Latvia E-commerce Database

Explore 12.1k e-commerce stores in the Latvia. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 33.3% of stores with physical delivery (3,994 stores) , followed by WooCommerce (29.5%) and Custom (20.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 33.3%

3,994 stores

3,536 stores

Custom 20.8%

2,494 stores

765 stores

501 stores

338 stores

201 stores

95 stores

43 stores

22 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Latvia
Platform Stores with Physical Delivery Percentage
Shopify 3994 33.31%
WooCommerce 3536 29.49%
Custom 2494 20.80%
OpenCart 765 6.38%
PrestaShop 501 4.18%
Wix eCommerce 338 2.82%
Magento 201 1.68%
1C-Bitrix 95 0.79%
CS Cart 43 0.36%
Squarespace Commerce 22 0.18%

All Stores Distribution

Shopify holds 27.4% share of all Latvia e-commerce stores (4,135) , with WooCommerce at 36.8% and Custom at 16.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 27.4%

4,135 stores

5,542 stores

Custom 16.6%

2,494 stores

860 stores

516 stores

1,000 stores

217 stores

184 stores

45 stores

73 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Latvia
Platform Total Stores Percentage
Shopify 4135 27.45%
WooCommerce 5542 36.78%
Custom 2494 16.55%
OpenCart 860 5.71%
PrestaShop 516 3.42%
Wix eCommerce 1000 6.64%
Magento 217 1.44%
1C-Bitrix 184 1.22%
CS Cart 45 0.30%
Squarespace Commerce 73 0.48%

Categories Distribution

Health & Beauty leads with 28.2% of all stores (2,001 stores) , followed by Clothing & Accessories (13.7%) and Electronics & Technology (10.6%) .

Top 10 Categories

Health & Beauty 28.2%

2,001 stores

Clothing & Accessories 13.7%

971 stores

Electronics & Technology 10.6%

751 stores

Home & Garden 8.9%

634 stores

Food & Beverages 8.3%

587 stores

Sporting Goods & Outdoor Gear 5.5%

388 stores

Vehicles & Parts 5.1%

360 stores

Furniture & Home Decor 4.5%

322 stores

Tools & Hardware 3.5%

248 stores

Jewelry & Watches 2.8%

199 stores

Visual Distribution

Distribution of top 10 Latvia store categories (January 2026)
Distribution of categories in Latvia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2001 28.17%
Clothing & Accessories 971 13.67%
Electronics & Technology 751 10.57%
Home & Garden 634 8.93%
Food & Beverages 587 8.26%
Sporting Goods & Outdoor Gear 388 5.46%
Vehicles & Parts 360 5.07%
Furniture & Home Decor 322 4.53%
Tools & Hardware 248 3.49%
Jewelry & Watches 199 2.80%
Arts & Entertainment 161 2.27%
Toys & Games 159 2.24%
Pets & Pet Supplies 147 2.07%
Business & Industrial 98 1.38%
Baby & Toddler 77 1.08%

Payment Providers Distribution

PayPal leads with 21.9% among AI-verified physical stores (890 stores) , followed by MasterCard (20.6%) and VISA (12.8%) .

Base: 2,217 AI-verified physical stores with detectable payment providers (18.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.9%

890 stores

836 stores

VISA 12.8%

518 stores

434 stores

345 stores

345 stores

274 stores

101 stores

JCB 2.1%

87 stores

Bolt 2.1%

86 stores

Visual Distribution

Distribution of top 10 Latvia payment providers (January 2026)
Distribution of payment providers in Latvia e-commerce stores
Payment Provider Store Count Market Share
PayPal 890 21.91%
MasterCard 836 20.58%
VISA 518 12.75%
Stripe Connect 434 10.68%
Apple Pay 345 8.49%
American Express 345 8.49%
Google Pay 274 6.75%
Klarna 101 2.49%
JCB 87 2.14%
Bolt 86 2.12%
SEPA 47 1.16%
Paddle 29 0.71%
BitCoin 26 0.64%
UnionPay 23 0.57%
PayU 21 0.52%

Shipping Carriers Distribution

Omniva leads with 40.7% among AI-verified physical stores (2,917 stores) , followed by DPD (27.1%) and Latvijas Pasts (8.2%) .

