Matkahuollon Shipping Carrier Usage Database

Explore 1.9k verified e-commerce stores shipping with Matkahuollon. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.1k domains. 1.9k verified as active stores with physical delivery.

· · Next full refresh: May 2026

1.9k verified active stores out of 2.1k detected · 89.4% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 47.9% of stores with physical delivery (905 stores) , followed by Custom (17.0%) and MyCashFlow (13.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

905 stores

Custom 17.0%

322 stores

260 stores

Finqu 4.4%

83 stores

76 stores

76 stores

50 stores

44 stores

21 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuollon
Platform Stores with Physical Delivery Percentage
WooCommerce 905 47.86%
Custom 322 17.03%
MyCashFlow 260 13.75%
Finqu 83 4.39%
ePages 76 4.02%
Shopify 76 4.02%
PrestaShop 50 2.64%
Magento 44 2.33%
Wix eCommerce 21 1.11%
Squarespace Commerce 21 1.11%
Smoolis, OpenCart 9 0.48%
OpenCart 9 0.48%
OpenCart, Smoolis 7 0.37%
SAP Commerce Cloud 4 0.21%
Vilkas Store, ePages 4 0.21%

Categories Distribution

Sporting Goods & Outdoor Gear leads with 14.8% of all stores (216 stores) , followed by Health & Beauty (10.7%) and Vehicles & Parts (9.6%) .

Base: 1,458 AI-verified stores with physical delivery and detected product categories (76.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 14.8%

216 stores

Health & Beauty 10.7%

156 stores

Vehicles & Parts 9.6%

140 stores

Arts & Entertainment 9.3%

135 stores

Clothing & Accessories 9.0%

131 stores

Toys & Games 8.4%

122 stores

Home & Garden 8.4%

122 stores

Electronics & Technology 7.1%

104 stores

Business & Industrial 5.9%

86 stores

Food & Beverages 4.0%

59 stores

Visual Distribution

Distribution of top 10 Matkahuollon store categories (April 2026)
Distribution of categories in Matkahuollon e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 216 14.81%
Health & Beauty 156 10.70%
Vehicles & Parts 140 9.60%
Arts & Entertainment 135 9.26%
Clothing & Accessories 131 8.98%
Toys & Games 122 8.37%
Home & Garden 122 8.37%
Electronics & Technology 104 7.13%
Business & Industrial 86 5.90%
Food & Beverages 59 4.05%
Tools & Hardware 56 3.84%
Jewelry & Watches 47 3.22%
Pets & Pet Supplies 45 3.09%
Furniture & Home Decor 26 1.78%
Gifts & Special Occasions 13 0.89%

Payment Providers Distribution

Klarna leads with 24.9% among AI-verified physical stores (555 stores) , followed by MasterCard (24.1%) and American Express (13.2%) .

Base: 1,281 AI-verified physical stores with detectable payment providers (59.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 24.9%

555 stores

536 stores

294 stores

227 stores

169 stores

156 stores

100 stores

Svea 2.5%

55 stores

VISA 1.4%

32 stores

22 stores

Visual Distribution

Distribution of top 10 Matkahuollon payment providers (April 2026)
Distribution of payment providers in Matkahuollon e-commerce stores
Payment Provider Store Count Market Share
Klarna 555 24.94%
MasterCard 536 24.09%
American Express 294 13.21%
Apple Pay 227 10.20%
PayPal 169 7.60%
Google Pay 156 7.01%
Stripe Connect 100 4.49%
Svea 55 2.47%
VISA 32 1.44%
AfterPay 22 0.99%
Bolt 22 0.99%
JCB 22 0.99%
Bambora 15 0.67%
Trustly 12 0.54%
Adyen 8 0.36%

Store Launch Timeline

Over the past 12 months, 117 new stores were launched in Matkahuollon , with the highest activity in 2026-03 (10 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 8.5%

