MyCashFlow Market Share & Real Store Usage

Explore 1.7k verified e-commerce stores built on MyCashFlow. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 1.8k domains. 1.7k verified as active stores with physical delivery.

Verified stores
1.7k
active stores with physical delivery
Top country
Finland
1,641 verified stores
Top payment signal
Klarna
524 stores detected
Top carrier signal
Postin
459 stores detected
Top category
Clothing & Accessories
149 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

1.7k verified active stores out of 1.8k detected · 92.9% verification rate

Categories Distribution

Clothing & Accessories stores with 11.4% of all stores (149 stores) , followed by Sporting Goods & Outdoor Gear (10.7%) and Health & Beauty (10.1%) .

Base: 1,304 AI-verified stores with physical delivery and detected product categories (76.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 11.4%

149 stores

Sporting Goods & Outdoor Gear 10.7%

140 stores

Health & Beauty 10.1%

132 stores

Toys & Games 9.4%

123 stores

Home & Garden 9.0%

118 stores

Arts & Entertainment 8.5%

111 stores

Vehicles & Parts 8.0%

104 stores

Electronics & Technology 6.4%

83 stores

Tools & Hardware 5.4%

71 stores

Business & Industrial 5.4%

70 stores

Visual Distribution

Distribution of top 10 MyCashFlow store categories (May 2026)
Distribution of categories in MyCashFlow e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 149 11.43%
Sporting Goods & Outdoor Gear 140 10.74%
Health & Beauty 132 10.12%
Toys & Games 123 9.43%
Home & Garden 118 9.05%
Arts & Entertainment 111 8.51%
Vehicles & Parts 104 7.98%
Electronics & Technology 83 6.37%
Tools & Hardware 71 5.44%
Business & Industrial 70 5.37%

Payment Providers Distribution

Klarna stores with 40.7% among AI-verified physical stores (524 stores) , followed by MasterCard (14.1%) and American Express (11.5%) .

Base: 780 AI-verified physical stores with detectable payment providers (42.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 40.7%

524 stores

181 stores

148 stores

128 stores

115 stores

84 stores

33 stores

22 stores

VISA 1.2%

15 stores

Svea 0.9%

12 stores

Visual Distribution

Distribution of top 10 MyCashFlow payment providers (May 2026)
Distribution of payment providers in MyCashFlow e-commerce stores
Payment Provider Store Count Market Share
Klarna 524 40.68%
MasterCard 181 14.05%
American Express 148 11.49%
PayPal 128 9.94%
Apple Pay 115 8.93%
Google Pay 84 6.52%
Stripe Connect 33 2.56%
AfterPay 22 1.71%
VISA 15 1.16%
Svea 12 0.93%

Shipping Carriers Distribution

Postin stores with 28.5% among AI-verified physical stores (459 stores) , followed by Posti (22.0%) and Matkahuollon (16.2%) .

Base: 747 AI-verified physical stores with detectable shipping carriers (40.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Postin 28.5%

459 stores

Posti 22.0%

354 stores

261 stores

236 stores

74 stores

64 stores

UPS 3.0%

48 stores

GLS 2.4%

39 stores

DHL 2.4%

38 stores

TNT 0.8%

13 stores

Visual Distribution

Distribution of top 10 MyCashFlow shipping carriers (May 2026)
Distribution of shipping carriers in MyCashFlow e-commerce stores
Shipping Carrier Store Count Market Share
Postin 459 28.49%
Posti 354 21.97%
Matkahuollon 261 16.20%
Matkahuolto 236 14.65%
PostNord 74 4.59%
Schenker 64 3.97%
UPS 48 2.98%
GLS 39 2.42%
DHL 38 2.36%
TNT 13 0.81%

Store Launch Timeline

Over the past 12 months, 63 new stores were launched in MyCashFlow , with the highest activity in 2026-04 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 4.8%

3 stores launched

2026-03 1.6%

1 stores launched

2026-02 4.8%

3 stores launched

2026-01 12.7%

8 stores launched

2025-12 4.8%

3 stores launched

2025-11 15.9%

10 stores launched

2025-10 12.7%

8 stores launched

2025-09 14.3%

9 stores launched

2025-08 7.9%

5 stores launched

2025-07 6.3%

4 stores launched

2025-06 9.5%

6 stores launched

2025-05 4.8%

3 stores launched

Monthly Trend

Monthly store launches in MyCashFlow (May 2026)
Monthly store launches in MyCashFlow over the past 12 months
Month Stores Launched Percentage
2026-04 3 4.76%
2026-03 1 1.59%
2026-02 3 4.76%
2026-01 8 12.70%
2025-12 3 4.76%
2025-11 10 15.87%
2025-10 8 12.70%
2025-09 9 14.29%
2025-08 5 7.94%
2025-07 4 6.35%
2025-06 6 9.52%
2025-05 3 4.76%

Active Stores by Launch Year

Currently, 1,698 active stores in MyCashFlow are tracked in our database , with the most stores launched in 2026 (15 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.9%

15 active stores

2025 5.5%

93 active stores

2024 7.4%

126 active stores

2023 6.1%

103 active stores

2022 5.0%

85 active stores

2021 8.5%

144 active stores

2020 12.5%

212 active stores

2019 6.7%

114 active stores

2018 4.5%

77 active stores

2017 4.6%

78 active stores

2016 5.4%

91 active stores

2015 3.6%

61 active stores

2014 2.9%

49 active stores

2013 3.9%

66 active stores

2012 2.8%

48 active stores

Distribution by Launch Year

Active stores in MyCashFlow by original launch year (May 2026)
Active stores in MyCashFlow by launch year
Launch Year Active Stores Percentage
2026 15 0.88%
2025 93 5.48%
2024 126 7.42%
2023 103 6.07%
2022 85 5.01%
2021 144 8.48%
2020 212 12.49%
2019 114 6.71%
2018 77 4.53%
2017 78 4.59%
2016 91 5.36%
2015 61 3.59%
2014 49 2.89%
2013 66 3.89%
2012 48 2.83%

Social Media Usage

Facebook stores with 40.3% among stores with at least one detectable social profile (613 stores) , followed by Instagram (36.5%) and YouTube (8.8%) .

Base: 724 stores with any detectable social profile (39.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 40.3%

613 stores

Instagram 36.5%

556 stores

YouTube 8.8%

134 stores

TikTok 5.8%

89 stores

Pinterest 2.9%

44 stores

LinkedIn 2.5%

38 stores

Twitter 1.8%

28 stores

WhatsApp 0.5%

8 stores

Vimeo 0.4%

6 stores

X 0.4%

6 stores

Visual Distribution

Distribution of social media platforms in MyCashFlow (May 2026)
Distribution of social media platforms in MyCashFlow e-commerce stores
Social Platform Store Count Market Share
Facebook 613 40.28%
Instagram 556 36.53%
YouTube 134 8.80%
TikTok 89 5.85%
Pinterest 44 2.89%
LinkedIn 38 2.50%
Twitter 28 1.84%
WhatsApp 8 0.53%
Vimeo 6 0.39%
X 6 0.39%

Geographic Distribution

Finland stores with 96.7% (1,641 AI-verified stores) , followed by Sweden (1.5%) and Germany (0.6%) .

Base: 1,697 AI-verified stores across 15 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 96.7%

1,641 AI-verified stores

25 AI-verified stores

10 AI-verified stores

8 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Spain 0.1%

1 AI-verified stores

Japan 0.1%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using MyCashFlow (May 2026)
Geographic distribution of stores using MyCashFlow
Country AI-Verified Store Count Market Share
Finland 1641 96.70%
Sweden 25 1.47%
Germany 10 0.59%
Estonia 8 0.47%
France 2 0.12%
Denmark 2 0.12%
Spain 1 0.06%
Japan 1 0.06%
Lithuania 1 0.06%
United Kingdom 1 0.06%

Data Coverage

Field Rows count Coverage
Website 1.8k 100.00%
Emails 1.6k 88.14%
Phones 1.4k 74.58%
Ecommerce platform 1.8k 100.00%
Couriers 747.0 40.84%
Payment Providers 780.0 42.65%
Categories 1.4k 74.58%
Social Media 724.0 39.58%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the MyCashFlow e-commerce landscape:

Analyze 1.7k verified e-commerce stores on MyCashFlow - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across MyCashFlow e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the MyCashFlow e-commerce intelligence?

We track 1.7k verified MyCashFlow e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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