Klarna Payment Provider Usage Database
Explore 225.3k e-commerce stores accepting Klarna. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 34.5% of stores with physical delivery (74,437 stores) , followed by WooCommerce (23.3%) and Custom (16.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
74,437 stores
50,364 stores
35,016 stores
16,797 stores
10,205 stores
7,447 stores
5,478 stores
4,574 stores
3,280 stores
2,082 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 74437 | 34.50% |
| WooCommerce | 50364 | 23.34% |
| Custom | 35016 | 16.23% |
| Fourthwall | 16797 | 7.78% |
| Shopware | 10205 | 4.73% |
| JTL Shop | 7447 | 3.45% |
| Wix eCommerce | 5478 | 2.54% |
| Magento | 4574 | 2.12% |
| PrestaShop | 3280 | 1.52% |
| ePages | 2082 | 0.96% |
| Quickbutik | 1700 | 0.79% |
| Shoper | 1299 | 0.60% |
| Lightspeed eCom | 1267 | 0.59% |
| Gambio | 1042 | 0.48% |
| Squarespace Commerce | 781 | 0.36% |
All Stores Distribution
Shopify holds 32.0% share of all Klarna e-commerce stores (74,984) , with WooCommerce at 26.6% and Custom at 15.0% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
74,984 stores
62,344 stores
35,016 stores
17,070 stores
10,360 stores
7,535 stores
9,463 stores
4,789 stores
3,339 stores
2,097 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 74984 | 32.03% |
| WooCommerce | 62344 | 26.63% |
| Custom | 35016 | 14.96% |
| Fourthwall | 17070 | 7.29% |
| Shopware | 10360 | 4.43% |
| JTL Shop | 7535 | 3.22% |
| Wix eCommerce | 9463 | 4.04% |
| Magento | 4789 | 2.05% |
| PrestaShop | 3339 | 1.43% |
| ePages | 2097 | 0.90% |
| Quickbutik | 1715 | 0.73% |
| Shoper | 1308 | 0.56% |
| Lightspeed eCom | 1269 | 0.54% |
| Gambio | 1053 | 0.45% |
| Squarespace Commerce | 1750 | 0.75% |
Categories Distribution
Clothing & Accessories leads with 27.0% of all stores (45,553 stores) , followed by Health & Beauty (15.5%) and Home & Garden (7.9%) .
Top 10 Categories
45,553 stores
26,151 stores
13,322 stores
12,136 stores
9,923 stores
9,387 stores
9,317 stores
7,399 stores
7,003 stores
6,678 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 45553 | 27.02% |
| Health & Beauty | 26151 | 15.51% |
| Home & Garden | 13322 | 7.90% |
| Food & Beverages | 12136 | 7.20% |
| Electronics & Technology | 9923 | 5.89% |
| Jewelry & Watches | 9387 | 5.57% |
| Furniture & Home Decor | 9317 | 5.53% |
| Sporting Goods & Outdoor Gear | 7399 | 4.39% |
| Gifts & Special Occasions | 7003 | 4.15% |
| Vehicles & Parts | 6678 | 3.96% |
| Arts & Entertainment | 6050 | 3.59% |
| Pets & Pet Supplies | 5093 | 3.02% |
| Tools & Hardware | 4504 | 2.67% |
| Toys & Games | 3301 | 1.96% |
| Business & Industrial | 2790 | 1.65% |
Shipping Carriers Distribution
DHL leads with 35.6% among AI-verified physical stores (71,888 stores) , followed by DPD (13.4%) and UPS (11.0%) .
