PostNL Shipping Carrier Usage Database
Explore 92.0 e-commerce stores shipping with PostNL. Discover logistics partnerships, geographic reach, and carrier adoption.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 33.7% of stores with physical delivery (31 stores) , followed by Shopify (26.1%) and Magento (12.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
31 stores
24 stores
11 stores
9 stores
7 stores
2 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 31 | 33.70% |
| Shopify | 24 | 26.09% |
| Magento | 11 | 11.96% |
| WooCommerce | 9 | 9.78% |
| MyOnlineStore | 7 | 7.61% |
| Lightspeed eCom | 2 | 2.17% |
| Shopware | 2 | 2.17% |
| Wix eCommerce | 2 | 2.17% |
| Salesforce Commerce Cloud | 2 | 2.17% |
| OpenCart | 1 | 1.09% |
| PrestaShop | 1 | 1.09% |
| Squarespace Commerce | 0 | 0.00% |
| Robin, Magento | 0 | 0.00% |
| Robin | 0 | 0.00% |
| osCommerce | 0 | 0.00% |
All Stores Distribution
Custom holds 14.6% share of all PostNL e-commerce stores (31) , with Shopify at 19.8% and Magento at 19.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
31 stores
42 stores
41 stores
55 stores
10 stores
5 stores
5 stores
5 stores
2 stores
8 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 31 | 14.62% |
| Shopify | 42 | 19.81% |
| Magento | 41 | 19.34% |
| WooCommerce | 55 | 25.94% |
| MyOnlineStore | 10 | 4.72% |
| Lightspeed eCom | 5 | 2.36% |
| Shopware | 5 | 2.36% |
| Wix eCommerce | 5 | 2.36% |
| Salesforce Commerce Cloud | 2 | 0.94% |
| OpenCart | 8 | 3.77% |
| PrestaShop | 4 | 1.89% |
| Squarespace Commerce | 1 | 0.47% |
| Robin, Magento | 1 | 0.47% |
| Robin | 1 | 0.47% |
| osCommerce | 1 | 0.47% |
Categories Distribution
Clothing & Accessories leads with 32.0% of all stores (24 stores) , followed by Health & Beauty (14.7%) and Food & Beverages (12.0%) .
Top 10 Categories
24 stores
11 stores
9 stores
8 stores
7 stores
3 stores
3 stores
2 stores
2 stores
2 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 24 | 32.00% |
| Health & Beauty | 11 | 14.67% |
| Food & Beverages | 9 | 12.00% |
| Home & Garden | 8 | 10.67% |
| Electronics & Technology | 7 | 9.33% |
| Toys & Games | 3 | 4.00% |
| Tools & Hardware | 3 | 4.00% |
| Pets & Pet Supplies | 2 | 2.67% |
| Collectibles & Hobbies | 2 | 2.67% |
| Arts & Entertainment | 2 | 2.67% |
| Gifts & Special Occasions | 1 | 1.33% |
| Furniture & Home Decor | 1 | 1.33% |
| Business & Industrial | 1 | 1.33% |
| Jewelry & Watches | 1 | 1.33% |
Payment Providers Distribution
Bancontact leads with 17.2% among AI-verified physical stores (11 stores) , followed by Klarna (15.6%) and iDEAL (12.5%) .
