Matkahuollon Shipping Carrier Usage Database

Explore 1.9k e-commerce stores shipping with Matkahuollon. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 43.8% of stores with physical delivery (679 stores) , followed by Shopify (24.8%) and MyCashFlow (18.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

679 stores

Shopify 24.8%

385 stores

286 stores

66 stores

57 stores

30 stores

19 stores

12 stores

7 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Matkahuollon
Platform Stores with Physical Delivery Percentage
WooCommerce 679 43.81%
Shopify 385 24.84%
MyCashFlow 286 18.45%
ePages 66 4.26%
Magento 57 3.68%
PrestaShop 30 1.94%
Wix eCommerce 19 1.23%
Squarespace Commerce 12 0.77%
OpenCart 7 0.45%
Drupal Commerce 2 0.13%
SAP Commerce Cloud 2 0.13%
Litium 2 0.13%
osCommerce 1 0.06%
Intershop 1 0.06%
BigCommerce 1 0.06%

All Stores Distribution

WooCommerce holds 44.9% share of all Matkahuollon e-commerce stores (809) , with Shopify at 21.9% and MyCashFlow at 18.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

809 stores

Shopify 21.9%

394 stores

328 stores

72 stores

59 stores

32 stores

33 stores

20 stores

47 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Matkahuollon
Platform Total Stores Percentage
WooCommerce 809 44.87%
Shopify 394 21.85%
MyCashFlow 328 18.19%
ePages 72 3.99%
Magento 59 3.27%
PrestaShop 32 1.77%
Wix eCommerce 33 1.83%
Squarespace Commerce 20 1.11%
OpenCart 47 2.61%
Drupal Commerce 2 0.11%
SAP Commerce Cloud 2 0.11%
Litium 2 0.11%
osCommerce 1 0.06%
Intershop 1 0.06%
BigCommerce 1 0.06%

Categories Distribution

Clothing & Accessories leads with 18.5% of all stores (300 stores) , followed by Health & Beauty (13.5%) and Sporting Goods & Outdoor Gear (10.5%) .

Top 10 Categories

Clothing & Accessories 18.5%

300 stores

Health & Beauty 13.5%

219 stores

Sporting Goods & Outdoor Gear 10.5%

170 stores

Vehicles & Parts 8.4%

136 stores

Home & Garden 7.2%

117 stores

Electronics & Technology 6.5%

105 stores

Pets & Pet Supplies 5.9%

95 stores

Food & Beverages 5.2%

84 stores

Furniture & Home Decor 5.0%

81 stores

Jewelry & Watches 4.9%

80 stores

Visual Distribution

Distribution of top 10 Matkahuollon store categories (November 2025)
Distribution of categories in Matkahuollon e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 300 18.53%
Health & Beauty 219 13.53%
Sporting Goods & Outdoor Gear 170 10.50%
Vehicles & Parts 136 8.40%
Home & Garden 117 7.23%
Electronics & Technology 105 6.49%
Pets & Pet Supplies 95 5.87%
Food & Beverages 84 5.19%
Furniture & Home Decor 81 5.00%
Jewelry & Watches 80 4.94%
Arts & Entertainment 77 4.76%
Tools & Hardware 62 3.83%
Gifts & Special Occasions 36 2.22%
Business & Industrial 31 1.91%
Toys & Games 26 1.61%

Payment Providers Distribution

Klarna leads with 25.5% among AI-verified physical stores (585 stores) , followed by MasterCard (23.0%) and American Express (15.0%) .

Base: 1,424 AI-verified physical stores with detectable payment providers (63.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 25.5%

585 stores

528 stores

345 stores

200 stores

190 stores

113 stores

98 stores

Svea 2.6%

60 stores

VISA 1.8%

41 stores

37 stores

Visual Distribution

Distribution of top 10 Matkahuollon payment providers (November 2025)
Distribution of payment providers in Matkahuollon e-commerce stores
Payment Provider Store Count Market Share
Klarna 585 25.49%
MasterCard 528 23.01%
American Express 345 15.03%
PayPal 200 8.71%
Apple Pay 190 8.28%
Stripe Connect 113 4.92%
Google Pay 98 4.27%
Svea 60 2.61%
VISA 41 1.79%
AfterPay 37 1.61%
JCB 31 1.35%
Bolt 30 1.31%
Trustly 14 0.61%
Bambora 12 0.52%
Paddle 11 0.48%

Store Launch Timeline

Over the past 12 months, 181 new stores were launched in Matkahuollon , with the highest activity in 2025-10 (20 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 11.0%