Base: 121,050 AI-verified physical stores with detectable shipping carriers (48.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
71,888 stores
27,030 stores
22,126 stores
15,128 stores
11,939 stores
9,863 stores
9,078 stores
8,474 stores
6,609 stores
5,294 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 71888 | 35.62% |
| DPD | 27030 | 13.39% |
| UPS | 22126 | 10.96% |
| GLS | 15128 | 7.50% |
| Deutsche Post | 11939 | 5.92% |
| PostNL | 9863 | 4.89% |
| Hermes | 9078 | 4.50% |
| FedEx | 8474 | 4.20% |
| Royal Mail | 6609 | 3.27% |
| PostNord | 5294 | 2.62% |
| USPS | 4960 | 2.46% |
| Schenker | 3060 | 1.52% |
| TNT | 2700 | 1.34% |
| Osterreichische Post | 2133 | 1.06% |
| InPost | 1526 | 0.76% |
Store Launch Timeline
Over the past 12 months, 42,070 new stores were launched in Klarna , with the highest activity in 2025-12 (3,463 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,463 stores launched
4,086 stores launched
4,547 stores launched
4,539 stores launched
3,806 stores launched
3,649 stores launched
3,358 stores launched
3,431 stores launched
3,221 stores launched
3,673 stores launched
3,056 stores launched
1,241 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 3463 | 8.23% |
| 2025-11 | 4086 | 9.71% |
| 2025-10 | 4547 | 10.81% |
| 2025-09 | 4539 | 10.79% |
| 2025-08 | 3806 | 9.05% |
| 2025-07 | 3649 | 8.67% |
| 2025-06 | 3358 | 7.98% |
| 2025-05 | 3431 | 8.16% |
| 2025-04 | 3221 | 7.66% |
| 2025-03 | 3673 | 8.73% |
| 2025-02 | 3056 | 7.26% |
| 2025-01 | 1241 | 2.95% |
Active Stores by Launch Year
Currently, 222,371 active stores in Klarna are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
43,693 active stores
24,303 active stores
17,178 active stores
14,504 active stores
16,833 active stores
15,956 active stores
10,697 active stores
10,739 active stores
10,039 active stores
5,291 active stores
4,409 active stores
4,681 active stores
7,163 active stores
3,926 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 0.00% |
| 2025 | 43693 | 19.65% |
| 2024 | 24303 | 10.93% |
| 2023 | 17178 | 7.72% |
| 2022 | 14504 | 6.52% |
| 2021 | 16833 | 7.57% |
| 2020 | 15956 | 7.18% |
| 2019 | 10697 | 4.81% |
| 2018 | 10739 | 4.83% |
| 2017 | 10039 | 4.51% |
| 2016 | 5291 | 2.38% |
| 2015 | 4409 | 1.98% |
| 2014 | 4681 | 2.11% |
| 2013 | 7163 | 3.22% |
| 2012 | 3926 | 1.77% |
| 2011 | 3778 | 1.70% |
| 2010 | 3553 | 1.60% |
| 2009 | 3457 | 1.55% |
| 2008 | 2850 | 1.28% |
| 2007 | 2571 | 1.16% |
| 2006 | 1778 | 0.80% |
| 2005 | 1496 | 0.67% |
| 2004 | 2249 | 1.01% |
| 2003 | 1955 | 0.88% |
| 2002 | 1793 | 0.81% |
| 2001 | 2909 | 1.31% |
| 2000 | 1716 | 0.77% |
| 1999 | 1358 | 0.61% |
| 1998 | 833 | 0.37% |
| 1997 | 330 | 0.15% |
| 1996 | 261 | 0.12% |
| 1995 | 69 | 0.03% |
Geographic Distribution
Germany leads with 44.3% (86,274 AI-verified stores) , followed by Netherlands (8.6%) and United Kingdom (8.3%) .
Base: 194,952 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
86,274 AI-verified stores
16,735 AI-verified stores
16,097 AI-verified stores
14,182 AI-verified stores
13,573 AI-verified stores
8,603 AI-verified stores
7,792 AI-verified stores
5,163 AI-verified stores
5,035 AI-verified stores
4,078 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 86274 | 44.25% |
| Netherlands | 16735 | 8.58% |
| United Kingdom | 16097 | 8.26% |
| Sweden | 14182 | 7.27% |
| United States | 13573 | 6.96% |
| Austria | 8603 | 4.41% |
| Italy | 7792 | 4.00% |
| Switzerland | 5163 | 2.65% |
| Norway | 5035 | 2.58% |
| France | 4078 | 2.09% |
| Finland | 3255 | 1.67% |
| Spain | 2749 | 1.41% |
| Poland | 2697 | 1.38% |
| Belgium | 1868 | 0.96% |
| Denmark | 1502 | 0.77% |
| Australia | 1455 | 0.75% |
| Greece | 1191 | 0.61% |
| Portugal | 960 | 0.49% |
| Ireland | 953 | 0.49% |
| Canada | 790 | 0.41% |
Featured Stores
Discover the strongest performers and newest entrants in Klarna's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Health & Beauty
Fourthwall - Home & Garden
Fourthwall
WooCommerce
Fourthwall - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 250.6k | 100.00% |
| Emails | 213.1k | 85.02% |
| Phones | 102.6k | 40.95% |
| Ecommerce platform | 244.8k | 97.69% |
| Couriers | 121.1k | 48.30% |
| Payment Providers | 250.6k | 100.00% |
| Categories | 186.4k | 74.36% |
| Social Media | 167.5k | 66.85% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Klarna E-commerce Database to:
Gain actionable insights into 225.3k physical stores in Klarna.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Klarna online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Klarna E-commerce Database?
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Our database covers over 225.3k Klarna physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.1% among stores with at least one detectable social profile (127,262 stores) , followed by Facebook (27.7%) and YouTube (12.4%) .
Base: 167,528 stores with any detectable social profile (66.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
127,262 stores
113,394 stores
50,590 stores
39,663 stores
21,016 stores
20,778 stores
16,101 stores
9,185 stores
5,976 stores
5,657 stores
Visual Distribution