PostNL Shipping Carrier Usage Database
Explore 246.0 e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 74.0% of stores with physical delivery (182 stores) , followed by Shopify (9.8%) and Magento (4.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
182 stores
24 stores
11 stores
11 stores
7 stores
3 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 182 | 73.98% |
| Shopify | 24 | 9.76% |
| Magento | 11 | 4.47% |
| WooCommerce | 11 | 4.47% |
| MyOnlineStore | 7 | 2.85% |
| Lightspeed eCom | 3 | 1.22% |
| Wix eCommerce | 2 | 0.81% |
| Salesforce Commerce Cloud | 2 | 0.81% |
| Shopware | 2 | 0.81% |
| OpenCart | 1 | 0.41% |
| PrestaShop | 1 | 0.41% |
| Robin | 0 | 0.00% |
| nopCommerce | 0 | 0.00% |
| osCommerce | 0 | 0.00% |
| CCV Shop | 0 | 0.00% |
All Stores Distribution
Custom holds 48.7% share of all PostNL e-commerce stores (182) , with Shopify at 11.5% and Magento at 11.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
182 stores
43 stores
42 stores
59 stores
10 stores
6 stores
5 stores
2 stores
5 stores
8 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 182 | 48.66% |
| Shopify | 43 | 11.50% |
| Magento | 42 | 11.23% |
| WooCommerce | 59 | 15.78% |
| MyOnlineStore | 10 | 2.67% |
| Lightspeed eCom | 6 | 1.60% |
| Wix eCommerce | 5 | 1.34% |
| Salesforce Commerce Cloud | 2 | 0.53% |
| Shopware | 5 | 1.34% |
| OpenCart | 8 | 2.14% |
| PrestaShop | 4 | 1.07% |
| Robin | 1 | 0.27% |
| nopCommerce | 2 | 0.53% |
| osCommerce | 1 | 0.27% |
| CCV Shop | 4 | 1.07% |
Categories Distribution
Clothing & Accessories leads with 18.8% of all stores (36 stores) , followed by Gifts & Special Occasions (17.7%) and Health & Beauty (10.9%) .
Top 10 Categories
36 stores
34 stores
21 stores
17 stores
16 stores
15 stores
12 stores
10 stores
9 stores
6 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 36 | 18.75% |
| Gifts & Special Occasions | 34 | 17.71% |
| Health & Beauty | 21 | 10.94% |
| Home & Garden | 17 | 8.85% |
| Electronics & Technology | 16 | 8.33% |
| Food & Beverages | 15 | 7.81% |
| Tools & Hardware | 12 | 6.25% |
| Furniture & Home Decor | 10 | 5.21% |
| Books & Media | 9 | 4.69% |
| Toys & Games | 6 | 3.13% |
| Arts & Entertainment | 5 | 2.60% |
| Business & Industrial | 3 | 1.56% |
| Vehicles & Parts | 3 | 1.56% |
| Jewelry & Watches | 3 | 1.56% |
| Baby & Toddler | 2 | 1.04% |
Payment Providers Distribution
iDEAL leads with 17.2% among AI-verified physical stores (23 stores) , followed by Mollie (15.7%) and Bancontact (14.2%) .
