Matkahuollon Shipping Carrier Usage Database

Explore 1.9k verified e-commerce stores shipping with Matkahuollon. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.1k domains. 1.9k verified as active stores with physical delivery.

Verified stores
1.9k
active stores with physical delivery
Top country
Finland
1,910 verified stores
Top payment signal
Klarna
562 stores detected
Top category
Sporting Goods & Outdoor Gear
217 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

1.9k verified active stores out of 2.1k detected · 89.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 47.8% of stores with physical delivery (905 stores) , followed by Custom (17.4%) and MyCashFlow (13.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

905 stores

Custom 17.4%

329 stores

261 stores

Finqu 4.4%

83 stores

77 stores

76 stores

51 stores

42 stores

21 stores

17 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuollon
Platform Stores with Physical Delivery Percentage
WooCommerce 905 47.78%
Custom 329 17.37%
MyCashFlow 261 13.78%
Finqu 83 4.38%
Shopify 77 4.07%
ePages 76 4.01%
PrestaShop 51 2.69%
Magento 42 2.22%
Wix eCommerce 21 1.11%
Squarespace Commerce 17 0.90%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 49.9% share of all Matkahuollon e-commerce stores (1,028) , with Custom at 16.0% and MyCashFlow at 12.8% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

1,028 stores

Custom 16.0%

329 stores

264 stores

Finqu 4.1%

84 stores

80 stores

76 stores

56 stores

45 stores

33 stores

35 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Matkahuollon
Platform Total Stores Percentage
WooCommerce 1028 49.85%
Custom 329 15.96%
MyCashFlow 264 12.80%
Finqu 84 4.07%
Shopify 80 3.88%
ePages 76 3.69%
PrestaShop 56 2.72%
Magento 45 2.18%
Wix eCommerce 33 1.60%
Squarespace Commerce 35 1.70%

Categories Distribution

Sporting Goods & Outdoor Gear stores with 15.0% of all stores (217 stores) , followed by Health & Beauty (10.8%) and Vehicles & Parts (9.9%) .

Base: 1,450 AI-verified stores with physical delivery and detected product categories (75.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 15.0%

217 stores

Health & Beauty 10.8%

156 stores

Vehicles & Parts 9.9%

144 stores

Arts & Entertainment 9.6%

139 stores

Clothing & Accessories 9.4%

137 stores

Home & Garden 8.1%

118 stores

Toys & Games 7.8%

113 stores

Electronics & Technology 7.5%

109 stores

Business & Industrial 5.1%

74 stores

Food & Beverages 3.9%

57 stores

Visual Distribution

Distribution of top 10 Matkahuollon store categories (May 2026)
Distribution of categories in Matkahuollon e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 217 14.97%
Health & Beauty 156 10.76%
Vehicles & Parts 144 9.93%
Arts & Entertainment 139 9.59%
Clothing & Accessories 137 9.45%
Home & Garden 118 8.14%
Toys & Games 113 7.79%
Electronics & Technology 109 7.52%
Business & Industrial 74 5.10%
Food & Beverages 57 3.93%

Payment Providers Distribution

Klarna stores with 25.2% among AI-verified physical stores (562 stores) , followed by MasterCard (23.9%) and American Express (13.1%) .

Base: 1,288 AI-verified physical stores with detectable payment providers (60.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 25.2%

562 stores

533 stores

293 stores

229 stores

169 stores

158 stores

96 stores

Svea 2.5%

55 stores

VISA 1.4%

32 stores

JCB 1.0%

23 stores

Visual Distribution

Distribution of top 10 Matkahuollon payment providers (May 2026)
Distribution of payment providers in Matkahuollon e-commerce stores
Payment Provider Store Count Market Share
Klarna 562 25.20%
MasterCard 533 23.90%
American Express 293 13.14%
Apple Pay 229 10.27%
PayPal 169 7.58%
Google Pay 158 7.09%
Stripe Connect 96 4.30%
Svea 55 2.47%
VISA 32 1.43%
JCB 23 1.03%

Store Launch Timeline

Over the past 12 months, 113 new stores were launched in Matkahuollon , with the highest activity in 2026-04 (10 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 8.8%

