Latvia E-commerce Database

Explore 11.1k verified e-commerce stores in the Latvia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 15.1k with e-commerce signals. 11.1k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

WooCommerce leads with 29.0% of stores with physical delivery (3,170 stores) , followed by Shopify (28.5%) and Custom (25.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

3,170 stores

Shopify 28.5%

3,119 stores

Custom 25.9%

2,833 stores

721 stores

511 stores

262 stores

191 stores

62 stores

41 stores

24 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Latvia
Platform Stores with Physical Delivery Percentage
WooCommerce 3170 28.99%
Shopify 3119 28.53%
Custom 2833 25.91%
OpenCart 721 6.59%
PrestaShop 511 4.67%
Wix eCommerce 262 2.40%
Magento 191 1.75%
1C-Bitrix 62 0.57%
CS Cart 41 0.37%
Squarespace Commerce 24 0.22%

Categories Distribution

Health & Beauty leads with 27.3% of all stores (1,826 stores) , followed by Clothing & Accessories (13.2%) and Electronics & Technology (10.5%) .

Base: 6,695 AI-verified stores with physical delivery and detected product categories (60.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 27.3%

1,826 stores

Clothing & Accessories 13.2%

885 stores

Electronics & Technology 10.5%

706 stores

Home & Garden 8.9%

596 stores

Food & Beverages 8.5%

569 stores

Sporting Goods & Outdoor Gear 5.6%

378 stores

Vehicles & Parts 5.5%

366 stores

Furniture & Home Decor 4.6%

309 stores

Tools & Hardware 4.0%

266 stores

Jewelry & Watches 3.0%

201 stores

Visual Distribution

Distribution of top 10 Latvia store categories (March 2026)
Distribution of categories in Latvia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1826 27.27%
Clothing & Accessories 885 13.22%
Electronics & Technology 706 10.55%
Home & Garden 596 8.90%
Food & Beverages 569 8.50%
Sporting Goods & Outdoor Gear 378 5.65%
Vehicles & Parts 366 5.47%
Furniture & Home Decor 309 4.62%
Tools & Hardware 266 3.97%
Jewelry & Watches 201 3.00%
Toys & Games 152 2.27%
Arts & Entertainment 148 2.21%
Pets & Pet Supplies 125 1.87%
Business & Industrial 101 1.51%
Baby & Toddler 67 1.00%

Payment Providers Distribution

PayPal leads with 22.7% among AI-verified physical stores (910 stores) , followed by MasterCard (20.1%) and VISA (12.6%) .

Base: 2,148 AI-verified physical stores with detectable payment providers (19.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.7%

910 stores

805 stores

VISA 12.6%

504 stores

399 stores

353 stores

306 stores

288 stores

103 stores

JCB 2.1%

85 stores

Bolt 2.0%

79 stores

Visual Distribution

Distribution of top 10 Latvia payment providers (March 2026)
Distribution of payment providers in Latvia e-commerce stores
Payment Provider Store Count Market Share
PayPal 910 22.73%
MasterCard 805 20.10%
VISA 504 12.59%
Stripe Connect 399 9.97%
Apple Pay 353 8.82%
American Express 306 7.64%
Google Pay 288 7.19%
Klarna 103 2.57%
JCB 85 2.12%
Bolt 79 1.97%
Bancontact 48 1.20%
SEPA 44 1.10%
Amazon Pay 33 0.82%
BitCoin 25 0.62%
PayU 22 0.55%

Shipping Carriers Distribution

Omniva leads with 41.2% among AI-verified physical stores (2,899 stores) , followed by DPD (26.7%) and Latvijas Pasts (8.7%) .

Base: 4,229 AI-verified physical stores with detectable shipping carriers (38.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Omniva 41.2%

2,899 stores

DPD 26.7%

1,876 stores

610 stores

UPS 7.6%

536 stores

DHL 6.3%

442 stores

FedEx 3.8%

264 stores

TNT 1.4%

101 stores

GLS 1.4%

96 stores

USPS 0.9%

62 stores

31 stores

Visual Distribution

Distribution of top 10 Latvia shipping carriers (March 2026)
Distribution of shipping carriers in Latvia e-commerce stores
Shipping Carrier Store Count Market Share
Omniva 2899 41.21%
DPD 1876 26.67%
Latvijas Pasts 610 8.67%
UPS 536 7.62%
DHL 442 6.28%
FedEx 264 3.75%
TNT 101 1.44%
GLS 96 1.36%
USPS 62 0.88%
Colissimo 31 0.44%
La Poste 28 0.40%
Почта России 24 0.34%
Schenker 23 0.33%
Speedy 23 0.33%
Royal Mail 20 0.28%

