PayPal Payment Provider Usage Database
Explore 1.8m e-commerce stores accepting PayPal. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 89.9% of stores with physical delivery (1,570,148 stores) , followed by Custom (4.0%) and WooCommerce (3.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,570,148 stores
69,184 stores
66,481 stores
12,603 stores
7,825 stores
3,773 stores
3,508 stores
3,063 stores
1,937 stores
1,850 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1570148 | 89.95% |
| Custom | 69184 | 3.96% |
| WooCommerce | 66481 | 3.81% |
| Magento | 12603 | 0.72% |
| Wix eCommerce | 7825 | 0.45% |
| ePages | 3773 | 0.22% |
| Shopware | 3508 | 0.20% |
| PrestaShop | 3063 | 0.18% |
| Lightspeed eCom | 1937 | 0.11% |
| GoDaddy Online Store | 1850 | 0.11% |
| EKM | 1268 | 0.07% |
| Zoorix, Shopify | 1235 | 0.07% |
| JTL Shop | 1033 | 0.06% |
| OpenCart | 1001 | 0.06% |
| EasyStore | 686 | 0.04% |
All Stores Distribution
Shopify holds 88.8% share of all PayPal e-commerce stores (1,992,306) , with Custom at 3.1% and WooCommerce at 5.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,992,306 stores
69,184 stores
118,908 stores
17,470 stores
16,849 stores
7,417 stores
7,294 stores
3,506 stores
2,134 stores
1,922 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1992306 | 88.81% |
| Custom | 69184 | 3.08% |
| WooCommerce | 118908 | 5.30% |
| Magento | 17470 | 0.78% |
| Wix eCommerce | 16849 | 0.75% |
| ePages | 7417 | 0.33% |
| Shopware | 7294 | 0.33% |
| PrestaShop | 3506 | 0.16% |
| Lightspeed eCom | 2134 | 0.10% |
| GoDaddy Online Store | 1922 | 0.09% |
| EKM | 1373 | 0.06% |
| Zoorix, Shopify | 1500 | 0.07% |
| JTL Shop | 1568 | 0.07% |
| OpenCart | 1277 | 0.06% |
| EasyStore | 747 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 32.2% of all stores (435,213 stores) , followed by Health & Beauty (16.9%) and Jewelry & Watches (8.2%) .
Top 10 Categories
435,213 stores
229,051 stores
111,316 stores
96,086 stores
69,527 stores
65,255 stores
64,543 stores
48,416 stores
44,943 stores
43,975 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 435213 | 32.16% |
| Health & Beauty | 229051 | 16.93% |
| Jewelry & Watches | 111316 | 8.23% |
| Food & Beverages | 96086 | 7.10% |
| Home & Garden | 69527 | 5.14% |
| Arts & Entertainment | 65255 | 4.82% |
| Electronics & Technology | 64543 | 4.77% |
| Gifts & Special Occasions | 48416 | 3.58% |
| Sporting Goods & Outdoor Gear | 44943 | 3.32% |
| Furniture & Home Decor | 43975 | 3.25% |
| Pets & Pet Supplies | 41702 | 3.08% |
| Vehicles & Parts | 37376 | 2.76% |
| Toys & Games | 26653 | 1.97% |
| Baby & Toddler | 20630 | 1.52% |
| Tools & Hardware | 18414 | 1.36% |
Shipping Carriers Distribution
USPS leads with 20.4% among AI-verified physical stores (101,031 stores) , followed by UPS (19.0%) and DHL (18.5%) .
