Online Stores Shipping with PostNord
Explore 37.7k verified e-commerce stores with PostNord detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 42.5k domains. 37.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
37.7k verified active stores out of 42.5k detected · 88.8% verification rate
E-commerce Platforms Distribution
Shopify stores with 40.5% of stores with physical delivery (15,275 stores) , followed by WooCommerce (24.2%) and Custom (16.1%) .
Base: 37,730 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,275 stores
9,134 stores
6,086 stores
1,513 stores
950 stores
788 stores
768 stores
428 stores
304 stores
255 stores
Visual Distribution
15,275 stores
9,134 stores
6,086 stores
1,513 stores
950 stores
788 stores
768 stores
428 stores
304 stores
255 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 15275 | 40.49% |
| WooCommerce | 9134 | 24.21% |
| Custom | 6086 | 16.13% |
| Quickbutik | 1513 | 4.01% |
| Magento | 950 | 2.52% |
| DanDomain Webshop | 788 | 2.09% |
| PrestaShop | 768 | 2.04% |
| Wix eCommerce | 428 | 1.13% |
| Wikinggruppen | 304 | 0.81% |
| OpenCart | 255 | 0.68% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 37.3% share of detected PostNord e-commerce signals (15,856) , with WooCommerce at 25.7% and Custom at 14.5% (October 2026) .
Base: 42,506 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
15,856 websites
10,937 websites
6,168 websites
1,549 websites
981 websites
843 websites
795 websites
630 websites
318 websites
262 websites
Visual Distribution
15,856 websites
10,937 websites
6,168 websites
1,549 websites
981 websites
843 websites
795 websites
630 websites
318 websites
262 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 15856 | 37.30% |
| WooCommerce | 10937 | 25.73% |
| Custom | 6168 | 14.51% |
| Quickbutik | 1549 | 3.64% |
| Magento | 981 | 2.31% |
| DanDomain Webshop | 843 | 1.98% |
| PrestaShop | 795 | 1.87% |
| Wix eCommerce | 630 | 1.48% |
| Wikinggruppen | 318 | 0.75% |
| OpenCart | 262 | 0.62% |
Categories Distribution
Clothing & Accessories stores with 14.4% of all stores (5,416 stores) , followed by Health & Beauty (11.8%) and Sporting Goods & Outdoor Gear (9.4%) .
Base: 37,730 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,416 stores
4,434 stores
3,558 stores
2,583 stores
2,490 stores
2,462 stores
1,766 stores
1,638 stores
1,588 stores
1,100 stores
Visual Distribution
5,416 stores
4,434 stores
3,558 stores
2,583 stores
2,490 stores
2,462 stores
1,766 stores
1,638 stores
1,588 stores
1,100 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5416 | 14.35% |
| Health & Beauty | 4434 | 11.75% |
| Sporting Goods & Outdoor Gear | 3558 | 9.43% |
| Arts & Entertainment | 2583 | 6.85% |
| Food & Beverages | 2490 | 6.60% |
| Home & Garden | 2462 | 6.53% |
| Jewelry & Watches | 1766 | 4.68% |
| Electronics & Technology | 1638 | 4.34% |
| Toys & Games | 1588 | 4.21% |
| Vehicles & Parts | 1100 | 2.92% |
Payment Providers Distribution
VISA accounts for 16.1% of displayed detection occurrences (22,836 occurrences) , followed by MasterCard (16.0%) and Klarna (13.4%) .
Base: 141,714 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
22,836 occurrences
22,667 occurrences
19,052 occurrences
16,073 occurrences
14,227 occurrences
12,823 occurrences
10,511 occurrences
10,171 occurrences
7,539 occurrences
5,815 occurrences
Visual Distribution
22,836 occurrences
22,667 occurrences
19,052 occurrences
16,073 occurrences
14,227 occurrences
12,823 occurrences
10,511 occurrences
10,171 occurrences
7,539 occurrences
5,815 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 22836 | 16.11% |
| MasterCard | 22667 | 15.99% |
| Klarna | 19052 | 13.44% |
| Apple Pay | 16073 | 11.34% |
| Vipps MobilePay | 14227 | 10.04% |
| PayPal | 12823 | 9.05% |
| American Express | 10511 | 7.42% |
| Maestro | 10171 | 7.18% |
| Dankort | 7539 | 5.32% |
| Shop Pay | 5815 | 4.10% |
Store Launch Timeline
Over the past 12 months, 6,182 new stores were launched in PostNord , with the highest activity in 2026-09 (1,044 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,044 stores launched
784 stores launched
603 stores launched
659 stores launched
520 stores launched
391 stores launched
453 stores launched
391 stores launched
523 stores launched
353 stores launched
386 stores launched
75 stores launched
Monthly Trend
16.9% of last 12 months
12.7% of last 12 months
9.8% of last 12 months
10.7% of last 12 months
8.4% of last 12 months
6.3% of last 12 months
7.3% of last 12 months
6.3% of last 12 months
8.5% of last 12 months
5.7% of last 12 months
6.2% of last 12 months
1.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1044 | 16.89% |
| 2026-08 | 784 | 12.68% |
| 2026-07 | 603 | 9.75% |
| 2026-06 | 659 | 10.66% |
| 2026-05 | 520 | 8.41% |
| 2026-04 | 391 | 6.32% |
| 2026-03 | 453 | 7.33% |
| 2026-02 | 391 | 6.32% |
| 2026-01 | 523 | 8.46% |
| 2025-12 | 353 | 5.71% |
| 2025-11 | 386 | 6.24% |
| 2025-10 | 75 | 1.21% |
Active Stores by Launch Year
Currently, 37,595 active stores in PostNord are tracked in our database , with the most stores launched in 2026 (5,672 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,672 active stores
4,027 active stores
2,793 active stores
2,399 active stores
2,022 active stores
2,244 active stores
2,234 active stores
1,645 active stores
1,921 active stores
1,703 active stores
1,001 active stores
828 active stores
769 active stores
910 active stores
659 active stores
Distribution by Launch Year
15.1% of tracked active stores
10.7% of tracked active stores
7.4% of tracked active stores
6.4% of tracked active stores
5.4% of tracked active stores
6.0% of tracked active stores
5.9% of tracked active stores
4.4% of tracked active stores
5.1% of tracked active stores
4.5% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
2.0% of tracked active stores
2.4% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5672 | 15.09% |
| 2025 | 4027 | 10.71% |
| 2024 | 2793 | 7.43% |
| 2023 | 2399 | 6.38% |
| 2022 | 2022 | 5.38% |
| 2021 | 2244 | 5.97% |
| 2020 | 2234 | 5.94% |
| 2019 | 1645 | 4.38% |
| 2018 | 1921 | 5.11% |
| 2017 | 1703 | 4.53% |
| 2016 | 1001 | 2.66% |
| 2015 | 828 | 2.20% |
| 2014 | 769 | 2.05% |
| 2013 | 910 | 2.42% |
| 2012 | 659 | 1.75% |
Geographic Distribution
Sweden stores with 41.7% (15,740 active verified stores) , followed by Denmark (31.8%) and Norway (10.8%) .
Base: 37,730 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
15,740 active verified stores
12,006 active verified stores
4,070 active verified stores
2,103 active verified stores
470 active verified stores
359 active verified stores
332 active verified stores
300 active verified stores
250 active verified stores
220 active verified stores
Visual Distribution
15,740 active verified stores
12,006 active verified stores
4,070 active verified stores
2,103 active verified stores
470 active verified stores
359 active verified stores
332 active verified stores
300 active verified stores
250 active verified stores
220 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 15740 | 41.72% |
| Denmark | 12006 | 31.82% |
| Norway | 4070 | 10.79% |
| Finland | 2103 | 5.57% |
| Germany | 470 | 1.25% |
| United Kingdom | 359 | 0.95% |
| Netherlands | 332 | 0.88% |
| Niue | 300 | 0.80% |
| United States | 250 | 0.66% |
| France | 220 | 0.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Electronics & Technology
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Shopify - Health & Beauty
Custom - Health & Beauty
Shopify - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 42.5k | 100.00% |
| Emails | 36.7k | 86.25% |
| Phones | 29.7k | 69.78% |
| Ecommerce platform | 41k | 96.40% |
| Couriers | 42.5k | 100.00% |
| Payment Providers | 38.8k | 91.26% |
| Categories | 33.5k | 78.90% |
| Social Media | 28.4k | 66.91% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PostNord e-commerce landscape:
Analyze 37.7k verified e-commerce stores on PostNord - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PostNord e-commerce intelligence?
-
We track 37.7k verified PostNord e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.6% of displayed detection occurrences (22,034 occurrences) , followed by Facebook (34.3%) and YouTube (9.3%) .
Base: 61,905 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
22,034 occurrences
21,236 occurrences
5,749 occurrences
5,491 occurrences
2,816 occurrences
2,252 occurrences
1,454 occurrences
576 occurrences
160 occurrences
137 occurrences
Visual Distribution
22,034 occurrences
21,236 occurrences
5,749 occurrences
5,491 occurrences
2,816 occurrences
2,252 occurrences
1,454 occurrences
576 occurrences
160 occurrences
137 occurrences