Base: 46 AI-verified physical stores with detectable payment providers (18.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11 stores
10 stores
8 stores
8 stores
7 stores
7 stores
3 stores
3 stores
3 stores
3 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Bancontact | 11 | 17.19% |
| Klarna | 10 | 15.63% |
| iDEAL | 8 | 12.50% |
| Apple Pay | 8 | 12.50% |
| Mollie | 7 | 10.94% |
| PayPal | 7 | 10.94% |
| BitCoin | 3 | 4.69% |
| MasterCard | 3 | 4.69% |
| American Express | 3 | 4.69% |
| Carta Si | 3 | 4.69% |
| Paysafecard | 1 | 1.56% |
Store Launch Timeline
Over the past 12 months, 18 new stores were launched in PostNL , with the highest activity in 2025-08 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
2 stores launched
1 stores launched
3 stores launched
3 stores launched
2 stores launched
2 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-08 | 3 | 16.67% |
| 2025-07 | 1 | 5.56% |
| 2025-06 | 2 | 11.11% |
| 2025-05 | 1 | 5.56% |
| 2025-03 | 3 | 16.67% |
| 2025-02 | 3 | 16.67% |
| 2025-01 | 2 | 11.11% |
| 2024-12 | 2 | 11.11% |
| 2024-11 | 1 | 5.56% |
Active Stores by Launch Year
Currently, 92 active stores in PostNL are tracked in our database , with the most stores launched in 2025 (15 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15 active stores
11 active stores
13 active stores
2 active stores
4 active stores
6 active stores
3 active stores
5 active stores
3 active stores
2 active stores
7 active stores
5 active stores
1 active stores
3 active stores
3 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 15 | 16.30% |
| 2024 | 11 | 11.96% |
| 2023 | 13 | 14.13% |
| 2022 | 2 | 2.17% |
| 2021 | 4 | 4.35% |
| 2020 | 6 | 6.52% |
| 2019 | 3 | 3.26% |
| 2018 | 5 | 5.43% |
| 2017 | 3 | 3.26% |
| 2016 | 2 | 2.17% |
| 2015 | 7 | 7.61% |
| 2014 | 5 | 5.43% |
| 2013 | 1 | 1.09% |
| 2012 | 3 | 3.26% |
| 2011 | 3 | 3.26% |
| 2010 | 2 | 2.17% |
| 2009 | 2 | 2.17% |
| 2008 | 1 | 1.09% |
| 2006 | 1 | 1.09% |
| 2003 | 1 | 1.09% |
| 2001 | 1 | 1.09% |
| 1998 | 1 | 1.09% |
Geographic Distribution
Netherlands leads with 79.3% (69 AI-verified stores) , followed by Belgium (6.9%) and France (3.4%) .
Base: 87 AI-verified stores across 16 countries. Percentages show share among AI-verified stores.
Top 10 Countries
69 AI-verified stores
6 AI-verified stores
3 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Netherlands | 69 | 79.31% |
| Belgium | 6 | 6.90% |
| France | 3 | 3.45% |
| Germany | 2 | 2.30% |
| Austria | 1 | 1.15% |
| India | 1 | 1.15% |
| South Africa | 1 | 1.15% |
| Ukraine | 1 | 1.15% |
| Spain | 1 | 1.15% |
| United Kingdom | 1 | 1.15% |
| Hong Kong | 1 | 1.15% |
| Italy | 0 | 0.00% |
| Poland | 0 | 0.00% |
| United States | 0 | 0.00% |
| Switzerland | 0 | 0.00% |
| China | 0 | 0.00% |
Featured Stores
Discover the strongest performers and newest entrants in PostNL's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 246.0 | 100.00% |
| Emails | 65.0 | 26.42% |
| Phones | 101.0 | 41.06% |
| Ecommerce platform | 219.0 | 89.02% |
| Couriers | 51.0 | 20.73% |
| Payment Providers | 46.0 | 18.70% |
| Categories | 75.0 | 30.49% |
| Social Media | 153.0 | 62.20% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed PostNL E-commerce Database to:
Gain actionable insights into 92.0 physical stores in PostNL.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PostNL online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PostNL E-commerce Database?
-
Our database covers over 92.0 PostNL physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 31.2% among stores with at least one detectable social profile (48 stores) , followed by Instagram (27.3%) and Pinterest (11.0%) .
Base: 153 stores with any detectable social profile (62.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
48 stores
42 stores
17 stores
17 stores
10 stores
9 stores
7 stores
3 stores
1 stores
Visual Distribution