PostNord Shipping Carrier Usage Database

Explore 10.2k verified e-commerce stores shipping with PostNord. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 11.7k domains. 10.2k verified as active stores with physical delivery.

Verified stores
10.2k
active stores with physical delivery
Top country
Sweden
4,071 verified stores
Top payment signal
Klarna
3,424 stores detected
Top category
Clothing & Accessories
1,284 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

10.2k verified active stores out of 11.7k detected · 87.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 41.9% of stores with physical delivery (3,994 stores) , followed by Custom (22.7%) and Shopify (12.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

3,994 stores

Custom 22.7%

2,167 stores

Shopify 12.7%

1,215 stores

442 stores

357 stores

314 stores

249 stores

202 stores

117 stores

101 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in PostNord
Platform Stores with Physical Delivery Percentage
WooCommerce 3994 41.90%
Custom 2167 22.73%
Shopify 1215 12.75%
Quickbutik 442 4.64%
PrestaShop 357 3.74%
Magento 314 3.29%
Wix eCommerce 249 2.61%
DanDomain Webshop 202 2.12%
Wikinggruppen 117 1.23%
Squarespace Commerce 101 1.06%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 45.3% share of all PostNord e-commerce stores (4,739) , with Custom at 20.7% and Shopify at 11.7% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

4,739 stores

Custom 20.7%

2,167 stores

Shopify 11.7%

1,225 stores

445 stores

360 stores

323 stores

334 stores

215 stores

121 stores

165 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in PostNord
Platform Total Stores Percentage
WooCommerce 4739 45.25%
Custom 2167 20.69%
Shopify 1225 11.70%
Quickbutik 445 4.25%
PrestaShop 360 3.44%
Magento 323 3.08%
Wix eCommerce 334 3.19%
DanDomain Webshop 215 2.05%
Wikinggruppen 121 1.16%
Squarespace Commerce 165 1.58%

Categories Distribution

Clothing & Accessories stores with 15.2% of all stores (1,284 stores) , followed by Health & Beauty (12.5%) and Sporting Goods & Outdoor Gear (11.9%) .

Base: 8,447 AI-verified stores with physical delivery and detected product categories (82.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.2%

1,284 stores

Health & Beauty 12.5%

1,059 stores

Sporting Goods & Outdoor Gear 11.9%

1,004 stores

Arts & Entertainment 9.1%

768 stores

Food & Beverages 8.6%

724 stores

Home & Garden 7.8%

655 stores

Electronics & Technology 7.1%

598 stores

Jewelry & Watches 5.7%

480 stores

Toys & Games 4.4%

375 stores

Furniture & Home Decor 3.6%

302 stores

Visual Distribution

Distribution of top 10 PostNord store categories (May 2026)
Distribution of categories in PostNord e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1284 15.20%
Health & Beauty 1059 12.54%
Sporting Goods & Outdoor Gear 1004 11.89%
Arts & Entertainment 768 9.09%
Food & Beverages 724 8.57%
Home & Garden 655 7.75%
Electronics & Technology 598 7.08%
Jewelry & Watches 480 5.68%
Toys & Games 375 4.44%
Furniture & Home Decor 302 3.58%

Payment Providers Distribution

Klarna stores with 23.9% among AI-verified physical stores (3,424 stores) , followed by MasterCard (14.3%) and PayPal (12.5%) .

Base: 7,786 AI-verified physical stores with detectable payment providers (66.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 23.9%

3,424 stores

2,043 stores

PayPal 12.5%

1,795 stores

VISA 12.1%

1,734 stores

1,173 stores

1,059 stores

963 stores

736 stores

JCB 3.6%

521 stores

Svea 1.8%

258 stores

Visual Distribution

Distribution of top 10 PostNord payment providers (May 2026)
Distribution of payment providers in PostNord e-commerce stores
Payment Provider Store Count Market Share
Klarna 3424 23.89%
MasterCard 2043 14.26%
PayPal 1795 12.53%
VISA 1734 12.10%
Stripe Connect 1173 8.19%
American Express 1059 7.39%
Apple Pay 963 6.72%
Google Pay 736 5.14%
JCB 521 3.64%
Svea 258 1.80%

Store Launch Timeline

Over the past 12 months, 1,736 new stores were launched in PostNord , with the highest activity in 2026-04 (255 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 14.7%

