Matkahuolto Shipping Carrier Usage Database
Explore 1.8k verified e-commerce stores shipping with Matkahuolto. Discover logistics partnerships, geographic reach, and carrier adoption.
Detected across 2.0k domains. 1.8k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.8k verified active stores out of 2.0k detected · 88.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 41.9% of stores with physical delivery (723 stores) , followed by Custom (21.6%) and MyCashFlow (16.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
723 stores
372 stores
280 stores
62 stores
60 stores
52 stores
51 stores
47 stores
27 stores
21 stores
Visual Distribution
723 stores
372 stores
280 stores
62 stores
60 stores
52 stores
51 stores
47 stores
27 stores
21 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 723 | 41.94% |
| Custom | 372 | 21.58% |
| MyCashFlow | 280 | 16.24% |
| Finqu | 62 | 3.60% |
| ePages | 60 | 3.48% |
| PrestaShop | 52 | 3.02% |
| Shopify | 51 | 2.96% |
| Magento | 47 | 2.73% |
| Wix eCommerce | 27 | 1.57% |
| Squarespace Commerce | 21 | 1.22% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 43.7% share of all Matkahuolto e-commerce stores (810) , with Custom at 20.1% and MyCashFlow at 15.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
810 stores
372 stores
285 stores
63 stores
60 stores
54 stores
52 stores
51 stores
39 stores
39 stores
Visual Distribution
810 stores
372 stores
285 stores
63 stores
60 stores
54 stores
52 stores
51 stores
39 stores
39 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 810 | 43.69% |
| Custom | 372 | 20.06% |
| MyCashFlow | 285 | 15.37% |
| Finqu | 63 | 3.40% |
| ePages | 60 | 3.24% |
| PrestaShop | 54 | 2.91% |
| Shopify | 52 | 2.80% |
| Magento | 51 | 2.75% |
| Wix eCommerce | 39 | 2.10% |
| Squarespace Commerce | 39 | 2.10% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 14.0% of all stores (196 stores) , followed by Vehicles & Parts (13.4%) and Health & Beauty (11.7%) .
Base: 1,399 AI-verified stores with physical delivery and detected product categories (79.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
196 stores
188 stores
164 stores
141 stores
119 stores
96 stores
92 stores
91 stores
69 stores
66 stores
Visual Distribution
196 stores
188 stores
164 stores
141 stores
119 stores
96 stores
92 stores
91 stores
69 stores
66 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 196 | 14.01% |
| Vehicles & Parts | 188 | 13.44% |
| Health & Beauty | 164 | 11.72% |
| Clothing & Accessories | 141 | 10.08% |
| Arts & Entertainment | 119 | 8.51% |
| Toys & Games | 96 | 6.86% |
| Home & Garden | 92 | 6.58% |
| Electronics & Technology | 91 | 6.50% |
| Tools & Hardware | 69 | 4.93% |
| Food & Beverages | 66 | 4.72% |
Payment Providers Distribution
Klarna stores with 25.8% among AI-verified physical stores (617 stores) , followed by MasterCard (19.6%) and American Express (12.6%) .
