution

Distribution of social media platforms in MTN Mobile Money (January 2026)
Distribution of social media platforms in MTN Mobile Money e-commerce stores
Social Platform Store Count Market Share
Facebook 1129 32.29%
Instagram 733 20.97%
YouTube 434 12.41%
TikTok 405 11.58%
Twitter 252 7.21%
LinkedIn 178 5.09%
Pinterest 150 4.29%
X 131 3.75%
WhatsApp 77 2.20%
Reddit 7 0.20%

Geographic Distribution

Vietnam leads with 76.7% (1,897 AI-verified stores) , followed by United States (5.8%) and Ghana (3.3%) .

Base: 2,473 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Vietnam 76.7%

1,897 AI-verified stores

144 AI-verified stores

Ghana 3.3%

82 AI-verified stores

58 AI-verified stores

44 AI-verified stores

43 AI-verified stores

25 AI-verified stores

23 AI-verified stores

23 AI-verified stores

19 AI-verified stores

Visual Distribution

Geographic distribution of stores using MTN Mobile Money (January 2026)
Geographic distribution of stores using MTN Mobile Money
Country AI-Verified Store Count Market Share
Vietnam 1897 76.71%
United States 144 5.82%
Ghana 82 3.32%
Cameroon 58 2.35%
United Kingdom 44 1.78%
Ivory Coast 43 1.74%
Germany 25 1.01%
France 23 0.93%
Rwanda 23 0.93%
Uganda 19 0.77%
South Africa 15 0.61%
Benin 14 0.57%
Japan 14 0.57%
Hong Kong 13 0.53%
Australia 11 0.44%
Nepal 10 0.40%
Taiwan 10 0.40%
Zambia 10 0.40%
Kenya 9 0.36%
China 9 0.36%

Dataset Coverage

Field Rows count Coverage
Website 4.0k 100.00%
Emails 3.1k 78.16%
Phones 596.0 14.93%
Ecommerce platform 3.8k 94.91%
Couriers 1.8k 46.04%
Payment Providers 4.0k 100.00%
Categories 2.0k 51.05%
Social Media 2.0k 50.98%

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Frequently Asked Questions

What data is included in the MTN Mobile Money E-commerce Database?

Our database covers over 2.9k MTN Mobile Money physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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