PostNL Shipping Carrier Usage Database
Explore 42.0k e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 40.4% of stores with physical delivery (16,824 stores) , followed by Shopify (24.8%) and Custom (17.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
16,824 stores
10,334 stores
7,391 stores
1,782 stores
1,542 stores
1,127 stores
785 stores
730 stores
361 stores
331 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 16824 | 40.36% |
| Shopify | 10334 | 24.79% |
| Custom | 7391 | 17.73% |
| Lightspeed eCom | 1782 | 4.28% |
| Magento | 1542 | 3.70% |
| MyOnlineStore | 1127 | 2.70% |
| Wix eCommerce | 785 | 1.88% |
| PrestaShop | 730 | 1.75% |
| ePages | 361 | 0.87% |
| OpenCart | 331 | 0.79% |
| CCV Shop | 203 | 0.49% |
| Shopware | 90 | 0.22% |
| nopCommerce | 68 | 0.16% |
| CS Cart | 68 | 0.16% |
| Squarespace Commerce | 48 | 0.12% |
All Stores Distribution
WooCommerce holds 42.4% share of all PostNL e-commerce stores (19,122) , with Shopify at 24.0% and Custom at 16.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
19,122 stores
10,805 stores
7,391 stores
1,820 stores
1,648 stores
1,227 stores
1,006 stores
751 stores
407 stores
356 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 19122 | 42.42% |
| Shopify | 10805 | 23.97% |
| Custom | 7391 | 16.39% |
| Lightspeed eCom | 1820 | 4.04% |
| Magento | 1648 | 3.66% |
| MyOnlineStore | 1227 | 2.72% |
| Wix eCommerce | 1006 | 2.23% |
| PrestaShop | 751 | 1.67% |
| ePages | 407 | 0.90% |
| OpenCart | 356 | 0.79% |
| CCV Shop | 217 | 0.48% |
| Shopware | 97 | 0.22% |
| nopCommerce | 71 | 0.16% |
| CS Cart | 74 | 0.16% |
| Squarespace Commerce | 91 | 0.20% |
Categories Distribution
Clothing & Accessories leads with 19.7% of all stores (6,518 stores) , followed by Health & Beauty (15.6%) and Home & Garden (9.4%) .
Top 10 Categories
6,518 stores
5,157 stores
3,092 stores
2,705 stores
2,430 stores
2,111 stores
1,831 stores
1,792 stores
1,230 stores
1,213 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6518 | 19.72% |
| Health & Beauty | 5157 | 15.60% |
| Home & Garden | 3092 | 9.35% |
| Food & Beverages | 2705 | 8.18% |
| Electronics & Technology | 2430 | 7.35% |
| Jewelry & Watches | 2111 | 6.39% |
| Furniture & Home Decor | 1831 | 5.54% |
| Gifts & Special Occasions | 1792 | 5.42% |
| Arts & Entertainment | 1230 | 3.72% |
| Sporting Goods & Outdoor Gear | 1213 | 3.67% |
| Vehicles & Parts | 1166 | 3.53% |
| Pets & Pet Supplies | 1055 | 3.19% |
| Toys & Games | 1002 | 3.03% |
| Tools & Hardware | 916 | 2.77% |
| Baby & Toddler | 836 | 2.53% |
Payment Providers Distribution
iDEAL leads with 15.5% among AI-verified physical stores (12,049 stores) , followed by PayPal (15.1%) and Bancontact (14.4%) .
