PostNL Shipping Carrier Usage Database
Explore 33.0k verified e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 36.4k domains. 33.0k verified as active stores with physical delivery.
· · Next full refresh: May 2026
33.0k verified active stores out of 36.4k detected · 90.7% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 49.7% of stores with physical delivery (15,921 stores) , followed by Custom (20.6%) and Shopify (6.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,921 stores
6,610 stores
2,171 stores
1,590 stores
1,254 stores
897 stores
803 stores
687 stores
663 stores
378 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15921 | 49.65% |
| Custom | 6610 | 20.61% |
| Shopify | 2171 | 6.77% |
| Lightspeed eCom | 1590 | 4.96% |
| Magento | 1254 | 3.91% |
| PrestaShop | 897 | 2.80% |
| Wix eCommerce | 803 | 2.50% |
| Mijnwebwinkel, MyOnlineStore | 687 | 2.14% |
| MyOnlineStore, Mijnwebwinkel | 663 | 2.07% |
| OpenCart | 378 | 1.18% |
| ePages | 342 | 1.07% |
| CCV Shop | 264 | 0.82% |
| Shoppagina | 239 | 0.75% |
| Shopware | 167 | 0.52% |
| Squarespace Commerce | 80 | 0.25% |
All Stores Distribution
WooCommerce holds 51.9% share of all PostNL e-commerce stores (17,916) , with Custom at 19.2% and Shopify at 6.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
17,916 stores
6,610 stores
2,204 stores
1,597 stores
1,322 stores
906 stores
1,022 stores
696 stores
677 stores
383 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 17916 | 51.94% |
| Custom | 6610 | 19.16% |
| Shopify | 2204 | 6.39% |
| Lightspeed eCom | 1597 | 4.63% |
| Magento | 1322 | 3.83% |
| PrestaShop | 906 | 2.63% |
| Wix eCommerce | 1022 | 2.96% |
| Mijnwebwinkel, MyOnlineStore | 696 | 2.02% |
| MyOnlineStore, Mijnwebwinkel | 677 | 1.96% |
| OpenCart | 383 | 1.11% |
| ePages | 345 | 1.00% |
| CCV Shop | 268 | 0.78% |
| Shoppagina | 243 | 0.70% |
| Shopware | 167 | 0.48% |
| Squarespace Commerce | 137 | 0.40% |
Categories Distribution
Clothing & Accessories leads with 14.9% of all stores (4,337 stores) , followed by Health & Beauty (12.7%) and Food & Beverages (8.6%) .
Base: 29,104 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
4,337 stores
3,691 stores
2,500 stores
2,466 stores
2,369 stores
2,093 stores
1,714 stores
1,686 stores
1,635 stores
1,620 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 4337 | 14.90% |
| Health & Beauty | 3691 | 12.68% |
| Food & Beverages | 2500 | 8.59% |
| Home & Garden | 2466 | 8.47% |
| Arts & Entertainment | 2369 | 8.14% |
| Sporting Goods & Outdoor Gear | 2093 | 7.19% |
| Electronics & Technology | 1714 | 5.89% |
| Gifts & Special Occasions | 1686 | 5.79% |
| Toys & Games | 1635 | 5.62% |
| Jewelry & Watches | 1620 | 5.57% |
| Tools & Hardware | 1214 | 4.17% |
| Furniture & Home Decor | 1182 | 4.06% |
| Business & Industrial | 1047 | 3.60% |
| Vehicles & Parts | 889 | 3.05% |
| Pets & Pet Supplies | 661 | 2.27% |
Payment Providers Distribution
iDEAL leads with 16.4% among AI-verified physical stores (10,085 stores) , followed by PayPal (15.3%) and Bancontact (14.4%) .
