Uganda E-commerce Market

Explore 1.8k verified e-commerce stores in the Uganda. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 5.6k with e-commerce signals. 1.8k verified as active stores.

Verified stores
1.8k
active stores with physical delivery
Top platform
WooCommerce
865 verified stores
Top payment signal
VISA
209 detection occurrences
Top carrier signal
DHL
43 detection occurrences
Top category
Health & Beauty
341 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

E-commerce Platforms Distribution

WooCommerce stores with 47.2% of stores with physical delivery (865 stores) , followed by Custom (31.4%) and Shopify (11.6%) .

Base: 1,832 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

865 stores

Custom 31.4%

575 stores

Shopify 11.6%

212 stores

52 stores

Active IT Zone Core 1.3%

24 stores

Odoo 1.2%

22 stores

19 stores

11 stores

9 stores

8 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (October 2026)
E-commerce platforms distribution for stores with physical delivery in Uganda
Platform Stores with Physical Delivery Percentage
WooCommerce 865 47.22%
Custom 575 31.39%
Shopify 212 11.57%
Wix eCommerce 52 2.84%
Active IT Zone Core 24 1.31%
Odoo 22 1.20%
Botble CMS 19 1.04%
Magento 11 0.60%
PrestaShop 9 0.49%
OpenCart 8 0.44%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 71.9% share of detected Uganda e-commerce signals (4,022) , with Custom at 10.5% and Shopify at 4.6% (October 2026) .

Base: 5,594 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

4,022 websites

Custom 10.5%

588 websites

260 websites

429 websites

Active IT Zone Core 0.5%

27 websites

Odoo 0.4%

22 websites

50 websites

21 websites

9 websites

8 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (October 2026)
E-commerce platforms distribution for websites with signals in Uganda
Platform Websites with Signals Percentage
WooCommerce 4022 71.90%
Custom 588 10.51%
Shopify 260 4.65%
Wix eCommerce 429 7.67%
Active IT Zone Core 27 0.48%
Odoo 22 0.39%
Botble CMS 50 0.89%
Magento 21 0.38%
PrestaShop 9 0.16%
OpenCart 8 0.14%

Categories Distribution

Health & Beauty stores with 18.6% of all stores (341 stores) , followed by Electronics & Technology (14.3%) and Clothing & Accessories (14.0%) .

Base: 1,832 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 18.6%

341 stores

Electronics & Technology 14.3%

262 stores

Clothing & Accessories 14.0%

257 stores

Food & Beverages 12.7%

233 stores

Home & Garden 6.3%

115 stores

Business & Industrial 4.6%

85 stores

Sporting Goods & Outdoor Gear 3.5%

64 stores

Furniture & Home Decor 3.2%

58 stores

Tools & Hardware 3.1%

57 stores

Vehicles & Parts 1.9%

34 stores

Visual Distribution

Distribution of top 10 Uganda store categories (October 2026)
Distribution of categories in Uganda e-commerce stores
Category Number of Stores Percentage
Health & Beauty 341 18.61%
Electronics & Technology 262 14.30%
Clothing & Accessories 257 14.03%
Food & Beverages 233 12.72%
Home & Garden 115 6.28%
Business & Industrial 85 4.64%
Sporting Goods & Outdoor Gear 64 3.49%
Furniture & Home Decor 58 3.17%
Tools & Hardware 57 3.11%
Vehicles & Parts 34 1.86%

Payment Providers Distribution

VISA accounts for 18.0% of displayed detection occurrences (209 occurrences) , followed by MasterCard (17.0%) and MTN Mobile Money (15.8%) .

Base: 1,159 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

VISA 18.0%

209 occurrences

197 occurrences

183 occurrences

Airtel Money 15.7%

182 occurrences

PayPal 11.6%

134 occurrences

67 occurrences

64 occurrences

Pesapal 4.6%

53 occurrences

M-Pesa 3.2%

37 occurrences

33 occurrences

Visual Distribution

Distribution of top 10 Uganda payment providers (October 2026)
Distribution of payment providers in Uganda e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
VISA 209 18.03%
MasterCard 197 17.00%
MTN Mobile Money 183 15.79%
Airtel Money 182 15.70%
PayPal 134 11.56%
Stripe 67 5.78%
American Express 64 5.52%
Pesapal 53 4.57%
M-Pesa 37 3.19%
Apple Pay 33 2.85%

Shipping Carriers Distribution

DHL accounts for 38.7% of displayed detection occurrences (43 occurrences) , followed by UPS (25.2%) and FedEx (13.5%) .

