PostNord Shipping Carrier Usage Database

Explore 14.5k e-commerce stores shipping with PostNord. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 36.5% of stores with physical delivery (5,143 stores) , followed by WooCommerce (31.1%) and Custom (16.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 36.5%

5,143 stores

4,382 stores

Custom 16.8%

2,366 stores

418 stores

405 stores

358 stores

264 stores

251 stores

146 stores

83 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in PostNord
Platform Stores with Physical Delivery Percentage
Shopify 5143 36.53%
WooCommerce 4382 31.13%
Custom 2366 16.81%
Quickbutik 418 2.97%
DanDomain Webshop 405 2.88%
Magento 358 2.54%
PrestaShop 264 1.88%
Wix eCommerce 251 1.78%
Wikinggruppen 146 1.04%
Squarespace Commerce 83 0.59%
MyCashFlow 72 0.51%
nopCommerce 57 0.40%
OpenCart 49 0.35%
SmartWeb, DanDomain 46 0.33%
Shopify, WooCommerce 38 0.27%

All Stores Distribution

Shopify holds 35.5% share of all PostNord e-commerce stores (5,433) , with WooCommerce at 32.9% and Custom at 15.5% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 35.5%

5,433 stores

5,039 stores

Custom 15.5%

2,366 stores

429 stores

448 stores

389 stores

279 stores

352 stores

151 stores

135 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in PostNord
Platform Total Stores Percentage
Shopify 5433 35.51%
WooCommerce 5039 32.94%
Custom 2366 15.47%
Quickbutik 429 2.80%
DanDomain Webshop 448 2.93%
Magento 389 2.54%
PrestaShop 279 1.82%
Wix eCommerce 352 2.30%
Wikinggruppen 151 0.99%
Squarespace Commerce 135 0.88%
MyCashFlow 79 0.52%
nopCommerce 61 0.40%
OpenCart 50 0.33%
SmartWeb, DanDomain 49 0.32%
Shopify, WooCommerce 38 0.25%

Categories Distribution

Clothing & Accessories leads with 22.6% of all stores (2,603 stores) , followed by Health & Beauty (17.5%) and Home & Garden (7.9%) .

Top 10 Categories

Clothing & Accessories 22.6%

2,603 stores

Health & Beauty 17.5%

2,018 stores

Home & Garden 7.9%

907 stores

Food & Beverages 7.2%

829 stores

Electronics & Technology 6.9%

791 stores

Jewelry & Watches 6.7%

777 stores

Sporting Goods & Outdoor Gear 6.2%

715 stores

Arts & Entertainment 4.9%

563 stores

Furniture & Home Decor 4.7%

540 stores

Pets & Pet Supplies 3.4%

386 stores

Visual Distribution

Distribution of top 10 PostNord store categories (December 2025)
Distribution of categories in PostNord e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2603 22.61%
Health & Beauty 2018 17.53%
Home & Garden 907 7.88%
Food & Beverages 829 7.20%
Electronics & Technology 791 6.87%
Jewelry & Watches 777 6.75%
Sporting Goods & Outdoor Gear 715 6.21%
Arts & Entertainment 563 4.89%
Furniture & Home Decor 540 4.69%
Pets & Pet Supplies 386 3.35%
Vehicles & Parts 383 3.33%
Tools & Hardware 289 2.51%
Gifts & Special Occasions 280 2.43%
Toys & Games 232 2.01%
Baby & Toddler 201 1.75%

Payment Providers Distribution

Klarna leads with 22.1% among AI-verified physical stores (5,158 stores) , followed by MasterCard (12.1%) and VISA (11.7%) .

Base: 11,523 AI-verified physical stores with detectable payment providers (70.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 22.1%

5,158 stores

2,837 stores

VISA 11.7%

2,741 stores

PayPal 10.9%

2,554 stores

Swish 8.8%

2,063 stores

1,759 stores

1,670 stores

1,537 stores

1,309 stores

JCB 3.0%

702 stores

Visual Distribution

Distribution of top 10 PostNord payment providers (December 2025)
Distribution of payment providers in PostNord e-commerce stores
Payment Provider Store Count Market Share
Klarna 5158 22.09%
MasterCard 2837 12.15%
VISA 2741 11.74%
PayPal 2554 10.94%
Swish 2063 8.83%
American Express 1759 7.53%
Apple Pay 1670 7.15%
Stripe Connect 1537 6.58%
Google Pay 1309 5.61%
JCB 702 3.01%
Svea 340 1.46%
Trustly 196 0.84%
Bambora 191 0.82%
Adyen 148 0.63%
Bolt 148 0.63%

Store Launch Timeline

Over the past 12 months, 2,835 new stores were launched in PostNord , with the highest activity in 2025-11 (293 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.3%

