PostNord Shipping Carrier Usage Database

Explore 14.6k e-commerce stores shipping with PostNord. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 37.5% of stores with physical delivery (5,340 stores) , followed by WooCommerce (30.8%) and Custom (16.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 37.5%

5,340 stores

4,377 stores

Custom 16.5%

2,345 stores

423 stores

396 stores

354 stores

260 stores

249 stores

142 stores

81 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in PostNord
Platform Stores with Physical Delivery Percentage
Shopify 5340 37.55%
WooCommerce 4377 30.78%
Custom 2345 16.49%
Quickbutik 423 2.97%
DanDomain Webshop 396 2.78%
Magento 354 2.49%
PrestaShop 260 1.83%
Wix eCommerce 249 1.75%
Wikinggruppen 142 1.00%
Squarespace Commerce 81 0.57%
MyCashFlow 72 0.51%
nopCommerce 57 0.40%
Salesforce Commerce Cloud 45 0.32%
OpenCart 41 0.29%
SmartWeb, DanDomain 40 0.28%

All Stores Distribution

Shopify holds 36.2% share of all PostNord e-commerce stores (5,534) , with WooCommerce at 32.7% and Custom at 15.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 36.2%

5,534 stores

4,998 stores

Custom 15.3%

2,345 stores

429 stores

441 stores

383 stores

270 stores

347 stores

145 stores

135 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in PostNord
Platform Total Stores Percentage
Shopify 5534 36.18%
WooCommerce 4998 32.68%
Custom 2345 15.33%
Quickbutik 429 2.80%
DanDomain Webshop 441 2.88%
Magento 383 2.50%
PrestaShop 270 1.77%
Wix eCommerce 347 2.27%
Wikinggruppen 145 0.95%
Squarespace Commerce 135 0.88%
MyCashFlow 79 0.52%
nopCommerce 60 0.39%
Salesforce Commerce Cloud 45 0.29%
OpenCart 42 0.27%
SmartWeb, DanDomain 43 0.28%

Categories Distribution

Clothing & Accessories leads with 23.0% of all stores (2,667 stores) , followed by Health & Beauty (17.3%) and Home & Garden (7.7%) .

Top 10 Categories

Clothing & Accessories 23.0%

2,667 stores

Health & Beauty 17.3%

2,010 stores

Home & Garden 7.7%

890 stores

Food & Beverages 7.3%

850 stores

Electronics & Technology 6.9%

800 stores

Jewelry & Watches 6.8%

784 stores

Sporting Goods & Outdoor Gear 6.2%

715 stores

Arts & Entertainment 4.9%

570 stores

Furniture & Home Decor 4.8%

558 stores

Pets & Pet Supplies 3.4%

400 stores

Visual Distribution

Distribution of top 10 PostNord store categories (January 2026)
Distribution of categories in PostNord e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2667 22.98%
Health & Beauty 2010 17.32%
Home & Garden 890 7.67%
Food & Beverages 850 7.32%
Electronics & Technology 800 6.89%
Jewelry & Watches 784 6.75%
Sporting Goods & Outdoor Gear 715 6.16%
Arts & Entertainment 570 4.91%
Furniture & Home Decor 558 4.81%
Pets & Pet Supplies 400 3.45%
Vehicles & Parts 374 3.22%
Tools & Hardware 284 2.45%
Gifts & Special Occasions 267 2.30%
Toys & Games 241 2.08%
Baby & Toddler 197 1.70%

Payment Providers Distribution

Klarna leads with 22.1% among AI-verified physical stores (5,228 stores) , followed by MasterCard (12.0%) and VISA (11.7%) .

Base: 11,521 AI-verified physical stores with detectable payment providers (70.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 22.1%

5,228 stores

2,844 stores

VISA 11.7%

2,760 stores

PayPal 10.9%

2,588 stores

Swish 8.8%

2,086 stores

1,784 stores

1,731 stores

1,567 stores

1,356 stores

JCB 2.9%

697 stores

Visual Distribution

Distribution of top 10 PostNord payment providers (January 2026)
Distribution of payment providers in PostNord e-commerce stores
Payment Provider Store Count Market Share
Klarna 5228 22.09%
MasterCard 2844 12.02%
VISA 2760 11.66%
PayPal 2588 10.94%
Swish 2086 8.82%
American Express 1784 7.54%
Apple Pay 1731 7.31%
Stripe Connect 1567 6.62%
Google Pay 1356 5.73%
JCB 697 2.95%
Svea 338 1.43%
Trustly 193 0.82%
Bambora 192 0.81%
Bolt 151 0.64%
Adyen 149 0.63%

Store Launch Timeline

Over the past 12 months, 2,907 new stores were launched in PostNord , with the highest activity in 2025-12 (201 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.9%

