Latvia E-commerce Market
Explore 11.9k verified e-commerce stores in the Latvia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 16.3k with e-commerce signals. 11.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Custom stores with 29.0% of stores with physical delivery (3,343 stores) , followed by WooCommerce (28.1%) and Shopify (27.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,343 stores
3,244 stores
3,133 stores
679 stores
466 stores
247 stores
186 stores
118 stores
67 stores
63 stores
Visual Distribution
3,343 stores
3,244 stores
3,133 stores
679 stores
466 stores
247 stores
186 stores
118 stores
67 stores
63 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3343 | 28.95% |
| WooCommerce | 3244 | 28.10% |
| Shopify | 3133 | 27.13% |
| OpenCart | 679 | 5.88% |
| PrestaShop | 466 | 4.04% |
| Wix eCommerce | 247 | 2.14% |
| Magento | 186 | 1.61% |
| EcomCart | 118 | 1.02% |
| 1C-Bitrix | 67 | 0.58% |
| VirtueMart | 63 | 0.55% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 21.6% share of all Latvia e-commerce stores (3,343) , with WooCommerce at 38.2% and Shopify at 21.9% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,343 stores
5,914 stores
3,394 stores
797 stores
491 stores
941 stores
209 stores
124 stores
165 stores
96 stores
Visual Distribution
3,343 stores
5,914 stores
3,394 stores
797 stores
491 stores
941 stores
209 stores
124 stores
165 stores
96 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3343 | 21.60% |
| WooCommerce | 5914 | 38.22% |
| Shopify | 3394 | 21.93% |
| OpenCart | 797 | 5.15% |
| PrestaShop | 491 | 3.17% |
| Wix eCommerce | 941 | 6.08% |
| Magento | 209 | 1.35% |
| EcomCart | 124 | 0.80% |
| 1C-Bitrix | 165 | 1.07% |
| VirtueMart | 96 | 0.62% |
Categories Distribution
Health & Beauty stores with 17.2% of all stores (1,651 stores) , followed by Home & Garden (13.7%) and Clothing & Accessories (12.7%) .
Base: 9,624 AI-verified stores with physical delivery and detected product categories (80.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,651 stores
1,317 stores
1,221 stores
851 stores
687 stores
615 stores
585 stores
468 stores
376 stores
375 stores
Visual Distribution
1,651 stores
1,317 stores
1,221 stores
851 stores
687 stores
615 stores
585 stores
468 stores
376 stores
375 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1651 | 17.16% |
| Home & Garden | 1317 | 13.68% |
| Clothing & Accessories | 1221 | 12.69% |
| Food & Beverages | 851 | 8.84% |
| Sporting Goods & Outdoor Gear | 687 | 7.14% |
| Tools & Hardware | 615 | 6.39% |
| Electronics & Technology | 585 | 6.08% |
| Vehicles & Parts | 468 | 4.86% |
| Toys & Games | 376 | 3.91% |
| Furniture & Home Decor | 375 | 3.90% |
Payment Providers Distribution
PayPal stores with 22.4% among AI-verified physical stores (840 stores) , followed by MasterCard (19.3%) and VISA (13.4%) .
Base: 2,012 AI-verified physical stores with detectable payment providers (16.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
840 stores
725 stores
504 stores
377 stores
318 stores
279 stores
257 stores
87 stores
86 stores
79 stores
Visual Distribution
840 stores
725 stores
504 stores
377 stores
318 stores
279 stores
257 stores
87 stores
86 stores
79 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 840 | 22.38% |
| MasterCard | 725 | 19.32% |
| VISA | 504 | 13.43% |
| Stripe Connect | 377 | 10.05% |
| Apple Pay | 318 | 8.47% |
| Google Pay | 279 | 7.43% |
| American Express | 257 | 6.85% |
| Klarna | 87 | 2.32% |
| JCB | 86 | 2.29% |
| Bolt | 79 | 2.10% |
Shipping Carriers Distribution
Omniva stores with 42.5% among AI-verified physical stores (2,910 stores) , followed by DPD (26.7%) and Latvijas Pasts (8.9%) .
