Matkahuollon Shipping Carrier Usage Database

Explore 2.3k verified e-commerce stores shipping with Matkahuollon. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.4k domains. 2.3k verified as active stores with physical delivery.

· · Next full refresh: April 2026

2.3k verified active stores out of 2.4k detected · 93.6% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 40.1% of stores with physical delivery (912 stores) , followed by Shopify (17.6%) and Custom (16.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

912 stores

Shopify 17.6%

401 stores

Custom 16.9%

385 stores

326 stores

79 stores

51 stores

46 stores

24 stores

22 stores

19 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuollon
Platform Stores with Physical Delivery Percentage
WooCommerce 912 40.09%
Shopify 401 17.63%
Custom 385 16.92%
MyCashFlow 326 14.33%
ePages 79 3.47%
PrestaShop 51 2.24%
Magento 46 2.02%
OpenCart 24 1.05%
Wix eCommerce 22 0.97%
Squarespace Commerce 19 0.84%
Drupal Commerce 3 0.13%
Salesforce Commerce Cloud 2 0.09%
osCommerce 2 0.09%
Litium 2 0.09%
SAP Commerce Cloud 1 0.04%

Categories Distribution

Clothing & Accessories leads with 17.2% of all stores (327 stores) , followed by Health & Beauty (13.9%) and Sporting Goods & Outdoor Gear (10.9%) .

Base: 1,900 AI-verified stores with physical delivery and detected product categories (83.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 17.2%

327 stores

Health & Beauty 13.9%

264 stores

Sporting Goods & Outdoor Gear 10.9%

207 stores

Vehicles & Parts 7.9%

151 stores

Home & Garden 7.7%

146 stores

Electronics & Technology 6.8%

129 stores

Furniture & Home Decor 5.5%

104 stores

Pets & Pet Supplies 5.4%

103 stores

Jewelry & Watches 4.9%

94 stores

Tools & Hardware 4.8%

91 stores

Visual Distribution

Distribution of top 10 Matkahuollon store categories (March 2026)
Distribution of categories in Matkahuollon e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 327 17.21%
Health & Beauty 264 13.89%
Sporting Goods & Outdoor Gear 207 10.89%
Vehicles & Parts 151 7.95%
Home & Garden 146 7.68%
Electronics & Technology 129 6.79%
Furniture & Home Decor 104 5.47%
Pets & Pet Supplies 103 5.42%
Jewelry & Watches 94 4.95%
Tools & Hardware 91 4.79%
Arts & Entertainment 84 4.42%
Food & Beverages 81 4.26%
Gifts & Special Occasions 47 2.47%
Business & Industrial 44 2.32%
Toys & Games 28 1.47%

Payment Providers Distribution

Klarna leads with 25.3% among AI-verified physical stores (751 stores) , followed by MasterCard (22.5%) and American Express (14.4%) .

Base: 1,549 AI-verified physical stores with detectable payment providers (63.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 25.3%

751 stores

668 stores

426 stores

297 stores

248 stores

188 stores

132 stores

Svea 2.4%

70 stores

VISA 1.4%

42 stores

40 stores

Visual Distribution

Distribution of top 10 Matkahuollon payment providers (March 2026)
Distribution of payment providers in Matkahuollon e-commerce stores
Payment Provider Store Count Market Share
Klarna 751 25.35%
MasterCard 668 22.54%
American Express 426 14.38%
Apple Pay 297 10.02%
PayPal 248 8.37%
Google Pay 188 6.34%
Stripe Connect 132 4.45%
Svea 70 2.36%
VISA 42 1.42%
AfterPay 40 1.35%
Bolt 34 1.15%
JCB 31 1.05%
Bambora 16 0.54%
Trustly 12 0.40%
Adyen 8 0.27%

Store Launch Timeline

Over the past 12 months, 158 new stores were launched in Matkahuollon , with the highest activity in 2026-02 (11 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.0%

