PostNL Shipping Carrier Usage Database
Explore 33.3k verified e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 36.7k domains. 33.3k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
33.3k verified active stores out of 36.7k detected · 90.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 49.3% of stores with physical delivery (15,969 stores) , followed by Custom (20.7%) and Shopify (7.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,969 stores
6,708 stores
2,401 stores
1,581 stores
1,244 stores
906 stores
779 stores
673 stores
652 stores
379 stores
Visual Distribution
15,969 stores
6,708 stores
2,401 stores
1,581 stores
1,244 stores
906 stores
779 stores
673 stores
652 stores
379 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15969 | 49.28% |
| Custom | 6708 | 20.70% |
| Shopify | 2401 | 7.41% |
| Lightspeed eCom | 1581 | 4.88% |
| Magento | 1244 | 3.84% |
| PrestaShop | 906 | 2.80% |
| Wix eCommerce | 779 | 2.40% |
| MyOnlineStore, Mijnwebwinkel | 673 | 2.08% |
| Mijnwebwinkel, MyOnlineStore | 652 | 2.01% |
| OpenCart | 379 | 1.17% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 51.5% share of all PostNL e-commerce stores (17,935) , with Custom at 19.3% and Shopify at 7.0% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,935 stores
6,708 stores
2,431 stores
1,587 stores
1,311 stores
916 stores
995 stores
684 stores
663 stores
382 stores
Visual Distribution
17,935 stores
6,708 stores
2,431 stores
1,587 stores
1,311 stores
916 stores
995 stores
684 stores
663 stores
382 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17935 | 51.55% |
| Custom | 6708 | 19.28% |
| Shopify | 2431 | 6.99% |
| Lightspeed eCom | 1587 | 4.56% |
| Magento | 1311 | 3.77% |
| PrestaShop | 916 | 2.63% |
| Wix eCommerce | 995 | 2.86% |
| MyOnlineStore, Mijnwebwinkel | 684 | 1.97% |
| Mijnwebwinkel, MyOnlineStore | 663 | 1.91% |
| OpenCart | 382 | 1.10% |
Categories Distribution
Clothing & Accessories stores with 14.9% of all stores (4,381 stores) , followed by Health & Beauty (12.7%) and Food & Beverages (8.6%) .
Base: 29,413 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,381 stores
3,744 stores
2,523 stores
2,483 stores
2,374 stores
2,133 stores
1,746 stores
1,702 stores
1,644 stores
1,625 stores
Visual Distribution
4,381 stores
3,744 stores
2,523 stores
2,483 stores
2,374 stores
2,133 stores
1,746 stores
1,702 stores
1,644 stores
1,625 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4381 | 14.89% |
| Health & Beauty | 3744 | 12.73% |
| Food & Beverages | 2523 | 8.58% |
| Home & Garden | 2483 | 8.44% |
| Arts & Entertainment | 2374 | 8.07% |
| Sporting Goods & Outdoor Gear | 2133 | 7.25% |
| Electronics & Technology | 1746 | 5.94% |
| Gifts & Special Occasions | 1702 | 5.79% |
| Toys & Games | 1644 | 5.59% |
| Jewelry & Watches | 1625 | 5.52% |
Payment Providers Distribution
iDEAL stores with 16.5% among AI-verified physical stores (10,293 stores) , followed by PayPal (15.2%) and Bancontact (14.5%) .