Base: 111 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

DHL 38.7%

43 occurrences

UPS 25.2%

28 occurrences

FedEx 13.5%

15 occurrences

EMS 7.2%

8 occurrences

USPS 7.2%

8 occurrences

3 occurrences

GLS 2.7%

3 occurrences

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Uganda shipping carriers (October 2026)
Distribution of shipping carriers in Uganda e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 43 38.74%
UPS 28 25.23%
FedEx 15 13.51%
EMS 8 7.21%
USPS 8 7.21%
Aramex 3 2.70%
GLS 3 2.70%
Australia Post 1 0.90%
Belpost 1 0.90%
CourierPost 1 0.90%

Store Launch Timeline

Over the past 12 months, 672 new stores were launched in Uganda , with the highest activity in 2026-09 (74 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 11.0%

74 stores launched

2026-08 12.1%

81 stores launched

2026-07 11.2%

75 stores launched

2026-06 8.5%

57 stores launched

2026-05 10.6%

71 stores launched

2026-04 8.3%

56 stores launched

2026-03 7.6%

51 stores launched

2026-02 7.4%

50 stores launched

2026-01 4.9%

33 stores launched

2025-12 8.3%

56 stores launched

2025-11 8.5%

57 stores launched

2025-10 1.6%

11 stores launched

Monthly Trend

Monthly store launches in Uganda (October 2026)
Monthly store launches in Uganda over the past 12 months
Month Stores Launched Percentage
2026-09 74 11.01%
2026-08 81 12.05%
2026-07 75 11.16%
2026-06 57 8.48%
2026-05 71 10.57%
2026-04 56 8.33%
2026-03 51 7.59%
2026-02 50 7.44%
2026-01 33 4.91%
2025-12 56 8.33%
2025-11 57 8.48%
2025-10 11 1.64%

Active Stores by Launch Year

Currently, 1,814 active stores in Uganda are tracked in our database , with the most stores launched in 2026 (580 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 32.0%

580 active stores

2025 19.6%

355 active stores

2024 10.3%

187 active stores

2023 6.9%

126 active stores

2022 5.5%

100 active stores

2021 6.1%

110 active stores

2020 5.9%

107 active stores

2019 3.6%

65 active stores

2018 2.5%

46 active stores

2017 1.7%

31 active stores

2016 0.7%

13 active stores

2015 1.0%

18 active stores

2014 0.5%

9 active stores

2013 0.6%

11 active stores

2012 0.7%

13 active stores

Distribution by Launch Year

Active stores in Uganda by original launch year (October 2026)
Active stores in Uganda by launch year
Launch Year Active Stores Percentage
2026 580 31.97%
2025 355 19.57%
2024 187 10.31%
2023 126 6.95%
2022 100 5.51%
2021 110 6.06%
2020 107 5.90%
2019 65 3.58%
2018 46 2.54%
2017 31 1.71%
2016 13 0.72%
2015 18 0.99%
2014 9 0.50%
2013 11 0.61%
2012 13 0.72%

Social Media Usage

Instagram accounts for 23.6% of displayed detection occurrences (803 occurrences) , followed by Facebook (23.4%) and TikTok (10.9%) .

Base: 3,397 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 23.6%

803 occurrences

Facebook 23.4%

794 occurrences

TikTok 10.9%

371 occurrences

Twitter 9.7%

329 occurrences

X 9.1%

310 occurrences

YouTube 8.8%

300 occurrences

LinkedIn 6.5%

220 occurrences

WhatsApp 4.9%

165 occurrences

Pinterest 2.9%

100 occurrences

Vimeo 0.1%

5 occurrences

Visual Distribution

Distribution of social media platforms in Uganda (October 2026)
Distribution of social media platforms in Uganda e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 803 23.64%
Facebook 794 23.37%
TikTok 371 10.92%
Twitter 329 9.69%
X 310 9.13%
YouTube 300 8.83%
LinkedIn 220 6.48%
WhatsApp 165 4.86%
Pinterest 100 2.94%
Vimeo 5 0.15%

Data Coverage

Coverage among active verified stores in this country.

Field Rows count Coverage
Website 1.8k 100.00%
Emails 1.4k 79.09%
Phones 1.4k 74.67%
Ecommerce platform 1.8k 100.00%
Couriers 80 4.37%
Payment Providers 499 27.24%
Categories 1.7k 91.05%
Social Media 1.1k 58.84%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Uganda e-commerce landscape:

Analyze 1.8k verified e-commerce stores in Uganda - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

Filter Uganda stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Compare Markets

See how payment providers, shipping carriers and platforms differ by country, category and store size.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

Get every store in this country with its payment providers, carriers and size tier as a market feed.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Uganda e-commerce intelligence?

We track 1.8k verified Uganda e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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