Latvia E-commerce Database

Explore 11.9k verified e-commerce stores in the Latvia. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 16.1k with e-commerce signals. 11.9k verified as active stores.

· · Next full refresh: May 2026

E-commerce Platforms Distribution

Custom leads with 29.8% of stores with physical delivery (3,418 stores) , followed by WooCommerce (27.5%) and Shopify (26.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 29.8%

3,418 stores

3,151 stores

Shopify 26.6%

3,048 stores

667 stores

487 stores

249 stores

192 stores

115 stores

71 stores

66 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (April 2026)
E-commerce platforms distribution for stores with physical delivery in Latvia
Platform Stores with Physical Delivery Percentage
Custom 3418 29.82%
WooCommerce 3151 27.49%
Shopify 3048 26.59%
OpenCart 667 5.82%
PrestaShop 487 4.25%
Wix eCommerce 249 2.17%
Magento 192 1.67%
EcomCart 115 1.00%
VirtueMart 71 0.62%
1C-Bitrix 66 0.58%

Categories Distribution

Health & Beauty leads with 17.3% of all stores (1,641 stores) , followed by Home & Garden (13.9%) and Clothing & Accessories (12.2%) .

Base: 9,493 AI-verified stores with physical delivery and detected product categories (80.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 17.3%

1,641 stores

Home & Garden 13.9%

1,316 stores

Clothing & Accessories 12.2%

1,162 stores

Food & Beverages 8.9%

845 stores

Sporting Goods & Outdoor Gear 7.0%

667 stores

Tools & Hardware 6.8%

641 stores

Electronics & Technology 6.1%

578 stores

Vehicles & Parts 4.9%

462 stores

Furniture & Home Decor 4.0%

376 stores

Toys & Games 3.8%

357 stores

Visual Distribution

Distribution of top 10 Latvia store categories (April 2026)
Distribution of categories in Latvia e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1641 17.29%
Home & Garden 1316 13.86%
Clothing & Accessories 1162 12.24%
Food & Beverages 845 8.90%
Sporting Goods & Outdoor Gear 667 7.03%
Tools & Hardware 641 6.75%
Electronics & Technology 578 6.09%
Vehicles & Parts 462 4.87%
Furniture & Home Decor 376 3.96%
Toys & Games 357 3.76%
Arts & Entertainment 347 3.66%
Jewelry & Watches 341 3.59%
Business & Industrial 336 3.54%
Gifts & Special Occasions 266 2.80%
Pets & Pet Supplies 158 1.66%

Payment Providers Distribution

PayPal leads with 22.1% among AI-verified physical stores (804 stores) , followed by MasterCard (19.7%) and VISA (13.5%) .

Base: 1,935 AI-verified physical stores with detectable payment providers (16.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.1%

804 stores

717 stores

VISA 13.5%

491 stores

343 stores

312 stores

272 stores

255 stores

JCB 2.5%

91 stores

86 stores

Bolt 2.0%

72 stores

Visual Distribution

Distribution of top 10 Latvia payment providers (April 2026)
Distribution of payment providers in Latvia e-commerce stores
Payment Provider Store Count Market Share
PayPal 804 22.08%
MasterCard 717 19.69%
VISA 491 13.49%
Stripe Connect 343 9.42%
Apple Pay 312 8.57%
Google Pay 272 7.47%
American Express 255 7.00%
JCB 91 2.50%
Klarna 86 2.36%
Bolt 72 1.98%
Bancontact 63 1.73%
SEPA 46 1.26%
Amazon Pay 45 1.24%
BitCoin 23 0.63%
PayU 21 0.58%

Shipping Carriers Distribution

Omniva leads with 42.9% among AI-verified physical stores (2,870 stores) , followed by DPD (26.9%) and Latvijas Pasts (9.0%) .

Base: 4,072 AI-verified physical stores with detectable shipping carriers (34.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Omniva 42.9%

2,870 stores

DPD 26.9%

1,796 stores

602 stores

UPS 7.1%

472 stores

DHL 5.3%

357 stores

FedEx 2.8%

187 stores

GLS 1.5%

99 stores

TNT 1.3%

86 stores

44 stores

41 stores

Visual Distribution

Distribution of top 10 Latvia shipping carriers (April 2026)
Distribution of shipping carriers in Latvia e-commerce stores
Shipping Carrier Store Count Market Share
Omniva 2870 42.94%
DPD 1796 26.87%
Latvijas Pasts 602 9.01%
UPS 472 7.06%
DHL 357 5.34%
FedEx 187 2.80%
GLS 99 1.48%
TNT 86 1.29%
Colissimo 44 0.66%
La Poste 41 0.61%
USPS 36 0.54%
Почта России 27 0.40%
Speedy 23 0.34%
Hermes 22 0.33%
Schenker 22 0.33%

