ePages Market Share & Real Store Usage

Explore 13.9k verified e-commerce stores built on ePages. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 25k domains. 13.9k verified as active stores with physical delivery.

Verified stores
13.9k
active stores with physical delivery
Top country
Germany
9,311 verified stores
Top payment signal
PayPal
8,197 detection occurrences
Top carrier signal
DHL
4,134 detection occurrences
Top category
Food & Beverages
1,593 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

13.9k verified active stores out of 25k detected · 55.8% verification rate

Categories Distribution

Food & Beverages stores with 11.4% of all stores (1,593 stores) , followed by Arts & Entertainment (10.4%) and Sporting Goods & Outdoor Gear (9.6%) .

Base: 13,941 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Food & Beverages 11.4%

1,593 stores

Arts & Entertainment 10.4%

1,445 stores

Sporting Goods & Outdoor Gear 9.6%

1,343 stores

Home & Garden 7.0%

979 stores

Health & Beauty 6.7%

933 stores

Toys & Games 6.6%

920 stores

Clothing & Accessories 6.3%

882 stores

Vehicles & Parts 5.2%

722 stores

Tools & Hardware 4.8%

674 stores

Business & Industrial 4.8%

672 stores

Visual Distribution

Distribution of top 10 ePages store categories (October 2026)
Distribution of categories in ePages e-commerce stores
Category Number of Stores Percentage
Food & Beverages 1593 11.43%
Arts & Entertainment 1445 10.37%
Sporting Goods & Outdoor Gear 1343 9.63%
Home & Garden 979 7.02%
Health & Beauty 933 6.69%
Toys & Games 920 6.60%
Clothing & Accessories 882 6.33%
Vehicles & Parts 722 5.18%
Tools & Hardware 674 4.83%
Business & Industrial 672 4.82%

Payment Providers Distribution

PayPal accounts for 49.1% of displayed detection occurrences (8,197 occurrences) , followed by Klarna (14.2%) and VISA (7.6%) .

Base: 16,700 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.

Top 10 Payment Providers

PayPal 49.1%

8,197 occurrences

Klarna 14.2%

2,364 occurrences

VISA 7.6%

1,273 occurrences

1,216 occurrences

765 occurrences

SEPA 4.0%

673 occurrences

588 occurrences

571 occurrences

539 occurrences

514 occurrences

Visual Distribution

Distribution of top 10 ePages payment providers (October 2026)
Distribution of payment providers in ePages e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 8197 49.08%
Klarna 2364 14.16%
VISA 1273 7.62%
MasterCard 1216 7.28%
Apple Pay 765 4.58%
SEPA 673 4.03%
Mollie 588 3.52%
Amazon Pay 571 3.42%
Google Pay 539 3.23%
Giropay 514 3.08%

Shipping Carriers Distribution

DHL accounts for 42.8% of displayed detection occurrences (4,134 occurrences) , followed by Deutsche Post (12.2%) and DPD (11.7%) .

Base: 9,655 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.

Top 10 Shipping Carriers

DHL 42.8%

4,134 occurrences

1,176 occurrences

DPD 11.7%

1,128 occurrences

875 occurrences

GLS 6.7%

645 occurrences

UPS 6.7%

644 occurrences

344 occurrences

333 occurrences

Posti 2.4%

227 occurrences

149 occurrences

Visual Distribution

Distribution of top 10 ePages shipping carriers (October 2026)
Distribution of shipping carriers in ePages e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 4134 42.82%
Deutsche Post 1176 12.18%
DPD 1128 11.68%
Hermes 875 9.06%
GLS 645 6.68%
UPS 644 6.67%
PostNL 344 3.56%
Swiss Post 333 3.45%
Posti 227 2.35%
Matkahuolto 149 1.54%

Store Launch Timeline

Over the past 12 months, 251 new stores were launched in ePages , with the highest activity in 2026-09 (30 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-09 12.0%

30 stores launched

2026-08 4.0%

10 stores launched

2026-07 7.2%

18 stores launched

2026-06 6.8%

17 stores launched

2026-05 9.2%

23 stores launched

2026-04 8.8%

22 stores launched

2026-03 9.6%

24 stores launched

2026-02 6.4%

16 stores launched

2026-01 8.8%

22 stores launched

2025-12 10.8%

27 stores launched

2025-11 15.1%

38 stores launched

2025-10 1.6%

4 stores launched

Monthly Trend

Monthly store launches in ePages (October 2026)
Monthly store launches in ePages over the past 12 months
Month Stores Launched Percentage
2026-09 30 11.95%
2026-08 10 3.98%
2026-07 18 7.17%
2026-06 17 6.77%
2026-05 23 9.16%
2026-04 22 8.76%
2026-03 24 9.56%
2026-02 16 6.37%
2026-01 22 8.76%
2025-12 27 10.76%
2025-11 38 15.14%
2025-10 4 1.59%

Active Stores by Launch Year

Currently, 13,886 active stores in ePages are tracked in our database , with the most stores launched in 2026 (187 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.3%

187 active stores

2025 2.2%

306 active stores

2024 4.2%

582 active stores

2023 5.1%

713 active stores

2022 4.7%

646 active stores

2021 7.2%

1,004 active stores

2020 9.4%

1,307 active stores

2019 5.5%

767 active stores

2018 6.9%

962 active stores

2017 5.4%

750 active stores

2016 4.2%

578 active stores

2015 4.5%

621 active stores

2014 3.6%

501 active stores

2013 7.5%

1,036 active stores

2012 3.4%

478 active stores

Distribution by Launch Year

Active stores in ePages by original launch year (October 2026)
Active stores in ePages by launch year
Launch Year Active Stores Percentage
2026 187 1.35%
2025 306 2.20%
2024 582 4.19%
2023 713 5.13%
2022 646 4.65%
2021 1004 7.23%
2020 1307 9.41%
2019 767 5.52%
2018 962 6.93%
2017 750 5.40%
2016 578 4.16%
2015 621 4.47%
2014 501 3.61%
2013 1036 7.46%
2012 478 3.44%

Social Media Usage

Facebook accounts for 38.8% of displayed detection occurrences (4,300 occurrences) , followed by Instagram (36.8%) and YouTube (12.0%) .

Base: 11,093 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.8%

4,300 occurrences

Instagram 36.8%

4,078 occurrences

YouTube 12.0%

1,335 occurrences

Twitter 4.1%

451 occurrences

TikTok 3.3%

365 occurrences

LinkedIn 1.9%

210 occurrences

Pinterest 1.4%

156 occurrences

WhatsApp 1.2%

137 occurrences

X 0.5%

53 occurrences

Vimeo 0.1%

8 occurrences

Visual Distribution

Distribution of social media platforms in ePages (October 2026)
Distribution of social media platforms in ePages e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 4300 38.76%
Instagram 4078 36.76%
YouTube 1335 12.03%
Twitter 451 4.07%
TikTok 365 3.29%
LinkedIn 210 1.89%
Pinterest 156 1.41%
WhatsApp 137 1.24%
X 53 0.48%
Vimeo 8 0.07%

Geographic Distribution

Germany stores with 66.8% (9,311 active verified stores) , followed by Netherlands (5.7%) and Switzerland (5.6%) .

Base: 13,941 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Germany 66.8%

9,311 active verified stores

799 active verified stores

780 active verified stores

Spain 5.6%

775 active verified stores

588 active verified stores

338 active verified stores

299 active verified stores

263 active verified stores

152 active verified stores

Italy 1.1%

151 active verified stores

Visual Distribution

Geographic distribution of stores using ePages (October 2026)
Geographic distribution of stores using ePages
Country AI-Verified Store Count Market Share
Germany 9311 66.79%
Netherlands 799 5.73%
Switzerland 780 5.60%
Spain 775 5.56%
Finland 588 4.22%
United Kingdom 338 2.42%
France 299 2.14%
United States 263 1.89%
Austria 152 1.09%
Italy 151 1.08%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 25k 100.00%
Emails 11.6k 46.25%
Phones 12.4k 49.63%
Ecommerce platform 25k 100.00%
Couriers 6.2k 24.84%
Payment Providers 14.4k 57.78%
Categories 22.1k 88.60%
Social Media 10.3k 41.09%

Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

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  • Periodic index updates
  • Market sizing and segmentation
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Tailored intelligence for strategic decisions

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Market Intelligence

Understand the ePages e-commerce landscape:

Analyze 13.9k verified e-commerce stores on ePages - technology adoption, market share, competitive positioning.

Compare Market Segments

Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Compare Markets

See how payment providers, shipping carriers and platforms differ by country, category and store size.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • CSV/XLSX exports; full-market datasets by agreement

Use Cases

See which stores moved to or from each platform with platform migration data.

  • Competitive intelligence and market sizing
  • Technology adoption analysis and custom snapshot comparisons
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the ePages e-commerce intelligence?

We track 13.9k verified ePages e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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