PostNL Shipping Carrier Usage Database
Explore 31.3k verified e-commerce stores with PostNL detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 34.6k domains. 31.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
31.3k verified active stores out of 34.6k detected · 90.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 48.4% of stores with physical delivery (15,177 stores) , followed by Custom (22.3%) and Lightspeed eCom (4.8%) .
Base: 31,346 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,177 stores
6,998 stores
1,504 stores
1,390 stores
1,150 stores
843 stores
749 stores
647 stores
615 stores
360 stores
Visual Distribution
15,177 stores
6,998 stores
1,504 stores
1,390 stores
1,150 stores
843 stores
749 stores
647 stores
615 stores
360 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15177 | 48.42% |
| Custom | 6998 | 22.33% |
| Lightspeed eCom | 1504 | 4.80% |
| Shopify | 1390 | 4.43% |
| Magento | 1150 | 3.67% |
| PrestaShop | 843 | 2.69% |
| Wix eCommerce | 749 | 2.39% |
| Mijnwebwinkel, MyOnlineStore | 647 | 2.06% |
| MyOnlineStore, Mijnwebwinkel | 615 | 1.96% |
| OpenCart | 360 | 1.15% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 49.4% share of detected PostNL e-commerce signals (17,068) , with Custom at 20.2% and Lightspeed eCom at 4.4% (June 2026) .
Base: 34,578 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
17,068 websites
6,998 websites
1,510 websites
1,413 websites
1,220 websites
849 websites
956 websites
653 websites
631 websites
364 websites
Visual Distribution
17,068 websites
6,998 websites
1,510 websites
1,413 websites
1,220 websites
849 websites
956 websites
653 websites
631 websites
364 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 17068 | 49.36% |
| Custom | 6998 | 20.24% |
| Lightspeed eCom | 1510 | 4.37% |
| Shopify | 1413 | 4.09% |
| Magento | 1220 | 3.53% |
| PrestaShop | 849 | 2.46% |
| Wix eCommerce | 956 | 2.76% |
| Mijnwebwinkel, MyOnlineStore | 653 | 1.89% |
| MyOnlineStore, Mijnwebwinkel | 631 | 1.82% |
| OpenCart | 364 | 1.05% |
Categories Distribution
Clothing & Accessories stores with 12.9% of all stores (4,029 stores) , followed by Health & Beauty (11.2%) and Food & Beverages (7.7%) .
Base: 31,346 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,029 stores
3,499 stores
2,401 stores
2,336 stores
2,239 stores
2,060 stores
1,651 stores
1,626 stores
1,622 stores
1,476 stores
Visual Distribution
4,029 stores
3,499 stores
2,401 stores
2,336 stores
2,239 stores
2,060 stores
1,651 stores
1,626 stores
1,622 stores
1,476 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4029 | 12.85% |
| Health & Beauty | 3499 | 11.16% |
| Food & Beverages | 2401 | 7.66% |
| Home & Garden | 2336 | 7.45% |
| Arts & Entertainment | 2239 | 7.14% |
| Sporting Goods & Outdoor Gear | 2060 | 6.57% |
| Electronics & Technology | 1651 | 5.27% |
| Toys & Games | 1626 | 5.19% |
| Gifts & Special Occasions | 1622 | 5.17% |
| Jewelry & Watches | 1476 | 4.71% |
Payment Providers Distribution
iDEAL accounts for 18.2% of displayed detection occurrences (10,123 occurrences) , followed by PayPal (16.5%) and Bancontact (15.8%) .
