Posti Shipping Carrier Usage Database

Explore 5.8k e-commerce stores shipping with Posti. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 32.0% of stores with physical delivery (1,816 stores) , followed by Custom (25.9%) and Shopify (21.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,816 stores

Custom 25.9%

1,469 stores

Shopify 21.5%

1,220 stores

353 stores

240 stores

187 stores

98 stores

Tray 1.7%

98 stores

83 stores

41 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Posti
Platform Stores with Physical Delivery Percentage
WooCommerce 1816 31.98%
Custom 1469 25.87%
Shopify 1220 21.49%
MyCashFlow 353 6.22%
PrestaShop 240 4.23%
Magento 187 3.29%
Wix eCommerce 98 1.73%
Tray 98 1.73%
ePages 83 1.46%
Squarespace Commerce 41 0.72%
Wikinggruppen 25 0.44%
OpenCart 18 0.32%
Centra 11 0.19%
TeamSystem Commerce, Storeden 10 0.18%
CS Cart 9 0.16%

All Stores Distribution

WooCommerce holds 45.4% share of all Posti e-commerce stores (3,629) , with Custom at 18.4% and Shopify at 16.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

3,629 stores

Custom 18.4%

1,469 stores

Shopify 16.5%

1,315 stores

427 stores

258 stores

209 stores

295 stores

Tray 1.4%

112 stores

102 stores

97 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Posti
Platform Total Stores Percentage
WooCommerce 3629 45.41%
Custom 1469 18.38%
Shopify 1315 16.46%
MyCashFlow 427 5.34%
PrestaShop 258 3.23%
Magento 209 2.62%
Wix eCommerce 295 3.69%
Tray 112 1.40%
ePages 102 1.28%
Squarespace Commerce 97 1.21%
Wikinggruppen 25 0.31%
OpenCart 23 0.29%
Centra 11 0.14%
TeamSystem Commerce, Storeden 10 0.13%
CS Cart 9 0.11%

Categories Distribution

Clothing & Accessories leads with 17.4% of all stores (829 stores) , followed by Health & Beauty (15.2%) and Vehicles & Parts (12.5%) .

Top 10 Categories

Clothing & Accessories 17.4%

829 stores

Health & Beauty 15.2%

722 stores

Vehicles & Parts 12.5%

596 stores

Home & Garden 7.9%

374 stores

Furniture & Home Decor 7.3%

350 stores

Electronics & Technology 6.8%

326 stores

Food & Beverages 6.0%

288 stores

Sporting Goods & Outdoor Gear 5.9%

283 stores

Jewelry & Watches 5.2%

250 stores

Arts & Entertainment 3.7%

174 stores

Visual Distribution

Distribution of top 10 Posti store categories (November 2025)
Distribution of categories in Posti e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 829 17.40%
Health & Beauty 722 15.16%
Vehicles & Parts 596 12.51%
Home & Garden 374 7.85%
Furniture & Home Decor 350 7.35%
Electronics & Technology 326 6.84%
Food & Beverages 288 6.05%
Sporting Goods & Outdoor Gear 283 5.94%
Jewelry & Watches 250 5.25%
Arts & Entertainment 174 3.65%
Tools & Hardware 168 3.53%
Pets & Pet Supplies 151 3.17%
Gifts & Special Occasions 99 2.08%
Books & Media 82 1.72%
Toys & Games 71 1.49%

Payment Providers Distribution

PayPal leads with 18.8% among AI-verified physical stores (1,222 stores) , followed by MasterCard (18.7%) and Klarna (18.4%) .

Base: 4,452 AI-verified physical stores with detectable payment providers (50.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 18.8%

1,222 stores

1,215 stores

Klarna 18.4%

1,197 stores

832 stores

540 stores

443 stores

335 stores

VISA 3.9%

251 stores

JCB 1.5%

95 stores

Svea 1.3%

82 stores

Visual Distribution

Distribution of top 10 Posti payment providers (November 2025)
Distribution of payment providers in Posti e-commerce stores
Payment Provider Store Count Market Share
PayPal 1222 18.77%
MasterCard 1215 18.67%
Klarna 1197 18.39%
American Express 832 12.78%
Apple Pay 540 8.30%
Stripe Connect 443 6.81%
Google Pay 335 5.15%
VISA 251 3.86%
JCB 95 1.46%
Svea 82 1.26%
AfterPay 70 1.08%
Boleto 62 0.95%
Adyen 57 0.88%
Bolt 56 0.86%
PostePay 52 0.80%

Store Launch Timeline

Over the past 12 months, 644 new stores were launched in Posti , with the highest activity in 2025-10 (57 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 8.9%

