Matkahuolto Shipping Carrier Usage Database

Explore 1.7k verified e-commerce stores shipping with Matkahuolto. Discover logistics partnerships, geographic reach, and carrier adoption.

Detected across 1.9k domains. 1.7k verified as active stores with physical delivery.

· · Next full refresh: May 2026

1.7k verified active stores out of 1.9k detected · 88.8% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 45.6% of stores with physical delivery (766 stores) , followed by Custom (17.7%) and MyCashFlow (14.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

766 stores

Custom 17.7%

297 stores

235 stores

78 stores

61 stores

58 stores

Finqu 3.3%

56 stores

52 stores

27 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Matkahuolto
Platform Stores with Physical Delivery Percentage
WooCommerce 766 45.60%
Custom 297 17.68%
MyCashFlow 235 13.99%
Shopify 78 4.64%
ePages 61 3.63%
Magento 58 3.45%
Finqu 56 3.33%
PrestaShop 52 3.10%
Wix eCommerce 27 1.61%
Squarespace Commerce 23 1.37%
OpenCart 8 0.48%
Upgates 6 0.36%
SAP Commerce Cloud 5 0.30%
Shoptet 4 0.24%
osCommerce 4 0.24%

Categories Distribution

Sporting Goods & Outdoor Gear leads with 14.3% of all stores (194 stores) , followed by Health & Beauty (11.6%) and Clothing & Accessories (10.6%) .

Base: 1,353 AI-verified stores with physical delivery and detected product categories (79.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Sporting Goods & Outdoor Gear 14.3%

194 stores

Health & Beauty 11.6%

157 stores

Clothing & Accessories 10.6%

144 stores

Vehicles & Parts 10.6%

143 stores

Arts & Entertainment 8.4%

113 stores

Toys & Games 8.0%

108 stores

Home & Garden 7.3%

99 stores

Electronics & Technology 6.4%

87 stores

Tools & Hardware 5.0%

67 stores

Food & Beverages 4.7%

64 stores

Visual Distribution

Distribution of top 10 Matkahuolto store categories (April 2026)
Distribution of categories in Matkahuolto e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 194 14.34%
Health & Beauty 157 11.60%
Clothing & Accessories 144 10.64%
Vehicles & Parts 143 10.57%
Arts & Entertainment 113 8.35%
Toys & Games 108 7.98%
Home & Garden 99 7.32%
Electronics & Technology 87 6.43%
Tools & Hardware 67 4.95%
Food & Beverages 64 4.73%
Business & Industrial 54 3.99%
Jewelry & Watches 41 3.03%
Pets & Pet Supplies 40 2.96%
Furniture & Home Decor 27 2.00%
Gifts & Special Occasions 15 1.11%

Payment Providers Distribution

Klarna leads with 23.4% among AI-verified physical stores (537 stores) , followed by MasterCard (20.4%) and American Express (13.0%) .

Base: 1,253 AI-verified physical stores with detectable payment providers (65.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 23.4%

537 stores

470 stores

300 stores

PayPal 11.0%

253 stores

247 stores

182 stores

134 stores

Svea 1.8%

42 stores

JCB 1.5%

35 stores

VISA 1.3%

31 stores

Visual Distribution

Distribution of top 10 Matkahuolto payment providers (April 2026)
Distribution of payment providers in Matkahuolto e-commerce stores
Payment Provider Store Count Market Share
Klarna 537 23.36%
MasterCard 470 20.44%
American Express 300 13.05%
PayPal 253 11.00%
Apple Pay 247 10.74%
Google Pay 182 7.92%
Stripe Connect 134 5.83%
Svea 42 1.83%
JCB 35 1.52%
VISA 31 1.35%
AfterPay 19 0.83%
Bolt 16 0.70%
Bambora 13 0.57%
Trustly 11 0.48%
SEPA 9 0.39%

Store Launch Timeline

Over the past 12 months, 154 new stores were launched in Matkahuolto , with the highest activity in 2026-03 (14 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 9.1%

14 stores launched

2026-02 7.1%

11 stores launched

2026-01 9.1%

14 stores launched

2025-12 7.1%

11 stores launched

2025-11 7.1%

11 stores launched

2025-10 7.1%

11 stores launched

2025-09 7.1%

11 stores launched

2025-08 11.0%

17 stores launched

2025-07 10.4%

16 stores launched

2025-06 7.1%

11 stores launched

2025-05 13.0%

20 stores launched

2025-04 4.5%

7 stores launched

Monthly Trend

Monthly store launches in Matkahuolto (April 2026)
Monthly store launches in Matkahuolto over the past 12 months
Month Stores Launched Percentage
2026-03 14 9.09%
2026-02 11 7.14%
2026-01 14 9.09%
2025-12 11 7.14%
2025-11 11 7.14%
2025-10 11 7.14%
2025-09 11 7.14%
2025-08 17 11.04%
2025-07 16 10.39%
2025-06 11 7.14%
2025-05 20 12.99%
2025-04 7 4.55%

