Online Stores Shipping with PostNL
Explore 64.9k verified e-commerce stores with PostNL detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 73.2k domains. 64.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
64.9k verified active stores out of 73.2k detected · 88.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 31.2% of stores with physical delivery (20,277 stores) , followed by WooCommerce (29.2%) and Custom (20.0%) .
Base: 64,941 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
20,277 stores
18,955 stores
12,984 stores
2,786 stores
2,027 stores
1,779 stores
1,116 stores
812 stores
795 stores
757 stores
Visual Distribution
20,277 stores
18,955 stores
12,984 stores
2,786 stores
2,027 stores
1,779 stores
1,116 stores
812 stores
795 stores
757 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 20277 | 31.22% |
| WooCommerce | 18955 | 29.19% |
| Custom | 12984 | 19.99% |
| JouwWeb | 2786 | 4.29% |
| Magento | 2027 | 3.12% |
| Lightspeed eCom | 1779 | 2.74% |
| PrestaShop | 1116 | 1.72% |
| CCV Shop | 812 | 1.25% |
| Wix eCommerce | 795 | 1.22% |
| OpenCart | 757 | 1.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 29.2% share of detected PostNL e-commerce signals (21,355) , with WooCommerce at 30.6% and Custom at 18.0% (October 2026) .
Base: 73,220 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
21,355 websites
22,391 websites
13,159 websites
2,884 websites
2,164 websites
1,807 websites
1,146 websites
847 websites
1,159 websites
775 websites
Visual Distribution
21,355 websites
22,391 websites
13,159 websites
2,884 websites
2,164 websites
1,807 websites
1,146 websites
847 websites
1,159 websites
775 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 21355 | 29.17% |
| WooCommerce | 22391 | 30.58% |
| Custom | 13159 | 17.97% |
| JouwWeb | 2884 | 3.94% |
| Magento | 2164 | 2.96% |
| Lightspeed eCom | 1807 | 2.47% |
| PrestaShop | 1146 | 1.57% |
| CCV Shop | 847 | 1.16% |
| Wix eCommerce | 1159 | 1.58% |
| OpenCart | 775 | 1.06% |
Categories Distribution
Clothing & Accessories stores with 13.8% of all stores (8,962 stores) , followed by Health & Beauty (12.4%) and Sporting Goods & Outdoor Gear (7.9%) .
Base: 64,941 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
8,962 stores
8,048 stores
5,136 stores
5,042 stores
4,208 stores
3,791 stores
3,349 stores
3,187 stores
3,136 stores
3,009 stores
Visual Distribution
8,962 stores
8,048 stores
5,136 stores
5,042 stores
4,208 stores
3,791 stores
3,349 stores
3,187 stores
3,136 stores
3,009 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8962 | 13.80% |
| Health & Beauty | 8048 | 12.39% |
| Sporting Goods & Outdoor Gear | 5136 | 7.91% |
| Home & Garden | 5042 | 7.76% |
| Food & Beverages | 4208 | 6.48% |
| Arts & Entertainment | 3791 | 5.84% |
| Furniture & Home Decor | 3349 | 5.16% |
| Jewelry & Watches | 3187 | 4.91% |
| Toys & Games | 3136 | 4.83% |
| Electronics & Technology | 3009 | 4.63% |
Payment Providers Distribution
PayPal accounts for 14.8% of displayed detection occurrences (36,719 occurrences) , followed by MasterCard (12.1%) and VISA (12.0%) .
Base: 247,433 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
36,719 occurrences
29,820 occurrences
29,713 occurrences
27,198 occurrences
23,668 occurrences
23,536 occurrences
23,313 occurrences
19,970 occurrences
19,582 occurrences
13,914 occurrences
Visual Distribution
36,719 occurrences
29,820 occurrences
29,713 occurrences
27,198 occurrences
23,668 occurrences
23,536 occurrences
23,313 occurrences
19,970 occurrences
19,582 occurrences
13,914 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 36719 | 14.84% |
| MasterCard | 29820 | 12.05% |
| VISA | 29713 | 12.01% |
| iDEAL | 27198 | 10.99% |
| Bancontact | 23668 | 9.57% |
| Apple Pay | 23536 | 9.51% |
| Klarna | 23313 | 9.42% |
| American Express | 19970 | 8.07% |
| Mollie | 19582 | 7.91% |
| Maestro | 13914 | 5.62% |
Store Launch Timeline
Over the past 12 months, 10,411 new stores were launched in PostNL , with the highest activity in 2026-09 (1,090 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,090 stores launched
1,021 stores launched
1,211 stores launched
1,109 stores launched
914 stores launched
689 stores launched
866 stores launched
925 stores launched
864 stores launched
706 stores launched
855 stores launched
161 stores launched
Monthly Trend
10.5% of last 12 months
9.8% of last 12 months
11.6% of last 12 months
10.7% of last 12 months
8.8% of last 12 months
6.6% of last 12 months
8.3% of last 12 months
8.9% of last 12 months
8.3% of last 12 months
6.8% of last 12 months
8.2% of last 12 months
1.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 1090 | 10.47% |
| 2026-08 | 1021 | 9.81% |
| 2026-07 | 1211 | 11.63% |
| 2026-06 | 1109 | 10.65% |
| 2026-05 | 914 | 8.78% |
| 2026-04 | 689 | 6.62% |
| 2026-03 | 866 | 8.32% |
| 2026-02 | 925 | 8.88% |
| 2026-01 | 864 | 8.30% |
| 2025-12 | 706 | 6.78% |
| 2025-11 | 855 | 8.21% |
| 2025-10 | 161 | 1.55% |
Active Stores by Launch Year
Currently, 64,818 active stores in PostNL are tracked in our database , with the most stores launched in 2026 (8,972 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,972 active stores
8,283 active stores
5,707 active stores
4,472 active stores
3,633 active stores
4,385 active stores
4,410 active stores
2,966 active stores
3,179 active stores
3,384 active stores
1,652 active stores
1,275 active stores
1,321 active stores
1,992 active stores
1,144 active stores
Distribution by Launch Year
13.8% of tracked active stores
12.8% of tracked active stores
8.8% of tracked active stores
6.9% of tracked active stores
5.6% of tracked active stores
6.8% of tracked active stores
6.8% of tracked active stores
4.6% of tracked active stores
4.9% of tracked active stores
5.2% of tracked active stores
2.5% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
3.1% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8972 | 13.84% |
| 2025 | 8283 | 12.78% |
| 2024 | 5707 | 8.80% |
| 2023 | 4472 | 6.90% |
| 2022 | 3633 | 5.60% |
| 2021 | 4385 | 6.77% |
| 2020 | 4410 | 6.80% |
| 2019 | 2966 | 4.58% |
| 2018 | 3179 | 4.90% |
| 2017 | 3384 | 5.22% |
| 2016 | 1652 | 2.55% |
| 2015 | 1275 | 1.97% |
| 2014 | 1321 | 2.04% |
| 2013 | 1992 | 3.07% |
| 2012 | 1144 | 1.76% |
Geographic Distribution
Netherlands stores with 74.3% (48,273 active verified stores) , followed by Belgium (5.6%) and United States (4.3%) .
Base: 64,941 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
48,273 active verified stores
3,638 active verified stores
2,796 active verified stores
1,591 active verified stores
645 active verified stores
631 active verified stores
380 active verified stores
294 active verified stores
285 active verified stores
264 active verified stores
Visual Distribution
48,273 active verified stores
3,638 active verified stores
2,796 active verified stores
1,591 active verified stores
645 active verified stores
631 active verified stores
380 active verified stores
294 active verified stores
285 active verified stores
264 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 48273 | 74.33% |
| Belgium | 3638 | 5.60% |
| United States | 2796 | 4.31% |
| Germany | 1591 | 2.45% |
| United Kingdom | 645 | 0.99% |
| France | 631 | 0.97% |
| Japan | 380 | 0.59% |
| Denmark | 294 | 0.45% |
| Spain | 285 | 0.44% |
| Italy | 264 | 0.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Electronics & Technology
Custom - Home & Garden
Custom - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 73.2k | 100.00% |
| Emails | 61k | 83.28% |
| Phones | 48.1k | 65.69% |
| Ecommerce platform | 70.7k | 96.52% |
| Couriers | 73.2k | 100.00% |
| Payment Providers | 64.6k | 88.18% |
| Categories | 62.3k | 85.04% |
| Social Media | 49.8k | 67.98% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PostNL e-commerce landscape:
Analyze 64.9k verified e-commerce stores on PostNL - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PostNL e-commerce intelligence?
-
We track 64.9k verified PostNL e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 31.0% of displayed detection occurrences (36,880 occurrences) , followed by Facebook (27.7%) and YouTube (9.9%) .
Base: 119,066 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
36,880 occurrences
32,923 occurrences
11,794 occurrences
10,305 occurrences
10,211 occurrences
5,195 occurrences
4,787 occurrences
4,218 occurrences
2,599 occurrences
154 occurrences
Visual Distribution
36,880 occurrences
32,923 occurrences
11,794 occurrences
10,305 occurrences
10,211 occurrences
5,195 occurrences
4,787 occurrences
4,218 occurrences
2,599 occurrences
154 occurrences