10 stores launched

2026-03 9.7%

11 stores launched

2026-02 6.2%

7 stores launched

2026-01 7.1%

8 stores launched

2025-12 6.2%

7 stores launched

2025-11 11.5%

13 stores launched

2025-10 11.5%

13 stores launched

2025-09 6.2%

7 stores launched

2025-08 8.8%

10 stores launched

2025-07 8.8%

10 stores launched

2025-06 10.6%

12 stores launched

2025-05 4.4%

5 stores launched

Monthly Trend

Monthly store launches in Matkahuollon (May 2026)
Monthly store launches in Matkahuollon over the past 12 months
Month Stores Launched Percentage
2026-04 10 8.85%
2026-03 11 9.73%
2026-02 7 6.19%
2026-01 8 7.08%
2025-12 7 6.19%
2025-11 13 11.50%
2025-10 13 11.50%
2025-09 7 6.19%
2025-08 10 8.85%
2025-07 10 8.85%
2025-06 12 10.62%
2025-05 5 4.42%

Active Stores by Launch Year

Currently, 1,915 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2026 (36 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.9%

36 active stores

2025 7.0%

135 active stores

2024 4.3%

83 active stores

2023 3.6%

69 active stores

2022 5.4%

104 active stores

2021 7.0%

134 active stores

2020 7.8%

149 active stores

2019 4.5%

86 active stores

2018 5.8%

112 active stores

2017 6.1%

116 active stores

2016 5.1%

98 active stores

2015 3.0%

58 active stores

2014 2.9%

56 active stores

2013 3.5%

67 active stores

2012 2.9%

56 active stores

Distribution by Launch Year

Active stores in Matkahuollon by original launch year (May 2026)
Active stores in Matkahuollon by launch year
Launch Year Active Stores Percentage
2026 36 1.88%
2025 135 7.05%
2024 83 4.33%
2023 69 3.60%
2022 104 5.43%
2021 134 7.00%
2020 149 7.78%
2019 86 4.49%
2018 112 5.85%
2017 116 6.06%
2016 98 5.12%
2015 58 3.03%
2014 56 2.92%
2013 67 3.50%
2012 56 2.92%

Social Media Usage

Facebook stores with 38.7% among stores with at least one detectable social profile (1,213 stores) , followed by Instagram (35.4%) and YouTube (8.5%) .

Base: 1,492 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.7%

1,213 stores

Instagram 35.4%

1,112 stores

YouTube 8.5%

268 stores

TikTok 5.6%

176 stores

LinkedIn 3.9%

121 stores

Pinterest 3.3%

103 stores

Twitter 2.4%

76 stores

X 1.3%

40 stores

WhatsApp 0.8%

26 stores

Vimeo 0.1%

2 stores

Visual Distribution

Distribution of social media platforms in Matkahuollon (May 2026)
Distribution of social media platforms in Matkahuollon e-commerce stores
Social Platform Store Count Market Share
Facebook 1213 38.67%
Instagram 1112 35.45%
YouTube 268 8.54%
TikTok 176 5.61%
LinkedIn 121 3.86%
Pinterest 103 3.28%
Twitter 76 2.42%
X 40 1.28%
WhatsApp 26 0.83%
Vimeo 2 0.06%

Geographic Distribution

Finland stores with 99.5% (1,910 AI-verified stores) , followed by Sweden (0.2%) and Estonia (0.1%) .

Base: 1,919 AI-verified stores across 7 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 99.5%

1,910 AI-verified stores

3 AI-verified stores

2 AI-verified stores

Spain 0.1%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuollon (May 2026)
Geographic distribution of stores using Matkahuollon
Country AI-Verified Store Count Market Share
Finland 1910 99.53%
Sweden 3 0.16%
Estonia 2 0.10%
Spain 1 0.05%
Austria 1 0.05%
Slovenia 1 0.05%
Germany 1 0.05%

Data Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.8k 86.03%
Phones 1.7k 77.19%
Ecommerce platform 2.1k 97.30%
Couriers 2.1k 100.00%
Payment Providers 1.3k 59.96%
Categories 1.5k 70.30%
Social Media 1.5k 69.46%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Matkahuollon e-commerce landscape:

Analyze 1.9k verified e-commerce stores on Matkahuollon - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Matkahuollon e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Matkahuollon e-commerce intelligence?

We track 1.9k verified Matkahuollon e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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