Latvia E-commerce Market
Explore 11.7k verified e-commerce stores in the Latvia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 20.6k with e-commerce signals. 11.7k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 28.2% of stores with physical delivery (3,291 stores) , followed by Shopify (25.9%) and Custom (25.3%) .
Base: 11,665 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,291 stores
3,022 stores
2,947 stores
990 stores
451 stores
210 stores
166 stores
105 stores
64 stores
50 stores
Visual Distribution
3,291 stores
3,022 stores
2,947 stores
990 stores
451 stores
210 stores
166 stores
105 stores
64 stores
50 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3291 | 28.21% |
| Shopify | 3022 | 25.91% |
| Custom | 2947 | 25.26% |
| OpenCart | 990 | 8.49% |
| PrestaShop | 451 | 3.87% |
| Wix eCommerce | 210 | 1.80% |
| Magento | 166 | 1.42% |
| EcomCart, OpenCart | 105 | 0.90% |
| 1C-Bitrix | 64 | 0.55% |
| VirtueMart | 50 | 0.43% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 35.0% share of detected Latvia e-commerce signals (7,226) , with Shopify at 21.0% and Custom at 17.5% (October 2026) .
Base: 20,632 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
7,226 websites
4,339 websites
3,614 websites
1,358 websites
610 websites
1,567 websites
306 websites
137 websites
185 websites
83 websites
Visual Distribution
7,226 websites
4,339 websites
3,614 websites
1,358 websites
610 websites
1,567 websites
306 websites
137 websites
185 websites
83 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 7226 | 35.02% |
| Shopify | 4339 | 21.03% |
| Custom | 3614 | 17.52% |
| OpenCart | 1358 | 6.58% |
| PrestaShop | 610 | 2.96% |
| Wix eCommerce | 1567 | 7.59% |
| Magento | 306 | 1.48% |
| EcomCart, OpenCart | 137 | 0.66% |
| 1C-Bitrix | 185 | 0.90% |
| VirtueMart | 83 | 0.40% |
Categories Distribution
Health & Beauty stores with 13.3% of all stores (1,547 stores) , followed by Home & Garden (10.8%) and Clothing & Accessories (10.4%) .
Base: 11,665 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,547 stores
1,262 stores
1,211 stores
854 stores
676 stores
633 stores
590 stores
464 stores
370 stores
354 stores
Visual Distribution
1,547 stores
1,262 stores
1,211 stores
854 stores
676 stores
633 stores
590 stores
464 stores
370 stores
354 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1547 | 13.26% |
| Home & Garden | 1262 | 10.82% |
| Clothing & Accessories | 1211 | 10.38% |
| Food & Beverages | 854 | 7.32% |
| Sporting Goods & Outdoor Gear | 676 | 5.80% |
| Tools & Hardware | 633 | 5.43% |
| Electronics & Technology | 590 | 5.06% |
| Vehicles & Parts | 464 | 3.98% |
| Toys & Games | 370 | 3.17% |
| Furniture & Home Decor | 354 | 3.03% |
Payment Providers Distribution
VISA accounts for 18.0% of displayed detection occurrences (3,628 occurrences) , followed by MasterCard (17.7%) and PayPal (14.3%) .
Base: 20,153 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
3,628 occurrences
3,566 occurrences
2,886 occurrences
2,609 occurrences
1,637 occurrences
1,446 occurrences
1,422 occurrences
1,188 occurrences
898 occurrences
873 occurrences
Visual Distribution
3,628 occurrences
3,566 occurrences
2,886 occurrences
2,609 occurrences
1,637 occurrences
1,446 occurrences
1,422 occurrences
1,188 occurrences
898 occurrences
873 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| VISA | 3628 | 18.00% |
| MasterCard | 3566 | 17.69% |
| PayPal | 2886 | 14.32% |
| Apple Pay | 2609 | 12.95% |
| American Express | 1637 | 8.12% |
| Maksekeskus | 1446 | 7.18% |
| Maestro | 1422 | 7.06% |
| Stripe | 1188 | 5.89% |
| UnionPay | 898 | 4.46% |
| Klarna | 873 | 4.33% |
Shipping Carriers Distribution
Omniva accounts for 33.7% of displayed detection occurrences (4,547 occurrences) , followed by DPD (22.4%) and Latvijas Pasts (11.2%) .
