PostNL Shipping Carrier Usage Database
Explore 42.7k e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 41.1% of stores with physical delivery (17,388 stores) , followed by Shopify (25.8%) and Custom (15.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
17,388 stores
10,914 stores
6,625 stores
1,803 stores
1,586 stores
1,203 stores
845 stores
736 stores
394 stores
339 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 17388 | 41.08% |
| Shopify | 10914 | 25.78% |
| Custom | 6625 | 15.65% |
| Lightspeed eCom | 1803 | 4.26% |
| Magento | 1586 | 3.75% |
| MyOnlineStore | 1203 | 2.84% |
| Wix eCommerce | 845 | 2.00% |
| PrestaShop | 736 | 1.74% |
| ePages | 394 | 0.93% |
| OpenCart | 339 | 0.80% |
| CCV Shop | 209 | 0.49% |
| Shopware | 97 | 0.23% |
| nopCommerce | 71 | 0.17% |
| CS Cart | 69 | 0.16% |
| Squarespace Commerce | 51 | 0.12% |
All Stores Distribution
WooCommerce holds 42.7% share of all PostNL e-commerce stores (18,773) , with Shopify at 24.9% and Custom at 15.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
18,773 stores
10,938 stores
6,625 stores
1,806 stores
1,610 stores
1,211 stores
998 stores
740 stores
394 stores
340 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 18773 | 42.69% |
| Shopify | 10938 | 24.87% |
| Custom | 6625 | 15.07% |
| Lightspeed eCom | 1806 | 4.11% |
| Magento | 1610 | 3.66% |
| MyOnlineStore | 1211 | 2.75% |
| Wix eCommerce | 998 | 2.27% |
| PrestaShop | 740 | 1.68% |
| ePages | 394 | 0.90% |
| OpenCart | 340 | 0.77% |
| CCV Shop | 210 | 0.48% |
| Shopware | 97 | 0.22% |
| nopCommerce | 72 | 0.16% |
| CS Cart | 72 | 0.16% |
| Squarespace Commerce | 89 | 0.20% |
Categories Distribution
Clothing & Accessories leads with 19.8% of all stores (6,599 stores) , followed by Health & Beauty (15.8%) and Home & Garden (9.5%) .
Top 10 Categories
6,599 stores
5,269 stores
3,165 stores
2,703 stores
2,368 stores
2,162 stores
1,865 stores
1,690 stores
1,294 stores
1,214 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6599 | 19.82% |
| Health & Beauty | 5269 | 15.83% |
| Home & Garden | 3165 | 9.51% |
| Food & Beverages | 2703 | 8.12% |
| Electronics & Technology | 2368 | 7.11% |
| Jewelry & Watches | 2162 | 6.49% |
| Furniture & Home Decor | 1865 | 5.60% |
| Gifts & Special Occasions | 1690 | 5.08% |
| Arts & Entertainment | 1294 | 3.89% |
| Sporting Goods & Outdoor Gear | 1214 | 3.65% |
| Vehicles & Parts | 1125 | 3.38% |
| Pets & Pet Supplies | 1070 | 3.21% |
| Toys & Games | 1009 | 3.03% |
| Tools & Hardware | 924 | 2.78% |
| Baby & Toddler | 837 | 2.51% |
Payment Providers Distribution
iDEAL leads with 15.4% among AI-verified physical stores (12,337 stores) , followed by PayPal (15.2%) and Bancontact (14.3%) .
Base: 30,842 AI-verified physical stores with detectable payment providers (67.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,337 stores
12,167 stores
11,418 stores
10,596 stores
9,863 stores
4,257 stores
4,209 stores
4,144 stores
2,396 stores
2,250 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| iDEAL | 12337 | 15.44% |
| PayPal | 12167 | 15.23% |
| Bancontact | 11418 | 14.29% |
| Mollie | 10596 | 13.26% |
| Klarna | 9863 | 12.34% |
| American Express | 4257 | 5.33% |
| MasterCard | 4209 | 5.27% |
| Apple Pay | 4144 | 5.19% |
| VISA | 2396 | 3.00% |
| Stripe Connect | 2250 | 2.82% |
| Google Pay | 2153 | 2.69% |
| Giropay | 1812 | 2.27% |
| AfterPay | 971 | 1.22% |
| SEPA | 878 | 1.10% |
| Przelewy24 | 456 | 0.57% |
Store Launch Timeline
Over the past 12 months, 6,368 new stores were launched in PostNL , with the highest activity in 2025-12 (519 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
519 stores launched
588 stores launched
711 stores launched
641 stores launched
538 stores launched
561 stores launched
563 stores launched
564 stores launched
524 stores launched
492 stores launched
474 stores launched
193 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 519 | 8.15% |
| 2025-11 | 588 | 9.23% |
| 2025-10 | 711 | 11.17% |
| 2025-09 | 641 | 10.07% |
| 2025-08 | 538 | 8.45% |
| 2025-07 | 561 | 8.81% |
| 2025-06 | 563 | 8.84% |
| 2025-05 | 564 | 8.86% |
| 2025-04 | 524 | 8.23% |
| 2025-03 | 492 | 7.73% |
| 2025-02 | 474 | 7.44% |
| 2025-01 | 193 | 3.03% |
Active Stores by Launch Year
Currently, 42,654 active stores in PostNL are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
6,623 active stores
3,799 active stores
3,023 active stores
2,700 active stores
3,498 active stores
3,500 active stores
2,294 active stores
2,476 active stores
2,613 active stores
1,380 active stores
1,052 active stores
1,033 active stores
1,598 active stores
860 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 0.01% |
| 2025 | 6623 | 15.53% |
| 2024 | 3799 | 8.91% |
| 2023 | 3023 | 7.09% |
| 2022 | 2700 | 6.33% |
| 2021 | 3498 | 8.20% |
| 2020 | 3500 | 8.21% |
| 2019 | 2294 | 5.38% |
| 2018 | 2476 | 5.80% |
| 2017 | 2613 | 6.13% |
| 2016 | 1380 | 3.24% |
| 2015 | 1052 | 2.47% |
| 2014 | 1033 | 2.42% |
| 2013 | 1598 | 3.75% |
| 2012 | 860 | 2.02% |
| 2011 | 841 | 1.97% |
| 2010 | 774 | 1.81% |
| 2009 | 784 | 1.84% |
| 2008 | 556 | 1.30% |
| 2007 | 603 | 1.41% |
| 2006 | 251 | 0.59% |
| 2005 | 271 | 0.64% |
| 2004 | 384 | 0.90% |
| 2003 | 344 | 0.81% |
| 2002 | 374 | 0.88% |
| 2001 | 539 | 1.26% |
| 2000 | 256 | 0.60% |
| 1999 | 130 | 0.30% |
| 1998 | 59 | 0.14% |
| 1997 | 21 | 0.05% |
| 1996 | 15 | 0.04% |
Geographic Distribution
Netherlands leads with 85.2% (34,401 AI-verified stores) , followed by Belgium (5.5%) and Germany (2.6%) .
Base: 40,373 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
34,401 AI-verified stores
2,235 AI-verified stores
1,042 AI-verified stores
597 AI-verified stores
406 AI-verified stores
356 AI-verified stores
242 AI-verified stores
141 AI-verified stores
138 AI-verified stores
136 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 34401 | 85.21% |
| Belgium | 2235 | 5.54% |
| Germany | 1042 | 2.58% |
| United States | 597 | 1.48% |
| United Kingdom | 406 | 1.01% |
| France | 356 | 0.88% |
| South Africa | 242 | 0.60% |
| Spain | 141 | 0.35% |
| Canada | 138 | 0.34% |
| Italy | 136 | 0.34% |
| Poland | 101 | 0.25% |
| Sweden | 83 | 0.21% |
| Niue | 78 | 0.19% |
| China | 74 | 0.18% |
| Hong Kong | 68 | 0.17% |
| Austria | 63 | 0.16% |
| Denmark | 61 | 0.15% |
| Czechia | 53 | 0.13% |
| Switzerland | 52 | 0.13% |
| Ireland | 46 | 0.11% |
Featured Stores
Discover the strongest performers and newest entrants in PostNL's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Pets & Pet Supplies
Shopify - Pets & Pet Supplies
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.5k | 100.00% |
| Emails | 38.1k | 83.62% |
| Phones | 20.4k | 44.72% |
| Ecommerce platform | 44.4k | 97.52% |
| Couriers | 45.5k | 100.00% |
| Payment Providers | 30.8k | 67.73% |
| Categories | 36.1k | 79.22% |
| Social Media | 31.4k | 69.00% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed PostNL E-commerce Database to:
Gain actionable insights into 42.7k physical stores in PostNL.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PostNL online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PostNL E-commerce Database?
-
Our database covers over 42.7k PostNL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 32.1% among stores with at least one detectable social profile (24,896 stores) , followed by Facebook (31.2%) and YouTube (7.8%) .
Base: 31,421 stores with any detectable social profile (69.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,896 stores
24,184 stores
6,077 stores
5,664 stores
5,634 stores
4,030 stores
3,694 stores
1,792 stores
1,428 stores
92 stores
Visual Distribution