201 stores launched

2025-11 9.7%

281 stores launched

2025-10 12.1%

351 stores launched

2025-09 10.2%

297 stores launched

2025-08 10.1%

294 stores launched

2025-07 7.9%

229 stores launched

2025-06 7.3%

213 stores launched

2025-05 8.8%

257 stores launched

2025-04 7.8%

227 stores launched

2025-03 8.5%

247 stores launched

2025-02 6.6%

193 stores launched

2025-01 4.0%

117 stores launched

Monthly Trend

Monthly store launches in PostNord (January 2026)
Monthly store launches in PostNord over the past 12 months
Month Stores Launched Percentage
2025-12 201 6.91%
2025-11 281 9.67%
2025-10 351 12.07%
2025-09 297 10.22%
2025-08 294 10.11%
2025-07 229 7.88%
2025-06 213 7.33%
2025-05 257 8.84%
2025-04 227 7.81%
2025-03 247 8.50%
2025-02 193 6.64%
2025-01 117 4.02%

Active Stores by Launch Year

Currently, 14,596 active stores in PostNord are tracked in our database , with the most stores launched in 2025 (2,992 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.5%

2,992 active stores

2024 9.1%

1,333 active stores

2023 6.5%

949 active stores

2022 5.6%

815 active stores

2021 6.7%

984 active stores

2020 6.1%

896 active stores

2019 5.1%

751 active stores

2018 5.5%

810 active stores

2017 4.4%

637 active stores

2016 2.7%

400 active stores

2015 2.4%

344 active stores

2014 2.3%

330 active stores

2013 2.4%

346 active stores

2012 1.8%

268 active stores

2011 1.9%

278 active stores

Distribution by Launch Year

Active stores in PostNord by original launch year (January 2026)
Active stores in PostNord by launch year
Launch Year Active Stores Percentage
2025 2992 20.50%
2024 1333 9.13%
2023 949 6.50%
2022 815 5.58%
2021 984 6.74%
2020 896 6.14%
2019 751 5.15%
2018 810 5.55%
2017 637 4.36%
2016 400 2.74%
2015 344 2.36%
2014 330 2.26%
2013 346 2.37%
2012 268 1.84%
2011 278 1.90%
2010 254 1.74%
2009 230 1.58%
2008 224 1.53%
2007 205 1.40%
2006 168 1.15%
2005 169 1.16%
2004 200 1.37%
2003 179 1.23%
2002 144 0.99%
2001 195 1.34%
2000 151 1.03%
1999 131 0.90%
1998 98 0.67%
1997 67 0.46%
1996 37 0.25%
1995 11 0.08%

Social Media Usage

Instagram leads with 35.4% among stores with at least one detectable social profile (8,656 stores) , followed by Facebook (35.0%) and YouTube (9.3%) .

Base: 11,105 stores with any detectable social profile (67.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.4%

8,656 stores

Facebook 35.0%

8,544 stores

YouTube 9.3%

2,275 stores

TikTok 7.8%

1,916 stores

LinkedIn 4.9%

1,187 stores

Pinterest 3.4%

842 stores

Twitter 2.7%

663 stores

X 1.1%

280 stores

Vimeo 0.2%

42 stores

WhatsApp 0.1%

33 stores

Visual Distribution

Distribution of social media platforms in PostNord (January 2026)
Distribution of social media platforms in PostNord e-commerce stores
Social Platform Store Count Market Share
Instagram 8656 35.42%
Facebook 8544 34.96%
YouTube 2275 9.31%
TikTok 1916 7.84%
LinkedIn 1187 4.86%
Pinterest 842 3.45%
Twitter 663 2.71%
X 280 1.15%
Vimeo 42 0.17%
WhatsApp 33 0.14%

Geographic Distribution

Sweden leads with 41.8% (5,879 AI-verified stores) , followed by Denmark (37.3%) and Norway (8.7%) .

Base: 14,064 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Sweden 41.8%

5,879 AI-verified stores

Denmark 37.3%

5,250 AI-verified stores

1,222 AI-verified stores

558 AI-verified stores

162 AI-verified stores

160 AI-verified stores

142 AI-verified stores

Niue 0.9%

129 AI-verified stores

127 AI-verified stores

93 AI-verified stores

Visual Distribution

Geographic distribution of stores using PostNord (January 2026)
Geographic distribution of stores using PostNord
Country AI-Verified Store Count Market Share
Sweden 5879 41.80%
Denmark 5250 37.33%
Norway 1222 8.69%
Finland 558 3.97%
Netherlands 162 1.15%
Germany 160 1.14%
United States 142 1.01%
Niue 129 0.92%
United Kingdom 127 0.90%
Poland 93 0.66%
France 63 0.45%
Spain 52 0.37%
Italy 42 0.30%
Czechia 39 0.28%
Belgium 33 0.23%
Austria 24 0.17%
Ireland 24 0.17%
Estonia 23 0.16%
India 21 0.15%
Hong Kong 21 0.15%

Dataset Coverage

Field Rows count Coverage
Website 16.4k 100.00%
Emails 14.4k 87.70%
Phones 7.5k 45.50%
Ecommerce platform 15.8k 96.08%
Couriers 16.4k 100.00%
Payment Providers 11.5k 70.13%
Categories 13.0k 78.96%
Social Media 11.1k 67.60%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed PostNord E-commerce Database to:

Gain actionable insights into 14.6k physical stores in PostNord.

Identify High-Value Leads

Quickly find and contact the best decision-makers at PostNord online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the PostNord E-commerce Database?

Our database covers over 14.6k PostNord physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy