MTN Mobile Money Payment Provider Usage Database

Explore 2.8k verified e-commerce stores accepting MTN Mobile Money. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 4.0k domains. 2.8k verified as active stores with physical delivery.

· · Next full refresh: April 2026

2.8k verified active stores out of 4.0k detected · 69.7% verification rate

E-commerce Platforms Distribution

Custom leads with 60.4% of stores with physical delivery (1,665 stores) , followed by WooCommerce (28.0%) and Shopify (7.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 60.4%

1,665 stores

772 stores

212 stores

35 stores

13 stores

11 stores

10 stores

7 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in MTN Mobile Money
Platform Stores with Physical Delivery Percentage
Custom 1665 60.37%
WooCommerce 772 27.99%
Shopify 212 7.69%
Wix eCommerce 35 1.27%
Magento 13 0.47%
Botble CMS 11 0.40%
PrestaShop 10 0.36%
Squarespace Commerce 9 0.33%
YouCan 7 0.25%
OpenCart 6 0.22%
Shoptet 5 0.18%
Shopify, Haravan 4 0.15%
CS Cart 4 0.15%
Shopware 3 0.11%
DanDomain Webshop 2 0.07%

Categories Distribution

Health & Beauty leads with 20.8% of all stores (293 stores) , followed by Electronics & Technology (20.3%) and Food & Beverages (17.0%) .

Base: 1,408 AI-verified stores with physical delivery and detected product categories (50.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 20.8%

293 stores

Electronics & Technology 20.3%

286 stores

Food & Beverages 17.0%

239 stores

Clothing & Accessories 14.2%

200 stores

Home & Garden 3.8%

54 stores

Gifts & Special Occasions 3.6%

50 stores

Jewelry & Watches 3.6%

50 stores

Furniture & Home Decor 2.8%

39 stores

Business & Industrial 2.6%

37 stores

Vehicles & Parts 2.6%

36 stores

Visual Distribution

Distribution of top 10 MTN Mobile Money store categories (March 2026)
Distribution of categories in MTN Mobile Money e-commerce stores
Category Number of Stores Percentage
Health & Beauty 293 20.81%
Electronics & Technology 286 20.31%
Food & Beverages 239 16.97%
Clothing & Accessories 200 14.20%
Home & Garden 54 3.84%
Gifts & Special Occasions 50 3.55%
Jewelry & Watches 50 3.55%
Furniture & Home Decor 39 2.77%
Business & Industrial 37 2.63%
Vehicles & Parts 36 2.56%
Arts & Entertainment 28 1.99%
Toys & Games 26 1.85%
Tools & Hardware 26 1.85%
Pets & Pet Supplies 22 1.56%
Books & Media 22 1.56%

Shipping Carriers Distribution

Giaohangnhanh leads with 77.5% among AI-verified physical stores (1,407 stores) , followed by UPS (5.2%) and DHL (4.9%) .

Base: 1,788 AI-verified physical stores with detectable shipping carriers (44.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,407 stores

UPS 5.2%

95 stores

DHL 4.9%

89 stores

FedEx 2.4%

44 stores

USPS 2.3%

42 stores

TNT 1.3%

24 stores

DPD 1.2%

22 stores

21 stores

17 stores

GLS 0.7%

13 stores

Visual Distribution

Distribution of top 10 MTN Mobile Money shipping carriers (March 2026)
Distribution of shipping carriers in MTN Mobile Money e-commerce stores
Shipping Carrier Store Count Market Share
Giaohangnhanh 1407 77.52%
UPS 95 5.23%
DHL 89 4.90%
FedEx 44 2.42%
USPS 42 2.31%
TNT 24 1.32%
DPD 22 1.21%
Hermes 21 1.16%
Royal Mail 17 0.94%
GLS 13 0.72%
Aramex 9 0.50%
Speedy 9 0.50%
ViettelPost 9 0.50%
Lalamove 7 0.39%
La Poste 7 0.39%

Store Launch Timeline

Over the past 12 months, 1,506 new stores were launched in MTN Mobile Money , with the highest activity in 2026-02 (49 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 3.3%

49 stores launched

2026-01 3.8%

57 stores launched

2025-12 3.6%

54 stores launched

2025-11 3.1%

47 stores launched

2025-10 10.4%

156 stores launched

2025-09 3.5%

52 stores launched

2025-08 2.7%

40 stores launched

2025-07 3.4%

51 stores launched

2025-06 2.3%

34 stores launched

2025-05 5.6%

85 stores launched

2025-04 56.7%

854 stores launched

2025-03 1.8%

27 stores launched

Monthly Trend

Monthly store launches in MTN Mobile Money (March 2026)
Monthly store launches in MTN Mobile Money over the past 12 months
Month Stores Launched Percentage
2026-02 49 3.25%
2026-01 57 3.78%
2025-12 54 3.59%
2025-11 47 3.12%
2025-10 156 10.36%
2025-09 52 3.45%
2025-08 40 2.66%
2025-07 51 3.39%
2025-06 34 2.26%
2025-05 85 5.64%
2025-04 854 56.71%
2025-03 27 1.79%