Base: 4,267 AI-verified physical stores with detectable shipping carriers (35.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Omniva 40.7%

2,917 stores

DPD 27.1%

1,942 stores

590 stores

UPS 6.9%

493 stores

DHL 6.6%

470 stores

FedEx 3.9%

283 stores

TNT 1.8%

128 stores

GLS 1.6%

112 stores

USPS 1.3%

91 stores

28 stores

Visual Distribution

Distribution of top 10 Latvia shipping carriers (January 2026)
Distribution of shipping carriers in Latvia e-commerce stores
Shipping Carrier Store Count Market Share
Omniva 2917 40.71%
DPD 1942 27.10%
Latvijas Pasts 590 8.23%
UPS 493 6.88%
DHL 470 6.56%
FedEx 283 3.95%
TNT 128 1.79%
GLS 112 1.56%
USPS 91 1.27%
Speedy 28 0.39%
Почта России 26 0.36%
Hermes 26 0.36%
Schenker 22 0.31%
Posti 19 0.27%
China Post 18 0.25%

Store Launch Timeline

Over the past 12 months, 2,822 new stores were launched in Latvia , with the highest activity in 2025-12 (187 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 6.6%

187 stores launched

2025-11 10.8%

305 stores launched

2025-10 10.2%

288 stores launched

2025-09 10.6%

300 stores launched

2025-08 8.4%

236 stores launched

2025-07 10.1%

286 stores launched

2025-06 7.7%

218 stores launched

2025-05 7.8%

220 stores launched

2025-04 7.9%

224 stores launched

2025-03 9.4%

266 stores launched

2025-02 7.3%

205 stores launched

2025-01 3.1%

87 stores launched

Monthly Trend

Monthly store launches in Latvia (January 2026)
Monthly store launches in Latvia over the past 12 months
Month Stores Launched Percentage
2025-12 187 6.63%
2025-11 305 10.81%
2025-10 288 10.21%
2025-09 300 10.63%
2025-08 236 8.36%
2025-07 286 10.13%
2025-06 218 7.73%
2025-05 220 7.80%
2025-04 224 7.94%
2025-03 266 9.43%
2025-02 205 7.26%
2025-01 87 3.08%

Active Stores by Launch Year

Currently, 12,055 active stores in Latvia are tracked in our database , with the most stores launched in 2025 (2,912 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.2%

2,912 active stores

2024 11.7%

1,411 active stores

2023 8.8%

1,055 active stores

2022 7.1%

857 active stores

2021 7.6%

913 active stores

2020 6.8%

815 active stores

2019 4.7%

572 active stores

2018 4.2%

504 active stores

2017 5.1%

620 active stores

2016 2.5%

300 active stores

2015 1.9%

227 active stores

2014 1.5%

179 active stores

2013 2.2%

263 active stores

2012 1.4%

170 active stores

2011 1.5%

184 active stores

Distribution by Launch Year

Active stores in Latvia by original launch year (January 2026)
Active stores in Latvia by launch year
Launch Year Active Stores Percentage
2025 2912 24.16%
2024 1411 11.70%
2023 1055 8.75%
2022 857 7.11%
2021 913 7.57%
2020 815 6.76%
2019 572 4.74%
2018 504 4.18%
2017 620 5.14%
2016 300 2.49%
2015 227 1.88%
2014 179 1.48%
2013 263 2.18%
2012 170 1.41%
2011 184 1.53%
2010 180 1.49%
2009 173 1.44%
2008 146 1.21%
2007 193 1.60%
2006 55 0.46%
2005 42 0.35%
2004 53 0.44%
2003 68 0.56%
2002 66 0.55%
2001 55 0.46%
2000 23 0.19%
1999 12 0.10%
1998 5 0.04%
1997 1 0.01%
1996 1 0.01%

Social Media Usage

Facebook leads with 34.5% among stores with at least one detectable social profile (6,852 stores) , followed by Instagram (31.4%) and TikTok (9.3%) .

Base: 7,845 stores with any detectable social profile (64.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.5%

6,852 stores

Instagram 31.4%

6,236 stores

TikTok 9.3%

1,843 stores

YouTube 8.9%

1,759 stores

Twitter 4.7%

929 stores

Pinterest 4.3%

845 stores

LinkedIn 3.6%

725 stores

X 1.7%

343 stores

WhatsApp 1.5%

294 stores

Vimeo 0.2%

38 stores

Visual Distribution

Distribution of social media platforms in Latvia (January 2026)
Distribution of social media platforms in Latvia e-commerce stores
Social Platform Store Count Market Share
Facebook 6852 34.49%
Instagram 6236 31.39%
TikTok 1843 9.28%
YouTube 1759 8.86%
Twitter 929 4.68%
Pinterest 845 4.25%
LinkedIn 725 3.65%
X 343 1.73%
WhatsApp 294 1.48%
Vimeo 38 0.19%

Dataset Coverage

Field Rows count Coverage
Website 12.1k 100.00%
Emails 7.1k 58.55%
Phones 4.7k 38.59%
Ecommerce platform 12.1k 100.00%
Couriers 4.3k 35.13%
Payment Providers 2.2k 18.25%
Categories 7.3k 59.75%
Social Media 7.8k 64.58%

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Frequently Asked Questions

What data is included in the Latvia E-commerce Database?

Our database covers over 12.1k Latvia physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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