Posti Shipping Carrier Usage Database

Explore 6.3k e-commerce stores shipping with Posti. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 37.6% of stores with physical delivery (2,332 stores) , followed by Shopify (22.6%) and Custom (17.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,332 stores

Shopify 22.6%

1,403 stores

Custom 17.2%

1,063 stores

437 stores

292 stores

198 stores

125 stores

Tray 1.8%

114 stores

105 stores

50 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Posti
Platform Stores with Physical Delivery Percentage
WooCommerce 2332 37.63%
Shopify 1403 22.64%
Custom 1063 17.15%
MyCashFlow 437 7.05%
PrestaShop 292 4.71%
Magento 198 3.19%
Wix eCommerce 125 2.02%
Tray 114 1.84%
ePages 105 1.69%
Squarespace Commerce 50 0.81%
Wikinggruppen 28 0.45%
OpenCart 20 0.32%
CS Cart 11 0.18%
Centra 11 0.18%
JTL Shop 9 0.15%

All Stores Distribution

WooCommerce holds 49.8% share of all Posti e-commerce stores (4,115) , with Shopify at 17.1% and Custom at 12.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

4,115 stores

Shopify 17.1%

1,416 stores

Custom 12.9%

1,063 stores

441 stores

299 stores

211 stores

318 stores

Tray 1.4%

114 stores

105 stores

105 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Posti
Platform Total Stores Percentage
WooCommerce 4115 49.78%
Shopify 1416 17.13%
Custom 1063 12.86%
MyCashFlow 441 5.33%
PrestaShop 299 3.62%
Magento 211 2.55%
Wix eCommerce 318 3.85%
Tray 114 1.38%
ePages 105 1.27%
Squarespace Commerce 105 1.27%
Wikinggruppen 28 0.34%
OpenCart 21 0.25%
CS Cart 11 0.13%
Centra 11 0.13%
JTL Shop 9 0.11%

Categories Distribution

Clothing & Accessories leads with 18.1% of all stores (894 stores) , followed by Health & Beauty (16.8%) and Home & Garden (8.3%) .

Top 10 Categories

Clothing & Accessories 18.1%

894 stores

Health & Beauty 16.8%

833 stores

Home & Garden 8.3%

409 stores

Furniture & Home Decor 8.1%

398 stores

Electronics & Technology 6.9%

339 stores

Food & Beverages 6.8%

338 stores

Vehicles & Parts 6.6%

324 stores

Sporting Goods & Outdoor Gear 6.3%

310 stores

Jewelry & Watches 5.4%

268 stores

Arts & Entertainment 3.8%

188 stores

Visual Distribution

Distribution of top 10 Posti store categories (January 2026)
Distribution of categories in Posti e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 894 18.08%
Health & Beauty 833 16.85%
Home & Garden 409 8.27%
Furniture & Home Decor 398 8.05%
Electronics & Technology 339 6.86%
Food & Beverages 338 6.84%
Vehicles & Parts 324 6.55%
Sporting Goods & Outdoor Gear 310 6.27%
Jewelry & Watches 268 5.42%
Arts & Entertainment 188 3.80%
Tools & Hardware 187 3.78%
Pets & Pet Supplies 151 3.05%
Gifts & Special Occasions 108 2.18%
Books & Media 107 2.16%
Toys & Games 90 1.82%

Payment Providers Distribution

MasterCard leads with 18.8% among AI-verified physical stores (1,423 stores) , followed by Klarna (18.4%) and PayPal (17.8%) .

Base: 4,582 AI-verified physical stores with detectable payment providers (51.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,423 stores

Klarna 18.4%

1,397 stores

PayPal 17.8%

1,347 stores

933 stores

667 stores

568 stores

436 stores

VISA 3.6%

272 stores

JCB 1.6%

120 stores

84 stores

Visual Distribution

Distribution of top 10 Posti payment providers (January 2026)
Distribution of payment providers in Posti e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1423 18.78%
Klarna 1397 18.44%
PayPal 1347 17.78%
American Express 933 12.32%
Apple Pay 667 8.80%
Stripe Connect 568 7.50%
Google Pay 436 5.76%
VISA 272 3.59%
JCB 120 1.58%
AfterPay 84 1.11%
Svea 78 1.03%
Boleto 75 0.99%
Bolt 63 0.83%
SEPA 57 0.75%
Amazon Pay 56 0.74%

Store Launch Timeline

Over the past 12 months, 763 new stores were launched in Posti , with the highest activity in 2025-12 (74 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 9.7%

