Matkahuolto Shipping Carrier Usage Database

Explore 2.0k verified e-commerce stores shipping with Matkahuolto. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 2.2k domains. 2.0k verified as active stores with physical delivery.

· · Next full refresh: March 2026

2.0k verified active stores out of 2.2k detected · 88.0% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 36.0% of stores with physical delivery (707 stores) , followed by Shopify (23.6%) and Custom (16.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

707 stores

Shopify 23.6%

463 stores

Custom 16.4%

322 stores

256 stores

67 stores

47 stores

37 stores

26 stores

15 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuolto
Platform Stores with Physical Delivery Percentage
WooCommerce 707 36.03%
Shopify 463 23.60%
Custom 322 16.41%
MyCashFlow 256 13.05%
ePages 67 3.41%
Magento 47 2.40%
PrestaShop 37 1.89%
Wix eCommerce 26 1.33%
Squarespace Commerce 15 0.76%
Upgates 7 0.36%
OpenCart 5 0.25%
Shoptet 4 0.20%
Drupal Commerce 3 0.15%
SAP Commerce Cloud 2 0.10%
Litium 1 0.05%

Categories Distribution

Clothing & Accessories leads with 20.6% of all stores (332 stores) , followed by Health & Beauty (14.4%) and Sporting Goods & Outdoor Gear (9.2%) .

Base: 1,615 AI-verified stores with physical delivery and detected product categories (82.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 20.6%

332 stores

Health & Beauty 14.4%

233 stores

Sporting Goods & Outdoor Gear 9.2%

149 stores

Vehicles & Parts 7.6%

122 stores

Home & Garden 6.1%

98 stores

Electronics & Technology 5.8%

94 stores

Pets & Pet Supplies 5.6%

91 stores

Tools & Hardware 5.5%

89 stores

Food & Beverages 5.4%

87 stores

Jewelry & Watches 5.2%

84 stores

Visual Distribution

Distribution of top 10 Matkahuolto store categories (February 2026)
Distribution of categories in Matkahuolto e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 332 20.56%
Health & Beauty 233 14.43%
Sporting Goods & Outdoor Gear 149 9.23%
Vehicles & Parts 122 7.55%
Home & Garden 98 6.07%
Electronics & Technology 94 5.82%
Pets & Pet Supplies 91 5.63%
Tools & Hardware 89 5.51%
Food & Beverages 87 5.39%
Jewelry & Watches 84 5.20%
Arts & Entertainment 74 4.58%
Furniture & Home Decor 69 4.27%
Gifts & Special Occasions 35 2.17%
Business & Industrial 30 1.86%
Toys & Games 28 1.73%

Payment Providers Distribution

Klarna leads with 21.6% among AI-verified physical stores (586 stores) , followed by MasterCard (20.3%) and American Express (14.3%) .

Base: 1,476 AI-verified physical stores with detectable payment providers (66.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 21.6%

586 stores

550 stores

388 stores

PayPal 11.4%

310 stores

295 stores

190 stores

177 stores

VISA 1.7%

45 stores

Svea 1.5%

40 stores

39 stores

Visual Distribution

Distribution of top 10 Matkahuolto payment providers (February 2026)
Distribution of payment providers in Matkahuolto e-commerce stores
Payment Provider Store Count Market Share
Klarna 586 21.58%
MasterCard 550 20.25%
American Express 388 14.29%
PayPal 310 11.41%
Apple Pay 295 10.86%
Google Pay 190 7.00%
Stripe Connect 177 6.52%
VISA 45 1.66%
Svea 40 1.47%
AfterPay 39 1.44%
Bolt 32 1.18%
JCB 28 1.03%
Trustly 13 0.48%
Bambora 12 0.44%
SEPA 11 0.41%

Store Launch Timeline

Over the past 12 months, 192 new stores were launched in Matkahuolto , with the highest activity in 2026-01 (9 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 4.7%

9 stores launched

2025-12 5.2%

10 stores launched

2025-11 7.3%

14 stores launched

2025-10 11.5%

22 stores launched

2025-09 6.3%

12 stores launched

2025-08 10.4%

20 stores launched

2025-07 9.4%

18 stores launched

2025-06 10.9%

21 stores launched

2025-05 12.5%

24 stores launched

2025-04 8.9%

17 stores launched

2025-03 9.4%

18 stores launched

2025-02 3.6%

7 stores launched

Monthly Trend

Monthly store launches in Matkahuolto (February 2026)
Monthly store launches in Matkahuolto over the past 12 months
Month Stores Launched Percentage
2026-01 9 4.69%
2025-12 10 5.21%
2025-11 14 7.29%
2025-10 22 11.46%
2025-09 12 6.25%
2025-08 20 10.42%
2025-07 18 9.38%
2025-06 21 10.94%
2025-05 24 12.50%
2025-04 17 8.85%
2025-03 18 9.38%
2025-02 7 3.65%

Active Stores by Launch Year

Currently, 1,963 active stores in Matkahuolto are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.5%

9 active stores

2025 10.6%

208 active stores

2024 8.5%

167 active stores

2023 5.1%

100 active stores

2022 5.6%

109 active stores

2021 6.9%

136 active stores

2020 7.5%

148 active stores

2019 5.7%

111 active stores

2018 5.1%

101 active stores

2017 5.0%

98 active stores

2016 5.1%

100 active stores

2015 3.1%

60 active stores

2014 2.8%

54 active stores

2013 3.4%

67 active stores

2012 2.6%

51 active stores

Distribution by Launch Year

Active stores in Matkahuolto by original launch year (February 2026)
Active stores in Matkahuolto by launch year
Launch Year Active Stores Percentage
2026 9 0.46%
2025 208 10.60%
2024 167 8.51%
2023 100 5.09%
2022 109 5.55%
2021 136 6.93%
2020 148 7.54%
2019 111 5.65%
2018 101 5.15%
2017 98 4.99%
2016 100 5.09%
2015 60 3.06%
2014 54 2.75%
2013 67 3.41%
2012 51 2.60%
2011 39 1.99%
2010 61 3.11%
2009 45 2.29%
2008 47 2.39%
2007 37 1.88%
2006 31 1.58%
2005 28 1.43%
2004 37 1.88%
2003 29 1.48%
2002 14 0.71%
2001 19 0.97%
2000 21 1.07%
1999 19 0.97%
1998 14 0.71%
1997 3 0.15%

Social Media Usage

Facebook leads with 35.0% among stores with at least one detectable social profile (1,278 stores) , followed by Instagram (34.5%) and YouTube (9.6%) .

Base: 1,604 stores with any detectable social profile (71.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.0%

1,278 stores

Instagram 34.5%

1,260 stores

YouTube 9.6%

350 stores

TikTok 8.2%

299 stores

Pinterest 4.2%

153 stores

LinkedIn 3.7%

136 stores

Twitter 2.7%

99 stores

X 1.2%

44 stores

WhatsApp 0.6%

23 stores

Vimeo 0.1%

5 stores

Visual Distribution

Distribution of social media platforms in Matkahuolto (February 2026)
Distribution of social media platforms in Matkahuolto e-commerce stores
Social Platform Store Count Market Share
Facebook 1278 35.04%
Instagram 1260 34.55%
YouTube 350 9.60%
TikTok 299 8.20%
Pinterest 153 4.20%
LinkedIn 136 3.73%
Twitter 99 2.71%
X 44 1.21%
WhatsApp 23 0.63%
Vimeo 5 0.14%

Geographic Distribution

Finland leads with 93.9% (1,825 AI-verified stores) , followed by Estonia (1.2%) and Czechia (1.1%) .

Base: 1,944 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 93.9%

1,825 AI-verified stores

23 AI-verified stores

21 AI-verified stores

20 AI-verified stores

11 AI-verified stores

7 AI-verified stores

6 AI-verified stores

4 AI-verified stores

4 AI-verified stores

India 0.2%

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuolto (February 2026)
Geographic distribution of stores using Matkahuolto
Country AI-Verified Store Count Market Share
Finland 1825 93.88%
Estonia 23 1.18%
Czechia 21 1.08%
Sweden 20 1.03%
Slovakia 11 0.57%
United States 7 0.36%
Germany 6 0.31%
United Kingdom 4 0.21%
Lithuania 4 0.21%
India 3 0.15%
Poland 3 0.15%
Norway 3 0.15%
China 2 0.10%
Romania 2 0.10%
France 2 0.10%
Latvia 2 0.10%
Ireland 2 0.10%
Austria 2 0.10%
Slovenia 1 0.05%
Netherlands 1 0.05%

Dataset Coverage

Field Rows count Coverage
Website 2.2k 100.00%
Emails 2.0k 87.78%
Phones 1.3k 58.15%
Ecommerce platform 2.1k 93.96%
Couriers 2.2k 100.00%
Payment Providers 1.5k 66.07%
Categories 1.7k 76.50%
Social Media 1.6k 71.80%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Matkahuolto E-commerce Database?

Our database covers over 2.0k verified Matkahuolto e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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