PostNord Shipping Carrier Usage Database

Explore 14.5k e-commerce stores shipping with PostNord. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 39.0% of stores with physical delivery (5,518 stores) , followed by WooCommerce (30.4%) and Custom (14.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 39.0%

5,518 stores

4,301 stores

Custom 14.3%

2,025 stores

434 stores

429 stores

378 stores

282 stores

267 stores

144 stores

97 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in PostNord
Platform Stores with Physical Delivery Percentage
Shopify 5518 39.03%
WooCommerce 4301 30.42%
Custom 2025 14.32%
DanDomain Webshop 434 3.07%
Quickbutik 429 3.03%
Magento 378 2.67%
Wix eCommerce 282 1.99%
PrestaShop 267 1.89%
Wikinggruppen 144 1.02%
Squarespace Commerce 97 0.69%
MyCashFlow 79 0.56%
nopCommerce 56 0.40%
Salesforce Commerce Cloud 45 0.32%
OpenCart 42 0.30%
SmartWeb, DanDomain 42 0.30%

All Stores Distribution

Shopify holds 37.0% share of all PostNord e-commerce stores (5,534) , with WooCommerce at 33.4% and Custom at 13.5% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 37.0%

5,534 stores

4,998 stores

Custom 13.5%

2,025 stores

441 stores

429 stores

383 stores

347 stores

270 stores

145 stores

135 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in PostNord
Platform Total Stores Percentage
Shopify 5534 36.95%
WooCommerce 4998 33.37%
Custom 2025 13.52%
DanDomain Webshop 441 2.94%
Quickbutik 429 2.86%
Magento 383 2.56%
Wix eCommerce 347 2.32%
PrestaShop 270 1.80%
Wikinggruppen 145 0.97%
Squarespace Commerce 135 0.90%
MyCashFlow 79 0.53%
nopCommerce 60 0.40%
Salesforce Commerce Cloud 45 0.30%
OpenCart 42 0.28%
SmartWeb, DanDomain 43 0.29%

Categories Distribution

Clothing & Accessories leads with 22.6% of all stores (2,569 stores) , followed by Health & Beauty (17.5%) and Food & Beverages (7.7%) .

Top 10 Categories

Clothing & Accessories 22.6%

2,569 stores

Health & Beauty 17.5%

1,990 stores

Food & Beverages 7.7%

874 stores

Home & Garden 7.6%

870 stores

Jewelry & Watches 6.8%

777 stores

Electronics & Technology 6.5%

741 stores

Sporting Goods & Outdoor Gear 6.1%

700 stores

Arts & Entertainment 5.0%

573 stores

Furniture & Home Decor 5.0%

569 stores

Pets & Pet Supplies 3.5%

397 stores

Visual Distribution

Distribution of top 10 PostNord store categories (January 2026)
Distribution of categories in PostNord e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2569 22.56%
Health & Beauty 1990 17.48%
Food & Beverages 874 7.68%
Home & Garden 870 7.64%
Jewelry & Watches 777 6.82%
Electronics & Technology 741 6.51%
Sporting Goods & Outdoor Gear 700 6.15%
Arts & Entertainment 573 5.03%
Furniture & Home Decor 569 5.00%
Pets & Pet Supplies 397 3.49%
Vehicles & Parts 356 3.13%
Gifts & Special Occasions 286 2.51%
Tools & Hardware 267 2.35%
Toys & Games 227 1.99%
Books & Media 189 1.66%

Payment Providers Distribution

Klarna leads with 22.2% among AI-verified physical stores (5,294 stores) , followed by VISA (12.0%) and MasterCard (11.9%) .

Base: 11,491 AI-verified physical stores with detectable payment providers (71.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 22.2%

5,294 stores

VISA 12.0%

2,872 stores

2,852 stores

PayPal 10.8%

2,572 stores

Swish 8.6%

2,063 stores

1,856 stores

1,705 stores

1,571 stores

1,330 stores

JCB 3.0%

724 stores

Visual Distribution

Distribution of top 10 PostNord payment providers (January 2026)
Distribution of payment providers in PostNord e-commerce stores
Payment Provider Store Count Market Share
Klarna 5294 22.17%
VISA 2872 12.03%
MasterCard 2852 11.94%
PayPal 2572 10.77%
Swish 2063 8.64%
American Express 1856 7.77%
Apple Pay 1705 7.14%
Stripe Connect 1571 6.58%
Google Pay 1330 5.57%
JCB 724 3.03%
Svea 346 1.45%
Bambora 198 0.83%
Trustly 193 0.81%
Adyen 152 0.64%
UnionPay 149 0.62%

Store Launch Timeline

Over the past 12 months, 2,816 new stores were launched in PostNord , with the highest activity in 2025-12 (210 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.5%

210 stores launched

2025-11 10.4%

294 stores launched

2025-10 13.0%

365 stores launched

2025-09 10.9%

307 stores launched

2025-08 10.6%

298 stores launched

2025-07 8.3%

235 stores launched

2025-06 7.6%

215 stores launched

2025-05 8.6%

241 stores launched

2025-04 6.7%

188 stores launched

2025-03 7.8%

219 stores launched

2025-02 6.4%

181 stores launched

2025-01 2.2%

63 stores launched

Monthly Trend

Monthly store launches in PostNord (January 2026)
Monthly store launches in PostNord over the past 12 months
Month Stores Launched Percentage
2025-12 210 7.46%
2025-11 294 10.44%
2025-10 365 12.96%
2025-09 307 10.90%
2025-08 298 10.58%
2025-07 235 8.35%
2025-06 215 7.63%
2025-05 241 8.56%
2025-04 188 6.68%
2025-03 219 7.78%
2025-02 181 6.43%
2025-01 63 2.24%

Active Stores by Launch Year

Currently, 14,480 active stores in PostNord are tracked in our database , with the most stores launched in 2025 (2,907 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.1%

2,907 active stores

2024 9.0%

1,302 active stores

2023 6.6%

955 active stores

2022 5.7%

831 active stores

2021 6.8%

986 active stores

2020 6.2%

902 active stores

2019 5.1%

745 active stores

2018 5.4%

788 active stores

2017 4.4%

637 active stores

2016 2.8%

407 active stores

2015 2.4%

344 active stores

2014 2.3%

334 active stores

2013 2.3%

335 active stores

2012 1.9%

272 active stores

2011 1.9%

275 active stores

Distribution by Launch Year

Active stores in PostNord by original launch year (January 2026)
Active stores in PostNord by launch year
Launch Year Active Stores Percentage
2025 2907 20.08%
2024 1302 8.99%
2023 955 6.60%
2022 831 5.74%
2021 986 6.81%
2020 902 6.23%
2019 745 5.15%
2018 788 5.44%
2017 637 4.40%
2016 407 2.81%
2015 344 2.38%
2014 334 2.31%
2013 335 2.31%
2012 272 1.88%
2011 275 1.90%
2010 250 1.73%
2009 232 1.60%
2008 222 1.53%
2007 199 1.37%
2006 176 1.22%
2005 170 1.17%
2004 192 1.33%
2003 175 1.21%
2002 142 0.98%
2001 197 1.36%
2000 159 1.10%
1999 134 0.93%
1998 104 0.72%
1997 65 0.45%
1996 31 0.21%
1995 12 0.08%

Social Media Usage

Instagram leads with 35.5% among stores with at least one detectable social profile (8,875 stores) , followed by Facebook (34.9%) and YouTube (9.2%) .

Base: 10,962 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.5%

8,875 stores

Facebook 34.9%

8,731 stores

YouTube 9.2%

2,314 stores

TikTok 7.9%

1,966 stores

LinkedIn 4.9%

1,217 stores

Pinterest 3.5%

873 stores

Twitter 2.8%

701 stores

X 1.1%

274 stores

Vimeo 0.2%

45 stores

WhatsApp 0.1%

35 stores

Visual Distribution

Distribution of social media platforms in PostNord (January 2026)
Distribution of social media platforms in PostNord e-commerce stores
Social Platform Store Count Market Share
Instagram 8875 35.46%
Facebook 8731 34.88%
YouTube 2314 9.24%
TikTok 1966 7.85%
LinkedIn 1217 4.86%
Pinterest 873 3.49%
Twitter 701 2.80%
X 274 1.09%
Vimeo 45 0.18%
WhatsApp 35 0.14%

Geographic Distribution

Sweden leads with 41.7% (5,821 AI-verified stores) , followed by Denmark (36.6%) and Norway (9.4%) .

Base: 13,961 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 41.7%

5,821 AI-verified stores

Denmark 36.6%

5,104 AI-verified stores

1,306 AI-verified stores

585 AI-verified stores

179 AI-verified stores

166 AI-verified stores

140 AI-verified stores

135 AI-verified stores

Niue 0.9%

128 AI-verified stores

73 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostNord (January 2026)
Geographic distribution of stores using PostNord
Country AI-Verified Store Count Market Share
Sweden 5821 41.69%
Denmark 5104 36.56%
Norway 1306 9.35%
Finland 585 4.19%
Germany 179 1.28%
Netherlands 166 1.19%
United Kingdom 140 1.00%
United States 135 0.97%
Niue 128 0.92%
Poland 73 0.52%
France 61 0.44%
Spain 40 0.29%
Czechia 37 0.27%
Italy 37 0.27%
Belgium 33 0.24%
Ireland 25 0.18%
Austria 25 0.18%
Estonia 24 0.17%
Canada 21 0.15%
Hong Kong 21 0.15%

Dataset Coverage

Field Rows count Coverage
Website 16.2k 100.00%
Emails 14.2k 87.82%
Phones 7.3k 45.30%
Ecommerce platform 15.5k 95.55%
Couriers 16.2k 100.00%
Payment Providers 11.5k 71.00%
Categories 12.8k 78.89%
Social Media 11.0k 67.73%

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Frequently Asked Questions

What data is included in the PostNord E-commerce Database?

Our database covers over 14.5k PostNord physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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