Store Launch Timeline

Over the past 12 months, 2,206 new stores were launched in Latvia , with the highest activity in 2026-02 (164 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 7.4%

164 stores launched

2026-01 11.4%

252 stores launched

2025-12 9.8%

217 stores launched

2025-11 11.9%

262 stores launched

2025-10 10.3%

228 stores launched

2025-09 9.3%

205 stores launched

2025-08 7.3%

161 stores launched

2025-07 7.8%

172 stores launched

2025-06 5.7%

126 stores launched

2025-05 5.8%

127 stores launched

2025-04 6.9%

152 stores launched

2025-03 6.3%

140 stores launched

Monthly Trend

Monthly store launches in Latvia (March 2026)
Monthly store launches in Latvia over the past 12 months
Month Stores Launched Percentage
2026-02 164 7.43%
2026-01 252 11.42%
2025-12 217 9.84%
2025-11 262 11.88%
2025-10 228 10.34%
2025-09 205 9.29%
2025-08 161 7.30%
2025-07 172 7.80%
2025-06 126 5.71%
2025-05 127 5.76%
2025-04 152 6.89%
2025-03 140 6.35%

Active Stores by Launch Year

Currently, 10,991 active stores in Latvia are tracked in our database , with the most stores launched in 2026 (418 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.8%

418 active stores

2025 19.1%

2,095 active stores

2024 11.3%

1,246 active stores

2023 8.9%

976 active stores

2022 7.2%

794 active stores

2021 7.9%

873 active stores

2020 6.6%

722 active stores

2019 4.9%

544 active stores

2018 4.3%

470 active stores

2017 5.7%

625 active stores

2016 2.5%

277 active stores

2015 1.9%

204 active stores

2014 1.6%

171 active stores

2013 2.1%

234 active stores

2012 1.5%

160 active stores

Distribution by Launch Year

Active stores in Latvia by original launch year (March 2026)
Active stores in Latvia by launch year
Launch Year Active Stores Percentage
2026 418 3.80%
2025 2095 19.06%
2024 1246 11.34%
2023 976 8.88%
2022 794 7.22%
2021 873 7.94%
2020 722 6.57%
2019 544 4.95%
2018 470 4.28%
2017 625 5.69%
2016 277 2.52%
2015 204 1.86%
2014 171 1.56%
2013 234 2.13%
2012 160 1.46%
2011 175 1.59%
2010 171 1.56%
2009 166 1.51%
2008 134 1.22%
2007 183 1.66%
2006 54 0.49%
2005 43 0.39%
2004 46 0.42%
2003 66 0.60%
2002 60 0.55%
2001 47 0.43%
2000 20 0.18%
1999 9 0.08%
1998 5 0.05%
1997 2 0.02%
1996 1 0.01%

Social Media Usage

Facebook leads with 34.8% among stores with at least one detectable social profile (6,481 stores) , followed by Instagram (31.3%) and TikTok (9.0%) .

Base: 7,361 stores with any detectable social profile (66.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.8%

6,481 stores

Instagram 31.3%

5,834 stores

TikTok 9.0%

1,682 stores

YouTube 8.7%

1,621 stores

Twitter 4.7%

872 stores

Pinterest 4.4%

820 stores

LinkedIn 3.6%

666 stores

X 1.6%

304 stores

WhatsApp 1.6%

295 stores

Vimeo 0.2%

35 stores

Visual Distribution

Distribution of social media platforms in Latvia (March 2026)
Distribution of social media platforms in Latvia e-commerce stores
Social Platform Store Count Market Share
Facebook 6481 34.83%
Instagram 5834 31.35%
TikTok 1682 9.04%
YouTube 1621 8.71%
Twitter 872 4.69%
Pinterest 820 4.41%
LinkedIn 666 3.58%
X 304 1.63%
WhatsApp 295 1.59%
Vimeo 35 0.19%

Data Coverage

Field Rows count Coverage
Website 11.1k 100.00%
Emails 6.5k 58.74%
Phones 4.4k 39.62%
Ecommerce platform 11.1k 100.00%
Couriers 4.2k 38.18%
Payment Providers 2.1k 19.39%
Categories 6.8k 61.77%
Social Media 7.4k 66.45%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Latvia e-commerce landscape:

Analyze 11.1k verified e-commerce stores in Latvia - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Latvia e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Latvia e-commerce intelligence?

We track 11.1k verified Latvia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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