PostNL Shipping Carrier Usage Database
Explore 40.4k verified e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 43.3k domains. 40.4k verified as active stores with physical delivery.
· · Next full refresh: April 2026
40.4k verified active stores out of 43.3k detected · 93.2% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 39.5% of stores with physical delivery (15,795 stores) , followed by Shopify (25.2%) and Custom (16.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,795 stores
10,063 stores
6,541 stores
1,676 stores
1,403 stores
1,383 stores
929 stores
809 stores
403 stores
354 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15795 | 39.50% |
| Shopify | 10063 | 25.16% |
| Custom | 6541 | 16.36% |
| Lightspeed eCom | 1676 | 4.19% |
| MyOnlineStore | 1403 | 3.51% |
| Magento | 1383 | 3.46% |
| PrestaShop | 929 | 2.32% |
| Wix eCommerce | 809 | 2.02% |
| OpenCart | 403 | 1.01% |
| ePages | 354 | 0.89% |
| CCV Shop | 289 | 0.72% |
| Shopware | 133 | 0.33% |
| Squarespace Commerce | 73 | 0.18% |
| nopCommerce | 70 | 0.18% |
| CS Cart | 68 | 0.17% |
All Stores Distribution
WooCommerce holds 41.9% share of all PostNL e-commerce stores (17,768) , with Shopify at 23.8% and Custom at 15.4% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,768 stores
10,110 stores
6,541 stores
1,679 stores
1,423 stores
1,447 stores
935 stores
1,025 stores
409 stores
358 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17768 | 41.90% |
| Shopify | 10110 | 23.84% |
| Custom | 6541 | 15.43% |
| Lightspeed eCom | 1679 | 3.96% |
| MyOnlineStore | 1423 | 3.36% |
| Magento | 1447 | 3.41% |
| PrestaShop | 935 | 2.21% |
| Wix eCommerce | 1025 | 2.42% |
| OpenCart | 409 | 0.96% |
| ePages | 358 | 0.84% |
| CCV Shop | 296 | 0.70% |
| Shopware | 133 | 0.31% |
| Squarespace Commerce | 135 | 0.32% |
| nopCommerce | 71 | 0.17% |
| CS Cart | 71 | 0.17% |
Categories Distribution
Clothing & Accessories leads with 19.1% of all stores (6,045 stores) , followed by Health & Beauty (15.8%) and Home & Garden (9.4%) .
Base: 31,656 AI-verified stores with physical delivery and detected product categories (78.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,045 stores
4,990 stores
2,971 stores
2,562 stores
2,235 stores
2,109 stores
1,768 stores
1,676 stores
1,260 stores
1,217 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6045 | 19.10% |
| Health & Beauty | 4990 | 15.76% |
| Home & Garden | 2971 | 9.39% |
| Food & Beverages | 2562 | 8.09% |
| Electronics & Technology | 2235 | 7.06% |
| Jewelry & Watches | 2109 | 6.66% |
| Furniture & Home Decor | 1768 | 5.59% |
| Gifts & Special Occasions | 1676 | 5.29% |
| Arts & Entertainment | 1260 | 3.98% |
| Sporting Goods & Outdoor Gear | 1217 | 3.84% |
| Vehicles & Parts | 1135 | 3.59% |
| Pets & Pet Supplies | 1048 | 3.31% |
| Toys & Games | 984 | 3.11% |
| Tools & Hardware | 858 | 2.71% |
| Baby & Toddler | 798 | 2.52% |
Payment Providers Distribution
iDEAL leads with 15.7% among AI-verified physical stores (11,974 stores) , followed by PayPal (15.3%) and Bancontact (14.1%) .
