PostNord Shipping Carrier Usage Database

Explore 13.3k e-commerce stores shipping with PostNord. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 36.4% of stores with physical delivery (4,746 stores) , followed by WooCommerce (29.4%) and Custom (18.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 36.4%

4,746 stores

3,827 stores

Custom 18.3%

2,380 stores

409 stores

395 stores

333 stores

235 stores

233 stores

125 stores

80 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in PostNord
Platform Stores with Physical Delivery Percentage
Shopify 4746 36.43%
WooCommerce 3827 29.37%
Custom 2380 18.27%
DanDomain Webshop 409 3.14%
Quickbutik 395 3.03%
Magento 333 2.56%
Wix eCommerce 235 1.80%
PrestaShop 233 1.79%
Wikinggruppen 125 0.96%
Squarespace Commerce 80 0.61%
SmartWeb, DanDomain 73 0.56%
MyCashFlow 67 0.51%
nopCommerce 58 0.45%
OpenCart 35 0.27%
Salesforce Commerce Cloud 33 0.25%

All Stores Distribution

Shopify holds 34.9% share of all PostNord e-commerce stores (4,943) , with WooCommerce at 31.6% and Custom at 16.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 34.9%

4,943 stores

4,474 stores

Custom 16.8%

2,380 stores

459 stores

412 stores

368 stores

313 stores

249 stores

131 stores

128 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in PostNord
Platform Total Stores Percentage
Shopify 4943 34.95%
WooCommerce 4474 31.63%
Custom 2380 16.83%
DanDomain Webshop 459 3.24%
Quickbutik 412 2.91%
Magento 368 2.60%
Wix eCommerce 313 2.21%
PrestaShop 249 1.76%
Wikinggruppen 131 0.93%
Squarespace Commerce 128 0.90%
SmartWeb, DanDomain 83 0.59%
MyCashFlow 74 0.52%
nopCommerce 61 0.43%
OpenCart 37 0.26%
Salesforce Commerce Cloud 33 0.23%

Categories Distribution

Clothing & Accessories leads with 23.1% of all stores (2,501 stores) , followed by Health & Beauty (17.3%) and Home & Garden (7.5%) .

Top 10 Categories

Clothing & Accessories 23.1%

2,501 stores

Health & Beauty 17.3%

1,872 stores

Home & Garden 7.5%

814 stores

Food & Beverages 7.1%

771 stores

Jewelry & Watches 6.8%

737 stores

Sporting Goods & Outdoor Gear 6.4%

691 stores

Electronics & Technology 6.2%

667 stores

Arts & Entertainment 5.1%

553 stores

Furniture & Home Decor 4.9%

529 stores

Pets & Pet Supplies 3.5%

375 stores

Visual Distribution

Distribution of top 10 PostNord store categories (November 2025)
Distribution of categories in PostNord e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2501 23.12%
Health & Beauty 1872 17.31%
Home & Garden 814 7.53%
Food & Beverages 771 7.13%
Jewelry & Watches 737 6.81%
Sporting Goods & Outdoor Gear 691 6.39%
Electronics & Technology 667 6.17%
Arts & Entertainment 553 5.11%
Furniture & Home Decor 529 4.89%
Pets & Pet Supplies 375 3.47%
Vehicles & Parts 363 3.36%
Tools & Hardware 269 2.49%
Gifts & Special Occasions 245 2.27%
Toys & Games 222 2.05%
Baby & Toddler 207 1.91%

Payment Providers Distribution

Klarna leads with 21.8% among AI-verified physical stores (4,731 stores) , followed by MasterCard (12.5%) and VISA (12.0%) .

Base: 10,787 AI-verified physical stores with detectable payment providers (70.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 21.8%

4,731 stores

2,714 stores

VISA 12.0%

2,590 stores

PayPal 11.2%

2,430 stores

Swish 8.2%

1,787 stores

1,630 stores

1,550 stores

1,335 stores

1,213 stores

JCB 3.1%

682 stores

Visual Distribution

Distribution of top 10 PostNord payment providers (November 2025)
Distribution of payment providers in PostNord e-commerce stores
Payment Provider Store Count Market Share
Klarna 4731 21.84%
MasterCard 2714 12.53%
VISA 2590 11.96%
PayPal 2430 11.22%
Swish 1787 8.25%
American Express 1630 7.52%
Apple Pay 1550 7.16%
Stripe Connect 1335 6.16%
Google Pay 1213 5.60%
JCB 682 3.15%
Svea 316 1.46%
BLIK 191 0.88%
Trustly 180 0.83%
Bambora 177 0.82%
Bolt 137 0.63%

Store Launch Timeline

Over the past 12 months, 2,520 new stores were launched in PostNord , with the highest activity in 2025-10 (307 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.2%

