Klarna Stores: E-commerce Sites Accepting Klarna
Explore 174.8k verified e-commerce stores accepting Klarna. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 204.5k domains. 174.8k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
174.8k verified active stores out of 204.5k detected · 85.5% verification rate
E-commerce Platforms Distribution
Custom stores with 40.3% of stores with physical delivery (66,416 stores) , followed by WooCommerce (26.2%) and Shopify (10.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
66,416 stores
43,184 stores
17,408 stores
11,280 stores
4,921 stores
4,829 stores
3,711 stores
3,519 stores
2,173 stores
1,893 stores
Visual Distribution
66,416 stores
43,184 stores
17,408 stores
11,280 stores
4,921 stores
4,829 stores
3,711 stores
3,519 stores
2,173 stores
1,893 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 66416 | 40.28% |
| WooCommerce | 43184 | 26.19% |
| Shopify | 17408 | 10.56% |
| Shopware | 11280 | 6.84% |
| JTL Shop | 4921 | 2.98% |
| Wix eCommerce | 4829 | 2.93% |
| PrestaShop | 3711 | 2.25% |
| Magento | 3519 | 2.13% |
| Gambio | 2173 | 1.32% |
| ePages | 1893 | 1.15% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 35.1% share of all Klarna e-commerce stores (66,416) , with WooCommerce at 31.2% and Shopify at 9.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
66,416 stores
59,133 stores
17,835 stores
11,627 stores
5,119 stores
10,046 stores
3,810 stores
3,782 stores
2,208 stores
1,918 stores
Visual Distribution
66,416 stores
59,133 stores
17,835 stores
11,627 stores
5,119 stores
10,046 stores
3,810 stores
3,782 stores
2,208 stores
1,918 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 66416 | 35.08% |
| WooCommerce | 59133 | 31.24% |
| Shopify | 17835 | 9.42% |
| Shopware | 11627 | 6.14% |
| JTL Shop | 5119 | 2.70% |
| Wix eCommerce | 10046 | 5.31% |
| PrestaShop | 3810 | 2.01% |
| Magento | 3782 | 2.00% |
| Gambio | 2208 | 1.17% |
| ePages | 1918 | 1.01% |
Categories Distribution
Clothing & Accessories stores with 17.9% of all stores (27,569 stores) , followed by Health & Beauty (12.2%) and Toys & Games (9.7%) .
Base: 153,600 AI-verified stores with physical delivery and detected product categories (87.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27,569 stores
18,765 stores
14,909 stores
14,450 stores
11,788 stores
11,505 stores
9,334 stores
7,172 stores
6,949 stores
6,205 stores
Visual Distribution
27,569 stores
18,765 stores
14,909 stores
14,450 stores
11,788 stores
11,505 stores
9,334 stores
7,172 stores
6,949 stores
6,205 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27569 | 17.95% |
| Health & Beauty | 18765 | 12.22% |
| Toys & Games | 14909 | 9.71% |
| Sporting Goods & Outdoor Gear | 14450 | 9.41% |
| Home & Garden | 11788 | 7.67% |
| Food & Beverages | 11505 | 7.49% |
| Arts & Entertainment | 9334 | 6.08% |
| Tools & Hardware | 7172 | 4.67% |
| Electronics & Technology | 6949 | 4.52% |
| Jewelry & Watches | 6205 | 4.04% |
Shipping Carriers Distribution
DHL stores with 35.4% among AI-verified physical stores (47,870 stores) , followed by DPD (14.0%) and UPS (11.0%) .
Base: 83,815 AI-verified physical stores with detectable shipping carriers (41.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
47,870 stores
18,907 stores
14,909 stores
11,194 stores
7,930 stores
6,844 stores
6,227 stores
5,132 stores
3,315 stores
3,096 stores
Visual Distribution
47,870 stores
18,907 stores
14,909 stores
11,194 stores
7,930 stores
6,844 stores
6,227 stores
5,132 stores
3,315 stores
3,096 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 47870 | 35.43% |
| DPD | 18907 | 14.00% |
| UPS | 14909 | 11.04% |
| GLS | 11194 | 8.29% |
| Deutsche Post | 7930 | 5.87% |
| PostNL | 6844 | 5.07% |
| Hermes | 6227 | 4.61% |
| FedEx | 5132 | 3.80% |
| PostNord | 3315 | 2.45% |
| Royal Mail | 3096 | 2.29% |
Store Launch Timeline
Over the past 12 months, 37,525 new stores were launched in Klarna , with the highest activity in 2026-05 (11,217 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11,217 stores launched
5,666 stores launched
3,620 stores launched
2,033 stores launched
2,257 stores launched
1,994 stores launched
2,157 stores launched
2,215 stores launched
2,120 stores launched
1,699 stores launched
1,806 stores launched
741 stores launched
Monthly Trend
29.9% of last 12 months
15.1% of last 12 months
9.6% of last 12 months
5.4% of last 12 months
6.0% of last 12 months
5.3% of last 12 months
5.7% of last 12 months
5.9% of last 12 months
5.6% of last 12 months
4.5% of last 12 months
4.8% of last 12 months
2.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11217 | 29.89% |
| 2026-04 | 5666 | 15.10% |
| 2026-03 | 3620 | 9.65% |
| 2026-02 | 2033 | 5.42% |
| 2026-01 | 2257 | 6.01% |
| 2025-12 | 1994 | 5.31% |
| 2025-11 | 2157 | 5.75% |
| 2025-10 | 2215 | 5.90% |
| 2025-09 | 2120 | 5.65% |
| 2025-08 | 1699 | 4.53% |
| 2025-07 | 1806 | 4.81% |
| 2025-06 | 741 | 1.97% |
Active Stores by Launch Year
Currently, 172,396 active stores in Klarna are tracked in our database , with the most stores launched in 2026 (25,078 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
25,078 active stores
20,650 active stores
14,634 active stores
11,122 active stores
9,924 active stores
11,469 active stores
11,009 active stores
7,743 active stores
7,957 active stores
7,994 active stores
3,865 active stores
3,313 active stores
3,474 active stores
5,213 active stores
3,028 active stores
Distribution by Launch Year
14.5% of tracked active stores
12.0% of tracked active stores
8.5% of tracked active stores
6.5% of tracked active stores
5.8% of tracked active stores
6.7% of tracked active stores
6.4% of tracked active stores
4.5% of tracked active stores
4.6% of tracked active stores
4.6% of tracked active stores
2.2% of tracked active stores
1.9% of tracked active stores
2.0% of tracked active stores
3.0% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 25078 | 14.55% |
| 2025 | 20650 | 11.98% |
| 2024 | 14634 | 8.49% |
| 2023 | 11122 | 6.45% |
| 2022 | 9924 | 5.76% |
| 2021 | 11469 | 6.65% |
| 2020 | 11009 | 6.39% |
| 2019 | 7743 | 4.49% |
| 2018 | 7957 | 4.62% |
| 2017 | 7994 | 4.64% |
| 2016 | 3865 | 2.24% |
| 2015 | 3313 | 1.92% |
| 2014 | 3474 | 2.02% |
| 2013 | 5213 | 3.02% |
| 2012 | 3028 | 1.76% |
Geographic Distribution
Germany stores with 40.2% (61,330 AI-verified stores) , followed by United States (13.6%) and Netherlands (7.9%) .
Base: 152,695 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
61,330 AI-verified stores
20,840 AI-verified stores
12,008 AI-verified stores
10,432 AI-verified stores
9,249 AI-verified stores
6,390 AI-verified stores
6,229 AI-verified stores
4,349 AI-verified stores
3,672 AI-verified stores
3,491 AI-verified stores
Visual Distribution
61,330 AI-verified stores
20,840 AI-verified stores
12,008 AI-verified stores
10,432 AI-verified stores
9,249 AI-verified stores
6,390 AI-verified stores
6,229 AI-verified stores
4,349 AI-verified stores
3,672 AI-verified stores
3,491 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 61330 | 40.17% |
| United States | 20840 | 13.65% |
| Netherlands | 12008 | 7.86% |
| United Kingdom | 10432 | 6.83% |
| Sweden | 9249 | 6.06% |
| Austria | 6390 | 4.18% |
| Italy | 6229 | 4.08% |
| Switzerland | 4349 | 2.85% |
| Norway | 3672 | 2.40% |
| France | 3491 | 2.29% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom - Toys & Games
Custom - Toys & Games
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Clothing & Accessories
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 204.5k | 100.00% |
| Emails | 155.6k | 76.09% |
| Phones | 117.9k | 57.64% |
| Ecommerce platform | 200.2k | 97.86% |
| Couriers | 83.8k | 40.98% |
| Payment Providers | 204.5k | 100.00% |
| Categories | 160.8k | 78.63% |
| Social Media | 125.3k | 61.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klarna e-commerce landscape:
Analyze 174.8k verified e-commerce stores on Klarna - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Klarna e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klarna e-commerce intelligence?
-
We track 174.8k verified Klarna e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.7% among stores with at least one detectable social profile (85,835 stores) , followed by Facebook (28.0%) and YouTube (13.0%) .
Base: 125,346 stores with any detectable social profile (61.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
85,835 stores
78,191 stores
36,361 stores
24,741 stores
13,328 stores
12,399 stores
10,869 stores
7,701 stores
5,580 stores
4,487 stores
Visual Distribution
85,835 stores
78,191 stores
36,361 stores
24,741 stores
13,328 stores
12,399 stores
10,869 stores
7,701 stores
5,580 stores
4,487 stores