Matkahuollon Shipping Carrier Usage Database

Explore 1.9k verified e-commerce stores shipping with Matkahuollon. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.1k domains. 1.9k verified as active stores with physical delivery.

Verified stores
1.9k
active stores with physical delivery
Top country
Finland
1,860 verified stores
Top payment signal
Klarna
580 stores detected
Top category
Sporting Goods & Outdoor Gear
203 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

1.9k verified active stores out of 2.1k detected · 89.8% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 45.9% of stores with physical delivery (847 stores) , followed by Custom (18.3%) and MyCashFlow (15.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

847 stores

Custom 18.3%

338 stores

294 stores

Finqu 4.3%

80 stores

70 stores

53 stores

49 stores

45 stores

21 stores

18 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuollon
Platform Stores with Physical Delivery Percentage
WooCommerce 847 45.91%
Custom 338 18.32%
MyCashFlow 294 15.93%
Finqu 80 4.34%
ePages 70 3.79%
PrestaShop 53 2.87%
Shopify 49 2.66%
Magento 45 2.44%
Wix eCommerce 21 1.14%
Squarespace Commerce 18 0.98%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 48.0% share of all Matkahuollon e-commerce stores (958) , with Custom at 16.9% and MyCashFlow at 14.8% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

958 stores

Custom 16.9%

338 stores

296 stores

Finqu 4.1%

82 stores

70 stores

58 stores

50 stores

46 stores

34 stores

35 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Matkahuollon
Platform Total Stores Percentage
WooCommerce 958 47.97%
Custom 338 16.93%
MyCashFlow 296 14.82%
Finqu 82 4.11%
ePages 70 3.51%
PrestaShop 58 2.90%
Shopify 50 2.50%
Magento 46 2.30%
Wix eCommerce 34 1.70%
Squarespace Commerce 35 1.75%

Categories Distribution

Sporting Goods & Outdoor Gear stores with 14.4% of all stores (203 stores) , followed by Health & Beauty (10.7%) and Vehicles & Parts (10.3%) .

Base: 1,410 AI-verified stores with physical delivery and detected product categories (75.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 14.4%

203 stores

Health & Beauty 10.7%

151 stores

Vehicles & Parts 10.3%

145 stores

Clothing & Accessories 9.1%

129 stores

Arts & Entertainment 9.0%

127 stores

Toys & Games 8.7%

122 stores

Home & Garden 8.0%

113 stores

Electronics & Technology 7.2%

102 stores

Business & Industrial 5.5%

77 stores

Tools & Hardware 4.0%

56 stores

Visual Distribution

Distribution of top 10 Matkahuollon store categories (June 2026)
Distribution of categories in Matkahuollon e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 203 14.40%
Health & Beauty 151 10.71%
Vehicles & Parts 145 10.28%
Clothing & Accessories 129 9.15%
Arts & Entertainment 127 9.01%
Toys & Games 122 8.65%
Home & Garden 113 8.01%
Electronics & Technology 102 7.23%
Business & Industrial 77 5.46%
Tools & Hardware 56 3.97%

Payment Providers Distribution

Klarna stores with 26.2% among AI-verified physical stores (580 stores) , followed by MasterCard (22.7%) and American Express (13.2%) .

Base: 1,262 AI-verified physical stores with detectable payment providers (60.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 26.2%

580 stores

502 stores

291 stores

227 stores

166 stores

163 stores

100 stores

Svea 2.1%

47 stores

VISA 1.5%

33 stores

JCB 1.1%

24 stores

Visual Distribution

Distribution of top 10 Matkahuollon payment providers (June 2026)
Distribution of payment providers in Matkahuollon e-commerce stores
Payment Provider Store Count Market Share
Klarna 580 26.24%
MasterCard 502 22.71%
American Express 291 13.17%
Apple Pay 227 10.27%
PayPal 166 7.51%
Google Pay 163 7.38%
Stripe Connect 100 4.52%
Svea 47 2.13%
VISA 33 1.49%
JCB 24 1.09%

Store Launch Timeline

Over the past 12 months, 129 new stores were launched in Matkahuollon , with the highest activity in 2026-05 (35 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 27.1%

