Latvia E-commerce Market
Explore 11.3k verified e-commerce stores in the Latvia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 15.4k with e-commerce signals. 11.3k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Custom stores with 29.2% of stores with physical delivery (3,202 stores) , followed by WooCommerce (28.6%) and Shopify (25.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,202 stores
3,130 stores
2,837 stores
668 stores
457 stores
241 stores
171 stores
119 stores
65 stores
63 stores
Visual Distribution
3,202 stores
3,130 stores
2,837 stores
668 stores
457 stores
241 stores
171 stores
119 stores
65 stores
63 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3202 | 29.23% |
| WooCommerce | 3130 | 28.58% |
| Shopify | 2837 | 25.90% |
| OpenCart | 668 | 6.10% |
| PrestaShop | 457 | 4.17% |
| Wix eCommerce | 241 | 2.20% |
| Magento | 171 | 1.56% |
| EcomCart | 119 | 1.09% |
| VirtueMart | 65 | 0.59% |
| 1C-Bitrix | 63 | 0.58% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 21.7% share of all Latvia e-commerce stores (3,202) , with WooCommerce at 38.7% and Shopify at 20.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
3,202 stores
5,705 stores
3,082 stores
790 stores
483 stores
898 stores
191 stores
125 stores
97 stores
164 stores
Visual Distribution
3,202 stores
5,705 stores
3,082 stores
790 stores
483 stores
898 stores
191 stores
125 stores
97 stores
164 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3202 | 21.73% |
| WooCommerce | 5705 | 38.71% |
| Shopify | 3082 | 20.91% |
| OpenCart | 790 | 5.36% |
| PrestaShop | 483 | 3.28% |
| Wix eCommerce | 898 | 6.09% |
| Magento | 191 | 1.30% |
| EcomCart | 125 | 0.85% |
| VirtueMart | 97 | 0.66% |
| 1C-Bitrix | 164 | 1.11% |
Categories Distribution
Health & Beauty stores with 17.0% of all stores (1,560 stores) , followed by Home & Garden (13.6%) and Clothing & Accessories (12.7%) .
Base: 9,172 AI-verified stores with physical delivery and detected product categories (81.2% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,560 stores
1,246 stores
1,162 stores
800 stores
663 stores
610 stores
546 stores
451 stores
365 stores
358 stores
Visual Distribution
1,560 stores
1,246 stores
1,162 stores
800 stores
663 stores
610 stores
546 stores
451 stores
365 stores
358 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1560 | 17.01% |
| Home & Garden | 1246 | 13.58% |
| Clothing & Accessories | 1162 | 12.67% |
| Food & Beverages | 800 | 8.72% |
| Sporting Goods & Outdoor Gear | 663 | 7.23% |
| Tools & Hardware | 610 | 6.65% |
| Electronics & Technology | 546 | 5.95% |
| Vehicles & Parts | 451 | 4.92% |
| Furniture & Home Decor | 365 | 3.98% |
| Toys & Games | 358 | 3.90% |
Payment Providers Distribution
PayPal stores with 22.2% among AI-verified physical stores (785 stores) , followed by MasterCard (19.6%) and VISA (13.4%) .
Base: 1,900 AI-verified physical stores with detectable payment providers (16.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
785 stores
693 stores
474 stores
355 stores
328 stores
285 stores
215 stores
77 stores
76 stores
73 stores
Visual Distribution
785 stores
693 stores
474 stores
355 stores
328 stores
285 stores
215 stores
77 stores
76 stores
73 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 785 | 22.19% |
| MasterCard | 693 | 19.59% |
| VISA | 474 | 13.40% |
| Stripe Connect | 355 | 10.04% |
| Apple Pay | 328 | 9.27% |
| Google Pay | 285 | 8.06% |
| American Express | 215 | 6.08% |
| Klarna | 77 | 2.18% |
| JCB | 76 | 2.15% |
| Bolt | 73 | 2.06% |
Shipping Carriers Distribution
Omniva stores with 42.7% among AI-verified physical stores (2,783 stores) , followed by DPD (26.5%) and Latvijas Pasts (9.1%) .
