PostNL Shipping Carrier Usage Database
Explore 31.3k verified e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 34.6k domains. 31.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
31.3k verified active stores out of 34.6k detected · 90.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 49.7% of stores with physical delivery (15,177 stores) , followed by Custom (22.9%) and Lightspeed eCom (4.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,177 stores
6,998 stores
1,504 stores
1,390 stores
1,150 stores
843 stores
749 stores
647 stores
615 stores
360 stores
Visual Distribution
15,177 stores
6,998 stores
1,504 stores
1,390 stores
1,150 stores
843 stores
749 stores
647 stores
615 stores
360 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15177 | 49.71% |
| Custom | 6998 | 22.92% |
| Lightspeed eCom | 1504 | 4.93% |
| Shopify | 1390 | 4.55% |
| Magento | 1150 | 3.77% |
| PrestaShop | 843 | 2.76% |
| Wix eCommerce | 749 | 2.45% |
| Mijnwebwinkel, MyOnlineStore | 647 | 2.12% |
| MyOnlineStore, Mijnwebwinkel | 615 | 2.01% |
| OpenCart | 360 | 1.18% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 52.0% share of all PostNL e-commerce stores (17,068) , with Custom at 21.3% and Lightspeed eCom at 4.6% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,068 stores
6,998 stores
1,510 stores
1,413 stores
1,220 stores
849 stores
956 stores
653 stores
631 stores
364 stores
Visual Distribution
17,068 stores
6,998 stores
1,510 stores
1,413 stores
1,220 stores
849 stores
956 stores
653 stores
631 stores
364 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17068 | 52.00% |
| Custom | 6998 | 21.32% |
| Lightspeed eCom | 1510 | 4.60% |
| Shopify | 1413 | 4.30% |
| Magento | 1220 | 3.72% |
| PrestaShop | 849 | 2.59% |
| Wix eCommerce | 956 | 2.91% |
| Mijnwebwinkel, MyOnlineStore | 653 | 1.99% |
| MyOnlineStore, Mijnwebwinkel | 631 | 1.92% |
| OpenCart | 364 | 1.11% |
Categories Distribution
Clothing & Accessories stores with 14.5% of all stores (4,029 stores) , followed by Health & Beauty (12.6%) and Food & Beverages (8.7%) .
Base: 27,736 AI-verified stores with physical delivery and detected product categories (88.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,029 stores
3,499 stores
2,401 stores
2,336 stores
2,239 stores
2,060 stores
1,651 stores
1,626 stores
1,622 stores
1,476 stores
Visual Distribution
4,029 stores
3,499 stores
2,401 stores
2,336 stores
2,239 stores
2,060 stores
1,651 stores
1,626 stores
1,622 stores
1,476 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4029 | 14.53% |
| Health & Beauty | 3499 | 12.62% |
| Food & Beverages | 2401 | 8.66% |
| Home & Garden | 2336 | 8.42% |
| Arts & Entertainment | 2239 | 8.07% |
| Sporting Goods & Outdoor Gear | 2060 | 7.43% |
| Electronics & Technology | 1651 | 5.95% |
| Toys & Games | 1626 | 5.86% |
| Gifts & Special Occasions | 1622 | 5.85% |
| Jewelry & Watches | 1476 | 5.32% |
Payment Providers Distribution
iDEAL stores with 16.8% among AI-verified physical stores (10,123 stores) , followed by PayPal (15.3%) and Bancontact (14.6%) .