Base: 13,511 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
4,547 occurrences
3,021 occurrences
1,514 occurrences
1,341 occurrences
711 occurrences
676 occurrences
548 occurrences
501 occurrences
498 occurrences
154 occurrences
Visual Distribution
4,547 occurrences
3,021 occurrences
1,514 occurrences
1,341 occurrences
711 occurrences
676 occurrences
548 occurrences
501 occurrences
498 occurrences
154 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Omniva | 4547 | 33.65% |
| DPD | 3021 | 22.36% |
| Latvijas Pasts | 1514 | 11.21% |
| Venipak | 1341 | 9.93% |
| Lietuvos Paštas | 711 | 5.26% |
| DHL | 676 | 5.00% |
| UPS | 548 | 4.06% |
| SmartPosti | 501 | 3.71% |
| FedEx | 498 | 3.69% |
| GLS | 154 | 1.14% |
Store Launch Timeline
Over the past 12 months, 2,306 new stores were launched in Latvia , with the highest activity in 2026-09 (266 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
266 stores launched
426 stores launched
255 stores launched
180 stores launched
179 stores launched
158 stores launched
173 stores launched
159 stores launched
182 stores launched
125 stores launched
172 stores launched
31 stores launched
Monthly Trend
11.5% of last 12 months
18.5% of last 12 months
11.1% of last 12 months
7.8% of last 12 months
7.8% of last 12 months
6.9% of last 12 months
7.5% of last 12 months
6.9% of last 12 months
7.9% of last 12 months
5.4% of last 12 months
7.5% of last 12 months
1.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 266 | 11.54% |
| 2026-08 | 426 | 18.47% |
| 2026-07 | 255 | 11.06% |
| 2026-06 | 180 | 7.81% |
| 2026-05 | 179 | 7.76% |
| 2026-04 | 158 | 6.85% |
| 2026-03 | 173 | 7.50% |
| 2026-02 | 159 | 6.90% |
| 2026-01 | 182 | 7.89% |
| 2025-12 | 125 | 5.42% |
| 2025-11 | 172 | 7.46% |
| 2025-10 | 31 | 1.34% |
Active Stores by Launch Year
Currently, 11,583 active stores in Latvia are tracked in our database , with the most stores launched in 2026 (2,083 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,083 active stores
1,499 active stores
1,110 active stores
795 active stores
740 active stores
793 active stores
691 active stores
522 active stores
486 active stores
625 active stores
271 active stores
213 active stores
169 active stores
234 active stores
171 active stores
Distribution by Launch Year
18.0% of tracked active stores
12.9% of tracked active stores
9.6% of tracked active stores
6.9% of tracked active stores
6.4% of tracked active stores
6.8% of tracked active stores
6.0% of tracked active stores
4.5% of tracked active stores
4.2% of tracked active stores
5.4% of tracked active stores
2.3% of tracked active stores
1.8% of tracked active stores
1.5% of tracked active stores
2.0% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2083 | 17.98% |
| 2025 | 1499 | 12.94% |
| 2024 | 1110 | 9.58% |
| 2023 | 795 | 6.86% |
| 2022 | 740 | 6.39% |
| 2021 | 793 | 6.85% |
| 2020 | 691 | 5.97% |
| 2019 | 522 | 4.51% |
| 2018 | 486 | 4.20% |
| 2017 | 625 | 5.40% |
| 2016 | 271 | 2.34% |
| 2015 | 213 | 1.84% |
| 2014 | 169 | 1.46% |
| 2013 | 234 | 2.02% |
| 2012 | 171 | 1.48% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Home & Garden
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart - Electronics & Technology
WooCommerce - Clothing & Accessories
Shopify - Gifts & Special Occasions
Shopify - Jewelry & Watches
Custom - Health & Beauty
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.7k | 100.00% |
| Emails | 9k | 77.35% |
| Phones | 9.1k | 78.26% |
| Ecommerce platform | 11.7k | 100.00% |
| Couriers | 6.3k | 54.21% |
| Payment Providers | 7.2k | 61.51% |
| Categories | 9.7k | 82.91% |
| Social Media | 7.4k | 63.77% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Latvia e-commerce landscape:
Analyze 11.7k verified e-commerce stores in Latvia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Latvia e-commerce intelligence?
-
We track 11.7k verified Latvia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.6% of displayed detection occurrences (6,477 occurrences) , followed by Instagram (31.7%) and TikTok (10.0%) .
Base: 18,702 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,477 occurrences
5,937 occurrences
1,869 occurrences
1,612 occurrences
795 occurrences
760 occurrences
687 occurrences
300 occurrences
237 occurrences
28 occurrences
Visual Distribution
6,477 occurrences
5,937 occurrences
1,869 occurrences
1,612 occurrences
795 occurrences
760 occurrences
687 occurrences
300 occurrences
237 occurrences
28 occurrences