Matkahuollon Shipping Carrier Usage Database

Explore 1.8k e-commerce stores shipping with Matkahuollon. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 34.6% of stores with physical delivery (637 stores) , followed by Shopify (20.6%) and Custom (19.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

637 stores

Shopify 20.6%

379 stores

Custom 19.9%

366 stores

268 stores

61 stores

55 stores

30 stores

19 stores

12 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Matkahuollon
Platform Stores with Physical Delivery Percentage
WooCommerce 637 34.60%
Shopify 379 20.59%
Custom 366 19.88%
MyCashFlow 268 14.56%
ePages 61 3.31%
Magento 55 2.99%
PrestaShop 30 1.63%
Wix eCommerce 19 1.03%
Squarespace Commerce 12 0.65%
OpenCart 6 0.33%
SAP Commerce Cloud 2 0.11%
Litium 2 0.11%
Drupal Commerce 2 0.11%
Salesforce Commerce Cloud 1 0.05%
BigCommerce 1 0.05%

All Stores Distribution

WooCommerce holds 37.4% share of all Matkahuollon e-commerce stores (814) , with Shopify at 18.2% and Custom at 16.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

814 stores

Shopify 18.2%

397 stores

Custom 16.8%

366 stores

328 stores

73 stores

59 stores

33 stores

33 stores

20 stores

47 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Matkahuollon
Platform Total Stores Percentage
WooCommerce 814 37.37%
Shopify 397 18.23%
Custom 366 16.80%
MyCashFlow 328 15.06%
ePages 73 3.35%
Magento 59 2.71%
PrestaShop 33 1.52%
Wix eCommerce 33 1.52%
Squarespace Commerce 20 0.92%
OpenCart 47 2.16%
SAP Commerce Cloud 2 0.09%
Litium 2 0.09%
Drupal Commerce 2 0.09%
Salesforce Commerce Cloud 1 0.05%
BigCommerce 1 0.05%

Categories Distribution

Clothing & Accessories leads with 18.5% of all stores (288 stores) , followed by Health & Beauty (14.0%) and Sporting Goods & Outdoor Gear (10.3%) .

Top 10 Categories

Clothing & Accessories 18.5%

288 stores

Health & Beauty 14.0%

218 stores

Sporting Goods & Outdoor Gear 10.3%

161 stores

Vehicles & Parts 8.7%

136 stores

Home & Garden 7.2%

112 stores

Electronics & Technology 6.6%

103 stores

Pets & Pet Supplies 5.8%

90 stores

Jewelry & Watches 5.0%

78 stores

Food & Beverages 4.9%

76 stores

Arts & Entertainment 4.9%

76 stores

Visual Distribution

Distribution of top 10 Matkahuollon store categories (November 2025)
Distribution of categories in Matkahuollon e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 288 18.47%
Health & Beauty 218 13.98%
Sporting Goods & Outdoor Gear 161 10.33%
Vehicles & Parts 136 8.72%
Home & Garden 112 7.18%
Electronics & Technology 103 6.61%
Pets & Pet Supplies 90 5.77%
Jewelry & Watches 78 5.00%
Food & Beverages 76 4.87%
Arts & Entertainment 76 4.87%
Furniture & Home Decor 72 4.62%
Tools & Hardware 62 3.98%
Gifts & Special Occasions 33 2.12%
Business & Industrial 30 1.92%
Toys & Games 24 1.54%

Payment Providers Distribution

Klarna leads with 25.4% among AI-verified physical stores (558 stores) , followed by MasterCard (22.7%) and American Express (15.3%) .

Base: 1,424 AI-verified physical stores with detectable payment providers (62.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 25.4%

558 stores

498 stores

336 stores

193 stores

188 stores

106 stores

101 stores

Svea 2.5%

55 stores

VISA 1.8%

40 stores

35 stores

Visual Distribution

Distribution of top 10 Matkahuollon payment providers (November 2025)
Distribution of payment providers in Matkahuollon e-commerce stores
Payment Provider Store Count Market Share
Klarna 558 25.41%
MasterCard 498 22.68%
American Express 336 15.30%
PayPal 193 8.79%
Apple Pay 188 8.56%
Stripe Connect 106 4.83%
Google Pay 101 4.60%
Svea 55 2.50%
VISA 40 1.82%
AfterPay 35 1.59%
JCB 29 1.32%
Bolt 24 1.09%
Trustly 14 0.64%
Paddle 11 0.50%
Bambora 8 0.36%

Store Launch Timeline

Over the past 12 months, 166 new stores were launched in Matkahuollon , with the highest activity in 2025-10 (20 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.0%