10 stores launched

2026-02 4.3%

5 stores launched

2026-01 6.8%

8 stores launched

2025-12 6.0%

7 stores launched

2025-11 11.1%

13 stores launched

2025-10 11.1%

13 stores launched

2025-09 6.0%

7 stores launched

2025-08 8.5%

10 stores launched

2025-07 8.5%

10 stores launched

2025-06 11.1%

13 stores launched

2025-05 9.4%

11 stores launched

2025-04 8.5%

10 stores launched

Monthly Trend

Monthly store launches in Matkahuollon (April 2026)
Monthly store launches in Matkahuollon over the past 12 months
Month Stores Launched Percentage
2026-03 10 8.55%
2026-02 5 4.27%
2026-01 8 6.84%
2025-12 7 5.98%
2025-11 13 11.11%
2025-10 13 11.11%
2025-09 7 5.98%
2025-08 10 8.55%
2025-07 10 8.55%
2025-06 13 11.11%
2025-05 11 9.40%
2025-04 10 8.55%

Active Stores by Launch Year

Currently, 1,913 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2026 (23 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.2%

23 active stores

2025 7.2%

138 active stores

2024 4.3%

83 active stores

2023 3.7%

70 active stores

2022 5.4%

103 active stores

2021 7.0%

134 active stores

2020 7.9%

152 active stores

2019 4.6%

88 active stores

2018 5.9%

112 active stores

2017 6.2%

118 active stores

2016 5.1%

98 active stores

2015 3.1%

59 active stores

2014 2.9%

56 active stores

2013 3.6%

68 active stores

2012 3.0%

57 active stores

Distribution by Launch Year

Active stores in Matkahuollon by original launch year (April 2026)
Active stores in Matkahuollon by launch year
Launch Year Active Stores Percentage
2026 23 1.20%
2025 138 7.21%
2024 83 4.34%
2023 70 3.66%
2022 103 5.38%
2021 134 7.00%
2020 152 7.95%
2019 88 4.60%
2018 112 5.85%
2017 118 6.17%
2016 98 5.12%
2015 59 3.08%
2014 56 2.93%
2013 68 3.55%
2012 57 2.98%
2011 71 3.71%
2010 58 3.03%
2009 59 3.08%
2008 41 2.14%
2007 44 2.30%
2006 37 1.93%
2005 34 1.78%
2004 43 2.25%
2003 43 2.25%
2002 19 0.99%
2001 28 1.46%
2000 35 1.83%
1999 18 0.94%
1998 14 0.73%
1997 9 0.47%
1996 1 0.05%

Social Media Usage

Facebook leads with 38.7% among stores with at least one detectable social profile (1,212 stores) , followed by Instagram (35.4%) and YouTube (8.6%) .

Base: 1,490 stores with any detectable social profile (69.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 38.7%

1,212 stores

Instagram 35.4%

1,109 stores

YouTube 8.6%

268 stores

TikTok 5.7%

178 stores

LinkedIn 3.8%

118 stores

Pinterest 3.3%

104 stores

Twitter 2.5%

77 stores

X 1.2%

36 stores

WhatsApp 0.8%

26 stores

Vimeo 0.1%

2 stores

Visual Distribution

Distribution of social media platforms in Matkahuollon (April 2026)
Distribution of social media platforms in Matkahuollon e-commerce stores
Social Platform Store Count Market Share
Facebook 1212 38.72%
Instagram 1109 35.43%
YouTube 268 8.56%
TikTok 178 5.69%
LinkedIn 118 3.77%
Pinterest 104 3.32%
Twitter 77 2.46%
X 36 1.15%
WhatsApp 26 0.83%
Vimeo 2 0.06%

Geographic Distribution

Finland leads with 99.6% (1,909 AI-verified stores) , followed by Sweden (0.1%) and India (0.1%) .

Base: 1,917 AI-verified stores across 8 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 99.6%

1,909 AI-verified stores

2 AI-verified stores

India 0.1%

1 AI-verified stores

1 AI-verified stores

Spain 0.1%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuollon (April 2026)
Geographic distribution of stores using Matkahuollon
Country AI-Verified Store Count Market Share
Finland 1909 99.58%
Sweden 2 0.10%
India 1 0.05%
Austria 1 0.05%
Spain 1 0.05%
Estonia 1 0.05%
Slovenia 1 0.05%
Germany 1 0.05%

Data Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.8k 86.15%
Phones 1.4k 66.79%
Ecommerce platform 2.1k 97.15%
Couriers 2.1k 100.00%
Payment Providers 1.3k 59.75%
Categories 1.5k 70.85%
Social Media 1.5k 69.50%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Matkahuollon e-commerce landscape:

Analyze 1.9k verified e-commerce stores on Matkahuollon - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Matkahuollon e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Matkahuollon e-commerce intelligence?

We track 1.9k verified Matkahuollon e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy