PostNord Shipping Carrier Usage Database

Explore 13.9k verified e-commerce stores shipping with PostNord. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 15.1k domains. 13.9k verified as active stores with physical delivery.

· · Next full refresh: April 2026

13.9k verified active stores out of 15.1k detected · 91.6% verification rate

E-commerce Platforms Distribution

Shopify leads with 38.6% of stores with physical delivery (5,217 stores) , followed by WooCommerce (28.6%) and Custom (16.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 38.6%

5,217 stores

3,859 stores

Custom 16.3%

2,202 stores

406 stores

395 stores

347 stores

315 stores

262 stores

113 stores

101 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in PostNord
Platform Stores with Physical Delivery Percentage
Shopify 5217 38.64%
WooCommerce 3859 28.58%
Custom 2202 16.31%
Quickbutik 406 3.01%
DanDomain Webshop 395 2.93%
Magento 347 2.57%
PrestaShop 315 2.33%
Wix eCommerce 262 1.94%
Wikinggruppen 113 0.84%
Squarespace Commerce 101 0.75%
MyCashFlow 83 0.61%
OpenCart 58 0.43%
Salesforce Commerce Cloud 52 0.39%
nopCommerce 51 0.38%
Norce 40 0.30%

Categories Distribution

Clothing & Accessories leads with 22.2% of all stores (2,422 stores) , followed by Health & Beauty (16.5%) and Home & Garden (7.7%) .

Base: 10,907 AI-verified stores with physical delivery and detected product categories (78.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 22.2%

2,422 stores

Health & Beauty 16.5%

1,805 stores

Home & Garden 7.7%

838 stores

Food & Beverages 7.5%

823 stores

Electronics & Technology 7.1%

771 stores

Jewelry & Watches 6.9%

757 stores

Sporting Goods & Outdoor Gear 6.0%

659 stores

Furniture & Home Decor 5.3%

580 stores

Arts & Entertainment 4.9%

535 stores

Vehicles & Parts 3.7%

402 stores

Visual Distribution

Distribution of top 10 PostNord store categories (March 2026)
Distribution of categories in PostNord e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2422 22.21%
Health & Beauty 1805 16.55%
Home & Garden 838 7.68%
Food & Beverages 823 7.55%
Electronics & Technology 771 7.07%
Jewelry & Watches 757 6.94%
Sporting Goods & Outdoor Gear 659 6.04%
Furniture & Home Decor 580 5.32%
Arts & Entertainment 535 4.91%
Vehicles & Parts 402 3.69%
Pets & Pet Supplies 367 3.36%
Tools & Hardware 262 2.40%
Gifts & Special Occasions 251 2.30%
Toys & Games 239 2.19%
Baby & Toddler 196 1.80%

Payment Providers Distribution

Klarna leads with 23.9% among AI-verified physical stores (4,973 stores) , followed by MasterCard (13.5%) and PayPal (12.5%) .

Base: 10,225 AI-verified physical stores with detectable payment providers (67.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 23.9%

4,973 stores

2,803 stores

PayPal 12.5%

2,604 stores

VISA 12.2%

2,529 stores

1,734 stores

1,662 stores

1,408 stores

1,277 stores

JCB 3.3%

682 stores

Svea 1.5%

315 stores

Visual Distribution

Distribution of top 10 PostNord payment providers (March 2026)
Distribution of payment providers in PostNord e-commerce stores
Payment Provider Store Count Market Share
Klarna 4973 23.91%
MasterCard 2803 13.47%
PayPal 2604 12.52%
VISA 2529 12.16%
American Express 1734 8.34%
Apple Pay 1662 7.99%
Stripe Connect 1408 6.77%
Google Pay 1277 6.14%
JCB 682 3.28%
Svea 315 1.51%
Adyen 183 0.88%
Trustly 177 0.85%
UnionPay 160 0.77%
Bolt 149 0.72%
Bambora 147 0.71%

Store Launch Timeline

Over the past 12 months, 2,709 new stores were launched in PostNord , with the highest activity in 2026-02 (257 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.5%

257 stores launched

2026-01 15.9%

430 stores launched

2025-12 7.1%

193 stores launched

2025-11 9.6%

259 stores launched

2025-10 9.2%

250 stores launched

2025-09 8.6%

233 stores launched

2025-08 7.1%

191 stores launched

2025-07 6.6%

178 stores launched

2025-06 6.0%

163 stores launched

2025-05 7.2%

194 stores launched

2025-04 6.2%

168 stores launched

2025-03 7.1%

193 stores launched

Monthly Trend

Monthly store launches in PostNord (March 2026)
Monthly store launches in PostNord over the past 12 months
Month Stores Launched Percentage
2026-02 257 9.49%
2026-01 430 15.87%
2025-12 193 7.12%
2025-11 259 9.56%
2025-10 250 9.23%
2025-09 233 8.60%
2025-08 191 7.05%
2025-07 178 6.57%
2025-06 163 6.02%
2025-05 194 7.16%
2025-04 168 6.20%
2025-03 193 7.12%

Active Stores by Launch Year

Currently, 13,819 active stores in PostNord are tracked in our database , with the most stores launched in 2026 (690 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 5.0%

690 active stores

2025 16.8%

2,327 active stores

2024 8.5%

1,178 active stores

2023 6.5%

899 active stores

2022 5.5%

760 active stores

2021 6.5%

892 active stores

2020 6.0%

826 active stores

2019 4.9%

681 active stores

2018 5.3%

734 active stores

2017 4.4%

602 active stores

2016 2.8%

381 active stores

2015 2.3%

322 active stores

2014 2.4%

327 active stores

2013 2.4%

332 active stores

2012 1.8%

244 active stores

Distribution by Launch Year

Active stores in PostNord by original launch year (March 2026)
Active stores in PostNord by launch year
Launch Year Active Stores Percentage
2026 690 4.99%
2025 2327 16.84%
2024 1178 8.52%
2023 899 6.51%
2022 760 5.50%
2021 892 6.45%
2020 826 5.98%
2019 681 4.93%
2018 734 5.31%
2017 602 4.36%
2016 381 2.76%
2015 322 2.33%
2014 327 2.37%
2013 332 2.40%
2012 244 1.77%
2011 251 1.82%
2010 251 1.82%
2009 221 1.60%
2008 214 1.55%
2007 203 1.47%
2006 166 1.20%
2005 147 1.06%
2004 159 1.15%
2003 178 1.29%
2002 126 0.91%
2001 187 1.35%
2000 154 1.11%
1999 134 0.97%
1998 108 0.78%
1997 67 0.48%
1996 45 0.33%
1995 13 0.09%

Social Media Usage

Instagram leads with 35.3% among stores with at least one detectable social profile (8,372 stores) , followed by Facebook (34.5%) and YouTube (9.5%) .

Base: 10,335 stores with any detectable social profile (68.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.3%

8,372 stores

Facebook 34.5%

8,184 stores

YouTube 9.5%

2,248 stores

TikTok 8.4%

1,985 stores

LinkedIn 4.9%

1,168 stores

Pinterest 3.5%

839 stores

Twitter 2.5%

595 stores

X 1.1%

264 stores

WhatsApp 0.2%

42 stores

Vimeo 0.2%

38 stores

Visual Distribution

Distribution of social media platforms in PostNord (March 2026)
Distribution of social media platforms in PostNord e-commerce stores
Social Platform Store Count Market Share
Instagram 8372 35.27%
Facebook 8184 34.48%
YouTube 2248 9.47%
TikTok 1985 8.36%
LinkedIn 1168 4.92%
Pinterest 839 3.53%
Twitter 595 2.51%
X 264 1.11%
WhatsApp 42 0.18%
Vimeo 38 0.16%

Geographic Distribution

Sweden leads with 41.3% (5,566 AI-verified stores) , followed by Denmark (35.2%) and Norway (10.0%) .

Base: 13,477 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 41.3%

5,566 AI-verified stores

Denmark 35.2%

4,749 AI-verified stores

Norway 10.0%

1,353 AI-verified stores

608 AI-verified stores

195 AI-verified stores

149 AI-verified stores

148 AI-verified stores

Niue 1.0%

130 AI-verified stores

125 AI-verified stores

71 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostNord (March 2026)
Geographic distribution of stores using PostNord
Country AI-Verified Store Count Market Share
Sweden 5566 41.30%
Denmark 4749 35.24%
Norway 1353 10.04%
Finland 608 4.51%
Germany 195 1.45%
United States 149 1.11%
Netherlands 148 1.10%
Niue 130 0.96%
United Kingdom 125 0.93%
France 71 0.53%
Poland 67 0.50%
Spain 53 0.39%
Morocco 52 0.39%
Italy 39 0.29%
Czechia 33 0.24%
Ireland 31 0.23%
Belgium 31 0.23%
Austria 29 0.22%
Estonia 27 0.20%
Switzerland 21 0.16%

Data Coverage

Field Rows count Coverage
Website 15.1k 100.00%
Emails 13.0k 85.87%
Phones 6.8k 44.62%
Ecommerce platform 14.8k 98.12%
Couriers 15.1k 100.00%
Payment Providers 10.2k 67.59%
Categories 11.6k 76.46%
Social Media 10.3k 68.31%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the PostNord e-commerce landscape:

Analyze 13.9k verified e-commerce stores on PostNord - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PostNord e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PostNord e-commerce intelligence?

We track 13.9k verified PostNord e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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