20 stores launched

2025-09 6.0%

10 stores launched

2025-08 8.4%

14 stores launched

2025-07 6.0%

10 stores launched

2025-06 7.2%

12 stores launched

2025-05 10.2%

17 stores launched

2025-04 12.7%

21 stores launched

2025-03 11.4%

19 stores launched

2025-02 6.6%

11 stores launched

2025-01 10.8%

18 stores launched

2024-12 7.2%

12 stores launched

2024-11 1.2%

2 stores launched

Monthly Trend

Monthly store launches in Matkahuollon (November 2025)
Monthly store launches in Matkahuollon over the past 12 months
Month Stores Launched Percentage
2025-10 20 12.05%
2025-09 10 6.02%
2025-08 14 8.43%
2025-07 10 6.02%
2025-06 12 7.23%
2025-05 17 10.24%
2025-04 21 12.65%
2025-03 19 11.45%
2025-02 11 6.63%
2025-01 18 10.84%
2024-12 12 7.23%
2024-11 2 1.20%

Active Stores by Launch Year

Currently, 1,840 active stores in Matkahuollon are tracked in our database , with the most stores launched in 2025 (152 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.3%

152 active stores

2024 5.5%

101 active stores

2023 4.6%

85 active stores

2022 5.6%

103 active stores

2021 7.3%

135 active stores

2020 8.3%

152 active stores

2019 5.2%

95 active stores

2018 5.2%

95 active stores

2017 5.5%

102 active stores

2016 5.2%

95 active stores

2015 3.0%

55 active stores

2014 2.1%

39 active stores

2013 3.9%

72 active stores

2012 2.7%

50 active stores

2011 3.7%

68 active stores

Distribution by Launch Year

Active stores in Matkahuollon by original launch year (November 2025)
Active stores in Matkahuollon by launch year
Launch Year Active Stores Percentage
2025 152 8.26%
2024 101 5.49%
2023 85 4.62%
2022 103 5.60%
2021 135 7.34%
2020 152 8.26%
2019 95 5.16%
2018 95 5.16%
2017 102 5.54%
2016 95 5.16%
2015 55 2.99%
2014 39 2.12%
2013 72 3.91%
2012 50 2.72%
2011 68 3.70%
2010 50 2.72%
2009 51 2.77%
2008 50 2.72%
2007 43 2.34%
2006 32 1.74%
2005 25 1.36%
2004 36 1.96%
2003 37 2.01%
2002 17 0.92%
2001 27 1.47%
2000 32 1.74%
1999 20 1.09%
1998 15 0.82%
1997 5 0.27%
1996 1 0.05%

Social Media Usage

Facebook leads with 37.9% among stores with at least one detectable social profile (1,137 stores) , followed by Instagram (35.9%) and YouTube (8.7%) .

Base: 1,500 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.9%

1,137 stores

Instagram 35.9%

1,076 stores

YouTube 8.7%

261 stores

TikTok 6.4%

193 stores

Pinterest 3.6%

108 stores

LinkedIn 3.0%

91 stores

Twitter 2.8%

85 stores

WhatsApp 0.9%

27 stores

X 0.5%

16 stores

Vimeo 0.2%

6 stores

Visual Distribution

Distribution of social media platforms in Matkahuollon (November 2025)
Distribution of social media platforms in Matkahuollon e-commerce stores
Social Platform Store Count Market Share
Facebook 1137 37.90%
Instagram 1076 35.87%
YouTube 261 8.70%
TikTok 193 6.43%
Pinterest 108 3.60%
LinkedIn 91 3.03%
Twitter 85 2.83%
WhatsApp 27 0.90%
X 16 0.53%
Vimeo 6 0.20%

Geographic Distribution

Finland leads with 99.6% (1,835 AI-verified stores) , followed by Germany (0.1%) and Sweden (0.1%) .

Base: 1,843 AI-verified stores across 6 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 99.6%

1,835 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

1 AI-verified stores

India 0.1%

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuollon (November 2025)
Geographic distribution of stores using Matkahuollon
Country AI-Verified Store Count Market Share
Finland 1835 99.57%
Germany 2 0.11%
Sweden 2 0.11%
Estonia 2 0.11%
Denmark 1 0.05%
India 1 0.05%

Dataset Coverage

Field Rows count Coverage
Website 2.3k 100.00%
Emails 2.0k 86.90%
Phones 1.5k 64.27%
Ecommerce platform 2.2k 96.25%
Couriers 2.3k 100.00%
Payment Providers 1.4k 62.81%
Categories 1.9k 82.53%
Social Media 1.5k 66.17%

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Frequently Asked Questions

What data is included in the Matkahuollon E-commerce Database?

Our database covers over 1.8k Matkahuollon physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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