Active Stores by Launch Year

Currently, 1,707 active stores in Matkahuolto are tracked in our database , with the most stores launched in 2026 (39 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.3%

39 active stores

2025 10.1%

173 active stores

2024 7.1%

121 active stores

2023 4.7%

80 active stores

2022 5.2%

89 active stores

2021 5.5%

94 active stores

2020 7.5%

128 active stores

2019 5.4%

92 active stores

2018 5.4%

93 active stores

2017 5.4%

92 active stores

2016 4.7%

81 active stores

2015 3.0%

52 active stores

2014 2.8%

47 active stores

2013 3.3%

56 active stores

2012 2.5%

42 active stores

Distribution by Launch Year

Active stores in Matkahuolto by original launch year (April 2026)
Active stores in Matkahuolto by launch year
Launch Year Active Stores Percentage
2026 39 2.28%
2025 173 10.13%
2024 121 7.09%
2023 80 4.69%
2022 89 5.21%
2021 94 5.51%
2020 128 7.50%
2019 92 5.39%
2018 93 5.45%
2017 92 5.39%
2016 81 4.75%
2015 52 3.05%
2014 47 2.75%
2013 56 3.28%
2012 42 2.46%
2011 47 2.75%
2010 49 2.87%
2009 43 2.52%
2008 39 2.28%
2007 38 2.23%
2006 27 1.58%
2005 25 1.46%
2004 37 2.17%
2003 29 1.70%
2002 14 0.82%
2001 20 1.17%
2000 25 1.46%
1999 15 0.88%
1998 12 0.70%
1997 8 0.47%

Social Media Usage

Facebook leads with 36.3% among stores with at least one detectable social profile (1,080 stores) , followed by Instagram (35.0%) and YouTube (9.7%) .

Base: 1,353 stores with any detectable social profile (70.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.3%

1,080 stores

Instagram 35.0%

1,041 stores

YouTube 9.7%

287 stores

TikTok 6.3%

188 stores

LinkedIn 4.1%

122 stores

Pinterest 4.0%

118 stores

Twitter 2.5%

75 stores

X 1.1%

34 stores

WhatsApp 0.8%

23 stores

Vimeo 0.2%

6 stores

Visual Distribution

Distribution of social media platforms in Matkahuolto (April 2026)
Distribution of social media platforms in Matkahuolto e-commerce stores
Social Platform Store Count Market Share
Facebook 1080 36.31%
Instagram 1041 35.00%
YouTube 287 9.65%
TikTok 188 6.32%
LinkedIn 122 4.10%
Pinterest 118 3.97%
Twitter 75 2.52%
X 34 1.14%
WhatsApp 23 0.77%
Vimeo 6 0.20%

Geographic Distribution

Finland leads with 94.2% (1,594 AI-verified stores) , followed by Estonia (1.4%) and Sweden (0.9%) .

Base: 1,692 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Finland 94.2%

1,594 AI-verified stores

23 AI-verified stores

16 AI-verified stores

15 AI-verified stores

9 AI-verified stores

8 AI-verified stores

5 AI-verified stores

4 AI-verified stores

3 AI-verified stores

China 0.1%

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Matkahuolto (April 2026)
Geographic distribution of stores using Matkahuolto
Country AI-Verified Store Count Market Share
Finland 1594 94.21%
Estonia 23 1.36%
Sweden 16 0.95%
Czechia 15 0.89%
Slovakia 9 0.53%
United States 8 0.47%
United Kingdom 5 0.30%
Germany 4 0.24%
Poland 3 0.18%
China 2 0.12%
Norway 2 0.12%
Austria 2 0.12%
Ireland 2 0.12%
Romania 2 0.12%
Lithuania 2 0.12%
Latvia 1 0.06%
France 1 0.06%
India 1 0.06%
Canada 0 0.00%
Russia 0 0.00%

Data Coverage

Field Rows count Coverage
Website 1.9k 100.00%
Emails 1.6k 84.41%
Phones 1.2k 59.88%
Ecommerce platform 1.8k 95.74%
Couriers 1.9k 100.00%
Payment Providers 1.3k 65.12%
Categories 1.4k 73.23%
Social Media 1.4k 70.32%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Matkahuolto e-commerce landscape:

Analyze 1.7k verified e-commerce stores on Matkahuolto - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Matkahuolto e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Matkahuolto e-commerce intelligence?

We track 1.7k verified Matkahuolto e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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