20 stores launched

2025-09 6.1%

11 stores launched

2025-08 7.7%

14 stores launched

2025-07 6.1%

11 stores launched

2025-06 7.2%

13 stores launched

2025-05 8.8%

16 stores launched

2025-04 11.6%

21 stores launched

2025-03 13.8%

25 stores launched

2025-02 6.1%

11 stores launched

2025-01 9.9%

18 stores launched

2024-12 7.2%

13 stores launched

2024-11 4.4%

8 stores launched

Monthly Trend

Monthly store launches in Matkahuollon (November 2025)
Monthly store launches in Matkahuollon over the past 12 months
Month Stores Launched Percentage
2025-10 20 11.05%
2025-09 11 6.08%
2025-08 14 7.73%
2025-07 11 6.08%
2025-06 13 7.18%
2025-05 16 8.84%
2025-04 21 11.60%
2025-03 25 13.81%
2025-02 11 6.08%
2025-01 18 9.94%
2024-12 13 7.18%
2024-11 8 4.42%

Active Stores by Launch Year

Currently, 1,935 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2025 (160 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.3%

160 active stores

2024 5.6%

108 active stores

2023 4.7%

91 active stores

2022 5.9%

114 active stores

2021 7.3%

141 active stores

2020 8.6%

167 active stores

2019 5.2%

101 active stores

2018 5.4%

105 active stores

2017 5.3%

102 active stores

2016 4.8%

92 active stores

2015 3.0%

59 active stores

2014 2.2%

43 active stores

2013 3.6%

70 active stores

2012 2.8%

54 active stores

2011 3.5%

68 active stores

Distribution by Launch Year

Active stores in Matkahuollon by original launch year (November 2025)
Active stores in Matkahuollon by launch year
Launch Year Active Stores Percentage
2025 160 8.27%
2024 108 5.58%
2023 91 4.70%
2022 114 5.89%
2021 141 7.29%
2020 167 8.63%
2019 101 5.22%
2018 105 5.43%
2017 102 5.27%
2016 92 4.75%
2015 59 3.05%
2014 43 2.22%
2013 70 3.62%
2012 54 2.79%
2011 68 3.51%
2010 54 2.79%
2009 55 2.84%
2008 52 2.69%
2007 45 2.33%
2006 31 1.60%
2005 29 1.50%
2004 37 1.91%
2003 38 1.96%
2002 18 0.93%
2001 28 1.45%
2000 33 1.71%
1999 21 1.09%
1998 13 0.67%
1997 5 0.26%
1996 1 0.05%

Social Media Usage

Facebook leads with 37.8% among stores with at least one detectable social profile (1,183 stores) , followed by Instagram (35.8%) and YouTube (9.1%) .

Base: 1,489 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.8%

1,183 stores

Instagram 35.8%

1,122 stores

YouTube 9.1%

284 stores

TikTok 6.4%

200 stores

Pinterest 3.6%

112 stores

LinkedIn 3.0%

94 stores

Twitter 2.8%

88 stores

WhatsApp 0.9%

27 stores

X 0.5%

17 stores

Vimeo 0.2%

6 stores

Visual Distribution

Distribution of social media platforms in Matkahuollon (November 2025)
Distribution of social media platforms in Matkahuollon e-commerce stores
Social Platform Store Count Market Share
Facebook 1183 37.76%
Instagram 1122 35.81%
YouTube 284 9.06%
TikTok 200 6.38%
Pinterest 112 3.57%
LinkedIn 94 3.00%
Twitter 88 2.81%
WhatsApp 27 0.86%
X 17 0.54%
Vimeo 6 0.19%

Geographic Distribution

Finland leads with 99.6% (1,930 AI-verified stores) , followed by Germany (0.1%) and Estonia (0.1%) .

Base: 1,938 AI-verified stores across 6 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 99.6%

1,930 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

India 0.1%

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuollon (November 2025)
Geographic distribution of stores using Matkahuollon
Country AI-Verified Store Count Market Share
Finland 1930 99.59%
Germany 2 0.10%
Estonia 2 0.10%
Sweden 2 0.10%
India 1 0.05%
Denmark 1 0.05%

Dataset Coverage

Field Rows count Coverage
Website 2.3k 100.00%
Emails 2.0k 86.85%
Phones 1.5k 64.26%
Ecommerce platform 1.8k 79.98%
Couriers 2.3k 100.00%
Payment Providers 1.4k 63.06%
Categories 1.7k 74.49%
Social Media 1.5k 65.94%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Matkahuollon E-commerce Database to:

Gain actionable insights into 1.9k physical stores in Matkahuollon.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Matkahuollon online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Matkahuollon E-commerce Database?

Our database covers over 1.9k Matkahuollon physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy