Klarna Payment Provider Usage Database
Explore 173.5k verified e-commerce stores accepting Klarna. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 204.1k domains. 173.5k verified as active stores with physical delivery.
· · Next full refresh: May 2026
173.5k verified active stores out of 204.1k detected · 85.0% verification rate
E-commerce Platforms Distribution
Custom leads with 34.9% of stores with physical delivery (56,656 stores) , followed by WooCommerce (27.4%) and Shopify (14.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
56,656 stores
44,607 stores
22,857 stores
10,442 stores
5,000 stores
4,980 stores
3,910 stores
3,874 stores
2,268 stores
1,947 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 56656 | 34.85% |
| WooCommerce | 44607 | 27.44% |
| Shopify | 22857 | 14.06% |
| Shopware | 10442 | 6.42% |
| JTL Shop | 5000 | 3.08% |
| Wix eCommerce | 4980 | 3.06% |
| PrestaShop | 3910 | 2.41% |
| Magento | 3874 | 2.38% |
| Gambio | 2268 | 1.40% |
| ePages | 1947 | 1.20% |
| Quickbutik | 1571 | 0.97% |
| Shoper | 1236 | 0.76% |
| Lightspeed eCom | 1147 | 0.71% |
| plentymarkets | 1088 | 0.67% |
| Squarespace Commerce | 977 | 0.60% |
All Stores Distribution
Custom holds 30.3% share of all Klarna e-commerce stores (56,656) , with WooCommerce at 32.5% and Shopify at 12.5% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
56,656 stores
60,840 stores
23,430 stores
10,797 stores
5,219 stores
9,886 stores
4,016 stores
4,167 stores
2,303 stores
1,967 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 56656 | 30.27% |
| WooCommerce | 60840 | 32.51% |
| Shopify | 23430 | 12.52% |
| Shopware | 10797 | 5.77% |
| JTL Shop | 5219 | 2.79% |
| Wix eCommerce | 9886 | 5.28% |
| PrestaShop | 4016 | 2.15% |
| Magento | 4167 | 2.23% |
| Gambio | 2303 | 1.23% |
| ePages | 1967 | 1.05% |
| Quickbutik | 1597 | 0.85% |
| Shoper | 1241 | 0.66% |
| Lightspeed eCom | 1154 | 0.62% |
| plentymarkets | 1154 | 0.62% |
| Squarespace Commerce | 2725 | 1.46% |
Categories Distribution
Clothing & Accessories leads with 17.3% of all stores (26,207 stores) , followed by Health & Beauty (12.2%) and Toys & Games (9.2%) .
Base: 151,783 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
26,207 stores
18,549 stores
13,991 stores
13,952 stores
12,058 stores
11,812 stores
9,550 stores
7,270 stores
6,963 stores
6,206 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 26207 | 17.27% |
| Health & Beauty | 18549 | 12.22% |
| Toys & Games | 13991 | 9.22% |
| Sporting Goods & Outdoor Gear | 13952 | 9.19% |
| Home & Garden | 12058 | 7.94% |
| Food & Beverages | 11812 | 7.78% |
| Arts & Entertainment | 9550 | 6.29% |
| Tools & Hardware | 7270 | 4.79% |
| Electronics & Technology | 6963 | 4.59% |
| Jewelry & Watches | 6206 | 4.09% |
| Furniture & Home Decor | 6033 | 3.97% |
| Vehicles & Parts | 5798 | 3.82% |
| Gifts & Special Occasions | 5625 | 3.71% |
| Business & Industrial | 5237 | 3.45% |
| Pets & Pet Supplies | 2532 | 1.67% |
Shipping Carriers Distribution
DHL leads with 35.4% among AI-verified physical stores (49,465 stores) , followed by DPD (14.1%) and UPS (10.9%) .
Base: 87,104 AI-verified physical stores with detectable shipping carriers (42.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
49,465 stores
19,685 stores
15,274 stores
11,436 stores
8,251 stores
7,054 stores
6,252 stores
5,416 stores
3,432 stores
3,359 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 49465 | 35.38% |
| DPD | 19685 | 14.08% |
| UPS | 15274 | 10.92% |
| GLS | 11436 | 8.18% |
| Deutsche Post | 8251 | 5.90% |
| PostNL | 7054 | 5.04% |
| Hermes | 6252 | 4.47% |
| FedEx | 5416 | 3.87% |
| Royal Mail | 3432 | 2.45% |
| PostNord | 3359 | 2.40% |
| USPS | 2965 | 2.12% |
| Schenker | 2178 | 1.56% |
| TNT | 1969 | 1.41% |
| InPost | 1662 | 1.19% |
| Osterreichische Post | 1430 | 1.02% |
Store Launch Timeline
Over the past 12 months, 29,236 new stores were launched in Klarna , with the highest activity in 2026-03 (4,548 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,548 stores launched
2,314 stores launched
2,928 stores launched
2,586 stores launched
2,512 stores launched
2,586 stores launched
2,453 stores launched
2,046 stores launched
2,182 stores launched
1,936 stores launched
2,104 stores launched
1,041 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 4548 | 15.56% |
| 2026-02 | 2314 | 7.91% |
| 2026-01 | 2928 | 10.02% |
| 2025-12 | 2586 | 8.85% |
| 2025-11 | 2512 | 8.59% |
| 2025-10 | 2586 | 8.85% |
| 2025-09 | 2453 | 8.39% |
| 2025-08 | 2046 | 7.00% |
| 2025-07 | 2182 | 7.46% |
| 2025-06 | 1936 | 6.62% |
| 2025-05 | 2104 | 7.20% |
| 2025-04 | 1041 | 3.56% |
Active Stores by Launch Year
Currently, 171,023 active stores in Klarna are tracked in our database , with the most stores launched in 2026 (9,845 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,845 active stores
25,155 active stores
16,513 active stores
12,501 active stores
10,867 active stores
12,496 active stores
11,924 active stores
8,222 active stores
8,411 active stores
8,208 active stores
4,087 active stores
3,479 active stores
3,584 active stores
5,467 active stores
3,170 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 9845 | 5.76% |
| 2025 | 25155 | 14.71% |
| 2024 | 16513 | 9.66% |
| 2023 | 12501 | 7.31% |
| 2022 | 10867 | 6.35% |
| 2021 | 12496 | 7.31% |
| 2020 | 11924 | 6.97% |
| 2019 | 8222 | 4.81% |
| 2018 | 8411 | 4.92% |
| 2017 | 8208 | 4.80% |
| 2016 | 4087 | 2.39% |
| 2015 | 3479 | 2.03% |
| 2014 | 3584 | 2.10% |
| 2013 | 5467 | 3.20% |
| 2012 | 3170 | 1.85% |
| 2011 | 3067 | 1.79% |
| 2010 | 2854 | 1.67% |
| 2009 | 2870 | 1.68% |
| 2008 | 2440 | 1.43% |
| 2007 | 2182 | 1.28% |
| 2006 | 1390 | 0.81% |
| 2005 | 1223 | 0.72% |
| 2004 | 1843 | 1.08% |
| 2003 | 1642 | 0.96% |
| 2002 | 1444 | 0.84% |
| 2001 | 2448 | 1.43% |
| 2000 | 1421 | 0.83% |
| 1999 | 1072 | 0.63% |
| 1998 | 667 | 0.39% |
| 1997 | 274 | 0.16% |
| 1996 | 199 | 0.12% |
| 1995 | 58 | 0.03% |
Geographic Distribution
Germany leads with 40.2% (63,930 AI-verified stores) , followed by United States (14.1%) and Netherlands (8.0%) .
Base: 158,862 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
63,930 AI-verified stores
22,449 AI-verified stores
12,711 AI-verified stores
10,950 AI-verified stores
9,944 AI-verified stores
6,451 AI-verified stores
6,317 AI-verified stores
4,288 AI-verified stores
3,933 AI-verified stores
3,583 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 63930 | 40.24% |
| United States | 22449 | 14.13% |
| Netherlands | 12711 | 8.00% |
| United Kingdom | 10950 | 6.89% |
| Sweden | 9944 | 6.26% |
| Austria | 6451 | 4.06% |
| Italy | 6317 | 3.98% |
| Switzerland | 4288 | 2.70% |
| Norway | 3933 | 2.48% |
| France | 3583 | 2.26% |
| Finland | 2775 | 1.75% |
| Poland | 2296 | 1.45% |
| Spain | 2209 | 1.39% |
| Belgium | 1578 | 0.99% |
| Greece | 1211 | 0.76% |
| Australia | 1025 | 0.65% |
| Denmark | 1018 | 0.64% |
| Portugal | 762 | 0.48% |
| Ireland | 739 | 0.47% |
| Canada | 693 | 0.44% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Toys & Games
HCL Commerce - Sporting Goods & Outdoor Gear
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Health & Beauty
WooCommerce
WooCommerce - Electronics & Technology
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 204.1k | 100.00% |
| Emails | 160.0k | 78.40% |
| Phones | 84.4k | 41.33% |
| Ecommerce platform | 199.8k | 97.90% |
| Couriers | 87.1k | 42.67% |
| Payment Providers | 204.1k | 100.00% |
| Categories | 159.0k | 77.88% |
| Social Media | 132.4k | 64.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klarna e-commerce landscape:
Analyze 173.5k verified e-commerce stores on Klarna - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Klarna e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klarna e-commerce intelligence?
-
We track 173.5k verified Klarna e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.7% among stores with at least one detectable social profile (91,784 stores) , followed by Facebook (28.1%) and YouTube (12.9%) .
Base: 132,438 stores with any detectable social profile (64.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
91,784 stores
83,815 stores
38,619 stores
26,336 stores
15,170 stores
13,591 stores
11,424 stores
7,660 stores
5,602 stores
4,797 stores
Visual Distribution