Matkahuolto Shipping Carrier Usage Database
Explore 2.1k verified e-commerce stores shipping with Matkahuolto. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 2.3k domains. 2.1k verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.1k verified active stores out of 2.3k detected · 92.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 37.2% of stores with physical delivery (779 stores) , followed by Shopify (21.6%) and Custom (17.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
779 stores
453 stores
369 stores
258 stores
61 stores
52 stores
48 stores
27 stores
19 stores
9 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 779 | 37.22% |
| Shopify | 453 | 21.64% |
| Custom | 369 | 17.63% |
| MyCashFlow | 258 | 12.33% |
| ePages | 61 | 2.91% |
| PrestaShop | 52 | 2.48% |
| Magento | 48 | 2.29% |
| Wix eCommerce | 27 | 1.29% |
| Squarespace Commerce | 19 | 0.91% |
| OpenCart | 9 | 0.43% |
| Upgates | 6 | 0.29% |
| Shoptet | 4 | 0.19% |
| SAP Commerce Cloud | 3 | 0.14% |
| Drupal Commerce | 3 | 0.14% |
| osCommerce | 2 | 0.10% |
All Stores Distribution
WooCommerce holds 38.8% share of all Matkahuolto e-commerce stores (863) , with Shopify at 20.5% and Custom at 16.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
863 stores
456 stores
369 stores
264 stores
61 stores
53 stores
50 stores
38 stores
42 stores
10 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 863 | 38.79% |
| Shopify | 456 | 20.49% |
| Custom | 369 | 16.58% |
| MyCashFlow | 264 | 11.87% |
| ePages | 61 | 2.74% |
| PrestaShop | 53 | 2.38% |
| Magento | 50 | 2.25% |
| Wix eCommerce | 38 | 1.71% |
| Squarespace Commerce | 42 | 1.89% |
| OpenCart | 10 | 0.45% |
| Upgates | 6 | 0.27% |
| Shoptet | 4 | 0.18% |
| SAP Commerce Cloud | 3 | 0.13% |
| Drupal Commerce | 3 | 0.13% |
| osCommerce | 3 | 0.13% |
Categories Distribution
Clothing & Accessories leads with 20.3% of all stores (355 stores) , followed by Health & Beauty (13.4%) and Vehicles & Parts (10.7%) .
Base: 1,745 AI-verified stores with physical delivery and detected product categories (83.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
355 stores
234 stores
187 stores
161 stores
123 stores
109 stores
87 stores
83 stores
83 stores
82 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 355 | 20.34% |
| Health & Beauty | 234 | 13.41% |
| Vehicles & Parts | 187 | 10.72% |
| Sporting Goods & Outdoor Gear | 161 | 9.23% |
| Electronics & Technology | 123 | 7.05% |
| Home & Garden | 109 | 6.25% |
| Tools & Hardware | 87 | 4.99% |
| Jewelry & Watches | 83 | 4.76% |
| Pets & Pet Supplies | 83 | 4.76% |
| Food & Beverages | 82 | 4.70% |
| Arts & Entertainment | 78 | 4.47% |
| Furniture & Home Decor | 74 | 4.24% |
| Gifts & Special Occasions | 30 | 1.72% |
| Toys & Games | 30 | 1.72% |
| Business & Industrial | 29 | 1.66% |
Payment Providers Distribution
Klarna leads with 23.0% among AI-verified physical stores (706 stores) , followed by MasterCard (19.3%) and American Express (13.8%) .
