PostNord Shipping Carrier Usage Database

Explore 10.1k verified e-commerce stores shipping with PostNord. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 11.5k domains. 10.1k verified as active stores with physical delivery.

· · Next full refresh: May 2026

10.1k verified active stores out of 11.5k detected · 87.2% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 42.9% of stores with physical delivery (4,008 stores) , followed by Custom (22.4%) and Shopify (11.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

4,008 stores

Custom 22.4%

2,093 stores

Shopify 11.7%

1,094 stores

436 stores

351 stores

319 stores

251 stores

196 stores

117 stores

106 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in PostNord
Platform Stores with Physical Delivery Percentage
WooCommerce 4008 42.85%
Custom 2093 22.38%
Shopify 1094 11.70%
Quickbutik 436 4.66%
PrestaShop 351 3.75%
Magento 319 3.41%
Wix eCommerce 251 2.68%
DanDomain Webshop 196 2.10%
Wikinggruppen 117 1.25%
Squarespace Commerce 106 1.13%
ScanNet Webshop, DanDomain Webshop 99 1.06%
DanDomain Webshop, ScanNet Webshop 83 0.89%
MyCashFlow 73 0.78%
Nyehandel 65 0.69%
Askas 62 0.66%

Categories Distribution

Clothing & Accessories leads with 15.0% of all stores (1,247 stores) , followed by Health & Beauty (12.2%) and Sporting Goods & Outdoor Gear (12.0%) .

Base: 8,328 AI-verified stores with physical delivery and detected product categories (82.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 15.0%

1,247 stores

Health & Beauty 12.2%

1,016 stores

Sporting Goods & Outdoor Gear 12.0%

997 stores

Arts & Entertainment 9.1%

760 stores

Food & Beverages 8.8%

735 stores

Home & Garden 7.8%

653 stores

Electronics & Technology 7.1%

590 stores

Jewelry & Watches 5.6%

463 stores

Toys & Games 4.6%

385 stores

Vehicles & Parts 3.6%

297 stores

Visual Distribution

Distribution of top 10 PostNord store categories (April 2026)
Distribution of categories in PostNord e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 1247 14.97%
Health & Beauty 1016 12.20%
Sporting Goods & Outdoor Gear 997 11.97%
Arts & Entertainment 760 9.13%
Food & Beverages 735 8.83%
Home & Garden 653 7.84%
Electronics & Technology 590 7.08%
Jewelry & Watches 463 5.56%
Toys & Games 385 4.62%
Vehicles & Parts 297 3.57%
Furniture & Home Decor 295 3.54%
Business & Industrial 272 3.27%
Tools & Hardware 262 3.15%
Gifts & Special Occasions 206 2.47%
Pets & Pet Supplies 150 1.80%

Payment Providers Distribution

Klarna leads with 23.8% among AI-verified physical stores (3,359 stores) , followed by MasterCard (14.5%) and PayPal (12.5%) .

Base: 7,665 AI-verified physical stores with detectable payment providers (66.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 23.8%

3,359 stores

2,048 stores

PayPal 12.5%

1,765 stores

VISA 12.1%

1,704 stores

1,130 stores

1,058 stores

919 stores

702 stores

JCB 3.7%

518 stores

Svea 1.8%

260 stores

Visual Distribution

Distribution of top 10 PostNord payment providers (April 2026)
Distribution of payment providers in PostNord e-commerce stores
Payment Provider Store Count Market Share
Klarna 3359 23.85%
MasterCard 2048 14.54%
PayPal 1765 12.53%
VISA 1704 12.10%
Stripe Connect 1130 8.02%
American Express 1058 7.51%
Apple Pay 919 6.53%
Google Pay 702 4.98%
JCB 518 3.68%
Svea 260 1.85%
Trustly 150 1.07%
Adyen 147 1.04%
Bambora 128 0.91%
Bolt 106 0.75%
BitCoin 90 0.64%

Store Launch Timeline

Over the past 12 months, 1,600 new stores were launched in PostNord , with the highest activity in 2026-03 (181 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 11.3%

181 stores launched

2026-02 8.9%

143 stores launched

2026-01 20.9%

335 stores launched

2025-12 6.8%

109 stores launched

2025-11 7.2%

116 stores launched

2025-10 8.7%

139 stores launched

2025-09 8.8%

141 stores launched

2025-08 6.0%

96 stores launched

2025-07 6.1%

98 stores launched

2025-06 5.9%

94 stores launched

2025-05 5.9%

94 stores launched

2025-04 3.4%

54 stores launched

Monthly Trend

Monthly store launches in PostNord (April 2026)
Monthly store launches in PostNord over the past 12 months
Month Stores Launched Percentage
2026-03 181 11.31%
2026-02 143 8.94%
2026-01 335 20.94%
2025-12 109 6.81%
2025-11 116 7.25%
2025-10 139 8.69%
2025-09 141 8.81%
2025-08 96 6.00%
2025-07 98 6.13%
2025-06 94 5.88%
2025-05 94 5.88%
2025-04 54 3.38%