Base: 31,193 AI-verified physical stores with detectable payment providers (66.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,049 stores
11,730 stores
11,194 stores
10,305 stores
9,578 stores
4,158 stores
4,112 stores
3,990 stores
2,381 stores
2,075 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 12049 | 15.52% |
| PayPal | 11730 | 15.11% |
| Bancontact | 11194 | 14.42% |
| Mollie | 10305 | 13.28% |
| Klarna | 9578 | 12.34% |
| American Express | 4158 | 5.36% |
| MasterCard | 4112 | 5.30% |
| Apple Pay | 3990 | 5.14% |
| VISA | 2381 | 3.07% |
| Stripe Connect | 2075 | 2.67% |
| Google Pay | 2044 | 2.63% |
| Giropay | 1754 | 2.26% |
| AfterPay | 973 | 1.25% |
| SEPA | 832 | 1.07% |
| BitCoin | 451 | 0.58% |
Store Launch Timeline
Over the past 12 months, 6,345 new stores were launched in PostNL , with the highest activity in 2025-11 (624 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
624 stores launched
680 stores launched
664 stores launched
529 stores launched
560 stores launched
556 stores launched
559 stores launched
528 stores launched
502 stores launched
475 stores launched
464 stores launched
204 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 624 | 9.83% |
| 2025-10 | 680 | 10.72% |
| 2025-09 | 664 | 10.46% |
| 2025-08 | 529 | 8.34% |
| 2025-07 | 560 | 8.83% |
| 2025-06 | 556 | 8.76% |
| 2025-05 | 559 | 8.81% |
| 2025-04 | 528 | 8.32% |
| 2025-03 | 502 | 7.91% |
| 2025-02 | 475 | 7.49% |
| 2025-01 | 464 | 7.31% |
| 2024-12 | 204 | 3.22% |
Active Stores by Launch Year
Currently, 41,958 active stores in PostNL are tracked in our database , with the most stores launched in 2025 (6,144 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,144 active stores
3,803 active stores
3,026 active stores
2,700 active stores
3,470 active stores
3,477 active stores
2,254 active stores
2,449 active stores
2,594 active stores
1,362 active stores
1,040 active stores
1,037 active stores
1,566 active stores
854 active stores
845 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 6144 | 14.64% |
| 2024 | 3803 | 9.06% |
| 2023 | 3026 | 7.21% |
| 2022 | 2700 | 6.44% |
| 2021 | 3470 | 8.27% |
| 2020 | 3477 | 8.29% |
| 2019 | 2254 | 5.37% |
| 2018 | 2449 | 5.84% |
| 2017 | 2594 | 6.18% |
| 2016 | 1362 | 3.25% |
| 2015 | 1040 | 2.48% |
| 2014 | 1037 | 2.47% |
| 2013 | 1566 | 3.73% |
| 2012 | 854 | 2.04% |
| 2011 | 845 | 2.01% |
| 2010 | 759 | 1.81% |
| 2009 | 794 | 1.89% |
| 2008 | 551 | 1.31% |
| 2007 | 607 | 1.45% |
| 2006 | 254 | 0.61% |
| 2005 | 280 | 0.67% |
| 2004 | 372 | 0.89% |
| 2003 | 349 | 0.83% |
| 2002 | 378 | 0.90% |
| 2001 | 527 | 1.26% |
| 2000 | 248 | 0.59% |
| 1999 | 124 | 0.30% |
| 1998 | 60 | 0.14% |
| 1997 | 17 | 0.04% |
| 1996 | 17 | 0.04% |
Geographic Distribution
Netherlands leads with 85.5% (33,999 AI-verified stores) , followed by Belgium (5.5%) and Germany (2.1%) .
Base: 39,760 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
33,999 AI-verified stores
2,197 AI-verified stores
830 AI-verified stores
646 AI-verified stores
399 AI-verified stores
373 AI-verified stores
240 AI-verified stores
149 AI-verified stores
134 AI-verified stores
133 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 33999 | 85.51% |
| Belgium | 2197 | 5.53% |
| Germany | 830 | 2.09% |
| United States | 646 | 1.62% |
| United Kingdom | 399 | 1.00% |
| France | 373 | 0.94% |
| South Africa | 240 | 0.60% |
| Spain | 149 | 0.37% |
| Italy | 134 | 0.34% |
| Canada | 133 | 0.33% |
| Poland | 94 | 0.24% |
| Sweden | 81 | 0.20% |
| Niue | 77 | 0.19% |
| China | 72 | 0.18% |
| Hong Kong | 65 | 0.16% |
| Denmark | 59 | 0.15% |
| Austria | 57 | 0.14% |
| Czechia | 55 | 0.14% |
| India | 52 | 0.13% |
| Portugal | 48 | 0.12% |
Featured Stores
Discover the strongest performers and newest entrants in PostNL's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Weblium
Shopify — Electronics & Technology
WooCommerce — Toys & Games
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 46.6k | 100.00% |
| Emails | 38.9k | 83.42% |
| Phones | 20.9k | 44.81% |
| Ecommerce platform | 45.5k | 97.61% |
| Couriers | 46.6k | 100.00% |
| Payment Providers | 31.2k | 66.88% |
| Categories | 36.8k | 78.83% |
| Social Media | 32.1k | 68.73% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed PostNL E-commerce Database to:
Gain actionable insights into 42.0k physical stores in PostNL.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PostNL online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PostNL E-commerce Database?
-
Our database covers over 42.0k PostNL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.1% among stores with at least one detectable social profile (24,418 stores) , followed by Facebook (31.3%) and YouTube (7.9%) .
Base: 32,056 stores with any detectable social profile (68.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,418 stores
23,776 stores
5,983 stores
5,569 stores
5,408 stores
3,871 stores
3,678 stores
1,760 stores
1,397 stores
91 stores
Visual Distribution