Base: 3,942 AI-verified physical stores with detectable shipping carriers (34.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,783 stores
1,729 stores
596 stores
470 stores
370 stores
206 stores
88 stores
82 stores
35 stores
28 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Omniva | 2783 | 42.72% |
| DPD | 1729 | 26.54% |
| Latvijas Pasts | 596 | 9.15% |
| UPS | 470 | 7.22% |
| DHL | 370 | 5.68% |
| FedEx | 206 | 3.16% |
| TNT | 88 | 1.35% |
| GLS | 82 | 1.26% |
| USPS | 35 | 0.54% |
| La Poste | 28 | 0.43% |
Store Launch Timeline
Over the past 12 months, 2,041 new stores were launched in Latvia , with the highest activity in 2026-05 (234 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
234 stores launched
194 stores launched
215 stores launched
175 stores launched
202 stores launched
149 stores launched
189 stores launched
183 stores launched
155 stores launched
141 stores launched
160 stores launched
44 stores launched
Monthly Trend
11.5% of last 12 months
9.5% of last 12 months
10.5% of last 12 months
8.6% of last 12 months
9.9% of last 12 months
7.3% of last 12 months
9.3% of last 12 months
9.0% of last 12 months
7.6% of last 12 months
6.9% of last 12 months
7.8% of last 12 months
2.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 234 | 11.46% |
| 2026-04 | 194 | 9.51% |
| 2026-03 | 215 | 10.53% |
| 2026-02 | 175 | 8.57% |
| 2026-01 | 202 | 9.90% |
| 2025-12 | 149 | 7.30% |
| 2025-11 | 189 | 9.26% |
| 2025-10 | 183 | 8.97% |
| 2025-09 | 155 | 7.59% |
| 2025-08 | 141 | 6.91% |
| 2025-07 | 160 | 7.84% |
| 2025-06 | 44 | 2.16% |
Active Stores by Launch Year
Currently, 11,223 active stores in Latvia are tracked in our database , with the most stores launched in 2026 (1,034 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,034 active stores
1,718 active stores
1,180 active stores
920 active stores
792 active stores
849 active stores
742 active stores
542 active stores
503 active stores
651 active stores
275 active stores
209 active stores
180 active stores
240 active stores
169 active stores
Distribution by Launch Year
9.2% of tracked active stores
15.3% of tracked active stores
10.5% of tracked active stores
8.2% of tracked active stores
7.1% of tracked active stores
7.6% of tracked active stores
6.6% of tracked active stores
4.8% of tracked active stores
4.5% of tracked active stores
5.8% of tracked active stores
2.5% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
2.1% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1034 | 9.21% |
| 2025 | 1718 | 15.31% |
| 2024 | 1180 | 10.51% |
| 2023 | 920 | 8.20% |
| 2022 | 792 | 7.06% |
| 2021 | 849 | 7.56% |
| 2020 | 742 | 6.61% |
| 2019 | 542 | 4.83% |
| 2018 | 503 | 4.48% |
| 2017 | 651 | 5.80% |
| 2016 | 275 | 2.45% |
| 2015 | 209 | 1.86% |
| 2014 | 180 | 1.60% |
| 2013 | 240 | 2.14% |
| 2012 | 169 | 1.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Home & Garden
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Food & Beverages
Shopify - Food & Beverages
Shopify - Clothing & Accessories
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.3k | 100.00% |
| Emails | 5.6k | 49.61% |
| Phones | 8.0k | 70.95% |
| Ecommerce platform | 11.3k | 100.00% |
| Couriers | 3.9k | 34.92% |
| Payment Providers | 1.9k | 16.83% |
| Categories | 9.4k | 83.57% |
| Social Media | 7.5k | 66.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Latvia e-commerce landscape:
Analyze 11.3k verified e-commerce stores in Latvia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Latvia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Latvia e-commerce intelligence?
-
We track 11.3k verified Latvia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 35.3% among stores with at least one detectable social profile (6,641 stores) , followed by Instagram (31.3%) and TikTok (9.4%) .
Base: 7,515 stores with any detectable social profile (66.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,641 stores
5,883 stores
1,772 stores
1,627 stores
830 stores
799 stores
679 stores
297 stores
268 stores
27 stores
Visual Distribution
6,641 stores
5,883 stores
1,772 stores
1,627 stores
830 stores
799 stores
679 stores
297 stores
268 stores
27 stores