Base: 4,150 AI-verified physical stores with detectable shipping carriers (34.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,910 stores
1,828 stores
612 stores
492 stores
376 stores
220 stores
99 stores
88 stores
40 stores
40 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 2910 | 42.53% |
| DPD | 1828 | 26.72% |
| Latvijas Pasts | 612 | 8.94% |
| UPS | 492 | 7.19% |
| DHL | 376 | 5.50% |
| FedEx | 220 | 3.22% |
| GLS | 99 | 1.45% |
| TNT | 88 | 1.29% |
| Colissimo | 40 | 0.58% |
| USPS | 40 | 0.58% |
Store Launch Timeline
Over the past 12 months, 2,242 new stores were launched in Latvia , with the highest activity in 2026-04 (204 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
204 stores launched
245 stores launched
207 stores launched
259 stores launched
186 stores launched
210 stores launched
213 stores launched
182 stores launched
157 stores launched
186 stores launched
128 stores launched
65 stores launched
Monthly Trend
9.1% of last 12 months
10.9% of last 12 months
9.2% of last 12 months
11.6% of last 12 months
8.3% of last 12 months
9.4% of last 12 months
9.5% of last 12 months
8.1% of last 12 months
7.0% of last 12 months
8.3% of last 12 months
5.7% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 204 | 9.10% |
| 2026-03 | 245 | 10.93% |
| 2026-02 | 207 | 9.23% |
| 2026-01 | 259 | 11.55% |
| 2025-12 | 186 | 8.30% |
| 2025-11 | 210 | 9.37% |
| 2025-10 | 213 | 9.50% |
| 2025-09 | 182 | 8.12% |
| 2025-08 | 157 | 7.00% |
| 2025-07 | 186 | 8.30% |
| 2025-06 | 128 | 5.71% |
| 2025-05 | 65 | 2.90% |
Active Stores by Launch Year
Currently, 11,865 active stores in Latvia are tracked in our database , with the most stores launched in 2026 (930 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
930 active stores
1,978 active stores
1,281 active stores
994 active stores
847 active stores
895 active stores
772 active stores
568 active stores
517 active stores
680 active stores
293 active stores
224 active stores
189 active stores
251 active stores
176 active stores
Distribution by Launch Year
7.8% of tracked active stores
16.7% of tracked active stores
10.8% of tracked active stores
8.4% of tracked active stores
7.1% of tracked active stores
7.5% of tracked active stores
6.5% of tracked active stores
4.8% of tracked active stores
4.4% of tracked active stores
5.7% of tracked active stores
2.5% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 930 | 7.84% |
| 2025 | 1978 | 16.67% |
| 2024 | 1281 | 10.80% |
| 2023 | 994 | 8.38% |
| 2022 | 847 | 7.14% |
| 2021 | 895 | 7.54% |
| 2020 | 772 | 6.51% |
| 2019 | 568 | 4.79% |
| 2018 | 517 | 4.36% |
| 2017 | 680 | 5.73% |
| 2016 | 293 | 2.47% |
| 2015 | 224 | 1.89% |
| 2014 | 189 | 1.59% |
| 2013 | 251 | 2.12% |
| 2012 | 176 | 1.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Home & Garden
Shopify - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Vehicles & Parts
Custom - Pets & Pet Supplies
Custom - Home & Garden
Custom
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.9k | 100.00% |
| Emails | 6.1k | 50.72% |
| Phones | 8.5k | 71.13% |
| Ecommerce platform | 11.9k | 100.00% |
| Couriers | 4.2k | 34.76% |
| Payment Providers | 2.0k | 16.85% |
| Categories | 9.9k | 82.93% |
| Social Media | 7.9k | 66.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Latvia e-commerce landscape:
Analyze 11.9k verified e-commerce stores in Latvia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Latvia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Latvia e-commerce intelligence?
-
We track 11.9k verified Latvia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.2% among stores with at least one detectable social profile (6,963 stores) , followed by Instagram (31.4%) and TikTok (9.3%) .
Base: 7,888 stores with any detectable social profile (66.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,963 stores
6,207 stores
1,839 stores
1,709 stores
890 stores
845 stores
696 stores
322 stores
290 stores
33 stores
Visual Distribution
6,963 stores
6,207 stores
1,839 stores
1,709 stores
890 stores
845 stores
696 stores
322 stores
290 stores
33 stores