Store Launch Timeline

Over the past 12 months, 2,238 new stores were launched in Latvia , with the highest activity in 2026-03 (247 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 11.0%

247 stores launched

2026-02 9.0%

202 stores launched

2026-01 11.4%

255 stores launched

2025-12 8.5%

191 stores launched

2025-11 10.0%

223 stores launched

2025-10 9.4%

210 stores launched

2025-09 8.7%

194 stores launched

2025-08 7.4%

166 stores launched

2025-07 8.2%

183 stores launched

2025-06 6.2%

138 stores launched

2025-05 6.3%

141 stores launched

2025-04 3.9%

88 stores launched

Monthly Trend

Monthly store launches in Latvia (April 2026)
Monthly store launches in Latvia over the past 12 months
Month Stores Launched Percentage
2026-03 247 11.04%
2026-02 202 9.03%
2026-01 255 11.39%
2025-12 191 8.53%
2025-11 223 9.96%
2025-10 210 9.38%
2025-09 194 8.67%
2025-08 166 7.42%
2025-07 183 8.18%
2025-06 138 6.17%
2025-05 141 6.30%
2025-04 88 3.93%

Active Stores by Launch Year

Currently, 11,778 active stores in Latvia are tracked in our database , with the most stores launched in 2026 (709 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.0%

709 active stores

2025 17.5%

2,063 active stores

2024 11.1%

1,312 active stores

2023 8.5%

997 active stores

2022 7.1%

837 active stores

2021 7.8%

923 active stores

2020 6.5%

771 active stores

2019 4.9%

572 active stores

2018 4.4%

519 active stores

2017 5.7%

668 active stores

2016 2.5%

291 active stores

2015 1.9%

224 active stores

2014 1.6%

184 active stores

2013 2.1%

252 active stores

2012 1.5%

177 active stores

Distribution by Launch Year

Active stores in Latvia by original launch year (April 2026)
Active stores in Latvia by launch year
Launch Year Active Stores Percentage
2026 709 6.02%
2025 2063 17.52%
2024 1312 11.14%
2023 997 8.46%
2022 837 7.11%
2021 923 7.84%
2020 771 6.55%
2019 572 4.86%
2018 519 4.41%
2017 668 5.67%
2016 291 2.47%
2015 224 1.90%
2014 184 1.56%
2013 252 2.14%
2012 177 1.50%
2011 188 1.60%
2010 191 1.62%
2009 169 1.43%
2008 150 1.27%
2007 202 1.72%
2006 60 0.51%
2005 48 0.41%
2004 50 0.42%
2003 66 0.56%
2002 62 0.53%
2001 53 0.45%
2000 20 0.17%
1999 11 0.09%
1998 5 0.04%
1997 3 0.03%
1996 1 0.01%

Social Media Usage

Facebook leads with 35.4% among stores with at least one detectable social profile (6,889 stores) , followed by Instagram (31.4%) and TikTok (9.0%) .

Base: 7,803 stores with any detectable social profile (65.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.4%

6,889 stores

Instagram 31.4%

6,113 stores

TikTok 9.0%

1,762 stores

YouTube 8.6%

1,680 stores

Twitter 4.5%

884 stores

Pinterest 4.2%

827 stores

LinkedIn 3.5%

687 stores

X 1.6%

306 stores

WhatsApp 1.5%

293 stores

Vimeo 0.2%

33 stores

Visual Distribution

Distribution of social media platforms in Latvia (April 2026)
Distribution of social media platforms in Latvia e-commerce stores
Social Platform Store Count Market Share
Facebook 6889 35.38%
Instagram 6113 31.39%
TikTok 1762 9.05%
YouTube 1680 8.63%
Twitter 884 4.54%
Pinterest 827 4.25%
LinkedIn 687 3.53%
X 306 1.57%
WhatsApp 293 1.50%
Vimeo 33 0.17%

Data Coverage

Field Rows count Coverage
Website 11.9k 100.00%
Emails 5.9k 49.47%
Phones 4.7k 39.70%
Ecommerce platform 11.9k 100.00%
Couriers 4.1k 34.35%
Payment Providers 1.9k 16.32%
Categories 9.8k 82.44%
Social Media 7.8k 65.82%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Latvia e-commerce landscape:

Analyze 11.9k verified e-commerce stores in Latvia - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Latvia e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Latvia e-commerce intelligence?

We track 11.9k verified Latvia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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