57 stores launched

2025-09 9.9%

64 stores launched

2025-08 6.8%

44 stores launched

2025-07 8.1%

52 stores launched

2025-06 7.8%

50 stores launched

2025-05 8.4%

54 stores launched

2025-04 9.2%

59 stores launched

2025-03 13.5%

87 stores launched

2025-02 8.5%

55 stores launched

2025-01 9.3%

60 stores launched

2024-12 6.7%

43 stores launched

2024-11 3.0%

19 stores launched

Monthly Trend

Monthly store launches in Posti (November 2025)
Monthly store launches in Posti over the past 12 months
Month Stores Launched Percentage
2025-10 57 8.85%
2025-09 64 9.94%
2025-08 44 6.83%
2025-07 52 8.07%
2025-06 50 7.76%
2025-05 54 8.39%
2025-04 59 9.16%
2025-03 87 13.51%
2025-02 55 8.54%
2025-01 60 9.32%
2024-12 43 6.68%
2024-11 19 2.95%

Active Stores by Launch Year

Currently, 5,736 active stores in Posti are tracked in our database , with the most stores launched in 2025 (582 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.1%

582 active stores

2024 7.9%

454 active stores

2023 6.1%

350 active stores

2022 6.6%

381 active stores

2021 7.6%

437 active stores

2020 7.7%

440 active stores

2019 5.6%

319 active stores

2018 5.6%

323 active stores

2017 5.1%

293 active stores

2016 4.0%

228 active stores

2015 3.1%

176 active stores

2014 2.7%

154 active stores

2013 3.3%

188 active stores

2012 2.4%

138 active stores

2011 2.7%

154 active stores

Distribution by Launch Year

Active stores in Posti by original launch year (November 2025)
Active stores in Posti by launch year
Launch Year Active Stores Percentage
2025 582 10.15%
2024 454 7.91%
2023 350 6.10%
2022 381 6.64%
2021 437 7.62%
2020 440 7.67%
2019 319 5.56%
2018 323 5.63%
2017 293 5.11%
2016 228 3.97%
2015 176 3.07%
2014 154 2.68%
2013 188 3.28%
2012 138 2.41%
2011 154 2.68%
2010 178 3.10%
2009 136 2.37%
2008 113 1.97%
2007 117 2.04%
2006 66 1.15%
2005 65 1.13%
2004 66 1.15%
2003 87 1.52%
2002 57 0.99%
2001 66 1.15%
2000 69 1.20%
1999 44 0.77%
1998 40 0.70%
1997 13 0.23%
1996 2 0.03%

Social Media Usage

Facebook leads with 34.0% among stores with at least one detectable social profile (3,479 stores) , followed by Instagram (32.4%) and YouTube (9.8%) .

Base: 6,057 stores with any detectable social profile (68.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.0%

3,479 stores

Instagram 32.4%

3,322 stores

YouTube 9.8%

999 stores

TikTok 6.6%

674 stores

LinkedIn 4.4%

447 stores

Pinterest 4.1%

421 stores

Twitter 3.9%

401 stores

WhatsApp 3.3%

340 stores

X 1.3%

138 stores

Vimeo 0.2%

21 stores

Visual Distribution

Distribution of social media platforms in Posti (November 2025)
Distribution of social media platforms in Posti e-commerce stores
Social Platform Store Count Market Share
Facebook 3479 33.97%
Instagram 3322 32.44%
YouTube 999 9.75%
TikTok 674 6.58%
LinkedIn 447 4.36%
Pinterest 421 4.11%
Twitter 401 3.92%
WhatsApp 340 3.32%
X 138 1.35%
Vimeo 21 0.21%

Geographic Distribution

Finland leads with 60.0% (3,228 AI-verified stores) , followed by Italy (21.9%) and Estonia (6.2%) .

Base: 5,381 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 60.0%

3,228 AI-verified stores

Italy 21.9%

1,177 AI-verified stores

335 AI-verified stores

109 AI-verified stores

93 AI-verified stores

69 AI-verified stores

56 AI-verified stores

42 AI-verified stores

37 AI-verified stores

28 AI-verified stores

Visual Distribution

Geographic distribution of stores using Posti (November 2025)
Geographic distribution of stores using Posti
Country AI-Verified Store Count Market Share
Finland 3228 59.99%
Italy 1177 21.87%
Estonia 335 6.23%
Brazil 109 2.03%
Sweden 93 1.73%
United States 69 1.28%
Germany 56 1.04%
United Kingdom 42 0.78%
France 37 0.69%
Poland 28 0.52%
Spain 27 0.50%
Netherlands 27 0.50%
Russia 27 0.50%
Lithuania 21 0.39%
China 21 0.39%
Denmark 20 0.37%
Switzerland 19 0.35%
Ukraine 16 0.30%
India 15 0.28%
Latvia 14 0.26%

Dataset Coverage

Field Rows count Coverage
Website 8.8k 100.00%
Emails 7.3k 82.61%
Phones 4.7k 52.96%
Ecommerce platform 8.2k 92.42%
Couriers 8.8k 100.00%
Payment Providers 4.5k 50.46%
Categories 6.6k 74.24%
Social Media 6.1k 68.65%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Posti E-commerce Database to:

Gain actionable insights into 5.8k physical stores in Posti.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Posti online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Posti E-commerce Database?

Our database covers over 5.8k Posti physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy