Online Stores Using Klarna
Explore 565.1k verified e-commerce stores with Klarna detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 764.6k domains. 565.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
565.1k verified active stores out of 764.6k detected · 73.9% verification rate
E-commerce Platforms Distribution
Shopify stores with 56.7% of stores with physical delivery (320,369 stores) , followed by WooCommerce (18.3%) and Custom (12.8%) .
Base: 565,126 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
320,369 stores
103,424 stores
72,318 stores
15,109 stores
7,186 stores
5,481 stores
5,341 stores
5,161 stores
2,350 stores
2,310 stores
Visual Distribution
320,369 stores
103,424 stores
72,318 stores
15,109 stores
7,186 stores
5,481 stores
5,341 stores
5,161 stores
2,350 stores
2,310 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 320369 | 56.69% |
| WooCommerce | 103424 | 18.30% |
| Custom | 72318 | 12.80% |
| Shopware | 15109 | 2.67% |
| Magento | 7186 | 1.27% |
| JTL Shop | 5481 | 0.97% |
| Wix eCommerce | 5341 | 0.95% |
| PrestaShop | 5161 | 0.91% |
| Gambio | 2350 | 0.42% |
| ePages | 2310 | 0.41% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 61.3% share of detected Klarna e-commerce signals (468,471) , with WooCommerce at 16.4% and Custom at 9.7% (October 2026) .
Base: 764,553 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
468,471 websites
125,256 websites
73,797 websites
15,984 websites
7,980 websites
5,818 websites
12,016 websites
5,807 websites
2,414 websites
2,372 websites
Visual Distribution
468,471 websites
125,256 websites
73,797 websites
15,984 websites
7,980 websites
5,818 websites
12,016 websites
5,807 websites
2,414 websites
2,372 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 468471 | 61.27% |
| WooCommerce | 125256 | 16.38% |
| Custom | 73797 | 9.65% |
| Shopware | 15984 | 2.09% |
| Magento | 7980 | 1.04% |
| JTL Shop | 5818 | 0.76% |
| Wix eCommerce | 12016 | 1.57% |
| PrestaShop | 5807 | 0.76% |
| Gambio | 2414 | 0.32% |
| ePages | 2372 | 0.31% |
Categories Distribution
Clothing & Accessories stores with 17.2% of all stores (97,103 stores) , followed by Health & Beauty (13.6%) and Sporting Goods & Outdoor Gear (8.3%) .
Base: 565,126 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
97,103 stores
76,629 stores
46,864 stores
39,054 stores
34,736 stores
32,285 stores
28,034 stores
25,642 stores
17,619 stores
17,051 stores
Visual Distribution
97,103 stores
76,629 stores
46,864 stores
39,054 stores
34,736 stores
32,285 stores
28,034 stores
25,642 stores
17,619 stores
17,051 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 97103 | 17.18% |
| Health & Beauty | 76629 | 13.56% |
| Sporting Goods & Outdoor Gear | 46864 | 8.29% |
| Food & Beverages | 39054 | 6.91% |
| Home & Garden | 34736 | 6.15% |
| Toys & Games | 32285 | 5.71% |
| Arts & Entertainment | 28034 | 4.96% |
| Jewelry & Watches | 25642 | 4.54% |
| Electronics & Technology | 17619 | 3.12% |
| Gifts & Special Occasions | 17051 | 3.02% |
Shipping Carriers Distribution
DHL accounts for 34.4% of displayed detection occurrences (143,435 occurrences) , followed by DPD (13.6%) and UPS (11.2%) .
Base: 416,883 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
143,435 occurrences
56,512 occurrences
46,635 occurrences
35,814 occurrences
26,702 occurrences
25,617 occurrences
23,313 occurrences
22,697 occurrences
19,052 occurrences
17,106 occurrences
Visual Distribution
143,435 occurrences
56,512 occurrences
46,635 occurrences
35,814 occurrences
26,702 occurrences
25,617 occurrences
23,313 occurrences
22,697 occurrences
19,052 occurrences
17,106 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 143435 | 34.41% |
| DPD | 56512 | 13.56% |
| UPS | 46635 | 11.19% |
| GLS | 35814 | 8.59% |
| Royal Mail | 26702 | 6.41% |
| FedEx | 25617 | 6.14% |
| PostNL | 23313 | 5.59% |
| Deutsche Post | 22697 | 5.44% |
| PostNord | 19052 | 4.57% |
| Colissimo | 17106 | 4.10% |
Store Launch Timeline
Over the past 12 months, 126,974 new stores were launched in Klarna , with the highest activity in 2026-09 (20,008 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
20,008 stores launched
16,445 stores launched
13,192 stores launched
11,933 stores launched
11,427 stores launched
9,782 stores launched
9,426 stores launched
8,416 stores launched
9,069 stores launched
7,567 stores launched
8,262 stores launched
1,447 stores launched
Monthly Trend
15.8% of last 12 months
13.0% of last 12 months
10.4% of last 12 months
9.4% of last 12 months
9.0% of last 12 months
7.7% of last 12 months
7.4% of last 12 months
6.6% of last 12 months
7.1% of last 12 months
6.0% of last 12 months
6.5% of last 12 months
1.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 20008 | 15.76% |
| 2026-08 | 16445 | 12.95% |
| 2026-07 | 13192 | 10.39% |
| 2026-06 | 11933 | 9.40% |
| 2026-05 | 11427 | 9.00% |
| 2026-04 | 9782 | 7.70% |
| 2026-03 | 9426 | 7.42% |
| 2026-02 | 8416 | 6.63% |
| 2026-01 | 9069 | 7.14% |
| 2025-12 | 7567 | 5.96% |
| 2025-11 | 8262 | 6.51% |
| 2025-10 | 1447 | 1.14% |
Active Stores by Launch Year
Currently, 561,997 active stores in Klarna are tracked in our database , with the most stores launched in 2026 (115,318 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
115,318 active stores
81,028 active stores
56,174 active stores
41,234 active stores
32,344 active stores
34,950 active stores
33,166 active stores
21,739 active stores
21,721 active stores
19,379 active stores
9,783 active stores
8,336 active stores
8,735 active stores
12,676 active stores
7,208 active stores
Distribution by Launch Year
20.5% of tracked active stores
14.4% of tracked active stores
10.0% of tracked active stores
7.3% of tracked active stores
5.8% of tracked active stores
6.2% of tracked active stores
5.9% of tracked active stores
3.9% of tracked active stores
3.9% of tracked active stores
3.4% of tracked active stores
1.7% of tracked active stores
1.5% of tracked active stores
1.6% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 115318 | 20.52% |
| 2025 | 81028 | 14.42% |
| 2024 | 56174 | 10.00% |
| 2023 | 41234 | 7.34% |
| 2022 | 32344 | 5.76% |
| 2021 | 34950 | 6.22% |
| 2020 | 33166 | 5.90% |
| 2019 | 21739 | 3.87% |
| 2018 | 21721 | 3.86% |
| 2017 | 19379 | 3.45% |
| 2016 | 9783 | 1.74% |
| 2015 | 8336 | 1.48% |
| 2014 | 8735 | 1.55% |
| 2013 | 12676 | 2.26% |
| 2012 | 7208 | 1.28% |
Geographic Distribution
Germany stores with 25.7% (145,427 active verified stores) , followed by United Kingdom (12.0%) and United States (8.4%) .
Base: 565,126 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
145,427 active verified stores
68,080 active verified stores
47,340 active verified stores
43,985 active verified stores
43,626 active verified stores
38,419 active verified stores
27,729 active verified stores
24,284 active verified stores
16,219 active verified stores
14,432 active verified stores
Visual Distribution
145,427 active verified stores
68,080 active verified stores
47,340 active verified stores
43,985 active verified stores
43,626 active verified stores
38,419 active verified stores
27,729 active verified stores
24,284 active verified stores
16,219 active verified stores
14,432 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 145427 | 25.73% |
| United Kingdom | 68080 | 12.05% |
| United States | 47340 | 8.38% |
| France | 43985 | 7.78% |
| Netherlands | 43626 | 7.72% |
| Italy | 38419 | 6.80% |
| Spain | 27729 | 4.91% |
| Sweden | 24284 | 4.30% |
| Austria | 16219 | 2.87% |
| Switzerland | 14432 | 2.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Toys & Games
Custom - Health & Beauty
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Custom - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 764.6k | 100.00% |
| Emails | 578k | 75.61% |
| Phones | 431.4k | 56.42% |
| Ecommerce platform | 753.1k | 98.50% |
| Couriers | 317.4k | 41.52% |
| Payment Providers | 764.6k | 100.00% |
| Categories | 635k | 83.06% |
| Social Media | 515.3k | 67.40% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klarna e-commerce landscape:
Analyze 565.1k verified e-commerce stores on Klarna - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klarna e-commerce intelligence?
-
We track 565.1k verified Klarna e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.1% of displayed detection occurrences (327,331 occurrences) , followed by Facebook (27.4%) and TikTok (12.0%) .
Base: 960,842 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
327,331 occurrences
263,418 occurrences
115,749 occurrences
101,648 occurrences
49,253 occurrences
33,055 occurrences
32,882 occurrences
19,920 occurrences
11,481 occurrences
6,105 occurrences
Visual Distribution
327,331 occurrences
263,418 occurrences
115,749 occurrences
101,648 occurrences
49,253 occurrences
33,055 occurrences
32,882 occurrences
19,920 occurrences
11,481 occurrences
6,105 occurrences