Base: 24,613 AI-verified physical stores with detectable payment providers (67.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,293 stores
9,485 stores
8,997 stores
8,361 stores
7,204 stores
3,417 stores
2,932 stores
2,869 stores
2,026 stores
1,891 stores
Visual Distribution
10,293 stores
9,485 stores
8,997 stores
8,361 stores
7,204 stores
3,417 stores
2,932 stores
2,869 stores
2,026 stores
1,891 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 10293 | 16.55% |
| PayPal | 9485 | 15.25% |
| Bancontact | 8997 | 14.46% |
| Mollie | 8361 | 13.44% |
| Klarna | 7204 | 11.58% |
| MasterCard | 3417 | 5.49% |
| American Express | 2932 | 4.71% |
| Apple Pay | 2869 | 4.61% |
| VISA | 2026 | 3.26% |
| Stripe Connect | 1891 | 3.04% |
Store Launch Timeline
Over the past 12 months, 3,997 new stores were launched in PostNL , with the highest activity in 2026-04 (573 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
573 stores launched
342 stores launched
408 stores launched
294 stores launched
359 stores launched
387 stores launched
399 stores launched
346 stores launched
232 stores launched
273 stores launched
266 stores launched
118 stores launched
Monthly Trend
14.3% of last 12 months
8.6% of last 12 months
10.2% of last 12 months
7.4% of last 12 months
9.0% of last 12 months
9.7% of last 12 months
10.0% of last 12 months
8.7% of last 12 months
5.8% of last 12 months
6.8% of last 12 months
6.7% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 573 | 14.34% |
| 2026-03 | 342 | 8.56% |
| 2026-02 | 408 | 10.21% |
| 2026-01 | 294 | 7.36% |
| 2025-12 | 359 | 8.98% |
| 2025-11 | 387 | 9.68% |
| 2025-10 | 399 | 9.98% |
| 2025-09 | 346 | 8.66% |
| 2025-08 | 232 | 5.80% |
| 2025-07 | 273 | 6.83% |
| 2025-06 | 266 | 6.65% |
| 2025-05 | 118 | 2.95% |
Active Stores by Launch Year
Currently, 33,268 active stores in PostNL are tracked in our database , with the most stores launched in 2026 (1,666 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,666 active stores
3,504 active stores
2,334 active stores
2,221 active stores
1,986 active stores
2,581 active stores
2,723 active stores
1,773 active stores
2,001 active stores
2,265 active stores
1,207 active stores
850 active stores
849 active stores
1,305 active stores
749 active stores
Distribution by Launch Year
5.0% of tracked active stores
10.5% of tracked active stores
7.0% of tracked active stores
6.7% of tracked active stores
6.0% of tracked active stores
7.8% of tracked active stores
8.2% of tracked active stores
5.3% of tracked active stores
6.0% of tracked active stores
6.8% of tracked active stores
3.6% of tracked active stores
2.6% of tracked active stores
2.6% of tracked active stores
3.9% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1666 | 5.01% |
| 2025 | 3504 | 10.53% |
| 2024 | 2334 | 7.02% |
| 2023 | 2221 | 6.68% |
| 2022 | 1986 | 5.97% |
| 2021 | 2581 | 7.76% |
| 2020 | 2723 | 8.19% |
| 2019 | 1773 | 5.33% |
| 2018 | 2001 | 6.01% |
| 2017 | 2265 | 6.81% |
| 2016 | 1207 | 3.63% |
| 2015 | 850 | 2.56% |
| 2014 | 849 | 2.55% |
| 2013 | 1305 | 3.92% |
| 2012 | 749 | 2.25% |
Geographic Distribution
Netherlands stores with 85.7% (27,771 AI-verified stores) , followed by Belgium (5.3%) and Germany (2.3%) .
Base: 32,411 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
27,771 AI-verified stores
1,732 AI-verified stores
751 AI-verified stores
694 AI-verified stores
258 AI-verified stores
245 AI-verified stores
180 AI-verified stores
132 AI-verified stores
106 AI-verified stores
92 AI-verified stores
Visual Distribution
27,771 AI-verified stores
1,732 AI-verified stores
751 AI-verified stores
694 AI-verified stores
258 AI-verified stores
245 AI-verified stores
180 AI-verified stores
132 AI-verified stores
106 AI-verified stores
92 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 27771 | 85.68% |
| Belgium | 1732 | 5.34% |
| Germany | 751 | 2.32% |
| United States | 694 | 2.14% |
| France | 258 | 0.80% |
| United Kingdom | 245 | 0.76% |
| South Africa | 180 | 0.56% |
| Spain | 132 | 0.41% |
| Italy | 106 | 0.33% |
| Poland | 92 | 0.28% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom
Custom - Sporting Goods & Outdoor Gear
Salesforce Commerce Cloud - Health & Beauty
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Custom - Sporting Goods & Outdoor Gear
Shopify - Vehicles & Parts
Shopify - Clothing & Accessories
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 36.7k | 100.00% |
| Emails | 28.7k | 78.10% |
| Phones | 23.8k | 64.89% |
| Ecommerce platform | 35.8k | 97.58% |
| Couriers | 36.7k | 100.00% |
| Payment Providers | 24.6k | 67.02% |
| Categories | 31.2k | 85.09% |
| Social Media | 24.6k | 67.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PostNL e-commerce landscape:
Analyze 33.3k verified e-commerce stores on PostNL - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PostNL e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PostNL e-commerce intelligence?
-
We track 33.3k verified PostNL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 32.4% among stores with at least one detectable social profile (18,534 stores) , followed by Instagram (31.8%) and YouTube (7.9%) .
Base: 24,622 stores with any detectable social profile (67.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,534 stores
18,240 stores
4,546 stores
4,071 stores
3,215 stores
3,210 stores
2,786 stores
1,473 stores
1,130 stores
74 stores
Visual Distribution
18,534 stores
18,240 stores
4,546 stores
4,071 stores
3,215 stores
3,210 stores
2,786 stores
1,473 stores
1,130 stores
74 stores