Posti Shipping Carrier Usage Database

Explore 6.1k e-commerce stores shipping with Posti. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 33.8% of stores with physical delivery (2,042 stores) , followed by Custom (23.5%) and Shopify (21.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,042 stores

Custom 23.5%

1,421 stores

Shopify 21.7%

1,311 stores

378 stores

271 stores

190 stores

Tray 1.9%

113 stores

108 stores

85 stores

45 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Posti
Platform Stores with Physical Delivery Percentage
WooCommerce 2042 33.81%
Custom 1421 23.53%
Shopify 1311 21.71%
MyCashFlow 378 6.26%
PrestaShop 271 4.49%
Magento 190 3.15%
Tray 113 1.87%
Wix eCommerce 108 1.79%
ePages 85 1.41%
Squarespace Commerce 45 0.75%
Wikinggruppen 29 0.48%
OpenCart 16 0.26%
Centra 11 0.18%
CS Cart 11 0.18%
JTL Shop 9 0.15%

All Stores Distribution

WooCommerce holds 47.9% share of all Posti e-commerce stores (4,172) , with Custom at 16.3% and Shopify at 16.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

4,172 stores

Custom 16.3%

1,421 stores

Shopify 16.2%

1,414 stores

442 stores

301 stores

225 stores

Tray 1.3%

114 stores

322 stores

106 stores

105 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Posti
Platform Total Stores Percentage
WooCommerce 4172 47.94%
Custom 1421 16.33%
Shopify 1414 16.25%
MyCashFlow 442 5.08%
PrestaShop 301 3.46%
Magento 225 2.59%
Tray 114 1.31%
Wix eCommerce 322 3.70%
ePages 106 1.22%
Squarespace Commerce 105 1.21%
Wikinggruppen 29 0.33%
OpenCart 21 0.24%
Centra 11 0.13%
CS Cart 11 0.13%
JTL Shop 9 0.10%

Categories Distribution

Clothing & Accessories leads with 17.7% of all stores (876 stores) , followed by Health & Beauty (15.8%) and Vehicles & Parts (10.3%) .

Top 10 Categories

Clothing & Accessories 17.7%

876 stores

Health & Beauty 15.8%

779 stores

Vehicles & Parts 10.3%

507 stores

Home & Garden 8.3%

408 stores

Furniture & Home Decor 7.5%

368 stores

Electronics & Technology 6.9%

343 stores

Food & Beverages 6.5%

323 stores

Sporting Goods & Outdoor Gear 6.1%

303 stores

Jewelry & Watches 5.2%

259 stores

Arts & Entertainment 3.5%

172 stores

Visual Distribution

Distribution of top 10 Posti store categories (December 2025)
Distribution of categories in Posti e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 876 17.74%
Health & Beauty 779 15.77%
Vehicles & Parts 507 10.27%
Home & Garden 408 8.26%
Furniture & Home Decor 368 7.45%
Electronics & Technology 343 6.94%
Food & Beverages 323 6.54%
Sporting Goods & Outdoor Gear 303 6.13%
Jewelry & Watches 259 5.24%
Arts & Entertainment 172 3.48%
Tools & Hardware 167 3.38%
Pets & Pet Supplies 155 3.14%
Gifts & Special Occasions 109 2.21%
Books & Media 86 1.74%
Toys & Games 84 1.70%

Payment Providers Distribution

Klarna leads with 18.4% among AI-verified physical stores (1,294 stores) , followed by MasterCard (18.3%) and PayPal (17.9%) .

Base: 4,629 AI-verified physical stores with detectable payment providers (49.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 18.4%

1,294 stores

1,285 stores

PayPal 17.9%

1,256 stores

881 stores

627 stores

518 stores

408 stores

VISA 3.6%

256 stores

JCB 1.5%

106 stores

79 stores

Visual Distribution

Distribution of top 10 Posti payment providers (December 2025)
Distribution of payment providers in Posti e-commerce stores
Payment Provider Store Count Market Share
Klarna 1294 18.41%
MasterCard 1285 18.28%
PayPal 1256 17.87%
American Express 881 12.53%
Apple Pay 627 8.92%
Stripe Connect 518 7.37%
Google Pay 408 5.80%
VISA 256 3.64%
JCB 106 1.51%
AfterPay 79 1.12%
Boleto 73 1.04%
Svea 70 1.00%
Bolt 63 0.90%
SEPA 57 0.81%
Adyen 56 0.80%

Store Launch Timeline

Over the past 12 months, 725 new stores were launched in Posti , with the highest activity in 2025-11 (93 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.8%

93 stores launched

2025-10 8.4%

61 stores launched

2025-09 9.1%

66 stores launched

2025-08 5.9%

43 stores launched

2025-07 7.7%

56 stores launched

2025-06 7.3%

53 stores launched

2025-05 7.4%

54 stores launched

2025-04 8.6%

62 stores launched

2025-03 11.6%

84 stores launched

2025-02 8.8%

64 stores launched

2025-01 8.7%

63 stores launched

2024-12 3.6%

26 stores launched

Monthly Trend

Monthly store launches in Posti (December 2025)
Monthly store launches in Posti over the past 12 months
Month Stores Launched Percentage
2025-11 93 12.83%
2025-10 61 8.41%
2025-09 66 9.10%
2025-08 43 5.93%
2025-07 56 7.72%
2025-06 53 7.31%
2025-05 54 7.45%
2025-04 62 8.55%
2025-03 84 11.59%
2025-02 64 8.83%
2025-01 63 8.69%
2024-12 26 3.59%

Active Stores by Launch Year

Currently, 6,110 active stores in Posti are tracked in our database , with the most stores launched in 2025 (700 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.5%

700 active stores

2024 8.3%

510 active stores

2023 6.4%

393 active stores

2022 6.0%

368 active stores

2021 7.4%

451 active stores

2020 7.6%

465 active stores

2019 5.7%

350 active stores

2018 5.3%

324 active stores

2017 5.4%

329 active stores

2016 3.7%

228 active stores

2015 3.1%

187 active stores

2014 2.7%

162 active stores

2013 3.3%

201 active stores

2012 2.4%

147 active stores

2011 2.4%

144 active stores

Distribution by Launch Year

Active stores in Posti by original launch year (December 2025)
Active stores in Posti by launch year
Launch Year Active Stores Percentage
2025 700 11.46%
2024 510 8.35%
2023 393 6.43%
2022 368 6.02%
2021 451 7.38%
2020 465 7.61%
2019 350 5.73%
2018 324 5.30%
2017 329 5.38%
2016 228 3.73%
2015 187 3.06%
2014 162 2.65%
2013 201 3.29%
2012 147 2.41%
2011 144 2.36%
2010 193 3.16%
2009 141 2.31%
2008 115 1.88%
2007 115 1.88%
2006 60 0.98%
2005 72 1.18%
2004 71 1.16%
2003 94 1.54%
2002 58 0.95%
2001 66 1.08%
2000 63 1.03%
1999 46 0.75%
1998 43 0.70%
1997 11 0.18%
1996 2 0.03%
1995 1 0.02%

Social Media Usage

Facebook leads with 34.2% among stores with at least one detectable social profile (3,751 stores) , followed by Instagram (32.7%) and YouTube (9.6%) .

Base: 6,670 stores with any detectable social profile (70.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.2%

3,751 stores

Instagram 32.7%

3,589 stores

YouTube 9.6%

1,050 stores

TikTok 6.8%

742 stores

LinkedIn 4.3%

471 stores

Pinterest 4.3%

470 stores

Twitter 3.9%

432 stores

WhatsApp 2.7%

301 stores

X 1.3%

148 stores

Vimeo 0.2%

27 stores

Visual Distribution

Distribution of social media platforms in Posti (December 2025)
Distribution of social media platforms in Posti e-commerce stores
Social Platform Store Count Market Share
Facebook 3751 34.16%
Instagram 3589 32.68%
YouTube 1050 9.56%
TikTok 742 6.76%
LinkedIn 471 4.29%
Pinterest 470 4.28%
Twitter 432 3.93%
WhatsApp 301 2.74%
X 148 1.35%
Vimeo 27 0.25%

Geographic Distribution

Finland leads with 61.8% (3,544 AI-verified stores) , followed by Italy (20.2%) and Estonia (6.5%) .

Base: 5,735 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 61.8%

3,544 AI-verified stores

Italy 20.2%

1,159 AI-verified stores

370 AI-verified stores

127 AI-verified stores

82 AI-verified stores

70 AI-verified stores

51 AI-verified stores

46 AI-verified stores

39 AI-verified stores

30 AI-verified stores

Visual Distribution

Geographic distribution of stores using Posti (December 2025)
Geographic distribution of stores using Posti
Country AI-Verified Store Count Market Share
Finland 3544 61.80%
Italy 1159 20.21%
Estonia 370 6.45%
Brazil 127 2.21%
Sweden 82 1.43%
United States 70 1.22%
Germany 51 0.89%
United Kingdom 46 0.80%
France 39 0.68%
Poland 30 0.52%
Netherlands 27 0.47%
Russia 26 0.45%
Spain 24 0.42%
India 23 0.40%
Switzerland 22 0.38%
Denmark 21 0.37%
Lithuania 20 0.35%
China 20 0.35%
Latvia 18 0.31%
Ukraine 16 0.28%

Dataset Coverage

Field Rows count Coverage
Website 9.4k 100.00%
Emails 7.8k 83.20%
Phones 4.9k 51.90%
Ecommerce platform 8.9k 94.40%
Couriers 9.4k 100.00%
Payment Providers 4.6k 49.17%
Categories 6.8k 72.46%
Social Media 6.7k 70.84%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Posti E-commerce Database to:

Gain actionable insights into 6.1k physical stores in Posti.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Posti online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Posti E-commerce Database?

Our database covers over 6.1k Posti physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy