PayPal Payment Provider Usage Database
Explore 1.8m verified e-commerce stores accepting PayPal. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 2.0m domains. 1.8m verified as active stores with physical delivery.
· · Next full refresh: May 2026
1.8m verified active stores out of 2.0m detected · 90.3% verification rate
E-commerce Platforms Distribution
Shopify leads with 88.7% of stores with physical delivery (1,599,959 stores) , followed by Custom (4.0%) and WooCommerce (3.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,599,959 stores
72,457 stores
66,961 stores
18,166 stores
9,210 stores
8,325 stores
8,049 stores
6,415 stores
3,589 stores
2,222 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1599959 | 88.66% |
| Custom | 72457 | 4.02% |
| WooCommerce | 66961 | 3.71% |
| Magento | 18166 | 1.01% |
| Wix eCommerce | 9210 | 0.51% |
| Shopware | 8325 | 0.46% |
| PrestaShop | 8049 | 0.45% |
| ePages | 6415 | 0.36% |
| OpenCart | 3589 | 0.20% |
| Lightspeed eCom | 2222 | 0.12% |
| Shopify, Shopoe | 2161 | 0.12% |
| Shopoe, Shopify | 1904 | 0.11% |
| Bluepark | 1822 | 0.10% |
| Shopify, Dropshipt | 1692 | 0.09% |
| JTL Shop | 1629 | 0.09% |
All Stores Distribution
Shopify holds 86.2% share of all PayPal e-commerce stores (1,715,379) , with Custom at 3.6% and WooCommerce at 6.0% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,715,379 stores
72,457 stores
120,184 stores
23,798 stores
19,313 stores
8,637 stores
8,476 stores
6,541 stores
3,941 stores
2,251 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1715379 | 86.18% |
| Custom | 72457 | 3.64% |
| WooCommerce | 120184 | 6.04% |
| Magento | 23798 | 1.20% |
| Wix eCommerce | 19313 | 0.97% |
| Shopware | 8637 | 0.43% |
| PrestaShop | 8476 | 0.43% |
| ePages | 6541 | 0.33% |
| OpenCart | 3941 | 0.20% |
| Lightspeed eCom | 2251 | 0.11% |
| Shopify, Shopoe | 2262 | 0.11% |
| Shopoe, Shopify | 2015 | 0.10% |
| Bluepark | 1857 | 0.09% |
| Shopify, Dropshipt | 1757 | 0.09% |
| JTL Shop | 1705 | 0.09% |
Categories Distribution
Clothing & Accessories leads with 23.2% of all stores (368,096 stores) , followed by Health & Beauty (18.9%) and Sporting Goods & Outdoor Gear (9.4%) .
Base: 1,585,342 AI-verified stores with physical delivery and detected product categories (86.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
368,096 stores
299,803 stores
149,687 stores
131,952 stores
100,313 stores
92,780 stores
87,262 stores
80,744 stores
65,135 stores
48,713 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 368096 | 23.22% |
| Health & Beauty | 299803 | 18.91% |
| Sporting Goods & Outdoor Gear | 149687 | 9.44% |
| Food & Beverages | 131952 | 8.32% |
| Toys & Games | 100313 | 6.33% |
| Arts & Entertainment | 92780 | 5.85% |
| Jewelry & Watches | 87262 | 5.50% |
| Home & Garden | 80744 | 5.09% |
| Gifts & Special Occasions | 65135 | 4.11% |
| Electronics & Technology | 48713 | 3.07% |
| Vehicles & Parts | 38781 | 2.45% |
| Furniture & Home Decor | 33569 | 2.12% |
| Tools & Hardware | 31910 | 2.01% |
| Business & Industrial | 29104 | 1.84% |
| Pets & Pet Supplies | 27493 | 1.73% |
Shipping Carriers Distribution
DHL leads with 23.9% among AI-verified physical stores (50,640 stores) , followed by UPS (17.2%) and USPS (12.1%) .