11 stores launched

2026-01 5.7%

9 stores launched

2025-12 5.1%

8 stores launched

2025-11 8.9%

14 stores launched

2025-10 12.0%

19 stores launched

2025-09 7.6%

12 stores launched

2025-08 8.9%

14 stores launched

2025-07 8.2%

13 stores launched

2025-06 5.7%

9 stores launched

2025-05 8.2%

13 stores launched

2025-04 12.0%

19 stores launched

2025-03 10.8%

17 stores launched

Monthly Trend

Monthly store launches in Matkahuollon (March 2026)
Monthly store launches in Matkahuollon over the past 12 months
Month Stores Launched Percentage
2026-02 11 6.96%
2026-01 9 5.70%
2025-12 8 5.06%
2025-11 14 8.86%
2025-10 19 12.03%
2025-09 12 7.59%
2025-08 14 8.86%
2025-07 13 8.23%
2025-06 9 5.70%
2025-05 13 8.23%
2025-04 19 12.03%
2025-03 17 10.76%

Active Stores by Launch Year

Currently, 2,275 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2026 (20 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.9%

20 active stores

2025 7.6%

173 active stores

2024 5.1%

116 active stores

2023 4.2%

96 active stores

2022 4.9%

112 active stores

2021 7.6%

172 active stores

2020 8.4%

190 active stores

2019 5.4%

123 active stores

2018 5.4%

122 active stores

2017 6.5%

148 active stores

2016 5.0%

114 active stores

2015 2.9%

67 active stores

2014 2.8%

63 active stores

2013 3.5%

80 active stores

2012 2.7%

62 active stores

Distribution by Launch Year

Active stores in Matkahuollon by original launch year (March 2026)
Active stores in Matkahuollon by launch year
Launch Year Active Stores Percentage
2026 20 0.88%
2025 173 7.60%
2024 116 5.10%
2023 96 4.22%
2022 112 4.92%
2021 172 7.56%
2020 190 8.35%
2019 123 5.41%
2018 122 5.36%
2017 148 6.51%
2016 114 5.01%
2015 67 2.95%
2014 63 2.77%
2013 80 3.52%
2012 62 2.73%
2011 79 3.47%
2010 68 2.99%
2009 69 3.03%
2008 52 2.29%
2007 50 2.20%
2006 40 1.76%
2005 35 1.54%
2004 45 1.98%
2003 45 1.98%
2002 20 0.88%
2001 27 1.19%
2000 41 1.80%
1999 18 0.79%
1998 17 0.75%
1997 9 0.40%
1996 2 0.09%

Social Media Usage

Facebook leads with 37.5% among stores with at least one detectable social profile (1,456 stores) , followed by Instagram (34.9%) and YouTube (8.8%) .

Base: 1,719 stores with any detectable social profile (70.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.5%

1,456 stores

Instagram 34.9%

1,358 stores

YouTube 8.8%

341 stores

TikTok 6.6%

258 stores

LinkedIn 4.0%

154 stores

Pinterest 3.9%

152 stores

Twitter 2.3%

91 stores

X 1.2%

47 stores

WhatsApp 0.7%

26 stores

Vimeo 0.1%

3 stores

Visual Distribution

Distribution of social media platforms in Matkahuollon (March 2026)
Distribution of social media platforms in Matkahuollon e-commerce stores
Social Platform Store Count Market Share
Facebook 1456 37.47%
Instagram 1358 34.95%
YouTube 341 8.78%
TikTok 258 6.64%
LinkedIn 154 3.96%
Pinterest 152 3.91%
Twitter 91 2.34%
X 47 1.21%
WhatsApp 26 0.67%
Vimeo 3 0.08%

Geographic Distribution

Finland leads with 99.5% (2,268 AI-verified stores) , followed by Estonia (0.1%) and Sweden (0.1%) .

Base: 2,280 AI-verified stores across 8 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 99.5%

2,268 AI-verified stores

3 AI-verified stores

3 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuollon (March 2026)
Geographic distribution of stores using Matkahuollon
Country AI-Verified Store Count Market Share
Finland 2268 99.47%
Estonia 3 0.13%
Sweden 3 0.13%
Germany 2 0.09%
Denmark 1 0.04%
Slovenia 1 0.04%
United States 1 0.04%
Austria 1 0.04%

Data Coverage

Field Rows count Coverage
Website 2.4k 100.00%
Emails 2.2k 89.41%
Phones 1.6k 65.76%
Ecommerce platform 2.4k 99.38%
Couriers 2.4k 100.00%
Payment Providers 1.5k 63.59%
Categories 2.0k 82.39%
Social Media 1.7k 70.57%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Matkahuollon e-commerce landscape:

Analyze 2.3k verified e-commerce stores on Matkahuollon - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Matkahuollon e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Matkahuollon e-commerce intelligence?

We track 2.3k verified Matkahuollon e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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