Klarna Payment Provider Usage Database
Explore 179.8k e-commerce stores accepting Klarna. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Shopify leads with 35.5% of stores with physical delivery (61,146 stores) , followed by WooCommerce (22.8%) and Custom (17.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
61,146 stores
39,244 stores
30,397 stores
14,465 stores
5,227 stores
4,712 stores
4,070 stores
3,791 stores
2,800 stores
1,642 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 61146 | 35.45% |
| WooCommerce | 39244 | 22.75% |
| Custom | 30397 | 17.62% |
| Fourthwall | 14465 | 8.39% |
| Shopware | 5227 | 3.03% |
| JTL Shop | 4712 | 2.73% |
| Wix eCommerce | 4070 | 2.36% |
| Magento | 3791 | 2.20% |
| PrestaShop | 2800 | 1.62% |
| Quickbutik | 1642 | 0.95% |
| Lightspeed eCom | 1225 | 0.71% |
| ePages | 1205 | 0.70% |
| Shoper | 1177 | 0.68% |
| Gambio | 752 | 0.44% |
| Squarespace Commerce | 618 | 0.36% |
All Stores Distribution
Shopify holds 32.0% share of all Klarna e-commerce stores (69,548) , with WooCommerce at 26.6% and Custom at 14.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
69,548 stores
57,798 stores
30,397 stores
15,950 stores
10,429 stores
7,220 stores
8,782 stores
4,682 stores
3,102 stores
1,747 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 69548 | 32.05% |
| WooCommerce | 57798 | 26.63% |
| Custom | 30397 | 14.01% |
| Fourthwall | 15950 | 7.35% |
| Shopware | 10429 | 4.81% |
| JTL Shop | 7220 | 3.33% |
| Wix eCommerce | 8782 | 4.05% |
| Magento | 4682 | 2.16% |
| PrestaShop | 3102 | 1.43% |
| Quickbutik | 1747 | 0.80% |
| Lightspeed eCom | 1303 | 0.60% |
| ePages | 2137 | 0.98% |
| Shoper | 1231 | 0.57% |
| Gambio | 1057 | 0.49% |
| Squarespace Commerce | 1647 | 0.76% |
Categories Distribution
Clothing & Accessories leads with 28.5% of all stores (41,844 stores) , followed by Health & Beauty (14.9%) and Home & Garden (7.7%) .
Top 10 Categories
41,844 stores
21,855 stores
11,269 stores
9,644 stores
8,748 stores
8,356 stores
8,053 stores
6,795 stores
6,303 stores
5,876 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 41844 | 28.48% |
| Health & Beauty | 21855 | 14.88% |
| Home & Garden | 11269 | 7.67% |
| Food & Beverages | 9644 | 6.57% |
| Electronics & Technology | 8748 | 5.96% |
| Jewelry & Watches | 8356 | 5.69% |
| Furniture & Home Decor | 8053 | 5.48% |
| Sporting Goods & Outdoor Gear | 6795 | 4.63% |
| Vehicles & Parts | 6303 | 4.29% |
| Gifts & Special Occasions | 5876 | 4.00% |
| Arts & Entertainment | 4722 | 3.21% |
| Pets & Pet Supplies | 4479 | 3.05% |
| Tools & Hardware | 3883 | 2.64% |
| Toys & Games | 2866 | 1.95% |
| Baby & Toddler | 2206 | 1.50% |
Shipping Carriers Distribution
DHL leads with 34.5% among AI-verified physical stores (55,428 stores) , followed by DPD (13.3%) and UPS (11.1%) .
Base: 118,838 AI-verified physical stores with detectable shipping carriers (49.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
55,428 stores
21,457 stores
17,816 stores
11,881 stores
8,884 stores
8,363 stores
7,236 stores
6,596 stores
6,037 stores
4,731 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 55428 | 34.47% |
| DPD | 21457 | 13.35% |
| UPS | 17816 | 11.08% |
| GLS | 11881 | 7.39% |
| PostNL | 8884 | 5.53% |
| Deutsche Post | 8363 | 5.20% |
| FedEx | 7236 | 4.50% |
| Hermes | 6596 | 4.10% |
| Royal Mail | 6037 | 3.75% |
| PostNord | 4731 | 2.94% |
| USPS | 4509 | 2.80% |
| Schenker | 2570 | 1.60% |
| TNT | 2280 | 1.42% |
| Osterreichische Post | 1533 | 0.95% |
| InPost | 1459 | 0.91% |
Store Launch Timeline
Over the past 12 months, 34,796 new stores were launched in Klarna , with the highest activity in 2025-10 (4,042 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,042 stores launched
4,125 stores launched
3,449 stores launched
3,228 stores launched
2,932 stores launched
3,003 stores launched
2,759 stores launched
3,050 stores launched
2,617 stores launched
2,487 stores launched
1,930 stores launched
1,174 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 4042 | 11.62% |
| 2025-09 | 4125 | 11.85% |
| 2025-08 | 3449 | 9.91% |
| 2025-07 | 3228 | 9.28% |
| 2025-06 | 2932 | 8.43% |
| 2025-05 | 3003 | 8.63% |
| 2025-04 | 2759 | 7.93% |
| 2025-03 | 3050 | 8.77% |
| 2025-02 | 2617 | 7.52% |
| 2025-01 | 2487 | 7.15% |
| 2024-12 | 1930 | 5.55% |
| 2024-11 | 1174 | 3.37% |
Active Stores by Launch Year
Currently, 177,246 active stores in Klarna are tracked in our database , with the most stores launched in 2025 (31,772 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
31,772 active stores
20,877 active stores
14,245 active stores
11,979 active stores
13,834 active stores
12,700 active stores
8,574 active stores
8,610 active stores
7,788 active stores
4,332 active stores
3,635 active stores
3,842 active stores
5,701 active stores
3,150 active stores
3,097 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 31772 | 17.93% |
| 2024 | 20877 | 11.78% |
| 2023 | 14245 | 8.04% |
| 2022 | 11979 | 6.76% |
| 2021 | 13834 | 7.80% |
| 2020 | 12700 | 7.17% |
| 2019 | 8574 | 4.84% |
| 2018 | 8610 | 4.86% |
| 2017 | 7788 | 4.39% |
| 2016 | 4332 | 2.44% |
| 2015 | 3635 | 2.05% |
| 2014 | 3842 | 2.17% |
| 2013 | 5701 | 3.22% |
| 2012 | 3150 | 1.78% |
| 2011 | 3097 | 1.75% |
| 2010 | 2821 | 1.59% |
| 2009 | 2735 | 1.54% |
| 2008 | 2260 | 1.28% |
| 2007 | 2033 | 1.15% |
| 2006 | 1430 | 0.81% |
| 2005 | 1247 | 0.70% |
| 2004 | 1785 | 1.01% |
| 2003 | 1530 | 0.86% |
| 2002 | 1383 | 0.78% |
| 2001 | 2146 | 1.21% |
| 2000 | 1392 | 0.79% |
| 1999 | 1084 | 0.61% |
| 1998 | 666 | 0.38% |
| 1997 | 308 | 0.17% |
| 1996 | 226 | 0.13% |
| 1995 | 64 | 0.04% |
Geographic Distribution
Germany leads with 37.1% (57,116 AI-verified stores) , followed by Netherlands (10.1%) and United Kingdom (9.9%) .
Base: 153,850 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
57,116 AI-verified stores
15,479 AI-verified stores
15,255 AI-verified stores
13,381 AI-verified stores
12,048 AI-verified stores
7,138 AI-verified stores
5,904 AI-verified stores
4,543 AI-verified stores
3,616 AI-verified stores
3,403 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 57116 | 37.12% |
| Netherlands | 15479 | 10.06% |
| United Kingdom | 15255 | 9.92% |
| Sweden | 13381 | 8.70% |
| United States | 12048 | 7.83% |
| Italy | 7138 | 4.64% |
| Austria | 5904 | 3.84% |
| Norway | 4543 | 2.95% |
| Switzerland | 3616 | 2.35% |
| France | 3403 | 2.21% |
| Finland | 2767 | 1.80% |
| Spain | 2721 | 1.77% |
| Poland | 2470 | 1.61% |
| Belgium | 1751 | 1.14% |
| Australia | 1399 | 0.91% |
| Denmark | 1388 | 0.90% |
| Greece | 1081 | 0.70% |
| Portugal | 882 | 0.57% |
| Ireland | 783 | 0.51% |
| Canada | 725 | 0.47% |
Featured Stores
Discover the strongest performers and newest entrants in Klarna's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Shopify
Shopify
Shopify — Clothing & Accessories
Shopify — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 240.9k | 100.00% |
| Emails | 205.2k | 85.18% |
| Phones | 99.2k | 41.19% |
| Ecommerce platform | 227.1k | 94.26% |
| Couriers | 118.8k | 49.33% |
| Payment Providers | 240.9k | 100.00% |
| Categories | 181.3k | 75.26% |
| Social Media | 155.5k | 64.57% |
Starter Package
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Maximize Your ROI
Use our detailed Klarna E-commerce Database to:
Gain actionable insights into 179.8k physical stores in Klarna.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Klarna online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Klarna E-commerce Database?
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Our database covers over 179.8k Klarna physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.1% among stores with at least one detectable social profile (103,252 stores) , followed by Facebook (27.5%) and YouTube (12.1%) .
Base: 155,535 stores with any detectable social profile (64.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
103,252 stores
91,216 stores
40,197 stores
33,205 stores
17,116 stores
17,001 stores
11,868 stores
8,140 stores
5,071 stores
4,861 stores
Visual Distribution