Klarna Payment Provider Usage Database
Explore 216.5k verified e-commerce stores accepting Klarna. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 244.4k domains. 216.5k verified as active stores with physical delivery.
· · Next full refresh: April 2026
216.5k verified active stores out of 244.4k detected · 88.6% verification rate
E-commerce Platforms Distribution
Shopify leads with 34.0% of stores with physical delivery (70,257 stores) , followed by WooCommerce (21.7%) and Custom (17.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
70,257 stores
44,789 stores
36,399 stores
16,909 stores
10,559 stores
5,699 stores
5,102 stores
4,061 stores
3,918 stores
2,303 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 70257 | 33.96% |
| WooCommerce | 44789 | 21.65% |
| Custom | 36399 | 17.60% |
| Fourthwall | 16909 | 8.17% |
| Shopware | 10559 | 5.10% |
| JTL Shop | 5699 | 2.75% |
| Wix eCommerce | 5102 | 2.47% |
| Magento | 4061 | 1.96% |
| PrestaShop | 3918 | 1.89% |
| Gambio | 2303 | 1.11% |
| ePages | 1987 | 0.96% |
| Quickbutik | 1540 | 0.74% |
| Shoper | 1307 | 0.63% |
| Lightspeed eCom | 1207 | 0.58% |
| Squarespace Commerce | 824 | 0.40% |
All Stores Distribution
Shopify holds 30.9% share of all Klarna e-commerce stores (71,290) , with WooCommerce at 25.9% and Custom at 15.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
71,290 stores
59,795 stores
36,399 stores
17,541 stores
10,775 stores
5,833 stores
9,683 stores
4,358 stores
4,003 stores
2,329 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 71290 | 30.91% |
| WooCommerce | 59795 | 25.93% |
| Custom | 36399 | 15.78% |
| Fourthwall | 17541 | 7.61% |
| Shopware | 10775 | 4.67% |
| JTL Shop | 5833 | 2.53% |
| Wix eCommerce | 9683 | 4.20% |
| Magento | 4358 | 1.89% |
| PrestaShop | 4003 | 1.74% |
| Gambio | 2329 | 1.01% |
| ePages | 2016 | 0.87% |
| Quickbutik | 1571 | 0.68% |
| Shoper | 1315 | 0.57% |
| Lightspeed eCom | 1212 | 0.53% |
| Squarespace Commerce | 2524 | 1.09% |
Categories Distribution
Clothing & Accessories leads with 26.2% of all stores (43,538 stores) , followed by Health & Beauty (15.7%) and Home & Garden (7.9%) .
Base: 165,903 AI-verified stores with physical delivery and detected product categories (76.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
43,538 stores
26,106 stores
13,138 stores
12,177 stores
9,553 stores
9,384 stores
9,073 stores
7,295 stores
6,932 stores
6,922 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 43538 | 26.24% |
| Health & Beauty | 26106 | 15.74% |
| Home & Garden | 13138 | 7.92% |
| Food & Beverages | 12177 | 7.34% |
| Electronics & Technology | 9553 | 5.76% |
| Jewelry & Watches | 9384 | 5.66% |
| Furniture & Home Decor | 9073 | 5.47% |
| Sporting Goods & Outdoor Gear | 7295 | 4.40% |
| Vehicles & Parts | 6932 | 4.18% |
| Gifts & Special Occasions | 6922 | 4.17% |
| Arts & Entertainment | 5890 | 3.55% |
| Pets & Pet Supplies | 5041 | 3.04% |
| Tools & Hardware | 4751 | 2.86% |
| Toys & Games | 3273 | 1.97% |
| Business & Industrial | 2830 | 1.71% |
Shipping Carriers Distribution
DHL leads with 35.5% among AI-verified physical stores (71,505 stores) , followed by DPD (13.5%) and UPS (11.1%) .
Base: 118,940 AI-verified physical stores with detectable shipping carriers (48.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
71,505 stores
27,126 stores
22,343 stores
15,506 stores
12,002 stores
9,480 stores
8,858 stores
8,807 stores
6,588 stores
4,973 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 71505 | 35.47% |
| DPD | 27126 | 13.45% |
| UPS | 22343 | 11.08% |
| GLS | 15506 | 7.69% |
| Deutsche Post | 12002 | 5.95% |
| PostNL | 9480 | 4.70% |
| Hermes | 8858 | 4.39% |
| FedEx | 8807 | 4.37% |
| Royal Mail | 6588 | 3.27% |
| PostNord | 4973 | 2.47% |
| USPS | 4862 | 2.41% |
| Schenker | 2797 | 1.39% |
| TNT | 2692 | 1.34% |
| Osterreichische Post | 2062 | 1.02% |
| InPost | 2011 | 1.00% |
Store Launch Timeline
Over the past 12 months, 38,677 new stores were launched in Klarna , with the highest activity in 2026-02 (3,712 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,712 stores launched
4,198 stores launched
3,403 stores launched
3,613 stores launched
3,688 stores launched
3,288 stores launched
2,887 stores launched
2,906 stores launched
2,773 stores launched
2,941 stores launched
2,733 stores launched
2,535 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 3712 | 9.60% |
| 2026-01 | 4198 | 10.85% |
| 2025-12 | 3403 | 8.80% |
| 2025-11 | 3613 | 9.34% |
| 2025-10 | 3688 | 9.54% |
| 2025-09 | 3288 | 8.50% |
| 2025-08 | 2887 | 7.46% |
| 2025-07 | 2906 | 7.51% |
| 2025-06 | 2773 | 7.17% |
| 2025-05 | 2941 | 7.60% |
| 2025-04 | 2733 | 7.07% |
| 2025-03 | 2535 | 6.55% |
Active Stores by Launch Year
Currently, 213,943 active stores in Klarna are tracked in our database , with the most stores launched in 2026 (7,931 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7,931 active stores
35,772 active stores
22,266 active stores
16,217 active stores
13,777 active stores
16,129 active stores
15,282 active stores
10,150 active stores
10,324 active stores
9,692 active stores
4,931 active stores
4,233 active stores
4,472 active stores
6,743 active stores
3,796 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7931 | 3.71% |
| 2025 | 35772 | 16.72% |
| 2024 | 22266 | 10.41% |
| 2023 | 16217 | 7.58% |
| 2022 | 13777 | 6.44% |
| 2021 | 16129 | 7.54% |
| 2020 | 15282 | 7.14% |
| 2019 | 10150 | 4.74% |
| 2018 | 10324 | 4.83% |
| 2017 | 9692 | 4.53% |
| 2016 | 4931 | 2.30% |
| 2015 | 4233 | 1.98% |
| 2014 | 4472 | 2.09% |
| 2013 | 6743 | 3.15% |
| 2012 | 3796 | 1.77% |
| 2011 | 3630 | 1.70% |
| 2010 | 3418 | 1.60% |
| 2009 | 3410 | 1.59% |
| 2008 | 2822 | 1.32% |
| 2007 | 2589 | 1.21% |
| 2006 | 1680 | 0.79% |
| 2005 | 1442 | 0.67% |
| 2004 | 2214 | 1.03% |
| 2003 | 1895 | 0.89% |
| 2002 | 1736 | 0.81% |
| 2001 | 2833 | 1.32% |
| 2000 | 1702 | 0.80% |
| 1999 | 1312 | 0.61% |
| 1998 | 837 | 0.39% |
| 1997 | 354 | 0.17% |
| 1996 | 276 | 0.13% |
| 1995 | 78 | 0.04% |
Geographic Distribution
Germany leads with 42.1% (85,745 AI-verified stores) , followed by United States (11.9%) and Netherlands (8.0%) .
Base: 203,735 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
85,745 AI-verified stores
24,242 AI-verified stores
16,400 AI-verified stores
15,491 AI-verified stores
12,506 AI-verified stores
8,340 AI-verified stores
8,248 AI-verified stores
5,093 AI-verified stores
4,958 AI-verified stores
4,787 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 85745 | 42.09% |
| United States | 24242 | 11.90% |
| Netherlands | 16400 | 8.05% |
| United Kingdom | 15491 | 7.60% |
| Sweden | 12506 | 6.14% |
| Italy | 8340 | 4.09% |
| Austria | 8248 | 4.05% |
| Switzerland | 5093 | 2.50% |
| Norway | 4958 | 2.43% |
| France | 4787 | 2.35% |
| Finland | 3340 | 1.64% |
| Spain | 2940 | 1.44% |
| Poland | 2677 | 1.31% |
| Belgium | 1906 | 0.94% |
| Australia | 1524 | 0.75% |
| Denmark | 1474 | 0.72% |
| Greece | 1323 | 0.65% |
| Portugal | 968 | 0.48% |
| Ireland | 906 | 0.44% |
| Canada | 867 | 0.43% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Furniture & Home Decor
Custom - Home & Garden
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Jewelry & Watches
Shopify - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
Wix eCommerce - Clothing & Accessories
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 244.4k | 100.00% |
| Emails | 207.6k | 84.96% |
| Phones | 99.7k | 40.82% |
| Ecommerce platform | 242.0k | 99.02% |
| Couriers | 118.9k | 48.67% |
| Payment Providers | 244.4k | 100.00% |
| Categories | 176.0k | 72.02% |
| Social Media | 164.0k | 67.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klarna e-commerce landscape:
Analyze 216.5k verified e-commerce stores on Klarna - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Klarna e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klarna e-commerce intelligence?
-
We track 216.5k verified Klarna e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.5% among stores with at least one detectable social profile (122,794 stores) , followed by Facebook (27.6%) and YouTube (12.5%) .
Base: 163,955 stores with any detectable social profile (67.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
122,794 stores
107,625 stores
48,622 stores
38,811 stores
19,052 stores
18,665 stores
14,447 stores
8,730 stores
5,846 stores
5,588 stores
Visual Distribution