Matkahuolto Shipping Carrier Usage Database

Explore 2.0k e-commerce stores shipping with Matkahuolto. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 36.4% of stores with physical delivery (727 stores) , followed by Shopify (22.9%) and Custom (16.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

727 stores

Shopify 22.9%

457 stores

Custom 16.6%

332 stores

261 stores

67 stores

48 stores

34 stores

28 stores

20 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuolto
Platform Stores with Physical Delivery Percentage
WooCommerce 727 36.39%
Shopify 457 22.87%
Custom 332 16.62%
MyCashFlow 261 13.06%
ePages 67 3.35%
Magento 48 2.40%
PrestaShop 34 1.70%
Wix eCommerce 28 1.40%
Squarespace Commerce 20 1.00%
Upgates 7 0.35%
OpenCart 6 0.30%
Shoptet 4 0.20%
Drupal Commerce 3 0.15%
SAP Commerce Cloud 3 0.15%
Shopify, Zoorix 1 0.05%

All Stores Distribution

WooCommerce holds 37.7% share of all Matkahuolto e-commerce stores (786) , with Shopify at 22.0% and Custom at 15.9% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

786 stores

Shopify 22.0%

458 stores

Custom 15.9%

332 stores

265 stores

67 stores

48 stores

34 stores

35 stores

34 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Matkahuolto
Platform Total Stores Percentage
WooCommerce 786 37.72%
Shopify 458 21.98%
Custom 332 15.93%
MyCashFlow 265 12.72%
ePages 67 3.21%
Magento 48 2.30%
PrestaShop 34 1.63%
Wix eCommerce 35 1.68%
Squarespace Commerce 34 1.63%
Upgates 7 0.34%
OpenCart 7 0.34%
Shoptet 4 0.19%
Drupal Commerce 3 0.14%
SAP Commerce Cloud 3 0.14%
Shopify, Zoorix 1 0.05%

Categories Distribution

Clothing & Accessories leads with 20.4% of all stores (331 stores) , followed by Health & Beauty (14.6%) and Sporting Goods & Outdoor Gear (9.2%) .

Top 10 Categories

Clothing & Accessories 20.4%

331 stores

Health & Beauty 14.6%

238 stores

Sporting Goods & Outdoor Gear 9.2%

149 stores

Vehicles & Parts 7.5%

122 stores

Home & Garden 6.2%

101 stores

Electronics & Technology 6.0%

98 stores

Jewelry & Watches 5.5%

90 stores

Tools & Hardware 5.5%

89 stores

Pets & Pet Supplies 5.4%

88 stores

Food & Beverages 5.3%

86 stores

Visual Distribution

Distribution of top 10 Matkahuolto store categories (January 2026)
Distribution of categories in Matkahuolto e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 331 20.36%
Health & Beauty 238 14.64%
Sporting Goods & Outdoor Gear 149 9.16%
Vehicles & Parts 122 7.50%
Home & Garden 101 6.21%
Electronics & Technology 98 6.03%
Jewelry & Watches 90 5.54%
Tools & Hardware 89 5.47%
Pets & Pet Supplies 88 5.41%
Food & Beverages 86 5.29%
Arts & Entertainment 75 4.61%
Furniture & Home Decor 66 4.06%
Gifts & Special Occasions 36 2.21%
Books & Media 29 1.78%
Toys & Games 28 1.72%

Payment Providers Distribution

Klarna leads with 21.6% among AI-verified physical stores (597 stores) , followed by MasterCard (20.2%) and American Express (14.3%) .

Base: 1,452 AI-verified physical stores with detectable payment providers (66.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 21.6%

597 stores

559 stores

394 stores

PayPal 11.7%

322 stores

297 stores

189 stores

184 stores

VISA 1.6%

44 stores

Svea 1.4%

40 stores

39 stores

Visual Distribution

Distribution of top 10 Matkahuolto payment providers (January 2026)
Distribution of payment providers in Matkahuolto e-commerce stores
Payment Provider Store Count Market Share
Klarna 597 21.61%
MasterCard 559 20.23%
American Express 394 14.26%
PayPal 322 11.65%
Apple Pay 297 10.75%
Google Pay 189 6.84%
Stripe Connect 184 6.66%
VISA 44 1.59%
Svea 40 1.45%
AfterPay 39 1.41%
Bolt 32 1.16%
JCB 29 1.05%
Trustly 14 0.51%
Bambora 12 0.43%
Paddle 11 0.40%

Store Launch Timeline

Over the past 12 months, 202 new stores were launched in Matkahuolto , with the highest activity in 2025-12 (11 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 5.4%