35 stores launched

2026-04 8.5%

11 stores launched

2026-03 7.0%

9 stores launched

2026-02 4.7%

6 stores launched

2026-01 7.8%

10 stores launched

2025-12 6.2%

8 stores launched

2025-11 9.3%

12 stores launched

2025-10 9.3%

12 stores launched

2025-09 4.7%

6 stores launched

2025-08 6.2%

8 stores launched

2025-07 7.0%

9 stores launched

2025-06 2.3%

3 stores launched

Monthly Trend

Monthly store launches in Matkahuollon (June 2026)
Monthly store launches in Matkahuollon over the past 12 months
Month Stores Launched Percentage
2026-05 35 27.13%
2026-04 11 8.53%
2026-03 9 6.98%
2026-02 6 4.65%
2026-01 10 7.75%
2025-12 8 6.20%
2025-11 12 9.30%
2025-10 12 9.30%
2025-09 6 4.65%
2025-08 8 6.20%
2025-07 9 6.98%
2025-06 3 2.33%

Active Stores by Launch Year

Currently, 1,864 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2026 (71 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.8%

71 active stores

2025 6.1%

113 active stores

2024 4.3%

81 active stores

2023 3.3%

61 active stores

2022 5.6%

105 active stores

2021 6.1%

114 active stores

2020 7.7%

143 active stores

2019 4.8%

89 active stores

2018 5.8%

108 active stores

2017 5.8%

108 active stores

2016 5.0%

94 active stores

2015 2.9%

54 active stores

2014 3.1%

57 active stores

2013 3.6%

67 active stores

2012 3.0%

55 active stores

Distribution by Launch Year

Active stores in Matkahuollon by original launch year (June 2026)
Active stores in Matkahuollon by launch year
Launch Year Active Stores Percentage
2026 71 3.81%
2025 113 6.06%
2024 81 4.35%
2023 61 3.27%
2022 105 5.63%
2021 114 6.12%
2020 143 7.67%
2019 89 4.77%
2018 108 5.79%
2017 108 5.79%
2016 94 5.04%
2015 54 2.90%
2014 57 3.06%
2013 67 3.59%
2012 55 2.95%

Social Media Usage

Facebook stores with 39.0% among stores with at least one detectable social profile (1,139 stores) , followed by Instagram (35.6%) and YouTube (8.5%) .

Base: 1,409 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 39.0%

1,139 stores

Instagram 35.6%

1,040 stores

YouTube 8.5%

248 stores

TikTok 5.5%

161 stores

LinkedIn 3.8%

111 stores

Pinterest 3.0%

87 stores

Twitter 2.4%

69 stores

X 1.4%

41 stores

WhatsApp 0.9%

25 stores

SoundCloud 0.1%

2 stores

Visual Distribution

Distribution of social media platforms in Matkahuollon (June 2026)
Distribution of social media platforms in Matkahuollon e-commerce stores
Social Platform Store Count Market Share
Facebook 1139 38.97%
Instagram 1040 35.58%
YouTube 248 8.48%
TikTok 161 5.51%
LinkedIn 111 3.80%
Pinterest 87 2.98%
Twitter 69 2.36%
X 41 1.40%
WhatsApp 25 0.86%
SoundCloud 2 0.07%

Geographic Distribution

Finland stores with 99.6% (1,860 AI-verified stores) , followed by Estonia (0.2%) and Sweden (0.1%) .

Base: 1,868 AI-verified stores across 6 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 99.6%

1,860 AI-verified stores

3 AI-verified stores

2 AI-verified stores

Spain 0.1%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuollon (June 2026)
Geographic distribution of stores using Matkahuollon
Country AI-Verified Store Count Market Share
Finland 1860 99.57%
Estonia 3 0.16%
Sweden 2 0.11%
Spain 1 0.05%
Slovenia 1 0.05%
Germany 1 0.05%

Data Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.8k 85.01%
Phones 1.6k 76.69%
Ecommerce platform 2.0k 97.12%
Couriers 2.1k 100.00%
Payment Providers 1.3k 60.64%
Categories 1.5k 70.40%
Social Media 1.4k 67.71%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Matkahuollon e-commerce landscape:

Analyze 1.9k verified e-commerce stores on Matkahuollon - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Matkahuollon e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Matkahuollon e-commerce intelligence?

We track 1.9k verified Matkahuollon e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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