255 stores launched

2026-03 10.0%

174 stores launched

2026-02 8.5%

147 stores launched

2026-01 19.1%

332 stores launched

2025-12 6.1%

106 stores launched

2025-11 6.4%

111 stores launched

2025-10 7.9%

138 stores launched

2025-09 8.1%

140 stores launched

2025-08 5.4%

94 stores launched

2025-07 5.6%

98 stores launched

2025-06 5.4%

93 stores launched

2025-05 2.8%

48 stores launched

Monthly Trend

Monthly store launches in PostNord (May 2026)
Monthly store launches in PostNord over the past 12 months
Month Stores Launched Percentage
2026-04 255 14.69%
2026-03 174 10.02%
2026-02 147 8.47%
2026-01 332 19.12%
2025-12 106 6.11%
2025-11 111 6.39%
2025-10 138 7.95%
2025-09 140 8.06%
2025-08 94 5.41%
2025-07 98 5.65%
2025-06 93 5.36%
2025-05 48 2.76%

Active Stores by Launch Year

Currently, 10,217 active stores in PostNord are tracked in our database , with the most stores launched in 2026 (926 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.1%

926 active stores

2025 12.5%

1,278 active stores

2024 7.5%

771 active stores

2023 6.0%

609 active stores

2022 5.3%

539 active stores

2021 6.2%

636 active stores

2020 6.1%

626 active stores

2019 4.8%

490 active stores

2018 5.5%

564 active stores

2017 4.8%

486 active stores

2016 2.7%

277 active stores

2015 2.3%

240 active stores

2014 2.4%

248 active stores

2013 2.5%

257 active stores

2012 1.7%

176 active stores

Distribution by Launch Year

Active stores in PostNord by original launch year (May 2026)
Active stores in PostNord by launch year
Launch Year Active Stores Percentage
2026 926 9.06%
2025 1278 12.51%
2024 771 7.55%
2023 609 5.96%
2022 539 5.28%
2021 636 6.22%
2020 626 6.13%
2019 490 4.80%
2018 564 5.52%
2017 486 4.76%
2016 277 2.71%
2015 240 2.35%
2014 248 2.43%
2013 257 2.52%
2012 176 1.72%

Social Media Usage

Facebook stores with 35.9% among stores with at least one detectable social profile (6,009 stores) , followed by Instagram (34.8%) and YouTube (9.7%) .

Base: 7,859 stores with any detectable social profile (67.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.9%

6,009 stores

Instagram 34.8%

5,817 stores

YouTube 9.7%

1,627 stores

TikTok 6.4%

1,064 stores

LinkedIn 5.3%

882 stores

Pinterest 3.3%

555 stores

Twitter 2.7%

452 stores

X 1.1%

185 stores

WhatsApp 0.5%

78 stores

Vimeo 0.4%

67 stores

Visual Distribution

Distribution of social media platforms in PostNord (May 2026)
Distribution of social media platforms in PostNord e-commerce stores
Social Platform Store Count Market Share
Facebook 6009 35.90%
Instagram 5817 34.76%
YouTube 1627 9.72%
TikTok 1064 6.36%
LinkedIn 882 5.27%
Pinterest 555 3.32%
Twitter 452 2.70%
X 185 1.11%
WhatsApp 78 0.47%
Vimeo 67 0.40%

Geographic Distribution

Sweden stores with 41.0% (4,071 AI-verified stores) , followed by Denmark (35.5%) and Norway (10.3%) .

Base: 9,934 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 41.0%

4,071 AI-verified stores

Denmark 35.5%

3,527 AI-verified stores

Norway 10.3%

1,019 AI-verified stores

471 AI-verified stores

143 AI-verified stores

Niue 1.1%

111 AI-verified stores

104 AI-verified stores

85 AI-verified stores

70 AI-verified stores

51 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostNord (May 2026)
Geographic distribution of stores using PostNord
Country AI-Verified Store Count Market Share
Sweden 4071 40.98%
Denmark 3527 35.50%
Norway 1019 10.26%
Finland 471 4.74%
Germany 143 1.44%
Niue 111 1.12%
United States 104 1.05%
Netherlands 85 0.86%
United Kingdom 70 0.70%
Morocco 51 0.51%

Data Coverage

Field Rows count Coverage
Website 11.7k 100.00%
Emails 9.3k 78.86%
Phones 7.6k 64.64%
Ecommerce platform 11.3k 96.22%
Couriers 11.7k 100.00%
Payment Providers 7.8k 66.35%
Categories 9.0k 76.42%
Social Media 7.9k 66.97%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the PostNord e-commerce landscape:

Analyze 10.2k verified e-commerce stores on PostNord - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PostNord e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PostNord e-commerce intelligence?

We track 10.2k verified PostNord e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy