Matkahuolto Shipping Carrier Usage Database

Explore 1.7k e-commerce stores shipping with Matkahuolto. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 34.5% of stores with physical delivery (596 stores) , followed by Shopify (23.2%) and Custom (18.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

596 stores

Shopify 23.2%

400 stores

Custom 18.7%

323 stores

209 stores

56 stores

49 stores

31 stores

20 stores

19 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Matkahuolto
Platform Stores with Physical Delivery Percentage
WooCommerce 596 34.53%
Shopify 400 23.17%
Custom 323 18.71%
MyCashFlow 209 12.11%
ePages 56 3.24%
Magento 49 2.84%
PrestaShop 31 1.80%
Wix eCommerce 20 1.16%
Squarespace Commerce 19 1.10%
OpenCart 7 0.41%
Upgates 6 0.35%
Shoptet 4 0.23%
Drupal Commerce 3 0.17%
SAP Commerce Cloud 2 0.12%
Litium 1 0.06%

All Stores Distribution

WooCommerce holds 37.0% share of all Matkahuolto e-commerce stores (722) , with Shopify at 21.5% and Custom at 16.6% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

722 stores

Shopify 21.5%

419 stores

Custom 16.6%

323 stores

254 stores

62 stores

53 stores

33 stores

28 stores

32 stores

8 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Matkahuolto
Platform Total Stores Percentage
WooCommerce 722 37.03%
Shopify 419 21.49%
Custom 323 16.56%
MyCashFlow 254 13.03%
ePages 62 3.18%
Magento 53 2.72%
PrestaShop 33 1.69%
Wix eCommerce 28 1.44%
Squarespace Commerce 32 1.64%
OpenCart 8 0.41%
Upgates 6 0.31%
Shoptet 4 0.21%
Drupal Commerce 3 0.15%
SAP Commerce Cloud 2 0.10%
Litium 1 0.05%

Categories Distribution

Clothing & Accessories leads with 20.7% of all stores (305 stores) , followed by Health & Beauty (13.9%) and Vehicles & Parts (9.2%) .

Top 10 Categories

Clothing & Accessories 20.7%

305 stores

Health & Beauty 13.9%

204 stores

Vehicles & Parts 9.2%

136 stores

Sporting Goods & Outdoor Gear 9.0%

133 stores

Home & Garden 6.3%

93 stores

Electronics & Technology 5.9%

87 stores

Pets & Pet Supplies 5.6%

82 stores

Jewelry & Watches 5.5%

81 stores

Arts & Entertainment 5.0%

73 stores

Tools & Hardware 4.9%

72 stores

Visual Distribution

Distribution of top 10 Matkahuolto store categories (November 2025)
Distribution of categories in Matkahuolto e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 305 20.72%
Health & Beauty 204 13.86%
Vehicles & Parts 136 9.24%
Sporting Goods & Outdoor Gear 133 9.04%
Home & Garden 93 6.32%
Electronics & Technology 87 5.91%
Pets & Pet Supplies 82 5.57%
Jewelry & Watches 81 5.50%
Arts & Entertainment 73 4.96%
Tools & Hardware 72 4.89%
Food & Beverages 66 4.48%
Furniture & Home Decor 55 3.74%
Gifts & Special Occasions 33 2.24%
Business & Industrial 28 1.90%
Toys & Games 24 1.63%

Payment Providers Distribution

Klarna leads with 21.1% among AI-verified physical stores (508 stores) , followed by MasterCard (20.0%) and American Express (14.8%) .

Base: 1,401 AI-verified physical stores with detectable payment providers (67.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 21.1%

508 stores

481 stores

356 stores

PayPal 13.4%

324 stores

232 stores

158 stores

141 stores

VISA 1.9%

47 stores

Svea 1.7%

40 stores

33 stores

Visual Distribution

Distribution of top 10 Matkahuolto payment providers (November 2025)
Distribution of payment providers in Matkahuolto e-commerce stores
Payment Provider Store Count Market Share
Klarna 508 21.07%
MasterCard 481 19.95%
American Express 356 14.77%
PayPal 324 13.44%
Apple Pay 232 9.62%
Stripe Connect 158 6.55%
Google Pay 141 5.85%
VISA 47 1.95%
Svea 40 1.66%
AfterPay 33 1.37%
JCB 29 1.20%
Bolt 24 1.00%
Trustly 14 0.58%
Bambora 13 0.54%
SEPA 11 0.46%

Store Launch Timeline

Over the past 12 months, 196 new stores were launched in Matkahuolto , with the highest activity in 2025-10 (18 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.2%

18 stores launched

2025-09 5.1%

10 stores launched

2025-08 10.2%

20 stores launched

2025-07 6.6%

13 stores launched

2025-06 8.7%

17 stores launched

2025-05 15.3%

30 stores launched

2025-04 9.7%

19 stores launched

2025-03 9.2%

18 stores launched

2025-02 5.6%

11 stores launched

2025-01 10.2%

20 stores launched

2024-12 7.7%

15 stores launched

2024-11 2.6%

5 stores launched

Monthly Trend

Monthly store launches in Matkahuolto (November 2025)
Monthly store launches in Matkahuolto over the past 12 months
Month Stores Launched Percentage
2025-10 18 9.18%
2025-09 10 5.10%
2025-08 20 10.20%
2025-07 13 6.63%
2025-06 17 8.67%
2025-05 30 15.31%
2025-04 19 9.69%
2025-03 18 9.18%
2025-02 11 5.61%
2025-01 20 10.20%
2024-12 15 7.65%
2024-11 5 2.55%

Active Stores by Launch Year

Currently, 1,727 active stores in Matkahuolto are tracked in our database , with the most stores launched in 2025 (176 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.2%

176 active stores

2024 7.4%

127 active stores

2023 5.0%

87 active stores

2022 7.5%

130 active stores

2021 6.9%

120 active stores

2020 7.9%

136 active stores

2019 5.7%

98 active stores

2018 5.2%

90 active stores

2017 5.1%

88 active stores

2016 5.1%

88 active stores

2015 3.0%

51 active stores

2014 2.7%

47 active stores

2013 3.5%

61 active stores

2012 2.5%

44 active stores

2011 2.2%

38 active stores

Distribution by Launch Year

Active stores in Matkahuolto by original launch year (November 2025)
Active stores in Matkahuolto by launch year
Launch Year Active Stores Percentage
2025 176 10.19%
2024 127 7.35%
2023 87 5.04%
2022 130 7.53%
2021 120 6.95%
2020 136 7.87%
2019 98 5.67%
2018 90 5.21%
2017 88 5.10%
2016 88 5.10%
2015 51 2.95%
2014 47 2.72%
2013 61 3.53%
2012 44 2.55%
2011 38 2.20%
2010 49 2.84%
2009 39 2.26%
2008 40 2.32%
2007 32 1.85%
2006 28 1.62%
2005 21 1.22%
2004 31 1.80%
2003 22 1.27%
2002 13 0.75%
2001 18 1.04%
2000 23 1.33%
1999 16 0.93%
1998 11 0.64%
1997 3 0.17%

Social Media Usage

Instagram leads with 35.8% among stores with at least one detectable social profile (1,084 stores) , followed by Facebook (35.3%) and YouTube (9.3%) .

Base: 1,442 stores with any detectable social profile (69.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.8%

1,084 stores

Facebook 35.3%

1,068 stores

YouTube 9.3%

280 stores

TikTok 7.8%

237 stores

Pinterest 4.1%

123 stores

LinkedIn 3.2%

98 stores

Twitter 2.7%

82 stores

X 0.9%

27 stores

WhatsApp 0.7%

20 stores

Vimeo 0.3%

8 stores

Visual Distribution

Distribution of social media platforms in Matkahuolto (November 2025)
Distribution of social media platforms in Matkahuolto e-commerce stores
Social Platform Store Count Market Share
Instagram 1084 35.81%
Facebook 1068 35.28%
YouTube 280 9.25%
TikTok 237 7.83%
Pinterest 123 4.06%
LinkedIn 98 3.24%
Twitter 82 2.71%
X 27 0.89%
WhatsApp 20 0.66%
Vimeo 8 0.26%

Geographic Distribution

Finland leads with 92.9% (1,576 AI-verified stores) , followed by Czechia (1.2%) and Sweden (1.2%) .

Base: 1,696 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 92.9%

1,576 AI-verified stores

21 AI-verified stores

21 AI-verified stores

21 AI-verified stores

11 AI-verified stores

7 AI-verified stores

India 0.4%

6 AI-verified stores

6 AI-verified stores

5 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuolto (November 2025)
Geographic distribution of stores using Matkahuolto
Country AI-Verified Store Count Market Share
Finland 1576 92.92%
Czechia 21 1.24%
Sweden 21 1.24%
Estonia 21 1.24%
Slovakia 11 0.65%
United States 7 0.41%
India 6 0.35%
Lithuania 6 0.35%
France 5 0.29%
Russia 4 0.24%
Poland 3 0.18%
United Kingdom 3 0.18%
Romania 2 0.12%
China 2 0.12%
Germany 2 0.12%
Latvia 2 0.12%
Ireland 1 0.06%
Croatia 1 0.06%
Denmark 1 0.06%
Greece 1 0.06%

Dataset Coverage

Field Rows count Coverage
Website 2.1k 100.00%
Emails 1.8k 87.12%
Phones 1.2k 58.94%
Ecommerce platform 2.0k 94.13%
Couriers 2.1k 100.00%
Payment Providers 1.4k 67.36%
Categories 1.7k 82.21%
Social Media 1.4k 69.33%

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Frequently Asked Questions

What data is included in the Matkahuolto E-commerce Database?

Our database covers over 1.7k Matkahuolto physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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