Online Stores Shipping with Matkahuollon
Explore 1.9k verified e-commerce stores with Matkahuollon detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 2.1k domains. 1.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.9k verified active stores out of 2.1k detected · 89.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 45.3% of stores with physical delivery (847 stores) , followed by Custom (18.1%) and MyCashFlow (15.7%) .
Base: 1,868 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
847 stores
338 stores
294 stores
80 stores
70 stores
53 stores
49 stores
45 stores
21 stores
18 stores
Visual Distribution
847 stores
338 stores
294 stores
80 stores
70 stores
53 stores
49 stores
45 stores
21 stores
18 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 847 | 45.34% |
| Custom | 338 | 18.09% |
| MyCashFlow | 294 | 15.74% |
| Finqu | 80 | 4.28% |
| ePages | 70 | 3.75% |
| PrestaShop | 53 | 2.84% |
| Shopify | 49 | 2.62% |
| Magento | 45 | 2.41% |
| Wix eCommerce | 21 | 1.12% |
| Squarespace Commerce | 18 | 0.96% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 46.0% share of detected Matkahuollon e-commerce signals (958) , with Custom at 16.2% and MyCashFlow at 14.2% (June 2026) .
Base: 2,081 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
958 websites
338 websites
296 websites
82 websites
70 websites
58 websites
50 websites
46 websites
34 websites
35 websites
Visual Distribution
958 websites
338 websites
296 websites
82 websites
70 websites
58 websites
50 websites
46 websites
34 websites
35 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 958 | 46.04% |
| Custom | 338 | 16.24% |
| MyCashFlow | 296 | 14.22% |
| Finqu | 82 | 3.94% |
| ePages | 70 | 3.36% |
| PrestaShop | 58 | 2.79% |
| Shopify | 50 | 2.40% |
| Magento | 46 | 2.21% |
| Wix eCommerce | 34 | 1.63% |
| Squarespace Commerce | 35 | 1.68% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 10.9% of all stores (203 stores) , followed by Health & Beauty (8.1%) and Vehicles & Parts (7.8%) .
Base: 1,868 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
203 stores
151 stores
145 stores
129 stores
127 stores
122 stores
113 stores
102 stores
77 stores
56 stores
Visual Distribution
203 stores
151 stores
145 stores
129 stores
127 stores
122 stores
113 stores
102 stores
77 stores
56 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 203 | 10.87% |
| Health & Beauty | 151 | 8.08% |
| Vehicles & Parts | 145 | 7.76% |
| Clothing & Accessories | 129 | 6.91% |
| Arts & Entertainment | 127 | 6.80% |
| Toys & Games | 122 | 6.53% |
| Home & Garden | 113 | 6.05% |
| Electronics & Technology | 102 | 5.46% |
| Business & Industrial | 77 | 4.12% |
| Tools & Hardware | 56 | 3.00% |
Payment Providers Distribution
Klarna accounts for 27.2% of displayed detection occurrences (580 occurrences) , followed by MasterCard (23.5%) and American Express (13.6%) .
