MyCashFlow Market Share & Real Store Usage

Explore 1.6k verified e-commerce stores built on MyCashFlow. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 1.8k domains. 1.6k verified as active stores with physical delivery.

Verified stores
1.6k
active stores with physical delivery
Top country
Finland
1,586 verified stores
Top payment signal
Klarna
576 stores detected
Top carrier signal
Postin
502 stores detected
Top category
Clothing & Accessories
150 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

1.6k verified active stores out of 1.8k detected · 93.2% verification rate

Categories Distribution

Clothing & Accessories stores with 11.7% of all stores (150 stores) , followed by Sporting Goods & Outdoor Gear (11.4%) and Health & Beauty (10.2%) .

Base: 1,279 AI-verified stores with physical delivery and detected product categories (78.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 11.7%

150 stores

Sporting Goods & Outdoor Gear 11.4%

146 stores

Health & Beauty 10.2%

130 stores

Home & Garden 9.0%

115 stores

Arts & Entertainment 8.8%

112 stores

Toys & Games 8.8%

112 stores

Vehicles & Parts 7.9%

101 stores

Electronics & Technology 6.2%

79 stores

Business & Industrial 5.8%

74 stores

Tools & Hardware 5.3%

68 stores

Visual Distribution

Distribution of top 10 MyCashFlow store categories (June 2026)
Distribution of categories in MyCashFlow e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 150 11.73%
Sporting Goods & Outdoor Gear 146 11.42%
Health & Beauty 130 10.16%
Home & Garden 115 8.99%
Arts & Entertainment 112 8.76%
Toys & Games 112 8.76%
Vehicles & Parts 101 7.90%
Electronics & Technology 79 6.18%
Business & Industrial 74 5.79%
Tools & Hardware 68 5.32%

Payment Providers Distribution

Klarna stores with 39.7% among AI-verified physical stores (576 stores) , followed by MasterCard (14.2%) and American Express (12.0%) .

Base: 866 AI-verified physical stores with detectable payment providers (49.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 39.7%

576 stores

206 stores

174 stores

138 stores

138 stores

99 stores

37 stores

25 stores

VISA 1.0%

14 stores

JCB 0.8%

12 stores

Visual Distribution

Distribution of top 10 MyCashFlow payment providers (June 2026)
Distribution of payment providers in MyCashFlow e-commerce stores
Payment Provider Store Count Market Share
Klarna 576 39.72%
MasterCard 206 14.21%
American Express 174 12.00%
PayPal 138 9.52%
Apple Pay 138 9.52%
Google Pay 99 6.83%
Stripe Connect 37 2.55%
AfterPay 25 1.72%
VISA 14 0.97%
JCB 12 0.83%

Shipping Carriers Distribution

Postin stores with 27.2% among AI-verified physical stores (502 stores) , followed by Posti (21.5%) and Matkahuollon (15.9%) .

Base: 850 AI-verified physical stores with detectable shipping carriers (48.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Postin 27.2%

502 stores

Posti 21.5%

396 stores

294 stores

280 stores

95 stores

68 stores

UPS 3.1%

57 stores

GLS 2.6%

48 stores

DHL 2.1%

38 stores

DSV 1.2%

23 stores

Visual Distribution

Distribution of top 10 MyCashFlow shipping carriers (June 2026)
Distribution of shipping carriers in MyCashFlow e-commerce stores
Shipping Carrier Store Count Market Share
Postin 502 27.22%
Posti 396 21.48%
Matkahuollon 294 15.94%
Matkahuolto 280 15.18%
PostNord 95 5.15%
Schenker 68 3.69%
UPS 57 3.09%
GLS 48 2.60%
DHL 38 2.06%
DSV 23 1.25%

Store Launch Timeline

Over the past 12 months, 65 new stores were launched in MyCashFlow , with the highest activity in 2026-05 (8 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 12.3%