293 stores launched

2025-10 11.7%

331 stores launched

2025-09 10.5%

298 stores launched

2025-08 10.3%

291 stores launched

2025-07 7.9%

223 stores launched

2025-06 7.5%

213 stores launched

2025-05 9.1%

257 stores launched

2025-04 8.1%

229 stores launched

2025-03 8.5%

241 stores launched

2025-02 6.8%

193 stores launched

2025-01 7.3%

206 stores launched

2024-12 2.1%

60 stores launched

Monthly Trend

Monthly store launches in PostNord (December 2025)
Monthly store launches in PostNord over the past 12 months
Month Stores Launched Percentage
2025-11 293 10.34%
2025-10 331 11.68%
2025-09 298 10.51%
2025-08 291 10.26%
2025-07 223 7.87%
2025-06 213 7.51%
2025-05 257 9.07%
2025-04 229 8.08%
2025-03 241 8.50%
2025-02 193 6.81%
2025-01 206 7.27%
2024-12 60 2.12%

Active Stores by Launch Year

Currently, 14,450 active stores in PostNord are tracked in our database , with the most stores launched in 2025 (2,776 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 19.2%

2,776 active stores

2024 9.3%

1,350 active stores

2023 6.6%

960 active stores

2022 5.6%

813 active stores

2021 6.8%

989 active stores

2020 6.3%

909 active stores

2019 5.3%

764 active stores

2018 5.6%

809 active stores

2017 4.4%

641 active stores

2016 2.8%

404 active stores

2015 2.4%

344 active stores

2014 2.3%

333 active stores

2013 2.4%

350 active stores

2012 1.9%

272 active stores

2011 1.9%

275 active stores

Distribution by Launch Year

Active stores in PostNord by original launch year (December 2025)
Active stores in PostNord by launch year
Launch Year Active Stores Percentage
2025 2776 19.21%
2024 1350 9.34%
2023 960 6.64%
2022 813 5.63%
2021 989 6.84%
2020 909 6.29%
2019 764 5.29%
2018 809 5.60%
2017 641 4.44%
2016 404 2.80%
2015 344 2.38%
2014 333 2.30%
2013 350 2.42%
2012 272 1.88%
2011 275 1.90%
2010 254 1.76%
2009 232 1.61%
2008 226 1.56%
2007 206 1.43%
2006 170 1.18%
2005 169 1.17%
2004 200 1.38%
2003 177 1.22%
2002 144 1.00%
2001 195 1.35%
2000 147 1.02%
1999 129 0.89%
1998 100 0.69%
1997 67 0.46%
1996 34 0.24%
1995 11 0.08%

Social Media Usage

Instagram leads with 35.3% among stores with at least one detectable social profile (8,580 stores) , followed by Facebook (35.1%) and YouTube (9.2%) .

Base: 11,127 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.3%

8,580 stores

Facebook 35.1%

8,522 stores

YouTube 9.2%

2,237 stores

TikTok 7.8%

1,895 stores

LinkedIn 4.9%

1,186 stores

Pinterest 3.4%

830 stores

Twitter 2.8%

676 stores

X 1.1%

272 stores

Vimeo 0.2%

42 stores

WhatsApp 0.1%

33 stores

Visual Distribution

Distribution of social media platforms in PostNord (December 2025)
Distribution of social media platforms in PostNord e-commerce stores
Social Platform Store Count Market Share
Instagram 8580 35.35%
Facebook 8522 35.11%
YouTube 2237 9.22%
TikTok 1895 7.81%
LinkedIn 1186 4.89%
Pinterest 830 3.42%
Twitter 676 2.78%
X 272 1.12%
Vimeo 42 0.17%
WhatsApp 33 0.14%

Geographic Distribution

Sweden leads with 41.7% (5,805 AI-verified stores) , followed by Denmark (37.5%) and Norway (8.7%) .

Base: 13,937 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 41.7%

5,805 AI-verified stores

Denmark 37.5%

5,232 AI-verified stores

1,216 AI-verified stores

558 AI-verified stores

153 AI-verified stores

151 AI-verified stores

138 AI-verified stores

Niue 0.9%

128 AI-verified stores

127 AI-verified stores

96 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostNord (December 2025)
Geographic distribution of stores using PostNord
Country AI-Verified Store Count Market Share
Sweden 5805 41.65%
Denmark 5232 37.54%
Norway 1216 8.72%
Finland 558 4.00%
Germany 153 1.10%
Netherlands 151 1.08%
United States 138 0.99%
Niue 128 0.92%
United Kingdom 127 0.91%
Poland 96 0.69%
France 62 0.44%
Spain 51 0.37%
Italy 41 0.29%
Czechia 38 0.27%
Belgium 27 0.19%
Ireland 25 0.18%
Austria 24 0.17%
Estonia 22 0.16%
India 22 0.16%
Hong Kong 21 0.15%

Dataset Coverage

Field Rows count Coverage
Website 16.4k 100.00%
Emails 14.4k 87.67%
Phones 7.5k 45.79%
Ecommerce platform 15.8k 96.08%
Couriers 16.4k 100.00%
Payment Providers 11.5k 70.10%
Categories 12.9k 78.34%
Social Media 11.1k 67.69%

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Frequently Asked Questions

What data is included in the PostNord E-commerce Database?

Our database covers over 14.5k PostNord physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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