Matkahuollon Shipping Carrier Usage Database

Explore 2.3k e-commerce stores shipping with Matkahuollon. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 38.4% of stores with physical delivery (875 stores) , followed by Shopify (18.5%) and Custom (17.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

875 stores

Shopify 18.5%

420 stores

Custom 17.3%

393 stores

328 stores

81 stores

47 stores

46 stores

36 stores

27 stores

14 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuollon
Platform Stores with Physical Delivery Percentage
WooCommerce 875 38.44%
Shopify 420 18.45%
Custom 393 17.27%
MyCashFlow 328 14.41%
ePages 81 3.56%
Magento 47 2.07%
OpenCart 46 2.02%
PrestaShop 36 1.58%
Wix eCommerce 27 1.19%
Squarespace Commerce 14 0.62%
SAP Commerce Cloud 3 0.13%
Drupal Commerce 2 0.09%
Litium 2 0.09%
BigCommerce 1 0.04%
Salesforce Commerce Cloud 1 0.04%

All Stores Distribution

WooCommerce holds 39.5% share of all Matkahuollon e-commerce stores (928) , with Shopify at 17.9% and Custom at 16.7% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

928 stores

Shopify 17.9%

420 stores

Custom 16.7%

393 stores

332 stores

81 stores

47 stores

46 stores

36 stores

35 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Matkahuollon
Platform Total Stores Percentage
WooCommerce 928 39.52%
Shopify 420 17.89%
Custom 393 16.74%
MyCashFlow 332 14.14%
ePages 81 3.45%
Magento 47 2.00%
OpenCart 46 1.96%
PrestaShop 36 1.53%
Wix eCommerce 35 1.49%
Squarespace Commerce 21 0.89%
SAP Commerce Cloud 3 0.13%
Drupal Commerce 2 0.09%
Litium 2 0.09%
BigCommerce 1 0.04%
Salesforce Commerce Cloud 1 0.04%

Categories Distribution

Clothing & Accessories leads with 17.9% of all stores (325 stores) , followed by Health & Beauty (13.9%) and Sporting Goods & Outdoor Gear (10.3%) .

Top 10 Categories

Clothing & Accessories 17.9%

325 stores

Health & Beauty 13.9%

252 stores

Sporting Goods & Outdoor Gear 10.3%

186 stores

Vehicles & Parts 7.9%

144 stores

Home & Garden 7.4%

135 stores

Electronics & Technology 6.6%

119 stores

Pets & Pet Supplies 5.5%

99 stores

Arts & Entertainment 5.1%

92 stores

Furniture & Home Decor 5.0%

91 stores

Jewelry & Watches 4.9%

89 stores

Visual Distribution

Distribution of top 10 Matkahuollon store categories (January 2026)
Distribution of categories in Matkahuollon e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 325 17.92%
Health & Beauty 252 13.89%
Sporting Goods & Outdoor Gear 186 10.25%
Vehicles & Parts 144 7.94%
Home & Garden 135 7.44%
Electronics & Technology 119 6.56%
Pets & Pet Supplies 99 5.46%
Arts & Entertainment 92 5.07%
Furniture & Home Decor 91 5.02%
Jewelry & Watches 89 4.91%
Tools & Hardware 82 4.52%
Food & Beverages 81 4.47%
Gifts & Special Occasions 50 2.76%
Business & Industrial 38 2.09%
Toys & Games 31 1.71%

Payment Providers Distribution

Klarna leads with 24.3% among AI-verified physical stores (665 stores) , followed by MasterCard (22.6%) and American Express (14.5%) .

Base: 1,491 AI-verified physical stores with detectable payment providers (61.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 24.3%

665 stores

617 stores

397 stores

247 stores

237 stores

141 stores

127 stores

Bolt 2.6%

72 stores

Svea 2.5%

68 stores

VISA 1.6%

43 stores

Visual Distribution

Distribution of top 10 Matkahuollon payment providers (January 2026)
Distribution of payment providers in Matkahuollon e-commerce stores
Payment Provider Store Count Market Share
Klarna 665 24.34%
MasterCard 617 22.58%
American Express 397 14.53%
Apple Pay 247 9.04%
PayPal 237 8.67%
Google Pay 141 5.16%
Stripe Connect 127 4.65%
Bolt 72 2.64%
Svea 68 2.49%
VISA 43 1.57%
AfterPay 43 1.57%
JCB 32 1.17%
Trustly 18 0.66%
Bambora 14 0.51%
BitCoin 11 0.40%

Store Launch Timeline

Over the past 12 months, 177 new stores were launched in Matkahuollon , with the highest activity in 2025-12 (6 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 3.4%

6 stores launched

2025-11 9.6%

17 stores launched

2025-10 13.6%

24 stores launched

2025-09 6.2%

11 stores launched

2025-08 8.5%

15 stores launched

2025-07 7.3%

13 stores launched

2025-06 7.3%

13 stores launched

2025-05 7.9%

14 stores launched

2025-04 12.4%

22 stores launched

2025-03 13.6%

24 stores launched

2025-02 6.2%

11 stores launched

2025-01 4.0%

7 stores launched

Monthly Trend

Monthly store launches in Matkahuollon (January 2026)
Monthly store launches in Matkahuollon over the past 12 months
Month Stores Launched Percentage
2025-12 6 3.39%
2025-11 17 9.60%
2025-10 24 13.56%
2025-09 11 6.21%
2025-08 15 8.47%
2025-07 13 7.34%
2025-06 13 7.34%
2025-05 14 7.91%
2025-04 22 12.43%
2025-03 24 13.56%
2025-02 11 6.21%
2025-01 7 3.95%

Active Stores by Launch Year

Currently, 2,276 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2025 (194 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.5%

194 active stores

2024 5.4%

124 active stores

2023 4.7%

106 active stores

2022 5.2%

119 active stores

2021 7.7%

175 active stores

2020 8.1%

185 active stores

2019 5.1%

115 active stores

2018 5.3%

120 active stores

2017 6.9%

157 active stores

2016 5.1%

115 active stores

2015 3.2%

73 active stores

2014 2.5%

57 active stores

2013 3.6%

83 active stores

2012 2.5%

57 active stores

2011 3.3%

74 active stores

Distribution by Launch Year

Active stores in Matkahuollon by original launch year (January 2026)
Active stores in Matkahuollon by launch year
Launch Year Active Stores Percentage
2025 194 8.52%
2024 124 5.45%
2023 106 4.66%
2022 119 5.23%
2021 175 7.69%
2020 185 8.13%
2019 115 5.05%
2018 120 5.27%
2017 157 6.90%
2016 115 5.05%
2015 73 3.21%
2014 57 2.50%
2013 83 3.65%
2012 57 2.50%
2011 74 3.25%
2010 60 2.64%
2009 62 2.72%
2008 58 2.55%
2007 48 2.11%
2006 40 1.76%
2005 37 1.63%
2004 43 1.89%
2003 44 1.93%
2002 20 0.88%
2001 28 1.23%
2000 35 1.54%
1999 24 1.05%
1998 16 0.70%
1997 6 0.26%
1996 1 0.04%

Social Media Usage

Facebook leads with 37.8% among stores with at least one detectable social profile (1,438 stores) , followed by Instagram (35.2%) and YouTube (8.7%) .

Base: 1,660 stores with any detectable social profile (69.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.8%

1,438 stores

Instagram 35.2%

1,337 stores

YouTube 8.7%

330 stores

TikTok 6.7%

255 stores

LinkedIn 3.6%

135 stores

Pinterest 3.5%

133 stores

Twitter 2.6%

99 stores

X 1.1%

42 stores

WhatsApp 0.7%

28 stores

Vimeo 0.1%

4 stores

Visual Distribution

Distribution of social media platforms in Matkahuollon (January 2026)
Distribution of social media platforms in Matkahuollon e-commerce stores
Social Platform Store Count Market Share
Facebook 1438 37.83%
Instagram 1337 35.17%
YouTube 330 8.68%
TikTok 255 6.71%
LinkedIn 135 3.55%
Pinterest 133 3.50%
Twitter 99 2.60%
X 42 1.10%
WhatsApp 28 0.74%
Vimeo 4 0.11%

Geographic Distribution

Finland leads with 99.6% (2,269 AI-verified stores) , followed by Sweden (0.1%) and Germany (0.1%) .

Base: 2,279 AI-verified stores across 7 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 99.6%

2,269 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

India 0.0%

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuollon (January 2026)
Geographic distribution of stores using Matkahuollon
Country AI-Verified Store Count Market Share
Finland 2269 99.56%
Sweden 3 0.13%
Germany 2 0.09%
Estonia 2 0.09%
France 1 0.04%
India 1 0.04%
Denmark 1 0.04%

Dataset Coverage

Field Rows count Coverage
Website 2.4k 100.00%
Emails 2.1k 87.00%
Phones 1.5k 63.81%
Ecommerce platform 2.4k 97.71%
Couriers 2.4k 100.00%
Payment Providers 1.5k 61.94%
Categories 2.0k 81.22%
Social Media 1.7k 68.97%

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Frequently Asked Questions

What data is included in the Matkahuollon E-commerce Database?

Our database covers over 2.3k Matkahuollon physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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