Base: 146,168 AI-verified physical stores with detectable shipping carriers (7.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
50,640 stores
36,379 stores
25,703 stores
19,570 stores
17,966 stores
11,653 stores
11,103 stores
6,609 stores
6,119 stores
5,816 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 50640 | 23.90% |
| UPS | 36379 | 17.17% |
| USPS | 25703 | 12.13% |
| FedEx | 19570 | 9.24% |
| DPD | 17966 | 8.48% |
| GLS | 11653 | 5.50% |
| Royal Mail | 11103 | 5.24% |
| Australia Post | 6609 | 3.12% |
| Colissimo | 6119 | 2.89% |
| Deutsche Post | 5816 | 2.75% |
| Hermes | 5581 | 2.63% |
| TNT | 4023 | 1.90% |
| PostNL | 3992 | 1.88% |
| La Poste | 3806 | 1.80% |
| Mondial Relay | 2898 | 1.37% |
Store Launch Timeline
Over the past 12 months, 448,072 new stores were launched in PayPal , with the highest activity in 2026-03 (59,648 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
59,648 stores launched
48,081 stores launched
52,757 stores launched
41,081 stores launched
38,188 stores launched
37,404 stores launched
34,789 stores launched
33,235 stores launched
31,547 stores launched
27,901 stores launched
28,733 stores launched
14,708 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 59648 | 13.31% |
| 2026-02 | 48081 | 10.73% |
| 2026-01 | 52757 | 11.77% |
| 2025-12 | 41081 | 9.17% |
| 2025-11 | 38188 | 8.52% |
| 2025-10 | 37404 | 8.35% |
| 2025-09 | 34789 | 7.76% |
| 2025-08 | 33235 | 7.42% |
| 2025-07 | 31547 | 7.04% |
| 2025-06 | 27901 | 6.23% |
| 2025-05 | 28733 | 6.41% |
| 2025-04 | 14708 | 3.28% |
Active Stores by Launch Year
Currently, 1,820,017 active stores in PayPal are tracked in our database , with the most stores launched in 2026 (160,854 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
160,854 active stores
367,667 active stores
208,108 active stores
153,206 active stores
121,420 active stores
126,026 active stores
121,464 active stores
78,383 active stores
79,470 active stores
67,138 active stores
35,319 active stores
31,674 active stores
33,589 active stores
42,051 active stores
23,830 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 160854 | 8.84% |
| 2025 | 367667 | 20.20% |
| 2024 | 208108 | 11.43% |
| 2023 | 153206 | 8.42% |
| 2022 | 121420 | 6.67% |
| 2021 | 126026 | 6.92% |
| 2020 | 121464 | 6.67% |
| 2019 | 78383 | 4.31% |
| 2018 | 79470 | 4.37% |
| 2017 | 67138 | 3.69% |
| 2016 | 35319 | 1.94% |
| 2015 | 31674 | 1.74% |
| 2014 | 33589 | 1.85% |
| 2013 | 42051 | 2.31% |
| 2012 | 23830 | 1.31% |
| 2011 | 25647 | 1.41% |
| 2010 | 19396 | 1.07% |
| 2009 | 17338 | 0.95% |
| 2008 | 14075 | 0.77% |
| 2007 | 12594 | 0.69% |
| 2006 | 9480 | 0.52% |
| 2005 | 8710 | 0.48% |
| 2004 | 12051 | 0.66% |
| 2003 | 9278 | 0.51% |
| 2002 | 8231 | 0.45% |
| 2001 | 10185 | 0.56% |
| 2000 | 7559 | 0.42% |
| 1999 | 6424 | 0.35% |
| 1998 | 4254 | 0.23% |
| 1997 | 2357 | 0.13% |
| 1996 | 1787 | 0.10% |
| 1995 | 452 | 0.02% |
Geographic Distribution
United States leads with 47.1% (778,138 AI-verified stores) , followed by United Kingdom (9.8%) and Germany (8.1%) .
Base: 1,650,678 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
778,138 AI-verified stores
162,544 AI-verified stores
133,008 AI-verified stores
98,144 AI-verified stores
84,882 AI-verified stores
79,606 AI-verified stores
53,135 AI-verified stores
40,624 AI-verified stores
40,160 AI-verified stores
24,837 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 778138 | 47.14% |
| United Kingdom | 162544 | 9.85% |
| Germany | 133008 | 8.06% |
| Australia | 98144 | 5.95% |
| Canada | 84882 | 5.14% |
| France | 79606 | 4.82% |
| Italy | 53135 | 3.22% |
| Netherlands | 40624 | 2.46% |
| Spain | 40160 | 2.43% |
| Mexico | 24837 | 1.50% |
| Hong Kong | 22921 | 1.39% |
| China | 20847 | 1.26% |
| Japan | 18140 | 1.10% |
| Switzerland | 16386 | 0.99% |
| India | 15081 | 0.91% |
| New Zealand | 13647 | 0.83% |
| Sweden | 12406 | 0.75% |
| Austria | 12310 | 0.75% |
| Brazil | 12185 | 0.74% |
| Belgium | 11677 | 0.71% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Food & Beverages
Shopify - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.0m | 100.00% |
| Emails | 529.6k | 25.96% |
| Phones | 273.7k | 13.42% |
| Ecommerce platform | 2.0m | 99.83% |
| Couriers | 146.2k | 7.17% |
| Payment Providers | 183.4k | 8.99% |
| Categories | 1.7m | 81.29% |
| Social Media | 1.3m | 63.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PayPal e-commerce landscape:
Analyze 1.8m verified e-commerce stores on PayPal - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PayPal e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PayPal e-commerce intelligence?
-
We track 1.8m verified PayPal e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.9% among stores with at least one detectable social profile (1,052,375 stores) , followed by Facebook (26.6%) and TikTok (11.8%) .
Base: 1,294,879 stores with any detectable social profile (63.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,052,375 stores
850,887 stores
377,950 stores
335,187 stores
215,356 stores
206,247 stores
70,596 stores
58,930 stores
24,322 stores
8,659 stores
Visual Distribution