Posti Shipping Carrier Usage Database

Explore 5.1k verified e-commerce stores shipping with Posti. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 8.7k domains. 5.1k verified as active stores with physical delivery.

Verified stores
5.1k
active stores with physical delivery
Top country
Finland
3,086 verified stores
Top payment signal
MasterCard
1,151 stores detected
Top category
Health & Beauty
527 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

5.1k verified active stores out of 8.7k detected · 58.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 45.7% of stores with physical delivery (2,244 stores) , followed by Custom (22.4%) and MyCashFlow (7.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,244 stores

Custom 22.4%

1,102 stores

354 stores

293 stores

272 stores

167 stores

Finqu 2.1%

101 stores

97 stores

87 stores

Tray 1.7%

83 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Posti
Platform Stores with Physical Delivery Percentage
WooCommerce 2244 45.67%
Custom 1102 22.43%
MyCashFlow 354 7.21%
PrestaShop 293 5.96%
Shopify 272 5.54%
Magento 167 3.40%
Finqu 101 2.06%
ePages 97 1.97%
Wix eCommerce 87 1.77%
Tray 83 1.69%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 60.7% share of all Posti e-commerce stores (4,820) , with Custom at 13.9% and MyCashFlow at 4.5% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

4,820 stores

Custom 13.9%

1,102 stores

361 stores

320 stores

283 stores

187 stores

Finqu 1.3%

104 stores

98 stores

377 stores

Tray 1.0%

83 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Posti
Platform Total Stores Percentage
WooCommerce 4820 60.71%
Custom 1102 13.88%
MyCashFlow 361 4.55%
PrestaShop 320 4.03%
Shopify 283 3.56%
Magento 187 2.36%
Finqu 104 1.31%
ePages 98 1.23%
Wix eCommerce 377 4.75%
Tray 83 1.05%

Categories Distribution

Health & Beauty stores with 13.1% of all stores (527 stores) , followed by Sporting Goods & Outdoor Gear (10.5%) and Home & Garden (9.6%) .

Base: 4,028 AI-verified stores with physical delivery and detected product categories (79.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 13.1%

527 stores

Sporting Goods & Outdoor Gear 10.5%

423 stores

Home & Garden 9.6%

386 stores

Clothing & Accessories 9.0%

361 stores

Furniture & Home Decor 8.8%

355 stores

Electronics & Technology 7.4%

299 stores

Arts & Entertainment 7.1%

284 stores

Food & Beverages 7.0%

280 stores

Vehicles & Parts 6.8%

274 stores

Toys & Games 6.3%

252 stores

Visual Distribution

Distribution of top 10 Posti store categories (May 2026)
Distribution of categories in Posti e-commerce stores
Category Number of Stores Percentage
Health & Beauty 527 13.08%
Sporting Goods & Outdoor Gear 423 10.50%
Home & Garden 386 9.58%
Clothing & Accessories 361 8.96%
Furniture & Home Decor 355 8.81%
Electronics & Technology 299 7.42%
Arts & Entertainment 284 7.05%
Food & Beverages 280 6.95%
Vehicles & Parts 274 6.80%
Toys & Games 252 6.26%

Payment Providers Distribution

MasterCard stores with 19.4% among AI-verified physical stores (1,151 stores) , followed by Klarna (18.4%) and PayPal (18.0%) .

Base: 4,045 AI-verified physical stores with detectable payment providers (46.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

1,151 stores

Klarna 18.4%

1,092 stores

PayPal 18.0%

1,068 stores

671 stores

516 stores

432 stores

371 stores

VISA 3.3%

195 stores

JCB 1.7%

100 stores

Svea 1.4%

84 stores

Visual Distribution

Distribution of top 10 Posti payment providers (May 2026)
Distribution of payment providers in Posti e-commerce stores
Payment Provider Store Count Market Share
MasterCard 1151 19.42%
Klarna 1092 18.43%
PayPal 1068 18.02%
American Express 671 11.32%
Apple Pay 516 8.71%
Stripe Connect 432 7.29%
Google Pay 371 6.26%
VISA 195 3.29%
JCB 100 1.69%
Svea 84 1.42%

Store Launch Timeline

Over the past 12 months, 641 new stores were launched in Posti , with the highest activity in 2026-04 (100 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 15.6%