Base: 83 AI-verified physical stores with detectable payment providers (20.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23 stores
21 stores
19 stores
19 stores
15 stores
10 stores
6 stores
5 stores
4 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 23 | 17.16% |
| Mollie | 21 | 15.67% |
| Bancontact | 19 | 14.18% |
| PayPal | 19 | 14.18% |
| Klarna | 15 | 11.19% |
| Apple Pay | 10 | 7.46% |
| MasterCard | 6 | 4.48% |
| American Express | 5 | 3.73% |
| BitCoin | 4 | 2.99% |
| Carta Si | 3 | 2.24% |
| Przelewy24 | 2 | 1.49% |
| VISA | 2 | 1.49% |
| AfterPay | 2 | 1.49% |
| Giropay | 2 | 1.49% |
| Bolt | 1 | 0.75% |
Store Launch Timeline
Over the past 12 months, 23 new stores were launched in PostNL , with the highest activity in 2025-09 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
3 stores launched
3 stores launched
2 stores launched
1 stores launched
1 stores launched
4 stores launched
3 stores launched
2 stores launched
2 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-09 | 1 | 4.35% |
| 2025-08 | 3 | 13.04% |
| 2025-07 | 3 | 13.04% |
| 2025-06 | 2 | 8.70% |
| 2025-05 | 1 | 4.35% |
| 2025-04 | 1 | 4.35% |
| 2025-03 | 4 | 17.39% |
| 2025-02 | 3 | 13.04% |
| 2025-01 | 2 | 8.70% |
| 2024-12 | 2 | 8.70% |
| 2024-11 | 1 | 4.35% |
Active Stores by Launch Year
Currently, 244 active stores in PostNL are tracked in our database , with the most stores launched in 2025 (20 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
20 active stores
19 active stores
19 active stores
13 active stores
18 active stores
19 active stores
10 active stores
17 active stores
14 active stores
8 active stores
12 active stores
7 active stores
9 active stores
5 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 20 | 8.20% |
| 2024 | 19 | 7.79% |
| 2023 | 19 | 7.79% |
| 2022 | 13 | 5.33% |
| 2021 | 18 | 7.38% |
| 2020 | 19 | 7.79% |
| 2019 | 10 | 4.10% |
| 2018 | 17 | 6.97% |
| 2017 | 14 | 5.74% |
| 2016 | 8 | 3.28% |
| 2015 | 12 | 4.92% |
| 2014 | 7 | 2.87% |
| 2013 | 9 | 3.69% |
| 2012 | 5 | 2.05% |
| 2011 | 7 | 2.87% |
| 2010 | 12 | 4.92% |
| 2009 | 6 | 2.46% |
| 2008 | 5 | 2.05% |
| 2007 | 4 | 1.64% |
| 2006 | 1 | 0.41% |
| 2005 | 3 | 1.23% |
| 2004 | 2 | 0.82% |
| 2003 | 3 | 1.23% |
| 2002 | 2 | 0.82% |
| 2001 | 5 | 2.05% |
| 2000 | 2 | 0.82% |
| 1998 | 2 | 0.82% |
Geographic Distribution
Netherlands leads with 83.9% (198 AI-verified stores) , followed by Belgium (4.7%) and France (1.7%) .
Base: 236 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
198 AI-verified stores
11 AI-verified stores
4 AI-verified stores
4 AI-verified stores
2 AI-verified stores
2 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 198 | 83.90% |
| Belgium | 11 | 4.66% |
| France | 4 | 1.69% |
| Germany | 4 | 1.69% |
| China | 2 | 0.85% |
| United States | 2 | 0.85% |
| Austria | 2 | 0.85% |
| India | 1 | 0.42% |
| Romania | 1 | 0.42% |
| Hong Kong | 1 | 0.42% |
| Portugal | 1 | 0.42% |
| Spain | 1 | 0.42% |
| Poland | 1 | 0.42% |
| Ukraine | 1 | 0.42% |
| United Kingdom | 1 | 0.42% |
| Finland | 1 | 0.42% |
| Turkey | 1 | 0.42% |
| South Africa | 1 | 0.42% |
| Canada | 1 | 0.42% |
| Israel | 1 | 0.42% |
Featured Stores
Discover the strongest performers and newest entrants in PostNL's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 404.0 | 100.00% |
| Emails | 186.0 | 46.04% |
| Phones | 198.0 | 49.01% |
| Ecommerce platform | 377.0 | 93.32% |
| Couriers | 148.0 | 36.63% |
| Payment Providers | 83.0 | 20.54% |
| Categories | 199.0 | 49.26% |
| Social Media | 222.0 | 54.95% |
Starter Package
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed PostNL E-commerce Database to:
Gain actionable insights into 246.0 physical stores in PostNL.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PostNL online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PostNL E-commerce Database?
-
Our database covers over 246.0 PostNL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 32.4% among stores with at least one detectable social profile (104 stores) , followed by Instagram (25.5%) and Twitter (10.0%) .
Base: 222 stores with any detectable social profile (55.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
104 stores
82 stores
32 stores
30 stores
25 stores
21 stores
13 stores
7 stores
6 stores
1 stores
Visual Distribution