Base: 55,774 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
10,123 occurrences
9,215 occurrences
8,811 occurrences
8,093 occurrences
6,844 occurrences
3,247 occurrences
2,783 occurrences
2,782 occurrences
1,949 occurrences
1,927 occurrences
Visual Distribution
10,123 occurrences
9,215 occurrences
8,811 occurrences
8,093 occurrences
6,844 occurrences
3,247 occurrences
2,783 occurrences
2,782 occurrences
1,949 occurrences
1,927 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| iDEAL | 10123 | 18.15% |
| PayPal | 9215 | 16.52% |
| Bancontact | 8811 | 15.80% |
| Mollie | 8093 | 14.51% |
| Klarna | 6844 | 12.27% |
| MasterCard | 3247 | 5.82% |
| American Express | 2783 | 4.99% |
| Apple Pay | 2782 | 4.99% |
| VISA | 1949 | 3.49% |
| Stripe Connect | 1927 | 3.46% |
Store Launch Timeline
Over the past 12 months, 3,796 new stores were launched in PostNL , with the highest activity in 2026-05 (632 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
632 stores launched
371 stores launched
269 stores launched
391 stores launched
258 stores launched
312 stores launched
338 stores launched
360 stores launched
299 stores launched
210 stores launched
240 stores launched
116 stores launched
Monthly Trend
16.6% of last 12 months
9.8% of last 12 months
7.1% of last 12 months
10.3% of last 12 months
6.8% of last 12 months
8.2% of last 12 months
8.9% of last 12 months
9.5% of last 12 months
7.9% of last 12 months
5.5% of last 12 months
6.3% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 632 | 16.65% |
| 2026-04 | 371 | 9.77% |
| 2026-03 | 269 | 7.09% |
| 2026-02 | 391 | 10.30% |
| 2026-01 | 258 | 6.80% |
| 2025-12 | 312 | 8.22% |
| 2025-11 | 338 | 8.90% |
| 2025-10 | 360 | 9.48% |
| 2025-09 | 299 | 7.88% |
| 2025-08 | 210 | 5.53% |
| 2025-07 | 240 | 6.32% |
| 2025-06 | 116 | 3.06% |
Active Stores by Launch Year
Currently, 31,282 active stores in PostNL are tracked in our database , with the most stores launched in 2026 (1,946 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,946 active stores
3,028 active stores
2,033 active stores
2,016 active stores
1,805 active stores
2,421 active stores
2,521 active stores
1,661 active stores
1,916 active stores
2,155 active stores
1,146 active stores
814 active stores
808 active stores
1,267 active stores
717 active stores
Distribution by Launch Year
6.2% of tracked active stores
9.7% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
5.8% of tracked active stores
7.7% of tracked active stores
8.1% of tracked active stores
5.3% of tracked active stores
6.1% of tracked active stores
6.9% of tracked active stores
3.7% of tracked active stores
2.6% of tracked active stores
2.6% of tracked active stores
4.1% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1946 | 6.22% |
| 2025 | 3028 | 9.68% |
| 2024 | 2033 | 6.50% |
| 2023 | 2016 | 6.44% |
| 2022 | 1805 | 5.77% |
| 2021 | 2421 | 7.74% |
| 2020 | 2521 | 8.06% |
| 2019 | 1661 | 5.31% |
| 2018 | 1916 | 6.12% |
| 2017 | 2155 | 6.89% |
| 2016 | 1146 | 3.66% |
| 2015 | 814 | 2.60% |
| 2014 | 808 | 2.58% |
| 2013 | 1267 | 4.05% |
| 2012 | 717 | 2.29% |
Geographic Distribution
Netherlands stores with 82.5% (25,868 active verified stores) , followed by Belgium (5.3%) and Germany (2.1%) .
Base: 31,346 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
25,868 active verified stores
1,654 active verified stores
655 active verified stores
624 active verified stores
249 active verified stores
228 active verified stores
210 active verified stores
128 active verified stores
107 active verified stores
73 active verified stores
Visual Distribution
25,868 active verified stores
1,654 active verified stores
655 active verified stores
624 active verified stores
249 active verified stores
228 active verified stores
210 active verified stores
128 active verified stores
107 active verified stores
73 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 25868 | 82.52% |
| Belgium | 1654 | 5.28% |
| Germany | 655 | 2.09% |
| United States | 624 | 1.99% |
| France | 249 | 0.79% |
| United Kingdom | 228 | 0.73% |
| South Africa | 210 | 0.67% |
| Spain | 128 | 0.41% |
| Italy | 107 | 0.34% |
| Poland | 73 | 0.23% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Custom - Sporting Goods & Outdoor Gear
Salesforce Commerce Cloud - Health & Beauty
Salesforce Commerce Cloud - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
Custom - Arts & Entertainment
WooCommerce
WooCommerce - Food & Beverages
Custom - Books & Media
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.6k | 100.00% |
| Emails | 26.7k | 77.18% |
| Phones | 22.4k | 64.64% |
| Ecommerce platform | 33.7k | 97.43% |
| Couriers | 34.6k | 100.00% |
| Payment Providers | 23.5k | 67.91% |
| Categories | 29.5k | 85.23% |
| Social Media | 23k | 66.50% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PostNL e-commerce landscape:
Analyze 31.3k verified e-commerce stores on PostNL - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
Turn observed carrier signals into a target-account workflow with merchant intelligence for logistics providers.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PostNL e-commerce intelligence?
-
We track 31.3k verified PostNL e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.5% of displayed detection occurrences (17,325 occurrences) , followed by Instagram (31.7%) and YouTube (7.9%) .
Base: 53,304 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
17,325 occurrences
16,919 occurrences
4,210 occurrences
3,743 occurrences
3,118 occurrences
2,888 occurrences
2,562 occurrences
1,376 occurrences
1,079 occurrences
84 occurrences
Visual Distribution
17,325 occurrences
16,919 occurrences
4,210 occurrences
3,743 occurrences
3,118 occurrences
2,888 occurrences
2,562 occurrences
1,376 occurrences
1,079 occurrences
84 occurrences