11 stores launched

2025-11 7.4%

15 stores launched

2025-10 11.9%

24 stores launched

2025-09 5.9%

12 stores launched

2025-08 9.4%

19 stores launched

2025-07 8.9%

18 stores launched

2025-06 9.9%

20 stores launched

2025-05 12.4%

25 stores launched

2025-04 8.4%

17 stores launched

2025-03 9.4%

19 stores launched

2025-02 6.4%

13 stores launched

2025-01 4.5%

9 stores launched

Monthly Trend

Monthly store launches in Matkahuolto (January 2026)
Monthly store launches in Matkahuolto over the past 12 months
Month Stores Launched Percentage
2025-12 11 5.45%
2025-11 15 7.43%
2025-10 24 11.88%
2025-09 12 5.94%
2025-08 19 9.41%
2025-07 18 8.91%
2025-06 20 9.90%
2025-05 25 12.38%
2025-04 17 8.42%
2025-03 19 9.41%
2025-02 13 6.44%
2025-01 9 4.46%

Active Stores by Launch Year

Currently, 1,999 active stores in Matkahuolto are tracked in our database , with the most stores launched in 2025 (216 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.8%

216 active stores

2024 8.6%

171 active stores

2023 5.1%

101 active stores

2022 5.6%

112 active stores

2021 7.0%

140 active stores

2020 7.6%

151 active stores

2019 5.6%

112 active stores

2018 5.0%

100 active stores

2017 5.0%

100 active stores

2016 5.0%

99 active stores

2015 3.0%

60 active stores

2014 3.0%

59 active stores

2013 3.4%

67 active stores

2012 2.7%

53 active stores

2011 2.1%

41 active stores

Distribution by Launch Year

Active stores in Matkahuolto by original launch year (January 2026)
Active stores in Matkahuolto by launch year
Launch Year Active Stores Percentage
2025 216 10.81%
2024 171 8.55%
2023 101 5.05%
2022 112 5.60%
2021 140 7.00%
2020 151 7.55%
2019 112 5.60%
2018 100 5.00%
2017 100 5.00%
2016 99 4.95%
2015 60 3.00%
2014 59 2.95%
2013 67 3.35%
2012 53 2.65%
2011 41 2.05%
2010 64 3.20%
2009 45 2.25%
2008 46 2.30%
2007 37 1.85%
2006 30 1.50%
2005 31 1.55%
2004 37 1.85%
2003 31 1.55%
2002 14 0.70%
2001 21 1.05%
2000 23 1.15%
1999 20 1.00%
1998 15 0.75%
1997 3 0.15%

Social Media Usage

Facebook leads with 35.0% among stores with at least one detectable social profile (1,301 stores) , followed by Instagram (34.6%) and YouTube (9.6%) .

Base: 1,593 stores with any detectable social profile (72.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.0%

1,301 stores

Instagram 34.6%

1,286 stores

YouTube 9.6%

358 stores

TikTok 8.1%

301 stores

Pinterest 4.2%

156 stores

LinkedIn 3.7%

139 stores

Twitter 2.8%

103 stores

X 1.2%

44 stores

WhatsApp 0.7%

25 stores

Vimeo 0.1%

5 stores

Visual Distribution

Distribution of social media platforms in Matkahuolto (January 2026)
Distribution of social media platforms in Matkahuolto e-commerce stores
Social Platform Store Count Market Share
Facebook 1301 34.99%
Instagram 1286 34.59%
YouTube 358 9.63%
TikTok 301 8.10%
Pinterest 156 4.20%
LinkedIn 139 3.74%
Twitter 103 2.77%
X 44 1.18%
WhatsApp 25 0.67%
Vimeo 5 0.13%

Geographic Distribution

Finland leads with 93.8% (1,860 AI-verified stores) , followed by Estonia (1.3%) and Czechia (1.1%) .

Base: 1,982 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 93.8%

1,860 AI-verified stores

26 AI-verified stores

21 AI-verified stores

20 AI-verified stores

11 AI-verified stores

6 AI-verified stores

6 AI-verified stores

4 AI-verified stores

4 AI-verified stores

India 0.2%

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuolto (January 2026)
Geographic distribution of stores using Matkahuolto
Country AI-Verified Store Count Market Share
Finland 1860 93.84%
Estonia 26 1.31%
Czechia 21 1.06%
Sweden 20 1.01%
Slovakia 11 0.55%
United States 6 0.30%
Germany 6 0.30%
Lithuania 4 0.20%
United Kingdom 4 0.20%
India 4 0.20%
France 3 0.15%
Poland 3 0.15%
Norway 3 0.15%
Austria 2 0.10%
Latvia 2 0.10%
Ireland 2 0.10%
China 2 0.10%
Russia 1 0.05%
Romania 1 0.05%
Netherlands 1 0.05%

Dataset Coverage

Field Rows count Coverage
Website 2.2k 100.00%
Emails 1.9k 87.62%
Phones 1.3k 58.49%
Ecommerce platform 2.1k 95.22%
Couriers 2.2k 100.00%
Payment Providers 1.5k 66.09%
Categories 1.8k 79.93%
Social Media 1.6k 72.51%

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Frequently Asked Questions

What data is included in the Matkahuolto E-commerce Database?

Our database covers over 2.0k Matkahuolto physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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