Base: 341,888 AI-verified physical stores with detectable shipping carriers (15.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
101,031 stores
94,027 stores
91,541 stores
56,106 stores
28,973 stores
26,329 stores
22,073 stores
15,139 stores
11,127 stores
10,866 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 101031 | 20.44% |
| UPS | 94027 | 19.02% |
| DHL | 91541 | 18.52% |
| FedEx | 56106 | 11.35% |
| Royal Mail | 28973 | 5.86% |
| DPD | 26329 | 5.33% |
| Australia Post | 22073 | 4.46% |
| GLS | 15139 | 3.06% |
| Canada Post | 11127 | 2.25% |
| Colissimo | 10866 | 2.20% |
| Hermes | 9084 | 1.84% |
| PostNL | 7465 | 1.51% |
| Deutsche Post | 7292 | 1.47% |
| La Poste | 6788 | 1.37% |
| Mondial Relay | 6547 | 1.32% |
Store Launch Timeline
Over the past 12 months, 515,136 new stores were launched in PayPal , with the highest activity in 2025-10 (63,640 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
63,640 stores launched
61,471 stores launched
61,194 stores launched
59,376 stores launched
49,980 stores launched
51,169 stores launched
38,388 stores launched
35,627 stores launched
29,846 stores launched
29,887 stores launched
22,755 stores launched
11,803 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 63640 | 12.35% |
| 2025-09 | 61471 | 11.93% |
| 2025-08 | 61194 | 11.88% |
| 2025-07 | 59376 | 11.53% |
| 2025-06 | 49980 | 9.70% |
| 2025-05 | 51169 | 9.93% |
| 2025-04 | 38388 | 7.45% |
| 2025-03 | 35627 | 6.92% |
| 2025-02 | 29846 | 5.79% |
| 2025-01 | 29887 | 5.80% |
| 2024-12 | 22755 | 4.42% |
| 2024-11 | 11803 | 2.29% |
Active Stores by Launch Year
Currently, 1,734,589 active stores in PayPal are tracked in our database , with the most stores launched in 2025 (482,052 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
482,052 active stores
219,178 active stores
151,899 active stores
118,370 active stores
123,881 active stores
117,062 active stores
74,034 active stores
75,484 active stores
61,337 active stores
33,820 active stores
29,673 active stores
31,451 active stores
40,137 active stores
21,655 active stores
24,751 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 482052 | 27.79% |
| 2024 | 219178 | 12.64% |
| 2023 | 151899 | 8.76% |
| 2022 | 118370 | 6.82% |
| 2021 | 123881 | 7.14% |
| 2020 | 117062 | 6.75% |
| 2019 | 74034 | 4.27% |
| 2018 | 75484 | 4.35% |
| 2017 | 61337 | 3.54% |
| 2016 | 33820 | 1.95% |
| 2015 | 29673 | 1.71% |
| 2014 | 31451 | 1.81% |
| 2013 | 40137 | 2.31% |
| 2012 | 21655 | 1.25% |
| 2011 | 24751 | 1.43% |
| 2010 | 17571 | 1.01% |
| 2009 | 15463 | 0.89% |
| 2008 | 12728 | 0.73% |
| 2007 | 11424 | 0.66% |
| 2006 | 8700 | 0.50% |
| 2005 | 7911 | 0.46% |
| 2004 | 11236 | 0.65% |
| 2003 | 8389 | 0.48% |
| 2002 | 7358 | 0.42% |
| 2001 | 8987 | 0.52% |
| 2000 | 6524 | 0.38% |
| 1999 | 5600 | 0.32% |
| 1998 | 3744 | 0.22% |
| 1997 | 2132 | 0.12% |
| 1996 | 1615 | 0.09% |
| 1995 | 423 | 0.02% |
Geographic Distribution
United States leads with 48.3% (762,236 AI-verified stores) , followed by United Kingdom (10.1%) and Australia (6.1%) .
Base: 1,576,881 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
762,236 AI-verified stores
159,363 AI-verified stores
96,893 AI-verified stores
92,245 AI-verified stores
84,816 AI-verified stores
76,097 AI-verified stores
48,695 AI-verified stores
40,173 AI-verified stores
38,833 AI-verified stores
25,961 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 762236 | 48.34% |
| United Kingdom | 159363 | 10.11% |
| Australia | 96893 | 6.14% |
| Germany | 92245 | 5.85% |
| Canada | 84816 | 5.38% |
| France | 76097 | 4.83% |
| Italy | 48695 | 3.09% |
| Spain | 40173 | 2.55% |
| Netherlands | 38833 | 2.46% |
| Mexico | 25961 | 1.65% |
| China | 23288 | 1.48% |
| Hong Kong | 19882 | 1.26% |
| Brazil | 17970 | 1.14% |
| Japan | 16853 | 1.07% |
| India | 15109 | 0.96% |
| Switzerland | 13297 | 0.84% |
| New Zealand | 13076 | 0.83% |
| Sweden | 11607 | 0.74% |
| Belgium | 11021 | 0.70% |
| Poland | 9466 | 0.60% |
Featured Stores
Discover the strongest performers and newest entrants in PayPal's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Food & Beverages
Shopify
Shopify — Clothing & Accessories
Shopify
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3m | 100.00% |
| Emails | 1.0m | 45.39% |
| Phones | 263.5k | 11.63% |
| Ecommerce platform | 2.3m | 99.77% |
| Couriers | 341.9k | 15.09% |
| Payment Providers | 373.7k | 16.49% |
| Categories | 1.5m | 67.16% |
| Social Media | 1.3m | 59.15% |
Starter Package
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Maximize Your ROI
Use our detailed PayPal E-commerce Database to:
Gain actionable insights into 1.8m physical stores in PayPal.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PayPal online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PayPal E-commerce Database?
-
Our database covers over 1.8m PayPal physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.1% among stores with at least one detectable social profile (969,514 stores) , followed by Facebook (26.4%) and TikTok (12.0%) .
Base: 1,340,566 stores with any detectable social profile (59.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
969,514 stores
772,370 stores
350,354 stores
282,872 stores
212,718 stores
179,926 stores
78,905 stores
50,727 stores
20,136 stores
7,290 stores
Visual Distribution