Active Stores by Launch Year

Currently, 2,779 active stores in MTN Mobile Money are tracked in our database , with the most stores launched in 2026 (107 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.9%

107 active stores

2025 52.0%

1,445 active stores

2024 7.8%

218 active stores

2023 6.2%

171 active stores

2022 3.6%

101 active stores

2021 4.1%

114 active stores

2020 4.3%

120 active stores

2019 2.9%

80 active stores

2018 2.9%

80 active stores

2017 2.1%

59 active stores

2016 1.0%

29 active stores

2015 1.0%

28 active stores

2014 1.0%

29 active stores

2013 1.7%

48 active stores

2012 1.0%

29 active stores

Distribution by Launch Year

Active stores in MTN Mobile Money by original launch year (March 2026)
Active stores in MTN Mobile Money by launch year
Launch Year Active Stores Percentage
2026 107 3.85%
2025 1445 52.00%
2024 218 7.84%
2023 171 6.15%
2022 101 3.63%
2021 114 4.10%
2020 120 4.32%
2019 80 2.88%
2018 80 2.88%
2017 59 2.12%
2016 29 1.04%
2015 28 1.01%
2014 29 1.04%
2013 48 1.73%
2012 29 1.04%
2011 23 0.83%
2010 19 0.68%
2009 13 0.47%
2008 12 0.43%
2007 17 0.61%
2006 8 0.29%
2005 5 0.18%
2004 8 0.29%
2003 2 0.07%
2002 4 0.14%
2001 3 0.11%
2000 3 0.11%
1999 1 0.04%
1998 2 0.07%
1996 1 0.04%

Social Media Usage

Facebook leads with 31.9% among stores with at least one detectable social profile (1,029 stores) , followed by Instagram (20.6%) and YouTube (12.6%) .

Base: 2,027 stores with any detectable social profile (50.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.9%

1,029 stores

Instagram 20.6%

666 stores

YouTube 12.6%

408 stores

TikTok 11.3%

364 stores

Twitter 7.5%

243 stores

LinkedIn 4.9%

159 stores

X 4.5%

146 stores

Pinterest 4.0%

128 stores

WhatsApp 2.4%

78 stores

Reddit 0.2%

8 stores

Visual Distribution

Distribution of social media platforms in MTN Mobile Money (March 2026)
Distribution of social media platforms in MTN Mobile Money e-commerce stores
Social Platform Store Count Market Share
Facebook 1029 31.87%
Instagram 666 20.63%
YouTube 408 12.64%
TikTok 364 11.27%
Twitter 243 7.53%
LinkedIn 159 4.92%
X 146 4.52%
Pinterest 128 3.96%
WhatsApp 78 2.42%
Reddit 8 0.25%

Geographic Distribution

Vietnam leads with 72.6% (1,863 AI-verified stores) , followed by Ghana (5.3%) and United States (4.5%) .

Base: 2,567 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Vietnam 72.6%

1,863 AI-verified stores

Ghana 5.3%

136 AI-verified stores

116 AI-verified stores

107 AI-verified stores

57 AI-verified stores

48 AI-verified stores

35 AI-verified stores

Benin 1.0%

26 AI-verified stores

26 AI-verified stores

22 AI-verified stores

Visual Distribution

Geographic distribution of stores using MTN Mobile Money (March 2026)
Geographic distribution of stores using MTN Mobile Money
Country AI-Verified Store Count Market Share
Vietnam 1863 72.57%
Ghana 136 5.30%
United States 116 4.52%
Cameroon 107 4.17%
Ivory Coast 57 2.22%
Uganda 48 1.87%
United Kingdom 35 1.36%
Benin 26 1.01%
Rwanda 26 1.01%
Germany 22 0.86%
France 18 0.70%
Japan 15 0.58%
Hong Kong 15 0.58%
Nigeria 15 0.58%
South Africa 14 0.55%
Nepal 13 0.51%
Australia 11 0.43%
Zambia 11 0.43%
China 10 0.39%
Taiwan 9 0.35%

Data Coverage

Field Rows count Coverage
Website 4.0k 100.00%
Emails 3.1k 76.75%
Phones 584.0 14.62%
Ecommerce platform 3.9k 98.10%
Couriers 1.8k 44.76%
Payment Providers 4.0k 100.00%
Categories 1.5k 38.70%
Social Media 2.0k 50.74%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

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  • Custom market reports and analysis
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Market Intelligence

Understand the MTN Mobile Money e-commerce landscape:

Analyze 2.8k verified e-commerce stores on MTN Mobile Money - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MTN Mobile Money e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MTN Mobile Money e-commerce intelligence?

We track 2.8k verified MTN Mobile Money e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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