8 stores launched

2026-04 4.6%

3 stores launched

2026-03 3.1%

2 stores launched

2026-02 4.6%

3 stores launched

2026-01 13.8%

9 stores launched

2025-12 4.6%

3 stores launched

2025-11 18.5%

12 stores launched

2025-10 10.8%

7 stores launched

2025-09 13.8%

9 stores launched

2025-08 7.7%

5 stores launched

2025-07 3.1%

2 stores launched

2025-06 3.1%

2 stores launched

Monthly Trend

Monthly store launches in MyCashFlow (June 2026)
Monthly store launches in MyCashFlow over the past 12 months
Month Stores Launched Percentage
2026-05 8 12.31%
2026-04 3 4.62%
2026-03 2 3.08%
2026-02 3 4.62%
2026-01 9 13.85%
2025-12 3 4.62%
2025-11 12 18.46%
2025-10 7 10.77%
2025-09 9 13.85%
2025-08 5 7.69%
2025-07 2 3.08%
2025-06 2 3.08%

Active Stores by Launch Year

Currently, 1,638 active stores in MyCashFlow are tracked in our database , with the most stores launched in 2026 (25 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.5%

25 active stores

2025 5.5%

90 active stores

2024 7.5%

123 active stores

2023 6.1%

100 active stores

2022 4.8%

78 active stores

2021 8.4%

138 active stores

2020 12.8%

210 active stores

2019 6.5%

106 active stores

2018 4.2%

68 active stores

2017 4.6%

75 active stores

2016 5.3%

86 active stores

2015 3.5%

58 active stores

2014 2.9%

48 active stores

2013 4.0%

66 active stores

2012 2.7%

45 active stores

Distribution by Launch Year

Active stores in MyCashFlow by original launch year (June 2026)
Active stores in MyCashFlow by launch year
Launch Year Active Stores Percentage
2026 25 1.53%
2025 90 5.49%
2024 123 7.51%
2023 100 6.11%
2022 78 4.76%
2021 138 8.42%
2020 210 12.82%
2019 106 6.47%
2018 68 4.15%
2017 75 4.58%
2016 86 5.25%
2015 58 3.54%
2014 48 2.93%
2013 66 4.03%
2012 45 2.75%

Social Media Usage

Facebook stores with 39.9% among stores with at least one detectable social profile (585 stores) , followed by Instagram (36.5%) and YouTube (9.1%) .

Base: 689 stores with any detectable social profile (39.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 39.9%

585 stores

Instagram 36.5%

534 stores

YouTube 9.1%

134 stores

TikTok 5.7%

84 stores

Pinterest 2.9%

42 stores

LinkedIn 2.7%

40 stores

Twitter 1.8%

26 stores

WhatsApp 0.7%

10 stores

Vimeo 0.4%

6 stores

X 0.3%

4 stores

Visual Distribution

Distribution of social media platforms in MyCashFlow (June 2026)
Distribution of social media platforms in MyCashFlow e-commerce stores
Social Platform Store Count Market Share
Facebook 585 39.93%
Instagram 534 36.45%
YouTube 134 9.15%
TikTok 84 5.73%
Pinterest 42 2.87%
LinkedIn 40 2.73%
Twitter 26 1.77%
WhatsApp 10 0.68%
Vimeo 6 0.41%
X 4 0.27%

Geographic Distribution

Finland stores with 96.9% (1,586 AI-verified stores) , followed by Sweden (1.4%) and Germany (0.5%) .

Base: 1,637 AI-verified stores across 14 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 96.9%

1,586 AI-verified stores

23 AI-verified stores

8 AI-verified stores

8 AI-verified stores

3 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using MyCashFlow (June 2026)
Geographic distribution of stores using MyCashFlow
Country AI-Verified Store Count Market Share
Finland 1586 96.88%
Sweden 23 1.41%
Germany 8 0.49%
Estonia 8 0.49%
Denmark 3 0.18%
Poland 1 0.06%
France 1 0.06%
Lithuania 1 0.06%
United States 1 0.06%
Latvia 1 0.06%

Data Coverage

Field Rows count Coverage
Website 1.8k 100.00%
Emails 1.6k 93.40%
Phones 1.3k 73.78%
Ecommerce platform 1.8k 100.00%
Couriers 850.0 48.35%
Payment Providers 866.0 49.26%
Categories 1.3k 76.17%
Social Media 689.0 39.19%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the MyCashFlow e-commerce landscape:

Analyze 1.6k verified e-commerce stores on MyCashFlow - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MyCashFlow e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MyCashFlow e-commerce intelligence?

We track 1.6k verified MyCashFlow e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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