Online Stores Shipping with Matkahuolto
Explore 5.1k verified e-commerce stores with Matkahuolto detected on their websites. Compare carrier signals, store segments, and geographic coverage.
Detected across 5.9k domains. 5.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.1k verified active stores out of 5.9k detected · 86.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 31.1% of stores with physical delivery (1,591 stores) , followed by Shopify (28.7%) and Custom (14.4%) .
Base: 5,116 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,591 stores
1,466 stores
738 stores
527 stores
149 stores
130 stores
125 stores
95 stores
88 stores
45 stores
Visual Distribution
1,591 stores
1,466 stores
738 stores
527 stores
149 stores
130 stores
125 stores
95 stores
88 stores
45 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1591 | 31.10% |
| Shopify | 1466 | 28.66% |
| Custom | 738 | 14.43% |
| MyCashFlow | 527 | 10.30% |
| ePages | 149 | 2.91% |
| Finqu | 130 | 2.54% |
| Magento | 125 | 2.44% |
| PrestaShop | 95 | 1.86% |
| OpenCart | 88 | 1.72% |
| Wix eCommerce | 45 | 0.88% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 31.6% share of detected Matkahuolto e-commerce signals (1,864) , with Shopify at 25.7% and Custom at 12.8% (October 2026) .
Base: 5,891 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,864 websites
1,515 websites
756 websites
551 websites
152 websites
135 websites
130 websites
107 websites
90 websites
81 websites
Visual Distribution
1,864 websites
1,515 websites
756 websites
551 websites
152 websites
135 websites
130 websites
107 websites
90 websites
81 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1864 | 31.64% |
| Shopify | 1515 | 25.72% |
| Custom | 756 | 12.83% |
| MyCashFlow | 551 | 9.35% |
| ePages | 152 | 2.58% |
| Finqu | 135 | 2.29% |
| Magento | 130 | 2.21% |
| PrestaShop | 107 | 1.82% |
| OpenCart | 90 | 1.53% |
| Wix eCommerce | 81 | 1.37% |
Categories Distribution
Health & Beauty stores with 10.7% of all stores (547 stores) , followed by Sporting Goods & Outdoor Gear (10.7%) and Clothing & Accessories (9.8%) .
Base: 5,116 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
547 stores
546 stores
503 stores
354 stores
353 stores
331 stores
276 stores
216 stores
172 stores
161 stores
Visual Distribution
547 stores
546 stores
503 stores
354 stores
353 stores
331 stores
276 stores
216 stores
172 stores
161 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 547 | 10.69% |
| Sporting Goods & Outdoor Gear | 546 | 10.67% |
| Clothing & Accessories | 503 | 9.83% |
| Arts & Entertainment | 354 | 6.92% |
| Toys & Games | 353 | 6.90% |
| Vehicles & Parts | 331 | 6.47% |
| Home & Garden | 276 | 5.39% |
| Electronics & Technology | 216 | 4.22% |
| Food & Beverages | 172 | 3.36% |
| Business & Industrial | 161 | 3.15% |
Payment Providers Distribution
VISA accounts for 14.3% of displayed detection occurrences (2,562 occurrences) , followed by MasterCard (14.2%) and Paytrail (14.0%) .
Base: 17,956 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
2,562 occurrences
2,558 occurrences
2,511 occurrences
2,189 occurrences
2,043 occurrences
1,690 occurrences
1,426 occurrences
1,389 occurrences
842 occurrences
746 occurrences
Visual Distribution
2,562 occurrences
2,558 occurrences
2,511 occurrences
2,189 occurrences
2,043 occurrences
1,690 occurrences
1,426 occurrences
1,389 occurrences
842 occurrences
746 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 2562 | 14.27% |
| MasterCard | 2558 | 14.25% |
| Paytrail | 2511 | 13.98% |
| Klarna | 2189 | 12.19% |
| Vipps MobilePay | 2043 | 11.38% |
| Apple Pay | 1690 | 9.41% |
| PayPal | 1426 | 7.94% |
| American Express | 1389 | 7.74% |
| Google Pay | 842 | 4.69% |
| Walley | 746 | 4.15% |
Store Launch Timeline
Over the past 12 months, 614 new stores were launched in Matkahuolto , with the highest activity in 2026-09 (100 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
100 stores launched
75 stores launched
47 stores launched
42 stores launched
63 stores launched
55 stores launched
54 stores launched
36 stores launched
55 stores launched
32 stores launched
41 stores launched
14 stores launched
Monthly Trend
16.3% of last 12 months
12.2% of last 12 months
7.7% of last 12 months
6.8% of last 12 months
10.3% of last 12 months
9.0% of last 12 months
8.8% of last 12 months
5.9% of last 12 months
9.0% of last 12 months
5.2% of last 12 months
6.7% of last 12 months
2.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 100 | 16.29% |
| 2026-08 | 75 | 12.21% |
| 2026-07 | 47 | 7.65% |
| 2026-06 | 42 | 6.84% |
| 2026-05 | 63 | 10.26% |
| 2026-04 | 55 | 8.96% |
| 2026-03 | 54 | 8.79% |
| 2026-02 | 36 | 5.86% |
| 2026-01 | 55 | 8.96% |
| 2025-12 | 32 | 5.21% |
| 2025-11 | 41 | 6.68% |
| 2025-10 | 14 | 2.28% |
Active Stores by Launch Year
Currently, 5,110 active stores in Matkahuolto are tracked in our database , with the most stores launched in 2026 (552 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
552 active stores
449 active stores
347 active stores
250 active stores
241 active stores
301 active stores
343 active stores
219 active stores
240 active stores
314 active stores
197 active stores
131 active stores
122 active stores
148 active stores
116 active stores
Distribution by Launch Year
10.8% of tracked active stores
8.8% of tracked active stores
6.8% of tracked active stores
4.9% of tracked active stores
4.7% of tracked active stores
5.9% of tracked active stores
6.7% of tracked active stores
4.3% of tracked active stores
4.7% of tracked active stores
6.1% of tracked active stores
3.9% of tracked active stores
2.6% of tracked active stores
2.4% of tracked active stores
2.9% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 552 | 10.80% |
| 2025 | 449 | 8.79% |
| 2024 | 347 | 6.79% |
| 2023 | 250 | 4.89% |
| 2022 | 241 | 4.72% |
| 2021 | 301 | 5.89% |
| 2020 | 343 | 6.71% |
| 2019 | 219 | 4.29% |
| 2018 | 240 | 4.70% |
| 2017 | 314 | 6.14% |
| 2016 | 197 | 3.86% |
| 2015 | 131 | 2.56% |
| 2014 | 122 | 2.39% |
| 2013 | 148 | 2.90% |
| 2012 | 116 | 2.27% |
Geographic Distribution
Finland stores with 93.5% (4,782 active verified stores) , followed by United Kingdom (1.8%) and Estonia (0.9%) .
Base: 5,116 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
4,782 active verified stores
91 active verified stores
47 active verified stores
46 active verified stores
39 active verified stores
28 active verified stores
13 active verified stores
12 active verified stores
6 active verified stores
6 active verified stores
Visual Distribution
4,782 active verified stores
91 active verified stores
47 active verified stores
46 active verified stores
39 active verified stores
28 active verified stores
13 active verified stores
12 active verified stores
6 active verified stores
6 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Finland | 4782 | 93.47% |
| United Kingdom | 91 | 1.78% |
| Estonia | 47 | 0.92% |
| Czechia | 46 | 0.90% |
| Sweden | 39 | 0.76% |
| Slovakia | 28 | 0.55% |
| United States | 13 | 0.25% |
| Germany | 12 | 0.23% |
| Latvia | 6 | 0.12% |
| Lithuania | 6 | 0.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Optimizely Commerce - Health & Beauty
Custom - Electronics & Technology
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Health & Beauty
Custom - Electronics & Technology
WooCommerce
MyCashFlow - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.9k | 100.00% |
| Emails | 5.3k | 89.39% |
| Phones | 4.7k | 79.39% |
| Ecommerce platform | 5.6k | 95.08% |
| Couriers | 5.9k | 100.00% |
| Payment Providers | 5.3k | 90.02% |
| Categories | 4.2k | 71.65% |
| Social Media | 4k | 68.19% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Matkahuolto e-commerce landscape:
Analyze 5.1k verified e-commerce stores on Matkahuolto - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that ships with each carrier in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Matkahuolto e-commerce intelligence?
-
We track 5.1k verified Matkahuolto e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.0% of displayed detection occurrences (3,070 occurrences) , followed by Facebook (34.8%) and TikTok (9.8%) .
Base: 8,774 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,070 occurrences
3,054 occurrences
861 occurrences
821 occurrences
328 occurrences
327 occurrences
166 occurrences
84 occurrences
52 occurrences
11 occurrences
Visual Distribution
3,070 occurrences
3,054 occurrences
861 occurrences
821 occurrences
328 occurrences
327 occurrences
166 occurrences
84 occurrences
52 occurrences
11 occurrences