Base: 1,542 AI-verified physical stores with detectable payment providers (67.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
706 stores
593 stores
422 stores
359 stores
341 stores
235 stores
179 stores
49 stores
47 stores
37 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 706 | 23.01% |
| MasterCard | 593 | 19.33% |
| American Express | 422 | 13.75% |
| PayPal | 359 | 11.70% |
| Apple Pay | 341 | 11.11% |
| Google Pay | 235 | 7.66% |
| Stripe Connect | 179 | 5.83% |
| VISA | 49 | 1.60% |
| Svea | 47 | 1.53% |
| AfterPay | 37 | 1.21% |
| JCB | 34 | 1.11% |
| Bolt | 31 | 1.01% |
| Bambora | 13 | 0.42% |
| SEPA | 11 | 0.36% |
| Trustly | 11 | 0.36% |
Store Launch Timeline
Over the past 12 months, 205 new stores were launched in Matkahuolto , with the highest activity in 2026-02 (16 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
16 stores launched
12 stores launched
10 stores launched
13 stores launched
23 stores launched
15 stores launched
21 stores launched
18 stores launched
14 stores launched
26 stores launched
19 stores launched
18 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 16 | 7.80% |
| 2026-01 | 12 | 5.85% |
| 2025-12 | 10 | 4.88% |
| 2025-11 | 13 | 6.34% |
| 2025-10 | 23 | 11.22% |
| 2025-09 | 15 | 7.32% |
| 2025-08 | 21 | 10.24% |
| 2025-07 | 18 | 8.78% |
| 2025-06 | 14 | 6.83% |
| 2025-05 | 26 | 12.68% |
| 2025-04 | 19 | 9.27% |
| 2025-03 | 18 | 8.78% |
Active Stores by Launch Year
Currently, 2,099 active stores in Matkahuolto are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
28 active stores
215 active stores
157 active stores
110 active stores
126 active stores
135 active stores
151 active stores
115 active stores
112 active stores
117 active stores
102 active stores
65 active stores
60 active stores
69 active stores
53 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 28 | 1.33% |
| 2025 | 215 | 10.24% |
| 2024 | 157 | 7.48% |
| 2023 | 110 | 5.24% |
| 2022 | 126 | 6.00% |
| 2021 | 135 | 6.43% |
| 2020 | 151 | 7.19% |
| 2019 | 115 | 5.48% |
| 2018 | 112 | 5.34% |
| 2017 | 117 | 5.57% |
| 2016 | 102 | 4.86% |
| 2015 | 65 | 3.10% |
| 2014 | 60 | 2.86% |
| 2013 | 69 | 3.29% |
| 2012 | 53 | 2.53% |
| 2011 | 50 | 2.38% |
| 2010 | 61 | 2.91% |
| 2009 | 46 | 2.19% |
| 2008 | 44 | 2.10% |
| 2007 | 39 | 1.86% |
| 2006 | 32 | 1.52% |
| 2005 | 27 | 1.29% |
| 2004 | 40 | 1.91% |
| 2003 | 32 | 1.52% |
| 2002 | 17 | 0.81% |
| 2001 | 26 | 1.24% |
| 2000 | 29 | 1.38% |
| 1999 | 15 | 0.71% |
| 1998 | 17 | 0.81% |
| 1997 | 8 | 0.38% |
| 1996 | 1 | 0.05% |
Geographic Distribution
Finland leads with 93.2% (1,939 AI-verified stores) , followed by Estonia (1.3%) and Czechia (1.2%) .
Base: 2,080 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,939 AI-verified stores
27 AI-verified stores
25 AI-verified stores
25 AI-verified stores
12 AI-verified stores
7 AI-verified stores
7 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 1939 | 93.22% |
| Estonia | 27 | 1.30% |
| Czechia | 25 | 1.20% |
| Sweden | 25 | 1.20% |
| Slovakia | 12 | 0.58% |
| Germany | 7 | 0.34% |
| United States | 7 | 0.34% |
| Lithuania | 5 | 0.24% |
| Poland | 4 | 0.19% |
| India | 4 | 0.19% |
| United Kingdom | 4 | 0.19% |
| Austria | 3 | 0.14% |
| Norway | 3 | 0.14% |
| Romania | 3 | 0.14% |
| Ireland | 2 | 0.10% |
| China | 2 | 0.10% |
| Denmark | 2 | 0.10% |
| Netherlands | 2 | 0.10% |
| Russia | 2 | 0.10% |
| France | 2 | 0.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Vehicles & Parts
Custom - Home & Garden
Custom - Home & Garden
Magento
Optimizely Commerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom
Custom - Vehicles & Parts
Shopify
Custom - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 2.0k | 87.86% |
| Phones | 1.3k | 58.95% |
| Ecommerce platform | 2.2k | 98.46% |
| Couriers | 2.3k | 100.00% |
| Payment Providers | 1.5k | 67.84% |
| Categories | 1.8k | 80.82% |
| Social Media | 1.7k | 73.08% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Matkahuolto e-commerce landscape:
Analyze 2.1k verified e-commerce stores on Matkahuolto - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Matkahuolto e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Matkahuolto e-commerce intelligence?
-
We track 2.1k verified Matkahuolto e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 35.5% among stores with at least one detectable social profile (1,375 stores) , followed by Instagram (34.0%) and YouTube (9.6%) .
Base: 1,661 stores with any detectable social profile (73.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,375 stores
1,314 stores
373 stores
304 stores
169 stores
161 stores
98 stores
46 stores
24 stores
5 stores
Visual Distribution