Online Stores Shipping with Posti
Explore 10.6k verified e-commerce stores with Posti detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 12.3k domains. 10.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
10.6k verified active stores out of 12.3k detected · 86.0% verification rate
E-commerce Platforms Distribution
Shopify stores with 33.8% of stores with physical delivery (3,577 stores) , followed by WooCommerce (29.1%) and Custom (14.8%) .
Base: 10,584 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,577 stores
3,081 stores
1,563 stores
791 stores
292 stores
230 stores
227 stores
201 stores
96 stores
74 stores
Visual Distribution
3,577 stores
3,081 stores
1,563 stores
791 stores
292 stores
230 stores
227 stores
201 stores
96 stores
74 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 3577 | 33.80% |
| WooCommerce | 3081 | 29.11% |
| Custom | 1563 | 14.77% |
| MyCashFlow | 791 | 7.47% |
| Magento | 292 | 2.76% |
| PrestaShop | 230 | 2.17% |
| ePages | 227 | 2.14% |
| Finqu | 201 | 1.90% |
| Wix eCommerce | 96 | 0.91% |
| OpenCart | 74 | 0.70% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 30.0% share of detected Posti e-commerce signals (3,695) , with WooCommerce at 30.5% and Custom at 12.9% (October 2026) .
Base: 12,305 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,695 websites
3,755 websites
1,589 websites
833 websites
303 websites
245 websites
229 websites
211 websites
182 websites
75 websites
Visual Distribution
3,695 websites
3,755 websites
1,589 websites
833 websites
303 websites
245 websites
229 websites
211 websites
182 websites
75 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 3695 | 30.03% |
| WooCommerce | 3755 | 30.52% |
| Custom | 1589 | 12.91% |
| MyCashFlow | 833 | 6.77% |
| Magento | 303 | 2.46% |
| PrestaShop | 245 | 1.99% |
| ePages | 229 | 1.86% |
| Finqu | 211 | 1.71% |
| Wix eCommerce | 182 | 1.48% |
| OpenCart | 75 | 0.61% |
Categories Distribution
Health & Beauty stores with 11.7% of all stores (1,238 stores) , followed by Clothing & Accessories (9.2%) and Sporting Goods & Outdoor Gear (9.1%) .
Base: 10,584 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,238 stores
979 stores
961 stores
748 stores
680 stores
571 stores
555 stores
484 stores
409 stores
365 stores
Visual Distribution
1,238 stores
979 stores
961 stores
748 stores
680 stores
571 stores
555 stores
484 stores
409 stores
365 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1238 | 11.70% |
| Clothing & Accessories | 979 | 9.25% |
| Sporting Goods & Outdoor Gear | 961 | 9.08% |
| Toys & Games | 748 | 7.07% |
| Arts & Entertainment | 680 | 6.42% |
| Vehicles & Parts | 571 | 5.39% |
| Home & Garden | 555 | 5.24% |
| Electronics & Technology | 484 | 4.57% |
| Food & Beverages | 409 | 3.86% |
| Business & Industrial | 365 | 3.45% |
Payment Providers Distribution
VISA accounts for 14.8% of displayed detection occurrences (5,514 occurrences) , followed by MasterCard (14.7%) and Paytrail (11.7%) .