74 stores launched

2025-11 12.2%

93 stores launched

2025-10 8.5%

65 stores launched

2025-09 8.7%

66 stores launched

2025-08 5.8%

44 stores launched

2025-07 8.4%

64 stores launched

2025-06 7.5%

57 stores launched

2025-05 7.2%

55 stores launched

2025-04 8.3%

63 stores launched

2025-03 11.4%

87 stores launched

2025-02 9.0%

69 stores launched

2025-01 3.4%

26 stores launched

Monthly Trend

Monthly store launches in Posti (January 2026)
Monthly store launches in Posti over the past 12 months
Month Stores Launched Percentage
2025-12 74 9.70%
2025-11 93 12.19%
2025-10 65 8.52%
2025-09 66 8.65%
2025-08 44 5.77%
2025-07 64 8.39%
2025-06 57 7.47%
2025-05 55 7.21%
2025-04 63 8.26%
2025-03 87 11.40%
2025-02 69 9.04%
2025-01 26 3.41%

Active Stores by Launch Year

Currently, 6,286 active stores in Posti are tracked in our database , with the most stores launched in 2025 (797 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.7%

797 active stores

2024 8.1%

507 active stores

2023 6.2%

391 active stores

2022 5.8%

362 active stores

2021 7.5%

474 active stores

2020 7.4%

465 active stores

2019 5.6%

349 active stores

2018 5.1%

318 active stores

2017 5.2%

328 active stores

2016 3.8%

238 active stores

2015 2.9%

185 active stores

2014 2.8%

178 active stores

2013 3.3%

205 active stores

2012 2.5%

156 active stores

2011 2.5%

159 active stores

Distribution by Launch Year

Active stores in Posti by original launch year (January 2026)
Active stores in Posti by launch year
Launch Year Active Stores Percentage
2025 797 12.68%
2024 507 8.07%
2023 391 6.22%
2022 362 5.76%
2021 474 7.54%
2020 465 7.40%
2019 349 5.55%
2018 318 5.06%
2017 328 5.22%
2016 238 3.79%
2015 185 2.94%
2014 178 2.83%
2013 205 3.26%
2012 156 2.48%
2011 159 2.53%
2010 206 3.28%
2009 137 2.18%
2008 121 1.92%
2007 122 1.94%
2006 56 0.89%
2005 69 1.10%
2004 74 1.18%
2003 94 1.50%
2002 54 0.86%
2001 67 1.07%
2000 63 1.00%
1999 52 0.83%
1998 45 0.72%
1997 13 0.21%
1996 1 0.02%

Social Media Usage

Facebook leads with 33.9% among stores with at least one detectable social profile (3,910 stores) , followed by Instagram (32.7%) and YouTube (9.9%) .

Base: 6,421 stores with any detectable social profile (71.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.9%

3,910 stores

Instagram 32.7%

3,767 stores

YouTube 9.9%

1,138 stores

TikTok 7.0%

804 stores

Pinterest 4.4%

507 stores

LinkedIn 4.3%

494 stores

Twitter 3.9%

447 stores

WhatsApp 2.5%

291 stores

X 1.3%

152 stores

Vimeo 0.2%

24 stores

Visual Distribution

Distribution of social media platforms in Posti (January 2026)
Distribution of social media platforms in Posti e-commerce stores
Social Platform Store Count Market Share
Facebook 3910 33.90%
Instagram 3767 32.66%
YouTube 1138 9.87%
TikTok 804 6.97%
Pinterest 507 4.40%
LinkedIn 494 4.28%
Twitter 447 3.88%
WhatsApp 291 2.52%
X 152 1.32%
Vimeo 24 0.21%

Geographic Distribution

Finland leads with 65.8% (3,906 AI-verified stores) , followed by Italy (16.2%) and Estonia (7.7%) .

Base: 5,938 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 65.8%

3,906 AI-verified stores

Italy 16.2%

963 AI-verified stores

455 AI-verified stores

123 AI-verified stores

78 AI-verified stores

66 AI-verified stores

59 AI-verified stores

47 AI-verified stores

37 AI-verified stores

26 AI-verified stores

Visual Distribution

Geographic distribution of stores using Posti (January 2026)
Geographic distribution of stores using Posti
Country AI-Verified Store Count Market Share
Finland 3906 65.78%
Italy 963 16.22%
Estonia 455 7.66%
Brazil 123 2.07%
Sweden 78 1.31%
Germany 66 1.11%
United States 59 0.99%
United Kingdom 47 0.79%
France 37 0.62%
Netherlands 26 0.44%
Poland 26 0.44%
Denmark 21 0.35%
Latvia 19 0.32%
Spain 18 0.30%
Switzerland 18 0.30%
Lithuania 18 0.30%
Ukraine 17 0.29%
Russia 15 0.25%
Ireland 13 0.22%
China 13 0.22%

Dataset Coverage

Field Rows count Coverage
Website 9.0k 100.00%
Emails 7.5k 83.54%
Phones 4.7k 52.22%
Ecommerce platform 8.5k 94.34%
Couriers 9.0k 100.00%
Payment Providers 4.6k 51.14%
Categories 6.4k 71.95%
Social Media 6.4k 71.66%

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Frequently Asked Questions

What data is included in the Posti E-commerce Database?

Our database covers over 6.3k Posti physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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