100 stores launched

2026-03 12.8%

82 stores launched

2026-02 8.6%

55 stores launched

2026-01 11.1%

71 stores launched

2025-12 11.5%

74 stores launched

2025-11 7.2%

46 stores launched

2025-10 4.4%

28 stores launched

2025-09 7.2%

46 stores launched

2025-08 5.9%

38 stores launched

2025-07 6.4%

41 stores launched

2025-06 6.2%

40 stores launched

2025-05 3.1%

20 stores launched

Monthly Trend

Monthly store launches in Posti (May 2026)
Monthly store launches in Posti over the past 12 months
Month Stores Launched Percentage
2026-04 100 15.60%
2026-03 82 12.79%
2026-02 55 8.58%
2026-01 71 11.08%
2025-12 74 11.54%
2025-11 46 7.18%
2025-10 28 4.37%
2025-09 46 7.18%
2025-08 38 5.93%
2025-07 41 6.40%
2025-06 40 6.24%
2025-05 20 3.12%

Active Stores by Launch Year

Currently, 5,084 active stores in Posti are tracked in our database , with the most stores launched in 2026 (310 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.1%

310 active stores

2025 10.6%

541 active stores

2024 6.9%

352 active stores

2023 5.4%

277 active stores

2022 5.3%

271 active stores

2021 6.7%

340 active stores

2020 6.7%

340 active stores

2019 5.0%

255 active stores

2018 4.8%

242 active stores

2017 4.9%

250 active stores

2016 3.9%

196 active stores

2015 3.0%

151 active stores

2014 3.0%

151 active stores

2013 3.2%

165 active stores

2012 2.4%

124 active stores

Distribution by Launch Year

Active stores in Posti by original launch year (May 2026)
Active stores in Posti by launch year
Launch Year Active Stores Percentage
2026 310 6.10%
2025 541 10.64%
2024 352 6.92%
2023 277 5.45%
2022 271 5.33%
2021 340 6.69%
2020 340 6.69%
2019 255 5.02%
2018 242 4.76%
2017 250 4.92%
2016 196 3.86%
2015 151 2.97%
2014 151 2.97%
2013 165 3.25%
2012 124 2.44%

Social Media Usage

Facebook stores with 34.8% among stores with at least one detectable social profile (3,036 stores) , followed by Instagram (32.7%) and YouTube (9.6%) .

Base: 6,234 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.8%

3,036 stores

Instagram 32.7%

2,848 stores

YouTube 9.6%

840 stores

TikTok 6.1%

534 stores

LinkedIn 4.7%

412 stores

Pinterest 4.2%

365 stores

Twitter 3.5%

302 stores

WhatsApp 2.6%

230 stores

X 1.5%

134 stores

Vimeo 0.2%

18 stores

Visual Distribution

Distribution of social media platforms in Posti (May 2026)
Distribution of social media platforms in Posti e-commerce stores
Social Platform Store Count Market Share
Facebook 3036 34.82%
Instagram 2848 32.66%
YouTube 840 9.63%
TikTok 534 6.12%
LinkedIn 412 4.73%
Pinterest 365 4.19%
Twitter 302 3.46%
WhatsApp 230 2.64%
X 134 1.54%
Vimeo 18 0.21%

Geographic Distribution

Finland stores with 63.6% (3,086 AI-verified stores) , followed by Italy (17.9%) and Estonia (7.5%) .

Base: 4,849 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 63.6%

3,086 AI-verified stores

Italy 17.9%

869 AI-verified stores

366 AI-verified stores

94 AI-verified stores

86 AI-verified stores

57 AI-verified stores

52 AI-verified stores

35 AI-verified stores

33 AI-verified stores

24 AI-verified stores

Visual Distribution

Geographic distribution of stores using Posti (May 2026)
Geographic distribution of stores using Posti
Country AI-Verified Store Count Market Share
Finland 3086 63.64%
Italy 869 17.92%
Estonia 366 7.55%
Brazil 94 1.94%
United States 86 1.77%
Germany 57 1.18%
Sweden 52 1.07%
Poland 35 0.72%
United Kingdom 33 0.68%
France 24 0.49%

Data Coverage

Field Rows count Coverage
Website 8.7k 100.00%
Emails 7.1k 81.44%
Phones 6.2k 71.50%
Ecommerce platform 8.3k 95.39%
Couriers 8.7k 100.00%
Payment Providers 4.0k 46.31%
Categories 4.3k 49.60%
Social Media 6.2k 71.38%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Posti e-commerce landscape:

Analyze 5.1k verified e-commerce stores on Posti - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Posti e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Posti e-commerce intelligence?

We track 5.1k verified Posti e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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