Active Stores by Launch Year

Currently, 10,035 active stores in PostNord are tracked in our database , with the most stores launched in 2026 (661 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.6%

661 active stores

2025 12.9%

1,297 active stores

2024 7.7%

776 active stores

2023 6.1%

617 active stores

2022 5.4%

541 active stores

2021 6.5%

657 active stores

2020 6.3%

636 active stores

2019 4.9%

487 active stores

2018 5.7%

567 active stores

2017 4.9%

490 active stores

2016 2.8%

280 active stores

2015 2.4%

240 active stores

2014 2.5%

248 active stores

2013 2.6%

260 active stores

2012 1.8%

179 active stores

Distribution by Launch Year

Active stores in PostNord by original launch year (April 2026)
Active stores in PostNord by launch year
Launch Year Active Stores Percentage
2026 661 6.59%
2025 1297 12.92%
2024 776 7.73%
2023 617 6.15%
2022 541 5.39%
2021 657 6.55%
2020 636 6.34%
2019 487 4.85%
2018 567 5.65%
2017 490 4.88%
2016 280 2.79%
2015 240 2.39%
2014 248 2.47%
2013 260 2.59%
2012 179 1.78%
2011 209 2.08%
2010 189 1.88%
2009 169 1.68%
2008 177 1.76%
2007 165 1.64%
2006 130 1.30%
2005 116 1.16%
2004 139 1.39%
2003 146 1.45%
2002 92 0.92%
2001 156 1.55%
2000 140 1.40%
1999 106 1.06%
1998 72 0.72%
1997 49 0.49%
1996 33 0.33%
1995 11 0.11%

Social Media Usage

Facebook leads with 36.0% among stores with at least one detectable social profile (6,005 stores) , followed by Instagram (34.6%) and YouTube (9.7%) .

Base: 7,791 stores with any detectable social profile (67.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.0%

6,005 stores

Instagram 34.6%

5,769 stores

YouTube 9.7%

1,614 stores

TikTok 6.1%

1,019 stores

LinkedIn 5.4%

897 stores

Pinterest 3.4%

567 stores

Twitter 2.8%

464 stores

X 1.3%

211 stores

WhatsApp 0.4%

69 stores

Vimeo 0.4%

64 stores

Visual Distribution

Distribution of social media platforms in PostNord (April 2026)
Distribution of social media platforms in PostNord e-commerce stores
Social Platform Store Count Market Share
Facebook 6005 36.00%
Instagram 5769 34.59%
YouTube 1614 9.68%
TikTok 1019 6.11%
LinkedIn 897 5.38%
Pinterest 567 3.40%
Twitter 464 2.78%
X 211 1.27%
WhatsApp 69 0.41%
Vimeo 64 0.38%

Geographic Distribution

Sweden leads with 41.0% (3,995 AI-verified stores) , followed by Denmark (35.2%) and Norway (10.3%) .

Base: 9,745 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 41.0%

3,995 AI-verified stores

Denmark 35.2%

3,430 AI-verified stores

Norway 10.3%

1,005 AI-verified stores

461 AI-verified stores

141 AI-verified stores

Niue 1.2%

113 AI-verified stores

107 AI-verified stores

76 AI-verified stores

67 AI-verified stores

65 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostNord (April 2026)
Geographic distribution of stores using PostNord
Country AI-Verified Store Count Market Share
Sweden 3995 41.00%
Denmark 3430 35.20%
Norway 1005 10.31%
Finland 461 4.73%
Germany 141 1.45%
Niue 113 1.16%
United States 107 1.10%
Netherlands 76 0.78%
United Kingdom 67 0.69%
Poland 65 0.67%
Morocco 51 0.52%
France 48 0.49%
Spain 37 0.38%
Romania 30 0.31%
Italy 26 0.27%
Czechia 21 0.22%
Austria 19 0.19%
Estonia 19 0.19%
Belgium 18 0.18%
Ireland 16 0.16%

Data Coverage

Field Rows count Coverage
Website 11.5k 100.00%
Emails 9.1k 79.14%
Phones 5.5k 48.10%
Ecommerce platform 11.1k 96.31%
Couriers 11.5k 100.00%
Payment Providers 7.7k 66.44%
Categories 8.8k 76.61%
Social Media 7.8k 67.53%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the PostNord e-commerce landscape:

Analyze 10.1k verified e-commerce stores on PostNord - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across PostNord e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the PostNord e-commerce intelligence?

We track 10.1k verified PostNord e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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