MyCashFlow Market Share & Real Store Usage
Explore 1.6k verified e-commerce stores built on MyCashFlow. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 2.6k domains. 1.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.6k verified active stores out of 2.6k detected · 62.1% verification rate
Categories Distribution
Health & Beauty stores with 9.2% of all stores (147 stores) , followed by Sporting Goods & Outdoor Gear (9.2%) and Clothing & Accessories (8.4%) .
Base: 1,591 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
147 stores
146 stores
134 stores
112 stores
107 stores
102 stores
98 stores
72 stores
70 stores
69 stores
Visual Distribution
147 stores
146 stores
134 stores
112 stores
107 stores
102 stores
98 stores
72 stores
70 stores
69 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 147 | 9.24% |
| Sporting Goods & Outdoor Gear | 146 | 9.18% |
| Clothing & Accessories | 134 | 8.42% |
| Home & Garden | 112 | 7.04% |
| Toys & Games | 107 | 6.73% |
| Vehicles & Parts | 102 | 6.41% |
| Arts & Entertainment | 98 | 6.16% |
| Electronics & Technology | 72 | 4.53% |
| Food & Beverages | 70 | 4.40% |
| Business & Industrial | 69 | 4.34% |
Payment Providers Distribution
Paytrail accounts for 23.9% of displayed detection occurrences (831 occurrences) , followed by Klarna (18.1%) and VISA (11.6%) .
Base: 3,477 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
831 occurrences
631 occurrences
404 occurrences
402 occurrences
309 occurrences
231 occurrences
191 occurrences
179 occurrences
167 occurrences
132 occurrences
Visual Distribution
831 occurrences
631 occurrences
404 occurrences
402 occurrences
309 occurrences
231 occurrences
191 occurrences
179 occurrences
167 occurrences
132 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Paytrail | 831 | 23.90% |
| Klarna | 631 | 18.15% |
| VISA | 404 | 11.62% |
| MasterCard | 402 | 11.56% |
| Vipps MobilePay | 309 | 8.89% |
| PayPal | 231 | 6.64% |
| Walley | 191 | 5.49% |
| American Express | 179 | 5.15% |
| Apple Pay | 167 | 4.80% |
| Google Pay | 132 | 3.80% |
Shipping Carriers Distribution
Posti accounts for 42.7% of displayed detection occurrences (791 occurrences) , followed by Matkahuolto (28.4%) and PostNord (9.8%) .
Base: 1,854 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
791 occurrences
527 occurrences
182 occurrences
94 occurrences
59 occurrences
52 occurrences
50 occurrences
46 occurrences
39 occurrences
14 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Posti | 791 | 42.66% |
| Matkahuolto | 527 | 28.43% |
| PostNord | 182 | 9.82% |
| Schenker | 94 | 5.07% |
| DSV | 59 | 3.18% |
| GLS | 52 | 2.80% |
| UPS | 50 | 2.70% |
| SmartPosti | 46 | 2.48% |
| DHL | 39 | 2.10% |
| EMS | 14 | 0.76% |
Store Launch Timeline
Over the past 12 months, 93 new stores were launched in MyCashFlow , with the highest activity in 2026-09 (8 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8 stores launched
13 stores launched
3 stores launched
6 stores launched
6 stores launched
9 stores launched
5 stores launched
10 stores launched
10 stores launched
4 stores launched
13 stores launched
6 stores launched
Monthly Trend
8.6% of last 12 months
14.0% of last 12 months
3.2% of last 12 months
6.5% of last 12 months
6.5% of last 12 months
9.7% of last 12 months
5.4% of last 12 months
10.8% of last 12 months
10.8% of last 12 months
4.3% of last 12 months
14.0% of last 12 months
6.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 8 | 8.60% |
| 2026-08 | 13 | 13.98% |
| 2026-07 | 3 | 3.23% |
| 2026-06 | 6 | 6.45% |
| 2026-05 | 6 | 6.45% |
| 2026-04 | 9 | 9.68% |
| 2026-03 | 5 | 5.38% |
| 2026-02 | 10 | 10.75% |
| 2026-01 | 10 | 10.75% |
| 2025-12 | 4 | 4.30% |
| 2025-11 | 13 | 13.98% |
| 2025-10 | 6 | 6.45% |
Active Stores by Launch Year
Currently, 1,589 active stores in MyCashFlow are tracked in our database , with the most stores launched in 2026 (71 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
71 active stores
100 active stores
121 active stores
86 active stores
65 active stores
140 active stores
181 active stores
101 active stores
66 active stores
72 active stores
81 active stores
57 active stores
44 active stores
62 active stores
47 active stores
Distribution by Launch Year
4.5% of tracked active stores
6.3% of tracked active stores
7.6% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
8.8% of tracked active stores
11.4% of tracked active stores
6.4% of tracked active stores
4.2% of tracked active stores
4.5% of tracked active stores
5.1% of tracked active stores
3.6% of tracked active stores
2.8% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 71 | 4.47% |
| 2025 | 100 | 6.29% |
| 2024 | 121 | 7.61% |
| 2023 | 86 | 5.41% |
| 2022 | 65 | 4.09% |
| 2021 | 140 | 8.81% |
| 2020 | 181 | 11.39% |
| 2019 | 101 | 6.36% |
| 2018 | 66 | 4.15% |
| 2017 | 72 | 4.53% |
| 2016 | 81 | 5.10% |
| 2015 | 57 | 3.59% |
| 2014 | 44 | 2.77% |
| 2013 | 62 | 3.90% |
| 2012 | 47 | 2.96% |
Geographic Distribution
Finland stores with 96.2% (1,530 active verified stores) , followed by Sweden (1.6%) and Germany (0.7%) .
Base: 1,591 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,530 active verified stores
26 active verified stores
11 active verified stores
9 active verified stores
6 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
1,530 active verified stores
26 active verified stores
11 active verified stores
9 active verified stores
6 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 1530 | 96.17% |
| Sweden | 26 | 1.63% |
| Germany | 11 | 0.69% |
| Estonia | 9 | 0.57% |
| Denmark | 6 | 0.38% |
| France | 1 | 0.06% |
| Japan | 1 | 0.06% |
| Latvia | 1 | 0.06% |
| Lithuania | 1 | 0.06% |
| Netherlands | 1 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
MyCashFlow - Electronics & Technology
MyCashFlow - Vehicles & Parts
MyCashFlow - Health & Beauty
MyCashFlow
MyCashFlow - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
MyCashFlow - Clothing & Accessories
MyCashFlow - Food & Beverages
MyCashFlow - Sporting Goods & Outdoor Gear
MyCashFlow - Clothing & Accessories
MyCashFlow - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.6k | 100.00% |
| Emails | 1.7k | 67.97% |
| Phones | 1.7k | 68.32% |
| Ecommerce platform | 2.6k | 100.00% |
| Couriers | 1k | 40.90% |
| Payment Providers | 1.4k | 56.45% |
| Categories | 2k | 76.56% |
| Social Media | 1.1k | 41.52% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MyCashFlow e-commerce landscape:
Analyze 1.6k verified e-commerce stores on MyCashFlow - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
See which stores moved to or from each platform with platform migration data.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MyCashFlow e-commerce intelligence?
-
We track 1.6k verified MyCashFlow e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 40.4% of displayed detection occurrences (576 occurrences) , followed by Instagram (36.8%) and YouTube (9.1%) .
Base: 1,424 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
576 occurrences
524 occurrences
129 occurrences
87 occurrences
42 occurrences
34 occurrences
18 occurrences
6 occurrences
6 occurrences
2 occurrences
Visual Distribution
576 occurrences
524 occurrences
129 occurrences
87 occurrences
42 occurrences
34 occurrences
18 occurrences
6 occurrences
6 occurrences
2 occurrences