307 stores launched

2025-09 12.1%

306 stores launched

2025-08 12.2%

308 stores launched

2025-07 8.2%

206 stores launched

2025-06 7.7%

194 stores launched

2025-05 8.7%

218 stores launched

2025-04 8.1%

203 stores launched

2025-03 9.5%

239 stores launched

2025-02 6.7%

169 stores launched

2025-01 7.5%

188 stores launched

2024-12 4.6%

116 stores launched

2024-11 2.6%

66 stores launched

Monthly Trend

Monthly store launches in PostNord (November 2025)
Monthly store launches in PostNord over the past 12 months
Month Stores Launched Percentage
2025-10 307 12.18%
2025-09 306 12.14%
2025-08 308 12.22%
2025-07 206 8.17%
2025-06 194 7.70%
2025-05 218 8.65%
2025-04 203 8.06%
2025-03 239 9.48%
2025-02 169 6.71%
2025-01 188 7.46%
2024-12 116 4.60%
2024-11 66 2.62%

Active Stores by Launch Year

Currently, 13,269 active stores in PostNord are tracked in our database , with the most stores launched in 2025 (2,347 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 17.7%

2,347 active stores

2024 9.0%

1,193 active stores

2023 6.8%

901 active stores

2022 6.0%

791 active stores

2021 7.1%

948 active stores

2020 6.4%

853 active stores

2019 5.3%

706 active stores

2018 5.7%

758 active stores

2017 4.3%

568 active stores

2016 2.8%

376 active stores

2015 2.6%

339 active stores

2014 2.3%

310 active stores

2013 2.5%

336 active stores

2012 1.9%

251 active stores

2011 2.0%

263 active stores

Distribution by Launch Year

Active stores in PostNord by original launch year (November 2025)
Active stores in PostNord by launch year
Launch Year Active Stores Percentage
2025 2347 17.69%
2024 1193 8.99%
2023 901 6.79%
2022 791 5.96%
2021 948 7.14%
2020 853 6.43%
2019 706 5.32%
2018 758 5.71%
2017 568 4.28%
2016 376 2.83%
2015 339 2.55%
2014 310 2.34%
2013 336 2.53%
2012 251 1.89%
2011 263 1.98%
2010 247 1.86%
2009 212 1.60%
2008 211 1.59%
2007 192 1.45%
2006 165 1.24%
2005 154 1.16%
2004 193 1.45%
2003 173 1.30%
2002 127 0.96%
2001 194 1.46%
2000 133 1.00%
1999 122 0.92%
1998 100 0.75%
1997 61 0.46%
1996 35 0.26%
1995 10 0.08%

Social Media Usage

Instagram leads with 36.0% among stores with at least one detectable social profile (7,794 stores) , followed by Facebook (35.4%) and YouTube (9.1%) .

Base: 10,040 stores with any detectable social profile (65.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 36.0%

7,794 stores

Facebook 35.4%

7,663 stores

YouTube 9.1%

1,970 stores

TikTok 7.7%

1,662 stores

LinkedIn 4.4%

956 stores

Pinterest 3.2%

703 stores

Twitter 2.5%

547 stores

X 1.3%

280 stores

Vimeo 0.2%

36 stores

WhatsApp 0.1%

31 stores

Visual Distribution

Distribution of social media platforms in PostNord (November 2025)
Distribution of social media platforms in PostNord e-commerce stores
Social Platform Store Count Market Share
Instagram 7794 36.01%
Facebook 7663 35.41%
YouTube 1970 9.10%
TikTok 1662 7.68%
LinkedIn 956 4.42%
Pinterest 703 3.25%
Twitter 547 2.53%
X 280 1.29%
Vimeo 36 0.17%
WhatsApp 31 0.14%

Geographic Distribution

Sweden leads with 40.9% (5,224 AI-verified stores) , followed by Denmark (38.0%) and Norway (8.8%) .

Base: 12,784 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 40.9%

5,224 AI-verified stores

Denmark 38.0%

4,856 AI-verified stores

1,126 AI-verified stores

497 AI-verified stores

158 AI-verified stores

141 AI-verified stores

126 AI-verified stores

119 AI-verified stores

Niue 0.9%

111 AI-verified stores

110 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostNord (November 2025)
Geographic distribution of stores using PostNord
Country AI-Verified Store Count Market Share
Sweden 5224 40.86%
Denmark 4856 37.98%
Norway 1126 8.81%
Finland 497 3.89%
Netherlands 158 1.24%
Germany 141 1.10%
United States 126 0.99%
United Kingdom 119 0.93%
Niue 111 0.87%
Poland 110 0.86%
France 56 0.44%
Spain 45 0.35%
Czechia 41 0.32%
Italy 34 0.27%
Belgium 27 0.21%
Ireland 25 0.20%
India 23 0.18%
Hong Kong 23 0.18%
Estonia 22 0.17%
Austria 20 0.16%

Dataset Coverage

Field Rows count Coverage
Website 15.2k 100.00%
Emails 13.3k 87.53%
Phones 7.2k 47.27%
Ecommerce platform 14.5k 95.04%
Couriers 15.2k 100.00%
Payment Providers 10.8k 70.75%
Categories 12.1k 79.62%
Social Media 10.0k 65.85%

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Frequently Asked Questions

What data is included in the PostNord E-commerce Database?

Our database covers over 13.3k PostNord physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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