Base: 23,482 AI-verified physical stores with detectable payment providers (67.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,123 stores
9,215 stores
8,811 stores
8,093 stores
6,844 stores
3,247 stores
2,783 stores
2,782 stores
1,949 stores
1,927 stores
Visual Distribution
10,123 stores
9,215 stores
8,811 stores
8,093 stores
6,844 stores
3,247 stores
2,783 stores
2,782 stores
1,949 stores
1,927 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 10123 | 16.79% |
| PayPal | 9215 | 15.28% |
| Bancontact | 8811 | 14.61% |
| Mollie | 8093 | 13.42% |
| Klarna | 6844 | 11.35% |
| MasterCard | 3247 | 5.39% |
| American Express | 2783 | 4.62% |
| Apple Pay | 2782 | 4.61% |
| VISA | 1949 | 3.23% |
| Stripe Connect | 1927 | 3.20% |
Store Launch Timeline
Over the past 12 months, 3,796 new stores were launched in PostNL , with the highest activity in 2026-05 (632 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
632 stores launched
371 stores launched
269 stores launched
391 stores launched
258 stores launched
312 stores launched
338 stores launched
360 stores launched
299 stores launched
210 stores launched
240 stores launched
116 stores launched
Monthly Trend
16.6% of last 12 months
9.8% of last 12 months
7.1% of last 12 months
10.3% of last 12 months
6.8% of last 12 months
8.2% of last 12 months
8.9% of last 12 months
9.5% of last 12 months
7.9% of last 12 months
5.5% of last 12 months
6.3% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 632 | 16.65% |
| 2026-04 | 371 | 9.77% |
| 2026-03 | 269 | 7.09% |
| 2026-02 | 391 | 10.30% |
| 2026-01 | 258 | 6.80% |
| 2025-12 | 312 | 8.22% |
| 2025-11 | 338 | 8.90% |
| 2025-10 | 360 | 9.48% |
| 2025-09 | 299 | 7.88% |
| 2025-08 | 210 | 5.53% |
| 2025-07 | 240 | 6.32% |
| 2025-06 | 116 | 3.06% |
Active Stores by Launch Year
Currently, 31,282 active stores in PostNL are tracked in our database , with the most stores launched in 2026 (1,946 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,946 active stores
3,028 active stores
2,033 active stores
2,016 active stores
1,805 active stores
2,421 active stores
2,521 active stores
1,661 active stores
1,916 active stores
2,155 active stores
1,146 active stores
814 active stores
808 active stores
1,267 active stores
717 active stores
Distribution by Launch Year
6.2% of tracked active stores
9.7% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
5.8% of tracked active stores
7.7% of tracked active stores
8.1% of tracked active stores
5.3% of tracked active stores
6.1% of tracked active stores
6.9% of tracked active stores
3.7% of tracked active stores
2.6% of tracked active stores
2.6% of tracked active stores
4.1% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1946 | 6.22% |
| 2025 | 3028 | 9.68% |
| 2024 | 2033 | 6.50% |
| 2023 | 2016 | 6.44% |
| 2022 | 1805 | 5.77% |
| 2021 | 2421 | 7.74% |
| 2020 | 2521 | 8.06% |
| 2019 | 1661 | 5.31% |
| 2018 | 1916 | 6.12% |
| 2017 | 2155 | 6.89% |
| 2016 | 1146 | 3.66% |
| 2015 | 814 | 2.60% |
| 2014 | 808 | 2.58% |
| 2013 | 1267 | 4.05% |
| 2012 | 717 | 2.29% |
Geographic Distribution
Netherlands stores with 85.6% (25,868 AI-verified stores) , followed by Belgium (5.5%) and Germany (2.2%) .
Base: 30,215 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
25,868 AI-verified stores
1,654 AI-verified stores
655 AI-verified stores
624 AI-verified stores
249 AI-verified stores
228 AI-verified stores
210 AI-verified stores
128 AI-verified stores
107 AI-verified stores
73 AI-verified stores
Visual Distribution
25,868 AI-verified stores
1,654 AI-verified stores
655 AI-verified stores
624 AI-verified stores
249 AI-verified stores
228 AI-verified stores
210 AI-verified stores
128 AI-verified stores
107 AI-verified stores
73 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 25868 | 85.61% |
| Belgium | 1654 | 5.47% |
| Germany | 655 | 2.17% |
| United States | 624 | 2.07% |
| France | 249 | 0.82% |
| United Kingdom | 228 | 0.75% |
| South Africa | 210 | 0.70% |
| Spain | 128 | 0.42% |
| Italy | 107 | 0.35% |
| Poland | 73 | 0.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Custom - Sporting Goods & Outdoor Gear
Salesforce Commerce Cloud - Health & Beauty
Salesforce Commerce Cloud - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Custom - Arts & Entertainment
WooCommerce
WooCommerce - Food & Beverages
Custom - Books & Media
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.6k | 100.00% |
| Emails | 26.7k | 77.18% |
| Phones | 22.4k | 64.64% |
| Ecommerce platform | 33.7k | 97.43% |
| Couriers | 34.6k | 100.00% |
| Payment Providers | 23.5k | 67.91% |
| Categories | 29.5k | 85.23% |
| Social Media | 23.0k | 66.50% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PostNL e-commerce landscape:
Analyze 31.3k verified e-commerce stores on PostNL - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PostNL e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PostNL e-commerce intelligence?
-
We track 31.3k verified PostNL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 32.5% among stores with at least one detectable social profile (17,325 stores) , followed by Instagram (31.7%) and YouTube (7.9%) .
Base: 22,993 stores with any detectable social profile (66.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,325 stores
16,919 stores
4,210 stores
3,743 stores
3,118 stores
2,888 stores
2,562 stores
1,376 stores
1,079 stores
84 stores
Visual Distribution
17,325 stores
16,919 stores
4,210 stores
3,743 stores
3,118 stores
2,888 stores
2,562 stores
1,376 stores
1,079 stores
84 stores