Base: 24,327 AI-verified physical stores with detectable payment providers (66.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,085 stores
9,375 stores
8,834 stores
8,310 stores
7,054 stores
3,393 stores
2,901 stores
2,838 stores
2,027 stores
1,864 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 10085 | 16.44% |
| PayPal | 9375 | 15.28% |
| Bancontact | 8834 | 14.40% |
| Mollie | 8310 | 13.54% |
| Klarna | 7054 | 11.50% |
| MasterCard | 3393 | 5.53% |
| American Express | 2901 | 4.73% |
| Apple Pay | 2838 | 4.63% |
| VISA | 2027 | 3.30% |
| Stripe Connect | 1864 | 3.04% |
| Giropay | 1433 | 2.34% |
| Google Pay | 1315 | 2.14% |
| AfterPay | 858 | 1.40% |
| SEPA | 711 | 1.16% |
| BitCoin | 359 | 0.59% |
Store Launch Timeline
Over the past 12 months, 3,809 new stores were launched in PostNL , with the highest activity in 2026-03 (390 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
390 stores launched
414 stores launched
293 stores launched
373 stores launched
391 stores launched
405 stores launched
350 stores launched
240 stores launched
277 stores launched
267 stores launched
270 stores launched
139 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 390 | 10.24% |
| 2026-02 | 414 | 10.87% |
| 2026-01 | 293 | 7.69% |
| 2025-12 | 373 | 9.79% |
| 2025-11 | 391 | 10.27% |
| 2025-10 | 405 | 10.63% |
| 2025-09 | 350 | 9.19% |
| 2025-08 | 240 | 6.30% |
| 2025-07 | 277 | 7.27% |
| 2025-06 | 267 | 7.01% |
| 2025-05 | 270 | 7.09% |
| 2025-04 | 139 | 3.65% |
Active Stores by Launch Year
Currently, 32,924 active stores in PostNL are tracked in our database , with the most stores launched in 2026 (1,104 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,104 active stores
3,563 active stores
2,362 active stores
2,228 active stores
2,010 active stores
2,590 active stores
2,757 active stores
1,777 active stores
2,009 active stores
2,269 active stores
1,211 active stores
858 active stores
852 active stores
1,311 active stores
756 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1104 | 3.35% |
| 2025 | 3563 | 10.82% |
| 2024 | 2362 | 7.17% |
| 2023 | 2228 | 6.77% |
| 2022 | 2010 | 6.10% |
| 2021 | 2590 | 7.87% |
| 2020 | 2757 | 8.37% |
| 2019 | 1777 | 5.40% |
| 2018 | 2009 | 6.10% |
| 2017 | 2269 | 6.89% |
| 2016 | 1211 | 3.68% |
| 2015 | 858 | 2.61% |
| 2014 | 852 | 2.59% |
| 2013 | 1311 | 3.98% |
| 2012 | 756 | 2.30% |
| 2011 | 687 | 2.09% |
| 2010 | 666 | 2.02% |
| 2009 | 691 | 2.10% |
| 2008 | 485 | 1.47% |
| 2007 | 533 | 1.62% |
| 2006 | 201 | 0.61% |
| 2005 | 241 | 0.73% |
| 2004 | 324 | 0.98% |
| 2003 | 271 | 0.82% |
| 2002 | 313 | 0.95% |
| 2001 | 444 | 1.35% |
| 2000 | 228 | 0.69% |
| 1999 | 97 | 0.29% |
| 1998 | 53 | 0.16% |
| 1997 | 16 | 0.05% |
| 1996 | 16 | 0.05% |
| 1995 | 1 | 0.00% |
Geographic Distribution
Netherlands leads with 85.1% (27,063 AI-verified stores) , followed by Belgium (5.2%) and Germany (2.4%) .
Base: 31,804 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
27,063 AI-verified stores
1,660 AI-verified stores
773 AI-verified stores
739 AI-verified stores
279 AI-verified stores
247 AI-verified stores
235 AI-verified stores
134 AI-verified stores
113 AI-verified stores
108 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 27063 | 85.09% |
| Belgium | 1660 | 5.22% |
| Germany | 773 | 2.43% |
| United States | 739 | 2.32% |
| France | 279 | 0.88% |
| South Africa | 247 | 0.78% |
| United Kingdom | 235 | 0.74% |
| Spain | 134 | 0.42% |
| Italy | 113 | 0.36% |
| Poland | 108 | 0.34% |
| Niue | 67 | 0.21% |
| Denmark | 57 | 0.18% |
| Canada | 52 | 0.16% |
| Sweden | 49 | 0.15% |
| China | 44 | 0.14% |
| Ireland | 43 | 0.14% |
| Austria | 37 | 0.12% |
| India | 35 | 0.11% |
| Czechia | 35 | 0.11% |
| Romania | 34 | 0.11% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom
Custom - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Lightspeed eCom
WooCommerce
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 36.4k | 100.00% |
| Emails | 28.5k | 78.22% |
| Phones | 17.5k | 47.99% |
| Ecommerce platform | 35.5k | 97.66% |
| Couriers | 36.4k | 100.00% |
| Payment Providers | 24.3k | 66.86% |
| Categories | 30.9k | 85.03% |
| Social Media | 24.5k | 67.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PostNL e-commerce landscape:
Analyze 33.0k verified e-commerce stores on PostNL - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PostNL e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PostNL e-commerce intelligence?
-
We track 33.0k verified PostNL e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 32.4% among stores with at least one detectable social profile (18,451 stores) , followed by Instagram (31.8%) and YouTube (7.9%) .
Base: 24,481 stores with any detectable social profile (67.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,451 stores
18,110 stores
4,488 stores
4,056 stores
3,205 stores
3,106 stores
2,832 stores
1,465 stores
1,109 stores
72 stores
Visual Distribution