Base: 37,363 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
5,514 occurrences
5,507 occurrences
4,386 occurrences
4,385 occurrences
3,960 occurrences
3,756 occurrences
3,405 occurrences
3,101 occurrences
1,699 occurrences
1,650 occurrences
Visual Distribution
5,514 occurrences
5,507 occurrences
4,386 occurrences
4,385 occurrences
3,960 occurrences
3,756 occurrences
3,405 occurrences
3,101 occurrences
1,699 occurrences
1,650 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 5514 | 14.76% |
| MasterCard | 5507 | 14.74% |
| Paytrail | 4386 | 11.74% |
| Klarna | 4385 | 11.74% |
| Vipps MobilePay | 3960 | 10.60% |
| Apple Pay | 3756 | 10.05% |
| PayPal | 3405 | 9.11% |
| American Express | 3101 | 8.30% |
| Maestro | 1699 | 4.55% |
| Google Pay | 1650 | 4.42% |
Store Launch Timeline
Over the past 12 months, 1,273 new stores were launched in Posti , with the highest activity in 2026-09 (187 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
187 stores launched
174 stores launched
111 stores launched
107 stores launched
124 stores launched
97 stores launched
103 stores launched
82 stores launched
99 stores launched
81 stores launched
88 stores launched
20 stores launched
Monthly Trend
14.7% of last 12 months
13.7% of last 12 months
8.7% of last 12 months
8.4% of last 12 months
9.7% of last 12 months
7.6% of last 12 months
8.1% of last 12 months
6.4% of last 12 months
7.8% of last 12 months
6.4% of last 12 months
6.9% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 187 | 14.69% |
| 2026-08 | 174 | 13.67% |
| 2026-07 | 111 | 8.72% |
| 2026-06 | 107 | 8.41% |
| 2026-05 | 124 | 9.74% |
| 2026-04 | 97 | 7.62% |
| 2026-03 | 103 | 8.09% |
| 2026-02 | 82 | 6.44% |
| 2026-01 | 99 | 7.78% |
| 2025-12 | 81 | 6.36% |
| 2025-11 | 88 | 6.91% |
| 2025-10 | 20 | 1.57% |
Active Stores by Launch Year
Currently, 10,560 active stores in Posti are tracked in our database , with the most stores launched in 2026 (1,126 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,126 active stores
960 active stores
783 active stores
636 active stores
552 active stores
711 active stores
721 active stores
478 active stores
471 active stores
538 active stores
364 active stores
277 active stores
246 active stores
311 active stores
222 active stores
Distribution by Launch Year
10.7% of tracked active stores
9.1% of tracked active stores
7.4% of tracked active stores
6.0% of tracked active stores
5.2% of tracked active stores
6.7% of tracked active stores
6.8% of tracked active stores
4.5% of tracked active stores
4.5% of tracked active stores
5.1% of tracked active stores
3.4% of tracked active stores
2.6% of tracked active stores
2.3% of tracked active stores
2.9% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1126 | 10.66% |
| 2025 | 960 | 9.09% |
| 2024 | 783 | 7.41% |
| 2023 | 636 | 6.02% |
| 2022 | 552 | 5.23% |
| 2021 | 711 | 6.73% |
| 2020 | 721 | 6.83% |
| 2019 | 478 | 4.53% |
| 2018 | 471 | 4.46% |
| 2017 | 538 | 5.09% |
| 2016 | 364 | 3.45% |
| 2015 | 277 | 2.62% |
| 2014 | 246 | 2.33% |
| 2013 | 311 | 2.95% |
| 2012 | 222 | 2.10% |
Geographic Distribution
Finland stores with 86.2% (9,126 active verified stores) , followed by Estonia (3.0%) and Italy (2.2%) .
Base: 10,584 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
9,126 active verified stores
320 active verified stores
236 active verified stores
146 active verified stores
128 active verified stores
73 active verified stores
60 active verified stores
51 active verified stores
50 active verified stores
40 active verified stores
Visual Distribution
9,126 active verified stores
320 active verified stores
236 active verified stores
146 active verified stores
128 active verified stores
73 active verified stores
60 active verified stores
51 active verified stores
50 active verified stores
40 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 9126 | 86.22% |
| Estonia | 320 | 3.02% |
| Italy | 236 | 2.23% |
| Sweden | 146 | 1.38% |
| United Kingdom | 128 | 1.21% |
| Germany | 73 | 0.69% |
| United States | 60 | 0.57% |
| Denmark | 51 | 0.48% |
| Poland | 50 | 0.47% |
| Lithuania | 40 | 0.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Sporting Goods & Outdoor Gear
Custom - Home & Garden
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify
WooCommerce - Jewelry & Watches
Shopify - Arts & Entertainment
Shopify - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.3k | 100.00% |
| Emails | 11k | 89.73% |
| Phones | 9.6k | 78.00% |
| Ecommerce platform | 11.7k | 94.69% |
| Couriers | 12.3k | 100.00% |
| Payment Providers | 11.1k | 90.51% |
| Categories | 8.6k | 69.92% |
| Social Media | 8.4k | 68.05% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Posti e-commerce landscape:
Analyze 10.6k verified e-commerce stores on Posti - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Posti e-commerce intelligence?
-
We track 10.6k verified Posti e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.7% of displayed detection occurrences (6,418 occurrences) , followed by Facebook (34.4%) and TikTok (9.5%) .
Base: 18,494 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,418 occurrences
6,357 occurrences
1,760 occurrences
1,755 occurrences
768 occurrences
705 occurrences
396 occurrences
180 occurrences
123 occurrences
32 occurrences
Visual Distribution
6,418 occurrences
6,357 occurrences
1,760 occurrences
1,755 occurrences
768 occurrences
705 occurrences
396 occurrences
180 occurrences
123 occurrences
32 occurrences