Online Stores Using PayPal
Explore 2.8m verified e-commerce stores with PayPal detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 4.5m domains. 2.8m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.8m verified active stores out of 4.5m detected · 62.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 55.7% of stores with physical delivery (1,572,058 stores) , followed by WooCommerce (17.6%) and Custom (11.7%) .
Base: 2,820,573 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,572,058 stores
496,045 stores
331,116 stores
80,624 stores
68,421 stores
36,117 stores
21,033 stores
19,954 stores
19,152 stores
16,074 stores
Visual Distribution
1,572,058 stores
496,045 stores
331,116 stores
80,624 stores
68,421 stores
36,117 stores
21,033 stores
19,954 stores
19,152 stores
16,074 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1572058 | 55.74% |
| WooCommerce | 496045 | 17.59% |
| Custom | 331116 | 11.74% |
| Wix eCommerce | 80624 | 2.86% |
| PrestaShop | 68421 | 2.43% |
| Magento | 36117 | 1.28% |
| OpenCart | 21033 | 0.75% |
| Shopware | 19954 | 0.71% |
| YouCan | 19152 | 0.68% |
| BigCommerce | 16074 | 0.57% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 55.6% share of detected PayPal e-commerce signals (2,512,616) , with WooCommerce at 17.5% and Custom at 9.5% (October 2026) .
Base: 4,515,730 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,512,616 websites
790,071 websites
429,577 websites
151,643 websites
76,870 websites
72,813 websites
25,430 websites
43,623 websites
19,250 websites
29,484 websites
Visual Distribution
2,512,616 websites
790,071 websites
429,577 websites
151,643 websites
76,870 websites
72,813 websites
25,430 websites
43,623 websites
19,250 websites
29,484 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 2512616 | 55.64% |
| WooCommerce | 790071 | 17.50% |
| Custom | 429577 | 9.51% |
| Wix eCommerce | 151643 | 3.36% |
| PrestaShop | 76870 | 1.70% |
| Magento | 72813 | 1.61% |
| OpenCart | 25430 | 0.56% |
| Shopware | 43623 | 0.97% |
| YouCan | 19250 | 0.43% |
| BigCommerce | 29484 | 0.65% |
Categories Distribution
Clothing & Accessories stores with 18.5% of all stores (520,771 stores) , followed by Health & Beauty (14.7%) and Sporting Goods & Outdoor Gear (7.9%) .
Base: 2,820,573 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
520,771 stores
415,538 stores
222,196 stores
208,112 stores
159,593 stores
148,799 stores
137,004 stores
122,181 stores
104,921 stores
94,618 stores
Visual Distribution
520,771 stores
415,538 stores
222,196 stores
208,112 stores
159,593 stores
148,799 stores
137,004 stores
122,181 stores
104,921 stores
94,618 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 520771 | 18.46% |
| Health & Beauty | 415538 | 14.73% |
| Sporting Goods & Outdoor Gear | 222196 | 7.88% |
| Food & Beverages | 208112 | 7.38% |
| Toys & Games | 159593 | 5.66% |
| Arts & Entertainment | 148799 | 5.28% |
| Home & Garden | 137004 | 4.86% |
| Jewelry & Watches | 122181 | 4.33% |
| Gifts & Special Occasions | 104921 | 3.72% |
| Electronics & Technology | 94618 | 3.35% |
Shipping Carriers Distribution
DHL accounts for 20.5% of displayed detection occurrences (327,838 occurrences) , followed by USPS (20.5%) and UPS (19.5%) .
Base: 1,596,669 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
327,838 occurrences
327,645 occurrences
311,985 occurrences
210,528 occurrences
113,482 occurrences
81,743 occurrences
74,856 occurrences
59,019 occurrences
52,854 occurrences
36,719 occurrences
Visual Distribution
327,838 occurrences
327,645 occurrences
311,985 occurrences
210,528 occurrences
113,482 occurrences
81,743 occurrences
74,856 occurrences
59,019 occurrences
52,854 occurrences
36,719 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 327838 | 20.53% |
| USPS | 327645 | 20.52% |
| UPS | 311985 | 19.54% |
| FedEx | 210528 | 13.19% |
| DPD | 113482 | 7.11% |
| Royal Mail | 81743 | 5.12% |
| GLS | 74856 | 4.69% |
| Colissimo | 59019 | 3.70% |
| Australia Post | 52854 | 3.31% |
| PostNL | 36719 | 2.30% |
Store Launch Timeline
Over the past 12 months, 694,741 new stores were launched in PayPal , with the highest activity in 2026-09 (111,482 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
111,482 stores launched
93,397 stores launched
80,175 stores launched
67,816 stores launched
62,609 stores launched
54,025 stores launched
50,075 stores launched
43,312 stores launched
45,653 stores launched
39,643 stores launched
39,604 stores launched
6,950 stores launched
Monthly Trend
16.0% of last 12 months
13.4% of last 12 months
11.5% of last 12 months
9.8% of last 12 months
9.0% of last 12 months
7.8% of last 12 months
7.2% of last 12 months
6.2% of last 12 months
6.6% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
1.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 111482 | 16.05% |
| 2026-08 | 93397 | 13.44% |
| 2026-07 | 80175 | 11.54% |
| 2026-06 | 67816 | 9.76% |
| 2026-05 | 62609 | 9.01% |
| 2026-04 | 54025 | 7.78% |
| 2026-03 | 50075 | 7.21% |
| 2026-02 | 43312 | 6.23% |
| 2026-01 | 45653 | 6.57% |
| 2025-12 | 39643 | 5.71% |
| 2025-11 | 39604 | 5.70% |
| 2025-10 | 6950 | 1.00% |
Active Stores by Launch Year
Currently, 2,793,256 active stores in PayPal are tracked in our database , with the most stores launched in 2026 (638,444 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
638,444 active stores
360,027 active stores
246,875 active stores
189,842 active stores
151,878 active stores
165,850 active stores
167,712 active stores
109,905 active stores
113,799 active stores
100,718 active stores
54,409 active stores
49,014 active stores
51,461 active stores
65,867 active stores
39,719 active stores
Distribution by Launch Year
22.9% of tracked active stores
12.9% of tracked active stores
8.8% of tracked active stores
6.8% of tracked active stores
5.4% of tracked active stores
5.9% of tracked active stores
6.0% of tracked active stores
3.9% of tracked active stores
4.1% of tracked active stores
3.6% of tracked active stores
1.9% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 638444 | 22.86% |
| 2025 | 360027 | 12.89% |
| 2024 | 246875 | 8.84% |
| 2023 | 189842 | 6.80% |
| 2022 | 151878 | 5.44% |
| 2021 | 165850 | 5.94% |
| 2020 | 167712 | 6.00% |
| 2019 | 109905 | 3.93% |
| 2018 | 113799 | 4.07% |
| 2017 | 100718 | 3.61% |
| 2016 | 54409 | 1.95% |
| 2015 | 49014 | 1.75% |
| 2014 | 51461 | 1.84% |
| 2013 | 65867 | 2.36% |
| 2012 | 39719 | 1.42% |
Geographic Distribution
United States stores with 35.0% (985,875 active verified stores) , followed by Germany (8.1%) and United Kingdom (7.5%) .
Base: 2,820,573 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
985,875 active verified stores
228,675 active verified stores
212,570 active verified stores
146,349 active verified stores
116,009 active verified stores
114,405 active verified stores
90,625 active verified stores
88,858 active verified stores
64,230 active verified stores
53,403 active verified stores
Visual Distribution
985,875 active verified stores
228,675 active verified stores
212,570 active verified stores
146,349 active verified stores
116,009 active verified stores
114,405 active verified stores
90,625 active verified stores
88,858 active verified stores
64,230 active verified stores
53,403 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 985875 | 34.95% |
| Germany | 228675 | 8.11% |
| United Kingdom | 212570 | 7.54% |
| France | 146349 | 5.19% |
| Italy | 116009 | 4.11% |
| Australia | 114405 | 4.06% |
| Canada | 90625 | 3.21% |
| Spain | 88858 | 3.15% |
| Netherlands | 64230 | 2.28% |
| Indonesia | 53403 | 1.89% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Health & Beauty
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
Wix eCommerce
Shopify
Shopify - Food & Beverages
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.5m | 100.00% |
| Emails | 2.8m | 62.95% |
| Phones | 1.9m | 41.55% |
| Ecommerce platform | 4.5m | 98.68% |
| Couriers | 1.3m | 28.39% |
| Payment Providers | 4.5m | 100.00% |
| Categories | 3.5m | 78.04% |
| Social Media | 3m | 65.54% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PayPal e-commerce landscape:
Analyze 2.8m verified e-commerce stores on PayPal - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PayPal e-commerce intelligence?
-
We track 2.8m verified PayPal e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.7% of displayed detection occurrences (1,492,527 occurrences) , followed by Facebook (27.3%) and YouTube (10.3%) .
Base: 4,712,152 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,492,527 occurrences
1,287,973 occurrences
486,014 occurrences
482,701 occurrences
314,982 occurrences
312,524 occurrences
132,285 occurrences
112,343 occurrences
58,840 occurrences
31,963 occurrences
Visual Distribution
1,492,527 occurrences
1,287,973 occurrences
486,014 occurrences
482,701 occurrences
314,982 occurrences
312,524 occurrences
132,285 occurrences
112,343 occurrences
58,840 occurrences
31,963 occurrences