Base: 1,313 AI-verified physical stores with detectable payment providers (66.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
617 stores
469 stores
300 stores
255 stores
255 stores
192 stores
131 stores
34 stores
31 stores
27 stores
Visual Distribution
617 stores
469 stores
300 stores
255 stores
255 stores
192 stores
131 stores
34 stores
31 stores
27 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 617 | 25.83% |
| MasterCard | 469 | 19.63% |
| American Express | 300 | 12.56% |
| Apple Pay | 255 | 10.67% |
| PayPal | 255 | 10.67% |
| Google Pay | 192 | 8.04% |
| Stripe Connect | 131 | 5.48% |
| Svea | 34 | 1.42% |
| VISA | 31 | 1.30% |
| JCB | 27 | 1.13% |
Store Launch Timeline
Over the past 12 months, 153 new stores were launched in Matkahuolto , with the highest activity in 2026-05 (27 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
27 stores launched
15 stores launched
12 stores launched
8 stores launched
16 stores launched
12 stores launched
11 stores launched
11 stores launched
12 stores launched
15 stores launched
10 stores launched
4 stores launched
Monthly Trend
17.6% of last 12 months
9.8% of last 12 months
7.8% of last 12 months
5.2% of last 12 months
10.5% of last 12 months
7.8% of last 12 months
7.2% of last 12 months
7.2% of last 12 months
7.8% of last 12 months
9.8% of last 12 months
6.5% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 27 | 17.65% |
| 2026-04 | 15 | 9.80% |
| 2026-03 | 12 | 7.84% |
| 2026-02 | 8 | 5.23% |
| 2026-01 | 16 | 10.46% |
| 2025-12 | 12 | 7.84% |
| 2025-11 | 11 | 7.19% |
| 2025-10 | 11 | 7.19% |
| 2025-09 | 12 | 7.84% |
| 2025-08 | 15 | 9.80% |
| 2025-07 | 10 | 6.54% |
| 2025-06 | 4 | 2.61% |
Active Stores by Launch Year
Currently, 1,748 active stores in Matkahuolto are tracked in our database , with the most stores launched in 2026 (78 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
78 active stores
150 active stores
114 active stores
73 active stores
90 active stores
99 active stores
128 active stores
86 active stores
95 active stores
100 active stores
81 active stores
63 active stores
66 active stores
61 active stores
46 active stores
Distribution by Launch Year
4.5% of tracked active stores
8.6% of tracked active stores
6.5% of tracked active stores
4.2% of tracked active stores
5.1% of tracked active stores
5.7% of tracked active stores
7.3% of tracked active stores
4.9% of tracked active stores
5.4% of tracked active stores
5.7% of tracked active stores
4.6% of tracked active stores
3.6% of tracked active stores
3.8% of tracked active stores
3.5% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 78 | 4.46% |
| 2025 | 150 | 8.58% |
| 2024 | 114 | 6.52% |
| 2023 | 73 | 4.18% |
| 2022 | 90 | 5.15% |
| 2021 | 99 | 5.66% |
| 2020 | 128 | 7.32% |
| 2019 | 86 | 4.92% |
| 2018 | 95 | 5.43% |
| 2017 | 100 | 5.72% |
| 2016 | 81 | 4.63% |
| 2015 | 63 | 3.60% |
| 2014 | 66 | 3.78% |
| 2013 | 61 | 3.49% |
| 2012 | 46 | 2.63% |
Geographic Distribution
Finland stores with 94.5% (1,635 AI-verified stores) , followed by Estonia (1.4%) and Czechia (1.2%) .
Base: 1,731 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,635 AI-verified stores
25 AI-verified stores
20 AI-verified stores
11 AI-verified stores
10 AI-verified stores
8 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
Visual Distribution
1,635 AI-verified stores
25 AI-verified stores
20 AI-verified stores
11 AI-verified stores
10 AI-verified stores
8 AI-verified stores
3 AI-verified stores
3 AI-verified stores
3 AI-verified stores
2 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 1635 | 94.45% |
| Estonia | 25 | 1.44% |
| Czechia | 20 | 1.16% |
| Sweden | 11 | 0.64% |
| United Kingdom | 10 | 0.58% |
| Slovakia | 8 | 0.46% |
| Poland | 3 | 0.17% |
| Germany | 3 | 0.17% |
| United States | 3 | 0.17% |
| Norway | 2 | 0.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Home & Garden
Custom - Vehicles & Parts
Salesforce Commerce Cloud - Toys & Games
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
MyCashFlow
Custom - Clothing & Accessories
Custom
Custom - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.0k | 100.00% |
| Emails | 1.7k | 84.53% |
| Phones | 1.5k | 74.90% |
| Ecommerce platform | 1.9k | 95.44% |
| Couriers | 2.0k | 100.00% |
| Payment Providers | 1.3k | 66.58% |
| Categories | 1.5k | 73.73% |
| Social Media | 1.3k | 66.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Matkahuolto e-commerce landscape:
Analyze 1.8k verified e-commerce stores on Matkahuolto - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Matkahuolto e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Matkahuolto e-commerce intelligence?
-
We track 1.8k verified Matkahuolto e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 36.4% among stores with at least one detectable social profile (1,044 stores) , followed by Instagram (35.1%) and YouTube (9.7%) .
Base: 1,315 stores with any detectable social profile (66.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,044 stores
1,007 stores
279 stores
190 stores
110 stores
109 stores
73 stores
36 stores
19 stores
5 stores
Visual Distribution
1,044 stores
1,007 stores
279 stores
190 stores
110 stores
109 stores
73 stores
36 stores
19 stores
5 stores