Base: 28,820 AI-verified physical stores with detectable payment providers (66.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11,974 stores
11,678 stores
10,738 stores
9,480 stores
9,346 stores
4,164 stores
4,080 stores
4,035 stores
2,444 stores
2,218 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 11974 | 15.72% |
| PayPal | 11678 | 15.33% |
| Bancontact | 10738 | 14.10% |
| Klarna | 9480 | 12.45% |
| Mollie | 9346 | 12.27% |
| MasterCard | 4164 | 5.47% |
| American Express | 4080 | 5.36% |
| Apple Pay | 4035 | 5.30% |
| VISA | 2444 | 3.21% |
| Stripe Connect | 2218 | 2.91% |
| Google Pay | 2185 | 2.87% |
| Giropay | 1670 | 2.19% |
| AfterPay | 904 | 1.19% |
| SEPA | 826 | 1.08% |
| Przelewy24 | 416 | 0.55% |
Store Launch Timeline
Over the past 12 months, 5,776 new stores were launched in PostNL , with the highest activity in 2026-02 (610 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
610 stores launched
514 stores launched
520 stores launched
581 stores launched
561 stores launched
497 stores launched
375 stores launched
423 stores launched
419 stores launched
457 stores launched
467 stores launched
352 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 610 | 10.56% |
| 2026-01 | 514 | 8.90% |
| 2025-12 | 520 | 9.00% |
| 2025-11 | 581 | 10.06% |
| 2025-10 | 561 | 9.71% |
| 2025-09 | 497 | 8.60% |
| 2025-08 | 375 | 6.49% |
| 2025-07 | 423 | 7.32% |
| 2025-06 | 419 | 7.25% |
| 2025-05 | 457 | 7.91% |
| 2025-04 | 467 | 8.09% |
| 2025-03 | 352 | 6.09% |
Active Stores by Launch Year
Currently, 40,312 active stores in PostNL are tracked in our database , with the most stores launched in 2026 (1,126 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,126 active stores
5,442 active stores
3,330 active stores
2,802 active stores
2,497 active stores
3,203 active stores
3,361 active stores
2,107 active stores
2,344 active stores
2,507 active stores
1,355 active stores
966 active stores
997 active stores
1,505 active stores
863 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1126 | 2.79% |
| 2025 | 5442 | 13.50% |
| 2024 | 3330 | 8.26% |
| 2023 | 2802 | 6.95% |
| 2022 | 2497 | 6.19% |
| 2021 | 3203 | 7.95% |
| 2020 | 3361 | 8.34% |
| 2019 | 2107 | 5.23% |
| 2018 | 2344 | 5.81% |
| 2017 | 2507 | 6.22% |
| 2016 | 1355 | 3.36% |
| 2015 | 966 | 2.40% |
| 2014 | 997 | 2.47% |
| 2013 | 1505 | 3.73% |
| 2012 | 863 | 2.14% |
| 2011 | 787 | 1.95% |
| 2010 | 733 | 1.82% |
| 2009 | 770 | 1.91% |
| 2008 | 532 | 1.32% |
| 2007 | 574 | 1.42% |
| 2006 | 228 | 0.57% |
| 2005 | 279 | 0.69% |
| 2004 | 372 | 0.92% |
| 2003 | 306 | 0.76% |
| 2002 | 352 | 0.87% |
| 2001 | 499 | 1.24% |
| 2000 | 248 | 0.62% |
| 1999 | 120 | 0.30% |
| 1998 | 64 | 0.16% |
| 1997 | 25 | 0.06% |
| 1996 | 16 | 0.04% |
| 1995 | 2 | 0.00% |
Geographic Distribution
Netherlands leads with 84.2% (33,077 AI-verified stores) , followed by Belgium (5.5%) and Germany (2.5%) .
Base: 39,301 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
33,077 AI-verified stores
2,158 AI-verified stores
992 AI-verified stores
977 AI-verified stores
385 AI-verified stores
372 AI-verified stores
242 AI-verified stores
164 AI-verified stores
140 AI-verified stores
116 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 33077 | 84.16% |
| Belgium | 2158 | 5.49% |
| Germany | 992 | 2.52% |
| United States | 977 | 2.49% |
| France | 385 | 0.98% |
| United Kingdom | 372 | 0.95% |
| South Africa | 242 | 0.62% |
| Spain | 164 | 0.42% |
| Italy | 140 | 0.36% |
| Canada | 116 | 0.30% |
| Poland | 95 | 0.24% |
| Sweden | 83 | 0.21% |
| Denmark | 77 | 0.20% |
| China | 74 | 0.19% |
| Niue | 71 | 0.18% |
| Ireland | 61 | 0.16% |
| Austria | 60 | 0.15% |
| Switzerland | 56 | 0.14% |
| Hong Kong | 52 | 0.13% |
| Czechia | 49 | 0.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Arts & Entertainment
Custom
Custom - Sporting Goods & Outdoor Gear
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify
WooCommerce - Home & Garden
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 43.3k | 100.00% |
| Emails | 35.8k | 82.75% |
| Phones | 19.5k | 45.01% |
| Ecommerce platform | 42.8k | 98.91% |
| Couriers | 43.3k | 100.00% |
| Payment Providers | 28.8k | 66.54% |
| Categories | 33.6k | 77.64% |
| Social Media | 29.8k | 68.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PostNL e-commerce landscape:
Analyze 40.4k verified e-commerce stores on PostNL - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PostNL e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PostNL e-commerce intelligence?
-
We track 40.4k verified PostNL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.5% among stores with at least one detectable social profile (23,402 stores) , followed by Facebook (31.3%) and YouTube (7.8%) .
Base: 29,846 stores with any detectable social profile (68.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
23,402 stores
22,535 stores
5,603 stores
5,290 stores
5,264 stores
3,657 stores
3,308 stores
1,629 stores
1,263 stores
93 stores
Visual Distribution