Base: 2,133 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
580 occurrences
502 occurrences
291 occurrences
227 occurrences
166 occurrences
163 occurrences
100 occurrences
47 occurrences
33 occurrences
24 occurrences
Visual Distribution
580 occurrences
502 occurrences
291 occurrences
227 occurrences
166 occurrences
163 occurrences
100 occurrences
47 occurrences
33 occurrences
24 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 580 | 27.19% |
| MasterCard | 502 | 23.53% |
| American Express | 291 | 13.64% |
| Apple Pay | 227 | 10.64% |
| PayPal | 166 | 7.78% |
| Google Pay | 163 | 7.64% |
| Stripe Connect | 100 | 4.69% |
| Svea | 47 | 2.20% |
| VISA | 33 | 1.55% |
| JCB | 24 | 1.13% |
Store Launch Timeline
Over the past 12 months, 129 new stores were launched in Matkahuollon , with the highest activity in 2026-05 (35 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
35 stores launched
11 stores launched
9 stores launched
6 stores launched
10 stores launched
8 stores launched
12 stores launched
12 stores launched
6 stores launched
8 stores launched
9 stores launched
3 stores launched
Monthly Trend
27.1% of last 12 months
8.5% of last 12 months
7.0% of last 12 months
4.7% of last 12 months
7.8% of last 12 months
6.2% of last 12 months
9.3% of last 12 months
9.3% of last 12 months
4.7% of last 12 months
6.2% of last 12 months
7.0% of last 12 months
2.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 35 | 27.13% |
| 2026-04 | 11 | 8.53% |
| 2026-03 | 9 | 6.98% |
| 2026-02 | 6 | 4.65% |
| 2026-01 | 10 | 7.75% |
| 2025-12 | 8 | 6.20% |
| 2025-11 | 12 | 9.30% |
| 2025-10 | 12 | 9.30% |
| 2025-09 | 6 | 4.65% |
| 2025-08 | 8 | 6.20% |
| 2025-07 | 9 | 6.98% |
| 2025-06 | 3 | 2.33% |
Active Stores by Launch Year
Currently, 1,864 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2026 (71 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
71 active stores
113 active stores
81 active stores
61 active stores
105 active stores
114 active stores
143 active stores
89 active stores
108 active stores
108 active stores
94 active stores
54 active stores
57 active stores
67 active stores
55 active stores
Distribution by Launch Year
3.8% of tracked active stores
6.1% of tracked active stores
4.3% of tracked active stores
3.3% of tracked active stores
5.6% of tracked active stores
6.1% of tracked active stores
7.7% of tracked active stores
4.8% of tracked active stores
5.8% of tracked active stores
5.8% of tracked active stores
5.0% of tracked active stores
2.9% of tracked active stores
3.1% of tracked active stores
3.6% of tracked active stores
3.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 71 | 3.81% |
| 2025 | 113 | 6.06% |
| 2024 | 81 | 4.35% |
| 2023 | 61 | 3.27% |
| 2022 | 105 | 5.63% |
| 2021 | 114 | 6.12% |
| 2020 | 143 | 7.67% |
| 2019 | 89 | 4.77% |
| 2018 | 108 | 5.79% |
| 2017 | 108 | 5.79% |
| 2016 | 94 | 5.04% |
| 2015 | 54 | 2.90% |
| 2014 | 57 | 3.06% |
| 2013 | 67 | 3.59% |
| 2012 | 55 | 2.95% |
Geographic Distribution
Finland stores with 99.6% (1,860 active verified stores) , followed by Estonia (0.2%) and Sweden (0.1%) .
Base: 1,868 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
Visual Distribution
1,860 active verified stores
3 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 1860 | 99.57% |
| Estonia | 3 | 0.16% |
| Sweden | 2 | 0.11% |
| Spain | 1 | 0.05% |
| Slovenia | 1 | 0.05% |
| Germany | 1 | 0.05% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Home & Garden
Custom - Vehicles & Parts
Salesforce Commerce Cloud - Toys & Games
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Custom - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.1k | 100.00% |
| Emails | 1.8k | 85.01% |
| Phones | 1.6k | 76.69% |
| Ecommerce platform | 2k | 97.12% |
| Couriers | 2.1k | 100.00% |
| Payment Providers | 1.3k | 60.64% |
| Categories | 1.5k | 70.40% |
| Social Media | 1.4k | 67.71% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Matkahuollon e-commerce landscape:
Analyze 1.9k verified e-commerce stores on Matkahuollon - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Matkahuollon e-commerce intelligence?
-
We track 1.9k verified Matkahuollon e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.0% of displayed detection occurrences (1,139 occurrences) , followed by Instagram (35.6%) and YouTube (8.5%) .
Base: 2,923 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,139 occurrences
1,040 occurrences
248 occurrences
161 occurrences
111 occurrences
87 occurrences
69 occurrences
41 occurrences
25 occurrences
2 occurrences
Visual Distribution
1,139 occurrences
1,040 occurrences
248 occurrences
161 occurrences
111 occurrences
87 occurrences
69 occurrences
41 occurrences
25 occurrences
2 occurrences